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Form ADV, Part 2A
Wealth Management Services
Disclosure Brochure
March 31, 2025
OneDigital Investment Advisors LLC
11101 Switzer Road, Suite 200
Overland Park, Kansas 66210
(877) 742-2021
This brochure provides information about the qualifications and business practices of OneDigital
Investment Advisors LLC (“OneDigital”). If you have any questions about the contents of this
brochure, please contact us at (877) 742-2021. The information in this brochure has not been
approved or verified by the U.S. Securities and Exchange Commission (“SEC”) or by any state
securities authority. Additional information about OneDigital is also available on the SEC’s
website at adviserinfo.sec.gov by searching for CRD No. 106766. References herein to
OneDigital as a “registered investment adviser” or any reference to being “registered” does not
imply a certain level of skill or training.
OneDigital
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Form ADV, Part 2A
Item 2 – Material Changes
Since the last annual amendment to this Disclosure Brochure on March 29, 2024, the following
amendments were made:
Item 4 (Advisory Business) was amended to remove disclosures regarding the offering of a “robo”
advisory platform as OneDigital has discontinued support of such platform. Additionally, assets
under management information was updated to reflect figures as of December 31, 2024 and to
provide disclosures regarding OneDigital’s Insurance Advisory, Financial Planning, and Family
Office services. Finally, disclosures regarding OneDigital’s Investment Advisory services and use
of third-party asset managers were enhanced to provide more information about such services
and/or arrangements as well as associated risks and conflicts of interest.
Item 5 disclosures regarding Fees and Compensation were replaced in its entirety with new
disclosures in order to more clearly explain available fee arrangements for each of its service lines
(Investment Advisory, Insurance Advisory, Financial Planning and Family Office) as well as ala
carte fees that OneDigital may charge for certain services, the ability of clients to negotiate fees,
the application of fees charged by third party asset managers and how they are generally separate
from those charged by OneDigital, as well as to enhance risk and/or conflicts of interest disclosures.
Item 6 (Performance Based Fee and Side-by-Side Management) disclosures were replaced in its
entirety as OneDigital no longer accepts performance-based fees following the closure of the Palm
Tree Partners LP fund.
Item 7 regarding Types of Clients was amended to remove disclosures regarding OneDigital’s
“robo” advisory platform and to disclose that third-party asset managers may impose minimum
requirements in order to establish a client relationship even though OneDigital does not impose any
such requirements.
Item 8 disclosures regarding Methods of Analysis, Investment Strategies and Risk of Loss were
replaced in their entirety in order to update disclosures regarding investment models offered by
OneDigital, to provide disclosures on the methods of analysis that may be used by OneDigital
and/or its Investment Adviser Representatives when determining investment recommendations, and
to provide additional disclosures regarding potential risk of loss as well as conflicts of interest that
OneDigital has as a result of third-parties who provide OneDigital with material support in offering
its investment models/strategies to clients.
Item 10 regarding Other Financial Industry Activities and Affiliates was amended to enhance
existing conflict of interest disclosures relating to Registered Representatives and Insurance
Agents/Agencies, and to provide new disclosures that describe OneDigital’s relationships with
Digital Insurance LLC, OneDigital’s parent company, as well as various third parties, including:
OneDigital
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Form ADV, Part 2A
BlackRock Fund Advisors and/or BlackRock Investments, LLC, Dimensional Fund Advisors LP,
American Century Investment Management Inc., T. Rowe Price Associates, Inc., Pacific
Investment Management Company LLC, Donald L. Hagan, LLC, WisdomTree Asset Management,
Inc., Mariner, LLC, SpiderRock Advisors, LLC, DPL Financial Partners, LLC, Invesco Managed
Accounts, LLC, J.P. Morgan Investment Management Inc., Victory Capital Management Inc.,
Orion Portfolio Solutions, LLC, Charles Schwab Investment Management, Inc. and/or their
affiliates as well as third party asset managers in general that are material to a client or prospective
client’s evaluation of OneDigital. Disclosures regarding Investment Adviser Representatives who
are independent contractors was also removed as OneDigital is no longer going to support
independent contractor Investment Adviser Representatives on its platform.
Item 11 (Code of Ethics, Participation or Interest in Client Accounts and Personal Trading)
disclosures were replaced in their entirety to reflect upcoming changes to OneDigital’s Code of
Ethics.
Item 12 disclosures regarding Brokerage Practices were replaced in their entirety in order to provide
new disclosures regarding OneDigital’s trade executions practices, including block trading as well
as the factors used by OneDigital to evaluate the quality of the trade execution received by clients,
to provide important disclosures for those clients who request a directed brokerage arrangement
(e.g., Pontera), and to enhance conflict of interest disclosures relating to OneDigital’s receipt of
support services and sponsorships from the primary custodians utilized by OneDigital’s wealth
management clients: Charles Schwab & Co., Inc., Fidelity Brokerage Services LLC and Raymond
James & Associates, Inc.
Item 13 (Review of Accounts) was amended in its entirety in order to remove “robo” advisory
platform disclosures and to provide important reminders to clients regarding quarterly reports that
they may receive from OneDigital and the need for clients to keep OneDigital informed of any
changes to their investment objectives, financial circumstances, and tolerance for risk.
Item 14 (Client Referrals and Other Compensation) disclosures were amended in order to provide
enhanced disclosures regarding referral arrangements, both to OneDigital and from OneDigital, and
the conflicts of interest that arise due to those arrangements and to remove disclosures regarding
independent contractor Investment Adviser Representatives.
Item 15 disclosures regarding custody were amended to provide information as to all of the different
ways that OneDigital may obtain constructive custody of client funds.
OneDigital
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Form ADV, Part 2A
Item 3 – Table of Contents
Item 2 – Material Changes ................................................................................................. 2
Item 3 – Table of Contents ................................................................................................. 4
Item 4 – Advisory Business ................................................................................................ 6
Background .................................................................................................................... 6
Investment Advisory Services ........................................................................................ 6
Insurance Advisory Services .......................................................................................... 7
Financial Planning Services ........................................................................................... 8
Family Office Services................................................................................................... 8
Item 5 – Fees and Compensation ....................................................................................... 9
Investment Advisory Fees .............................................................................................. 9
Insurance Advisory Fees ...............................................................................................10
Financial Planning Fees ................................................................................................10
Family Office Fees ........................................................................................................11
Administrative Fee ........................................................................................................11
Orion Custom Indexing .................................................................................................11
Wealth, Inc. Access Fee ................................................................................................11
Fee Differentials ...........................................................................................................11
Other Fees and Expenses Clients May Pay ...................................................................12
Item 6 – Performance Based Fee and Side-by-Side Management ..................................12
Item 7 – Types of Clients ...................................................................................................12
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss .........................12
Methods of Analysis .....................................................................................................12
Investment Strategies ....................................................................................................14
Risk of Loss ..................................................................................................................19
Item 9 – Disciplinary Information ....................................................................................22
Item 10 – Other Financial Industry Activities and Affiliations ......................................23
Item 11 – Code of Ethics, Participation or Interest in Client Accounts and Personal
Trading ...............................................................................................................................28
Item 12 – Brokerage Practices ..........................................................................................29
Recommending Broker-Dealers ....................................................................................29
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Form ADV, Part 2A
Research and Additional Benefits .................................................................................30
Directed Brokerage .......................................................................................................31
Aggregation of Orders ..................................................................................................32
Item 13 – Review of Accounts ...........................................................................................33
Item 14 – Client Referrals and Other Compensation .....................................................33
Item 15 – Custody ..............................................................................................................34
Item 16 – Investment Discretion .......................................................................................35
Item 17 – Voting Client Securities ....................................................................................35
Item 18 – Financial Information .......................................................................................35
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Form ADV, Part 2A
Item 4 – Advisory Business
BACKGROUND
OneDigital Investment Advisors LLC (“OneDigital”) is a Missouri limited liability company
that was originally organized on June 4, 1987 as a Missouri corporation under the name
Resources Investment Advisors, Inc. and later converted to a limited liability company on July
9, 2018. OneDigital is wholly owned by Digital Insurance LLC, which acquired OneDigital
pursuant to a Unit Purchase Agreement dated January 21, 2020.
OneDigital offers advisory services, which generally consist of one or more of the following: (1)
the ongoing monitoring of clients’ securities portfolios and the provision of discretionary or non-
discretionary investment recommendations relating to the purchase or sale of securities and/or
the selection of third-party asset managers who are responsible for making portfolio management
decisions, (2) financial planning (level of detail and any written work product will vary by client
engagement), (3) non-discretionary recommendations regarding the purchase, exchange or
surrender of insurance products, and (4) family office services. OneDigital’s advisory services
are tailored to the specific needs of each client based on their investment objective(s), financial
circumstances, and risk tolerance as conveyed to or assessed by an investment adviser
representative of OneDigital (“IAR”).
All clients can impose reasonable restrictions, at any time, on the securities or types of securities
to be held in their portfolios. Restrictions, however, are deemed “unreasonable” (1) if they would
interfere with the ability of OneDigital or a third-party asset manager to make investment
decisions in a timely manner, (2) if they would compel OneDigital to make investment decisions
that would be inconsistent with the client’s investment objectives, financial circumstances and/or
risk tolerance, or (3) with respect to assets managed by a third-party asset manager, if the third-
party asset manager prohibits clients from imposing the requested restriction. Any investment
restrictions or changes to such restrictions must be provided to OneDigital in writing and signed
by the client. Please note that the imposition of one or more investment restrictions could result
in investment returns that are less optimal than the investment returns that would have been
achieved if no investment restrictions were imposed on OneDigital.
in assets, of which
As of December 31, 2024, OneDigital had $142,602,344,768
$50,609,967,657 was managed on a discretionary basis.
INVESTMENT ADVISORY SERVICES
OneDigital offers a variety of investment advisory services on a discretionary or non-
discretionary basis through its IARs. These services include, but are not limited to, the creation
of investment and/or asset allocation strategies that are customized by the IAR for the client
and/or the creation of customized portfolio allocations to model portfolios managed by
OneDigital under the direction of its Chief Investment Officer (hereafter, “OneDigital Models”)
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Form ADV, Part 2A
or model portfolios managed by the IAR. The types of investments held in client accounts will
vary depending on the investment/asset allocation strategy and/or model portfolio utilized in the
management of the client’s account and can include, but are not limited to, exchange-traded
funds (“ETFs”), mutual funds, exchange traded notes (“ETNs”), variable annuities, real estate
investment trusts, equities, fixed income securities, options contracts, leveraged ETFs, structured
products and other non-publicly-traded securities such as private investment funds (e.g., private
equity funds, hedge funds).
OneDigital may also utilize margin and/or engage in short selling in the management of client
accounts. Clients should be aware that the market value of a client’s account and corresponding
fee payable by the client to OneDigital is generally increased as a result of the use of leverage
and, consequently, a conflict of interest exists when OneDigital recommends the use of margin
or short selling to clients. Client accounts are generally rebalanced or reallocated periodically in
order to reestablish the targeted percentages of the initial asset allocation. This rebalancing or
reallocation will generally be performed quarterly but may be performed more or less frequently.
Third-Party Asset Managers
In providing investment advisory services, OneDigital may also recommend the portfolio
management services of other unaffiliated, independent investment advisers based on the needs
of the client. When recommending third-party asset managers on a discretionary basis,
OneDigital is responsible for performing due diligence on the third-party asset manager, hiring
one or more third-party asset managers on behalf of the client, monitoring each third-party asset
manager’s performance and adherence to its stated investment strategy and, if necessary,
terminating the third-party asset manager on the client’s behalf. Such third-party asset managers
are hereafter referred to as “Sub-Advisers”.
When recommending third-party asset managers on a non-discretionary basis, the client will
typically enter into an agreement directly with the third-party asset manager. While OneDigital
will typically be able to monitor the third-party asset manager’s performance and adherence to
its stated investment strategy, OneDigital will, in most cases, not have any authority or ability
to terminate the third-party asset manager on the client’s behalf. Such third-party asset managers
are hereafter referred to as “TPAMs”.
In light of the breadth of investment strategies that are available through Sub-Advisers and
TPAMs and the unique combination of investment risks associated with each type of investment
strategy, clients who are recommended the services of a Sub-Adviser or TPAM should carefully
review their Form ADV, Part 2A (i.e., disclosure brochure), applicable Part 2Bs (i.e., brochure
supplements), and Part 3 (i.e., Form CRS or client relationship summary) for important
information concerning their investment strategies, including any associated risks and conflicts
of interest.
INSURANCE ADVISORY SERVICES
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Form ADV, Part 2A
OneDigital offers discretionary and non-discretionary insurance advisory services limited to
insurance products recommended, sold, or managed by DPL Financial Partners, LLC (“DPL”)
to clients. As part of these services, OneDigital provides non-discretionary advice regarding the
advisability of DPL’s insurance recommendations in relation to the client’s overall financial
planning objectives or plan, which include recommendations to purchase a new insurance
product; adding on or forgoing a rider to a new insurance product; retaining, annuitizing,
exchanging, surrendering, lapsing or withdrawing from an existing insurance product; taking out
a loan from an existing insurance product and/or entering into a life and/or viatical settlement
with respect to an existing insurance product as well as discretionary advice regarding the
allocation of investments between variable insurance product sub-accounts, changing indices for
interest-crediting rates, and/or changing an insurance product’s indexing method.
FINANCIAL PLANNING SERVICES
OneDigital offers financial planning services on an ad hoc, project or ongoing basis, which
generally involves an analysis of the client’s current financial situation, goals, and objectives in
order to provide advice and/or guidance on a range of topics that may include: Investment
Analysis and Planning, Retirement Planning, Charitable Planning, Education Planning, Real
Estate Analysis, Mortgage/Debt Analysis and/or Insurance Analysis.
FAMILY OFFICE SERVICES
OneDigital offers family office services, which includes one or more of the following services,
but may also include other custom services at the request of the client:
• Advisor Coordination – Communicate on a periodic basis with members of your personal
advisory team (banking, investments, tax, legal, insurance, accounting) to ensure
coordination of efforts.
• Bill Pay – Collect and review bills for reasonableness and payment, identify and negotiate
for improved terms, and process other types of disbursements, such as capital calls.
• Bookkeeping – Record your cash receipts and disbursements, perform monthly bank
reconciliations, prepare activity summaries and other reports for review, and maintain
electronic accounting records.
• Consolidated Reporting – Prepare a consolidated report on an annual basis that includes
all cash and investment holdings, real estate, and insurance policies.
• Tax Compliance Support – Coordinate with your tax advisor to provide agreed upon tax
information and support.
•
• Charitable Giving – Perform due diligence on receiving organizations, draft grant letters,
obtain acknowledgment letters from receiving organizations, and track activity for tax
reporting purposes.
Insurance – Perform an annual review of all property-casualty insurance policies,
including homeowners, auto, personal liability and other related policies.
• Real Estate – Provide general support for buying/selling personal real estate and, for
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Form ADV, Part 2A
properties currently owned, review monthly reports and advise on items that should be
expensed versus capitalized for tax-basis purposes.
• Direct Investment Support – Ensure that offering documents are reviewed by your legal
counsel, coordinate the execution of subscription documents, wire funds for investment,
and monitor correspondence for capital calls, distributions and other payments/receipts.
• Healthcare – Process healthcare claims, prepare periodic summaries of claims processed
and paid, and negotiate/resolve open items with healthcare companies.
Item 5 – Fees and Compensation
INVESTMENT ADVISORY FEES
OneDigital’s investment advisory fees are charged quarterly in advance and are typically based
on a percentage (%) of the market value of the assets under OneDigital’s management but may
be charged hourly or on a fixed fee basis. If the percentage of assets under management fee
involves a tiered fee schedule, clients can combine multiple accounts within their household for
purposes of determining applicable breakpoints. Advisory fees based on a percentage of assets
under management are not negotiable, however, previously negotiated advisory fee
arrangements that have been grandfathered will continue to be honored by OneDigital. The final
fee arrangement with each client will be delineated in the client’s Investment Management
Agreement (“IMA”). When advisory fees are based on percentage of assets under management,
OneDigital’s advisory fees will not exceed 2.00% on an annual basis. Asset-based advisory fees
are calculated using the market value of the assets on the last business day of the previous quarter
using an actual/(365 or 366) day-count convention.
Investment advisory fees are prorated for any new account opened during a billing period. The
prorated investment advisory fee is determined by calculating the investment advisory fee for
the quarter using the market value of the new assets on the date they come under OneDigital’s
management and then multiplying that amount by the number of calendar days left in the quarter,
including the day the new assets came under OneDigital’s management, and then dividing that
amount by the total number of calendar days in the quarter. If a client terminates their IMA prior
to the end of a quarter, the client will receive a refund of any unearned advisory fees that were
deducted from their custodial account(s). The amount of any refund is calculated by dividing the
number of calendar days left in the quarter after the date of termination by the total number of
calendar days in the quarter and multiplying that amount against the advisory fee that was
received in advance. Additionally, OneDigital prorates its investment advisory fees with respect
to all incoming and outgoing cash flows that occur during the quarter using the applicable
method described above.
Clients generally elect to have advisory fees deducted directly from their custodial accounts but
may be billed for such fees in certain circumstances. When advisory fees are deducted directly
from their custodial account(s), the client’s IMA and/or the custodial/clearing agreement will
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Form ADV, Part 2A
authorize the custodian to debit advisory fees from the client’s custodial account(s) and authorize
the custodian to remit such fees to OneDigital. In the limited event that OneDigital bills client
directly for its advisory fees, payment is generally due upon client’s receipt of OneDigital’s
invoice.
Third-party asset manager fee arrangements may vary materially from one third-party asset
manager to another and from OneDigital. Clients should be aware that they may be able to obtain
the same or similar services offered by one third-party asset manager from another third-party
asset manager or from OneDigital directly for a lower fee. Clients should carefully review the
third-party asset manager’s Form ADV, Part 2A (i.e., disclosure brochure) and, if applicable,
any agreement between the third-party asset manager and client, for information on the third-
party asset manager’s fee calculation methodology, the method by which it values assets for fee
calculation purposes, and its practices with respect to fee proration. Clients should be aware that
fees for services provided by third-party asset managers are typically not included in
OneDigital’s advisory fees and are, instead, usually deducted from the client’s applicable
custodial account(s) by the third-party asset manager as a separate charge. Clients are solely
responsible for verifying the accuracy of any third-party asset manager fees deducted from their
account(s). Fees charged by Sub-Advisers, but generally not TPAMs, are negotiated by
OneDigital collectively for all clients.
INSURANCE ADVISORY FEES
Insurance advisory fees charged by OneDigital are calculated and determined in the same
manner and under the same terms and conditions as the client’s investment advisory fee, except
that (i) instead of using the market value of the assets under OneDigital’s management to
calculate fees, the cash value of the insurance products sold by DPL Financial Partners, LLC
(“DPL”) to the client is used, (ii) for insurance advisory fees billed in advance, instead of using
the date that the new assets came under OneDigital’s management, the date the insurance product
was purchased by the client is used, (iii) with respect to clients electing to have their insurance
advisory fees automatically deducted as opposed to being billed directly to them, instead of
deducting fees directly from the client’s custodial accounts, fees will be deducted directly from
the cash value of the client’s insurance products and (iv) while the insurance advisory fee rate
and the investment advisory fee rate are typically the same, different fee rates may apply to both
services.
FINANCIAL PLANNING FEES
OneDigital’s financial planning fees are based on either a one-time flat fee basis billed in
advance, an annual flat fee basis billed monthly or quarterly in advance, or an hourly fee basis
billed in arrears, but are fully negotiable in all cases. As financial planning services are not
regular in terms of the timing of when work is completed, fees collected in advance are deemed
to be fully earned by OneDigital on the first day of the billing period and, consequently, unless
a financial planning arrangement is terminated after billing but before the first day of the billing
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period, no refund will be given to clients.
FAMILY OFFICE FEES
Fees for family office services are based on either a one-time flat fee basis billed in advance or
an annual flat fee basis billed quarterly in advance but are fully negotiable in all cases. As family
office services are not regular in terms of the timing of when work is completed, fees collected
in advance are deemed to be fully earned by OneDigital on the first day of the billing period and,
consequently, unless a family office arrangement is terminated after billing but before the first
day of the billing period, no refund will be given to clients.
ADMINISTRATIVE FEE
Clients may be charged an annual administrative fee that is billed quarterly for each custodial
account managed and/or reported on by OneDigital.
ORION CUSTOM INDEXING
Certain accounts utilizing Orion Custom Indexing (“OCI”) will be charged a fee based on a
percentage of the market value of the account utilizing OCI. Such fees are calculated and billed
in the same manner as OneDigital’s investment advisory fees.
WEALTH, INC. ACCESS FEE
Clients seeking help with estate planning needs may obtain access to Wealth, Inc.’s technology
platform, which can facilitate the preparation of various estate planning documents. Wealth,
Inc.’s services are completely independent of OneDigital’s services. While OneDigital charges
a one-time flat fee for access to Wealth, Inc.’s technology platform, access and use of Wealth,
Inc.’s technology platform is entirely at client’s risk. OneDigital does not provide and is not
licensed to provide legal advice, does not make any guarantees as to Wealth, Inc.’s services, and
does not oversee, supervise or quality control check any services provided by Wealth, Inc.
FEE DIFFERENTIALS
Advisory fee arrangements with clients will vary from client to client based on various objective
and subjective factors, which include, but are not limited to, the amount of assets placed under
OneDigital’s management, the types of securities to be managed by OneDigital, the level and
scope of the overall investment advisory services to be rendered, and the complexity of the
engagement. Consequently, two similar clients may have materially different advisory fee
arrangements with OneDigital. Although OneDigital believes that its fees are reflective of the
value of the services that OneDigital provides to each client, clients should be aware that the
services provided by OneDigital may be available from other investment advisers for a lower
fee.
Clients, consequently, are encouraged to review and assess the services that OneDigital offers
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Form ADV, Part 2A
and make their own independent determinations regarding OneDigital’s investment advisory
fees prior to entering into an investment advisory agreement with OneDigital.
OTHER FEES AND EXPENSES CLIENTS MAY PAY
OneDigital’s investment advisory fees are exclusive of bank service fees, interest on loans and
debit balances, wire transfer and electronic fund transfer fees, interest on margin accounts,
borrowing charges on securities sold short, odd-lot differential fees, transfer taxes, and other fees
and taxes on brokerage accounts and securities transactions.
OneDigital’s investment advisory fees are also exclusive of brokerage commissions and/or
transaction fees for effecting securities transactions (e.g., transaction fees for certain no-load
mutual funds, commissions on stocks/equity securities, asset-based pricing service fees) and
custodial fees. Please see the “Item 12 – Brokerage Practices” section below for discussions
regarding certain expenses and brokerage which may be relevant to this discussion of fees and
your assessment of OneDigital’s services.
Clients should also be aware that OneDigital may recommend ETFs and mutual funds as part of
its investment strategies. Investments in ETFs, mutual funds, including closed-end mutual funds,
and private investment funds, however, generally include an embedded investment advisory fee
paid to an unaffiliated third-party asset manager. As such, clients with investments in these types
of securities are subject to two layers of investment advisory fees.
Item 6 – Performance Based Fee and Side-by-Side Management
Neither OneDigital nor any IAR of OneDigital accepts performance-based fees.
Item 7 – Types of Clients
OneDigital’s clients primarily include individuals, high net worth individuals, trusts,
endowments, foundations, charitable organizations, retirement plans and corporations.
OneDigital does not impose any minimum requirements in order to establish a client
relationship, however, Sub-Advisers and TPAMs recommended by OneDigital may impose
minimum account opening balance requirements in order to establish a client relationship.
Clients who are recommended a Sub-Adviser and/or TPAM should carefully review their Form
ADV, Part 2A (i.e., disclosure brochure) for any applicable account opening requirements.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
METHODS OF ANALYSIS
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IARs and/or OneDigital may use one or a combination of the following methods of securities
analysis, directly or indirectly, as part of their overall investment management discipline.
Fundamental Analysis
This is a technique that attempts to determine a security’s value by focusing on the underlying
factors that affect a company’s actual business and its prospects. Fundamental analysis is about
using real data to evaluate a security’s value. It refers to the analysis of the economic well-being
of a financial entity as opposed to only its price movements. One of the primary assumptions of
fundamental analysis is that the market price for a security does not fully reflect the security’s
“real” value. OneDigital and/or IARs may evaluate a combination of qualitative and quantitative
factors to identify undervalued securities, based on both macroeconomic factors, such as the
overall economy and industry conditions, and company-specific factors such as financial
condition and management.
Technical Analysis
This is a technique that attempts to determine a security’s value by developing models and
trading rules based on price and volume transformation. Technical analysis assumes that market
prices reflect all relevant information, so the analysis focuses on the history of a security’s
trading behavior rather than external drivers such as economic, fundamental and news events.
The practice of technical analysis incorporates the importance of understanding how market
participants perceive and act on relevant information rather than focusing on the information
itself. Ultimately, technical analysts develop trading models and rules by evaluating factors such
as trends, market participant behaviors, supply and demand and pricing patterns and correlations.
Cyclical Analysis
This is a technique that analyzes historical relationships between price and market trends, to
forecast the direction of prices. OneDigital and/or IARs may use cyclical analysis in conjunction
with other strategies to help determine if shifts are required for its clients’ investment strategies
depending on long and short-term trends in financial markets and the performance of the overall
national and global economy.
Research
IARs have access to various research reports and/or sources as well as model portfolios,
discussed further below, that they may utilize in determining the investment advice to be given
to the client. IARs chooses their own research methods, investment styles and management
philosophies. Although OneDigital may distribute recommendations to IARs on various topics
such as asset allocation, individual securities or investment strategies, IARs may elect not to
follow those recommendations in providing investment advice to clients. The following are some
types of research that may be utilized by OneDigital and/or its IARs in determining the
investment advice to be given to a client: Morningstar reports, financial newspapers and
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Form ADV, Part 2A
magazines (e.g., the Wall Street Journal, Forbes, etc.), annual reports, prospectuses, research
materials prepared by others, SEC filings, press releases, corporate rating services, and company
websites.
INVESTMENT STRATEGIES
As noted above, each IAR determines their own investment styles and management philosophies
that they utilize in providing investment advice to clients. Consequently, while OneDigital offers
a wide variety of investment strategies to its clients, the availability of any particular investment
strategy, including OneDigital Models, is dependent on the IAR. Investment strategies utilized
by IARs, including OneDigital Models, may involve the frequent trading of securities, which
may result in increased brokerage and other transaction costs and taxes for clients. The following
describes the OneDigital Models currently offered:
• Core Strategy: The Core models seek to achieve optimal risk-adjusted returns over the
long-term and are constructed in a scalable, cost-efficient way using ETFs in an open
architecture framework. The Core models are rebalanced quarterly.
• Tax-Aware Core Strategy: The Tax-Aware Core models seek to achieve optimal risk-
adjusted after-tax returns over the long-term with a preference for tax-exempt fixed
income. The models are constructed in a scalable, cost-efficient way using ETFs in an
open architecture framework. The Tax-Aware Core models are rebalanced annually.
• California Tax-Aware Core Strategy: The California Tax-Aware Core models seek to
achieve optimal risk-adjusted after-tax returns over the long-term with a preference for
California tax-exempt fixed income. The models are constructed in a scalable, cost-
efficient way using ETFs in an open architecture framework. The California Tax-Aware
Core models are rebalanced annually.
• Sustainable Strategy: The Sustainable models seek to achieve optimal risk-adjusted
returns over the long-term similar to the Core models but with a preference for
investments that provide exposure to Environmental, Social and Corporate Governance
(ESG) principles. The models are constructed in a scalable, cost-efficient way using ETFs
in an open architecture framework. The Sustainable models are rebalanced quarterly.
• Target Income Strategy: The Target Income models seek exposure to fixed income
investments with the goal of generating current income and, to a lesser extent, long-term
capital appreciation, using the Bloomberg US Aggregate Bond Index as its benchmark
target.
• DFA Core Market Strategy: The DFA Core Market models are globally diversified, risk-
balanced portfolios designed to pursue higher expected returns while managing risks and
controlling costs and are founded on research that suggests that securities with certain
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investment factors persistently offer higher expected returns relative to the markets in
general. For equities, those factors are size, value, and profitability, and for fixed income,
those factors are duration, credit quality, and currency of issuance. The models place a
modest emphasis on securities with higher expected returns.
• DFA Core Strategy: The DFA Core models are globally diversified, risk-balanced
portfolios designed to pursue higher expected returns while managing risks and
controlling costs and are founded on research that suggests that securities with certain
investment factors persistently offer higher expected returns relative to the markets in
general. For equities, those factors are size, value, and profitability, and for fixed income,
those factors are duration, credit quality, and currency of issuance. The models place a
moderate emphasis on securities with higher expected returns.
• DFA Core Plus Strategy: The DFA Core Plus models are globally diversified, risk-
balanced portfolios designed to pursue higher expected returns while managing risks and
controlling costs and are founded on research that suggests that securities with certain
investment factors persistently offer higher expected returns relative to the markets in
general. For equities, those factors are size, value, and profitability, and for fixed income,
those factors are duration, credit quality, and currency of issuance. The models place a
strong emphasis on securities with higher expected returns.
• Avantis Equity Strategy: The Avantis Equity strategy seeks to outperform the broad
equity market by investing in a diversified portfolio of US and global equities, both
developed and emerging market, with a tilt toward value investing as exemplified by the
strategy’s focus on overweighting small-cap companies with high book-to-price ratios
and underweighting mega-cap companies with low book-to-price ratios.
• Avantis/PIMCO Strategy: The Avantis/PIMCO models are constructed by combining the
Avantis Equity strategy and the Taxable Enhanced Core strategy in 20% increments.
• T. Rowe US Equity Strategy: The T. Rowe US Equity models seek to deliver diversified
exposure to the U.S. equity markets. Based on the portfolio manager’s strategic, tactical,
and/or opportunistic views, investments will be actively selected in order to gain
exposure to certain investment styles or market capitalizations while remaining mindful
of active risk.
• The T. Rowe/PIMCO Strategy: The T. Rowe/PIMCO models are constructed by
combining the T. Rowe US Equity strategy and the Taxable Enhanced Core Plus strategy
in 20% increments.
• Taxable Enhanced Core Strategy: The Taxable Enhanced Core strategy seeks to improve
upon the low yields and high-interest-rate risk of passive bond strategies while preserving
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equity diversification. It invests in a broadly diversified portfolio of PIMCO Fixed
Income Exchange Traded Funds (ETFs), which include short-term treasuries, short-term
corporate bonds, mortgage-backed securities, investment grade corporate bonds, and
high-yield corporate bonds.
• Taxable Enhanced Core Plus Strategy: The Taxable Enhanced Core Plus strategy is
similar to the Taxable Enhanced Core strategy but is permitted to invest in additional
sectors and/or fixed income asset classes that may offer higher yields and returns.
• Global Tactical Strategy: The Global Tactical models use macroeconomic, fundamental,
sentiment and trend indicators in a quantitative framework in order to tactically select
ETFs for investment and to determine which asset classes, sectors, and geographic
regions to overweight/underweight exposure to. Due to the tactical nature of this strategy,
the models may, depending on market conditions, hold large cash positions and
experience high portfolio turnover and frequent trading. The models are not managed for
tax efficiency.
• Structural Alpha Strategy: The Structural Alpha models seek to generate alpha without
materially increasing portfolio risk through the efficient use of diversification and
leverage using ETFs that provide exposure to core asset classes, equity and downside
hedges, as well as non-traditional fixed income and liquid alternatives.
• Global Leaders Strategy: The Global Leaders strategy seeks to buy quality businesses
with strong prospects for outsized returns by investing in stocks that have secular drivers
for growth as market share leaders within a nascent market. The strategy utilizes
fundamental analysis in order to select between 25-35 stocks for investment, with
approximately 30% exposure to foreign equities through ADRs.
• US Leaders Strategy: The US Leaders strategy seeks to buy quality businesses with
strong prospects for outsized returns by investing in stocks that have secular drivers for
growth as market share leaders within a nascent market. The strategy utilizes fundamental
analysis in order to select 30-40 domestic stocks for investment.
The development and maintenance of the Core, Tax-Aware Core, California Tax-Aware Core,
Sustainable, and Target Income strategies (collectively, “Core Models”) are materially
supported by BlackRock Fund Advisors and/or its affiliates, including BlackRock Investments,
LLC (collectively, “BlackRock”), which provides OneDigital with investment research, model
recommendations and marketing support at no cost. Research and recommendations provided
by BlackRock to OneDigital, however, predominantly favor the use of iShares mutual funds and
ETFs, which are distributed by BlackRock. While OneDigital is under no obligation to utilize
iShares ETFs in the management of the Core Models, such models will predominantly and
sometimes exclusively utilize iShares ETFs in their construction. This creates a material conflict
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of interest for OneDigital as the receipt of such services from BlackRock reduces OneDigital’s
operating costs, which creates an incentive for OneDigital to recommend and utilize products
sponsored or distributed by BlackRock in the management of all client accounts. Clients of
OneDigital invested in the Core Models may incur commissions/loads, transaction fees or short-
term redemption fees when purchasing iShares mutual funds and/or ETFs. Clients should be
aware that mutual funds and/or ETFs that are not sponsored or distributed by BlackRock that are
comparable to iShares mutual funds and/or ETFs, with potentially lower internal expense ratios,
may be available for investment without incurring any commissions/loads, transaction fees or
short-term redemption fees.
The development and maintenance of the DFA Core Market, DFA Core, and DFA Core Plus
strategies (“DFA Models”) are materially supported by Dimensional Fund Advisors LP and/or
its affiliates (collectively, “DFA”), which provides OneDigital with investment research, models
and marketing support at no cost. Research and recommendations provided by DFA to
OneDigital, however, predominantly favor the use of ETFs that are sponsored, managed, or
distributed by DFA (collectively, “DFA Funds”). OneDigital, however, is under no obligation
to utilize DFA Funds in the management of the DFA Models. The receipt of such services from
DFA, however, reduces OneDigital’s operating costs, which creates an incentive for OneDigital
to recommend and utilize DFA Funds in the management of all client accounts. Clients of
OneDigital invested in the DFA Models may incur commissions or transaction fees when
purchasing or selling DFA Funds. Clients should be aware that mutual funds and/or ETFs with
lower internal expense ratios and/or which are available without incurring any commissions or
transactions fees that are otherwise comparable to the DFA Funds may be available for
investment.
The development and maintenance of the Avantis Equity and Avantis/PIMCO strategies
(collectively, “Avantis Models”) are materially supported by American Century Investment
Management Inc. (“ACIM”), which provides OneDigital with investment research, models and
marketing support at no cost. Research and recommendations provided by ACIM to OneDigital,
however, predominantly favor the use of ETFs that are sponsored, managed, or distributed by
ACIM or its affiliates (collectively, “Avantis Funds”). OneDigital, however, is under no
obligation to utilize Avantis Funds in the management of the Avantis Models. The receipt of
such services from ACIM, however, reduces OneDigital’s operating costs, which creates an
incentive for OneDigital to recommend and utilize Avantis Funds in the management of all client
accounts. Clients of OneDigital invested in the Avantis Models may incur commissions or
transaction fees when purchasing or selling Avantis Funds. Clients should be aware that mutual
funds and/or ETFs with lower internal expense ratios and/or which are available without
incurring any commissions or transactions fees that are otherwise comparable to the Avantis
Funds may be available for investment.
The development and maintenance of the T. Rowe US Equity and T. Rowe/PIMCO Core Plus
strategies (collectively, “T. Rowe Models”) are materially supported by T. Rowe Price
Associates, Inc. (“T. Rowe Price”), which provides OneDigital with investment research,
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models and marketing support at no cost. Research and recommendations provided by T. Rowe
Price to OneDigital, however, predominantly favor the use of ETFs that are sponsored, managed,
or distributed by T. Rowe Price or its affiliates (collectively, “T. Rowe Funds”). OneDigital,
however, is under no obligation to utilize T. Rowe Funds in the management of the T. Rowe
Models. The receipt of such services from T. Rowe Price, however, reduces OneDigital’s
operating costs, which creates an incentive for OneDigital to recommend and utilize T. Rowe
Funds in the management of all client accounts. Clients of OneDigital invested in the T. Rowe
Models may incur commissions or transaction fees when purchasing or selling T. Rowe Funds.
Clients should be aware that mutual funds and/or ETFs with lower internal expense ratios and/or
which are available without incurring any commissions or transactions fees that are otherwise
comparable to the T. Rowe Funds may be available for investment.
The development and maintenance of the Taxable Enhanced Core, Taxable Enhanced Core Plus,
Avantis/PIMCO and T. Rowe/PIMCO Core Plus strategies (collectively, “PIMCO Models”)
are materially supported by Pacific Investment Management Company LLC (“PIMCO”), which
provides OneDigital with investment research, models and marketing support at no cost.
Research and recommendations provided by PIMCO to OneDigital, however, predominantly
favor the use of ETFs that are sponsored, managed, or distributed by PIMCO or its affiliates
(collectively, “PIMCO Funds”). OneDigital, however, is under no obligation to utilize PIMCO
Funds in the management of the PIMCO Models. The receipt of such services from PIMCO,
however, reduces OneDigital’s operating costs, which creates an incentive for OneDigital to
recommend and utilize PIMCO Funds in the management of all client accounts. Clients of
OneDigital invested in the PIMCO Funds may incur commissions or transaction fees when
purchasing or selling PIMCO Funds. Clients should be aware that mutual funds and/or ETFs
with lower internal expense ratios and/or which are available without incurring any commissions
or transactions fees that are otherwise comparable to the PIMCO Funds may be available for
investment.
The development and maintenance of the Global Tactical strategy is materially supported by
Donald L. Hagan, LLC (“Day Hagan”), which provides OneDigital with investment research,
models and marketing support at no cost. Research and recommendations provided by Day
Hagen to OneDigital, however, predominantly favor the use of ETFs that are sponsored,
managed, or distributed by Day Hagan or its affiliates (collectively, “Day Hagan Funds”).
OneDigital, however, is under no obligation to utilize Day Hagan Funds in the management of
the Global Tactical strategy. The receipt of such services from Day Hagan, however, reduces
OneDigital’s operating costs, which creates an incentive for OneDigital to recommend and
utilize Day Hagan Funds in the management of all client accounts. Clients of OneDigital invested
in the Global Tactical strategy may incur commissions or transaction fees when purchasing or
selling Day Hagan Funds. Clients should be aware that mutual funds and/or ETFs with lower
internal expense ratios and/or which are available without incurring any commissions or
transactions fees that are otherwise comparable to the Day Hagan Funds may be available for
investment.
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The development and maintenance of the Structural Alpha strategy is materially supported by
WisdomTree Asset Management, Inc. (“WisdomTree”), which provides OneDigital with
investment research, models and marketing support at no cost. Research and recommendations
provided by WisdomTree to OneDigital, however, predominantly favor the use of ETFs that are
sponsored, managed, or distributed by WisdomTree or its affiliates (collectively, “WisdomTree
Funds”). OneDigital, however, is under no obligation to utilize WisdomTree Funds in the
management of the Structural Alpha strategy. The receipt of such services from WisdomTree,
however, reduces OneDigital’s operating costs, which creates an incentive for OneDigital to
recommend and utilize WisdomTree Funds in the management of all client accounts. Clients of
OneDigital invested in the Structural Alpha strategy may incur commissions or transaction fees
when purchasing or selling WisdomTree Funds. Clients should be aware that mutual funds
and/or ETFs with lower internal expense ratios and/or which are available without incurring any
commissions or transactions fees that are otherwise comparable to the WisdomTree Funds may
be available for investment.
RISK OF LOSS
All investing involves risk of loss, including the possible loss of all amounts invested. No
methodology or investment strategy is guaranteed to be successful or profitable. Furthermore,
different types of investments involve varying degrees of risk, and it should not be assumed that
the future performance of any specific investment or investment strategy, including the
investments and/or investment strategies recommended or undertaken by OneDigital, will be
profitable or equal any specific performance level(s).
While OneDigital uses tools to try to reduce risk, the risk of loss always exists. In some cases,
the amount of potential loss may exceed the amount of principal invested if leveraging tactics,
such as margin or short selling, are used in the management of your account. Investing generally
works best when we understand your risk tolerance and when you communicate any changes to
your investment objectives, financial circumstances and/or tolerance for risk to us promptly.
A number of material risks associated with OneDigital’s investment strategies and the securities
used to implement those strategies are set forth below. The following, however, is not meant to
be a complete description of risks as OneDigital does not primarily recommend any particular
type of security or investment strategy but rather tailors its recommendations to the needs of its
clients.
• Advisory / Management Risk: There is no guarantee that OneDigital’s judgment or
investment decisions will necessarily produce the intended results. OneDigital’s
judgment may prove to be incorrect, which could result in clients not achieving their
investment objectives.
• Alternative Investments Risk: Alternative investments as well as securities that invest
primarily in alternative investments and/or strategies may not be suitable for all investors
and involve special risks, such as risks associated with commodities, real estate, leverage,
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selling securities short, derivatives, structured products and potential illiquidity.
• Cash or Cash Equivalents Risk: When holding cash or cash equivalents, there is the risk
that the value of the cash account, including interest, will not keep pace with inflation,
thus reducing purchasing power over time.
• Closed-End / Interval Funds Risk: Closed-end funds may not give investors the right to
redeem their shares and a secondary market may not exist. Therefore, clients may not be
able liquidate all or a portion of their shares in these types of funds. While the fund may
from time to time offer to repurchase shares, it is not obligated to do so unless the fund
has been structured as an interval fund. In the case of interval funds, the fund will provide
limited liquidity to shareholders by offering to repurchase a limited number of shares on
a periodic basis, but there is no guarantee that clients will be able to sell all of their shares
in any particular repurchase offer. Repurchase offer programs may also be suspended
under certain circumstances.
• Commodity Risk: Investments related to commodities may be more volatile than
traditional securities and the value of physical commodity-linked investments may be
affected by changes in overall market movements, foreign currency exchange rates,
commodity index volatility, changes in interest rates, or supply and demand factors
affecting a particular industry or underlying commodity market.
• Concentration Risk: To the extent a client account concentrates its investments by
investing a significant portion of its assets in the securities of a single issuer, industry,
sector, county or region, the overall adverse impact on the client of adverse developments
in the business of such issuer, such industry, or such government could be considerably
greater than if they did not concentrate their investments to such extent.
• Credit / Counterparty Risk: Certain securities, such as exchanged-traded notes (i.e.,
ETNs), index and bond futures, and structured products (e.g., digital barrier notes,
contingent coupon callable yield notes, auto-callable step-up notes) are exposed to the
risk that adverse economic events (e.g., bankruptcy or insolvency) may prevent the issuer
or counterparty of a security from meeting its financial obligations thus impairing or
erasing the value of the security.
• Currency Risk: Changes in exchange rates between foreign currencies and the U.S. dollar
may negatively affect the value of investments in foreign securities.
• Exchange-Traded Funds Risk: ETF shares may trade at a discount or premium to their
net asset value. This difference between the bid price and the ask price is often referred
to as the “spread,” which generally varies based on the ETF’s trading volume and market
liquidity. Although many ETFs are registered as investment companies under the
Investment Company Act of 1940, some ETFs, in particular those that invest in
commodities, are not registered as an investment company.
• Focused Investment Risk / Lack of Diversification Risk: A strategy which invests in a
focused portfolio of securities may be subject to increased risk because changes in the
value of one of the securities may have a greater impact on the total value of the portfolio
than if the portfolio is invested in a large number of issuers.
• Foreign Investment Risk: Investments in securities of foreign issuers may involve risks
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that include fluctuations in currency exchange rates, political instability, confiscations,
taxes or restrictions on currency exchange, difficulty in selling foreign investments, and
reduced legal protections. These risks may be more pronounced for investments in
developing countries.
•
• Frequent Trading Risk: A strategy involving the frequent trading of securities generally
results in significantly higher portfolio turnover rates and can negatively affect
investment performance due to increased brokerage commissions, transactions fees and
expenses and/or financing charges. In addition, frequent trading is likely to result in
short-term capital gains tax treatment.
Interest-Rate Risk: Fluctuations in interest rates may cause investment prices to fluctuate.
This effect is typically more pronounced for intermediate and longer-term obligations.
• Leveraged ETF Risk: The use of leverage by an ETF may enhance the fund’s return in
up markets but exacerbate returns in bad markets and the more leverage that a fund uses,
the more the leverage will magnify the fund’s gains or losses. Due to the complexity and
structure of these funds, they will often not perform in direct or inverse correlation to the
underlying index or asset.
• Liquidity Risk: Due to a lack of demand in the marketplace or other factors, it may not
be possible to sell certain securities promptly or it may only be possible to sell certain
securities at less than desired prices making it difficult to value the security or sell it in a
timely manner at an acceptable price.
• Margin Risk: If the securities in a margin account decline in value, the value of the
collateral supporting the margin loan also declines, which could result in a margin call
that could (1) force you to sell securities or other assets in the account, (2) result in the
broker-dealer selling your securities or other assets without contacting you, and/or (3)
result in the broker-dealer moving securities from your other account(s) to your margin
account and pledging the transferred securities. Additionally, since you are borrowing
funds to purchase securities, you can incur losses greater than the amount of your
investment.
• Market Risk: The price of any security, including bonds or mutual funds may drop in
reaction to tangible and intangible events and conditions. This type of risk is caused by
external factors independent of a security’s particular underlying circumstances. For
example, political, economic and social conditions may trigger market events.
• Model Risk: All models utilized in the management of client accounts carry the risk that
the model might be based on one or more incorrect assumptions.
• Options Risk: There are risks associated with the sale and purchase of call and put
options. The seller (writer) of a put option tends to lose money if the value of the
reference index or security falls below the strike price. The seller (writer) of a call option
tends to lose money if the value of the reference index or security rises above the strike
price. The buyer of a put or call option risks losing the entire premium invested in the
option if the value of the reference index or security is such that the option is not exercised
before it expires. When writing covered call options, there is the additional risk that you
may no longer own the underlying security if it is called away.
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• Private Investment Funds Risk: Investments in private investment funds pose greater
risks for clients than investments in publicly-traded securities because (1) of their lack of
liquidity, as there is no secondary trading market available; (2) of their lack of
transparency; (3) they may involve complex tax structures; (4) there may be delays in
distributing important tax information; and (5) of the existence of other material risks
described in their offering materials, which should be read carefully by clients before
investing.
• Qualified Opportunity Zones Risk: Investments in qualified opportunity zones are subject
to additional risks beyond those inherent in investing generally. These risks include, but
are not limited to: (1) the risk of investing in real estate, which include, among others,
inability to collect rent, vacancies, inflation, increases to operating costs, adverse changes
in laws and regulations, changing market demographics, (2) the risk that the investment
in a qualified opportunity zone may not qualify under Section 1031 of the Internal
Revenue Code of 1986, as amended, for tax-deferred exchange treatment for
reinvestment of proceeds into similar property, and (3) the risk that changes in laws or
regulations may negatively impact the tax treatment of investments in qualified
opportunity zones.
• Reinvestment Risk: This is the risk that future proceeds from investments may have to
be reinvested at a potentially lower rate of return (i.e., interest rate). This primarily relates
to fixed income securities.
• Short Selling Risk: When short selling, there is the risk that the securities borrowed in
connection with a short sale would need to be returned to the securities lender on short
notice. If such request for return of securities occurs at a time when other short sellers of
the security are receiving similar requests, a “short squeeze” can occur, wherein the seller
might be compelled, at the most disadvantageous time, to replace the borrowed securities
previously sold short with purchases on the open market, possibly at prices significantly
in excess of the proceeds received earlier.
the investment held
in
• Structured Products Risk: Structured products are securities derived from another asset,
such as a basket of securities or an index. Structured products frequently limit the upside
participation in the reference asset, are senior unsecured debt of the issuing entity and are
subject to the credit risk associated with the issuer. This credit risk exists regardless of
whether
the account offers principal protection. The
creditworthiness of the issuer does not affect or enhance the likely performance of the
investment other than the ability of the issuer to meet its obligations. In addition, the
trading price of the security in the secondary market, if there is one, may be adversely
impacted if the issuer’s credit rating is downgraded, there may be little or no secondary
market for the security, and information regarding independent market pricing for the
security may be limited.
Item 9 – Disciplinary Information
Neither OneDigital nor any of its management persons have been the subject of any legal or
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Form ADV, Part 2A
disciplinary events that are material to an evaluation of OneDigital’s advisory business or the
integrity of its management.
Item 10 – Other Financial Industry Activities and Affiliations
Registered Representatives: Certain IARs, including OneDigital’s President, in their individual
capacities separate from OneDigital, are registered representatives of broker-dealers that are
unaffiliated with and independent of OneDigital (“Registered Representatives”). Registered
Representatives may recommend and/or sell certain investment products on a commission basis
to clients. The receipt of commission compensation by Registered Representatives, however,
creates a conflict of interest as the recommendation to purchase an investment product may have
initially resulted from one or more services provided to the client by OneDigital and may have
been influenced by the commission compensation to be received, rather than solely on the needs
and best interests of the client. OneDigital addresses this conflict of interest by disclosing the
conflict in this Disclosure Brochure and reminding clients that they are under no obligation to
use the brokerage services of Registered Representatives.
Insurance Agents: OneDigital (NPN# 20712934) and some of its affiliates that either control or
are under common control with OneDigital are licensed insurance agencies and IARs may be
licensed insurance agents (collectively with OneDigital and its affiliated insurance agencies,
“Insurance Agents”) and, in such capacities, may recommend and/or sell certain insurance
products on a commission basis to clients. The receipt of commission compensation by Insurance
Agents, however, creates a conflict of interest as the recommendation to purchase an insurance
product may have resulted from financial planning services provided to the client by OneDigital
and may have been influenced by the commission compensation to be received, rather than solely
on the needs and best interests of the client. OneDigital addresses these conflicts of interest by
disclosing them in this Disclosure Brochure and reminding clients that they are under no
obligation to use the insurance services of Insurance Agents.
Digital Insurance LLC (NPN# 3698440): OneDigital and/or its IARs may recommend that
clients engage Digital Insurance LLC, a licensed insurance agency and parent company of
OneDigital, for the provision of (1) tax, (2) corporate advisory/business consulting, and/or (3)
insurance services either in conjunction with OneDigital’s service offerings as part of a
comprehensive suite of services or on a stand-alone basis. As such recommendation may result
in a financial benefit to OneDigital’s parent company, OneDigital and/or its IARs have a conflict
of interest when recommending the services of Digital Insurance LLC to clients. Clients are
reminded that they are under no obligation to utilize Digital Insurance LLC’s products and/or
services.
DPL Financial Partners, LLC (“DPL”, NPN# 18412895): OneDigital has entered into a
Membership Agreement with DPL, which operates a turnkey insurance management platform.
As a result of OneDigital’s membership, clients have access to a variety of insurance products
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Form ADV, Part 2A
(e.g., life insurance, variable annuities, fixed index annuities, single premium immediate
annuities, buffer annuities, fixed annuities) that are generally commission-free. Consequently,
the insurance products available from DPL will oftentimes differ from those available from IARs
as licensed insurance agents or from other third-party insurance agents. As part of its service
offering, DPL receives compensation from OneDigital in the form of an annual membership fee
and compensation from the carriers that underwrite the insurance products sold by DPL in the
form of an administrative fee. OneDigital does not share in any compensation received by DPL
but assesses an Insurance Advisory Fee based on the cash value of the insurance products sold
by DPL to clients. DPL also sponsored OneDigital’s Summit 2025, which reduced the cost to
OneDigital of hosting the event and thus creates a conflict of interest for OneDigital because it
created an incentive for OneDigital to favor DPL when recommending insurance products to
clients. OneDigital addresses this conflict of interest by disclosing it in this Disclosure Brochure
and reminding clients that they are under no obligation to utilize DPL’s products and/or services.
BlackRock Fund Advisors (“BlackRock”, CRD No. 105247): BlackRock provides OneDigital
with investment research, models and/or technology at no cost, which is used in the development
and maintenance of the Core Models. OneDigital’s receipt of these benefits creates a conflict of
interest for OneDigital because it reduces OneDigital’s operating costs, which, in turn, creates
an incentive for OneDigital to recommend BlackRock’s products and/or services to clients. In
addition, BlackRock provides or may provide discounted or free attendance to conferences,
meetings and other educational or social events, which may include full coverage of travel
expenses; provides or may provide direct or indirect financial support to OneDigital in hosting
its own meetings or training events; and sponsored OneDigital’s Summit 2025 thereby reducing
OneDigital’s cost of hosting the event. Clients should be aware that OneDigital’s receipt of these
benefits and sponsorships creates an additional conflict of interest and incentive for OneDigital
to recommend BlackRock’s products and/or services to clients. OneDigital addresses these
conflicts of interest by (1) providing disclosure of the relationship and the associated conflicts
of interest to clients in this Disclosure Brochure and (2) reminding clients that they have the
ability to impose reasonable restrictions on the securities or types of securities to be held in their
portfolios, including a restriction on the purchase and/or use of BlackRock’s products and/or
services.
Dimensional Fund Advisors LP (“DFA”, CRD No. 106482): DFA provides OneDigital with
investment research, models and marketing support at no cost, which is used in the development
and maintenance of the DFA Models. OneDigital’s receipt of these benefits creates a conflict of
interest for OneDigital because it reduces OneDigital’s operating costs, which, in turn, creates
an incentive for OneDigital to recommend DFA’s products and/or services to clients. In addition,
DFA provides or may provide discounted or free attendance to conferences, meetings and other
educational or social events, which may include full coverage of travel expenses, and sponsored
OneDigital’s Summit 2025 thereby reducing OneDigital’s cost of hosting the event. Clients
should be aware that OneDigital’s receipt of these benefits and sponsorships creates an additional
conflict of interest and incentive for OneDigital to recommend DFA’s products and/or services
to clients. OneDigital addresses these conflicts of interest by (1) providing disclosure of the
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Form ADV, Part 2A
relationship and the associated conflicts of interest to clients in this Disclosure Brochure and (2)
reminding clients that they have the ability to impose reasonable restrictions on the securities or
types of securities to be held in their portfolios, including a restriction on the purchase and/or
use of DFA’s products and/or services.
American Century Investment Management Inc. (“ACIM”, CRD No. 105778): ACIM provides
OneDigital with investment research, models and marketing support at no cost, which is used in
the development and maintenance of the Avantis Models. OneDigital’s receipt of these benefits
creates a conflict of interest for OneDigital because it reduces OneDigital’s operating costs,
which, in turn, creates an incentive for OneDigital to recommend ACIM’s products and/or
services to clients. In addition, ACIM sponsored OneDigital’s Summit 2025 thereby reducing
OneDigital’s cost of hosting the event. Clients should be aware that the sponsorship creates an
additional conflict of interest and incentive for OneDigital to recommend ACIM’s products
and/or services to clients. OneDigital addresses these conflicts of interest by (1) providing
disclosure of the relationship and the associated conflicts of interest to clients in this Disclosure
Brochure and (2) reminding clients that they have the ability to impose reasonable restrictions
on the securities or types of securities to be held in their portfolios, including a restriction on the
purchase and/or use of ACIM’s products and/or services.
T. Rowe Price Associates, Inc. (“T. Rowe Price”, CRD No. 105496): T. Rowe Price provides
OneDigital with investment research, models and marketing support at no cost, which is used in
the development and maintenance of the T. Rowe Models. OneDigital’s receipt of these benefits
creates a conflict of interest for OneDigital because it reduces OneDigital’s operating costs,
which, in turn, creates an incentive for OneDigital to recommend T. Rowe Price’s products
and/or services to clients. In addition, T. Rowe Price sponsored OneDigital’s Summit 2025
thereby reducing OneDigital’s cost of hosting the event. Clients should be aware that the
sponsorship creates an additional conflict of interest and incentive for OneDigital to recommend
T. Rowe Price’s products and/or services to clients. OneDigital addresses these conflicts of
interest by (1) providing disclosure of the relationship and the associated conflicts of interest to
clients in this Disclosure Brochure and (2) reminding clients that they have the ability to impose
reasonable restrictions on the securities or types of securities to be held in their portfolios,
including a restriction on the purchase and/or use of T. Rowe Price’s products and/or services.
Pacific Investment Management Company LLC (“PIMCO”, CRD No. 104559): PIMCO
provides OneDigital with investment research, models and marketing support at no cost, which
is used in the development and maintenance of the PIMCO Models. OneDigital’s receipt of these
benefits creates a conflict of interest for OneDigital because it reduces OneDigital’s operating
costs, which, in turn, creates an incentive for OneDigital to recommend PIMCO’s products
and/or services to clients. In addition, PIMCO sponsored OneDigital’s Summit 2025 thereby
reducing OneDigital’s cost of hosting the event. Clients should be aware that the sponsorship
creates an additional conflict of interest and incentive for OneDigital to recommend PIMCO’s
products and/or services to clients. OneDigital addresses these conflicts of interest by (1)
providing disclosure of the relationship and the associated conflicts of interest to clients in this
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Disclosure Brochure and (2) reminding clients that they have the ability to impose reasonable
restrictions on the securities or types of securities to be held in their portfolios, including a
restriction on the purchase and/or use of PIMCO’s products and/or services.
Donald L. Hagan, LLC (“Day Hagan”, CRD No. 139671): Day Hagan provides OneDigital with
investment research, models and marketing support at no cost, which is used in the development
and maintenance of the Global Tactical strategy. OneDigital’s receipt of these benefits creates a
conflict of interest for OneDigital because it reduces OneDigital’s operating costs, which, in
turn, creates an incentive for OneDigital to recommend Day Hagan’s products and/or services
to clients. OneDigital addresses this conflict of interest by (1) providing disclosure of the
relationship and the associated conflicts of interest to clients in this Disclosure Brochure and (2)
reminding clients that they have the ability to impose reasonable restrictions on the securities or
types of securities to be held in their portfolios, including a restriction on the purchase and/or
use of Day Hagan’s products and/or services.
WisdomTree Asset Management, Inc. (“WisdomTree”, CRD No. 139684): WisdomTree
provides OneDigital with investment research, models and marketing support at no cost, which
is used in the development and maintenance of the Structural Alpha strategy. OneDigital’s
receipt of these benefits creates a conflict of interest for OneDigital because it reduces
OneDigital’s operating costs, which, in turn, creates an incentive for OneDigital to recommend
WisdomTree’s products and/or services to clients. In addition, WisdomTree sponsored
OneDigital’s Summit 2025 thereby reducing OneDigital’s cost of hosting the event. Clients
should be aware that the sponsorship creates an additional conflict of interest and incentive for
OneDigital to recommend WisdomTree’s products and/or services to clients. OneDigital
addresses these conflicts of interest by (1) providing disclosure of the relationship and the
associated conflicts of interest to clients in this Disclosure Brochure and (2) reminding clients
that they have the ability to impose reasonable restrictions on the securities or types of securities
to be held in their portfolios, including a restriction on the purchase and/or use of WisdomTree’s
products and/or services.
SpiderRock Advisors, LLC (“SpiderRock”, CRD No. 171992): OneDigital has a sub-advisory
agreement with SpiderRock, a Sub-Adviser, pursuant to which SpiderRock provides OneDigital
with various investment strategies that primarily utilize options and/or derivative securities,
which SpiderRock implements for certain clients on a discretionary basis. SpiderRock is under
common control with BlackRock and as such, the benefits and sponsorship that OneDigital
receives from BlackRock creates a conflict of interest and an incentive for OneDigital to
recommend SpiderRock’s products and/or services to clients. OneDigital addresses these
conflicts of interest by (1) providing disclosure of the relationship and the associated conflicts
of interest to clients in this Disclosure Brochure and (2) reminding clients that they have the
ability to impose reasonable restrictions on the securities or types of securities to be held in their
portfolios, including a restriction on the purchase and/or use of SpiderRock’s products and/or
services.
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Invesco Managed Accounts, LLC (“Invesco”, CRD No. 154461): Invesco provides Sub-Adviser
or TPAM services to clients of OneDigital. Invesco sponsored OneDigital’s Summit 2025
thereby reducing OneDigital’s cost of hosting the event. Clients should be aware that the
sponsorship creates a conflict of interest and incentive for OneDigital to recommend Invesco’s
products and/or services to clients. OneDigital addresses these conflicts of interest by (1)
providing disclosure of the relationship and the associated conflicts of interest to clients in this
Disclosure Brochure and (2) reminding clients that they have the ability to impose reasonable
restrictions on the securities or types of securities to be held in their portfolios, including a
restriction on the purchase and/or use of Invesco’s products and/or services.
J.P. Morgan Investment Management Inc. (“JP Morgan”, CRD No. 107038): JP Morgan
provides Sub-Adviser or TPAM services to clients of OneDigital. JP Morgan sponsored
OneDigital’s Summit 2025 thereby reducing OneDigital’s cost of hosting the event. Clients
should be aware that the sponsorship creates a conflict of interest and incentive for OneDigital
to recommend JP Morgan’s products and/or services to clients. OneDigital addresses these
conflicts of interest by (1) providing disclosure of the relationship and the associated conflicts
of interest to clients in this Disclosure Brochure and (2) reminding clients that they have the
ability to impose reasonable restrictions on the securities or types of securities to be held in their
portfolios, including a restriction on the purchase and/or use of JP Morgan’s products and/or
services.
Victory Capital Management Inc. (“Victory”, CRD No. 106189): Victory provides Sub-Adviser
or TPAM services to clients of OneDigital. Victory sponsored OneDigital’s Summit 2025
thereby reducing OneDigital’s cost of hosting the event. Clients should be aware that the
sponsorship creates a conflict of interest and incentive for OneDigital to recommend Victory’s
products and/or services to clients. OneDigital addresses these conflicts of interest by (1)
providing disclosure of the relationship and the associated conflicts of interest to clients in this
Disclosure Brochure and (2) reminding clients that they have the ability to impose reasonable
restrictions on the securities or types of securities to be held in their portfolios, including a
restriction on the purchase and/or use of Victory’s products and/or services.
Orion Portfolio Solutions, LLC (“Orion”, CRD No. 107975): Orion provides Sub-Adviser
services to clients of OneDigital in the form of OCI. OCI is an active tax management service
that allows clients the ability to implement capital gains budgets, perform ongoing tax loss
harvesting, and enable the efficient tax transition of legacy assets in any account. Clients,
however, should be aware that OneDigital has a conflict of interest when recommending the use
of OCI to clients as such use may result in OneDigital receiving discounts on other services that
OneDigital obtains from affiliates of Orion. Additionally, clients should be aware that a similar
active tax management solution is available from OneDigital without a fee, however, such
service can only be used with certain OneDigital Models.
Charles Schwab Investment Management, Inc. (“Wasmer Schroeder”, CRD No. 106753):
Wasmer Schroeder provides Sub-Adviser services to clients of OneDigital. When performing
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sub-advisory services, Wasmer Schroeder will direct uninvested cash into one or more money
market funds managed and/or sponsored by Wasmer Schroeder or into a sweep vehicle
sponsored by Schwab Bank (collectively, “Schwab Funds”), an affiliate of Wasmer Schroeder.
Wasmer Schroeder or an affiliate then earns management and administrative fees from such
money market funds and will receive other compensation in connection with the operation and/or
sale of shares of the sweep vehicle and thus Wasmer Schroeder has a material conflict of interest
when it manages client accounts as it receives one fee directly from clients for assets invested in
the Schwab Funds and then earns a second fee indirectly from the Schwab Funds for the same
assets.
Mariner, LLC (“Mariner”, CRD No. 140195): OneDigital has entered into a Solicitor’s
Agreement with Mariner, an investment adviser, pursuant to which OneDigital is compensated
by Mariner for referrals of prospective investment advisory clients. In light of this compensation
arrangement, clients should be aware that OneDigital has a conflict of interest when
recommending the investment advisory services of Mariner.
Sub-Advisers: OneDigital has entered into agreements with various unaffiliated third-party
investment advisers for the provision of discretionary investment sub-advisory services to
separately managed accounts belonging to clients of OneDigital clients.
TPAMs: Depending on the nature of the relationship between OneDigital and a TPAM,
OneDigital may be serving as a promoter for the TPAM who, in turn, provides OneDigital with
compensation for successful referrals. The receipt of referral compensation creates a conflict of
interest for OneDigital when it recommends a TPAM or a TPAM’s services. When OneDigital
serves as a promoter for another investment adviser, OneDigital will not receive or charge for
any advisory fees.
Item 11 – Code of Ethics, Participation or Interest in Client Accounts
and Personal Trading
OneDigital maintains a Code of Ethics that includes (1) standards of business conduct that all of
our supervised persons are expected to adhere to; (2) a prohibition on insider trading; (3) provisions
relating to the receipt and giving of gifts, and (4) policies and procedures requiring the periodic
reporting of personal securities transactions and holdings. As our client or prospective client, you
are entitled to a copy of our Code of Ethics upon request. You may request a copy by contacting us
at (877) 742-2021.
OneDigital and/or its supervised persons may buy or sell securities that are also held by or
recommended to clients and may occasionally trade in securities in a personal account, at or about
the same time that OneDigital trades in the same security, or a related security, for a client account.
When either of these situations occur, conflicts of interest exist because OneDigital and/or its
IAR(s) (1) may have an incentive not to recommend the sale of those securities to clients in order
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to protect the value of a personal investment (2) may have an incentive to recommend the purchase
of those securities to clients in order to immediately sell it at a profit in a personal account upon the
rise in market price (i.e., scalping) and (3) may have an incentive to place personal investment
orders before those of clients in order to obtain a better price and/or otherwise materially benefit
from the purchase or sale of those securities (i.e., front run). When engaging in personal trading,
we believe that our clients’ interests should come first, and our supervised persons are reminded of
OneDigital’s fiduciary duty and their obligation to comply with OneDigital’s standards of business
conduct. Additionally, OneDigital monitors the personal securities transactions and holdings of its
access persons for any activity that may indicate a violation of OneDigital’s Code of Ethics.
Item 12 – Brokerage Practices
RECOMMENDING BROKER-DEALERS
OneDigital generally recommends that investment advisory accounts be maintained at the
following qualified broker-dealer custodians: Charles Schwab & Co., Inc. (“Schwab”), Fidelity
Brokerage Services LLC (“Fidelity”) and Raymond James & Associates, Inc. (member New
York Stock Exchange/SIPC), collectively, “Primary Custodians”). All of the Primary
Custodians are independent of and unaffiliated with OneDigital. Regardless of whether the client
utilizes a Primary Custodian, if the client’s custodian is a broker-dealer, all transactions will
typically be executed through that custodian. OneDigital, however, may use other broker-dealers
to execute trades for client accounts, a practice sometimes referred to as trading away or prime
brokerage depending on the circumstances.
Clients should be aware that when OneDigital places trades for clients with broker-dealers other
than the client’s custodian, the client will typically incur prime brokerage or trade away fees
imposed by the custodian that are in addition to any brokerage commissions, transaction fees
and/or markups/markdowns charged by the executing broker-dealer. Depending on the size of
the order being placed for the client and the share price of the security in question, the amount
of the prime brokerage or trade-away fee that may be applied by the custodian may exceed any
potential execution benefits the client may obtain from using a broker-dealer other than the
custodian to execute the client’s transaction.
Consequently, in recommending the custodial services of the Primary Custodians to clients,
OneDigital considers certain factors relating to the custodian’s ability to provide best execution,
including:
• The broker-dealer’s ability to consistently execute, clear and settle trades (buy and sell
securities for your accounts).
• The broker-dealer’s responsiveness to OneDigital during the order placement,
affirmation, and clearance and settlement process.
• The efficiency with which the broker-dealer executes transactions (e.g., speed of
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execution, access to markets and/or counterparties, price improvement).
• The broker-dealer’s commission rates and transaction fees and willingness to negotiate
them.
• The broker-dealer’s ability to combine orders for the same security into a single order for
execution.
• The number and frequency of trade errors caused by the broker-dealer.
• Technical issues that have inhibited the broker-dealer from accepting, executing,
affirming, clearing and/or settling trade orders.
• The reputation of the broker-dealer.
While OneDigital may recommend that clients use a Primary Custodian as their custodian and
thus also as their primary broker-dealer, the client is solely responsible for deciding which
custodian(s) to use. OneDigital does not open custodial accounts for clients but may assist clients
in the account opening process.
For clients who utilize the custodial services of a Primary Custodian pursuant to OneDigital’s
recommendation, OneDigital negotiates commission rates and transaction fees with those
broker-dealers. Clients, however, should be aware that those commission rates and transaction
fees may be higher than those charged by other qualified broker-dealers to affect the same
transaction. In negotiating rates and fees, OneDigital seeks pricing that is competitive, however,
OneDigital may not necessarily obtain the lowest possible pricing. Brokerage commissions,
transaction fees, trade-away and/or prime brokerage fees are exclusive of, and in addition to,
OneDigital’s investment advisory fee.
RESEARCH AND ADDITIONAL BENEFITS
Support Services and/or Products
OneDigital does not have any formal soft dollar arrangements. The Primary Custodians,
however, make available to us, without cost and/or at a discount, support services and/or
products, some of which assist OneDigital in better monitoring and servicing client accounts,
but some of which benefit OneDigital without directly benefiting clients or their account(s).
Included within the support services that may be obtained by OneDigital are investment-related
research, both proprietary and that of third parties; pricing information and market data; trade
execution analysis data; software and other technology, at a discount or for free, that provide
access to client account data and/or assist in creating client reports; compliance and/or practice
management-related publications; discounted or free consulting services; discounted or free
attendance to conferences, meetings, and other educational and/or social events, which may
include full coverage of travel expenses to such events; marketing support; computer hardware
and/or software and/or other products used by OneDigital in furtherance of its investment
advisory business. Clients should be aware that OneDigital uses support services and/or products
to service and/or otherwise benefit all or a substantial number of OneDigital’s clients, including
clients whose accounts are held in custody at a broker-dealer other than the one providing the
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product or service.
OneDigital’s clients do not pay more as a result of OneDigital’s receipt of these support services
and/or products, which benefit OneDigital because we do not have to produce or purchase them.
However, in receiving such benefits, OneDigital is generally expected to maintain or commit to
maintaining a certain amount of its assets under management in accounts that are in the custody
of the broker-dealer custodian providing the product(s) and/or service(s) or increase the amount
of its assets under management in accounts that are in the custody of such broker-dealer
custodian in order to ensure that the broker-dealer custodian achieves a certain level of
profitability from OneDigital and/or its clients. Consequently, clients should be aware that the
receipt of support services and/or products by OneDigital and/or our related persons creates a
conflict of interest for OneDigital as it creates an incentive for OneDigital to recommend the
custodial and brokerage services of the Primary Custodians over other broker-dealers.
OneDigital may have an additional conflict of interest when recommending one Primary
Custodian over another Primary Custodian, depending on the aggregate value and/or benefit to
OneDigital of the support services and/or products received from one Primary Custodian in
relation to the other Primary Custodians. The receipt of these benefits, however, are not a
material consideration for OneDigital when determining whether to recommend that a client
utilize the services of a particular custodian.
Fee Reimbursements and Fee Free Trading
In certain circumstances, Primary Custodians may (1) reimburse clients of OneDigital for
Account Exit Fees they were charged by their former custodian when they opened new custodial
accounts and transferred their assets to the Primary Custodian, and (2) provide fee free trading
for a pre-determined period of time when a new client transitions to OneDigital in order to
eliminate or minimize any commissions and/or transaction costs they might incur when
reallocating their assets into OneDigital Models, and/or provide fee free trading on certain days
thereafter in order to eliminate or minimize any commissions and/or transaction costs that may
result when rebalancing accounts. Although OneDigital does not directly benefit from these
reimbursements or waivers, it creates an incentive for OneDigital to recommend the custodial
and/or brokerage services of any Primary Custodian that provides such benefit over other
custodians and/or broker-dealers who do not offer such benefits to OneDigital’s clients.
OneDigital Summit Sponsorships
Schwab, Fidelity and Raymond James or one of their affiliates was a sponsor of OneDigital’s
Summit 2025, which creates a material conflict of interest for OneDigital because it reduced the
out-of-pocket costs of OneDigital and/or one of its affiliates to host Summit 2025 and thus
created an incentive for OneDigital to recommend the custodial and/or brokerage services of
Schwab, Fidelity and Raymond James over those of other custodians and/or broker-dealers.
DIRECTED BROKERAGE
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OneDigital does not generally accept directed brokerage arrangements (i.e., when a client
mandates that their account transactions be affected through a specific broker-dealer (“Directed
Broker”)), except through the Pontera platform. If OneDigital agrees to a client’s directed
brokerage arrangement, the client is responsible for negotiating all terms and conditions for their
accounts, including commissions and transaction fees, with the Directed Broker. Clients should
be aware that if OneDigital agrees to the client’s directed brokerage arrangement, OneDigital
will not seek best execution for the client and, consequently, the client may be unable to obtain
the most favorable execution for their transactions. Furthermore, if OneDigital has previously
negotiated commission rates and/or transaction fees with the Directed Broker, such negotiated
rates and fees will not be applicable to client and client will not be able to benefit from
OneDigital’s ability to obtain volume discounts. Consequently, clients may pay materially higher
commissions and/or transaction fees than OneDigital’s other clients. Additionally, OneDigital
will not aggregate the client’s trade orders with those of OneDigital’s other clients placed with
the Directed Broker, if any, and, consequently, clients may not receive execution prices that are
as favorable as those obtained for OneDigital’s other clients.
AGGREGATION OF ORDERS
Transactions for each client account are generally affected independently, unless OneDigital
decides to purchase or sell the same securities for multiple clients at approximately the same
time on the same day or when it appears that aggregating client orders for the same security
would result in lower transaction costs for the affected clients. The goal of aggregating client
orders (i.e., placing block trades) is to seek an average purchase or sale price for all affected
clients to help ensure that one client is not getting more favorable treatment over another client
and/or to negotiate more favorable commission rates or transactions fees. There is no guarantee
that aggregation will be successful or that the goals of aggregation will be achieved.
Before placing a block trade, OneDigital identifies the participating client accounts and the
allocation to be made to each account or, if applicable, enters such information into OneDigital’s
trade order management system. When a block trade is placed, each participating client receives
a price that represents the average of the prices at which all of the transactions in a given block
trade were executed. If the order is not completely filled, the securities purchased or sold are
distributed among participating clients on a pro rata basis or in some other equitable manner that
is approved in writing by OneDigital’s Chief Compliance Officer.
Clients should be aware that OneDigital is not obligated to aggregate client orders even if one
or more of the goals noted above might be achievable. If OneDigital elects not to place a block
trade, clients will not receive average pricing and will also pay commission rates and/or
transaction fees with respect to their transaction in accordance with the standard commission
rates and/or transaction fees negotiated between OneDigital and the broker-dealer. Furthermore,
block trades are placed only when OneDigital reasonably believes that aggregating client orders
will be consistent with its duty to seek best execution for its clients. No client participating in a
block trade will be favored over any other client that also participates in the same block trade.
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Clients, however, should be aware that the average price received in a block trade could be more
or less advantageous than the price a particular client would have received if they did not
participate in the block trade.
Item 13 – Review of Accounts
For those clients to whom OneDigital provides investment advisory services, account reviews
are conducted by the client’s IAR based on the frequency agreed to with the client, which is
generally either quarterly, semi-annually, or annually. Account reviews are performed to assess
the client’s progress toward their investment objectives and to determine whether any changes
with respect to the investment management of the client’s account are warranted in light of the
client’s investment objectives, financial circumstances and/or risk tolerance. Clients, however,
are advised that it is your responsibility to promptly notify OneDigital if there are ever any
changes to your investment objectives, financial circumstances and/or tolerance for risk.
Account reviews may also be conducted by the client’s IAR on an ad hoc basis upon the
occurrence of a triggering event, such as a change in a client’s financial situation (e.g.,
retirement, termination of employment, physical move, inheritance) or investment objectives;
the occurrence of material market, economic or political events; or at the client’s request.
Clients may be provided with written quarterly performance reports that contain holdings
information, beginning and ending market values, asset allocation information by asset class,
and performance return information. Written quarterly performance reports are provided for
client convenience only and should not be relied on for tax purposes. Clients should rely on their
custodial account statements as the official record of their account(s).
Item 14 – Client Referrals and Other Compensation
Economic Benefits
As noted above, OneDigital receives certain benefits and sponsorships from the Primary
Custodians. The receipt of these benefits creates an incentive for OneDigital to recommend the
custodial and/or brokerage services of the Primary Custodians over other broker-dealers.
OneDigital also maintains a Strategic Partners Program, pursuant to which certain investment
product and service providers provide funds that are then used to pay for training meetings,
educational seminars, employee summits and/or marketing events conducted by OneDigital. The
receipt of funds from Strategic Partners is a material conflict of interest for OneDigital as it
creates an incentive for OneDigital to favor the investment products and/or services offered by
Strategic Partners over the investment products and/or services offered by other firms. If
requested, OneDigital will disclose to clients which of the investment products and/or services
recommended to them are offered by Strategic Partners.
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In addition, outside of the Strategic Partners Program, OneDigital and/or its IARs may receive
economic benefits from various third parties, including, but not limited to, investment product
and service providers whose products and/or services may be recommended to clients. Such
benefits include, but are not limited to, gifts (typically under $100), entertainment, and/or free
attendance to conferences, which may include full coverage of travel expenses.
Promoter Fees Paid by OneDigital
OneDigital utilizes a variety of third-party promoters in order to market OneDigital and/or its
services. In return, third-party promoters typically receive a percentage of the investment
advisory fees that OneDigital receives from successful client referrals, with the exact
compensation arrangement varying from promoter to promoter. The receipt of compensation by
a promoter in exchange for the referral of prospective clients to OneDigital creates a material
conflict of interest for such promoter. In order to mitigate such conflict of interest, third-party
promoters are contractually required by OneDigital to provide disclosures to prospective clients
at the beginning of any promotional activity. Such disclosures should be carefully evaluated as
they contain important information about the promoter and its conflicts of interest when
recommending OneDigital and/or its services. Third-party promoters do not review or supervise
or have any responsibility to review or supervise OneDigital’s activities.
Employees of OneDigital and its affiliates, including, but not limited to Digital Insurance LLC,
are also eligible to receive additional compensation when they successfully refer new clients to
OneDigital. The payment of additional compensation in exchange for the successful referral of
new business creates a material conflict of interest for such employees. OneDigital addresses
this conflict of interest by disclosing the conflict in this Disclosure Brochure and reminding
clients that they are under no obligation to engage OneDigital for services.
Referral Fees Paid by Digital Insurance
Employees of OneDigital are also eligible to receive additional compensation when they
successfully refer new clients to Digital Insurance LLC and/or to its other affiliates. The payment
of additional compensation to OneDigital employees in exchange for the successful referral of
new business to Digital Insurance LLC and/or its other affiliates creates a material conflict of
interest for such employees. OneDigital addresses this conflict of interest by disclosing the
conflict in this Disclosure Brochure and reminding clients that they are under no obligation to
utilize Digital Insurance LLC’s or its other affiliates’ products and/or services.
Item 15 – Custody
Although OneDigital does not maintain physical custody of the assets of its clients, clients (1)
generally grant OneDigital the authority to deduct its investment advisory fees directly from
their custodial accounts; (2) may grant to OneDigital, pursuant to a standing letter of instruction
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to their custodian, the limited power to disburse funds from their custodial account to one or
more third parties designated by the client; and (3) may engage OneDigital to perform bill pay
services, as part of OneDigital’s Family Office Services offering, whereby OneDigital disburses
funds out of clients’ custodial accounts in order to pay their outstanding bills, all of which give
OneDigital custody of clients’ assets.
All clients, however, should receive account statements directly from the custodian of their
account(s), at least quarterly, and should carefully review the information contained within their
custodial account statements. Please note, account custodians do not verify the accuracy of
OneDigital’s investment advisory fee calculations.
OneDigital may also provide clients with quarterly performance reports, which summarize
account activity and performance. Clients are urged to compare the information contained in
their custodial account statements with the information contained in the quarterly performance
reports provided by OneDigital, if any, and contact OneDigital promptly if any discrepancies
are identified.
Item 16 – Investment Discretion
Clients may engage OneDigital to provide investment advisory services on a discretionary basis.
Prior to assuming discretionary authority over a client’s account, OneDigital requires the client
to execute an IMA, which grants OneDigital the authority to buy, sell, or otherwise effect
investment transactions, in the client’s name, involving assets held within certain accounts.
Clients who engage OneDigital on a discretionary basis may, at any time, impose limitations, in
writing, on OneDigital’s discretionary authority (e.g., limit or exclude the purchase of certain
securities in their account and/or limit or prohibit the use of margin, options, and/or short selling
in their account).
Item 17 – Voting Client Securities
OneDigital does not vote client proxies or accept authority to vote client securities. Instead,
clients will receive proxies and/or other solicitations directly from their account custodian or a
transfer agent and maintain exclusive responsibility for directing the manner in which proxies
solicited by issuers of securities owned by the client shall be voted. Clients may contact
OneDigital to discuss questions they may have with respect to a particular proxy, however,
OneDigital is under no responsibility to give any advice on how to vote such proxy.
Item 18 – Financial Information
OneDigital is unaware of any financial condition that is reasonably likely to impair its ability to
meet its contractual commitments to clients.
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