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PARR MCKNIGHT WEALTH MANAGEMENT GROUP, LLC
Item 1 – Cover Page
333 S 7th Street, Suite 2370
Minneapolis, Minnesota 55402
www.parrmcknightwmg.com
This brochure provides information about the qualifications and business practices of
Parr McKnight Wealth Management Group, LLC. If you have any questions regarding the contents of this brochure,
please do not hesitate to contact our Chief Compliance Officer, Roseann Higgins, by telephone at (513) 977-8459 or by
email at roseann.higgins@dinsmorecomplianceservices.com. The information in this brochure has not been approved or
verified by the United States Securities and Exchange Commission or by any state securities authority.
Parr McKnight Wealth Management Group, LLC is a registered investment advisor. Registration with the
United States Securities and Exchange Commission or any state securities authority does not imply a certain level
of skill or training. Additional information about Parr McKnight Wealth Management Group, LLC is available on the
SEC’s website at www.adviserinfo.sec.gov.
PARR MCKNIGHT WEALTH MANAGEMENT GROUP, LLC
Form ADV Part 2A requires registered investment advisors to amend their brochure when information becomes materially
inaccurate. If there are any material changes to an advisor’s disclosure brochure, the advisor is required to notify you and provide
you with a description of the material changes.
Parr McKnight Wealth Management Group, LLC has no material changes to report.
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PARR MCKNIGHT WEALTH MANAGEMENT GROUP, LLC
Item 1 – Cover Page .................................................................................................................................................................................... 1
Item 2 – Material Changes ......................................................................................................................................................................... 2
Item 3 - Table of Contents .......................................................................................................................................................................... 3
Item 4 - Advisory Business........................................................................................................................................................................ 4
A. Description of the Advisory Firm ............................................................................................................................................ 4
B. Types of Advisory Services ....................................................................................................................................................... 4
C. Client-Tailored Advisory Services ............................................................................................................................................ 5
D. Information Received From Clients .......................................................................................................................................... 5
E. Assets Under Management ..................................................................................................................................................... 5
Item 5 - Fees and Compensation ............................................................................................................................................................... 5
A. Financial Planning and Investment Management Services ..................................................................................................... 5
B. Payment of Fees ....................................................................................................................................................................... 6
C. Clients Responsible for Fees Charged by Financial Institutions and External Money Managers ........................................... 7
D. Prepayment of Fees ................................................................................................................................................................. 7
E. Outside Compensation for the Sale of Securities or Other Investment Products to Clients .................................................. 7
Item 6 - Performance-Based Fees and Side-by-Side Management .......................................................................................................... 7
Item 7 - Types of Clients............................................................................................................................................................................. 8
Item 8 - Methods of Analysis, Investment Strategies, and Risk of Loss ................................................................................................... 8
A. Methods of Analysis and Risk of Loss ..................................................................................................................................... 8
B. Material Risks Involved ....................................................................................................................................................... 8-12
Item 9 – Disciplinary Information ............................................................................................................................................................ 12
Item 10 – Other Financial Industry Activities and Affiliations ................................................................................................................. 12
Item 11 – Code of Ethics, Participation or Interest in Client Transactions ................................................................................................ 12
A. Description of Code of Ethics ................................................................................................................................................ 12
Item 12 – Brokerage Practices ................................................................................................................................................................... 13
A. Factors Used to Select Custodians and/or Broker-Dealers .............................................................................................. 13-14
B. Trade Aggregation .................................................................................................................................................................. 15
Item 13 – Review of Accounts ................................................................................................................................................................... 15
A. Periodic Reviews .................................................................................................................................................................... 15
B. Other Reviews and Triggering Factors ................................................................................................................................... 16
C. Regular Reports ..................................................................................................................................................................... 16
Item 14 – Client Referrals and Other Compensation ............................................................................................................................... 16
A. Economic Benefits Provided by Third Parties for Advice Rendered to Clients ...................................................................... 16
B. Compensation to Non-Supervised Persons for Client Referrals............................................................................................ 16
Item 15 – Custody ..................................................................................................................................................................................... 16
Item 16 – Investment Discretion .............................................................................................................................................................. 17
Item 17 – Voting Client Securities ............................................................................................................................................................ 17
Item 18 – Financial Information................................................................................................................................................................ 17
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PARR MCKNIGHT WEALTH MANAGEMENT GROUP, LLC
A. DESCRIPTION OF THE ADVISORY FIRM
Parr McKnight Wealth Management Group, LLC (“PMWMG” or the “Firm”) is a limited liability company organized in the State of
Minnesota. PMWMG is an investment advisory firm registered with the United States Securities and Exchange Commission
(“SEC”). PMWMG is owned by Anthony Parr, Brian McKnight, John Rudi and Nelson Moen.
B. TYPES OF ADVISORY SERVICES
PMWMG provides personalized financial planning and discretionary and non-discretionary investment advisory services to
individuals, including high net worth individuals, and entities, including, but not limited to, family offices, trusts, estates, private
foundations, and qualified retirement plans.
Financial Planning and Consulting Services
PMWMG offers personal comprehensive financial planning services to set forth goals, objectives and implementation
strategies for the client over the long-term. Depending upon individual client requirements, the comprehensive financial plan
will include recommendations for retirement planning, educational planning, estate planning, cash flow planning, tax planning
and insurance needs and analysis. PMWMG prepares and provides the financial planning client with a written comprehensive
financial plan and performs periodic reviews of the plan with the client, as agreed upon with the client. In addition, PMWMG
provides financial planning services that are completed upon the delivery of the financial plan to the client. Clients should
notify us promptly anytime there is a change in their financial situation, goals, objectives, or needs and/or if there is any change
to the financial information initially provided to us.
Clients are under no obligation to implement any of the recommendations provided in their written financial plan. However,
should a client decide to proceed with the implementation of the investment recommendations then the client can either have
PMWMG implement those recommendations or utilize the services of any investment advisor or broker-dealer of their choice.
PMWMG cannot provide any guarantees or promises that a client’s financial goals and objectives will be met.
Investment Management Services
PMWMG offers investment management services on a discretionary basis and non-discretionary basis. All investment
advice provided is customized to each client’s investment objectives and financial needs. The information provided by the
client, together with any other information relating to the client’s overall financial circumstances, will be used by PMWMG to
determine the appropriate portfolio asset allocation and investment strategy for the client. Financial planning services also are
provided, depending on the needs of the client.
The securities utilized by PMWMG for investment in client accounts mainly consist of equity securities, US government
bonds, municipal bonds, corporate bonds, exchange traded funds (ETFs), REITS, variable annuities, private funds/alternative
investments, registered mutual funds, closed end funds and structured notes, if we determine such investments fit within a
client’s objectives and are in the best interest of our clients.
PMWMG may further recommend to clients that all or a portion of their investment portfolio be managed on a discretionary
basis by one or more unaffiliated money managers or investment platforms (“External Managers”). The client may be required
to enter into a separate agreement with the External Manager(s), which will set forth the terms and conditions of the client’s
engagement of the External Manager. PMWMG generally renders services to the client relative to the discretionary selection
of External Managers. PMWMG also assists in establishing the client’s investment objectives for the assets managed by
External Managers, monitors and reviews the account performance and defines any restrictions on the account. Under
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these circumstances, clients may be assessed an all-in-one “wrap fee” for custody, brokerage, investment management and
performance reporting services, rather than individual trading, and other costs. PMWMG will provide clients a copy of the
program brochures prior to or concurrently with any asset allocations through these platforms.
Investment Management Services to Retirement Plans
PMWMG offers discretionary and non-discretionary advisory services to qualified plans, including 401k plans. These services
include, depending upon the needs of the plan client, recommending, or for discretionary clients selecting, investment options
for plans to offer to participants, ongoing monitoring of a plan’s investment options, assisting plan fiduciaries in creating and/or
updating the plan’s written investment policy statements, working with plan service providers, and providing general investment
education to plan participants.
Note for IRA and Retirement Plan Clients:
When PMWMG provides investment advice to you regarding your retirement plan account or individual retirement account,
PMWMG is a fiduciary within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal
Revenue Code, as applicable, which are laws governing retirement accounts. The way PMWMG makes money creates some
conflicts with your interests, so PMWMG operates under a special rule that requires PMWMG to act in your best interest and
not put PMWMG’s interest ahead of yours.
C. CLIENT-TAILORED ADVISORY SERVICES
Clients may impose reasonable restrictions on the management of their accounts if PMWMG determines, in its sole discretion,
that the conditions would not materially impact the performance of a management strategy or prove overly burdensome for
PMWMG’s management efforts.
D. INFORMATION RECEIVED FROM CLIENTS
PMWMG will not assume any responsibility for the accuracy or the information provided by clients. PMWMG is not obligated to
verify any information received from a client or other professionals (e.g., attorney, accountant) designated by a client,
and PMWMG is expressly authorized by the client to rely on such information provided. Under all circumstances, clients are
responsible for promptly notifying PMWMG in writing of any material changes to the client’s financial situation, investment
objectives, time horizon, or risk tolerance.
E. ASSETS UNDER MANAGEMENT
As of December 31, 2024, PMWMG manages approximately $952,370,876 in Client assets of which approximately
$802,040,667 are discretionary and $150,330,209 are non-discretionary.
A. Financial Planning and Investment Management Services
Fees for Financial Planning and Consulting Services
Clients that are receiving financial planning services only are charged a fixed fee ranging from $5,000 to $300,000, depending
upon the complexity of a client’s plan and services provided. Actual fees charged are clearly outlined in the financial planning
agreement and clients receive invoices reflecting the amount of the fee due and payable.
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PARR MCKNIGHT WEALTH MANAGEMENT GROUP, LLC
Fees for Investment Management Services
PMWMG charges an annual advisory fee that is agreed upon with each client and set forth in an agreement executed by
PMWMG and the client. If fixed, the advisory fee will be specified on the fee schedule as set forth in the agreement executed
by PMWMG and the client. If based on a percentage of the value of assets under management, the advisory fee for the initial
quarter shall be paid, on a pro rata basis, in arrears, based on the value of the net billable assets under management at the end
of such initial quarter. For subsequent months, the advisory fee shall be paid, quarterly in advance, based on the asset value
of the client’s accounts as of the last business day of the month as provided by third-party sources, such as pricing services,
custodians, fund administrators, and client-provided sources.
Clients of PMWMG who received services previously from PMWMG personnel while those personnel served as advisory
personnel of an unaffiliated financial services firm may be subject to a different fee schedule than is set forth below. The fee
schedules applicable to these clients reflects the fee schedule that was utilized for these clients while they were clients of the
unaffiliated financial services firm.
Following is PMWMG’s blended asset based fee schedule for Investment Management Services:
TIERED PRICING SCHEDULE
Start
End
%
$ -
$ 500,000.00
1.50%
$ 500,000.00
$ 1,000,000.00
1.25%
$ 1,000,000.00
$ 5,000,000.00
0.90%
$ 5,000,000.00
$ 10,000,000.00
0.85%
$ 10,000,000.00
$ 20,000,000.00
0.80%
$ 20,000,000.00
$ 30,000,000.00
0.75%
$ 30,000,000.00
$ 50,000,000.00
0.50%
$ 50,000,000.00
$ 75,000,000.00
0.40%
$ 75,000,000.00
$ 100,000,000.00
0.35%
Notwithstanding the foregoing, PMWMG and the client may choose to negotiate an annual advisory fee that varies from
schedules set forth above. Factors upon which a different annual advisory fee may be based include, but are not limited to, the
size and nature of the relationship, the services rendered, the nature and complexity of the products and investments involved,
time commitments, and travel requirements. The advisory fee charged by the Firm will apply to all of the client’s assets under
management, unless specifically excluded in the client agreement. The advisory fee may include the financial planning services
described above. Although PMWMG believes that its fees are competitive, clients should understand that lower fees for
comparable services may be available from other sources and firms.
The investment advisory agreement between PMWMG and the client may be terminated at will by either PMWMG or the
client upon written notice. PMWMG does not impose termination fees when the client terminates the investment advisory
relationship, except when agreed upon in advance.
B. Payment of Fees
PMWMG generally deducts its advisory fee from a client’s investment account(s) held at his/her custodian. Upon engaging
PMWMG to manage such account(s), a client grants PMWMG this limited authority through a written instruction to the
custodian of his/her account(s). The client is responsible for verifying the accuracy of the calculation of the advisory fee; the
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PARR MCKNIGHT WEALTH MANAGEMENT GROUP, LLC
custodian will not determine whether the fee is accurate or properly calculated. A client may utilize the same procedure for
financial planning or consulting fees if the client has investment accounts held at a custodian.
Although clients generally are required to have their investment advisory fees deducted from their accounts, in some cases,
PMWMG will directly bill a client for investment advisory fees if it determines that such billing arrangement is appropriate given
the circumstances.
The custodian of the client’s accounts provides each client with a statement, at least quarterly, indicating separate line items for
all amounts disbursed from the client’s account(s), including any fees paid directly to PMWMG.
Clients may make additions to and withdrawals from their account at any time, subject to PMWMG’s right to terminate an
account. Additions may be in cash or securities provided that the Firm reserves the right to liquidate transferred securities or
decline to accept particular securities into a client’s account. Clients may withdraw account assets at any time on notice to
PMWMG, subject to the usual and customary securities settlement procedures. However, the Firm generally designs its
portfolios as long-term investments and the withdrawal of assets may impair the achievement of a client’s investment objectives.
PMWMG may consult with its clients about the options and implications of transferring securities. Clients are advised that when
transferred securities are liquidated, they may be subject to transaction fees, short-term redemption fees, fees assessed at the
mutual fund level (e.g. contingent deferred sales charges) and/or tax ramifications.
C. Clients Responsible for Fees Charged by Financial Institutions and External Money Managers
In connection with PMWMG’s management of an account, a client will incur fees and/or expenses separate from and in
addition to PMWMG’s advisory fee. These additional fees may include transaction charges and the fees/expenses charged by
any custodian, subadvisor, mutual fund, ETF, separate account manager (and the manager’s platform manager, if any), limited
partnership, or other advisor, transfer taxes, odd lot differentials, exchange fees, interest charges, ADR processing fees, and
any charges, taxes or other fees mandated by any federal, state or other applicable law, retirement plan account fees (where
applicable), margin interest, brokerage commissions, mark-ups or mark-downs and other transaction-related costs, electronic
fund and wire fees, and any other fees that reasonably may be borne by a brokerage account. For External Managers, clients
should review each manager’s Form ADV 2A disclosure brochure and any contract they sign with the External Manager (in a
dual contract relationship). The client is responsible for all such fees and expenses. Please see Item 12 of this brochure regarding
brokerage practices.
D. Prepayment of Fees
As noted in Item 5(B) above, PMWMG’s advisory fees generally are paid in advance. Upon the termination of a client’s advisory
relationship, PMWMG will issue a refund equal to any unearned management fee for the remainder of quarter. The client will
receive a refund credited to the client’s account that was billed.
E. Outside Compensation for the Sale of Securities or Other Investment Products to Clients
PMWMG does not buy or sell securities and does not receive any compensation for securities transactions in any client account,
other than the investment advisory fees noted above. However, as further described in Item 10, certain representatives of
PMWMG, in their individual capacities, are also licensed as insurance professionals. Such persons earn commission-based
compensation for selling insurance products to clients.
PMWMG does not charge performance-based fees or participate in side-by-side management. Performance-based fees are fees
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PARR MCKNIGHT WEALTH MANAGEMENT GROUP, LLC
that are based on a share of capital gains or capital appreciation of a client’s account. Side-by-side management refers to the
practice of managing accounts that are charged performance-based fees while at the same time managing accounts that are not
charged performance-based fees. PMWMG’s fees are calculated as described in Item 5 above.
It
PMWMG offers investment advisory services to individuals, including high net worth individuals, families, family offices,
trusts, businesses, charitable foundations, and retirement/profit-sharing plans. PMWMG does impose a minimum portfolio
of $2 million dollars. However, PMWMG does reserve the right to accept or decline a potential client for any reason in its sole
discretion.
. Methods of Analysis and Risk of Loss
A. Methods of Analysis and Risk of Loss
A primary step in PMWMG’s investment strategy is getting to know the clients – to understand their financial condition, risk
profile, investment goals, tax situation, liquidity constraints – and assemble a complete picture of their financial situation. To
aid in this understanding, PMWMG offers clients financial planning that is highly customized and tailored. This comprehensive
approach is integral to the way that PMWMG does business. Once PMWMG has a true understanding of its clients’ needs and
goals, the investment process can begin, and the Firm can recommend strategies and investments that it believes are aligned
with the client’s goals and risk profile.
PMWMG primarily employs fundamental analysis methods in developing investment strategies for its clients. Research and
analysis from PMWMG is based on numerous sources, including third-party research materials and publicly-available materials,
such as company annual reports, prospectuses, and press releases.
PMWMG generally employs a long-term investment strategy for its clients, as consistent with their financial goals. At times,
the Firm may also buy and sell positions that are more short-term in nature, depending on the goals of the client and/or the
fundamentals of the security, sector or asset class.
Client portfolios with similar investment objectives and asset allocation goals may own different securities and investments. The
client’s portfolio size, tax sensitivity, desire for simplicity, income needs, long-term wealth transfer objectives, time horizon and
choice of custodian are all factors that influence PMWMG’s investment recommendations.
Investing in securities involves a risk of loss. A client can lose all or a substantial portion of his/her investment. A client should be
willing to bear such a loss. Some investments are intended only for sophisticated investors and can involve a high degree of risk.
B. Material Risks Involved
Investing in securities involves a significant risk of loss which clients should be prepared to bear. PMWMG’s investment
recommendations are subject to various market, currency, economic, political and business risks, and such investment decisions
will not always be profitable. Clients should be aware that there may be a loss or depreciation to the value of the client’s account.
There can be no assurance that the client’s investment objectives will be obtained and no inference to the contrary should be made.
Generally, the market value of equity stocks will fluctuate with market conditions, and small-stock prices generally will fluctuate
more than large-stock prices. The market value of fixed income securities will generally fluctuate inversely with interest rates
and other market conditions prior to maturity. Fixed income securities are obligations of the issuer to make payments of principal
and/or interest on future dates, and include, among other securities: bonds, notes and debentures issued by corporations; debt
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PARR MCKNIGHT WEALTH MANAGEMENT GROUP, LLC
securities issued or guaranteed by the U.S. government or one of its agencies or instrumentalities, or by a non-U.S. government
or one of its agencies or instrumentalities; municipal securities; and mortgage-backed and asset-backed securities. These
securities may pay fixed, variable, or floating rates of interest, and may include zero coupon obligations and inflation-linked fixed
income securities. The value of longer duration fixed income securities will generally fluctuate more than shorter duration fixed
income securities. Investments in overseas markets also pose special risks, including currency fluctuation and political risks,
and it may be more volatile than that of a U.S. only investment. Such risks are generally intensified for investments in emerging
markets. In addition, there is no assurance that a mutual fund or ETF will achieve its investment objective. Past performance of
investments is no guarantee of future results.
Additional risks involved in the securities recommended by PMWMG include, among others:
•
•
•
Stock market risk, which is the chance that stock prices overall will decline. The market value of equity securities will generally
fluctuate with market conditions. Stock markets tend to move in cycles, with periods of rising prices and periods of falling
prices. Prices of equity securities tend to fluctuate over the short term as a result of factors affecting the individual companies,
industries or the securities market as a whole. Equity securities generally have greater price volatility than fixed income
securities.
Sector risk, which is the chance that significant problems will affect a particular sector, or that returns from that sector will trail
returns from the overall stock market. Daily fluctuations in specific market sectors are often more extreme than fluctuations in
the overall market.
Issuer risk, which is the risk that the value of a security will decline for reasons directly related to the issuer, such as management
performance, financial leverage, and reduced demand for the issuer’s goods or services.
• Non-diversification risk, which is the risk of focusing investments in a small number of issuers, industries or foreign currencies,
including being more susceptible to risks associated with a single economic, political or regulatory occurrence than a more
diversified portfolio might be.
• Value investing risk, which is the risk that value stocks not increase in price, not issue the anticipated stock dividends, or decline
•
•
•
•
•
in price, either because the market fails to recognize the stock’s intrinsic value, or because the expected value was misgauged.
If the market does not recognize that the securities are undervalued, the prices of those securities might not appreciate as
anticipated. They also may decline in price even though in theory they are already undervalued. Value stocks are typically less
volatile than growth stocks, but may lag behind growth stocks in an up market.
Smaller company risk, which is the risk that the value of securities issued by a smaller company will go up or down, sometimes
rapidly and unpredictably as compared to more widely held securities. Investments in smaller companies are subject to greater
levels of credit, market and issuer risk.
Foreign (non-U.S.) investment risk, which is the risk that investing in foreign securities result in the portfolio experiencing more
rapid and extreme changes in value than a portfolio that invests exclusively in securities of U.S. companies. Risks associated with
investing in foreign securities include fluctuations in the exchange rates of foreign currencies that may affect the U.S. dollar value
of a security, the possibility of substantial price volatility as a result of political and economic instability in the foreign country,
less public information about issuers of securities, different securities regulation, different accounting, auditing and financial
reporting standards and less liquidity than in the U.S. markets.
Interest rate risk, which is the chance that prices of fixed income securities decline because of rising interest rates. Similarly, the
income from fixed income securities may decline because of falling interest rates.
Credit risk, which is the chance that an issuer of a fixed income security will fail to pay interest and principal in a timely manner,
or that negative perceptions of the issuer’s ability to make such payments will cause the price of that fixed income security to
decline.
Exchange Traded Fund (ETF) risk, which is the risk of an investment in an ETF, including the possible loss of principal. ETFs
typically trade on a securities exchange and the prices of their shares fluctuate throughout the day based on supply and demand,
which may not correlate to their net asset values. Although ETF shares will be listed on an exchange, there can be no guarantee
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PARR MCKNIGHT WEALTH MANAGEMENT GROUP, LLC
that an active trading market will develop or continue. Owning an ETF generally reflects the risks of owning the underlying
securities it is designed to track. ETFs are also subject to secondary market trading risks. In addition, an ETF may not replicate
exactly the performance of the index it seeks to track for a number of reasons, including transaction costs incurred by the ETF,
the temporary unavailability of certain securities in the secondary market, or discrepancies between the ETF and the index with
respect to weighting of securities or number of securities held.
• Management risk, which is the risk that the investment techniques and risk analyses applied by PMWMG may not produce the
desired results and that legislative, regulatory, or tax developments, affect the investment techniques available to PMWMG.
There is no guarantee that a client’s investment objectives will be achieved.
• Real Estate risk, which is the risk that an investor’s investments in Real Estate Investment Trusts (“REITs”) or real estate-linked
•
•
•
derivative instruments will subject the investor to risks similar to those associated with direct ownership of real estate, including
losses from casualty or condemnation, and changes in local and general economic conditions, supply and demand, interest rates,
zoning laws, regulatory limitations on rents, property taxes and operating expenses. An investment in REITs or real estate-linked
derivative instruments subject the investor to management and tax risks.
Investment Companies (“Mutual Funds”) risk, when an investor invests in mutual funds, the investor will bear additional expenses
based on his/her pro rata share of the mutual fund’s operating expenses, including the management fees. The risk of owning a
mutual fund generally reflects the risks of owning the underlying investments the mutual fund holds.
Commodity risk, generally commodity prices fluctuate for many reasons, including changes in market and economic conditions
or political circumstances (especially of key energy-producing and consuming countries), the impact of weather on demand,
levels of domestic production and imported commodities, energy conservation, domestic and foreign governmental regulation
(agricultural, trade, fiscal, monetary and exchange control), international politics, policies of OPEC, taxation and the availability
of local, intrastate and interstate transportation systems and the emotions of the marketplace. The risk of loss in trading
commodities can be substantial.
Cybersecurity risk, which is the risk related to unauthorized access to the systems and networks of PMWMG and its service
providers. The computer systems, networks and devices used by PMWMG and service providers to us and our clients to carry
out routine business operations employ a variety of protections designed to prevent damage or interruption from computer
viruses, network failures, computer and telecommunication failures, infiltration by unauthorized persons and security breaches.
Despite the various protections utilized, systems, networks or devices potentially can be breached. A client could be negatively
impacted as a result of a cybersecurity breach. Cybersecurity breaches can include unauthorized access to systems, networks
or devices; infection from computer viruses or other malicious software code; and attacks that shut down, disable, slow or
otherwise disrupt operations, business processes or website access or functionality. Cybersecurity breaches cause disruptions
and impact business operations, potentially resulting in financial losses to a client; impediments to trading; the inability by us
and other service providers to transact business; violations of applicable privacy and other laws; regulatory fines, penalties,
reputational damage, reimbursement or other compensation costs, or other compliance costs; as well as the inadvertent release
of confidential information. Similar adverse consequences could result from cybersecurity breaches affecting issues of securities
in which a client invests; governmental and other regulatory authorities; exchange and other financial market operators, banks,
brokers, dealers and other financial institutions; and other parties. In addition, substantial costs may be incurred by those entities
in order to prevent any cybersecurity breaches in the future.
• Alternative Investments / Private Funds risk, investing in alternative investments is speculative, not suitable for all clients, and
intended for experienced and sophisticated investors who are willing to bear the high economic risks of the investment, which
can include:
•
loss of all or a substantial portion of the investment due to leveraging, short-selling or other speculative investment
practices;
lack of liquidity in that there may be no secondary market for the investment and none expected to develop;
volatility of returns;
restrictions on transferring interests in the investment;
potential lack of diversification and resulting higher risk due to concentration of trading authority when a single advisor is.
•
•
•
•
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PARR MCKNIGHT WEALTH MANAGEMENT GROUP, LLC
•
•
•
•
utilized;
absence of information regarding valuations and pricing;
delays in tax reporting;
less regulation and higher fees than mutual funds;
risks associated with the operations, personnel, and processes of the manager of the funds investing in alternative
investments.
•
Closed-End Funds risk, Closed-end funds typically use a high degree of leverage. They may be diversified or non-diversified. Risks
associated with closed-end fund investments include liquidity risk, credit risk, volatility and the risk of magnified losses resulting
from the use of leverage. Additionally, closed-end funds may trade below their net asset value.
Structured Notes risk -
•
•
Complexity. Structured notes are complex financial instruments. Clients should understand the reference asset(s)
or index(es) and determine how the note’s payoff structure incorporates such reference asset(s) or index(es) in
calculating the note’s performance. This payoff calculation may include leverage multiplied on the performance of the
reference asset or index, protection from losses should the reference asset or index produce negative returns, and fees.
Structured notes may have complicated payoff structures that can make it difficult for clients to accurately assess their
value, risk and potential for growth through the term of the structured note. Determining the performance of each note
can be complex and this calculation can vary significantly from note to note depending on the structure. Notes can be
structured in a wide variety of ways. Payoff structures can be leveraged, inverse, or inverse-leveraged, which may result
in larger returns or losses. Clients should carefully read the prospectus for a structured note to fully understand how the
payoff on a note will be calculated and discuss these issues with PMWMG.
•
•
•
• Market risk. Some structured notes provide for the repayment of principal at maturity, which is often referred to as
“principal protection.” This principal protection is subject to the credit risk of the issuing financial institution. Many
structured notes do not offer this feature. For structured notes that do not offer principal protection, the performance of
the linked asset or index may cause clients to lose some, or all, of their principal. Depending on the nature of the linked
asset or index, the market risk of the structured note may include changes in equity or commodity prices, changes in
interest rates or foreign exchange rates, and/or market volatility.
Issuance price and note value. The price of a structured note at issuance will likely be higher than the fair value of the
structured note on the date of issuance. Issuers now generally disclose an estimated value of the structured note on the
cover page of the offering prospectus, allowing investors to gauge the difference between the issuer’s estimated value
of the note and the issuance price. The estimated value of the notes is likely lower than the issuance price of the note to
investors because issuers include the costs for selling, structuring and/or hedging the exposure on the note in the initial
price of their notes. After issuance, structured notes may not be re-sold on a daily basis and thus may be difficult to
value given their complexity.
Liquidity. The ability to trade or sell structured notes in a secondary market is often very limited, as structured notes
(other than exchange-traded notes known as ETNs) are not listed for trading on securities exchanges. As a result, the
only potential buyer for a structured note may be the issuing financial institution’s broker-dealer affiliate or the broker-
dealer distributor of the structured note. In addition, issuers often specifically disclaim their intention to repurchase or
make markets in the notes they issue. Clients should, therefore, be prepared to hold a structured note to its maturity
date, or risk selling the note at a discount to its value at the time of sale.
Credit risk. Structured notes are unsecured debt obligations of the issuer, meaning that the issuer is obligated to make
payments on the notes as promised. These promises, including any principal protection, are only as good as the
financial health of the structured note issuer. If the structured note issuer defaults on these obligations, investors may
lose some, or all, of the principal amount they invested in the structured notes as well as any other payments that may
be due on the structured notes.
There also are risks surrounding various insurance products that are recommended to PMWMG clients from time to time. Such
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risks include, but are not limited to loss of premiums. Prior to purchasing any insurance product, clients should carefully read the
policy and applicable disclosure documents.
Clients are advised that they should only commit assets for management that can be invested for the long term, that volatility
from investing can occur, and that all investing is subject to risk. PMWMG does not guarantee the future performance of a
client’s portfolio, as investing in securities involves the risk of loss that clients should be prepared to bear.
Past performance of a security or a fund is not necessarily indicative of future performance or risk of loss.
Use of External Managers
PMWMG may select certain External Managers to manage a portion of its clients’ assets. In these situations, the success of
such recommendations relies to a great extent on the External Managers’ ability to successfully implement their investment
strategies. In addition, PMWMG generally may not have the ability to supervise the External Managers on a day-to-day basis.
Registered investment advisors are required to disclose all material facts regarding any legal or disciplinary events that would
be material to a client’s evaluation of the advisor and the integrity of the advisor’s management. PMWMG has no information
applicable to this Item.
em 10 – Other Financial Industry Activities and Affiliations
Insurance Agent Activities
As mentioned above in Item 5, advisory persons of PMWMG are licensed as insurance professionals. Such persons earn
commission-based compensation for selling insurance products to clients. Insurance commissions earned by advisory persons
who are insurance professionals are separate from and in addition to PMWMG’s advisory fee. This practice presents a conflict
of interest as an advisory person who is an insurance professional has an incentive to recommend insurance products for the
purpose of generating commissions rather than solely based on client needs. PMWMG addresses this conflict through disclosure
and strives to make recommendations which are in the best interests of its clients. Clients are under no obligation to purchase
insurance products through any person affiliated with PMWMG. PMWMG clients should understand that lower fees and/or
commissions for comparable services may be available from other insurance providers.
Recommendation of External Managers
PMWMG may recommend that clients use External Managers based on clients’ needs and suitability. PMWMG does not receive
separate compensation, directly or indirectly, from such External Managers for recommending that clients use their services.
PMWMG does not have any other business relationships with the recommended External Managers.
em 11 – Code of Ethics, Participation or Interest in Client Transactions
A. Description of Code of Ethics
PMWMG has a Code of Ethics (the “Code”) which requires PMWMG’s employees (“supervised persons”) to comply with their
legal obligations and fulfill the fiduciary duties owed to the Firm’s clients. Among other things, the Code of Ethics sets forth
policies and procedures related to conflicts of interest, outside business activities, gifts and entertainment, compliance with
insider trading laws and policies and procedures governing personal securities trading by supervised persons.
Personal securities transactions of supervised persons present potential conflicts of interest with the price obtained in client
securities transactions or the investment opportunity available to clients. The Code addresses these potential conflicts by
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prohibiting securities trades that would breach a fiduciary duty to a client and requiring, with certain exceptions, supervised
persons to report their personal securities holdings and transactions to PMWMG for review by the Firm’s Chief Compliance
Officer. The Code also requires supervised persons to obtain pre-approval of certain investments, including initial public offerings
and limited offerings.
PMWMG will provide a copy of the Code of Ethics to any client or prospective client upon request.
ITEM 12. BROKERAGE PRACTICES
A. Factors Used to Select Custodians and/or Broker-Dealers
PMWMG generally recommends that its investment management clients utilize the custody and brokerage services of an
unaffiliated broker/dealer custodians (a “BD/Custodian”) with which PMWMG has an institutional relationship. Currently,
PMWMG utilizes Trade-PMR, Inc. (“Trade-PMR”) for brokerage and trade execution services. Trade-PMR clears trades and
custodies assets with First Clearing, FINRA member broker-dealers. First Clearing is a trade name used by Wells Fargo Clearing
Services, LLC., a non-bank affiliate of Wells Fargo & Company. Trade-PMR acts as an introducing broker dealer on a fully
disclosed basis. Trade-PMR and First Clearing are members of SIPC and are unaffiliated registered broker dealers and FINRA
members.
In making BD/Custodian recommendations, PMWMG will consider a number of judgmental factors, including, without
limitation: 1) clearance and settlement capabilities; 2) quality of confirmations and account statements; 3) the ability of the BD/
Custodian to settle the trade promptly and accurately; 4) the financial standing, reputation and integrity of the BD/Custodian;
5) the BD/Custodian’s access to markets, research capabilities, market knowledge, and any “value added” characteristics; 6)
PMWMG’s past experience with the BD/Custodian; and 7) PMWMG’s past experience with similar trades. Recognizing the
value of these factors, clients may pay a brokerage commission in excess of that which another broker might have charged for
effecting the same transaction.
Trade-PMR provides PMWMG with access to its institutional trading and custody services, which are typically not available to
retail investors. These brokerage services include the execution of securities transactions, research, and access to mutual funds
and other investments that are otherwise generally available only to institutional investors or would require a significantly higher
minimum initial investment.
In addition, Trade-PMR makes available products and services that benefit the Firm but may not directly benefit the client or
client’s account. PMWMG may receive the following benefits from Trade-PMR: receipt of duplicate client confirmations and
bundled duplicate statements; access to a trading desk that exclusively services its participants; access to block trading which
provides the ability to aggregate securities transactions and then allocates the appropriate shares to client accounts; and
access to an electronic communication network for client order entry and account information. Furthermore, in exchange for
utilizing the services or Trade-PMR, PMWMG may receive additional benefits which include electronic systems that assist in
the management of PMWMG client accounts, access to research, the ability to directly debit client fees, software and other
technology that provide access to client account data (such as trade confirmations and account statements), facilitate trade
execution (and allocation of aggregated trade orders for multiple client accounts), pricing information and other market data,
assist with back office functions, recordkeeping and client reporting.
The benefits received by PMWMG through its participation in the Trade-PMR custodial platform do not depend on the amount
of brokerage transactions directed to Trade-PMR. In addition, there is no corresponding commitment made by PMWMG
to Trade-PMR to invest any specific amount or percentage of client assets in any specific mutual funds, securities or other
investment products as a result of participation in the program. While as a fiduciary, we endeavor to act in our clients’ best
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interests, our recommendation that clients maintain their assets in accounts at Trade-PMR will be based in part on the benefit to
PMWMG of the availability of some of the foregoing products and services and not solely on the nature, cost or quality of custody
and brokerage services provided by Trade-PMR. The receipt of these benefits creates a potential conflict of interest and may
indirectly influence PMWMG’s choice of Trade-PMR for custody and brokerage services.
PMWMG will periodically review its arrangements with the BD/Custodians and other broker-dealers against other possible
arrangements in the marketplace as it strives to achieve best execution on behalf of its clients. In seeking best execution, the
determinative factor is not the lowest possible cost, but whether the transaction represents the best qualitative execution, taking
into consideration the full range of a broker-dealer’s services, including, but not limited to, the following:
•
•
•
•
•
a broker-dealer’s trading expertise, including its ability to complete trades, execute and settle difficult trades, obtain
liquidity to minimize market impact and accommodate unusual market conditions, maintain anonymity, and account for
its trade errors and correct them in a satisfactory manner;
a broker-dealer’s infrastructure, including order-entry systems, adequate lines of communication, timely order execution
reports, an efficient and accurate clearance and settlement process, and capacity to accommodate unusual trading
volume;
a broker-dealer’s ability to minimize total trading costs while maintaining its financial health, such as whether a broker-
dealer can maintain and commit adequate capital when necessary to complete trades, respond during volatile market
periods, and minimize the number of incomplete trades;
a broker-dealer’s ability to provide research and execution services, including advice as to the value or advisability of
investing in or selling securities, analyses and reports concerning such matters as companies, industries, economic trends
and political factors, or services incidental to executing securities trades, including clearance, settlement and custody; and
a broker-dealer’s ability to provide services to accommodate special transaction needs, such as the broker-dealer’s
ability to execute and account for client-directed arrangements and soft dollar arrangements, participate in underwriting
syndicates, and obtain initial public offering shares.
PMWMG’s clients may utilize qualified custodians other than Trade-PMR for certain accounts and assets, particularly where
clients have a previous relationship with such qualified custodians.
Brokerage for Client Referrals
PMWMG does not select or recommend BD/Custodians based solely on whether or not it may receive client referrals from a BD/
Custodian or third party.
Client Directed Brokerage
Generally, in the absence of specific instructions to the contrary, for brokerage accounts that clients engage PMWMG to manage
on a discretionary basis, PMWMG has full discretion with respect to securities transactions placed in the accounts. This discretion
includes the authority, without prior notice to the client, to buy and sell securities for the client’s account and establish and affect
securities transactions through the BD/Custodian of the client’s account or other broker-dealers selected by PMWMG. In selecting
a broker-dealer to execute a client’s securities transactions, PMWMG seeks prompt execution of orders at favorable prices.
A client, however, may instruct PMWMG to custody his/her account at a specific broker-dealer and/or direct some or all of his/
her brokerage transactions to a specific broker-dealer. In directing brokerage transactions, a client should consider whether the
commission expenses, execution, clearance, settlement capabilities, and custodian fees, if any, are comparable to those that would
result if PMWMG exercised its discretion in selecting the broker-dealer to execute the transactions. Directing brokerage to a
particular broker-dealer may involve the following disadvantages to a directed brokerage client:
PMWMG’s ability to negotiate commission rates and other terms on behalf of such clients could be impaired;
such clients could be denied the benefit of PMWMG’s experience in selecting broker-dealers that are able to efficiently
•
•
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•
•
execute difficult trades;
opportunities to obtain lower transaction costs and better prices by aggregating (batching) the client’s orders with
orders for other clients could be limited; and
the client could receive less favorable prices on securities transactions because PMWMG may place transaction orders
for directed brokerage clients after placing batched transaction orders for other clients.
In addition to accounts managed by PMWMG on a discretionary basis where the client has directed the brokerage of his/
her account(s), certain institutional accounts may be managed by PMWMG on a non-discretionary basis and are held at
custodians selected by the institutional client. The decision to use a particular custodian and/or broker-dealer generally resides
with the institutional client. PMWMG endeavors to understand the trading and execution capabilities of any such custodian
and/or broker-dealer, as well as its costs and fees. PMWMG may assist the institutional client in facilitating trading and other
instructions to the custodian and/or broker-dealer in carrying out PMWMG’s investment recommendations.
Trade Errors
PMWMG’s goal is to execute trades seamlessly and in the best interests of the client. In the event a trade error occurs, PMWMG
endeavors to identify the error in a timely manner, correct the error so that the client’s account is in the position it would
have been had the error not occurred, and, after evaluating the error, assess what action(s) might be necessary to prevent a
recurrence of similar errors in the future.
Trade errors generally are corrected through the use of a “trade error” account or similar account at Trade-PMR, or another
BD, as the case may be. In the event an error is made in a client account custodied elsewhere, PMWMG works directly with
the broker in question to take corrective action. In all cases, PMWMG will take the appropriate measures to return the client’s
account to its intended position.
B. Trade Aggregation
To the extent that the Firm determines to aggregate client orders for the purchase or sale of securities, including securities in
which the Firm’s supervised persons may invest, the Firm will generally do so in a fair equitable manner in accordance with
applicable rules promulgated under the Advisors Act and guidance provided by the staff of the SEC and consistent with policies
and procedures established by the Firm.
ITEM 13. REVIEW OF ACCOUNTS
A. Periodic Reviews
Financial Planning and Consulting Services Account Reviews
Upon completion of the initial financial plan, ongoing annual review services are established, if provided for in the client
agreement. Generally, we meet with our clients on an annual basis; however, more frequent reviews are not uncommon. The
nature of the annual review is to evaluate the client’s progress from the previous year based on their goals and objectives.
PMWMG will collaborate with the client to update their financial information (i.e. insurance, investments, assets, income and
expenses) and craft their yearly financial planning reports. Financial planning reports are written and may consist of a net worth
statement, cash flow statement, estimated tax projections, education analysis, retirement analysis, insurance needs analysis,
estate tax calculation, and an investment analysis. Reviews are conducted by an advisor of PMWMG who is appropriately
licensed to provide financial planning services. In addition, PMWMG provides financial planning services that are completed
upon the delivery of the financial plan to the client. In such situations, PMWMG does not provide any ongoing reviews of the
client’s financial plan.
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Investment Management Account Reviews
While investment management accounts are monitored on an ongoing basis, PMWMG’s investment advisor representatives
seek to have at least one annual meeting with each client to conduct a formal review of the clients’ accounts. Accounts are
reviewed for consistency with the investment strategy and other parameters set forth for the account and to determine if any
adjustments need to be made.
B. Other Reviews and Triggering Factors
In addition to the periodic reviews described above, reviews may be triggered by changes in an account holder’s personal, tax
or financial status. Other events that may trigger a review of an account are material changes in market conditions as well as
macroeconomic and company- specific events. Clients are encouraged to notify PMWMG of any changes in his/her personal
financial situation that might affect his/her investment needs, objectives, or time horizon.
C. Regular Reports
Written brokerage statements are generated no less than quarterly and are sent directly from the qualified custodian. These
reports list the account positions, activity in the account over the covered period, and other related information. Clients are also
sent confirmations following each brokerage account transaction unless confirmations have been waived.
PMWMG may also determine to provide account statements and other reporting to clients on a periodic basis. Clients are urged
to carefully review all custodial account statements and compare them to any statements and reports provided by PMWMG.
PMWMG statements and reports may vary from custodial statements based on accounting procedures, reporting dates, or
valuation methodologies of certain securities.
A. Economic Benefits Provided by Third Parties for Advice Rendered to Clients
PMWMG does not receive benefits from third parties for providing investment advice to clients.
B. Compensation to Non-Supervised Persons for Client Referrals
PMWMG does not enter into agreements with individuals or organizations for the referral of clients.
ITEM 15. CUSTODY
All clients must utilize a “qualified custodian” as detailed in Item 12. Clients are required to engage the custodian to retain
their funds and securities and direct PMWMG to utilize the custodian for the client’s securities transactions. PMWMG’s
agreement with clients and/or the clients’ separate agreements with the B/D Custodian may authorize PMWMG through such
BD/Custodian to debit the clients’ accounts for the amount of PMWMG’s fee and to directly remit that fee to PMWMG in
accordance with applicable custody rules.
The BD/Custodian recommended by PMWMG has agreed to send a statement to the client, at least quarterly, indicating all
amounts disbursed from the account including the amount of management fees paid directly to PMWMG. PMWMG encourages
clients to review the official statements provided by the custodian, and to compare such statements with any reports or other
statements received from PMWMG. For more information about custodians and brokerage practices, see “Item 12 - Brokerage
Practices.”
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Item 16 – Investment Discretion
ITEM 16. INVESTMENT DISCRETION
Clients have the option of providing PMWMG with investment discretion on their behalf, pursuant to a grant of a limited power
of attorney contained in PMWMG’s client agreement. By granting PMWMG investment discretion, a client authorizes PMWMG
to direct securities transactions and determine which securities are bought and sold, the total amount to be bought and sold, and
the costs at which the transactions will be effected. Clients may impose reasonable limitations in the form of specific constraints
on any of these areas of discretion with the consent and written acknowledgement of PMWMG if PMWMG determines, in its
sole discretion, that the conditions would not materially impact the performance of a management strategy or prove overly
burdensome for PMWMG. See also Item 4(C), Client-Tailored Advisory Services.
ITEM 17. VOTING CLIENT SECURITIES
PMWMG does not accept the authority to and does not vote proxies on behalf of clients. Clients retain the responsibility for
receiving and voting proxies for all and any securities maintained in client portfolios.
ITEM 18. FINANCIAL INFORMATION
PMWMG is not required to disclose any financial information pursuant to this item due to the following:
a) PMWMG does not require or solicit the prepayment of more than $1,200 in fees six months or more in advance of rendering
services;
b) PMWMG is unaware of any financial condition that is reasonably likely to impair its ability to meet its contractual
commitments relating to its discretionary authority over certain client accounts; and
c) PMWMG has never been the subject of a bankruptcy petition.
41407925.2
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