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DISCLOSURE BROCHURE
PENN DAVIS MCFARLAND, INC.
2626 Cole Ave.
Ste. 504
Dallas, TX 75204
(214) 871-2772
January 31, 2025
This brochure provides information about the qualifications and business practices of Penn Davis
McFarland, Inc. If you have any questions about the contents of this brochure, please contact us at (214)
871-2772. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Additional information about Penn Davis McFarland, Inc. also is available on the SEC’s website at
www.adviserinfo.sec.gov.
Penn Davis McFarland, Inc.
Table of Contents*
Item 4 – Advisory Business ............................................................................................................ 4
Item 5 – Fees and Compensation .................................................................................................. 4
Investment Management Services ................................................................................................. 4
Financial Planning and Other Services .......................................................................................... 5
Other Types of Fees and Expenses ............................................................................................... 5
Item 6 – Performance Based Fees and Side-By-Side Management ............................................. 5
Item 7 – Types of Clients ................................................................................................................ 5
Our Clients .......................................................................................................................... 5
Minimum Account Size ....................................................................................................... 5
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ........................................ 5
Our Investment Strategies .................................................................................................. 5
Cash Management.............................................................................................................. 6
Risk ......................................................................................................................................7
Item 9 – Disciplinary Information .................................................................................................... 8
Item 10 – Other Financial Industry Activities and Affiliations ......................................................... 8
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading 8
Code of Ethics ..................................................................................................................... 8
Personal Trading ................................................................................................................. 9
Item 12 – Brokerage Practices ....................................................................................................... 9
In General ....................................................................................................................................... 9
Research and Soft Dollar Benefits ..................................................................................... 9
Brokerage for Client Referrals ...........................................................................................10
Directed Brokerage ............................................................................................................10
Order Aggregation .............................................................................................................10
Item 13 – Review of Accounts ....................................................................................................... 11
Item 14 – Client Referrals and Other Compensation .................................................................... 11
Item 15 – Custody .......................................................................................................................... 11
Item 16 – Investment Discretion .................................................................................................... 12
Item 17 – Voting Client Securities ................................................................................................. 12
Item 18 – Financial Information ..................................................................................................... 13
BROCHURE SUPPLEMENT ......................................................................................................... 14
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* A NOTE ABOUT THE FORMAT OF THIS BROCHURE: The SEC requires all investment advisers to
organize their disclosure documents according to specific categories, some of which may not pertain
to a particular adviser's business. Where a required category is not relevant to our business, we list
the category and state that it does not apply.
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Item 4 – Advisory Business
Penn Davis McFarland, Inc. (PDM) is an independent, fee-only investment adviser, founded in
1977 by Fred M. Penn, John H. Davis, and John S. McFarland. PDM’s principal owners are R.
Van Ogden and Jeffrey (Jeff) W. Helfrich.
PDM offers asset management services to individuals, trusts, charitable organizations and
retirement plans, through separately managed accounts. In almost all cases, PDM has full
discretionary investment authority over its client accounts. [See Item 16 - Investment Discretion
below.] Each account is managed on the basis of the client’s individual financial situation,
investment objectives and instructions. In other words, we tailor our advisory services to the
individual needs of our clients, and we allow clients to impose restrictions on investing in certain
securities or types of securities.
PDM invests its client’s assets primarily in publicly traded stocks and bonds; however, we may
occasionally purchase and sell other assets for managed accounts, including but not limited to
those described below in Item 8-Methods of Analysis, Investment Strategies and Risk of Loss.
PDM also provides financial planning services to some of our clients. In so doing, we utilize
eMoney software which performs cash flow projections, education, retirement and estate
planning, tax calculations, and portfolio analysis for meeting financial goals.
In addition to these investment advisory services, PDM performs “family office services” for
several of our clients. These non-advisory services include bill paying and reporting, insurance
placement, the payment of salaries/withholding and reporting for employees and other
complementary business services.
As of January 31, 2025, our discretionary assets under management were $1,258,369,568. Our
total discretionary and non-discretionary assets under management including non-discretionary
infrequently priced assets some of our clients hold and we advise them on (such as investments
in private partnerships) were $1,261,852,927 as of that date.
Please see our attached Brochure Supplement or our website (www.pdavis.org) for more
information on our investment professionals and other members of our team. Information about
our founders is also available on our website.
Item 5 – Fees and Compensation
Investment Management Services
We are paid by clients based on a percentage of our clients’ assets under management. Our fee
is computed quarterly (the quarterly fee percentage is ¼ of the annual fee percentage). The fee
is calculated based on assets under management on the final day of the preceding quarter and
is billed quarterly in advance. The fee is due upon receipt of our invoice. We typically deduct our
advisory fees directly from clients’ accounts, although clients do have the choice to pay their fees
in another manner. If an account is terminated, the fee is prorated, and the unearned portion is
returned to the client.
Annual Fee Schedule
One and one-quarter percent (1.25%) of the first $1,000,000 of assets under
management;
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One percent (1.00%) of assets from $1,000,000 to $4,000,000;
Three quarters of one percent (0.75%) of assets from $4,000,000 to $10,000,000;
One-half of one percent (0.50%) on assets $10,000,000 and above.
While PDM’s investment management fees are generally not negotiable, the firm has in some
instances negotiated a fee with clients opening several accounts (e.g., a family).
Financial Planning and Other Services
In some cases, we provide financial planning services free of charge to existing clients.
Otherwise, we negotiate fees for this service individually with clients.
Our fees for non-advisory family office services are negotiated individually with clients and range
from $1,250 to $12,500 a quarter depending on the amount of work performed.
Regardless of the services performed, neither PDM, nor any of our employees, receives any
compensation for the sale of securities or other investment products.
Other Types of Fees and Expenses
In addition to the fees PDM charges, your account may incur other types of fees and expenses in
connection with the investment of your assets. These include custodian fees and brokerage
commissions or other transaction-related charges. Accounts that hold mutual funds will incur
management and other fees in addition to the advisory fees PDM charges. Although PDM
endeavors to help clients optimize their investment returns, we do not guarantee that clients will be
invested in the lowest mutual fund expense share class at all times. New share classes are
introduced from time to time and in some cases, investment in lower-cost classes is restricted by
the fund or the custodian. Please see Item 12-Brokerage Practices below for more information.
Item 6 – Performance Based Fees and Side-By-Side Management
This item does not pertain to our business. PDM does not charge performance-based fees.
Item 7 – Types of Clients
Our Clients
The majority of our clients are high net worth individuals. We also offer our services to trusts,
charitable organizations and retirement plans.
Minimum Account Size
PDM prefers a minimum account size of $1,000,000 but has accepted smaller accounts under
certain circumstances.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Our Investment Strategies
Our primary investment strategy is to invest in common stocks, bonds, and cash and cash
equivalents which in our estimation offer attractive return potential relative to the risk of permanent
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loss. We evaluate each investment on a case-by-case basis using primarily fundamental
analysis.
Fundamental analysis is a type of analysis where one evaluates a range of quantitative and
qualitative factors with respect to a business in order to ascribe a fair value to that business. In
conducting such analysis, we will frequently review regulatory filings such as annual reports (e.g.,
SEC form 10-K or 20-F), quarterly reports (e.g., SEC form 10-Q), proxy statements (e.g., SEC
form DEF 14A), registration statements (e.g., SEC form S-1 or F-1), and current reports (e.g.
Form 8-K). In addition, we may refer to macroeconomic statistics from third party research
providers and/or government agencies. We frequently read articles about a particular business
or industry we are researching in newspapers and trade journals and/or magazines. We often
read research reports on companies or macroeconomics provided by third parties such as
brokers. We may try to contact people who have worked in a particular industry we are evaluating
to draw on their experiences to better understand the practical realities of the specific business
we are trying to evaluate. We quantitatively try to evaluate the historic and potential for future
cash flow and earnings as well as the soundness of a specific company’s balance sheet. We
qualitatively evaluate the business in terms of its strengths, weaknesses, opportunities for growth,
and threats to the existing business as well as many other qualitative factors dictated by the
circumstances of the specific company we are evaluating. Once a value has been ascribed to a
business as a whole, we can then evaluate the capital structure of the company and determine a
fair value for the various securities issued by the company.
From time to time, we may evaluate technical factors (e.g., review the stock chart, moving
averages, historic trading volume) when considering whether the timing is favorable to enter or
exit an investment.
If we find that a particular security is trading at a significant discount in the market to our estimate
of fair value and the timing seems appropriate, we may choose to pursue it as an investment for
clients who have the appropriate risk tolerance and who have surplus cash relative to their
immediate needs. We generally take a long-term view (i.e., years, not months) when evaluating
potential investments. We sell our investments when we believe the likely returns no longer justify
the potential for permanent loss of capital. We typically manage a concentrated portfolio of
investments, as we believe truly good investments are difficult to find and, thus, when one is found
it should represent a meaningful portion of one’s assets. A typical initial investment position is 2-
4% of a client’s account. Most client accounts have fewer than forty positions. Position sizes
generally range from 0.5% of client assets up to 15% of client assets (resulting from market value
growth of a position). Exceptions to these size ranges may occur, but we would expect them to
be rare. We may also invest in foreign securities, ADRs, ETFs, preferred stock, warrants, options,
private placements, and other securities that we deem to offer attractive returns relative to the
risk of permanent loss of capital. We have occasionally engaged in the short sale of options (often
covered calls) and common stocks.
Cash Management
Cash is generally invested in a taxable or tax-exempt money market fund offered by the custodian
that the client has chosen. For accounts custodied at Charles Schwab & Co., Inc. (Schwab), a
Schwab Bank sweep deposit is utilized for cash management, along with a Schwab money market
fund. Alternatively, we may invest in short-term Treasury bills as a cash alternative in order to
achieve a higher yield.
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Risk
Investing in securities involves the risk of loss. While our ultimate goal is to provide attractive
absolute returns over a long period of time (several years at a minimum), there can be no
assurance we will achieve this goal. Clients’ portfolios have historically experienced losses and
will almost certainly do so in the future over certain periods of time. Investment risks include the
following:
Concentration Risk. Except where otherwise required by law, it is possible that your holdings
could be concentrated in only a few issuers, industries, sectors, companies, geographic regions,
or asset classes. This limited diversification could expose your account to losses disproportionate
to market movements in general and could have a significant adverse effect on your account.
Illiquidity. We may invest in securities and other assets which are subject to legal or other
restrictions on transfer or for which no liquid market exists. Market prices, if any, for such
investments tend to be volatile and may not be readily ascertainable. In addition, we may not be
able to sell illiquid investments when we desire or to realize what we believe to be fair value in
the event of a sale. The sale of restricted and illiquid assets often requires more time and results
in higher brokerage charges or dealer discounts and other selling expenses than does the sale of
securities eligible for trading on national securities exchanges or in over-the-counter markets.
Market Conditions. Our strategies may be materially affected by conditions in the financial
markets and economic conditions throughout the country and the world, including interest rates,
availability of terms of credit, inflation rates, economic uncertainty, changes in laws, trade barriers,
commodity prices, currency exchange rates and controls, and national and international political
circumstances.
Short Selling. Depending upon the client’s risk tolerance, our investment strategy might include
short selling. (We would expect this situation to be rare.) Short selling involves selling securities
which may or may not be owned and borrowing the same securities for delivery to the purchaser,
with an obligation to replace the borrowed securities at a later date. Short selling allows an
investor to profit from declines in market prices to the extent that such decline exceeds the
transaction costs and the costs of borrowing the securities. A short sale creates the risk of a
theoretically unlimited loss, in that the price of the underlying security could theoretically increase
without limit, thus increasing the cost of buying replacement securities to cover the short position.
There can be no assurance that the necessary securities will be available for purchase.
Purchasing securities to close out a short position can itself cause the price of the securities to
rise further, thereby exacerbating the loss.
Reliance on PDM Management. PDM’s success will depend in large part upon the skill and
expertise of our professionals. There can be no assurance that any particular professional will
continue to be associated with PDM. The ability to recruit, retain, and motivate such professionals
is dependent on our ability to offer attractive incentive opportunities. Should any of these
professionals join or form a competing firm, become incapacitated or in some other way cease to
participate in PDM investment activities, our performance could be adversely affected.
Equity Securities. We primarily recommend investments in equity and equity-linked securities.
The value of these securities generally will vary with the performance of the issuer and
movements in the equity markets in general. As a result, your account may suffer losses if we
invest in equity securities of issuers whose performance diverges from our expectations or if
equity markets generally move in a single direction and we have not hedged your account against
such a general move.
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Foreign Securities. We may occasionally invest in securities of companies domiciled or
operating in one or more foreign countries. Such foreign securities may involve considerations
and risks not typically encountered by domestic securities. These may include government
instability, possible expropriation, limitations on the use or removal of funds or other assets,
currency risk, domestic or foreign administration, economic, or monetary policy changes, or
changed circumstances between nations. Foreign tax laws or confiscatory taxation may also
affect foreign security investments. Currency conversions and foreign brokerage commissions
may cause foreign security investments to be more expensive than domestic investments.
Foreign securities markets also may be less liquid, more volatile, and subject to less governmental
supervision than in the Unites States (e.g., a lack of uniform accounting, auditing, and financial
reporting standards, and potential difficulties in enforcing contractual obligations).
Fixed Income Securities. We may invest a portion of your account in fixed income securities,
including bonds, notes, and debentures issued by corporations, municipalities or the U.S.
government, debt securities and commercial paper. Fixed income securities pay fixed, variable,
or floating rates of interest. Fixed income security values will vary in response to interest rate
fluctuations. Changes in perceptions of creditworthiness, political stability, or soundness of
economic policies can also cause value fluctuations. Also, fixed income securities are subject to
the possibility of an issuer’s inability to meet principal and interest payments on its obligations
(i.e., credit risk). They are also subject to price volatility due to factors like interest rate sensitivity,
perception of issuer creditworthiness, and general market liquidity (i.e., market risk).
Item 9 – Disciplinary Information
This item does not apply to our business. Since our inception, neither PDM nor any employee has
been involved in a disciplinary event material to an evaluation of our services or our integrity.
Item 10 – Other Financial Industry Activities and Affiliations
This item does not pertain to our business.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
Code of Ethics
We have adopted a Code of Ethics in accordance with SEC Rule 204A-1. Our Code of Ethics
acknowledges that we have a fiduciary duty of care, loyalty, and good faith to our clients. Our
employees have an obligation to act solely in the best interests of clients, and to make full and
fair disclosure of all material facts, particularly where the interests of the firm or our employees
may conflict with clients’ interests. A thorough knowledge and understanding of our Code of
Ethics by all of our employees assists in promoting a "culture of compliance" that is crucial to
fulfilling our fiduciary responsibility.
The fiduciary principles that govern the conduct of employees are, at a minimum, the following:
(1) the duty at all times to place the interests of clients first; (2) the fundamental standard that
personnel providing services to clients should not take inappropriate advantage of their positions;
and (3) the requirement that all personal securities transactions be conducted in a manner that is
consistent with Rule 204A-1 as described further below. Our policy is that the interest and privacy
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of our clients always comes first, and all employees will conduct themselves in accordance with
the highest standards of integrity, honesty, and fair dealing. Our Code of Ethics is available to
anyone upon request.
Personal Trading
Our Code of Ethics also contains policies and procedures with respect to personal trading. Our
employees may invest in the same securities (or related securities e.g., warrants, options, or futures)
that we recommend to our clients. This creates a potential conflict of interest because we may have
an incentive to favor our own portfolios, in which we have a direct financial interest, over other client
portfolios. To address this potential conflict, PDM requires employees to pre-clear personal trades in
certain “restricted” securities, in order to ensure that personal trading does not adversely affect trading
for client accounts. Personal trading in these securities is not permitted until trading for clients has
been completed. Pre-clearance is also required for IPOs, private placements, and other limited
offerings of securities. In addition, employees are prohibited from trading on any inside (material, non-
public) information.
All employee trades are reported on a quarterly basis to the firm’s Chief Compliance Officer.
Item 12 – Brokerage Practices
In General
PDM often has the authority to select the broker-dealers through which client trades are executed
and to determine the reasonableness of the compensation to be paid to these broker-dealers.
PDM considers several factors when selecting broker-dealers to execute trades, including the
quality of executions; the commission rates or other transaction-related compensation charged;
the research services provided; and the broker-dealer’s creditworthiness and commitment to
providing best execution. We are not required to weigh these factors equally. Since commission
rates in the United States are negotiable, selecting brokers on the basis of considerations other
than applicable commission rates may at times result in higher transaction costs than would
otherwise be obtainable. PDM typically selects Goldman Sachs or Jefferies & Company, Inc.
(“Jefferies”) to execute trades for clients who have authorized us to make this selection.
A substantial number of our clients maintain custody of their assets at Schwab. [See Item 15
below.] At this time, Schwab does not charge commissions on equity trades for such clients, and
we usually trade these accounts through Schwab. However, where circumstances warrant, we
will trade these accounts through a different broker-dealer, in which case, the accounts will incur
commissions or other transaction-related fees. Trades executed through Schwab do not
participate in the bulk executions we effect through the other brokers we use. [See Order
Aggregation below.]
Research and Soft Dollar Benefits
When PDM executes client trades through Goldman Sachs and Jefferies, it receives a portion of
the commissions paid to these firms as “soft-dollar” credits that it uses to purchase investment
research and ancillary brokerage services. PDM uses these services for the benefit of all its
clients, not just those whose accounts generated the credits and PDM does not seek to allocate
soft-dollar benefits to client accounts in proportion to the credits the accounts generate.
Soft-dollar arrangements provide a benefit to PDM, because otherwise PDM would pay for these
services with our own resources. This creates a potential conflict of interest with our clients
because we may have an incentive to select a broker-dealer to generate soft-dollar credits, rather
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than to receive the most favorable execution for clients. Goldman Sachs and Jefferies may
charge our clients higher commissions than other broker-dealers who do not provide soft-dollar
credits would charge for comparable execution services.
The soft-dollar services PDM receives include proprietary and third-party information and
analyses concerning specific securities, companies or sectors; market, financial and economic
studies and forecasts; statistics and pricing or appraisal services; discussions with research
personnel; and invitations to attend conferences or meetings with management or industry
consultants. Examples of these services include Bloomberg, Options Price Reporting Authority,
Telemet America, LSEG, and NYSE Market Data.
Section 28(e) of the Securities Exchange Act of 1934 provides a "safe harbor" to investment
managers who use commission dollars generated by their advised accounts to obtain
investment research and ancillary brokerage services that provide lawful and appropriate
assistance in the management of client accounts, if the manager determines in good faith that
that the commissions paid are reasonable in relation to the value of the brokerage and research
services provided. We endeavor to use commission dollars generated by our clients' brokerage
accounts only to obtain investment research and brokerage services or products covered by the
Section 28(e) safe harbor.
Brokerage for Client Referrals
This item does not pertain to our business. We do not direct brokerage business to brokers in
exchange for client referrals.
Directed Brokerage
The vast majority of our clients either authorize us to select the broker-dealers who execute trades
for the clients’ accounts or maintain their assets at Schwab, with the expectation that we will
primarily use Schwab to execute their trades. However, clients also have the option to direct us
to trade through another specific broker-dealer they have chosen. Clients who choose to do this
may not get best execution of their trades because we will not negotiate commissions on these
clients’ behalf; they may not be able to aggregate orders to reduce transaction costs; and they
may receive less favorable prices. [See Order Aggregation below.]
Order Aggregation
Our preferred practice is to aggregate client orders into block trades, which we believe contributes
to best execution. Our practice is to first execute block trades on behalf of clients who defer to
us regarding brokerage selection, and then execute block trades for accounts trading through
Schwab. We then proceed to execute transactions on behalf of our clients who direct us to use
another specific broker (if any), as we want to avoid having our clients bid against each other in
the marketplace. It should be noted that clients sometimes get different executions as a result of
this practice and, indeed, clients not participating in aggregate orders may get a worse (or better)
execution depending on market fluctuations during the time between when aggregate and other
orders are executed.
In the event of partial fills for aggregate orders, our practice is to allocate trades to the least
invested accounts first in the case of a buy and the most invested accounts first in the case of
sells. ”Least” and “most” invested accounts are determined by the percentage of the accounts
invested in equities.
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Item 13 – Review of Accounts
Accounts are monitored on a daily basis by the members of our investment committee (R. Van
Ogden, Jeffrey W. Helfrich, Charles L. Norton, and Benjamin A. Brown) for market and economic
factors that might dictate a change or redirection of assets. The entire investment committee
meets at least once a month (via telephone, teleconference or in person) and more frequently as
circumstances dictate. Large withdrawals or additions of cash may prompt an adjustment of the
portfolio holdings.
Monthly or quarterly statements are mailed or emailed to clients from PDM (depending upon client
preference), and at least quarterly statements are mailed from all custodians. [See Item 15 -
Custody below.]
We seek to meet with our clients on a quarterly basis to review their portfolios, performance, risk
tolerance, investment goals, and cash needs. We meet with some clients more frequently than
quarterly and some less frequently as the client chooses.
Item 14 – Client Referrals and Other Compensation
This item does not apply to our business.
Item 15 – Custody
PDM does not maintain physical possession of clients’ managed assets. Rather, all clients’
managed funds and securities are held by a qualified custodian of the client’s choosing. We
prefer that clients hold their managed accounts at one of three institutions (Frost Bank, Bank of
America, or Schwab) for trading efficiency and to take advantage of negotiated custody fees.
Bank custodian fees generally range from 0.05% to 0.25% of the market value of the account and
are deducted by the custodian from your account. Accounts held at Schwab are not charged a
separate custodial fee at this time.
Clients receive statements from their qualified custodian at least quarterly reflecting all assets and
all transactions in the account during the reporting period. Clients also receive monthly or
quarterly statements from PDM. All statements should be carefully reviewed, and the two
separate statements compared for accuracy. For tax and other purposes, the custodial statement
is the official record of your account and transactions.
Although PDM does not have physical custody of managed assets, we may be deemed to have
“constructive” custody in certain circumstances, according to the SEC’s custody rule. For
example, in some cases, PDM is authorized to direct the qualified custodian to make distributions
from the managed account to a designated third party in accordance with a Standing Letter of
Authorization signed by the client. All such distributions are made in accordance with client
instructions and are reflected on the account statements the client receives from the qualified
custodian.
In addition, Van Ogden serves in his individual capacity as Co-Trustee for one irrevocable grantor
trust whose assets are managed by PDM and serves in his individual capacity as Independent
Executor of an estate whose assets are managed by PDM. As required by the custody rule, these
assets are subject to an annual verification (known as a “surprise exam”) by an independent public
accountant.
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Finally, PDM is deemed to have constructive custody over managed accounts that also receive
“family office” services from PDM, including bill-paying. In addition to submitting to a surprise
exam for accounts as to which PDM has check writing authority, PDM has instituted special
procedures to ensure the safety of these client assets. Checks or on-line payments are generated
by one PDM employee and signed / approved by two others. A monthly reconciliation is prepared
by a fourth employee and signed off by the original two check signors / approvers. The monthly
reconciliation is also mailed to the client and to their CPA, if requested. All funds are held in a
separate checking account for each client with the bank acting as an independent qualified
custodian.
Item 16 – Investment Discretion
The Discretionary Investment Management Agreement executed between a client and PDM
grants PDM full discretion with respect to the investment and management of a client’s portfolio,
including placing all brokerage orders for the account. PDM will maintain full discretion over all
assets in a client’s portfolio unless otherwise directed by the client. Clients may impose
restrictions on the type of securities we buy for their account.
In rare circumstances, PDM also offers non-discretionary investment management services as
well.
Item 17 – Voting Client Securities
Proxies for securities held in clients' discretionary management accounts are forwarded to PDM
by the custodian banks or brokers holding the securities. PDM votes all proxies in a prudent and
timely manner in accordance with our Proxy Voting Procedures outlined in our Compliance
Manual unless the client has requested either to vote the proxy personally or to have it voted in a
specific manner. A copy of our Proxy Voting Procedures is available to any client or prospective
client upon request. Information on how votes were cast is also available to any client upon
request. Information on how PDM voted on certain “say-on-pay” ballot issues is also available on
PDM’s Form N-PX, available through the SEC’s EDGAR service.
While PDM votes based on the specific circumstances we believe to be in our clients’ best interest,
we will generally vote FOR:
1. Election of directors nominated by the current directors, where no corporate governance issues
are in question;
2. Selection of independent auditors recommended by management;
3. Increases in authorization for the issuance of or reclassification of common stock;
4. Management recommendations adding or amending indemnification provision in charter or by-
laws;
5. Changes in board of directors recommended by management;
6. Outside director compensation recommended by management;
7. Proposals that maintain or strengthen shared interests of shareholders and management;
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8. Proposals that maintain or increase shareholders' influence over issuer's board of directors and
management;
9. Proposals that maintain or increase rights of shareholders;
10. Management proposals for merger or reorganization if the transaction appears to offer fair
value.
PDM will generally vote AGAINST:
1. Shareholder resolutions that consider non-financial impacts of mergers;
2. Anti-greenmail provisions.
All proxies will be voted in a prudent and timely manner and only after a careful evaluation of the
issues presented on the ballot. PDM will provide adequate disclosure to clients if any substantive
aspect of foreseeable result of the subject matter to be voted upon raises an actual or potential
conflict of interest between PDM and its clients. Details concerning the possible conflict will be
provided and the client will be asked to either vote the proxy personally or to indicate a voting
response.
Any client may obtain information as to when and how a vote is cast for their account by making
an oral or written request for such information.
Item 18 – Financial Information
This item does not pertain to our business. We are not aware of any financial condition that would
impair our ability to meet our contractual commitment to our clients. PDM has always been
financially solvent.
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BROCHURE SUPPLEMENT
This Brochure Supplement, amended as of January 31, 2025, provides information about
Penn Davis McFarland’s (PDM’s) investment advisory personnel, R. Van Ogden, Jeffrey (Jeff) W.
Helfrich, Charles L. Norton, Robert E. Felty, Hope W. Robinson, Benjamin (Ben) A. Brown and
Elizabeth (Libby) G. Trecartin. You should consider this information in addition to the information
set forth in the main part of PDM’s Brochure. If you have any questions about this Supplement,
please contact us at (214) 871-2772 or billing@pdavis.org.
Additional information about Messrs. Ogden, Helfrich, Felty, Norton and Brown and Ms.
Robinson and Trecartin is available on the SEC’s website at www.adviserinfo.sec.gov.
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R. Van Ogden, CFA
Educational Background and Business Experience
Van joined PDM in 1986 and became an owner in 1993. He is a Principal in the firm,
currently serves as PDM’s President and is a member of our Investment Committee. His
primary responsibilities are portfolio management, client relations and managing operational
aspects of the firm. Prior to joining PDM, Van served as a personal trust officer with a large
Dallas bank, now part of Bank of America. While at the bank, he gained extensive
experience in managing trust, real property, and financial assets, as well as estate and tax
planning.
Van holds a Master’s in Business Administration from Southern Methodist University and is
a Chartered Financial Analyst.1 He was born in 1957.
Disciplinary Information
None
Other Business Activities
None
Additional Compensation
None
Supervision
Van’s investment advisory activities are supervised by PDM’s Compliance Officer, Robert
E. Felty, in accordance with the firm’s written supervisory procedures. You can reach Mr.
Felty at robertf@pdavis.org or at (214) 871-2772.
1 Please see page 22 below for an explanation of the CFA designation.
15
Penn Davis McFarland, Inc.
Jeffrey (Jeff) W. Helfrich, CFA
Educational Background and Business Experience
Jeff joined PDM in 2010 and became an owner in 2020. He is a Senior Vice-President in
the firm and is a member of our Investment Committee. His primary responsibilities are
investment research and portfolio management. Prior to joining PDM, Jeff was a research
analyst for Perot Investments, the private investment company for the Perot family in Dallas
(October 2008 – May 2010). Prior to that he was a Managing Director at Mirador Funds LP
in Dallas (May – September 2008); a Principal and Senior Research Analyst at
Independence Capital Asset Partners, LLC in Denver (August 2005 – March 2008); and an
equity research analyst at the Janus Capital Group (June 2003 – August 2005).
Jeff graduated, magna cum laude, from Harvard University with an A.B. in Economics, and
is a Chartered Financial Analyst. He was born in 1980.
Disciplinary Information
None
Other Business Activities
None
Additional Compensation
None
Supervision
Jeff’s investment advisory activities are supervised by PDM’s Compliance Officer, Robert E.
Felty, in accordance with the firm’s written supervisory procedures. You can reach Mr. Felty
at robertf@pdavis.org or at (214) 871-2772.
16
Penn Davis McFarland, Inc.
Charles L. Norton, CFA
Educational Background and Business Experience
Charles joined PDM in 2015. His primary responsibilities are investment research and
portfolio management, and he is a member of our Investment Committee. Prior to joining
PDM, Charles managed multi-asset class portfolios as a senior portfolio manager at Wells
Fargo Private Bank, where he also served as a senior analyst on the national equity
research team covering consumer stocks. For 11 years before that, Charles was a founding
principal of a long/short equity investment management firm, where he was responsible for
portfolio management and investment research for all the company’s managed assets.
Previously, he was an analyst at a New York city based hedge fund firm and a health care
investment banker at Smith Barney.
Charles has a BSM degree from Tulane University’s A.B. Freeman School of Business. He
is a Chartered Financial Analyst. He was born in 1974.
Disciplinary Information
None
Other Business Activities
None
Additional Compensation
None
Supervision
Charles’ investment advisory activities are supervised by PDM’s Compliance Officer, Robert
E. Felty, in accordance with the firm’s written supervisory procedures. You can reach Mr.
Felty at robertf@pdavis.org or at (214) 871-2772.
17
Penn Davis McFarland, Inc.
Robert E. Felty
Educational Background and Business Experience
Robert joined PDM in 2012. He is a Vice President and the firm’s Chief Compliance Officer.
In addition to his compliance duties, Robert’s responsibilities for the firm are client relations
and new business development. Prior to joining PDM, Robert worked for over 30 years with
Bank of America, serving as a U.S. Trust client relationship manager. He has extensive
trust, estate, private foundation, investment, and banking experience. He also held trust
department management positions with the bank.
Robert holds both BBA and MBA degrees from Midwestern State University. He was born
in 1957.
Disciplinary Information
None
Other Business Activities
None
Additional Compensation
None
Supervision
Robert’s investment advisory activities are supervised by PDM’s President, R. Van Ogden,
in accordance with the firm’s written supervisory procedures. You can reach Mr. Ogden at
vano@pdavis.org or at (214) 871-2772.
18
Penn Davis McFarland, Inc.
Hope W. Robinson, CPA, CFP
Educational Background and Business Experience
Hope joined PDM in 2022. Her primary responsibilities are financial planning and client
relations. Prior to joining PDM, Hope was senior financial planner at RGT Wealth Advisors
(now Corient Private Wealth). There, she served affluent individuals and families in various
aspects of their financial lives. Before RGT, she worked as a senior associate in the
assurance practice at Ernst & Young.
Hope graduated, magna cum laude, from Baylor University with a Bachelor of Business
Administration and a Master of Accountancy. She was a member of the Baylor women’s
volleyball team. She is both a Certified Public Accountant and a Certified Financial Planner®
professional.2 She was born in 1993.
Disciplinary Information
None
Other Business Activities
None
Additional Compensation
None
Supervision
Hope’s investment advisory activities are supervised by PDM’s Compliance Officer, Robert
E. Felty, in accordance with the firm’s written supervisory procedures. You can reach Mr.
Felty at robertf@pdavis.org or at (214) 871-2772.
2 Please see page 22 below for an explanation of the CFP designation.
19
Penn Davis McFarland, Inc.
Benjamin (Ben) A. Brown
Educational Background and Business Experience
Ben joined PDM in 2024. His primary responsibilities are investment research and portfolio
management, and he is a member of our Investment Committee. Before joining PDM, Ben
provided portfolio management services for 29 years through Financial Management
Services, a registered investment adviser of which he was the sole proprietor. Prior to that,
he served as Vice President, Finance and Treasurer for Lone Star Gas Company,
(ENSERCH Corporation and Enserch Exploration) where he was the primary officer
responsible for financial community relations. Ben’s career on Wall Street began in 1967,
when he became a securities and portfolio analyst at Walston & Co., Inc., rising to become
a vice-president specializing in the natural gas, electric and telephone utility industries.
Ben obtained a BBA degree in accounting from Adelphi University, and an MBA in Finance
and Investments from the Bernard M. Baruch School of Business (City University of New
York). He was born in 1943.
Disciplinary Information
None
Other Business Activities
None
Additional Compensation
None
Supervision
Ben’s investment advisory activities are supervised by PDM’s Compliance Officer, Robert
E. Felty, in accordance with the firm’s written supervisory procedures. You can reach Mr.
Felty at robertf@pdavis.org or at (214) 871-2772.
20
Penn Davis McFarland, Inc.
Elizabeth (Libby) G. Trecartin, CFP
Educational Background and Business Experience
Elizabeth (Libby) joined PDM in 2024. Her primary responsibilities are financial planning
and client relations. Prior to joining PDM, Libby worked for Charles Schwab as a Financial
Consultant in the Park Cities office. There, she built relationships with clients and focused
on individual trading, professional portfolio management, financial planning, and estate
planning education. Before Schwab, she worked for Ameriprise, Mercer and Careington in
financial planning and project management roles.
Libby graduated from Texas A&M University with a Bachelor of Business Administration and
later completed a Master of Business Administration from Texas Tech University. She is a
Certified Financial Planner® professional.2 She was born in 1986.
Disciplinary Information
None
Other Business Activities
None
Additional Compensation
None
Supervision
Elizabeth’s investment advisory activities are supervised by PDM’s Compliance Officer,
Robert E. Felty, in accordance with the firm’s written supervisory procedures. You can
reach Mr. Felty at robertf@pdavis.org or at (214) 871-2772.
21
Penn Davis McFarland, Inc.
Chartered Financial Analyst
The Chartered Financial Analyst (CFA) is a qualification for finance and investment professionals,
particularly in the fields of investment management and financial analysis of stocks, bonds, and
their derivative assets. The program focuses on portfolio management and financial analysis and
provides a general knowledge of other areas of finance.
The designation is an international professional certification offered by the CFA Institute to
financial analysts who complete a series of examinations. To become a CFA charter holder,
candidates must pass each of three, six-hour exams; possess a bachelor’s degree from an
accredited institution; and have 48 months of qualified professional work experience. CFA charter
holders are also obligated to adhere to a strict Code of Ethics and Standards governing their
professional conduct. [www.cfainstitute.org]
The Certified Financial Planner Designation
The Certified Financial Planner (CFP®) designation is granted by Certified Financial Planner
Board of Standards, Inc. (“CFP Board”) and entails the following requirements:
• Education – (1) A bachelor's degree or higher from an accredited college or university; and
(2) completion of coursework on financial planning through a CFP Board Registered Program.
Most of the coursework requirement may be waived for an applicant that holds another
specified degree, license or credential, including, but not limited to, a CFA.
• Examination – Pass a one-day exam consisting of two 3-hour sessions that include stand-
alone and scenario-based questions, as well as questions associated with case studies.
• Experience – Complete either 6,000 hours of professional experience related to the financial
planning process, or 4,000 hours of apprenticeship experience that meets additional
requirements.
• Ethics – Commit to compliance with CFP Board's Code of Ethics and Standards of Conduct.
• Ongoing certification renewal and continuing education requirements.
Violation of the foregoing requirements may result in the suspension or revocation of a financial
professional’s CFP® certification.
22