Overview
- Headquarters
- Canoga Park, CA
- Total Firm Assets
- $93 million
- Average High-Net-Worth Client Portfolio Size
- $1.9 million
Fee Structure
Primary Fee Schedule (PFP FORM ADV PART 2A BROCHURE)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $1,000,000 | 1.00% |
| $1,000,001 | $2,000,000 | 0.85% |
| $2,000,001 | $5,000,000 | 0.75% |
| $5,000,001 | and above | 0.50% |
Minimum Annual Fee: $10,000
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $10,000 | 1.00% |
| $5 million | $41,000 | 0.82% |
| $10 million | $66,000 | 0.66% |
| $50 million | $266,000 | 0.53% |
| $100 million | $516,000 | 0.52% |
Clients
- High-Net-Worth Share of Firm Assets
- 73.66%
- Number of High-Net-Worth Clients
- 37
- Total Client Accounts
- 300
- Discretionary Accounts
- 300
Services Offered
Services: Financial Planning, Portfolio Management for Individuals
Regulatory Filings
- SEC CRD Number
- 317288
Primary Brochure: PFP FORM ADV PART 2A BROCHURE (2026-05-04)
View Document Text
Item 1: Cover Page
Peak Financial Planning, LLC
Form ADV Part 2A – Firm Brochure
21201 Victory Blvd Suite 215, Canoga Park, California 91303
818-600-6099
April 28, 2026
This Brochure provides information about the qualifications and business practices of Peak Financial
Planning, LLC, “PFP”. If you have any questions about the contents of this Brochure, please contact us at
818-600-6099 or by email at eric@thepeakfp.com. The information in this Brochure has not been approved
or verified by the United States Securities and Exchange Commission or by any state securities authority.
Peak Financial Planning, LLC is registered as an Investment Adviser with the State of California.
Registration of an Investment Adviser does not imply any level of skill or training.
Additional information about PFP is available on the SEC’s website at www.adviserinfo.sec.gov, which can
be found using the firm’s identification number, 317288.
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Item 2: Material Changes
The last annual update of this Brochure was filed on March 13, 2026, since this filing, material changes
were made to the brochure.
• Updated Onboarding and Refund Policy:
ITEM 5: Fees and Compensation
• Meeting Rescheduling and Forfeiture:
We have implemented a new policy regarding
client onboarding requirements and deposit refunds (Item 5). Clients are now required to
reach "Onboarding Complete" status within 21 days of the engagement start date to maintain
eligibility for our satisfaction guarantee and deposit refunds.
We have clarified our rescheduling policy. Clients are
• Minimum Annual Fee:
permitted one reschedule for the Plan Proposal meeting. A second reschedule or failure to
attend will result in the immediate termination of the engagement and forfeiture of the initial
deposit as compensation for the Firm’s lost planning capacity.
We have included that if a client’s assets under management with the
Advisor are less than One Million Dollars ($1,000,000) the client will be charged a minimum annual
advisory fee of Ten Thousand Dollars ($10,000).
• Discretionary Policy:
ITEM 16: Investment Discretion
We use Nitrogen account linking specifically to determine risk tolerance
for discretionary management.
In the future, any material changes made during the year will be reported here.
From time to time, we may amend this Brochure to reflect changes in our business practices, changes
in regulations, and routine annual updates as required by securities regulators. Either this complete
Brochure or a Summary of Material Changes shall be provided to each Client annually and if a material
change occurs in the business practices of Peak Financial Planning.
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Item 3: Table of Contents
Contents
1
2
Item 1: Cover Page
3
Item 2: Material Changes
4
Item 3: Table of Contents
6
Item 4: Advisory Business
9
Item 5: Fees and Compensation
9
Item 6: Performance-Based Fees and Side-By-Side Management
9
Item 7: Types of Clients
12
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
12
Item 9: Disciplinary Information
13
Item 10: Other Financial Industry Activities and Affiliations
14
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
16
Item 12: Brokerage Practices
16
Item 13: Review of Accounts
17
Item 14: Client Referrals and Other Compensation
17
Item 15: Custody
17
Item 16: Investment Discretion
Item 18: Financial Information
3
Description of Advisory Firm
Item 4: Advisory Business
Peak Financial Planning (hereinafter referred to as “PFP”, “we”, “firm”, and “us”) is registered as an
Investment Adviser with the Securities and Exchange Commission (“SEC”). We were founded in October
2021. As of January 2026, Peak Financial Planning Holdco is the principal owner of PFP. Eric Amzalag is the
Types of Advisory Services
principal owner of Peak Financial Planning Holdco and is the Chief Compliance Officer of PFP.
Investment Management Services
We are in the business of managing individually tailored investment portfolios. Our firm provides continuous
advice to a Client regarding the investment of Client funds based on the individual needs of the Client.
Through personal discussions in which goals and objectives based on a Client's particular circumstances are
established, we develop a Client's personal investment policy or an investment plan with an asset allocation
target and create and manage a portfolio based on that policy and allocation targets. We will also review and
discuss a Client’s prior investment history, as well as family composition and background.
Account supervision is guided by the stated objectives of the Client (e.g., maximum capital appreciation,
growth, income, or growth and income), as well as tax considerations. Clients may impose reasonable
Financial Planning Services
restrictions on investing in certain securities, types of securities, or industry sectors.
Financial planning involves an evaluation of a Client's current and future financial state by using currently
known variables to predict future cash flows, asset values, and withdrawal plans. The key defining aspect of
financial planning is that through the financial planning process, all questions, information, and analysis will
be considered as they affect and are affected by the entire financial and life situation of the Client. Clients
purchasing this service will receive a written or an electronic report, providing the Client with a detailed
financial plan designed to achieve his or her stated financial goals and objectives.
● Business Planning:
In general, the financial plan will address some or all of the following areas of concern. The Client and PFP
will work together to select specific areas to cover. These areas may include, but are not limited to, the
following:
● Cash Flow and Debt Management
We provide consulting services for Clients who currently operate their own
business, are considering starting a business, or are planning for an exit from their current business.
Under this type of engagement, we work with you to assess your current situation, identify your
objectives, and develop a plan aimed at achieving your goals.
● College Savings
: We will conduct a review of your income and expenses to
determine your current surplus or deficit along with advice on prioritizing how any surplus should
be used or how to reduce expenses if they exceed your income. Advice may also be provided on which
debts to pay off first based on factors such as the interest rate of the debt and any income tax
ramifications. We may also recommend what we believe to be an appropriate cash reserve that
should be considered for emergencies and other financial goals, along with a review of accounts (such
as money market funds) for such reserves, plus strategies to save desired amounts.
: Includes projecting the amount that will be needed to achieve college or other post-
secondary education funding goals, along with advice on ways for you to save the desired amount.
Recommendations as to savings strategies are included, and, if needed, we will review your financial
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● Employee Benefits Optimization
picture as it relates to eligibility for financial aid or the best way to contribute to grandchildren (if
appropriate).
● Estate Planning
: We will provide review and analysis as to whether you, as an
employee, are taking the maximum advantage possible of your employee benefits. If you are a
business owner, we will consider and/or recommend the various benefit programs that can be
structured to meet both business and personal retirement goals.
● Financial Goals
: This usually includes an analysis of your exposure to estate taxes and your current
estate plan, which may include whether you have a will, powers of attorney, trusts, and other related
documents. Our advice also typically includes ways for you to minimize or avoid future estate taxes
by implementing appropriate estate planning strategies such as the use of applicable trusts. We
always recommend that you consult with a qualified attorney when you initiate, update, or complete
estate planning activities. We may provide you with contact information for attorneys who specialize
in estate planning when you wish to hire an attorney for such purposes. From time-to-time, we will
participate in meetings or phone calls between you and your attorney with your approval or request.
●
: We will help Clients identify financial goals and develop a plan to reach them. We
will identify what you plan to accomplish, what resources you will need to make it happen, how much
Investment Analysis
time you will need to reach the goal, and how much you should budget for your goal.
● Retirement Planning
: This may involve developing an asset allocation strategy to meet Clients’
financial goals and risk tolerance, providing information on investment vehicles and strategies,
reviewing employee stock options, as well as assisting you in establishing your own investment
account at a selected broker/dealer or custodian. The strategies and types of investments we may
recommend are further discussed in Item 8 of this brochure.
: Our retirement planning services typically include projections of your
likelihood of achieving your financial goals, typically focusing on financial independence as the
primary objective. For situations where projections show less than the desired results, we may make
recommendations, including those that may impact the original projections by adjusting certain
variables (e.g., working longer, saving more, spending less, taking more risk with investments).
● Risk Management:
If you are near retirement or already retired, advice may be given on appropriate distribution
strategies to minimize the likelihood of running out of money or having to adversely alter spending
during your retirement years.
● Tax Planning Strategies:
A risk management review includes an analysis of your exposure to major risks
that could have a significant adverse impact on your financial picture, such as premature death,
disability, property and casualty losses, or the need for long-term care planning. Advice may be
provided on ways to minimize such risks and about weighing the costs of purchasing insurance
versus the benefits of doing so and, likewise, the potential cost of not purchasing insurance (“self-
insuring”).
Advice may include ways to minimize current and future income taxes as
a part of your overall financial planning picture. For example, we may make recommendations on
which type of account(s) or specific investments should be owned based in part on their “tax
efficiency,” with the consideration that there is always a possibility of future changes to federal, state
or local tax laws and rates that may impact your situation.
We recommend that you consult with a qualified tax professional before initiating any tax planning
strategy, and we may provide you with contact information for accountants or attorneys who
specialize in this area if you wish to hire someone for such purposes. We will participate in meetings
or phone calls between you and your tax professional with your approval.
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Financial Planning Services are offered on an Comprehensive engagement.
Comprehensive Financial Planning
This service involves working one-on-one with a planner over an
extended period of time. By paying a fixed monthly fee, Clients get to work with a planner who will work
with them to develop and implement their plan. The planner will monitor the plan, recommend any changes
and ensure the plan is up to date.
Upon engaging us for financial planning, a Client will be taken through establishing their goals and values
around money. They will be required to provide information to help complete the following areas of analysis:
net worth, cash flow, credit scores/reports, employee benefit, retirement planning, investments, college
planning, and estate planning. Once the Client's information is reviewed, their plan will be built and analyzed,
and then the findings, analysis and potential changes to their current situation will be reviewed with the
Client. Clients subscribing to this service will receive a written or an electronic report, providing the Client
with a detailed financial plan designed to achieve his or her stated financial goals and objectives. If a follow-
up meeting is required, we will meet at the Client's convenience. The plan and the Client's financial situation
and goals will be monitored throughout the year and follow-up phone calls and emails will be made to the
Client Tailored Services and Client Imposed Restrictions
Client to confirm that any agreed upon action steps have been carried out.
We consult with clients initially and through the duration of their engagement with us, to determine risk
tolerance, time horizon and other factors that may impact on the clients’ investment and/or planning needs.
We ensure that clients’ investment and planning recommendations are suitable for their needs, goals,
objectives, and risk tolerance.
Clients are able to specify, within reason, any limitations they would like to place on discretionary authority
as it pertains to individual securities and/or sectors that will be traded in their account. All such requests
Wrap Fee Programs
must be provided to PFP in writing. PFP will notify Clients if they are unable to accommodate any requests.
Assets under Management
We do not participate in wrap fee programs.
PFP currently reports $93,000,000 in discretionary and $0 in non-discretionary Assets Under Management.
CCR Section 260.235.2 Disclosure
Assets Under Management were calculated as of February 2025.
For Clients who receive our Financial Planning services, we must state when a conflict exists between the
interests of our firm and the interests of our Client. The Client is under no obligation to act upon our
recommendation. If the Client elects to act on any of the recommendations, the Client is under no obligation
to effect the transaction through our firm.
Item 5: Fees and Compensation
Please note, unless a client has received this brochure at least 48 hours prior to signing an investment
advisory and/or a Financial Planning Agreement (collectively, “Client Contract”), the Client Contract may be
terminated by the Client within five (5) business days of signing the Client Contract without incurring any
fees. How we are paid depends on the type of advisory services we provide. Below is a brief description of
our fees, however, you should review your executed Client Contract for more detailed information regarding
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the exact fees you will be paying.
Investment Management Services
Annual Advisory Fee
Our standard advisory fee is based on the market value of the assets under management and is calculated as
follows: Account Value
$0 - $999,999.99
$1,000,000 - $1,999,999.99
0.85%
1.00%*
0.75%
$2,000,000 - $4,999,999.99
$5,000,000 and above
0.5%
* Minimum Annual Fee. If Client’s assets under management with the Advisor are less than One Million
Dollars ($1,000,000), Client will be charged a minimum annual advisory fee of Ten Thousand Dollars
($10,000), in lieu of the fee that would otherwise be calculated under the tiered fee schedule above. The
minimum annual fee will be billed monthly in arrears at a rate of $833.33 per month and is not prorated
based on account value. Beginning with the first billing period after Client’s assets under management with
the Advisor reach or exceed One Million Dollars ($1,000,000), Client’s advisory fee will be calculated under
the tiered fee schedule above rather than the minimum annual fee. If Client’s assets under management
subsequently fall below $1,000,000, the minimum annual fee will resume beginning with the next billing
period, except where the decline in assets results from Client-directed withdrawals or market depreciation
occurring during an active billing period, in which case the fee in effect at the start of that billing period will
continue through its end. Client acknowledges that the minimum annual fee may, depending on Client’s
assets under management, represent a higher effective percentage of assets than the tiered fee schedule
would otherwise produce, and that advisory services may be available from other firms at a lower cost. Client
has had the opportunity to review alternative fee arrangements and agrees that the minimum annual fee is
reasonable in light of the services to be provided.
The annual fees are negotiable and are prorated and paid in arrears on a monthly basis. The advisory fee is
a tiered fee and is calculated by assessing the percentage rates using the predefined levels of assets as shown
in the above chart and applying the fee to the account value as of the last day of the previous month. We
calculate period-end account values after all dividends settle in the account, therefore, the account value used
to calculate advisory fees may differ from that of the custodial account statement. For clients that custody
their funds at Altruist Financial LLC, the fees will be calculated on a monthly ending balance and charged on
a monthly basis for the prior month. Our billing invoice will indicate the total account value used to calculate
the advisory fee. No increase in the annual fee shall be effective without agreement from the Client by signing
a new agreement or amendment to their current advisory agreement.
Advisory fees are directly debited from Client accounts, or the Client may choose to pay by check. Accounts
initiated or terminated during a calendar month will be charged a prorated fee based on the amount of time
remaining in the billing period. An account may be terminated with written notice at least 30 calendar days
in advance. Since fees are paid in arrears, no refund will be needed upon termination of the account.
Financial Planning Services
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• Comprehensive Financial Planning
• Payment and Refund of Planning Deposits
The initial Comprehensive Financial Planning fee is for the
development and delivery of the financial plan. The engagement is 4 months in duration and consists
of an upfront charge of $4,000 and monthly fee that is paid in advance at the rate of $1,000 per month.
At no time do we require prepayment of fees 6 or more months in advance of delivering the requested
services. Fees for this service may be paid by electronic funds transfer or credit card. This service
may be terminated with 30 days’ notice. Fees will be refunded in full if client is unhappy with the
results of the financial plan
To begin a financial planning engagement, clients are required to pay an initial deposit of $4,000. This
deposit is subject to specific refund and forfeiture policies based on the client’s participation in the
onboarding process:
○ Onboarding Requirements: To ensure timely delivery of services, clients must reach
"Onboarding Complete" status within 21 days of starting the engagement. This includes providing
all requested documents, expense worksheets, goals questionnaires, and linking accounts via
Nitrogen.
○ Refund Eligibility: Our "Satisfaction Guarantee" and any subsequent refund of the initial deposit
are strictly contingent upon the client completing the onboarding requirements within the 21-day
window. Failure to complete onboarding within this timeframe results in the forfeiture of the
deposit.
○ Meeting Rescheduling & Cancellation: We manage our planning services based on a fixed
monthly capacity. Because a rescheduled meeting displaces our ability to serve other clients, we
allow only one (1) reschedule of the Plan Proposal meeting.
■
If a client reschedules, attempts to reschedule, or fails to attend the Plan Proposal meeting
a second time, the engagement will be terminated, and the full deposit will be forfeited as
liquidated damages for the loss of planning capacity.
■
If the Firm must reschedule a meeting because the client failed to provide necessary
information or complete onboarding, it will be counted as a client-initiated reschedule.
• Exceptions to Forfeiture
At our sole discretion, we may waive the forfeiture of a deposit or extend onboarding deadlines for
significant life events, such as a death in the family, serious illness or injury, natural disasters, or previously
disclosed travel plans. All exception requests must be submitted in writing and may require supporting
documentation.
Other Types of Fees and Expenses
Our fees are exclusive of brokerage commissions, transaction fees, and other related costs and expenses
which may be incurred by the Client. Clients may incur certain charges imposed by custodians, brokers, and
other third parties such as custodial fees, deferred sales charges, odd-lot differentials, transfer taxes, wire
transfer, and electronic fund fees, and other fees and taxes on brokerage accounts and securities transactions.
Mutual fund and exchange-traded funds also charge internal management fees, which are disclosed in a
fund's prospectus. Such charges, fees, and commissions are exclusive of and in addition to our fee, and we
shall not receive any portion of these commissions, fees, and costs.
Item 12 further describes the factors that we consider in selecting or recommending broker-dealers for
Client’s transactions and determining the reasonableness of their compensation (e.g., commissions).
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We do not accept compensation for the sale of securities or other investment products including asset-based
CCR Section 260.238(j) Disclosure
sales charges or service fees from the sale of mutual funds.
Please note, lower fees for comparable services may be available from other sources.
We do not offer performance-based fees and do not engage in side-by-side management.
Item 6: Performance-Based Fees and Side-By-Side
Management
Item 7: Types of Clients
We provide financial planning and portfolio management services to individuals, high net-worth individuals
and corporations or other businesses.
We do not have a minimum account size requirement.
Modern Portfolio Theory
Item 8: Methods of Analysis, Investment Strategies
and Risk of Loss
•
The underlying principles of MPT are:
•
Investors are risk averse. The only acceptable risk is that which is adequately compensated by an
expected return. Risk and investment return are related and an increase in risk requires an increased
expected return.
•
Markets are efficient. The same market information is available to all investors at the same time. The
market prices every security fairly based upon this equal availability of information.
•
The design of the portfolio as a whole is more important than the selection of any particular security.
The appropriate allocation of capital among asset classes will have far more influence on long-term
portfolio performance than the selection of individual securities.
•
Investing for the long term (preferably longer than ten years) becomes critical to investment success
because it allows the long-term characteristics of the asset classes to surface.
Strategic Asset Allocation
Increasing diversification of the portfolio with lower correlated asset class positions can decrease
portfolio risk. Correlation is the statistical term for the extent to which two asset classes move in
tandem or opposition to one another.
In addition to MPT, Strategic Asset Allocation is a focus of our investment strategy. In the portfolio
construction process, we focus not only on asset classes such as equities, fixed income, and cash, but also on
investment strategy styles such as fundamental, quantitative, active, and passive. We believe that
diversification across both asset classes and investment strategies is critical for achieving an attractive
reward-to-risk ratio in the portfolio. We employ both strategic and tactical asset allocation approaches.
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Through strategic asset allocation, we construct our long-term target weights for asset classes and strategies
based on the client’s time horizon, risk tolerance, and required rate of return to meet his or her financial
goals. Through tactical asset allocation approaches, we may deviate from target long-term weights
established according to our strategic asset allocation approach within tolerance ranges based on our return
Short-Term Strategy
expectations for asset classes and investment strategies at a given point in the market cycle.
A short-term strategy involves the purchase of securities with the idea of selling them within a relatively
short time, typically a year or less. This strategy is done in an attempt to take advantage of conditions that
Hedging Strategy
result in market fluctuations in the securities purchased.
A hedging strategy uses certain instruments such as options and certain ETFs to limit or reduce investment
risk; however, this strategy can also be expected to limit or reduce the potential for profit or result in losses.
Certain hedging transactions can involve the use of leverage, which could result in losses exceeding the
Material Risks Involved
amount committed in the transaction.
All investing strategies involve risk and may result in a loss of your original investment which you
Investing in any securities involves risk and may result in a loss of your
should be prepared to bear.
original investment which you should be prepared to bear.
Many of these risks apply equally to stocks,
bonds, commodities, and any other investment or security. Material risks associated with our investment
Market Risk:
strategies are listed below.
Market risk involves the possibility that an investment’s current market value will fall because
of a general market decline, reducing the value of the investment regardless of the operational success of the
Strategy Risk:
issuer’s operations or its financial condition.
Small and Medium Cap Company Risk:
The Adviser’s investment strategies and/or investment techniques may not work as intended.
Securities of companies with small and medium market
capitalizations are often more volatile and less liquid than investments in larger companies. Small and
medium cap companies may face a greater risk of business failure, which could increase the volatility of the
Turnover Risk:
Client’s portfolio.
At times, the strategy may have a portfolio turnover rate that is higher than other strategies.
A high portfolio turnover would result in correspondingly greater brokerage commission expenses and may
result in the distribution of additional capital gains for tax purposes. These factors may negatively affect the
Interest Rate Risk:
account’s performance.
Bond (fixed income) prices generally fall when interest rates rise, and the value may fall
below par value or the principal investment. The opposite is also generally true: bond prices generally rise
when interest rates fall. In general, fixed income securities with longer maturities are more sensitive to these
Legal or Legislative Risk
price changes. Most other investments are also sensitive to the level and direction of interest rates.
: Legislative changes or Court rulings may impact the value of investments, or the
Inflation
securities’ claim on the issuer’s assets and finances.
: Inflation may erode the buying power of your investment portfolio, even if the dollar value of your
Short-Term Purchases:
investments remains the same.
Short-term purchases can incur more trading and brokerage costs in the form of
increased commissions and transaction costs and increased tax obligations on the gains of a security’s value.
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A short-term strategy runs the risk that certain anticipated market movements do not occur, resulting in the
Risks Associated with Securities
client holding a security for longer than intended.
Apart from the general risks outlined above which apply to all types of investments, specific securities may
Common stocks
have other risks.
may go up and down in price quite dramatically, and in the event of an issuer’s bankruptcy
or restructuring could lose all value. A slower-growth or recessionary economic environment could have an
Exchange Traded Funds
adverse effect on the price of all stocks.
prices may vary significantly from the Net Asset Value due to market conditions.
Certain Exchange Traded Funds may not track underlying benchmarks as expected. ETFs are also subject to
the following risks: (i) an ETF’s shares may trade at a market price that is above or below their net asset
value; (ii) the ETF may employ an investment strategy that utilizes high leverage ratios; or (iii) trading of an
ETF’s shares may be halted if the listing exchange’s officials deem such action appropriate, the shares are de-
listed from the exchange, or the activation of market-wide “circuit breakers” (which are tied to large
decreases in stock prices) halts stock trading generally. The Adviser has no control over the risks taken by
Mutual Funds
the underlying funds in which the Clients invest.
: When a Client invests in open-end mutual funds or ETFs, the Client indirectly bears its
proportionate share of any fees and expenses payable directly by those funds. Therefore, the Client will incur
higher expenses, many of which may be duplicative. In addition, the Client's overall portfolio may be affected
by losses of an underlying fund and the level of risk arising from the investment practices of an underlying
Options:
fund (such as the use of derivatives).
1. Market Risk:
Before engaging in options trading, it is essential to understand and acknowledge the inherent risks
associated with this type of investment. Options are complex financial instruments and trading them involves
substantial risk. The following risk disclosure statement is intended to provide you with an overview of the
potential risks involved in options trading:
2. Limited Duration:
Options derive their value from underlying assets such as stocks, indices, or
commodities. The prices of these underlying assets can fluctuate significantly due to various factors,
including economic events, geopolitical developments, and market sentiment. As a result, the value
of your options contract can rise or fall rapidly, leading to potential losses.
3. Leverage and Magnified Losses:
Most options have a finite expiration date. If the option expires worthless or out
of the money, you may lose your entire investment, including any premiums paid for the option
contract.
4. Volatility Risk:
Options trading allows you to control a larger position with a
relatively small investment. While leverage can amplify profits, it also magnifies losses. It is crucial
to understand that you can lose more than your initial investment when trading options, particularly
when using leverage.
5. Intrinsic Value vs. Time Value:
Options are sensitive to changes in volatility. An increase in market volatility can
lead to higher option premiums but may also increase the likelihood of significant price swings,
potentially causing losses if the market moves against your position.
Options have two components: intrinsic value (the difference
between the option's strike price and the current market price of the underlying asset) and time value
(the additional premium attributed to the option's time until expiration). As an option approaches
its expiration date, time value diminishes, potentially affecting the option's profitability.
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6. Complex Strategies:
7. Assignment Risk:
Advanced options strategies, such as spreads and combinations, can be
intricate and challenging to understand fully. It is crucial to have a comprehensive understanding of
these strategies before using them, as they may involve multiple options contracts and complex risk
profiles.
8. Liquidity Risk:
If you sell options (e.g., writing covered calls or naked puts), you may be subject
to assignment, which means you are obligated to fulfill the terms of the contract. Assignment can
occur at any time before the option's expiration, potentially leading to unexpected obligations.
9. Regulatory Risks:
Some options may have limited trading volume and liquidity, making it challenging
to execute orders at desired prices. This lack of liquidity can result in wider bid-ask spreads and
potentially higher transaction costs.
Options trading is subject to regulatory oversight, and changes in regulations can
impact trading rules and margin requirements. It is essential to stay informed about regulatory
Risk Tolerance and Investment Goals:
changes that may affect your options trading activities.
10.
It is imperative to assess your risk tolerance and align your
options trading strategies with your investment goals. Diversification and risk management
techniques should be integral parts of your trading plan.
Criminal or Civil Actions
Item 9: Disciplinary Information
Administrative Enforcement Proceedings
PFP and its management have not been involved in any criminal or civil action.
Self-Regulatory Organization Enforcement Proceedings
PFP and its management have not been involved in administrative enforcement proceedings.
PFP and its management have not been involved in legal or disciplinary events that are material to a Client’s
or prospective Client’s evaluation of PFP or the integrity of its management, nor have any management
persons been subject to any self-regulatory organization (SRO) proceedings.
Item 10: Other Financial Industry Activities and
Affiliations
Neither Peak Financial Planning nor any PFP employee are registered, or have an application pending to
register, as a broker-dealer or a registered representative of a broker-dealer.
Neither Peak Financial Planning nor any PFP employee are registered, or have an application pending to
register, as a futures commission merchant, commodity pool operator or a commodity trading advisor.
Peak Financial Planning does not have any related parties. As a result, we do not have a relationship with any
related parties.
Peak Financial Planning only receives compensation directly from Clients. We do not receive compensation
Recommendations or Selections of Other Investment Advisers
from any outside source. We do not have any conflicts of interest with any outside party.
PFP does not recommend Clients to Turnkey Asset Management Programs to manage their accounts.
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Disclosure of Material Conflicts
All material conflicts of interest under CCR Section 260.238(k) are disclosed regarding PFP, its
representatives or any of its employees, which could be reasonably expected to impair the rendering of
unbiased and objective advice.
Item 11: Code of Ethics, Participation or Interest in
Client Transactions and Personal Trading
As a fiduciary, our firm and its associates have a duty of utmost good faith to act solely in the best interests
of each Client. Our Clients entrust us with their funds and personal information, which in turn places a high
standard on our conduct and integrity. Our fiduciary duty is a core aspect of our Code of Ethics and represents
the expected basis of all of our dealings. The firm also accepts the obligation not only to comply with the
mandates and requirements of all applicable laws and regulations but also to take responsibility to act in an
Code of Ethics Description
ethical and professionally responsible manner in all professional services and activities.
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This code does not attempt to identify all possible conflicts of interest, and literal compliance with each of its
specific provisions will not shield associated persons from liability for personal trading or other conduct that
violates a fiduciary duty to advisory Clients. A summary of the Code of Ethics' Principles is outlined below.
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Integrity - Associated persons shall offer and provide professional services with integrity.
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Objectivity - Associated persons shall be objective in providing professional services to Clients.
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Competence - Associated persons shall provide services to Clients competently and maintain the
necessary knowledge and skill to continue to do so in those areas in which they are engaged.
•
Fairness - Associated persons shall perform professional services in a manner that is fair and
reasonable to Clients, principals, partners, and employers, and shall disclose conflict(s) of interest in
providing such services.
•
Confidentiality - Associated persons shall not disclose confidential Client information without the
specific consent of the Client unless in response to proper legal process, or as required by law.
•
Professionalism - Associated persons' conduct in all matters shall reflect the credit of the profession.
Diligence - Associated persons shall act diligently in providing professional services.
We periodically review and amend our Code of Ethics to ensure that it remains current, and we require all
firm access persons to attest to their understanding of and adherence to the Code of Ethics at least annually.
Investment Recommendations Involving a Material Financial Interest and Conflicts of
Our firm will provide a copy of its Code of Ethics to any Client or prospective Client upon request.
Interest
Neither our firm, its associates or any related person is authorized to recommend to a Client or effect a
transaction for a Client, involving any security in which our firm or a related person has a material financial
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of Interest
interest, such as in the capacity as an underwriter, adviser to the issuer, etc.
Our firm and its “related persons” do not invest in the same securities, or related securities, e.g., warrants,
options or futures, which we recommend to Clients.
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Trading Securities At/Around the Same Time as Client’s Securities
Because our firm and its “related persons” do not invest in the same securities, or related securities, e.g.,
warrants, options or futures, which we recommend to Clients, we do not trade in securities at or around the
same time as Clients.
Factors Used to Select Custodians and/or Broker-Dealers
Item 12: Brokerage Practices
Specific custodian
Peak Financial Planning does not have any affiliation with Broker-Dealers.
recommendations are made to the Client based on their need for such services. We recommend custodians
based on the reputation and services provided by the firm.
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In recommending broker-dealers, we have an obligation to seek the “best execution” of transactions in Client
accounts. The determinative factor in the analysis of best execution is not the lowest possible commission
cost, but whether the transaction represents the best qualitative execution, taking into consideration the full
range of the broker-dealer’s services. The factors we consider when evaluating a broker-dealer for best
execution include, without limitation, the broker-dealer’s:
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Execution capability;
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Commission rate;
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Financial responsibility;
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Responsiveness and customer service;
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Custodian capabilities;
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Research services/ancillary brokerage services provided; and
Any other factors that we consider relevant.
With this in consideration, our firm recommends Charles Schwab & Co., Inc. (“Schwab”) or Altruist Financial
LLC (“Altruist”), independent and unaffiliated SEC registered broker-dealer firms and members of the
Financial Industry Regulatory Authority (“FINRA”) and the Securities Investor Protection Corporation
(“SIPC”). Although clients may request us to use a broker-dealer of their choosing, we generally recommend
that clients open brokerage accounts with Schwab or Altruist. We are not affiliated with Schwab or Altruist.
The Client will ultimately make the final decision of the Custodian to be used to hold the Client’s investments
1. Research and Other Soft-Dollar Benefits
by signing the selected broker-dealer’s account opening documentation.
Our qualified custodian(s) used for investment management may provide us with certain brokerage and
research products and services that qualify as “brokerage or research services” under Section 28(e) of the
Securities Exchange Act of 1934 (“Exchange Act”). This is commonly referred to as a “soft dollar”
arrangement. These research products and/or services will assist us in our investment decision making
process. Such research generally will be used to service all of our client accounts, but brokerage charges paid
2. Brokerage for Client Referrals
by the client may be used to pay for research that is not used in managing that specific client’s account.
We receive no referrals from a broker-dealer or third party in exchange for using that broker-dealer or third
3. Clients Directing Which Broker/Dealer/Custodian to Use
party.
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We do recommend a specific custodian for Clients to use, however, Clients may custody their assets at a
custodian of their choice. Clients may also direct us to use a specific broker-dealer to execute transactions.
By allowing Clients to choose a specific custodian, we may be unable to achieve the most favorable execution
The Custodian and Brokers We Use (Charles Schwab)
of Client transaction, and this may cost Clients money over using a lower-cost custodian.
The custodian and brokers we use maintain custody of your assets that we manage, although we may be
deemed to have limited custody of your assets due to our ability to withdraw fees from your account (see
Your brokerage and custody costs
Item 15 – Custody, below).
: For our clients’ accounts that Schwab maintains, Schwab generally does
not charge you separately for custody services but is compensated by charging you commissions or other
fees on trades that it executes or that settle into your Schwab account. Certain trades (for example, many
mutual funds and ETFs) may not incur Schwab commissions or transaction fees. Schwab is also compensated
Products and services available to us from Schwab
by earning interest on the uninvested cash in your account in Schwab’s Cash Features Program.
: Schwab Advisor Services is Schwab’s business
serving independent investment advisory firms like us. They provide our clients and us with access to their
institutional brokerage services (trading, custody, reporting and related services), many of which are not
typically available to Schwab retail customers. Schwab also makes available various support services. Some
of those services help us manage or administer our clients’ accounts, while others help us manage and grow
our business. Schwab’s support services are generally available on an unsolicited basis (we don’t have to
Services that benefit you
request them) and at no charge to us. Following is a more detailed description of Schwab’s support services:
: Schwab’s institutional brokerage services include access to a broad range of
investment products, execution of securities transactions, and custody of client assets. The investment
products available through Schwab include some to which we might not otherwise have access or that would
require a significantly higher minimum initial investment by our clients. Schwab’s services described in this
Services that may not directly benefit you
paragraph generally benefit you and your account.
: Schwab also makes available to us other products and services
that benefit us but may not directly benefit you or your account. These products and services assist us in
managing and administering our clients’ accounts. They include investment research, both Schwab’s own
and that of third parties. We may use this research to service all or a substantial number of our clients’
accounts, including accounts not maintained at Schwab. In addition to investment research, Schwab also
makes available software and other technology that:
Services that generally benefit only us:
• provide access to client account data (such as duplicate trade confirmations and account statements)
• facilitate trade execution and allocate aggregated trade orders for multiple client accounts
• provide pricing and other market data
• facilitate payment of our fees from our clients’ accounts
• assist with back-office functions, recordkeeping, and client reporting
Schwab also offers other services intended to help us manage and
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further develop our business enterprise. These services include:
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Educational conferences and events
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Consulting on technology, compliance, legal, and business needs
Publications and conferences on practice management and business succession
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We do not require that you maintain your account with Schwab, based on our interest in receiving Schwab’s
services that benefit our business and Schwab’s payment for services for which we would otherwise have to
pay rather than based on your interest in receiving the best value in custody services and the most favorable
execution of your transactions. This is a potential conflict of interest. We believe, however, that our selection
of Schwab as custodian and broker is in the best interests of our clients. Our selection is primarily supported
by the scope, quality, and price of Schwab’s services (see “How we select brokers/ custodians”) and not
The Custodian and Brokers We Use (Altruist)
Schwab’s services that benefit only us.
PFP offers investment advisory services through the custodial platform offered by Altruist Financial LLC
(“Altruist”), an unaffiliated SEC registered broker dealer and FINRA/SIPC member. Custody, clearing and
execution services are provided by Altruist Financial LLC as a self-clearing broker-dealer. PFP’s clients
establish brokerage accounts through Altruist. PFP maintains an institutional relationship with Altruist
whereby Altruist provides certain benefits to PFP, including a fully digital account opening process, a variety
of available investments, and integration with software tools that can benefit PFP and its clients. PFP is not
Aggregating (Block) Trading for Multiple Client Accounts
affiliated with Altruist. Altruist does not supervise PFP, its agents, activities, or its regulatory compliance.
We attempt to allocate trade executions in the most equitable manner possible, taking into consideration
current asset allocation and availability of funds using price averaging, proration, and consistently non-
arbitrary methods of allocation. We can aggregate orders in order to obtain best execution, to negotiate more
favorable commission rates, or to allocate equitably among our clients’ differences in prices and commission
or other transaction costs. In aggregated orders, transactions will be price-averaged and allocated among
our clients in proportion to the purchase and sale orders placed for each client account on any given day.
Item 13: Review of Accounts
Eric Amzalag, Owner and CCO of PFP, and PFP adviser representatives, will work with Clients to obtain
current information regarding their assets and investment holdings and will review this information as part
of our financial planning services. PFP does not provide specific reports to financial planning Clients, other
than financial plans.
Client accounts with the Investment Advisory Service will be reviewed regularly on an annual basis by Eric
Amzalag, Owner and CCO. The account is reviewed with regards to the Client’s investment policies and risk
tolerance levels. Events that may trigger a special review would be unusual performance, addition or
deletions of Client imposed restrictions, excessive draw-down, volatility in performance, or buy and sell
decisions from the firm or per Client's needs.
Clients will receive trade confirmations from the broker(s) for each transaction in their accounts as well as
monthly or quarterly statements and annual tax reporting statements from their custodian showing all
activity in the accounts, such as receipt of dividends and interest.
PFP will not provide written reports to Investment Management Clients.
Item 14: Client Referrals and Other Compensation
Outside of those listed above, we do not receive any economic benefit, directly or indirectly, from any third
party for advice rendered to our Clients. Nor do we, directly or indirectly, compensate any person who is not
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advisory personnel for Client referrals.
PFP does not accept custody of Client funds except in the instance of withdrawing Client fees.
Item 15: Custody
For Client accounts in which PFP directly debits their advisory fee:
i.
PFP will send a copy of its invoice to the custodian at the same time that it sends the Client a copy.
ii.
The custodian will send at least quarterly statements to the Client showing all disbursements for the
account, including the amount of the advisory fee.
iii.
The Client will provide written authorization to PFP, permitting them to be paid directly for their
accounts held by the custodian.
Clients should receive at least quarterly statements from the broker-dealer, bank or other qualified custodian
that holds and maintains Client's investment assets. We urge you to carefully review such statements and
compare such official custodial records to the account statements or reports that we may provide to you. Our
statements or reports may vary from custodial statements based on accounting procedures, reporting dates,
or valuation methodologies of certain securities.
Item 16: Investment Discretion
For those Client accounts where we provide Investment Management Services, we maintain discretion over
Client accounts with respect to securities to be bought and sold and the amount of securities to be bought
and sold. Investment discretion is explained to Clients in detail when an advisory relationship has
commenced. At the start of the advisory relationship, the Client will execute a Limited Power of Attorney,
which will grant our firm discretion over the account(s). Additionally, the discretionary relationship will be
outlined in the advisory contract and signed by the Client. Clients may limit our discretion by requesting
certain restrictions on investments. However, approval of such requests are at the firm’s sole discretion.
Our ability to exercise discretionary authority is contingent upon the timely completion of our onboarding
process, including account linking and risk profile completion. Please refer to Item 5 for details on
onboarding deadlines and related deposit policies.
Item 17: Voting Client Securities
We do not vote Client proxies. Therefore, Clients maintain exclusive responsibility for: (1) voting proxies,
and (2) acting on corporate actions pertaining to the Client’s investment assets. The Client shall instruct the
Client’s qualified custodian to forward to the Client copies of all proxies and shareholder communications
relating to the Client’s investment assets. If the Client would like our opinion on a particular proxy vote, they
may contact us at the number listed on the cover of this brochure.
In most cases, you will receive proxy materials directly from the account custodian. However, in the event
we were to receive any written or electronic proxy materials, we would forward them directly to you by mail,
unless you have authorized our firm to contact you by electronic mail, in which case, we would forward you
any electronic solicitation to vote proxies.
Item 18: Financial Information
Registered Investment Advisers are required in this Item to provide you with certain financial information
or disclosures about our financial condition. We have no financial commitment that impairs our ability to
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meet contractual and fiduciary commitments to Clients, and we have not been the subject of a bankruptcy
proceeding.
We do not have custody of Client funds or securities or require or solicit prepayment of more than $500 in
fees per Client six months in advance.
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