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3050 Business Park Circle, Suite 503
Goodlettsville, TN 37072
(615) 851-1950
www.paulwinkler.com
Form ADV Part 2A – Disclosure Brochure
Effective: July 10, 2025
ITEM 1: COVER PAGE
This Part 2A of Form ADV (“Brochure”) provides information about the qualifications and business
practices of Paul Winkler, Inc. (“PWI” or “us” or “we” or the “Firm”). If you have any questions about the
contents of this Brochure, please contact us at (615) 851-1950. The information in this brochure has not
been approved or verified by the United States Securities and Exchange Commission (“SEC”) or by any
state securities authority. Registration does not imply a certain level of skill or training.
Additional information about Paul Winker, Inc. also is available on the SEC’s website at
www.adviserinfo.sec.gov. The site may be searched by a unique identifying number known as a CRD
number. Paul Winkler, Inc.’s CRD number is 119342.
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ITEM 2: MATERIAL CHANGES
This version of Paul Winkler, Inc.’s Disclosure Brochure, dated July 10, 2025, is an Annual Amendment
brochure filing. It contains information regarding our qualifications, business practices, nature of the
advisory services we provide, as well as a reasonable disclosure of any known and potential material
conflicts of interest relating to our advisory business that could affect a client’s account with us. You should
rely on the information contained in this document or other information that we have referred you to. We
have not authorized anyone to provide you with information that is different. We encourage all current and
prospective clients to read this Disclosure Brochure and discuss any questions you have with us. Should
you have any additional questions or concerns regarding Paul Winkler, Inc. or the contents of this Brochure,
please contact Leila Shaver, Chief Compliance Officer, by phone at (615) 851-1950.
MATERIAL CHANGES SINCE THE LAST UPDATE
This is an Annual Amendment brochure filing. Below are the material changes since our last Annual
Amendment brochure, filed March 26, 2024:
• My RIA Lawyer remains Compliance Consultant for Paul Winkler, Inc.; Chief Compliance Officer
has been amended to reflect Leila Shaver effective August 23, 2024.
FULL BROCHURE AVAILABLE
We will provide a new version of the Brochure as necessary when updates or new information are added,
at any time, without charge. To request a complete copy of our Brochure, contact us by telephone at (615)
851-1950.
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ITEM 3: TABLE OF CONTENTS
Item 1: Cover Page ......................................................................................................................................... i
Item 2: Material Changes .............................................................................................................................. ii
Item 3: Table of Contents ............................................................................................................................ iii
Item 4: Advisory Business ............................................................................................................................ 3
Item 5: Fees and Compensation .................................................................................................................... 8
Item 6: Performance-Based Fees and Side-By-Side Management ............................................................. 11
Item 7: Types of Clients .............................................................................................................................. 11
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss ......................................................... 11
Item 9: Disciplinary Information ................................................................................................................ 15
Item 10: Other Financial Industry Activities and Affiliations .................................................................... 15
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ............... 16
Item 12: Brokerage Practices ...................................................................................................................... 17
Item 13: Review of Accounts...................................................................................................................... 18
Item 14: Client Referrals and Other Compensation .................................................................................... 19
Item 15: Custody ......................................................................................................................................... 20
Item 16: Investment Discretion ................................................................................................................... 20
Item 17: Voting Client Securities................................................................................................................ 20
Item 18: Financial Information ................................................................................................................... 21
Privacy Policy ............................................................................................................................................. 22
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ITEM 4: ADVISORY BUSINESS
A. FIRM DESCRIPTION
Paul Winkler, Inc. (“PWI” or the “Firm” or “us” or “we”) is a corporation that was founded in the State of
Tennessee in 2000. Paul Winkler, Inc. has been registered as an investment adviser firm with the Securities
and Exchange Commission (“SEC”) since June 01, 2023.
Paul Winkler is the Owner of Paul Winkler, Inc. Additional information about Mr. Winkler’s background
may be found in his Form ADV Part 2B Brochure Supplement.
PWI offers a variety of investment advisory and related financial services to our clients. We provide
investment advisory services, financial planning services, and retirement plan consulting services, all of
which are discussed below in further detail. The products discussed throughout this Brochure are all
available on a non-wrap fee basis. Our clients consist of individuals, high net-worth individuals, families,
business owners and corporations.
B. TYPES OF ADVISORY SERVICES
OVERVIEW OF SERVICES
Our investment advisory services consist primarily of: (1) assessing client needs and goals; (2) financial
planning designed to meet those goals; (2) implementing the asset allocation by recommending or otherwise
assisting in the client’s selection of specific investment managers or passive investment vehicles that
employ those strategies; and (3) reviewing and reassessing the client’s needs and goals, their investment
portfolios, and repeating the process on a regular, ongoing basis.
PWI dedicates itself to understanding the intricacies of each client. For all investment advisory and related
services described below, we tailor our products in accordance with the client-specific needs obtained from
documented discussions, a financial plan and/ or risk assessment. Before providing investment advisory
services, PWI takes multiple factors into consideration, including, but not limited to, investment objectives,
investment horizon, risk tolerance, as well as any reasonable guidelines and restrictions a client may need
or impose.
INVESTOR EDUCATION
Investor Coaching Workshops – We offer our expertise through educational financial workshops to clients
who have engaged for financial planning and coaching services. These workshops are typically presented
in groups, usually several times a month. Our presentations focus on a variety of issues, such as investments,
financial planning, qualified retirement plans, success coaching and other matters that may be of interest to
our clients.
The Investor Coaching Show – Our President, Paul P. Winkler, hosts a radio show and is often a guest on
radio shows. Other PWI investment adviser representatives may also participate on the show. They discuss
educational topics including financial planning, retirement issues, and consumer news. An internet podcast
is broadcast with the same or similar educational topics. These shows do not provide individualized
investment advice. They are geared towards the public for informational purposes and are not to be
construed as a solicitation for the purchase or sale of any security, nor the provision of tax or legal advice.
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Website, Social Media and Workshops: We also provide blogs, web content and videos on our website and
other social media and some educational workshops open to the public which address various issues of a
financial nature. These offerings do not provide individualized investment advice. They are geared towards
the public for informational purposes and are not to be construed as a solicitation for the purchase or sale
of any security, nor the provision of tax or legal advice, and also generate prospective clients for us. Some
workshops may be offered at a fee and may include other, unaffiliated persons or entities as a part of the
workshops as a service or to provide education or benefits in areas we do not provide, to enrich the
experience for our clients or potential clients. Any fee charged will be disclosed in advance. Although we
do our best to provide these joint events with providers that are professional and act in the best interest of
clients and potential clients, these persons or entities are not affiliated with PWI and we are not responsible
for the products or services they provide for their non-investment related services, acts or products.
Examples of this may include offering a workshop at a public restaurant, winery, or in conjunction with
yoga, travel, etc.
Books: Our founder, Paul Winkler, has authored several books, many of which are available for purchase
through www.amazon.com or in bookstores. His books include: Confident Investing—Why Blind Trust Is
A Poor Strategy , Above The Maddening Crowd, Confident Financial Planning- How to Build, Protect, and
Enjoy Your Money and Confident Financial Planning.
FINANCIAL PLANNING SERVICES
At PWI, we want our clients to understand investing and to learn how to achieve their investment objectives
and financial needs. We provide personalized financial planning and coaching, designed to meet a person’s
individual needs in one-on-one consultations. We also make recommendations for investing based on a
person’s individual needs.
Before we enter into an adviser-client relationship, we offer a complimentary consultation to find out what
you know about investing and what you need to learn more about. We will review some of your current
investments to determine if there are any areas of concern. If there are, we will give you steps you can take
to potentially get on the right track. We discuss services available, give you time to review the information
we provide, and determine whether a relationship might benefit you.
If you decide to engage us, our planning and coaching services include preparing an analysis and
recommended actions, an educational workshop, and implementation assistance. If you choose to
implement your plan’s investment recommendations through an investment manager recommended by us,
you are eligible to participate in ongoing educational workshops that we provide. Services begin only after
the relationship is formalized with a properly executed Coaching/Planning Engagement or Wealth Planning
Agreement.
When we make recommendations for implementing the investment advice we give you, you are under no
obligation to act on our recommendations. Moreover, if you elect to act on any of our recommendations,
there is no obligation to affect the transaction through any company recommended. Our recommendations
are based on your financial situation at the time the analysis is presented and based on financial information
disclosed by you. While we do not believe it is prudent to make investment choices based on the past
performance of a particular manager’s track record, we do make certain assumptions about interest and
inflation rates and the use of past trends and performance of the market and economy. Past performance is
in no way an indication of future performance. We do not offer any guarantees or promises that your
financial goals and objectives will be met.
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If you require only advice on a single aspect of the management of your financial resources, such as a
review or recommendation as to your investments in your 401(k) plan, we are available to consult with you
in addressing specific areas of concern.
Subscription Service
To address the needs of those with lower financial assets but who still desire education, coaching and a
comprehensive financial plan to better ensure financial success as their assets grow, we offer a subscription-
based plan. This plan offers online access to eight virtual workshops with a follow up call each quarter for
two years. Also included are unlimited email and phone access with a planner, a comprehensive financial
plan which may include cash flow management, debt repayment, education and retirement savings,
insurance recommendations, tax strategies, investment and estate planning recommendations, etc. The
comprehensive financial plan is developed in 3-6 meetings with the client over the first year and includes
a written financial plan deliverable. The plan also includes accountability and progress meetings (no less
than twice per year), and annual review and revision meetings to keep the plan up to date.
Wealth Management Planning
Wealth planning is an evaluation of the investment and financial options available based upon your defined
economic criteria and financial goals. Planning includes: (i) attempting to make optimal decisions; (ii)
projecting the consequences of decisions in the form of a financial plan; (iii) implementing the protocol to
achieve the objectives of the plan; and, (iv) comparing future performance against the plan.
A plan can be broad – a mutually defined review of your personal financial needs; or, segmented – review,
analysis and evaluation of a core area of financial need. In general, wealth planning encompasses one or
more of the following areas:
• Personal – Family records, budgeting, personal liability, estate information and financial goals.
• Education – Education IRAs, financial aid, state savings plans including 529 plans, grants and
general assistance in preparing to meet dependents continuing educational needs through
development of an education plan.
• Taxes & Cash Flow – Understanding the impact of various investments on your current income
tax and future tax liability.
• Death & Disability – Cash needs at death, income needs of surviving dependents, estate planning
and income analysis.
• Estate – Reviewing estate-planning documents, including wills and trusts, to determine if you
should seek the assistance of an estate-planning attorney. Reviewing powers of attorney, nursing
home and assisted living agreements, living trusts, and Medicare/Medicaid benefits.
• Retirement – Analysis of current strategies and investment plans to help you potentially achieve
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retirement goals.
Investments – Analysis of investment alternatives and their effect on your investment portfolio(s),
including a risk and return analysis. Assessment of your risk tolerance profile.
Insurance – Review of existing policies to potentially ensure proper coverage for life, health,
disability, long-term care, liability, home and automobile.
First, we make a detailed assessment of what you want to achieve based on personal interviews and profile
questionnaires. We meet with you to begin formally documenting goals and objectives. Then, we evaluate
your goals and objectives and formulate a plan that you will be comfortable executing. In some cases, the
drafting of the plan reveals the need for us to help you reconcile the gap between expectations and financial
realities. Once a viable plan has been drafted, it is presented to and reviewed with you. The draft and review
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process may be repeated until you are satisfied with the plan. We make recommendations for the
implementation and monitoring of the plan. We usually suggest that you review the plan at least annually.
eMoney or Other Web-Based Platform – In addition to planning and coaching, we may provide our clients
a web-based platform for the consolidation and maintenance of personal financial information through
eMoney Advisor, LLC (“eMoney”) at no charge to our clients. This personal financial management
platform helps clients to understand the impact of financial decisions, easily view progress towards their
goals, and contains an electronic vault for important documents.
INVESTMENT ADVISORY SERVICES
Depending upon the results of our analysis and your individual situation, we will recommend the investment
of your capital through an unaffiliated third-party asset manager (“TPAM”). The purpose of using a TPAM
is to invest your assets in portfolios modeled to mirror your investment objectives and financial needs. All
recommendations depend on your circumstances, goals and objectives, strategy desired, account size, risk
tolerance, or other factors. You are not obligated to take advantage of any of our recommendations.
Before making recommendations, we review the TPAM’s backgrounds and consider factors, such as fees,
reputation, performance, financial strength, management, price, and reporting capabilities. We will present
you our recommendation based on your financial situation, goals, needs, and investment objectives.
We recommend Matson Money, Inc. (CRD #110425), who has created model portfolios, managed by them
for a wide range of investment choices.
At the time of the recommendation, we provide the TPAM’s written disclosures describing its services and
fees.
Generally, a TPAM is responsible for portfolio management, portfolio design, best execution, portfolio
reporting, trading, trade error resolution, and custodian reconciliations. Our agreements with TPAMs
usually require us to maintain a relationship with you, either as a referrer or as a co-advisor. If as a co-
advisor, the TPAM requires us to ensure that information about your specific goals, financial situation and
risk preference remain current, assist you in determining appropriate allocation models, review account
activity periodically, contact you to update information or meet with you annually or upon request, and
respond to your inquiries.
PWI has entered into a Co-Advisor agreement with Matson Money. Matson Money takes responsibility for
investment management, portfolio design, best execution, portfolio reporting, trading, trade error resolution,
and custodian reconciliations. PWI’s responsibilities require us to:
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•
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Provide you with Matson Money’s disclosure brochure that describes its services and fees,
Provide you with a written disclosure statement, titled “Co-Advisor Disclosure Statement,” that
describes the fees we receive for referring you to Matson Money,
Maintain a relationship with you,
Ensure that information about your specific goals, financial situation and risk preference
remain current and advise Matson Money of changes in this information,
Assist you in determining appropriate allocation models,
Review account activity periodically,
Contact or meet with you annually, and
Respond to your inquiries.
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If you choose to go forward with these services, you will enter into a written Investment Management
Agreement with Matson Money and PWI. Under this agreement, you authorize Matson Money to supervise
and direct your investment accounts in accordance with the investment objectives for each account. Matson
Money may accept investment restrictions you provide to Matson Money in writing.
SELECTION OF OTHER ADVISERS
We may recommend that you use the services of a third-party money manager ("TPMM") to manage all,
or a portion of, your investment portfolio. After gathering information about your financial situation and
objectives, we may recommend that you engage a specific TPMM or investment program. Factors that we
take into consideration when making our recommendation(s) include, but are not limited to, the following:
the TPMM's performance, methods of analysis, fees, your financial needs, investment goals, risk tolerance,
and investment objectives. We will monitor the TPMM(s)' performance to ensure its management and
investment style remains aligned with your investment goals and objectives.
The TPMM(s) will actively manage your portfolio and will assume discretionary investment authority over
your account. We will assume discretionary authority to hire and fire TPMM(s) and/or reallocate your assets
to other TPMM(s) where we deem such action appropriate.
C. TAILORED RELATIONSHIPS
At PWI, we offer the same suite of services to all our clients. The advisory services and recommendations
offered by PWI are based on the individual needs of our clients and the suitability of products and services.
Specific client financial plans and their implementation are dependent upon the client’s risk assessment
which outlines each client’s current situation (income, objectives, and risk tolerance levels) and is used to
construct a client specific plan to aid in the selection of a portfolio that matches restrictions, needs and
targets.
Clients may impose restrictions on investing in certain securities or types of securities in accordance with
their values and beliefs. PWI will make every effort to comply with the wishes of the client but cannot
guarantee absolute adherence due to our use of indexed products, funds, and exchange traded funds (“ETF”)
that are controlled by custodian and its third-party service providers.
D. WRAP FEE PROGRAMS
Paul Winkler, Inc. does not participate in and is not a sponsor of wrap fee programs.
Wrap Fee Programs are arrangements between broker-dealers, investment advisers, banks and other
financial institutions, and affiliated and unaffiliated investment advisers through which the clients of such
firms receive discretionary investment advisory, execution, clearing and custodial services in a “bundled”
form. In exchange for these “bundled” services, the clients pay an all-inclusive (or “wrap”) fee determined
as a percentage of the assets held in the wrap account.
E. ASSETS UNDER MANAGEMENT
When calculating regulatory assets under management, an investment adviser must include the value of any
advisory account over which it exercises continuous and regular advisory or management services. As of
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December 31, 2024, PWI reports $1,168,234,280 in client assets on a NON-discretionary basis and $0.00
on a discretionary basis.
ITEM 5: FEES AND COMPENSATION
A. FEE SCHEDULE
INVESTMENT EDUCATION AND FINANCIAL PLANNING SERVICES
To participate in the Investor Education Program, which includes a workshop and development of a
financial plan, you will sign our Coaching/Planning Engagement or Wealth Planning Agreement. The
Coaching/Planning Engagement Agreement requires a $500 non-negotiable fee to be paid in advance of
work being commenced. This fee may be waived or reduced in the sole discretion of the Firm.
If you implement the investment management recommendations through an investment manager
recommended by PWI, you may participate in ongoing educational workshops at no additional cost to you.
You may, or we may, terminate this arrangement within five (5) business days of signing the
Coaching/Planning Engagement or Wealth Planning Agreement. After five business days, you may
terminate the engagement at any time, but you will be billed at $175 per hour for the number of hours we
spent on the engagement to the date of termination. After this, either you may or we may terminate the
agreement by providing written notice to the other. We will promptly refund any prepaid unearned fees to
you.
PWI offers additional electronic, educational coursework addressing diverse topics tailored to different life
stages and client objectives. These courses are standalone and not bundled in or with any additional services
offered. The one-time fee per course ranges from $100-$250 depending on the subject matter of the course.
Any requested refund would be at the sole discretion of PWI. Clients of PWI or of the Investor Education
Program are not obligated to purchase these additional courses.
Wealth planning fees are based on the size, complexity, and nature of your personal and financial situation
and the amount of time it will take to analyze and summarize the plan. Wealth planning services are offered
on a fixed fee basis. Fees range from $2,500 to $10,000 for the initial engagement. The fee will be disclosed
before you sign the Wealth Planning Contract (“Agreement”). This Agreement will include the cost to
review your financial information and prepare the comprehensive plan. One-half of the fee will be due at
the time the Agreement is signed, with the remaining half due upon completion. You will have five (5)
business days to terminate the Agreement without charge. Should you wish to terminate the Agreement
after such time and before presentation of the plan, we will be compensated through the date of termination
for time spent in design of the plan at an hourly rate agreed to by both parties in the Agreement. We will
promptly refund any prepaid unearned fees to you. After the plan has been completed and presented to you,
termination of the Agreement is no longer an option.
THIRD PARTY ASSET MANAGER
In addition to the advisory fee charged by PWI as outlined above, the TPAM will charge an annual
percentage-based fee for their sub-advisory services of up to 1.00% per annum. This fee is separate and in
addition to the advisory fee charged by PWI; however, the total of fees charged by PWI and the TPAM
shall not exceed 2.0% of assets under management per year. The annual fee is based on the fair market or
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agreed upon value of the client’s account assets determined as of the last business day of each calendar
month. Advisory fees are annualized and applied monthly in arrears, based on the number of days in a
month. Lower fees for comparable services by other third-party portfolio managers may be available from
other sources.
For full disclosure of the TPAM’s fees, please refer to the Form ADV Part 2A for the TPAM.
Matson Money Co-Advisors Program
We currently utilize Matson Money as our TPAM. When you participate in a Matson Money program, your
investments bear all fund-related fees and expenses, including brokerage fees and operating expenses as
well as the expenses derived from the underlying mutual funds in which the Matson Funds invest. As
adviser to its funds, Matson Money receives fees of 0.49% on each fund’s average daily net assets. Assets
invested in shares of the Matson Funds are subject to embedded advisory and other fees and expenses,
which are paid by the Matson Funds, but ultimately borne by investors. As funds of funds, the Matson
Funds invest in shares of other registered investment companies. Advisers to the underlying mutual funds
are paid an advisory fee by each underlying fund they manage. Thus, clients bear their asset-based share of
the fees and expenses of each underlying fund as well as the Matson Fund series in which their assets are
invested. No sales loads are paid to Matson Money or PWI for fund investments. Matson Money does not
charge a separate advisory fee above or beyond the fees embedded in the Matson Funds.
Annual fees paid to PWI are collected by Matson Money quarterly in advance, at one-fourth of the annual
rate. For non-ERISA accounts, Matson Money debits fees from your account and pays that amount directly
to PWI. For ERISA accounts, Matson Money instructs your third-party custodian to debit fees and pay to
PWI. Fees are based on the market value of your account on the last business day of the preceding calendar
quarter.
Clients who invest in Matson Funds through different co-advisers may pay higher or lower fees to their co-
adviser than other investors in the same funds. Clients pay fees generally in line with the following
representative fee schedule:
Assets Under Management
First $500,000
Next $500,000
Next $3,000,000
Next $4,000,000 and over
Annual Rate
1.00%
0.50%
0.40%
0.25%
These fees may be waived or reduced in the Firm’s sole discretion. Lower fees for comparable services
may be available from other sources. Since each office sets its own fee schedule, some Clients may pay
lower fees than the fees stated above for the same services. Also, some accounts may be under historically
different fee arrangements than the representative fee schedule set forth above.
PWI will not, and has no authority to, withdraw fees from your account. You have the right to terminate
your agreement with Matson Money without penalty within five business days. Otherwise, your agreement
may be terminated by any of the parties by giving 30 days prior written notice to the other. Prepaid fees
will be refunded by Matson on a pro-rata basis. Fees are accepted via check or PayPal and are generally
refunded via the method they were received.
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B. PAYMENT OF FEES
INVESTMENT ADVISORY SERVICES
&
THIRD PARTY MONEY MANAGERS
Unless otherwise specified, fees are charged monthly in arrears. The client’s first billing cycle will be
prorated based on the number of days the client’s account was open and how much was funded into the
account during their first month.
Fees associated with the use of the TPAM’s services are paid according to the terms and conditions of the
agreement between the client and the TPAM. In the event there is no agreement between the client and the
TPAM, the fees will be paid pursuant to PWI’s IMA and the terms and conditions discussed above regarding
the fees related to our Investment Advisory Services.
EDUCATION AND FINANCIAL PLANNING SERVICES
Fees are paid by check upon receipt from PWI of an invoice outlining the fees for such services.
C. OTHER FEES AND PAYMENTS
There may be additional fees or charges that result from the maintenance of or trading within a client’s
account. These are fees that are imposed by third parties in connection with investments made through a
client’s account, such as custodial and investment fees. In addition to our advisory fees, clients are
responsible for paying fees associated with investing their accounts. Please refer to Item 12 for a
discussion of our brokerage practices.
D. PREPAYMENT OF FEES
INVESTMENT ADVISORY SERVICES
PWI’s fees are due monthly and paid in arrears. PWI does not accept prepayment of fees for investment
advisory services.
FINANCIAL PLANNING SERVICES
PWI does charge a one-time non-refundable fee in advance for financial planning services. The remaining
fees due are paid in arrears.
E. OTHER COMPENSATION
Paul Winkler, owner, receives compensation for services rendered in his capacity as a therapist. Mr.
Winkler does not offer these services to clients. In addition, Mr. Winkler receives compensation related to
the sale of his books through Amazon or local bookstores.
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ITEM 6: PERFORMANCE -BASED FEES AND SIDE -BY-SIDE MANAGEMENT
A. PERFORMANCE BASED COMPENSATION
Paul Winkler, Inc. does not assess Performance Fees.
Performance-Based Fees (“Performance Fees”) are based on a share of the capital gains or capital
appreciation of the assets of a client. Our fees are calculated as described in Item 5 above.
B. SIDE-BY-SIDE MANAGEMENT
Paul Winkler, Inc. does not provide Side-By-Side Management.
“Side-by-Side Management” refers to a situation in which the same adviser manages accounts that are billed
based only on a percentage of assets under management and at the same time manages other accounts for
which fees are performance-based.
ITEM 7: TYPES OF CLIENTS
PWI generally provides investment advisory services to individuals, high net-worth individuals, profit
sharing plans, trusts, estates, charitable organizations, and businesses.
We do not require a minimum account balance. However, your TPAM may require a minimum account
balance to open and maintain your account with them, though the TPAM may reduce or waive this
requirement in their sole discretion.
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES & RISK OF LOSS
A. METHODS OF ANALYSIS & INVESTMENT STRATEGIES
PWI uses the varying methods of analysis identified below to determine the proper investment strategy for
each client. Our strategies are heavily based on each client’s personal circumstances, financial goals, and
their risk tolerance. We utilize a blend of strategic approaches and strategies that enable us to allocate client
assets by liquidity and time horizon. The Firm supports the use of Modern Portfolio, Multi-factor Theory
and the Efficient Market Philosophy to create and manage portfolios.
Modern portfolio theory (MPT), developed by Nobel laureate Harry Markowitz, provides a method of
constructing an investment portfolio through accounting for the correlation structure of asset returns. The
correlation structure quantifies the movement between each asset in a portfolio. The objective is to find a
portfolio with the highest return for any given level of risk (as measured by standard deviation).
Multi-factor theory (MFT) is a combination of various elements or factors that are correlated with asset
returns. The model uses said factors to explain market equilibrium and asset prices. In multi-factor models,
different factors are associated with certain characteristics (such as risk), and it helps determine the weight
or importance of that factor when computing asset price or return. A typical measure of risk is beta, which
measures the systemic risk of a security relative to the market. Multi-factor models are commonly used by
asset managers to make investment decisions and assess the relevant risk associated with the investments.
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Efficient Market Philosophy, based on the research of Nobel laureate Eugene Fama, and Kenneth French,
states that all knowable information is built into market prices, and it is therefore futile to attempt to find
market mispricings.
Software from Morningstar and Dimensional Fund Advisors (“DFA”) are used to analyze mutual funds and
index funds on a risk-adjusted basis. Long-term market returns are used for the various asset classes and
compared to their correlation between each other over time.
Asset allocation is based on the economic research related to the manner in which various asset classes
have performed and the correlation of their performance over time. This involves asset allocation with
periodic rebalancing and/or re-optimization of portfolios and target allocations as needed. Each client’s
account is invested in accordance with the client’s asset allocation strategy. The assets are invested in
specific asset class mutual funds or cash items based on target percentages of the total assets in the account.
As markets fluctuate and values of account holdings change, the amounts actually allocated to each asset
type in the account will either exceed or fall below the original target allocation. To correct these imbalances,
the portfolio is periodically rebalanced or adjusted back to the original target by the investment manager.
In developing a financial plan for a client, PWI’s analysis may include cash flow analysis, investment
planning, risk management, tax planning and estate planning. Based on the information gathered, a detailed
strategy is tailored to the client’s specific situation.
The main sources of information may include client documents such as tax returns, financial newspapers,
and magazines, annual reports, prospectuses, reference materials and software from Morningstar® and
Dimensional Fund Advisors (“DFA”), and filings with the Securities and Exchange Commission.
B. RISK OF LOSS
Clients must be aware that investing in securities involves risk of loss of the principal.
Every method of analysis has its own inherent risks. To perform an accurate market analysis PWI must
have access to current/new market information. PWI has no control over the dissemination rate of market
information; therefore, unbeknownst to PWI certain analyses may be compiled with outdated market
information, severely limiting the value of PWI’s analysis. Furthermore, an accurate market analysis can
only produce a forecast of the direction of market values. There can be no assurances that a forecasted
change in market value will materialize into actionable and/or profitable investment opportunities.
Different types of investments involve varying degrees of risk, and it should not be assumed that future
performance of any specific investment or investment strategy (including the investments and/or investment
strategies recommended or undertaken by PWI) will be profitable or equal any specific performance level(s).
PWI does not represent, warrant, or imply that its services or methods of analysis can or will predict future
results, successfully identify market tops or bottoms, or insulate clients from losses due to market
corrections or declines. Notwithstanding PWI’s method of analysis or investment strategy, the assets within
the client’s portfolio are subject to risk of devaluation or loss. The client should be aware that there are
many different events that can affect the value of the client’s assets or portfolio including, but not limited
to, changes in financial status of companies, market fluctuations, changes in exchange rates, trading
suspensions and delays, economic reports, and natural disasters.
All investment programs have certain risks that are borne by the investor. Our investment approach
constantly keeps the risk of loss in mind. Investors face the following investment risks:
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•
Interest-rate Risk: Fluctuations in interest rates may cause investment prices to fluctuate. For
example, when interest rates rise, yields on existing bonds become less attractive, causing their
market values to decline.
• Market Risk: The price of a security, bond, or mutual fund may drop in reaction to tangible and
intangible events and conditions. This type of risk is caused by external factors independent of a
security’s particular underlying circumstances. For example, political, economic, and social
conditions may trigger market events.
•
Inflation Risk: When any type of inflation is present, a dollar will be worth more today than a
dollar next year, because purchasing power is eroding at the rate of inflation.
• Prepayment Risk: The returns on the collateral for the deal can change dramatically at times if the
debtors prepay the loans earlier than scheduled.
• Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar against
the currency of the investment’s originating country. This is also referred to as exchange rate risk.
• Reinvestment Risk: This is the risk that future proceeds from investments may have to be
reinvested at a potentially lower rate of return (i.e., interest rate). This primarily relates to fixed
income securities.
• Business Risk: This risk is associated with a particular industry or a particular company within an
industry.
• Liquidity Risk: Liquidity is the ability to readily convert an investment into cash. Generally, assets
are more liquid if many traders are interested in a standardized product. For example, Treasury
Bills are highly liquid, while real estate properties are not.
Risk Factors relevant to specific securities utilized include:
• Equity Securities: The value of the equity securities is subject to market risk, including changes
in economic conditions, growth rates, profits, interest rates and the market’s perception of these
securities. While offering greater potential for long-term growth, equity securities are more volatile
and riskier than some other forms of investment.
• Exchange Traded Funds (“ETF”): ETFs are a recently developed type of investment security,
representing an interest in a passively managed portfolio of securities selected to replicate a
securities index, such as the S&P 500 Index or the Dow Jones Industrial Average, or to represent
exposure to a particular industry or sector. Unlike open-end mutual funds, the shares of ETFs and
closed-end investment companies are not purchased and redeemed by investors directly with the
fund, but instead are purchased and sold through broker-dealers in transactions on a stock exchange.
Because ETF and closed-end fund shares are traded on an exchange, they may trade at a discount
from or a premium to the net asset value per share of the underlying portfolio of securities. In
addition to bearing the risks related to investments in equity securities, investors in ETFs intended
to replicate a securities index bear the risk that the ETF’s performance may not correctly replicate
the performance of the index. Investors in ETFs, closed-end funds and other investment companies
bear a proportionate share of the expenses of those funds, including management fees, custodial
and accounting costs, and other expenses. Trading in ETF and closed-end fund shares also entails
payment of brokerage commissions and other transaction costs.
• Exchange Traded Notes (“ETN”): ETNs are senior unsecured debt obligations of an issuer,
typically a bank or another financial institution; however, ETNs are not categorized as typical fixed
income products. They have a maturity date and are backed only by the credit of the underwriting
bank. ETNs are linked to the performance of a particular market benchmark(s) or strategy and upon
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maturity, the underwriting bank promises to pay the amount reflected in the benchmark index minus
fees. ETNs are only linked to the performance of a benchmark, they do not actually own the
benchmark index. ETNs also face the risk that the credit rating of the underwriting bank may be
reduced, or the underwriting bank may go bankrupt, thus reducing the value of the ETN. Even
though ETNs are not equities or index funds, they may face some of the risks of investing in equities
or index funds.
• Fixed Income Securities Risk: Prices of fixed income securities tend to move inversely with
changes in interest rates. Typically, a rise in rates will adversely affect fixed income security prices.
The longer the effective maturity and duration of the client’s portfolio, the more the portfolio’s
value is likely to react to interest rates. For example, securities with longer maturities sometimes
offer higher yields, but are subject to greater price shifts because of interest rate changes than debt
securities with shorter maturities. Some fixed income securities give the issuer the option to call,
or redeem, the securities before their maturity dates. If an issuer calls its security during a time of
declining interest rates, we might have to reinvest the proceeds in an investment offering a lower
yield, and therefore might not benefit from any increase in value because of declining interest rates.
During periods of market illiquidity or rising interest rates, prices of callable issues are subject to
increased price fluctuation.
• Municipal Bond Risk: Municipal securities issuers may face local economic or business
conditions (including bankruptcy) and litigation, legislation or other political events that could have
a significant effect on the ability of the municipality to make payments on the interest or principal
of its municipal bonds. In addition, because municipalities issue municipal securities to finance
similar types of projects, such as education, healthcare, transportation, infrastructure and utility
projects, conditions in those sectors can affect the overall municipal bond market. Furthermore,
changes in the financial condition of one municipality may affect the overall municipal bond market.
The municipal obligations in which clients invest will be subject to credit risk, market risk, interest
rate risk, credit spread risk, selection risk, call and redemption risk and tax risk, and the occurrence
of any one of these risks may materially and adversely affect the value of the client’s assets or
profits.
• Mutual Fund Shares: Some of the risks of investing in mutual fund shares include: (i) the price
to invest in mutual fund shares is the fund’s per share net asset value (NAV) plus any shareholder
fees that the fund imposes at the time of purchase (such as sales loads), (ii) investors must pay sales
charges, annual fees, and other expenses regardless of how the fund performs, and (iii) investors
typically cannot ascertain the exact make-up of a fund’s portfolio at any given time, nor can they
directly influence which securities the fund manager buys and sells or the timing of those trades.
• Options and Other Derivatives: Options are contracts to purchase a security at a given price,
risking that an option may expire out of the money resulting in minimal or no value. An uncovered
option is a type of options contract that is not backed by an offsetting position that would help
mitigate risk. The risk for a “naked” or uncovered put is not unlimited, whereas the potential loss
for an uncovered call option is limitless. Spread option positions entail buying and selling multiple
options on the same underlying security, but with different strike prices or expiration dates, which
helps limit the risk of other option trading strategies. Option transactions also involve risks
including but not limited to economic risk, market risk, sector risk, idiosyncratic risk,
political/regulatory risk, inflation (purchasing power) risk and interest rate risk.
While this information provides a synopsis of the events that may affect a client’s investments, this listing
is not exhaustive. Although PWI’s methods of analysis and investment strategies do not present any
significant or unusual risks, all investment programs have certain risks that are borne by the investor. Our
investment approach constantly keeps the risk of loss in mind. Clients should understand that there are
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inherent risks associated with investing and depending on the risk occurrence; clients may suffer LOSS OF
ALL OR PART OF THE CLIENT’S PRINCIPAL INVESTMENT.
C. RECOMMENDATION OF SPECIFIC TYPES OF SECURITIES
PWI does not primarily recommend a particular type of security as our recommendations are unique to each
client based on their needs, goals, and risk capacity. However, investments may include, but are not limited
to, exchange listed securities, fixed-income securities, over-the-counter securities, foreign securities, bonds,
money market funds, and other pooled investment vehicles, such as open and closed end mutual funds or
ETFs.
ITEM 9: DISCIPLINARY INFORMATION
Registered investment advisers are required to disclose any legal or disciplinary events that are material to
a client’s or prospective client’s evaluation of our advisory business or the integrity of our management.
On November 7, 2019, the Firm and Paul Winkler, its owner, entered into a Consent Agreement with the
State of Alabama Securities Commission after having inadvertently exceeded the de minimis standard for
operating as an investment advisor in the State of Alabama without investment advisor registration. The
firm self-reported this matter when it was discovered, settled the matter, paid $2,120.00 as partial
reimbursement to the Alabama Securities Commission and $60,834.43 as an administrative fee to the State
of Alabama. The firm is now notice-filed to provide services in the State of Alabama. See In the Matter of
Paul Winkler, Inc., Paul Patrick Winkler, Admin. Agreement No. CA-2019-0036.
Similarly, on June 29, 2021, the firm consented to the entry of an Order by the Texas State Securities Board
after it inadvertently exceeded the threshold requiring it to change from being notice filed in the State of
Texas to registered as an investment advisor. The firm self-reported this matter when it was discovered,
settled the matter, paid a fine of $5,000.00, and is now registered as an investment advisor in the State of
Texas. See In the Matter of Investment Adviser Registration of Paul Winkler, Inc., Order No. REG21-CAF-
04.
ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
In the interest of promoting fair, equitable, and ethical principles as a registered investment advisor, we are
required to disclose when the Firm, our representatives or any of our employees may have any material
conflicts of interests which may impair the rendering of unbiased and objective advice. Any known and
potential material conflicts of interest that may impair the client advisory relationship are reasonably
disclosed in this Brochure. Should you have any additional questions or concerns, please contact Leila
Shaver, Chief Compliance Officer by phone at (615)851-1950.
A. FINANCIAL INDUSTRY ACTIVITIES
PWI is not a registered broker-dealer and does not have an application pending to register as a broker-dealer.
Some of PWI’s supervised persons may be registered as a registered representative of a broker-dealer.
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B. FINANCIAL INDUSTRY AFFILIATIONS
PWI is not a registered Futures Commission Merchant, Commodity Pool Operator, or Commodity Trading
Advisor and does not have an application pending to register as such. Furthermore, PWI’s management and
supervised persons are not registered as and do not have an application pending to register as an associated
person of the foregoing entities.
C. OTHER MATERIAL RELATIONSHIPS
PWI does not have any arrangements that are material to its advisory business or its clients with a related
person who is a broker-dealer, investment company, other investment advisor, financial planning firm,
commodity pool operator, commodity trading adviser or futures commission merchant, banking or thrift
institution, law firm, pension consultant, real estate broker or dealer, or an entity that creates or packages
limited partnerships other than those already disclosed herein.
D. OTHER INVESTMENT ADVISORS
PWI does not receive additional compensation from other investment advisers that it recommends to or
selects for clients. However, PWI may enter into joint advisory relationships with other TPAMs to manage
and service client accounts. Please see Item 4 and 5 for additional information regarding this arrangement.
ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING
A. DESCRIPTION OF CODE OF ETHICS
All employees of PWI must act in an ethical and professional manner. In view of the foregoing and
applicable provisions of relevant law, PWI has adopted a Code of Ethics in its Employee Policies and
Procedures Manual to specify and prohibit certain types of transactions deemed to create conflicts of interest
(or the potential for or the appearance of such conflicts), and to establish reporting requirements and
enforcement procedures relating to personal trading by PWI personnel. PWI Code of Ethics in its Employee
Policies and Procedures Manual, which specifically deals with professional standards, insider trading,
personal trading, gifts and entertainment, and fiduciary duties, establishes ideals for ethical conduct based
upon fundamental principles of openness, integrity, honesty, and trust. We will provide a copy of our Code
of Ethics to any client or prospective client upon request.
B. PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS
PWI does not recommend or effect transactions in securities in which any related person may have material
financial interest.
C. PROPRIETARY/SIMULTANEOUS TRADING
At times, PWI or its affiliated persons may buy or sell securities for its own accounts that it has also
recommended to clients. However, any purchase or sale of a security by PWI or a related person will be
subject to the firm’s fiduciary duty to client accounts. From time to time, representatives of PWI may buy
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or sell securities for themselves at or around the same time as PWI’s client accounts. In any instance where
similar securities are bought or sold, PWI will uphold its fiduciary duty by always transacting on behalf of
the client before transacting for its own benefit. PWI will always document any transactions that could be
construed as conflicts of interest. To mitigate or remedy any conflicts of interest or perceived conflicts of
interest, PWI will monitor its proprietary and personal trading reports for adherence to its Code of Ethics.
ITEM 12: BROKERAGE PRACTICES
A. SELECTION AND RECOMMENDATION
PWI seeks to recommend a custodian/broker who will hold client assets and execute transactions on terms
that, overall, are most advantageous when compared to other available providers and their services.
PWI considers a wide range of factors in selecting a custodian/broker including, among others, the
following:
✓ Timeliness of execution
✓ Clearance and settlement capabilities
✓ Ability to place trades in difficult market environments
✓ Timeliness and accuracy of trade confirmations
✓ Quality of account statements
✓ Research, execution facilitation, record keeping, custody, and other “value added” services
provided
✓ Frequency and correction of trading errors
✓ Financial condition and willingness to commit capital
✓ Business reputation and integrity
✓ Paul Winkler’s prior experience with the custodian/broker
To this end the firm utilizes Matson Money, which is independently owned and operated and is not affiliated
with PWI. Generally, Matson Money requests that you open custody accounts with either Axos f/k/a ETrade
Advisors Services, Charles Schwab Trust or Pershing Advisor Solutions and brokerage accounts with their
affiliated broker-dealers: (1) GEMISYS Corporation or (2) Charles Schwab & Co., Inc. for personal
accounts such as IRAs, non-qualified accounts, and for qualified accounts such as 401Ks. Those custodians
at the present time are the only custodians allowed to hold those funds. For ERISA accounts, Matson Money
generally requests that assets be maintained at Charles Schwab Trust. Matson Money will permit clients
to use as a third-party administrator and recordkeeper, ASPire or Alliance Benefit Group, and Mg
Trust/Matrix Capital for 403(b) accounts and some 401(k) accounts. We do not participate in any revenue
sharing arrangements with these entities.
Custodian recommendations are based on the client’s account size, investment objectives, trading frequency
and overall portfolio strategy. The TPAM has determined that having the selected custodians execute trades
is consistent with our duty to seek “best execution” of client trades.
B. RESEARCH AND OTHER SOFT DOLLAR BENEFITS
Paul Winkler, Inc. does not currently receive “soft dollars.”
Under “soft dollar” arrangements, one or more of the brokerage firms would provide or pay the costs of
certain services, equipment, or other items. These soft dollar benefits are attributed to the investment
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advisor by reducing its expenses; however, the amount of the fee paid to the investment advisor by the
client would not be reduced. Making allocations to brokerage businesses with soft dollar arrangements
could enhance the ability to obtain research, optimal execution and other benefits on behalf of clients.
C. BROKERAGE FOR CLIENT REFERRALS
PWI does not receive client referrals from third parties for recommending the use of specific broker-dealer
brokerage services.
D. DIRECTED BROKERAGE
When we refer clients to a TPAM, the TPAM will direct clients to open accounts with custodians with
whom the TPAM conducts business. This arrangement is designed to maximize efficiency and to be cost
effective for PWI’s clients. By requiring clients to use these custodians, the TPAM seeks to achieve “best
execution” of client transactions.
PWI does not permit clients to direct the use of a particular brokerage firm. Not all advisors restrict clients’
ability to direct brokerage. Clients may be able to direct brokerage with other advisors. If clients are able
to direct brokerage, advisors may be unable to achieve the most favorable executions of transactions which
in turn may cost clients more money.
E. ORDER AGGREGATION
The TPAM may, at times, aggregate sale and purchase orders of securities (“block trading”) for advisory
accounts with similar orders to obtain the best pricing averages and minimize trading costs. This practice
is reasonably likely to result in administrative convenience or an overall economic benefit to the client.
Clients also benefit relatively from better purchase or sale execution prices, lower commission expenses or
beneficial timing of transactions or a combination of these and other factors. Aggregate orders will be
allocated to client accounts in a systematic non-preferential manner. The TPAM may aggregate or “bunch”
transactions for a client’s account with those of other clients to obtain the best execution under the
circumstances.
F. TRADE ERROR POLICY
The TPAM maintains a record of any trading errors that occur in connection with investment activities of
its clients. In accordance with SEC recommendations, the TPAM will bear any losses due to trading errors.
ITEM 13: REVIEW OF ACCOUNTS
A. PERIODIC REVIEWS
PWI will conduct a review of client accounts and financial plans to monitor various things, such as, third-
party portfolio managers’ investment performances and asset allocations, suitability, market conditions and
more. The reviews also consist of determining whether a client’s investment goals and objectives are
aligned with PWI’s investment strategies. PWI will conduct the reviews annually unless a shorter period is
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requested by the client or as circumstances necessitate. The reviews are overseen by the representative of
the firm.
B. INTERMITTENT REVIEW FACTORS
Intermittent reviews may be triggered by substantial market fluctuation, economic or political events, or
changes in the client’s financial status (such as retirement, termination of employment, relocation,
inheritance, etc.). Clients are advised to notify PWI promptly if there are any material changes in their
financial situation, investment objectives, or in the event they wish to place restrictions on their account.
C. REPORTS
Clients may receive confirmations of purchases and sales in their accounts and will receive, at least
quarterly, statements containing account information such as account value, transactions, and other relevant
information. Confirmations and statements are prepared and delivered by the client’s custodian.
ITEM 14: CLIENT REFERRALS AND OTHER COMPENSATION
A. ECONOMIC BENEFITS FROM OTHERS
PWI does not receive an economic benefit (such as sales awards or other prizes) from any third party for
providing investment advice or other advisory services to its clients.
PWI receives a portion of fees you pay when you participate in one of the programs offered by TPAMs.
TPAMs may provide free or reduced-cost marketing assistance based on the amount of assets of PWI clients.
Further, we remind you that you are under no obligation to conduct business with any TPAM recommended
by us.
B. COMPENSATION TO UNAFFILIATED THIRD PARTIES
PWI pays compensation to clients, prior clients and service professionals for endorsements of the Firm,
consistent with SEC Rule 206(4)-1.
In some situations, PWI may pay third-party service professionals such as an accountant or attorney a
percentage of management fees for clients they refer to PWI. This arrangement complies with Rule 206(4)-
1 under the Investment Advisors Act of 1940. Under this arrangement, the client will not pay additional or
higher fees than other clients of PWI. This referral arrangement creates a financial incentive for these third-
party service professionals to refer clients to PWI. The client or PWI reserves the right to terminate the
account, in writing, at any time. Comparable services and/or lower fees may be available through other
firms.
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ITEM 15: CUSTODY
A. CUSTODIAN OF ASSETS
Custody means holding, directly or indirectly, client funds or securities, or having any authority to obtain
possession of them.
PWI does not have custody as it does not have the authority to deduct advisory fees from client accounts
and does not maintain physical possession of client funds and securities. Rather, client’s funds and securities
are held by a qualified custodian in accounts that are registered in the client’s name. However, your TPAM
will have custody due to its ability to automatically deduct fees (including those payable to PWI) from your
account/s. Please see Item 12 for additional information on our preferred, qualified custodians.
While PWI does not have physical custody of client funds or securities, payments of fees may be paid by
the custodian from the custodial brokerage account that holds client funds pursuant to the client’s account
application. Prior to permitting direct debit of fees, each client provides written authorization permitting
fees to be paid directly from the custodian. Clients will receive independent statements from the Client’s
custodian, at least quarterly, showing all disbursements for the Account(s), including the amount of the
advisory fee.
Clients are encouraged to raise any questions with us about the custody, safety, or security of their assets
and our custodial recommendations.
B. ACCOUNT STATEMENTS
Although PWI is the client’s adviser, the client’s statements will be mailed or made available electronically
by the broker-dealer or custodian. When the client receives these statements, they should be reviewed
carefully. Clients should compare asset values, holdings, and fees on the statement to that in the account
statement issued the previous period.
ITEM 16: INVESTMENT DISCRETION
It is customary procedure for TPAMs to have full discretionary authority to supervise and direct the
investments of the client’s account(s). Clients grant this authority upon execution of the TPAM’s IMA.
This authority is for the purpose of making and implementing investment decisions, without the client’s
prior consultation. All investment decisions are made in accordance with the client’s stated investment
objectives. Other than management fees due to PWI and the TPAM, which will be sent directly from the
custodian, the TPAM’s discretionary authority does not give authority to take or have possession of any
assets in the client’s account or to direct delivery of any securities or payment of any funds held in the
account to PWI. Furthermore, the TPAM’s discretionary authority by agreement does not allow it to direct
the disposition of such securities or funds to anyone except the account owner.
ITEM 17: VOTING CLIENT SECURITIES
PWI will not vote proxies which are solicited for securities held in client accounts. PWI will not be required
to render any advice with respect to the voting of proxies solicited by or with respect to the issuers of
securities in which assets of the client’s account may be invested in occasionally. Furthermore, PWI will
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not take any action or render any advice with respect to any securities held in any client’s accounts that are
named in or subject to class action lawsuits. PWI will however, forward to the client any information
received by PWI regarding class action legal matters involving any security held in the client’s account.
ITEM 18: FINANCIAL INFORMATION
A. BALANCE SHEET REQUIREMENT
PWI is not the qualified custodian for client funds or securities and does not require prepayment of fees of
more than $1200 per client, six (6) months or more in advance.
B. FINANCIAL CONDITION
PWI does not have any financial impairment that would preclude the Firm from meeting contractual
commitments to clients.
C. BANKRUPTCY PETITION
PWI has not been the subject of a bankruptcy petition at any time during the last 10 years.
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PRIVACY POLICY
An important part of the relationship we have with our clients is the information they share with us. We
want each client to know how we treat their private information. We keep personal information such as
Social Security Numbers and account balances confidential. We take steps to safeguard this data from
anyone who should not have access to it. We do not sell this information to anyone.
In dealing with Paul Winkler, Inc., clients can expect that we will take the steps outlined below to keep all
their information confidential and secure.
OUR PRIVACY POLICY
In providing financial services and products (“Service”) to our clients, we collect certain non-public
information about them. Our policy is to keep this information confidential and strictly safeguarded, and to
use or disclose it only as needed to provide services to our clients, or as permitted by law. Protecting your
privacy is important to us.
INFORMATION WE COLLECT
The non-public personal information we have about clients includes the information they give us when
opening an account or communicating with us. This could include:
Investment objectives and experience
• Name and address
• Social Security Number
•
• Financial circumstances
• Employment history
• Account balances and transactions
HOW WE SHARE YOUR PERSONAL INFORMATION
We do not sell personal client information to anyone.
Affiliates. We may share personal information about you with our affiliated companies for everyday
business purposes, however, our affiliated companies are not permitted to use this information to market
their products or services to you.
We do not disclose personal information about our clients to non-affiliated third parties, without expressed
written consent. We may disclose anonymous information that cannot be linked to an individual client on
occasion, but only to companies that we hire to help us provide products and services to our clients, or as
required by law, or as authorized by the client personally, or as otherwise described in this Privacy Policy.
Service Providers. Companies and individuals that provide services on our behalf or help us operate our
services and business (such as IT, hosting, investment trading, customer relationship management and
support, print and mail fulfillment, data management, email delivery, etc.).
Service-Related Third Parties. Brokers, custodians, administrators, transfer agents, investment funds
and their respective managed and other non-affiliated third parties as necessary to provide our services to
you.
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HOW INFORMATION IS USED
We use your personal information for the following purposes:
Service Delivery. We use your personal information to provide, operate, and improve the Service; execute
your transactions; provide support for the service; and respond to you inquires, questions and feedback.
Compliance and Operations. We may use your personal information to: comply with applicable laws,
lawful requests, and legal process, such as to respond to subpoenas or requests from government
authorities; protect our, your or others’ rights, privacy, safety or property (including by making and
defending legal claims); audit our internal processes for compliance with legal and contractual
requirements and internal policies; and prevent, identify, investigate and deter fraudulent, harmful,
unauthorized, unethical or illegal activity, including cyberattacks and identity theft.
HOW INFORMATION IS SAFEGUARDED
We have procedures in place that we believe are reasonably designed to protect the security and
confidentiality of client information. These include confidentiality agreements with companies we hire to
help us provide services to clients, password-protected user access to our computer files, and strict
confidentiality policies that apply to all PWI personnel, vendors and contractors.
YOUR DATA CHOICES
You have the following choices with respect to your personal information:
Decline to provide information. We need to collect personal information to provide certain services. If
you do not provide the information requested, we may not be able to provide those services.
How to contact us. You can reach us in the following ways:
• Mail: 3050 Business Park Circle, Suite 503, Goodlettsville, TN 37072
• Phone: (615) 851-1950
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