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D I S C L O S U R E B R O C H U R E
Main Office Address:
235 Magrath Darby Boulevard
Suite 150
Mount Pleasant, SC 29464
Tel: 843-830-6568
info@oceansideadvisors.com
www.oceansideadvisors.com
A U G U S T 2 9 , 2 0 2 5
This brochure provides information about the qualifications and business practices of
Oceanside Advisors LLC. Being registered as a registered investment adviser does not imply a
certain level of skill or training. If you have any questions about the contents of this brochure,
please contact us at 843-830-6568. The information in this brochure has not been approved or
verified by the United States Securities and Exchange Commission, or by any state securities
authority.
Additional information about Oceanside Advisors LLC (CRD #170307) is available on the SEC’s
website at www.adviserinfo.sec.gov
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Item 2: Material Changes
Annual Update
Material Changes since the Last Update
The Material Changes section of this brochure will be updated annually or when material
changes occur since the previous release of the Firm Brochure.
Since the last filing on February 5, 2025, the following has been updated in this brochure
•
filing:
Item 4 has been updated with the firm’s most recent assets under management
•
calculation.
Full Brochure Available
Item 10 has been updated to disclose an outside business for Johann Kroll.
This Firm Brochure being delivered is the complete brochure for the Firm.
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Item 3: Table of Contents
Form ADV – Part 2A – Firm Brochure
Item 1: Cover Page
Annual Update ................................................................................................................................................. ii
Material Changes since the Last Update ............................................................................................... ii
Item 3: Table of Contents ................................................................................................................... iii
Full Brochure Available ............................................................................................................................... ii
Item 4: Advisory Business .................................................................................................................. 1
Firm Description ............................................................................................................................................ 1
Types of Advisory Services ........................................................................................................................ 1
Client Tailored Services and Client Imposed Restrictions ............................................................. 4
Wrap Fee Programs ...................................................................................................................................... 4
Item 5: Fees and Compensation ....................................................................................................... 4
Client Assets under Management ............................................................................................................ 4
Method of Compensation and Fee Schedule........................................................................................ 4
Client Payment of Fees ................................................................................................................................. 7
Additional Client Fees Charged ................................................................................................................ 7
Prepayment of Client Fees .......................................................................................................................... 8
Item 6: Performance-Based Fees and Side-by-Side Management ........................................ 8
External Compensation for the Sale of Securities to Clients ......................................................... 8
Item 7: Types of Clients ....................................................................................................................... 8
Sharing of Capital Gains ............................................................................................................................... 8
Description ....................................................................................................................................................... 8
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss ................................ 8
Account Minimums ....................................................................................................................................... 8
Methods of Analysis ...................................................................................................................................... 8
Investment Strategy ...................................................................................................................................... 9
Item 9: Disciplinary Information ................................................................................................... 10
Security Specific Material Risks ............................................................................................................... 9
Criminal or Civil Actions ...........................................................................................................................10
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Administrative Enforcement Proceedings .........................................................................................10
Item 10: Other Financial Industry Activities and Affiliations ............................................. 10
Self-Regulatory Organization Enforcement Proceedings .............................................................10
Broker-Dealer or Representative Registration ................................................................................10
Futures or Commodity Registration .....................................................................................................10
Material Relationships Maintained by this Advisory Business and Conflicts of Interest 10
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal
Recommendations or Selections of Other Investment Advisors and Conflicts of Interest11
Trading ................................................................................................................................................... 11
Code of Ethics Description .......................................................................................................................11
Investment Recommendations Involving a Material Financial Interest and Conflict of
Interest .............................................................................................................................................................11
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of
Interest .............................................................................................................................................................11
Client Securities Recommendations or Trades and Concurrent Advisory Firm Securities
Item 12: Brokerage Practices ......................................................................................................... 12
Transactions and Conflicts of Interest .................................................................................................12
Factors Used to Select Broker-Dealers for Client Transactions .................................................12
Item 13: Review of Accounts ........................................................................................................... 13
Aggregating Securities Transactions for Client Accounts ............................................................13
Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory
Persons Involved ..........................................................................................................................................13
Review of Client Accounts on Non-Periodic Basis ..........................................................................13
Item 14: Client Referrals and Other Compensation ................................................................ 14
Content of Client Provided Reports and Frequency .......................................................................13
Economic Benefits Provided to the Advisory Firm from External Sources and Conflicts
of Interest ........................................................................................................................................................14
Item 15: Custody .................................................................................................................................. 14
Advisory Firm Payments for Client Referrals ...................................................................................14
Item 16: Investment Discretion ..................................................................................................... 14
Account Statements ....................................................................................................................................14
Discretionary Authority for Trading ....................................................................................................14
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Item 17: Voting Client Securities ................................................................................................... 14
Item 18: Financial Information ...................................................................................................... 15
Proxy Votes ....................................................................................................................................................14
Balance Sheet .................................................................................................................................................15
Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet
Commitments to Clients ............................................................................................................................15
Brochure Supplement (Part 2B of Form ADV) .......................................................................... 17
Bankruptcy Petitions during the Past Ten Years .............................................................................15
Principal Executive Officer .......................................................................................................................17
®
Johann Robert Kroll, CFA, CFP
..............................................................................................................17
Educational Background and Business Experience .......................................................................17
Disciplinary Information ...........................................................................................................................18
Other Business Activities ..........................................................................................................................18
Additional Compensation .........................................................................................................................19
Supervision .....................................................................................................................................................19
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Item 4: Advisory Business
Firm Description
Oceanside Advisors LLC (“Oceanside”) was founded in 2012 and became registered as
investment advisor in 2014. Johann Robert Kroll is 75% owner, Patrick Gaul is 20%
owner and Robert E. Kroll is 5% owner.
financial planning and
investment
Oceanside provides personalized confidential
management services. Advice is provided through consultation with the client and may
include: determination of financial objectives, identification of financial problems, cash
flow management, tax planning, insurance review, investment management, education
funding, retirement planning, and legacy planning.
Oceanside is a fee based financial planning and investment management firm. The firm is
also an insurance agency that sells insurance products.
Oceanside does not act as a custodian of client assets. Oceanside places trades for clients
under a limited power of attorney.
An evaluation of each client's initial situation is provided to the client, often in the form of
a net worth statement, risk analysis or similar document. Periodic reviews are also
communicated to provide reminders of the specific courses of action that need to be
taken. More frequent reviews occur but are not necessarily communicated to the client
unless immediate changes are recommended.
Types of Advisory Services
Other professionals (e.g., lawyers, accountants, tax preparers, insurance agents, etc.) are
engaged directly by the client on an as-needed basis and may charge fees of their own.
For example, tax preparation and to the extent your estate plan needs to be updated, the
tax preparer and/or attorney will bill the client separately. Conflicts of interest will be
disclosed to the client in the event they should occur.
ASSET MANAGEMENT
Oceanside offers discretionary direct asset management services to advisory clients.
Oceanside will offer clients ongoing portfolio management services through determining
individual investment goals, time horizons, objectives, and risk tolerance. Investment
strategies, investment selection, asset allocation, portfolio monitoring and the overall
investment program will be based on the above factors. The client will authorize
Oceanside discretionary authority to execute selected investment program transactions
as stated within the Investment Advisory Agreement.
ASSETS HELD AWAY
Oceanside uses a third party platform to facilitate management of held away assets such
as defined contribution plan participant accounts, with discretion. The platform allows us
to avoid being considered to have custody of Client funds since we do not have direct
access to Client log-in credentials to affect trades. We are not affiliated with the platform
in any way and receive no compensation from them for using their platform. A link will be
provided to the Client allowing them to connect an account(s) to the platform. Once Client
account(s) is connected to the platform, Oceanside will review the current account
allocations. When deemed necessary, Oceanside will rebalance the account considering
client investment goals and risk tolerance, and any change in allocations will consider
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current economic and market trends. The goal is to improve account performance over
time, minimize loss during difficult markets, and manage internal fees that harm account
performance. Client account(s) will be reviewed at least quarterly and allocation changes
will be made as deemed necessary.
ONE TIME FINANCIAL PLANNING AND CONSULTING
If financial planning services are applicable, the client will compensate Oceanside on an
hourly fee basis described in detail under “Fees and Compensation” section of this
brochure. Services include but are not limited to a thorough review of all applicable topics
including Wills, Estate Plan/Trusts, Investments, Taxes, and Insurance. If a conflict of
interest exists between the interests of the investment advisor and the interests of the
client, the client is under no obligation to act upon the investment advisor’s
recommendation. If the client elects to act on any of the recommendations, the client is
under no obligation to effect the transaction through Oceanside. Financial plans will be
completed and delivered inside of ninety (90) days.
•
ONGOING FINANCIAL PLANNING (service not available to Illinois Clients)
Oceanside also offers ongoing financial planning services that will continue from year to
year unless cancelled in writing by either party. Ongoing financial planning services will
include the following:
•
•
•
•
•
•
•
Portfolio monitoring, which includes but is not limited to, tax loss harvesting,
automated rebalance, performance reporting
Ongoing access to newsletters, webinars, education and networking events
Initial meeting (in person or virtual) – up to two hours
Follow up meeting to deliver and discuss initial recommendations – up to 90
minutes
Written financial planning recommendations (paper and/or electronic) – updated
annually
Follow up meeting approximately every six months to check on progress and
adjust recommendations as life, financial or otherwise, continues to evolve – up to
60 minutes
Regular accountability check-in emails to help Client stay on track available upon
request
Phone or email access to answer questions
Services may include but are not limited to budgeting and cash flow; retirement income
planning; estate preservation; debt consolidation; goal planning and progress tracking;
employer benefits review; and insurance needs and analysis.
The scope of work and fee is provided to the Client in writing prior to the start of the
relationship.
The Client is under no obligation to act upon the investment advisor’s recommendation. If
the Client elects to act on any of the recommendations, the Client is under no obligation to
effect the transaction through Oceanside. Clients may terminate advisory services with
thirty (30) days written notice.
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ERISA PLAN SERVICES
Oceanside provides service to qualified retirement plans including 401(k) plans, 403(b)
plans, pension and profit-sharing plans, and cash balance plans, and deferred
compensation plans. Oceanside may act as a 3(38) advisor:
ERISA 3(38) Investment Manager.
Oceanside can act as an ERISA 3(38) Investment
Manager in which it has discretionary management and control of a given retirement
plan’s assets. Oceanside would then become solely responsible and liable for the selection,
monitoring and replacement of the plan’s investment options.
•
1.
Fiduciary Services are:
•
Oceanside has discretionary authority and will make the final decision
regarding the initial selection, retention, removal and addition of investment
options in accordance with the Plan’s investment policies and objectives.
•
Assist the Client with the selection of a broad range of investment options
consistent with ERISA Section 404(c) and the regulations thereunder.
•
Assist the Client in the development of an investment policy statement
(“IPS”). The IPS establishes the investment policies and objectives for the
Plan.
Provide discretionary investment advice to the Plan Sponsor with respect to
the selection of a qualified default investment alternative for participants
who are automatically enrolled in the Plan or who have otherwise failed to
make investment elections. The Client retains the sole responsibility to
provide all notices to the Plan participants required under ERISA Section
404(c) (5).
•
2.
Non-fiduciary Services are:
•
Assist in the education of Plan participants about general investment
information and the investment alternatives available to them under the
Plan. Client understands Oceanside’s assistance in education of the Plan
participants shall be consistent with and within the scope of the Department
of Labor’s definition of investment education (Department of Labor
Interpretive Bulletin 96-1). As such, the Oceanside is not providing fiduciary
advice as defined by ERISA to the Plan participants. Oceanside will not
provide investment advice concerning the prudence of any investment
option or combination of investment options for a particular participant or
beneficiary under the Plan.
the employees and
investment and
Assist in the group enrollment meetings designed to increase retirement plan
financial
participation among
understanding by the employees.
Oceanside may provide these services or, alternatively, may arrange for the Plan’s other
providers to offer these services, as agreed upon between Oceanside and Client.
3.
•
Oceanside has no responsibility to provide services related to the following types of
assets (“Excluded Assets”):
Employer securities;
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•
•
•
•
•
•
Real estate (except for real estate funds or publicly traded REITs);
Stock brokerage accounts or mutual fund windows;
Participant loans;
Non-publicly traded partnership interests;
Other non-publicly traded securities or property (other than collective trusts
and similar vehicles); or
not
Other hard-to-value or illiquid securities or property.
Excluded Assets will
be included in calculation of Fees paid to the Adviser on the
ERISA Agreement. Specific services will be outlined in detail to each plan in the 408(b) 2
disclosure.
for
401K CONSULTING SERVICES
Oceanside offers 401K consulting services to employers on a flat fee basis described in
detail under “Fees and Compensation” section of this brochure. Oceanside will meet with
information gathering. Oceanside will make basic plan design
the Client
recommendations, estimated safe harbor projections based on current work force, assist
in provider selection, and provide support throughout the plan installation process.
Client Tailored Services and Client Imposed Restrictions
SEMINARS AND WORKSHOPS
Oceanside holds seminars and workshops to educate the public on different types of
investments and the different services they offer. The seminars are educational in nature
and no specific investment or tax advice is given.
The goals and objectives for each client are documented in our client files. Investment
strategies are created that reflect the stated goals and objectives. Clients may impose
restrictions on investing in certain securities or types of securities.
Wrap Fee Programs
Agreements may not be assigned without written client consent.
Client Assets under Management
Oceanside does not sponsor any wrap fee programs.
Oceanside has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts:
$184,012,680
$0
Date Calculated:
August 24, 2025
Item 5: Fees and Compensation
Method of Compensation and Fee Schedule
ASSET MANAGEMENT
Oceanside offers discretionary asset management services to advisory clients. The fees for
these services will be based on a percentage of Assets under Management as follows:
Assets Under Management
Up to $1,000,000
$1,000,001 - $2,500,000
Fee Schedule
Maximum Annual Fee
1.50%
1.25%
Maximum Quarterly Fee
.3750%
.3125%
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$2,500,001 - $10,000,000
Over $10,000,000
1.00%
0.60%
.2500%
.1500%
This is a tiered fee schedule meaning the entire portfolio is charged the same asset
management fee. For example, a Client with $1,500,000 under management would pay an
annual fee of $18,750. $1,500,000 x 1.25% = $18,750.
Accounts within the same household may be combined for a reduced fee. Fees are billed
quarterly in arrears based on the amount of assets managed as of the close of business on
the last business day of each quarter. The Advisory Fee for the initial period will be paid
on a pro rata basis based on the number of days in the billing period for which services
under this Agreement were provided, in arrears, based on the billing period ending value
of the Client’s managed assets. If cash and/or securities are deposited or withdrawn, a
prorated fee will be charged on the net value of the deposit and/or withdrawn as of the
date of the activity. All fees paid to Oceanside for investment advisory services are
separate and distinct from the internal expenses charged by ETFs, mutual funds and
closed-end funds.
Quarterly advisory fees deducted from the clients' account by the custodian will be
reflected in a provided fee invoice as fees are withdrawn. The fees must be paid within 10
days following the conclusion of the calendar quarter which the account is being billed
for. Lower fees for comparable services may be available from other sources. Clients may
terminate their account within five business days of signing the Investment Advisory
Agreement for a full refund. Clients may terminate advisory services with thirty (30) days
written notice. Oceanside will be entitled to a pro rata fee for the days service was
provided in the final quarter. Client shall be given thirty (30) days prior written notice of
any increase in fees, and client will acknowledge, in writing, any agreement of increase in
said fees.
ASSET HELD AWAY
Oceanside offers discretionary direct asset management services to advisory Clients.
Oceanside charges an annual investment advisory fee based on the total assets under
management as follows:
Assets Under Management
Up to $1,000,000
$1,000,001 - $2,500,000
$2,500,001 - $10,000,000
Over $10,000,000
Fee Schedule
Maximum Annual Fee
1.50%
1.25%
1.00%
0.60%
Maximum Quarterly Fee
.3750%
.3125%
.2500%
.1500%
This is a tiered fee schedule meaning the entire portfolio is charged the same asset
management fee. For example, a Client with $1,500,000 under management would pay an
annual fee of $18,750. $1,500,000 x 1.25% = $18,750.
The annual fee is negotiable. The Advisory Fee for the initial period will be paid on a pro
rata basis based on the number of days in the billing period for which services under this
Agreement were provided, in arrears, based on the billing period ending value of the
Client’s managed assets, in accordance with the fee schedule listed in the Agreement. For
all future periods, the Advisory Fee will be assessed and payable each billing period, in
arrears, based on the balance of Client’s managed assets as of the prior period-end, in
accordance with the fee schedule listed in the Agreement. If cash and/or securities are
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deposited or withdrawn, a prorated fee will be charged on the net value of the deposit and/or
withdrawn as of the date of the activity. By executing this Agreement, Client is authorizing
Oceanside to debit its Advisory Fees directly from one or more of the Client’s Accounts.
The Advisory Fee payable for any Held Away Account will be deducted directly from
another Client Account, and if there are insufficient funds available in another Client
Account or Oceanside believes that deducting the Advisory Fee from another Client
Account would be prohibited by applicable law, it will invoice the Client.
In addition to the fees paid to Oceanside, investments used in managing the Account may
subject Client to additional fees. For example, mutual funds, index funds, exchange traded
funds and private funds typically charge ongoing management fees and have other
expenses for the operation of those funds. These fees should not be confused with “loads”
or commissions. Oceanside does not receive any additional compensation, either directly
or indirectly, from these investments.
ONE TIME FINANCIAL PLANNING AND CONSULTING
Oceanside charges an hourly fee of $300 per for financial planning. The fees are
negotiable. Prior to the planning process the client will be provided an estimated plan fee.
The services include, but are not limited to, a thorough review of all applicable topics
including Wills, Estate Plan/Trusts, Investments, Taxes, and Insurance. Client will pay the
estimated fee upon delivery of the completed plan. Client may cancel within five (5)
business days of signing Agreement with no obligation. If the client cancels after five (5)
business days, any earned fees will be due to Oceanside based on a pro rata share of work
completed.
ONGOING FINANCIAL PLANNING (service not available to Illinois Clients)
Ongoing financial planning services are offered based on a negotiable monthly fixed fee
ranging between $30 and $1,000 per month based on complexity and unique Client needs.
Lower fees for comparable services may be available from other sources. Fees are billed
monthly in arrears. Client may cancel within five (5) days of signing Agreement with no
obligation and without penalty. Clients may terminate advisory services with thirty (30)
days written notice.
Clients can choose to pay for ongoing financial planning via the following methods:
•
•
•
Check – to be remitted by Client to Oceanside
Credit Card – to be paid by Client to the Oceanside
Deducted from a non-qualified account managed by Oceanside
ERISA PLAN SERVICES
The annual fees are based on the market value of the Included Assets and will not exceed
0.8%. Fees may be charged quarterly or monthly in arrears or in advance based on the
assets as calculated by the custodian or record keeper of the Included Assets (without
adjustments for anticipated withdrawals by Plan participants or other anticipated or
scheduled transfers or distribution of assets) on the last business day of the previous
period. If the services to be provided start any time other than the first day of a billing
cycle, the fee will be prorated based on the number of days remaining in the period. If this
Agreement is terminated prior to the end of the fee period, Oceanside shall be entitled to a
prorated fee based on the number of days during the fee period services were provided.
The fee schedule, which includes compensation of Oceanside for the services is described
in detail in Schedule A of the ERISA Plan Agreement. The Plan is obligated to pay the fees;
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however, the Plan Sponsor may elect to pay the fees. Client may elect to be billed directly
or have fees deducted from Plan Assets. Oceanside does not reasonably expect to receive
any additional compensation, directly or indirectly, for its services under this Agreement.
If additional compensation is received, Oceanside will disclose this compensation, the
services rendered, and the payer of compensation. Oceanside will offset the compensation
against the fees agreed upon under this Agreement.
401K CONSULTING SERVICES
Oceanside offers 401K consulting services to employers for a flat fee of $1,000. The
payment is due upon signing of the contract for this service. Recommendations will be
provided within six months of engagement. Client may cancel within five (5) days of
signing Agreement with no obligation and without penalty. Clients may terminate
advisory services with thirty (30) days written notice.
Clients can choose to pay the flat fee via the following methods:
•
•
•
Check – to be remitted by Client to Oceanside
Credit Card – to be paid by Client to the Oceanside
ACH – to be remitted by Client to Oceanside
SEMINARS AND WORKSHOPS
Oceanside holds seminars and workshops to educate the public on different types of
investments and the different services they offer. The seminars are educational in nature
and no specific investment or tax advice is given.
Client Payment of Fees
Oceanside does not charge a fee for attendance to these seminars.
Investment management fees are billed quarterly, in arrears, meaning that we invoice you
after the three (3) month billing period has ended. Payment in full is expected within ten
(10) days following the conclusion of the calendar quarter which the account is being
billed for. Fees are usually deducted from a designated client account to facilitate billing.
The client must consent in advance to direct debiting of their investment account.
Fees for financial plans are due upon plan delivery for one-time planning and monthly in
arrears for ongoing planning.
Additional Client Fees Charged
Fees for 401k consulting services will be paid in advance.
Custodians may charge transaction fees on purchases or sales of certain mutual funds,
equities, and exchange-traded funds. These charges may include mutual fund transactions
fees, postage and handling and miscellaneous fees (fee levied to recover costs associated
with fees assessed by self-regulatory organizations). These transaction charges are
usually small and incidental to the purchase or sale of a security. The selection of the
security is more important than the nominal fee that the custodian charges to buy or sell
the security.
Oceanside, in its sole discretion, may charge a lesser investment advisory fee based upon
certain criteria (e.g., historical relationship, type of assets, anticipated future earning
capacity, anticipated future additional assets, dollar amounts of assets to be managed,
related accounts, account composition, negotiations with clients, etc.).
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Prepayment of Client Fees
For more details on the brokerage practices, see Item 12 of this brochure.
Fees for ERISA 3(38) services may be billed in advance.
External Compensation for the Sale of Securities to Clients
401k consulting services will be paid in advance.
Oceanside does not receive any external compensation for the sale of securities to clients,
nor do any of the investment advisor representatives of Oceanside.
Item 6: Performance-Based Fees and Side-by-Side Management
Sharing of Capital Gains
Fees are not based on a share of the capital gains or capital appreciation of managed
securities.
Oceanside does not use a performance-based fee structure because of the conflict of
interest. Performance based compensation may create an incentive for Oceanside to
recommend an investment that may carry a higher degree of risk to the Client.
Item 7: Types of Clients
Description
Oceanside generally provides investment advice to individuals, pension and profit sharing
plans, trusts, estates, or charitable organizations, corporations or business entities.
Account Minimums
Client relationships vary in scope and length of service.
Oceanside requires a minimum of $500,000 to open an account. In certain instances, the
minimum account size may be lowered or waived.
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
Security analysis methods may include fundamental analysis and cyclical analysis.
Investing in securities involves risk of loss that clients should be prepared to bear.
Fundamental analysis involves evaluating a stock using real data such as company
revenues, earnings, return on equity, and profit margins to determine underlying value
and potential growth. Cyclical analysis involves analyzing the cycles of the market.
When creating a financial plan, Oceanside utilizes fundamental analysis to provide review
of insurance policies for economic value and income replacement. The main sources of
information include Morningstar, and client documents such as tax returns and insurance
policies.
In developing a financial plan for a client, Oceanside’s analysis may include cash flow
analysis, investment planning, risk management, tax planning and estate planning. Based
on the information gathered, a detailed strategy is tailored to the client’s specific
situation.
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Oceanside Advisors LLC
Investment Strategy
The main sources of information include annual reports, prospectuses, and filings with
the Securities and Exchange Commission.
The investment strategy for a specific client is based upon the objectives stated by the
client during consultations. The client may change these objectives at any time. Each
client executes an Investment Policy Statement, Risk Tolerance or similar form that
documents their objectives and their desired investment strategy.
Security Specific Material Risks
Other strategies may include long-term purchases, short-term purchases, and trading.
All investment programs have certain risks that are borne by the investor. Fundamental
analysis may involve interest rate risk, market risk, business risk, and financial risk.
Cyclical analysis involves inflation risk, market risk, currency risk, and reinvestment risk
Interest-rate Risk
•
Our investment approach constantly keeps the risk of loss in mind. Investors face the
following investment risks and should discuss these risks with Oceanside:
• Market Risk
: Fluctuations in interest rates may cause investment prices to
fluctuate. For example, when interest rates rise, yields on existing bonds become
less attractive, causing their market values to decline.
•
: The price of a security, bond, or mutual fund may drop in reaction
to tangible and intangible events and conditions. This type of risk is caused by
external factors independent of a security’s particular underlying circumstances.
For example, political, economic and social conditions may trigger market
Inflation Risk
events.
: When any type of inflation is present, a dollar today will buy more
than a dollar next year, because purchasing power is eroding at the rate of
• Currency Risk
inflation.
• Reinvestment Risk
: Overseas investments are subject to fluctuations in the value of
the dollar against the currency of the investment’s originating country. This is
also referred to as exchange rate risk.
• Business Risk
: This is the risk that future proceeds from investments may
have to be reinvested at a potentially lower rate of return (i.e. interest rate). This
primarily relates to fixed income securities.
• Liquidity Risk
: These risks are associated with a particular industry or a
particular company within an industry. For example, oil-drilling companies
depend on finding oil and then refining it, a lengthy process, before they can
generate a profit. They carry a higher risk of profitability than an electric
company which generates its income from a steady stream of customers who
buy electricity no matter what the economic environment is like.
: Liquidity is the ability to readily convert an investment into cash.
Generally, assets are more liquid if many traders are interested in a standardized
product. For example, Treasury Bills are highly liquid, while real estate
properties are not.
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Oceanside Advisors LLC
• Financial Risk
: Excessive borrowing to finance a business’ operations increases
the risk of profitability, because the company must meet the terms of its
obligations in good times and bad. During periods of financial stress, the inability
to meet loan obligations may result in bankruptcy and/or a declining market
value.
Item 9: Disciplinary Information
Criminal or Civil Actions
Administrative Enforcement Proceedings
The firm and its management have not been involved in any criminal or civil action.
Self-Regulatory Organization Enforcement Proceedings
The firm and its management have not been involved in administrative enforcement
proceedings.
The firm and its management have not been involved in legal or disciplinary events that
are material to a client’s or prospective client’s evaluation of Oceanside or the integrity of
its management.
Item 10: Other Financial Industry Activities and Affiliations
Broker-Dealer or Representative Registration
Futures or Commodity Registration
Neither Oceanside nor any of its employees are registered representatives of a broker-
dealer.
Neither Oceanside nor its employees are registered or have an application pending to
register as a futures commission merchant, commodity pool operator, or a commodity-
Material Relationships Maintained by this Advisory Business and Conflicts of Interest
trading advisor.
Managing Member Johann Kroll has a financial affiliated business as an insurance agent
with Oceanside. Approximately 1% of Mr. Kroll’s time is spent with insurance products.
From time to time, he will offer clients advice or products from this activity.
This practice represents a conflict of interest because it gives Oceanside and Mr. Kroll an
incentive to recommend products based on the commission amount received. This
conflict is mitigated by the fact that Oceanside and Mr. Kroll have a fiduciary
responsibility to place the best interest of the client first and the clients are not required
to purchase any products. Clients have the option to purchase these products through
another insurance agent/agency of their choosing.
Johann Kroll also has a Canadian advisory firm, The Hockey Wealth Group Canada LLC for
Canadian investors. Approximately 20% of his time is spent in this business. Since
Oceanside and The Hockey Wealth Group Canada LLC charge the same fees for the same
services there is no incentive to recommend one firm over the other and therefore no
conflict of interest.
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Oceanside Advisors LLC
Recommendations or Selections of Other Investment Advisors and Conflicts of
Interest
Oceanside does not recommend or select other investment advisors.
Item 11: Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
Code of Ethics Description
The employees of Oceanside have committed to a Code of Ethics (“Code”). The purpose of
our Code is to set forth standards of conduct expected of Oceanside employees and
addresses conflicts that may arise. The Code defines acceptable behavior for employees of
Oceanside. The Code reflects Oceanside and its supervised persons’ responsibility to act in
the best interest of their client.
One area the Code addresses is when employees buy or sell securities for their personal
accounts and how to mitigate any conflict of interest with our clients. We do not allow any
employees to use non-public material information for their personal profit or to use
internal research for their personal benefit in conflict with the benefit to our clients.
Oceanside’s policy prohibits any person from acting upon or otherwise misusing non-
public or inside information. No advisory representative or other employee, officer or
director of Oceanside may recommend any transaction in a security or its derivative to
advisory clients or engage in personal securities transactions for a security or its
derivatives if the advisory representative possesses material, non-public information
regarding the security.
Oceanside’s Code is based on the guiding principle that the interests of the client are our
top priority. Oceanside’s officers, directors, advisors, and other employees have a
fiduciary duty to our clients and must diligently perform that duty to maintain the
complete trust and confidence of our clients. When a conflict arises, it is our obligation to
put the client’s interests over the interests of either employees or the company.
to clients, or who have access
The Code applies to “access” persons. “Access” persons are employees who have access to
non-public information regarding any clients' purchase or sale of securities, or non-public
information regarding the portfolio holdings of any reportable fund, who are involved in
making securities recommendations
to such
recommendations that are non-public.
The firm will provide a copy of the Code of Ethics to any client or prospective client upon
Investment Recommendations Involving a Material Financial Interest and Conflict of
request.
Interest
Oceanside and its employees do not recommend to clients securities in which we have a
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of
material financial interest.
Interest
Oceanside and its employees may buy or sell securities that are also held by clients. In
order to mitigate conflicts of interest such as front running, employees are required to
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Oceanside Advisors LLC
disclose all reportable securities transactions as well as provide Oceanside with copies of
their brokerage statements.
The Chief Compliance Officer of Oceanside is Johann Kroll. Mr. Kroll will review trades
each quarter. This review ensures that his personal trading does not affect the markets
Client Securities Recommendations or Trades and Concurrent Advisory Firm
and that clients of the firm receive preferential treatment over his transactions.
Securities Transactions and Conflicts of Interest
Oceanside does not maintain a firm proprietary trading account and does not have a
material financial interest in any securities being recommended and therefore no conflicts
of interest exist. However, employees may buy or sell securities at the same time they
buy or sell securities for clients. In order to mitigate conflicts of interest such as front
running, employees are required to disclose all reportable securities transactions as well
as provide Oceanside with copies of their brokerage statements.
Item 12: Brokerage Practices
Factors Used to Select Broker-Dealers for Client Transactions
Oceanside may recommend the use of a particular broker-dealer such as Charles Schwab
& Co., Inc. (Schwab) or Altruist, unaffiliated SEC-registered broker-dealers and FINRA
members or may utilize a broker-dealer of the Client's choosing. Oceanside will select
appropriate brokers based on a number of factors including but not limited to their
relatively low transaction fees and reporting ability. Oceanside relies on its broker to
provide its execution services at the best prices available. Lower fees for comparable
services may be available from other sources. Clients pay for any and all custodial fees in
addition to the advisory fee charged by Oceanside.
• Directed Brokerage
Schwab offers to independent investment Advisors services which include custody of
securities, trade execution, clearance and settlement of transactions. Oceanside receives
some benefits from Schwab. (Please see the disclosure under Item 14.)
• Best Execution
In circumstances where a client directs Oceanside to use a certain broker-dealer,
Oceanside still has a fiduciary duty to its clients. The following may apply with
Directed Brokerage: Oceanside's inability to negotiate commissions, to obtain
volume discounts, there may be a disparity in commission charges among clients
and conflicts of interest arising from brokerage firm referrals.
Investment advisors who manage or supervise client portfolios on a discretionary
basis have a fiduciary obligation of best execution. The determination of what may
constitute best execution and price in the execution of a securities transaction by a
broker involves a number of considerations and is subjective. Factors affecting
brokerage selection include the overall direct net economic result to the portfolios,
the efficiency with which the transaction is effected, the ability to effect the
transaction where a large block is involved, the operational facilities of the broker-
dealer, the value of an ongoing relationship with such broker and the financial
strength and stability of the broker. The firm does not receive any portion of the
trading fees.
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Oceanside Advisors LLC
• Soft Dollar Arrangements
The Securities and Exchange Commission defines soft dollar practices as
arrangement under which products or services other than execution services are
obtained by Oceanside from or through a broker-dealer in exchange for directing
client transactions to the broker-dealer. As permitted by Section 28(e) of the
Securities Exchange Act of 1934, Oceanside receives economic benefits as a result of
commissions generated from securities transactions by the broker-dealer from the
accounts of Oceanside. These benefits include both proprietary research from the
broker and other research written by third parties.
A conflict of interest exists when Oceanside receives soft dollars. This conflict is
mitigated by the fact that Oceanside has a fiduciary responsibility to act in the best
interest of its clients and the services received are beneficial to all clients.
Aggregating Securities Transactions for Client Accounts
Oceanside utilizes the services of custodial broker dealers. Economic benefits are
received by Oceanside which would not be received if Oceanside did not give
investment advice to Clients. These benefits include: A dedicated trading desk, a
dedicated service group and an account services manager dedicated to Oceanside's
accounts, ability to conduct "block" Client trades, electronic download of trades,
balances and positions, duplicate and batched Client statements, and the ability to
have advisory fees directly deducted from Client accounts.
Oceanside is authorized in its discretion to aggregate purchases and sales and other
transactions made for the account with purchases and sales and transactions in the same
securities for other Clients of Oceanside. All clients participating in the aggregated order
shall receive an average share price with all other transaction costs shared on a pro-rated
basis.
Item 13: Review of Accounts
Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory
Persons Involved
Review of Client Accounts on Non-Periodic Basis
Investment accounts managed by Oceanside are monitored daily by software programs.
Account reviews are performed at least quarterly by Johann Kroll, Chief Compliance
Officer. Account reviews are performed more frequently when market conditions dictate.
Content of Client Provided Reports and Frequency
Other conditions that may trigger a review of clients’ accounts are changes in the tax laws,
new investment information, and changes in a client's own situation.
Clients receive account statements no less than quarterly for managed accounts. Account
statements are issued by the Advisor’s custodian. Client receives confirmations of each
transaction in account from Custodian and an additional statement during any month in
which a transaction occurs.
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Oceanside Advisors LLC
Item 14: Client Referrals and Other Compensation
Economic Benefits Provided to the Advisory Firm from External Sources and
Conflicts of Interest
Advisory Firm Payments for Client Referrals
As disclosed under Item 12 above, Oceanside may recommend Schwab to Clients for
custody and brokerage services. There is no direct link between Oceanside’s use of
Schwab and the investment advice it gives to its Clients, although Oceanside receives
economic benefits from Schwab that are typically not available to retail investors. These
benefits include the following products and services (provided without cost or at a
discount): receipt of duplicate Client statements and confirmations; research related
products and tools; consulting services; access to a trading desk serving Oceanside
participants; access to block trading (which provides the ability to aggregate securities
transactions for execution and then allocate the appropriate shares to Client accounts);
the ability to have advisory fees deducted directly from Client accounts; access to an
electronic communications network for Client order entry and account information;
access to mutual funds with no transaction fees and to certain institutional money
managers; and discounts on compliance, marketing, research, technology, and practice
management products or services provided to Oceanside by third party vendors.
Oceanside does not pay for client referrals.
Item 15: Custody
Account Statements
All assets are held at qualified custodians, which means the custodians provide account
statements directly to clients at their address of record at least quarterly. Clients are
urged to compare the account statements received directly from their custodians to the
performance report statements prepared by Oceanside.
Item 16: Investment Discretion
Discretionary Authority for Trading
Oceanside accepts discretionary authority to manage securities accounts on behalf of
clients. Oceanside has the authority to determine, without obtaining specific client
consent, the securities to be bought or sold, and the amount of the securities to be bought
or sold. The client will authorize Oceanside discretionary authority to execute selected
investment program transactions as stated within the Investment Advisory Agreement.
The client approves the custodian to be used and the commission rates paid to the
custodian. Oceanside does not receive any portion of the transaction fees or commissions
paid by the client to the custodian on certain trades.
Item 17: Voting Client Securities
Proxy Votes
Oceanside does not vote proxies on securities. Clients are expected to vote their own
proxies. The client will receive their proxies directly from the custodian of their account
or from a transfer agent.
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Oceanside Advisors LLC
When assistance on voting proxies is requested, Oceanside will provide recommendations
to the client. If a conflict of interest exists, it will be disclosed to the client.
Item 18: Financial Information
Balance Sheet
A balance sheet is not required to be provided because Oceanside does not serve as a
custodian for client funds or securities and Oceanside does not require prepayment of
fees of more than $1,200 per client and six months or more in advance.
Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet
Commitments to Clients
Bankruptcy Petitions during the Past Ten Years
Oceanside has no condition that is reasonably likely to impair our ability to meet
contractual commitments to our clients.
Neither Oceanside nor its management has had any bankruptcy petitions in the last ten
years.
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Oceanside Advisors LLC
S U P E R V I S E D P E R S O N B R O C H U R E
F O R M A D V P A R T 2 B
Johann Robert Kroll,
®
CFA, CFP
Main Office Address:
235 Magrath Darby Boulevard
Suite 150
Mount Pleasant, SC 29464
Tel: 843-830-6568
info@oceansideadvisors.com
www.oceansideadvisors.com
A U G U S T 2 9 , 2 0 2 5
This brochure supplement provides information about Johann Kroll and supplements Oceanside
Advisors LLC’s brochure. You should have received a copy of that brochure. Please contact Johann
Kroll if you did not receive the brochure or if you have any questions about the contents of this
supplement.
Additional information about Johann Kroll (CRD #6297173) is available on the SEC’s website at
www.adviserinfo.sec.gov.
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Oceanside Advisors LLC
Brochure Supplement (Part 2B of Form ADV)
Supervised Person Brochure
Principal Executive Officer
Johann Robert Kroll, CFA, CFP®
•
Educational Background and Business Experience
Year of birth: 1984
•
Educational Background:
Ohio State University; BS, Finance; 06/2008
•
Business Experience:
•
•
The Hockey Wealth Group Canada LLC; Founder/Investment Advisor
Representative; 08/2025 - Present
Oceanside Advisors LLC; Managing Member/Investment Advisor Representative;
04/2014 - Present
•
Oceanside Advisors LLC; Insurance Agent; 01/2014 – Present
•
Visionary Insurance; Insurance Agent; 09/2012 – 01/2014
Gradient Investments; Part-time Consulting; 05/2012 – 09/2012
Professional Certifications
Employees have earned certifications and credentials that are required to be explained in
further detail.
•
Chartered Financial Analyst (CFA): Chartered Financial Analysts designation is awarded
by the CFA Institute. CFA certification requirements:
•
•
•
•
Hold a bachelor’s degree from an accredited institution or have equivalent
educational or work experience.
Successful completion of all three exam levels of the CFA Program.
Have 48 months of acceptable professional work experience in the investment
decision-making process.
Fulfill society requirements, which vary by society. Unless you are upgrading from
affiliate membership, all societies require two sponsor statements as part of each
application; these are submitted online by your sponsors.
Agree to adhere to and sign the Member's Agreement, a Professional Conduct
Statement, and any additional documentation requested by CFA Institute.
®
™
, CFP
and federally registered CFP (with flame
The CERTIFIED FINANCIAL PLANNER
®
design) marks (collectively, the “CFP
marks”) are professional certification marks
granted in the United States by Certified Financial Planner Board of Standards, Inc. (“CFP
Board”).
®
®
certification is a voluntary certification; no federal or state law or regulation
The CFP
requires financial planners to hold CFP
certification. It is recognized in the United States
and a number of other countries for its (1) high standard of professional education; (2)
stringent code of conduct and standards of practice; and (3) ethical requirements that
govern professional engagements with Clients.
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Oceanside Advisors LLC
®
marks, an individual must satisfactorily fulfill the
•
To attain the right to use the CFP
following requirements:
•
®
•
Standards of Professional Conduct
•
, a set of
®
Education – Complete an advanced college-level course of study addressing the
financial planning subject areas that CFP Board’s studies have determined as
necessary for the competent and professional delivery of financial planning services,
and attain a Bachelor’s Degree from a regionally accredited United States college or
university (or its equivalent from a foreign university). CFP Board’s financial
planning subject areas include insurance planning and risk management, employee
benefits planning, investment planning, income tax planning, retirement planning,
and estate planning;
Examination – Pass the comprehensive CFP
Certification Examination. The
examination, administered in 10 hours over a two-day period, includes case studies
and Client scenarios designed to test one’s ability to correctly diagnose financial
planning issues and apply one’s knowledge of financial planning to real world
circumstances;
Experience – Complete at least three years of full-time financial planning-related
experience (or the equivalent, measured as 2,000 hours per year); and
Ethics – Agree to be bound by CFP Board’s
documents outlining the ethical and practice standards for CFP
professionals.
®
•
Individuals who become certified must complete the following ongoing education and
ethics requirements in order to maintain the right to continue to use the CFP
marks:
Standards of
Code of Ethics
Continuing Education – Complete 30 hours of continuing education hours every two
Professional Conduct
years, including two hours on the
and other parts of the
, to maintain competence and keep up with developments in the
Standards of Professional Conduct.
•
Standards
prominently require that CFP
®
professionals provide financial
professionals
®
®
Disciplinary Information
certification.
financial planning field; and
Ethics – Renew an agreement to be bound by the
®
The
planning services at a fiduciary standard of care. This means CFP
must provide financial planning services in the best interests of their Clients.
professionals who fail to comply with the above standards and requirements
CFP
may be subject to CFP Board’s enforcement process, which could result in
suspension or permanent revocation of their CFP
Other Business Activities
None to report.
Managing Member Johann Kroll has a financial affiliated business as an insurance agent
with Oceanside. Approximately 1% of Mr. Kroll’s time is spent with insurance products.
From time to time, he will offer clients advice or products from this activity.
This practice represents a conflict of interest because it gives Mr. Kroll an incentive to
recommend products based on the commission amount received. This conflict is
mitigated by the fact that Mr. Kroll has a fiduciary responsibility to place the best interest
of the client first and the clients are not required to purchase any products. Clients have
the option to purchase these products through another insurance agent/agency of their
choosing.
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Oceanside Advisors LLC
Additional Compensation
Johann Kroll also has a Canadian advisory firm, The Hockey Wealth Group Canada LLC for
Canadian investors. Approximately 20% of his time is spent in this business. Since
Oceanside and The Hockey Wealth Group Canada LLC charge the same fees for the same
services there is no incentive to recommend one firm over the other and therefore no
conflict of interest.
Supervision
Mr. Kroll receives additional compensation in his capacity as an insurance agent. He does
not receive any performance-based fees.
Since Mr. Kroll is the majority owner of Oceanside Advisors LLC; he is responsible for all
supervision and formulation and monitoring of investment advice offered to clients. He
will adhere to the policies and procedures as described in the firm’s Compliance Manual.
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Oceanside Advisors LLC