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PCG Asset Management, LLC d/b/a
Private Client Group Asset Management
240 Main Street
Suite 200
Gladstone, NJ 07934
Telephone: 908-719-3024
Facsimile: 908-234-0456
www.privateclientgroupam.com
August 18, 2025
PART 2A - APPENDIX 1
WRAP FEE PROGRAM BROCHURE
This brochure provides information about the qualifications and business practices of Private Client
Group Asset Management. If you have any questions about the contents of this brochure, contact us at
908-719-3024. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Additional information about Private Client Group Asset Management is available on the SEC's website
at www.adviserinfo.sec.gov.
Private Client Group Asset Management is a registered investment adviser. Registration with the
United States Securities and Exchange Commission or any state securities authority does not imply a
certain level of skill or training.
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Item 2 Summary of Material Changes
Form ADV Part 2 requires registered investment advisers to amend their brochure when information
becomes materially inaccurate. If there are any material changes to an adviser's disclosure brochure,
the adviser is required to notify you and provide you with a description of the material changes.
Since our last annual updating amendment dated March 15, 2024, there are no material changes to
disclose.
If you have any questions about these amendments, please call David Johnson at (908) 719-3024.
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Item 3 Table of Contents
Item 1 Cover Page
Item 2 Summary of Material Changes
Item 3 Table of Contents
Item 4 Services, Fees, and Compensation
Item 5 Account Requirements and Types of Clients
Item 6 Portfolio Manager Selection and Evaluation
Item 7 Client Information Provided to Portfolio Managers
Item 8 Client Contact with Portfolio Managers
Item 9 Additional Information
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Page 3
Page 4
Page 11
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Page 14
Page 15
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Item 4 Services, Fees, and Compensation
Description of Firm
PCG Asset Management, LLC is a privately-held New Jersey limited liability company that has been
providing investment advisory services since 2008. The company also does business as Private Client
Group Asset Management. Throughout this disclosure brochure, the company is referred to as "PCG".
The principal owner of PCG is David W. Johnson.
As used in this brochure, the words "we," "our," and "us" refer to Private Client Group Asset
Management and the words "you," "your," and "client" refer to you as a client or prospective client of
our firm. Also, you may see the term Associated Person in this brochure. Our Associated Persons are
our firm's officers, employees, and all individuals providing investment advice on behalf of our firm.
Assets Under Management
As of December 31, 2024, we manage approximately $136,180,927 in client assets on a discretionary
basis.
Wrap Fee Services
We offer investment supervisory services as described in this wrap fee program brochure to
prospective and existing clients. We are the sponsor and investment adviser for the Program. A wrap-
fee program is a type of investment program that provides clients with asset management and
brokerage services for one all-inclusive fee. If you participate in our wrap fee program, you will pay our
firm a single fee, which includes money management fees, certain transaction costs, and custodial and
administrative costs. We receive a portion of the wrap fee for our services. The overall cost you will
incur if you participate in our wrap fee program may be higher or lower than you might incur by
separately purchasing the types of securities available in the Program. Prior to becoming a client under
the Program, you will be required to enter into a separate written agreement with us that sets forth the
terms and conditions of the engagement and describes the scope of the services to be provided, and
the fees to be paid.
PCG provides investment supervisory services under the following wrap fee programs:
Separately Managed Account Wrap Fee Program
For the Separately Managed Account ("SMA") Wrap Fee Program sponsored by our firm, PCG
provides investment management services on a non-discretionary basis. PCG will review the client's
present financial situation and will provide the client with advice as to the appropriate investment and
reinvestment of those assets of the client designated by the client to be subject to PCG's management.
Under the Separately Managed Account Program, PCG designates the active discretionary
management of the client's assets among certain independent money managers to be recommended
by PCG, based upon the investment objectives of the client. The client agrees to delegate to the
independent money managers all of client's powers with respect to the investment and reinvestment of
the client's assets and appoint the designated independent money manager as the client's limited
attorney and agent in fact with full authority to buy, sell or otherwise effect investment transactions
involving the client's assets. As such, the designated independent money manager is authorized to
buy, sell and trade in stocks, bonds, mutual funds, and other securities and/or contracts relating to the
same, on margin (provided that written margin authorization has been granted) or otherwise, and to
give instructions in furtherance of such authority to the registered broker-dealer and/or the custodian
for the client's account.
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As part of the SMA program, PCG will recommend one or more sub-advisers, such as Peapack
Private Wealth Management (an unaffiliated bank-owned trust company), to manage all, or a portion
of, your account on a discretionary basis. We will regularly monitor the performance of your accounts
managed by sub-adviser(s), and may hire and fire any sub-adviser without your prior approval. We
may pay a portion of our advisory fee to the sub-adviser(s) we use; however, you will not pay our firm a
higher advisory fee as a result of any sub-advisory relationships. The sub-adviser's exclusive
responsibility shall be to manage your account assets consistent with our firm's instructions. At all
times, our firm, and not the sub-adviser, shall remain exclusively responsible for initial and ongoing
suitability determination for the sub-adviser's investment strategy(ies), and client communications.
The annual fee for the Separately Managed Account Program is charged as a percentage of assets
under management for selection and monitoring of independent money managers. Advisory fees shall
be prorated and paid quarterly, in advance and will be assessed on or about the 15th day of each
quarter, based upon the balance (market value or fair market value in the absence of market value) of
the account under management on the first day of the quarter as calculated by the custodian. If an
account is terminated during a calendar quarter, fees will be adjusted pro rata based upon the number
of calendar days the calendar quarter that the advisory agreement was effective. Under the
SMA Program, the client receives both investment advisory services and the execution of
securities brokerage transactions for a single annual fee. However, unlike the mutual fund wrap fee
program (described below), the annual fee is not all-inclusive and the client will pay certain additional
fees beyond the advisory fee and execution fees. Details of the Separately Managed Account Program
fee are more fully described in the advisory agreement entered into with each client.
Assets Under Management
$0 - $99,999
$100,000 - $249,999
$250,000 - $499,999
$500,000 - $999,999
Over $1,000,000
Annual Fee
1.50%
1.50%
1.50%
1.25%
1.25%
Mutual Fund Wrap Fee Program
PCG also sponsors a wrap fee account arrangement that may be recommended to investment
management clients if appropriate. When PCG is retained as the portfolio manager under a wrap fee
account arrangement, the broker/dealer bills for the wrap account fees, executes the client's portfolio
transactions without commission charges per transaction, and may also act as a custodian, or provides
some combination of these or other services, all for a single fee. PCG receives a portion of the wrap
fee for its investment management services.
In providing investment management services as the portfolio manager under the Mutual Fund Wrap
Fee Program, PCG will either be provided with full discretionary authority to invest in securities and
investments of any type or limited discretionary authority to invest only in investment company
securities, including exchange traded funds (ETFs), and "no load" mutual and "load" mutual funds at
net asset value.
The mutual fund wrap fee program differs from the separately managed account wrap fee program in
that PCG handles the management of assets under the wrap fee program whereas PCG designates
independent money managers to handle the active management of assets under the separately
managed account program.
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Under the mutual fund wrap fee program, the client receives investment management services,
brokerage costs, administrative services, custody, management fees and performance reporting as a
single all-inclusive charge (the "wrap fee"). PCG receives a portion of the wrap fee for its investment
management services. Wrap fees are paid in advance through the custodian and are based on the
total assets under management.
Assets Under Management
On the amount up to $249,999
On the next amount from $250,000-$499,999
On the next amount from $500,000-$999,999
On the next amount over $1,000,000
Annual Fee
1.50%
1.50%
1.25%
1.00%
able
Important Additional Information
Fees Negoti
PCG retains the right to modify fees, including minimum annual fees and minimum account sizes, in its
sole and absolute discretion, on a client-by-client basis based on the size, complexity and nature of the
advisory services provided.
You may terminate the agreement upon 30 days written notice to our firm. If you have pre-paid fees
that we have not yet earned, you will receive a prorated refund of those fees. If fees are payable in
arrears, you will be responsible for a prorated fee based on services performed prior to termination of
the financial planning agreement.
Direct Debiting of Client Accounts
In order for PCG's advisory fees to be directly debited from a client's account, the client must provide
written authorization permitting PCG to bill the custodian. PCG sends clients an invoice showing the
amount of the fee, the value of the assets on which the fee is based, and the specific manner in which
the fee was calculated. In addition, the account must be held by a qualified custodian and the qualified
custodian must agree to send to the client an account statement on at least a quarterly basis. The
account statement must indicate all amounts disbursed from the account including the amount of
advisory fees paid directly to PCG. Clients are encouraged to reconcile PCG's invoices with the
statement(s) received from the qualified custodian. If clients find any inconsistent information
between PCG's invoice and the statement(s) received from the qualified custodian, please call PCG at
the phone number located on the cover page of this brochure.
Termination of Client Relationship
A client agreement may be canceled at any time, by either party, for any reason upon receipt of written
notice. Upon termination of any account, any prepaid, unearned fees will be promptly refunded, and
any earned, unpaid fees will be due and payable. The client has the right to terminate an agreement
without penalty within five (5) business days after entering into the agreement. Clients may obtain their
refund in one of two ways – either by having the refund transferred directly into their account or by
check.
Investment Discretion
For those client accounts over which PCG has discretion, PCG requires clients to execute a
discretionary management agreement with limited power of attorney authorization and the appropriate
trading authorization forms to determine the amounts of securities that are bought or sold. Any
limitations on this discretionary authority shall be included in this written authority statement. Clients
may change or amend these limitations as required. All such amendments shall be submitted in
writing.
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PCG generally has discretionary authority to make the following determination without obtaining the
consent of the client before the transactions are effected: (1) which securities are bought and sold for
the account and (2) the total amount of securities to be bought and sold. PCG's authority in making
investment related decisions may be limited by account guidelines, investment objectives and trading
restrictions, as agreed between PCG and the client.
Mutual Fund Fees
All fees paid to PCG for investment advisory services are separate and distinct from the fees and
expenses charged by mutual funds to their shareholders. These fees and expenses are described in
each fund's prospectus. These fees will generally include a management fee, other fund expenses,
and a possible distribution fee. If the fund also imposes sales charges, a client may pay an initial or
deferred sales charge. A client could invest in a mutual fund directly, without the services of PCG. In
that case, the client would not receive the services provided by PCG which are designed, among other
things, to assist the client in determining which mutual fund or funds are most appropriate to each
client's financial condition and objectives. To the extent that client assets are invested in money market
funds or cash positions, the fees for monitoring those assets are in addition to the fees included in the
internal expenses of those funds paid to their own investment managers, which are fully disclosed in
each fund's prospectus. Accordingly, the client should review both the fees charged by the funds and
the fees charged by PCG to fully understand the total amount of fees to be paid by the client and to
thereby evaluate the advisory services being provided.
Trading and Other Costs
All fees paid to PCG for investment advisory services are separate and distinct from transaction fees
charged by broker dealers associated with the purchase and sale of equity securities and fixed-income
securities. In addition, fees do not include the services of any co-fiduciaries, accountants, broker
dealers or attorneys. Please see the section entitled "Brokerage Practices" on page 13 of this
disclosure brochure for additional information on brokerage and other transaction costs.
Withdrawal of Assets
You may withdraw account assets on notice to our firm, and subject to the usual and customary
securities settlement procedures. However, we design our portfolios as long-term investments and
asset withdrawals may impair the achievement of your specific investment objectives.
Wrap Fee Program Disclosures
•
• The benefits under a wrap fee program depend, in part, upon the size of the Account, the
management fee charged, and the number of transactions likely to be generated in the
Account. For example, a wrap fee program may not be suitable for Accounts with little trading
activity. In order to evaluate whether a wrap fee program is suitable for you, you should
compare the Program Fee and any other costs of the Program with the amounts that would be
charged by other advisers, broker-dealers, and custodians, for advisory fees, brokerage and
other execution costs, and custodial services comparable to those provided under the Program.
In considering the investment programs described in this brochure, you should be aware that
participating in a wrap fee program may cost more or less than the cost of purchasing advisory,
brokerage, and custodial services separately from other advisers or broker-dealers.
• Our firm and Associated Persons receive compensation as a result of your participation in the
Program. This compensation may be more than the amount our firm or the Associated Persons
would receive if you paid separately for investment advice, brokerage, and other services.
Accordingly, a conflict of interest exists because our firm and our Associated Persons have a
financial incentive to recommend the Program.
• Similar advisory services may be available from other registered investment advisers for lower
fees.
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and Expenses
Additional Fees
The Program Fee includes the costs of brokerage commissions for transactions executed through the
Qualified Custodian (or a broker-dealer designated by the Qualified Custodian), and charges relating to
the settlement, clearance, or custody of securities in the Account. The Program Fee does not include
mark-ups and mark-downs, dealer spreads or other costs associated with the purchase or sale of
securities, interest, taxes, or other costs, such as national securities exchange fees, charges for
transactions not executed through the Qualified Custodian, costs associated with exchanging
currencies, wire transfer fees, or other fees required by law or imposed by third parties. The Account
will be responsible for these additional fees and expenses, if applicable.
The wrap program fees that you pay to our firm for portfolio management services are separate and
distinct from the fees and expenses charged by mutual funds or exchange traded funds (described in
each fund's prospectus) to their shareholders. These fees will generally include a management fee and
other fund expenses. To fully understand the total cost you will incur, you should review all the fees
charged by mutual funds, exchange traded funds, our firm, and others.
As noted above, under the Separately Managed Account Program the client receives both
investment advisory services and the execution of securities brokerage transactions for a single annual
fee. However, unlike the Mutual Fund Wrap Fee Program, the annual fee is not all-inclusive and the
client will pay certain additional fees beyond the advisory fee and execution fees, such as charges
imposed directly at the mutual fund level, beyond the advisory fee and execution fees. Details of the
Separately Managed Account Program fee are more fully described in the advisory agreement entered
into with each client.
Additional Compensation
Certain supervised persons of PCG are registered representatives of Cetera Advisers. As registered
representatives, these individuals may accept compensation for the sale of securities or other
investment products. The receipt of commissions could represent an incentive for these individuals to
recommend products based on the compensation received, rather than on a client's needs. These
types of conflicts of interest are disclosed in the PCG's disclosure brochure and clients are informed
they may purchase recommended investment products through other brokers or agents not affiliated
with PCG.
In the event the client desires, the client can engage certain PCG investment adviser representatives
(but not PCG itself) to provide securities brokerage services under a commission arrangement. Under
this arrangement, the client may implement securities transactions through these individuals in their
respective capacities as registered representatives of either Cetera Advisers. Brokerage commissions
may be charged by these broker-dealers to effect these securities transactions and thereafter, a
portion of these commissions may be paid by these broker-dealers to such individuals. Prior to
effecting any transactions, the client will be required to enter into a new account agreement with such
broker-dealer(s). The brokerage commissions charged by these broker-dealers may be higher or lower
than those charged by other broker dealers. In addition, certain investment adviser representatives
associated with PCG, may also receive additional ongoing 12b-1 fees for mutual fund purchases from
the mutual fund company during the period that the client maintains the mutual fund investment.
While PCG does not sell such securities products to its investment advisory clients, PCG does permit
certain related persons, in their individual capacities as registered representatives of broker-dealers, to
sell securities products to its investment advisory clients. A conflict of interest exists to the extent that
PCG recommends the purchase of securities where individuals associated with PCG receive
commissions or other additional compensation as a result of PCG's recommendations. Clients are
informed that they are under no obligation, contractually or otherwise, to purchase securities products
through any person affiliated with our firm.
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At PCG's discretion, advisory fees may be offset to the extent persons associated with PCG earn
commissions in their separate capacities as registered representatives and/or insurance agents.
PCG's exclusive form of compensation is from advisory fees. The firm does not receive commission
compensation from the sale of investment products.
Additional expenses (i.e., SEC fees, trailing commissions, annual IRA fees, and wire transfer fund
fees) are not covered under the wrap fee. It is possible that comparable or similar services may be
available to a client at a lower aggregate cost if they were separately provided and PCG was free to
choose any brokers to execute portfolio transactions. Accordingly, a prospective client should consider
the wrap fee in light of the aggregate services being obtained from each of the respective parties.
Additional information about the Wrap Fee Program, services, fees, conflicts, etc. is provided in the
Wrap Fee Program disclosure brochure.
Brokerage Selection
Best Execution
Best execution is generally defined as the "execution of securities transactions for clients in such a
manner that the client's total cost or proceeds in each transaction is the most favorable under the
circumstances." The best execution responsibility applies to the circumstances of each particular
transaction and an investment adviser must consider the full range and quality of a broker-dealer's
services, including, among other things, execution capability, commission rates, the value of any
research, financial responsibility and responsiveness.
In seeking best execution, the determinative factor is not the lowest possible cost, but whether the
transaction represents the best qualitative execution, taking into consideration the full range of a
broker-dealer's services, including among others, the value of research provided, execution capability,
commission rates, and responsiveness. Consistent with the foregoing, while PCG will seek competitive
rates, it may not necessarily obtain the lowest possible commission rates for client transactions.
If the client requests PCG to arrange for the execution of securities brokerage transactions for the
client's account; PCG shall direct such transactions through broker-dealers that PCG reasonably
believes will provide best execution. PCG shall periodically and systematically review its policies and
procedures regarding recommending broker-dealers to its client in light of its duty to obtain best
execution.
Broker Analysis
PCG evaluates a wide range of criteria in seeking the most favorable price and market for the
execution of transactions. These include the broker-dealer's trading costs, efficiency of execution and
error resolution, financial strength and stability, capability, positioning and distribution capabilities,
information in regard to the availability of securities, trading patterns, statistical or factual information,
opinion pertaining to trading and prior performance in serving PCG. In selecting or recommending a
broker-dealer, PCG will consider the value of research and additional brokerage products and services
a broker-dealer has provided or will provide to PCG's clients and the firm. Receipt of these additional
brokerage products and services are considered to have been paid for with "soft dollars." Because
such services could be considered to provide a benefit to PCG, the firm has a conflict of interest in
recommending broker-dealers to clients. PCG could receive benefits by selecting a particular broker-
dealer to execute client transactions, and the transaction compensation charged by that broker-dealer
might not be the lowest compensation PCG might otherwise be able to negotiate. (See also the
"Research/Soft Dollars Benefits" section immediately below). Accordingly, if PCG determines in good
faith whether the amount of trading costs charged by a broker-dealer is reasonable in relation to the
value of the brokerage and research or investment management-related services provided by such
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broker. PCG's Managing Member is responsible for continuously monitoring and evaluation the
performance and execution capabilities of brokers that transact orders for our client accounts to ensure
consistent quality executions. In addition, PCG periodically reviews its transaction costs in light of
current market circumstances and other relevant information.
Research/Soft Dollar Benefits
Overview
PCG's use of soft dollars is intended to comply with the requirements of Section 28(e) of the Securities
Exchange Act of 1934. Section 28(e) provides a "safe harbor" for investment managers who use
commissions or transaction fees paid by their advised accounts to obtain investment research services
that provide lawful and appropriate assistance to the manager in performing investment decision-
making responsibilities.
As required by Section 28(e), PCG will make a good faith determination that the amount of commission
or other fees paid is reasonable in relation to the value of the brokerage and research services
provided. That is, before placing orders with a particular broker, PCG will generally determine,
considering all the factors described below, that the compensation to be paid to the broker is
reasonable in relation to the value of all the brokerage and research products and services provided by
the broker.
In making this determination, PCG will typically consider not only the particular transaction or
transactions, and not only the value of brokerage and research services and products to a particular
client, but also the value of those services and products in PCG's performance of its overall
responsibilities to all of its clients. In some cases, the commissions or other transaction fees charged
by a particular broker-dealer for a particular transaction or set of transactions may be greater than the
amounts another broker-dealer who did not provide research services or products might charge.
Research and Brokerage Products and Services
"Research" products and services PCG may receive from broker-dealers may include economic
surveys, data, and analyses; financial publications; recommendations or other information about
particular companies and industries (through research reports and otherwise); and other products or
services (e.g., computer services and equipment, including hardware, software, and data bases) that
provide lawful and appropriate assistance to PCG in the performance of its investment decision-
making responsibilities.
Consistent with Section 28(e), brokerage products and services (beyond traditional execution services)
consist primarily of computer services and software that permit PCG to effect securities transactions
and perform functions incidental to transaction execution. PCG generally uses such products and
services in the conduct of its investment decision-making generally, not just for those accounts whose
commissions may be considered to have been used to pay for the products or services.
Other Uses and Products
PCG may use some products or services not only as "research" and as brokerage (i.e., to assist in
making investment decisions for clients or to perform functions incidental to transaction execution) but
for administrative and other purposes as well. In these instances, PCG will make a reasonable
allocation of the cost of the products and services so that only the portion of the cost that is
attributable to making investment decisions and executing transactions is paid with commission dollars
and PCG bears the cost of the balance. PCG's interest in making such an allocation differs from
clients' interest, in that PCG has an incentive to designate as much as possible of the cost as research
and brokerage in order to minimize the portion that PCG must pay directly.
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Directed Brokerage
Cetera Adviser
As discussed in the section entitled "Other Financial Industry Activities and Affiliations" of this
disclosure brochure, certain investment adviser representatives affiliated with PCG are, in their
respective individual capacities, registered representatives of Cetera Advisers. These individuals are
subject to FINRA Rule 3040 which restricts registered representatives from conducting securities
transactions away from their broker dealer unless such broker-dealer provides written consent.
Clients are advised that these individuals may be restricted to conducting securities transactions
through these broker-dealers unless they first secure written consent from such broker-dealers to
execute securities transactions though a different broker-dealer. Absent such written consent or
separation from these broker-dealers, these individuals are prohibited from executing securities
transactions through any other broker-dealer under such broker-dealer's internal supervisory policies.
PCG is cognizant of its duty to obtain best execution and has implemented policies and procedures
reasonably designed in such pursuit.
Client Direct Brokerage
Certain clients may direct PCG to use particular brokers for executing transactions in their accounts.
With regard to client directed brokerage, PCG is required to disclose that PCG may be unable to
negotiate commissions, block or batch orders or otherwise achieve the benefits described above,
including best execution. Directed brokerage commission rates may be higher than the rates PCG
might pay for transactions in non-directed accounts. Therefore, directing brokerage may cost clients
more money.
As a general rule, PCG encourages each client to compare the possible costs or disadvantages of
directed brokerage against the value of custodial or other services provided by the broker to the client
in exchange for the directed brokerage designation.
Trade Aggregation/Allocation
It is the objective of PCG to provide a means of allocating trading and investment opportunities
between advisory clients on a fair and equitable basis and in compliance with all applicable state and
federal guidelines. With respect to clients' accounts with substantially similar investment objectives and
policies, PCG may often seek to purchase or sell a particular security in each account. PCG will
aggregate orders only when such aggregation is consistent with PCG's duty to seek best execution
and is consistent with the investment objective of each client. No client account will be unfairly favored
over any other account. Each client that participates in an aggregated order will participate based on
the average execution price in that particular security. All transaction costs will be allocated pro rata
based on each client's participation in the transaction. All securities purchased or sold, whether the
order is filled completely or partially, will then be allocated pro rata based on the assets of each
account.
Trade Errors
Trade errors are promptly reported to the custodian and will be rectified by the custodian with no
adverse financial effect on the client.
Item 5 Account Requirements and Types of Clients
PCG provides investment advisory services to individuals, high net worth individuals, pension and
profit sharing plans, trusts, estates or charitable organizations and corporations or other business
entities.
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Engaging the Services of PCG
All clients wishing to engage PCG for investment advisory services must first complete the applicable
investment advisory agreement as well as any other document or questionnaire provided by PCG. The
investment advisory agreement describes the services and responsibilities of PCG to the client. It also
outlines PCG's fee in detail. In addition, clients must complete certain broker-dealer/custodial
documentation as well as any documentation required by the separate account manager. Upon
completion of these documents, PCG will be considered engaged by the client. Clients will be
responsible for ensuring that PCG is informed in a timely manner of changes in investment objectives
and risk tolerance.
Conditions for Managing Accounts
Investment Supervisory Services
Separately Managed Account Program - To participate in the Separately Managed Account Program,
PCG requires new clients have a minimum account of $250,000, provided, however, that PCG retains
the right to reduce or waive this minimum account size.
Wrap Fee Program -To participate in the Wrap Fee Program, PCG requires new clients have a
minimum account of $250,000, provided, however, that PCG retains the right to reduce or waive this
minimum account size.
Item 6 Portfolio Manager Selection and Evaluation
We are the sponsor of the Program. Portfolio managers are selected for participation in the Program
by a documented due diligence review that we conduct, or by using information resulting from a due
diligence review conducted by a third party. Where we receive information from a third party, we reply
on the third party's recommendations and generally include the recommended portfolio manager in the
Program. The information reviewed covers, for example, qualifications, investment philosophies, and
past performance of the portfolio manager. We do not independently verify and cannot guarantee the
accuracy of the information received, including performance information, from a third party or any other
source. Your investment adviser representative will assist you in the selection of investments and
managers that are suitable for your specific investment needs.
On an ongoing basis, either our firm or an independent third party will review the manager(s)
participating in the Program to determine whether they should continue to participate in the Program.
We make no representation regarding the performance of any investment strategy, or security,
recommended by any portfolio manager participating in the Program. Past performance is not a
guarantee of future performance.
Investment Strategies
PCG may utilize different investment strategies, based upon the needs of the client, including long-
term purchases, short-term purchases, trading, short sales, margin transactions and option writing. In
addition, clients should refer to the ADV Part 2 of the separate account manager for information
regarding the investment strategies used by such account manager in servicing client accounts.
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Security Analysis
The security analysis method employed by PCG is fundamental analysis. Fundamental Analysis
involves analyzing individual companies and their industry groups, such as a company's financial
statements, details regarding the company's product line, the experience and expertise of the
company's management, and the outlook for the company and its industry. The resulting data is used
to measure the true value of the company's stock compared to the current market value. The risk of
fundamental analysis is that information obtained may be incorrect and the analysis may not provide
an accurate estimate of earnings, which may be the basis for a stock's value. If securities prices adjust
rapidly to new information, utilizing fundamental analysis may not result in favorable performance.
Sources of Information
In conducting security analysis, PCG may utilize the following sources of information: financial
newspapers and magazines, research materials prepared by others, corporate rating services, annual
reports, prospectuses, filings with the U.S. Securities and Exchange Commission and company press
releases. In addition to the listed sources of information, PCG's portfolio manager may, from time to
time, conduct interviews of corporate officers, make company visits and participate in analysts' phone
conferences.
Risk
In General
Investing in securities involves risk of loss that each client should be prepared to bear. Typical
investment risks include market risk typified by a drop in a security's price due to a company specific
event (e.g. unsystematic risk), or general market activity (e.g., systematic risk). In addition, certain
strategies may impose more risk than others. For example, with fixed income securities, a period of
rising interest rates could erode the value of bond since bond values generally fall as bond yields rise.
Investment risk with international equities also includes fluctuation in currency values, differences in
accounting and economic and political instability.
Options
There are numerous risks associated with transactions in options on securities or securities indexes. A
decision as to whether, when and how to use options involves the exercise of skill and judgment, and
even a well-conceived transaction may be unsuccessful to some degree because of market behavior
or unexpected events. As the writer of covered call options, the client forgoes, during the option's life,
the opportunity to profit from increases in the market value of the underlying security or the index
above the sum of the option premium received and the exercise price of the call, but has retained the
risk of loss, minus the option premium received, should the price of the underlying security decline. In
the case of index options, the client incurs basis risk between the performance of the underlying
portfolio and the performance of the underlying index. For example, the underlying portfolio may
decline in value while the underlying index may increase in value, resulting in a loss on the call option
while the underlying portfolio declines as well.
Alternative Investments
Alternative investments generally involve various risk factors and liquidity constraints, a complete
discussion of which is set forth in the offering documents of each specific alternative investment, which
will be provided to each prospective investor for review and consideration. Each investor will be
required to complete and accept the various risk factors that are associated with such an investment.
Margin Transactions
When buying stocks on margin, you are employing leverage as an investing strategy. Leverage allows
you to extend your financial reach by investing using borrowed funds while limiting the amount of your
own cash you expend. Please note, however, that this can involve a high degree of risk. Some of these
risks include:
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• Losing more money than you have invested;
• Being required to deposit additional cash or securities in your account on short notice to cover
market losses;
• Being forced to sell some or all of your securities when falling stock prices reduce the value of
your securities; and
• Having your brokerage firm sell some or all of your securities without consulting you to pay off
the loan it made to you.
Exchange Traded Funds (ETFs)
Equity-based exchange traded funds are subject to risks similar to those of stocks. If the stock tracked
within an ETF decline due to weakening fundamentals, crumbling technical support, global events, or
any other market fluctuations, the value of the ETF will go down. Fixed income-based ETFs are subject
to risks similar to those of bonds such as increasing interest rates. Investment returns will fluctuate and
are subject to market volatility, so that an investor's ETF shares, when redeemed or sold, may be
worth more or less than their original cost.
Money Managers
Independent
As further discussed in the section "Advisory Business" of this disclosure brochure, PCG may
recommend that clients authorize the active discretionary management of a portion of their assets by
certain independent money managers, based upon the stated investment objectives of the client. PCG
shall continue to render services to the client relative to the discretionary and/or non-discretionary
selection of the independent money managers as well as the monitoring and review of account
performance and client investment objectives. When selecting an independent money manager for a
client, PCG will review:
Information about the independent money managers (such as its disclosure statement); and/or
•
• Material supplied by the independent money managers or independent third parties for a
description of the independent money manager's investment strategies, past performance, and
risk results.
Cash Management
PCG will maintain cash balances to meet foreseeable short-term client cash needs, as a temporary
repository pending investment in other securities, or as a defensive position when market conditions
are considered adverse. High cash balances may be maintained for new clients whose accounts
initially consist of high cash positions as cash is gradually invested in equity and fixed income
securities.
Item 7 Client Information Provided to Portfolio Managers
In order to provide the Program services, we will share your private information with your account
custodian. We may also provide your private information to mutual fund companies and/or private
managers as needed. We will only share the information necessary in order to carry out our obligations
to you in servicing your account. We share your personal account data in accordance with our privacy
policy as described below.
Privacy Notice
PCG views protecting its clients' private information as a top priority and has instituted policies and
procedures to ensure that client information is private and secure. PCG does not disclose any
nonpublic personal information about its clients or former clients to any nonaffiliated third parties,
except as permitted or required by law. In the course of servicing a client's account, PCG may share
some information with its service providers, such as transfer agents, custodians, broker dealers,
accountants, and lawyers, etc. PCG restricts internal access to nonpublic personal information about
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the client to those persons who need access to that information in order to provide services to the
client and to perform administrative functions for PCG. As emphasized above, it has always been and
will always be PCG's policy never to sell information about current or former clients or their accounts to
anyone. It is also PCG's policy not to share information unless required to process a transaction, at the
request of a client, or as required by law. For the full text of PCG's Privacy Policy, please contact David
Johnson, Managing Member of PCG, at (908) 719-3024.
Item 8 Client Contact with Portfolio Managers
Without restriction, you should contact our firm or your advisory representative directly with any
questions regarding your Program account. You should contact your advisory representative with
respect to changes in your investment objectives, risk tolerance, or requested restrictions placed on
the management of your Program assets.
Item 9 Additional Information
Disciplinary Information
We are required to disclose the facts of any legal or disciplinary events that are material to a client's
evaluation of our advisory business or the integrity of our management. We do not have any required
disclosures under this item.
Other Financial Industry Activities and Affiliations
Registered Representatives
The principal executive officers and other supervised persons of PCG are separately licensed as
registered representatives of various FINRA member broker-dealers. These individuals, in their
separate capacities as registered representatives, will be able to effect securities transactions for
which they will receive separate, yet customary compensation. Clients, however, are not under any
obligation to engage these individuals when considering implementation of advisory
recommendations. The implementation of any or all recommendations is solely at the discretion of the
client. While these individuals endeavor at all times to put the interest of the clients first as part of
PCG's fiduciary duty, clients should be aware that the receipt of additional compensation itself creates
a conflict of interest, and may affect the judgment of these individuals when making recommendations.
The advisory services offered by PCG are entirely separate and distinct from (though complementary
to) the advisory services of these broker-dealers. The associated persons of PCG do not provide
investment advisory services on these broker-dealers' behalf. These broker-dealers do not warrant the
sources of information, investment strategies, or the contents of any information provided by PCG.
Insurance Agents
Certain investment adviser representatives associated with PCG, in their individual capacities, are also
licensed insurance agents with various insurance companies, and in such capacity, may recommend,
on a fully disclosed commission basis, the purchase of certain insurance products. While PCG does
not sell such insurance products to its investment advisory clients, PCG does permit these investment
adviser representatives, in their individual capacities as licensed insurance agents, to sell insurance
products to its investment advisory clients. A conflict of interest exists to the extent that PCG
recommends the purchase of insurance products where individuals associated with PCG receive
insurance commissions or other additional compensation.
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Investment Adviser Representatives
Certain investment adviser representatives associated with PCG may be investment adviser
representatives of First Allied Advisory Services, Inc., an unaffiliated registered investment adviser. In
limited circumstances, and when appropriate, these individuals may recommend that you use the
investment advisory services of First Allied Advisory Services, Inc. If you utilize the advisory services of
First Allied Advisory Services, Inc., these individuals may receive additional fees or other
compensation in their separate capacity as an investment adviser representative of First Allied
Advisory Services, Inc.. These fees would be in addition to any fees charged for the advisory services
provided through Private Client Group Asset Management.
Recommendation of Other Advisers
PCG may recommend that you use a third party adviser ("MM") based on your needs and
suitability. PCG will receive compensation from the MM for recommending that you use their services.
These compensation arrangements present a conflict of interest because we have a financial incentive
to recommend the services of the third party adviser. You are not obligated, contractually or otherwise,
to use the services of any MM we recommend. Prior to introducing Pennsylvania clients to another
investment adviser, PCG will be responsible for determining whether the investment advisory firm is
properly licensed, notice filed, or exempt from registration with the Department. Total fees will not
exceed 3% of assets under management.
Description of Our Code of Ethics
We strive to comply with applicable laws and regulations governing our practices. Therefore, our Code
of Ethics includes guidelines for professional standards of conduct for persons associated with our
firm. Our goal is to protect your interests at all times and to demonstrate our commitment to our
fiduciary duties of honesty, good faith, and fair dealing with you. All persons associated with our firm
are expected to adhere strictly to these guidelines. Persons associated with our firm are also required
to report any violations of our Code of Ethics. Additionally, we maintain and enforce written policies
reasonably designed to prevent the misuse or dissemination of material, non-public information about
you or your account holdings by persons associated with our firm. Clients or prospective clients may
obtain a copy of our Code of Ethics by contacting us at the telephone number on the cover page of this
brochure.
Participation or Interest in Client Transactions
PCG or individuals associated with PCG may, as a broker or agent, effect securities transactions for
compensation for clients. Individuals associated with PCG are also registered representatives of First
Allied Advisory Services, Inc., a FINRA registered broker-dealer. To the extent that clients wish these
individuals to implement any recommendations made by PCG, the purchase or sale of any securities in
conjunction with the implementation of such recommendations is made through First Allied Advisory
Services, Inc.. Clients are free to implement PCG's recommendations though any broker-dealer that
they choose.
PCG or individuals associated with PCG may buy or sell securities that it also recommends to clients.
As this situation may represent a conflict of interest, PCG has established the following restrictions in
order to ensure its fiduciary responsibilities:
• A member or employee of PCG shall not buy or sell securities for their personal portfolio(s)
where their decision is substantially derived, in whole or in part, by reason of his/her
employment unless the information is also available to the investing public upon reasonable
inquiry. No person of PCG shall prefer his/her own interest to that of the advisory client.
• PCG maintains a list of all securities holdings for itself and anyone associated with this advisory
practice with the access to advisory recommendations. These holdings are reviewed on a
regular basis by David Johnson, Manager of PCG.
• PCG emphasizes the unrestricted right of the client to decline to implement any advice
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rendered.
• PCG requires that all individuals must act in accordance with all applicable federal & state
regulations governing registered investment advisory practices.
• Any individual not in observance of the above may be subject to termination.
Review of Accounts
Reviewers:
• David W. Johnson, Managing Manager
• W. Gary Langenhahn, Investment Adviser Representative
Separately Managed Account Program
Accounts are reviewed no less frequently than annually. Accounts are reviewed in the context of each
client's stated investment objectives and guidelines, ensuring that the structure of the client's portfolio
is coordinated with these objectives. In addition, investment returns will be measured against the
appropriate benchmarks in each asset class. More frequent reviews may be triggered by material
changes in variables such as the client's individual circumstances, or the market, political or economic
environment.
Clients will receive statements at least quarterly. Clients may also receive reports directly from the
independent money manager and should consult the independent money manger's disclosure
brochure for additional information on the types and frequency of reports.
Mutual Fund Wrap Fee Program
While the underlying securities within Wrap Fee Program accounts are continuously monitored, these
accounts are reviewed no less frequently than annually. Accounts are reviewed in the context of each
client's stated investment objectives and guidelines, ensuring that the structure of the portfolio is
coordinated with these objectives. More frequent reviews may be triggered by material changes in
variables such as the client's individual circumstances, or the market, political or economic
environment. PCG will provide clients with quarterly evaluation reports analyzing the performance of
the clients' accounts in relation to various market indices.
Client Referrals and Other Compensation
We do not receive any compensation from any third party in connection with providing investment
advice to you nor do we compensate any individual or firm for client referrals.
Proxy Voting
PCG does not vote proxies on behalf of its clients. Therefore, the client that maintains exclusive
responsibility for: (1) directing the manner in which proxies solicited by issuers of securities beneficially
owned by the client shall be voted and (2) making all elections relative to any mergers, acquisitions,
tender offers, bankruptcy proceeding or other types of events pertaining to the client's investment
assets. Clients will receive proxy materials directly from the account custodian. (PCG and/or the client
shall instruct each custodian of the assets to forward to the client copies of all proxies and shareholder
communications relating to the client's investment assets.) Clients can contact David Johnson,
Managing Member of PCG, at (908) 719-3024 if they have questions regarding a particular solicitation.
Class Action Settlements
Although PCG has discretion over client accounts, it will not be responsible for handling client claims in
class action lawsuits or similar settlements involving securities owned by the client. Clients will receive
the paperwork for such claims directly from their account custodians. Each client should verify with
their custodian or other account administrator whether such claims are being made on the client's
behalf by the custodian or if the client is expected to file such claims directly.
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Financial Information
Prepayment of Fees
Because PCG does not require or accept prepayment of more than $500 in fees six months or more in
advance, PCG is not required include a balance sheet with this disclosure brochure.
Financial Condition
PCG does not have any adverse financial conditions to disclose.
Bankruptcy
PCG has never been the subject of a bankruptcy petition.
Client Complaints
Clients may contact David Johnson, Managing Member of PCG, at (908) 719-3024 to submit a
complaint. Written complaints should be sent to PCG Asset Management, LLC, 240 Main Street
Building D Suite 200 Gladstone, NJ 07934
Custody
PCG is deemed to have limited custody only because PCG deducts its fees directly from client
accounts via a qualified custodian.. PCG will not have physical custody of any assets in the client's
account except as permitted for payment of advisory fees. Custody of client assets will be maintained
with the independent custodian selected by the client. Clients will be solely responsible for paying all
fees or charges of the custodian. Clients will authorize PCG to give the custodian instructions for the
purchase, sale, conversion, redemption, exchange or retention of any security, cash or cash equivalent
or other investment for the client's account. Clients will receive directly from the custodian at least
quarterly a statement showing all transactions occurring in the client's account during the period
covered by the account statement, and the funds, securities and other property in the client's account
at the end of the period. Clients are urged to carefully review the account statement sent by the broker-
dealer/custodian and to compare the account statement provided by the broker-dealer/custodian with
any statements provided by PCG.
We will deduct our fee directly from your account through the qualified custodian holding your funds
and securities. We will deduct our advisory fee only when the following requirements are met:
• You provide our firm with written authorization permitting the fees to be paid directly from your
account held by the qualified custodian.
• We send you an invoice showing the amount of the fee, the value of the assets on which the
fee is based, the time period covered by the fee, and the specific manner in which the fee was
calculated.
• We send a written notice to the qualified custodian of the amount of the fee to be deducted from
your account.
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