Overview
Assets Under Management: $1.7 billion
High-Net-Worth Clients: 122
Average Client Assets: $2 million
Services Offered
Services: Portfolio Management for Individuals, Portfolio Management for Institutional Clients
Fee Structure
Primary Fee Schedule (PEMBROKE MANAGEMENT LTD.)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $10,000,000 | 1.00% |
| $10,000,001 | $25,000,000 | 0.85% |
| $25,000,001 | $100,000,000 | 0.75% |
| $100,000,001 | and above | Negotiable |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $10,000 | 1.00% |
| $5 million | $50,000 | 1.00% |
| $10 million | $100,000 | 1.00% |
| $50 million | $415,000 | 0.83% |
| $100 million | $790,000 | 0.79% |
Clients
Number of High-Net-Worth Clients: 122
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 11.09
Average High-Net-Worth Client Assets: $2 million
Total Client Accounts: 142
Discretionary Accounts: 142
Regulatory Filings
CRD Number: 155405
Last Filing Date: 2025-02-25 00:00:00
Website: https://pml.ca
Form ADV Documents
Primary Brochure: PEMBROKE MANAGEMENT LTD. (2025-05-23)
View Document Text
Pembroke Management Ltd.
1002 Sherbrooke Street West, Suite 1700
Telephone: 514-848-1991
Montreal, Quebec H3A 3S4, Canada
Email: acalzetta@pml.ca
www.pml.ca
Form ADV Part 2 - May 23, 2025
Item 1 – Cover Page
This brochure provides information about the qualifications and business practices of Pembroke Management Ltd.
If you have any questions about the contents of this brochure, please contact us at 514-848-1991 or by email at
acalzetta@pml.ca. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority. Registration does not imply a certain
level of skill or training.
Additional information about Pembroke Management Ltd is also available on the SEC’s website at
www.adviserinfo.sec.gov.
Item 2 – Material Changes
Since our annual update filed on February 25, 2025, one material change has occurred: on May 20, 2025, Jeffrey S.D. Tory
was elected to the Board of Directors of Tucows Inc., a Canadian public reporting company. We have made other
clarifications of certain aspects of Pembroke Management Ltd.’s delivery of advisory services.
You may request the most recent version of this brochure, free of charge, by contacting Anthony Calzetta at 514-848-
1991 or acalzetta@pml.ca. Our brochure is also available on our website at www.pml.ca. You may also obtain a copy
by going to the SEC’s website at www.adviserinfo.sec.gov.
Item 3 – Table of Contents
Item 1 – Cover Page ....................................................................................................................................... i
Item 2 – Material Changes ............................................................................................................................. i
Item 3 – Table of Contents ............................................................................................................................ ii
Item 4 – Advisory Business ........................................................................................................................... 1
Item 5 – Fees and Compensation................................................................................................................... 1
Item 6 – Performance-Based Fees and Side-By-Side Management .............................................................. 2
Item 7 – Types of Clients .............................................................................................................................. 3
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ........................................................ 3
Item 9 – Disciplinary Information ................................................................................................................. 4
Item 10 – Other Financial Industry Activities and Affiliations ..................................................................... 5
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ................. 5
Item 12 – Brokerage Practices ....................................................................................................................... 7
Item 13 – Review of Accounts .................................................................................................................... 10
Item 14 – Client Referrals and Other Compensation ................................................................................... 11
Item 15 – Custody ....................................................................................................................................... 11
Item 16 – Investment Discretion ................................................................................................................. 11
Item 17 – Voting Client Securities .............................................................................................................. 11
Item 18 – Financial Information .................................................................................................................. 12
ii
Item 4 – Advisory Business
Pembroke Management Ltd (the “Registrant” “Pembroke”, “us,” or “we”) provides investment advisory
and other services. Pembroke is an independent company owned entirely by current employees of the
firm. The four largest shareholders are Ian Aitken, Matthew Beckerleg Nicolas Chevalier, and Andrew
Garschagen.
We manage investment advisory accounts for institutional investors including, but not limited to,
corporate and public pension funds, endowments and foundations, private investment funds, as well as for
mutual funds and wealthy individuals (“Clients”). We provide advice to Clients regarding equity
securities, and other investments and financial instruments. Since its founding in 1968, Pembroke has
focused substantially on Canadian and U.S. growth companies with smaller to medium sized
capitalization. The majority of our investment decisions are made through qualitative and fundamental
analysis. All accounts with the same mandate are managed on a similar basis, We do have flexibility to
permit Clients to impose certain restrictions on their accounts with respect to: (1) the specific types of
investments or asset classes that we will or will not purchase for their account; (2) the nature of the
issuers of investments that we will or will not purchase for their account; or (3) the risk profile of
instruments we will or will not purchase for their account, or the risk profile of the account as a whole. In
general, our Client accounts are fully invested and we do not normally engage in market timing.
As of January 1, 2025, the Registrant had $1.7 billion in assets under management to which it provides
advice on a discretionary basis.
Throughout this brochure, we disclose a number of conflicts of interest and provide summaries of a
number of our policies and procedures designed to detect and address these conflicts and others. We
encourage Clients and prospective clients to review our policies and procedures and inquire directly with
us about our conflicts. Our compliance policies and procedures are available for review in our offices. In
addition, conflicts of interest and specific risks are identified in the prospectus for the Pembroke
Investment Funds, a family of registered mutual funds, (the “Funds”) that are managed by Pembroke
Private Wealth Management Ltd., an affiliate of Pembroke. We act as the sub-advisor on some of these
Funds. The Pembroke Investment Funds are offered for sale solely to residents or citizens of Canada and
to entities registered and domiciled in Canada. Please request a copy of the Fund’s most current
prospectus for a description of other conflicts and risks that might exist.
Item 5 – Fees and Compensation
With respect to all types of Clients, we are compensated with a management fee (a percentage of assets
under management). The client may opt to have the invoice paid either by cheque or debited directly
from their account.
Clients generally have fee arrangements that differ depending upon the type of strategy we use in
managing the account. Our standard fee schedules for advisory services are set forth below. These fee
schedules may be negotiable and the minimum account size may be negotiable.
Individually Managed Accounts:
Annual Rate
1% of the market value of assets under management on first $10 million
0.85% on next $15 million
0.75% on next $25 million
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Accounts above $100 million may be subject to certain restrictions and fee negotiations.
Minimum Account Size for a separately managed account is $5,000,000, except for accounts invested
only in Pembroke managed mutual or pooled funds where the minimum account size is $2,000,000 (note
these accounts are only available to Canadian residents).
Fees are normally calculated at the end of each calendar quarter based on total portfolio market value as of
the last day of the calendar quarter. Fees are generally billed quarterly in arrears. Fees will be prorated
for each capital contribution and withdrawal made during the applicable calendar quarter (with the
exception of de minimis contributions and withdrawals). Accounts initiated or terminated during a
calendar quarter will be charged a prorated fee. A client may terminate an investment advisory contract
immediately at any time by written notice to Pembroke. Upon termination, by either Pembroke or the
client, the fee will be prorated and payable in arrears as of the termination date, as determined by
Pembroke.
Additional Expenses
Our fees are exclusive of brokerage commissions, transaction fees, custodial fees, and other related costs
and expenses, all of which are incurred by the Client. Please refer to Item 12 for additional information
regarding the factors we consider in selecting broker-dealers for Client transactions and in determining
the reasonableness of their compensation.
Related Conflicts:
Affiliated and Unaffiliated Mutual Funds: From time to time, clients may have supervised assets that are
invested in mutual funds (including money market funds). Compensation (including, without limitation,
management and other fees, carried interest, profit participation and reimbursement of operating and other
expenses) to mutual funds that are not affiliated with us will be borne by Clients, and we will not offset, or
pay such fees from, our management fees. However, we do offset the compensation we receive against
compensation received by us on the Funds that are affiliated with us to avoid a “double-dip” on fees for
the same portion of assets when the management fee has already been deducted.
Item 6 – Performance-Based Fees and Side-By-Side Management
We have certain Clients who pay us a performance-based fee based on the net capital appreciation above
an agreed upon benchmark of the Client’s assets under management. Net capital appreciation includes:
(1) unrealized appreciation of assets; and (2) realized gains and losses.
All performance-based income is calculated and paid in accordance with Section 205 and Rule 205-3
under the Investment Advisers Act of 1940.
Because of the different fee arrangements in place for our Clients, including our receipt of performance-
based fees from some Clients and not from others, we may have an incentive to favor Clients that pay
performance-based fees over those that do not. This incentive could, for example, affect our decision to
effect securities transactions for some Clients and not for others if we believe the transaction will be
profitable (or to allocate a greater portion of a limited investment opportunity to such accounts), or to
engage in cross trades between Client accounts. Our receipt of performance fees may incentivize us to
make investments that are riskier or more speculative than we would make if we did not receive
performance fees. Because net capital appreciation includes unrealized appreciation of Client assets, it
may result in us receiving more performance fees than if net capital appreciation were based solely on
realized gains.
2
To address these conflicts, our policies and procedures are designed such that investment decisions are
made without consideration of our pecuniary interests, and instead are made in accordance with our
fiduciary duties to all Client accounts. We manage investment funds and managed accounts, some of
which have objectives that are similar to, or overlap with, those of other Clients. As discussed further in
Item 12 below, generally all accounts managed using the same investment strategy will participate pro
rata in all investment opportunities that we allocate to any other account using that strategy.
The portfolio strategies we use for certain Clients could conflict with the transactions and strategies we
employ in managing other Clients and may affect the prices and availability of the securities and other
financial instruments in which Clients invest.
Item 7 – Types of Clients
As noted in Item 4 above, we may provide investment advisory services to individually managed accounts
for institutional investors including, but not limited to, corporate and public pension funds, endowments
and foundations, private investment funds, as well as to mutual funds, and wealthy individuals. The
minimum dollar value for opening a separate account is generally $5,000,000. We may lower or raise the
minimum account size at our discretion.
Termination provisions for advisory contracts for individually managed accounts are subject to
negotiation but generally may be terminated at any time without penalty either by the client or Pembroke,
upon written notice to the other party.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Pembroke manages U.S. and Canadian equity mandates with the goal of realizing long-term capital
appreciation primarily through investment in a portfolio of common shares and other equity securities of
predominantly small to medium size capitalization issuers that generally exhibit the potential to achieve
above-average long-term earnings or revenue growth. For certain mandates, Pembroke also invests in
larger capitalization issuers.
Although the following provides a general view of our firm philosophy, our portfolio managers make
investment decisions for Clients based on their own judgment, within this philosophy. Accordingly,
accounts pursuing the same strategy will not hold the same exact securities positions unless they are
following one of our models and the Clients have not imposed restrictions on the investment of their
account assets.
In the case of the firm’s U.S. portfolios, the securities will usually be listed in the United States or the
issuer will be a United States issuer, whether the securities are listed on a recognized exchange in the
United States or elsewhere. Pembroke maintains the right to invest in non-United States issuers or in
equities not listed in the United States from time to time.
In the case of the firm’s Canadian portfolios, the securities will usually be listed in Canada or the issuer
will be a Canadian issuer, whether the securities are listed on a recognized exchange in Canada or
elsewhere. Pembroke maintains the right to invest in non-Canadian issuers or in equities not listed in
Canada from time to time.
Pembroke may also manage portfolios that are North American in scope, in which case the securities will
usually be listed in North America or the issuer will be a Canadian or United States issuer, whether the
securities are listed on a recognized exchange in Canada, the United States, or elsewhere.
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Pembroke maintains the right to invest in non-Canadian and non-United States issuers or in equities not
listed in Canada or the United States from time to time.
Cash reserves of Pembroke’s portfolios may sometimes be invested in high-grade short-term interest-
bearing securities. Pembroke does not currently hedge its portfolios against fluctuations in currencies.
Pembroke’s primary investment strategy is centered on the belief that well-managed growth companies
will create wealth for their shareholders over the long-term. Pembroke’s equity mandates are suitable for
clients who are seeking long-term growth of their capital. The investment analysis for Pembroke’s equity
mandates is based on a bottom-up assessment of company-specific factors. The investment team
considers each company’s prospects, business model, and financial stability as well as its valuation in
order to make investment decisions. Pembroke usually meets or speaks with the management of
prospective holdings before making investment decisions. Generally, Pembroke does not engage in
market-timing and; therefore, generally has a significant majority of each Client’s funds invested in
publicly traded securities at all times.
The long-term success of Pembroke’s approach depends primarily on the judgment and knowledge of the
firm’s investment team. However, Clients of the firm should be aware that shares in smaller to medium
sized companies are prone to high levels of volatility based on overall changes in the stock market as well
as on company-specific news. The risks associated with Pembroke’s investment strategy include the
possibility that companies in the portfolio will fail to meet the firm’s fundamental expectations, that the
valuation multiples on certain or all securities in Pembroke’s portfolios contract, and that the firm’s
investment strategy underperforms alternative investment strategies available to the Client.
While Pembroke seeks to make investments principally in companies that have the prospect to create
wealth over a three to five-year period, the firm will trade securities based on factors such as the market
environment, valuation, industry fundamentals, and company-specific developments. Although
Pembroke’s approach typically results in moderate trading activity, Clients of the firm may be subjected
to increased transaction costs, higher brokerage commissions, and tax consequences should the level of
trading activity increase.
Investing in equities involves the risk of loss. Pembroke takes steps to reduce the risk of loss, but this is a
risk that Clients must be willing to accept.
Client portfolios will reflect a higher concentration in some sectors where we have the greatest degree of
conviction in the underlying securities, and a relative underweight in others. As a result Client returns
may vary significantly from the benchmark returns, resulting in an above average tracking error.
Other Related Procedures and Conflict
Valuation of Holdings: In the absence of a particular agreed-upon method for valuing securities, we will
generally value exchange traded securities at the last exchange traded price as reported on a composite of
quotes obtained from many stock exchanges where the issuer’s securities are traded. This is done
automatically by our portfolio management system on an overnight basis. If no sales for those securities
are reported on a particular day, the securities will be valued based upon the mean of the latest available
ask price and the latest available composite bid price for securities held long as reported by the exchange.
Item 9 – Disciplinary Information
Form ADV Part 2 requires investment advisers such as Pembroke to disclose legal or disciplinary events
involving the firm or our partners, officers, or principals that are material to your evaluation of our
advisory business or the integrity of our management. At this time, we have no information to report that
is applicable to this item.
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Item 10 – Other Financial Industry Activities and Affiliations
In 1988, Pembroke created Pembroke Private Wealth Management Ltd. (“PPW”), a Canadian investment
fund manager and mutual fund dealer that currently operates exclusively in Canada. Pembroke owns
100% of PPW and serves as the sub-advisor for several of the funds offered by them.
On occasion, we may recommend the Funds to Clients. We do so only when the investment is consistent
with our Clients’ investment guidelines, and we do not include the value of this investment when
calculating our management fees, if a management fee has already been charged by the Fund.
Jeffrey S.D. Tory, Chairman of the Board at Pembroke Management Ltd. also serves as a director of
Tucows Inc., a Canadian public reporting company, and receives compensation for that role. His position
could create a conflict of interest by giving him an incentive to favor investments in Tucows. To mitigate
this conflict, and consistent with our Code of Ethics, Pembroke Management Ltd. does not currently
invest in Tucows and does not intend to invest in this security during the period that Mr. Tory is on the
Board of Directors.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Code of Ethics and Personal Trading:
We strive to adhere to the highest industry standards of conduct based on principles of professionalism,
integrity, honesty and trust, and we have adopted a Code of Ethics (the “Code”) to help us meet these
standards. The Code incorporates the following principles:
• Pembroke’s employees have a fiduciary duty to place the interests of Clients first;
• Pembroke’s employees should not take inappropriate advantage of their positions. Employees
should avoid any situation that may compromise, or call into question, the exercise of their fully
independent judgment in the interests of Clients;
• All personal securities transactions should avoid any actual, potential or apparent conflicts of
interest; and
Independence in the investment making decision is paramount.
•
The Code includes provisions relating to the confidentiality of Client information, a prohibition on insider
trading, a prohibition on rumor mongering, restrictions on the acceptance of significant gifts and the
reporting of certain gifts and business entertainment items, and personal securities trading procedures,
among other things. All persons at Pembroke must acknowledge the terms of and compliance with the
Code on an annual basis.
Pembroke anticipates that, in appropriate circumstances, consistent with Clients’ investment objectives, it
will cause accounts over which Pembroke has management authority to effect, and will recommend to
investment advisory Clients or prospective clients, the purchase or sale of securities in which Pembroke,
its affiliate and/or other Clients, directly or indirectly, have a position or interest. Pembroke’s employees
and persons associated with Pembroke are required to follow Pembroke’s Code. Subject to satisfying this
policy and applicable laws, officers, directors and employees of Pembroke and its affiliate, may trade for
their own accounts in securities that are recommended to and/or purchased for Pembroke’s clients. The
Code is designed to ensure that the personal securities transactions, activities and interests of the
employees of Pembroke will not interfere with (i) making decisions in the best interest of advisory
5
clients and (ii) implementing such decisions while, at the same time, allowing employees to invest for
their own accounts. The Code requires, among other things, pre-clearance of transactions, restricts trading
in close proximity to client trading activity including a black out period for portfolio managers and a
mandatory 30-day hold period for any security that is also held in a Client account. Nonetheless, because
the Code in some circumstances would permit employees to invest in the same securities as Clients, there
is a possibility that employees might benefit from market activity by a Client in a security held by an
employee. Employee trading is continually monitored under the Code, to reasonably prevent conflicts of
interest between Pembroke and its clients.
Employees are required to ensure the Chief Compliance Officer receives directly from broker dealers
their monthly brokerage statements indicating their security holdings and transactions.
Any breaches of the Code will be viewed as very serious and may result in disciplinary action up to and
including dismissal. Clients and prospective clients may review a copy of the Code by contacting us at
the address or telephone number listed on the first page of this document.
Participation or Interest in Client Transactions:
We act as an Advisor to the Funds. On occasion, we may recommend these Funds to Clients. We do so
only when the investment is consistent with our Clients’ investment guidelines, and we do not include the
value of this investment when calculating our management fees if a management fee has already been
charged by the Fund.
Personal Trading:
Subject to the Code, as described above, we and our partners, principals, and employees may engage in
investment activities for our own account or for family members and friends. These activities may
involve the purchase and sale of securities that are the same as, but in different concentrations or effected
at different times and prices than, those purchased or sold for Client accounts. These activities may also
involve the purchase and sale of securities that are different from those purchased for Client accounts.
Other Related Conflicts and Practices:
Gifts and Entertainment: Brokers, counterparties, service providers and other third parties with whom we
do business occasionally provide gifts and entertainment to our principals and employees. We may enter
into business transactions and relationships on behalf of a Client with the donors of such gifts and
entertainment. Such gifts and entertainment create a conflict of interest in our selection and retention of
these donors as service providers for Clients. To address this conflict, we have adopted policies and
procedures to: 1) monitor gifts and entertainment given and received by our principals and employees;
and 2) limit the value of gifts and entertainment given and received. We also have policies and
procedures in place to help us monitor, and limit, the political contributions that our principals and
employees make to public officials and candidates for elected office in accordance with the requirements
of Rule 206(4)-5 under the Investment Advisers Act of 1940.
Disclosure of Portfolio and Other Information: We sometimes provide portfolio holdings information to
entities that have been retained by Clients to evaluate portfolio risk. We provide this information in our
sole discretion, and reserve the right to cease providing this information at any time. We make reasonable
efforts to preserve the confidentiality of the information we provide, but we cannot ensure that the entities
we provide information to will fulfill their confidentiality obligations.
6
In the course of conducting due diligence, Clients periodically request information pertaining to their
investments, and pertaining to us. We may respond to these requests and may provide information that is
not generally made available to other Clients. Additionally, we provide portfolio information to service
providers such as Bloomberg in order to assist us with our portfolio management.
When we provide this information, we do so without an obligation to update any such information
provided. However, we endeavor to provide the information requested in the most current form available.
Item 12 – Brokerage Practices
General Brokerage Practices:
In instances where we have the discretion to select brokers, we allocate portfolio transactions for Client
accounts to broker-dealers on the basis of best execution available—i.e., execution in a manner that the
Client’s total cost or proceeds in each transaction is most favorable under the circumstances. We consider
a variety of factors regarding broker-dealers in seeking best execution, including:
• Average commission
• Services provided by the broker (other than execution, such
charged
as research and other services)
• Executed prices of
• Difficulty of transactions
trades
• Operational facilities of the broker
• Type and size of
transaction
Clients should expect that their securities transactions can generate a substantial amount of brokerage
commissions and other costs, all of which are borne by the Client. Except in cases where a Client has
directed us to use a specific broker-dealer, we have complete discretion to decide what broker-dealers or
other counterparties will be used in executing transactions for Clients, and we negotiate the rates of
compensation that Clients will pay.
In addition to using brokers as “agents” and paying resulting commissions, we sometimes cause Client
accounts to buy or sell securities directly from or to dealers acting as principals at prices that include
mark-ups or mark-downs, and may also cause Client accounts to buy securities from underwriters or
dealers in public offerings at prices that include compensation to the underwriters and dealers.
Research and Other Soft Dollar Benefits
General Information: Clients may pay for research and execution services with soft or commission
dollars. While Clients benefit from many of the services obtained with soft dollars generated by Client
trades, each Client will not benefit exclusively.
In addition, we and our affiliates may also derive direct or indirect benefits from soft dollar services. This
is particularly true to the extent that we use soft or commission dollars to pay for expenses that we would
otherwise be required to pay for out of pocket. Therefore, we may have an incentive to select broker-
dealers based on our interest in receiving the research or other products or services at reduced cost to us,
rather than based on the Clients’ interest in receiving most favorable execution.
7
We do not seek to allocate soft dollar benefits to Client accounts proportionally to the soft dollar credits
those accounts generate. Rather, we use soft dollar benefits to service all Clients’ accounts. However,
each Client may not benefit from each of the services that we pay for with soft dollars, and therefore, in
the case of any particular transaction or transactions, a Client may pay higher commission rates without
receiving any benefit.
As noted above, in allocating Client brokerage, we generally consider, among other things, research and
execution services provided by brokers. We do not preclude allocations to brokers that do not provide
research and other soft dollar services, but the proposed relationships with brokerage firms that do
provide soft dollar services to us influences our judgment in allocating brokerage business and creates a
conflict of interest.
We believe that our allocation of brokerage business will help Clients to obtain research and execution
capabilities and will provide other benefits to Clients, but Client trades executed through these brokers or
dealers or any other brokerage firm may or may not be at the best or lowest price otherwise available.
Section 28(e) Safe Harbor: Section 28(e) of the Securities Exchange Act of 1934 (“Exchange Act”)
provides a safe harbor to investment advisers who use commission dollars of their advised accounts to
obtain certain research and brokerage services. Conduct outside of the safe harbor afforded by Section
28(e) is subject to the traditional standards of fiduciary duty under state and federal law. We intend that
all soft dollar payments will fall within the safe harbor of Section 28(e). Section 28(e) permits an
investment adviser, under certain circumstances, to cause an account to pay a broker a commission for
effecting a transaction in excess of the amount of commission another broker would have charged for
effecting the transaction in recognition of the value of the brokerage and research services provided by the
broker. Below we have described examples of research and brokerage services that fall within the safe
harbor of Section 28(e). We may use commissions that Clients generate for any of these eligible research
and brokerage services as well as any others that fall within the safe harbor of Section 28(e).
Examples of Research and Brokerage allowed within Section 28(e)
• Traditional Research Reports
• Pre-trade and Post trade analytics
• Advice from broker/dealers on order execution
• Discussions with Research Analysts, Analyst visits, conferences
• Proxy services that transmit reports and analyses on issuers, securities and the advisability of
investing in securities
• Consultants’ services that provide advice regarding portfolio strategy
During the calendar year ended December 31 2024, we used our soft dollars to pay for research services
including information on economies, industries, groups of securities and individual companies, statistical
information, market data, and political developments.
Directed Brokerage
We permit individually managed account Clients to select their own counterparties and direct us to
execute transactions through a specified broker-dealer or broker-dealers. However, when acting under
these instructions we may be unable to achieve most favorable execution, which can result in additional
costs and expenses for the Client. For example, Clients may pay higher brokerage commissions and may
receive a less favorable price when buying or selling if they cannot participate in an aggregated trade
along with other Client orders executed through broker-dealers that we selected.
8
However, Clients may wish to take into account certain off-setting considerations such as the receipt of
additional or special services from their broker of choice, including custodial services. Certain such
services might not be available, or might involve additional costs to the Clients, if trades were executed
with non-directed brokers.
Trade Aggregation
When buying and selling investments for Clients, we may aggregate multiple transactions into one order
so that as many eligible Clients may participate equally over time on a fair and equitable basis, in terms of
best available cost, efficiency and terms. Although certain Clients may be excluded from a given
aggregated order, no Client is favored over any other on an overall, long-term basis.
Each Client that participates in an aggregated order participates at the average price for all the Adviser’s
transactions in that security on a given business day and transaction costs will be shared pro rata based on
each Client's participation in the transaction.
In assembling an aggregated order in specific securities (including privately offered investments and
securities for which market quotations are not readily available), we consider the appropriateness of the
investment for each Client based on their risk tolerances and objectives.
Allocation of Aggregated Orders and Other Investment Opportunities
We consider a number of factors when allocating aggregated orders and other investment opportunities to
individual Client accounts. Because of the differences in Client investment objectives and strategies, risk
tolerances, tax status and other criteria, there may; however, be differences among Clients in invested
positions and securities held. The following factors may be taken into account by us in allocating
securities among investment advisory Clients:
• Client's investment objective and strategies;
• Client's risk profile;
• Client's tax status;
•
any restrictions placed on a Client's portfolio by the client or by virtue of federal or state
law (such as the Employee Retirement Income Security Act of 1974, as amended
[“ERISA”]);
size of Client account;
•
total portfolio invested position;
•
nature of the security to be allocated;
•
size of available position;
•
timing of cash flows and account liquidity;
•
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We strive to provide all Clients with meaningful investment allocations over time, although each and
every Client will not receive an allocation of each and every profitable investment.
We will provide additional detail about our order aggregation and allocation policy upon request.
Although the above discussion provides a summary of our policy, our actual practices are governed by the
policy we currently have in place, and not by this summary. We may revise or amend our policy at any
time, without notice to Clients.
Other Brokerage Practices, Issues, and Conflicts:
Allocation of Our Time and Resources: Generally, we are not subject to specific obligations or
requirements concerning the allocation of our time, efforts, resources, or investment opportunities to any
particular Client.
We are not obligated to devote any specific amount of time to the affairs of any Client and are generally
not required to accord exclusivity or priority to any Client in the event of limited investment
opportunities arising from the application of speculative position limits or other factors. Our personnel
devote time to the affairs of our Clients as they, in their discretion, determine to be necessary for the
conduct of our business.
Re-Allocations: Occasionally, with respect to a particular aggregated order, an allocation to a Client
account would result in violation of a Client investment restriction or guideline, or may otherwise be
impermissible (e.g., it would result in an overdraw on the account). In these situations, we have policies
and procedures in place designed to help us detect these impermissible transactions before settlement
(typically two days after the trade date for publicly traded equity securities). If detected before
settlement, in accordance with our policies and procedures, we may determine to re-allocate the
aggregated order among the other participating Client accounts, to the extent that we believe it to be
suitable and appropriate for the other participating Client accounts. If an impermissible allocation is not
detected before settlement, it may result in a trade error subject to our policies and procedures regarding
the handling of trading errors in Client accounts, discussed below.
Trade Errors: We have established policies and procedures regarding the handling of trading errors in
Client accounts (e.g., the purchase or sale of a security in the wrong amount, or contrary to Client
investment guidelines). In accordance with these policies and procedures, we try to correct errors as soon
as practicable after discovery to ensure that Clients do not incur a loss. Where trading errors result in
gains for the Client account, the account is credited with such gains. If a trading error results in a loss, we
make the Client whole.
Cross Trades: Occasionally, we may facilitate cross transactions between Client accounts, provided such
actions align with relevant laws and regulations. In a cross transaction scenario, securities held by one
Client account may be purchased by another Client account. However, we will only execute such
transactions upon obtaining written authorization from the involved Client.
Item 13 – Review of Accounts
All individually managed Client accounts are reconciled monthly to the custodian records. This review is
carried out by our Accounting Team. Each client account is designated two officers of Pembroke who are
responsible for review of these Client accounts and portfolios on an ongoing basis.
We provide our individually managed account Clients with a monthly written report regarding their
account(s) covering a detailed statement of the assets in their account showing holdings, book cost and
market values. In addition, the report details performance achieved in the period.
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Customized client reports may be furnished upon request.
Item 14 – Client Referrals and Other Compensation
Pembroke believes in dealing directly with its clients and has no oral or written arrangement with any
third party to directly or indirectly compensate them for client referrals.
Item 15 – Custody
All Pembroke Clients use a third-party custodian to hold the Clients’ investment assets. These custodians
prepare quarterly or monthly statements for each client itemizing the securities held by that Client.
Pembroke compares the statements prepared by the third-party custodians to its internal records and takes
steps to reconcile any material differences. Pembroke urges you to carefully review the statements that
you receive from the custodian and to compare such official custodial records to the account statements
that you receive from Pembroke. Our statements may vary from custodial statements based on
accounting procedures, reporting dates, or valuation methodologies of certain securities.
Item 16 – Investment Discretion
Pembroke manages investment accounts for its Clients on a discretionary basis and requires discretionary
authority from the Client at the outset of an advisory relationship empowering it to select the identity and
amount of securities to be bought or sold. As noted in Item 4 above, Clients may impose limitations on
this discretion with respect to (1) the specific types of investments or asset classes that we will or will not
purchase for their account; (2) the nature of the issuers of investments that we will or will not purchase
for their account; or (3) the risk profile of instruments we will or will not purchase for their account, or
the risk profile of the account as a whole. In all cases, such discretion is to be exercised in a manner
consistent with the stated investment objectives for the particular account and in compliance with any
restrictions, limitations or policies regarding the account. To ensure a clear and common understanding
of the stated investment objectives, the restrictions, limitations and policies regarding the account must be
provided to Pembroke in writing.
In the absence of specific directions from the Client, Pembroke will invest all Client accounts with
identical mandates in a similar manner (to the extent possible given account size, starting date, client
specific guidelines and or restrictions, and date of any subsequent contributions or distributions), and a
policy is in place to be certain that, in the execution of trades, all accounts are treated pari passu.
Clients may also direct us to use a particular broker-dealer or broker-dealers.
We typically assume this authority through a power of attorney or contract provision granted or entered
into by a Client.
Item 17 – Voting Client Securities
We have adopted proxy voting policies and procedures (the “Proxy Policies”). The overriding objective
of Pembroke Management’s proxy voting activities is to enhance shareholder value on a long-term basis.
As a result, our proxy voting guidelines have been developed in a manner which we believe is consistent
with this goal. The guidelines cover issues related to the Board of Directors, Executive and Director
Compensation, take-over protection and shareholder rights.
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The guidelines are not rigid, inflexible voting directives. Our portfolio managers will evaluate each
voting matter on a case-by-case basis and may vote in a manner contrary to the guidelines if they feel
that this would ultimately enhance long-term shareholder value.
We have engaged a third-party vendor, Institutional Shareholder Services Inc. (“ISS”), as our proxy voting
delegate. In addition to actually voting our proxies, ISS researches and makes voting determinations
in accordance with our proxy voting guidelines, provides recommendations with respect to proxy
voting matters in general, and maintains records of votes cast.
In the absence of specific voting guidelines from our Clients we will vote proxies in the best interests of
each particular Client, and generally in accordance with the recommendations of the third-party vendor.
We believe that voting proxies in accordance with the following guidelines is in the best interests of our
Clients.
• Generally, we will vote in favor of routine corporate housekeeping proposals, including
election of directors (where no corporate governance issues are implicated), selection of
auditors, and increases in or reclassification of common stock.
• Generally, we will vote against proposals that make it more difficult to replace members of
the issuer’s board of directors, including proposals to stagger the board, cause management to
be overrepresented on the board, introduce cumulative voting, introduce unequal voting
rights, and create supermajority voting. For other proposals, we shall determine whether a
proposal is in the best interests of our Clients.
If a Client makes a specific request, we will vote Client proxies in accordance with that Client’s request
even if it is in a manner inconsistent with our policies and procedures. Such specific requests must be
made in writing by the individual Client or by an authorized officer, representative or named fiduciary of
the Client.
Pembroke will attempt to identify any conflicts that exist between our interests and the interests of our
Clients. This examination will include a review of the relationship we have with the issuer of each
security and any of the issuer’s affiliates to determine if the issuer is a Client of ours or has some other
relationship with us or a Client of ours.
If a material conflict exists, we will determine whether voting in accordance with the voting guidelines
and factors described above is in the best interests of the Client. We will also determine whether it is
appropriate to disclose the conflict to the affected Clients and, except in the case of Clients that are
subject to Employee Retirement Income Security Act (“ERISA”), give the Clients the opportunity to vote
their proxies themselves. In the case of ERISA Clients, if the Investment Management Agreement
reserves to the ERISA Client the authority to vote proxies when we determine we have a material conflict
that affects our best judgment as an ERISA fiduciary, we will give the ERISA Client the opportunity to
vote the proxies themselves.
You may request a copy of our Proxy Policies and the proxy voting record relating to your account by
contacting us at the address or telephone number listed on the first page of this document.
Item 18 – Financial Information
Form ADV Part 2 requires investment advisers such as Pembroke to disclose any financial condition
reasonably likely to impair our ability to meet contractual commitments to clients. At this time, we have
no information to report that is applicable to this item.
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