Overview
Assets Under Management: $425 million
High-Net-Worth Clients: 114
Average Client Assets: $3 million
Services Offered
Services: Financial Planning, Portfolio Management for Individuals
Fee Structure
Primary Fee Schedule (O'KEEFE STEVENS ADVISORY, INC. FORM ADV, PART 2)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | and above | 1.00% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $10,000 | 1.00% |
| $5 million | $50,000 | 1.00% |
| $10 million | $100,000 | 1.00% |
| $50 million | $500,000 | 1.00% |
| $100 million | $1,000,000 | 1.00% |
Clients
Number of High-Net-Worth Clients: 114
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 82.19
Average High-Net-Worth Client Assets: $3 million
Total Client Accounts: 798
Discretionary Accounts: 798
Regulatory Filings
CRD Number: 286338
Last Filing Date: 2025-01-09 00:00:00
Website: https://okeefestevens.com
Form ADV Documents
Additional Brochure: O'KEEFE STEVENS ADVISORY, INC. FORM ADV, PART 2 (2025-08-13)
View Document Text
O’Keefe Stevens Advisory, Inc.
One Bausch & Lomb Place, Suite 920
Rochester, New York 14604
(585) 340-6538
www.okeefestevens.com
Firm Brochure
(Part 2A)
Item 1 – Cover Page
This brochure provides information about the qualifications and business practices of O’Keefe
Stevens Advisory, Inc. If you have any questions about the contents of this brochure, please
contact us at (585) 340-6538 or through our web site at www.okeefestevens.com. The information
in this brochure has not been approved or verified by the United States Securities and Exchange
Commission, or by any state securities authority. References herein to O’Keefe Stevens Advisory,
Inc. as a registered investment advisor, or any reference to being registered, does not imply a
certain level of skill or training.
Additional information about O’Keefe Stevens Advisory, Inc. is available on the SEC’s website
at www.adviserinfo.sec.gov.
August 2025
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O’Keefe Stevens Advisory, Inc.
Item 2 - Material Changes
Annual Update
As required by Securities and Exchange Commission (SEC) regulations, this Firm
Disclosure Document for O’Keefe Stevens Advisory, Inc. is subject to ongoing review
by the Firm’s management.
Material Changes since the Last Update
This Material Changes section of the brochure will be updated at least annually, or
more frequently, if/when material changes have occurred since the previous release of
the Firm’s Disclosure Documents. In the event there are material changes, clients of
O’Keefe Stevens Advisory, Inc. will receive a copy of this Material Changes page of
the Disclosure Document which reflects those noteworthy changes.
Accordingly, clients of O’Keefe Stevens Advisory are herein informed that, since the
Firm’s last Form ADV Disclosure Document filing and effective August 11th, 2025, the
firm hired DeAnne Bochno as Operations Associate.
Full Brochure Available
Form ADV Part 2A and Part 3 serve as our Disclosure Document for O’Keefe Stevens
Advisory, Inc. as an SEC-registered investment advisory firm. Form ADV Part 2B serves
as a Brochure Supplement, which outlines the history and qualifications of our
advisors. New clients to our Firm are provided with a copy of these documents
prior to or at the time of engaging the services of the Firm. In addition, we offer a
copy to existing clients on an annual basis. Copies may also be requested at any time by
contacting Carly Flanigan, the Firm’s Chief Compliance Officer, either by
telephone at (585) 340-6538 or through our web site at info@okeefestevens.com.
Requested copies are provided without charge.
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Item 3 - Table of Contents
Item 1 – Cover Page ....................................................................................................................... i
Contents
Item 2 - Material Changes ............................................................................................................ 2
Annual Update ...........................................................................................................................2
Material Changes since the Last Update ....................................................................................2
Full Brochure Available .............................................................................................................2
Item 4 - Advisory Business ........................................................................................................... 5
Firm Description ........................................................................................................................5
Principal Owners ........................................................................................................................7
Types of Advisory Services .......................................................................................................7
Tailored Relationships ...............................................................................................................8
Types of Agreements .................................................................................................................8
Financial Planning and Consulting Service Agreement ............................................................8
Investment Management Agreement .........................................................................................9
Retainer Agreement .................................................................................................................10
Asset Management ...................................................................................................................10
Item 5 - Fees and Compensation................................................................................................ 12
Other Fees ................................................................................................................................14
Expense Ratios .........................................................................................................................14
Item 6 - Performance-Based Fees .............................................................................................. 15
Item 7 - Types of Clients ............................................................................................................. 15
Description ...............................................................................................................................15
Account Minimums .................................................................................................................15
Item 8 - Methods of Analysis, Investment Strategies and ....................................................... 15
Risk of Loss .................................................................................................................................. 15
Methods of Analysis ................................................................................................................15
Investment Strategies ...............................................................................................................16
Risk of Loss .............................................................................................................................16
Item 9 - Disciplinary Information ............................................................................................. 17
Legal and Disciplinary .............................................................................................................17
Financial Industry Activities ....................................................................................................17
Affiliations ...............................................................................................................................17
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Item 11 - Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading......................................................................................................................................... 18
Code of Ethics ..........................................................................................................................18
Participation or Interest in Client Transactions .......................................................................18
Personal Trading ......................................................................................................................19
Item 12 - Brokerage Practices .................................................................................................... 19
Selecting Brokerage Firms .......................................................................................................19
Best Execution .........................................................................................................................19
Soft Dollars ..............................................................................................................................19
Order Aggregation ...................................................................................................................20
Item 13 - Review of Accounts ..................................................................................................... 21
Periodic Reviews .....................................................................................................................21
Review Triggers .......................................................................................................................21
Regular Reports .......................................................................................................................21
Item 14 - Client Referrals and Other Compensation .............................................................. 21
Incoming Referrals...................................................................................................................21
Referrals Out ............................................................................................................................21
Other Compensation and Additional Services .........................................................................21
Item 15 - Custody ........................................................................................................................ 22
Account Statements .................................................................................................................22
Performance Reports ................................................................................................................22
Net Worth Statements ..............................................................................................................22
Item 16 - Investment Discretion................................................................................................. 22
Discretionary Authority for Trading ........................................................................................22
Limited Power of Attorney ......................................................................................................23
Item 17 - Voting Client Securities.............................................................................................. 23
Proxy Votes ..............................................................................................................................23
Item 18 - Financial Information ................................................................................................ 23
Financial Condition ..................................................................................................................23
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Item 4 - Advisory Business
Firm Description
O’Keefe Stevens Advisory, Inc., hereinafter referred to as OSA or the Firm, is a
Registered Investment Advisory firm, registered with the Securities and Exchange
Commission (SEC), and manages portfolios in securities for individuals and trusts.
The Firm’s initial registration was accepted by the SEC in February of 2017. OSA is
a privately held corporation whose principal owners and Investment Advisor
Representatives are Peter S. O’Keefe and Justin D. Stevens. In conjunction with its
registration with the SEC, the Firm has also notice filed to conduct advisory business
in the States of New York, Florida, California, Pennsylvania, Georgia, the District of
Columbia, and Texas, as required by those respective states’ registration requirements.
OSA provides personalized confidential financial planning, asset management and
related consulting services to individuals, high net worth individuals, pension and
profit sharing plans, trusts, charitable organizations and small businesses.
Recommendations to clients are made based on consultation with the client and
analysis of each client’s specific financial needs and may include following services:
Identification of financial problems
Tax planning
Investment management
Retirement planning
Determination of financial objectives
Cash flow management
Insurance review
Education funding
Estate planning
Within the context of providing these services, clients may place restrictions on the
types of securities to be held within their portfolios. OSA, at this time, does not offer
its clients wrap fee programs. These programs charge a fee for an investment program
that bundles together a suite of services, such as brokerage, advisory, research and
management.
OSA views its role as pursuing for its clients a superior return on investments
consistent with clients’ desires for preservation of capital and the achievement of the
individual goals of the clients. We seek to accomplish this by investing in securities
with greater potential with a focus on safety of principal coupled with buying
securities that sell at a discount to underlying asset values.
At this time, OSA is a fee-only advisory firm and does not provide commission-based
investment products to its clients. While some Investment Advisor Representatives
(IARs) are licensed to offer non-variable insurance-related products to advisory clients
of the Firm, they receive no commission income which might otherwise be derived
from those activities should a client elect to accept their recommended products.
Likewise, OSA does not receive commission income from such transactions either.
Investment advisory services are provided to clients on a discretionary basis only.
OSA does not act as a custodian of client assets, opting instead to utilize custodial
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platforms Charles Schwab & Co., Inc. (Charles Schwab) and Fidelity Investments.
Charles Schwab and Fidelity
Investments are unaffiliated SEC-registered
broker/dealers and member of FINRA/SIPC. OSA may, to better serve specific client
needs, elect to use the services of other or additional custodians as well.
OSA’s governing policy is that client’s interests are always placed first and foremost.
It serves clients with portfolios of several thousand to several million dollars. Clients
with portfolios in this range have, in the past, had limited options. They could manage
their portfolios themselves, buy mutual funds, rely on large institutional managers or
use bank trust departments. None of these options provide adequate attention and
individualized professional management.
While clients always maintain control of their assets, they authorize OSA to transact
trades on their behalf, without prior consultation, by the discretion authorization
contained in the discretionary advisory agreement executed with the Firm.
A written evaluation of each client's initial situation may be provided to the client, at
the discretion of their IAR. Account reviews with clients are offered and conducted at
least annually by the IAR and periodic interim reviews may also be conducted with
clients to provide reminders of the specific courses of action that need to be taken.
Other professionals (e.g., lawyers, accountants, insurance agents, etc.) may be
engaged directly by the client or by OSA on behalf of a client, on an as-needed basis
and with client approval. Conflicts of interest which might arise based on positions or
actions of OSA will be immediately disclosed to the client in the unlikely event they
should occur.
An initial meeting with a prospective client, which may be by telephone, is free of
charge and is considered an exploratory discovery interview to determine if/or the
extent to which the financial planning or investment management services offered by
OSA may be beneficial and appropriate to the client. In the event, as a result, the Firm
is engaged by the client to provide those services, an advisory agreement is executed
between the parties which defines the nature and cost of the services contracted.
The Firm’s asset management philosophy is based on a simple proven premise that
greater and more consistent gains are likely by investing in a diverse portfolio of
securities that are priced below their intrinsic value. This philosophy stresses
minimizing the risk of permanent loss of capital. Stock and bond investments are
evaluated for quality and liquidity.
Each client’s IAR places emphasis on having an intimate familiarity with the various
holdings within their specific investment portfolio. In selecting the securities to be
added to a client’s portfolio, a proprietary checklist is utilized to evaluate potential
investment selections, which encompasses a holistic view of the underlying company.
Every investment is appraised for opportunities and risks, and a thesis is developed on
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O’Keefe Stevens Advisory, Inc.
how each security might succeed. The effectiveness of this process is in a perpetual
state of improvement, as each investment presents a learning opportunity.
Investments are typically made for the long-term in corporations with unusual
opportunities and are not limited to any one style such as large capitalization, small
capitalization, international or fixed income. Research is focused on quantitative
elements and technical analysis is rarely employed.
While principally an equity investor, due to the usually higher returns, OSA can adjust
asset allocations between stock, bonds, and money market funds, when appropriate.
Individual portfolios are invested in a mix of securities such as stocks, corporate
bonds, government bonds and money market funds. The mix among the securities
alternatives is determined by their relative attractiveness at a specific time. The
national and international economic climates and market conditions are keys in the
mix decision.
Portfolios remain in the client’s name, with Charles Schwab and/or Fidelity Investments
acting as custodian. While OSA is granted discretionary trading authority by its clients,
it neither accepts authority to withdraw cash or securities from client accounts nor
assumes custody of client assets in any other form beyond its ability to directly deduct
advisory fees from client accounts.
Clients receive quarterly status reports that set forth the results for the previous quarter
and for the year-to-date. These reports are augmented by personal meetings at least
annually or more frequently if desired by the client or their IAR.
Principal Owners
As previously stated, the principal owners of OSA are Peter S. O’Keefe and Justin D.
Stevens, with each holding a 50% ownership interest in the Firm.
Types of Advisory Services
OSA provides both investment supervisory services, also known as asset
management services, as well as financial planning and consultative services to its
clients. Asset management services may entail the active or passive management of
investment accounts, furnishing of investment advice through consultations with
clients, issuing periodic newsletters or special reports to its clients about securities and
market conditions or trends and evaluating securities held by clients to foster an
understanding of their assets relative to their stated goals and objectives.
Financial planning services are provided to clients to assist them in pursuing both
short- and long-range financial goals. This is accomplished through a process of
collecting client information about the client’s current financial condition, clarification
of their goals, identification of their past efforts and current abilities in pursuit of their
goals and ongoing progress reviews relative to any actions taken.
On more than an occasional basis, OSA furnishes consulting services to clients on
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matters not involving securities, such as taxation, trust management and estate
planning, but are directly related to the ongoing management of client assets.
However, the Firm does not act in any capacity as a tax or legal advisor to its clients.
The Firm is compensated for its advisory services to clients through asset management
fees, fixed fees or hourly fees, which are determined by the types of services elected by
the clients. Clients grant the Firm discretionary powers which permit the execution of
transactions for clients without consulting with or obtaining consent from them in
advance of the transactions. As stated above, this authorization is granted within the
advisory agreements initially signed by the clients.
As of December 31, 2024, OSA had $ 424,909,116 in assets under management for 315
clients (households) held in 798 advisory client accounts. As stated above, at this time
all assets are managed on a discretionary basis.
Tailored Relationships
The goals and objectives for each client are documented in our client relationship
management system. Investment strategies are then created that reflect the stated
goals and objectives of each client. Clients retain the option of imposing restrictions
on investing in certain securities or types of securities.
Types of Agreements
Prior to engaging OSA’s services, clients are required to sign an agreement which
defines the services that will be provided by the Firm. The following agreements
define the typical client relationships between OSA and its clients. Agreements may
not be assigned or transferred to parties other than the original clients entering into the
agreements. Since OSA does not maintain custody of client assets, however, separate
agreements may also need to be executed between custodial firms and the client, in
addition to the agreements of the Firm described below. Since neither OSA nor its
advisors act as attorneys, their recommendations should not be interpreted as legal
advice.
Financial Planning and Consulting Service Agreement
Planning or consulting service clients are required to sign a Financial Planning and
Consulting Service Agreement with the Firm. This agreement outlines the nature and
level of advisory services to be provided, without requiring the direct management of
the client’s assets. If they are already clients of the firm and have an investment
management agreement signed, a Financial Planning Agreement may not be necessary.
Existing clients are not charged a fee for financial planning services at this time. This is
included in their investment management fee.
For financial planning clients, information regarding a client’s personal and financial
situation and objectives is collected by the advisor through a confidential interview
process. This data is analyzed and a written financial plan, with specific
recommendations, is presented to clients if/and when deemed by the advisor to be
appropriate to do so. With or without a written financial plan, clients will be provided
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O’Keefe Stevens Advisory, Inc.
with recommendations by their advisor based upon the analysis of their financial
situation, objectives and risk tolerances.
A comprehensive financial plan, if elected, may include, but is not limited to a net
worth statement, a cash flow statement, a review of investment accounts including
reviewing past asset allocations, providing asset repositioning recommendations,
strategic tax planning, education planning with funding recommendations, a review of
retirement accounts and plans including recommendations and one or more retirement
scenarios, a review of insurance policies and recommendations for changes, if
necessary and an estate planning review and recommendations.
As previously stated, the Firm does not provide legal or accounting advice relative to
its financial plans. It will, however, act as a facilitator in these areas between clients
and their legal and/or tax advisors relative to the recommendations made in a
financial plan.
Detailed investment advice and specific recommendations are provided as part of a
financial plan. Implementation of the recommendations is at the discretion of the
client and may be implemented with either OSA or with a financial advisor of
the client’s choosing.
Consulting services are provided to clients regarding other financial-related concerns
in situations where detailed or comprehensive financial planning is either not
necessary or not desired. Common areas of concern addressed by these services
include:
Simple investment planning
Tax planning
Education planning
Death, disability and retirement planning
Net worth, cash flow and financial position Risk management (insurance)
Other investment or non-investment issues Estate planning
Investment Management Agreement
Most clients choose to have OSA manage their assets in order to obtain ongoing in-
depth advice and life planning. These clients are required to sign an Investment
Management Agreement which defines the manner in which their assets will be
managed and the fees assessed by the Firm. OSA’s Investment Management
Agreement provides for cash flow management, insurance review, investment
management, education planning, retirement planning, estate planning and tax
planning, along with the implementation of recommendations within each area.
Under the terms of the Agreement, investable assets are managed by the Firm in
pursuit of the client’s goals in each of these areas.
All aspects of the client’s financial affairs are reviewed, including those of their
dependents, if any. Realistic and measurable goals are set and objectives to reach
those goals are defined. As goals and objectives change over time, suggestions are
made and implemented on an ongoing basis. Key suitability parameters for each
advisory client are developed with the client and clearly defined in an Investment
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Policy Statement and/or Client Risk Profile signed by the client at the outset of the
advisory relationship or in similar suitability documents. These suitability documents
are reviewed with clients on an annual basis and updated as necessary.
Based on each client’s objectives and suitability factors identified in their suitability
documents, the advisor will develop a plan with each client that focuses primarily on
either income generation or growth of equity assets. Fees differ between these two
portfolio management options and are listed in the respective advisory agreement
presented to the client. Asset management fees are non-negotiable, as with the Firm’s
other services.
Asset management services are provided to OSA clients on a discretionary basis. Under
the terms of our agreement, clients authorize the advisor to buy, sell, invest, reinvest,
exchange and/or trade securities in their accounts at his/her sole discretion and without
consulting with the client in advance.
Advisory services are seen as ongoing and agreements are self-renewing unless
terminated by either the client or the advisor. Fees and terms within the agreement,
however, may be adjusted periodically to serve the client’s ongoing needs. Clients
are notified in writing of any adjustments to their agreements.
Fees are billed quarterly in advance and automatically deducted from the clients’
advisory accounts. Clients receive quarterly statements from their account
custodian(s) which identify the account balance, fees deducted and, in some cases, the
formula used in the calculation of the deducted fees. For clients terminating their
advisory agreement prior to the end of a quarter for which they have been billed in
advance, the Firm will provide a pro rata refund of fees paid in advance based upon
the number of days remaining in the calendar quarter from the date the termination
notice is received by the Firm. Refunded fees will be either credited back to the
client’s advisory account prior to the transfer out of the account or a check forwarded
directly to the client.
Retainer Agreement
OSA may, at its discretion, charge a retainer to clients for financial planning,
consulting and/or asset management services. Should it do so, the retainer terms will
be clearly stated in the agreement signed by the client.
Asset Management
A minimum account value is not required to open an advisory asset management
account.
Advisors generally recommend that clients allocate their investment assets to various
vehicles deemed by the advisor to be appropriate and consistent with the client’s
suitability and objectives. These investment vehicles may include, but are not limited
to, the following:
Exchange-listed securities
Foreign securities
Over-the-counter securities
Warrants
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Commercial paper
Municipal securities
Exchange-traded funds
Real estate partnerships
Corporate debt securities
Certificates of deposit
Mutual funds
U.S. Government securities
Oil and gas partnerships
Fees related to investment vehicles are clearly identified to the client, either by the
advisor or by prospectus, prior to investing. Initial public offerings (IPOs) and
private placements are available to clients through OSA as well, subject to pre-
transaction approval of the Firm’s CCO.
Securities transactions in advisory accounts are executed through Charles Schwab
and/or Fidelity Investments, OSA’s advisory client custodians. Other brokerage firms,
broker/dealers and/or custodians may be utilized if requested by the client, known as
client-directed brokerage, or if deemed to be more appropriate by the Firm. Under a
client-directed brokerage arrangement, however, clients are advised that their direction
may hinder OSA’s ability to achieve best execution on trades, negotiate commissions
or participate in block trading which could be beneficial to the client.
_______________________________________________________________________
Termination of Agreements
Either OSA or the client may terminate any of the aforementioned agreements at any
time by notifying the other party in writing thirty (30) days prior to the termination
date. As previously stated above, clients terminating an asset management agreement
prior to the end of a calendar quarter will receive a prorated refund of fees paid in
advance based on the number of days remaining in the quarter. Since financial
planning and consulting fees are billed upon completion of services, clients terminating
from these types of agreements may be billed on a prorated basis using the Firm’s hourly
billing rate of $250 per hour for the hours expended up to the date the termination notice
is received from the client.
In addition, OSA reserves the right to terminate any advisory engagement where a
client has willfully concealed or has refused to provide pertinent information about
financial situations when necessary and appropriate, in OSA’s judgment, to providing
proper financial advice. Any unused portion of fees collected in advance will not be
refunded to the client under these circumstances.
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Item 5 - Fees and Compensation
________________________________________________________________
Description of Fees
Fees for OSA’s advisory services are established, on an individual basis, during
personal consultations. Client goals, the amount of funds and the number of accounts
are the major considerations. The Firm’s fees are reflective of OSA’s policy of
providing personalized high-quality service to its clients.
Fees charged by OSA for financial planning or consulting services are dependent upon
the services rendered to the client and may be either fixed or hourly. The specific
services in these areas elected by the client, and their respective fees, are defined in
the Financial Planning and Consulting Services Agreement executed with the client
upon engaging the services of the Firm. Fees for financial planning or consulting
services may be negotiable at the discretion of the advisor and/or the Firm.
For financial planning services, the fee assessed may be either a fixed one-time fee or
a recurring annual fee within a range of $500 to $5000, depending upon specific needs
defined by the client. Fees may also be adjusted upward or downward, at the
discretion of the IAR, based upon the complexity of a client’s specific financial
planning concerns revealed during subsequent discovery interviews.
Consulting services generally entail ongoing discussions and/or reviews of generalized
advisory issues not specifically related to financial planning or asset management (i.e.
estate planning). These services are usually provided on a limited or ongoing basis, as
defined by specific client needs and defined in their agreement. Clients are billed on
an hourly fee basis at the Firm’s standard rate of $250 per hour, in fifteen (15) minute
increments. These fees may also be waived, at the discretion of the IAR.
Clients utilizing OSA’s ongoing asset management services are required to
execute an Investment Management Agreement which defines the management
services to be provided by the Firm and the asset management fee to be charged. The
fee for these management services is based on a percentage of the market value of
assets under management at the end of each calendar quarter and billed in advance for
the next quarter.
For the purpose of fee calculation, advisory and non-advisory client assets may be
aggregated, affording the client the lowest fee percentage whenever possible. As
previously noted, the Firm will, at its discretion, allocate client assets to management
models mutually agreed upon with the client and consistent with each client’s
suitability parameters.
The asset management fees for OSA asset management services are cited as follows
for clients with an established relationship with OSA prior to 1/1/2022. The
Investment Management Agreements initially signed by these clients reflecting the
tiered fee schedule will be honored moving forward.
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Account Value
$ 0 to $ 250,000
$ 250,001 to $ 1,000,000
$ 1,000,001 to $ 3,000,000
$ 3,000,001 to $ 5,000,000
$ 5,000,001 to $ 10,000,000
$ 10,000,001 and above
Annual Advisory Fee
1.00%
0.95%
0.85%
0.70%
0.55%
0.37%
For clients who established a relationship with OSA after 1/1/2022 the management
fee charged is a flat 1% with no tiered schedule based on assets under management.
This was a firm policy change as of 1/1/2022. Management fees may be negotiable,
on a case-by-case basis and at the discretion of the advisor, based on the case
complexity or specific needs of the client.
_______________________________________________________________________
Fee Billing
One-time fixed fees for financial planning services are 50% payable upon execution
of the agreement with the balance due within thirty (30) days following the
presentation to the client of the written financial plan or planning recommendations.
Recurring annual fees are due in quarterly installments which will be either billed
directly to the client or deducted directly from a client’s custodial advisory account.
While clients are not required to implement their financial plan with the Firm, the fee
for developing a financial plan may be waived or applied to ensuing asset
management fees, at the discretion of the IAR of the Firm, should they elect to do so.
Consulting services are billed to clients either upon completion of each specific
consultation or cumulatively on a quarterly basis for ongoing consulting services, as
specified in the client’s agreement. An up-front retainer may be required for these
services, at the discretion of the advisor, with balances due as stated above for these
services.
As previously stated, should a client elect to terminate these services prior to the
completion of the services contracted for, a prorated fee will be determined based on
the time expended by the advisor up to the Firm’s receipt of a written termination
notice from the client. An invoice reflecting the prorated fee based on the advisor’s
hourly rate of $250 will be forwarded to the client, due and payable within fifteen
(15) days of date of the invoice. The Firm will not refund any portion of financial
planning or consulting fees or retainers which may have been paid in advance by the
terminating client.
All asset management clients are billed in advance each quarter for advisory services
based on a percentage of each client’s assets under management on the last business
day of each calendar quarter, as valued by the account custodian(s), according to the
fee schedule above. As previously stated, managed and indirectly managed account
balances may be aggregated for the purpose of fee calculations. New accounts, once
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O’Keefe Stevens Advisory, Inc.
established, are assessed a pro rata portion of the annual fee for the quarter in which
the account is established.
Fees are deducted directly from the client’s advisory accounts by their custodian, as
agreed upon in their Investment Management Agreement, and forwarded to OSA by
the custodian.
Other Fees
Custodians may charge transaction fees on purchases or sales of certain securities,
including mutual funds and exchange-traded funds. These transaction charges, if
assessed, are usually small and incidental to the purchase or sale of a security and
defined in the respective custodian’s agreement, which is provided to and signed by the
client prior to utilizing the custodian. OSA, however, does not receive any portion of
these fees, if charged by the custodians. From an asset management standpoint, the
selection of securities appropriate to a client’s portfolio and their overall management
plan is more important than these nominal fees, if any, that the custodian may charge to
buy or sell the securities selected.
The Firm may, at its discretion, allocate assets from client portfolios to third party asset
managers who may impose additional charges beyond the management fees assessed
by OSA. If charged, these additional fees would be disclosed to the client prior to the
allocation of funds to that asset manager platform.
Expense Ratios
Most mutual funds, whether purchased directly or through custodial accounts,
generally charge an internal management fee, called an expense ratio, which is
separate from the advisory service fees charged by OSA or transaction fees which
might be charged by the custodian(s). For example, an expense ratio of 0.50 means
that the mutual fund company charges 0.50% for their services. Performance figures
quoted by mutual fund companies in various publications are after their fees have been
deducted. These fees are specific to each mutual fund and deducted from the fund’s
performance annually by the mutual fund company. Clients are not billed directly for
these fees. Any such fees, if present, are clearly defined in each mutual fund’s
prospectus, which is provided to the client at the time the fund is recommended to the
client.
________________________________________________________________________
Past Due Accounts and Termination of Agreements
OSA has not established a policy on past due accounts since most fees are billed in
advance and deducted directly from asset management accounts. In the event,
however, that an outstanding balance remains uncollected (hourly consulting fees, for
example) within a timeframe deemed reasonable by the Firm, the client may be
notified of a termination of their relationship and collection actions initiated, at the
discretion of the Firm.
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Under normal circumstances, as previously stated, either OSA or the client may
terminate any of the aforementioned agreements at any time by notifying the other
party in writing at least thirty (30) days prior to the termination date.
Item 6 - Performance-Based Fees
________________________________________________________________________
Performance-Based Fees
OSA’s fees are not based on a share of the capital gains or capital appreciation of
managed securities. Such performance-based fee structures could present the Firm
with a potential conflict of interest in which an advisor might be incented to
recommend an investment or investment strategy that could carry a higher degree of
risk to the client in pursuit of increased performance, which would in turn generate
higher fees for the advisor.
Item 7 - Types of Clients
Description
OSA’s clients are comprised primarily of individuals but may also include corporations,
pension and profit-sharing plans, trusts, estates and charitable organizations. Client
relationships vary in scope and length of service.
Account Minimums
OSA does not require a minimum account size to engage a new client or retain an
existing client. Advisory fees, however, do vary based on the amount of assets
under management by the Firm and client with smaller accounts may pay a higher
percentage rate on their annual fees than the fees paid by clients with greater assets
under management.
Item 8 - Methods of Analysis, Investment Strategies and
Risk of Loss
Methods of Analysis
In developing investment strategies for advisory clients, the Firm may employ long- or
short-term purchases, trading of securities within thirty (30) days, short sales, margin
accounts and option writing. The development of these strategies is based on a
variety of information sources and methods of securities analysis. Information
sources include financial publications, research acquired from outside sources,
corporate rating services and company press releases, along with annual reports,
prospectuses and SEC filings. Specific securities may be evaluated through the use of
charting, fundamental, technical and/or cyclical analysis methods.
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Other sources of information that OSA may use include Morningstar Principia mutual
fund information, Morningstar Principia stock information, Internet sources or related
types of informational sources relative to securities and securities markets.
Investment Strategies
The primary investment strategy used on client accounts is strategic asset allocation.
This approach seeks to maximize gains while minimizing risk through the use of
diversification of investments across a broad spectrum of domestic and foreign asset
classes. Portfolios are globally diversified in this manner to control the risk associated
with traditional markets.
The investment strategy for a specific client is based upon the objectives stated by the
client during consultations. The client may change these objectives at any time. Each
client provides the advisor with detailed information that documents their objectives
and their desired investment strategy. This information is reviewed with the client
periodically and strategies adapted to any changes in objectives and/or suitability.
As previously stated, other strategies may include long-term purchases, short-term
purchases, trading, short sales, margin transactions and option writing.
Risk of Loss
All investment programs have certain risks that are borne by the investor. Clients are
advised of these various types of risk and the possibility of loss of their assets.
Investment strategies are developed based on the risk tolerance of each client and the
types of these risks they may be subjected to. Investment vehicles are then selected by
the advisor that are deemed suitable for the client according to their respective goals,
timeframes and risk tolerances to potential losses. Our investment approach
constantly keeps this risk of loss in mind. Investors may face any or all of the
following investment risks while pursuing their financial goals:
•
Interest-rate Risk: Fluctuations in interest rates may cause investment prices to
fluctuate. For example, when interest rates rise, yields on existing bonds
become less attractive, causing their market values to decline.
factors
independent of a
•
• Market Risk: The price of a security, bond, or mutual fund may drop in reaction
to tangible and intangible events and conditions. This type of risk is caused by
external
security’s particular underlying
circumstances. For example, political, economic and social conditions may
trigger market events.
Inflation Risk: When any type of inflation is present, a dollar today will not
buy as much as a dollar next year, because purchasing power is eroding at the
rate of inflation.
• Currency Risk: Overseas investments are subject to fluctuations in the value of
the dollar against the currency of the investment’s originating country. This is
also referred to as exchange rate risk.
• Reinvestment Risk: This is the risk that future proceeds from investments may
have to be reinvested at a potentially lower rate of return (i.e. interest rate). This
primarily relates to fixed income securities.
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• Business Risk: These risks are associated with a particular industry or a
particular company within an industry. For example, oil-drilling companies
depend on finding oil and then refining it, a lengthy process, before they can
generate a profit. They carry a higher risk of profitability than an electric
company, which generates its income from a steady stream of customers who
buy electricity no matter what the economic environment is like.
• Liquidity Risk: Liquidity is the ability to readily convert an investment into
cash. Generally, assets are more liquid if many traders are interested in a
standardized product. For example, Treasury Bills are highly liquid, while real
estate properties are not.
• Financial Risk: Excessive borrowing to finance a business’ operations
increases the risk of profitability, because the company must meet the terms of
its obligations in good times and bad. During periods of financial stress, the
inability to meet loan obligations may result in bankruptcy and/or a declining
market value.
Item 9 - Disciplinary Information
Legal and Disciplinary
Neither the Firm nor any of its associated persons have been involved in any legal or
disciplinary events related to past or present investment clients.
Item 10 - Other Financial Industry Activities and Affiliations
Financial Industry Activities
OSA is not registered as a securities broker-dealer, a futures commission merchant,
commodity pool operator or commodity trading advisor. Further, the Firm does not
currently maintain any affiliations with a commission-generating securities
broker/dealer in the execution of advisory client transactions. The firm does utilize
Charles Schwab and Fidelity Investments, FINRA and SIPC members, securities
broker/dealers, as custodians for advisory client accounts.
Some associated persons of the Firm are also licensed as life and/or health insurance
agents and may be compensated through separate and standard commissions for the
sale of insurance and insurance-related products and services.
Affiliations
OSA does not provide legal, accounting or tax preparation services to its clients.
Should the need arise for those services, however, OSA may refer the clients to
attorneys or accountants who are independent of OSA. If clients choose to use the
services of those firms, they may be required to execute separate agreements with
them which identify their specific services and fees. OSA receives no compensation
for such referrals.
________________________________________________________________
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Outside Business Activities
As stated above, Peter O’Keefe and Justin Stevens are licensed as life insurance agents.
These activities are in addition to their responsibilities as OSA advisors. Neither they
nor OSA, however, receive commissions for the sale of insurance and insurance-related
products and services.
Item 11 - Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
Code of Ethics
The Firm places the utmost priority on maintaining high standards of integrity and
professionalism by its associated persons in the conduct of its advisory business. The
greatest asset held by this Firm is the trust and confidence placed in it by the clients. It
is incumbent upon all members of the Firm to maintain, further and adhere to the tenet
that the clients’ interest is paramount in all that we do. OSA has formulated and
implemented procedures to ensure that these fiduciary obligations are met. In addition,
since some associated persons of OSA have received the CFP® Certification from
Certified Financial Planner Board of Standards, Inc., it is the policy of the Firm to
incorporate into its Code of Ethics the principles of CFP Board’s Code of Ethics and
Standards of Conduct, as updated and amended in 2019. The CFP Board’s Code of
Ethics and Standards of Conduct may be reviewed online at https://www.cfp.net/for-cfp-
professionals/professional-standards-enforcement/code-and-standards.
The Firm’s Code of Ethics establishes ethical guidelines for its employees and
advisors to adhere to relative to the following key areas of its advisory operations:
Compliance
Insider Trading
Conflicts of Interest
Gifts and Entertainment
Personal Securities Transactions
Outside Business Activities
Code Violation Reporting and Sanctions
Recordkeeping
All associated persons of OSA are committed to our Code of Ethics, which is available
in its entirety for review by clients and prospective clients. Copies of the Code may be
obtained by written request sent to O’Keefe Stevens Advisory, Inc., One Bausch &
Lomb Place, Suite 920, Rochester, New York 14604 or by calling our office at (585)
340-6538 during normal business hours. A copy will be forwarded promptly upon
receipt of a request.
Participation or Interest in Client Transactions
OSA and its employees may buy or sell securities that are also held by clients.
Associated persons are prohibited, however, from trading securities within their
personal accounts ahead of trades of the same securities in client accounts, a practice
commonly known as “front running”. They are also prohibited from conducting sales
of securities between their personal accounts and those of advisory clients.
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Personal Trading
It is OSA’s policy to prohibit personal securities transactions by its associated
persons which are or could lend the appearance of being in conflict with either client
transactions or the Firm’s fiduciary responsibility to its clients. The Firm has
designated Carly Flanigan as its Chief Compliance Officer (CCO). As such, she
conducts reviews of all associated person trading activity on a quarterly basis. These
personal trading reviews ensure that the personal trading of employees does not affect
the markets and that clients of the Firm receive preferential treatment at all times.
Item 12 - Brokerage Practices
Selecting Brokerage Firms
As previously stated, OSA does not currently utilize a commission-based
broker/dealer relative to its trading activities for advisory clients. It does, however,
utilize Charles Schwab and/or Fidelity Investments as outside custodian. Charles
Schwab and Fidelity Investments are members of FINRA/SIPC and an
independent SEC-registered broker-dealer. Charles Schwab and Fidelity
Investments are unaffiliated with OSA beyond their role as qualified custodian for
the Firm’s advisory client accounts. As custodians, Charles Schwab and Fidelity
Investments offer OSA services which include custody of securities, trade
execution, clearance and settlement of transactions.
Best Execution
OSA reviews the execution of its advisory client trades on an ongoing basis to
ensure that its clients are receiving the best execution possible within their advisory
accounts. Best execution reports are sent by Charles Schwab and Fidelity Investments
to the President, CIO and CCO on a quarterly basis. These are reviewed and a report is
signed to acknowledge that review process. If significant pricing disparities are noted in
these reports, the CCO will investigate.
The CCO may, at her discretion, periodically review Rule 605 or Rule 606 reports for
the custodial or broker/dealer platforms utilized by the Firm in the execution of advisory
account transactions to compare the performance of these entities to their peers in the
overall securities marketplace. If any issues of potential concern are noted in these
reports relative to trading activities affecting the Firm’s advisory clients, they are
addressed by the CCO directly with the respective custodian at that time, resolved
immediately in the client’s favor and all relevant information documented accordingly.
Based on these comparisons, the Firm continually seeks to ensure that the overall
trading execution performance of its custodians compare favorably in the marketplace.
Documentation of the Firm’s ongoing Best Execution review is maintained by the
CCO as a key component of its compliance books and records.
Soft Dollars
OSA may obtain research and other services not routinely offered to a custodian’s
retail clients through “soft dollar” arrangements. Soft dollar benefits may enable an
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advisor to obtain many mutual funds without transaction charges and other securities
at nominal transaction charges. They may also make available other products and
services that benefit the advisor but may not directly benefit clients' accounts. Many
of these products and services may be used to service all or a substantial number of
client accounts, including accounts not maintained at the custodians providing the soft
dollar benefits to the advisor. The commission and/or transaction fees charged by
these custodians, however, may be higher or lower than those charged by other
custodians or broker/dealers.
Custodian products and services that could assist in managing and administering
clients' accounts typically might include software and other technology that:
i.
ii.
provide access to client account data such as trade confirmations and account
statements;
facilitate trade execution and allocate aggregated trade orders for multiple client
accounts;
provide research, pricing and other market data;
facilitate payment of advisory fees from clients' accounts; and/or
assist with back-office functions, recordkeeping and client reporting.
iii.
iv.
v.
Custodians may also offer other soft dollar services intended to help the advisor
manage and further develop its business enterprise. These other services may include:
i.
ii.
iii.
compliance, legal and business consulting;
publications and conferences on practice management and business succession;
and/or
access to employee benefits providers, human capital consultants and insurance
providers.
At this time, OSA utilizes Charles Schwab and Fidelity Investments as their primary
custodial platforms for advisory client accounts. OSA does not accept any soft dollar
benefits from its associated custodians, nor does it anticipate doing so in the foreseeable
future.
Order Aggregation
While the advisor generally places trades of individual securities for clients, such
orders may also be “batched” or aggregated with those of other clients or the advisor
to facilitate a block trade. By executing block trades, the Firm seeks to achieve a
better execution price for all parties interested in trading a specific security.
When trades are blocked, the allocation of shares is established in writing before the
trade is entered. In the event of a partially filled block order, available shares will be
allocated equally among the block participants. An advisor’s personal or family
accounts will not receive an allocation of shares, however, until all client orders have
been satisfied. In the event of varying execution prices in a block trading situation,
clients will receive the average of the execution prices to achieve a uniform price for
all clients. Detailed records of each block trade and the allocation of shares are
maintained by the Firm’s CCO.
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Item 13 - Review of Accounts
Periodic Reviews
OSA continuously monitors the composition and performance of client portfolios as a
key component of its ongoing service commitment to its clients. Account reviews are
conducted by each advisor with their respective clients at least annually. Reviews
may be performed more frequently in response to client requests or at any time when
the Firm or the individual advisor feels that specific events or market conditions
dicta
Portfolio models, if used, will be reviewed and updated quarterly by the Firm's Research
Analyst and IARs. Adjustments to portfolio models may be made periodically to reflect
changes in suitability, market conditions, market opportunities and client concerns.
Individual holdings within models are evaluated relative to their performance and the
likelihood that they will contribute to the objectives of the specific portfolio model in
which they are held.
Review Triggers
The Firm’s advisors monitor economic and market conditions, perform due diligence
reviews of securities and financial products and investigate significant gains or losses
in client portfolios. Concerns in any of these areas, changes in tax laws and/or
changes in client objectives or suitability may trigger the need for off-cycle account
reviews with clients as well, in addition to normal annual reviews.
Regular Reports
Clients are provided with transaction confirmations, notices and regular account
statements directly from the custodian of their accounts on a quarterly basis. Copies
of all items sent to clients are simultaneously copied to OSA. The Firm’s CCO will
conduct annual “due inquiry” mailings to clients to confirm their regular receipt of
account statements directly from their respective account custodians.
Item 14 - Client Referrals and Other Compensation
Incoming Referrals
OSA’s advisors have been fortunate to receive many client referrals over the years,
which have come from current clients, attorneys, accountants, employees, personal
friends and other similar sources. At this time, the Firm does not have solicitor
agreements in place to promote their business.
Referrals Out
OSA does not accept referral fees or any form of remuneration from other
professionals when a prospect or client is referred to them.
Other Compensation and Additional Services
OSA does not receive other compensation or additional services.
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Item 15 - Custody
Account Statements
It is the Firm’s policy to have custody over client assets only to the extent that it
requests Charles Schwab and Fidelity Investments, as custodians of OSA’s advisory
client accounts, to deduct advisory fees directly from clients’ account(s), when
authorized by the clients, in lieu of fees being billed directly to the clients for
payment. Charles Schwab and Fidelity Investments provide advisory account
statements directly to our clients at their address of record at least quarterly, with
copies forwarded electronically to OSA.
Performance Reports
Clients are urged to review the performance of their investments as reported on their
quarterly performance statements generated by Orion. They are also urged to review
their investments via their monthly statements delivered directly from the
custodian(s). These statements, along with market and portfolio performance are
reviewed with each client during periodic account reviews with their respective
advisor.
Net Worth Statements
On request, clients may be provided net worth statements and net worth graphs by
their IAR. Net worth statements may contain approximations of bank account
balances provided by the client, as well as the value of land and hard-to-price real
estate, in addition to invested assets. The net worth statements are used for long-term
financial planning where the exact values of assets are not necessarily material to the
financial planning tasks.
Item 16 - Investment Discretion
Discretionary Authority for Trading
Investment advisory services are provided to clients on a discretionary basis only, with
discretion authorization specified in each respective client’s asset management
agreement. Accordingly, under a discretionary relationship, OSA has the authority
to determine, without obtaining specific client consent, the securities to be bought or
sold, the timing of transactions and the amount of the securities to be traded. This
authority facilitates placing trades in client accounts on their behalf so that we may
promptly implement their investment policy when timeliness is an issue.
The use of discretion is granted by each client and expressly authorized in the
agreement that they signed upon engaging the services of the Firm. The clients do retain
the right to place limitations on the advisor’s discretionary powers. If any such
limitations or restrictions are specified, they are clearly defined within the advisory
agreement at the outset of services. Subsequently, restrictions may be added or dropped
from the client’s authorization by submitting a request in writing to the Firm.
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Limited Power of Attorney
OSA does not accept or maintain power of attorney over client accounts or financial
affairs.
Item 17 - Voting Client Securities
Proxy Votes
OSA does not vote securities proxies on behalf of its clients. Clients are expected to
vote their own proxies and account custodians are directed to forward all proxy voting
materials directly to the clients. If assistance on voting proxies is requested by a
client, OSA may provide guidance or recommendations only. If any conflict of
interest might exist relative to advising the client on proxy issues, it will be disclosed
to the client.
Account establishment documents for some custodians may, however, state that the
Firm will vote proxies on behalf of the clients (i.e. Charles Schwab & Fidelity
Investments). Since these documents are proprietary to the custodian and beyond the
ability of OSA to modify, the Firm will forward all proxy-related documents received
via these custodians to either the client or a third party designated by the client. In these
situations, the Firm will take no action relative to the proxy beyond the forwarding of
the proxy materials.
Item 18 - Financial Information
Financial Condition
OSA does not have any financial impairment that will preclude the firm from
meeting contractual commitments to clients. Neither the Firm nor any associated
persons have been a party in any bankruptcy proceedings during the past ten (10)
years. Since OSA does not serve as a custodian for client funds or securities, and does
not require prepayment of fees of more than $1200 per client six months or more in
advance, it is not required to prepare or provide a financial balance sheet to clients.
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