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Pebble Valley Holdings, Inc.
d/b/a
Pebble Valley Wealth Management
Form ADV Part 2A – Disclosure Brochure
Effective: April 27, 2026
This Form ADV Part 2A (“Disclosure Brochure”) provides information about the qualifications and business
practices of Pebble Valley Holdings, Inc. dba Pebble Valley Wealth Management (“PVWM” or the “Advisor”). If you
have any questions about the content of this Disclosure Brochure, please contact the Advisor at 708-246-2366 or
by email at kirk@pvwealthmgt.com.
PVWM is a registered investment advisor with the U.S. Securities and Exchange Commission. The information in
this Disclosure Brochure has not been approved or verified by the U.S. Securities and Exchange Commission
(“SEC”) or by any state securities authority. Registration of an investment advisor does not imply any specific level
of skill or training. This Disclosure Brochure provides information about PVWM to assist you in determining whether
to retain the Advisor.
Additional information about PVWM and its Advisory Persons is available on the SEC’s website at
www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 145664.
Pebble Valley Wealth Management
4365 Lawn Avenue, Suite 5, Western Springs, IL 60558
Phone: 708-246-2366
https://www.pvwealthmgt.com
Item 2 – Material Changes
Form ADV 2 is divided into two parts: Part 2A (the "Disclosure Brochure") and Part 2B (the "Brochure
Supplement"). The Disclosure Brochure provides information about a variety of topics relating to an Advisor’s
business practices and conflicts of interest. The Brochure Supplement provides information about the Advisory
Persons of PVWM.
PVWM believes that communication and transparency are the foundation of its relationship with clients and will
continually strive to provide you with complete and accurate information at all times. PVWM encourages all current
and prospective clients to read this Disclosure Brochure and discuss any questions you may have with the Advisor.
Material Changes
The following material changes have been made to this Disclosure Brochure since the last annual amendment filing
on February 13, 2025 and subsequent update on September 9, 2025:
• The Advisor is transitioning from a state-registered advisor to an advisor registered with the U.S. Securities
and Exchange Commission (“SEC”).
Future Changes
From time to time, the Advisor may amend this Disclosure Brochure to reflect changes in business practices,
changes in regulations or routine annual updates as required by the securities regulators. This complete Disclosure
Brochure or a Summary of Material Changes shall be provided to you annually and if a material change occurs.
At any time, you may view the current Disclosure Brochure on-line at the SEC’s Investment Adviser Public
Disclosure website at www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 145664. You
may also request a copy of this Disclosure Brochure at any time by contacting the Advisor at 708-246-2366 or by
email at kirk@pvwealthmgt.com.
Pebble Valley Wealth Management
4365 Lawn Avenue, Suite 5, Western Springs, IL 60558
Phone: 708-246-2366
https://www.pvwealthmgt.com/
Page 2
Item 3 – Table of Contents
Item 1 – Cover Page ............................................................................................................................................... 1
Item 2 – Material Changes ..................................................................................................................................... 2
Item 3 – Table of Contents ..................................................................................................................................... 3
Item 4 – Advisory Services .................................................................................................................................... 4
A. Firm Information .............................................................................................................................................................. 4
B. Advisory Services Offered ............................................................................................................................................... 4
C. Client Account Management ........................................................................................................................................... 5
D. Wrap Fee Programs ........................................................................................................................................................ 5
E. Assets Under Management ............................................................................................................................................. 6
Item 5 – Fees and Compensation ......................................................................................................................... 6
A. Fees for Advisory Services.............................................................................................................................................. 6
B. Fee Billing........................................................................................................................................................................ 7
C. Other Fees and Expenses .............................................................................................................................................. 7
D. Advance Payment of Fees and Termination ................................................................................................................... 8
E. Compensation for Sales of Securities ............................................................................................................................. 8
Item 6 – Performance-Based Fees and Side-By-Side Management .................................................................. 8
Item 7 – Types of Clients ....................................................................................................................................... 8
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ........................................................... 8
A. Methods of Analysis ........................................................................................................................................................ 8
B. Risk of Loss ..................................................................................................................................................................... 9
Item 9 – Disciplinary Information ........................................................................................................................ 10
Item 10 – Other Financial Industry Activities and Affiliations .......................................................................... 11
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ............... 11
A. Code of Ethics ............................................................................................................................................................... 11
B. Personal Trading with Material Interest ......................................................................................................................... 11
C. Personal Trading in Same Securities as Clients ........................................................................................................... 11
D. Personal Trading at Same Time as Client .................................................................................................................... 11
Item 12 – Brokerage Practices ............................................................................................................................ 11
A. Recommendation of Custodian[s] ................................................................................................................................. 11
B. Aggregating and Allocating Trades ............................................................................................................................... 12
Item 13 – Review of Accounts ............................................................................................................................. 13
A. Frequency of Reviews ................................................................................................................................................... 13
B. Causes for Reviews ...................................................................................................................................................... 13
C. Review Reports ............................................................................................................................................................. 13
Item 14 – Client Referrals and Other Compensation ........................................................................................ 13
A. Compensation Received by PVWM .............................................................................................................................. 13
B. Compensation for Client Referrals ................................................................................................................................ 14
Item 15 – Custody ................................................................................................................................................. 14
Item 16 – Investment Discretion ......................................................................................................................... 14
Item 17 – Voting Client Securities ....................................................................................................................... 15
Item 18 – Financial Information ........................................................................................................................... 15
Form ADV Part 2B – Brochure Supplement ....................................................................................................... 16
Privacy Policy ....................................................................................................................................................... 23
Pebble Valley Wealth Management
4365 Lawn Avenue, Suite 5, Western Springs, IL 60558
Phone: 708-246-2366
https://www.pvwealthmgt.com/
Page 3
Item 4 – Advisory Services
A. Firm Information
Pebble Valley Holdings, Inc. d/b/a Pebble Valley Wealth Management (“PVWM” or the “Advisor”) is a registered
investment advisor with the U.S. Securities and Exchange Commission (“SEC”). The Advisor is organized as a
Corporation under the laws of the State of Illinois. PVWM was founded in January 2008 and is owned and operated
by Kirk A. Kreikemeier (Principal, Advisor and Chief Compliance Officer) and Margaret Kreikemeier (Shareholder).
This Disclosure Brochure provides information regarding the qualifications, business practices, and the advisory
services provided by PVWM.
B. Advisory Services Offered
PVWM offers investment advisory services to individuals, high net worth individuals, and retirement plans (each
referred to as a “Client”).
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary,
the Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to mitigate potential
conflicts of interest. PVWM's fiduciary commitment is further described in the Advisor’s Code of Ethics. For more
information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading.
Investment Management Services
PVWM provides customized investment advisory solutions for its Clients. This is achieved through continuous
personal Client contact and interaction while providing discretionary investment management and related advisory
services. PVWM works closely with each Client to identify their investment goals and objectives as well as risk
tolerance and financial situation in order to create a portfolio strategy. PVWM will then construct an investment
portfolio, consisting of low-cost, diversified mutual funds and/or exchange-traded funds (“ETFs”) to achieve the
Client’s investment goals. The Advisor may also utilize individual stocks, bonds or options contracts to meet the
needs of its Clients. The Advisor may retain other types of investments from the Client’s legacy portfolio due to fit
with the overall portfolio strategy, tax-related reasons, or other reasons as identified between the Advisor and the
Client.
PVWM’s investment strategies are primarily long-term focused, but the Advisor may buy, sell or re-allocate
positions that have been held for less than one year to meet the objectives of the Client or due to market
conditions. PVWM will construct, implement and monitor the portfolio to ensure it meets the goals, objectives,
circumstances, and risk tolerance agreed to by the Client. Each Client will have the opportunity to place reasonable
restrictions on the types of investments to be held in their respective portfolio, subject to acceptance by the Advisor.
PVWM evaluates and selects investments for inclusion in Client portfolios only after applying its internal due
diligence process. PVWM may recommend, on occasion, redistributing investment allocations to diversify the
portfolio. PVWM may recommend specific positions to increase sector or asset class weightings. The Advisor may
recommend employing cash positions as a possible hedge against market movement.
PVWM may recommend selling positions for reasons that include, but are not limited to, harvesting capital gains or
losses, business or sector risk exposure to a specific security or class of securities, overvaluation or overweighting
of the position[s] in the portfolio, change in risk tolerance of the Client, generating cash to meet Client needs, or any
risk deemed unacceptable for the Client’s risk tolerance.
Under certain circumstances, PVWM may accept or maintain custody of Client’s funds or securities. Please see
Item 15 – Custody for more information.
Retirement Accounts – When the Advisor provides investment advice to Clients regarding ERISA retirement
accounts or individual retirement accounts (“IRAs”), the Advisor is a fiduciary within the meaning of Title I of the
Employee Retirement Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable,
which are laws governing retirement accounts. When deemed to be in the Client’s best interest, the Advisor will
provide investment advice to a Client regarding a distribution from an ERISA retirement account or to roll over the
Pebble Valley Wealth Management
4365 Lawn Avenue, Suite 5, Western Springs, IL 60558
Phone: 708-246-2366
https://www.pvwealthmgt.com/
Page 4
assets to an IRA, or recommend a similar transaction including rollovers from one ERISA sponsored Plan to
another, one IRA to another IRA, or from one type of account to another account (e.g. commission-based account
to fee-based account). Such a recommendation creates a conflict of interest if the Advisor will earn a new (or
increase its current) advisory fee as a result of the transaction. No client is under any obligation to roll over a
retirement account to an account managed by the Advisor.
Financial Planning Services
PVWM will typically provide a variety of financial planning services to Clients, pursuant to a written financial
planning agreement. Services are offered in several areas of a Client’s financial situation, depending on their goals
and objectives. Generally, such financial planning services involve preparing a formal financial plan based on the
Client’s financial goals and objectives. This planning may encompass one or more areas of need, including but not
limited to, investment planning, retirement planning, tax planning, personal savings, education savings, insurance
needs, and other areas of a Client’s financial situation.
A financial plan developed for the Client will usually include general recommendations for a course of activity or
specific actions to be taken by the Client. For example, recommendations may be made that the Client start or
revise their investment programs, commence or alter retirement savings, establish education savings and/or
charitable giving programs.
PVWM may also refer Clients to an accountant, attorney or other specialists, as appropriate for their unique
situation. For certain financial planning engagements, the Advisor will provide a written summary of the Client’s
financial situation, observations, and recommendations. Plans are typically completed within six (6) months of
contract date, assuming all information and documents requested are provided promptly.
Financial planning recommendations pose a conflict between the interests of the Advisor and the interests of the
Client. For example, the Advisor has an incentive to recommend that Clients engage the Advisor for investment
management services or to increase the level of investment assets with the Advisor, as it would increase the
amount of advisory fees paid to the Advisor. Clients are not obligated to implement any recommendations made by
the Advisor or maintain an ongoing relationship with the Advisor. If the Client elects to act on any of the
recommendations made by the Advisor, the Client is under no obligation to implement the transaction through the
Advisor.
C. Client Account Management
Prior to engaging PVWM to provide investment advisory services, each Client is required to enter into one or more
agreements with the Advisor that define the terms, conditions, authority and responsibilities of the Advisor and the
Client. These services may include:
• Establishing an Investment Strategy – PVWM, in connection with the Client, will develop a strategy that
seeks to achieve the Client’s goals and objectives.
• Asset Allocation – PVWM will develop a strategic asset allocation that is targeted to meet the investment
objectives, time horizon, financial situation and tolerance for risk for each Client.
• Portfolio Construction – PVWM will develop a portfolio for the Client that is intended to meet the stated
goals and objectives of the Client.
•
Investment Management and Supervision – PVWM will provide investment management and ongoing
oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
PVWM does not manage or place Client assets into a wrap fee program. Investment management services are
provided directly by PVWM.
Pebble Valley Wealth Management
4365 Lawn Avenue, Suite 5, Western Springs, IL 60558
Phone: 708-246-2366
https://www.pvwealthmgt.com/
Page 5
E. Assets Under Management
As of December 31, 2025, PVWM manages $129,482,696 in Client assets, all of which are managed on a
discretionary basis. PVWM has assets under advisement of $61,941,273. Clients may request more current
information at any time by contacting the Advisor.
Item 5 – Fees and Compensation
The following paragraphs detail the fee structure and compensation methodology for services provided by the
Advisor. Each Client engaging the Advisor for services described herein shall be required to enter into one or more
written agreements with the Advisor.
A. Fees for Advisory Services
Comprehensive or Base Financial Planning with Investment Management Services
Comprehensive or Base Financial Planning with Investment Advisory fees are paid quarterly, in arrears of each
calendar quarterly, pursuant to the terms of the Comprehensive financial planning with investment advisory
agreement. Comprehensive financial planning with investment advisory fees are based on the market value of assets
under management at the end of the calendar quarter. Comprehensive financial planning with investment advisory
fees are based on the following schedule:
Assets Under Management * ($)
Annual Rate (%)
1.00%
0.75%
0.50%
Up to the first $1,000,000,
then on the next 2,000,000,
then on balances above 3,000,000.
*A minimum of $500,000 of assets under management is required for this service.
For assets below $500,000, base financial planning with investment advisory fees are based on a fixed annual
planning fee of $2,200 billed quarterly plus the market value of assets under management at the end of each month in
the previous calendar quarter at an annual rate of 0.70% ($750 minimum asset-based fee per year).
The comprehensive or base financial planning with investment advisory fee in the first month of service is prorated
from the inception date of the account[s] to the end of the first month. Fees may be negotiable at the sole discretion of
the Advisor. The Client’s fees will take into consideration the aggregate assets under management with the Advisor.
All securities held in accounts managed by PVWM will be independently valued by the Custodian. The Advisor will
conduct periodic reviews of the Custodian’s valuation to ensure accurate billing.
The Advisor’s fee is exclusive of, and in addition to any applicable securities transaction and custody fees, and other
related costs and expenses described in Item 5.C below, which may be incurred by the Client. However, the Advisor
shall not receive any portion of these commissions, fees, and costs.
Investment Management Services
Investment advisory fees are paid quarterly, in arrears of each calendar quarterly, pursuant to the terms of the
investment advisory agreement. Investment advisory fees are based on the market value of assets under
management at the end of the calendar quarter. Investment advisory fees are based on the following schedule:
Assets Under Management * ($)
Annual Rate (%)
0.75%
0.60%
0.45%
Up to the first $1,000,000,
then on the next 2,000,000,
then on balances above 3,000,000.
*A minimum of $250,000 of assets under management is required for this service.
For assets below $250,000, an Investment Management Service is available using only exchange-traded funds and
no option strategies with the same fee structure above but a minimum of $750 per year, billed quarterly.
Pebble Valley Wealth Management
4365 Lawn Avenue, Suite 5, Western Springs, IL 60558
Phone: 708-246-2366
https://www.pvwealthmgt.com/
Page 6
The investment advisory fee in the first quarter of service is prorated from the inception date of the account[s] to the
end of the first quarter. Fees may be negotiable at the sole discretion of the Advisor. The Client’s fees will take into
consideration the aggregate assets under management with the Advisor. All securities held in accounts managed by
PVWM will be independently valued by the Custodian. The Advisor will conduct periodic reviews of the Custodian’s
valuation to ensure accurate billing.
The Advisor’s fee is exclusive of, and in addition to any applicable securities transaction and custody fees, and other
related costs and expenses described in Item 5.C below, which may be incurred by the Client. However, the Advisor
shall not receive any portion of these commissions, fees, and costs.
Financial Planning Services
PVWM offers financial planning services for a fixed engagement fee ranging from $4,100 to $10,000 per engagement
based on total net worth and complexity of the Client. Fees may be negotiable based on the nature and complexity of
the services to be provided at the sole discretion of the Advisor. An estimate for total costs will be determined prior to
engaging for these services.
B. Fee Billing
Investment Management Services
Investment advisory fees are calculated by the Advisor or its delegate and deducted from the Client’s account[s] at the
Custodian or paid directly by the Client. The Advisor shall send an invoice to the Custodian indicating the amount of
the fees to be deducted from the Client’s account[s] or paid directly by the Client at the respective end date. The
amount due is calculated by applying the quarterly rate (annual rate divided by 4) to the total assets under
management with PVWM at the end of each quarter plus the quarterly portion of any annual fixed fee if applicable.
Clients will be provided with a statement, at least quarterly, from the Custodian reflecting deduction of the investment
advisory fee. Clients are urged to also review and compare the statement provided by the Advisor to the brokerage
statement from the Custodian, as the Custodian does not perform a verification of fees. Clients provide written
authorization permitting advisory fees to be deducted by PVWM to be paid directly from their account[s] held by the
Custodian as part of the investment advisory agreement and separate account forms provided by the Custodian.
Financial Planning Services
Financial planning fees are invoiced by the Advisor and are due upon completion of the agreed upon deliverable[s].
C. Other Fees and Expenses
Clients may incur certain fees or charges imposed by third parties, other than PVWM, in connection with
investments made on behalf of the Client’s account[s]. The Client is responsible for all custody and securities
execution fees charged by the Custodian, as applicable. The Advisor's recommended Custodian does not charge
securities transaction fees for ETF and equity trades in a Client's account, provided that the account meets the
terms and conditions of the Custodian's brokerage requirements. However, the Custodian typically charges for
mutual funds and other types of investments. The fees charged by PVWM are separate and distinct from these
custody and execution fees.
In addition, all fees paid to PVWM for investment advisory services are separate and distinct from the expenses
charged by mutual funds and ETFs to their shareholders, if applicable. These fees and expenses are described in
each fund’s prospectus. These fees and expenses will generally be used to pay management fees for the funds,
other fund expenses, account administration (e.g., custody, brokerage and account reporting), and a possible
distribution fee. A Client may be able to invest in these products directly, without the services of PVWM, but would
not receive the services provided by PVWM which are designed, among other things, to assist the Client in
determining which products or services are most appropriate for each Client’s financial situation and objectives.
Accordingly, the Client should review both the fees charged by the fund[s] and the fees charged by PVWM to fully
understand the total fees to be paid. Please refer to Item 12 – Brokerage Practices for additional information.
Pebble Valley Wealth Management
4365 Lawn Avenue, Suite 5, Western Springs, IL 60558
Phone: 708-246-2366
https://www.pvwealthmgt.com/
Page 7
D. Advance Payment of Fees and Termination
Investment Management Services
PVWM may be compensated for its investment management services at the end of the Quarter after services are
rendered. Either party may terminate the investment advisory agreement, at any time, by providing advance written
notice to the other party. The Client may also terminate the investment advisory agreement within five (5) business
days of signing the Advisor’s agreement at no cost to the Client. After the five-day period, the Client will incur charges
for bona fide advisory services rendered to the point of termination and such fees will be due and payable by the
Client. The Client’s investment advisory agreement with the Advisor is non-transferable without the Client’s prior
consent.
Financial Planning Services
PVWM is compensated for its financial planning services upon completion of the engagement deliverable[s]. Either
party may terminate the financial planning agreement, at any time, by providing advance written notice to the other
party. The Client may also terminate the financial planning agreement within five (5) business days of signing the
Advisor’s agreement at no cost to the Client. After the five-day period, the Client will incur charges for bona fide
advisory services rendered to the point of termination and such fees will be due and payable by the Client. Upon
termination, the Client shall be billed for the percentage of the engagement scope completed by the Advisor. The
Client’s financial planning agreement with the Advisor is non-transferable without the Client’s prior consent.
E. Compensation for Sales of Securities
PVWM does not buy or sell securities to earn commissions and does not receive any compensation for securities
transactions in any Client account, other than the investment advisory fees noted above.
Item 6 – Performance-Based Fees and Side-By-Side Management
PVWM does not charge performance-based fees for its investment advisory services. The fees charged by PVWM
are as described in Item 5 above and are not based upon the capital appreciation of the funds or securities held by
any Client.
PVWM does not manage any proprietary investment funds or limited partnerships (for example, a mutual fund or a
hedge fund) and has no financial incentive to recommend any particular investment options to its Clients.
Item 7 – Types of Clients
PVWM offers investment advisory services to individuals, high net worth individuals, and retirement plans. PVWM
has different minimum relationship sizes for the various services offered. PVWM generally requires a minimum
relationship size of $500,000 for Comprehensive Financial Planning with Investment Management. For Investment
Management Services, PVWM generally requires a minimum relationship size of $250,000. PVWM does offer
services for relationship sizes below these amounts as discussed in Item 5.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
A. Methods of Analysis
PVWM manages Client’s assets and/or provides investment advice within an asset allocation framework.
Securities are analyzed and selected to deliver exposure to the asset classes identified, primarily using exchange-
traded funds (ETF) and mutual funds, though individual stocks or bonds or other structues may also be used.
PVWM employs fundamental and technical analysis methods in developing investment strategies for its Clients.
Research and analysis from PVWM are derived from numerous sources, including third-party research materials,
Internet sources, and review of company activities, including annual reports, prospectuses, press releases and
research prepared by others.
Fundamental analysis utilizes economic and business indicators as investment selection criteria. This criteria
consists generally of ratios and trends that may indicate the overall strength and financial viability of the entity being
Pebble Valley Wealth Management
4365 Lawn Avenue, Suite 5, Western Springs, IL 60558
Phone: 708-246-2366
https://www.pvwealthmgt.com/
Page 8
analyzed. Assets are deemed suitable if they meet certain criteria to indicate that they are a strong investment with
a value discounted by the market relative to other assets. While this type of analysis helps the Advisor in evaluating
a potential investment, it does not guarantee that the investment will increase in value. Assets meeting the
investment criteria utilized in the fundamental analysis may lose value and may have negative investment
performance. The Advisor monitors these economic indicators to determine if adjustments to strategic allocations
are appropriate. More details on the Advisor’s review process are included below in Item 13 – Review of Accounts.
Technical analysis involves the analysis of past market data rather than specific company data in determining the
recommendations made to clients. Technical analysis may involve the use of charts to identify market patterns and
trends, which may be based on investor sentiment rather than the fundamentals of the company. The primary risk
in using technical analysis is that spotting historical trends may not help to predict such trends in the future. Even if
the trend will eventually reoccur, there is no guarantee that PVWM will be able to accurately predict such a
reoccurrence.
As noted above, PVWM generally employs a long-term investment strategy for its Clients, as consistent with their
financial goals. PVWM will typically hold all or a portion of a security for more than a year, but may hold for shorter
periods for the purpose of rebalancing a portfolio or meeting the cash needs of Clients. At times, PVWM may also
buy and sell positions that are more short-term in nature, depending on the goals of the Client and/or the
fundamentals of the security, sector or asset class.
B. Risk of Loss
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value. Clients
should be prepared to bear the potential risk of loss. PVWM will assist Clients in determining an appropriate
strategy based on their tolerance for risk and other factors noted above. However, there is no guarantee that a
Client will meet their investment goals.
While the methods of analysis help the Advisor in evaluating a potential investment, it does not guarantee that the
investment will increase in value. Assets meeting the investment criteria utilized in these methods of analysis may
lose value and may have negative investment performance. The Advisor monitors these economic indicators to
determine if adjustments to strategic allocations are appropriate. More details on the Advisor’s review process are
included below in Item 13 – Review of Accounts.
Each Client engagement will entail a review of the Client's investment goals, financial situation, time horizon,
tolerance for risk and other factors to develop an appropriate strategy for managing a Client's account. Client
participation in this process, including full and accurate disclosure of requested information, is essential for the
analysis of a Client's account[s]. The Advisor shall rely on the financial and other information provided by the Client
or their designees without the duty or obligation to validate the accuracy and completeness of the provided
information. It is the responsibility of the Client to inform the Advisor of any changes in financial condition, goals or
other factors that may affect this analysis.
The risks associated with a particular strategy are provided to each Client in advance of investing Client accounts.
The Advisor will work with each Client to determine their tolerance for risk as part of the portfolio construction
process. Following are some of the risks associated with the Advisor’s investment strategies:
Market Risks
The value of a Client’s holdings may fluctuate in response to events specific to companies or markets, as well as
economic, political, or social events in the U.S. and abroad. This risk is linked to the performance of the overall
financial markets.
ETF Risks
The performance of ETFs is subject to market risk, including the possible loss of principal. The price of the ETFs
will fluctuate with the price of the underlying securities that make up the funds. In addition, ETFs have a trading risk
based on the loss of cost efficiency if the ETFs are traded actively and a liquidity risk if the ETFs has a large bid-
ask spread and low trading volume. The price of an ETF fluctuates based upon the market movements and may
Pebble Valley Wealth Management
4365 Lawn Avenue, Suite 5, Western Springs, IL 60558
Phone: 708-246-2366
https://www.pvwealthmgt.com/
Page 9
dissociate from the index being tracked by the ETF or the price of the underlying investments. An ETF purchased
or sold at one point in the day may have a different price than the same ETF purchased or sold a short time later.
Bond Risks
Bonds are subject to specific risks, including the following: (1) interest rate risks, i.e. the risk that bond prices will fall
if interest rates rise, and vice versa, the risk depends on two things, the bond's time to maturity, and the coupon
rate of the bond. (2) reinvestment risk, i.e. the risk that any profit gained must be reinvested at a lower rate than
was previously being earned, (3) inflation risk, i.e. the risk that the cost of living and inflation increase at a rate that
exceeds the income investment thereby decreasing the investor’s rate of return, (4) credit default risk, i.e. the risk
associated with purchasing a debt instrument which includes the possibility of the company defaulting on its
repayment obligation, (5) rating downgrades, i.e. the risk associated with a rating agency’s downgrade of the
company’s rating which impacts the investor’s confidence in the company’s ability to repay its debt and (6) Liquidity
Risks, i.e. the risk that a bond may not be sold as quickly as there is no readily available market for the bond.
Mutual Fund Risks
The performance of mutual funds is subject to market risk, including the possible loss of principal. The price of the
mutual funds will fluctuate with the value of the underlying securities that make up the funds. The price of a mutual
fund is typically set daily therefore a mutual fund purchased at one point in the day will typically have the same
price as a mutual fund purchased later that same day.
Options Contracts
Use of options contracts have the risk of losing value in a relatively short period of time. Option contracts are
leveraged instruments that allow the holder of a single contract to control or hedge many shares of an underlying
stock or ETF. This leverage can compound gains or losses.
Margin Borrowings
The use of short-term margin borrowings may result in certain additional risks to a Client. For example, if securities
pledged to brokers to secure a Client's margin accounts decline in value, the Client could be subject to a "margin
call", pursuant to which it must either deposit additional funds with the broker or be the subject of mandatory
liquidation of the pledged securities to compensate for the decline in value.
Digital Assets Risks
Digital assets are highly speculative and volatile investments that may become illiquid at any time. Digital assets are
loosely regulated. Clients could lose the entire value of their investment in digital assets and is only suitable for Clients
with medium to high risk tolerance. To mitigate the regulatory risks, we mostly utilize exchange-traded funds and the
size of the overall portfolio allocation.
Asset Allocation / Strategy / Diversification Risks
The asset classes in which the strategies seek investment exposure can perform differently from each other at any
given time (as well as over the long term), so the strategies will be affected by its allocation among the various asset
classes. The asset allocation decisions can result in more account concentration in a certain asset class or classes,
which could reduce overall return if the concentrated assets underperform expectations. Depending on market
conditions there may be times where diversified Clients’ accounts perform worse than less diversified Clients’
accounts.
Past performance is not a guarantee of future returns. Investing in securities and other investments involve
a risk of loss that each Client should understand and be willing to bear. Clients are reminded to discuss
these risks with the Advisor.
Item 9 – Disciplinary Information
There are no legal, regulatory or disciplinary events involving PVWM or its management persons. PVWM
values the trust Clients place in the Advisor. The Advisor encourages Clients to perform the requisite due diligence
on any advisor or service provider that the Client engages. The backgrounds of the Advisor or Advisory Persons
are available on the Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching with
the Advisor’s firm name or CRD# 145664.
Pebble Valley Wealth Management
4365 Lawn Avenue, Suite 5, Western Springs, IL 60558
Phone: 708-246-2366
https://www.pvwealthmgt.com/
Page 10
Item 10 – Other Financial Industry Activities and Affiliations
The sole business of PVWM is to provide investment advisory services to its Clients. Neither PVWM nor its
Advisory Persons are involved in other business endeavors. PVWM does not maintain any affiliations with other
firms, other than contracted service providers to assist with the servicing of its Client’s accounts.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
A. Code of Ethics
PVWM has implemented a Code of Ethics (the “Code”) that defines the Advisor’s fiduciary commitment to each
Client. This Code applies to all persons associated with PVWM (“Supervised Persons”). The Code was developed
to provide general ethical guidelines and specific instructions regarding the Advisor’s duties to each Client. PVWM
and its Supervised Persons owe a duty of loyalty, fairness and good faith towards each Client. It is the obligation of
PVWM’s Supervised Persons to adhere not only to the specific provisions of the Code, but also to the general
principles that guide the Code. The Code covers a range of topics that address employee ethics and conflicts of
interest. To request a copy of the Code, please contact the Advisor at 708-246-2366 or via email at
kirk@pvwealthmgt.com.
B. Personal Trading with Material Interest
PVWM allows Supervised Persons to purchase or sell the same securities that may be recommended to and
purchased on behalf of Clients. PVWM does not act as principal in any transactions. In addition, the Advisor does
not act as the general partner of a fund, or advise an investment company. PVWM does not have a material
interest in any securities traded in Client accounts.
C. Personal Trading in Same Securities as Clients
PVWM allows Supervised Persons to purchase or sell the same securities that may be recommended to and
purchased on behalf of Clients. Owning the same securities that are recommended (purchase or sell) to Clients
presents a conflict of interest that, as fiduciaries, must be disclosed to Clients and mitigated through policies and
procedures. As noted above, the Advisor has adopted the Code to address insider trading (material non-public
information controls); gifts and entertainment; outside business activities and personal securities reporting. When
trading for personal accounts, Supervised Persons have a conflict of interest if trading in the same securities. The
fiduciary duty to act in the best interest of its Clients can be violated if personal trades are made with more
advantageous terms than Client trades, or by trading based on material non-public information. This risk is
mitigated by conducting a coordinated review of personal accounts and the accounts of the Clients. The Advisor
has also adopted written policies and procedures to detect the misuse of material, non-public information.
D. Personal Trading at Same Time as Client
While PVWM allows Supervised Persons to purchase or sell the same securities that may be recommended to and
purchased on behalf of Clients, such trades are typically aggregated with Client orders or traded afterwards. At no
time will PVWM, or any Supervised Person of PVWM, transact in any security to the detriment of any Client.
Item 12 – Brokerage Practices
A. Recommendation of Custodian[s]
PVWM does not have discretionary authority to select the broker-dealer/custodian for custody and execution
services. The Client will engage the broker-dealer/custodian (herein the "Custodian") to safeguard Client assets
and authorize PVWM to direct trades to the Custodian as agreed upon in the investment advisory agreement.
Further, PVWM does not have the discretionary authority to negotiate commissions on behalf of Clients on a trade-
by-trade basis.
Pebble Valley Wealth Management
4365 Lawn Avenue, Suite 5, Western Springs, IL 60558
Phone: 708-246-2366
https://www.pvwealthmgt.com/
Page 11
Where PVWM does not exercise discretion over the selection of the Custodian, it may recommend the Custodian to
Clients for custody and execution services. Clients are not obligated to use the Custodian recommended by the
Advisor and will not incur any extra fee or cost associated with using a custodian not recommended by PVWM.
However, the Advisor may be limited in the services it can provide if the recommended Custodian is not engaged.
PVWM may recommend the Custodian based on criteria such as, but not limited to, reasonableness of
commissions charged to the Client, services made available to the Client, and its reputation and/or the location of
the Custodian’s offices.
Altruist One Program
PVWM may subscribe select client accounts to participate in the Altruist One Program (“Altruist One”) offered by
Altruist Corp, the parent company of Altruist Financial LLC, a SEC registered broker dealer and FINRA/SIPC
member and Altruist LLC, an SEC-registered investment adviser (collectively, “Altruist”). Under this program,
PVWM may enroll client account(s) into a bundled subscription offering that provides certain benefits in exchange
for a monthly fee.
The monthly fee is passed to the client(s) subscribed to Altruist One. The cost and fee calculation methodology are
detailed in the Altruist One Terms of Use, which is available on altruist.com/legal.
Benefits provided under this program may include:
• Higher interest rates on cash balances.
• Waived or discounted transaction fees for mutual funds, fixed income, and other securities.
• Waived or discounted fees for automated tax management tools.
• Waived or discounted fees to access model portfolios.
Only clients enrolled in Altruist One will have access to these benefits. Altruist One may not be suitable for all
clients of PVWM.
Following are additional details regarding the brokerage practices of the Advisor:
1. Soft Dollars - Soft dollars are revenue programs offered by broker-dealers/custodians whereby an advisor
enters into an agreement to place security trades with a broker-dealer/custodian in exchange for research and
other services. PVWM does not participate in soft dollar programs sponsored or offered by any broker-
dealer/custodian. However, the Advisor receives certain economic benefits from the Custodian. Please see
Item 14 below.
2. Brokerage Referrals - PVWM does not receive any compensation from any third party in connection with the
recommendation for establishing an account.
3. Directed Brokerage - All Clients are serviced on a “directed brokerage basis”, where PVWM will place trades
within the established account[s] at the Custodian designated by the Client. Further, all Client accounts are traded
within their respective account[s]. The Advisor will not engage in any principal transactions (i.e., trade of any
security from or to the Advisor’s own account) or cross transactions with other Client accounts (i.e., purchase of a
security into one Client account from another Client’s account[s]). PVWM will not be obligated to select competitive
bids on securities transactions and does not have an obligation to seek the lowest available transaction costs.
These costs are determined by the Custodian.
B. Aggregating and Allocating Trades
The primary objective in placing orders for the purchase and sale of securities for Client accounts is to obtain the
most favorable net results taking into account such factors as 1) price, 2) size of the order, 3) difficulty of execution,
4) confidentiality and 5) skill required of the Custodian. PVWM will execute its transactions through the Custodian
as authorized by the Client. PVWM may aggregate orders in a block trade or trades when securities are purchased
or sold through the Custodian for multiple (discretionary) accounts in the same trading day. If a block trade cannot
be executed in full at the same price or time, the securities actually purchased or sold by the close of each business
day must be allocated in a manner that is consistent with the initial pre-allocation or other written statement. This
must be done in a way that does not consistently advantage or disadvantage any particular Clients’ accounts.
Pebble Valley Wealth Management
4365 Lawn Avenue, Suite 5, Western Springs, IL 60558
Phone: 708-246-2366
https://www.pvwealthmgt.com/
Page 12
Item 13 – Review of Accounts
A. Frequency of Reviews
Securities in Client accounts are monitored on a regular and continuous basis by Kirk Kreikemeier, Chief
Compliance Officer of PVWM. Formal reviews are generally conducted at least annually or more frequently
depending on the needs of the Client.
Financial Planning Clients
Financial planning is a process that reviews and revisits the Client’s situation on an ongoing basis. Reviews may
be more or less frequent depending on each Client’s situation and financial circumstances but are generally
conducted at least annually.
B. Causes for Reviews
In addition to the investment monitoring noted in Item 13.A., each Client account shall be reviewed at least
annually. Reviews may be conducted more frequently at the Client’s request. Accounts may be reviewed as a result
of major changes in economic conditions, known changes in the Client’s financial situation, and/or large deposits or
withdrawals in the Client’s account[s]. The Client is encouraged to notify PVWM if changes occur in the Client’s
personal financial situation that might adversely affect the Client’s investment plan. Additional reviews may be
triggered by material market, economic or political events.
C. Review Reports
The Client will receive brokerage statements no less than quarterly from the Custodian. These brokerage
statements are sent directly from the Custodian to the Client. The Client may also establish electronic access to the
Custodian’s website so that the Client may view these reports and their account activity. Client brokerage
statements will include all positions, transactions and fees relating to the Client’s account[s]. The Advisor may also
provide Clients with periodic reports regarding their holdings, allocations, and performance.
Item 14 – Client Referrals and Other Compensation
A. Compensation Received by PVWM
PVWM is a fee-based advisory firm, that is compensated solely by its Clients and not from any investment product.
PVWM does not receive commissions or other compensation from product sponsors, broker-dealers or any un-related
third party. PVWM may refer Clients to various unaffiliated, non-advisory professionals (e.g. attorneys, accountants,
estate planners) to provide certain financial services necessary to meet the goals of its Clients. Likewise, PVWM may
receive non-compensated referrals of new Clients from various third-parties.
Participation in Institutional Advisor Platform - Schwab
PVWM has established an institutional relationship with Schwab through its “Schwab Advisor Services” unit, a
division of Schwab dedicated to serving independent advisory firms like PVWM. As a registered investment advisor
participating on the Schwab Advisor Services platform, PVWM receives access to software and related support
without cost because the Advisor renders investment management services to Clients that maintain assets at
Schwab. Services provided by Schwab Advisor Services benefit the Advisor and many, but not all services
provided by Schwab will benefit Clients. In fulfilling its duties to its Clients, the Advisor endeavors at all times to put
the interests of its Clients first. Clients should be aware, however, that the receipt of economic benefits from a
custodian creates a potential conflict of interest since these benefits may influence the Advisor’s recommendation
of this custodian over one that does not furnish similar software, systems support, or services.
Services that Benefit the Client – Schwab’s institutional brokerage services include access to a broad range of
investment products, execution of securities transactions, and custody of Client’s funds and securities. Through
Schwab, the Advisor may be able to access certain investments and asset classes that the Client would not be able
Pebble Valley Wealth Management
4365 Lawn Avenue, Suite 5, Western Springs, IL 60558
Phone: 708-246-2366
https://www.pvwealthmgt.com/
Page 13
to obtain directly or through other sources. Further, the Advisor may be able to invest in certain mutual funds and
other investments without having to adhere to investment minimums that might be required if the Client were to
directly access the investments.
Services that May Indirectly Benefit the Client – Schwab provides participating advisors with access to technology,
research, discounts and other services. In addition, the Advisor receives duplicate statements for Client accounts,
the ability to deduct advisory fees, trading tools, and back office support services as part of its relationship with
Schwab. These services are intended to assist the Advisor in effectively managing accounts for its Clients, but may
not directly benefit all Clients.
Services that May Only Benefit the Advisor – Schwab also offers other services and support to PVWM that may not
benefit the Client, including: educational conferences and events, financial start-up support, consulting services and
discounts for various service providers. Access to these services creates a financial incentive for the Advisor to
recommend Schwab, which results in a potential conflict of interest. PVWM believes, however, that the selection of
Schwab as Custodian is in the best interests of its Clients.
Participation in Institutional Advisor Platform - Altruist
PVWM has established an institutional relationship with Altruist to assist the Advisor in managing Client
account[s]. The Advisor receives access to software and related support cost because the Advisor renders
investment management services to Clients that maintain assets at Altruist The software and related systems
support may benefit the Advisor, but not its Clients directly. In fulfilling its duties to its Clients, the Advisor
endeavors at all times to put the interests of its Clients first. Clients should be aware, however, that the receipt of
economic benefits from a Custodian creates a potential conflict of interest since these benefits may influence the
Advisor’s recommendation of this Custodian over one that does not furnish similar software, systems support, or
services.
B. Compensation for Client Referrals
The Advisor does not compensate, either directly or indirectly, any persons who are not supervised persons, for
Client referrals.
Item 15 – Custody
All Clients must maintain their accounts with a “qualified custodian,” as described in Item 12 – Brokerage Practices.
PVWM is considered to have custody under the following circumstances and is consequently required to undergo
an annual surprise examination.
Client Login Credentials – PVWM is deemed to have custody over certain Client accounts and/or securities as part
of their access to Client login credentials. As such, the Advisor has engaged an independent accounting firm to
perform an annual surprise examination of those assets and accounts. Any related opinions issued by an
independent accounting firm are filed with the SEC and are publicly available on the SEC’s Investment Adviser
Public Disclosure website ( http://adviserinfo.sec.gov ).
The Advisor is authorized to deduct its fees from the Client’s account[s] at the Custodian. The Client must place all
assets with a “qualified custodian”. The Client is required to engage the Custodian to retain all funds and securities
and direct the Advisor to utilize that Custodian for security transactions in the account[s]. The Client should review
statements provided by the Custodian, as the Custodian does not perform this review. For more information about
custodians and brokerage practices, see Item 12 – Brokerage Practices.
If the Client gives the Advisor authority to move money from one account to another account, the Advisor may have
custody of those assets. In order to avoid additional regulatory requirements, the Custodian and the Advisor have
adopted safeguards to ensure that the money movements are completed in accordance with the Client’s
instructions.
Item 16 – Investment Discretion
Pebble Valley Wealth Management
4365 Lawn Avenue, Suite 5, Western Springs, IL 60558
Phone: 708-246-2366
https://www.pvwealthmgt.com/
Page 14
PVWM generally has discretion over the selection and amount of securities to be bought or sold in Client accounts
without obtaining prior consent or approval from the Client. However, these purchases or sales may be subject to
specified investment objectives, guidelines, or limitations previously set forth by the Client and agreed to by PVWM.
Discretionary authority will only be authorized upon full disclosure to the Client. The granting of such authority will
be evidenced by the Client's execution of an investment advisory agreement containing all applicable limitations to
such authority. All discretionary trades made by PVWM will be in accordance with each Client's investment
objectives and goals.
Item 17 – Voting Client Securities
PVWM does not accept proxy-voting responsibility for any Client. Clients will receive proxy statements directly from
the Custodian. The Client retains the sole responsibility for proxy decisions and voting.
Item 18 – Financial Information
Neither PVWM, nor its management, have any adverse financial situations that would reasonably impair the ability
of PVWM to meet all obligations to its Clients. Neither PVWM, nor any of its Advisory Persons, have been subject
to a bankruptcy or financial compromise. PVWM is not required to deliver a balance sheet along with this
Disclosure Brochure as the Advisor does not collect advance fees of $1,200 or more for services to be performed
six months or more in the future.
Pebble Valley Wealth Management
4365 Lawn Avenue, Suite 5, Western Springs, IL 60558
Phone: 708-246-2366
https://www.pvwealthmgt.com/
Page 15
Form ADV Part 2B – Brochure Supplement
for
Kirk A. Kreikemeier, CFP®, CFA, FSA
Principal, Advisor and Chief Compliance Officer
Effective: April 27, 2026
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of Kirk
A. Kreikemeier CFP®, CFA, FSA (CRD# 5461862) in addition to the information contained in the Pebble Valley
Holdings, Inc. dba Pebble Valley Wealth Management (“PVWM” or the “Advisor”, CRD# 145664) Disclosure
Brochure. If you have not received a copy of the Disclosure Brochure or if you have any questions about the
contents of the PVWM Disclosure Brochure or this Brochure Supplement, please contact us at 708-246-2366 or by
email at kirk@pvwealthmgt.com.
Additional information about Mr. Kreikemeier is available on the SEC’s Investment Adviser Public Disclosure
website at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 5461862.
Pebble Valley Wealth Management
4365 Lawn Avenue, Suite 5, Western Springs, IL 60558
Phone: 708-246-2366
https://www.pvwealthmgt.com/
Page 16
Item 2 – Educational Background and Business Experience
Kirk A. Kreikemeier, CFP®, CFA, FSA, born in 1965, is dedicated to advising Clients of PVWM as the Principal,
Advisor and Chief Compliance Officer. Mr. Kreikemeier earned a Bachelor of Science in Business Administration
from the University of Nebraska - Lincoln in 1988. Additional information regarding Mr. Kreikemeier’s employment
history is included below.
Employment History:
01/2008 to Present
Pebble Valley Wealth Management, Principal, Advisor and Chief Compliance
Officer
Allstate Investments, Portfolio Manager
CNA Insurance Companies, Actuary
03/1999 to 12/2007
02/1989 to 03/1999
CERTIFIED FINANCIAL PLANNER® Professional (Since 2011)
I am certified for financial planning services in the United States by Certified Financial Planner
Board of Standards, Inc. (“CFP Board”). Therefore, I may refer to myself as a CERTIFIED FINANCIAL PLANNER®
professional or a CFP® professional, and I may use these and the other certification marks (the “CFP Board
Certification Marks”) that Certified Financial Planner Board of Standards Center for Financial Planning, Inc. has
licensed to CFP Board in the United States. The CFP® certification is voluntary. No federal or state law or regulation
requires financial planners to hold the CFP® certification. You may find more information about the CFP®
certification at www.cfp.net.
CFP® professionals have met CFP Board’s high standards for education, examination, experience, and ethics. To
become a CFP® professional, an individual must fulfill the following requirements:
• Education – Earn a bachelor’s degree or higher from an accredited college or university
and complete CFP Board-approved coursework at a college or university through a CFP
Board Registered Program. The coursework covers the financial planning subject areas
CFP Board has determined are necessary for the competent and professional delivery of
financial planning services, as well as a comprehensive financial plan development
capstone course. A candidate may satisfy some of the coursework requirement through
other qualifying credentials. CFP Board implemented the bachelor’s degree or higher
requirement in 2007 and the financial planning development capstone course requirement in March 2012.
Therefore, a CFP® professional who first became certified before those dates may not have earned a
bachelor’s or higher degree or completed a financial planning development capstone course.
• Examination – Pass the comprehensive CFP® Certification Examination. The examination is designed to
assess an individual’s ability to integrate and apply a broad base of financial planning knowledge in the
context of real-life financial planning situations.
• Experience – Complete 6,000 hours of professional experience related to the personal
financial planning process, or 4,000 hours of apprenticeship experience that meets
additional requirements.
• Ethics – Satisfy the Fitness Standards for Candidates for CFP® Certification and Former CFP®
Professionals Seeking Reinstatement and agree to be bound by CFP Board’s Code of Ethics and
Standards of Conduct (“Code and Standards”), which sets forth the ethical and practice standards for CFP®
professionals.
Individuals who become certified must complete the following ongoing education and ethics
requirements to remain certified and maintain the right to continue to use the CFP Board
Certification Marks:
Ethics – Commit to complying with CFP Board’s Code and Standards. This includes a commitment to CFP
Board, as part of the certification, to act as a fiduciary, and therefore, act in the best interests of the client,
at all times when providing financial advice and financial planning. CFP Board may sanction a CFP®
Pebble Valley Wealth Management
4365 Lawn Avenue, Suite 5, Western Springs, IL 60558
Phone: 708-246-2366
https://www.pvwealthmgt.com/
Page 17
professional who does not abide by this commitment, but CFP Board does not guarantee a CFP®
professional's services. A client who seeks a similar commitment should obtain a written engagement that
includes a fiduciary obligation to the client.
• Continuing Education – Complete 30 hours of continuing education every two years to
maintain competence, demonstrate specified levels of knowledge, skills, and abilities, and keep up with
developments in financial planning. Two of the hours must address the Code and Standards.
Chartered Financial Analyst™ (“CFA®”) (Since 2002)
The Chartered Financial Analyst™ (“CFA®”) charter is a professional designation established in 1962 and awarded
by CFA® Institute. To earn the CFA® charter, candidates must pass three sequential, six-hour examinations over
two to four years. The three levels of the CFA® Program test a wide range of investment topics, including ethical
and professional standards, fixed-income analysis, alternative and derivative investments, and portfolio
management and wealth planning. Also, CFA® charter holders must have at least four years of acceptable
professional experience in the investment decision-making process and must commit to abide by, and annually
reaffirm their adherence to the CFA® Institute Code of Ethics and Standards of Professional Conduct. CFA® is a
trademark owned by CFA® Institute.
Fellow of the Society of Actuaries (FSA) (Since 1997)
This designation is offered by the Society of Actuaries. To obtain the FSA designation, candidates must
successfully complete a series of exams. The exam requirements initially were 10 exams, later converted to 450
credits plus a Fellowship Admissions Course covering practical applications and ethics (when Mr. Kreikemeier
attained the designation) and is currently a combination of exams, educational experience validation and a
professionalism course. Fellowship candidates choose a specialty track and complete the requirements of that
track. Mr. Kreikemeier chose the Investment track.
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Kreikemeier. Mr. Kreikemeier has
never been involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits,
arbitration claims or administrative proceedings against Mr. Kreikemeier.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mr. Kreikemeier.
However, we do encourage you to independently view the background of Mr. Kreikemeier on the Investment
Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching with his full name or his Individual
CRD# 5461862.
Item 4 – Other Business Activities
Mr. Kreikemeier is dedicated to the investment advisory activities of PVWM’s Clients. Mr. Kreikemeier does not
have any other business activities.
Item 5 – Additional Compensation
Mr. Kreikemeier is dedicated to the investment advisory activities of PVWM’s Clients. Mr. Kreikemeier does not
receive any additional forms of compensation.
Item 6 – Supervision
Mr. Kreikemeier serves as the Principal, Advisor and Chief Compliance Officer of PVWM. Mr. Kreikemeier can be
reached at 708-246-2366.
Pebble Valley Wealth Management
4365 Lawn Avenue, Suite 5, Western Springs, IL 60558
Phone: 708-246-2366
https://www.pvwealthmgt.com/
Page 18
PVWM has implemented a Code of Ethics, an internal compliance document that guides each Supervised Person
in meeting their fiduciary obligations to Clients of PVWM Further, PVWM is subject to regulatory oversight by
various agencies. These agencies require registration by PVWM and its Supervised Persons. As a registered
entity, PVWM is subject to examinations by regulators, which may be announced or unannounced. PVWM is
required to periodically update the information provided to these agencies and to provide various reports regarding
the business activities and assets of the Advisor.
Pebble Valley Wealth Management
4365 Lawn Avenue, Suite 5, Western Springs, IL 60558
Phone: 708-246-2366
https://www.pvwealthmgt.com/
Page 19
Form ADV Part 2B – Brochure Supplement
for
Allison D. Meers, CFP®
Advisor
Effective: April 27, 2026
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Allison D. Meers, CFP® (CRD# 5888719) in addition to the information contained in the Pebble Valley Holdings, Inc.
dba Pebble Valley Wealth Management (“PVWM” or the “Advisor”, CRD# 145664) Disclosure Brochure. If you have
not received a copy of the Disclosure Brochure or if you have any questions about the contents of the PVWM
Disclosure Brochure or this Brochure Supplement, please contact us at 708-246-2366 or by email at
kirk@pvwealthmgt.com.
Additional information about Mrs. Meers is available on the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with her full name or her Individual CRD# 5888719.
Pebble Valley Wealth Management
4365 Lawn Avenue, Suite 5, Western Springs, IL 60558
Phone: 708-246-2366
https://www.pvwealthmgt.com/
Page 20
Item 2 – Educational Background and Business Experience
Allison D. Meers, CFP®, born in 1985, is dedicated to advising Clients of PVWM as an advisor. Mrs. Meers earned
a Bachelor in Business Administration from the University of Georgia - Athens in 2008. Additional information
regarding Mrs. Meers’s employment history is included below.
Employment History:
Pebble Valley Wealth Management, Advisor
CIBC Private Wealth, Associate Relationship Manager
Invesco Ltd, Trust Officer
Mercer Investment Consulting, Analyst
02/2021 to Present
12/2012 to 02/2021
01/2011 to 12/2012
06/2008 to 01/2011
CERTIFIED FINANCIAL PLANNER® Professional (Since 2016)
I am certified for financial planning services in the United States by Certified Financial Planner
Board of Standards, Inc. (“CFP Board”). Therefore, I may refer to myself as a CERTIFIED FINANCIAL PLANNER®
professional or a CFP® professional, and I may use these and the other certification marks (the “CFP Board
Certification Marks”) that Certified Financial Planner Board of Standards Center for Financial Planning, Inc. has
licensed to CFP Board in the United States. The CFP® certification is voluntary. No federal or state law or regulation
requires financial planners to hold the CFP® certification. You may find more information about the CFP®
certification at www.cfp.net.
CFP® professionals have met CFP Board’s high standards for education, examination, experience, and ethics. To
become a CFP® professional, an individual must fulfill the following requirements:
• Education – Earn a bachelor’s degree or higher from an accredited college or university
and complete CFP Board-approved coursework at a college or university through a CFP
Board Registered Program. The coursework covers the financial planning subject areas
CFP Board has determined are necessary for the competent and professional delivery of
financial planning services, as well as a comprehensive financial plan development
capstone course. A candidate may satisfy some of the coursework requirement through
other qualifying credentials. CFP Board implemented the bachelor’s degree or higher
requirement in 2007 and the financial planning development capstone course requirement in March 2012.
Therefore, a CFP® professional who first became certified before those dates may not have earned a
bachelor’s or higher degree or completed a financial planning development capstone course.
• Examination – Pass the comprehensive CFP® Certification Examination. The examination is designed to
assess an individual’s ability to integrate and apply a broad base of financial planning knowledge in the
context of real-life financial planning situations.
• Experience – Complete 6,000 hours of professional experience related to the personal
financial planning process, or 4,000 hours of apprenticeship experience that meets
additional requirements.
• Ethics – Satisfy the Fitness Standards for Candidates for CFP® Certification and Former CFP®
Professionals Seeking Reinstatement and agree to be bound by CFP Board’s Code of Ethics and
Standards of Conduct (“Code and Standards”), which sets forth the ethical and practice standards for CFP®
professionals.
Individuals who become certified must complete the following ongoing education and ethics
requirements to remain certified and maintain the right to continue to use the CFP Board
Certification Marks:
Ethics – Commit to complying with CFP Board’s Code and Standards. This includes a commitment to CFP
Board, as part of the certification, to act as a fiduciary, and therefore, act in the best interests of the client,
at all times when providing financial advice and financial planning. CFP Board may sanction a CFP®
Pebble Valley Wealth Management
4365 Lawn Avenue, Suite 5, Western Springs, IL 60558
Phone: 708-246-2366
https://www.pvwealthmgt.com/
Page 21
professional who does not abide by this commitment, but CFP Board does not guarantee a CFP®
professional's services. A client who seeks a similar commitment should obtain a written engagement that
includes a fiduciary obligation to the client.
• Continuing Education – Complete 30 hours of continuing education every two years to
maintain competence, demonstrate specified levels of knowledge, skills, and abilities, and keep up with
developments in financial planning. Two of the hours must address the Code and Standards.
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mrs. Meers. Mrs. Meers has never been
involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits, arbitration claims
or administrative proceedings against Mrs. Meers.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mrs. Meers.
However, we do encourage you to independently view the background of Mrs. Meers on the Investment Adviser
Public Disclosure website at www.adviserinfo.sec.gov by searching with her full name or her Individual CRD#
5888719.
Item 4 – Other Business Activities
Mrs. Meers is dedicated to the investment advisory activities of PVWM’s Clients. Mrs. Meers does not have any
other business activities.
Item 5 – Additional Compensation
Mrs. Meers is dedicated to the investment advisory activities of PVWM’s Clients. Mrs. Meers does not receive any
additional forms of compensation.
Item 6 – Supervision
Mrs. Meers serves as an advisor of PVWM and is supervised by Kirk A. Kreikemeier, the Chief Compliance Officer.
Mr. Kreikemeier can be reached at 708-246-2366.
PVWM has implemented a Code of Ethics, an internal compliance document that guides each Supervised Person
in meeting their fiduciary obligations to Clients of PVWM Further, PVWM is subject to regulatory oversight by
various agencies. These agencies require registration by PVWM and its Supervised Persons. As a registered
entity, PVWM is subject to examinations by regulators, which may be announced or unannounced. PVWM is
required to periodically update the information provided to these agencies and to provide various reports regarding
the business activities and assets of the Advisor.
Pebble Valley Wealth Management
4365 Lawn Avenue, Suite 5, Western Springs, IL 60558
Phone: 708-246-2366
https://www.pvwealthmgt.com/
Page 22
Privacy Policy
Effective: April 27, 2026
Our Commitment to You
Pebble Valley Holdings, Inc. dba Pebble Valley Wealth Management (“PVWM” or the “Advisor”) is committed to
safeguarding the use of personal information of our Clients (also referred to as “you” and “your”) that we obtain as
your Investment Advisor, as described here in our Privacy Policy (“Policy”).
Our relationship with you is our most important asset. We understand that you have entrusted us with your private
information, and we do everything that we can to maintain that trust. PVWM (also referred to as "we", "our" and
"us”) protects the security and confidentiality of the personal information we have and implements controls to
ensure that such information is used for proper business purposes in connection with the management or servicing
of our relationship with you.
PVWM does not sell your non-public personal information to anyone. Nor do we provide such information to others
except for discrete and reasonable business purposes in connection with the servicing and management of our
relationship with you, as discussed below.
Details of our approach to privacy and how your personal non-public information is collected and used are set forth
in this Policy.
Why you need to know?
Registered Investment Advisors (“RIAs”) must share some of your personal information in the course of servicing
your account. Federal and State laws give you the right to limit some of this sharing and require RIAs to disclose
how we collect, share, and protect your personal information.
What information do we collect from you?
Date of birth
Social security or taxpayer identification number Assets and liabilities
Name, address and phone number[s]
Income and expenses
E-mail address[es]
Investment activity
Account information (including other institutions)
Investment experience and goals
What Information do we collect from other sources?
Custody, brokerage and advisory agreements
Other advisory agreements and legal documents
Transactional information with us or others
Account applications and forms
Investment questionnaires and suitability
documents
Other information needed to service account
How do we protect your information?
To safeguard your personal information from unauthorized access and use we maintain physical, procedural and
electronic security measures. These include such safeguards as secure passwords, encrypted file storage and a
secure office environment. Our technology vendors provide security and access control over personal information
and have policies over the transmission of data. Our associates are trained on their responsibilities to protect
Client’s personal information.
We require third parties that assist in providing our services to you to protect the personal information they receive
from us.
Pebble Valley Wealth Management
4365 Lawn Avenue, Suite 5, Western Springs, IL 60558
Phone: 708-246-2366
https://www.pvwealthmgt.com/
Page 23
How do we share your information?
An RIA shares Client personal information to effectively implement its services. In the section below, we list some
reasons we may share your personal information.
Basis For Sharing
Do we share?
Can you limit?
Yes
No
No
Not Shared
Yes
Yes
No
Not Shared
Servicing our Clients
We may share non-public personal information with non-affiliated third
parties (such as administrators, brokers, custodians, regulators, credit
agencies, other financial institutions) as necessary for us to provide
agreed upon services to you, consistent with applicable law, including but
not limited to: processing transactions; general account maintenance;
responding to regulators or legal investigations; and credit reporting.
Marketing Purposes
PVWM does not disclose, and does not intend to disclose, personal
information with non-affiliated third parties to offer you services. Certain
laws may give us the right to share your personal information with
financial institutions where you are a customer and where PVWM or the
client has a formal agreement with the financial institution. We will only
share information for purposes of servicing your accounts, not for
marketing purposes.
Authorized Users
Your non-public personal information may be disclosed to you and
persons that we believe to be your authorized agent[s] or
representative[s].
Information About Former Clients
PVWM does not disclose and does not intend to disclose, non-public
personal information to non-affiliated third parties with respect to persons
who are no longer our Clients.
Changes to our Privacy Policy
We will send you a copy of this Policy annually for as long as you maintain an ongoing relationship with us.
Periodically we may revise this Policy and will provide you with a revised Policy if the changes materially alter the
previous Privacy Policy. We will not, however, revise our Privacy Policy to permit the sharing of non-public personal
information other than as described in this notice unless we first notify you and provide you with an opportunity to
prevent the information sharing.
Any Questions?
You may ask questions or voice any concerns, as well as obtain a copy of our current Privacy Policy by contacting
us at 708-246-2366 or via email at kirk@pvwealthmgt.com.
Pebble Valley Wealth Management
4365 Lawn Avenue, Suite 5, Western Springs, IL 60558
Phone: 708-246-2366
https://www.pvwealthmgt.com/
Page 24