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Paragon Financial Partners, Inc.
Form ADV Part 2A – Disclosure Brochure
Effective: December 2, 2025
This Form ADV2A (“Disclosure Brochure”) provides information about the qualifications and business practices
of Paragon Financial Partners, Inc. (“Paragon” or the “Advisor”). If you have any questions about the content of
this Disclosure Brochure, please contact the Advisor at (310) 557-1515 by email at
info@paragonfinancialpartners.com.
Paragon is a registered investment advisor with the U.S. Securities and Exchange Commission (“SEC”). The
information in this Disclosure Brochure has not been approved or verified by the SEC or by any state securities
authority. Registration of an investment advisor does not imply any specific level of skill or training. This
Disclosure Brochure provides information through Paragon to assist you in determining whether to retain the
Advisor.
Additional information about Paragon and its Advisory Persons is available on the SEC’s website at
www.adviserinfo.sec.gov by searching with the Advisor’s firm or CRD# 158041.
Paragon Financial Partners, Inc.
5850 Canoga Avenue, Suite 400, Woodland Hills, CA 91367
Phone: (310) 557-1515 | Fax: (310) 943-2615
www.paragonfinancialpartners.com
Item 2 – Material Changes
Form ADV 2 is divided into two parts: Part 2A (the "Disclosure Brochure") and Part 2B (the "Brochure
Supplement"). The Disclosure Brochure provides information about a variety of topics relating to an Advisor’s
business practices and conflicts of interest. The Brochure Supplement provides information about the Advisory
Persons of Paragon. For convenience, the Advisor has combined these documents into a single disclosure
document.
Paragon believes that communication and transparency are the foundation of its relationship with clients and will
continually strive to provide you with complete and accurate information at all times. Paragon encourages all
current and prospective clients to read this Disclosure Brochure and discuss any questions you may have with
the Advisor.
Material Changes
The following material changes have been made to this Disclosure Brochure since the annual amendment filing
on February 28, 2025:
• The Advisor may accept custody of certain client accounts and is subject to the annual surprise audit.
Please see Items 4 and 15 for additional information.
Future Changes
From time to time, the Advisor may amend this Disclosure Brochure to reflect changes in business practices,
changes in regulations, or routine annual updates as required by the securities regulators. This complete
Disclosure Brochure or a Summary of Material Changes shall be provided to you annually and if a material
change occurs in the business practices of Paragon.
You may view the current Disclosure Brochure online at the SEC’s Investment Adviser Public Disclosure
website at www.adviserinfo.sec.gov by searching with the Advisor’s firm or CRD# 158041. You may also
request a copy of this Disclosure Brochure at any time by contacting the Advisor at (310) 557-1515 by email at
info@paragonfinancialpartners.com.
Paragon Financial Partners, Inc.
5850 Canoga Avenue, Suite 400, Woodland Hills, CA 91367
Phone: (310) 557-1515 | Fax: (310) 943-2615
www.paragonfinancialpartners.com
Page 2
Item 3 – Table of Contents
Item 1 – Cover Page ................................................................................................................................. 1
Item 2 – Material Changes ....................................................................................................................... 2
Item 3 – Table of Contents ....................................................................................................................... 3
Item 4 – Advisory Services ...................................................................................................................... 4
A. Firm Information ............................................................................................................................................ 4
B. Advisory Services Offered .............................................................................................................................. 4
C. Client Account Management .......................................................................................................................... 5
D. Wrap Fee Programs ...................................................................................................................................... 6
E. Assets Under Management ............................................................................................................................ 6
Item 5 – Fees and Compensation ............................................................................................................ 6
A. Fees for Advisory Services............................................................................................................................. 6
B. Fee Billing ..................................................................................................................................................... 7
C. Other Fees and Expenses ............................................................................................................................. 7
D. Advance Payment of Fees and Termination ................................................................................................... 7
E. Compensation for Sales of Securities ............................................................................................................. 8
Item 6 – Performance-Based Fees and Side-By-Side Management ...................................................... 8
Item 7 – Types of Clients ......................................................................................................................... 8
Item 8 – Methods of Analysis, Investment Strategies, and Risk of Loss .............................................. 8
A. Methods of Analysis ....................................................................................................................................... 8
B. Risk of Loss ................................................................................................................................................... 9
Item 9 – Disciplinary Information .......................................................................................................... 10
Item 10 – Other Financial Industry Activities and Affiliations ............................................................. 10
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .... 10
A. Code of Ethics ............................................................................................................................................. 10
B. Personal Trading with Material Interest ........................................................................................................ 11
C. Personal Trading in Same Securities as Clients ........................................................................................... 11
D. Personal Trading at Same Time as Client .................................................................................................... 11
Item 12 – Brokerage Practices............................................................................................................... 11
A. Recommendation of Custodian[s]................................................................................................................. 11
B. Aggregating and Allocating Trades............................................................................................................... 12
Item 13 – Review of Accounts ............................................................................................................... 12
A. Frequency of Reviews ................................................................................................................................. 12
B. Causes for Reviews ..................................................................................................................................... 12
C. Review Reports ........................................................................................................................................... 13
Item 14 – Client Referrals and Other Compensation ............................................................................ 13
A. Compensation Received by Paragon ........................................................................................................... 13
B. Compensation for Client Referrals................................................................................................................ 14
Item 15 – Custody .................................................................................................................................. 14
Item 16 – Investment Discretion ............................................................................................................ 14
Item 17 – Voting Client Securities ......................................................................................................... 14
Item 18 – Financial Information ............................................................................................................. 14
Form ADV Part 2B – Brochure Supplement: Shorten, Evan ................................................................ 16
Form ADV Part 2B – Brochure Supplement: Mendoza, Elean ............................................................. 19
Privacy Policy ......................................................................................................................................... 21
Paragon Financial Partners, Inc.
5850 Canoga Avenue, Suite 400, Woodland Hills, CA 91367
Phone: (310) 557-1515 | Fax: (310) 943-2615
www.paragonfinancialpartners.com
Page 3
Item 4 – Advisory Services
A. Firm Information
Paragon Financial Partners, Inc. (“Paragon” or the “Advisor”) is a registered investment advisor with the U.S.
Securities and Exchange Commission (“SEC”). Paragon is organized as a Corporation under the laws of the
State of California. Paragon was founded in May 2011 and is owned and operated by President and Chief
Compliance Officer Evan F. Shorten. This Disclosure Brochure provides information regarding the qualifications,
business practices, and the advisory services provided by Paragon.
B. Advisory Services Offered
Paragon offers investment advisory services to individuals, high net worth individuals, estates, trusts, and
corporations (each referred to as a “Client”).
The Advisor acts as a fiduciary to Clients, as defined under applicable laws and regulations. As such, each
recommendation made as part of the advisory services is based on the belief that the recommendation is in the
Client's best interest. Paragon’s fiduciary commitment to each Client is further described in the Advisor’s Code
of Ethics. For more information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation
or Interest in Client Transactions and Personal Trading.
Wealth Management Services
Paragon provides Clients with wealth management services, which generally include comprehensive financial
planning and consulting strategies as well as discretionary management of investment portfolios.
Investment Management Services – Paragon provides customized investment advisory solutions for its Clients.
This is achieved through continuous personal Client contact and interaction while providing both discretionary
and non-discretionary investment management and consulting services. Paragon works with each Client to
identify their investment goals and objectives as well as risk tolerance and financial situation in order to create a
portfolio strategy. Paragon will then construct a portfolio, consisting of exchange-listed securities and exchange-
traded funds (“ETFs”), over-the-counter securities, foreign securities, corporate debt securities, mutual funds,
CDs, options, margin, variable annuities, municipal securities, United States government securities, government
agency securities, including municipal and government securities that are a part of mutual funds, and interests
in partnerships investing in real estate and oil and gas interests to accomplish this objective. The Advisor may
retain other types of investments from the Client’s legacy portfolio due to fit with the overall portfolio strategy,
tax-related reasons, or other reasons as identified between the Advisor and the Client.
Paragon’s investment approach is primarily long-term focused, but the Advisor may buy, sell, or re-allocate
positions that have been held for less than one year to meet the objectives of the Client or due to market
conditions. Paragon will construct, implement, and monitor the portfolio to ensure it meets the goals, objectives,
circumstances, and risk tolerance agreed to by the Client. Each Client will have the opportunity to place
reasonable restrictions on the types of investments to be held in their respective portfolio, subject to acceptance
by the Advisor.
Paragon evaluates and selects investments for inclusion in Client portfolios only after applying its internal due
diligence process. Paragon may recommend, on occasion, redistributing investment allocations to diversify the
portfolio. Paragon may recommend specific positions to increase sector or asset class weightings. The Advisor
may recommend employing cash positions as a possible hedge against market movement. Paragon may
recommend selling positions for reasons that include but are not limited to harvesting capital gains or losses,
business or sector risk exposure to a specific security or class of securities, overvaluation or overweighting of
the position[s] in the portfolio, change in risk tolerance of the Client, generating cash to meet Client needs, or
any risk deemed unacceptable for the Client’s risk tolerance.
Retirement Accounts – When the Advisor provides investment advice to Clients regarding ERISA retirement
accounts or individual retirement accounts (“IRAs”), the Advisor is a fiduciary within the meaning of Title I of the
Employee Retirement Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable,
which are laws governing retirement accounts. When deemed to be in the Client’s best interest, the Advisor will
provide investment advice to a Client regarding a distribution from an ERISA retirement account or to roll over
Paragon Financial Partners, Inc.
5850 Canoga Avenue, Suite 400, Woodland Hills, CA 91367
Phone: (310) 557-1515 | Fax: (310) 943-2615
www.paragonfinancialpartners.com
Page 4
the assets to an IRA or recommend a similar transaction including rollovers from one ERISA sponsored Plan to
another, one IRA to another IRA, or from one type of account to another account (e.g., commission-based
account to fee-based account). Such a recommendation creates a conflict of interest if the Advisor earns a new
(or increases its current) advisory fee as a result of the transaction. No client is under any obligation to roll over
a retirement account to an account managed by the Advisor.
Paragon accepts custody of a Clients funds or securities, through the deduction of management fees from the
Client’s account[s] at the Custodian, and in certain situations due to trustee services being provided to a Client.
Financial Planning and Consulting Services – Paragon will typically provide a variety of financial planning and
consulting services to individuals, families, and businesses either as a component of its wealth management
services or pursuant to a written financial planning and consulting agreement. Services are offered in several
areas of a Client’s financial situation, depending on their goals and objectives. Paragon also provides
specialized planning and negotiation services, including divorce financial planning, negotiation of significant
assets, and contract negotiations. Generally, such financial planning services will involve preparing a financial
plan or rendering a financial consultation or business consultation based on the Client’s financial goals and
objectives. This planning or consulting may encompass one or more areas of need, including, but not limited to
investment planning, retirement planning, estate planning, personal savings, insurance needs, education
savings, financial coaching including general and personalized financial advice, and other areas of a Client’s
financial situation.
A financial plan developed for, or financial consultation rendered to the Client will usually include general
recommendations for a course of activity or specific actions to be taken by the Client. For example,
recommendations may be made that the Client start or revise their investment programs, commence or alter
retirement savings, establish education savings and/or charitable giving programs.
Paragon may also refer Clients to an accountant, attorney, or another specialist, as appropriate for their unique
situation. For certain financial planning engagements, the Advisor will provide a written summary of the Client’s
financial situation, observations, and recommendations. For consulting or ad-hoc engagements, the Advisor
may not provide a written summary. Plans or consultations are typically completed within six (6) months of the
contract date, assuming all information and documents requested are provided promptly.
Financial planning and consulting recommendations pose a conflict between the interests of the Advisor and the
interests of the Client. For example, the Advisor has an incentive to recommend that Clients engage the Advisor
for investment management services or to increase the level of investment assets with the Advisor, as it would
increase the amount of advisory fees paid to the Advisor. Clients are not obligated to implement any
recommendations made by the Advisor or maintain an ongoing relationship with the Advisor. If the Client elects
to act on any of the recommendations made by the Advisor, the Client is under no obligation to implement the
transaction through the Advisor.
Trustee Services – Certain investment advisory representatives of the Advisor may agree to serve as trustee for
certain client accounts when requested by the client. Trustee services are provided on a limited basis and are
tailored to the needs and governing documents of the particular trust. When acting as trustee, the investment
advisor representative is responsible for administering the trust in accordance with its terms, overseeing
distributions, and coordinating with beneficiaries and other professional advisers as appropriate. These services
are distinct from our wealth management services and may be provided by the Firm or by designated
supervised persons with the appropriate authority and experience. Trustee may involve fees that are
independent from and in addition to any advisory fees charged for portfolio management. The scope of our
responsibilities, applicable compensation, and any related limitations are disclosed in writing to each client prior
to acceptance of a trustee appointment. Clients should be aware that serving in a trustee capacity may create
potential conflicts of interest, which the Firm manages through internal review, supervision, and clear client
disclosure.
C. Client Account Management
Prior to engaging Paragon to provide investment advisory services, each Client is required to enter into one or
more agreements with the Advisor that define the terms, conditions, authority, and responsibilities of the Advisor
and the Client. These services may include:
Paragon Financial Partners, Inc.
5850 Canoga Avenue, Suite 400, Woodland Hills, CA 91367
Phone: (310) 557-1515 | Fax: (310) 943-2615
www.paragonfinancialpartners.com
Page 5
• Establishing an Investment Strategy – Paragon, in connection with the Client, will develop a strategy that
seeks to achieve the Client’s goals and objectives.
• Asset Allocation – Paragon will develop a strategic asset allocation that is targeted to meet the
investment objectives, time horizon, financial situation, and tolerance for risk for each Client.
• Portfolio Construction – Paragon will develop a portfolio for the Client that is intended to meet the stated
goals and objectives of the Client.
•
Investment Management and Supervision – Paragon will provide investment management and ongoing
oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
Paragon does not manage or place Client assets into a wrap fee program. Investment management services
are provided directly by Paragon.
E. Assets Under Management
As of December 31, 2024, Paragon manages $336,776,746 in Client assets, $227,572,643 of which are
managed on a discretionary basis, and $109,204,103 on a non-discretionary basis. Clients may request more
current information at any time by contacting the Advisor.
Item 5 – Fees and Compensation
The following paragraphs detail the fee structure and compensation methodology for services provided by the
Advisor. Each Client engaging the Advisor for services described herein shall be required to enter into one or more
written agreements with the Advisor that detail the responsibilities of Paragon and the Client.
A. Fees for Advisory Services
Wealth Management Services
Wealth management fees are paid quarterly, in advance of each calendar quarter, pursuant to the terms of the
wealth management agreement. Wealth management fees are based on the market value of assets under
management at the end of the prior calendar quarter. Wealth management fees are based on the following
schedule:
Annual Rate (%)
1.25%*
1.00%
0.85%
0.75%
0.65%
Assets Under Management ($)
Up to $1,000,000
$1,000,001 to $3,000,000
$3,000,001 to $6,000,000
$6,000,001 to $10,000,000
Over $10,000,000
* The Advisor has a minimum annual fee of $15,000.
The wealth management fee in the first quarter of service is prorated from the inception date of the account[s] to
the end of the first quarter. Fees may be negotiable at the sole discretion of the Advisor. The Client’s fees will take
into consideration the aggregate assets under management with the Advisor. All securities held in accounts
managed by Paragon will be independently valued by the Custodian. Paragon will conduct periodic reviews of the
Custodian’s valuation to ensure accurate billing.
The Advisor’s fee is exclusive of, and in addition to any applicable securities transaction and custody fees, and
other related costs and expenses described in Item 5.C. below, which may be incurred by the Client. However, the
Advisor shall not receive any portion of these commissions, fees, and costs.
Fees for trustee services will be charged a flat asset-based fee up to 1%. These fees are in addition to wealth
management fees described above.
Paragon Financial Partners, Inc.
5850 Canoga Avenue, Suite 400, Woodland Hills, CA 91367
Phone: (310) 557-1515 | Fax: (310) 943-2615
www.paragonfinancialpartners.com
Page 6
Financial Planning and Consulting Services
Paragon offers standalone financial planning and consulting services either on an hourly basis or for a fixed fee.
Hourly fees range up to $500. Fixed fees range from $3,500 to $100,000. Fees may be negotiable depending on
the nature and complexity of each Client’s circumstances and the duration of the engagement. An estimate for total
hours and/or total costs will be provided to the Client prior to engaging in these services. Based on the financial
planning and consulting agreement, Clients will be invoiced in advance on a monthly or quarterly basis. The
financial planning and/or consulting agreement will automatically renew, with the same terms, unless notice of
termination is given to the Advisor.
B. Fee Billing
Wealth Management Services
Wealth management fees will be calculated by the Advisor or its delegate and deducted from the Client’s
account[s] at the Custodian. The Advisor or its delegate shall send an invoice to the Custodian indicating the
amount of the fees to be deducted from the Client’s account[s] at the beginning of each respective quarter. The
amount due is calculated by applying the quarterly rate (annual rate divided by 4) to the total assets under
management with Paragon at the end of the prior quarter. Clients will be provided with a statement, at least
quarterly, from the Custodian reflecting the deduction of the wealth management fee. It is the responsibility of the
Client to verify the accuracy of these fees as listed on the Custodian’s brokerage statement as the Custodian does
not assume this responsibility. Clients provide written authorization permitting Paragon to be paid directly from
their accounts held by the Custodian as part of the investment advisory agreement and separate account forms
provided by the Custodian.
Financial Planning and Consulting Services
Hourly fees are invoiced by the Advisor on a monthly basis, with the final invoice issued in advance of the Client
receiving the deliverable[s]. Fixed fees are invoiced in advance, either monthly or quarterly, pursuant to the
financial planning and consulting agreement. Invoices for financial planning and consulting services are due upon
receipt by the Client.
C. Other Fees and Expenses
Clients may incur certain fees or charges imposed by third parties other than Paragon in connection with
investments made on behalf of the Client’s account[s]. The Client is responsible for all custody and securities
execution fees charged by the Custodian, as applicable. The Advisor's recommended Custodian does not charge
securities transaction fees for ETF and equity trades in a Client's account, provided that the account meets the
terms and conditions of the Custodian's brokerage requirements. However, the Custodian typically charges for
mutual funds and other types of investments. The investment advisory fee charged by Paragon is separate and
distinct from these custody and execution fees.
In addition, all fees paid to Paragon for investment advisory services are separate and distinct from the expenses
charged by mutual funds and ETFs to their shareholders, if applicable. These fees and expenses are described in
each fund’s prospectus. These fees and expenses will generally be used to pay management fees for the funds,
other fund expenses, account administration (e.g., custody, brokerage, and account reporting), and a possible
distribution fee. A Client may be able to invest in these products directly, without the services of Paragon, but
would not receive the services provided by Paragon, which are designed, among other things, to assist the Client
in determining which products or services are most appropriate for each Client’s financial situation and objectives.
Accordingly, the Client should review both the fees charged by the fund[s] and the fees charged by Paragon to
fully understand the total fees to be paid.
D. Advance Payment of Fees and Termination
Wealth Management Services
Paragon is compensated for its wealth management services in advance of the quarter in which services are
rendered. Either party may terminate the wealth management agreement with Paragon, at any time, by providing
30-day advance written notice to the other party. In addition, the Client may also terminate the wealth management
agreement within five (5) days of signing the Advisor’s wealth management agreement at no cost to the Client.
After the five-day period, the Client will incur charges for bona fide advisory services rendered to the point of
termination, and such fees will be due and payable by the Client. The Client shall be responsible for investment
advisory fees up to and including the effective date of termination. Upon termination, the Advisor will refund any
Paragon Financial Partners, Inc.
5850 Canoga Avenue, Suite 400, Woodland Hills, CA 91367
Phone: (310) 557-1515 | Fax: (310) 943-2615
www.paragonfinancialpartners.com
Page 7
unearned, prepaid fees from the effective date of termination to the end of the quarter. The Client’s wealth
management agreement with the Advisor is non-transferable without the Client’s prior consent.
Financial Planning and Consulting Services
Financial planning and consulting fees are invoiced by the Advisor in advance on either a monthly or quarterly
basis. Either party may terminate the financial planning and consulting agreement at any time by providing 30-day
advance written notice to the other party. In addition, the Client may also terminate the financial planning and
consulting agreement within five (5) days of signing the Advisor’s financial planning and consulting agreement at
no cost to the Client. After the five-day period, the Client will incur charges for bona fide advisory services rendered
to the point of termination, and such fees will be due and payable by the Client. Upon termination, the Advisor will
refund any unearned, prepaid fees from the effective date of termination to the end of the month or quarter for
which the Client has been invoiced. The Client’s financial planning and consulting agreement with the Advisor is
non-transferable without the Client’s prior consent.
E. Compensation for Sales of Securities
Paragon does not buy or sell securities and does not receive any compensation for securities transactions in any
Client account other than the investment advisory fees noted above.
Item 6 – Performance-Based Fees and Side-By-Side Management
Paragon does not charge performance-based fees for its investment advisory services. The fees charged by
Paragon are as described in Item 5 above and are not based upon the capital appreciation of the funds or
securities held by any Client. Paragon does not manage any proprietary investment funds or limited
partnerships (for example, a mutual fund or a hedge fund) and has no financial incentive to recommend any
particular investment options to its Clients.
Item 7 – Types of Clients
Paragon offers investment advisory services to individuals, high net worth individuals, estates, trusts, and
corporations. The amount of each type of Client is available on Paragon’s Form ADV Part 1. These amounts will
change over time.
Paragon generally requires a minimum relationship size of $1,000,000 and a minimum annual fee of $15,000.
The Advisor may, at its sole discretion, accept accounts with a lower value or charge a lower annual fee.
Item 8 – Methods of Analysis, Investment Strategies, and Risk of Loss
A. Methods of Analysis
Paragon primarily employs fundamental analysis in developing investment strategies for its Clients. Research
and analysis from Paragon are derived from numerous sources, including financial media companies, third-party
research materials, Internet sources, and review of company activities, including annual reports, prospectuses,
press releases, and research prepared by others.
Fundamental analysis utilizes economic and business indicators as investment selection criteria. These criteria
are generally ratios and trends that may indicate the overall strength and financial viability of the entity being
analyzed. Assets are deemed suitable if they meet certain criteria to indicate that they are a strong investment
with a value discounted by the market. While this type of analysis helps the Advisor in evaluating a potential
investment, it does not guarantee that the investment will increase in value. Assets meeting the investment
criteria utilized in the fundamental analysis may lose value and may have negative investment performance. The
Advisor monitors these economic indicators to determine if adjustments to strategic allocations are appropriate.
More details on the Advisor’s review process are included below in Item 13 – Review of Accounts.
As noted above, Paragon generally employs a long-term investment strategy for its Clients, as consistent with
their financial goals. Paragon will typically hold all or a portion of a security for more than a year but may hold for
shorter periods for the purpose of rebalancing a portfolio or meeting the cash needs of Clients. At times,
Paragon Financial Partners, Inc.
5850 Canoga Avenue, Suite 400, Woodland Hills, CA 91367
Phone: (310) 557-1515 | Fax: (310) 943-2615
www.paragonfinancialpartners.com
Page 8
Paragon may also buy and sell positions that are more short-term in nature, depending on the goals of the
Client and/or the fundamentals of the security, sector, or asset class.
B. Risk of Loss
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value. Clients
should be prepared to bear the potential risk of loss. Paragon will assist Clients in determining an appropriate
strategy based on their tolerance for risk and other factors noted above. However, there is no guarantee that a
Client will meet their investment goals.
Each Client engagement will entail a review of the Client's investment goals, financial situation, time horizon,
tolerance for risk, and other factors to develop an appropriate strategy for managing a Client's account. Client
participation in this process, including full and accurate disclosure of requested information, is essential for the
analysis of a Client's account[s]. The Advisor shall rely on the financial and other information provided by the
Client or their designees without the duty or obligation to validate the accuracy and completeness of the
provided information. It is the responsibility of the Client to inform the Advisor of any changes in financial
condition, goals, or other factors that may affect this analysis.
The risks associated with a particular strategy are provided to each Client in advance of investing Client
accounts. The Advisor will work with each Client to determine their tolerance for risk as part of the portfolio
construction process. Following are some of the risks associated with the Advisor’s investment approach.
Market Risks
The value of a Client’s holdings may fluctuate in response to events specific to companies or markets, as well
as economic, political, or social events in the U.S. and abroad. This risk is linked to the performance of the
overall financial markets.
ETF Risks
The performance of ETFs is subject to market risk, including the possible loss of principal. The price of the ETFs
will fluctuate with the price of the underlying securities that make up the funds. In addition, ETFs have a trading
risk based on the loss of cost efficiency if the ETFs are traded actively and a liquidity risk if the ETFs have a
large bid-ask spread and low trading volume. The price of an ETF fluctuates based upon the market movements
and may dissociate from the index being tracked by the ETF or the price of the underlying investments. An ETF
purchased or sold at one point in the day may have a different price than the same ETF purchased or sold a
short time later.
Mutual Fund Risks
The performance of mutual funds is subject to market risk, including the possible loss of principal. The price of
the mutual funds will fluctuate with the value of the underlying securities that make up the funds. The price of a
mutual fund is typically set daily; therefore, a mutual fund purchased at one point in the day will typically have
the same price as a mutual fund purchased later that same day.
Bond Risks
Bonds are subject to specific risks, including the following: (1) interest rate risks, i.e., the risk that bond prices
will fall if interest rates rise, and vice versa, the risk depends on two things, the bond's time to maturity, and the
coupon rate of the bond. (2) reinvestment risk, i.e., the risk that any profit gained must be reinvested at a lower
rate than was previously being earned, (3) inflation risk, i.e., the risk that the cost of living and inflation increase
at a rate that exceeds the income investment thereby decreasing the investor’s rate of return, (4) credit default
risk, i.e., the risk associated with purchasing a debt instrument which includes the possibility of the company
defaulting on its repayment obligation, (5) rating downgrades, i.e., the risk associated with a rating agency’s
downgrade of the company’s rating which impacts the investor’s confidence in the company’s ability to repay its
debt and (6) Liquidity Risks, i.e., the risk that a bond may not be sold as quickly as there is no readily available
market for the bond.
Margin Borrowings
The use of short-term margin borrowings may result in certain additional risks to a Client. For example, if
securities pledged to brokers to secure a Client's margin accounts decline in value, the Client could be subject
Paragon Financial Partners, Inc.
5850 Canoga Avenue, Suite 400, Woodland Hills, CA 91367
Phone: (310) 557-1515 | Fax: (310) 943-2615
www.paragonfinancialpartners.com
Page 9
to a "margin call" pursuant to which it must either deposit additional funds with the broker or be the subject of
mandatory liquidation of the pledged securities to compensate for the decline in value.
Options Contracts
Investments in options contracts have the risk of losing value in a relatively short period of time. Options
contracts are leveraged instruments that allow the holder of a single contract to control many shares of an
underlying stock. This leverage can compound gains or losses.
Alternative Investments (Limited Partnerships)
The performance of alternative investments (limited partnerships) can be volatile and may have limited liquidity.
An investor could lose all or a portion of their investment. Such investments often have concentrated positions
and investments that may carry higher risks. Clients should only have a portion of their assets in these
investments.
Oil and Gas Interests
Investing in oil and gas interests, whether directly or as part of a fund/ETF, involves distinct risks. The price of oil
and gas interests may fluctuate to a greater degree than other securities and contain additional risks based on
the supply and demand for oil and gas. Some of these additional risks include the ability to obtain reliable oil and
gas supply, oil and gas reserve estimates, the ability to locate markets for oil and gas, fluctuations in prices. The
values of oil and gas interests are subject to market risk by a range of variables that could cause trends to differ
materially.
Digital Assets Risks
Digital assets are highly speculative and volatile investments that may become illiquid at any time. Digital assets
are loosely regulated. Clients could lose the entire value of their investment in digital assets and is only suitable
for Clients with a high risk tolerance.
Past performance is not a guarantee of future returns. Investing in securities and other investments
involve a risk of loss that each Client should understand and be willing to bear. Clients are reminded to
discuss these risks with the Advisor. For more information on our investment management services,
please contact the Advisor at (310) 557-1515 by email at info@paragonfinancialpartners.com.
Item 9 – Disciplinary Information
There are no legal, regulatory, or disciplinary events involving Paragon or its owner. Paragon values the
trust that Clients place in the Advisor. The Advisor encourages Clients to perform the requisite due diligence on
any advisor or service provider that the Client engages. The backgrounds of the Advisor and its Advisory
Persons are available on the Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov by
searching with the Advisor’s firm name or CRD# 158041.
Item 10 – Other Financial Industry Activities and Affiliations
Insurance Agency Affiliations
Mr. Shorten is also a licensed insurance professional. Implementations of insurance recommendations are
separate and apart from Mr. Shorten’s role with Paragon. As an insurance professional, Mr. Shorten will receive
customary commissions and other related revenues from the various insurance companies whose products are
sold. Commissions generated by insurance sales do not offset regular advisory fees. This practice presents a
conflict of interest in recommending certain products of the insurance companies. Clients are under no
obligation to implement any recommendations made by Mr. Shorten or the Advisor.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
A. Code of Ethics
Paragon has implemented a Code of Ethics (the “Code”) that defines the Advisor’s fiduciary commitment to
each Client. This Code applies to all persons subject to Paragon’s compliance program (“Supervised Persons”).
The Code was developed to provide general ethical guidelines and specific instructions regarding the Advisor’s
duties to the Client. Paragon and its Supervised Persons owe a duty of loyalty, fairness, and good faith towards
Paragon Financial Partners, Inc.
5850 Canoga Avenue, Suite 400, Woodland Hills, CA 91367
Phone: (310) 557-1515 | Fax: (310) 943-2615
www.paragonfinancialpartners.com
Page 10
each Client. It is the obligation of Paragon’s Supervised Persons to adhere not only to the specific provisions of
the Code but also to the general principles that guide the Code. The Code covers a range of topics that address
employee ethics and conflicts of interest. To request a copy of our Code of Ethics, please contact the Advisor at
(310) 557-1515 or by email at info@paragonfinancialpartners.com.
B. Personal Trading with Material Interest
Paragon allows Supervised Persons to purchase or sell the same securities that may be recommended to and
purchased on behalf of Clients. Paragon does not act as principal in any transactions. In addition, the Advisor
does not act as the general partner of a fund or advise an investment company. Paragon does not have a
material interest in any securities traded in Client accounts.
C. Personal Trading in Same Securities as Clients
Paragon allows Supervised Persons to purchase or sell the same securities that may be recommended to and
purchased on behalf of Clients. Owning the same securities are recommended (purchase or sell) to Clients
presents a conflict of interest that, as fiduciaries, must be disclosed to Clients and mitigated through policies and
procedures. As noted above, the Advisor has adopted, consistent with Section 204A of the Investment Advisers
Act of 1940, a Code of Ethics, which addresses insider trading (material non-public information controls) and
personal securities reporting procedures. When trading for personal accounts, Supervised Persons of Paragon
have a conflict of interest if trading in the same securities. The fiduciary duty to act in the best interest of its
Clients can be violated if personal trades are made with more advantageous terms than Client trades or by
trading based on material non-public information. This risk is mitigated by Paragon requiring reporting of
personal securities trades by its Supervised Persons for review by the Chief Compliance Officer (“CCO”). The
Advisor has also adopted written policies and procedures to detect the misuse of material, non-public
information.
D. Personal Trading at Same Time as Client
While Paragon allows Supervised Persons to purchase or sell the same securities that may be recommended to
and purchased on behalf of Clients, such trades are typically aggregated with Client orders or traded afterward. At
no time will Paragon, or any Supervised Person of Paragon, transact in any security to the detriment of
any Client.
Item 12 – Brokerage Practices
A. Recommendation of Custodian[s]
Paragon does not have discretionary authority to select the broker-dealer/custodian for custody and execution
services. The Client will engage the broker-dealer/custodian (herein the "Custodian") to safeguard Client assets
and authorize Paragon to direct trades to the Custodian as agreed upon in the investment advisory agreement.
Further, Paragon does not have the discretionary authority to negotiate commissions on behalf of Clients on a
trade-by-trade basis.
Where Paragon does not exercise discretion over the selection of the Custodian, it may recommend the
Custodian to Clients for custody and execution services. Clients are not obligated to use the recommended
Custodian and will not incur any extra fee or cost from the Advisor associated with using a custodian not
recommended by Paragon. However, if the recommended Custodian is not engaged, the Advisor may be limited
in the services it can provide. Paragon may recommend the Custodian based on criteria such as, but not limited
to, the reasonableness of commissions charged to the Client, services made available to the Client, its
reputation, and/or the location of the Custodian’s offices.
Paragon will generally recommend that Clients establish their account[s] at Charles Schwab & Co., Inc.
(“Schwab”) or Fidelity Clearing & Custody Solutions and related entities of Fidelity Investments, Inc., including
National Financial Services, LLC and Fidelity Brokerage Services, LLC (collectively “Fidelity”), Schwab and
Fidelity (each a “Custodian” and collectively the “Custodians”) are FINRA-registered broker-dealers and
members SIPC. Schwab or Fidelity will serve as the Client’s “qualified custodian.” Paragon maintains an
institutional relationship with the Custodians, whereby the Advisor receives economic benefits.
Paragon Financial Partners, Inc.
5850 Canoga Avenue, Suite 400, Woodland Hills, CA 91367
Phone: (310) 557-1515 | Fax: (310) 943-2615
www.paragonfinancialpartners.com
Page 11
Paragon has established an institutional relationship with Fidelity to assist the Advisor in managing Client
account[s]. Access to the Fidelity platform is provided at no charge to the Advisor. The Fidelity platform includes
brokerage, custody, administrative support, record keeping, technology, and related services designed to support
registered investment advisors like Paragon in serving Clients. These services are intended to serve the best
interests of the Advisor’s Clients.
Fidelity may charge brokerage commissions (securities transaction fees) for effecting certain securities
transactions. Fidelity enables the Advisor to obtain certain no-load mutual funds without securities transaction fees
and other no-load funds at nominal transaction charges. Fidelity’s commission rates are generally considered
discounted from customary retail commission rates. However, the commissions and transaction fees charged by
Fidelity may be higher or lower than those charged by other custodians and broker-dealers. Please see Item 14
below for additional information.
Following are additional details regarding the brokerage practices of the Advisor:
1. Soft Dollars - Soft dollars are revenue programs offered by broker-dealers/custodians whereby an
advisor enters into an agreement to place security trades with a broker-dealer/custodian in exchange for
research and other services. Paragon does not participate in soft dollar programs sponsored or
offered by any broker-dealer/custodian. However, the Advisor does receive certain economic
benefits from Schwab. Please see Item 14 below.
2. Brokerage Referrals - Paragon does not receive any compensation from any third party in connection
with the recommendation for establishing an account.
3. Directed Brokerage - All Clients are serviced on a “directed brokerage basis,” where Paragon will place
trades within the established account[s] at the Custodian designated by the Client. Further, all Client
accounts are traded within their respective account[s] at the Custodian. The Advisor will not engage in
any principal transactions (i.e., trade of any security from or to the Advisor’s own account) or cross
transactions with other Client accounts (i.e., purchase of a security into one Client account from another
Client’s account[s]). Paragon will not be obligated to select competitive bids on securities transactions
and does not have an obligation to seek the lowest available transaction costs. These costs are
determined by the Custodian.
B. Aggregating and Allocating Trades
The primary objective in placing orders for the purchase and sale of securities for Client accounts is to obtain
the most favorable net results taking into account such factors as 1) price, 2) size the of order, 3) difficulty of
execution, 4) confidentiality and 5) skill required of the Custodian. Paragon will execute its transactions through
the Custodian as directed by the Client.
Paragon may aggregate orders in a block trade or trades when securities are purchased or sold through the
Custodian for multiple (discretionary) accounts. If a block trade cannot be executed in full at the same price or
time, the securities actually purchased or sold by the close of each business day must be allocated in a manner
that is consistent with the initial pre-allocation or other written statement. This must be done in a way that does
not consistently advantage or disadvantage particular Client accounts.
Item 13 – Review of Accounts
A. Frequency of Reviews
Securities in Client accounts are monitored on a regular and continuous basis by Mr. Shorten, President and
CCO of Paragon. Formal reviews are generally conducted quarterly or more frequently, depending on the needs
of the Client.
B. Causes for Reviews
In addition to the investment monitoring noted in Item 13.A., each Client account shall be reviewed at least
annually. Reviews may be conducted more frequently at the Client’s request. Accounts may be reviewed as a
result of major changes in economic conditions, known changes in the Client’s financial situation, and/or large
Paragon Financial Partners, Inc.
5850 Canoga Avenue, Suite 400, Woodland Hills, CA 91367
Phone: (310) 557-1515 | Fax: (310) 943-2615
www.paragonfinancialpartners.com
Page 12
deposits or withdrawals in the Client’s account[s]. The Client is encouraged to notify Paragon if changes occur in
the Client’s personal financial situation that might adversely affect the Client’s investment plan. Additional
reviews may be triggered by material market, economic or political events.
C. Review Reports
The Client will receive brokerage statements no less than quarterly from the Custodian. These brokerage
statements are sent directly from the Custodian to the Client. The Client may also establish electronic access to
the Custodian’s website so that the Client may view these reports and their account activity. Client brokerage
statements will include all positions, transactions, and fees relating to the Client’s account[s]. The Advisor may
also provide Clients with periodic reports regarding their holdings, allocations, and performance.
Item 14 – Client Referrals and Other Compensation
A. Compensation Received by Paragon
Paragon may refer Clients to various unaffiliated, non-advisory professionals (e.g., attorneys, accountants,
estate planners) to provide certain financial services necessary to meet the goals of its Clients. Likewise,
Paragon may receive non-compensated referrals of new Clients from various third parties.
Participation in Institutional Advisor Platform (Schwab)
Paragon has established an institutional relationship with Schwab through its “Schwab Advisor Services” unit, a
division of Schwab dedicated to serving independent advisory firms like Paragon. As a registered investment
advisor participating on the Schwab Advisor Services platform, Paragon receives access to software and related
support without cost because the Advisor renders investment management services to Clients that maintain
assets at Schwab. Services provided by Schwab Advisor Services benefit the Advisor and many, but not all
services provided by Schwab will benefit Clients. In fulfilling its duties to its Clients, the Advisor endeavors at all
times to put the interests of its Clients first. Clients should be aware, however, that the receipt of economic
benefits from a custodian creates a conflict of interest since these benefits may influence the Advisor's
recommendation of this custodian over one that does not furnish similar software, systems support, or services.
Services that Benefit the Client – Schwab’s institutional brokerage services include access to a broad range of
investment products, execution of securities transactions, and custody of the Client’s funds and securities.
Through Schwab, the Advisor may be able to access certain investments and asset classes that the Client
would not be able to obtain directly or through other sources. Further, the Advisor may be able to invest in
certain mutual funds and other investments without having to adhere to investment minimums that might be
required if the Client were to directly access the investments.
Services that May Indirectly Benefit the Client – Schwab provides participating advisors with access to
technology, research, discounts, and other services. In addition, the Advisor receives duplicate statements for
Client accounts the ability to deduct advisory fees, trading tools, and back-office support services as part of its
relationship with Schwab. These services are intended to assist the Advisor in effectively managing accounts for
its Clients but may not directly benefit all Clients.
Services that May Only Benefit the Advisor – Schwab also offers other services to Paragon that may not benefit
the Client, including educational conferences and events, consulting services, and discounts for various service
providers. Access to these services creates a financial incentive for the Advisor to recommend Schwab, which
results in a conflict of interest. Paragon believes, however, that the selection of Schwab as Custodian is in the
best interests of its Clients.
Participation in Institutional Advisor Platform (Fidelity)
As noted in item 12, Paragon has established an institutional relationship with Fidelity to assist the Advisor in
managing Client account[s].
As part of the arrangement, Fidelity also makes available to the Advisor, at no additional charge to the Advisor,
certain research and brokerage services, including research services obtained by Fidelity directly from
independent research companies. The Advisor may also receive additional services and support from Fidelity. As
a result of receiving such services for no additional cost, the Advisor may have an incentive to continue to use or
Paragon Financial Partners, Inc.
5850 Canoga Avenue, Suite 400, Woodland Hills, CA 91367
Phone: (310) 557-1515 | Fax: (310) 943-2615
www.paragonfinancialpartners.com
Page 13
expand the use of Fidelity's services. The Advisor examined this potential conflict of interest when it chose to enter
into the relationship with Fidelity and has determined that the relationship is in the best interests of the Advisor’s
Clients and satisfies its Client obligations, including its duty to seek best execution. Please see Item 12 above.
The Advisor receives access to software and related support without cost because the Advisor renders investment
management services to Clients that maintain assets at Fidelity. The software and related systems support may
benefit the Advisor, but not its Clients directly. In fulfilling its duties to its Clients, the Advisor endeavors at all times
to put the interests of its Clients first. Clients should be aware, however, that the receipt of economic benefits from
a Custodian creates a conflict of interest since these benefits may influence the Advisor’s recommendation of this
Custodian over one that does not furnish similar software, systems support, or services.
B. Compensation for Client Referrals
The Advisor does not compensate, either directly or indirectly, any persons who are not supervised persons, for
Client referrals.
Item 15 – Custody
Paragon maintains custody of any Client accounts associated with the authorized deduction of the Advisor’s
fees, certain money movement authorizations, and where a Supervised Person of Paragon may act as
trustee on behalf of a Client. All Clients must place their assets with a “qualified custodian” that maintains
custody of the account[s]. Clients are required to engage the Custodian to retain their funds and securities
and direct Paragon to utilize the Custodian for the Client’s security transactions. For more information about
custodians and brokerage practices, see Item 12 – Brokerage Practices.
If the Client gives the Advisor authority to move money from one account to another account, the Advisor
may have custody of those assets. In order to avoid additional regulatory requirements in these cases, the
Custodian and the Advisor have adopted safeguards to ensure that the money movements are completed in
accordance with the Client’s instructions.
Surprise Independent Examination
As Paragon is deemed to have custody over certain Client accounts and/or securities due to trustee services
provided to Clients, pursuant to securities regulations, the Advisor is required to engage an independent
accounting firm to perform an annual surprise examination of those assets and accounts over which Paragon
maintains custody. Any related opinions issued by an independent accounting firm are filed with the SEC and
are publicly available on the SEC’s Investment Adviser Public Disclosure website (http://adviserinfo.sec.gov).
Item 16 – Investment Discretion
Unless engaging for non-discretionary services or financial planning and consulting services, Paragon generally
has discretion over the selection and amount of securities to be bought or sold in Client account[s] without
obtaining prior consent or approval from the Client. However, these purchases or sales may be subject to specified
investment objectives, guidelines, or limitations previously set forth by the Client and agreed to by Paragon.
Discretionary authority will only be authorized upon full disclosure to the Client. The granting of such authority will
be evidenced by the Client's execution of an investment advisory agreement containing all applicable limitations to
such authority. All discretionary trades made by Paragon will be in accordance with each Client's investment
objectives and goals.
Item 17 – Voting Client Securities
Paragon does not accept proxy-voting responsibility for any Client. Clients will receive proxy statements directly
from the Custodian. The Advisor will assist in answering questions relating to proxies; however, the Client retains
the sole responsibility for proxy decisions and voting.
Item 18 – Financial Information
Neither Paragon nor its management has any adverse financial situations that would reasonably impair the
ability of Paragon to meet all obligations to its Clients. Neither Paragon nor any of its Advisory Persons have
Paragon Financial Partners, Inc.
5850 Canoga Avenue, Suite 400, Woodland Hills, CA 91367
Phone: (310) 557-1515 | Fax: (310) 943-2615
www.paragonfinancialpartners.com
Page 14
been subject to a bankruptcy or financial compromise. Paragon is not required to deliver a balance sheet along
with this Disclosure Brochure as the Advisor does not collect advance fees of $1,200 or more for services to be
performed six months or more in the future.
Paragon Financial Partners, Inc.
5850 Canoga Avenue, Suite 400, Woodland Hills, CA 91367
Phone: (310) 557-1515 | Fax: (310) 943-2615
www.paragonfinancialpartners.com
Page 15
Form ADV Part 2B – Brochure Supplement
for
Evan F. Shorten, CFP®
President and Chief Compliance Officer
Effective: December 2, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Evan F. Shorten, CFP®, (CRD# 2844733) in addition to the information contained in the Paragon Financial
Partners, Inc. (“Paragon” or the “Advisor,” CRD # 158041) Disclosure Brochure. If you have not received a copy
of the Disclosure Brochure or if you have any questions about the content of the Paragon Disclosure Brochure
or this Brochure Supplement, please contact the Advisor at (310) 557-1515 or by email at
info@paragonfinancialpartners.com.
Additional information about Mr. Shorten is available on the SEC’s Investment Adviser Public Disclosure website
at www.adviserinfo.sec.gov by searching with his full name or individual CRD# 2844733.
Paragon Financial Partners, Inc.
5850 Canoga Avenue, Suite 400, Woodland Hills, CA 91367
Phone: (310) 557-1515 | Fax: (310) 943-2615
www.paragonfinancialpartners.com
Page 16
Item 2 – Educational Background and Business Experience
Evan F. Shorten, CFP®, born in 1973, is dedicated to advising Clients of Paragon in his role as the President
and Chief Compliance Officer. Mr. Shorten earned a Bachelor of Science degree in Business Management from
California State University, Northridge, in 1996. Additional information regarding Mr. Shorten’s employment
history is included below.
Employment History:
President and Chief Compliance Officer, Paragon Financial Partners, Inc.
Managing Member and Chief Compliance Officer, JVIF, LLC
Founder and President, Paragon Financial Partners
Vice President Senior Account Executive, Fidelity Investments
06/2011 to Present
08/2017 to 08/2018
09/2009 to 06/2011
03/1998 to 09/2009
CERTIFIED FINANCIAL PLANNER™ (“CFP®”)
The CERTIFIED FINANCIAL PLANNER™, CFP®, and federally registered CFP® (with flame design) marks
(collectively, the “CFP® marks”) are professional certification marks granted in the United States by the
CERTIFIED FINANCIAL PLANNER™ Board of Standards, Inc. (“CFP Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners
to hold the CFP® certification. It is recognized in the United States and a number of other countries for its (1)
high standard of professional education, (2) stringent code of conduct and standards of practice, and (3) ethical
requirements that govern professional engagements with clients. Currently, more than 92,000 individuals have
obtained the CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
• Education – Complete an advanced college-level course of study addressing the financial planning
subject areas that the CFP Board’s studies have determined as necessary for the competent and
professional delivery of financial planning services and attain a Bachelor’s Degree from a regionally
accredited United States college or university (or its equivalent from a foreign university). The CFP
Board’s financial planning subject areas include insurance planning and risk management, employee
benefits planning, investment planning, income tax planning, retirement planning, and estate planning;
• Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case
studies and client scenarios designed to test one’s ability to correctly diagnose financial planning issues
and apply one’s knowledge of financial planning to real-world circumstances;
• Experience – Complete at least three (3) years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
• Ethics – Agree to be bound by the CFP Board’s Standards of Professional Conduct, a set of documents
outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in
order to maintain the right to continue to use the CFP® marks:
• Continuing Education – Complete thirty (30) hours of continuing education hours every two years,
including two hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to
maintain competence and keep up with developments in the financial planning field; and
• Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The Standards
prominently require that CFP® professionals provide financial planning services at a fiduciary standard of
care. This means CFP® professionals must provide financial planning services in the best interests of
their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to the CFP
Board’s enforcement process, which could result in suspension or permanent revocation of their CFP®.
Paragon Financial Partners, Inc.
5850 Canoga Avenue, Suite 400, Woodland Hills, CA 91367
Phone: (310) 557-1515 | Fax: (310) 943-2615
www.paragonfinancialpartners.com
Page 17
Item 3 – Disciplinary Information
There are no legal, civil, or disciplinary events to disclose regarding Mr. Shorten. Mr. Shorten has never
been involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits,
arbitration claims, or administrative proceedings against Mr. Shorten.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have
been found liable in a legal, regulatory, civil, or arbitration matter that alleges violation of securities and other
statutes; fraud; false statements or omissions; theft, embezzlement, or wrongful taking of property; bribery,
forgery, counterfeiting, or extortion; and/or dishonest, unfair, or unethical practices. As previously noted, there
are no legal, civil, or disciplinary events to disclose regarding Mr. Shorten.
However, the Advisor encourages Clients to independently view the background of Mr. Shorten on the
Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching with his full name or
individual CRD# 2844733.
Item 4 – Other Business Activities
Insurance Agency Affiliations
Mr. Shorten is also a licensed insurance professional. Implementations of insurance recommendations are
separate and apart from Mr. Shorten’s role with Paragon. As an insurance professional, Mr. Shorten will receive
customary commissions and other related revenues from the various insurance companies whose products are
sold. Commissions generated by insurance sales do not offset regular advisory fees. This practice presents a
conflict of interest in recommending certain products of the insurance companies. Clients are under no
obligation to implement any recommendations made by Mr. Shorten or the Advisor.
A Very Shorten Production
Mr. Shorten is also the Owner and Consultant of A Very Shorten Production, a marketing and public relations
consulting firm. Mr. Shorten spends ten (10) hours per month on this activity. Clients of Paragon are not solicited
to engage A Very Shorten Production.
Item 5 – Additional Compensation
Mr. Shorten has additional business activities where compensation is received that are detailed in Item 4 above.
Item 6 – Supervision
Mr. Shorten serves as the President and Chief Compliance Officer of Paragon. Mr. Shorten can be reached at
(310) 557-1515.
Paragon has implemented a Code of Ethics, an internal compliance document that guides each Supervised
Person in meeting their fiduciary obligations to Clients of Paragon. Further, Paragon is subject to regulatory
oversight by various agencies. These agencies require registration by Paragon and its Supervised Persons. As
a registered entity, Paragon is subject to examinations by regulators, which may be announced or
unannounced. Paragon is required to periodically update the information provided to these agencies and to
provide various reports regarding the business activities and assets of the Advisor.
Paragon Financial Partners, Inc.
5850 Canoga Avenue, Suite 400, Woodland Hills, CA 91367
Phone: (310) 557-1515 | Fax: (310) 943-2615
www.paragonfinancialpartners.com
Page 18
Form ADV Part 2B – Brochure Supplement
for
Elean M. Mendoza
Investment Advisor Representative
Effective: December 2, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Elean M. Mendoza (CRD# 5747083) in addition to the information contained in the Paragon Financial Partners,
Inc. (“Paragon” or the “Advisor,” CRD # 158041) Disclosure Brochure. If you have not received a copy of the
Disclosure Brochure or if you have any questions about the content of the Paragon Disclosure Brochure or this
Brochure Supplement, please contact the Advisor at (310) 557-1515 or by email at
info@paragonfinancialpartners.com.
Additional information about Mr. Shorten is available on the SEC’s Investment Adviser Public Disclosure website
at www.adviserinfo.sec.gov by searching with his full name or individual CRD# 5747083.
Paragon Financial Partners, Inc.
5850 Canoga Avenue, Suite 400, Woodland Hills, CA 91367
Phone: (310) 557-1515 | Fax: (310) 943-2615
www.paragonfinancialpartners.com
Page 19
Item 2 – Educational Background and Business Experience
Elean M. Mendoza, born in 1985, is dedicated to advising Clients of Paragon in his role as the Investment
Advisor Representative. Mr. Mendoza earned a Bachelor of Arts degree in Economics and a Bachelor of Arts
degree in Art History from the University of California, Riverside, in 2008. Additional information regarding Mr.
Mendoza’s employment history is included below.
Employment History:
Investment Advisor Representative, Paragon Financial Partners, Inc.
Investment Advisor Associate, Kayne Anderson Rudnick
Jr. Financial Analyst, North Capital, Inc.
Licensed Personal Banker, JPMorgan Chase
Sales Representative, Apple Retail
05/2014 to Present
03/2013 to 05/2014
02/2011 to 11/2012
01/2010 to 01/2011
10/2008 to 05/2010
Item 3 – Disciplinary Information
There are no legal, civil, or disciplinary events to disclose regarding Mr. Mendoza. Mr. Mendoza has
never been involved in any regulatory, civil, or criminal action. There have been no client complaints, lawsuits,
arbitration claims, or administrative proceedings against Mr. Mendoza.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have
been found liable in a legal, regulatory, civil, or arbitration matter that alleges violation of securities and other
statutes; fraud; false statements or omissions; theft, embezzlement, or wrongful taking of property; bribery,
forgery, counterfeiting, or extortion; and/or dishonest, unfair, or unethical practices. As previously noted, there
are no legal, civil, or disciplinary events to disclose regarding Mr. Mendoza.
However, the Advisor encourages Clients to independently view the background of Mr. Mendoza on the
Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching with his full name or
individual CRD# 5747083.
Item 4 – Other Business Activities
Mr. Mendoza is dedicated to the investment advisory activities of Paragon’s Clients. Mr. Mendoza does not have
any other business activities.
Item 5 – Additional Compensation
Mr. Mendoza is dedicated to the investment advisory activities of Paragon’s Clients. Mr. Mendoza does not
receive any additional forms of compensation.
Item 6 – Supervision
Mr. Mendoza serves as the Investment Advisor Representative for Paragon. Mr. Mendoza is supervised by Mr.
Shorten, President and Chief Compliance Officer. Mr. Shorten can be reached at (310) 557-1515.
Paragon has implemented a Code of Ethics, an internal compliance document that guides each Supervised
Person in meeting their fiduciary obligations to Clients of Paragon. Further, Paragon is subject to regulatory
oversight by various agencies. These agencies require registration by Paragon and its Supervised Persons. As
a registered entity, Paragon is subject to examinations by regulators, which may be announced or
unannounced. Paragon is required to periodically update the information provided to these agencies and to
provide various reports regarding the business activities and assets of the Advisor.
Paragon Financial Partners, Inc.
5850 Canoga Avenue, Suite 400, Woodland Hills, CA 91367
Phone: (310) 557-1515 | Fax: (310) 943-2615
www.paragonfinancialpartners.com
Page 20
Privacy Policy
Effective: December 2, 2025
Our Commitment to You
Paragon Financial Partners, Inc. (“Paragon” or the “Advisor”) is committed to safeguarding the use of personal
information of our Client’s (also referred to as “you” and “your”) that we obtain as your Investment Advisor, as
described here in our Privacy Policy (“Policy”).
Our relationship with you is our most important asset. We understand that you have entrusted us with your
private information, and we do everything that we can to maintain that trust. Paragon (also referred to as "we,"
"our," and "us”) protects the security and confidentiality of the personal information we have and implements
controls to ensure that such information is used for proper business purposes in connection with the
management or servicing of our relationship with you.
Paragon does not sell your non-public personal information to anyone. Nor do we provide such information to
others except for discrete and reasonable business purposes in connection with the servicing and management
of our relationship with you, as discussed below.
Details of our approach to privacy and how your personal non-public information is collected and used are set
forth in this Policy.
Why you need to know?
Registered Investment Advisors (“RIAs”) must share some of your personal information in the course of
servicing your account. Federal and State laws give you the right to limit some of this sharing and require RIAs
to disclose how we collect, share, and protect your personal information.
What information do we collect from you?
Social security or taxpayer identification number Assets and liabilities
Name, address, and phone number[s]
Income and expenses
Email address[es]
Investment activity
Account information (including other institutions)
Investment experience and goals
What Information do we collect from other sources?
Custody, brokerage, and advisory agreements
Other advisory agreements and legal documents
Transactional information with us or others
Account applications and forms
Investment questionnaires and suitability
documents
Other information needed to service account
How do we protect your information?
To safeguard your personal information from unauthorized access and use, we maintain physical, procedural,
and electronic security measures. These include such safeguards as secure passwords, encrypted file storage,
and a secure office environment. Our technology vendors provide security and access control over personal
information and have policies over the transmission of data. Our associates are trained on their responsibilities
to protect Clients’ personal information.
We require third parties that assist in providing our services to you to protect the personal information they
receive from us.
Paragon Financial Partners, Inc.
5850 Canoga Avenue, Suite 400, Woodland Hills, CA 91367
Phone: (310) 557-1515 | Fax: (310) 943-2615
www.paragonfinancialpartners.com
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How do we share your information?
An RIA shares Client personal information to effectively implement its services. In the section below, we list
some reasons we may share your personal information.
Basis For Sharing
Do we share?
Can you limit?
Yes
No
Servicing our Clients
We may share non-public personal information with non-affiliated third
parties (such as administrators, brokers, Custodians, regulators, credit
agencies, other financial institutions) as necessary for us to provide
agreed-upon services to you, consistent with applicable law, including but
not limited to: processing transactions; general account maintenance;
responding to regulators or legal investigations; and credit reporting.
No
Not Shared
Marketing Purposes
Paragon does not disclose and does not intend to disclose personal
information with non-affiliated third parties to offer you services. Certain
laws may give us the right to share your personal information with
financial institutions where you are a customer and where Paragon or the
client has a formal agreement with the financial institution. We will only
share information for purposes of servicing your accounts, not for
marketing purposes.
Yes
Yes
Authorized Users
Your non-public personal information may be disclosed to you and
persons that we believe to be your authorized agent[s] or
representative[s].
No
Not Shared
Information About Former Clients
Paragon does not disclose and does not intend to disclose non-public
personal information to non-affiliated third parties with respect to persons
who are no longer our Clients.
State-specific Regulations
California
In response to a California law, to be conservative, we assume accounts with California
addresses do not want us to disclose personal information about you to non-affiliated third parties,
except as permitted by California law. We also limit the sharing of personal information about you
with our affiliates to ensure compliance with California privacy laws.
Changes to our Privacy Policy
We will send you a copy of this Policy annually for as long as you maintain an ongoing relationship with us.
Periodically we may revise this Policy and will provide you with a revised Policy if the changes materially alter
the previous Privacy Policy. We will not, however, revise our Privacy Policy to permit the sharing of non-public
personal information other than as described in this notice unless we first notify you and provide you with an
opportunity to prevent the information sharing.
Any Questions?
You may ask questions or voice any concerns, as well as obtain a copy of our current Privacy Policy by
contacting the Advisor at (310) 557-1515 by email at info@paragonfinancialpartners.com.
Paragon Financial Partners, Inc.
5850 Canoga Avenue, Suite 400, Woodland Hills, CA 91367
Phone: (310) 557-1515 | Fax: (310) 943-2615
www.paragonfinancialpartners.com
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