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Item 1: Cover Page
Part 2A of Form ADV: Firm Brochure
May 27, 2025
Perennial Investment Advisors
11620 Wilshire Boulevard, Suite 400
Los Angeles, CA 90025
www.PerennialFinancialServices.com
Firm Contact:
Anthony Lee
Chief Compliance Officer
firm
is also available on
This brochure provides information about the qualifications and business practices of Perennial
Investment Advisors, LLC. If clients have any questions about the contents of this brochure, please
contact us at 310-445-2504. The information in this brochure has not been approved or verified by
the United States Securities and Exchange Commission or by any State Securities Authority.
Additional
the SEC’s website at
information about our
www.adviserinfo.sec.gov by searching CRD #286477.
Please note that the use of the term “registered investment adviser” and description of our firm
and/or our associates as “registered” does not imply a certain level of skill or training. Clients are
encouraged to review this Brochure and Brochure Supplements for our firm’s associates who advise
clients for more information on the qualifications of our firm and our employees.
Item 2: Material Changes
Perennial Investment Advisors is required to make clients aware of information that has changed
since the last annual update to the Firm Brochure (“Brochure”) and that may be important to them.
Clients can then determine whether to review the brochure in its entirety or to contact us with
questions about the changes.
Since our last annual amendment filed on March 28, 2025, there have been no material changes to
report.
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Item 3: Table of Contents
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Item 1: Cover Page
Item 2: Material Changes
Item 3: Table of Contents
Item 4: Advisory Business
Item 5: Fees & Compensation
Item 6: Performance-Based Fees & Side-By-Side Management
Item 7: Types of Clients & Account Requirements
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss
Item 9: Disciplinary Information
Item 10: Other Financial Industry Activities & Affiliations
Item 11: Code of Ethics, Participation or Interest in Client Transactions & Personal Trading
Item 12: Brokerage Practices
Item 13: Review of Accounts or Financial Plans
Item 14: Client Referrals & Other Compensation
Item 15: Custody
Item 16: Investment Discretion
Item 17: Voting Client Securities
Item 18: Financial Information
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Perennial Investment Advisors, LLC
Item 4: Advisory Business
Our firm is dedicated to providing individuals and other types of clients with a wide array of
investment advisory services. Our firm is a limited liability company
formed under the laws of the
State of California in 2017. The following individuals own 25% or more of our firm: John Petrick and
Christopher Nowakowski (vicariously through Perennial Financial Services, LLC).
Our firm provides asset management and investment consulting services for many different types of
clients to help meet their financial goals while remaining sensitive to risk tolerance and time
horizons. As a fiduciary, it is our duty to always act in the client’s best interest. This is accomplished
in part by knowing the client. Our firm has established a service-oriented advisory practice with open
lines of communication. Working with clients to understand their investment objectives while
educating them about our process, facilitates the kind of working relationship we value.
Types of Advisory Services Offered
Asset Management:
As part of our Asset Management service, a portfolio is created, consisting of individual stocks, bonds,
exchange traded funds (“ETFs”), options, mutual funds and other public and private securities or
investments. The client’s individual investment strategy is tailored to their specific needs and may
include some or all of the previously mentioned securities. Portfolios will be designed to meet a
particular investment goal, determined to be suitable to the client’s circumstances. Once the appropriate
portfolio has been determined, portfolios are continuously and regularly monitored, and if necessary,
rebalanced based upon the client’s individual needs, stated goals and objectives.
Financial Planning & Consulting:
Our firm provides a variety of standalone financial planning and consulting services to clients for the
management of financial resources based upon an analysis of current situation, goals, and objectives.
Financial planning services will typically involve preparing a financial plan or rendering a financial
consultation for clients based on the client’s financial goals and objectives. This planning or
consulting may encompass Investment Planning, Retirement Planning, Estate Planning, Charitable
Planning, Education Planning, Corporate and Personal Tax Planning, Cost Segregation Study,
Corporate Structure, Real Estate Analysis, Mortgage/Debt Analysis, Insurance Analysis, Lines of
Credit Evaluation, or Business and Personal Financial Planning. Written financial plans or financial
consultations rendered to clients usually include general recommendations for a course of activity or
specific actions to be taken by the clients. Implementation of the recommendations will be at the
discretion of the client. Our firm provides clients with a summary of their financial situation, and
observations for financial planning engagements. Financial consultations are not typically
accompanied by a written summary of observations and recommendations, as the process is less
formal than the planning service. Assuming that all the information and documents requested from
the client are provided promptly, plans or consultations are typically completed within 6 months of
the client signing a contract with our firm.
Retirement Plan Consulting:
Our firm provides retirement plan consulting services to employer plan sponsors on an ongoing
basis. Generally, such consulting services consist of assisting employer plan sponsors in establishing,
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Perennial Investment Advisors, LLC
•
monitoring and reviewing their company's participant-directed retirement plan. As the needs of the
plan sponsor dictate, areas of advising could include: investment options, plan structure and
participant education. Retirement Plan Consulting services typically include:
•
•
•
Establishing an Investment Policy Statement – Our firm will assist in the development of a
statement that summarizes the investment goals and objectives along with the broad
strategies to be employed to meet the objectives.
Investment Options – Our firm will work with the Plan Sponsor to evaluate existing
investment options and make recommendations for appropriate changes.
Asset Allocation and Portfolio Construction – Our firm will develop strategic asset allocation
models to aid Participants in developing strategies to meet their investment objectives, time
horizon, financial situation and tolerance for risk.
Investment Monitoring – Our firm will monitor the performance of the investments and
notify the client in the event of over/underperformance and in times of market volatility.
In providing services for retirement plan consulting, our firm does not provide any advisory services
with respect to the following types of assets: employer securities, real estate (excluding real estate
funds and publicly traded REITS), participant loans, non-publicly traded securities or assets, other
illiquid investments, or brokerage window programs (collectively, “Excluded Assets”). All retirement
plan consulting services shall be in compliance with the applicable state laws regulating retirement
consulting services. This applies to client accounts that are retirement or other employee benefit
plans (“Plan”) governed by the Employee Retirement Income Security Act of 1974, as amended
(“ERISA”). If the client accounts are part of a Plan, and our firm accepts appointment to provide
services to such accounts, our firm acknowledges its fiduciary standard within the meaning of Section
3(21) or 3(38) of ERISA as designated by the Retirement Plan Consulting Agreement with respect to
the provision of services described therein.
Where the plan sponsor elects to offer Plan participants the option of using Employee Advice Solution
for discretionary investment management services, our firm will enter into a separate agreement
with that participant, describing our services and fees for that service. Our firm requests that the
participant provide information that will help us understand their investment objectives. In
providing this service, our firm is deemed to be a fiduciary and an investment manager as defined in
ERISA Section 3(38).
SEI Programs:
Our firm recommends that certain of our clients allocate investment assets among the various mutual
fund asset allocation models, underlying mutual funds, and/or independent investment manager
programs offered through SEI Investments Management Corp. (“SEI”). SEI is a global asset
management company and sponsor of its own proprietary mutual funds. SEI Private Trust Company,
an affiliate of SEI, serves as custodian for each SEI account, and provides each client with reporting
services, including consolidated monthly statements, quarterly performance reports, and year-end
tax reports. SEI enables investment advisers such as our firm to offer its clients mutual fund asset
allocation models, underlying individual mutual funds, and investment management programs that
are not otherwise available to the general public. As part of its overall investment management
program, SEI offers quarterly rebalancing of each client’s investment assets for the purpose of
maintaining the assets in accordance with the client’s previously designated percentage (%) asset
allocations for the SEI account. Our firm shall not remove clients’ account from SEI to another
program without the client’s consent.
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Perennial Investment Advisors, LLC
LPL Sponsored Advisory Programs:
When appropriate we have the ability to provide advisory services through certain programs
sponsored by LPL Financial, LLC (“LPL”). Below is a brief description of each LPL advisory program
available to us. Annualized fees for participation in LPL advisory programs vary up to maximum of
2.00%. For more information regarding the LPL programs, including more information on the
advisory services and fees that apply, the types of investments available in the programs and the
potential conflicts of interest presented by the programs please see the LPL Form ADV Part 2 or the
applicable LPL program’s Wrap Fee Program Brochure and the applicable LPL client agreement.
• Guided Wealth Portfolios Program (“GWP”):
GWP builds your clients’ portfolios using LPL Research-managed ETFs based on the client’s
investment goals, risk preferences, and timeline to reach their goal. Accounts are assigned a
portfolio investment allocation track based on your client’s risk preference questions and
goal. GWP portfolios require less maintenance for you than other platforms, as clients have
the ability to edit their time horizon and risk preferences at any time, and GWP accounts are
automatically reviewed for potential rebalancing on an annual basis to ensure they align with
your client’s investment goal, investment allocation track, and remaining time to goal (if
applicable). Additionally, your clients with taxable accounts will benefit from quarterly
reviews for tax-loss harvesting opportunities. A minimum account value of $5,000 is required
to enroll in the program.
• Manager Access Select Program (“MAS”):
MAS provides clients access to the investment advisory services of professional portfolio
management firms for the individual management of client accounts. We will assist client in
identifying a third-party portfolio manager (Portfolio Manager) from a list of Portfolio
Managers made available by LPL. The Portfolio Manager manages client’s assets on a
discretionary basis. We will provide initial and ongoing assistance regarding the Portfolio
Manager selection process. A minimum account value varies by strategy implemented, but is
typically between $50,000 to $250,000.
• Model Wealth Portfolios Program (“MWP”):
MWP offers fully diversified mutual fund and exchange-traded product (ETP) models guided
by the expertise and thought leadership of both LPL Research and external portfolio
managers, as well as separately managed account (SMA) strategies guided by institutional
managers. By outsourcing portfolio management and monitoring needs, a client can free up
valuable time to focus on revenue-generating activities. A client can also choose to develop
their own models through Advisor Sleeve, while still outsourcing trading and rebalancing. A
minimum account value of $25,000 is required for most strategies and $10,000 for select
strategies.
• Optimum Market Portfolios Program (“OMP”):
OMP offers advisory portfolios made up of six multi-manager mutual funds featuring more
than 10 industry-leading subadvisors. While OMP is easy for investors to understand and
simple on the surface, it also provides depth and sophistication through the use of multiple
subadvisors—each portfolio has at least two for added diversification.
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With a minimum investment amount of $1,000, OMP can be a good fit for all types of clients,
from those who have modest investment amounts to affluent investors.
• Personal Wealth Portfolios Program (“PWP”):
PWP offers clients an asset management account using asset allocation model portfolios
designed by LPL. We will have discretion for selecting the asset allocation model portfolio
based on client’s investment objective. We will also have discretion for selecting third-party
money managers (PWP advisors) or mutual funds within each asset class of the model
portfolio. LPL will act as the overlay portfolio manager on all PWP accounts and will be
authorized to purchase and sell on a discretionary basis mutual funds and equity and fixed
income securities. A minimum account value of $250,000 is required for PWP.
Envestnet:
Our firm may utilize separately managed account (“SMA”) programs or the sub-advisory services of
a third-party investment advisory firm (“Sub-Adviser”) to aid in the implementation of an investment
portfolio through Envestnet. Investment advice and trading of securities will only be offered by or
through Envestnet. Our firm will not offer advice on any specific securities or other investments in
connection with this service. Prior to referring clients, our firm will provide initial due diligence on
Envestnet and ongoing reviews of their management of client accounts. In order to assist in the
selection of Envestnet, our firm will gather client information pertaining to financial situation,
investment objectives, and reasonable restrictions to be imposed upon the management of the
account.
Our firm will periodically review Envestnet reports provided to the client at least annually. Our firm
will contact clients from time to time in order to review their financial situation and objectives;
communicate information to Envestnet as warranted; and, assist the client in understanding and
evaluating the services provided by Envestnet. Clients will be expected to notify our firm of any
changes in their financial situation, investment objectives, or account restrictions that could affect
their financial standing.
Held Away Accounts:
Our firm utilizes Pontera, a third-party platform, to facilitate management of held away assets such
as defined contribution plan participant accounts, with discretion. The platform allows us to avoid
being considered to have custody of client funds since we do not have direct access to client log-in
credentials to affect trades. We are not affiliated with the Pontera platform in any way and receive
no compensation from them for using their platform. In order for our firm to manage held away
assets (assets not held at LPL or Fidelity) a link will be provided to the client allowing them to connect
an account(s) to the platform. Once a client account is connected to the platform, we will review the
current account allocations. When deemed necessary, we will rebalance the account considering
client investment goals and risk tolerance, and any change in allocations will consider current
economic and market trends. The goal is to improve account performance over time, minimize loss
during difficult markets, and manage internal fees that harm account performance.
Tailoring of Advisory Services
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Perennial Investment Advisors, LLC
Our firm offers individualized investment advice to our Portfolio Management clients. General
investment advice will be offered to our Financial Planning & Consulting, Retirement Plan Consulting,
and LPL Sponsored Advisory Program clients. Each Portfolio Management client has the opportunity
to place reasonable restrictions on the types of investments to be held in the portfolio. Restrictions on
investments in certain securities or types of securities may not be possible due to the level of
difficulty this would entail in managing the account.
Participation in Wrap Fee Programs
Our firm offers a wrap fee program as further described in Part 2A, Appendix 1 (the “Wrap Fee
Program Brochure”). Our firm does not manage wrap fee accounts in a different fashion than non-
wrap fee accounts. All accounts are managed on an individualized basis according to the client’s
investment objectives, financial goals, risk tolerance, etc.
Regulatory Assets Under Management
As of December 31, 2024, our firm manages $1,898,116,372 on a discretionary basis and $0 on a non-
discretionary basis.
Item 5: Fees & Compensation
Compensation for Our Advisory Services
Asset Management:
LPL:
The maximum annual fee to be charged to the client’s account(s) will not exceed 2.00%. The fee to be
assessed to each account will be detailed in the client’s signed advisory agreement, LPL Account
Application or LPL Tiered Fee Authorization form. Fees are billed on a pro-rata basis quarterly in
advance based on the value of the account(s) on the last day of the previous quarter. Fees are
negotiable and will be deducted from the account(s). Our firm bills on cash unless otherwise
indicated in writing. Please note that fees will be adjusted for deposits and withdrawals made during
the quarter. If accounts are opened during the quarter, the pro-rata advisory fees will be deducted
during the next regularly scheduled billing cycle. In rare cases, our firm will agree to direct bill clients.
As part of this process, Clients understand the following:
a)
b)
c)
LPL as the client’s custodian sends statements at least quarterly, showing all disbursements
for each account, including the amount of the advisory fees paid to our firm;
Clients provide authorization permitting LPL to deduct these fees;
LPL calculates the advisory fees for all fee schedules and deducts them from the client’s
account.
Fidelity:
The maximum annual fee charged for this service will not exceed 2.00%. Fees to be assessed will be
outlined in the advisory agreement to be signed by the Client. Annualized fees are billed on a pro-
rata basis quarterly in advance based on the value of the account(s) on the last day of the previous
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quarter. Fees are negotiable and will be deducted from client account(s). Our firm bills on cash unless
otherwise indicated in writing. Adjustments will be made for deposits and withdrawals during the
quarter. In rare cases, our firm will agree to directly invoice. As part of this process, Clients
understand the following:
a)
b)
c)
The client’s independent custodian sends statements at least quarterly showing the market
values for each security included in the Assets and all account disbursements, including the
amount of the advisory fees paid to our firm;
Clients will provide authorization permitting our firm to be directly paid by these terms. Our
firm will send an invoice directly to the custodian; and
If our firm sends a copy of our invoice to the client, a legend urging the comparison of
information provided in our statement with those from the qualified custodian will be
included.
Financial Planning & Consulting:
Our firm charges on an hourly or flat fee basis for financial planning and consulting services. Each
Investment Adviser Representative (“IAR”) will negotiate a financial planning & consulting fee with
the client and quote a fee before rendering services. The total estimated fee, and ultimate fee charged,
is based on the scope and complexity of the engagement. The fee will be based on several factors,
including, but not limited to: the specific services to be provided; the number of meetings required
to complete the services; the number of parties and/or other professionals involved; the areas of
review and analysis; the staff resources, travel, time and research needed. Fees may be different from
one IAR to another.
Hourly fees typically range up to $350 per hour while flat fees typically range up to $25,000 per
engagement. In certain instances, however, IARs may be permitted to charge a higher fee. Our firm
requires a retainer of 50% of the ultimate financial planning or consulting fee at the time of signing.
The remainder of the fee will be directly billed to the client and due within 30 days of a financial plan
being delivered or consultation rendered. Our firm will not require a retainer exceeding $1,200 when
services cannot be rendered within 6 months.
Retirement Plan Consulting:
Our Retirement Plan Consulting services are billed based on the percentage of Plan assets under
management. The total estimated fee, as well as the ultimate fee charged, is based on the scope and
complexity of our engagement with the client. Fees based on a percentage of managed Plan assets
will not exceed 1.00%. The fee-paying arrangements for Retirement Plan Consulting service will be
determined on a case-by-case basis and will be detailed in the signed consulting agreement. Clients
will be invoiced directly for the fees.
Where you elect to offer Plan participants the option of using our Employee Advice Solution for
discretionary investment management services, we will enter into a separate agreement with that
participant, describing our services and fees for that service. We also ask that the participant provide
information that will help us understand their investment objectives. In providing this service, we
are deemed to be a fiduciary and an investment manager as defined in ERISA Section 3(38). The initial
account fee is due at the beginning of the quarter following the execution of the separate agreement.
Subsequent account fee payments are due and will be assessed at the beginning of each quarter for
the previous quarter and are based on the value of the assets in client’s account as of the close of
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business on the last business day of the preceding quarter as valued by the plan recordkeeper.
Additional deposits and withdrawals may be added or subtracted from the account, as the case may
be, which may lead to an adjustment of the account fee. All account fees will be deducted from the
account pursuant to the authorization granted in the separate agreement. If, however, client’s
account assets are invested automatically under the plan in a qualified default investment alternative
designated by the plan (a “QDIA”), the calculation of the account fee will exclude such assets, and no
account fee shall be due with respect to such assets, until they have been invested in the QDIA for at
least 90 consecutive days.
SEI Programs:
Our firm charges an annual advisory fee of up to a maximum of 2.00% based on the value of assets in
an SEI program account. The advisory fee is negotiable between our firm and the client. The exact
fee and/or fee schedule for each client will be disclosed in the Client Agreement.
LPL Sponsored Advisory Programs:
The account fee charged to the client for each LPL advisory program varies up to a maximum of
3.00%. Account fees are payable quarterly in advance. Fees are negotiable. The actual fee assessed
will be disclosed in the program. LPL serves as program sponsor, investment advisor and broker-
dealer for the LPL advisory programs. Our firm and LPL share in the account fee and other fees
associated with program accounts.
Envestnet Programs:
The account fee charged to the client for each Envestnet program varies up to a maximum of 2.00%.
A portion of this fee will be paid to our firm and will be outlined in Envestnet’s advisory agreement
to be signed by the client. Clients will be provided with a copy of the chosen manager’s Form ADV
Part 2, all relevant Brochures, a solicitation disclosure statement detailing the fees to be paid to both
firms and Envestnet’s privacy policy.
Held Away Accounts:
The advisory fee payable for any Held Away Accounts will be deducted directly from another Client
account, if not prohibited by applicable law, or invoiced directly to the Client to be paid outside of
their accounts managed by our firm.
Other Types of Fees & Expenses
Non-Wrap Clients will incur transaction charges for trades executed in their accounts. These
transaction fees are separate from our firm’s advisory fees and will be disclosed by the chosen
custodian. Clients may also pay holdings charges imposed by the chosen custodian for certain
investments, charges imposed directly by a mutual fund, index fund, or exchange traded fund, which
shall be disclosed in the fund’s prospectus (i.e., fund management fees, initial or deferred sales
charges, mutual fund sales loads, 12b-1 fees, surrender charges, variable annuity fees, IRA and
qualified retirement plan fees, and other fund expenses). Our firm does not receive a portion of these
fees.
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LPL Financial offers a trading platform with select exchange traded funds (“ETFs”) that do not charge
transaction fees. The no-transaction-fee ETF trading platform is available to clients participating in
LPL Financial’s Strategic Wealth Management (“SWM”) and Strategic Asset Management program.
Clients will be subject to transaction fees charged by LPL Financial for ETFs not included in LPL
Financial’s platform and for other types of securities. The limited number of ETFs available on LPL
Financial’s no-transaction fee platform may have higher overall expenses than other types of
securities and ETFs not included in the platform. Other major custodians have eliminated transaction
fees for all ETFs and U.S. listed equities, so clients may pay more for investing in the same securities
at LPL Financial.
Fidelity Brokerage Services eliminated transaction fees for U.S. listed equities and exchange traded
funds for clients who opt into electronic delivery of statements or maintain at least $1 million in
assets at Fidelity. Clients who do not meet either criteria will be subject to transaction fees charged
by Fidelity for U.S. listed equities and exchange traded funds.
Wrap clients will not incur transaction costs for trades. More information about this can be found in
our separate Wrap Fee Program Brochure.
Termination & Refunds
Either party may terminate the signed advisory agreement at any time. Upon receipt of your notice
of termination, our firm or LPL, depending on your custodial arrangement, will process a pro-rate
refund of the unearned portion of the advisory fees charged in advance at the beginning of the
quarter.
Financial Planning & Consulting clients may terminate their agreement at any time before the
delivery of a financial plan by providing written notice. For purposes of calculating refunds, all work
performed by us up to the point of termination shall be calculated at the hourly fee currently in effect.
Clients will receive a pro-rata refund of unearned fees based on the time and effort expended by our
firm.
Either party to a Retirement Plan Consulting Agreement may terminate at any time by providing
written notice to the other party. Full refunds will only be made in cases where cancellation occurs
within 5 business days of signing an agreement. After 5 business days from initial signing, either
party must provide the other party 30 days’ written notice to terminate billing. Billing will terminate
30 days after receipt of termination notice. Clients will be charged on a pro-rata basis, which takes
into account work completed by our firm on behalf of the client. Clients will incur charges for bona
fide advisory services rendered up to the point of termination (determined as 30 days from receipt
of said written notice) and such fees will be due and payable.
Commissionable Securities Sales
Representatives of our firm are also associated with LPL as broker-dealer registered representatives
(“Dually Registered Persons”). In their capacity as registered representatives of LPL, certain Dually
Registered Persons may earn commissions for the sale of securities or investment products that they
recommend for brokerage clients. They do not earn commissions on the sale of securities or
investment products recommended or purchased in advisory accounts through our firm. Clients have
the option of purchasing many of the securities and investment products made available through
another broker-dealer or investment adviser. When purchasing these securities and investment
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products away from our firm, however, Clients will not receive the benefit of the advice and other
services we provide.
Item 6: Performance-Based Fees & Side-By-Side Management
Our firm does not charge performance-based fees.
Item 7: Types of Clients & Account Requirements
Our firm has the following types of clients:
•
•
•
•
Individuals and High Net Worth Individuals;
Trusts, Estates or Charitable Organizations;
Pension and Profit-Sharing Plans;
Corporations, Limited Liability Companies and/or Other Business Types.
Our firm does not impose requirements for opening and maintaining accounts or otherwise engaging
us. However, clients who opt into electronic delivery of statements or maintain at least $1 million in
assets at Fidelity will not be charged transaction fees for U.S. listed equities and exchange traded
funds. Additionally, the LPL-sponsored advisory programs we utilize may have their own account
minimum requirements.
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss
The following methods of analysis and investment strategies may be utilized in formulating our
investment advice and/or managing client assets, provided that such methods and/or strategies are
appropriate to the needs of the client and consistent with the client's investment objectives, risk
tolerance, and time horizons, among other considerations.
General Risks of Owning Securities
The prices of securities held in client accounts and the income they generate may decline in response
to certain events taking place around the world. These include events directly involving the issuers
of securities held as underlying assets of mutual funds in a client’s account, conditions affecting the
general economy, and overall market changes. Other contributing factors include local, regional, or
global political, social, or economic instability and governmental or governmental agency responses
to economic conditions. Finally, currency, interest rate, and commodity price fluctuations may also
affect security prices and income.
The prices of, and the income generated by, most debt securities held by a client’s account may be
affected by changing interest rates and by changes in the effective maturities and credit ratings of
these securities. For example, the prices of debt securities in the client’s account generally will decline
when interest rates rise and increase when interest rates fall. In addition, falling interest rates may
cause an issuer to redeem, “call” or refinance a security before its stated maturity, which may result
in our firm having to reinvest the proceeds in lower yielding securities. Longer maturity debt
securities generally have higher rates of interest and may be subject to greater price fluctuations than
shorter maturity debt securities. Debt securities are also subject to credit risk, which is the possibility
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Perennial Investment Advisors, LLC
that the credit strength of an issuer will weaken and/or an issuer of a debt security will fail to make
timely payments of principal or interest and the security will go into default.
The guarantee of a security backed by the U.S. Treasury or the full faith and credit of the U.S.
government only covers the timely payment of interest and principal when held to maturity. This
means that the current market values for these securities will fluctuate with changes in interest rates.
Investments in securities issued by entities based outside the United States may be subject to
increased levels of the risks described above. Currency fluctuations and controls, different
accounting, auditing, financial reporting, disclosure, regulatory and legal standards and practices
could also affect investments in securities of foreign issuers. Additional factors may include
expropriation, changes in tax policy, greater market volatility, different securities market structures,
and higher transaction costs.
Finally, various administrative difficulties, such as delays in clearing and settling portfolio
transactions, or in receiving payment of dividends can increase risk. Finally, investments in securities
issued by entities domiciled in the United States may also be subject to many of these risks.
Methods of Analysis
Securities analysis methods rely on the assumption that the companies whose securities are
purchased and/or sold, the rating agencies that review these securities, and other publicly-available
sources of information about these securities, are providing accurate and unbiased data. While our
firm is alert to indications that data may be incorrect, there is always a risk that our firm’s analysis
may be compromised by inaccurate or misleading information.
Charting:
In this type of technical analysis, our firm reviews charts of market and security activity in
an attempt to identify when the market is moving up or down and to predict when how long the trend
may last and when that trend might reverse.
Cyclical Analysis:
Statistical analysis of specific events occurring at a sufficient number of relatively
predictable intervals that can be forecasted into the future. Cyclical analysis asserts that cyclical
forces drive price movements in the financial markets. Risks include that cycles may invert or
disappear and there is no expectation that this type of analysis will pinpoint turning points, instead
be used in conjunction with other methods of analysis.
Fundamental Analysis:
The analysis of a business's financial statements (usually to analyze the
business's assets, liabilities, and earnings), health, and its competitors and markets. When analyzing
a stock, futures contract, or currency using fundamental analysis there are two basic approaches one
can use: bottom up analysis and top down analysis. The terms are used to distinguish such analysis
from other types of investment analysis, such as quantitative and technical. Fundamental analysis is
performed on historical and present data, but with the goal of making financial forecasts. There are
several possible objectives: (a) to conduct a company stock valuation and predict its probable price
evolution; (b) to make a projection on its business performance; (c) to evaluate its management and
make internal business decisions; (d) and/or to calculate its credit risk.; and (e) to find out the
intrinsic value of the share.
When the objective of the analysis is to determine what stock to buy and at what price, there are two
basic methodologies investors rely upon: (a) Fundamental analysis maintains that markets may
misprice a security in the short run but that the "correct" price will eventually be reached. Profits can
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be made by purchasing the mispriced security and then waiting for the market to recognize its
"mistake" and reprice the security.; and (b) Technical analysis maintains that all information is
reflected already in the price of a security. Technical analysts analyze trends and believe that
sentiment changes predate and predict trend changes. Investors' emotional responses to price
movements lead to recognizable price chart patterns. Technical analysts also analyze historical
trends to predict future price movement. Investors can use one or both of these different but
complementary methods for stock picking. This presents a potential risk, as the price of a security
can move up or down along with the overall market regardless of the economic and financial factors
considered in evaluating the stock.
Modern Portfolio Theory (“MPT”)
: A mathematical framework for assembling a portfolio of assets
such that the expected return is maximized for a given level of risk, defined as variance. Its key insight
is that an asset's risk and return should not be assessed by itself, but by how it contributes to a
portfolio's overall risk and return. MPT assumes that investors are risk averse, meaning that given
two portfolios that offer the same expected return, investors will prefer the less risky one. Thus, an
investor will take on increased risk only if compensated by higher expected returns. Conversely, an
investor who wants higher expected returns must accept more risk. The exact trade-off will be the
same for all investors, but different investors will evaluate the trade-off differently based on
individual risk aversion characteristics. The implication is that a rational investor will not invest in a
portfolio if a second portfolio exists with a more favorable risk-expected return profile – i.e., if for
that level of risk an alternative portfolio exists that has better expected returns.
The risk, return, and correlation measures used by MPT are based on expected values, which means
that they are mathematical statements about the future (the expected value of returns is explicit in
the above equations, and implicit in the definitions of variance and covariance). In practice, investors
must substitute predictions based on historical measurements of asset return and volatility for these
values in the equations. Very often such expected values fail to take account of new circumstances
Mathematical risk measurements are also
that did not exist when the historical data were generated.
useful only to the degree that they reflect investors' true concerns—there is no point minimizing a
variable that nobody cares about in practice. MPT uses the mathematical concept of variance to
quantify risk, and this might be justified under the assumption of elliptically distributed returns such
as normally distributed returns, but for general return distributions other risk measures (like
coherent risk measures) might better reflect investors' true preferences.
Mutual Fund and/or Exchange Traded Fund (“ETF”) Analysis:
Analysis of the experience and
track record of the manager of the mutual fund or ETF in an attempt to determine if that manager
has demonstrated an ability to invest over a period of time and in different economic conditions. The
underlying assets in a mutual fund or ETF are also reviewed in an attempt to determine if there is
significant overlap in the underlying investments held in another fund(s) in the Client’s portfolio. The
funds or ETFs are monitored in an attempt to determine if they are continuing to follow their stated
investment strategy. A risk of mutual fund and/or ETF analysis is that, as in all securities investments,
past performance does not guarantee future results. A manager who has been successful may not be
able to replicate that success in the future. In addition, as our firm does not control the underlying
investments in a fund or ETF, managers of different funds held by the Client may purchase the same
security, increasing the risk to the Client if that security were to fall in value. There is also a risk that
a manager may deviate from the stated investment mandate or strategy of the fund or ETF, which
could make the holding(s) less suitable for the Client’s portfolio.
Technical Analysis:
A security analysis methodology for forecasting the direction of prices through
the study of past market data, primarily price and volume. A fundamental principle of technical
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analysis is that a market's price reflects all relevant information, so their analysis looks at the history
of a security's trading pattern rather than external drivers such as economic, fundamental and news
events. Therefore, price action tends to repeat itself due to investors collectively tending toward
patterned behavior – hence technical analysis focuses on identifiable trends and conditions.
Technical analysts also widely use market indicators of many sorts, some of which are mathematical
transformations of price, often including up and down volume, advance/decline data and other
inputs. These indicators are used to help assess whether an asset is trending, and if it is, the
probability of its direction and of continuation. Technicians also look for relationships between
price/volume indices and market indicators. Technical analysis employs models and trading rules
based on price and volume transformations, such as the relative strength index, moving averages,
regressions, inter-market and intra-market price correlations, business cycles, stock market cycles
or, classically, through recognition of chart patterns. Technical analysis is widely used among traders
and financial professionals and is very often used by active day traders, market makers and pit
traders. The risk associated with this type of analysis is that analysts use subjective judgment to
decide which pattern(s) a particular instrument reflects at a given time and what the interpretation
of that pattern should be.
Third-Party Money Manager Analysis:
The analysis of the experience, investment philosophies,
and past performance of independent third-party investment managers in an attempt to determine
if that manager has demonstrated an ability to invest over a period of time and in different economic
conditions. Analysis is completed by monitoring the manager’s underlying holdings, strategies,
concentrations and leverage as part of our overall periodic risk assessment. Additionally, as part of
the due-diligence process, the manager’s compliance and business enterprise risks are surveyed and
reviewed. A risk of investing with a third-party manager who has been successful in the past is that
they may not be able to replicate that success in the future. In addition, as our firm does not control
the underlying investments in a third-party manager’s portfolio, there is also a risk that a manager
may deviate from the stated investment mandate or strategy of the portfolio, making it a less suitable
investment for our clients. Moreover, as our firm does not control the manager’s daily business and
compliance operations, our firm may be unaware of the lack of internal controls necessary to prevent
business, regulatory or reputational deficiencies.
Investment Strategies & Asset Classes
Asset Allocation:
The implementation of an investment strategy that attempts to balance risk versus
reward by adjusting the percentage of each asset in an investment portfolio according to the
investor's risk tolerance, goals and investment time frame. Asset allocation is based on the principle
that different assets perform differently in different market and economic conditions. A fundamental
justification for asset allocation is the notion that different asset classes offer returns that are not
perfectly correlated, hence diversification reduces the overall risk in terms of the variability of
returns for a given level of expected return. Although risk is reduced as long as correlations are not
perfect, it is typically forecast (wholly or in part) based on statistical relationships (like correlation
and variance) that existed over some past period. Expectations for return are often derived in the
same way.
An asset class is a group of economic resources sharing similar characteristics, such as riskiness and
return. There are many types of assets that may or may not be included in an asset allocation strategy.
The "traditional" asset classes are stocks (value, dividend, growth, or sector-specific [or a "blend" of
any two or more of the preceding]; large-cap versus mid-cap, small-cap or micro-cap; domestic,
foreign [developed], emerging or frontier markets), bonds (fixed income securities more generally:
investment-grade or junk [high-yield]; government or corporate; short-term, intermediate, long-
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term; domestic, foreign, emerging markets), and cash or cash equivalents. Allocation among these
three provides a starting point. Usually included are hybrid instruments such as convertible bonds
and preferred stocks, counting as a mixture of bonds and stocks. Other alternative assets that may be
considered include: commodities: precious metals, nonferrous metals, agriculture, energy, others.;
Commercial or residential real estate (also REITs); Collectibles such as art, coins, or stamps;
insurance products (annuity, life settlements, catastrophe bonds, personal life insurance products,
etc.); derivatives such as long-short or market neutral strategies, options, collateralized debt, and
futures; foreign currency; venture capital; private equity; and/or distressed securities.
•
There are several types of asset allocation strategies based on investment goals, risk tolerance, time
frames and diversification. The most common forms of asset allocation are: strategic, dynamic,
tactical, and core-satellite.
•
[3]
•
•
Strategic Asset Allocation: The primary goal of a strategic asset allocation is to create an asset
mix that seeks to provide the optimal balance between expected risk and return for a long-
term investment horizon. Generally speaking, strategic asset allocation strategies are
agnostic to economic environments, i.e., they do not change their allocation postures relative
to changing market or economic conditions.
Dynamic Asset Allocation: Dynamic asset allocation is similar to strategic asset allocation in
that portfolios are built by allocating to an asset mix that seeks to provide the optimal balance
Like strategic
between expected risk and return for a long-term investment horizon.
allocation strategies, dynamic strategies largely retain exposure to their original asset
classes; however, unlike strategic strategies, dynamic asset allocation portfolios will adjust
their postures over time relative to changes in the economic environment.
Tactical Asset Allocation: Tactical asset allocation is a strategy in which an investor takes a
more active approach that tries to position a portfolio into those assets, sectors, or individual
stocks that show the most potential for perceived gains. While an original asset mix is
formulated much like strategic and dynamic portfolio, tactical strategies are often traded
more actively and are free to move entirely in and out of their core asset classes
Core-Satellite Asset Allocation: Core-Satellite allocation strategies generally contain a 'core'
strategic element making up the most significant portion of the portfolio, while applying a
dynamic or tactical 'satellite' strategy that makes up a smaller part of the portfolio. In this
way, core-satellite allocation strategies are a hybrid of the strategic and dynamic/tactical
allocation strategies mentioned above.
Debt Securities (Bonds)
: Issuers use debt securities to borrow money. Generally, issuers pay
investors periodic interest and repay the amount borrowed either periodically during the life of the
security and/or at maturity. Alternatively, investors can purchase other debt securities, such as zero
coupon bonds, which do not pay current interest, but rather are priced at a discount from their face
values and their values accrete over time to face value at maturity. The market prices of debt
securities fluctuate depending on such factors as interest rates, credit quality, and maturity. In
general, market prices of debt securities decline when interest rates rise and increase when interest
rates fall. Bonds with longer rates of maturity tend to have greater interest rate risks.
Certain additional risk factors relating to debt securities include: (a) When interest rates are
declining, investors have to reinvest their interest income and any return of principal, whether
scheduled or unscheduled, at lower prevailing rates.; (b) Inflation causes tomorrow’s dollar to be
worth less than today’s; in other words, it reduces the purchasing power of a bond investor’s future
interest payments and principal, collectively known as “cash flows.” Inflation also leads to higher
interest rates, which in turn leads to lower bond prices.; (c) Debt securities may be sensitive to
economic changes, political and corporate developments, and interest rate changes. Investors can
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also expect periods of economic change and uncertainty, which can result in increased volatility of
market prices and yields of certain debt securities. For example, prices of these securities can be
affected by financial contracts held by the issuer or third-parties (such as derivatives) relating to the
security or other assets or indices. (d) Debt securities may contain redemption or call provisions
entitling their issuers to redeem them at a specified price on a date prior to maturity. If an issuer
exercises these provisions in a lower interest rate market, the account would have to replace the
security with a lower yielding security, resulting in decreased income to investors. Usually, a bond is
called at or close to par value. This subjects investors that paid a premium for their bond risk of lost
principal. In reality, prices of callable bonds are unlikely to move much above the call price if lower
interest rates make the bond likely to be called.; (e) If the issuer of a debt security defaults on its
obligations to pay interest or principal or is the subject of bankruptcy proceedings, the account may
incur losses or expenses in seeking recovery of amounts owed to it.; (f) There may be little trading in
the secondary market for particular debt securities, which may affect adversely the account's ability
to value accurately or dispose of such debt securities. Adverse publicity and investor perceptions,
whether or not based on fundamental analysis, may decrease the value and/or liquidity of debt
securities.
Our firm attempts to reduce the risks described above through diversification of the client’s portfolio
and by credit analysis of each issuer, as well as by monitoring broad economic trends and corporate
and legislative developments, but there can be no assurance that our firm will be successful in doing
so. Credit ratings for debt securities provided by rating agencies reflect an evaluation of the safety of
principal and interest payments, not market value risk. The rating of an issuer is a rating agency's
view of past and future potential developments related to the issuer and may not necessarily reflect
actual outcomes. There can be a lag between the time of developments relating to an issuer and the
time a rating is assigned and updated.
Exchange Traded Funds (“ETFs”):
An ETF is a type of Investment Company (usually, an open-end
fund or unit investment trust) whose primary objective is to achieve the same return as a particular
market index. The vast majority of ETFs are designed to track an index, so their performance is close
to that of an index mutual fund, but they are not exact duplicates. A tracking error, or the difference
between the returns of a fund and the returns of the index, can arise due to differences in
composition, management fees, expenses, and handling of dividends. ETFs benefit from continuous
pricing; they can be bought and sold on a stock exchange throughout the trading day. Because ETFs
trade like stocks, you can place orders just like with individual stocks - such as limit orders, good-
until-canceled orders, stop loss orders etc. They can also be sold short. Traditional mutual funds are
bought and redeemed based on their net asset values (“NAV”) at the end of the day. ETFs are bought
and sold at the market prices on the exchanges, which resemble the underlying NAV but are
independent of it. However, arbitrageurs will ensure that ETF prices are kept very close to the NAV
of the underlying securities. Although an investor can buy as few as one share of an ETF, most buy in
board lots. Anything bought in less than a board lot will increase the cost to the investor. Anyone can
buy any ETF no matter where in the world it trades. This provides a benefit over mutual funds, which
generally can only be bought in the country in which they are registered.
One of the main features of ETFs are their low annual fees, especially when compared to traditional
mutual funds. The passive nature of index investing, reduced marketing, and distribution and
accounting expenses all contribute to the lower fees. However, individual investors must pay a
brokerage commission to purchase and sell ETF shares; for those investors who trade frequently,
this can significantly increase the cost of investing in ETFs. That said, with the advent of low-cost
brokerage fees, small or frequent purchases of ETFs are becoming more cost efficient.
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Equity Securities:
Equity securities represent an ownership position in a company. Equity securities
typically consist of common stocks. The prices of equity securities fluctuate based on, among other
things, events specific to their issuers and market, economic and other conditions. For example,
prices of these securities can be affected by financial contracts held by the issuer or third-parties
(such as derivatives) relating to the security or other assets or indices. There may be little trading in
the secondary market for particular equity securities, which may adversely affect Our firm 's ability
to value accurately or dispose of such equity securities. Adverse publicity and investor perceptions,
whether or not based on fundamental analysis, may decrease the value and/or liquidity of equity
securities. Investing in smaller companies may pose additional risks as it is often more difficult to
value or dispose of small company stocks, more difficult to obtain information about smaller
companies, and the prices of their stocks may be more volatile than stocks of larger, more established
companies. Clients should have a long-term perspective and, for example, be able to tolerate
potentially sharp declines in value.
Fixed Income:
Fixed income is a type of investing or budgeting style for which real return rates or
periodic income is received at regular intervals and at reasonably predictable levels. Fixed-income
investors are typically retired individuals who rely on their investments to provide a regular, stable
income stream. This demographic tends to invest heavily in fixed-income investments because of the
reliable returns they offer. Fixed-income investors who live on set amounts of periodically paid
income face the risk of inflation eroding their spending power.
Some examples of fixed-income investments include treasuries, money market instruments,
corporate bonds, asset-backed securities, municipal bonds and international bonds. The primary risk
associated with fixed-income investments is the borrower defaulting on his payment. Other
considerations include exchange rate risk for international bonds and interest rate risk for longer-
dated securities. The most common type of fixed-income security is a bond. Bonds are issued by
federal governments, local municipalities and major corporations. Fixed-income securities are
recommended for investors seeking a diverse portfolio; however, the percentage of the portfolio
dedicated to fixed income depends on your own personal investment style. There is also an
opportunity to diversify the fixed-income component of a portfolio. Riskier fixed-income products,
such as junk bonds and longer-dated products, should comprise a lower percentage of your overall
portfolio.
The interest payment on fixed-income securities is considered regular income and is determined
based on the creditworthiness of the borrower and current market rates. In general, bonds and fixed-
income securities with longer-dated maturities pay a higher rate, also referred to as the coupon rate,
because they are considered riskier. The longer the security is on the market, the more time it has to
lose its value and/or default. At the end of the bond term, or at bond maturity, the borrower returns
the amount borrowed, also referred to as the principal or par value.
Individual Stocks
: A common stock is a security that represents ownership in a corporation. Holders
of common stock exercise control by electing a board of directors and voting on corporate policy.
Investing in individual common stocks provides us with more control of what you are invested in and
when that investment is made. Having the ability to decide when to buy or sell helps us time the
taking of gains or losses. Common stocks, however, bear a greater amount of risk when compared to
certificate of deposits, preferred stock and bonds. It is typically more difficult to achieve
diversification when investing in individual common stocks. Additionally, common stockholders are
on the bottom of the priority ladder for ownership structure; if a company goes bankrupt, the
common stockholders do not receive their money until the creditors and preferred shareholders
have received their respective share of the leftover assets.
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Long-Term Purchases:
Our firm may buy securities for your account and hold them for a relatively
long time (more than a year) in anticipation that the security’s value will appreciate over a long
horizon. The risk of this strategy is that our firm could miss out on potential short-term gains that
could have been profitable to your account, or it’s possible that the security’s value may decline
sharply before our firm make a decision to sell.
Margin Transactions:
Our firm may purchase stocks, mutual funds, and/or other securities for your
portfolio with money borrowed from your brokerage account. This allows you to purchase more
stock than you would be able to with your available cash, and allows us to purchase stock without
selling other holdings. Margin accounts and transactions are risky and not necessarily appropriate
for every client. The potential risks associated with these transactions are (1) You can lose more
funds than are deposited into the margin account; (2) the forced sale of securities or other assets in
your account; (3) the sale of securities or other assets without contacting you; and (4) you may not
be entitled to choose which securities or other assets in your account(s) are liquidated or sold to
meet a margin call.
Mutual Funds
: A mutual fund is a company that pools money from many investors and invests the
money in a variety of differing security types based the objectives of the fund. The portfolio of the
fund consists of the combined holdings it owns. Each share represents an investor’s proportionate
ownership of the fund’s holdings and the income those holdings generate. The price that investors
pay for mutual fund shares is the fund’s per share net asset value (“NAV”) plus any shareholder fees
that the fund imposes at the time of purchase (such as sales loads). Investors typically cannot
ascertain the exact make-up of a fund’s portfolio at any given time, nor can they directly influence
which securities the fund manager buys and sells or the timing of those trades. With an individual
stock, investors can obtain real-time (or close to real-time) pricing information with relative ease by
checking financial websites or by calling a broker or your investment adviser. Investors can also
monitor how a stock’s price changes from hour to hour—or even second to second. By contrast, with
a mutual fund, the price at which an investor purchases or redeems shares will typically depend on
the fund’s NAV, which is calculated daily after market close.
The benefits of investing through mutual funds include: (a) Mutual funds are professionally managed
by an investment adviser who researches, selects, and monitors the performance of the securities
purchased by the fund; (b) Mutual funds typically have the benefit of diversification, which is an
investing strategy that generally sums up as “Don’t put all your eggs in one basket.” Spreading
investments across a wide range of companies and industry sectors can help lower the risk if a
company or sector fails. Some investors find it easier to achieve diversification through ownership of
mutual funds rather than through ownership of individual stocks or bonds.; (c) Some mutual funds
accommodate investors who do not have a lot of money to invest by setting relatively low dollar
amounts for initial purchases, subsequent monthly purchases, or both.; and (d) At any time, mutual
fund investors can readily redeem their shares at the current NAV, less any fees and charges assessed
on redemption.
Mutual funds also have features that some investors might view as disadvantages: (a) Investors must
pay sales charges, annual fees, and other expenses regardless of how the fund performs. Depending
on the timing of their investment, investors may also have to pay taxes on any capital gains
distribution they receive. This includes instances where the fund went on to perform poorly after
purchasing shares.; (b) Investors typically cannot ascertain the exact make-up of a fund’s portfolio at
any given time, nor can they directly influence which securities the fund manager buys and sells or
the timing of those trades.; and (c) With an individual stock, investors can obtain real-time (or close
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to real-time) pricing information with relative ease by checking financial websites or by calling a
broker or your investment adviser. Investors can also monitor how a stock’s price changes from hour
to hour—or even second to second. By contrast, with a mutual fund, the price at which an investor
purchases or redeems shares will typically depend on the fund’s NAV, which the fund might not
calculate until many hours after the investor placed the order. In general, mutual funds must calculate
their NAV at least once every business day, typically after the major U.S. exchanges close.
When investors buy and hold an individual stock or bond, the investor must pay income tax each year
on the dividends or interest the investor receives. However, the investor will not have to pay any
capital gains tax until the investor actually sells and makes a profit. Mutual funds are different. When
an investor buys and holds mutual fund shares, the investor will owe income tax on any ordinary
dividends in the year the investor receives or reinvests them. Moreover, in addition to owing taxes
on any personal capital gains when the investor sells shares, the investor may have to pay taxes each
year on the fund’s capital gains. That is because the law requires mutual funds to distribute capital
gains to shareholders if they sell securities for a profit, and cannot use losses to offset these gains.
Options:
An option is a financial derivative that represents a contract sold by one party (the option
writer) to another party (the option holder). The contract offers the buyer the right, but not the
obligation, to buy (call) or sell (put) a security or other financial asset at an agreed-upon price (the
strike price) during a certain period of time or on a specific date (exercise date). Options are
extremely versatile securities. Traders use options to speculate, which is a relatively risky practice,
while hedgers use options to reduce the risk of holding an asset. In terms of speculation, option
buyers and writers have conflicting views regarding the outlook on the performance of an
Call Option:
Call options give the option to buy at certain price, so the buyer would want the stock to
go up. Conversely, the option writer needs to provide the underlying shares in the event that the
stock's market price exceeds the strike due to the contractual obligation. An option writer who sells
a call option believes that the underlying stock's price will drop relative to the option's strike price
during the life of the option, as that is how he will reap maximum profit. This is exactly the opposite
outlook of the option buyer. The buyer believes that the underlying stock will rise; if this happens,
the buyer will be able to acquire the stock for a lower price and then sell it for a profit. However, if
the underlying stock does not close above the strike price on the expiration date, the option buyer
would lose the premium paid for the call option.
Put Option:
Put options give the option to sell at a certain price, so the buyer would want the stock to
go down. The opposite is true for put option writers. For example, a put option buyer is bearish on
the underlying stock and believes its market price will fall below the specified strike price on or
before a specified date. On the other hand, an option writer who shorts a put option believes the
underlying stock's price will increase about a specified price on or before the expiration date. If the
underlying stock's price closes above the specified strike price on the expiration date, the put option
writer's maximum profit is achieved. Conversely, a put option holder would only benefit from a fall
in the underlying stock's price below the strike price. If the underlying stock's price falls below the
strike price, the put option writer is obligated to purchase shares of the underlying stock at the strike
price.
The potential risks associated with these transactions are that (1) all options expire. The closer the
option gets to expiration, the quicker the premium in the option deteriorates; and (2) Prices can move
very quickly. Depending on factors such as time until expiration and the relationship of the stock
price to the option’s strike price, small movements in a stock can translate into big movements in the
underlying options.
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Short Sales:
A short sale is a transaction in which an investor sells borrowed securities in
anticipation of a price decline and is required to return an equal number of shares at some point in
the future. These transactions have a number of risks that make it highly unsuitable for the novice
investor. This strategy has a slanted payoff ratio in that the maximum gain (which would occur if the
shorted stock was to plunge to zero) is limited, but the maximum loss is theoretically infinite (since
stocks can in theory go up infinitely in price). The following risks should be considered: (1) In
addition to trading commissions, other costs with short selling include that of borrowing the security
to short it, as well as interest payable on the margin account that holds the shorted security. (2) The
short seller is responsible for making dividend payments on the shorted stock to the entity from
whom the stock has been borrowed. (3) Stocks with very high short interest may occasionally surge
in price. This usually happens when there is a positive development in the stock, which forces short
sellers to buy the shares back to close their short positions. Heavily shorted stocks are also
susceptible to “buy-ins,” which occur when a broker closes out short positions in a difficult-to-borrow
stock whose lenders are demanding it back. (4) Regulators may impose bans on short sales in a
specific sector or even in the broad market to avoid panic and unwarranted selling pressure. Such
actions can cause a spike in stock prices, forcing the short seller to cover short positions at huge
losses. (5) Unlike the “buy-and-hold” investor who can afford to wait for an investment to work out,
the short seller does not have the luxury of time because of the many costs and risks associated with
short selling. Timing is everything when it comes to shorting. (5) Short selling should only be
undertaken by experienced traders who have the discipline to cut a losing short position, rather than
add to it hoping that it will eventually work out.
Short-Term Purchases:
When utilizing this strategy, our firm may also purchase securities with the
idea of selling them within a relatively short time (typically a year or less). Our firm do this in an
attempt to take advantage of conditions that our firm believe will soon result in a price swing in the
securities our firm purchase. The potential risk associated with this investment strategy is associated
with the currency or exchange rate. Currency or exchange rate risk is a form of risk that arises from
the change in price of one currency against another. The constant fluctuations in the foreign currency
in which an investment is denominated vis-à-vis one's home currency may add risk to the value of a
security. Currency risk is greater for shorter term investments, which do not have time to level off
like longer term foreign investments.
Structured Products:
Structured products are designed to facilitate highly customized risk-return
objectives. While structured products come in many different forms, they typically consist of a debt
security that is structured to make interest and principal payments based upon various assets, rates
or formulas. Many structured products include an embedded derivative component. Structured
products may be structured in the form of a security, in which case these products may receive
benefits provided under federal securities law, or they may be cast as derivatives, in which case they
are offered in the over-the-counter market and are subject to no regulation.
Trading:
Our firm purchase securities with the idea of selling them very quickly (typically within 30
days or less). Our firm do this in an attempt to take advantage of our predictions of brief price swings.
Trading involves risk that may not be suitable for every investor, and may involve a high volume of
trading activity. Each trade generates a commission and the total daily commission on such a high
volume of trading can be considerable. Active trading accounts should be considered speculative in
nature with the objective being to generate short-term profits. This activity may result in the loss of
more than 100% of an investment.
Risk of Loss
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Investing in securities involves risk of loss that clients should be prepared to bear. While the stock
market may increase and the account(s) could enjoy a gain, it is also possible that the stock market
may decrease and the account(s) could suffer a loss. It is important that clients understand the risks
associated with investing in the stock market, are appropriately diversified in investments, and ask
any questions.
Capital Risk:
Capital risk is one of the most basic, fundamental risks of investing; it is the risk that
you may lose 100% of your money. All investments carry some form of risk and the loss of capital is
generally a risk for any investment instrument.
Company Risk:
When investing in stock positions, there is always a certain level of company or
industry specific risk that is inherent in each investment. This is also referred to as unsystematic risk
and can be reduced through appropriate diversification. There is the risk that the company will
perform poorly or have its value reduced based on factors specific to the company or its industry.
For example, if a company’s employees go on strike or the company receives unfavorable media
attention for its actions, the value of the company may be reduced.
Credit Risk:
Credit risk can be a factor in situations where an investment’s performance relies on a
borrower’s repayment of borrowed funds. With credit risk, an investor can experience a loss or
unfavorable performance if a borrower does not repay the borrowed funds as expected or required.
Investment holdings that involve forms of indebtedness (i.e. borrowed funds) are subject to credit
risk.
Currency Risk:
Fluctuations in the value of the currency in which your investment is denominated
may affect the value of your investment and thus, your investment may be worth more or less in the
future. All currency is subject to swings in valuation and thus, regardless of the currency
denomination of any particular investment you own, currency risk is a realistic risk measure. That
said, currency risk is generally a much larger factor for investment instruments denominated in
currencies other than the most widely used currencies (U.S. dollar, British pound, German mark,
Euro, Japanese yen, French franc, etc.).
Economic Risk:
The prevailing economic environment is important to the health of all businesses.
Some companies, however, are more sensitive to changes in the domestic or global economy than
others. These types of companies are often referred to as cyclical businesses. Countries in which a
large portion of businesses are in cyclical industries are thus also very economically sensitive and
carry a higher amount of economic risk. If an investment is issued by a party located in a country that
experiences wide swings from an economic standpoint or in situations where certain elements of an
investment instrument are hinged on dealings in such countries, the investment instrument will
generally be subject to a higher level of economic risk.
Equity (Stock) Market Risk:
Common stocks are susceptible to general stock market fluctuations
and to volatile increases and decreases in value as market confidence in and perceptions of their
issuers change. If you held common stock, or common stock equivalents, of any given issuer, you
would generally be exposed to greater risk than if you held preferred stocks and debt obligations of
the issuer.
ETF & Mutual Fund Risk
: When investing in an ETF or mutual fund, you will bear additional
expenses based on your pro rata share of the ETF’s or mutual fund’s operating expenses, including
the potential duplication of management fees. The risk of owning an ETF or mutual fund generally
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Perennial Investment Advisors, LLC
reflects the risks of owning the underlying securities the ETF or mutual fund holds. Clients will also
incur brokerage costs when purchasing ETFs.
Financial Risk:
Financial risk is represented by internal disruptions within an investment or the
issuer of an investment that can lead to unfavorable performance of the investment. Examples of
financial risk can be found in cases like Enron or many of the dot com companies that were caught
up in a period of extraordinary market valuations that were not based on solid financial footings of
the companies.
Fixed Income Securities Risk:
Typically, the values of fixed-income securities change inversely with
prevailing interest rates. Therefore, a fundamental risk of fixed-income securities is interest rate risk,
which is the risk that their value will generally decline as prevailing interest rates rise, which may
cause your account value to likewise decrease, and vice versa. How specific fixed income securities
may react to changes in interest rates will depend on the specific characteristics of each security.
Fixed-income securities are also subject to credit risk, prepayment risk, valuation risk, and liquidity
risk. Credit risk is the chance that a bond issuer will fail to pay interest and principal in a timely
manner, or that negative perceptions of the issuer’s ability to make such payments will cause the
price of a bond to decline.
Inflation Risk
: Inflation risk involves the concern that in the future, your investment or proceeds
from your investment will not be worth what they are today. Throughout time, the prices of resources
and end-user products generally increase and thus, the same general goods and products today will
likely be more expensive in the future. The longer an investment is held, the greater the chance that
the proceeds from that investment will be worth less in the future than what they are today. Said
another way, a dollar tomorrow will likely get you less than what it can today.
Interest Rate Risk:
Certain investments involve the payment of a fixed or variable rate of interest to
the investment holder. Once an investor has acquired or has acquired the rights to an investment that
pays a particular rate (fixed or variable) of interest, changes in overall interest rates in the market
will affect the value of the interest-paying investment(s) they hold. In general, changes in prevailing
interest rates in the market will have an inverse relationship to the value of existing, interest paying
investments. In other words, as interest rates move up, the value of an instrument paying a particular
rate (fixed or variable) of interest will go down. The reverse is generally true as well.
Legal/Regulatory Risk:
Certain investments or the issuers of investments may be affected by
changes in state or federal laws or in the prevailing regulatory framework under which the
investment instrument or its issuer is regulated. Changes in the regulatory environment or tax laws
can affect the performance of certain investments or issuers of those investments and thus, can have
a negative impact on the overall performance of such investments.
Liquidity Risk:
Certain assets may not be readily converted into cash or may have a very limited
market in which they trade. Thus, you may experience the risk that your investment or assets within
your investment may not be able to be liquidated quickly, thus, extending the period of time by which
you may receive the proceeds from your investment. Liquidity risk can also result in unfavorable
pricing when exiting (i.e. not being able to quickly get out of an investment before the price drops
significantly) a particular investment and therefore, can have a negative impact on investment
returns.
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Perennial Investment Advisors, LLC
Manager Risk:
There is always the possibility that poor security selection will cause your
investments to underperform relative to benchmarks or other funds with a similar investment
objective.
Market Risk:
The value of your portfolio may decrease if the value of an individual company or
multiple companies in the portfolio decreases or if our belief about a company’s intrinsic worth is
incorrect. Further, regardless of how well individual companies perform, the value of your portfolio
could also decrease if there are deteriorating economic or market conditions. It is important to
understand that the value of your investment may fall, sometimes sharply, in response to changes in
the market, and you could lose money. Investment risks include price risk as may be observed by a
drop in a security’s price due to company specific events (e.g. earnings disappointment or downgrade
in the rating of a bond) or general market risk (e.g. such as a “bear” market when stock values fall in
general). For fixed-income securities, a period of rising interest rates could erode the value of a bond
since bond values generally fall as bond yields go up. Past performance is not a guarantee of future
returns.
Operational Risk:
Operational risk can be experienced when an issuer of an investment product is
unable to carry out the business it has planned to execute. Operational risk can be experienced as a
result of human failure, operational inefficiencies, system failures, or the failure of other processes
critical to the business operations of the issuer or counter party to the investment.
Options Risk
: Options on securities may be subject to greater fluctuations in value than an
investment in the underlying securities. Purchasing and writing put and call options are highly
specialized activities and entail greater than ordinary investment risks.
Past Performance:
Charting and technical analysis are often used interchangeably. Technical
analysis generally attempts to forecast an investment’s future potential by analyzing its past
performance and other related statistics. In particular, technical analysis often times involves an
evaluation of historical pricing and volume of a particular security for the purpose of forecasting
where future price and volume figures may go. As with any investment analysis method, technical
analysis runs the risk of not knowing the future and thus, investors should realize that even the most
diligent and thorough technical analysis cannot predict or guarantee the future performance of any
particular investment instrument or issuer thereof.
Structured Product Risk:
Investing in structured products includes significant risks, including
valuation, lack of liquidity, price, credit and market risks. The relative lack of liquidity is due to the
highly customized nature of the investment and the fact that the full extent of returns from the
complex performance features is often not realized until maturity.
Another risk with structured products is the credit quality of the issuer. Although the cash flows are
derived from other sources, the products themselves are legally considered to be the issuing financial
institution's liabilities. The vast majority of structured products are from high-investment-grade
issuers only. Also, there is a lack of pricing transparency. There is no uniform standard for pricing,
making it harder to compare the net-of-pricing attractiveness of alternative structured product
offerings than it is, for instance, to compare the net expense ratios of different mutual funds or
commissions among broker-dealers.
Description of Material, Significant or Unusual Risks
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Perennial Investment Advisors, LLC
Our firm generally invests client cash balances in money market funds, FDIC Insured Certificates of
Deposit, high-grade commercial paper and/or government backed debt instruments. Ultimately, our
firm tries to achieve the highest return on client cash balances through relatively low-risk
conservative investments. In most cases, at least a partial cash balance will be maintained in a money
market account so that our firm may debit advisory fees for our services related to our Portfolio
Management services, as applicable.
Item 9: Disciplinary Information
There are no legal or disciplinary events that are material to the evaluation of our advisory business
or the integrity of our management.
Item 10: Other Financial Industry Activities & Affiliations
Representatives of our firm are Dually Registered Persons. LPL is a broker-dealer that is
independently owned and operated and is not affiliated with our firm. Please refer to Item 12 for a
discussion of the benefits our firm may receive from LPL and the conflicts of interest associated with
receipt of such benefits.
Representatives of our firm are also licensed insurance agents. Some, in their individual capacities,
may be registered with Perennial Legacy LLC dba Perennial Legacy Insurance Solutions (CA License
#6012619), which is an entity owned, in part, by Christopher Nowakowski and John Petrick. As such,
the owners and insurance agents may offer products and receive normal and customary commissions
as a result of these transactions. A conflict of interest exists as these commissionable insurance
products create an incentive to recommend insurance policies based on the compensation earned.
To mitigate this conflict, our representatives will only recommend insurance products when they
believe it to be in the client’s best interest. In addition, clients are under no obligation to utilize the
offered services.
st
Furthermore, John Petrick may indirectly benefit from PIA recommending its client invest in funds
distributed by M Fund Distributors and Quasar Distributors, through the relationship of Mr. Petrick’s
, 2017. To mitigate this potential conflict
spouse as an internal sales consultant beginning October 1
of interest, PIA and its advisors, as fiduciaries, will act in the client’s best interest. For more
information, clients are encouraged to speak to their advisor or to Mr. Petrick, Senior Managing
Director.
Please see Item 4 above for more information about the selection of LPL Sponsored Advisory
Programs. The compensation paid to our firm for the use of LPL Sponsored Advisory Programs may
vary, and thus, creates a conflict of interest in recommending a Program that shares a larger portion
of the advisory fees over another Program. Prior to referring clients to an LPL Sponsored Advisory
Programs, our firm will ensure that Programs are licensed or notice filed with the respective
authorities. A potential conflict of interest in utilizing the LPL Sponsored Advisory Programs may be
an incentive to us in selecting a particular Program over another in the form of fees or services. In
order to minimize this conflict, our firm will make our recommendations/selections in the best
interest of our clients.
Item 11: Code of Ethics, Participation or Interest in Client Transactions & Personal
Trading
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Perennial Investment Advisors, LLC
As a fiduciary, it is an investment adviser’s responsibility to provide fair and full disclosure of all material
facts and to act solely in the best interest of each of our clients at all times. Our fiduciary duty is the
underlying principle for our firm’s Code of Ethics, which includes procedures for personal securities
transaction and insider trading. Our firm requires all representatives to conduct business with the
highest level of ethical standards and to comply with all federal and state securities laws at all times.
Upon employment with our firm, and at least annually thereafter, all representatives of our firm will
acknowledge receipt, understanding and compliance with our firm’s Code of Ethics. Our firm and
representatives must conduct business in an honest, ethical, and fair manner and avoid all circumstances
that might negatively affect or appear to affect our duty of complete loyalty to all clients. This disclosure
is provided to give all clients a summary of our Code of Ethics. If a client or a potential client wishes to
review our Code of Ethics in its entirety, a copy will be provided promptly upon request.
Our firm recognizes that the personal investment transactions of our representatives demands the
application of a Code of Ethics with high standards and requires that all such transactions be carried out
in a way that does not endanger the interest of any client. At the same time, our firm also believes that if
investment goals are similar for clients and for our representatives, it is logical, and even desirable, that
there be common ownership of some securities.
1
In order to prevent conflicts of interest, our firm has established procedures for transactions effected by
. In order to monitor compliance with our personal
our representatives for their personal accounts
trading policy, our firm has pre-clearance requirements and a quarterly securities transaction reporting
system for all of our representatives.
Neither our firm nor a related person recommends, buys or sells for client accounts, securities in
which our firm or a related person has a material financial interest without prior disclosure to the
client.
Related persons of our firm may buy or sell securities and other investments that are also
recommended to clients. In order to minimize this conflict of interest, our related persons will place
client interests ahead of their own interests and adhere to our firm’s Code of Ethics, a copy of which
is available upon request.
Likewise, related persons of our firm buy or sell securities for themselves at or about the same time they
buy or sell the same securities for client accounts. In order to minimize this conflict of interest, our
related persons will place client interests ahead of their own interests and adhere to our firm’s Code of
Ethics, a copy of which is available upon request. Further, our related persons will refrain from buying
or selling the same securities prior to buying or selling for our clients in the same day unless included in
a block trade.
Item 12: Brokerage Practices
Selecting a Brokerage Firm
1
For purposes of the policy, our associate’s personal account generally includes any account (a) in the name of our associate, his/her spouse,
his/her minor children or other dependents residing in the same household, (b) for which our associate is a trustee or executor, or (c) which our
associate controls, including our client accounts which our associate controls and/or a member of his/her household has a direct or indirect
beneficial interest in.
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Perennial Investment Advisors, LLC
Our firm does not maintain custody of client assets. Client assets must be maintained by a qualified
custodian. Our firm seeks to recommend a custodian who will hold client assets and execute
transactions on terms that are overall most advantageous when compared to other available
providers and their services. The factors considered, among others, are these:
•
•
•
•
•
•
•
•
•
•
•
•
•
Timeliness of execution
Timeliness and accuracy of trade confirmations
Research services provided
Ability to provide investment ideas
Execution facilitation services provided
Record keeping services provided
Custody services provided
Frequency and correction of trading errors
Ability to access a variety of market venues
Expertise as it relates to specific securities
Financial condition
Business reputation
Quality of services
With this in consideration, our firm recommends that Clients establish accounts with LPL Financial
(“LPL”), member FINRA/SIPC, to maintain custody of clients’ assets and to effect trades for their
accounts. LPL provides brokerage and custodial services to independent investment advisory firms,
including our firm. For accounts custodied at LPL, LPL is generally compensated by clients through
commissions, trails, or other transaction-based fees for trades that are executed through LPL or that
settle into LPL accounts. For IRA accounts, LPL generally charges account maintenance fees. In addition,
LPL also charges clients miscellaneous fees and charges, such as account transfer fees.
While LPL does not participate in, or influence the formulation of, the investment advice our firm
provides, certain supervised persons of our firm are Dually Registered Persons. Dually Registered
Persons are restricted by certain Financial Industry Regulatory Authority (“FINRA”) rules and
policies from maintaining accounts at another custodian or executing transactions in such accounts
through any broker-dealer or custodian that is not approved by LPL. As a result, the use of other
trading platforms must be approved by our firm and LPL.
Clients should also be aware that for accounts where LPL serves as the custodian, our firm is limited
to offering services and investment vehicles that are approved by LPL, and may be prohibited from
offering services and investment vehicles that may be available through other broker-dealers and
custodians, some of which may be more suitable for a client’s portfolio than the services and
investment vehicles offered through LPL. Clients should understand that not all investment advisers
require that Clients custody their accounts and trade through specific broker-dealers.
LPL makes available to our firm various products and services designed to assist our firm in
managing and administering client accounts. Many of these products and services may be used to
service all or a substantial number of accounts, including accounts not held with LPL. These include
software and other technology that provide access to client account data (such as trade confirmation
and account statements); facilitate trade execution (and aggregation and allocation of trade orders
for multiple client accounts); provide research, pricing information and other market data; facilitate
payment of our firm’s fees from its clients’ accounts; and assist with back-office functions;
recordkeeping and client reporting.
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Perennial Investment Advisors, LLC
The products and services described above are provided to our firm as part of its overall relationship
with LPL. While as a fiduciary, our firm endeavors to act in its clients’ best interests, the receipt of
these benefits creates a conflict of interest because our firm’s requirement that Clients custody their
assets at LPL is based in part on the benefit to our firm of the availability of the foregoing products
and services and not solely on the nature, cost or quality of custody or brokerage services provided
by LPL. Our firm’s receipt of some of these benefits may be based on the amount of advisory assets
custodied on the LPL platform.
In connection with Perennial Financial Services’ acquisition of a departing advisor’s book of business
and Mr. Petrick’s association as a registered representative of LPL, Mr. Petrick has received a small
business loan. The loan was provided on 5/31/18 in the amount of $150,000 and will be paid over a
five year period. The first loan payment will not be due until January 2019 and will not negatively
impact the firm’s financial condition. For more information, please see Mr. Petrick’s Brochure
Supplement.
Our firm also has an arrangement with National Financial Services LLC and Fidelity Brokerage
Services LLC (collectively, and together with all affiliates, "Fidelity") through which Fidelity provides
our firm with "institutional platform services." Our firm is independently operated and owned and is
not affiliated with Fidelity. The institutional platform services include, among others, brokerage,
custody, and other related services. Fidelity's institutional platform services that assist us in
managing and administering clients' accounts include software and other technology that (i) provide
access to client account data (such as trade confirmations and account statements); (ii) facilitate
trade execution and allocate aggregated trade orders for multiple client accounts; (iii) provide
research, pricing and other market data; (iv) facilitate payment of fees from its clients' accounts; and
(v) assist with back-office functions, recordkeeping and client reporting.
Client Brokerage Commissions
Neither LPL nor Fidelity make client brokerage commissions generated by client transactions
available for our firm’s use. Our firm does not direct client transactions to a particular broker-dealer
in return for soft dollar benefits.
Brokerage for Client Referrals
Our firm does not receive brokerage for client referrals.
Directed Brokerage
Neither our firm nor any of our firm’s representatives have discretionary authority in making the
determination of the brokers-dealers and/or custodians with whom orders for the purchase or sale
of securities are placed for execution, and the commission rates at which such securities transactions
are effected. Our firm routinely recommends that clients direct us to execute through a specified
broker-dealer. Our firm recommends the use of LPL or Fidelity. Each client will be required to establish
their account(s) with LPL or Fidelity if not already done. Please note that not all advisers have this
requirement.
Special Considerations for ERISA Clients
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Perennial Investment Advisors, LLC
A retirement or ERISA plan client may direct all or part of portfolio transactions for its account
through a specific broker or dealer in order to obtain goods or services on behalf of the plan. Such
direction is permitted provided that the goods and services provided are reasonable expenses of the
plan incurred in the ordinary course of its business for which it otherwise would be obligated and
empowered to pay. ERISA prohibits directed brokerage arrangements when the goods or services
purchased are not for the exclusive benefit of the plan. Consequently, our firm will request that plan
sponsors who direct plan brokerage provide us with a letter documenting that this arrangement will
be for the exclusive benefit of the plan.
Aggregation of Purchase or Sale
Our firm provides investment management services for various clients. There are occasions on which
portfolio transactions may be executed as part of concurrent authorizations to purchase or sell the same
security for numerous accounts served by our firm, which involve accounts with similar investment
objectives. Although such concurrent authorizations potentially could be either advantageous or
disadvantageous to any one or more particular accounts, they are affected only when our firm believes
that to do so will be in the best interest of the effected accounts. When such concurrent authorizations
occur, the objective is to allocate the executions in a manner which is deemed equitable to the accounts
involved. In any given situation, our firm attempts to allocate trade executions in the most equitable
manner possible, taking into consideration client objectives, current asset allocation and availability of
funds using price averaging, proration and consistently non-arbitrary methods of allocation.
Item 13: Review of Accounts or Financial Plans
Our management personnel or financial advisors review accounts on at least an annual basis for our
Portfolio Management and LPL Sponsored Advisory Program clients. The nature of these reviews is
to learn whether client accounts are in line with their investment objectives, appropriately
positioned based on market conditions, and investment policies, if applicable. Our firm does not
provide written reports to clients, unless asked to do so. Verbal reports to clients take place on at
least an annual basis when our Portfolio Management and LPL Sponsored Advisory Program clients
are contacted. Our firm may review client accounts more frequently than described above. Among
the factors which may trigger an off-cycle review are major market or economic events, the client’s
life events, requests by the client, etc.
Financial Planning clients do not receive reviews of their written plans unless they take action to
schedule a financial consultation with us. Our firm does not provide ongoing services to financial
planning clients, but are willing to meet with such clients upon their request to discuss updates to
their plans, changes in their circumstances, etc. Financial Planning clients do not receive written or
verbal updated reports regarding their financial plans unless they separately engage our firm for a
post-financial plan meeting or update to their initial written financial plan.
Retirement Plan Consulting clients receive reviews of their retirement plans for the duration of the
service. Our firm also provides ongoing services where clients are met with upon their request to
discuss updates to their plans, changes in their circumstances, etc. Retirement Plan Consulting clients
do not receive written or verbal updated reports regarding their plans unless they choose to engage
our firm for ongoing services.
Item 14: Client Referrals & Other Compensation
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Perennial Investment Advisors, LLC
LPL Financial, LLC
Our firm may receive from LPL a mutual fund company, ETF, REIT, BDC or another product sponsor,
without cost and/or discounted non-soft-dollar support services and/or products, to assist us to
better monitor and service client accounts maintained at such institutions. Included with the support
services our firm may receive investment-related research, pricing information and market data,
software and other technology that provide access to client account data, compliance and/or practice
management-related publications, discounted or gratis consulting services, discounted and/or gratis
attendance at conferences, meetings, and other educational and/or social events, marketing support,
computer hardware and/or software and/or other products used by us to assist us in our investment
advisory business operations. Our clients do not pay more for investment transactions effected
and/or assets maintained at LPL as result of this arrangement. There is no commitment made by us
to LPL or any other institution as a result of the above arrangement.
Fidelity
Except for the arrangements outlined in Item 12 of Form ADV Part 2A, our firm has no additional
arrangements to disclose.
Product Sponsor Funded Events
Various product wholesalers provide financial assistance to allow us to sponsor client events hosted
by the product sponsor. This money is not directly tied to our use of their products, nor is it
contingent upon any future business to be directed to their products, nonetheless it creates a conflict
of interest that may incentivize us to utilize their products. Our firm will adhere to our fiduciary duty
to act in our client’s best interest when selecting what products to use in client accounts.
Referral Fees
Our firm pays referral fees to independent Promoters for referring clients to us. If a client is
introduced to our firm by an unaffiliated Promoter, we will pay that Promoter a referral fee pursuant
to Rule 206(4)-1 under the Investment Advisers Act of 1940. Any such referral fees represent a share
of our investment advisory fee charged to the referred client, and will not result in higher costs to the
referred client. We will also ensure that referred clients receive necessary disclosures pursuant to
Rule 206(4)-1 under the Investment Advisers Act of 1940.
Item 15: Custody
Our firm does not have custody of client funds or securities. All of our clients receive account
statements directly from their qualified custodians at least quarterly upon opening of an account. If
our firm decides to also send account statements to clients, such notice and account statements
include a legend that recommends that the client compare the account statements received from the
qualified custodian with those received from our firm. Clients are encouraged to raise any questions
with us about the custody, safety or security of their assets and our custodial recommendations.
Third-party Money Movement:
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Perennial Investment Advisors, LLC
On February 21, 2017, the SEC issued a no-action letter (“Letter”) with respect to Rule 206(4)-2
(“Custody Rule”) under the Investment Advisers Act of 1940 (“Advisers Act”). The letter provided
guidance on the Custody Rule as well as clarified that an adviser who has the power to disburse client
funds to a third-party under a standing letter of authorization (“SLOA”) is deemed to have custody.
As such, our firm has adopted the following safeguards in conjunction with our custodian:
•
•
•
•
•
•
•
The client provides an instruction to the qualified custodian, in writing, that includes the
client’s signature, the third-party’s name, and either the third-party’s address or the third-
party’s account number at a custodian to which the transfer should be directed.
The client authorizes the investment adviser, in writing, either on the qualified custodian’s
form or separately, to direct transfers to the third-party either on a specified schedule or from
time to time.
The client’s qualified custodian performs appropriate verification of the instruction, such as
a signature review or other method to verify the client’s authorization, and provides a
transfer of funds notice to the client promptly after each transfer.
The client has the ability to terminate or change the instruction to the client’s qualified
custodian.
The investment adviser has no authority or ability to designate or change the identity of the
third-party, the address, or any other information about the third-party contained in the
client’s instruction.
The investment adviser maintains records showing that the third-party is not a related party
of the investment adviser or located at the same address as the investment adviser.
The client’s qualified custodian sends the client, in writing, an initial notice confirming the
instruction and an annual notice reconfirming the instruction.
Item 16: Investment Discretion
Clients must grant our firm with investment discretion on their behalf, pursuant to an executed
investment advisory client agreement. By granting investment discretion, our firm is authorized to
execute securities transactions, determine which securities are bought and sold, and the total amount
to be bought and sold. Limitations may be imposed by the client in the form of specific constraints on
any of these areas of discretion with our firm’s written acknowledgement.
Item 17: Voting Client Securities
Our firm does not accept the proxy authority to vote client securities. Clients will receive proxies or
other solicitations directly from their custodian or a transfer agent. In the event that proxies are sent
to our firm, our firm will forward them to the appropriate client and ask the party who sent them to
mail them directly to the client in the future. Clients may call, write or email us to discuss questions
they may have about particular proxy votes or other solicitations.
Third-party money managers selected or recommended by our firm may vote proxies for clients.
Therefore, except in the event a third-party money manager votes proxies, clients maintain exclusive
responsibility for: (1) directing the manner in which proxies solicited by issuers of securities
beneficially owned by the client shall be voted, and (2) making all elections relative to any mergers,
acquisitions, tender offers, bankruptcy proceedings or other type events pertaining to the client’s
investment assets. Therefore (except for proxies that may be voted by a third-party money manager),
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Perennial Investment Advisors, LLC
our firm and/or the client shall instruct the qualified custodian to forward to copies of all proxies and
shareholder communications relating to the client’s investment assets.
Item 18: Financial Information
•
Our firm is not required to provide financial information in this Brochure because:
•
•
Our firm does not require the prepayment of more than $1,200 in fees when services cannot
be rendered within 6 months.
Our firm does not take custody of client funds or securities.
Our firm has never been the subject of a bankruptcy proceeding.
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Perennial Investment Advisors, LLC