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Firm Brochure
(Part 2A of Form ADV)
Osborne Partners Capital Management, LLC
One Embarcadero Center, Suite 4100
San Francisco, CA 94111
(415) 362-5637/ (800) 362-7734
(415) 362-5996 Fax
www.osbornepartners.com
Compliance E-mail: compliance@osbornepartners.com
This brochure provides information about the qualifications and business practices of Osborne Partners Capital
Management, LLC “OPCM”. If you have any questions about the contents of this brochure, please contact us at:
(415) 362-5637 or (800) 362-7734, or by email at: compliance@osbornepartners.com. The information in this
brochure has not been approved or verified by the United States Securities and Exchange Commission, or by
any state securities authority.
Additional information about Osborne Partners Capital Management, LLC is available on the SEC’s website at
www.adviserinfo.sec.gov
August 25, 2025
Osborne Partners Capital Management, LLC
Item 2 - Material Changes
Annual Update
The Material Changes section of this brochure will be updated when material changes occur since the previous
release of the Firm Brochure. OPCM will ensure that clients receive a summary of any material changes to this
Brochure within 120 days of the close of OPCM’s fiscal year, along with an offer to deliver the complete Firm
Brochure. For more information about the firm, please visit www.osbornepartners.com.
Material Changes since the Last ADV Update, dated June 3, 2025
The following items have been removed from the brochure:
Item 19: Class Action Lawsuits
The fees related to class action claim filings has been added to Item 5 under “Other Fees”, this is no longer
a stand-alone section.
Item 20: Business Continuity Plan, this is not part of the brochure instructions and has been removed.
Item 21: Privacy Policy, this is now a stand-alone document and will be provided separately to each new
client and upon client request.
There are non-material changes to other Items within the Brochure. OPCM encourages you to read the full
Firm Brochure.
Full Brochure Available
If you would like to receive a complete copy of our Firm Brochure, please contact us by telephone at: (415) 362-
5637 or (800) 362-7734 or by email at: compliance@osbornepartners.com.
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Osborne Partners Capital Management, LLC
Item 3 - Table of Contents
Item 2 - Material Changes .............................................................................................................................. i
Item 4 - Advisory Business............................................................................................................................. 1
Firm Description ................................................................................................................................................................... 1
Principal Owners .................................................................................................................................................................. 1
Tailored Relationships ......................................................................................................................................................... 1
Client Imposed Restrictions .............................................................................................................................................. 2
Types of Advisory Services ................................................................................................................................................ 2
Assets Under Management ................................................................................................................................................ 4
Types of Agreements .......................................................................................................................................................... 4
Termination of Agreement ................................................................................................................................................ 4
401k Participant Accounts ................................................................................................................................................. 4
Item 5 - Fees and Compensation .................................................................................................................. 5
Description ............................................................................................................................................................................ 5
Fee Billing ................................................................................................................................................................................ 7
Other Fees ............................................................................................................................................................................. 7
Item 6 - Performance-Based Fees & Side by Side Management ................................................................ 8
Performance-Based Fees .................................................................................................................................................... 8
Item 7 - Types of Clients ................................................................................................................................ 9
Description ............................................................................................................................................................................ 9
Account Minimums ........................................................................................................................................................... 10
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss.................................................... 10
Investment Strategies ....................................................................................................................................................... 10
Risk of Loss ......................................................................................................................................................................... 12
Asset Management Process ............................................................................................................................................ 13
Item 9 - Disciplinary Information ................................................................................................................ 14
Legal and Disciplinary ....................................................................................................................................................... 14
Item 10 - Other Financial Industry Activities and Affiliations .................................................................. 14
Financial Industry Activities ............................................................................................................................................. 14
Affiliations ............................................................................................................................................................................ 14
Item 11 - Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ....... 14
Code of Ethics .................................................................................................................................................................... 14
Favoritism, Entertainment and Gifts ............................................................................................................................. 14
Participation or Interest in Client Transactions ........................................................................................................ 15
Personal Trading ................................................................................................................................................................ 15
Item 12 - Brokerage Practices .................................................................................................................... 16
Selecting Brokerage Firms ............................................................................................................................................... 16
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Osborne Partners Capital Management, LLC
Best Execution ................................................................................................................................................................... 18
Soft Dollars ......................................................................................................................................................................... 18
Trade Error Correction .................................................................................................................................................. 19
Client Directed Brokerage Accounts ........................................................................................................................... 20
Order Aggregation ............................................................................................................................................................ 20
Item 13 - Review of Accounts ...................................................................................................................... 20
Periodic Reviews ............................................................................................................................................................... 20
Review Triggers ................................................................................................................................................................. 20
Regular Reports ................................................................................................................................................................. 21
Item 14 - Client Referrals and Other Compensation ................................................................................ 21
Incoming Referrals............................................................................................................................................................. 21
Referrals Out ...................................................................................................................................................................... 22
Other Compensation ....................................................................................................................................................... 22
Item 15 - Custody ......................................................................................................................................... 22
Account Statements .......................................................................................................................................................... 22
Reporting Custody ............................................................................................................................................................ 22
Item 16 - Investment Discretion ................................................................................................................. 23
Discretionary Authority for Trading ............................................................................................................................ 23
Limited Power of Attorney ............................................................................................................................................. 23
Item 17 - Voting Client Securities .............................................................................................................. 23
Proxy Votes ........................................................................................................................................................................ 23
Item 18 - Financial Information .................................................................................................................. 24
Financial Condition ........................................................................................................................................................... 24
Item 19 - Class Action Lawsuits .......................................................................... Error! Bookmark not defined.
Claim Filing ............................................................................................................... Error! Bookmark not defined.
Item 20 - Business Continuity ............................................................................. Error! Bookmark not defined.
General ..................................................................................................................... Error! Bookmark not defined.
Disasters ................................................................................................................... Error! Bookmark not defined.
Alternate Offices .................................................................................................... Error! Bookmark not defined.
Loss of Key Personnel ........................................................................................... Error! Bookmark not defined.
Item 21 – Privacy Policy ....................................................................................... Error! Bookmark not defined.
Privacy Policy ........................................................................................................... Error! Bookmark not defined.
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Osborne Partners Capital Management, LLC
Item 4 - Advisory Business
Firm Description
Our firm was founded in 1937 and has been registered under various names since the original inception. In 2001,
the firm transitioned to OSBORNE PARTNERS CAPITAL MANAGEMENT, LLC (“OPCM”, “Osborne Partners").
The firm has two chief offices, one located in San Francisco and one located in Menlo Park. The San Francisco
office is the main headquarters.
San Francisco Office
One Embarcadero Center, Ste. 4100
San Francisco, CA 94111
Phone: (415) 362-5637/(800) 362-7734
Fax: (415) 362-5996
Silicon Valley Office
545 Middlefield Road, Ste. 165
Menlo Park, CA 94025
Phone: (650) 854-5100/(800) 397-5101
Fax: (650) 854-5661
The firm is a Registered Investment Adviser (“RIA”) with the Securities and Exchange Commission (“SEC”).
However, being registered with the SEC is not meant to imply a specific level of training or skill and is not meant
to denote any form of recommendation or endorsement by the SEC or state securities regulators.
We encourage the reader to carefully read this document to examine OPCM and our practices, and to discuss
any potential business relationship with your own knowledgeable business advisers and legal counsel.
Principal Owners
The majority ownership of the firm is held by employees of the firm. The allocations for employees and owners
of more than 5% are as follows:
Daniel M. Haut: less than 5%
Jay M. Skaalen: less than 5%
Sonia J. Von Berg: less than 5%
Charles J. Else: less than 5%
Focus Financial Partners, LLC*: 10% but less than 25%
Justin W. McNichols: 25% but less than 50%
OPCM Holdings, LLC: 25% but less than 50%
* Focus Financial Partners Inc. is the entity that owns the interest above.
Tailored Relationships
OPCM provides personalized investment management to individuals, families, trusts, estates, conservatorships,
foundations, endowments, corporations or business entities and pension and profit-sharing plans, charitable
organizations, public funds, investment limited partnerships, 401(k) plans, 401(k) self-directed accounts, IRAs and
other retirement plans, through direct advisory relationships and via a sub-advisory arrangement. All portfolios
are actively managed by our investment team and are tailored and managed according to individually prepared
client Investment Policy Guidelines, which reflects the specific financial objectives, taxability, and risk tolerance of
the client.
OPCM does not assume any responsibility for the accuracy of the information provided by you the client, and is
not obligated to verify any information received from you or from your other professionals (e.g., attorney,
accountant, etc.). Under all circumstances, you are responsible for promptly notifying OPCM in writing of any
material changes to your financial and investment objectives, taxability, time horizon, or risk tolerance.
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Osborne Partners Capital Management, LLC
Client Imposed Restrictions
Clients can impose restrictions on investing in certain securities, types of securities or asset classes, in accordance
with their values, beliefs or employer requirements. When imposing a restriction, we require restrictions be given
at the start of the relationship, be focused, naming specific securities and detailed in writing and approved by
OPCM and the client. Our view is that certain types of restrictions can be vague, broad in nature, and be very
subjective. One such example of a vague restriction is “no sin stocks”. Due to the vague nature of what a “sin
stock” is, the firm cannot enforce such restrictions. The restriction must detail the specific securities that OPCM
would be prohibited from purchasing.
It is OPCM’s policy to not purchase any tobacco related stocks. Clients who request a tobacco restriction will
have their account(s) restricted but will not be prohibited from inclusion in composite performance.
Our first priority is purchasing securities in your accounts that we believe will provide the best overall growth
for you to reach your investment objectives and goals, while taking into consideration your tolerance for risk.
Types of Advisory Services
Investment Management Services
OPCM offers investment management services directly to clients on a discretionary and non-discretionary basis.
We tailor and manage each portfolio according to individually prepared Investment Policy Guidelines, which
reflect the specific financial objectives, taxability, and risk tolerance of the client.
OPCM employs one strategy customized over six main asset allocations. The asset allocations include Global
Equities, Global Growth, Global Moderate Growth, Global Balanced, Global Income, and Global Fixed Income.
The portfolios are allocated in one or more of the following asset classes: domestic equities, foreign equities,
natural resources, real estate, alternative assets, fixed income, and cash.
OPCM also provides investment management services to 401k plans, wherein OPCM provides management for
three types of plan account offerings. The plan account types include:
• Traditional – managing a menu of Exchange Traded Funds that can be chosen for investment by plan
participants.
• Model portfolios – managing certain asset allocation portfolios, which can be selected by a plan
•
participant.
Self-directed – managing plan participant accounts based on individual investment objectives utilizing
various asset classes.
Sub-Advisory Arrangement
OPCM is engaged as a sub-adviser by an unaffiliated investment adviser. As a sub-adviser, OPCM does not enter
into a contract with clients. The agreement is entered between OPCM and the unaffiliated investment adviser to
hire OPCM to provide investment management services to certain clients of the investment adviser that are
delegated to OPCM (“Sub-Advisory Client”). In a sub-advisory relationship, each Sub-Advisory Client enters into
an investment advisory agreement with the unaffiliated investment adviser. The agreement gives the unaffiliated
investment adviser the authority to hire, monitor, and fire sub-advisers on behalf of a Sub-Advisory Client.
OPCM, in its capacity as a sub-adviser, delivers its investment management services through its arrangement with
the unaffiliated investment adviser. Under the sub-advisory agreement, OPCM is granted discretionary authority
to invest a Sub-Advisory Client’s assets based on the investment strategy selected by the unaffiliated investment
adviser. The unaffiliated investment adviser is responsible for determining if the Sub-Advisory Client is suitable
for receiving OPCM services.
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Osborne Partners Capital Management, LLC
Wrap Programs
We currently do not participate in any Wrap Fee Programs. A Wrap Fee Program is an arrangement between a
broker-dealer and other financial institutions, who act as the sponsor of an investment program through which
their clients can receive discretionary investment advisory services. The wrap program sponsor provides the
investment platform, execution services, clearing, and custodial services in a “bundled” form, meaning the client
is charged one fee for all services. The fee charged is usually based on a percentage of the assets held in the
account. When OPCM decides to participate in a wrap program, we will manage the accounts in the same manner
as our advisory clients with the investment and financial objectives provided by the broker-dealer.
Affiliated Private Hedge Fund
Finally, the firm manages an Absolute Return Strategy, which is only provided through the OPCM Absolute Return,
L.P., an affiliated private hedge fund (“OPCM Fund”). The OPCM Fund is only open to individuals who meet the
accredited investor and qualified client standards. The OPCM Fund invests in and trades securities, consisting
principally, but not solely, of equity and equity related securities that are traded publicly in U.S. markets. The
OPCM Fund can invest in other types of securities and engages in short selling and hedging, margin trading, and
other investment strategies. Prospective investors are provided with an offering circular and other documentation
that detail the investment objectives, risks, fees, and other important information about the OPCM Fund. It is
important that each potential investor fully reads all the offering documents prior to investing. Investing in the
OPCM Fund is only available to persons who are deemed “accredited investors” under the Securities Act of 1940,
as amended and “qualified client” as defined in Rule 205(3) of the Investment Advisers Act of 1940. The OPCM
Fund is not made available to the public and is not a registered investment company. The OPCM Fund can be
offered to current clients meeting the required qualifications, in conjunction with the overall asset allocation and
management of the client’s account.
OPCM’s disclosure of information within this Brochure that pertains to the OPCM Fund is not intended to be a
solicitation for or an advertisement of the fund. Instead, such disclosures have been made to provide important
information about the services provided by OPCM and the overall risks involved in these types of activities as
they relate to OPCM’s advisory business.
OPCM has in the past but no longer recommends that a portion of such client’s assets be invested in certain non-
affiliated private pooled investment vehicles (e.g., private funds, limited partnerships). These included private
hedge funds that invest in alternative type investments, real estate funds, oil and gas partnerships, and other types
of private investment vehicles (collectively “Private Funds”). Prior to investing, clients were provided with private
placement memorandums and other offering and subscription documentation that detailed the nature, risks, and
associated fees of each Private Fund.
OPCM’s strategies are based on long-term investing, and we are dedicated to achieving our clients’ goals and
objectives. Please refer to Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss for further details
on the above-mentioned investment strategies and services.
Financial Planning
OPCM provides financial planning for all clients which is included in the management fee. Financial planning is a
comprehensive evaluation of your current and future financial state by using currently known variables to predict
future cash flows, asset values and withdrawal plans. Any clients that would like to participate in this service
should speak with their Wealth Counselor.
Estate Planning Services
Through our partnership with an independent third-party technology company, Wealth, Inc. (“Wealth”), Osborne
Partners can facilitate the preparation of various estate planning documents for clients. Such services are generally
separate from any investment management and/or financial planning services that our firm can render to a client,
and the exact scope of such estate planning services will depend on the nature of your specific estate planning
needs. As a condition of utilizing Wealth, clients must agree to the terms and conditions available at wealth.com.
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Osborne Partners Capital Management, LLC
OPCM can pay for a client’s access to Wealth.com. For the avoidance of doubt, neither Osborne Partners nor
Wealth renders legal advice or services. Wealth.com offers the ability to consult with licensed attorneys in various
jurisdictions at an additional charge, and subject to additional terms and conditions.
Assets Under Management
OPCM manages approximately $2,358,840,039 in assets for approximately 731 client relationships as of
December 31, 2024. The assets are broken down as follows:
OPCM manages $2,308,382,953 on a discretionary basis.
OPCM manages $50,457,086 on a non-discretionary basis.
Discretionary assets under management include the assets managed in the OPCM Fund and sub-advisory clients.
Types of Agreements
OPCM provides investment advisory services on a discretionary basis for the majority of our clients; however,
we do provide non-discretionary asset management services under certain circumstances.
OPCM’s advisory agreement gives us the authority to buy and sell securities for our designated client accounts.
In addition to our agreement, the custodian requires a limited power of attorney signed by the client to allow us
to transact within our client accounts.
Termination of Agreement
A client or unaffiliated investment adviser with which OPCM has a sub-advisory agreement can terminate any of
the aforementioned agreements at any time by notifying us 30 days in advance, either in writing or electronically
via email. The termination notice will not affect commitments actually made prior to receiving the termination
notice. At termination, fees will be billed on a pro rata basis for the portion of the quarter completed. The
portfolio value as of the termination date will be used as the basis for the fee computation, adjusted for the
number of days during the billing quarter prior to termination.
For clients billed in arrears, we will issue a closing fee bill based on the number of days you received investment
management services in the current quarter. If we are authorized to debit the fee directly from your account at
the time of termination, we will debit the fee from your account for the balance due. If we are not able to debit
your account directly or if you have not authorized us to debit the account, we will issue you a closing bill for
payment. You are responsible for paying any balance due to OPCM. In any instance, we will provide you a copy
of the closing fee bill for your records.
For clients billed in advance, we will issue you a refund based on the number of days investment management
services were provided in the current quarter. We will either credit your account directly for the refund or issue
your account a refund in the form of a check to your address of record.
OPCM can terminate any of the agreements at any time by notifying you in writing. In addition, OPCM reserves
the right to terminate any investment advisory services when a client fails to provide pertinent information about
their account or financial situation when it is necessary and appropriate, and in our judgment, when the lack of
information impairs us from properly providing prudent investment and or financial advice.
401k Participant Accounts
When we manage a client’s 401K participant account, if such account is held at a custodian that is not directly
accessible by OPCM (“Held Away Account”), we will request permission from such client to use a platform that
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is administered by a third-party service provider. The platform gives OPCM the ability to view the 401K account
assets in real time and effectively place transactions.
OPCM has entered into a subscription agreement with the third-party service provider and when a client agrees
to OPCM’s use of the platform, the service provider’s terms and conditions agreement for users will be made
available within the platform. It is important for you to review the agreement in its entirety in order to be fully
aware of all conditions and requirements. For example, the terms and conditions include, but are not limited to,
the client agreeing to provide the third-party service provider with access to all account information in their 401K
account and authorizing OPCM to use the platform to facilitate the investment management of your 401K
account. OPCM will be granted access to view and manage your 401K account assets via a platform login. The
login access does not give OPCM the authority or ability to transfer or withdraw any assets in your 401K account.
OPCM is not affiliated with the third-party service provider, and we do not receive any compensation from them
for using their platform. There is a fee charged by the third-party service provider for the use of the platform,
which is paid by OPCM, not our clients.
Item 5 - Fees and Compensation
Description
OPCM manages separate accounts with a minimum relationship requirement of $1,000,000 in assets for both
advisory and sub-advisory services.
Investment Management Services
OPCM will primarily manage accounts on a fully discretionary basis; however, the firm will manage accounts on a
non-discretionary basis under special circumstances. OPCM’s investment management services incorporate
investment strategies specifically tailored to reflect each client’s individual circumstances. The management fee
OPCM charges is a percentage of the market value of the managed assets held in the client’s account as of the
last business day of the quarter. Fees are billed in arrears, however some legacy clients are billed in advance based
on the market value of the managed assets held in the account as of the last business day of the prior quarter
end. We generally will invoice our clients in the first month of the following quarter. In most cases, client fees are
debited directly from their managed account, after we receive written authorization from the client. Some clients
choose to pay their fees directly and not have them debited from their account. In those cases, we issue an invoice
directly to the client. Legacy and current clients of the firm have different fee schedules, with some being higher
and some lower than the firm’s current fee schedule reflected below. This is generally due to the timing of when
the client’s account(s) were established. Listed below is the firm’s current annual fee schedule:
1.00% on the first $5,000,000
0.50% on assets above $5,000,000
(Relationships with total Assets below $1,000,000 = 1.25%)
The annual fee schedule is subject to change and also can be negotiated by OPCM under certain circumstances,
and at the sole discretion of OPCM. Multiple portfolios with a common interest (such as a family relationship)
can be combined as one for billing purposes. The firm has in the past and can in the future in its sole discretion
waive the minimum asset requirement and charge a minimum fee for providing investment management services
based upon certain criteria (e.g., historical relationship, type of assets, anticipated future earning capacity,
anticipated future additional assets, dollar amounts of assets to be managed, related accounts, account
composition, negotiations with clients, etc.). As a benefit to employees and former employees, the firm offers
discretionary investment management services to such individuals, their families and their estates at a discounted
fee or for no fees.
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For educational accounts like a 529, OPCM will charge an annual fee of 0.30% on assets under management. The
fee is calculated and payable on a quarterly basis in the same manner as described above.
If a client requests the firm to hold cash for a special purpose, has a concentrated position or has low cost
securities that the client desires periodic counsel on but does not want included in day to day discretionary
management, the firm usually requests clients maintain a non-discretionary service account and charges an annual
fee of 0.25% of assets under management. The fee is calculated and payable on a quarterly basis in the same
manner as described above.
OPCM’s fees for managing 401K plans range from 0.50% to 1.00% of the plan assets. The fee schedule is subject
to change and can be negotiated by OPCM at our sole discretion. Fees are billed quarterly in arrears based on
the assets in the plan as of the last business day of the prior quarter. An invoice is sent directly to the plan sponsor
for payment and is due upon receipt.
OPCM determines the market value of the account based on a hierarchy of data price files we receive from our
clients’ custodians. We use the data files for the pricing of securities held in client portfolios. We periodically
review the accuracy of data received by each custodian. In determining the net asset value of a portfolio, OPCM
uses the following guidelines: (a) for marketable securities, we will use the current market price, (b) for securities
for which there exists no active market (including unsupervised assets, privately or closely held securities and
limited partnerships, real estate, and other fixed asset securities that are not priced via a national exchange), we
shall use such information as we deem in good faith relevant to determine the value thereof and value the security
periodically, which means the value shown on reports can lag the current market value (in the absence of a readily
determinable value, such securities will be valued at cost), and (c) we will value cash at its dollar value. OPCM
shall use all information in good faith to determine the market value of the account for billing.
Sub-Advisory Arrangement
OPCM is currently a sub-adviser for an unaffiliated investment adviser. The annual fee for investment management
services OPCM provides to Non-ERISA Sub-Advisory Clients is 0.45% and 0.25% for ERISA Sub-Advisory Clients.
Both fees are paid quarterly in arrears. OPCM will calculate its quarterly fee for each Sub-Advisory Client, which
is based on the account value (including any cash, cash equivalents, accrued interest and dividends) at the end of
each calendar quarter and then send a spreadsheet that outlines the fees to the unaffiliated investment adviser.
The unaffiliated investment adviser will send an invoice that reflects both the adviser’s and OPCM’s fee to the
Sub-Advisory Clients’ custodian, who will debit the aggregated fee from each Sub-Advisory client’s account and
pay the third-party adviser and OPCM separately.
OPCM Fund:
The firm acts as the General Partner and is the primary adviser for the OPCM Fund. The firm receives an annual
management fee of 1% of assets under management and reserves the right to waive the annual management fee
paid by the fund at any time. The fee is payable in quarterly installments at the beginning of each calendar quarter
and is based on the net market value of each limited partner’s capital account on the date the fee accrues and
becomes payable.
Performance-Based Investment Management Fees:
OPCM Fund:
In addition to an annual investment management fee, OPCM is allocated an annual performance-based fee
allocation equal to 20% of the annual net profits (including both realized and unrealized gains and losses) otherwise
allocable to that limited partner from each qualifying limited partner. Performance fee allocations are assessed in
arrears on an annual basis and are only applied to profits that exceed the cumulative losses previously incurred
by or allocated to the respective limited partners. In the case where the annual management fee and the
performance fee are taken, the total fee percentage will be higher than the management fee charged by the firm.
Separately Managed Advisory Accounts
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Osborne Partners Capital Management, LLC
OPCM offers performance-based fee management for clients that meet certain criteria. Specifically, you must be
in a global equity exposure allocation target of 65% or more as agreed upon in the IPG and must also have $2
million or more in assets under management. Importantly, clients that meet these criteria have a choice of whether
to participate in this performance-based fee arrangement.
The first component of the arrangement is an annual asset-based management fee, as follows:
0.60% on assets between $2 million - $5 million
0.40% on assets above $5 million
In addition to the above tiered management fee, OPCM will charge an annual performance fee of 10% of the net
profit over a hurdle rate of 2%. The asset-based management fee will be charged quarterly in arrears and the
performance-based fee will be charged each year using year-end market values. If a client terminates their
relationship or changes to a more conservative allocation, the management and performance fees will be prorated
and charged at the time of the termination or change. New clients’ fees will also be prorated.
Please refer to Item 6 below for further information on performance-based fees, including information on the
conflicts surrounding such fees and how OPCM addresses the conflicts.
Fee Billing
OPCM will bill our investment management fees quarterly, either in arrears or for some legacy clients, in advance.
The firm will invoice the client AFTER the three-month billing period has ended. For those legacy clients billed in
advance, the client will be invoiced BEFORE the period has been completed. We will expect payment in full upon
receipt. OPCM usually deducts fees directly from a designated client account to facilitate billing. You must consent
in advance to direct debiting of your investment account. If you have not given the firm direct debit authorization,
the invoice will be mailed to your address of record.
Initial Billing - We do not receive fees for exploratory meetings with you as the client to determine the extent to
which the firm’s investment management services can be beneficial to you prior to entering into our investment
management agreement. We will begin billing your account for investment management services on the date the
firm receives and executes the signed investment management agreement. The initial billing date will generally
begin prior to the first trade ever being place in the account, due to the internal set-up required for each account.
Other Fees
Custodians recommended by OPCM charge transaction fees on certain purchases and sales of securities, mutual
funds and exchange-traded funds. Our investment team feels the selection of the security is more important than
the nominal fee that the custodian charges to buy or sell the security. Client assets invested in mutual funds will
be subject to certain fees and expenses imposed directly by each mutual fund to their shareholders, which shall
be described in each fund’s prospectus. Clients should read each prospectus to get a clear understanding of the
additional fees you are paying on your managed assets.
Custodians can also charge other fees to maintain the account or fees for additional services. Examples of such
fees include wire fees and alternative investment custody fees. As of January 1, 2021, managed accounts that are
custodied at Fidelity will be charged by Fidelity a $100 quarterly custody fee ($400 annually). This fee will be
debited directly from the client accounts. All clients have the discretion to choose which custodian to use from
the established custodian relationships available to OPCM. Clients that select Fidelity will be charged a custody
fee.
Additionally, clients incur brokerage commissions and other execution costs charged by the custodian or
executing broker-dealer in connection with transactions for a client’s account. Clients should further understand
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Osborne Partners Capital Management, LLC
that all custodial fees and any other charges, fees, and commissions incurred in connection with transactions for
their account will be paid out of the assets in the account and are exclusive of and in addition to the fees charged
by OPCM. Please refer to Item 12 – Brokerage Practices for additional important information about the brokerage
and transactional practices of OPCM.
The firm does not receive any additional compensation from the sale of securities or other products from
brokers or mutual fund companies.
OPCM engages Chicago Clearing Corporation (“CCC”) to provide class action litigation monitoring and securities
claim filing services on behalf of our clients. CCC monitors each claim our clients have, collects the applicable
documentation, interprets the terms of each settlement, files the appropriate claim form, interacts with the
administrators and distributes the client awards on the client’s behalf. CCC charges a contingency fee of 17.50%
which is subtracted from each client settlement award. Clients will be responsible for filing their own class action
claims for any securities that were held prior to the commencement of the relationship with the firm. Unless you
affirmatively “Opt-Out” from the service, we will provide our client data to CCC on a semi-annual basis for class
action filing services. OPCM does not provide claim filing for Sub-Advisory Clients.
Item 6 - Performance-Based Fees & Side by Side Management
Performance-Based Fees
As outlined in Item 5 above, OPCM charges a performance-based fee to separately managed account clients that
meet certain criteria and to the OPCM Fund.
Clients should understand that certain conflicts of interest exist due to the above-described performance fee
arrangements, which include the fact that such arrangements within the OPCM Fund can create an incentive for
OPCM to recommend and/or make investments for those clients that are more risky or more speculative than
might be the case in the absence of a fee based on performance. In addition, charging performance-based fees can
incentivize OPCM to trade more frequently and/or allocate more favorable investments to performance fee
accounts vs. non-performance fee accounts. Separately managed account clients that are charged a performance-
based fee are traded the same way as asset-based fee accounts by the investment team.
Importantly, as a fiduciary, OPCM owes a duty of loyalty to our clients, which means we must put the interests
of clients ahead of our own. Therefore, we will only recommend and/or make investments for clients that are
believed to be suitable and in the clients’ best interest. In addition, to further mitigate these conflicts, we have
adopted certain policies and procedures regarding portfolio management and trading, and have implemented the
following:
Every effort is made to aggregate trade orders, with each participating account receiving the same share price
- OPCM’s portfolio management process is designed to ensure the fair allocation of investment opportunities
among clients of every type and the consistency of portfolios with clients' investment objectives.
-
for executed trades.
- Compliance personnel perform periodic sampling reviews of the firm’s investment and trade allocations to
confirm such allocations were completed in line with requirements.
OPCM believes it is also important to note that the fees charged by us can be higher or lower than fees charged
by other advisers for comparable services. Therefore, clients should carefully review and consider all fees charged
by OPCM, along with applicable third-party fees (see Item 5) to fully understand the total amount of fees to be
paid and to evaluate the services being provided.
Please also refer to Item 8 for a discussion on the risks pertaining to the types of securities utilized by OPCM.
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Osborne Partners Capital Management, LLC
Side by Side Management
Justin W. McNichols, is the CIO and a portfolio manager of the firm, and manages accounts for our advisory
clients and the OPCM Fund portfolio. A potential conflict of interest arises in that securities purchased/sold in
the OPCM Fund portfolio are also, from time to time, purchased/sold in accounts for our advisory clients and
the firm does not specify a specific order to which trading for advisory clients or the OPCM Fund should occur.
Another potential conflict of interest is the OPCM Fund purchases or sells certain securities contrary to the
securities being purchased or sold for our advisory client relationships.
Given the firm charges a performance-based fee to the OPCM Fund and certain separately managed advisory
clients, the portfolio manager has an incentive to trade in these accounts before our advisory clients that are not
charged a performance-based fee. In order to address this conflict, Mr. McNichols will on a best effort basis, use
a rotation system for accounts held at different custodians when the same security is being traded on the same
day. In addition, the firm will try to aggregate trades for multiple accounts, when appropriate, and allocate the
trades using an average share price when trading in the same security on the same day. Please refer to Item 12
for further details on our trading practices.
The majority of the investors in the OPCM Fund are also our advisory clients and for those clients, the fund is
used in conjunction with the overall asset allocation and management of the client’s account. For those clients
that hold the OPCM Fund and are an advisory client, the firm does not charge the advisory client a management
or performance fee for those assets invested in the fund. The market value of the OPCM Fund is excluded from
the market value used for the fee calculation.
The OPCM Fund’s investment strategy and the performance-based compensation the firm receives, create an
incentive for the portfolio manager to recommend the OPCM Fund to our clients that meet the qualification
requirements. Clients should be aware that the OPCM Fund carries a higher degree of risk than that of our
actively managed portfolios. Please refer to Item 8 – Method of Analysis, Investment Strategies, and Risk of Loss
for further information.
As described above, investment management fee schedules can vary from client to client, depending on
circumstances. OPCM’s fees also vary by account size. Thus, there are potential conflicts of interest over a
portfolio manager’s time that is devoted to managing any one account and allocating investment opportunities
among our client accounts. Furthermore, the investment team has in the past and can in the future give advice
and take action with respect to any of our clients that differs from advice given or the timing or nature of action
taken with respect to any other advisory client. When the firm trades in any given security, not all clients will
participate in the execution of the trades or receive a pro-rata allocation if they have different investment
objectives, risk characteristics and restrictions, varying cash flow, portfolio composition and tax considerations at
the time the trades are executed. In addition, not all securities considered for purchase and sale by the firm will
be considered for all clients and investment products. A client’s investment objective or the firm product objective
will not be appropriate for all clients or products.
Also, importantly, some of the unaffiliated private funds that OPCM’s clients invest in also charge performance-
based fees. OPCM does not receive any portion of these fees. Detailed information regarding the performance-
based fee charges is outlined in each private fund’s offering documents, which are provided to clients prior to
investing. As outlined in Item 4 – Advisory Business, OPCM no longer recommends outside private funds to
clients.
Item 7 - Types of Clients
Description
OPCM generally offers investment management services to the following:
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Osborne Partners Capital Management, LLC
Individuals, families, trusts, estates, conservatorships, foundations, endowments, corporations or business entities
and pension and profit-sharing plans, charitable organizations, public funds, investment limited partnerships, 401(k)
self-directed accounts, IRAs and retirement plans.
If a client’s account is a pension plan or other employee benefit plan governed by the Employee Retirement
Income Security Act of 1974, as amended (“ERISA”), OPCM could be a fiduciary to the plan. In providing our
investment management services, the sole standard of care imposed upon us is to act with the care, skill, prudence,
and diligence under the circumstances then prevailing that a prudent man acting in a like capacity and familiar with
such matters would use in the conduct of an enterprise of a like character and with like aims. OPCM will provide
certain required disclosures to the “responsible plan fiduciary” (as such term is defined in ERISA) in accordance
with Section 408(b)(2), regarding the services we provide and the direct and indirect compensation we receive
by such clients. Generally, these disclosures are contained in this Form ADV Part 2A, the client agreement and/or
in separate ERISA disclosure documents and are designed to enable the ERISA plan’s fiduciary to: 1. determine
the reasonableness of all compensation received by OPCM; 2. identify any potential conflicts of interests; and 3.
satisfy reporting and disclosure requirements to plan participants.
Account Minimums
Our minimum client relationship size is $1,00,000 of assets under management for both advisory and sub-
advisory services. For our advisory services, this equates to an annual fee of $10,000.
OPCM has the discretion to waive the client relationship minimum. Clients with assets below the minimum
relationship size usually pay a higher percentage rate on their annual fees than the fees paid by clients with greater
assets under management. Please see Item 5 – Fees and Compensation for our current fee schedule.
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
OPCM’s security analysis methods include internal fundamental analysis, internal valuation analysis, and internal
competitive analysis.
The main sources of information include sell-side brokerage research, niche research companies, industry
conferences, meetings with company management, corporate rating services, corporate filings with the SEC, and
company press releases. Other sources of information used by OPCM include, but are not limited to: FactSet,
LSEG, Bloomberg Research Terminals, and Morningstar.
Investment Strategies
OPCM believes that an actively managed, diversified portfolio of multiple asset classes, results in long-term, risk-
adjusted performance over time. We believe that individuals should have access to multi-asset class portfolios,
without higher fees, higher volatility, low liquidity, no customization, and poor tax efficiency.
We also believe a skilled investment management team adds value to portfolio management and over time, losing
less in down markets is the most important ingredient for long-term performance. Portfolios are globally
diversified to help control the risk associated with single markets.
The investment strategy for a specific client is based upon the objectives stated by the client during the initial
stages of establishing our relationship. You can change these objectives at any time. Investment Policy Guidelines
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Osborne Partners Capital Management, LLC
(IPG) document your objectives and desired investment strategy. Depending on market conditions in each asset
class, we will typically construct a portfolio with your specific asset allocation over a four month time period.
If margin is enabled on your account to purchase additional securities, the total value of eligible account assets
increases. Clients will be charged margin interest by their custodian on the debit balance in their account. Please
note that using margin is not suitable for all investors; the use of margin increases leverage in a client’s account
and therefore increases overall risk.
Each asset class in our client portfolios is actively managed. Below is a description of the various types of asset
classes utilized, depending on the type of investment strategy selected by each client:
Equities
OPCM purchases individual securities in this asset class. OPCM uses a methodical, style-agnostic discipline to
actively manage the equity asset class. The investment team quantitatively screens a large universe of companies
for fundamental and balance sheet quality, industry leadership, and valuation. The universe is further screened
through deep fundamental analysis. On a valuation basis, we require a 2 to 1 reward to risk ratio with low
downside risk to initiate a holding. The discipline is similar when researching both domestic and foreign equities.
The equities asset class is the growth component of the portfolio.
Fixed Income
The OPCM investment team uses an active yield curve approach to capture what they believe are the best
combination of yield, maturity, and duration typically using high quality individual bonds. The investment team
tends to invest where the yield curve is steepest, while tactically adding high yield exposure when spreads are
temporarily wide. We use almost entirely individual bonds. The fixed income asset class is the income generation
and risk reduction component of the portfolio.
Natural Resources
OPCM’s investment team actively manages this asset class with allocations to three subclasses – hard
commodities, soft commodities, and energy. Weightings depend on the team’s thesis on the future level of
inflation, fundamentals of the subclasses, and estimated future currency and inflation. The natural resource asset
class is used for an inflation hedge, growth, and the lower correlation to other asset classes.
Real Estate
OPCM’s investment team divides this asset class into three sub-asset classes – REITs, commercial real estate, and
residential real estate. The team uses individual, publicly traded securities or ETFs for this asset class. The
investment team analyzes the macro and micro aspects of the global real estate market to first isolate a macro-
overweight, neutral, or underweight stance for each sub-asset class. The real estate asset class is used for income
generation, growth and the lower correlation to other asset classes.
Alternative Investments
OPCM’s investment team adds hedges and exposure to niche investments in the alternatives asset class. Positions
are owned to hedge one or more of the following - currency, interest rates, and volatility, or to provide exposure
to sub-asset classes such as private equity or distressed assets. The alternatives asset class is used for hedging and
risk reduction.
OPCM Fund
The OPCM Fund uses the same discipline in a long/short structure. The OPCM Fund is available to accredited
investors and qualified clients only and this strategy is not appropriate for all clients.
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Risk of Loss
All investment programs have certain risks that are borne by the client. Our investment approach focuses on
minimizing loss for our clients in a down market, which we believe to be one of the most important aspects for
longer-term performance; however, we are not implying that clients will not experience a loss. Clients face the
investment risks and our job as the adviser is to minimize the risk to the extent that is possible by purchasing
securities that we feel addresses the following risks:
•
Interest-rate Risk: Fluctuations in interest rates can cause investment prices to fluctuate. For example,
when interest rates rise, yields on existing bonds become less attractive, causing their market values to
decline.
•
• Market Risk: The price of a security, bond, or mutual fund can drop in reaction to tangible and intangible
events and conditions. This type of risk is caused by external factors independent of a security’s particular
underlying circumstances. For example, political, economic and social conditions can trigger market
events.
Inflation Risk: When any type of inflation is present, a dollar tomorrow will not buy as much as a dollar
today, because purchasing power is eroding at the rate of inflation.
• Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar against the
currency of the investment’s originating country. This is also referred to as exchange rate risk.
•
•
• Reinvestment Risk: This is the risk that future proceeds from investments can have to be reinvested at a
potentially lower rate of return (i.e. interest rate). This primarily relates to fixed income securities.
• Business Risk: These risks are associated with a particular industry or a particular company within an
industry. For example, oil-drilling companies depend on finding oil and then refining it, a lengthy process,
before they can generate a profit. They carry a higher risk of profitability than an electric company, which
generates its income from a steady stream of customers who buy electricity no matter what the economic
environment is like.
Liquidity Risk: Liquidity is the ability to readily convert an investment into cash. Generally, assets are more
liquid if many traders are interested in a standardized product. For example, Treasury Bills are highly
liquid, while real estate properties are not.
Financial Risk: Excessive borrowing to finance a business’ operations increases the risk of profitability,
because the company must meet the terms of its obligations in good times and bad. During periods of
financial stress, the inability to meet loan obligations can result in bankruptcy and/or a declining market
value.
• Volatility Risk: Investing in public markets involves risk and price volatility in the various asset classes.
Though we strive to balance our investments with lowly correlated assets to mitigate excessive volatility,
there are times when asset class correlations are high and volatility can thus be high as well.
• Material Risks: Material risks involved can be due to broad economic weakness, company specific issues,
and/or a lack of liquidity in public markets.
• ETF Risk: ETFs have the same risks of the underlying assets they represent. The ETF fund managers might
not be able to replicate the performance of the respective markets they are investing in. Additionally, in
times of market volatility, liquidity issues can cause difficulties in efficiently trading the fund which can
result in a deflated value upon the sale.
• ETN Risk: Our strategies in some cases use Exchange Traded Notes (ETN). These are vehicles whereby
the performance is matched against a particular index and/or group of securities. In effect, this securities
creditworthiness is based on the credit of the issuer.
• Leverage Risk: Unusual risks are present in the OPCM Fund, whereby the fund is allowed to
use leverage for its strategy. Leverage can cause positive or negative returns to be
exacerbated.
• Trading Risk: More frequent trading strategies are used in the OPCM Fund. This can
adversely affect performance due to higher trading commissions and short-term gains being
generated from security sales.
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Osborne Partners Capital Management, LLC
Investors in the OPCM Fund should understand that certain conflicts of interest exist due to this performance-
based fee arrangement, which include:
(i) Performance fee arrangements create an incentive for OPCM to make investments that are more risky
or more speculative than might be the case in the absence of this type of fee; and
(ii) The fees charged by us could be higher or lower than fees charged by other advisers for comparable
services.
To address these conflicts, OPCM has implemented certain procedures designed to mitigate the effects of these
conflicts. For example, as part of our fiduciary duty to clients, OPCM and our employees will put the interests of
our clients first, and investments will only be made to the extent that they are reasonably believed to be in the
best interests of our clients.
Prior to entering into an agreement with OPCM, you should carefully consider: (1) committing to management
only those assets that you believe will not be needed for current purposes and that can be invested on a long-
term basis, usually a minimum of three to seven years, (2) that volatility from investing in the stock market can
occur, and (3) that over time your assets can fluctuate and at any time be worth more or less than the amount
invested.
Investing in securities is subject to various risks. You should be aware that there could be a loss or depreciation
in the value of your original investment, which you should be prepared to bear. There can be no assurance that
your investment objectives will be obtained and no inference to the contrary is being made.
Asset Management Process
OPCM believes in managing our client portfolios based on the following criteria:
Accumulate Client Characteristics Through Meetings
Through our meetings, completing a risk profile and using the OPCM client questionnaire, your assigned
team creates a profile which includes your ability and willingness to assume risk, potential return target,
time horizon, taxation issues, income and liquidity needs, and total portfolio allocation, including
portfolios held outside of OPCM.
Create Customized Investment Policy Guidelines (IPG)
Our wealth counselors and our investment team create a customized IPG suited to your individual
variables. The IPG includes information obtained during meetings, along with permitted ranges and targets
for each actively managed OPCM asset class. The IPG confirms you and the investment team agree on
the proper asset allocation and variables. Once the IPG is signed by you and a member of our investment
team, the portfolio construction begins.
Build A Customized Portfolio
Depending on market conditions in each asset class, along with capital gains considerations, your portfolio
will typically be constructed over the course of four months. Your portfolio is built to your customized
IPG.
Actively Manage Portfolio To Target Asset Class Ranges
Each asset class in your portfolio will be actively managed and allocated within your IPG’s asset class
ranges. Asset class allocation changes will be made with the investment team’s fundamental and valuation
outlook for the asset class. Our investment team will work to keep the asset allocations and cash balance
at or around the target percentage, however market conditions and tactical decisions can result in
movement between the minimum and maximum of the stated ranges. In some instances, the stated range
for the cash allocation can exceed the maximum ranges for a short period of time due to portfolio
consideration which could include a bond maturity, a position being sold and the reinvestment of the
proceeds not occurring simultaneously.
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Osborne Partners Capital Management, LLC
Item 9 - Disciplinary Information
Legal and Disciplinary
We have nothing to report in response to this item.
Item 10 - Other Financial Industry Activities and Affiliations
Financial Industry Activities
Neither OPCM nor any of its key staff are registered as a broker-dealer or as a representative of a broker-dealer.
Neither OPCM nor any of its key staff are registered as a futures commission merchant, commodity pool operator
or a commodity trading adviser.
OPCM does not use or select other advisers or third-party managers. OPCM manages all its client assets in house.
Affiliations
OPCM acts as a general partner to the OPCM Fund, as described in Item 4 – Advisory Business. Please refer to
Items 4, 5, 6, and 8 above for further information regarding the OPCM Fund and the potential conflicts of interest.
Item 11 - Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading
Code of Ethics
OPCM has adopted a Code of Ethics (“Code”), which establishes standards of conduct for our employees. The
Code includes general requirements that employees have an obligation to put the client’s interest first, as well as
be fair and honest in working with our clients. We address applicable securities laws in our Code, and specific
requirements relating to, among other things, personal trading, insider trading, conflicts of interest and
confidentiality of client information. Our Code requires employees to report their personal securities transactions
quarterly and holdings annually to OPCM’s CCO, and requires our CCO to review those reports. OPCM also
requires employees to report any violations of the Code promptly to the CCO. Each employee receives a copy
of the Code. Employees certify annually that they will adhere to our Code.
The employees of OPCM are committed to our Code of Ethics and the policy in full is available for review by
clients and prospective clients upon request.
Favoritism, Entertainment and Gifts
An employee cannot seek or accept gifts, favors, preferential treatment, or valuable consideration of any kind
offered from clients, brokers or other companies or persons involved in the securities industry over $250. Limited
exceptions to this policy can be made with the approval of the CCO. An employee will not offer or give any gift,
favor, preferential treatment or other valuable consideration of any kind in connection with OPCM’s business,
except for occasional and reasonable gifts and entertainment (if the employee is present). The CCO must report
payments (including each gift and all entertainment) made in connection to a labor organization (including any
union-affiliated pension plan (a “Taft-Hartley Plan”) and its officers, agents, shop stewards, employees or other
representatives (such as union-appointed trustees) if over $250. The CCO tracks all such payments by OPCM
and its employees.
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Osborne Partners Capital Management, LLC
Participation or Interest in Client Transactions
From time to time, employees buy, sell and/or hold the same securities for their own accounts which are
recommended for purchase or sale for our clients and held in their accounts. Employee securities transactions
and transactions by accounts over which employees have influence are subject to policies and procedures,
restrictions and reporting requirements as described below.
For specific investment strategies offered by the firm, employees will be allowed to invest their portfolio’s assets
in the same manner as for our clients and in doing so, the employee accounts will not be subject to the same
reporting requirements and pre-clearance procedures as detailed below. The firm believes that employees should
be able to experience the same performance that our clients experience and we feel this demonstrates to our
clients that we believe in the fundamental investment strategies that are being used for our clients. In order to
avoid any potential conflicts of interest that could arise in trading with the clients in any particular investment
strategy, employee accounts will be required to trade their assets according to the same investment policy
discipline and guidelines for the investment strategy. The firm believes that the trades will not be favored over
client trades, as all trades will generally be placed as block trades, or grouped with client trades and fairly allocated
over all client accounts within the investment strategy. Employees have up to 4 months to have their accounts
allocated to the portfolio holdings according to the investment strategy. For new clients, it will generally take up
to 4 months, depending on market volatility to fully allocate their portfolios, so we feel this is a reasonable time
frame for the portfolio managers to follow.
Supervised employees of the firm cannot directly or indirectly purchase from or sell to a client of OPCM any
security, unless the transaction is pre-approved in writing by the CCO. Employees are prohibited from ever
holding customer funds or securities or acting in any capacity as custodian for a client account. Moreover,
employees are prohibited from borrowing money or securities from any client of the firm and also from lending
money to any client of the firm, unless the client is a member of the employee’s immediate family. OPCM requires
any deviation of this policy be approved in writing by the CCO.
Personal Trading
Our policies and procedures are based upon the principle that the firm and our employees have a responsibility
to place the interests of our clients ahead of our own. Given that supervised employees of OPCM are allowed
to buy, sell or hold the same securities in their own accounts or accounts that they have a beneficial interest in
that the firm recommends to clients or that our clients hold in their accounts, the firm requires supervised
employees to receive pre-approval for their personal securities transactions. Under the Code, certain classes of
securities, primarily ETFs, mutual funds and bonds have been designated as exempt transactions, based upon a
determination that these would not materially interfere with the best interest of clients.
OPCM requires supervised employees to receive approval for all securities transactions that are not exempt. We
take steps to avoid any potential conflict of interest between the firm and our clients. We prohibit supervised
employees from purchasing or selling the same securities on the same day if we execute any of those same
securities in our client accounts. Approval remains in effect until the end of the business day requested. A violation
in the policy results in a $500 penalty per trade, per account in the form of a donation to a charity by the
employee.
All supervised employees are also subject to quarterly and annual reporting requirements. Employees must file
their reports with the CCO.
The firm views an employee having a beneficial interest in a personal account if the securities held are in their
name, the name of their spouse, and the names of their children who reside within the same household. Security
transactions in accounts in which a supervised employee has a beneficial interest, but over which they have no
direct or indirect control, are not subject to the trading restrictions of this Code, however, supervised employees
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Osborne Partners Capital Management, LLC
should advise OPCM in writing, giving the name of the account, the person(s) or firm(s) responsible for its
management, and the reason for believing that the account should be exempt from reporting requirements under
this Code.
The CCO reviews all employee trades each quarter. The personal trading reviews ensure that employees are not
front running by placing their trades ahead of our clients in order to get better prices or execution and that
employees are not trading based on insider information. The firm feels the exemptions outlined for personal
trading by employees do not affect the markets. Clients of the firm always receive preferential treatment and
their financial interests always come first.
Item 12 - Brokerage Practices
Selecting Brokerage Firms
OPCM does not maintain physical custody of your assets, although we will be deemed to have custody of your
assets if you give us authority to withdraw assets from your account (see Item 15 – Custody). Your assets must
be maintained in an account at a “qualified custodian,” generally a broker-dealer or bank. OPCM does not have
any affiliation with any custodian. OPCM recommends custodians based on the proven integrity and financial
responsibility of the firm and the best execution of orders with reasonable transaction rates. Our
recommendations are also based on specific custodian data we are able to obtain using electronic trading and
transaction data. In using a particular custodian, we believe the use of electronic trading allows for better
execution of trades and receiving electronic transaction data allows for closer monitoring of the portfolio
transactions on an ongoing basis. In light of the total services the client receives, we believe the particular
custodian’s services, directly or indirectly, benefits our clients. The firm acknowledges that in recommending a
specific custodian to our clients, we also have a duty in executing client securities transactions to obtain the best
net price reasonably available under the circumstances.
Schwab Advisor Services™ is Schwab’s business serving independent investment advisory firms like us. They
provide us and our clients with access to its institutional brokerage - trading, custody, reporting, and related
services - many of which are not typically available to Schwab retail customers. Schwab also makes available
various support services. Some of those services help us manage or administer our clients’ accounts, while others
help us manage and grow our business. Schwab’s support services generally are available on an unsolicited basis
(we don’t have to request them) and at no charge to us as long as our clients collectively maintain a total of at
least $10 million of their assets in accounts at Schwab. If our clients collectively have less than $10 million in assets
at Schwab, Schwab can charge us a quarterly service fee. The following is a more detailed description of Schwab’s
support services:
Services That Benefit You. Schwab’s institutional brokerage services include access to a broad range of
investment products, execution of securities transactions, and custody of client assets. The investment products
available through Schwab include some to which we might not otherwise have access or that would require a
significantly higher minimum initial investment by our clients. Schwab’s services described in this paragraph
generally benefit you and your account.
Services That Do Not Directly Benefit You. Schwab also makes available to us other products and services
that benefit us but are not a direct benefit to you or your account. These products and services assist us in
managing and administering our clients’ accounts. They include investment research, both Schwab’s own and that
of third parties. We use this research to service all or a substantial number of our clients’ accounts, including
accounts not maintained at Schwab. In addition to investment research, Schwab also makes available software and
other technology that:
• Provide access to client account data (such as trade confirmations and account statements)
• Facilitate trade execution and allocate aggregated trade orders for multiple client accounts
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Osborne Partners Capital Management, LLC
• Provide pricing and other market data
• Facilitate payment of our fees from our clients’ accounts
• Assist with back-office functions, recordkeeping, and client reporting
Services That Generally Benefit Only Us. Schwab also offers other services intended to help us manage and
further develop our business enterprise. These services include:
• Educational conferences and events
• Consulting on technology, compliance, legal, and business needs
• Publications and conferences on practice management and business succession
Schwab provides some of these services itself. In other cases, it will arrange for third-party vendors to provide
the services to us. Schwab, at its discretion, can also discount or waive its fees for some of these services or pay
all or a part of a third party’s fees. Schwab will also provide us with other benefits, such as occasional business
entertainment for our personnel.
OPCM also recommends Pershing to maintain custody of client assets and to execute trades for our client
accounts. Pershing services include brokerage and custody. Pershing also makes other products and services
available that benefit the firm but do not benefit our clients’ individual accounts like Schwab’s services previously
mentioned. Some of the other products and services assist the firm in managing and administering clients’
accounts. These include software or other technology that provide access to client data such as trade
confirmations and account statements, facilitate trade execution, pricing information and other market data,
facilitate payment of management fees from client accounts and assist with back-office support, record keeping
and client reporting.
Although OPCM recommends certain brokerage firms to our clients, clients are not obligated to use the
recommended firm. Clients can direct OPCM to use another firm to custody their account assets. In most
instances, OPCM will still be able to receive electronic trading and transaction data from the custodian selected
by client. OPCM feels it is extremely important to receive electronic trading and transaction data from a client’s
custodian as it helps to facilitate the administration of the account as well as allows OPCM to closely monitor the
portfolio transactions within the account on a continual and timely basis.
OPCM retains Interactive Brokers, LLC to serve as the prime broker and JP Morgan Chase to serve as the
custodian of the OPCM Fund assets. The firm can replace Interactive Brokers as prime broker and JP Morgan
Chase as custodian or appoint an additional prime broker and custodian at any time. The services that Interactive
Brokers provide as prime broker and that JP Morgan Chase provides as custodian usually include custody, margin
financing, clearing, settlement and stock borrowing in accordance with the terms of the prime brokerage
agreement entered into between the OPCM Fund and Interactive Brokers and the OPCM Fund and JP Morgan
Chase. Interactive Brokers and JP Morgan Chase have custody of a portion of the OPCM Fund’s assets. Interactive
Brokers and JP Morgan Chase also provide the firm with other services, which include: technology services, capital
introduction services, portfolio reporting and access to electronic communications networks. OPCM expects to
use a substantial portion of these services for research and trading on behalf of the OPCM Fund and OPCM’s
other accounts, but any used for administrative purposes would not be within the safe harbor of section 28(e).
Although many prime brokers provide similar services to investment advisers in exchange for brokerage, custody
and clearance fees and other charges, if OPCM did not receive these services from the Fund’s prime broker,
OPCM would be required to pay for all or some portion of them. OPCM is not required to direct a particular
number of trades to Interactive Brokers or JP Morgan Chase or to continue to use the firm as the OPCM Fund’s
prime broker or custodian, but it has an incentive to do so based on the prior and continued services provided
by the firm.
The OPCM Fund’s obligations to JP Morgan Chase and any other custodian are secured by way of a first priority
perfected security interest over all of the OPCM Fund’s assets held in custody by that custodian. A custodian can
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Osborne Partners Capital Management, LLC
transfer to itself all rights, title and interest in and to those assets as collateral and deal with, lend, dispose of,
pledge or otherwise use all such collateral for its own purposes.
Best Execution
OPCM conducts periodic Best Execution meetings during the year. The purpose of the meetings is to review the
various factors that are relevant to best execution such as efficiency of execution, timing of transactions, price,
commission rate, financial responsibility of the broker-dealer as well as the broker-dealer’s responsiveness to
OPCM. Best Execution meetings are conducted with our CCO, CIO and investment analyst. We document the
reviews in our Best Execution Meeting Minutes.
Factors that we consider in the execution of trades can be special execution capabilities, block trading and block
positioning capabilities, willingness to execute related or unrelated difficult transactions in the future and order
of call. In evaluating brokerage firms to execute our client trades, we will consider the following factors: online
access to computerized data for our clients’ accounts, clearance, settlement, reputation, financial strength and
stability, efficiency of execution and error resolution, the availability of stocks to borrow for short trades, custody,
recordkeeping and similar services involved in the receipt of brokerage services.
The firm will request clients complete Prime Brokerage paperwork that gives the firm the option and authorizes
the firm to “trade away” or execute trades with brokerage firms other than the client’s custodian. The firm will
trade away to allow our clients to participate in block trades, to execute trades of securities that are thinly traded,
to get a better execution price, or to purchase a bond that the brokerage firm does not hold in their inventory.
Trade away trades from the brokerage firm that has custody of the assets will incur an additional charge to the
client’s account. Charles Schwab charges a fee of $25 and Pershing charges a fee of $10 to settle the trade. If the
trades are placed with the brokerage firm that has custody of the client’s account, the client would otherwise not
be charged the additional fee.
OPCM will generally have complete discretion over the selection of the broker to be used and be able to negotiate
the commission rates to be paid with respect to a select group of clients. Other clients have directed the firm to
use a specific broker. When the firm selects the broker-dealer being utilized to execute the trades, we will
consider the overall execution of the transaction and services provided by the broker-dealer in conjunction with
the commissions paid. We do however anticipate that some clients will direct the firm to buy and sell securities
through or to a specific broker-dealer.
Soft Dollars
From time to time, Osborne Partners places trades with certain broker-dealers in recognition of the value of
various brokerage services and/or products (including research) that such broker-dealers provide to OPCM. This
is commonly referred to as “soft dollar” or “commission sharing” arrangements. OPCM only does this when we
have considered all relevant factors, and we believe the selected broker-dealer can provide the best overall
execution. These arrangements are permitted under Section 28(e) of the Securities Exchange Act of 1934
(“Section 28(e)”), so long as the brokerage services and research products assist us in our investment decision-
making process and we have determined, in good faith, that the commission/transaction costs paid are reasonable
in relation to the value of the brokerage services and products received. For this section, “research” means
services or products used to provide lawful and appropriate assistance to OPCM in making investment decisions
for its clients. “Brokerage” services and products are those used to effect securities transactions for our clients
or to assist in effecting those transactions.
The following is intended to provide clients with certain important information regarding these practices, including
the conflicts of interest that arise under soft dollar arrangements. Under these arrangements, OPCM benefits
because we do not have to pay for the products and services being provided since the costs are covered by using
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client commission/transaction fees. Although customary, these arrangements present conflicts of interest in
allocating securities transactional business to broker-dealers in exchange for soft dollar benefits, including an
incentive to select or recommend a broker-dealer based on our interests rather than purely on clients’ interests.
Additionally, we have an incentive to effect more transactions than might otherwise be the case in order to obtain
extra benefits. The extent of the conflict depends in large part on the nature and uses of the services and products
acquired under soft dollar arrangements. Section 28(e) recognizes the conflicts of interest involved in this activity
but generally provides a safe harbor to investment advisers that use client commissions/transaction fees to pay
for certain research products and brokerage services, so long as certain criteria is met.
Under soft dollar arrangements, the research and other products and services obtained will generally be used to
service all our clients; however, as permitted under Section 28(e) commission/transaction costs paid by one client
can be used to pay for research that is not used in managing that client’s portfolio. In other words, there can be
certain client accounts that benefit from the research services, which did not make the payment of commissions
to the broker-dealer providing the services.
Brokerage services obtained under soft dollar arrangements can include, for example, quotation and
communication equipment and services, trade order management systems, trade analysis software, on-line pricing
services, communication services relating to execution, clearing and settlement and message services used to
transmit orders.
Research and related services furnished by broker-dealers can include, but are not limited to, written information
and analyses concerning specific securities, companies or sectors; market, financial and economic studies and
forecasts; financial publications; recommendations as to specific securities; portfolio evaluation services; financial
database software and services; pricing and statistical services; and discussions with research personnel. Research
received under soft dollar arrangements can include both proprietary research (created or developed by the
broker-dealer) and research created or developed by a third party.
OPCM currently has a third-party soft dollar arrangement in place with TD Cowen Westminster Research
Associates (“Westminster”). Under this arrangement, OPCM directs certain clients’ trades to this broker-dealer
for execution and in exchange receives soft dollar credits that are used to pay for certain research products. The
amount of the commission/transaction fees paid under this arrangement is more than the total cost of the research
products being received. As required under Section 28(e), OPCM has made a good faith determination that the
total costs are reasonable in relation to the value of the brokerage services and research products received under
this arrangement. In addition, the research received provides information that assists us with our investment
decisions. Below is more specific information on the arrangement and products received by us.
Westminster allocates a portion of the commissions received through transactions placed by OPCM, as a credit
that is currently used to pay for our LSEG subscription. The firm uses LSEG to gather a portion of the information
that our investment team and our portfolio managers use in the analysis of the securities that we buy or sell for
our clients’ accounts.
At times we recommend that clients open custodial accounts with Pershing or Schwab to maintain custody of
clients’ assets and to execute trades for their accounts. Pershing and Schwab are SEC-registered broker-dealers
and members FINRA/SIPC. While there is no direct link between the investment advice given to clients and
OPCM’s recommendation to use the custodial or brokerage services of these custodians, certain benefits are
received by us due to these arrangements, which are outlined above under “Selecting Brokerage Firms” and in
Item 14.
Trade Error Correction
In the event a trade error is made by OPCM when trading in a client’s account, the firm believes in the principal
to make the client whole. Reimbursement from losses due to OPCM’s error will be provided to the client from
OPCM, while any gains received from a trade error by OPCM will be credited to the client’s account, if available.
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Osborne Partners Capital Management, LLC
Client Directed Brokerage Accounts
OPCM anticipates that some clients will direct the firm to buy and sell securities through or to a specific broker-
dealer. Because the firm recognizes that clients have a variety of reasons for instructing the use of a specific
broker-dealer, the firm will not actively negotiate commission rates with directed broker-dealers or monitor or
evaluate on a regular basis the rates being paid by such clients, or the nature, quality or value of any service or
benefits the client receives from such broker-dealers. Since the firm cannot trade with other brokers, we are not
able to obtain volume discounts for our Client Directed Brokerage clients and they could pay higher fees and
commissions.
Order Aggregation
When deemed appropriate and in the best interest of clients, OPCM will aggregate buy and sell orders for client
accounts trading in the same security on the same day. In such an event that we aggregate trades, we will use the
average price of all securities received from the executed trades and the individual client accounts will receive
the average transaction price. In aggregating trades, there are times when the price could be less favorable to the
client than it would be if similar transactions were not being executed concurrently for other accounts.
When the firm trades in any given security, not all clients will participate in the execution of a bunched trade or
receive a pro-rata allocation if they have different investment objectives, risk characteristics, restrictions, varying
cash flow, portfolio composition and tax considerations at the time the trades are executed. In addition, not all
securities considered for purchase and sale by the firm will be considered for all clients due to their investment
objectives.
In the case of mutual funds or ETFs, trade aggregation does not garner a significant client benefit.
When we aggregate trades, we will allocate fairly among our clients so that over time, all clients are treated fairly
and consistently accordingly with their investment objectives.
Item 13 - Review of Accounts
Periodic Reviews
OPCM has Investment Team members and Wealth Counselors (“WCs”) who review accounts and conduct client
meetings. Investment Team members are primarily responsible for regularly reviewing and managing client
portfolios. WCs are primarily responsible for creating and managing financial plans, discussing portfolios with
clients, and maintaining the client relationship as the main point of contact at OPCM.
WCs and in some cases Investment Team members will meet with clients on an annual, semi-annual, or quarterly
basis, or as requested by the client, either in person or via conference or video calls. During an account review,
the WCs or Investment Team members can provide you with an account appraisal which facilitates a discussion
regarding changes in the portfolio, economic and market conditions as well as any other items that need to be
reviewed.
Most client accounts are reviewed at least monthly, and more frequently depending on market conditions.
Review Triggers
Tax laws, new investment information, and changes in a client's own personal or financial situation can trigger
an account review.
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Osborne Partners Capital Management, LLC
Regular Reports
At a minimum, clients receive our quarterly appraisal report which we provide in hard copy, mailed to their
address of record, or in an electronic format, which is uploaded to our client portal at www.osbornepartners.com.
For our electronic clients, we will notify them with an e-mail when we post their reports for their review. The
quarterly reports generally will include a portfolio appraisal detailing the number of shares held of each security,
cost basis information and market value as of the quarter end date. The quarterly reports also contain: a purchase
and sale report, realized gain and loss report, transaction summary, performance report, quarterly management
fee invoice, quarterly wealth report and commentary from the investment team.
Clients also have the option of viewing their account(s) daily via the client portal or via the custodian’s website.
The custodian of record will also provide statements to the client, at a minimum quarterly. Clients will normally
receive monthly statements unless an account does not have security transactions to report on a monthly basis.
OPCM urges you to compare the reports that you receive from our firm with account statements received from
your custodian. If you are not receiving your custodian statements, please let us know.
Item 14 - Client Referrals and Other Compensation
Incoming Referrals
OPCM does provide compensation to third-party endorsers. OPCM has entered into an agreement with a third-
party endorser. OPCM can pay third-party endorsers a referral fee in the form of a retainer, a flat fee per referral
and/or a percentage of introduced capital, or a percentage fee on the life of the client relationship as long as an
agreement is in effect with the endorser. The third-party endorsers are not affiliated with OPCM and do not
perform investment advisory services on behalf of the firm. The compensation provided does not relate directly
to any investment advisory services rendered. Payment of such compensation by a potential client will not differ
from those clients that were not solicited. OPCM does and can charge different fees to different clients but the
firm does not charge a client that was referred to the firm a higher advisory fee than another client who was
not referred to the firm through a third-party endorser.
In the past, OPCM received client referrals through Charles Schwab’s Advisor Network™ Program (“SAN”).
Charles Schwab is a broker-dealer independent of and unaffiliated with OPCM. Schwab does not supervise OPCM
and has no responsibility for OPCM’s management of clients’ portfolios or other advice or services.
OPCM will compensate Charles Schwab for clients referred through the SAN Program typically with 15%-25% of
the advisory fees that OPCM receives pursuant to the client’s written advisory agreement. OPCM pays Schwab
in two manners. Schwab will deduct a percentage of our fees charged to our client accounts or they will charge
the firm a percentage fee based on the daily household balance of the client relationship. The fee Schwab charges
the firm is dependent upon when the client was referred to the firm through the SAN Program. OPCM will also
pay a Non-Schwab Custody fee on all accounts that are maintained at, or transferred to another custodian that
were originally referred to OPCM through the SAN Program. This raises potential conflicts of interest as OPCM
is likely to execute transactions for our advisory clients referred through the program with Schwab, although it
is not required by the program. OPCM pays Schwab the participation fee for so long as the referred client’s
account remains in custody at Schwab. Charles Schwab bills the participation fee quarterly and can increase,
decrease or waive the fee from time to time. OPCM, not the client, pays the participation fee. OPCM agrees not
to charge clients referred through the service fees or costs greater than the fees or costs we charge clients with
similar portfolios who were not referred to us through the program.
OPCM generally pays Schwab a Non-Schwab custody fee if custody of a referred client’s account is not maintained
by, or assets in the account are transferred from Schwab. This fee does not apply if the client was solely
responsible for the decision not to maintain custody at Schwab. The Non-Schwab custody fee is a one-time
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payment equal to a percentage of assets placed with a custodian other than Schwab. The Non-Schwab fee is higher
than the participation fees OPCM generally would pay in a single year. Thus, OPCM will have an incentive to
recommend client accounts be held in custody at Schwab.
The participation fee and Non-Schwab custody fees will be based on assets in accounts of OPCM’s clients referred
by Schwab and those referred client’s family members living in the same household. Thus, OPCM will have
incentives to encourage household members of clients referred through the service to maintain custody of their
accounts and execute transactions at Schwab and to instruct Schwab to debit OPCM’s fees directly from the
accounts.
For clients’ accounts maintained at Schwab, Schwab will not charge the client separately for custody but will
receive compensation from OPCM’s clients in the form of commissions or other transaction related
compensation on securities trades executed through Schwab. Schwab will also receive a fee for trades executed
at other broker-dealers other than Schwab. Schwab’s fees for trades executed through other broker-dealers are
in addition to the other broker-dealer’s fees. Thus, OPCM has an incentive to cause trades to be executed at
Schwab rather than another broker-dealer. OPCM nevertheless acknowledges its duty to seek best execution of
trades for client accounts. Trades for client accounts held in custody with Schwab can be executed through a
different broker-dealer than trades for OPCM’s other clients. Thus, trades for accounts custodied at Schwab can
be executed at different times and different prices than trades for other accounts that are executed at other
broker-dealers.
Referrals Out
OPCM does not accept referral fees or any form of remuneration from other professionals when a prospect or
client is referred to them.
Other Compensation
We receive an economic benefit from Schwab and Pershing in the form of the support products and services they
make available to us and other independent investment advisers whose clients maintain their accounts at Schwab
and Pershing. These products and services, how they benefit us, and the related conflicts of interest are described
in Item 12 – Brokerage Practices. The availability to us of Schwab and Pershing’s products and services is not
based on us giving particular investment advice, such as buying particular securities for our clients.
Item 15 - Custody
Account Statements
OPCM is required to maintain client funds and securities with a broker-dealer, bank, or other qualified custodian.
Qualified custodians hold all client assets. The qualified custodians provide account statements independent of
OPCM and they provide them directly to the client at their address or email of record. Custodians issue
statements at least quarterly, with most custodians providing monthly statements. Clients will only receive
statements on a quarterly basis if the account does not have security transaction activity. OPCM urges you to
compare the reports that you receive from our firm with account statements received from your custodian.
Please contact OPCM if you do not receive account statements from your custodian.
Reporting Custody
Under government regulations, OPCM is deemed to have custody of client assets; however, OPCM will not be
required to indicate custody based solely on the deduction of advisory fees. OPCM is the general partner of the
OPCM Fund and due to that role, OPCM is deemed to have custody of the fund’s assets. We have policies and
procedures in place to address the risks and to ensure the safeguarding of clients assets.
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Osborne Partners Capital Management, LLC
OPCM is currently the Registered Investment Adviser for client accounts in which an OPCM employee is a trustee
on, and therefore deemed to have custody of the accounts. OPCM is also deemed to have custody on accounts
in which we have bill pay and standing authority to withdraw funds. According to rule 206(4)-2 under the
Investment Advisers Act of 1940 and the 2/21/2018 SEC No Action Letter, OPCM will have an independent third
party public accountant conduct a surprise audit on an annual basis. Our independent public accountant firm is
Baker Tilly located in San Francisco, CA.
Item 16 - Investment Discretion
Discretionary Authority for Trading
OPCM accepts discretionary authority to manage accounts on behalf of clients. OPCM has the authority to
determine, without obtaining specific client consent, the securities to be bought or sold, and the amount of the
securities to be bought or sold. However, in the event OPCM executes a contract with a client on a non-
discretionary basis, OPCM consults with the client prior to each trade to obtain trading approval.
Generally, we will buy and sell securities for advisory and sub-advisory client accounts on a fully discretionary
basis. For advisory clients, OPCM will have complete discretion over the selection of the broker to be used and
the commission rates to be paid with respect to our discretionary clients. Other clients have directed OPCM to
use a specific broker or specific brokers. For the most part, we will buy and sell securities through broker-dealers
selected by OPCM. When OPCM selects the broker-dealer being utilized to execute the trades, OPCM will
consider the overall execution of the transaction and services provided by the broker-dealer in conjunction with
the commissions paid.
Limited Power of Attorney
A limited power of attorney is required by custodians to allow us trading authorization in your accounts. Each
custodian has their own limited power of attorney form that they require clients to sign so that we can execute
the trades and transactions on behalf of our clients.
Item 17 - Voting Client Securities
Proxy Votes
OPCM’s policy is to generally vote proxies on a client’s behalf, unless the client provides a written request to
retain voting rights. The only accounts OPCM will be required to vote proxies for will be for those accounts that
have given the firm voting authority. OPCM does not vote proxies for Sub-Advisory Clients.
OPCM uses Broadridge’s ProxyEdge to vote proxies. Broadridge manages the process of meeting notifications,
voting, tracking, mailing, reporting, record maintenance and the vote disclosure rules enacted by the SEC. In
instances where clients vote their own proxies, the custodian will forward all proxy materials to the client directly.
It is OPCM’s overall policy to vote in the best interest of the clients. OPCM has a designated proxy administrator
who is responsible for overseeing the proxy voting process. Broadridge has been instructed to vote proxies in
accordance with OPCM’s pre-determined proxy policy. In the event a non-standard voting issue is solicited,
analysis by the investment team will be done to ensure the proper vote is cast to benefit our clients’ best economic
interest. Broadridge maintains electronic copies of annual reports for viewing. On a quarterly basis, OPCM’s
proxy voting record will be reviewed.
Clients can contact our CCO to obtain information on the proxies voted on their behalf as well as to request a
copy of OPCM’s policies and procedures for proxy voting.
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Osborne Partners Capital Management, LLC
Item 18 - Financial Information
Financial Condition
OPCM does not have any financial impairment that will preclude the firm from meeting contractual commitments
to clients. OPCM does not require or solicit prepayment of more than $1,200 in fees per client, six months or
more in advance and therefore is not required to provide, and has not provided, a balance sheet.
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Osborne Partners Capital Management, LLC