Overview

Assets Under Management: $267 million
Headquarters: FRANKLIN, TN
High-Net-Worth Clients: 39
Average Client Assets: $3 million

Services Offered

Services: Financial Planning, Portfolio Management for Individuals, Pension Consulting, Investment Advisor Selection, Educational Seminars

Fee Structure

Primary Fee Schedule (ADV PART 2A)

MinMaxMarginal Fee Rate
$0 and above 1.95%
Illustrative Fee Rates
Total AssetsAnnual FeesAverage Fee Rate
$1 million $19,500 1.95%
$5 million $97,500 1.95%
$10 million $195,000 1.95%
$50 million $975,000 1.95%
$100 million $1,950,000 1.95%

Clients

Number of High-Net-Worth Clients: 39
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 44.37
Average High-Net-Worth Client Assets: $3 million
Total Client Accounts: 1,761
Discretionary Accounts: 1,761

Regulatory Filings

CRD Number: 301764
Filing ID: 2011029
Last Filing Date: 2025-08-21 12:48:00
Website: https://optiviseria.com

Form ADV Documents

Additional Brochure: ADV PART 2A (2025-08-21)

View Document Text
Optivise Advisory Services, LLC Form ADV Part 2A Corporate Address: 109 Holiday Court Suite A6 Franklin, TN 37067 Mailing Address: 100 Plaza Carmona Place Hot Springs Village, AR 71909 Phone: 855-378-1806 Fax: 615-777-3357 Email: info@optivisehq.com Brochure May 28, 2025 Optivise Advisory Services, LLC, is an investment advisor registered with the Securities and Exchange Commission (hereinafter “SEC”). Registration with the SEC or any state securities authority does not imply a certain level of skill or training. This brochure provides information about the qualifications and business practices of Optivise Advisory Services, LLC. If you have any questions about the contents of this brochure, please contact us at (855) 378-1806. The information in this brochure has not been approved or verified by the United States Securities and Exchange Commission or by any state securities authority. Additional information about Optivise Advisory Services, LLC. is available on the SEC’s website at www.adviserinfo.sec.gov The Firm's SEC number is 801-115232. Page 1 of 37 Item 2 Material Changes The purpose of this page is to inform you of any material changes since the previous version of this brochure. Since our last update on March 26, 2024 we have updated most sections of this brochure to include additional information regarding our business and Client’s should review all information carefully. Since our update on March 31, 2025 we have updated Item 17: Voting Client Securities to reflect we do not and will not vote client securities or participate in any portion of the notice delivery for securities voting. We will be updating the coding on client accounts with our qualified custodian to accurately reflect this and ensure proxy materials are sent directly to you. Page 2 of 37 Item 3 Table of Contents Item 2 Material Changes .................................................................................................................................... 2 Contents Item 3 Table of Contents .................................................................................................................................... 3 Establishing Advisory Services ........................................................................................................................ 6 Types of Services Offered ............................................................................................................................... 6 Wrap Fee Program ......................................................................................................................................... 7 Financial Planning Services ............................................................................................................................ 7 ERISA Plan Services ........................................................................................................................................ 8 Advice for Employer-Sponsored Defined Contribution Plan .......................................................................... 8 Assets Under Management ............................................................................................................................ 9 Item 5 Fees and Compensation .......................................................................................................................... 9 Financial Planning Services Fees .................................................................................................................... 9 Management Advice and Services for Employer-Sponsored Defined Contribution Plans .......................... 10 Portfolio Management Services ................................................................................................................... 10 Regulatory Fees ............................................................................................................................................ 14 External Compensation for the Sale of Securities to Clients ........................................................................ 14 Item 6 Performance-Based Fees and Side-By-Side Management .................................................................... 16 Item 7 Types of Clients ..................................................................................................................................... 16 Item 8 Methods of Analysis, Investment Strategies, and Risk of Loss ............................................................. 16 Equity Securities ........................................................................................................................................... 19 Mutual Fund Securities ................................................................................................................................ 19 Exchange-Traded Funds (“ETFs”) ................................................................................................................. 19 Corporate Debt, Commercial Paper, and Certificates of Deposit ................................................................ 20 Municipal Securities ..................................................................................................................................... 20 Corporate Debt Obligations ......................................................................................................................... 20 Variable Annuities ........................................................................................................................................ 21 Fixed and Index Annuities ............................................................................................................................ 21 Margin Leverage ........................................................................................................................................... 21 Short-Term Trading ...................................................................................................................................... 22 Short Selling ................................................................................................................................................. 22 Technical Trading Models ............................................................................................................................ 23 Option Strategies ......................................................................................................................................... 23 Covered Call Writing .................................................................................................................................... 23 Page 3 of 37 Long Call Option Purchases .......................................................................................................................... 24 Long Put Option Purchases .......................................................................................................................... 24 Option Spreading ......................................................................................................................................... 24 Security-Specific Material Risks .................................................................................................................... 25 Item 9 Disciplinary Information ........................................................................................................................ 25 Item 10 Other Financial Industry Activities or Affiliations ................................................................................ 25 Item 11 Code of Ethics, Participation, or Interest in Client Transactions and Personal Trading...................... 30 Description of Our Code of Ethics ................................................................................................................ 30 Personal Trading Practices ........................................................................................................................... 31 Item 12 Brokerage Practices ............................................................................................................................. 31 Research and Other Soft Dollar Benefits ...................................................................................................... 31 Directed Brokerage ...................................................................................................................................... 32 Brokerage for Client Referrals ...................................................................................................................... 32 Trade Aggregation (“Block Trading”) ............................................................................................................ 33 Item 13 Review of Accounts ............................................................................................................................. 33 Portfolio Management Account Reviews ..................................................................................................... 33 Item 14 Client Referrals and Other Compensation .......................................................................................... 34 Item 15 Custody ............................................................................................................................................... 35 Item 16 Investment Discretion ......................................................................................................................... 35 Item 17 Voting Client Securities ....................................................................................................................... 36 Item 18 Financial Information .......................................................................................................................... 36 Item 19 Miscellaneous ...................................................................................................................................... 37 Trade Error Correction Procedures .............................................................................................................. 37 Confidentiality .............................................................................................................................................. 37 Page 4 of 37 Item 4 Advisory Business Optivise Advisory Services (hereinafter “Advisor”) is a registered investment advisor with registered offices in Franklin, Tennessee and Hot Springs, Arkansas. We are a limited liability company organized under the laws of the State of Delaware. Advisor has been offering advisory services since 2019. The owners are Allen P. Hargis, Michael R. Wallin, and Cory S. Colquette. The term “Associated Person”, as used throughout this brochure refers to anyone from our Firm who is an officer, employee, and all individuals who are registered with Advisor to provide advisory services on behalf of Advisor. Where required, such persons are properly licensed or registered as Investment Adviser Representatives (“IAR”) of Advisor in all required jurisdictions. Before engaging Advisor to provide Asset Management or Financial Planning Services, the Client is required to enter into one or more written agreements with Advisor, setting forth the terms and conditions under which the Firm will provide its services (collectively the “Agreement”). Per applicable laws and regulations, Advisor and/or our IARs will provide the Firm’s Form ADV 2A (this brochure), the IAR’s personalized ADV Part 2B brochure, Form ADV Part 3A (CRS), and Privacy Policy to each Client, or prospective Client, before, or contemporaneously, with the investment advisory agreement. If the Form ADV Part 2A is not delivered at least 48 hours before the Client enters into an Agreement, the Client shall have the right to terminate the contract within five (5) business days after entering into the Agreement without incurring an advisory fee on assets under management. Upon termination of the Agreement at any time, any fees paid in advance will be prorated to the date of termination and any excess will be refunded to the Client. Advisor will provide asset management services and financial planning services but will not provide custody or other custodial administrative services. At no time, will the Advisor accept or maintain custody of a Client’s funds or securities. The Client is financially responsible for all custodial and securities execution (buys and/or sells) fees charged by the custodian and executing Broker/Dealer. Please refer to the Brokerage Practices section (Item 12) below for more information. Page 5 of 37 Establishing Advisory Services Before Advisor enters into an Advisor-Client relationship, Advisor may offer a general consultation to discuss services available, give a prospective Client time to review the services desired, and decide whether a relationship is beneficial to the Client. Investment advisory services begin only after the Advisor and the Client formalize the relationship with a properly executed Investment Advisory Agreement or Financial Planning Agreement (“Agreement”). Per applicable laws and regulations, the Advisor will provide either in paper or electronically this brochure (ADV 2A) along with the IAR’s ADV Part 2B and the Advisor’s Customer Relationship Summary (ADV Part 3) to each Client or prospective Client before or contemporaneously with the execution of a Client Agreement. Advisor offers a variety of services to individuals, high-net- worth individuals, pension and profit-sharing plans, financial institutions, trusts, estates, charitable organizations, and other appropriately registered investment advisors. Neither the Advisor nor the Client may assign an Agreement to a third-party without the prior-written consent of the other party. Transactions that do not result in a change of actual control or management of Advisor shall not be considered an assignment. Types of Services Offered Investment Management Services Advisor will not assume any responsibility for the accuracy of information provided by the Client and is not obligated to verify any information received from the Client or the Client’s other professionals and is expressly authorized to rely on such information. Under all circumstances, Clients are responsible for promptly notifying Advisor in writing of any material changes to the Client’s financial situation, investment goals, time horizon, and/or risk tolerance. When an IAR and/or the Advisor is notified by the Client of such a change, the firm will review such changes and recommend any necessary changes to the Client’s portfolio. Advisor offers ongoing portfolio management services based on the Client’s goals, objectives, time horizon, and risk tolerance. For its discretionary asset management services, Advisor receives a limited power of attorney to affect securities transactions on behalf of its Clients. Advisor generally limits its investment advice and/or money management to mutual funds, exchange-traded funds, equities, bonds, options, real estate investment trusts, equity-based options, insurance products, government securities, and cash or cash equivalents. In its sole discretion, Advisor may also use other securities or investment products to help diversify a portfolio. Page 6 of 37 Clients of the Advisor may be offered model portfolios which are managed internally, by separate account managers, or through a third-party money manager, also known as a sub- advisor, in which the Advisor engages on behalf of the Client. The management services may be delegated to various sub-advisors who will manage, select which securities to buy or sell, or how much of a particular security to buy or sell, and may select specific portfolios for use by Advisor in an asset allocation strategy. All transactions are placed on a discretionary basis. Advisor or sub-advisor(s) may use one or more of their model portfolios to manage a Client’s account. Advisor continuously monitors the performance of accounts managed internally and by the sub-advisor(s) and will exercise its discretionary authority to hire or fire the sub- advisor(s) when such action is believed to be in the best interest of the Client(s). Clients are expected to notify the Advisor promptly of any changes in their financial situation, investment goals, or account restrictions so that any needed allocation changes may be promptly implemented. Advisor may compensate sub-advisors via a fee-sharing agreement and this relationship is memorialized in each contract between Advisor and the sub-advisor. The fee share will not exceed any limits imposed by any regulatory agency. Please note the Advisor may recommend the use of sub-advisors that are owned in whole or in part by owners of Advisor or that provide non-monetary support to the Firm. Additional information on this conflict of interest is outlined in Item 11 and Item 14 of this brochure. In some cases, Advisor may manage Client assets on a non-discretionary basis. This means Advisor will need Client confirmation prior to enacting any transactions in Client’s accounts. Non- discretionary accounts may not be block traded and as such may receive different pricing on securities transactions than discretionary block traded accounts. Wrap Fee Program Advisor does not offer or sponsor a Wrap Fee Program. For specific legacy (prior to March 2023) Clients, the Advisor participates as a solicitor for various money managers that may offer a Wrap Fee Program. In these limited cases, the Advisor may refer clients as a solicitor to the money manager’s Wrap Fee Program. All manager’s will provide clients with their Wrap Fee Program disclosures if applicable. Financial Planning Services Advisor offers Clients financial planning or consulting services to evaluate their financial situation, goals, and risk tolerance. Through a series of personal interviews and the use of questionnaires, Advisor’s investment advisor representatives will collect pertinent data, Page 7 of 37 identify goals, objectives, financial problems, potential solutions, prepare specific recommendations and implement recommendations. Because of these actions, advice may be provided on financial and cash management, risk management, and financial issues relating to divorce or marital issues, estate planning, tax issues, IRA planning, investment planning/asset allocation, retirement planning, educational funding, goal setting, or other needs as identified by the Client and investment advisor representative. The Firm may offer broad-based planning services that involve a written financial plan, or the Client may desire consulting on certain planning topics that do not involve a written financial plan. The Firm can tailor services as desired by the Client. These services are based on fixed fees or hourly fees. The final fee structure is documented in the Financial Planning Agreement. In offering financial planning, a conflict exists between the interests of the investment advisor and the interests of the Client. The Client is under no obligation to act upon the investment advisor’s recommendation, and, if the Client chooses to act on any of the recommendations, the Client is under no obligation to affect the transaction through the investment advisor. ERISA Plan Services Advisor and affiliated financial professionals owe a fiduciary duty to all our clients. We also serve as a fiduciary to advisory clients that are employee benefit plans (such as profit-sharing plans or pension plans) or individual retirement accounts (collectively, our "retirement clients") (IRAs) pursuant to ERISA or the Internal Revenue Code ("IRC"). When acting as a fiduciary to these plans, we are subject to specific duties and obligations under ERISA and the IRC that include among other things, restrictions concerning certain forms of conflicted compensation. To avoid engaging in prohibited transactions, the firm only charges fees for investment advice (i) about products for which our firm and/or our related persons do not receive any commissions or 12b-1 fees, or (ii) about products for which our firm and/or our related persons receive commissions or 12b-1 fees if such commission and fees are used to offset advisory fees. Advisor provides services to qualified and non-qualified retirement plans including but not limited to 401(k) plans, 403(b) plans, pension, and profit-sharing plans, cash balance plans, and deferred compensation plans. Advisor will only act as a 3(21), limited scope, fiduciary. Clients should be aware that similar advisory services could be available from other investment advisors for similar or lower fees. Advice for Employer-Sponsored Defined Contribution Plan Advisor offers Client, through a separate co-advisory agreement, personalized and ongoing non-discretionary advice and management for assets held within the Client’s employer’s Page 8 of 37 defined contribution plan, using the available investment options within the employer’s plan. Enrolled Clients will receive personalized and ongoing investment advice for the enrolled account(s) via an online ‘dashboard’. The Advisor’s co-advisory partner is an “internet only” investment adviser registered with the SEC and is unaffiliated with Advisor or its IARs. At or before entering into the co-advisory agreement, the Advisor will deliver electronically to the Client a copy of the co-advisor’s ADV Part 2A and other required disclosure documents. The required disclosure documents are also available on-demand through the co-advisory partner’s online dashboard. Assets Under Management As of December 31, 2024, we manage approximately $267,384,088 of Client assets on a discretionary basis. Item 5 Fees and Compensation Financial Planning Services Fees Advisor charges fixed fees and/or hourly fees for financial planning services. Advisor uses the following financial planning fee schedules: Fixed Fees: Advisor may charge a fixed fee of up to $10,000.00, for broad-based planning services. For example, a Client with limited assets who hires the Firm for retirement planning may pay a fee of $1,000.00, while a Client with a complex financial situation who hires the Firm for a broad-based plan that includes a retirement plan, insurance review, tax planning, estate planning, cash flow planning, and education goal planning may pay a fee of $10,000.00. In limited circumstances, the total cost could potentially exceed $10,000.00. In these cases, we will notify the Client and may request that the Client pay an additional fee. All financial planning fees are negotiated based on the scope of services and will be reflected in the Financial Planning Agreement with Advisor. Certain Associated Persons of Advisor may assist other financial professionals, attorneys, CPAs, etc., engaged by the Client, by collecting and providing Client financial data and performing certain administrative functions on behalf of the engaged financial professional. Advisor may receive compensation for the performance of these duties. It is expected that any other professional being hired by the Client will show in an itemized bill to the Client of any compensation received by the Advisor. Fees for services provided by Non-Associated Persons or engaged external financial professionals should be made out directly to those individuals or their Firm, and not to Advisor Page 9 of 37 or Associated Persons. Certain external advisers to the Advisor may also be licensed as a financial professional, CPA, EA, etc. A Client may choose to engage these external professionals in this additional role but is not required to do so. Any payment made by the Client to an adviser for services performed in this separate role is separate and distinct from fees paid for advisory services. External Advisers offering services as separate financial professionals are doing so independently of the Advisor. Hourly Fees: Advisor through their Associated Persons may charge an hourly fee of up to $200 for Clients who request specific services (such as a modular plan or hourly services) and do not want a broad-based written financial plan. Before engaging the Advisor to provide financial planning services, the Client must enter into a written Agreement with the Advisor. The Financial Planning Agreement will set forth the terms and conditions of the engagement and describe the scope of the services to be provided and the portion of the fee that is due from the Client. Generally, the Advisor requires a prepayment of up to 50% of the fee with the remaining balance due upon completion of the agreed-upon services. For Financial Planning Services, the Advisor does not require prepayment of more than $1,200 for services that will not be completed within six months. Hourly fees charged for specific services are payable as invoiced. All fees for financial planning must be made payable to Optivise Advisory Services, LLC. Either party may terminate the Financial Planning Agreement by written notice. The process to terminate the Financial Planning Agreement is outlined in the agreement document itself. In the event the Client terminates the Advisor Financial Planning Agreement, the balance of Advisor unearned fees (if any) shall be refunded to the Client within 15 business days from receipt of the written termination request. Management Advice and Services for Employer-Sponsored Defined Contribution Plans Clients who enroll in this service may be charged a monthly recurring fee of between $30.00 to $200.00 per account. The fee is collected through an automated billing system created by the Advisor’s co-advisory partner and Stripe, Inc (a third-party payment processor). the Client pays this fee via a credit or debit card that is kept on the Stripe system. The Client may cancel this fee and terminate this service at any time for any reason. The Advisor partners with a third- party Investment Advisor to assist in delivering this service to Clients. Advisor compensates the co-advisory partner based on subscription fees generated. Portfolio Management Services If you decide to engage the Advisor for portfolio management services, we will charge an annual fee based upon a percentage of the market value of the assets being managed. Our fee Page 10 of 37 for these services is outlined in the following schedules: Non-Options-Based Account: Options-based Account: Maximum annualized fee 1.80% Maximum annualized fee 1.95% Please note that our fees are negotiable and will be reflected in the Investment Advisory Agreement with Client. The fee paid by the Client(s) will be reflected in the custodian’s monthly or quarterly statement. Neither the Advisor nor its IARs have the authority to increase the maximum annualized fee schedules listed above at their discretion. IAR compensation is either the remainder of the annual advisory fee after platform fees, Advisor fees, sub-advisory fees, and custodial fees are satisfied or as a percentage payout agreed upon between the Advisor and the IAR of the total advisory fees charged to the Client. Fees may be deducted by the custodian, a third-party designated service provider, or internal operations at Advisor under the terms of the Advisory agreement signed by both the Client and Advisor. Fees are billed monthly in arrears from Client(s) accounts and are based on the average daily balance of the account(s) during the preceding month. The Client may direct the custodian or designated service provider to debit advisory fees from one specific account for all accounts managed by the Advisor. If sufficient cash is not available to pay fees, securities in an amount equal to or necessary to satisfy the balance of the unpaid fees will be sold. If securities are sold in certain types of accounts, the transaction may cause a taxable event. The advisor may change the Advisory fee at any time upon 30 days written notice to the Client. In the event the Client has an ERISA-governed plan, the fee modification must be approved in writing by the Client. If a designated service provider is used to deduct Advisor’s fee, the Client will authorize this by signing a limited power of attorney (LPOA) authorizing this action and the LPOA will be remitted to the Client’s custodian. Advisory fees are generally deducted directly from the Client’s account and the Client must provide authorization to the custodian or service provider. The qualified custodian holding the Client’s funds and securities will send the Client an account statement not less than quarterly. This statement will detail account activity. Please review each statement for accuracy. Advisor will have access to a copy of the Client’s account statements from the custodian. The Client(s) is/are responsible for reviewing and notifying Advisor if they have any question(s) about the accuracy of the fee calculation. If the Client has any questions or concerns about their custodial statement or the fees associated with their Advisor account, they should immediately contact their Associated Person or Advisor. The contact information for the Advisor’s compliance department is provided on the cover page of this Brochure. The Client may instruct Advisor to debit advisory fees for multiple accounts from one specific account. Such instructions must be Page 11 of 37 sent to the Advisor in writing and will remain in force until revoked by the Client in writing. Under unique and severe circumstances, Advisor may allow Clients to be directly billed for advisory fees. If such an arrangement is authorized, the Client will receive a monthly invoice for the previous month’s advisory services. The invoice is due upon receipt. Unpaid invoices of more than 30 calendar days may result in Advisor terminating its advisory relationship with the Client(s). All fees paid for investment advisory services are in addition to, and separate and distinct from, the fees and expenses charged by exchange-traded funds, mutual funds, third-party money managers, Broker/Dealers, and/or custodians hired by or on behalf of the Client. Such fees and expenses are described in each exchange-traded fund and mutual fund’s prospectus, each third-party money manager’s Form ADV Brochure or similar disclosure document, and by any Broker/Dealer hired by/for the Client. If a mutual fund also imposes sales charges, a Client may incur an initial or deferred sales charge as described in the mutual fund’s prospectus. A Client using Advisor may be precluded from using certain mutual funds or separate account managers because they may not be offered by the selected custodian(s). For specific legacy (prior to March 2023) Clients, the Advisor participates as a solicitor for various money managers that may offer a Wrap Fee Program. In these limited cases, the Advisor may participate as a solicitor in the money manager’s Wrap Fee Program. Each custodian, third-party administrator, or similar party contracted by the Advisor to perform certain administrative functions on the Client’s account may be compensated out of the Client’s account for services performed. (e.g., annual account fee, wire fee, return check fee, etc.) These service fees are established by each entity. Advisor does not share in any portion of these fees. Because these fees are subject to change without our knowledge or consent, a listing is not published in this document. If you would like to obtain a listing of these fees, please contact your Associated Person or the Advisor. Advisor or its Associated Persons may have an incentive to recommend one sub-advisor over another sub-advisor with whom it has less favorable compensation arrangements or other advisory programs offered by sub-advisors with which it has no compensation arrangements. To address this conflict, the Firm has adopted a Code of Ethics that obliges all associated persons to deal fairly with all Clients when taking investment action and to uphold their fiduciary duty and put the Client's interest first. Clients do not have to use the services of any sub-advisor we recommend. Certain fees charged to a Client by the Advisor may be reduced under individual circumstances, based on the number of assets under management, the complexity of Client goals and Page 12 of 37 objectives, and level of services provided. As described above, the fees are charged based upon assets under management, calculated monthly in arrears at the set fee schedule, and are not based on a share of capital gains or capital appreciation of the funds or investment solution recommended to a Client. Please note that all custodial trading fees are assessed directly by the custodian. The trading fee is assessed per transaction and is based on the type of security that is being bought or sold. Custodians may offer a discount on buy and sell transactions when a Client selects to receive electronic statements and trade notifications instead of being mailed a paper copy. For more information on this matter, please contact your Associated Person. Advisor may assess an annual account technology fee of up to $100 per account, annually. This fee is a direct passthrough of the expenses associated with providing account aggregation, reporting, and other technology services. Important Disclosure – Custodian Investment Programs: Please be advised that the Firm utilizes Axos Advisor Services (“AXOS”) PKA E*TRADE Advisory Services (“EAS”), Altruist Financial, LLC (“Altruist”), Matrix Trust Company (“Matrix”), Fidelity Institutional Wealth Services (“Fidelity”) , Charles Schwab Corporation (Schwab”), and TD Ameritrade Institutional (“TDA”) as its primary custodians, which are described in detail under in this brochure. Under these arrangements, we can access a wide range of investment programs offered by our custodian, which may create conflicts of interest through certain compensation and fees. Please note that the Firm only offers its advisory services through accounts custodied or held at AXOS, Fidelity, Altruist, Schwab, TDA, and Matrix (403b(9) accounts only). Any product that may be presented and/or offered to you as an investment, excluding precious metals that are client- custodied, which are not held at one of our approved custodians and has not been reviewed or approved by the Firm. For information on these types of products, you should contact the sponsoring company directly to decide if it is a suitable product for your situation as the Firm has not reviewed or approved these products. Please note the following: Limitation on Mutual Fund Universe for Custodian Investment Programs: As a matter of policy, we prohibit the receipt of revenue share fees, 12b-1 fees, from any mutual funds used for our advisory Clients’ portfolios. 12b-1 fees are an annual marketing or distribution fee on a mutual fund. The 12b-1 fee is considered an operational expense and is included in the fund’s expense ratio. If the Firm decides to take these 12b-1 fees in the future for our advisory Client’s portfolios, Page 13 of 37 please note the following: There are certain programs offered by our custodian in which the Firm participates that limit the types of mutual funds and mutual fund share classes to those in which our custodian has negotiated the receipt of 12b-1 and/or other revenue sharing fee payments from the mutual fund issuer or sponsor. As such, a Client’s investment options may be limited to those mutual funds and/or mutual fund share classes that pay 12b-1 fees and other revenue sharing fee payments, and the Client should be aware that the Firm is not selecting from among all mutual funds available in the marketplace when recommending mutual funds to the Client. Such fees are deducted from the Net Asset Value of the mutual fund and generally, all things being equal, cause the fund to earn lower rates of return than those mutual funds that do not pay revenue sharing fees. The Client is under no obligation to use such programs or mutual funds. Although many factors will influence the type of fund to be used, the Client should discuss with their IAR whether a share class from a comparable mutual fund with a more favorable return to investors is available that does not include the payment of any 12b-1 or revenue sharing fees given the Client’s individual needs and priorities and expected transaction costs. Additionally, the receipt of such fees can create conflicts of interest in instances. Where our IAR is also licensed as a registered representative of a broker-dealer and receives a portion of 12b-1 and or revenue sharing fees as compensation – such compensation creates an incentive for the IAR acting in their role as a representative of a broker-dealer to use programs that use funds that pay such additional compensation. Where the broker-dealer receives the entirety of the 12b-1 and/or revenue sharing fees and takes the receipt of such fees into consideration in terms of benefits it may elect to provide to the Firm, such benefits may or may not help some or all the Firm’s Clients. Regulatory Fees To pay for the execution of trades, regulatory Trading Activity Fees (TAF) may be added to certain applicable sales transactions. The Securities and Exchange Commission (SEC) regulatory fee is assessed on Client accounts for sell transactions, and a FINRA fee is assessed on Client accounts for sell transactions, for certain covered securities. All custodians recommended by Advisor are FINRA members. These fees recover the costs incurred by the SEC and FINRA, for supervising and regulating the securities markets and securities professionals. The fee rates vary depending on the type of transaction and the size of that transaction. For more information on the SEC and FINRA fees, please visit their websites: https://www.sec.gov/fast-answers/answerssec31htm.html http://www.finra.org/industry/trading-activity-fee Please note that any TAF fees collected are not retained by Advisor or custodian but are only collected by the custodian and remitted to the SEC or FINRA. External Compensation for the Sale of Securities to Clients Advisor’s IARs are compensated primarily by Advisor in the form of a percentage of fees generated from assets they place under Advisor’s platform. Page 14 of 37 Advisor’s IARs that are properly licensed may receive commission-based compensation for the sale of insurance products and other commission-based non-advisory products. These products are sold by Advisor’s financial professionals in their outside capacities as Licensed Insurance Agents and/or Registered Representatives of a Broker Dealer and not through their capacity as an IAR of Advisor. This and other potential conflicts of interest are described in more detail in Item 10 of this brochure. Additionally, from time to time, Optivise initiates incentive programs for its IARs. These programs may compensate them for attracting new assets and Clients promoting investment advisory services. Advisor may also start programs that reward representatives who meet total production criteria, take part in advanced training, and/or improve Client service. Representatives who take part in these incentive programs may be rewarded with cash and/or non-cash compensation, such as deferred compensation, bonuses, training symposiums, marketing support, and recognition trips. Advisor’s activities do not increase the Firm’s fee. Advisor may pay bonuses to prospective IARs to entice them to join Advisor and transition their current Clients to Advisor. Prospective Clients should be aware this practice may be viewed as a conflict of interest in that the recommendation to transition their advisory relationship to Advisor may be viewed as being in the best interest of Advisor and its IARs as opposed to the Client. The existence of additional compensation offered to an IAR as an enticement to register through the Advisor will be disclosed to the IAR’s existing Clients in writing upon solicitation. Advisor may, from time to time, enter into agreements with individuals and organizations, which may be affiliated or unaffiliated with Advisor, that refers Clients to Advisor in exchange for compensation. All such agreements will be in writing and follow the requirements of Federal or State regulations. If a Client is introduced to Advisor by a solicitor, Advisor may pay that solicitor a fee. While the specific terms of each agreement may differ, generally the compensation will be based upon Advisor engagement of new Clients and is calculated using a varying percentage of the fees paid to Advisor by such Clients. Any such fee shall be paid solely from Advisor investment management fee and shall not result in any additional charge to the Client. Each prospective Client who is referred to Advisor under such an arrangement will receive a copy of this brochure and a separate written disclosure document disclosing the nature of the relationship between the solicitor and Advisor and the amount of compensation that will be paid by Advisor to the solicitor. The solicitor must obtain the Client’s signature acknowledging receipt of the Advisor’s disclosure brochure and the solicitor’s written disclosure statement. Advisor may offer assistance, both financial and technical, to potential investment advisors to offer Advisor portfolios through a solicitor’s agreement or a sub-advisor agreement. This assistance is limited to aiding with regulatory filings and responses (through outside resources), Page 15 of 37 operational assistance, case design, and favorable access to third-party product vendors that may assist them in servicing their Clients. Item 6 Performance-Based Fees and Side-By-Side Management Neither Advisor nor our IARs accepts performance-based fees. Performance-based fees are based on a share of capital gains on or capital appreciation of the Client’s assets. Item 7 Types of Clients The Advisor generally offers investment advisory services to individuals, pension and profit- sharing plans and participants, trusts, estates, charitable organizations, other investment advisors, and other business entities. Clients who wish to open an advisory account with a sub- advisor will be subject to the minimum account balance requirements imposed by the sub- advisor. Item 8 Methods of Analysis, Investment Strategies, and Risk of Loss The following are different methods of analysis that we may use in providing you with investment advice: Fundamental Analysis – fundamental analysis is a technique that attempts to determine a security’s value by focusing on underlying factors that affect a company's actual business and its prospects. The term refers to the analysis of the economic well-being of a financial entity as opposed to only its price movements. Technical Analysis – technical analysis is a technique that relies on the assumption that current market data (such as charts of price, volume, and open interest) can help predict future market trends, at least in the short term. It assumes that market psychology influences trading and can predict when stocks will rise or fall. We, or a sub-advisor, may use one or more of the following investment strategies when advising you on investment and portfolio management: Page 16 of 37 Long Term Purchases – securities held for a minimum of one year. Short Term Purchases – securities held for less than one year. Trading – securities are sold within 30 days. Margin Transactions – margin strategies allow an investor to purchase securities on credit and to borrow on securities already in their custodial account. Interest is charged on any borrowed funds for the period that the loan is outstanding. Short Sales – short selling is the selling of a stock that the seller does not own. More specifically, a short sale is the sale of a security that is not owned by the seller, but that is promised to be delivered. The investment advice provided along with the strategies we suggest will vary depending on each Client’s specific financial situation and goals. This brief statement does not disclose all of the risks and other significant aspects of investing in financial markets. In light of the risks, the Client should fully understand the nature of the contractual relationship(s) into which the Client is entering and the extent of your risk exposure. Investing in securities involves the risk of loss that Clients should be prepared to bear. Certain investment strategies may not be suitable for certain members of the public. The Client should carefully consider whether the strategies employed will be appropriate for you in light of your experience, objectives, financial resources, and other relevant circumstances. General Investment Risk: All investments come with the risk of losing money. Investing involves substantial risks, including the possibility of the complete loss of principal plus other losses, and may not be suitable for all members of the public. Investments, unlike savings and checking accounts at a bank, are not insured by any governmental agency to protect against market losses. Different market instruments carry different types and degrees of risk, and the Client should familiarize themselves with the risks involved in the particular market instruments the Client intends to invest in. Loss of Value: There can be no assurance that a specific investment will achieve its investment objectives and past performance should not be seen as a guide to future returns. The value of investments and the income derived may fall as well as rise, and investors may not recoup the original amount invested. Investments may also be affected by any changes in exchange control regulation, tax laws, withholding taxes, international, political, and economic developments, and government, economic, or monetary policies. Credit risk: This is the risk that an issuer of a bond could suffer an adverse change in financial condition that results in a payment default, security downgrade, or inability to meet a financial Page 17 of 37 obligation. Inflation Risk: This is the risk that inflation will undermine the performance of an investment and/or the future purchasing power of a Client's assets. Interest rate risk: The chance that bond prices overall will decline because of rising interest rates. International investing risk: Investing in the securities of non-U.S. companies involves special risks not typically associated with investing in U.S. companies. Foreign securities tend to be more volatile and less liquid than investments in U.S. securities and may lose value because of adverse political, social, or economic developments overseas, or due to changes in the exchange rates between foreign currencies and the U.S. dollar. Foreign investments are subject to settlement practices, as well as regulatory and financial reporting standards, that differ from those of the U.S. Liquidity risk: One common risk associated with private placements and Real Estate Investment Trusts (REITs) is a relative lack of liquidity due to the highly customized nature of the investment. Moreover, the full extent of returns is often not realized until maturity. Because of this, these products tend to be more of a buy-and-hold investment decision rather than a means of getting in and out of a position with speed and efficiency. Manager risk: The chance that the proportions allocated to the various securities will cause the Client’s account to underperform relevant benchmarks or other accounts with a similar investment goal. Portfolio Concentration: Accounts that are not diversified among a wide range of types of securities, countries, or industry sectors may have more volatility and are considered to have more risk than accounts that are invested in a greater number of securities because changes in the value of a single security may have more of a significant effect, either negative or positive. Accordingly, portfolios are subject to more rapid changes in value than would be the case if the Client kept a more diversified portfolio. Stock market risk: The chance that stock prices overall will decline. Stock markets tend to move in cycles, with periods of rising stock prices and periods of falling stock prices. Cyber Security risk: The risk that the Advisor, custodian, service provider, or company that is contained within a Client’s portfolio is subject to a service disruption or loses access to key data because of a cyber-attack. Such an attack would likely reduce a company’s value, resulting in a monetary loss for a Client, or prevent timely access to Client data which could delay execution of transactions or disbursement of funds. • Client is responsible for taking certain steps in maintaining the security of their electronic devices and email address(es). Such steps include, but are not limited to: Page 18 of 37 Install, update, and continually use an antivirus and antispyware software, and • Not sharing account passwords or login credentials, • Install all operating system updates and security alerts in a timely manner. • Each strategy offered through Advisor invests in one or more of the following classes of securities. Each has unique risk features that should be understood. Equity Securities Investing in individual companies involves inherent risk. The major risks related to the company’s capitalization, quality of the company’s management, quality and cost of the company’s services, the company’s ability to manage costs, efficiencies in the manufacturing or service delivery process, management of litigation risk, and the company’s ability to create shareholder value (i.e., increase the value of the company’s stock price). Foreign securities, in addition to the general risks of equity securities, have geopolitical risk, financial transparency risk, currency risk, regulatory risk, and liquidity risk. Mutual Fund Securities Investing in mutual funds carries inherent risk. The major risks of investing in a mutual fund include the quality and experience of the portfolio management team and its ability to create fund value by investing in securities that have positive growth, the amount of individual company diversification, the type and amount of industry diversification, and the type and amount of sector diversification within specific industries. Also, mutual funds tend to be tax- inefficient, and therefore investors may pay capital gains taxes on fund investments while not having yet sold the fund. Exchange-Traded Funds (“ETFs”) ETFs are investment companies whose shares are bought and sold on a securities exchange. An ETF holds a portfolio of securities designed to track a particular market segment or index. Some examples of ETFs are SPDRs®, streetTRACKS®, DIAMONDSSM, NASDAQ 100 Index Tracking StockSM (“QQQs SM”) iShares®, and VIPERs®. The funds could purchase an ETF to gain exposure to a portion of the U.S. or foreign market. The funds, as a shareholder of another investment company, will bear their pro-rata portion of the other investment company’s advisory fee and other expenses, in addition to their expenses. Investing in ETFs involves risk. Specifically, ETFs, depending on the underlying portfolio and its size, can have a wide price (bid and ask) spread, thus diluting, or negating any upward price movement of the ETF or enhancing any downward price movement. Also, ETFs require more frequent portfolio reporting by regulators and are thereby more susceptible to actions by hedge funds that could harm the Page 19 of 37 price of the ETF. Certain ETFs may employ leverage, which creates additional volatility and price risk depending on the amount of leverage utilized, the collateral, and the liquidity of the supporting collateral. Further, the use of leverage (i.e., employing the use of margin) generally results in additional interest costs to the ETF. Certain ETFs are highly leveraged and therefore have additional volatility and liquidity risk. Volatility and liquidity can severely and negatively impact the price of the ETF’s underlying portfolio securities, thereby causing significant price fluctuations of the ETF. Corporate Debt, Commercial Paper, and Certificates of Deposit Fixed income securities carry additional risks than those of equity securities described above. These risks include the company’s ability to retire its debt at maturity, the current interest rate environment, the coupon interest rate promised to bondholders, legal constraints, jurisdictional risk (U.S or foreign), and currency risk. If bonds have maturities of ten years or greater, they will likely have greater price swings when interest rates move up or down. The shorter the maturity the less volatile the price swings. Foreign bonds also have liquidity and currency risk. Commercial paper and certificates of deposit are generally considered safe instruments, although they are subject to the level of general interest rates, the credit quality of the issuing bank, and the length of maturity. For certificates of deposit, depending on the length of maturity there can be prepayment penalties if the Client needs to convert the certificate of deposit to cash before maturity. Municipal Securities Municipal securities carry additional risks than those of corporate and bank-sponsored debt securities described above. These risks include the municipality’s ability to raise additional tax revenue or other revenue (in the event the bonds are revenue bonds) to pay interest on its debt and to retire its debt at maturity. Municipal bonds are generally tax-free at the federal level but may be taxable in individual states other than the state in which both the investor and the municipal issuer are domiciled. Corporate Debt Obligations Corporate debt obligations include corporate bonds, debentures, notes, commercial paper, and other similar corporate debt instruments. Companies use these instruments to borrow money from investors. The issuer pays the investor a fixed or variable rate of interest and must repay the amount borrowed at maturity. Commercial paper (short-term unsecured promissory notes) is issued by companies to finance their current obligations and normally has a maturity of less than nine months. Additionally, the Firm may also invest in corporate debt securities registered Page 20 of 37 and sold in the United States by foreign issuers (Yankee bonds) and those sold outside the U.S. by foreign or U.S. issuers (Eurobonds). Variable Annuities Advisor offers a variable annuity model through various insurance companies. The investment selections for the variable annuity may be limited to the choices offered through the specific product. Specifics regarding the annuity are found in the annuity prospectus and application documents. Variable Annuities are long-term financial products designed for retirement purposes. In essence, annuities are contractual agreements in which payment(s) are made to an insurance company, which agrees to pay out an income or a lump-sum amount at a later date. There are contract limitations and charges associated with annuities, administrative fees, and charges for optional benefits. They also may carry early withdrawal penalties and surrender charges and carry additional risks such as the insurance carrier's ability to pay claims. Moreover, variable annuities carry investment risks like mutual funds. Investors should carefully review the terms of the variable annuity contract before investing. Variable annuities use variable sub-account that a client may allocate a percentage of their investment to. Variable sub-account operates similarly as mutual funds, but the internal fees and expenses of variable sub-accounts are usually higher than their mutual fund counterpart. Fixed and Index Annuities Advisor offers fixed and index annuity through various insurance companies. Specifics regarding the annuity are found in the annuity contract and application documents. Annuities are long- term financial products designed for retirement purposes. In essence, annuities are contractual agreements in which payment(s) are made to an insurance company, which agrees to pay out an income or a lump-sum amount at a later date. There are contract limitations, fees, and charges associated with annuities, administrative fees, and charges for optional benefits. They also may carry early withdrawal penalties and surrender charges and carry additional risks such as the insurance carrier's ability to pay claims. Margin Leverage Although Advisor does not recommend the use of leverage to all Client, please be advised that if a Client invests in a model that utilizes margin leverage, either through direct margin or through the use of investments that employ margin leverage, please review the following: The use of margin leverage enhances the overall risk of investment gain and loss to the Client’s investment portfolio. For example, investors can control $2 of a security for $1. So, if the price of a security rises by $1, the investor earns a 100% return on their investment. Conversely, if the security declines by $.50, then the investor loses 50% of their investment. The use of Page 21 of 37 margin leverage entails borrowing which results in additional interest costs to the investor. Broker-dealers who carry customer accounts require a minimum equity requirement when Clients utilize margin leverage. The minimum equity requirement is stated as a percentage of the value of the underlying collateral security with an absolute minimum dollar requirement. For example, if the price of a security declines in value to the point where the excess equity used to satisfy the minimum requirement dissipates, the broker-dealer will require the Client to deposit additional collateral to the account in the form of cash or marketable securities. A deposit of securities to the account will require a larger deposit, as the security being deposited is included in the computation of the minimum equity requirement. Additionally, when leverage is utilized, and the Client needs to withdraw cash, the Client must sell a disproportionate amount of collateral securities to release enough cash to satisfy the withdrawal amount based upon similar reasoning as cited above. Regulations concerning the use of margin leverage are established by the Federal Reserve Board and vary if the Client’s account is held at a broker-dealer versus a bank custodian. Broker-dealers and bank custodians may apply more stringent rules as they deem necessary. Certain money managers and investment models may utilize ETFs and/or mutual funds that utilize leverage, either positive or negative, as a normal part of their investment philosophy. Information on this practice may be obtained from the ETFs or mutual funds prospectus. Short-Term Trading Although Advisor, as a general business practice, does not utilize short-term trading, there may be instances in which short-term trading may be necessary or an appropriate strategy. In this regard, please read the following: There is an inherent risk for Clients who trade frequently in that high-frequency trading creates substantial transaction costs that in the aggregate could negatively impact account performance. Short Selling Advisor generally does not engage in short selling but reserves the right to do so in the exercise of its sole judgment. Short selling involves the sale of a security that is borrowed rather than owned. When a short sale is affected, the investor is expecting the price of the security to decline in value so that purchase or closeout of the short sale can be affected at a significantly lower price. The primary risks of effecting short sales are the availability to borrow the stock, the unlimited potential for loss, and the requirement to fund any difference between the short credit balance and the market value of the security. Page 22 of 37 Technical Trading Models Technical trading models are mathematically driven based upon historical data and trends of domestic and foreign market trading activity, including various industry and sector trading statistics within such markets. Technical trading models, through mathematical algorithms, attempt to identify when markets are likely to increase or decrease and identify appropriate entry and exit points. The primary risk of technical trading models is that historical trends and past performance cannot predict future trends, and there is no assurance that the mathematical algorithms employed are designed properly, updated with new data, and can accurately predict future market, industry, and sector performance. Some market timing strategies that are employed are designed to be reactive indicators and therefore are not designed to avoid all losses. Option Strategies Various option strategies give the holder the right to acquire or sell underlying securities at the contract strike price up until the expiration of the option. Each contract is generally worth 100 shares of the underlying security. Options entail greater risk but allow an investor to have market exposure to a particular security or group of securities without the capital commitment required to purchase the underlying security or group of securities. Additionally, options allow investors to hedge security positions held in the portfolio. For detailed information on the use of options and option strategies, please contact the Options Clearing Corporation for the current Options Risk Disclosure Statement. Advisor as part of its investment strategy may employ the following option strategies: ▪ Covered call writing ▪ Long call options purchases ▪ Long put options purchases ▪ Option spreading Covered Call Writing Covered call writing is the sale of in-, at-, or out-of-the-money call option against a long security position held in the Client portfolio. This type of transaction is used to generate income. It also serves to create downside protection in the event the security position declines in value. Income is received from the proceeds of the option sale. Such income may be reduced to the extent it is necessary to buy back the option position before its expiration. This strategy may Page 23 of 37 involve a degree of trading velocity, transaction costs, and significant losses if the underlying security has a volatile price movement. Covered call strategies are generally suited for companies with little price volatility. Long Call Option Purchases Long call option purchases allow the option holder to be exposed to the general market characteristics of a security without the outlay of capital necessary to own the security. Options are wasting assets and expire (usually within nine months of issuance), and as a result, can expose the investor to a significant loss. Long Put Option Purchases Long put option purchases allow the option holder to sell or “put” the underlying security at the contract strike price at a future date. If the price of the underlying security declines in value, the value of the “long put” option increases. In this way, long puts are often used to hedge a long stock position. Options are wasting assets and expire (usually within nine months of issuance), and as a result, can expose the investor to a significant loss. Option Spreading Call option spreading usually involves the purchase of a call option and the sale of a call option at a higher contract strike price, both having the same expiration month. The purpose of this type of transaction is to allow the holder to be exposed to the general market characteristics of a security without the outlay of capital to own the security and to offset the cost by selling the call option with a higher contract strike price. In this type of transaction, the spread holder “locks in” a maximum profit, defined as the difference in contract prices reduced by the net cost of implementing the spread. This is a long call spread position that represents a bullish posture on the underlying security. Put option spreading usually involves the purchase of a put option and the sale of a put option at a lower contract strike price, both having the same expiration month. The purpose of this type of transaction is to allow the holder to purchase protection on the underlying security and to partially offset the cost by selling the put option with a lower contract strike price. In this type of transaction, the spread holder has protection on the underlying that goes into the money at the higher strike and provides protection to the lower strike. This is a “long put” spread position that represents a bearish posture on the underlying security. Short Options spreads to involve the sale of a call or put and the purchase of a corresponding call or put at a strike price that is further from the money than the call or put that was sold, both having the same expiration month. This transaction is called a ‘credit spread’ because it produces a net credit to the account of the investor. The maximum profit is the credit that was collected by the investor. The maximum loss is the difference in contract Page 24 of 37 prices reduced by the net proceeds collected by the investor when implementing the spread. This is a bullish position when selling a spread with puts and a bearish position when selling a spread with calls. Security-Specific Material Risks There is an inherent risk for Clients who have their investment portfolios heavily weighted in one security, one industry or industry sector, one geographic location, one investment manager, and/ or one type of investment instrument (equities versus fixed income). Clients who have diversified portfolios, as a general rule, incur less volatility and therefore less fluctuation in portfolio value than those who have concentrated holdings. Concentrated holdings may offer the potential for higher gain, but also offer the potential for significant loss. Item 9 Disciplinary Information Registered investment advisors must disclose all material facts regarding any legal or disciplinary events that would be material to your evaluation of us or the integrity of our management. Advisor has no history of, or pending material, legal or disciplinary events, by our Firm or its managing members. Information regarding IAR disciplinary information is found on their individual ADV 2B brochure supplement. Item 10 Other Financial Industry Activities or Affiliations Neither Advisor, nor its affiliates, are registered Broker/Dealers, nor is there a pending application. Neither Advisor, nor its affiliates, are registered as a commodity firm, futures commission merchant, commodity pool operator, or commodity trading advisor, nor is there a pending application. Michael R. Wallin, Certified Financial Planner™ (“CFP®”), is the Managing Member and an IAR of Advisor, and Mr. Allen Hargis, Certified Public Accountant (“CPA”), is a Member and IAR of Advisor. Michael R. Wallin and Allen Hargis are owners of Wallin & Hargis, through Page 25 of 37 which they market investment advisory and financial planning services. Mr. Wallin is also a member-owner of Financial Architects & Consultants LLC, a firm that provides financial planning design and software for independent financial advisers, investment advisors, insurance agencies, and Broker/Dealers. Allen P. Hargis, Member, is a Certified Public Accountant (“CPA”). Any compensation derived from his tax and accounting services is separate and apart from any activity performed through or with Advisor. Mr. Hargis is also a minority owner in Financial Architects & Consultants, LLC a firm that provides financial planning design and software for independent financial advisers, investment advisors, insurance agencies, and Broker/Dealers. Mr. Colquette, is a Member and IAR of Advisor. He is a Certified Public Accountant (“CPA”), a Personal Financial Specialist (“PFS”), and is the owner of the Colquette Group, LLC, through which he markets investment advisory and financial planning services. Advisor offers compliance and operational consulting services, as well as access, to bundled technology and platform access to other investment advisors which are collectively referred to as Advisory Institutional Services (“AIS”). Advisor does not charge a separate fee for its compliance and operational consulting services that Advisor provides. Investment advisors will receive a charge for technology or platform services which varies based on the items selected. Investment advisors that elect to retain outside consultants such as marketing or CPA services will engage with those providers directly. Advisor does not receive a referral fee or any type of remuneration from outside consultants that an investment advisor elects to use. This creates a conflict for investment advisors who use the services of AIS that receive a discount on the cost for such services or discounts on other related services and technology due to their doing business with Advisor since a Client may pay different fees as a result of the investment advisor choosing to do business with Advisor as a result. Investment advisors are under no obligation to use any service offered through AIS. Advisor has developed and maintains certain investment models that are offered to clients. Advisor receives a management fee, of the same nature that its sub-advisors receive, for the management of assets placed within these models. This creates a conflict of interest due to the financial incentive for Advisor to recommend their models over the models of others. To address this conflict, Advisor has adopted a Code of Ethics that obliges all associated persons to deal fairly with all Clients, to uphold their fiduciary duty at all times, and to put the Client’s interest first. Client allocation decisions are generally made by the IAR associated with the Page 26 of 37 account, subject to suitability oversight. IARs are not required to use any models managed by Advisor and do not receive additional compensation for using Advisor’s models. Please note that each model has an associated model fee that is set by the model manager and the use of lower-cost models has the potential to increase the compensation received by the IAR. Advisor subscribes to LifeArcPlan®, a data gathering and integration tool, designed by Financial Architects & Consultants, LLC and owned in part by Michael Wallin and Allen Hargis. The compensation arrangement presents a conflict of interest due to a financial incentive to utilize the services of an affiliated firm. To address this conflict, Advisor has adopted a Code of Ethics that obliges all associated persons to deal fairly with all Clients, to uphold their fiduciary duty at all times, and to put the Client’s interest first. Mr. Wallin is a licensed insurance agent and owner member of AdvisorWorx, LLC, an insurance marketing organization. All IARs associated with Advisor are required to submit all life, annuity, and hybrid insurance products through AdvisorWorx to allow Advisor oversight of this activity. Please be advised that there is a potential conflict of interest in that AdvisorWorx and in turn, Mr. Wallin may receive higher compensation for clients using an insurance solution instead of an advisory solution to achieve their objectives. To address this conflict, Advisor has adopted a Code of Ethics that obliges all associated persons to deal fairly with all Clients, to uphold their fiduciary duty at all times, and to put the Client’s interest first. Insurance Product Recommendations Through our affiliate AdvisorWorx, LLC, our financial professionals can sell other products or provide services outside of their role as investment adviser representatives with us. Due to the firm’s financial planning philosophy, it is common for our financial professionals to recommend that clients utilize insurance products (for example, a fixed index annuity (“FIA”)) as part of the client’s overall financial plan in lieu of separately managed accounts (specifically, in lieu of cash and fixed income asset classes). You should be aware that there are a number of conflicts of interests that are present due to our planning philosophy and recommendations to utilize insurance products in this nature. You may therefore work with your financial professional in both their capacity as an investment adviser representative of Optivise Advisory Services, as well as in their capacity as an insurance agent through our affiliate AdvisorWorx, LLC. As such, your Optivise Advisory Services financial professional, in their dual capacity as an IAR and insurance agent, may advise you to purchase insurance products (general disability insurance, life insurance, annuities, and other insurance products to you), and then assist you in implementing the recommendations by selling you those same products through our affiliated insurance agency. For the reasons described below, this creates a variety of conflicts of interest that you should be aware of. Page 27 of 37 • Commissions: Although Optivise Advisory Services and its investment adviser representatives owe you a fiduciary duty, it should be noted that the receipt of a commission provides a variety of incentives for our affiliate and our shared financial professionals to recommend these products. For example, your financial professional will earn a larger commission the more assets are invested in an annuity, therefore they are economically incentivized to recommend that you purchased an annuity over placing those assets in a brokerage or advisory account, which may provide lower total compensation. Our financial professional could also be incentivized to recommend a product that pays a commission now, versus an advisory product that pays fees over a longer period of time. As an example, all other variables held equal, a 5% commission paid by an insurance company upon sale of a $100,000 annuity product, may be more attractive to a financial professional than a one percent (1%) advisory fee charged on a $100,000 account paid over a period of five (5) years, despite the overall pre-tax compensation paid to the financial professional being equal. Note that some products pay a higher street or bonus commission than others, increasing this incentive and creating an economic incentive to favor higher fee-paying products. • Additional Compensation: AdvisorWorx, LLC, its affiliates, and our shared financial • professionals also receive additional compensation or incentives in the form of bonus commissions, gifts, meals or entertainment, reimbursement for training, marketing, education, advertising, or travel expenses associated with sponsored conferences or events. The exact compensation cannot be accurately calculated at the time of recommendation because they rely on sales goals, but you should be aware that there are a variety of forms of indirect compensation paid by carriers and insurance marketing organizations, and this compensation creates a conflict of interest. In addition, each of the individual insurance carriers that our financial professionals work with may also separately provide incentive-based bonuses or awards in exchange for sales-related production over specific periods of time, which is a conflict of interest. They may also provide indirect compensation by providing marketing assistance, business development tools, technology, back office/operations support, business succession planning, business conferences, and incentive trips. These incentive programs do not directly affect fees paid by the client. Although some of these services can benefit a client, other services obtained by our IARs such as marketing assistance, business development, and incentive trips, will not benefit an existing client and is a conflict of interest. • At times, our financial professionals receive expense reimbursement for travel and/or marketing expenses from distributors of investment and/or insurance products. Travel expense reimbursements are a result of attendance at due diligence and/or investment training events hosted by product sponsors. Marketing expense reimbursements are the result of informal expense sharing arrangements in which product sponsors will underwrite costs incurred for marketing, such as client appreciation events, advertising, publishing, and seminar expenses. Although receipt of these travel and marketing Page 28 of 37 expense reimbursements are not predicated upon specific sales quotas, the product sponsor reimbursements are made by those sponsors for which sales have been made or for which it is anticipated sales will be made. This creates a conflict of interest in that there is an incentive to recommend certain products and investments based on the receipt of this compensation instead of what is in the best interest of clients. • Exchanges & Replacement Recommendations: Your financial professional may recommend that you exchange or replace an existing annuity with a new annuity if they believe it is appropriate. You should be aware that the firm and financial professional receive additional commission when an exchange or replacement is made, in the form of commissions and bonuses, and other additional compensation described above. You may also incur a surrender charge on the old annuity. The new purchase be also subject to the commencement of a new surrender period, lose existing benefits, such as accumulated value, death, living or other contractual benefits, or be subject to increased fees, or additional charges for riders and similar product enhancements. • Other Issues: There are other conflicts present as well. Optivise Advisory Services and its insurance agency AdvisorWorx, LLC utilize the services of a third-party insurance marketing organization ("IMO") to select the appropriate product for our clients. The purpose of the IMO is to assist us in finding the insurance product that best fits the client’s situation, although the IMO and insurance carrier may also offer special bonus or incentive compensation to our firm and our investment adviser representatives when they act in their separate capacities as insurance agents when they meet certain overall sales goals by placing annuities and/or other insurance products through the IMO. This creates a conflict of interest for the firm and our financial professionals in utilizing the products recommended by the IMO. The sale of commission-based products is supervised by the firm’s Supervision Team, and the firm makes periodic reviews of its insurance recommendations to ensure that our financial professionals act in accordance with our fiduciary duty. If you have any questions or concerns about annuity recommendations made during the financial planning process, we encourage you to immediately bring them to the attention of the Supervision Team or the CCO. Finally, you should be aware that there are other insurance products that are offered by other insurance agents other than those recommended by our financial professionals. You are under no obligation to implement any insurance or annuity transaction through our affiliate AdvisorWorx, LLC. Certain Associated Persons of Advisor may also offer physical gold and silver for Clients to purchase through designated third parties and receive a commission for these activities. Clients are advised that any fees paid to the Firm for advisory services are separate and distinct from commissions earned by the Associated Person for any gold or silver that the Client may purchase through the Associated Person. Clients are under no obligation or requirement to purchase these products from any IAR associated with Advisor. To address this conflict, Advisor Page 29 of 37 has adopted a Code of Ethics that obliges all associated persons to deal fairly with all Clients, to uphold their fiduciary duty at all times, and to put the Client’s interest first. Certain Associated Persons of Advisor may also be Registered Representatives of unaffiliated Broker/Dealers. These dually licensed individuals disclose this relationship to all advisory Clients at, or before, the establishment of an advisory relationship. Disclosure is made verbally and via the IAR’s ADV Part 2B and other marketing and advertising materials, such as specific disclosures on the IAR’s business card, website, or social media sites. Dual registration may create a conflict of interest for the IAR in the timing of momentary compensation received. To address this conflict, Advisor has adopted a Code of Ethics that obliges all associated persons to deal fairly with all Clients, to always uphold their fiduciary duty, and to put the Client’s interest first. Item 11 Code of Ethics, Participation, or Interest in Client Transactions and Personal Trading Description of Our Code of Ethics Advisor has adopted a Code of Ethics (the “Code”) to address investment advisory conduct. The Code focuses primarily on fiduciary duty, personal securities transactions, insider trading, gifts, and conflicts of interest. The Code includes Advisor’s policies and procedures developed to protect the Client’s interests concerning the following topics: • The duty at all times to place the interests of Clients first; • The requirement that all personal securities transactions be conducted in such a manner as to be consistent with the code of ethics; • The responsibility to avoid any actual or potential conflict of interest or misuse of an employee’s position of trust and responsibility; • The fiduciary principle that information concerning the identity of security holdings and financial circumstances of Clients is confidential; and • The principle that independence in the investment decision-making process is paramount. A copy of the Advisor’s Code of Ethics is available upon request to the Chief Compliance Officer at the Advisor’s principal office address. The address is listed on the cover page of this document. Page 30 of 37 Personal Trading Practices At times Advisor and/or its Associated Persons may take positions in the same securities as Clients, which may pose a conflict of interest with Clients. Advisor, and its Associated Persons, will generally be “last in” and “last out” for the trading day when trading occurs close to Client trades. We will not violate our fiduciary responsibilities to our Clients. Front running (trading shortly ahead of Clients) is prohibited. Should a conflict occur because of materiality (i.e. a thinly traded stock), the disclosure will be made to the Client(s) at the time of trading. Incidental trading not deemed to be a conflict (i.e., a purchase or sale which is minimal in relation to the total outstanding value, and as such would have a negligible effect on the market price), would not be disclosed at the time of trading. Item 12 Brokerage Practices For Advisor’s portfolio management programs, we recommend and request Clients to implement trades and maintain custody of assets through discount brokers. Currently, we recommend the services of AXOS, TDA, Matrix, Altruist, Schwab, and Fidelity. AXOS, TDA, Altruist, Schwab, and Fidelity are members of the Financial Industry Regulatory Authority ("FINRA"), the Securities Investor Protection Corporation ("SIPC"). AXOS, TDA, Matrix, Altruist, Schwab, and Fidelity offer independent investment advisors services, which include custody of Client securities, trade execution, clearance and settlement of transactions, and daily research and investment information. We are not affiliated with AXOS, TDA, Matrix, Altruist, Schwab, or Fidelity. Our IARs are not registered representatives of AXOS, TDA, Matrix, Altruist, Schwab, or Fidelity, and do not receive commissions or other compensation from recommending these services. Research and Other Soft Dollar Benefits Although not considered “soft dollar” compensation, we may receive benefits from our custodians for research services that include reports, software, and institutional trading support. There is no direct link between the Firm’s participation in these Institutional programs and the investment advice it gives to its Clients, although Advisor receives economic benefits through its participation in the programs that are typically not available to AXOS, TDA, Schwab, Altruist, and Fidelity’s retail investors. These benefits include the following products and services (provided without cost or at a discount): receipt of duplicate Client statements and confirmations; research related products and tools; consulting services; access to a trading desk serving advisor participants; access to block trading (which provides the ability to aggregate Page 31 of 37 securities transactions for execution and then allocate the appropriate shares to Client accounts); the ability to have advisory fees deducted directly from Client accounts; access to an electronic communications network for Client order entry and account information; access to mutual funds without transaction fees and to certain institutional money managers; discounts on compliance, marketing, research, technology, and practice management products or services provided to Advisor by third-party vendors. Some of the products and services made available by our custodians through the programs may benefit Advisor but may not benefit its Client’s accounts. These products or services may assist Advisor in managing and administering the Client’s accounts, including accounts not maintained with a particular custodian. Other services made available by our custodians are intended to help Advisor manage and further develop its business enterprise. The benefits received by the Firm or its personnel through participation in the programs do not depend on the number of brokerage transactions directed to a particular custodian. As part of its fiduciary duties to Clients, the Firm endeavors at all times to put the interests of its Clients first. Clients should be aware, however, that the receipt of economic benefits by the Advisor or its related persons, in and of itself, creates a potential conflict of interest and may indirectly influence the Advisor’s choice of AXOS, TDA, Schwab, Altruist, or Fidelity for custody and brokerage services. In selecting a broker-dealer based on discretionary authority, Advisor will endeavor to select those brokers or dealers that will provide the best services at the lowest commission rates possible. The reasonableness of commissions is based on several factors, including the broker’s ability to provide professional services, competitive commission rates, volume discounts, execution price negotiations, the reputation, experience, and financial stability of the broker or dealer, and the quality of service rendered by the broker or dealer in other transactions. Best execution is not measured solely by reference to commission rates. Paying a broker, a higher commission rate than another broker might charge is permissible if the difference in cost is reasonably justified by the quality of the brokerage services offered. Additionally, Advisor may cause the account to pay a higher commission in recognition of the value of “research services” and additional brokerage products and services a broker-dealer has provided or may be willing to provide. Directed Brokerage The Client may direct brokerage to a specified Broker/Dealer other than the firm recommended by Advisor. If a Client directs Advisor to use a particular Broker/Dealer, the requested Broker/Dealer may not be authorized to negotiate commissions and may not be able to obtain volume discounts or best execution. Additionally, under these circumstances, a disparity in commission charges may exist on the commissions charged to Clients who direct the Advisor to use a particular Broker/Dealer. Brokerage for Client Referrals Page 32 of 37 We do not receive Client referrals from broker-dealers and custodians in which we have an institutional advisory arrangement. Also, we do not receive other benefits from a broker-dealer in exchange for Client referrals. Trade Aggregation (“Block Trading”) While individual Client advice is provided to each account, Client trades may be executed as a block trade. Advisor encourages its existing and new Clients to use AXOS, TDA, Matrix, Altruist, Schwab, or Fidelity. Only accounts in the custody of AXOS, TDA, Matrix, Altruist, Schwab, or Fidelity would have the opportunity to participate in aggregated securities transactions. All trades using AXOS, TDA, Matrix, Schwab, Altruist, or Fidelity may be aggregated and done under the name of the Advisor. The executing broker will be informed that the trades are for the account(s) of the Advisor’s Clients and not for Advisor itself. No advisory account within the block trade will be favored over any other advisory account, and thus, each account will participate in an aggregated order at the average share price and receive the same commission rate. The aggregation should, on average, reduce the costs of execution. The custodians execute on best-effort practice to not transact trades, which will result in higher cost of execution to a Client. AXOS, TDA, Matrix, Altruist, Schwab, or Fidelity will be notified of the amount of the trade for each account. Advisor and/or its Associated Persons may participate in block trades with Clients and may also participate on a pro-rata basis for partial fills, but only after the determination has been made that Clients will receive fair and equitable treatment. Item 13 Review of Accounts Portfolio Management Account Reviews Accounts are reviewed by the IAR assigned to the account or by the Advisor’s personnel if an IAR is not assigned to the account. The frequency of reviews is determined based on the Client’s investment objectives and reported changes in the Client(s)’ financial situation, but reviews are conducted no less frequently than once per year. More frequent reviews may also be triggered by a change in the Client’s investment objectives, tax considerations, large deposits or withdrawals, large purchases or sales, loss of confidence in corporate management, or changes in the macroeconomic climate. Advisor monitors the individual investments within each account each day the market(s) are open. Sub-advisor and model performance are reviewed, at a minimum, quarterly by the Investment Committee which manages the use and inclusion of sub-advisors and their models. Client(s) will receive account statements directly from their account(s) custodian on at least a Page 33 of 37 quarterly basis. Additionally, Advisor may provide Client(s) with performance reports designed to encapsulate and provide a summary of Client(s) account activity and performance against various benchmarks. Client(s) is advised that they should only rely on statements received from their custodian(s), as this represents their actual account activity. Performance reports are provided as a courtesy to Client(s) and do not replace statements generated by the custodian. Item 14 Client Referrals and Other Compensation Apart from the receipt of additional benefits from AXOS, TDA, Matrix, Altruist, Schwab, or Fidelity that we have disclosed under Item 12 above, we do not receive economic benefits from third parties in exchange for providing investment advice or other advisory services to our Clients. Advisor may organize various due diligence and educational seminars for its existing and prospective IARs and may invite such persons to attend such events free of charge or may subsidize their expenses for attending such an event. In some cases, Advisor also pays such persons’ travel expenses or a portion therein. Advisor may invite sub-advisors or service providers to these events as presenters or attendees. Sub-advisors or service providers may provide expense offsetting support to Advisor to defer the expenses of due diligence and educational seminars for Advisor’s existing and prospective IARs. Any expense offsetting support provided by a sub-advisor must be paid to the Advisor, not an IAR. Certain sub-advisors to Advisor have entered into a service agreement with Advisor to facilitate the creation of self-directed brokerage accounts that are managed by the sub-advisor. The compensation arrangement presents a conflict of interest due to a financial incentive to utilize the investment models associated with the sub-advisor. To address this conflict, the Advisor has adopted a Code of Ethics that obliges all associated persons to deal fairly with all Clients, to always uphold their fiduciary duty, and to put the Client’s interest first. Non-employee (outside) consultants, individuals, and/or entities, who are directly responsible for bringing a Client to Advisor, may receive compensation from the Firm. Such arrangements will comply with the requirements outlined in Rule 206(4)-3 of the Investment Advisers Act of 1940, including the requirement that the relationship between the solicitor and the investment advisor be disclosed to the Client at the time of the solicitation or referral. In these situations, all applicable state laws will also be observed. Under these arrangements, the Client does not Page 34 of 37 pay higher fees than Advisor’s normal/typical advisory fees. Associated Persons and staff of Advisor may attend due diligence and/or training events from current or prospective sub-advisors or product partners. These events may be paid for, in whole or in part, by the sponsoring party. Associated Persons of the Firm may enter into agreements with various organizations to identify qualified potential Clients. An Associated Person may agree to compensate that organization for receiving information about qualified potential Clients. Any compensation that the Associated Person may give to that organization, or directly to any individual within that organization, will be nominal and will be given for qualified potential Clients regardless of the potential Clients engages the Firm in an advisory relationship. Certain sub-advisors or product partners may offer to support Client events sponsored by individual IARs of Advisor. These events may be paid for, in whole or in part, by one or more sub-advisors or product partners. Item 15 Custody All Client funds, securities, and accounts are held at third-party custodians. Advisor does not take possession of a Client’s funds, securities, or accounts. However, each portfolio management Client will be asked to authorize the Firm with the ability to deduct its fees directly from the Client’s account. The Client’s custodian will also send a quarterly account statement, indicating the number of fees withdrawn from the Client’s Account. Clients may authorize Advisor to execute the movement of Client funds to or from third- party sources for the benefit of the Client by the use of a standing letter of authorization (“SLOA”). If a Client elects to use a SLOA, the Firm is viewed to have custody of those assets. The Firm and its custodians have implemented multiple safeguards when a Client uses a SLOA, as outlined in SEC No Action Letter 022117. Advisor urges Clients to carefully review their statements and notify the Firm of any discrepancies as soon as possible. All Client authorizations given by Client to Client’s custodian, such as trading, billing, and the movement of funds, may be revoked at any time by Client contacting Client’s custodian and revoking such authorization(s). Item 16 Investment Discretion Page 35 of 37 For Client accounts allocated to sub-advisor's model portfolios, the sub-advisor is responsible for security selection in a Client’s account. However, Advisor will assume discretionary authority to hire or fire the sub-advisor where such action is deemed to be in the Client's best interest. We also assume discretionary authority to reallocate Client assets into a different asset allocation model managed by the same or a different sub-advisor. The specific sub-advisor engaged to manage the Client’s account, or a portion of it, exercises discretionary authority and makes all allocation decisions within the accounts they manage. Certain IARs of Advisor, who have received approval from Advisor, may offer models directly managed by the IAR on discretion. These IARs have achieved one or more professional designations, have extensive trading experience, a documented security selection process, and/or acceptable verified performance. These models are normally only offered to Clients of an IAR who have transitioned with that IAR to Advisor and the IAR was previously directly managing the Client’s account at the IAR’s prior firm. Client may limit our discretionary authority if the Client wishes by setting a limit on the type of securities that can be purchased for the Client’s account. Client simply provides Advisor with the Client’s restrictions or guidelines in writing. Please refer to the “Advisory Business” section in this Brochure for more information on our discretionary management services. In some instances, Advisor may manage an account on a fully non-discretionary basis. In these accounts Advisor does not have the ability to make transactions or decisions related to the account without Client approval for each transaction. Item 17 Voting Client Securities Advisor does not vote proxies on behalf of Clients. Therefore, it is your responsibility to vote all proxies for securities held in your Account. You will receive proxies directly from the qualified Custodial Firm or transfer agent; we will not provide you with the proxies. You are encouraged to read through the information provided with the proxy-voting documents and make a determination based on the information provided. Item 18 Financial Information We are required in this Item to provide you with certain financial information or disclosures about Advisor’s, financial condition. Advisor does not require the prepayment of over $1,200, Page 36 of 37 six or more months in advance for the production of written financial plans. Additionally, Advisor does not have any financial commitment that impairs its ability to meet contractual and fiduciary commitments to Clients and has not been the subject of a bankruptcy proceeding. Item 19 Miscellaneous Trade Error Correction Procedures On infrequent occasions, an error may be made in a client account. For example, a security may be erroneously purchased for the account instead of sold. In these situations, the Firm generally seeks to rectify the error by placing the client account in a similar position as it would have been had there been no error. Depending on the circumstances, various corrective steps may be taken, including among others, canceling the trade or adjusting an allocation. Any gains or losses resulting from error correction will be placed in Advisor’s error correction account. Confidentiality Advisor views protecting its customers’ private information as a top priority and, under the requirements of the Gramm-Leach-Bliley Act, the Firm has instituted policies and procedures to ensure that customer information is kept private and secure. Advisor does not disclose any nonpublic personal information about its customers or former customers to any non-affiliated third parties, except as permitted by law. Advisor may share some information with its domestic and international service providers, including transfer agents, custodians, portfolio aggregation, broker-dealers, accountants, and lawyers. Advisor restricts internal access to nonpublic personal information about its clients to those employees who need to know that information to provide products or services to the Client. Advisor maintains physical and procedural safeguards that comply with state and federal standards to guard a client’s nonpublic personal information and ensure its integrity and confidentiality. As emphasized above, it has always been and will always be the Firm’s policy never to sell information about the current or former client(s), or their accounts, to anyone. It is also the Firm’s policy not to share information unless required to process a transaction, at the request of the Client, or as required by law. A copy of the Firm’s privacy policy notice will be provided to each client before, or contemporaneously with, the execution of the Advisory Agreement. Thereafter, the Firm will deliver a copy of the current privacy policy notice to its clients on an annual basis. If you have any questions on this policy, please contact Advisor. Page 37 of 37