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WRAP FEE FIRM BROCHURE
(Form ADV Part 2A Appendix 1)
Item 1.
Cover Page
PARK PLACE CAPITAL CORPORATION
2728 19th Place South, Suite 160
Homewood, AL 35209
800-459-9084
October 7, 2025
Website address: www.parkplacecapital.com
This wrap fee program brochure provides information about the qualifications and business
practices of Park Place Capital Corporation. If you have any questions about the contents of
this brochure, please contact us at: 800-459-9084. The information in this brochure has not
been approved or verified by the United States Securities and Exchange Commission or by
any state securities authority.
Park Place Capital Corporation is a registered investment adviser. Registration of an
investment adviser does not imply any level of skill or training.
Additional information about Park Place Capital Corporation is also available on the
Internet at www.adviserinfo.sec.gov.
Item 2. Material Changes
Since our last annual update was filed in March 2025, the following material changes
have occurred:
• Additional notice of affiliation to Renasant Bank.
• Additional Fees and Compensation information.
• Portfolio Manager and Sponsor identification.
We will ensure that you receive a summary of material changes, if any, to this and
subsequent disclosure brochures within 120 days after our fiscal year ends. Our fiscal year ends
on December 31, so you will receive the summary of material changes, if any, no later than April
30 each year. At that time, we will also offer a copy of the most current disclosure brochure.
(i)
Item 3.
Table of Contents
ITEM 1.
COVER PAGE.........................................................................................................1
ITEM 2.
MATERIAL CHANGES ......................................................................................... i
ITEM 3.
TABLE OF CONTENTS ........................................................................................ ii
ITEM 4.
SERVICES, FEES AND COMPENSATION .........................................................4
Advisory Solutions Wrap Fee Program ...................................................................4
Program Fee .............................................................................................................5
Other Fees and Charges ........................................................................................5
Comparable Services; Potential Conflict of Interest ................................................5
Fees for Referral Activities ......................................................................................6
Other Conflicts of Interest........................................................................................6
ITEM 5.
ACCOUNT REQUIREMENTS AND TYPES OF CLIENTS ................................6
ITEM 6.
PORTFOLIO MANAGER SELECTION AND EVALUATION ...........................7
Portfolio Managers for Managed Traded Portfolios ................................................7
Portfolio Managers for MBT Portfolios ..................................................................7
Other Types of Advisory Services We Offer other than the Program .....................7
Investment Objectives; Tailored Advisory Services ................................................9
Portfolio Management versus Wrap-Fees ...............................................................9
Performance-Based Fees and Side-by-Side Management .......................................9
Methods of Analysis, and Investment Strategies ...................................................10
Voting Client Securities .........................................................................................11
ITEM 7.
CLIENT INFORMATION PROVIDED TO PORTFOLIO MANAGERS ..........11
ITEM 8.
CLIENT CONTACT WITH PORTFOLIO MANAGERS ...................................11
ITEM 9.
ADDITIONAL INFORMATION ..........................................................................11
Disciplinary Information ........................................................................................11
Other Financial Industry Activities and Affiliations .............................................11
Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading ....................................................................................................13
Review of Accounts ...............................................................................................13
Client Referrals and Other Compensation .............................................................13
Financial Information .............................................................................................14
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Item 4. Services, Fees and Compensation
Advisory Solutions Wrap Fee Program. Park Place Capital Corporation (the “Firm” or "we")
offers the Advisory Solutions Wrap Fee Program (“Program”) whereby the Firm manages Client
accounts for a single fee that includes portfolio management services, custodial services and the
transaction/commission costs. As the Sponsor of the Program, the Firm has selected a third-party
management platform for our Clients, which in turn analyzes, reviews and approves certain sub-
advisors for the platform. As the Portfolio Manager, we are also responsible for the research,
security selection and implementation of transaction orders in the Client’s account or for the
selection of one of the sub-advisors included on the platform, who then conduct research, security
selection and implementation of transaction orders.
Under this Program, customers have the option to obtain investment advice either on a
discretionary or non-discretionary basis in a manner designed to assist Clients in obtaining
professional asset management for a convenient single “Wrap Fee.” Clients who choose to utilize
the Program must open a securities brokerage and/or custody account and complete a new account
agreement with Charles Schwab & Co., Inc. (“Schwab”) or Interactive Brokers, LLC. All
transactions will be executed through the account’s custodian.
The terms and conditions under which a Client participates in the Program will be set forth in a
written agreement between the Client and the Firm. The overall cost incurred from participation in
our Program may be higher or lower than if the services were purchased separately.
Once a Client has established their investment objectives, goals, risk tolerance, and an overall asset
allocation, we will assist the Client in selecting suitable allocations of assets among various
securities (each such allocation, a "Portfolio") from those available in the Program. Each Client
should carefully review each proposed Portfolio to understand the types of investments the
Portfolio will make as well as the risks related to each such Portfolio prior to investing in any
Portfolio. We have entered into one or more agreements with one or more third party advisers
(collectively, "Sub-Advisers") pursuant to which the Sub-Advisers make their Portfolios available
to our Clients in one of two ways: a Portfolio may be traded directly by the Sub-Adviser (in such
case, a “Manager-Traded Portfolio”), or we may retain trading responsibility over accounts in the
Portfolio (in such case, a “Model-Based Traded (“MBT”) Portfolio”).
Manager-Traded Portfolios. The Sub-Adviser for a Manager-Traded Portfolio assumes full
discretionary portfolio management responsibilities over each Client account invested in the
Portfolio (in that capacity, the third party adviser will be referred to as a “Portfolio Manager”),
including determining the securities to be bought or sold, implementing those decisions for the
invested accounts, and for all other aspects of portfolio management for the accounts. The Portfolio
Manager may implement trades through any broker-dealer, subject to the Portfolio Manager's
obligation to provide best execution in light of all applicable circumstances.
MBT Portfolios. Alternatively, if you select an MBT Portfolio, the Sub-Adviser will provide us
with its model Portfolio and ongoing updates, and we will be responsible for implementing those
transactions (in such capacity, the Sub-Adviser will be referred to as a “Model Adviser”).
Therefore, with respect to MBT Portfolios in the Program, we will retain discretionary trading
authority over Client accounts and will be considered the "Portfolio Manager".
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Program Fee. Under the Program, our advisory services (including portfolio management or
advice regarding selecting sub-adviser money managers) and transaction services are provided for
one fee. The essential difference between transactional accounts and those under management in a
wrap-fee program is the way in which transaction services are paid. The Program fee is a
percentage of the assets under management, with the specific percentage to be negotiated on an
individual Client basis. The Program fee will not exceed an annual fee of 1.35% of assets under
management. The Program fee is negotiable based on the type of client, the complexity of the
client’s situation, the composition of the client’s account, the potential for additional account
deposits, the relationship of the client with the investment adviser representative, and the total
amount of assets under management for the client. Our annual Program fee may be higher than that
charged by other investment advisers offering similar services/programs. Clients have other
options to purchase recommended investment products through other broker dealers or agents that
are not affiliated with the Firm. If the Client’s investment Agreement is terminated, the Firm will
reimburse the Client for the portion of the Advisory Fee that covers the period of time from the
date of termination until the end of the then current calendar quarter on a pro-rata basis. The exact
Program fee to be charged is disclosed in the client agreement that must be signed by both you and
us before any services are provided.
The Program Fee is billed in advance on a quarterly basis. The effective date of the fee will be the
first day of the quarter during which the client agreement was signed. The initial Program Fee will
be prorated to cover the period from the date the Client account is opened and approved, through
the end of the then current full calendar quarter. For purposes of calculating the initial and
subsequent Program Fee, the account’s value includes the sum of the long market value of all
securities (less margin debit balances), money market, and cash. No fee adjustment will be made
for partial withdrawals or for appreciation or depreciation of the account within a quarterly billing
period. In accordance with the terms of the individual Agreement, a pro-rata refund of fees charges
will be made to Client if the Account is closed within a quarterly billing period. We may modify
the Program fee upon prior written notice to the Client. If the Client does not agree to the modified
fee calculation, the Client may elect to terminate the advisory relationship.
Program fees are generally deducted from your account although you can also request that they be
billed directly to you. If fees are deducted from your account, you must authorize the qualified
custodian to deduct fees from your account and pay the fees directly to us. If you choose to have
fees billed directly to you, they are due upon receiving our billing notice. The billing notice details
the formula used to calculate the fee, the assets under management and the time period covered.
Fees for the services of our firm are due immediately after your receipt of the billing notice.
Other Fees and Charges. In addition to the Program fee, Clients may also incur certain charges
imposed by third parties. Such charges may include, but are not limited to: charges imposed directly
by a mutual fund, index fund, or exchange traded fund purchased for the account which shall be
disclosed in the fund’s prospectus (e.g., fund advisory fees and other fund expenses), deferred sales
charges, odd-lot differentials, transfer taxes, wire transfer and electronic fund fees, exchange and
floor fees, and other fees and taxes on brokerage accounts and securities transactions ("Ancillary
Fees"). The Firm may be entitled to a portion of these Ancillary Fees, which creates a conflict of
interest that gives Adviser an incentive to recommend such investments be made in the Account.
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Comparable Services; Potential Conflict of Interest. We believe our fees for advisory
services are reasonable with respect to the services provided and the fees charged by other
investment advisors offering similar services. However, lower fees for comparable services may
be available from other sources. The Program may cost the Client more or less than purchasing
such services separately. For example, if an account is not subject to a wrap fee and pays individual
brokerage costs (a "Non-Wrap Fee Account"), the Non-Wrap Fee Account may incur additional
expenses if numerous securities transactions are executed. Conversely, the Program Fee may be
higher than the overall fees in a Non-Wrap Fee Account if there are very few securities transactions
within an account. We will receive a portion of the Program fee as described above, and the amount
of our portion of the Program fee may be more than what we would receive if the Client
participated in a Non-Wrap Fee Account. Therefore, may have a financial incentive to recommend
the Program over other programs or services.
Fees for Referral Activities. The Firm receives fees based on the referral of clients to other
registered investment advisers. A referral generally occurs if a client desires or needs to pursue an
investment strategy that is not offered by the Firm. The referral fees are generally 25% of the
advisory fee received by the third party adviser, and are paid on a recurring basis over the life of
the relationship when the third party adviser receives its advisory fee for managing the referred
account.
Affiliation. The Firm is a wholly-owned subsidiary of Renasant Bank who in turn is a wholly-
owned subsidiary of Renasant Corporation (a publicly traded company).
Other Conflicts of Interest. In addition to the compensation for investment services described
above, we are also compensated for providing other financial services as described in Item 9. Our
charges for investment services and for other financial services will include a reasonable profit for
the Firm, our affiliates, and our representatives. This profit incentive creates a conflict of interest
that could influence us to recommend opening or maintaining accounts that may have higher costs
or less favorable services than other suitable alternatives which do not provide equivalent
compensation to the Firm, our affiliates, or our representatives. The Firm has established various
policies and processes to address these conflicts of interest, including the following:
Disclosure to our clients of the fees described above and our affiliations described in
Item 9;
•
Waiver of the Firm's Management Fees otherwise due with respect to the Monteagle
Fund when clients invest in such Fund, although not the Operating Fees or any
Management Fees where the portfolio is sub-advised by unaffiliated money managers;
•
Suitability review process at the time each account is established; and
Periodic account reviews after an account is established.
•
•
Item 5. Account Requirements and Types of Clients
The Program does not impose any requirements to open or maintain an account, such as a minimum
account size. Clients in the Program are typically retail clients, such as individuals, trusts, and small
businesses, although depending upon particular circumstances participation in the Program may be
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suitable for other Firm clients. The Firm will not enter into an investment advisory relationship with
a prospective client whose investment objectives may be considered incompatible with the Firm's
investment philosophy or strategies or where the prospective client seeks to impose unduly
restrictive investment guidelines.
Item 6. Portfolio Manager Selection and Evaluation
Portfolio Managers for Managed Traded Portfolios. We conduct initial due diligence with
respect to the Portfolio Managers utilized under the Managed Traded Portfolios. We also conduct
annual due diligence reviews to determine whether the Portfolio Managers continue to offer the
type of services that are suitable for our Clients. We generally select Portfolio Managers to provide
our Clients with access to investment strategies in the major asset classes and investment styles
and methodologies that can be used to pursue our Clients' investment goals. As part of our diligence
process, we request and review information from the Portfolio Managers relating to the business
maturity and investment resources of the Portfolio Managers, their ability to successfully
implement the identified strategy, and the relevance of the strategy to our Clients. Based upon our
periodic diligence and changes in the Client's financial situation, we may make periodic
recommendations to replace or otherwise substitute the Portfolio Managers being utilized in an
account. We do not have objective standards we use to calculate Portfolio Manager performance
and do not undertake, or engage a third party reviewer to determine or verify the accuracy of
performance information provided by Portfolio Managers or compliance with presentation
standards.
Portfolio Managers for MBT Portfolios. Our investment adviser representatives may serve
as the portfolio managers with respect to MBT Portfolios, and in such cases, are responsible for
trading, adjusting allocations, and rebalancing Client accounts invested in the Program, as well as
implementing any applicable investment restrictions. We also conduct periodic reviews of our
investment adviser representatives to ensure they are in compliance with our policies and
procedures and provide good service to our clients. However, it is important for Clients to note that
our due diligence processes for our investment adviser representatives is less rigorous than for
Portfolio Managers, and there may be times when we continue to allow an investment adviser
representative to serve as a portfolio manager under circumstances where we would have
substituted a third party Portfolio Manager.
Other Types of Advisory Services We Offer other than the Program. The Firm provides
investment advisory services to both institutional and retail clients through three divisions:
1.
Park Place Capital Management - This division of the Firm provides asset management
capabilities to both institutional and high net worth clients as well as investment companies
(mutual funds) advised by the Firm;
2.
Park Place Funds - This division of the Firm focuses on providing administrative support
services for institutional clients, including mutual funds, pension plans and insurance companies;
and
Park Place Advisors - This division of the Firm focuses on providing retail investors with
3.
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asset allocation, financial planning, and investment services.
Asset Management Services. The Firm offers both discretionary and non-discretionary asset
management services providing both institutional and retail clients with continuous and ongoing
supervision over their accounts. If a client grants the Firm discretionary authority, the Firm will be
authorized to select the securities, designate the strategies, and buy, sell, or otherwise effect
securities transactions for the investment account, all without prior notice or consent of client. If
the client elects to have the account managed on a non- discretionary basis, the Firm will consult
with the client in advance of effecting any transactions in the account. If the Firm does not have
discretionary authority, the Firm will not be able to effect transactions without client's prior
consent, except for determining the time and price to execute an order received from a client with
time and price discretion being limited to the day the client authorized the trade.
Mutual Fund Services. The Firm is the investment adviser to a series of investment company funds
sponsored by the Firm which operate within the Monteagle Trust. These funds are commonly
referred to as the "Monteagle Funds." The Firm functions in a management role for each of the
Monteagle Funds, providing coordination and general management of the Monteagle Funds, as
well as the selection and oversight of the sub- advisors to the Monteagle Funds that act as the
portfolio managers. The Firm is paid an asset-based (percentage of assets under management) fee
from the Monteagle Funds for these administrative and management services (the "Operating Fee"
and/or “Management Fee”). Some of the Monteagle Funds are sub-advised by unaffiliated
investment advisers who receive a sub-advisory fee for their services. Investors in the Funds incur
fees charged by the Fund for the Firm's services. Out of these fees, the Firm pays for the Funds’
accounting, administration, transfer agency, distribution, custody, legal, audit, sub-advisory fees,
and other operational costs. Fees are accrued daily and paid monthly. Total fees are disclosed in
the corresponding prospectus for each Monteagle Fund.
Institutional Consulting Services. The Firm provides consulting services to institutional clients
such as developing and implementing 401(k) plan education programs, business plan and strategy
development, and general corporate finance consulting. The Firm also helps institutional investors
find specialized asset management for blocks of assets. Consulting services are not management
services, and the Firm does not serve as administrator or trustee of any retirement plans. For
retirement plan fiduciary consulting services, the retirement plan sponsor or the plan participant
who elects to implement any recommendations made by us is ultimately responsible for
implementing all transactions. The Firm is paid a negotiated fee for consulting with its corporate
clients based on the duration and complexity of the engagement.
Retail Financial Planning. The Firm offer our retail clients asset allocation and financial planning
advice. Financial planning can be described as helping individuals determine and set their long-
term financial goals, through investments, tax planning, asset allocation, risk management,
retirement planning and other areas. The role of a financial planner is to find ways to help clients
understand their overall financial situation and help them set financial objectives.
Referrals to other Investment Advisers. The Firm works with several registered investment
advisers as an independent marketing arm. On a fully-disclosed basis, the Firm contracts and
facilitates new business for investment advisers and receives generally 25% of the advisory fee.
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Advice on Types of Investments. We offer investment advice to clients on the following types of
investments:
Exchange-listed securities
Securities traded over-the-counter
•
Corporate debt securities (other than commercial paper)
•
•
Commercial paper
Certificates of deposit
•
Municipal securities
•
•
Mutual fund shares
Exchange Traded Funds
•
Unit Investment Trusts
•
•
United States government securities
Option contracts on securities
•
•
However, we reserve the right to offer advice on any investment product that may be suitable for
each client’s specific circumstances, needs, goals and objectives.
Investment Objectives; Tailored Advisory Services. A client's investment objectives are
initially determined based on financial information furnished by the client together with
consultation between the client and the Firm. Clients have the ability to impose reasonable
restrictions on their accounts, including specific investment selections and sectors. However, the
Firm will not enter into an investment advisory relationship with a prospective client whose
investment objectives may be considered incompatible with the Firm's investment philosophy or
strategies or where the prospective client seeks to impose unduly restrictive investment guidelines.
Portfolio Management versus Wrap-Fees. We offer our asset management services toretail
and institutional clients ("Non-Wrap Fee Accounts") in addition to the Program. For all Non-Wrap
Fee Accounts, clients must pay a separate fee for the charges imposed by custodians, broker-
dealers, and other third parties when transactions are made in the Client's investment account.
Under the Program, advisory services and transaction services are provided for one fee. The Non-
Wrap Fee Account services described above when combined with separate transaction fees may
cost the client more than if they participated in the Program. The factors that can bear upon the
relative cost of the service or program include the cost of the services if provided separately, the
trading activity in the client's account based upon client’s investment objectives and type of
securities for with the client is invested.
Performance-Based Fees and Side-by-Side Management. We do not charge any
performance-based fees (fees based on a share of capital gains on or capital appreciation of the
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assets of a client).
Methods of Analysis, and Investment Strategies. Investing in securities involves risk of loss
that clients should be prepared to bear. Security analysis methods utilized by the Firm include the
following:
Fundamental
Fundamental analysis maintains that markets may misprice a security in the short run, but that the
"correct" price will eventually be reached by the market. The fundamental analysis of a business
involves analyzing a business’s financial statements and health, management and competitive
advantages, and competitors and markets. When applied to the future it focuses on the overall state
of the economy, interest rates, production, earnings, and management.
Technical
Technical analysis maintains that all information is already reflected in the stock price. Technical
analysis is a discipline for forecasting the direction of prices through the study of past market data,
primarily price and volume. Generally, technical analysis employs models and trading rules based
on price and volume transformations, such as the relative strength index, moving averages,
regressions, inter-market and intra-market price correlations, business cycles, stock market cycles
or, classically, through recognition of chart patterns.
Sources of Information. The Firm uses advanced software to analyze investment risk, return, and
style. The Firm has databases of thousands of money managers, mutual funds, and indexes to
support its investment advisory business. In conducting investment analysis, the Firm utilizes a
broad spectrum of information, including financial publications, third- party research materials,
annual reports, prospectuses, regulatory filings, company press releases, corporate rating services
and inspections of corporate activities.
Investment Strategies. The Firm analyzes return patterns, risk adjusted returns, style attribution,
and risk metrics in evaluating investment opportunities and portfolios.
Investment Strategy Risks. Portfolio investments may be concentrated and diversification may be
limited. There are no limits with respect to position sizes. Any assets or combination of assets that
can be held in a securities account can be purchased or sold. Assets in an account may be invested
in liquid and illiquid securities. Clients should be aware that liquid securities may become less
liquid during the holding period. Accounts may maintain significant cash positions from time to
time and the client will pay the Advisory Fee based on the net asset value of the account, which
may include cash and cash equivalents. Furthermore, the account may forego investment
opportunities to hold cash positions if we consider it in the best interests of the account. The prices
of securities in which the Firm may invest are sensitive to interest rate fluctuations and unexpected
fluctuations in interest rates could cause the corresponding prices of the long and short portions of
a position to move in directions which were not initially anticipated. In addition, interest rate
increases generally will increase the interest carrying costs of borrowed securities and leveraged
investments. Certain strategies may impose more risk than others. Depending upon the client need
and investment mandate, the Firm will endeavor to thoroughly explain the risks involved. Investing
10
in the Monteagle Funds is subject to the risks set forth in the Prospectus for each fund and the
Statement of Additional Information. Potential investors should read the Prospectus and Statement
of Additional Information before considering investing in the Monteagle Funds.
Voting Client Securities. We do not vote proxies on your behalf unless required by law. You
should read through the proxy materials provided by your custodian and make a determination on
the issues presented. You have ultimate responsibility for voting proxies. We will not advise or act
for the client with respect to any legal matters, including bankruptcies or class actions with respect
to securities held in the account.
Item 7. Client Information Provided to Portfolio Managers
Our investment adviser representatives are responsible for gathering all information provided by
you. They interview and work with you to gather all information needed relative to your investment
objectives and needs in order to provide management services through the Program. You are
responsible for promptly contacting your representative to notify them of any changes to your
financial situation that impacts or materially influences the way we manage your accounts.
For Clients invested in the Manager Traded Portfolios, certain of the information obtained from
you may be shared with the Portfolio Managers to effect transactions within your account.
Item 8. Client Contact with Portfolio Managers
There are no restrictions placed on Clients' ability to contact and consult with their Portfolio
Managers.
Item 9. Additional Information
Disciplinary Information. Neither the Firm nor any of its employees have any reportable
disciplinary information.
Other Financial Industry Activities and Affiliations.
Affiliation with Renasant Bank. The Firm is a wholly-owned subsidiary of Renasant Bank.
Renasant Bank, which is a banking institution, provides a full spectrum of commercial banking
services, including deposit and loan services, as well as fiduciary, trust, wealth management, and
investment services.
This affiliation with Renasant Bank may create a conflict of interest because the Firm has an
economic incentive to refer clients for banking services and each of the Firm's affiliates has an
economic incentive to refer its clients to the Firm for investment advisory services. A client may
potentially obtain services from banks and advisers unrelated to Renasant Bank and the Firm on
better terms and conditions than are offered by the Firm and its affiliates. We mitigate this risk by
disclosing to clients that they are not required to utilize the services of any of the Firm's affiliates.
Clients should make their own independent determination whether to obtain services from an
affiliate of the Firm.
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Monteagle Funds. The Firm is the sponsoring adviser to the Monteagle Funds. The Firm receives
Operating Fees and/or Management Fees for each Monteagle Fund. Firm employees may own
shares in the mutual funds it sponsors but does not receive any incentive or additional
compensation to invest. We have an economic incentive to recommend and invest client account
assets in the Monteagle Funds, and therefore, there is a conflict of interest. We address this conflict
by waiving our Management Fee for the Monteagle Funds (but not the Operating Fees or any
Management Fees where the portfolio is sub-advised by unaffiliated money managers). We also
mitigate the conflict of interest by considering the overall fees and expenses of the Monteagle
Funds compared to the fees and expenses of other mutual fund investments with similar objectives,
strategies, and performance in making recommendations for investments in the client accounts.
Nevertheless, clients may pay more mutual fund fees when investing in the Monteagle Funds
compared to other mutual funds.
Affiliation with Broker-Dealer. The Firm owns 100% of Park Place Capital Securities Corp., a
Delaware corporation formed in 2023 (“PPCS”). PPCS is a registered broker-dealer with the SEC
and various state jurisdictions, and a member of the Financial Industry Regulatory Authority
(“FINRA”). PPCS has three principal lines of business: (1) to accommodate Firm investment
advisory clients or prospective investment advisory clients who desire to maintain some assets in
a brokerage accounts; (2) to act as agent in connection with private placement transactions that the
Firm’s parent company (Renasant Bank) may participate in from time to time; and (3) to act as
broker in connection with a repurchase agreement program with Renasant Bank.
Some personnel of the Firm are also associated with PPCS as registered representatives. As such,
personnel may receive compensation for transactions effected at PPCS as well as investment
advisory services provided by such personnel on behalf of the Firm.
It is not anticipated that PPCS will execute any securities transactions for investment assets held
in the Firm’s investment advisory accounts or that PPCS will engage in any principal transactions
with the Firm. However, the ownership by the Firm of PPCS and the dual registration status of
certain of its employees may create a conflict of interest because the Firm and these individuals
have an economic incentive to refer clients for brokerage services, and PPCS and these individuals
have an economic incentive to refer brokerage clients to the Firm for investment advisory services.
Depending upon the pricing of particular services offered by the Firm and by PPCS, there is a risk
that a customer may be referred to services that are more expensive than if this affiliate relationship
did not exist. The Firm addresses this conflict of interest by disclosure of its ownership interest to
customers, by disclosing to clients that they are not required to utilize PPCS, and by implementing
compliance procedures within both the Firm and PPCS to ensure that client products and services
being recommended by the Firm are suitable and otherwise in compliance with applicable legal
requirements.
Referrals to Third Party Advisers. The Firm works with other registered investment advisers as an
independent marketing arm. On a fully-disclosed basis, the Firm contracts and facilitates new
business for investment advisers and receives generally 25% of the advisory fee. This creates a
conflict of interest because the Firm has an economic incentive to refer business to these third party
advisers. The Firm mitigates this risk by disclosing the compensation arrangement to clients,
conducting periodic reviews of the third party advisers, and reviewing suitability information
12
provided by clients to monitor the appropriateness of the referral at the time it is made.
Related Party Agreement. The Firmand Renasant Bank have entered into a services agreement in
which each party provides certain administrative services on behalf of the other party. These
services include back office investment operations support, marketing support, administrative
support, personnel support, compliance support, and legal and tax support. Each party is
responsible for paying or reimbursing the other party for their share of actual expenses with respect
to such services being provided. The Firm believes this agreement provides useful support for its
activities and does not create a conflict of interest for its clients.
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Code of Business Conduct and Ethics. We have imposed restrictions upon our Firm or any person
associated with us in connection with the purchase or sale, directly or indirectly, for their own
account or accounts controlled by them, of securities recommended to or purchased for clients. The
Firm maintains strict guidelines and a Code of Business Conduct and Ethics for all our employees
designed to assure that the Firm, or persons associated with us, may not benefit, directly or
indirectly, from transactions made for the accounts of clients and that no other conflict of interest
exists. The Firm has adopted policies and procedures to prevent the misuse of “insider” information
(material, non-public information). Additionally, the Firm's Code of Business Conduct and Ethics
contains various exemptions for personal securities trades that we believe do not involve potential
conflicts, such as Treasury Securities, non-affiliated open-end mutual funds, ETFs and stock of
companies that are not purchased for shareholders. A copy of the Firm’s “Code of Business
Conduct and Ethics” is available upon request.
Participation or Interest in Client Transactions. While employees may invest in the same mutual
funds or securities that are also held by clients, the Firm’s employees are required to pre-clear
securities trades in order to avoid a conflict of interest between individual and client interests.
Employees are prohibited to trade their own securities ahead of client trades.
Review of Accounts. Financial planning services terminate upon presentation of the written plan
or completion of the financial planning consultation services. Therefore, no reviews are conducted
for these accounts.
All managed accounts are reviewed on a periodic basis at least quarterly. Accounts will be reviewed
for suitability, among other things. More frequent reviews may be triggered by a request from the
client and/or changes such as the client’s individual circumstances or market, economic or political
environment.
Clients are provided with quarterly account position statements. Additionally, clearing, custody,
statements and confirms will be provided by the qualified custodian for the account.
Client Referrals and Other Compensation. We intend to pay Renasant Bank and/or its
affiliate company/division a referral fee for client referrals, consistent with the Renasant Bank
policies and applicable banking and investment adviser laws and regulations. In addition, there
may be occasions when we pay a percentage of the fee we receive from accounts that have
been referred to us to unaffiliated third parties.
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In all cases where a person is receiving a referral fee, clients will receive a separate written
disclosure statement before the client opens an account with us that will explain, among other
things, the nature of our affiliation with the referring person (if any) and a description of the
compensation the person will receive from us. Our policy is that if we pay such referral fees for
any account, the fee schedule applicable to that client’s account will be the same as the schedule
that would have applied to accounts of similar size receiving similar services where no referral
fees are paid.
We also receive referral fees for business referred to other investment advisers by us on a fully
disclosed basis. Please note that payment of compensation to us and our representative for
recommending a third-party creates a conflict of interest. Although we and our representatives
commit to acting in your best interests, the existence of such compensation could encourage us to
make an unnecessary referral or cause us to withhold information about an alternative option that
doesn’t provide equivalent compensation. In such cases, the client will receive a separate written
disclosure statement from the Firm before the client opens an account that will explain, among
other things, the nature of our affiliation with the third-party adviser and a description of the
compensation the Firm receives from them. Our policy is that if we are paid a referral fee for any
account, the fee schedule applicable to that account will be the same as the schedule that would
have applied to accounts of similar size receiving similar services where no referral fees are paid.
Financial Information. This item is not applicable to this brochure. The Firm does not have any
financial impairment that will preclude the Firm from meeting contractual commitments to clients.
Furthermore, the Firm does not require or accept pre-payment of more than $1,200 in fees per
client, six month or more in advance.
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