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Form ADV – Part 2A
April 28, 2025
Pension & Wealth Management Advisors, Inc.
CRD/IARD#: 309546
800 South Street
Suite 160
Waltham, MA 02453
(781) 810-0800 - Tel
(800) 616-5532 - Fax
info@pensionwealth.com
http://pensionwealth.com
information about the qualifications and business practices of
This brochure (“Brochure”) provides
Pension & Wealth Management Advisors, Inc. (“PWMA”). You should review this Brochure in conjunction with our
separate brochure supplement (“Supplement”). The Supplement(s) has been prepared for the purpose of
providing information about the qualifications and background of the supervised person(s) working with you on
our behalf or who may otherwise participate in the advisory services provided to you.
(“SEC”)
If you have any questions about the contents of this Brochure or our Supplement(s), please contact us at
(781) 810-0800 or info@pensionwealth.com. Additional information about PWMA or any of our supervised
persons (who are registered under our firm) is also available on the United States Securities and Exchange
Commission
(“IAPD”) portal, which can be found at
Investment Adviser Public Disclosure
www.adviserinfo.sec.gov. Registration does not imply a certain level of skill or training.
The information in this Brochure has not been approved or verified by the SEC or by any state securities authority.
1. Title Page
PWMA Form ADV, Part 2A, page 1
2. Material Changes
Since our last annual amendment, which was filed on March 22, 2024, there have been no material changes.
PWMA Form ADV, Part 2A, page 2
3. Table of Contents
1. Title Page .................................................................................................................................................. 1
2. Material Changes ..................................................................................................................................... 2
3. Table of Contents ..................................................................................................................................... 3
4. Advisory Business .................................................................................................................................... 4
5. Fees and Compensation .......................................................................................................................... 6
6. Performance-Based Fees and Side-By-Side Management ......................................................................
7. Types of Clients ........................................................................................................................................ 7
8. Methods of Analysis, Investment Strategies and Risk of Loss .............................................................. 8
9. Disciplinary Information ........................................................................................................................ 12
10. Other Financial Industry Activities and Affiliations ............................................................................ 12
11. Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ................... 13
12. Brokerage Practices ............................................................................................................................. 15
13. Review of Accounts .............................................................................................................................. 16
14. Client Referrals and Other Compensation ......................................................................................... 17
15. Custody ................................................................................................................................................. 18
16. Investment Discretion ......................................................................................................................... 18
17. Voting Client Securities ........................................................................................................................ 18
18. Financial Information .......................................................................................................................... 19
PWMA Form ADV, Part 2A, page 3
4. Advisory Business
Firm Profile:
Pension & Wealth Management Advisors, Inc (“PWMA”) is a registered investment advisor with the U.S. Securities
and Exchange Commission (“SEC”).
PWMA offers investment advisory and financial planning services to individuals, high net worth individuals,
institutions, trusts, estates, retirement plans, charitable organizations, and businesses.
The firm serves as a fiduciary to clients, as defined under applicable laws and regulations.
Years in Business:
Date of Formation:
Date of Initial Investment Adviser Registration:
12/18/2019
07/06/2020
Direct Principal Owners:
PWMA is owned by Mr. George P. Webb. Presently there are no other owners.
Our Services:
Portfolio Management
We offer ongoing portfolio management on a discretionary basis to various types of clients, including individuals,
high net worth individuals, and institutions. PWMA’s comprehensive portfolio management services encompass
asset management as well as providing financial planning/consulting to clients. PWMA may offer advice on a
variety of investments, including stocks, bonds, exchange traded funds (“ETFs”), options, domestic pooled
investment vehicles (i.e., mutual funds or closed end funds) and alternative investments, such as hedge funds,
private placements, investments in real estate, venture and post venture capital companies. An advisory account
may not constitute a fully diversified or balanced portfolio that is suitable for all of a client’s assets. The client’s
individual investment strategy is tailored to the client’s specific needs and may include some or all of the
previously mentioned securities and financial instruments.
Each client has the opportunity to place reasonable restrictions on the types of investments to be held in client’s
portfolio. However, restrictions on investments in certain securities or types of securities may not be possible due
to the level of difficulty this would entail in managing the account.
Client accounts are reviewed at least quarterly PWMA may review accounts more frequently and periodically
rebalance or adjust client accounts for clients where the Firm has discretion The Firm maintains a close working
relationship with its clients in order to respond effectively to major market or economic events, or to changes in
a client’s investment risk tolerance and life circumstances. For additional information on review of accounts,
please see Item 13.
All investment management activities and recommendations are provided directly by PWMA without the use of
third-party asset managers.
PWMA Form ADV, Part 2A, page 4
Financial Planning
We may occasionally prepare a written financial plan for our clients when deemed appropriate. Our financial
planning services may involve consultation, analysis, and recommendations in the six areas of financial planning,
which include (1) financial situation; (2) income taxes; (3) insurance; (4) investments; (5) retirement planning; and
(6) estate planning.
In order to determine a suitable course of action for an individual client, we will perform a review of the variables
that are presented. This review may include, but would not necessarily be limited to, investment objectives,
consideration of your overall financial condition, income and tax status, personal and business assets, risk profile,
and other factors unique to your particular circumstances.
We will review your present financial situation and issue a written analysis and report of recommendations in
accordance with your goals and objectives. This service may include an initial consultation and subsequent follow-
up visits. The services provided in this regard may include but would not be limited to the following:
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Prepare a personal or family balance sheet
Create a cash flow analysis
Review current investments and make
recommendations thereon
Review client’s life insurance coverages and
create a risk analysis
Complete a retirement analysis
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Prepare a personal or family income statement
Prepare financial ratio analysis
Review client’s most recent tax returns and
provide tax planning advice
Review client’s estate plan and make
recommendations thereon
Provide education planning advice
We will assist in the coordinating and the implementation of the plan. You assume full responsibility for the
implementation of the plan.
Customization of Advisory Services
To the fullest extent possible, we will endeavor to tailor our advisory services to meet the specific needs of each
client. In order to determine a suitable course of action for an individual client, we will perform a review of our
clients’ financial circumstances. Such review may include, but would not necessarily be limited to, investment
objectives, consideration of a client’s overall financial condition, income and tax status, personal and business
assets, risk profile, and other factors unique to a client’s particular circumstances.
In making investment recommendations on behalf of a client, we will rely on a risk tolerance assessment, fact
finding, and time horizon assessment, which would be based on information provided by a client.
Our clients are free to impose any restrictions or other conditions with regard to how we provide our advisory
services. If we agree to such restrictions and/or conditions, please be advised that restrictions and guidelines
imposed by a client may affect the composition and performance of custom portfolios (as a result, performance
of custom portfolios within the same investment objective may differ and a client should not expect that the
performance of a custom portfolio will be identical to any other individual’s portfolio performance) as well as any
recommendations provided to the client.
Disclosure of Fiduciary Status to Retirement Account Investors
When we provide investment advice to you regarding your retirement plan account or individual retirement
account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or
the Internal Revenue Code, as applicable which are laws governing retirement accounts. The way we make
money creates some conflicts with your interests, so we operate under a special rule that requires us to act in
your best interest and not put our interest ahead of yours.
PWMA Form ADV, Part 2A, page 5
Under this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
Wrap Fee Program Participation
None of our investment advisory services involve the use of wrap programs.
Assets Under Management (“AUM”):
AUM (Discretionary): $ 433,741,717
AUM (Non-Discretionary): $ 18,480,906
Total AUM: $ 452,222,623
December 31, 2024
Date of AUM Calculation:
5. Fees and Compensation
Portfolio Management:
Our firm charges clients a 1.00% annual fee for portfolio management. Under certain circumstances we may
charge a negotiated fee based on the portfolio being managed and the scope of the relationship.
The fee charged to each client will be defined in the agreement between PWMA and the client. Fees cannot exceed
1.00%. Our minimum account size is $1 million, however, we can waive this depending upon the nature of the
overall relationship.
The fees will be payable quarterly in advance. The amount of the fee will be based on the market value of the
assets on the last day of the previous month. The method of charging the fee will be explained in the agreement
between PWMA and the client.
Fee Collection:
Contemporaneously with the execution of the Client Agreement, you will be asked to sign an authorization that
will allow the custodian of any of your account(s) to debit the account(s) the amount of our service fees and remit
the fee to us. The authorization will remain valid unless and until we receive a written revocation of such
authorization from you. In connection with this fee deduction process, the custodian will send you a statement,
at least quarterly, indicating all amounts disbursed from the account and the amount of advisory fees paid
directly to us. Specific fee arrangements will be set forth in your Agreement with us. In certain cases, we may
provide a client the option to be billed directly.
Financial Planning:
If we provide financial planning services to you, the fee is included in your portfolio management fee.
PWMA Form ADV, Part 2A, page 6
Other Fees Incurred:
In addition to our portfolio management fees, you may be assessed other fees by parties independent from us.
You may also incur, relative to certain investment products (such as mutual funds), charges imposed directly at
the investment product level (i.e., advisory fees, administrative fees, 12b-1 fees and other fund expenses).
Brokerage fees/commissions charged to you for securities trade executions may be billed to you by the broker-
dealer or custodian of record for your account, not us. Any such fees are exclusive of, and in addition to our fees.
You will be solely and directly responsible for all fees, including fees other than our portfolio management fee.
Additional Compensation:
We are required to address situations in which we, or any of our supervised persons, accepts compensation for
the sale of securities or other investment products. Certain of our investment advisor representatives are
licensed to sell insurance products.
Client-Directed Brokerage:
You have the ability to purchase investment products that we recommend through any broker-dealer or other
financial institution you choose. If you choose to use a firm other than the broker-dealer(s) we may normally
recommend, we may not be able to properly monitor your assets and therefore we cannot be held responsible
for the success or failure of any investment products or strategies that you implement at those firms. In other
words, our services and responsibilities will not apply to transactions you effect on your own, whether through
firms you choose on your own or through any broker-dealer we may recommend.
6. Performance-Based Fees and Side-By-Side Management
We do not charge performance-based fees and we will not engage in any side-by-side management.
7. Types of Clients
We will generally provide our services to the following types of clients:
Individuals
High Net Worth Individuals
Institutions
PWMA Form ADV, Part 2A, page 7
8. Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis:
In the course of our management process and as appropriate on a case-by-case basis, we will employ some or
all of the following methods of analysis. For a description of the risks related to each particular method of analysis,
see the information following each analysis method description. A description of each key risk appears later in
this section.
PWMA works diligently with our clients to determine their tolerance for risk, time horizon, and liquidity needs
prior to investing on their behaves. Once these have been accurately identified, PWMA will create an investment
portfolio that is reflective of the information gathered. Investment vehicles will be selected using a variety of
analysis techniques. PWMA understands that different analysis techniques may work more effectively at different
points in time. Therefore, PWMA does not limit itself to any single type of investment analysis. Analysis techniques
may be, but are not limited to, fundamental, technical, top down and bottom-up analysis.
Fundamental
Fundamental analysis involves the attempt to identify the intrinsic value (i.e. the actual, true/real value) of an
investment instrument. Fundamental analysis can take into account anything that may impact the underlying
value of the instrument. Examples of such things may include large-scale economic issues such as the current
cycle of the economy, industry-specific conditions, etc. Other company/issuer-specific factors may also be taken
into consideration such as the company’s/issuer’s current financial condition, management experience and
capabilities, legal/regulatory matters, the overall type and volume of current and expected business, etc.
One of the goals of fundamental analysis is to attempt to derive a value that can be compared to the current
market price for a particular financial instrument in hopes of determining whether the instrument is overpriced
(time to sell) or underpriced (time to buy).
Key Risk(s):
Economic Risk, Financial Risk, Inflation Risk, and Interest Rate Risk.
Technical
Technical analysis is the process of charting and plotting a stock’s trading volume and price movements to help
predict a security’s future price. Through this analysis, we focus on patterns of price movements, trading signals
and various other analytical charting tools to determine a security's strength or weakness. Additional factors
utilized in technical analysis may be moving averages, round-number levels, specific historical price points, and
areas of heavy option interest. Technical analysis can be used on any security with historical trading data. This
includes stocks, futures, commodities, fixed-income, currencies, and other securities. Technical analysis serves
as an additional tool in deciding whether an investment should be bought, sold, or avoided altogether.
Top Down
The macroeconomic approach is a hallmark of top-down investment analysis. It emphasizes economic, market,
and industry trends before making a more granular investment decision to allocate capital to specific companies.
An example of a top-down approach is an investor evaluating different company sectors and finding that
financials will likely perform better than industrials. As a result, the investor decides the investment portfolio will
be overweight financials and underweight industrials. They then proceed to find the best stocks in the financial
sector. On the contrary, a bottom-up investor may have found that an industrial company made for a compelling
investment and allocated a significant amount of capital to it even though the outlook for its broader industry
was negative.
PWMA Form ADV, Part 2A, page 8
Bottom Up
When making investment decisions, investors can use a bottom-up investment analysis approach or top-down
approach. Bottom-up investment analysis entails analyzing individual stocks for their merits, such as valuation,
management competence, pricing power, and other unique characteristics of the stock and underlying company.
Bottom-up investment analysis does not focus on economic cycles or market cycles firsthand for capital allocation
decisions. Instead, it aims to find the best companies and stocks regardless of the overarching economic, market,
or particular industry macro trends. In essence, bottom-up investing takes more of a microeconomic—small scale
economic—approach to investing rather than a large scale, national economy or global—macroeconomic—
approach.
Long-Term Purchases:
Long-term purchases generally involve the acquisition of an investment instrument and holding it for a period
of at least one year.
Key Risk(s):
Capital Risk, Economic Risk, Financial Risk, Inflation Risk, Interest Rate Risk, Legal/Regulatory
Risk, Liquidity Risk, Market Risk, Operational Risk, Strategy Risk.
Short-Term Purchases:
Short-term purchases generally involve the acquisition of an investment instrument and holding it for a period
of not more than one year.
Key Risk(s):
Capital Risk, Economic Risk, Financial Risk, Higher Trading Costs, Interest Rate Risk,
Legal/Regulatory Risk, Liquidity Risk, Market Risk, Operational Risk, Strategy Risk.
Option Writing: (Including Covered/Uncovered Options or Spreading Strategies)
We will also employ the use of options trading in the event that such trading complements an investment strategy
we may be carrying out for a particular client. An option is the right either to buy or sell a specified amount or
value of a particular underlying investment instrument at a fixed price (i.e. the “exercise price”) by exercising the
option before its specified expiration date. Options giving you the right to buy are called “call” options. Options
giving you the right to sell are called “put” options. When trading options on behalf of a client, we may use covered
or uncovered options or various strategies such as spreads and straddles. Covered options involve options
trading when you own the underlying instrument on which the option is based. Uncovered options involve
options trading when you do not own the underlying instrument on which the option is based. Spread options
are options whose values are derived from the difference in price of two different underlying assets or
components.
Key Risk(s):
Capital Risk, Economic Risk, Financial Risk, Higher Trading Costs, Interest Rate Risk,
Legal/Regulatory Risk, Liquidity Risk, Market Risk, Operational Risk, Strategy Risk.
Risk Disclosures:
Capital Risk
Capital risk is one of the most basic, fundamental risks of investing; it is the risk that you may lose 100 percent of
your money. All investments carry some form of risk and the loss of capital is generally a risk for any investment
instrument.
PWMA Form ADV, Part 2A, page 9
Credit Risk
Credit risk can be a factor in situations where an investment’s performance relies on a borrower’s repayment of
borrowed funds. With credit risk, an investor can experience a loss or unfavorable performance if a borrower
does not repay the borrowed funds as expected or required. Investment holdings that involve forms of
indebtedness (i.e. borrowed funds) are subject to credit risk.
Currency Risk
Fluctuations in the value of the currency in which your investment is denominated may affect the value of your
investment and thus, your investment may be worth more or less in the future. All currency is subject to swings
in valuation and thus, regardless of the currency denomination of any particular investment you own, currency
risk is a realistic risk measure. That said, currency risk is generally a much larger factor for investment instruments
denominated in currencies other than the most widely used currencies (U.S. dollar, British pound, German mark,
Euro, Japanese yen, French franc, etc.).
Financial Risk
Financial risk is represented by internal disruptions within an investment or the issuer of an investment that can
lead to unfavorable performance of the investment. Examples of financial risk can be found in cases like Enron
or many of the dot com companies that were caught up in a period of extraordinary market valuations that were
not based on solid financial footings of the companies.
Economic Risk
The prevailing economic environment is important to the health of all businesses. Some companies, however,
are more sensitive to changes in the domestic or global economy than others. These types of companies are
often referred to as cyclical businesses. Countries in which a large portion of businesses are in cyclical industries
are thus also very economically sensitive and carry a higher amount of economic risk. If an investment is issued
by a party located in a country that experiences wide swings from an economic standpoint or in situations where
certain elements of an investment instrument are hinged on dealings in such countries, the investment
instrument will generally be subject to a higher level of economic risk.
Inflation Risk
Inflation risk involves the concern that in the future, your investment or proceeds from your investment will not
be worth what they are today. Throughout time, the prices of resources and end-user products generally increase
and thus, the same general goods and products today will likely be more expensive in the future. The longer an
investment is held, the greater the chance that the proceeds from that investment will be worth less in the future
than what they are today. Said another way, a dollar tomorrow will likely get you less than what it can today.
Interest Rate Risk
Certain investments involve the payment of a fixed or variable rate of interest to the investment holder. Once an
investor has acquired or has acquired the rights to an investment that pays a particular rate (fixed or variable) of
interest, changes in overall interest rates in the market will affect the value of the interest-paying investment(s)
they hold. In general, changes in prevailing interest rates in the market will have an inverse relationship to the
value of existing, interest paying investments. In other words, as interest rates move up, the value of an
instrument paying a particular rate (fixed or variable) of interest will go down. The reverse is generally true as
well.
PWMA Form ADV, Part 2A, page 10
Legal/Regulatory Risk
Certain investments or the issuers of investments may be affected by changes in state or federal laws or in the
prevailing regulatory framework under which the investment instrument or its issuer is regulated. Changes in the
regulatory environment or tax laws can affect the performance of certain investments or issuers of those
investments and thus, can have a negative impact on the overall performance of such investments.
Liquidity Risk
Certain assets may not be readily converted into cash or may have a very limited market in which they trade.
Thus, you may experience the risk that your investment or assets within your investment may not be able to be
liquidated quickly, thus, extending the period of time by which you may receive the proceeds from your
investment. Liquidity risk can also result in unfavorable pricing when exiting (i.e. not being able to quickly get out
of an investment before the price drops significantly) a particular investment and therefore, can have a negative
impact on investment returns.
Market Risk
The market value of an investment will fluctuate as a result of the occurrence of the natural economic forces of
supply and demand on that investment, its particular industry or sector, or the market as a whole. Market risk
may affect a single issuer, industry or sector of the economy or may affect the market as a whole. Market risk can
affect any investment instrument or the underlying assets or other instruments held by or traded within that
investment instrument.
Higher Trading Costs
For any investment instrument or strategy that involves active or frequent trading, you may experience larger
than usual transaction-related costs. Higher transaction-related costs can negatively affect overall investment
performance.
Operational Risk
Operational risk can be experienced when an issuer of an investment product is unable to carry out the business
it has planned to execute. Operational risk can be experienced as a result of human failure, operational
inefficiencies, system failures, or the failure of other processes critical to the business operations of the issuer or
counter party to the investment. This risk could arise through our own systems and processes or through those
of our third-party service providers, such as our custodian or those performing services described above under
Automated Investment Advisory Services.
Charting Risk
Charting and technical analysis are often used interchangeably. Technical analysis generally attempts to forecast
an investment’s future potential by analyzing its past performance and other related statistics. In particular,
technical analysis often times involves an evaluation of historical pricing and volume of a particular security for
the purpose of forecasting where future price and volume figures may go.
As with any investment analysis method, technical analysis runs the risk of not knowing the future and thus,
investors should realize that even the most diligent and thorough technical analysis cannot predict or guarantee
the future performance of any particular investment instrument or issuer thereof.
PWMA Form ADV, Part 2A, page 11
Strategy Risk
There is no guarantee that the investment strategies discussed herein will work under all market conditions and
each investor should evaluate his/her ability to maintain any investment he/she is considering in light of his/her
own investment time horizon. Investments are subject to risk, including possible loss of principal.
Investment-Specific Risk
There is no single type of investment instrument that we predominantly recommend, however, please be mindful
that all investments carry some form and degree of risk. Certain types of investments carry greater types and
levels of risk than others and you should make sure that you fully understand not only the investment product
itself but also the attendant risk factors associated with such products.
9. Disciplinary Information
PWMA has no legal or disciplinary events required to be disclosed pursuant to this Item 9.
10. Other Financial Industry Activities and Affiliations
The following information will address any active or pending financial industry affiliations that you need to know
about for the purpose of identifying any related conflicts of interest that you might consider material in regard
to letting us handle your investment advisory needs.
Broker-Dealers:
Neither PWMA nor any of its management persons is registered as a broker-dealer or registered representative
of a broker-dealer nor do they have an application pending or otherwise in process for the purpose of seeking
registration as a broker-dealer.
Futures Commission Merchants, Introducing Brokers, Commodity Trading Advisors,
Commodity Pool Operators:
Neither PWMA nor any of its management persons is registered as a futures commission merchant, an
introducing broker, a commodity trading adviser, or a commodity pool operator, nor do either party have an
application pending or otherwise in process for the purpose of seeking registration as any of these types of firms.
Further, none of our management persons are registered as or currently seeking registration as associated
persons of any of these types of firms.
Related Persons:
Certain of our investment advisor representatives are licensed independent insurance agent(s) and receive
commission for the sale of insurance products. Since our insurance licensed representatives receive commission
for the sale of insurance products, this is a conflict of interest.
How we address these conflicts. First and foremost, we address the conflicts described above by disclosing them
to you in this Brochure as well as your representative’s Brochure Supplement. As a matter of general policy, we
aggressively discourage activities that put your interests anywhere but first. Additionally, we have instituted a
comprehensive supervisory process, detailed in our Written Supervisory Procedures (“WSPs”) that was designed
PWMA Form ADV, Part 2A, page 12
to address, among other things, conflicts of interest such as the receipt of commissions for the sale of insurance
products. In addition, we have designated a Chief Compliance Officer, as set forth on Schedule A of our Form
ADV, to be the party responsible for the overall application and oversight of our supervisory process and our
WSPs.
Our Chief Compliance Officer has the authority to delegate certain supervisory responsibilities to other
supervised persons within our firm in order to ensure that our overall system of supervision is being carried out
adequately and in a timely manner.
The potential conflict of interest resulting from the receipt of commission for the sale of insurance products
described above is commonplace in the investment industry and we believe that such arrangements are not only
appropriate but that they are proper in light of the added examination, licensing, registration, and other
regulatory oversight that also takes place in the regulation of the insurance industry. Our supervised persons
have satisfied various regulatory examination and registration requirements that allow for the offering of
insurance products and services.
Bear in mind that even if our supervised persons were not licensed to sell insurance products the majority of
your transactions involving such products would still result in you paying some sort of commission for those
products. Any Additional Compensation received by our supervised persons in connection with the
products/services described in the preceding section is deemed routine and customary compensation for such
activities and is not believed to be inappropriate.
Procedures for disclosing these conflicts. In an effort to inform you of these conflicts of interest, we have prepared
this Brochure and have provided it to you, in part, for the purpose of disclosing these conflicts. You are always
welcome to request a current copy of our Brochure. We are obligated to provide you a copy of this Brochure no
later than the time you sign our Agreement and on an annual basis, we are required to provide you either (1) a
copy of our current Brochure or (2) a set of instructions as to how you can request a copy of our current Brochure.
Use of Other Investment Advisers:
We do not use or otherwise recommend the use of other investment advisers in connection with our investment
advisory services in connection with our full-service portfolio management.
11. Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Code of Ethics:
We take great pride in our commitment to serving our clients’ needs and the integrity with which we conduct our
business. We have developed a Code of Ethics (“Code”) as a means of memorializing our vision of appropriate
and professional conduct in carrying out the business of providing investment advisory services. Our Code
addresses issues such as the following:
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Standards of conduct and compliance with applicable laws, rules, and regulations
Protection of material non-public information
The addressing of conflicts of interest
Employee disclosure and reporting of personal securities holdings and transactions
The firm’s IPO and private placement policy
The reporting of violations of the Code
Educating employees about the Code
Enforcement of the Code
PWMA Form ADV, Part 2A, page 13
Each of our representatives has been furnished with a copy of our Code and has signed their names to a written
acknowledgement attesting to their understanding of the Code and acceptance of its terms. A copy of our Code
is available to all current and/or prospective clients upon request.
Participation in Client Trading:
We do not play any role in client trading.
Interests in Securities Purchased by Clients:
We do not recommend to clients, or buy or sell for client accounts, securities in which we or our employees and
affiliates have a material financial interest.
Trading Alongside Our Clients:
On occasion, we may invest for our own accounts or have a financial interest in the same securities or other
investments that we recommend or acquire for the accounts of our clients. Further, we may also engage in
transactions that are the same as or different than transactions recommended to or made for our client’s
accounts. Such transactions are permitted if effected, pre-cleared and reported in compliance with our policy on
personal securities transactions.
Generally, personal securities transactions will not be pre-cleared when an order for the same or a related
security is pending for the account of a client. Our Designated Supervisor reviews reports of personal transactions
in securities by all of our associated persons quarterly or more frequently if required.
Investment Policy:
None of our associated persons may effect for himself/herself or for accounts in which he/she holds a beneficial
interest, any transactions in a security which is being actively recommended to any of our clients, unless in
accordance with the following procedures.
Firm Procedures:
In order to implement our Investment Policy, the following procedures have been put into place.
1) If we are recommending that any of our clients buy any security, no associated person may purchase that
security prior to a client’s purchase of that security; and
2) If we are recommending that any of our clients sell any security, no associated person may sell that security
prior to a client’s sale of that security.
As an alternative to the procedures described in the preceding points, we may include our own order(s) in a batch
order with other client orders that would involve average pricing for the entire batch such that we would receive
the same pricing as all other clients participating in the batch.
It is the primary intent of these procedures to ensure that the best interests of our clients are always served over
that of our own. Trading on our own behalf that results in our own interests being served over that of our clients
could be considered a breach of our fiduciary duty and thus, is aggressively discouraged.
PWMA Form ADV, Part 2A, page 14
12. Brokerage Practices
The purpose of this Item is to present to you the factors that we take into consideration when (1) selecting or
recommending broker-dealers to you for the purpose of effecting transactions on your behalf and (2) for
determining the reasonableness of such broker-dealers’ compensation related to such transactions.
Unless the client directs otherwise, PWMA shall generally recommend that all client accounts be maintained at,
by, or through certain other firms that are unaffiliated with PWMA. Such firms shall generally be broker-dealers
that may also maintain registrations that allow such firms to engage in other types of businesses outside of their
broker-dealer activities.
Any such other firm may act in the capacity of “broker of record” for the client’s accounts, in which case, another
firm may serve as the custodian for the Client account(s). Alternatively, any such other firm may serve as both
the “broker of record” and “custodian” for the client’s accounts. In no case shall PWMA act or attempt to act in the
capacity of “broker of record” or “custodian” of the client’s account, funds, or other assets. Although not an all-
inclusive listing, PWMA may recommend the following brokers of record and their corresponding custodian:
Broker of Record
Custodian
Fidelity Brokerage Services
Charles Schwab
Factors that PWMA considers in recommending certain broker-dealers or custodians to clients may include such
entity’s financial strength, reputation, execution, pricing, and service. In return for effecting securities transactions
through certain broker-dealers/custodians, PWMA or certain of its representatives may receive certain support
services that may assist PWMA in its investment decision-making process for all of PWMA’s clients.
In seeking best execution, the determinative factor is not always the lowest possible cost, but whether the
transaction represents the best qualitative execution, taking into consideration the full range of a brokerage
services, including factors such as execution capability, commission rates, and responsiveness. Accordingly,
although PWMA will seek competitive rates, it may not necessarily obtain the lowest possible commission rates
for the client’s account transactions.
Research and Soft Dollar Benefits:
Soft dollar benefits are items such as research or other products or services (other than the typical execution and
other brokerage services available to all other investment advisers) that we may receive from a broker-dealer or
other party in connection with the client securities transactions we direct to that/a broker-dealer(s). PWMA does
not participate in any soft dollar arrangements.
Brokerage for Client Referrals:
In certain circumstances, firms like ours may receive client referrals as a result of recommending particular
broker-dealers or other service providers. We, however, do not participate in any formal arrangements wherein
we receive client referrals from any particular broker-dealer in return for selecting or recommending such broker-
dealer.
PWMA Form ADV, Part 2A, page 15
Directed Brokerage:
When so instructed by a client, the Firm will direct all transactions for the client’s account to a particular broker-
dealer designated by the client. In these cases, the Firm may not be able to seek to obtain better prices on
transactions for the client by placing trades with another brokerage firm, and the client may receive less favorable
prices or pay higher commissions, mark-ups or spreads than might be the case if the Firm were able to negotiate
for more favorable terms with other broker-dealer firms.
Order Batching:
Transactions for the client’s account generally will be effected independently, unless we decide to purchase or
sell the same securities for several clients at the same or approximately the same time. We may (but are not
obligated to) combine or “batch” such orders in order to obtain best execution or to negotiate more favorable
transaction rates.
Reasoning for attempting to effect a batch order is that we may need to trade in the same security for multiple
accounts at or around the same time and batching may allow us to achieve a more favorable price on average
for all clients. Batching, however, doesn’t guarantee the lowest possible price for execution, however, it is
intended to reduce the overall volatility in execution price for a large # of orders that if not batched together,
may experience significantly different execution prices. Conversely, in the event that we do not batch a group of
orders that otherwise may be a prime candidate for a batched order, the resulting cost for some clients may be
higher or lower than what we might be able to achieve by processing a batched order for the benefit of those
same clients.
To the extent that we elect to aggregate client orders for the purchase or sale of securities, including securities
in which our associated persons may invest, we will generally do so in accordance with the parameters set forth
in SEC No-Action Letter, SMC Capital, Inc. We will not receive any additional compensation or remuneration as a
result of a batched order.
13. Review of Accounts
Review of Client Accounts:
We will review your accounts at least quarterly. The Chief Compliance Officer (“CCO”) will review your accounts
for best execution, suitability, and service. The CCO will review the performance and cost basis for your
transactions. Your investment objectives are used to review for suitability.
Quarterly, transactions are reviewed referencing your investment objectives for any transaction that may not fit
your stated objectives, or our understanding of your investment objectives will be flagged and reviewed with the
investment adviser representative placing the trade.
Name and Title of Designated Supervisor:
George P. Webb, CCO
Mr. Webb will employ the procedures noted above for the client’s accounts subject to PWMA’s investment
advisory services.
PWMA Form ADV, Part 2A, page 16
Non-Periodic Account Reviews:
Events that may trigger further client account reviews in addition to the standard quarterly review process may
include, but would not be limited to, a notable increase in the volume of requests by the client to effect
transactions in his/her accounts, where such transactions may appear to be inconsistent with the client’s
previously stated investment objectives. Other factors may include requests by the client to liquidate certain
securities positions/contracts where such transactions may appear to be inconsistent with the client’s previously
stated investment objectives. Additional triggering factors could be the performance on an individual account
being an outlier to the performance of accounts with similar investment objectives, and a very important trigger
would be customer complaints. This last trigger would be a prime example of a trigger for an intermittent review
of a client account.
Reports to Clients:
Account statements will be provided no less frequently than quarterly by the custodian, not by us. Account
statements will identify account positions, balances, and transaction details. Upon your request, a quarterly
account appraisal (written or electronic) may be created for you as well as an annual year-end statement. In the
event we also send account statements to you in addition to those provided by the qualified custodian, you are
urged to compare any account statements provided by us to those provided by the custodian.
14. Client Referrals and Other Compensation
Compensation we Receive:
Certain of PWMA’s representatives are licensed to sell insurance products and receive compensation for the
sale of insurance products. This compensation may provide incentive to recommend these insurance products.
Even if our supervised persons were not registered/licensed to sell the types of products/services addressed in
this section, the majority of your transactions involving such products would still result in you paying a
commission for those products. In the case of our supervised persons, their active registration/licensing may
allow them to be able to receive such Additional Compensation as opposed to the executing financial institution
or other licensed agent receiving that compensation.
Any additional compensation received by our supervised persons in connection with the products/services
described in the preceding section is deemed routine and customary compensation for such activities and is
not believed to be inappropriate.
Compensation we Pay:
Under certain circumstances, firms like ours may compensate other parties for having referred clients or
potential investment advisory clients them.
These sorts of arrangements are generally referred to as “promotor” arrangements. PWMA has an agreement
with a promotor and may compensate other parties in this manner.
PWMA Form ADV, Part 2A, page 17
15. Custody
We engage in certain activities that result in us being deemed to have custody of certain of our client’s funds
and/or securities.
Automatic fee deduction from your brokerage or other trading accounts
Physical possession or control (even temporary) of client funds or securities
The ability to gain access to any client funds and/or securities
One of our related persons has custody of funds and/or securities subject to our advisory services
We or one of our related persons serves as the general partner, managing member, or other similar
type of control person to an investment fund to which we provide investment advisory services.
As stated previously, your account statements will be provided by the qualified custodian that maintains
physical possession of your accounts/assets.
In the event that we also provide you information related to your accounts, you are urged to review that
information to the information contained on the account statements or other statements received from the
qualified custodian.
16. Investment Discretion
As part of our investment advisory services, we will generally seek and obtain your authorization to carry out
part of our services on a purely discretionary basis—meaning we will make investment decisions on your behalf
without seeking your prior approval. We will memorialize your authorization of our discretionary authority in
our Client Profile & Advisory Agreement.
If you have authorized us to do so, we will exercise discretion over the following areas.
•
•
•
The securities to be bought and sold
The number of securities to be bought and sold
The broker dealer used to purchase or sell securities
We will have authority to exercise complete discretion with regard to the above-named factors without
restriction. If done so on a non-discretionary basis, we will make certain recommendations that must be
authorized by you prior to our facilitation of any such transactions.
As may be separately agreed to in writing, we will observe any other specific limitations that may be imposed by
you in relation to this discretionary authority.
17. Voting Client Securities
Proxy Voting:
We do not vote proxies on behalf of any securities you own.
PWMA Form ADV, Part 2A, page 18
18. Financial Information
Balance Sheet:
We do not require or solicit prepayment of more than $1,200 in fees per client, six months or more in advance.
As a result, we are not required to provide our clients with a copy of our balance sheet from our most recently
completed fiscal year.
Adverse Financial Condition:
In the event that we have discretionary authority or custody of any of our clients’ assets or if we require or
solicit prepayment of more than $1,200 in fees per client, six months or more in advance, we are required to
disclose any financial condition that is reasonably likely to impair our ability to meet contractual commitments
with our clients.
No such conditions exist.
Bankruptcy-Related Matters:
During the past ten years, PWMA has not been the subject of a bankruptcy petition.
PWMA Form ADV, Part 2A, page 19