Overview
Assets Under Management: $266 million
Headquarters: DALLAS, TX
High-Net-Worth Clients: 43
Average Client Assets: $6 million
Services Offered
Services: Financial Planning, Portfolio Management for Individuals
Fee Structure
Primary Fee Schedule (ADV 2A & 2B)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | and above | 1.00% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $10,000 | 1.00% |
| $5 million | $50,000 | 1.00% |
| $10 million | $100,000 | 1.00% |
| $50 million | $500,000 | 1.00% |
| $100 million | $1,000,000 | 1.00% |
Clients
Number of High-Net-Worth Clients: 43
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 100.00
Average High-Net-Worth Client Assets: $6 million
Total Client Accounts: 69
Discretionary Accounts: 33
Non-Discretionary Accounts: 36
Regulatory Filings
CRD Number: 327750
Last Filing Date: 2025-02-12 00:00:00
Website: https://orchid-advisory.com
Form ADV Documents
Primary Brochure: ADV 2A & 2B (2025-09-15)
View Document Text
Item 1 – Cover Page
Part 2A of Form ADV
Orchid Advisory, LLC
4801 West Lovers Lane
Dallas, TX 75209
Phone: 704-763-2776
Email: cathleen@orchid-advisory.com
August 2025
This Brochure provides information about the qualifications and business practices of Orchid
Advisory, LLC. If you have any questions about the contents of this Brochure, please contact us
using the information listed above. The information in this Brochure has not been approved or
verified by the United States Securities and Exchange Commission (“SEC”) or by any state
securities authority.
Orchid Advisory, LLC (CRD# 327750) is a registered investment advisor with the SEC. Registration
of an investment advisor does not imply any certain level of skill or training.
Additional information about Orchid Advisory, LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov.
Item 2 – Material Changes
Since the last filing of this brochure, the following has been updated:
•
Item 4 & 5 - Clarification of Advisory Offerings and Fees as requested by a recent SEC
Examination
Item 10 - Clarification on the use of Sub-Advisors
•
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Item 3 – Table of Contents
Item 1 – Cover Page ...............................................................................................................1
Item 2 – Material Changes ......................................................................................................2
Item 3 – Table of Contents .....................................................................................................3
Item 4 – Advisory Business .....................................................................................................4
Item 5 – Fees and Compensation ............................................................................................6
Item 6 - Performance-Based Fees and Side-By-Side Management ............................................7
Item 7 – Types of Clients & Account Minimums ......................................................................7
Item 8 – Methods of Analysis, Investment Strategies, Investment Tools, and Risk of Loss ........8
Item 9 – Disciplinary Information ......................................................................................... 10
Item 10 – Other Financial Industry Activities and Affiliations ................................................. 10
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading10
Item 12 – Brokerage Practices .............................................................................................. 12
Item 13 – Review of Accounts ............................................................................................... 13
Item 14 – Client Referrals and Other Compensation .............................................................. 13
Item 15 – Custody ................................................................................................................ 13
Item 16 – Investment Discretion ........................................................................................... 14
Item 17 – Voting Client Securities ......................................................................................... 14
Item 18 – Financial Information ............................................................................................ 14
Supervised Person Brochure - Cathleen Crews ...................................................................... 16
Supervised Person Brochure - Katelyn McIntyre .................................................................... 18
Supervised Person Brochure - Sarah Kelton .......................................................................... 21
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Item 4 – Advisory Business
Description of the Advisory Firm
A.
Orchid Advisory, LLC (“Orchid”), was formed on June 29, 2023 and based in Dallas, TX, and has
been providing investment advisory services since 2023. Orchid’s principal owner is Cathleen
Crews.
Types of Advisory Services
B.
ASSET MANAGEMENT
Orchid provides comprehensive asset management services to advisory Clients as part of its
broader multi-family office platform. Our asset management services are designed to create and
implement individualized investment strategies aligned with each Client’s unique financial goals,
time horizons, cash flow needs, tax circumstances, and risk tolerance.
As part of this process, Orchid conducts a detailed review of the Client’s overall financial profile,
including investment accounts, retirement assets, business interests, real estate holdings,
liabilities, and legacy objectives. Based on this information, Orchid develops a customized
investment policy statement (“IPS”) or equivalent framework that guides the Client’s investment
program.
Investment Selection
Our asset management services typically include:
• Portfolio Construction & Asset Allocation
•
• Ongoing Portfolio Monitoring & Rebalancing
• Tax-Aware Investment Management
• Liquidity & Cash Flow Planning
• Reporting
Discretionary Management:
When the Client elects to use Orchid on a discretionary basis, the Client will sign a limited trading
authorization or equivalent allowing Orchid to determine the securities to be bought or sold and the
amount of the securities to be bought or sold. Orchid will have the authority to execute transactions
in the account without seeking Client approval on each transaction.
Non-Discretionary Management:
When the Client elects to use Orchid on a non-discretionary basis, Orchid will determine the
securities to be bought or sold and the amount of the securities to be bought or sold. However,
Orchid will obtain prior Client approval on each and every transaction before executing any
transaction.
Sub-Advisors:
In certain circumstances, Orchid may engage and supervise one or more third-party Sub-
Advisors or Money Managers to manage all or a portion of a Client’s portfolio. Sub-Advisors
are selected based on factors such as their investment expertise, performance record,
investment style, and alignment with the Client’s objectives.
Orchid will provide its own investment recommendations, which may include but not limited to
mutual funds and exchange-traded funds (ETFs), as well as separately managed accounts
managed by Sub-Advisors, alternative investments including Hedge Funds, Private Equity Funds,
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Venture Capital Funds, Private Debt Funds and/or Private Real Estate Funds. While Orchid may
provide asset allocation guidance and recommendations regarding asset classes, specific equity
and fixed income security selection is typically performed and executed by third-party Sub-Advisors
or Money Managers within separately managed accounts (SMAs) or by the mutual fund manager
engaged on behalf of the Client. Orchid performs comprehensive due diligence on any selected
manager.
When engaged, these Sub-Advisors have trading discretion, including the authority to buy and sell
securities in Client accounts and deduct their fees, as authorized in the Client’s Advisory
Agreement. The Sub-Advisors do not have authority to move money between or outside of
accounts, other than deducting authorized fees. Orchid actively monitors the performance, risk
profile, and compliance of each Sub-Advisor with the Client’s investment guidelines on an ongoing
basis.
FAMILY OFFICE SERVICES
In addition to asset management, Orchid provides a broad suite of family office services designed
to address the complex financial, administrative, and legacy planning needs of multi-generational
families. These services are customized based on the Client’s circumstances and may include:
Investment Oversight & Consolidated Reporting.
•
• Tax Strategy & Coordination
• Legacy Planning Strategy & Coordination
• Risk Strategy & Coordination
• Philanthropic Strategy & Coordination
• Cash Flow Management
• Bill Pay & Administrative Services
• Family Strategic Planning
Because Orchid’s family office services are highly customized, the scope, frequency, and depth of
services will vary by Client. Clients are under no obligation to act upon Orchid’s recommendations.
If a Client elects to implement any recommendation, the Client is under no obligation to effect the
transaction through Orchid.
Client-Tailored Services and Client-Imposed Restrictions
C.
The goals and objectives for each Client are documented in our Client files. Investment strategies
are created that reflect the stated goals and objectives. Clients may impose restrictions on
investing in certain securities or types of securities. These restrictions may, however, prohibit
engagement with Orchid.
Wrap Fee Programs
D.
Orchid does not participate in a Wrap Program.
Amounts Under Management
E.
As of the date of this filing, Orchid provides management services for:
Discretionary Assets:
$112,719,319
Non-Discretionary Assets:
$153,529,409
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Item 5 – Fees and Compensation
Fee Schedule
A.
Clients receiving asset management and family office services may choose between two fee
structures for the same comprehensive services:
ASSET MANAGEMENT
Orchid offers asset management and family office services to advisory Clients. Orchid charges an
annual investment advisory fee based on the total assets under management and will not to exceed
1.00%. The specific fee will be agreed upon in the Advisory Agreement.
Fees are billed quarterly in advance based on the amount of assets managed as of the close of
business on the last business day of the previous billing period. If margin is utilized, the fees will be
billed based on the net asset value of the Account. Client understands that Orchid may group
certain related Client accounts, often known as “householding”, for the purposes of achieving the
minimum account size and determining the annualized fee.
Sub-Advisors:
In certain circumstances, Orchid may engage and supervise one or more third-party managers to
oversee all or a portion of a Client’s portfolio. These managers are selected based on factors such
as investment expertise, performance, style, and alignment with the Client’s objectives. When
engaged, they are granted trading discretion, including the authority to buy and sell securities in
Client accounts and deduct their fees, as authorized in the Client’s Advisory Agreement and/or
their separate agreement with the client. They do not have authority to move funds between or
outside of accounts, other than for the purpose of fee deduction. Fees for these services are paid
directly by the Client to the manager. Orchid actively monitors each manager’s performance, risk
profile, and adherence to the Client’s investment guidelines. All fees paid to Orchid are separate
from and in addition to those paid to the manager. However, the combined total of all advisory
fees will not exceed 2.00%.FAMILY OFFICE SERVICES
Orchid charges an annual fixed fee or hourly fee for family office services. Prior to the planning
process the Client will be provided an estimated plan fee which will be based on the complexity of
the engagement.
FIXED FEES
Family Office Services are offered based on an annual fee never to exceed $1,000,000,
charged quarterly in advance. Ongoing Fee Services will continue year over year until
canceled, in writing, by either Orchid or the Client. Should the fee need to change, the Client
and Orchid will agree upon a few annual fee and sign an amended fee agreement.
HOURLY FEES (BILL PAY SERVICES ONLY)
Orchid charges an hourly fee not to exceed $300 per hour. Fees are billed monthly in arrears.
CUSTODY-RELATED FEES
In limited circumstances where Orchid provides or facilitates services that give rise to
custody (e.g. such as bill pay or serving as trustee). Clients may be charged a fixed fee for
these services. This fee will be agreed upon in the Client’s advisory agreement and will be
payable annually or quarterly in advance. Orchid provides these custody-related services on
a flat fee basis, which is separate from the standard advisory or family office fee.
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Payment of Fees
B.
Asset Management Fees are deducted directly from the Client’s Account.
Sub-Advisor Fees are deducted directly from the Client’s Account.
Family office service fees are generally invoiced directly to the Client but may also be deducted
from another account held with Orchid.
Orchid, in its sole discretion, may charge a lesser investment advisory fee based upon certain
criteria (e.g., historical relationship, type of assets, anticipated future earning capacity, anticipated
future additional assets, dollar amounts of assets to be managed, related accounts, account
composition, negotiations with Clients, etc.)
For all services, Clients may terminate their engagement with Orchid within five (5) business days
of signing an Agreement with no obligation and without penalty. After the initial (5) business days,
the Agreement may be terminated by Orchid with thirty (30) days written notice to Client and by the
Client at any time with written notice to Orchid. For accounts opened or closed mid-billing period,
fees will be prorated based on the days services are provided during the given period. All unpaid
earned fees will be due to Orchid and all unearned fees will be refunded to the Client. Any increase
in fees will be acknowledged in writing by both parties before any increase in said fees occurs.
Additional Fees
C.
Custodians may charge brokerage commissions, transaction fees, and other related costs on the
purchases or sales of mutual funds, equities, bonds, options, margin interest, and exchange-traded
funds. Mutual funds, money market funds, and exchange-traded funds may also charge internal
management fees, which are disclosed in the fund’s prospectus. Orchid does not directly receive
any compensation from these fees. All of these fees are in addition to the management fee you pay
to Orchid. For more details on the brokerage practices, see Item 12 of this brochure.
Prepayment of Fees
D.
Asset Management and Family Office Service Fees are billed in advance.
External Compensation for the Sale of Securities
E.
Orchid does not receive any external compensation from the sale of securities.
Item 6 - Performance-Based Fees and Side-By-Side Management
Fees are not based on a share of the capital gains or capital appreciation of managed securities.
Orchid does not use a performance-based fee structure nor “side-by-side” management because
of the conflict of interest. Performance based compensation may create an incentive for Orchid to
recommend an investment that may carry a higher degree of risk to the Client.
Item 7 – Types of Clients & Account Minimums
Orchid’s Clients are generally individuals, small businesses, trusts, estates, high net-worth
individuals, pooled investment vehicles, and charities. Client relationships vary in scope and length
of service.
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There is no minimum account size and Clients are not required to have a certain amount of
investment experience or sophistication.
Item 8 – Methods of Analysis, Investment Strategies, Investment Tools, and Risk of Loss
Methods of Analysis and Investment Strategies
A.
Investing in securities involves risk of loss that Clients should be prepared to bear. Past
performance is not a guarantee of future returns. Security analysis methods may include:
Fundamental analysis concentrates on factors that determine a company’s value and expected
future earnings. This strategy would normally encourage equity purchases in stocks that are
undervalued or priced below their perceived value. The risk assumed is that the market will fail to
reach expectations of perceived value.
Technical analysis attempts to predict a future stock price or direction based on market trends.
The assumption is that the market follows discernible patterns and if these patterns can be
identified then a prediction can be made. The risk is that markets do not always follow patterns and
relying solely on this method may not take into account new patterns that emerge over time.
Charting analysis strategy involves using and comparing various charts to predict long and short-
term performance or market trends. The risk involved in using this method is that only past
performance data is considered without using other methods to crosscheck data. Using charting
analysis without other methods of analysis would be making the assumption that past
performance will be indicative of future performance. This may not be the case.
In developing a financial plan for a Client, Orchid’s analysis may include cash flow analysis,
investment planning, risk management, tax planning and estate planning. Based on the information
gathered, a detailed strategy is tailored to the Client’s specific situation.
The main sources of information include financial newspapers and magazines, annual reports,
prospectuses, and filings with the SEC.
Investment Strategy
B.
The investment strategy for a specific Client is based upon the objectives stated by the Client during
consultations. The Client may change these objectives at any time by providing written notice to
Orchid. Each Client executes a Client profile form or similar form that documents their objectives
and their desired investment strategy.
Risks of Investments and Strategies Utilized
C.
Investing in securities involves risk of loss that Clients should be prepared to bear. Orchid’s
investment approach constantly keeps the risk of loss in mind. Investors may face the following
investment risks:
General Investment and Trading Risks. Clients may invest in securities and other financial
instruments using strategies and investment techniques with significant risk characteristics. The
investment program utilizes such investment techniques as option transactions, margin
transactions, short sales, leverage, and derivatives trading, the use of which can, in certain
circumstances, maximize the adverse impact to which a Client may be subject.
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Interest-rate Risk. Fluctuations in interest rates may cause investment prices to fluctuate. For
example, when interest rates rise, yields on existing bonds become less attractive, causing their
market values to decline.
Inflation Risk. When any type of inflation is present, a dollar today will buy more than a dollar next
year, because purchasing power is eroding at the rate of inflation.
Currency Risk. Overseas investments are subject to fluctuations in the value of the dollar against
the currency of the investment’s originating country. This is also referred to as exchange rate risk.
Reinvestment Risk. This is the risk that future proceeds from investments may have to be
reinvested at a potentially lower rate of return (i.e. interest rate). This primarily relates to fixed
income securities.
Liquidity Risk. Liquidity is the ability to readily convert an investment into cash. Generally, assets
are more liquid if many traders are interested in a standardized product. For example, Treasury Bills
are highly liquid, while real estate properties are not.
Management Risk. The advisor’s investment approach may fail to produce the intended results. If
the advisor’s assumptions regarding the performance of a specific asset class or fund are not
realized in the expected time frame, the overall performance of the Client’s portfolio may suffer.
Cybersecurity Risk. Orchid and its service providers may be subject to operational and information
security risks resulting from cyberattacks. Cyberattacks include, among other behaviors, stealing
or corrupting data maintained online or digitally, denial of service attacks on websites, the
unauthorized release of confidential information or various other forms of cybersecurity breaches.
Cybersecurity attacks affecting Orchid and its service providers may adversely impact Clients. For
instance, cyberattacks may interfere with the processing of transactions, cause the release of
private information about Clients, impede trading, subject Orchid to regulatory fines or financial
losses, and cause reputational damage. Similar types of cybersecurity risks are also present for
issuers of securities in which Clients may invest in, qualified custodians, governmental and other
regulatory authorities, exchange and other financial market operators, or other financial
institutions. Cybersecurity incidents that could ultimately cause them to incur losses, including for
example: financial losses, cost and reputational damages, and loss from damage or interruption of
systems. Although Orchid has established its systems to reduce the risk of these incidents from
coming to fruition, there is no guarantee that these efforts will always be successful, especially
considering that Orchid does not directly control the cybersecurity measures and policies employed
by third party service providers.
Options Trading. The risks involved with trading options are that they are very time sensitive
investments. An options contract is generally a few months. The buyer of an option could lose his
or her entire investment even with a correct prediction about the direction and magnitude of a
particular price change if the price change does not occur in the relevant time period (i.e., before
the option expires). Additionally, options are less tangible than some other investments. An option
is a “book-entry” only investment without a paper certificate of ownership.
Trading on Margin. In a cash account, the risk is limited to the amount of money that has been
invested. In a margin account, risk includes the amount of money invested plus the amount that
9
has been loaned. As market conditions fluctuate, the value of marginable securities will also
fluctuate, causing a change in the overall account balance and debt ratio. As a result, if the value of
the securities held in a margin account depreciates, the Client will be required to deposit additional
cash or make full payment of the margin loan to bring the account back up to maintenance levels.
Clients who cannot comply with such a margin call may be sold out or bought in by the brokerage
firm.
The foregoing list of risk factors does not purport to be a complete enumeration or explanation of
the risks involved in an investment with Orchid.
Item 9 – Disciplinary Information
Orchid and its management have not been involved in any criminal or civil actions, administrative
or self-regulatory enforcement proceedings, nor any legal or disciplinary events that are material to
a Client’s or prospective Client’s evaluation of Orchid or the integrity of its management.
Item 10 – Other Financial Industry Activities and Affiliations
Registration as a Broker-Dealer or Broker-Dealer Representative
A.
Neither Orchid nor its management persons are registered as a broker-dealer or broker-dealer
representative.
B.
Registration as a Futures Commission Merchant, Commodity Pool Operator, or a
Commodity Trading Advisor
Neither Orchid nor its management persons are registered as futures commission merchant,
commodity pool operator, or a commodity trading advisor.
C.
Relationships Material to this Advisory Business and Possible Conflicts of Interest
Neither Orchid nor its representatives have any additional material relationships to this advisory
business that would present a possible conflict of interest other than what may be disclosed above.
Selection of Other Advisors or Managers
D.
Orchid may select and appoint one or more Sub-Advisor(s) to provide Sub-Advisor Services to Client
Accounts. When selecting Sub-Advisors, the Client’s best interest will be the main determining
factor of Orchid. Orchid ensures that before selecting other Sub-Advisors that they are properly
licensed or registered as an investment advisor.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Code of Ethics
A.
The affiliated persons (affiliated persons include employees and/or independent contractors) of
Orchid have committed to a Code of Ethics (“Code”). The purpose of our Code is to set forth
standards of conduct expected of Orchid affiliated persons and addresses conflicts that may arise.
The Code defines acceptable behavior for affiliated persons of Orchid. The Code reflects Orchid
and its supervised persons’ responsibility to act in the best interest of their Client.
10
One area which the Code addresses is when affiliated persons buy or sell securities for their
personal accounts and how to mitigate any conflict of interest with our Clients. We do not allow
any affiliated persons to use non-public material information for their personal profit or to use
internal research for their personal benefit in conflict with the benefit to our Clients.
Orchid’s policy prohibits any person from acting upon or otherwise misusing non-public or inside
information. No advisory representative or other affiliated person, officer or director of Orchid may
recommend any transaction in a security or its derivative to advisory Clients or engage in personal
securities transactions for a security or its derivatives if the advisory representative possesses
material, non-public information regarding the security.
Orchid’s Code is based on the guiding principle that the interests of the Client are our top priority.
Orchid’s officers, directors, advisors, and other affiliated persons have a fiduciary duty to our Clients
and must diligently perform that duty to maintain the complete trust and confidence of our Clients.
When a conflict arises, it is our obligation to put the Client’s interests over the interests of either
affiliated persons or the company.
The Code applies to “access” persons. “Access” persons are affiliated persons who have access to
non-public information regarding any Clients' purchase or sale of securities, or non-public
information regarding the portfolio holdings of any reportable fund, who are involved in making
securities recommendations to Clients, or who have access to such recommendations that are
non-public. Orchid will provide a copy of the Code of Ethics to any Client or prospective Client upon
request.
Recommendations Involving Material Financial Interests
B.
Neither Orchid nor its related persons recommend to Clients, or buys or sells for Client accounts,
securities in which Orchid or a related person has a material financial interest.
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of
C.
Interest
Orchid and its affiliated persons may invest in the same securities (or related securities, e.g.,
warrants, options or futures) that Orchid or an affiliated person recommends to Clients. In order to
mitigate conflicts of interest, such as frontrunning, Orchid’s Chief Compliance Officer, or their
designee, will no less than quarterly, review firm and/or personal holdings of its affiliated persons.
These reviews ensure that the personal trading of affiliated persons does not disadvantage Clients
of Orchid.
Client Securities Recommendations or Trades and Concurrent Advisory Firm Securities
D.
Transactions and Conflicts of Interest
Orchid and its affiliated persons may recommend securities, or buy or sell securities for Clients
accounts, at or about the same time, that they also buy or sell the same securities in their own
account(s). Orchid, for instance, will place trades in an account in an attempt to earn better than
money market rates. In order to mitigate conflicts of interest, such as frontrunning, Orchid’s Chief
Compliance Officer, or their designee, will no less than quarterly, review firm and/or personal
11
holdings of its affiliated persons. These reviews ensure that the personal trading of affiliated
persons does not disadvantage Clients of Orchid.
Item 12 – Brokerage Practices
Factors Used to Select or Recommending Broker-Dealers
A.
Orchid may require the use of a specific broker-dealer. Orchid will select appropriate brokers based
on a number of factors including but not limited to their transaction fees, quality of customer
service, and reporting ability. Orchid relies on the broker-dealer to provide its execution services at
the best prices available. Lower fees for comparable services may be available from other sources.
Clients pay for any and all custodial fees in addition to the advisory fee charged by Orchid. Please
note that not all Investment Advisors require that their clients direct brokerage.
1.
Research and Other Soft Dollar Benefits
Orchid does not receive soft dollar benefits.
2.
Brokerage for Client Referrals
Orchid does not receive Client referrals from any custodian or third party in
exchange for using that broker-dealer or third party.
3.
Directed Brokerage
Unless separately agreed upon by Client and Orchid, Orchid will not accept directed
brokerage arrangements. Client understands that if Orchid and Client agree to a
directed brokerage arrangement, such arrangement may affect Orchid’s ability to
negotiate commissions and may result in the inability to obtain volume discounts
or best execution for client directed accounts in some transactions. Therefore, in
such situation, Client may pay higher commissions or other transaction costs or
greater spreads, or receive less favorable net prices, on transactions for the Account
than would otherwise be the case should Client elect to trade through the broker-
dealer Orchid recommends.
Investment advisors who manage or supervise Client portfolios have a fiduciary obligation of best
execution. The determination of what may constitute best execution and price in the execution of
a securities transaction by a broker involves a number of considerations and is subjective. Factors
affecting brokerage selection include the overall direct net economic result to the portfolios, the
efficiency with which the transaction is affected, the ability to affect the transaction where a large
block is involved, the operational facilities of the broker-dealer, the value of an ongoing relationship
with such broker and the financial strength and stability of the broker. Orchid does not receive any
portion of the trading fees.
Aggregating Trading for Multiple Client Accounts
B.
When a Client authorizes discretionary management, Orchid is authorized in its discretion to
aggregate purchases and sales and other transactions made for the account with purchases and
sales and transactions in the same securities for other Clients of Orchid. All Clients participating in
the aggregated order shall receive an average share price with all other transactions. If aggregation
is not allowed or infeasible and individual transactions occur (e.g., withdrawal or liquidation
requests, odd-late trades, etc.) an account may potentially be assessed higher costs or less
12
favorable prices than those where aggregation has occurred. Orchid will always attempt to
aggregate orders whenever it has the opportunity to do so.
Item 13 – Review of Accounts
Frequency and Nature of Periodic Review and Who Makes Those Reviews
A.
Account reviews are performed at least annually by the Chief Compliance Officer of Orchid.
Account reviews are performed more frequently when market conditions dictate. Reviews of Client
accounts include, but are not limited to, a review of Client documented risk tolerance, adherence to
account objectives, investment time horizon, and suitability criteria, reviewing target allocations of
each asset class to identify if there is an opportunity for rebalancing, and reviewing accounts for
tax loss harvesting opportunities.
Financial plans are updated as requested by the Client and pursuant to a new or amended
agreement, Orchid suggests updating at least annually.
Factors That Will Trigger a Non-Periodic Review of Client Accounts
B.
Other conditions that may trigger a review of Clients’ accounts are changes in the tax laws, new
investment information, and changes in a Client's own situation.
Content and Frequency of Regular Reports
C.
Clients receive written account statements no less than quarterly for managed accounts. Account
statements are issued by the Client’s custodian. Client receives confirmations of each transaction
in account from Custodian and an additional statement during any month in which a transaction
occurs. Orchid may also send periodic or other event-inspired reports based on market or portfolio
activity. Reports will generally be provided in electronic format.
Item 14 – Client Referrals and Other Compensation
Economic Benefits from Others
A.
Orchid does not receive any economic benefits from external sources.
Compensation to Non-Advisory Personnel for Client Referrals
B.
Orchid does not compensate for Client referrals.
Item 15 – Custody
All assets are held at qualified custodians, which means the custodians provide account
statements directly to Clients at least quarterly. Clients are urged to compare the account
statements received directly from their custodians to any documentation or reports prepared by
Orchid. Orchid is not affiliated with the custodian. The custodian does not supervise Orchid, its
employees or activities.
Orchid is deemed to have limited custody solely because advisory fees are directly deducted from
Client’s accounts by the custodian on behalf of Orchid. Orchid will obtain written authorization from
Client to allow for such deductions.
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Orchid also has custody of funds and/or securities in certain Client accounts due to bill pay
authority granted by Clients to Orchid. These accounts are examined on a surprise basis at least
annually by an outside public accounting firm unless otherwise exempted.
Item 16 – Investment Discretion
If applicable, Client will authorize Orchid discretionary authority, via the Advisory Agreement, to
determine, without obtaining specific Client consent, the securities to be bought or sold, and the
amount of the securities to be bought or sold. If applicable, Client will authorize Orchid discretionary
authority to execute selected investment program transactions as stated within the Investment
Advisory Agreement. If however, consent for discretion is not given, Orchid will obtain prior Client
approval before executing each transaction.
Orchid allows Clients to place certain restrictions, as outlined in the Client’s Investment Policy
Statement or similar document. Such restrictions could include only allowing purchases of socially
conscious investments. These restrictions must be provided to Orchid in writing.
The Client approves the custodian to be used and the commission rates paid to the custodian.
Orchid does not receive any portion of the transaction fees or commissions paid by the Client to
the custodian.
Item 17 – Voting Client Securities
When assistance on voting proxies is requested, Orchid will provide recommendations to the Client.
However, Orchid will not have authority to vote proxies on behalf of the Client. If in the future Orchid
obtains authority to vote proxies, this Brochure will be appropriately amended. Clients may contact
Orchid at 704-763-2776 or cathleen@orchid-advisory.com.
Item 18 – Financial Information
Balance Sheet
A.
Orchid does not require nor solicit prepayment of more than $1,200 in fees per Client, six months
or more in advance.
Financial Condition
B.
At this time, neither Orchid nor its management persons have any financial conditions that are likely
to reasonably impair its ability to meet contractual commitments to Clients.
Bankruptcy Petitions in Previous Years
C.
Orchid has not been the subject of a bankruptcy petition in the last ten years.
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SUPERVISED PERSON BROCHURE
Part 2B of Form ADV
Orchid Advisory, LLC
Cathleen Crews
4801 West Lovers Lane
Dallas, TX 75209
Phone: 704-763-2776
Email: cathleen@orchid-advisory.com
August 2025
This brochure supplement provides information about Cathleen Crews and supplements the
Orchid Advisory, LLC brochure. You should have received a copy of that brochure. Please contact
Cathleen Crews if you did not receive the brochure or if you have any questions about the contents
of this supplement.
Additional information about Cathleen Crews (CRD# 6286479) is also available on the SEC’s
website at www.adviserinfo.sec.gov.
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Supervised Person Brochure - Cathleen Crews
Year of birth: 1982
Item 2 - Educational Background and Business Experience
Educational Background:
● Wake Forest University, BA in English, 2004
● SMU Cox School of Business, MBA, 2012
Business Experience:
●
● Orchid Advisory, LLC; Investment Advisor Representative; 08/2023 – Present
● Matter Family Office; Investment Advisor Representative; 10/2018 – 08/2023
JP Morgan Securities LLC: Registered Representative; 03/2014 – 08/2018
Item 3 - Disciplinary Information
Criminal or Civil Action: None to report
Administrative Proceeding: None to report
Self-Regulatory Proceeding: None to report
Item 4 - Other Business Activities Engaged In
Cathleen Crews has no outside business activities to report.
Item 5 - Additional Compensation
Cathleen Crews does not receive additional compensation, performance-based fees, nor receives
any additional compensation for performing advisory services other than what is disclosed in Item
5 of Part 2A.
Item 6 - Supervision
Cathleen Crews is the Chief Compliance Officer of Orchid, and therefore is solely responsible for all
supervision and formulation and monitoring of investment advice offered to Clients. She can be
reached at the contact information listed above.
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SUPERVISED PERSON BROCHURE
Part 2B of Form ADV
Orchid Advisory, LLC
Katelyn McIntyre
4801 West Lovers Lane
Dallas, TX 75209
Phone: 704-763-2776
August 2025
This brochure supplement provides information about Katelyn McIntyre and supplements the
Orchid Advisory, LLC brochure. You should have received a copy of that brochure. Please contact
Katelyn McIntyre if you did not receive the brochure or if you have any questions about the contents
of this supplement.
Additional information about Katelyn McIntyre (CRD# 6859741) is also available on the SEC’s
website at www.adviserinfo.sec.gov.
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Supervised Person Brochure - Katelyn McIntyre
Year of birth: 1991
Item 2 - Educational Background and Business Experience
Educational Background:
● University of Texas; BS Public Relations and Communications; 2013
● Southern Methodist University; Master of Business Administration; 2018
Business Experience:
● Orchid Advisory, LLC; Investment Advisor Representative; 06/2024 – Present
EPIQ Capital Group, LLC; Investment Advisor Representative; 07/2021 – 05/2024
●
● Tolleson Wealth Management; Senior Analyst; 03/2018 – 06/2021
● Southern Methodist University; Student; 08/2016 – 06/2018
● Sanford C. Bernstein & Co. LLC; Registered Representative; 11/2017 – 03/2018
Ernst and Young; Experience Management Associate; 12/2015 – 08/2017
●
● Orbitz Worldwide; Associate; 07/2015 – 12/2015
● Sprout Social; Marketing Associate; 10/2013 – 07/2015
Professional Designations:
The CFP® certification is granted by the Certified Financial Planner Board of Standards, Inc. (“CFP
Board”) and is a voluntary certification; no federal or state law or regulation requires financial
planners to hold CFP® certification. It is recognized in the United States and a number of other
countries for its (1) high standard of professional education; (2) stringent code of conduct and
standards of practice; and (3) ethical requirements that govern professional engagements with
Clients. Currently, more than 62,000 individuals have obtained CFP® certification in the United
States. To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the
following requirements:
●
●
●
●
Education – Complete an advanced college-level course of study addressing the financial
planning subject areas that CFP Board’s studies have determined as necessary for the
competent and professional delivery of financial planning services, and attain a Bachelor’s
Degree from a regionally accredited United States college or university (or its equivalent
from a foreign university). CFP Board’s financial planning subject areas include insurance
planning and risk management, employee benefits planning, investment planning, income
tax planning, retirement planning, and estate planning;
Examination – Pass the comprehensive CFP® Certification Examination. The
examination, administered in 10 hours over a two-day period, includes case studies and
Client scenarios designed to test one’s ability to correctly diagnose financial planning
issues and apply one’s knowledge of financial planning to real world circumstances;
Experience – Complete at least three years of full-time financial planning-related
experience (or the equivalent, measured as 2,000 hours per year);
Individuals who become certified must complete the following ongoing education and
ethics requirements in order to maintain the right to continue to use the CFP® marks:
●
● Continuing Education – Complete 30 hours of continuing education hours every two
years, including two hours on the Code of Ethics and other parts of the Standards of
Professional Conduct, to maintain competence and keep up with developments in the
financial planning field; and
Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The
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Standards prominently require that CFP® professionals provide financial planning
services at a fiduciary standard of care. This means CFP® professionals must provide
financial planning services in the best interests of their Clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject
to CFP Board’s enforcement process, which could result in suspension or permanent revocation of
their CFP® certification.
Item 3 - Disciplinary Information
Criminal or Civil Action: None to report
Administrative Proceeding: None to report
Self-Regulatory Proceeding: None to report
Item 4 - Other Business Activities Engaged In
Katelyn McIntyre does not have any other business to report.
Item 5 - Additional Compensation
Katelyn McIntyre does not receive additional compensation, performance-based fees, nor receives
any additional compensation for performing advisory services other than what is disclosed in Item
5 of Part 2A.
Item 6 - Supervision
The Chief Compliance Officer of Orchid supervises and monitors the advisory services of Katelyn
McIntyre. The Chief Compliance Officer, Cathleen Crews can be reached at cathleen@orchid-
advisory.com or 704-763-2776.
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SUPERVISED PERSON BROCHURE
Part 2B of Form ADV
Orchid Advisory, LLC
Sarah Kelton
4801 West Lovers Lane
Dallas, TX 75209
Phone: 704-763-2776
August 2025
This brochure supplement provides information about Sarah Kelton and supplements the Orchid
Advisory, LLC brochure. You should have received a copy of that brochure. Please contact Sarah
Kelton if you did not receive the brochure or if you have any questions about the contents of this
supplement.
Additional information about Sarah Kelton (CRD# 8142161) is also available on the SEC’s website
at www.adviserinfo.sec.gov.
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Supervised Person Brochure - Sarah Kelton
Year of birth: 2002
Item 2 - Educational Background and Business Experience
Educational Background:
● University of Texas; BS Biochemistry & BA Plan II Honors; 2024
Business Experience:
● Orchid Advisory, LLC; Analyst/Investment Advisor Representative; 08/2024 – Present
● Student; 07/2015 - 08/224
Item 3 - Disciplinary Information
Criminal or Civil Action: None to report
Administrative Proceeding: None to report
Self-Regulatory Proceeding: None to report
Item 4 - Other Business Activities Engaged In
Sarah Kelton does not have any other business to report.
Item 5 - Additional Compensation
Sarah Kelton does not receive additional compensation, performance-based fees, nor receives any
additional compensation for performing advisory services other than what is disclosed in Item 5 of
Part 2A.
Item 6 - Supervision
The Chief Compliance Officer of Orchid supervises and monitors the advisory services of Sarah
Kelton. The Chief Compliance Officer, Cathleen Crews can be reached at cathleen@orchid-
advisory.com or 704-763-2776.
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