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F O R M A D V P A R T 2 A
D I S C L O S U R E B R O C H U R E
Office Address:
6922 125th St. N.
White Bear Lake, MN 55110
Tel: 763-251-8040
Fax: 612-395-5489
blahr@onelifefg.com
www.onelifefg.com
April 7, 2026
This brochure provides information about the qualifications and business practices of One Life
Financial Group, Inc. Being registered as a registered investment adviser does not imply a certain
level of skill or training. If you have any questions about the contents of this brochure, please
contact us at 763-251-8040. The information in this brochure has not been approved or verified
A D D I T I O N A L I N F O R M A T I O N A B O U T O N E L I F E F I N A N C I A L G R O U P , I N C .
by the United States Securities and Exchange Commission, or by any state securities authority.
( C R D # 2 8 1 7 9 2 ) I S A V A I L A B L E O N T H E S E C ’ S W E B S I T E A T
W W W . A D V I S E R I N F O . S E C . G O V
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One Life Financial Group, Inc.
Item 2: Material Changes
Annual Update
The Material Changes section of this brochure will be updated annually or when material
Material Changes since the Last Update
changes occur since the previous release of the Firm Brochure.
•
Since the last annual filing of this brochure on March 23, 2026, the following has been
updated:
Brochure updated for SEC Registration.
Full Brochure Available
This Firm Brochure being delivered is the complete brochure for the Firm.
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One Life Financial Group, Inc.
Item 3: Table of Contents
Form ADV – Part 2A – Firm Brochure
Item 1: Cover Page
Item 2: Material Changes .................................................................................................................... ii
Annual Update ................................................................................................................................................................... ii
Material Changes since the Last Update.................................................................................................................. ii
Item 3: Table of Contents ................................................................................................................... iii
Full Brochure Available .................................................................................................................................................. ii
Item 4: Advisory Business .................................................................................................................. 6
Firm Description ............................................................................................................................................................... 6
Types of Service Plans .................................................................................................................................................... 6
Client Tailored Services and Client Imposed Restrictions ............................................................................... 7
Wrap Fee Programs ......................................................................................................................................................... 8
Item 5: Fees and Compensation ....................................................................................................... 8
Client Assets under Management .............................................................................................................................. 8
Method of Compensation and Fee Schedule .......................................................................................................... 8
Client Payment of Fees ................................................................................................................................................ 11
Additional Client Fees Charged ................................................................................................................................ 12
Prepayment of Client Fees ......................................................................................................................................... 12
Item 6: Performance-Based Fees and Side-by-Side Management ...................................... 12
External Compensation for the Sale of Securities to Clients ........................................................................ 12
Item 7: Types of Clients ..................................................................................................................... 12
Sharing of Capital Gains .............................................................................................................................................. 12
Description ....................................................................................................................................................................... 12
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss .............................. 13
Account Minimums ....................................................................................................................................................... 12
Methods of Analysis ...................................................................................................................................................... 13
Item 9: Disciplinary Information ................................................................................................... 13
Investment Strategy ..................................................................................................................................................... 13
Criminal or Civil Actions ............................................................................................................................................. 13
Administrative Enforcement Proceedings .......................................................................................................... 13
Self-Regulatory Organization Enforcement Proceedings ............................................................................. 13
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One Life Financial Group, Inc.
Item 10: Other Financial Industry Activities and Affiliations ............................................. 15
Security Specific Material Risks ............................................................................................................................... 13
Broker-Dealer or Representative Registration ................................................................................................. 15
Futures or Commodity Registration ...................................................................................................................... 15
Material Relationships Maintained by this Advisory Business and Conflicts of Interest ................ 15
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal
Recommendations or Selections of Other Investment Advisors and Conflicts of Interest ............. 15
Trading ................................................................................................................................................... 15
Code of Ethics Description ......................................................................................................................................... 15
Investment Recommendations Involving a Material Financial Interest and Conflict of Interest. 16
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of Interest 16
Client Securities Recommendations or Trades and Concurrent Advisory Firm Securities
Item 12: Brokerage Practices ......................................................................................................... 16
Transactions and Conflicts of Interest .................................................................................................................. 16
Factors Used to Select Broker-Dealers for Client Transactions ................................................................. 16
Item 13: Review of Accounts ........................................................................................................... 17
Aggregating Securities Transactions for Client Accounts ............................................................................. 17
Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory Persons
Involved ............................................................................................................................................................................. 17
Review of Client Accounts on Non-Periodic Basis ........................................................................................... 17
Item 14: Client Referrals and Other Compensation ................................................................ 17
Content of Client Provided Reports and Frequency ........................................................................................ 17
Economic benefits provided to the Advisory Firm from External Sources and Conflicts of
Interest ............................................................................................................................................................................... 17
Item 15: Custody .................................................................................................................................. 18
Advisory Firm Payments for Client Referrals .................................................................................................... 18
Item 16: Investment Discretion ..................................................................................................... 19
Account Statements ...................................................................................................................................................... 18
Item 17: Voting Client Securities ................................................................................................... 19
Discretionary Authority for Trading...................................................................................................................... 19
Item 18: Financial Information ...................................................................................................... 19
Proxy Votes ...................................................................................................................................................................... 19
Balance Sheet .................................................................................................................................................................. 19
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One Life Financial Group, Inc.
Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet Commitments
to Clients ............................................................................................................................................................................ 19
Brochure Supplement (Part 2B of Form ADV) .......................................................................... 21
Bankruptcy Petitions during the Past Ten Years .............................................................................................. 19
Principal Executive Officer ........................................................................................................................................ 21
Brian Westfall Lahr ....................................................................................................................................................... 21
Item 2 Educational Background and Business Experience .......................................................................... 21
Item 3 Disciplinary Information .............................................................................................................................. 21
Item 4 Other Business Activities ............................................................................................................................. 21
Item 5 Additional Compensation ............................................................................................................................ 21
Item 6 Supervision ........................................................................................................................................................ 21
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One Life Financial Group, Inc.
Item 4: Advisory Business
Firm Description
One Life Financial Group, Inc. (“One Life”) was founded in 2011 and became registered as
an investment advisor in 2015. Brian Westfall Lahr is 100% stockholder.
Types of Service Plans
Services
Silver
Gold
Platinum
Asset Management Services
+
+
+
Held Away Wealth Management*
-
+
+
Education Account Management
+
+
+
One Life Coaching
Custom Planning**
+
Silver
+
Gold
+
Platinum
Tax Planning
-
+
+
Stock Award Guidance
-
+
+
Education Planning
-
+
+
Insurance Planning
-
+
+
Estate Planning
-
+
+
Cash Flow Planning
-
+
+
Social Security Optimization
-
+
+
-
+
+
-
+
+
Annuity Optimization
Life Transition Planning (Death,
Divorce, Home Purchase, etc.)
Company Benefit Analysis
-
+
+
Business Planning
Tools
-
Silver
+
Gold
+
Platinum
Definition: (+) included service
Financial Planning Website
+
+
+
*Company retirement plan accounts may be limited to 40 investment options for each account. Plans
with more than 40 options may be considered more than one account or be subject to an additional
fee. For example, a retirement plan with 120 investment choices may be considered three accounts.
**Custom planning maintenance is available as meeting time permits. Additional work can be
provided in a separate agreement or by moving to a different service level.
ASSETS UNDER MANAGEMENT
One Life offers discretionary assets under management services to clients engaged in
Wealth Management and Held Away Wealth Management services. One Life will offer
clients ongoing portfolio management services through determining individual investment
goals, time horizons, objectives, and risk tolerance. Investment strategies, investment
selection, asset allocation, portfolio monitoring and the overall investment program will be
based on the above factors. The client will authorize One Life discretionary authority to
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Copyright One Life Financial Group, Inc. 2011-2017
execute selected investment program transactions as stated within the Investment
Advisory Agreement.
ONE-TIME PLANNING/CONSULTING SERVICES
Clients may engage One Life for a one-time consulting arrangement. Services include but
Core Financial Life Planning Services
are not limited to:
•
•
Held Away Wealth Management*
Financial Plan Development
Education Account Management
•
•
•
Portfolio Strategy
One Life Coaching
Custom Planning Maintenance
•
•
Tax Planning
•
Stock Award Guidance
•
Education Planning
•
Insurance Planning
•
Estate Planning
•
Cash Flow Planning
•
Social Security Optimization
•
Annuity Optimizaztion
•
Life Transition Planning (Death, Divorce, Home Purchase, etc.)
•
Company Benefits Analysis
Business Planning
*Company retirement plan accounts may be limited to 40 investment options for each
account. Plans with more than 40 options may be considered more than one account or be
subject to an additional fee. For example, a retirement plan with 120 investment choices may
be considered three accounts.
**Custom planning maintenance is available as meeting time permits. Additional work can
be provided in a separate agreement or by moving to a different service level.
Client Tailored Services and Client Imposed Restrictions
The goals and objectives for each client are documented in our client files. Investment
strategies are created that reflect the stated goals and objective. Clients may impose
restrictions on investing in certain securities or types of securities.
Agreements may not be assigned without written client consent.
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Copyright One Life Financial Group, Inc. 2011-2017
Wrap Fee Programs
Client Assets under Management
One Life does not sponsor any wrap fee programs.
One Life has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts:
$117,982,819
$0
Date Calculated:
April 7, 2026
Item 5: Fees and Compensation
Method of Compensation and Fee Schedule
GOLD, SILVER, & PLATINUM SERVICE PLANS
MEETINGS
Silver
Gold
Platinum
The following financial planning and direct asset management services are available to
advisory Clients.
The table below provides an example of the services we offer, including
the typical number of meetings and associated costs. It also outlines the assets under
management standards, including the typical amount of assets managed and any standard
minimum account requirements.
Typical number of meetings – Year 1
1-3
1-4
1-5
Maximum meetings available – Year 1
6
8
10
Typical number of meetings – Year 2
1
1-2
1-4
Maximum meetings available – Year 2
1
4
8
$150-350
$150-350
$150-350
Additional meetings (hourly, if requested)*
PLANNING FEES
Initial fees
$900 to $5,400
Typical minimum annual fee
$1,800
$1,200 to
$7,200
$2,400
$1,800 to
$10,800
$3,600
Maximum annual fee
ASSET UNDER MANAGEMENT (AUM)
Annual Review
$7,500
Silver
Included
$15,000
Gold
Included
$25,000
Platinum
Included
Typical client investment assets
<$750K
$1.5M-$3.0M
$3.0M+
AUM FEES
Minimum investment assets required
$750K
$1.5M
$3.0M
*Additional planning meetings are available at an hourly rate if needed. Number of meetings includes the
See detailed fee schedule below
annual review. Time is billed in ¼ increments above and beyond. Service plan changes are made at year-
end and can be requested if your asset levels fall below the minimum requirements.
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Clients enrolling in the Silver, Gold, or Platinum service plans are generally placed in the
Unbundled fee structure, which is our standard and preferred arrangement. In certain
circumstances, a Bundled fee structure may be used at our discretion, such as when a new
client does not meet the investment minimums for the Unbundled structure (for example,
a high-income business owner with substantial earnings but lower investable assets) or
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Copyright One Life Financial Group, Inc. 2011-2017
when an existing client declines to transition to the Unbundled structure. In such cases, fees
under the Bundled arrangement may be adjusted accordingly.
A description of each fee structure is provided below.
PAYMENT OPTION #1 – UNBUNDLED SERVICES
Unbundled services provide Silver, Gold, and Platinum clients with both ongoing Financial
Life Planning and Wealth Management services in exchange for a combination of fees that
include: 1) a fixed Ongoing Financial Planning & Consulting fee & 2) A percentage of Wealth
Management fee. The fixed ongoing financial planning & consulting fee covers Held Away
Wealth Management services. In other words, One Life Financial Group does not charge a
percentage fee for Held Away Wealth Management Services (Including but not limited to:
Company Retirement Plans, Education, and other accounts).
1)
ONGOING FINANCIAL PLANNING and CONSULTING FEES
Ongoing Financial Planning and Consulting Services are offered on a negotiable flat fee.
This consists of an initial upfront fee plus an ongoing annual fee that is mutually agreed
upon.
Initial fees typically range from $900 to $10,800 depending on the scope and complexity
of services provided.
Annual fees typically range from $1,800 to $25,000 depending on the complexity of
services client is requiring after the initial plan implementation.
Initial and ongoing fees are based on the unique client needs, estimated service time
and complexity of the client’s situation. Prior to engaging in planning services, the client
will be provided with fees for the scope of work to be completed in writing. The client
can pay the initial fee in full upon signing the agreement, in two equal installments, or
in three equal
installments. Ongoing fees are paid monthly/quarterly each
month/quarter thereafter until the agreement has been terminated.
Client may cancel within fifteen (15) business days of signing Agreement and receive
100% refund, or any unearned fees will be refunded to the client, whichever is greater.
After the initial fifteen business days, the client may cancel services at any time with a
30-day written notice. Any unearned fees will be refunded to the client, or any unpaid
earned fees will be due to One Life.
2)
MAXIMUM
Typical
WEALTH MANAGEMENT FEE
One Life charges an annual Wealth Management fee based on the total amount of assets
under management.
Annual Fee
Assets Under Management
Annual Fee
1.49%
1.297%
0.979%
0.897%
0.797%
0.697%
0.479%
0.379%
0.297%
0.179%
First $100,000 ($0-$100,000)
Next $250,000 ($100,000.01 - $350,000)
Next $500,000 ($350,000.01 - $850,000)
Next $1,000,000 ($850,000.01 - $1,850,000)
Next $1,500,000 ($1,850,000.01 - $3,350,000)
Next $2,000,000 ($3,350,000.01 - $5,350,000)
Next $3,000,000 ($5,350,000.01 - $8,350,000)
Next $5,000,000 ($8,350,000.01 - $13,350,000)
Next $10,000,000 ($13,350,000.01 - $23,350,000)
Over $23,350,000
3.00%
3.00%
3.00%
2.49%
1.49%
1.39%
1.29%
1.19%
1.09%
.99%
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Copyright One Life Financial Group, Inc. 2011-2017
This is a blended fee schedule; the asset management fee is calculated by applying different
rates to different portions of the portfolio. One Life may group certain related Client
accounts for the purposes of achieving the minimum account size and determining the
annualized fee. If margin is utilized, the fees will be based on the net asset value of the
For example, (based on a full quarter billing period) a Client with $3,350,000 under
account.
management would pay $7,639.75 on a quarterly basis as follows if the client were
paying the TYPICAL annual fee:
Quarterly fee (annual fee/4)
x .3725% =
x .3243% =
x .2448% =
x .2243% =
x .1993% =
AUM
$100,000
$250,0000
$500,000
$1,000,000
$1,500,000
Grand total for the quarter
Total
$372.50
$810.75
$1,224
$2,243
$2,989.50
$7,639.75
The annual fee may be negotiable and is often below the MAXIMUM annual fee noted above.
Accounts within the same household may be combined for a reduced fee. Fees are billed
monthly or quarterly in advance based on the amount of assets managed as of the last
business day of the previous month/quarter. If cash and/or securities are deposited or
withdrawn, a prorated fee will be charged on the net value of the deposit and/or withdrawn
as of the date of the activity. Lower fees for comparable services may be available from
other advisers for similar services. Initial fees for partial months/quarters are pro-rated,
based on the number of days in the month/quarter, and for all in-flows and out-flows
throughout the previous month/quarter. Quarterly advisory fees deducted from the client’s
account by the custodian will be reflected in an invoice, or quarterly report, as fees are
withdrawn.
PAYMENT OPTION #2 - BUNDLED SERVICES
Bundled services provide Silver, Gold, and Platinum clients with ongoing Financial Life
Planning services and Wealth Management services in exchange for an initial fee and one
fixed ongoing fee.
INITIAL FEES
1)
Initial fees are based on estimated on-boarding work, number of meetings, and/or plan
implementation assistance.
INITIAL FEES are typically:
$1,000 - $5,000 (Silver), $1,800 - $8,000(Gold), and $4,000- $12,000 (Platinum).
•
The following payment options are available:
•
Pay in Full: Pay the entire amount at the time of signing the initial agreement.
Three Installments:
1.
First Installment: Due at signing of the initial agreement.
2.
Second Installment: Due 30 days after signing the agreement.
3.
Third Installment: Due 60 days after signing the agreement.
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ONGOING FEES
2)
The ongoing bundled service fee is based on the complexity of the client’s scope of services
and the needs of the clients and may include factors such as net worth, income, number of
meetings, etc.
Minimum annual fees are:
$5,000(Silver), $15,000 (Gold), and $25,000 (Platinum).
Maximum annual fees are:
$12,000(Silver), $30,000 (Gold), and $60,000 (Platinum).
Fees are billed in advance and can be paid quarterly from a managed investment account
or monthly on the 1st or 15th via debit or credit card. If not deducted from a managed
account, clients will be invoiced and pay One Life directly. Ongoing fees billed quarterly
typically begin 90 days after the initial agreement is signed. Ongoing fees billed monthly
via debit/credit card typically begin in the third month after the agreement is signed.
For any of the above services, Client may cancel within fifteen (15) business days of signing
Agreement and receive 100% refund or any unearned fees will be refunded to the client,
whichever is greater. After the initial fifteen business days, the client may cancel services
at any time with a 30 days written notice and any unearned fees will be refunded to the
client, or any unpaid earned fees will be due to One Life. Client shall be given 30-day prior
written notice of any increase in fees and client will acknowledge, in writing, any agreement
of increase in said fees.
Fees are calculated at the time of client/planner engagement, when an agreement is signed.
ONE-TIME PLANNING/CONSULTING SERVICES FEES
Client will acknowledge, in writing, before any increase in said fees occurs.
One-time consulting services are offered based on an hourly fee between $150 and
$350/hour or a fixed fee of $1,000 - $15,000 depending on the experience of the advisor
providing the advice and the complexity of the services requested. Clients will be provided
an estimated fee prior to the client engaging in services. The client can pay the initial fee in
full upon signing the agreement, in two equal installments, or in three equal installments.
Services are completed and delivered inside of six (6) months. Client may cancel within
fifteen (15) business days of signing Agreement for a full refund. After the initial fifteen
business days, the client may cancel services at any time with a 30-day written notice and
any unearned fees will be refunded to the client any, unpaid earned fees will be due to One
Client Payment of Fees
Life.
Wealth Management fees are billed quarterly in advance. Payment in full is expected upon
invoice presentation. Fees are typically deducted from a designated client account to
facilitate billing. The client must consent in advance to direct debiting of their investment
account.
Fees for financial plans are billed at commencement of the agreement, in monthly
installments or .upon plan delivery.
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Copyright One Life Financial Group, Inc. 2011-2017
Additional Client Fees Charged
Custodians may charge transaction fees on purchases or sales of certain mutual funds,
equities, and exchange-traded funds. Clients may incur certain charges imposed by
custodians, brokers, and other third parties such as custodial fees, deferred sales charges,
odd-lot differentials, transfer taxes, margin interest, wire transfer and electronic fund fees,
and other fees and taxes on brokerage accounts and securities transactions.
One Life, in its sole discretion, may waive its minimum fee and/or charge a lesser
investment advisory fee based upon certain criteria such as the historical relationship, type
of assets, anticipated future earning capacity, anticipated future assets, dollar amounts of
assets to be managed, related accounts, account composition, negotiations with clients, or
other factors.
Prepayment of Client Fees
For more details on brokerage practices, see Item 12 of this brochure.
One Life does not require prepayment of fees of more than $1,200 per client and six months
External Compensation for the Sale of Securities to Clients
or more in advance.
One Life does not receive any external compensation for the sale of securities to clients, nor
do any of the investment advisor representatives of One Life.
Item 6: Performance-Based Fees and Side-by-Side Management
Sharing of Capital Gains
Fees are not based on a share of the capital gains or capital appreciation of managed
securities.
One Life does not use a performance-based fee structure because of the conflict of interest.
Performance-based compensation may create an incentive for the adviser to recommend
an investment that may carry a higher degree of risk to the client.
Item 7: Types of Clients
Description
One Life generally provides investment advice to individuals, high net worth individuals,
trusts, estates, corporations and business entities.
Client relationships vary in scope and length of service.
We limit our households to 150 and do not take on more than 3 clients per month. Our
client household cap, and monthly cap, exclude children of clients and corporate/trust
clients.
Account Minimums
One Life requires a minimum of $750,000 to open and maintain an account. In certain
instances, the minimum account size may be lowered or waived.
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Copyright One Life Financial Group, Inc. 2011-2017
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
Security analysis methods may include fundamental analysis, technical analysis, and
cyclical analysis. Investing in securities involves risk of loss that clients should be prepared
to bear. Past performance is not a guarantee of future returns.
Fundamental analysis involves evaluating a stock using real data such as company
revenues, earnings, return on equity, and profits margins to determine underlying value
and potential growth. Technical analysis involves evaluating securities based on past prices
and volume. Cyclical analysis involves analyzing the cycles of the market.
When creating a financial plan, One Life utilizes fundamental analysis to provide review of
insurance policies for economic value and income replacement. Technical analysis is used
to review mutual funds and individual stocks. The main sources of information include
Morningstar, client documents such as tax returns, account statements, employer benefit
documents, and insurance policies.
In developing a financial plan for a client, One Life’s analysis may include cash flow analysis,
investment planning, risk management, tax planning and estate planning. Based on the
information gathered, a detailed strategy is tailored to the client’s specific situation.
The main sources of information include financial newspapers and magazines, annual
Investment Strategy
reports, prospectuses, and filings with the Securities and Exchange Commission.
The investment strategy for a specific client is based upon the objectives stated by the client
during consultations. The client may change these objectives at any time. Each client
executes an Investment Policy Statement or Risk Tolerance or Investment Strategy in their
financial plan that documents their objectives and their desired investment strategy.
Other strategies may include long-term purchases, short-term purchases, trading, and
option writing (including covered options, uncovered options or spreading strategies).
Item 9: Disciplinary Information
Criminal or Civil Actions
Administrative Enforcement Proceedings
The firm and its management have not been involved in any criminal or civil action.
The firm and its management have not been involved in administrative enforcement
Self-Regulatory Organization Enforcement Proceedings
proceedings.
The firm and its management have not been involved in legal or disciplinary events related
to past or present investment clients.
Security Specific Material Risks
All investment programs have certain risks that are borne by the investor. Fundamental
analysis may involve interest rate risk, market risk, business risk, and financial risk. Risks
involved in technical analysis are inflation risk, reinvestment risk, and market risk. Cyclical
analysis involves inflation risk, market risk, and currency risk.
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Copyright One Life Financial Group, Inc. 2011-2017
Our investment approach considers a variety of risks when customizing a strategy for the
client. . Investors may face the following investment risks and should discuss their unique
• Longevity Risk
risks with One Life:
•
: The chance that people live longer than they expected can be very
expensive. For example, an individual who planned on living until their mid-80’s
Interest-rate Risk
could run out of money if they lived until their mid-90’s.
• Market Risk
: Fluctuations in interest rates may cause investment prices to
fluctuate. For example, when interest rates rise, yields on existing bonds become less
attractive, causing their market values to decline.
•
: The price of a security, bond, or mutual fund may drop in reaction to
tangible and intangible events and conditions. This type of risk is caused by external
factors independent of a security’s particular underlying circumstances. For example,
Inflation Risk
political, economic and social conditions may trigger market events.
: When any type of inflation is present, a dollar today will buy more than
• Currency Risk
a dollar next year, because purchasing power is eroding at the rate of inflation.
• Reinvestment Risk
: Overseas investments are subject to fluctuations in the value of the
dollar against the currency of the investment’s originating country. This is also
referred to as exchange rate risk.
• Business Risk
: This is the risk that future proceeds from investments may have
to be reinvested at a potentially lower rate of return (i.e. interest rate). This primarily
relates to fixed income securities.
• Liquidity Risk
: These risks are associated with a particular industry or a particular
company within an industry. For example, oil-drilling companies depend on finding
oil and then refining it, a lengthy process, before they can generate a profit. They carry
a higher risk of profitability than an electric company which generates its income
from a steady stream of customers who buy electricity no matter what the economic
environment is like.
: Liquidity is the ability to readily convert an investment into cash.
Generally, assets are more liquid if many traders are interested in a standardized
product. For example, Treasury Bills are highly liquid, while real estate properties
• Financial Risk
are not.
• Trading on Margin:
: Excessive borrowing to finance a business’ operations increases the
risk of profitability, because the company must meet the terms of its obligations in
good times and bad. During periods of financial stress, the inability to meet loan
obligations may result in bankruptcy and/or a declining market value.
In a cash account, the risk is limited to the amount of money that
has been invested. In a margin account, risk includes the amount of money invested
plus the amount that has been loaned. As market conditions fluctuate, the value of
marginable securities will also fluctuate, causing a change in the overall account
balance and debt ratio. As a result, if the value of the securities held in a margin
account depreciates, the Client will be required to deposit additional cash or make
full payment of the margin loan to bring account back up to maintenance levels.
Clients who cannot comply with such a margin call may be sold out or bought in by
the brokerage firm.
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Copyright One Life Financial Group, Inc. 2011-2017
Item 10: Other Financial Industry Activities and Affiliations
Broker-Dealer or Representative Registration
Futures or Commodity Registration
No affiliated representatives of One Life are registered representatives of a broker-dealer.
Neither One Life nor its employees are registered or has an application pending to register
as a futures commission merchant, commodity pool operator, or a commodity trading
Material Relationships Maintained by this Advisory Business and Conflicts of
advisor.
Interest
There are no material relationships to disclose.
Recommendations or Selections of Other Investment Advisors and Conflicts of
Interest
One Life does not utilize the services of Third Party Money Managers to manage client
accounts.
Item 11: Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
Code of Ethics Description
The employees of One Life have committed to a Code of Ethics (“Code”). The purpose of our
Code is to set forth standards of conduct expected of One Life employees and addresses
conflicts that may arise. The Code defines acceptable behavior for employees of One Life.
The Code reflects One Life and its supervised persons’ responsibility to act in the best
interest of their client.
One area the Code addresses is when employees buy or sell securities for their personal
accounts and how to mitigate any conflict of interest with our clients. We do not allow any
employees to use non-public material information for their personal profit or to use
internal research for their personal benefit in conflict with the benefit to our clients.
One Life’s policy prohibits any person from acting upon or otherwise misusing non-public
or inside information. No advisory representative or other employee, officer or director of
One Life may recommend any transaction in a security or its derivative to advisory clients
or engage in personal securities transactions for a security or its derivatives if the advisory
representative possesses material, non-public information regarding the security.
One Life’s Code is based on the guiding principle that the interests of the client are our top
priority. One Life’s officers, directors, advisors, and other employees have a fiduciary duty
to our clients and must diligently perform that duty to maintain the complete trust and
confidence of our clients. When a conflict arises, it is our obligation to put the client’s
interests over the interests of either employees or the company.
to clients, or who have access
The Code applies to “access” persons. “Access” persons are employees who have access to
non-public information regarding any clients' purchase or sale of securities, or non-public
information regarding the portfolio holdings of any reportable fund, who are involved in
making securities recommendations
to such
recommendations that are non-public.
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The firm will provide a copy of the Code of Ethics to any client or prospective client upon
Investment Recommendations Involving a Material Financial Interest and Conflict
request.
of Interest
One Life and its employees do not recommend to clients securities in which we have a
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts
material financial interest.
of Interest
One Life and its employees may buy or sell securities that are also held by clients. In order
to mitigate conflicts of interest such as trading ahead of client transactions, employees are
required to disclose all reportable securities transactions as well as provide One Life with
copies of their brokerage statements.
The Chief Compliance Officer of One Life is Brian Lahr. He reviews all employee trades each
quarter. The personal trading reviews ensure that the personal trading of employees does
not affect the markets and that clients of the firm receive preferential treatment over
Client Securities Recommendations or Trades and Concurrent Advisory Firm
employee transactions.
Securities Transactions and Conflicts of Interest
One Life does not maintain a firm proprietary trading account and does not have a material
financial interest in any securities being recommended and therefore no conflicts of
interest exist. However, employees may buy or sell securities at the same time they buy or
sell securities for clients. In order to mitigate conflicts of interest such as front running,
employees are required to disclose all reportable securities transactions as well as provide
One Life with copies of their brokerage statements.
Item 12: Brokerage Practices
Factors Used to Select Broker-Dealers for Client Transactions
• Directed Brokerage
One Life may recommend the use of a particular broker-dealer such as Charles Schwab &
Co., Inc., or may utilize a broker-dealer of the client's choosing. One Life will select
appropriate brokers based on a number of factors including but not limited to their
relatively low transaction fees and reporting ability. One Life relies on its broker to provide
its execution services at the best prices available. Lower fees for comparable services may
be available from other sources. Clients pay for any and all custodial fees in addition to the
advisory fee charged by One Life.
• Best Execution
One Life does not allow client directed brokerage.
Investment advisors who manage or supervise client portfolios have a fiduciary
obligation of best execution. The determination of what may constitute best
execution and price in the execution of a securities transaction by a broker involves a
number of considerations and is subjective. Factors affecting brokerage selection
include the overall direct net economic result to the portfolios, the efficiency with
which the transaction is effected, the ability to effect the transaction where a large
block is involved, the operational facilities of the broker-dealer, the value of an
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• Soft Dollar Arrangements
ongoing relationship with such broker and the financial strength and stability of the
broker. The firm does not receive any portion of the trading fees.
The Securities and Exchange Commission defines soft dollar practices as
arrangement under which products or services other than execution services are
obtained by One Life from or through a broker-dealer in exchange for directing client
transactions to the broker-dealer. As permitted by Section 28(e) of the Securities
Exchange Act of 1934, One Life receives economic benefits as a result of commissions
generated from securities transactions by the broker-dealer from the accounts of One
Life. These benefits include both proprietary research from the broker and other
research written by third parties.
Aggregating Securities Transactions for Client Accounts
A conflict of interest exists when One Life receives soft dollars. This conflict is
mitigated by disclosures, procedures, and the firm’s Fiduciary obligation to act in the
best interest of its clients and the services received are beneficial to all clients.
One Life is authorized in its discretion to aggregate purchases and sales and other
transactions made for the account with purchases and sales and transactions in the same
securities for other Clients of One Life. All clients participating in the aggregated order shall
receive an average share price with all other transaction costs shared on a pro-rated basis.
Item 13: Review of Accounts
Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory
Persons Involved
Account reviews are performed quarterly by the Chief Compliance Officer of One Life.
Account reviews are performed more frequently when market conditions dictate. Financial
Plans are considered complete when recommendations are delivered to the client and
Review of Client Accounts on Non-Periodic Basis
reviews are done annually or when requested by client.
Other conditions that may trigger a review of clients’ accounts are changes in the tax laws,
Content of Client Provided Reports and Frequency
new investment information, and changes in a client's own situation.
Clients receive written account statements no less than quarterly for managed accounts.
Account statements are issued by the One Life’s custodian. Client receives confirmations of
each transaction in account from Custodian and an additional statement during any month
in which a transaction occurs.
Item 14: Client Referrals and Other Compensation
Economic benefits provided to the Advisory Firm from External Sources and
Conflicts of Interest
One Life Financial Group (OLFG) was granted access to use Dimensional or DFA
(Dimensional Fund Advisors) mutual funds. Dimensional is an asset management company
that offers investment solutions such as mutual funds and ETFs (exchange traded funds).
©
OLFG is not obligated to recommend or use Dimensional mutual funds or ETFs within client
portfolios. Even though OLFG is not under any obligation or contract to use Dimensional
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funds, we find value in the tools, resources, and investment solutions that are available
through Dimensional. There are no agreements in place that would provide OLFG or
Dimensional with payment for using or recommending Dimensional funds within OLFG
managed client portfolios.
OLFG appreciates Dimensional’s commitment to providing helpful tools and resources that
can help educate advisors, team members, and the clients we serve. We also enjoy working
with a company that provides lower cost investment solutions and that has a commitment
to keep fees reasonable. For example, Dimensional did not pay for airfare or hotel costs
when our team members attended some of their recent workshops.
Dimensional provides OLFG with certain benefits for using their funds at no cost to OLFG.
The benefits provided to OLFG members are similar for others in the industry who use
Dimensional funds in client portfolios which may include:
Access to Dimensional’s website. Their website provides educational tools and materials
for clients and advisors (videos and handouts), newsletters, academic research, and
historical market data.
Access to Dimensional software and returns program to assist in investment research and
client portfolio management decisions.
Historical returns data which may be used in financial planning software to stress test OLFG
client portfolios.
Printed materials (handouts, educational materials, articles, investment research, matrix
book with historical returns, reprints and other printed materials).
Meetings with employees of Dimensional to discuss best practices for portfolio design using
Dimensional mutual funds, investment strategies, business succession, and other topics.
Attendance at Dimensional workshops or seminars to gain knowledge about Dimensional’s
investment solutions. OLFG covers the cost to travel to Dimensional events and the cost of
hotels for advisors and staff attending seminars. Dimensional has provided members of
OLFG with workshop materials, meals, and use of their facilities at no charge to members
of OLFG.
Sharing of best practices and research on various financial planning and investment
strategies.
Sharing of best practices used by other firms and advisors in the industry.
information about Dimensional can be
found on their website at
Additional
https://us.dimensional.com/.
Advisory Firm Payments for Client Referrals
One Life does not compensate for client referrals.
Item 15: Custody
Account Statements
All assets are held at qualified custodians, which means the custodians provide account
statements directly to clients at their address of record at least quarterly. Clients are
urged to compare the account statements received directly from their custodians to the
performance report statements prepared by One Life.
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One Life is deemed to have constructive custody solely because advisory and/or financial
planning fees are directly deducted from client’s account by the custodian on behalf of One
Life.
Item 16: Investment Discretion
Discretionary Authority for Trading
One Life requires discretionary authority to manage securities accounts on behalf of clients.
One Life has the authority to determine, without obtaining specific client consent, the
securities to be bought or sold, and the amount of the securities to be bought or sold and
the custodian to be used.
One Life does not receive any portion of the transaction fees or commissions paid by the
client to the custodian on certain trades.
Item 17: Voting Client Securities
Proxy Votes
One Life does not vote proxies on securities. Clients are expected to vote their own proxies.
The client will receive their proxies directly from the custodian of their account or from a
transfer agent.
When assistance on voting proxies is requested, One Life will provide recommendations to
the client. If a conflict of interest exists, it will be disclosed to the client.
Item 18: Financial Information
Balance Sheet
A balance sheet is not required to be provided because One Life does not serve as a
custodian for client funds or securities and One Life does not require prepayment of fees of
Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet
more than $1,200 per client and six months or more in advance.
Commitments to Clients
One Life has no condition that is reasonably likely to impair our ability to meet contractual
Bankruptcy Petitions during the Past Ten Years
commitments to our clients.
Neither One Life nor its management has had any bankruptcy petitions in the last ten years.
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Item 1 Cover Page
S U P E R V I S E D P E R S O N B R O C H U R E
F O R M A D V P A R T 2 B
Brian Westfall Lahr
Office Address:
th
St. N.
6922 125
White Bear Lake, MN 55110
Tel: 763-251-8040
Fax: 612-395-5489
blahr@onelifefg.com
www.onelifefg.com
April 7, 2026
This brochure supplement provides information about Brian Lahr and supplements the One
Life Financial Group, Inc.’s brochure. You should have received a copy of that brochure. Please
contact Brian Lahr if you did not receive the brochure or if you have any questions about the
A D D I T I O N A L I N F O R M A T I O N A B O U T B R I A N L A H R ( C R D # 4 6 7 2 3 3 1 ) I S
contents of this supplement.
A V A I L A B L E O N T H E S E C ’ S W E B S I T E A T W W W . A D V I S E R I N F O . S E C . G O V .
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Brochure Supplement (Part 2B of Form ADV)
Supervised Person Brochure
Principal Executive Officer
Brian Westfall Lahr
•
Item 2 Educational Background and Business Experience
Year of birth: 1980
•
Educational Background:
St. John’s University; BS, Management; 2003
•
Business Experience:
•
One Life Financial Group, Inc.; President/Investment Advisor Representative;
12/2015 – Present
•
Clover Financial Technologies; Managing Member; 08/2018 – 12/2024
•
Lahr Family Farms; Owner; 03/2018 – 12/2024
•
Brian W. Lahr, LLC; President/Rental Property; 04/2007 – 03/2017
•
Independent Insurance Agent; 06/2003 – 03/2017
•
One Life Financial Group, Inc.; President/dba for securities and advisory business;
11/2011 – 12/2015
•
Cetera Advisor Networks; Financial Life Planner; 01/2013 – 12/2015
•
AdvisorNet Wealth Management; Financial Life Planner; 08/2012 – 12/2015
•
Financial Network; Financial Life Planner; 04/2012 – 12/2012
•
CRI Securities; Financial Advisor; 06/2003 – 04/2012
•
MN Life Insurance Company; Financial Advisor; 06/2003 – 04/2012
•
North Star Consultants; Insurance Agent; 06/2003 – 04/2012
•
Engineered Tax Services; Sales/Consulting; 04/2008 – 12/2009
•
GT Mortgage; Sales/Consulting; 04/2008 – 12/2009
Marathon Advisors; Investment Advisor Representative; 07/2003 – 12/2007
None to report.
Item 3 Disciplinary Information
Criminal or Civil Action:
Administrative Proceeding:
Self-Regulatory Proceeding:
Item 4 Other Business Activities
None to report.
None to report.
Item 5 Additional Compensation
Item 6 Supervision
Mr. Lahr does not receive any additional compensation.
Since Mr. Lahr is the sole owner and Chief Compliance Officer of One Life Financial Group,
Inc. He is solely responsible for all supervision, formulation and monitoring of investment
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Copyright One Life Financial Group, Inc. 2011-2017
advice offered to clients. He will adhere to the policies and procedures described in the
firm’s Compliance Manual. He can be reached at 763-251-8040 or blahr@onelifefg.com.
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Copyright One Life Financial Group, Inc. 2011-2017