Overview
Assets Under Management: $661 million
Headquarters: CORONA, CA
High-Net-Worth Clients: 106
Average Client Assets: $6 million
Services Offered
Services: Financial Planning, Portfolio Management for Individuals
Clients
Number of High-Net-Worth Clients: 106
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 95.91
Average High-Net-Worth Client Assets: $6 million
Total Client Accounts: 572
Discretionary Accounts: 572
Regulatory Filings
CRD Number: 159294
Last Filing Date: 2024-10-02 00:00:00
Website: https://pacificcapital.com
Form ADV Documents
Additional Brochure: ADV PART 2A AND 2B (2025-04-23)
View Document Text
Pacific Capital Firm Brochure
(Part 2A of Form ADV)
1861 California Avenue, Suite 101, Corona, CA 92881
Phone: 844-777-8777
www.pacificcapital.com
Date: April 23, 2025
This brochure provides information about the qualifications and business practices of Pacific Capital. If you have any
questions about the contents of this brochure, please contact us at 844-777-8777. The information in this brochure has not
been approved or verified by the United States Securities and Exchange Commission or by any state securities authority.
Additional information about Pacific Capital (IARD#159294) is available on the firm website at www.pacificcapital.com
and also the SEC’s website at www.adviserinfo.sec.gov.
1
Item 2 Material Changes
Since the last filing of this brochure on March 11, 2025, the following has been updated:
Item 4 has been updated to disclose the most recent calculation for client assets under management.
We have updated our fees for asset management services.
2
Item 3
Table of Contents
Item 2 Material Changes ................................................................................................................................ 2
Item 4
Advisory Business .............................................................................................................................. 4
Item 5
Costs and Compensation ...................................................................................................................... 5
Item 6
Performance-Based Costs and Side-by-Side Management ........................................................................ 7
Item 7
Types of Clients ................................................................................................................................. 7
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ................................................................... 8
Item 9
Disciplinary Information ...................................................................................................................... 8
Item 10 Other Financial Industry Activities and Affiliations ................................................................................. 8
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ................................... 9
Item 12 Brokerage Practices ............................................................................................................................ 9
Item 13 Review of Accounts .......................................................................................................................... 11
Item 14 Client Referrals and Other Compensation ............................................................................................. 11
Item 15 Custody ........................................................................................................................................... 12
Item 16
Investment Discretion ....................................................................................................................... 12
Item 17 Voting Client Securities ..................................................................................................................... 12
Item 18 Financial Information ........................................................................................................................ 12
Supplementary Brochure ................................................................................................................................... 13
Item 2
Educational Background and Business Experience ................................................................................ 14
Accredited Wealth Management AdvisorSM or AWMA® ....................................................................................... 14
Item 3
Disciplinary Information .................................................................................................................... 15
Item 4
Other Business Activities ................................................................................................................... 15
Item 5
Additional Compensation .................................................................................................................. 15
Item 6
Supervision ...................................................................................................................................... 15
3
Item 4 Advisory Business
About the Firm
Pacific Capital Wealth Advisors, Inc., which does business as Pacific Capital, is a registered investment advisor
headquartered in Corona, California. We have been operating as an investment advisory firm since 2011. Our Owner and
President is Chad T. Willardson.
Description of Advisory Services
We provide financial planning services and ongoing investment supervisory services to Clients. We believe that
disciplined asset management and portfolio analysis is critical in order to achieve our client desired goals and objectives.
We precisely design, customize, manage and monitor portfolios while making the process transparent to our clients .
Financial Planning Services
We offer financial planning services which we refer to as our Financial Life Inspection®.
The Financial Life Inspection® covers 100 checkpoints including, but not limited to: comprehensive savings and
retirement planning, income analysis, a full portfolio investment review, risk analysis, a college planning report, a tax
optimization review, real estate review, legacy planning and asset protection review, debt analysis, and access to a secure
online document vault.
We also provide ongoing financial advice and guidance after delivering the Financial Life Inspection® to all clients who
engage in our investment management services.
ERISA Plan Services
Pacific Capital provides service to qualified retirement plans including 401(k) plans, 403(b) plans, pension and profit-
sharing plans, cash balance plans, and deferred compensation plans. Pacific Capital may act as a 3(21) advisor:
Limited Scope ERISA 3(21) Fiduciary. Pacific Capital may serve as a limited scope ERISA 3(21) fiduciary that can
advise, help and assist plan sponsors with their investment decisions. As an investment advisor, Pacific Capital has a
fiduciary duty to act in the best interest of the Plan Sponsor. The Plan Sponsor retains ultimate responsibility for the
decisions made within the plan, though engaging Pacific Capital can help the Plan Sponsor delegate liability by following
a diligent process.
1. Fiduciary Services are:
• Providing investment advice to the Plan Sponsor about asset classes and investment alternatives available for the
Plan in accordance with the Plan’s investment policies and objectives. The Plan Sponsor will make the final
decision regarding the initial selection, retention, removal, and addition of investment options. Pacific Capital
acknowledges that it is a fiduciary as defined in ERISA Section 3(21)(A)(ii).
• Assisting the Plan Sponsor in the development of an Investment Strategy Guide (“ISG”), which establishes the
investment policies and objectives for the Plan. The Plan Sponsor retains ultimate responsibility and authority to
establish such policies and objectives and to adopt or amend the ISG.
• Providing investment advice to the Plan Sponsor regarding the selection of a qualified default investment
alternative for participants who are automatically enrolled in the Plan or who have otherwise failed to make
investment elections. The Plan Sponsor retains the sole responsibility to provide all notices to the Plan
participants required under ERISA Section 404(c)(5) and 404(a)-5.
• Assisting in monitoring investment options by preparing periodic investment reports that document investment
performance, consistency of fund management and adherence to the guidelines set forth in the ISG along with
recommendations for maintaining, removing or replacing investment options.
• Meeting with the Plan Sponsor periodically to discuss the reports and the investment recommendations.
2. Non-fiduciary Services are:
• Assisting in the education of Plan participants by providing general investment information and the investment
alternatives available to them under the Plan. The Plan Sponsor understands that Pacific Capital’s assistance in
education of the Plan participants will align with the Department of Labor’s definition of investment education,
as outlined in Interpretive Bulletin 96-1. As such, Pacific Capital is not providing fiduciary advice to Plan
participants as defined by ERISA 3(21)(A)(ii). Pacific Capital will not provide advice concerning the prudence
of any investment option or combination of investment options for a particular participant or beneficiary under
the Plan.
4
• Assisting in group enrollment meetings designed to increase employee participation in the retirement plan and
enhance their understanding of investments and financial concepts.
Pacific Capital may provide these services or, alternatively, may arrange for the Plan’s other providers to offer these
services, as agreed upon between Pacific Capital and the Plan Sponsor.
3. Pacific Capital has no responsibility to provide services related to the following types of assets (“Excluded Assets”):
• Employer securities;
• Real estate (except for real estate funds or publicly traded REITs);
• Stock brokerage accounts or mutual fund windows;
• Participant loans;
• Non-publicly traded partnership interests;
• Other non-publicly traded securities or property (other than collective trusts and similar vehicles); or
• Other hard-to-value or illiquid securities or property.
Excluded Assets will not be included in the calculation of costs paid to Pacific Capital on the ERISA Agreement. Specific
services will be outlined in detail to each plan in the 408(b)2 disclosure.
Assets Held Away
We use a third-party platform to facilitate management of held away assets such as defined contribution plan participant
accounts, with discretion. The platform allows us to avoid being considered to have custody of Client funds since we do
not have direct access to Client log-in credentials to affect trades. We are not affiliated with the platform in any way and
receive no compensation from them for using their platform. A link will be provided to the Client allowing them to
connect an account(s) to the platform. Once the Client account(s) is connected to the platform, Pacific Capital will review
the current account allocations. When deemed necessary, Pacific Capital will rebalance the account considering the Client
investment goals and risk tolerance, and any change in allocations will consider current economic and market trends. The
goal is to improve account performance over time, minimize loss during difficult markets, and manage internal fees that
harm account performance. Client account(s) will be reviewed at least quarterly and allocation changes will be made as
deemed necessary.
Investment Supervisory Services
Our investment supervisory services include providing our clients with ongoing investment advice based upon their
investment objectives and risk tolerance. This information is derived from personal discussions during the discovery
process, in which the Client’s goals and objectives are established based on their particular circumstances. These services
are offered on a discretionary basis, meaning we may elect to purchase or sell securities without the Client’s prior consent.
Our Clients may place reasonable restrictions on the type of securities purchased for their account(s).
Recommendation of Other Investment Advisors
When a prospective Client is not a fit for Pacific Capital, Pacific Capital may recommend an unaffiliated investment
advisor. All investment advisors that we recommend must either be registered as investment advisers with the Securities
and Exchange Commission or with the appropriate state authority(ies).Pacific Capital has the following assets under
management:
Discretionary Amounts:
Non-discretionary Amounts:
Date Calculated:
$654,348,900
$0
March 31, 2025
Clients will retain individual ownership of all securities. We do not sponsor or participate in a wrap fee program.
Item 5 Costs and Compensation
Costs for Financial Planning Services
Financial Life Inspection®
The Financial Life Inspection® is offered for a flat cost of $ $9,600.00, this includes 3 months of strategy, consulting,
financial planning, and help with implementation of recommendations from the time payment is received.
5
The cost for the Financial Life Inspection® is due upon signing the Agreement. The Financial Life Inspection® will be
completed within 2 weeks, or no greater than 90 days, of receiving all necessary information and payment from the
Client. Clients may cancel within five (5) business days of signing the Agreement for a full refund and with no obligation.
If the Client cancels after the initial five (5) business days, they may cancel by providing written notice to us and will be
provided a pro-rata refund based on the percentage of work completed.
If the Client and Pacific Capital agree to investment management services, the Client will continue to receive ongoing
financial advice and guidance as needed.
ERISA Plan Services
The annual costs are based on the market value of the Included Assets and will not exceed 1%. The annual cost is
negotiable and will be charged as a percentage of the Included Assets. Costs may be charged quarterly or monthly in
arrears or in advance based on the assets as calculated by the custodian or record keeper of the Included Assets (without
adjustments for anticipated withdrawals by Plan participants or other anticipated or scheduled transfers or distribution of
assets). If the services to be provided start any time other than the first day of a quarter or month, the cost will be prorated
based on the remaining days in that period. If this Agreement is terminated prior to the end of the billing cycle, Pacific
Capital shall be entitled to a prorated payment for the days services were provided or issue a prorated refund for the days
services were not provided in the billing cycle.
The cost schedule, which outlines Pacific Capital’s compensation for services, is detailed in Schedule A of the ERISA
Plan Agreement. While the Plan is obligated to pay these costs, the Plan Sponsor may elect to cover them. The Plan
Sponsor may elect to be billed directly or have the costs deducted from plan assets. Pacific Capital does not reasonably
expect to receive any additional compensation, directly or indirectly, for its services under this Agreement. If any
additional compensation is received, Pacific Capital will disclose this compensation, the services rendered, and the source
of the compensation. Any such compensation will be offset against the cost agreed upon under the Agreement.
Assets Held Away
The annual cost of our services for assets held away is based on account size and is paid quarterly in advance. Below is the
schedule used to determine the Client’s annual cost.
ASSET VALUE
$0 to $24,999,999
$25,000,000 to $49,999,999
$50,000,000 to $99,999,999
Above $100,000,000
ANNUAL COST
1.25%
1.125%
1.00%
Customized/Negotiable
Upon receiving a Client’s written authorization, costs will be automatically deducted from the account(s), unless
otherwise instructed. Clients are provided a quarterly statement from the custodian of their assets reflecting the deduction
of the advisory costs.
In certain circumstances, advisory costs and account minimums may be negotiable based upon prior relationships as well
as related account holdings. The advisory costs charged are calculated as described above and are not charged on the basis
of a share of capital gains or capital appreciation of the funds or any portion of the funds of an advisory client. The
advisory costs noted above do not include the investment management fees charged by mutual fund or ETF providers.
All advisory costs are charged, in advance, at the start of each calendar quarter, based upon the value of the assets in the
account(s) as of the last business day of the prior quarter. If margin is utilized, the advisory costs will be billed based on
the gross asset value of the account(s). The initial advisory costs will be payable when the account is established, prorated
for the first partial quarter, if applicable. Pacific Capital may aggregate related Client accounts for purposes of calculating
the advisory costs applicable to each Client. Pacific Capital also reserves the right to reduce or waive our advisory costs
for employee or family accounts and certain Client accounts.
Additions made to an account(s) during the quarter, after billing has been completed, will be billed at the start of the next
quarter, in arrears. The advisory costs will be pro-rated by the number of days the assets were being managed for that
quarter and added to the applicable billing amount for the following quarter.
The Client may make additions to or withdrawals from the account(s) at any time. Withdrawals are subject to standard
securities settlement and the creation of cash may take a few business days. The Client must promptly notify us of any
contributions or withdrawals as such may have an impact upon the management of the account(s) and may adversely
affect the performance of the account(s).
Costs for Investment Supervisory Services
The annual cost of our investment services is based on account size and is paid quarterly in advance. Below is the schedule
6
used to determine the Client’s annual cost.
ASSET VALUE
$0 to $24,999,999
$25,000,000 to $49,999,999
$50,000,000 to $99,999,999
Above $100,000,000
ANNUAL COST
1.25%
1.125%
1.00%
Customized/Negotiable
Upon receiving a Client’s written authorization, advisory costs will be automatically deducted from the account(s), unless
otherwise instructed. Clients are provided a quarterly statement from the custodian of their assets reflecting the deduction
of the advisory costs .
Although some of our advisory and financial planning clients choose to utilize margin loans from their Schwab accounts,
we do not recommend using margin for the purpose of increasing a client’s investment account values. Discussing debt
and debt pay down plans is part of our financial planning process with clients. Clients with a Charles Schwab account
have the option to borrow money from Schwab with their investment account as collateral. Should a Client make a
deposit into an existing Schwab account that has a margin loan balance, we will ensure that there is clarity of the intention
of the Client in terms of whether those monies are used to pay down the margin loan, or to be invested.
In some cases, advisory costs and account minimums may be negotiable based upon prior relationships as well as related
account holdings. Advisory costs are calculated as outlined above and are not charged on the basis of a share of capital
gains or capital appreciation of the funds or any portion of the funds of an advisory Client. The advisory costs noted
above do not include the investment management fees charged by mutual fund or ETF providers.
All advisory costs are charged, in advance, at the start of each calendar quarter, based upon the value of the assets in the
account(s) as of the last business day of the prior quarter. If margin is utilized, the advisory costs will be billed based on
the gross invested asset value of the account(s). The initial advisory costs will be payable when the account(s) are
established, prorated for the first partial quarter, if applicable. Pacific Capital may aggregate related Client accounts for
the purpose of calculating the advisory costs applicable to each Client. Pacific Capital also reserves the right to reduce or
waive our costs for employee or family accounts and certain Client accounts.
Additions made to an account(s) during the quarter, after billing has been completed, will be billed at the start of the next
quarter, in arrears. The advisory costs will be pro-rated by the number of days the assets were being managed for that
quarter and added to the applicable billing amount for the following quarter.
The Client may make additions to or withdrawals from the account(s) at any time. Withdrawals are subject to standard
securities settlement and the creation of cash may take a few business days. The Client must promptly notify us of any
contributions or withdrawals as such may have an impact upon the management of the account and may adversely affect
the performance of the account.
Recommendation of Other Investment Advisors
Pacific Capital has entered into a Referral Agreement with unaffiliated investment advisors. This relationship will be
disclosed to the client in each contract between Pacific Capital and the other investment advisor.
Important Information about Potential Conflicts of Interest
The Client may pay ticket charges to Charles Schwab for trades done in their account(s). The Client may also incur
charges for other account services provided by the custodian not directly related to the execution and clearing of
transactions including, but not limited to, interest charges on margin loans, and legal costs or costs for transfers of
securities.
Termination
Either party may terminate the relationship at any time. Pacific Capital will refund any prepaid, unearned advisory costs
based on the effective date of termination. Upon termination of the relationship, we will send the Client a prorated refund
of unearned advisory costs using the following formula: (Costs Paid) x (Days Remaining in Quarter) / (Total Number of
Days in Quarter).
Item 6 Performance-Based Costs and Side-by-Side Management
We do not accept or charge performance-based costs.
Item 7 Types of Clients
Our Clientele is typically high net worth families, business owners, retirees and retirement plan accounts.
7
We have established a minimum value of $10,000,000 of investible assets for accounts held directly under our
management. Accounts below this minimum may be accepted on an individual basis at our discretion.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
We may utilize the following methods of security analysis:
• Charting - (analysis performed using patterns to identify current trends and trend reversals to forecast the
direction of prices)
• Fundamental - (analysis performed on historical and present data, with the goal of making financial
forecasts)
• Technical – (analysis performed on historical and present data, focusing on price and trade volume, to
forecast the direction of prices)
• Cyclical – (analysis performed on historical relationships between price and market trends, to forecast the
direction of prices)
We may utilize the following investment strategies when implementing investment advice given to Clients:
• Long Term Purchases (securities held at least a year)
• Short Term Purchases (securities sold within a year)
• Trading (securities sold within thirty (30) days)
• Options (contract for the purchase or sale of a security at a predetermined price during a specific period of
time)
Please Note: Investment Risk. Different types of investments involve varying degrees of risk, and it should not be
assumed that future performance of any specific investment or investment strategy will be profitable or equal any specific
performance level(s).
Trading on Margin: In a cash account, the risk is limited to the amount of money that has been invested. In a margin
account, risk includes the amount of money invested plus the amount that has been loaned. As market conditions
fluctuate, the value of marginable securities will also fluctuate, causing a change in the overall account balance and debt
ratio. As a result, if the value of the securities held in a margin account depreciates, the Client will be required to deposit
additional cash or make full payment of the margin loan to bring the account back up to maintenance levels. Clients who
cannot comply with such a margin call may be sold out or bought in by the firm.
Our methods of analysis and investment strategies do not present any significant or unusual risks.
Our primary investment strategies - Long Term Purchases, Short Term Purchases, and Trading - are fundamental
investment strategies. However, every investment strategy has its own inherent risks and limitations. For example, longer
term investment strategies require a longer investment time period to allow for the strategy to potentially develop. Shorter
term investment strategies require a shorter investment time period to potentially develop but, as a result of more frequent
trading, may incur higher transactional costs when compared to a longer term investment strategy. Trading, an investment
strategy that requires the purchase and sale of securities within a thirty (30) day investment time period, involves a very
short investment time period but will incur higher transaction costs when compared to a short term investment strategy
and substantially higher transaction costs than a longer term investment strategy.
Currently, we primarily invest Client investment assets among various individual equity (stocks), debt (bonds) and fixed
income securities, closed-end mutual funds, exchange traded funds and preferred stock on a discretionary basis, consistent
with their designated objectives.
Item 9 Disciplinary Information
None of our representatives have any material disciplinary information.
Item 10 Other Financial Industry Activities and Affiliations
Our investment advisor representatives hold insurance licenses and can offer life, health, disability and long-term care
insurance. This creates a conflict of interest in that the Advisor may receive compensation for providing investment
advice as well as for selling insurance products recommended by a financial plan. Clients are under no obligation to
purchase any insurance products from any of our associates. If they do so, there will be compensation earned through the
sale of the insurance product and this may create a conflict of interest.
8
These activities create a conflict of interest between our interests and the interests of our clients. Our Clients are under no
obligation to act upon any of our recommendations. If they elect to act on any of the recommendations, they are under no
obligation to effect the transaction through us. We must disclose any potential or actual conflicts of interest when dealing
with Clients. We are subject to the following specific obligations when dealing with Clients:
• The duty to have a reasonable, independent basis for its investment advice;
• The duty to ensure that investment advice is suitable to meeting the Client’s individual objectives, needs,
and circumstances; and,
• A duty to be loyal to Clients.
Pacific Capital may recommend the use of other investment advisors. Clients placed with other investment advisors will
be billed in accordance with the other investment advisor’s fee schedule which will be disclosed to the Client prior to
signing an agreement. When referring Clients to another investment advisors, Pacific Capital will receive a referral fee.
These practices represent conflicts of interest because Pacific Capital is paid a Referral Fee for recommending the other
investment advisors and may choose to recommend a particular other investment advisors based on the fee Pacific Capital
is to receive. This conflict is mitigated by disclosures, procedures and the firm’s fiduciary obligation to act in the best
interest of his Clients. Clients are not required to accept any recommendation of other investment advisors given by
Pacific Capital and have the option to receive investment advice through other investment advisors of their choosing.
Prior to selecting TPMs, Pacific Capital will ensure that they are properly licensed, or notice filed.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Associated persons may buy or sell the same securities recommended to the Client for their own accounts. This may occur
simultaneously with transactions made for the Client or a related person. However, associated persons take steps to to
ensure they do not personally benefit from short-term market movements resulting from their recommendations We
require all associated persons to disclose their transactions and actively monitor them for any potential misconduct .
Associated persons are aware of the rules regarding material non-public information and insider trading. Associated
persons may also buy or sell a specific security for their own account based on personal investment considerations, which
the Advisor does not deem appropriate to buy or sell for Clients.
We have adopted a Code of Ethics to instruct our personnel in their ethical obligations and to provide rules for their
personal securities transactions. The Firm and our personnel owe a duty of loyalty, fairness and good faith to our Clients,
and the obligation to adhere not only to the specific provisions of the code but also to the general principles that guide the
Code. The Code covers a range of topics including general ethical principles, reporting personal securities trading,
exceptions to reporting securities trading, reportable securities, initial public offerings and private placements, reporting
ethical violations, distribution of the Code, review and enforcement processes, amendments to Form ADV and
supervisory procedures. We will provide a copy of the Code to any Client or prospective Client upon request.
Item 12 Brokerage Practices
The Custodian and Brokers We Use
We do not maintain custody of the Client’s assets that we manage (although we may be deemed to have custody of
their assets if they give us authority to withdraw assets from their account(s) (see Item 15 Custody, below). Client
r assets must be maintained in an account at a “qualified custodian,” generally a broker-dealer or bank. We request
that our Clients use Charles Schwab & Co., Inc. (Schwab), a FINRA-registered broker-dealer, member SIPC, as the
qualified custodian. We are independently owned and operated and not affiliated with Schwab. Schwab will hold client
assets in a brokerage account(s) and buy and sell securities when we instruct them to. While we request that our Clients
use Schwab as custodian/broker, they will decide whether to do so and open their account(s) with Schwab by entering
into an account agreement directly with them. We do not open the account for our Clients . Not all advisors require
their Clients to use a particular broker-dealer or other custodian selected by the advisor. Even though our Client’s
accounts are maintained at Schwab, we can still use other brokers to execute trades for their accounts, as described in
the next paragraph.
How We Select Brokers/Custodians
We seek to select a custodian/broker who will hold client assets and execute transactions on terms that are overall most
advantageous when compared to other available providers and their services. We consider a wide range of factors,
including, among others, these:
•
combination of transaction execution services along with asset custody services (generally without a separate
cost for custody)
9
•
•
•
•
•
•
•
•
•
capability to execute, clear and settle trades (buy and sell securities for client account(s))
capabilities to facilitate transfers and payments to and from accounts (wire transfers, check
requests, bill payment, etc.)
breadth of investment products made available (stocks, bonds, mutual funds, exchange traded
funds (ETFs), etc.)
availability of investment research and tools that assist us in making investment decisions
quality of services
competitiveness of the price of those services (commission rates, margin interest rates, other costs, etc.) and
willingness to negotiate them
reputation, financial strength and stability of the provider
their prior service to us and our other Clients
availability of other products and services that benefit us, as discussed below (see “Products and
Services Available to Us from Schwab”)
Client Custody and Brokerage Costs
For the accounts it maintains, Schwab generally does not charge separate custody fees. Instead, it is compensated
through commissions or other trading costs associated with executing and settling trades in the Clients Schwab
account(s).
In addition to these commissions, Schwab charges a flat fee , referred to as a “prime broker” or “trade away” cost, for
each trade executed by a different broker-dealer when the securities purchased or funds from sold securities are
settled ) into your Schwab account. These costs are in addition to the commissions or other compensation paid to
the executing broker-dealer. Because of this, in order to minimize trading costs, we have Schwab execute most trades
for client account(s).
Products and Services Available to Us from Schwab
Schwab Advisor Services is Schwab’s business serving independent investment advisory firms like us. They
provide us and our Clients with access to its institutional brokerage –trading, custody, reporting and related services
– many of which are not typically available to Schwab retail customers. Schwab also makes available various
support services. Some of those services help us manage or administer our Clients’ accounts while others help us
manage and grow our business. Schwab’s support services are generally available on an unsolicited basis (we don’t
have to request them) and at no charge to us as long as we keep a total of at least $10 million of our Clients’ assets in
accounts at Schwab. Here is a more detailed description of Schwab’s support services:
Services that Benefit Our Clients . Schwab’s institutional brokerage services include access to a broad range of
investment products, execution of securities transactions, and custody of Client assets. The investment products
available through Schwab include some to which we might not otherwise have access or that would require a significantly
higher minimum initial investment by our Clients. Schwab’s services described in this paragraph generally benefit our
clients and their account(s).
Services that May Not Directly Benefit Our Clients . Schwab also makes available other products and services that
benefit us but may not directly benefit our clients or their accounts. These products and services assist us in managing
and administering our Clients’ accounts. They include investment research, both Schwab’s own and that of third parties.
We may use this research to service all or some substantial number of our Clients’ accounts, including accounts not
maintained at Schwab. In addition to investment research, Schwab also makes available software and other technology
that:
provide access to Client account data (such as duplicate trade confirmations and account statements);
facilitate trade execution and allocate aggregated trade orders for multiple Client accounts;
provide pricing and other market data;
facilitate payment of our costs from our Clients’ accounts; and
assist with back-office functions, recordkeeping and Client reporting.
•
•
•
•
•
Services that Generally Benefit Only Us. Schwab also offers other services intended to help us manage and further
develop our business enterprise. These services include:
educational conferences and events
technology, compliance, legal, and business consulting;
publications and conferences on practice management and business succession; and
access to employee benefits providers, human capital consultants and insurance providers.
•
•
•
•
10
Schwab may provide some of these services itself. In other cases, it will arrange for third-party vendors to provide the
services to us. Schwab may also discount or waive its costs for some of these services or pay all or a part of a third party’s
costs. Schwab may also provide us with other benefits such as occasional business entertainment of our personnel.
We will utilize the resources available to us through the Schwab Platform.
Our Interest in Schwab’s Services
The availability of these services from Schwab benefits us because we do not have to produce or purchase them.
Additionally, we receive these services at no cost as long as we keep a total of at least $10 million of Client assets in
accounts at Schwab. The $10 million minimum may create an incentive for us to recommend that our clients maintain
their accounts with Schwab, potentially prioritizing our interest in receiving these benefits over our clients interest in
obtaining the best value in custody services and the most favorable execution of their transactions. As a result, this is a
potential conflict of interest.
We believe, however, that our selection of Schwab as custodian and broker is in the best interests of our Clients. It is
primarily supported by the scope, quality and price of Schwab’s services (based on the factors discussed above – see
“How We Select Brokers/Custodians" and not Schwab’s services that benefit only us.
We may “bunch” buy or sell orders for two or more Clients into a single large order, and place the bunched order with a
single broker or dealer for execution. We are not obligated to place all transactions on a “bunched” basis. When
determining whether to “bunch” orders, we decide this as to what course of action is likely to be fair and in the best
interests of the relevant accounts on an overall basis. That is, we seek to avoid putting any Client account at an advantage
or disadvantage compared to our other Client accounts that are buying or selling the same security.
Block trading is permitted where the following conditions are met:
Orders of two or more Clients may be bunched only if we have determined, on an individual basis that the securities order
is:
In the best interests of each Client participating in the order;
1.
2. Consistent with our duty to obtain best execution; and
3. Consistent with the terms of the Investment Advisory Agreement of each participating Client.
When conducting a block trade, we will determine the accounts that will participate, and the specific allocations in
advance of the transaction. If the entire order is filled, the client will receive their portion of the allocation specified on
the trade ticket. All allocations are prior to the close of business on trade date. Client accounts participating in the
transaction will receive the weighted average price of the security and will incur a pro-rata share of the transaction cost.
If part of the order is unfilled, the allocation is done on a pro-rata basis.
The books and records of the Firm separately reflect, for each Client for whom an order is bunched, the securities held by,
purchased, and sold for that Client.
Item 13Review of Accounts
All advisory accounts are reviewed at least quarterly together by our investment advisor representatives, Chad Willardson,
President and Morgan Fippinger, Director of Investment Strategy. Other factors may determine a need for more frequent
internal account reviews such as contributions and withdrawals of cash from an account, significant geo-political events,
or a Client request. Advisory Clients receive trade confirmations of each transaction from the custodian of their assets.
Clients also receive statements of account activity at least quarterly, or any month there is activity in their account. These
are in the form of brokerage account statements.
Item 14Client Referrals and Other Compensation
We receive an economic benefit from Schwab in the form of the support products and services it makes available to us
and other independent investment advisors that have their Clients maintain accounts at Schwab. These products and
services, how they benefit us, and the related conflicts of interest are described above (see Item 12 – Brokerage Practices).
The availability to us of Schwab’s products and services is not based on us giving particular investment advice, such as
buying particular securities for our Clients.
Pacific Capital receives a portion of the annual management fees collected by the TPM(s) to whom Pacific Capital refers
Clients.
This situation creates a conflict of interest because Pacific Capital and/or its Investment Advisor Representatives
have an incentive to decide what TPMs to use because of the higher referral fees to be received by Pacific Capital.
11
However, when referring Clients to a TPM, the Client’s best interest will be the main determining factor of Pacific
Capital.
We do not pay for client referrals.
Item 15Custody
Under government regulations, we are deemed to have custody of client assets if they authorize us to instruct Schwab to
deduct our advisory costs directly from their account(s). Schwab maintains actual custody of client assets. The Client
must give us this written permission before we have authority to deduct the advisory costs . We will provide the client
notice of the cost that we deduct, after we request them from Schwab.
The Client will receive account statements directly from Schwab at least quarterly. They will be sent to the email or
postal mailing address provided to Schwab by the client. Our Clients should carefully review those statements promptly
when received . These statements show the deduction of the advisory costs.
Pacific Capital is also deemed to have limited custody due to its Third-Party Standing Letters of Authorization (“SLOA”).
Pacific Capital and its qualified custodian meet the following seven (7) conditions in order to avoid maintaining full
custody and be subject to the surprise exam requirement:
1. The Client provides an instruction to the qualified custodian, in writing, that includes the Client’s signature, the
third party’s name, and either the third party’s address or the third party’s account number at a custodian to which
the transfer should be directed.
2. The Client authorizes Pacific Capital, in writing, either on the qualified custodian’s form or separately, to direct
transfers to the third party either on a specified schedule or from time to time.
3. The Client’s qualified custodian performs appropriate verification of the instruction, such as a signature review or
other method to verify the Client’s authorization and provides a transfer of funds notice to the Client promptly
after each transfer.
4. The Client has the ability to terminate or change the instruction to the Client’s qualified custodian.
5. Pacific Capital has no authority or ability to designate or change the identity of the third party, the address, or any
other information about the third party contained in the Client’s instruction.
6. Pacific Capital maintains records showing that the third party is not a related party nor located at the same address
as Pacific Capital.
7. The Client’s qualified custodian sends the Client, in writing, an initial notice confirming the instruction and an
annual notice reconfirming the instruction.
Item 16 Investment Discretion
Pacific Capital requires discretionary authority to manage securities accounts on behalf of Clients. Pacific Capital has the
authority to determine, without obtaining specific Client consent, the securities to be bought or sold, and the amount of the
securities to be bought or sold. The Client will authorize Pacific Capital discretionary authority as stated within the Investment
Advisory Agreement.
Pacific Capital allows Clients to place certain restrictions, as outlined in the Client’s Investment Strategy Guide or similar
document. These restrictions must be provided to Pacific Capital in writing.
The Client approves the custodian to be used and the commission rates paid to the custodian. Pacific Capital does not receive
any portion of the transaction fees or commissions paid by the Client to the custodian.
Item 17Voting Client Securities
We do not accept authority to vote proxies. That authority is reserved to our Clients unless they make other arrangements
with the custodian of their assets.
Item 18Financial Information
We have no financial condition that is reasonably likely to impair our ability to meet contractual commitments to our
clients .
12
Supplementary Brochure
Part 2B of Form ADV
Chad T. Willardson, AWMA®, CRPC®
, Certified Financial Fiduciary
1861 California Avenue, Suite 101, Corona, CA 92881
Phone: 844-777-8777
Date: April 23, 2025
This brochure supplement provides information about Chad T. Willardson and supplements the Pacific Capital’s brochure. You
should have received a copy of that brochure. Please contact Pacific Capital if you did not receive the brochure or if you have any
questions about the contents of this supplement.
Additional information about Chad T. Willardson (CRD #4670940) is available on the SEC’s website at www.adviserinfo.sec.gov.
13
Supervised Person Brochure
Principal Executive Officer
Chad T. Willardson, AWMA®, CRPC®, Certified Financial Fiduciary
• Year of birth: 1979
Item 2 Educational Background and Business Experience
Chad T. Willardson, our President and Chief Compliance Officer, is also a Chartered Retirement Planning Counselor and
Accredited Wealth Management Advisor. Prior to founding Pacific Capital, Mr. Willardson was a Wealth Management
Advisor and PIA Portfolio Manager for Merrill Lynch. He graduated from Brigham Young University with a bachelor's
degree in economics and a minor in business management. While at BYU, he also spent time for an internship working
directly with the Portfolio Manager at a $10 Billion mutual fund company. During his nearly 9 years at Merrill Lynch,
Chad was part of the Chairman’s Circle, President’s Club, and Executive Club. Chad completed the CFP education
program through Boston University in 2007. In 2010, Chad was named a member of the Regional Peer 2 Peer Leadership
Faculty at Merrill Lynch in his community and led his team to earn the “Elite Wealth Management Team of the Year” in
their region. Chad left Merrill Lynch in 2011 with team members to form Pacific Capital. In addition to Pacific Capital,
from 2012-2014, he was with Pursche Kaplan Sterling as a registered representative. From April 2014 to June 2020, Mr.
Willardson was a registered representative with Gradient Securities, LLC. Chad currently serves his community as the
Corona City Treasurer. As a former Eagle Scout, he also spent five years volunteering as a Scout Master for the Boy
Scouts of America in Corona. Chad served as a translator for the American Embassy in Lithuania and participated in
humanitarian aid programs in the Baltic States as a church service missionary. Chad was also named a 5-Star Professional
Wealth Manager in 2012, 2013, 2014 and 2015. He is an Orange County native and now lives in Corona with his wife and
five children.
Professional Designations
The College for Financial Planning® awards the CHARTERED RETIREMENT PLANNING COUNSELORSM AND
CRPC® designation to students who successfully complete the program, pass the final examination, and comply with the
Code of Ethics, which includes agreeing to abide by the Standards of Professional Conduct and Terms and Conditions.
The program focuses on the pre- and post-retirement needs of individuals. Applicants must also disclose of any criminal,
civil, self-regulatory organization, or governmental agency inquiry, investigation, or proceeding relating to their
professional or business conduct. Conferment of the designation is contingent upon the College for Financial Planning’s
review of matters either self-disclosed or which are discovered by the College that are required to be disclosed. Successful
students receive a certificate and are granted the right to use the designation on correspondence and business cards for a
two-year period.
Continued use of the CRPC® designation is subject to ongoing renewal requirements. Every two years individuals must
renew their right to continue using the CRPC® designation by completing 16 hours of continuing education, reaffirming to
abide by the Standards of Professional Conduct, Terms and Conditions, and self-disclose any criminal, civil, self-
regulatory organization, or governmental agency inquiry, investigation, or proceeding relating to their professional or
business conduct; and paying a biennial renewal fee of $75.
Since May of 2011, Chad has also been a Certified Professional by the National Ethics Association. The National Ethics
Association helps consumers find business professionals who uphold the highest standards of integrity and excellence.
Membership requires annual background checks, license certifications, continuing education, and regulatory verifications,
etc.
Accredited Wealth Management AdvisorSM or AWMA®
Individuals who hold the AWMA® designation have completed a course of study encompassing wealth strategies, equity-
based compensation plans, tax reduction alternatives, and asset protection alternatives. Additionally, individuals must pass
an end-of-course examination that tests their ability to synthesize complex concepts and apply theoretical concepts to real-
life situations.
All designees have agreed to adhere to Standards of Professional Conduct and are subject to a disciplinary process.
Designees renew their designation every two-years by completing 16 hours of continuing education, reaffirming
adherence to the Standards of Professional Conduct and complying with self-disclosure requirements.
Certified Financial Fiduciary®
14
Certified Financial Fiduciary is a designation issued by the National Association of Certified Financial Fiduciaries.
Individuals who hold the Certified Financial Fiduciary designation must either have 10 years of relevant work experience
or 5 years of experience with a relevant bachelor’s or graduate degree. Candidate must also complete the applicant
profile, disclosure questionnaire and pass a criminal background check. The candidate must complete in-person training
classes and pass the final exam. Every year individuals must renew their right to continue using the Certified Financial
Fiduciary designation by completing 10 hours of continuing education.
Item 3 Disciplinary Information
None of our associates are subject to any material disciplinary information.
Item 4 Other Business Activities
Our Advisory Representatives have other business activities as described in item 10 of our Disclosure Brochure which is
attached.
Item 5 Additional Compensation
We have nothing to disclose about additional compensation.
Item 6 Supervision
Chad T. Willardson is the President and Chief Compliance Officer of Pacific Capital. He supervises the associates
through monitoring their work, enforcing the written supervisory procedures and confirming adherence to the code of
ethics. Mr. Willardson may be reached at (844) 777-8777 if you have any concerns.
15