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Optivise Advisory Services, LLC
Form ADV Part 2A
Corporate Address:
109 Holiday Court Suite A6
Franklin, TN 37067
Mailing Address:
100 Plaza Carmona Place
Hot Springs Village, AR 71909
Phone: 855-378-1806
Fax: 615-777-3357
Email: info@optivisehq.com
Brochure May 28, 2025
Optivise Advisory Services, LLC, is an investment advisor registered with the Securities and
Exchange Commission (hereinafter “SEC”). Registration with the SEC or any state securities
authority does not imply a certain level of skill or training.
This brochure provides information about the qualifications and business practices of Optivise
Advisory Services, LLC. If you have any questions about the contents of this brochure, please
contact us at (855) 378-1806. The information in this brochure has not been approved or
verified by the United States Securities and Exchange Commission or by any state securities
authority.
Additional information about Optivise Advisory Services, LLC. is available on the SEC’s website
at www.adviserinfo.sec.gov The Firm's SEC number is 801-115232.
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Item 2 Material Changes
The purpose of this page is to inform you of any material changes since the previous version of
this brochure.
Since our last update on March 26, 2024 we have updated most sections of this brochure to
include additional information regarding our business and Client’s should review all information
carefully.
Since our update on March 31, 2025 we have updated Item 17: Voting Client Securities to reflect
we do not and will not vote client securities or participate in any portion of the notice delivery
for securities voting. We will be updating the coding on client accounts with our qualified
custodian to accurately reflect this and ensure proxy materials are sent directly to you.
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Item 3 Table of Contents
Item 2 Material Changes .................................................................................................................................... 2
Contents
Item 3 Table of Contents .................................................................................................................................... 3
Establishing Advisory Services ........................................................................................................................ 6
Types of Services Offered ............................................................................................................................... 6
Wrap Fee Program ......................................................................................................................................... 7
Financial Planning Services ............................................................................................................................ 7
ERISA Plan Services ........................................................................................................................................ 8
Advice for Employer-Sponsored Defined Contribution Plan .......................................................................... 8
Assets Under Management ............................................................................................................................ 9
Item 5 Fees and Compensation .......................................................................................................................... 9
Financial Planning Services Fees .................................................................................................................... 9
Management Advice and Services for Employer-Sponsored Defined Contribution Plans .......................... 10
Portfolio Management Services ................................................................................................................... 10
Regulatory Fees ............................................................................................................................................ 14
External Compensation for the Sale of Securities to Clients ........................................................................ 14
Item 6 Performance-Based Fees and Side-By-Side Management .................................................................... 16
Item 7 Types of Clients ..................................................................................................................................... 16
Item 8 Methods of Analysis, Investment Strategies, and Risk of Loss ............................................................. 16
Equity Securities ........................................................................................................................................... 19
Mutual Fund Securities ................................................................................................................................ 19
Exchange-Traded Funds (“ETFs”) ................................................................................................................. 19
Corporate Debt, Commercial Paper, and Certificates of Deposit ................................................................ 20
Municipal Securities ..................................................................................................................................... 20
Corporate Debt Obligations ......................................................................................................................... 20
Variable Annuities ........................................................................................................................................ 21
Fixed and Index Annuities ............................................................................................................................ 21
Margin Leverage ........................................................................................................................................... 21
Short-Term Trading ...................................................................................................................................... 22
Short Selling ................................................................................................................................................. 22
Technical Trading Models ............................................................................................................................ 23
Option Strategies ......................................................................................................................................... 23
Covered Call Writing .................................................................................................................................... 23
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Long Call Option Purchases .......................................................................................................................... 24
Long Put Option Purchases .......................................................................................................................... 24
Option Spreading ......................................................................................................................................... 24
Security-Specific Material Risks .................................................................................................................... 25
Item 9 Disciplinary Information ........................................................................................................................ 25
Item 10 Other Financial Industry Activities or Affiliations ................................................................................ 25
Item 11 Code of Ethics, Participation, or Interest in Client Transactions and Personal Trading...................... 30
Description of Our Code of Ethics ................................................................................................................ 30
Personal Trading Practices ........................................................................................................................... 31
Item 12 Brokerage Practices ............................................................................................................................. 31
Research and Other Soft Dollar Benefits ...................................................................................................... 31
Directed Brokerage ...................................................................................................................................... 32
Brokerage for Client Referrals ...................................................................................................................... 32
Trade Aggregation (“Block Trading”) ............................................................................................................ 33
Item 13 Review of Accounts ............................................................................................................................. 33
Portfolio Management Account Reviews ..................................................................................................... 33
Item 14 Client Referrals and Other Compensation .......................................................................................... 34
Item 15 Custody ............................................................................................................................................... 35
Item 16 Investment Discretion ......................................................................................................................... 35
Item 17 Voting Client Securities ....................................................................................................................... 36
Item 18 Financial Information .......................................................................................................................... 36
Item 19 Miscellaneous ...................................................................................................................................... 37
Trade Error Correction Procedures .............................................................................................................. 37
Confidentiality .............................................................................................................................................. 37
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Item 4 Advisory Business
Optivise Advisory Services (hereinafter “Advisor”) is a registered investment advisor with
registered offices in Franklin, Tennessee and Hot Springs, Arkansas. We are a limited liability
company organized under the laws of the State of Delaware. Advisor has been offering advisory
services since 2019. The owners are Allen P. Hargis, Michael R. Wallin, and Cory S. Colquette.
The term “Associated Person”, as used throughout this brochure refers to anyone from our
Firm who is an officer, employee, and all individuals who are registered with Advisor to provide
advisory services on behalf of Advisor. Where required, such persons are properly licensed or
registered as Investment Adviser Representatives (“IAR”) of Advisor in all required jurisdictions.
Before engaging Advisor to provide Asset Management or Financial Planning Services, the Client
is required to enter into one or more written agreements with Advisor, setting forth the terms
and conditions under which the Firm will provide its services (collectively the “Agreement”). Per
applicable laws and regulations, Advisor and/or our IARs will provide the Firm’s Form ADV 2A
(this brochure), the IAR’s personalized ADV Part 2B brochure, Form ADV Part 3A (CRS), and
Privacy Policy to each Client, or prospective Client, before, or contemporaneously, with the
investment advisory agreement. If the Form ADV Part 2A is not delivered at least 48 hours
before the Client enters into an Agreement, the Client shall have the right to terminate the
contract within five (5) business days after entering into the Agreement without incurring an
advisory fee on assets under management. Upon termination of the Agreement at any time,
any fees paid in advance will be prorated to the date of termination and any excess will be
refunded to the Client.
Advisor will provide asset management services and financial planning services but will not
provide custody or other custodial administrative services. At no time, will the Advisor accept
or maintain custody of a Client’s funds or securities. The Client is financially responsible for all
custodial and securities execution (buys and/or sells) fees charged by the custodian and
executing Broker/Dealer. Please refer to the Brokerage Practices section (Item 12) below for
more information.
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Establishing Advisory Services
Before Advisor enters into an Advisor-Client relationship, Advisor may offer a general
consultation to discuss services available, give a prospective Client time to review the
services desired, and decide whether a relationship is beneficial to the Client. Investment
advisory services begin only after the Advisor and the Client formalize the relationship with a
properly executed Investment Advisory Agreement or Financial Planning Agreement
(“Agreement”). Per applicable laws and regulations, the Advisor will provide either in paper
or electronically this brochure (ADV 2A) along with the IAR’s ADV Part 2B and the Advisor’s
Customer Relationship Summary (ADV Part 3) to each Client or prospective Client before or
contemporaneously with the execution of a Client Agreement. Advisor offers a variety of
services to individuals, high-net- worth individuals, pension and profit-sharing plans,
financial institutions, trusts, estates, charitable organizations, and other appropriately
registered investment advisors.
Neither the Advisor nor the Client may assign an Agreement to a third-party without the
prior-written consent of the other party. Transactions that do not result in a change of
actual control or management of Advisor shall not be considered an assignment.
Types of Services Offered
Investment Management Services
Advisor will not assume any responsibility for the accuracy of information provided by the
Client and is not obligated to verify any information received from the Client or the Client’s
other professionals and is expressly authorized to rely on such information. Under all
circumstances, Clients are responsible for promptly notifying Advisor in writing of any
material changes to the Client’s financial situation, investment goals, time horizon, and/or
risk tolerance. When an IAR and/or the Advisor is notified by the Client of such a change, the
firm will review such changes and recommend any necessary changes to the Client’s
portfolio. Advisor offers ongoing portfolio management services based on the Client’s goals,
objectives, time horizon, and risk tolerance.
For its discretionary asset management services, Advisor receives a limited power of attorney
to affect securities transactions on behalf of its Clients. Advisor generally limits its investment
advice and/or money management to mutual funds, exchange-traded funds, equities, bonds,
options, real estate investment trusts, equity-based options, insurance products, government
securities, and cash or cash equivalents. In its sole discretion, Advisor may also use other
securities or investment products to help diversify a portfolio.
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Clients of the Advisor may be offered model portfolios which are managed internally, by
separate account managers, or through a third-party money manager, also known as a sub-
advisor, in which the Advisor engages on behalf of the Client. The management services may be
delegated to various sub-advisors who will manage, select which securities to buy or sell, or
how much of a particular security to buy or sell, and may select specific portfolios for use by
Advisor in an asset allocation strategy. All transactions are placed on a discretionary basis.
Advisor or sub-advisor(s) may use one or more of their model portfolios to manage a Client’s
account. Advisor continuously monitors the performance of accounts managed internally and
by the sub-advisor(s) and will exercise its discretionary authority to hire or fire the sub-
advisor(s) when such action is believed to be in the best interest of the Client(s). Clients are
expected to notify the Advisor promptly of any changes in their financial situation, investment
goals, or account restrictions so that any needed allocation changes may be promptly
implemented.
Advisor may compensate sub-advisors via a fee-sharing agreement and this relationship is
memorialized in each contract between Advisor and the sub-advisor. The fee share will not
exceed any limits imposed by any regulatory agency. Please note the Advisor may recommend
the use of sub-advisors that are owned in whole or in part by owners of Advisor or that provide
non-monetary support to the Firm. Additional information on this conflict of interest is outlined
in Item 11 and Item 14 of this brochure.
In some cases, Advisor may manage Client assets on a non-discretionary basis. This means Advisor
will need Client confirmation prior to enacting any transactions in Client’s accounts. Non-
discretionary accounts may not be block traded and as such may receive different pricing on
securities transactions than discretionary block traded accounts.
Wrap Fee Program
Advisor does not offer or sponsor a Wrap Fee Program.
For specific legacy (prior to March 2023) Clients, the Advisor participates as a solicitor for
various money managers that may offer a Wrap Fee Program. In these limited cases, the
Advisor may refer clients as a solicitor to the money manager’s Wrap Fee Program. All
manager’s will provide clients with their Wrap Fee Program disclosures if applicable.
Financial Planning Services
Advisor offers Clients financial planning or consulting services to evaluate their financial
situation, goals, and risk tolerance. Through a series of personal interviews and the use of
questionnaires, Advisor’s investment advisor representatives will collect pertinent data,
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identify goals, objectives, financial problems, potential solutions, prepare specific
recommendations and implement recommendations. Because of these actions, advice may
be provided on financial and cash management, risk management, and financial issues
relating to divorce or marital issues, estate planning, tax issues, IRA planning, investment
planning/asset allocation, retirement planning, educational funding, goal setting, or other
needs as identified by the Client and investment advisor representative. The Firm may offer
broad-based planning services that involve a written financial plan, or the Client may desire
consulting on certain planning topics that do not involve a written financial plan. The Firm
can tailor services as desired by the Client. These services are based on fixed fees or hourly
fees. The final fee structure is documented in the Financial Planning Agreement.
In offering financial planning, a conflict exists between the interests of the investment
advisor and the interests of the Client. The Client is under no obligation to act upon the
investment advisor’s recommendation, and, if the Client chooses to act on any of the
recommendations, the Client is under no obligation to affect the transaction through the
investment advisor.
ERISA Plan Services
Advisor and affiliated financial professionals owe a fiduciary duty to all our clients. We also serve as
a fiduciary to advisory clients that are employee benefit plans (such as profit-sharing plans or
pension plans) or individual retirement accounts (collectively, our "retirement clients") (IRAs)
pursuant to ERISA or the Internal Revenue Code ("IRC"). When acting as a fiduciary to these plans,
we are subject to specific duties and obligations under ERISA and the IRC that include among other
things, restrictions concerning certain forms of conflicted compensation. To avoid engaging in
prohibited transactions, the firm only charges fees for investment advice (i) about products for
which our firm and/or our related persons do not receive any commissions or 12b-1 fees, or (ii)
about products for which our firm and/or our related persons receive commissions or 12b-1 fees if
such commission and fees are used to offset advisory fees.
Advisor provides services to qualified and non-qualified retirement plans including but not limited to 401(k)
plans, 403(b) plans, pension, and profit-sharing plans, cash balance plans, and deferred compensation plans.
Advisor will only act as a 3(21), limited scope, fiduciary. Clients should be aware that similar advisory
services could be available from other investment advisors for similar or lower fees.
Advice for Employer-Sponsored Defined Contribution Plan
Advisor offers Client, through a separate co-advisory agreement, personalized and ongoing
non-discretionary advice and management for assets held within the Client’s employer’s
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defined contribution plan, using the available investment options within the employer’s plan.
Enrolled Clients will receive personalized and ongoing investment advice for the enrolled
account(s) via an online ‘dashboard’.
The Advisor’s co-advisory partner is an “internet only” investment adviser registered with the
SEC and is unaffiliated with Advisor or its IARs. At or before entering into the co-advisory
agreement, the Advisor will deliver electronically to the Client a copy of the co-advisor’s ADV
Part 2A and other required disclosure documents. The required disclosure documents are also
available on-demand through the co-advisory partner’s online dashboard.
Assets Under Management
As of December 31, 2024, we manage approximately $267,384,088 of Client assets on a
discretionary basis.
Item 5 Fees and Compensation
Financial Planning Services Fees
Advisor charges fixed fees and/or hourly fees for financial planning services. Advisor uses the
following financial planning fee schedules:
Fixed Fees: Advisor may charge a fixed fee of up to $10,000.00, for broad-based planning
services. For example, a Client with limited assets who hires the Firm for retirement planning
may pay a fee of $1,000.00, while a Client with a complex financial situation who hires the Firm
for a broad-based plan that includes a retirement plan, insurance review, tax planning, estate
planning, cash flow planning, and education goal planning may pay a fee of $10,000.00. In
limited circumstances, the total cost could potentially exceed $10,000.00. In these cases, we
will notify the Client and may request that the Client pay an additional fee. All financial
planning fees are negotiated based on the scope of services and will be reflected in the
Financial Planning Agreement with Advisor.
Certain Associated Persons of Advisor may assist other financial professionals, attorneys, CPAs,
etc., engaged by the Client, by collecting and providing Client financial data and performing
certain administrative functions on behalf of the engaged financial professional. Advisor may
receive compensation for the performance of these duties. It is expected that any other
professional being hired by the Client will show in an itemized bill to the Client of any
compensation received by the Advisor.
Fees for services provided by Non-Associated Persons or engaged external financial
professionals should be made out directly to those individuals or their Firm, and not to Advisor
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or Associated Persons. Certain external advisers to the Advisor may also be licensed as a
financial professional, CPA, EA, etc. A Client may choose to engage these external professionals
in this additional role but is not required to do so. Any payment made by the Client to an
adviser for services performed in this separate role is separate and distinct from fees paid for
advisory services. External Advisers offering services as separate financial professionals are
doing so independently of the Advisor.
Hourly Fees: Advisor through their Associated Persons may charge an hourly fee of up to $200
for Clients who request specific services (such as a modular plan or hourly services) and do not
want a broad-based written financial plan.
Before engaging the Advisor to provide financial planning services, the Client must enter into a
written Agreement with the Advisor. The Financial Planning Agreement will set forth the terms
and conditions of the engagement and describe the scope of the services to be provided and
the portion of the fee that is due from the Client. Generally, the Advisor requires a prepayment
of up to 50% of the fee with the remaining balance due upon completion of the agreed-upon
services.
For Financial Planning Services, the Advisor does not require prepayment of more than
$1,200 for services that will not be completed within six months. Hourly fees charged for
specific services are payable as invoiced. All fees for financial planning must be made payable to
Optivise Advisory Services, LLC.
Either party may terminate the Financial Planning Agreement by written notice. The process to
terminate the Financial Planning Agreement is outlined in the agreement document itself. In
the event the Client terminates the Advisor Financial Planning Agreement, the balance of
Advisor unearned fees (if any) shall be refunded to the Client within 15 business days from
receipt of the written termination request.
Management Advice and Services for Employer-Sponsored Defined Contribution Plans
Clients who enroll in this service may be charged a monthly recurring fee of between $30.00 to
$200.00 per account. The fee is collected through an automated billing system created by the
Advisor’s co-advisory partner and Stripe, Inc (a third-party payment processor). the Client pays
this fee via a credit or debit card that is kept on the Stripe system. The Client may cancel this
fee and terminate this service at any time for any reason. The Advisor partners with a third-
party Investment Advisor to assist in delivering this service to Clients. Advisor compensates the
co-advisory partner based on subscription fees generated.
Portfolio Management Services
If you decide to engage the Advisor for portfolio management services, we will charge an
annual fee based upon a percentage of the market value of the assets being managed. Our fee
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for these services is outlined in the following schedules:
Non-Options-Based Account:
Options-based Account:
Maximum annualized fee 1.80%
Maximum annualized fee 1.95%
Please note that our fees are negotiable and will be reflected in the Investment Advisory
Agreement with Client. The fee paid by the Client(s) will be reflected in the custodian’s
monthly or quarterly statement. Neither the Advisor nor its IARs have the authority to increase
the maximum annualized fee schedules listed above at their discretion. IAR compensation is
either the remainder of the annual advisory fee after platform fees, Advisor fees, sub-advisory
fees, and custodial fees are satisfied or as a percentage payout agreed upon between the
Advisor and the IAR of the total advisory fees charged to the Client. Fees may be deducted by
the custodian, a third-party designated service provider, or internal operations at Advisor under
the terms of the Advisory agreement signed by both the Client and Advisor.
Fees are billed monthly in arrears from Client(s) accounts and are based on the average daily
balance of the account(s) during the preceding month. The Client may direct the custodian or
designated service provider to debit advisory fees from one specific account for all accounts
managed by the Advisor. If sufficient cash is not available to pay fees, securities in an amount
equal to or necessary to satisfy the balance of the unpaid fees will be sold. If securities are sold
in certain types of accounts, the transaction may cause a taxable event. The advisor may
change the Advisory fee at any time upon 30 days written notice to the Client. In the event the
Client has an ERISA-governed plan, the fee modification must be approved in writing by the
Client. If a designated service provider is used to deduct Advisor’s fee, the Client will authorize
this by signing a limited power of attorney (LPOA) authorizing this action and the LPOA will be
remitted to the Client’s custodian.
Advisory fees are generally deducted directly from the Client’s account and the Client must
provide authorization to the custodian or service provider. The qualified custodian holding the
Client’s funds and securities will send the Client an account statement not less than quarterly.
This statement will detail account activity. Please review each statement for accuracy. Advisor
will have access to a copy of the Client’s account statements from the custodian. The Client(s)
is/are responsible for reviewing and notifying Advisor if they have any question(s) about the
accuracy of the fee calculation. If the Client has any questions or concerns about their custodial
statement or the fees associated with their Advisor account, they should immediately contact
their Associated Person or Advisor. The contact information for the Advisor’s compliance
department is provided on the cover page of this Brochure. The Client may instruct Advisor to
debit advisory fees for multiple accounts from one specific account. Such instructions must be
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sent to the Advisor in writing and will remain in force until revoked by the Client in writing.
Under unique and severe circumstances, Advisor may allow Clients to be directly billed for
advisory fees. If such an arrangement is authorized, the Client will receive a monthly invoice for
the previous month’s advisory services. The invoice is due upon receipt. Unpaid invoices of
more than 30 calendar days may result in Advisor terminating its advisory relationship with the
Client(s).
All fees paid for investment advisory services are in addition to, and separate and distinct from,
the fees and expenses charged by exchange-traded funds, mutual funds, third-party money
managers, Broker/Dealers, and/or custodians hired by or on behalf of the Client. Such fees and
expenses are described in each exchange-traded fund and mutual fund’s prospectus, each
third-party money manager’s Form ADV Brochure or similar disclosure document, and by any
Broker/Dealer hired by/for the Client. If a mutual fund also imposes sales charges, a Client may
incur an initial or deferred sales charge as described in the mutual fund’s prospectus. A Client
using Advisor may be precluded from using certain mutual funds or separate account managers
because they may not be offered by the selected custodian(s).
For specific legacy (prior to March 2023) Clients, the Advisor participates as a solicitor for
various money managers that may offer a Wrap Fee Program. In these limited cases, the
Advisor may participate as a solicitor in the money manager’s Wrap Fee Program.
Each custodian, third-party administrator, or similar party contracted by the Advisor to perform
certain administrative functions on the Client’s account may be compensated out of the Client’s
account for services performed. (e.g., annual account fee, wire fee, return check fee, etc.)
These service fees are established by each entity. Advisor does not share in any portion of these
fees. Because these fees are subject to change without our knowledge or consent, a listing is
not published in this document. If you would like to obtain a listing of these fees, please contact
your Associated Person or the Advisor.
Advisor or its Associated Persons may have an incentive to recommend one sub-advisor over
another sub-advisor with whom it has less favorable compensation arrangements or other
advisory programs offered by sub-advisors with which it has no compensation arrangements.
To address this conflict, the Firm has adopted a Code of Ethics that obliges all associated
persons to deal fairly with all Clients when taking investment action and to uphold their
fiduciary duty and put the Client's interest first. Clients do not have to use the services of any
sub-advisor we recommend.
Certain fees charged to a Client by the Advisor may be reduced under individual circumstances,
based on the number of assets under management, the complexity of Client goals and
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objectives, and level of services provided. As described above, the fees are charged based upon
assets under management, calculated monthly in arrears at the set fee schedule, and are not
based on a share of capital gains or capital appreciation of the funds or investment solution
recommended to a Client.
Please note that all custodial trading fees are assessed directly by the custodian. The trading fee
is assessed per transaction and is based on the type of security that is being bought or sold.
Custodians may offer a discount on buy and sell transactions when a Client selects to receive
electronic statements and trade notifications instead of being mailed a paper copy. For more
information on this matter, please contact your Associated Person.
Advisor may assess an annual account technology fee of up to $100 per account, annually. This
fee is a direct passthrough of the expenses associated with providing account aggregation,
reporting, and other technology services.
Important Disclosure – Custodian Investment Programs: Please be advised that the Firm
utilizes Axos Advisor Services (“AXOS”) PKA E*TRADE Advisory Services (“EAS”), Altruist
Financial, LLC (“Altruist”), Matrix Trust Company (“Matrix”), Fidelity Institutional Wealth
Services (“Fidelity”) , Charles Schwab Corporation (Schwab”), and TD Ameritrade Institutional
(“TDA”) as its primary custodians, which are described in detail under in this brochure. Under
these arrangements, we can access a wide range of investment programs offered by our
custodian, which may create conflicts of interest through certain compensation and fees.
Please note that the Firm only offers its advisory services through accounts custodied or held at
AXOS, Fidelity, Altruist, Schwab, TDA, and Matrix (403b(9) accounts only). Any product that may
be presented and/or offered to you as an investment, excluding precious metals that are client-
custodied, which are not held at one of our approved custodians and has not been reviewed or
approved by the Firm. For information on these types of products, you should contact the
sponsoring company directly to decide if it is a suitable product for your situation as the Firm
has not reviewed or approved these products.
Please note the following:
Limitation on Mutual Fund Universe for Custodian Investment Programs: As a matter of policy,
we prohibit the receipt of revenue share fees, 12b-1 fees, from any mutual funds used for our
advisory Clients’ portfolios.
12b-1 fees are an annual marketing or distribution fee on a mutual fund. The 12b-1 fee is
considered an operational expense and is included in the fund’s expense ratio.
If the Firm decides to take these 12b-1 fees in the future for our advisory Client’s portfolios,
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please note the following: There are certain programs offered by our custodian in which the
Firm participates that limit the types of mutual funds and mutual fund share classes to those in
which our custodian has negotiated the receipt of 12b-1 and/or other revenue sharing fee
payments from the mutual fund issuer or sponsor. As such, a Client’s investment options may
be limited to those mutual funds and/or mutual fund share classes that pay 12b-1 fees and
other revenue sharing fee payments, and the Client should be aware that the Firm is not
selecting from among all mutual funds available in the marketplace when recommending
mutual funds to the Client. Such fees are deducted from the Net Asset Value of the mutual fund
and generally, all things being equal, cause the fund to earn lower rates of return than those
mutual funds that do not pay revenue sharing fees. The Client is under no obligation to use
such programs or mutual funds. Although many factors will influence the type of fund to be
used, the Client should discuss with their IAR whether a share class from a comparable mutual
fund with a more favorable return to investors is available that does not include the payment of
any 12b-1 or revenue sharing fees given the Client’s individual needs and priorities and
expected transaction costs. Additionally, the receipt of such fees can create conflicts of interest
in instances.
Where our IAR is also licensed as a registered representative of a broker-dealer and receives a
portion of 12b-1 and or revenue sharing fees as compensation – such compensation creates an
incentive for the IAR acting in their role as a representative of a broker-dealer to use programs
that use funds that pay such additional compensation. Where the broker-dealer receives the
entirety of the 12b-1 and/or revenue sharing fees and takes the receipt of such fees into
consideration in terms of benefits it may elect to provide to the Firm, such benefits may or may
not help some or all the Firm’s Clients.
Regulatory Fees
To pay for the execution of trades, regulatory Trading Activity Fees (TAF) may be added to
certain applicable sales transactions. The Securities and Exchange Commission (SEC) regulatory
fee is assessed on Client accounts for sell transactions, and a FINRA fee is assessed on Client
accounts for sell transactions, for certain covered securities. All custodians recommended by
Advisor are FINRA members. These fees recover the costs incurred by the SEC and FINRA, for
supervising and regulating the securities markets and securities professionals. The fee rates
vary depending on the type of transaction and the size of that transaction. For more
information on the SEC and FINRA fees, please visit their websites:
https://www.sec.gov/fast-answers/answerssec31htm.html
http://www.finra.org/industry/trading-activity-fee
Please note that any TAF fees collected are not retained by Advisor or custodian but are only
collected by the custodian and remitted to the SEC or FINRA.
External Compensation for the Sale of Securities to Clients
Advisor’s IARs are compensated primarily by Advisor in the form of a percentage of fees
generated from assets they place under Advisor’s platform.
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Advisor’s IARs that are properly licensed may receive commission-based compensation for the
sale of insurance products and other commission-based non-advisory products. These products
are sold by Advisor’s financial professionals in their outside capacities as Licensed Insurance Agents
and/or Registered Representatives of a Broker Dealer and not through their capacity as an IAR of
Advisor. This and other potential conflicts of interest are described in more detail in Item 10 of
this brochure.
Additionally, from time to time, Optivise initiates incentive programs for its IARs. These
programs may compensate them for attracting new assets and Clients promoting investment
advisory services. Advisor may also start programs that reward representatives who meet total
production criteria, take part in advanced training, and/or improve Client service.
Representatives who take part in these incentive programs may be rewarded with cash and/or
non-cash compensation, such as deferred compensation, bonuses, training symposiums,
marketing support, and recognition trips. Advisor’s activities do not increase the Firm’s fee.
Advisor may pay bonuses to prospective IARs to entice them to join Advisor and transition their
current Clients to Advisor. Prospective Clients should be aware this practice may be viewed as a
conflict of interest in that the recommendation to transition their advisory relationship to
Advisor may be viewed as being in the best interest of Advisor and its IARs as opposed to the
Client. The existence of additional compensation offered to an IAR as an enticement to register
through the Advisor will be disclosed to the IAR’s existing Clients in writing upon solicitation.
Advisor may, from time to time, enter into agreements with individuals and organizations,
which may be affiliated or unaffiliated with Advisor, that refers Clients to Advisor in exchange
for compensation. All such agreements will be in writing and follow the requirements of Federal
or State regulations. If a Client is introduced to Advisor by a solicitor, Advisor may pay that
solicitor a fee. While the specific terms of each agreement may differ, generally the
compensation will be based upon Advisor engagement of new Clients and is calculated using a
varying percentage of the fees paid to Advisor by such Clients. Any such fee shall be paid solely
from Advisor investment management fee and shall not result in any additional charge to the
Client. Each prospective Client who is referred to Advisor under such an arrangement will
receive a copy of this brochure and a separate written disclosure document disclosing the
nature of the relationship between the solicitor and Advisor and the amount of compensation
that will be paid by Advisor to the solicitor. The solicitor must obtain the Client’s signature
acknowledging receipt of the Advisor’s disclosure brochure and the solicitor’s written disclosure
statement.
Advisor may offer assistance, both financial and technical, to potential investment advisors to
offer Advisor portfolios through a solicitor’s agreement or a sub-advisor agreement. This
assistance is limited to aiding with regulatory filings and responses (through outside resources),
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operational assistance, case design, and favorable access to third-party product vendors that
may assist them in servicing their Clients.
Item 6 Performance-Based Fees and Side-By-Side
Management
Neither Advisor nor our IARs accepts performance-based fees. Performance-based fees are
based on a share of capital gains on or capital appreciation of the Client’s assets.
Item 7 Types of Clients
The Advisor generally offers investment advisory services to individuals, pension and profit-
sharing plans and participants, trusts, estates, charitable organizations, other investment
advisors, and other business entities. Clients who wish to open an advisory account with a sub-
advisor will be subject to the minimum account balance requirements imposed by the sub-
advisor.
Item 8 Methods of Analysis, Investment Strategies, and
Risk of Loss
The following are different methods of analysis that we may use in providing you with
investment advice:
Fundamental Analysis – fundamental analysis is a technique that attempts to determine a
security’s value by focusing on underlying factors that affect a company's actual business and
its prospects. The term refers to the analysis of the economic well-being of a financial entity as
opposed to only its price movements.
Technical Analysis – technical analysis is a technique that relies on the assumption that current
market data (such as charts of price, volume, and open interest) can help predict future market
trends, at least in the short term. It assumes that market psychology influences trading and can
predict when stocks will rise or fall.
We, or a sub-advisor, may use one or more of the following investment strategies when
advising you on investment and portfolio management:
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Long Term Purchases – securities held for a minimum of one year.
Short Term Purchases – securities held for less than one year.
Trading – securities are sold within 30 days.
Margin Transactions – margin strategies allow an investor to purchase securities on credit and
to borrow on securities already in their custodial account. Interest is charged on any borrowed
funds for the period that the loan is outstanding.
Short Sales – short selling is the selling of a stock that the seller does not own. More specifically,
a short sale is the sale of a security that is not owned by the seller, but that is promised to be
delivered.
The investment advice provided along with the strategies we suggest will vary depending on
each Client’s specific financial situation and goals. This brief statement does not disclose all of
the risks and other significant aspects of investing in financial markets. In light of the risks, the
Client should fully understand the nature of the contractual relationship(s) into which the Client
is entering and the extent of your risk exposure. Investing in securities involves the risk of loss
that Clients should be prepared to bear. Certain investment strategies may not be suitable for
certain members of the public. The Client should carefully consider whether the strategies
employed will be appropriate for you in light of your experience, objectives, financial resources,
and other relevant circumstances.
General Investment Risk: All investments come with the risk of losing money. Investing
involves substantial risks, including the possibility of the complete loss of principal plus other
losses, and may not be suitable for all members of the public. Investments, unlike savings and
checking accounts at a bank, are not insured by any governmental agency to protect against
market losses. Different market instruments carry different types and degrees of risk, and the
Client should familiarize themselves with the risks involved in the particular market instruments
the Client intends to invest in.
Loss of Value: There can be no assurance that a specific investment will achieve its investment
objectives and past performance should not be seen as a guide to future returns. The value of
investments and the income derived may fall as well as rise, and investors may not recoup the
original amount invested. Investments may also be affected by any changes in exchange control
regulation, tax laws, withholding taxes, international, political, and economic developments,
and government, economic, or monetary policies.
Credit risk: This is the risk that an issuer of a bond could suffer an adverse change in financial
condition that results in a payment default, security downgrade, or inability to meet a financial
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obligation.
Inflation Risk: This is the risk that inflation will undermine the performance of an investment
and/or the future purchasing power of a Client's assets.
Interest rate risk: The chance that bond prices overall will decline because of rising interest
rates.
International investing risk: Investing in the securities of non-U.S. companies involves special
risks not typically associated with investing in U.S. companies. Foreign securities tend to be
more volatile and less liquid than investments in U.S. securities and may lose value because of
adverse political, social, or economic developments overseas, or due to changes in the
exchange rates between foreign currencies and the U.S. dollar. Foreign investments are subject
to settlement practices, as well as regulatory and financial reporting standards, that differ from
those of the U.S.
Liquidity risk: One common risk associated with private placements and Real Estate
Investment Trusts (REITs) is a relative lack of liquidity due to the highly customized nature of
the investment. Moreover, the full extent of returns is often not realized until maturity.
Because of this, these products tend to be more of a buy-and-hold investment decision rather
than a means of getting in and out of a position with speed and efficiency.
Manager risk: The chance that the proportions allocated to the various securities will cause the
Client’s account to underperform relevant benchmarks or other accounts with a similar
investment goal.
Portfolio Concentration: Accounts that are not diversified among a wide range of types of
securities, countries, or industry sectors may have more volatility and are considered to have
more risk than accounts that are invested in a greater number of securities because changes in
the value of a single security may have more of a significant effect, either negative or positive.
Accordingly, portfolios are subject to more rapid changes in value than would be the case if the
Client kept a more diversified portfolio.
Stock market risk: The chance that stock prices overall will decline. Stock markets tend to move
in cycles, with periods of rising stock prices and periods of falling stock prices.
Cyber Security risk: The risk that the Advisor, custodian, service provider, or company that is
contained within a Client’s portfolio is subject to a service disruption or loses access to key data
because of a cyber-attack. Such an attack would likely reduce a company’s value, resulting in a
monetary loss for a Client, or prevent timely access to Client data which could delay execution
of transactions or disbursement of funds.
• Client is responsible for taking certain steps in maintaining the security of their
electronic devices and email address(es). Such steps include, but are not limited to:
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Install, update, and continually use an antivirus and antispyware software, and
• Not sharing account passwords or login credentials,
•
Install all operating system updates and security alerts in a timely manner.
•
Each strategy offered through Advisor invests in one or more of the following classes of
securities. Each has unique risk features that should be understood.
Equity Securities
Investing in individual companies involves inherent risk. The major risks related to the
company’s capitalization, quality of the company’s management, quality and cost of the
company’s services, the company’s ability to manage costs, efficiencies in the manufacturing or
service delivery process, management of litigation risk, and the company’s ability to create
shareholder value (i.e., increase the value of the company’s stock price). Foreign securities, in
addition to the general risks of equity securities, have geopolitical risk, financial transparency
risk, currency risk, regulatory risk, and liquidity risk.
Mutual Fund Securities
Investing in mutual funds carries inherent risk. The major risks of investing in a mutual fund
include the quality and experience of the portfolio management team and its ability to create
fund value by investing in securities that have positive growth, the amount of individual
company diversification, the type and amount of industry diversification, and the type and
amount of sector diversification within specific industries. Also, mutual funds tend to be tax-
inefficient, and therefore investors may pay capital gains taxes on fund investments while not
having yet sold the fund.
Exchange-Traded Funds (“ETFs”)
ETFs are investment companies whose shares are bought and sold on a securities exchange. An
ETF holds a portfolio of securities designed to track a particular market segment or index. Some
examples of ETFs are SPDRs®, streetTRACKS®, DIAMONDSSM, NASDAQ 100 Index Tracking
StockSM (“QQQs SM”) iShares®, and VIPERs®. The funds could purchase an ETF to gain
exposure to a portion of the U.S. or foreign market. The funds, as a shareholder of another
investment company, will bear their pro-rata portion of the other investment company’s
advisory fee and other expenses, in addition to their expenses. Investing in ETFs involves risk.
Specifically, ETFs, depending on the underlying portfolio and its size, can have a wide price (bid
and ask) spread, thus diluting, or negating any upward price movement of the ETF or enhancing
any downward price movement. Also, ETFs require more frequent portfolio reporting by
regulators and are thereby more susceptible to actions by hedge funds that could harm the
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price of the ETF. Certain ETFs may employ leverage, which creates additional volatility and price
risk depending on the amount of leverage utilized, the collateral, and the liquidity of the
supporting collateral. Further, the use of leverage (i.e., employing the use of margin) generally
results in additional interest costs to the ETF. Certain ETFs are highly leveraged and therefore
have additional volatility and liquidity risk. Volatility and liquidity can severely and negatively
impact the price of the ETF’s underlying portfolio securities, thereby causing significant price
fluctuations of the ETF.
Corporate Debt, Commercial Paper, and Certificates of Deposit
Fixed income securities carry additional risks than those of equity securities described above.
These risks include the company’s ability to retire its debt at maturity, the current interest rate
environment, the coupon interest rate promised to bondholders, legal constraints,
jurisdictional risk (U.S or foreign), and currency risk. If bonds have maturities of ten years or
greater, they will likely have greater price swings when interest rates move up or down. The
shorter the maturity the less volatile the price swings. Foreign bonds also have liquidity and
currency risk. Commercial paper and certificates of deposit are generally considered safe
instruments, although they are subject to the level of general interest rates, the credit quality
of the issuing bank, and the length of maturity. For certificates of deposit, depending on the
length of maturity there can be prepayment penalties if the Client needs to convert the
certificate of deposit to cash before maturity.
Municipal Securities
Municipal securities carry additional risks than those of corporate and bank-sponsored debt
securities described above. These risks include the municipality’s ability to raise additional tax
revenue or other revenue (in the event the bonds are revenue bonds) to pay interest on its
debt and to retire its debt at maturity. Municipal bonds are generally tax-free at the federal
level but may be taxable in individual states other than the state in which both the investor and
the municipal issuer are domiciled.
Corporate Debt Obligations
Corporate debt obligations include corporate bonds, debentures, notes, commercial paper, and
other similar corporate debt instruments. Companies use these instruments to borrow money
from investors. The issuer pays the investor a fixed or variable rate of interest and must repay
the amount borrowed at maturity. Commercial paper (short-term unsecured promissory notes)
is issued by companies to finance their current obligations and normally has a maturity of less
than nine months. Additionally, the Firm may also invest in corporate debt securities registered
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and sold in the United States by foreign issuers (Yankee bonds) and those sold outside the U.S.
by foreign or U.S. issuers (Eurobonds).
Variable Annuities
Advisor offers a variable annuity model through various insurance companies. The investment
selections for the variable annuity may be limited to the choices offered through the specific
product. Specifics regarding the annuity are found in the annuity prospectus and application
documents. Variable Annuities are long-term financial products designed for retirement
purposes. In essence, annuities are contractual agreements in which payment(s) are made to an
insurance company, which agrees to pay out an income or a lump-sum amount at a later date.
There are contract limitations and charges associated with annuities, administrative fees, and
charges for optional benefits. They also may carry early withdrawal penalties and surrender
charges and carry additional risks such as the insurance carrier's ability to pay claims.
Moreover, variable annuities carry investment risks like mutual funds. Investors should carefully
review the terms of the variable annuity contract before investing. Variable annuities use
variable sub-account that a client may allocate a percentage of their investment to. Variable
sub-account operates similarly as mutual funds, but the internal fees and expenses of variable
sub-accounts are usually higher than their mutual fund counterpart.
Fixed and Index Annuities
Advisor offers fixed and index annuity through various insurance companies. Specifics regarding
the annuity are found in the annuity contract and application documents. Annuities are long-
term financial products designed for retirement purposes. In essence, annuities are contractual
agreements in which payment(s) are made to an insurance company, which agrees to pay out
an income or a lump-sum amount at a later date. There are contract limitations, fees, and
charges associated with annuities, administrative fees, and charges for optional benefits. They
also may carry early withdrawal penalties and surrender charges and carry additional risks such
as the insurance carrier's ability to pay claims.
Margin Leverage
Although Advisor does not recommend the use of leverage to all Client, please be advised that
if a Client invests in a model that utilizes margin leverage, either through direct margin or
through the use of investments that employ margin leverage, please review the following: The
use of margin leverage enhances the overall risk of investment gain and loss to the Client’s
investment portfolio. For example, investors can control $2 of a security for $1. So, if the price
of a security rises by $1, the investor earns a 100% return on their investment. Conversely, if
the security declines by $.50, then the investor loses 50% of their investment. The use of
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margin leverage entails borrowing which results in additional interest costs to the investor.
Broker-dealers who carry customer accounts require a minimum equity requirement when
Clients utilize margin leverage. The minimum equity requirement is stated as a percentage of
the value of the underlying collateral security with an absolute minimum dollar requirement.
For example, if the price of a security declines in value to the point where the excess equity
used to satisfy the minimum requirement dissipates, the broker-dealer will require the Client to
deposit additional collateral to the account in the form of cash or marketable securities. A
deposit of securities to the account will require a larger deposit, as the security being deposited
is included in the computation of the minimum equity requirement. Additionally, when
leverage is utilized, and the Client needs to withdraw cash, the Client must sell a
disproportionate amount of collateral securities to release enough cash to satisfy the
withdrawal amount based upon similar reasoning as cited above. Regulations concerning the
use of margin leverage are established by the Federal Reserve Board and vary if the Client’s
account is held at a broker-dealer versus a bank custodian. Broker-dealers and bank custodians
may apply more stringent rules as they deem necessary.
Certain money managers and investment models may utilize ETFs and/or mutual funds that
utilize leverage, either positive or negative, as a normal part of their investment philosophy.
Information on this practice may be obtained from the ETFs or mutual funds prospectus.
Short-Term Trading
Although Advisor, as a general business practice, does not utilize short-term trading, there may
be instances in which short-term trading may be necessary or an appropriate strategy. In this
regard, please read the following: There is an inherent risk for Clients who trade frequently in
that high-frequency trading creates substantial transaction costs that in the aggregate could
negatively impact account performance.
Short Selling
Advisor generally does not engage in short selling but reserves the right to do so in the exercise
of its sole judgment. Short selling involves the sale of a security that is borrowed rather than
owned. When a short sale is affected, the investor is expecting the price of the security to
decline in value so that purchase or closeout of the short sale can be affected at a significantly
lower price. The primary risks of effecting short sales are the availability to borrow the stock,
the unlimited potential for loss, and the requirement to fund any difference between the short
credit balance and the market value of the security.
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Technical Trading Models
Technical trading models are mathematically driven based upon historical data and trends of
domestic and foreign market trading activity, including various industry and sector trading
statistics within such markets. Technical trading models, through mathematical algorithms,
attempt to identify when markets are likely to increase or decrease and identify appropriate
entry and exit points. The primary risk of technical trading models is that historical trends and
past performance cannot predict future trends, and there is no assurance that the
mathematical algorithms employed are designed properly, updated with new data, and can
accurately predict future market, industry, and sector performance. Some market timing
strategies that are employed are designed to be reactive indicators and therefore are not
designed to avoid all losses.
Option Strategies
Various option strategies give the holder the right to acquire or sell underlying securities at the
contract strike price up until the expiration of the option. Each contract is generally worth 100
shares of the underlying security. Options entail greater risk but allow an investor to have
market exposure to a particular security or group of securities without the capital commitment
required to purchase the underlying security or group of securities. Additionally, options allow
investors to hedge security positions held in the portfolio. For detailed information on the use
of options and option strategies, please contact the Options Clearing Corporation for the
current Options Risk Disclosure Statement.
Advisor as part of its investment strategy may employ the following option strategies:
▪ Covered call writing
▪ Long call options purchases
▪ Long put options purchases
▪ Option spreading
Covered Call Writing
Covered call writing is the sale of in-, at-, or out-of-the-money call option against a long security
position held in the Client portfolio. This type of transaction is used to generate income. It also
serves to create downside protection in the event the security position declines in value.
Income is received from the proceeds of the option sale. Such income may be reduced to the
extent it is necessary to buy back the option position before its expiration. This strategy may
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involve a degree of trading velocity, transaction costs, and significant losses if the underlying
security has a volatile price movement. Covered call strategies are generally suited for
companies with little price volatility.
Long Call Option Purchases
Long call option purchases allow the option holder to be exposed to the general market
characteristics of a security without the outlay of capital necessary to own the security. Options
are wasting assets and expire (usually within nine months of issuance), and as a result, can
expose the investor to a significant loss.
Long Put Option Purchases
Long put option purchases allow the option holder to sell or “put” the underlying security at the
contract strike price at a future date. If the price of the underlying security declines in value, the
value of the “long put” option increases. In this way, long puts are often used to hedge a long
stock position. Options are wasting assets and expire (usually within nine months of issuance),
and as a result, can expose the investor to a significant loss.
Option Spreading
Call option spreading usually involves the purchase of a call option and the sale of a call option
at a higher contract strike price, both having the same expiration month. The purpose of this
type of transaction is to allow the holder to be exposed to the general market characteristics of
a security without the outlay of capital to own the security and to offset the cost by selling the
call option with a higher contract strike price. In this type of transaction, the spread holder
“locks in” a maximum profit, defined as the difference in contract prices reduced by the net
cost of implementing the spread. This is a long call spread position that represents a bullish
posture on the underlying security. Put option spreading usually involves the purchase of a put
option and the sale of a put option at a lower contract strike price, both having the same
expiration month. The purpose of this type of transaction is to allow the holder to purchase
protection on the underlying security and to partially offset the cost by selling the put option
with a lower contract strike price. In this type of transaction, the spread holder has protection
on the underlying that goes into the money at the higher strike and provides protection to the
lower strike. This is a “long put” spread position that represents a bearish posture on the
underlying security. Short Options spreads to involve the sale of a call or put and the purchase
of a corresponding call or put at a strike price that is further from the money than the call or
put that was sold, both having the same expiration month. This transaction is called a ‘credit
spread’ because it produces a net credit to the account of the investor. The maximum profit is
the credit that was collected by the investor. The maximum loss is the difference in contract
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prices reduced by the net proceeds collected by the investor when implementing the spread.
This is a bullish position when selling a spread with puts and a bearish position when selling a
spread with calls.
Security-Specific Material Risks
There is an inherent risk for Clients who have their investment portfolios heavily weighted in
one security, one industry or industry sector, one geographic location, one investment
manager, and/ or one type of investment instrument (equities versus fixed income). Clients
who have diversified portfolios, as a general rule, incur less volatility and therefore less
fluctuation in portfolio value than those who have concentrated holdings. Concentrated
holdings may offer the potential for higher gain, but also offer the potential for significant loss.
Item 9 Disciplinary Information
Registered investment advisors must disclose all material facts regarding any legal or
disciplinary events that would be material to your evaluation of us or the integrity of our
management. Advisor has no history of, or pending material, legal or disciplinary events, by our
Firm or its managing members.
Information regarding IAR disciplinary information is found on their individual ADV 2B brochure
supplement.
Item 10 Other Financial Industry Activities or Affiliations
Neither Advisor, nor its affiliates, are registered Broker/Dealers, nor is there a pending
application. Neither Advisor, nor its affiliates, are registered as a commodity firm,
futures commission merchant, commodity pool operator, or commodity trading advisor,
nor is there a pending application.
Michael R. Wallin, Certified Financial Planner™ (“CFP®”), is the Managing Member and an
IAR of Advisor, and Mr. Allen Hargis, Certified Public Accountant (“CPA”), is a Member and
IAR of Advisor. Michael R. Wallin and Allen Hargis are owners of Wallin & Hargis, through
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which they market investment advisory and financial planning services.
Mr. Wallin is also a member-owner of Financial Architects & Consultants LLC, a firm that
provides financial planning design and software for independent financial advisers,
investment advisors, insurance agencies, and Broker/Dealers.
Allen P. Hargis, Member, is a Certified Public Accountant (“CPA”). Any compensation derived
from his tax and accounting services is separate and apart from any activity performed through
or with Advisor.
Mr. Hargis is also a minority owner in Financial Architects & Consultants, LLC a firm that
provides financial planning design and software for independent financial advisers, investment
advisors, insurance agencies, and Broker/Dealers.
Mr. Colquette, is a Member and IAR of Advisor. He is a Certified Public Accountant (“CPA”), a
Personal Financial Specialist (“PFS”), and is the owner of the Colquette Group, LLC, through
which he markets investment advisory and financial planning services.
Advisor offers compliance and operational consulting services, as well as access, to bundled
technology and platform access to other investment advisors which are collectively referred to
as Advisory Institutional Services (“AIS”). Advisor does not charge a separate fee for its
compliance and operational consulting services that Advisor provides. Investment advisors will
receive a charge for technology or platform services which varies based on the items selected.
Investment advisors that elect to retain outside consultants such as marketing or CPA services
will engage with those providers directly. Advisor does not receive a referral fee or any type of
remuneration from outside consultants that an investment advisor elects to use. This creates a
conflict for investment advisors who use the services of AIS that receive a discount on the cost
for such services or discounts on other related services and technology due to their doing
business with Advisor since a Client may pay different fees as a result of the investment advisor
choosing to do business with Advisor as a result. Investment advisors are under no obligation to
use any service offered through AIS.
Advisor has developed and maintains certain investment models that are offered to clients.
Advisor receives a management fee, of the same nature that its sub-advisors receive, for the
management of assets placed within these models. This creates a conflict of interest due to the
financial incentive for Advisor to recommend their models over the models of others. To
address this conflict, Advisor has adopted a Code of Ethics that obliges all associated persons to
deal fairly with all Clients, to uphold their fiduciary duty at all times, and to put the Client’s
interest first. Client allocation decisions are generally made by the IAR associated with the
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account, subject to suitability oversight. IARs are not required to use any models managed by
Advisor and do not receive additional compensation for using Advisor’s models. Please note
that each model has an associated model fee that is set by the model manager and the use of
lower-cost models has the potential to increase the compensation received by the IAR.
Advisor subscribes to LifeArcPlan®, a data gathering and integration tool, designed by Financial
Architects & Consultants, LLC and owned in part by Michael Wallin and Allen Hargis. The
compensation arrangement presents a conflict of interest due to a financial incentive to utilize
the services of an affiliated firm. To address this conflict, Advisor has adopted a Code of Ethics
that obliges all associated persons to deal fairly with all Clients, to uphold their fiduciary duty at
all times, and to put the Client’s interest first.
Mr. Wallin is a licensed insurance agent and owner member of AdvisorWorx, LLC, an
insurance marketing organization. All IARs associated with Advisor are required to submit
all life, annuity, and hybrid insurance products through AdvisorWorx to allow Advisor
oversight of this activity. Please be advised that there is a potential conflict of interest in
that AdvisorWorx and in turn, Mr. Wallin may receive higher compensation for clients
using an insurance solution instead of an advisory solution to achieve their objectives. To
address this conflict, Advisor has adopted a Code of Ethics that obliges all associated
persons to deal fairly with all Clients, to uphold their fiduciary duty at all times, and to put
the Client’s interest first.
Insurance Product Recommendations
Through our affiliate AdvisorWorx, LLC, our financial professionals can sell other products or
provide services outside of their role as investment adviser representatives with us.
Due to the firm’s financial planning philosophy, it is common for our financial professionals to
recommend that clients utilize insurance products (for example, a fixed index annuity (“FIA”)) as
part of the client’s overall financial plan in lieu of separately managed accounts (specifically, in
lieu of cash and fixed income asset classes). You should be aware that there are a number of
conflicts of interests that are present due to our planning philosophy and recommendations to
utilize insurance products in this nature.
You may therefore work with your financial professional in both their capacity as an investment
adviser representative of Optivise Advisory Services, as well as in their capacity as an insurance
agent through our affiliate AdvisorWorx, LLC. As such, your Optivise Advisory Services financial
professional, in their dual capacity as an IAR and insurance agent, may advise you to purchase
insurance products (general disability insurance, life insurance, annuities, and other insurance
products to you), and then assist you in implementing the recommendations by selling you those
same products through our affiliated insurance agency. For the reasons described below, this
creates a variety of conflicts of interest that you should be aware of.
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• Commissions: Although Optivise Advisory Services and its investment adviser
representatives owe you a fiduciary duty, it should be noted that the receipt of a
commission provides a variety of incentives for our affiliate and our shared financial
professionals to recommend these products. For example, your financial professional will
earn a larger commission the more assets are invested in an annuity, therefore they are
economically incentivized to recommend that you purchased an annuity over placing
those assets in a brokerage or advisory account, which may provide lower total
compensation. Our financial professional could also be incentivized to recommend a
product that pays a commission now, versus an advisory product that pays fees over a
longer period of time. As an example, all other variables held equal, a 5% commission
paid by an insurance company upon sale of a $100,000 annuity product, may be more
attractive to a financial professional than a one percent (1%) advisory fee charged on a
$100,000 account paid over a period of five (5) years, despite the overall pre-tax
compensation paid to the financial professional being equal. Note that some products
pay a higher street or bonus commission than others, increasing this incentive and
creating an economic incentive to favor higher fee-paying products.
• Additional Compensation: AdvisorWorx, LLC, its affiliates, and our shared financial
•
professionals also receive additional compensation or incentives in the form of bonus
commissions, gifts, meals or entertainment, reimbursement for training, marketing,
education, advertising, or travel expenses associated with sponsored conferences or
events. The exact compensation cannot be accurately calculated at the time of
recommendation because they rely on sales goals, but you should be aware that there
are a variety of forms of indirect compensation paid by carriers and insurance marketing
organizations, and this compensation creates a conflict of interest.
In addition, each of the individual insurance carriers that our financial professionals work
with may also separately provide incentive-based bonuses or awards in exchange for
sales-related production over specific periods of time, which is a conflict of interest. They
may also provide indirect compensation by providing marketing assistance, business
development tools, technology, back office/operations support, business succession
planning, business conferences, and incentive trips. These incentive programs do not
directly affect fees paid by the client. Although some of these services can benefit a
client, other services obtained by our IARs such as marketing assistance, business
development, and incentive trips, will not benefit an existing client and is a conflict of
interest.
• At times, our financial professionals receive expense reimbursement for travel and/or
marketing expenses from distributors of investment and/or insurance products. Travel
expense reimbursements are a result of attendance at due diligence and/or investment
training events hosted by product sponsors. Marketing expense reimbursements are the
result of informal expense sharing arrangements in which product sponsors will
underwrite costs incurred for marketing, such as client appreciation events, advertising,
publishing, and seminar expenses. Although receipt of these travel and marketing
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expense reimbursements are not predicated upon specific sales quotas, the product
sponsor reimbursements are made by those sponsors for which sales have been made or
for which it is anticipated sales will be made. This creates a conflict of interest in that
there is an incentive to recommend certain products and investments based on the
receipt of this compensation instead of what is in the best interest of clients.
• Exchanges & Replacement Recommendations: Your financial professional may
recommend that you exchange or replace an existing annuity with a new annuity if they
believe it is appropriate. You should be aware that the firm and financial professional
receive additional commission when an exchange or replacement is made, in the form of
commissions and bonuses, and other additional compensation described above. You may
also incur a surrender charge on the old annuity. The new purchase be also subject to the
commencement of a new surrender period, lose existing benefits, such as accumulated
value, death, living or other contractual benefits, or be subject to increased fees, or
additional charges for riders and similar product enhancements.
• Other Issues: There are other conflicts present as well. Optivise Advisory Services and its
insurance agency AdvisorWorx, LLC utilize the services of a third-party insurance
marketing organization ("IMO") to select the appropriate product for our clients. The
purpose of the IMO is to assist us in finding the insurance product that best fits the
client’s situation, although the IMO and insurance carrier may also offer special bonus or
incentive compensation to our firm and our investment adviser representatives when
they act in their separate capacities as insurance agents when they meet certain overall
sales goals by placing annuities and/or other insurance products through the IMO. This
creates a conflict of interest for the firm and our financial professionals in utilizing the
products recommended by the IMO.
The sale of commission-based products is supervised by the firm’s Supervision Team, and the
firm makes periodic reviews of its insurance recommendations to ensure that our financial
professionals act in accordance with our fiduciary duty. If you have any questions or concerns
about annuity recommendations made during the financial planning process, we encourage you
to immediately bring them to the attention of the Supervision Team or the CCO.
Finally, you should be aware that there are other insurance products that are offered by other
insurance agents other than those recommended by our financial professionals. You are under
no obligation to implement any insurance or annuity transaction through our affiliate
AdvisorWorx, LLC.
Certain Associated Persons of Advisor may also offer physical gold and silver for Clients to
purchase through designated third parties and receive a commission for these activities. Clients
are advised that any fees paid to the Firm for advisory services are separate and distinct from
commissions earned by the Associated Person for any gold or silver that the Client may
purchase through the Associated Person. Clients are under no obligation or requirement to
purchase these products from any IAR associated with Advisor. To address this conflict, Advisor
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has adopted a Code of Ethics that obliges all associated persons to deal fairly with all Clients, to
uphold their fiduciary duty at all times, and to put the Client’s interest first.
Certain Associated Persons of Advisor may also be Registered Representatives of unaffiliated
Broker/Dealers. These dually licensed individuals disclose this relationship to all advisory Clients
at, or before, the establishment of an advisory relationship. Disclosure is made verbally and via
the IAR’s ADV Part 2B and other marketing and advertising materials, such as specific
disclosures on the IAR’s business card, website, or social media sites. Dual registration may
create a conflict of interest for the IAR in the timing of momentary compensation received. To
address this conflict, Advisor has adopted a Code of Ethics that obliges all associated persons to
deal fairly with all Clients, to always uphold their fiduciary duty, and to put the Client’s interest
first.
Item 11 Code of Ethics, Participation, or Interest in Client
Transactions and Personal
Trading
Description of Our Code of Ethics
Advisor has adopted a Code of Ethics (the “Code”) to address investment advisory conduct. The
Code focuses primarily on fiduciary duty, personal securities transactions, insider trading, gifts,
and conflicts of interest. The Code includes Advisor’s policies and procedures developed to
protect the Client’s interests concerning the following topics:
• The duty at all times to place the interests of Clients first;
• The requirement that all personal securities transactions be conducted in such a manner
as to be consistent with the code of ethics;
• The responsibility to avoid any actual or potential conflict of interest or misuse of an
employee’s position of trust and responsibility;
• The fiduciary principle that information concerning the identity of security holdings and
financial circumstances of Clients is confidential; and
• The principle that independence in the investment decision-making process is
paramount.
A copy of the Advisor’s Code of Ethics is available upon request to the Chief Compliance Officer
at the Advisor’s principal office address. The address is listed on the cover page of this
document.
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Personal Trading Practices
At times Advisor and/or its Associated Persons may take positions in the same securities as
Clients, which may pose a conflict of interest with Clients. Advisor, and its Associated Persons,
will generally be “last in” and “last out” for the trading day when trading occurs close to Client
trades. We will not violate our fiduciary responsibilities to our Clients. Front running (trading
shortly ahead of Clients) is prohibited. Should a conflict occur because of materiality (i.e. a
thinly traded stock), the disclosure will be made to the Client(s) at the time of trading.
Incidental trading not deemed to be a conflict (i.e., a purchase or sale which is minimal in
relation to the total outstanding value, and as such would have a negligible effect on the
market price), would not be disclosed at the time of trading.
Item 12 Brokerage Practices
For Advisor’s portfolio management programs, we recommend and request Clients to
implement trades and maintain custody of assets through discount brokers. Currently, we
recommend the services of AXOS, TDA, Matrix, Altruist, Schwab, and Fidelity. AXOS, TDA,
Altruist, Schwab, and Fidelity are members of the Financial Industry Regulatory Authority
("FINRA"), the Securities Investor Protection Corporation ("SIPC").
AXOS, TDA, Matrix, Altruist, Schwab, and Fidelity offer independent investment advisors
services, which include custody of Client securities, trade execution, clearance and settlement
of transactions, and daily research and investment information.
We are not affiliated with AXOS, TDA, Matrix, Altruist, Schwab, or Fidelity. Our IARs are not
registered representatives of AXOS, TDA, Matrix, Altruist, Schwab, or Fidelity, and do not
receive commissions or other compensation from recommending these services.
Research and Other Soft Dollar Benefits
Although not considered “soft dollar” compensation, we may receive benefits from our
custodians for research services that include reports, software, and institutional trading
support.
There is no direct link between the Firm’s participation in these Institutional programs and the
investment advice it gives to its Clients, although Advisor receives economic benefits through
its participation in the programs that are typically not available to AXOS, TDA, Schwab, Altruist,
and Fidelity’s retail investors. These benefits include the following products and services
(provided without cost or at a discount): receipt of duplicate Client statements and
confirmations; research related products and tools; consulting services; access to a trading desk
serving advisor participants; access to block trading (which provides the ability to aggregate
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securities transactions for execution and then allocate the appropriate shares to Client
accounts); the ability to have advisory fees deducted directly from Client accounts; access to an
electronic communications network for Client order entry and account information; access to
mutual funds without transaction fees and to certain institutional money managers; discounts
on compliance, marketing, research, technology, and practice management products or
services provided to Advisor by third-party vendors. Some of the products and services made
available by our custodians through the programs may benefit Advisor but may not benefit its
Client’s accounts. These products or services may assist Advisor in managing and administering
the Client’s accounts, including accounts not maintained with a particular custodian. Other
services made available by our custodians are intended to help Advisor manage and further
develop its business enterprise. The benefits received by the Firm or its personnel through
participation in the programs do not depend on the number of brokerage transactions directed
to a particular custodian. As part of its fiduciary duties to Clients, the Firm endeavors at all
times to put the interests of its Clients first. Clients should be aware, however, that the receipt
of economic benefits by the Advisor or its related persons, in and of itself, creates a potential
conflict of interest and may indirectly influence the Advisor’s choice of AXOS, TDA, Schwab,
Altruist, or Fidelity for custody and brokerage services.
In selecting a broker-dealer based on discretionary authority, Advisor will endeavor to select
those brokers or dealers that will provide the best services at the lowest commission rates
possible. The reasonableness of commissions is based on several factors, including the broker’s
ability to provide professional services, competitive commission rates, volume discounts,
execution price negotiations, the reputation, experience, and financial stability of the broker or
dealer, and the quality of service rendered by the broker or dealer in other transactions.
Best execution is not measured solely by reference to commission rates. Paying a broker, a
higher commission rate than another broker might charge is permissible if the difference in cost
is reasonably justified by the quality of the brokerage services offered. Additionally, Advisor
may cause the account to pay a higher commission in recognition of the value of “research
services” and additional brokerage products and services a broker-dealer has provided or may
be willing to provide.
Directed Brokerage
The Client may direct brokerage to a specified Broker/Dealer other than the firm recommended
by Advisor. If a Client directs Advisor to use a particular Broker/Dealer, the requested
Broker/Dealer may not be authorized to negotiate commissions and may not be able to obtain
volume discounts or best execution. Additionally, under these circumstances, a disparity in
commission charges may exist on the commissions charged to Clients who direct the Advisor
to use a particular Broker/Dealer.
Brokerage for Client Referrals
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We do not receive Client referrals from broker-dealers and custodians in which we have an
institutional advisory arrangement. Also, we do not receive other benefits from a broker-dealer
in exchange for Client referrals.
Trade Aggregation (“Block Trading”)
While individual Client advice is provided to each account, Client trades may be executed as a
block trade. Advisor encourages its existing and new Clients to use AXOS, TDA, Matrix, Altruist,
Schwab, or Fidelity. Only accounts in the custody of AXOS, TDA, Matrix, Altruist, Schwab, or
Fidelity would have the opportunity to participate in aggregated securities transactions. All
trades using AXOS, TDA, Matrix, Schwab, Altruist, or Fidelity may be aggregated and done
under the name of the Advisor. The executing broker will be informed that the trades are for
the account(s) of the Advisor’s Clients and not for Advisor itself. No advisory account within the
block trade will be favored over any other advisory account, and thus, each account will
participate in an aggregated order at the average share price and receive the same commission
rate. The aggregation should, on average, reduce the costs of execution. The custodians
execute on best-effort practice to not transact trades, which will result in higher cost of
execution to a Client. AXOS, TDA, Matrix, Altruist, Schwab, or Fidelity will be notified of the
amount of the trade for each account. Advisor and/or its Associated Persons may participate in
block trades with Clients and may also participate on a pro-rata basis for partial fills, but only
after the determination has been made that Clients will receive fair and equitable treatment.
Item 13 Review of Accounts
Portfolio Management Account Reviews
Accounts are reviewed by the IAR assigned to the account or by the Advisor’s personnel if an
IAR is not assigned to the account. The frequency of reviews is determined based on the
Client’s investment objectives and reported changes in the Client(s)’ financial situation, but
reviews are conducted no less frequently than once per year. More frequent reviews may also
be triggered by a change in the Client’s investment objectives, tax considerations, large
deposits or withdrawals, large purchases or sales, loss of confidence in corporate management,
or changes in the macroeconomic climate.
Advisor monitors the individual investments within each account each day the market(s) are
open. Sub-advisor and model performance are reviewed, at a minimum, quarterly by the
Investment Committee which manages the use and inclusion of sub-advisors and their models.
Client(s) will receive account statements directly from their account(s) custodian on at least a
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quarterly basis. Additionally, Advisor may provide Client(s) with performance reports designed
to encapsulate and provide a summary of Client(s) account activity and performance against
various benchmarks.
Client(s) is advised that they should only rely on statements received from their custodian(s), as
this represents their actual account activity. Performance reports are provided as a courtesy to
Client(s) and do not replace statements generated by the custodian.
Item 14 Client Referrals and Other Compensation
Apart from the receipt of additional benefits from AXOS, TDA, Matrix, Altruist, Schwab, or
Fidelity that we have disclosed under Item 12 above, we do not receive economic benefits from
third parties in exchange for providing investment advice or other advisory services to our
Clients.
Advisor may organize various due diligence and educational seminars for its existing and
prospective IARs and may invite such persons to attend such events free of charge or may
subsidize their expenses for attending such an event. In some cases, Advisor also pays such
persons’ travel expenses or a portion therein.
Advisor may invite sub-advisors or service providers to these events as presenters or attendees.
Sub-advisors or service providers may provide expense offsetting support to Advisor to defer
the expenses of due diligence and educational seminars for Advisor’s existing and prospective
IARs. Any expense offsetting support provided by a sub-advisor must be paid to the Advisor, not
an IAR.
Certain sub-advisors to Advisor have entered into a service agreement with Advisor to facilitate
the creation of self-directed brokerage accounts that are managed by the sub-advisor. The
compensation arrangement presents a conflict of interest due to a financial incentive to utilize
the investment models associated with the sub-advisor. To address this conflict, the Advisor has
adopted a Code of Ethics that obliges all associated persons to deal fairly with all Clients, to
always uphold their fiduciary duty, and to put the Client’s interest first.
Non-employee (outside) consultants, individuals, and/or entities, who are directly responsible
for bringing a Client to Advisor, may receive compensation from the Firm. Such arrangements
will comply with the requirements outlined in Rule 206(4)-3 of the Investment Advisers Act of
1940, including the requirement that the relationship between the solicitor and the investment
advisor be disclosed to the Client at the time of the solicitation or referral. In these situations,
all applicable state laws will also be observed. Under these arrangements, the Client does not
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pay higher fees than Advisor’s normal/typical advisory fees.
Associated Persons and staff of Advisor may attend due diligence and/or training events from
current or prospective sub-advisors or product partners. These events may be paid for, in whole
or in part, by the sponsoring party.
Associated Persons of the Firm may enter into agreements with various organizations to
identify qualified potential Clients. An Associated Person may agree to compensate that
organization for receiving information about qualified potential Clients. Any compensation that
the Associated Person may give to that organization, or directly to any individual within that
organization, will be nominal and will be given for qualified potential Clients regardless of the
potential Clients engages the Firm in an advisory relationship.
Certain sub-advisors or product partners may offer to support Client events sponsored by
individual IARs of Advisor. These events may be paid for, in whole or in part, by one or more
sub-advisors or product partners.
Item 15 Custody
All Client funds, securities, and accounts are held at third-party custodians. Advisor does not
take possession of a Client’s funds, securities, or accounts. However, each portfolio
management Client will be asked to authorize the Firm with the ability to deduct its fees
directly from the Client’s account. The Client’s custodian will also send a quarterly account
statement, indicating the number of fees withdrawn from the Client’s Account.
Clients may authorize Advisor to execute the movement of Client funds to or from third-
party sources for the benefit of the Client by the use of a standing letter of authorization
(“SLOA”). If a Client elects to use a SLOA, the Firm is viewed to have custody of those assets.
The Firm and its custodians have implemented multiple safeguards when a Client uses a
SLOA, as outlined in SEC No Action Letter 022117. Advisor urges Clients to carefully review
their statements and notify the Firm of any discrepancies as soon as possible. All Client
authorizations given by Client to Client’s custodian, such as trading, billing, and the
movement of funds, may be revoked at any time by Client contacting Client’s custodian and
revoking such authorization(s).
Item 16 Investment Discretion
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For Client accounts allocated to sub-advisor's model portfolios, the sub-advisor is responsible for
security selection in a Client’s account. However, Advisor will assume discretionary authority to
hire or fire the sub-advisor where such action is deemed to be in the Client's best interest. We
also assume discretionary authority to reallocate Client assets into a different asset allocation
model managed by the same or a different sub-advisor. The specific sub-advisor engaged to
manage the Client’s account, or a portion of it, exercises discretionary authority and makes all
allocation decisions within the accounts they manage.
Certain IARs of Advisor, who have received approval from Advisor, may offer models directly
managed by the IAR on discretion. These IARs have achieved one or more professional
designations, have extensive trading experience, a documented security selection process,
and/or acceptable verified performance. These models are normally only offered to Clients of an
IAR who have transitioned with that IAR to Advisor and the IAR was previously directly managing
the Client’s account at the IAR’s prior firm.
Client may limit our discretionary authority if the Client wishes by setting a limit on the type of
securities that can be purchased for the Client’s account. Client simply provides Advisor with the
Client’s restrictions or guidelines in writing. Please refer to the “Advisory Business” section in this
Brochure for more information on our discretionary management services.
In some instances, Advisor may manage an account on a fully non-discretionary basis. In these accounts
Advisor does not have the ability to make transactions or decisions related to the account without Client
approval for each transaction.
Item 17 Voting Client Securities
Advisor does not vote proxies on behalf of Clients. Therefore, it is your responsibility to vote all
proxies for securities held in your Account. You will receive proxies directly from the qualified
Custodial Firm or transfer agent; we will not provide you with the proxies. You are encouraged to
read through the information provided with the proxy-voting documents and make a
determination based on the information provided.
Item 18 Financial Information
We are required in this Item to provide you with certain financial information or disclosures
about Advisor’s, financial condition. Advisor does not require the prepayment of over $1,200,
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six or more months in advance for the production of written financial plans. Additionally,
Advisor does not have any financial commitment that impairs its ability to meet contractual and
fiduciary commitments to Clients and has not been the subject of a bankruptcy proceeding.
Item 19 Miscellaneous
Trade Error Correction Procedures
On infrequent occasions, an error may be made in a client account. For example, a security may
be erroneously purchased for the account instead of sold. In these situations, the Firm generally
seeks to rectify the error by placing the client account in a similar position as it would have
been had there been no error. Depending on the circumstances, various corrective steps may
be taken, including among others, canceling the trade or adjusting an allocation. Any gains or
losses resulting from error correction will be placed in Advisor’s error correction account.
Confidentiality
Advisor views protecting its customers’ private information as a top priority and, under the
requirements of the Gramm-Leach-Bliley Act, the Firm has instituted policies and procedures to
ensure that customer information is kept private and secure.
Advisor does not disclose any nonpublic personal information about its customers or former
customers to any non-affiliated third parties, except as permitted by law. Advisor may share
some information with its domestic and international service providers, including transfer
agents, custodians, portfolio aggregation, broker-dealers, accountants, and lawyers. Advisor
restricts internal access to nonpublic personal information about its clients to those employees
who need to know that information to provide products or services to the Client. Advisor
maintains physical and procedural safeguards that comply with state and federal standards to
guard a client’s nonpublic personal information and ensure its integrity and confidentiality. As
emphasized above, it has always been and will always be the Firm’s policy never to sell
information about the current or former client(s), or their accounts, to anyone. It is also the
Firm’s policy not to share information unless required to process a transaction, at the request
of the Client, or as required by law.
A copy of the Firm’s privacy policy notice will be provided to each client before, or
contemporaneously with, the execution of the Advisory Agreement. Thereafter, the Firm will
deliver a copy of the current privacy policy notice to its clients on an annual basis. If you have
any questions on this policy, please contact Advisor.
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