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Disclosure Brochure
(Part 2A of Form ADV)
March 10, 2025
Petra Financial Advisors, Inc.
www.petrafinancial.com
This Form ADV 2A (“Disclosure Brochure”) provides information about the qualifications
and business practices of Petra Financial Advisors, Inc. (“Petra” or “the Advisor”). If you
have any questions about the contents of this Disclosure Brochure, please contact the Advisor
at 719-636-9000. The information in this Disclosure Brochure has not been approved or
verified by the U.S. Securities and Exchange Commission (“SEC”) or by any state securities
authority. Registration of an investment Advisor does not imply any specific level of skill or
training.
Additional information about Petra Financial Advisors, Inc. is also available on the SEC’s
website at www.Advisorinfo.sec.gov. The searchable IARD/CRD number for Petra is
107196.
ITEM 2 - SUMMARY OF MATERIAL CHANGES
Material Changes
Form ADV 2 is divided into two parts: Part 2A (the "Disclosure Brochure") and Part 2B (the "Brochure
Supplement"). The Disclosure Brochure provides information about a variety of topics relating to an
Advisor’s business practices and conflicts of interest. The Brochure Supplement provides information
about the Advisory Persons of Petra. For convenience, the Advisor has combined these documents into a
single disclosure document.
Petra believes that communication and transparency are the foundation of its relationship with clients
and will continually strive to provide you with complete and accurate information at all times. Petra
encourages all current and prospective clients to read this Disclosure Brochure and discuss any questions
you may have with the Advisor.
Material Changes
The following material changes have been made to this Disclosure Brochure since the annual
amendment filing on March 22, 2024:
• The Advisor has removed their Financial Potential Report service. Please see Item 5 for
additional information.
• The Advisor has removed their minimum fee for Investment Management services. Please see
Item 5 for additional information.
• The Advisor has amended their principal owners. Please see Item 4 for additional information.
• The Advisor has amended their proxy voting authority. Please see Item 17 for additional
information.
Future Changes
From time to time, the Advisor may amend this Disclosure Brochure to reflect changes in business
practices, changes in regulations or routine annual updates as required by the securities regulators. This
complete Disclosure Brochure or a Summary of Material Changes shall be provided to you annually and
if a material change occurs.
You may view the current Disclosure Brochure online at the SEC’s Investment Advisor Public
Disclosure website at www.Advisorinfo.sec.gov by searching with the Advisor’s firm name or CRD#
107196. You may also request a copy of this Disclosure Brochure at any time by contacting the Advisor
at (719) 636-9000 or by email at petra@petrafinancial.com.
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ITEM 3 - TABLE OF CONTENTS
Item 2 - Summary of Material Changes ......................................................................................................... ii
Item 3 - Table of Contents ............................................................................................................................ iii
Item 4 - Advisory Business .............................................................................................................................1
Item 5 - Fees and Compensation .....................................................................................................................3
Fee Billing ......................................................................................................................................................4
Other Fees ......................................................................................................................................................4
Past Due Accounts and Separation from Service ...........................................................................................5
Compensation for Sales of Investment Products ............................................................................................5
Item 6 - Performance-Based Fees ...................................................................................................................5
Sharing of Capital Gains ................................................................................................................................5
Item 7 - Types of Clients ................................................................................................................................5
Description .....................................................................................................................................................5
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss .........................................................5
Methods of Analysis........................................................................................................................................6
Investment Strategies ......................................................................................................................................6
Risk of Loss .....................................................................................................................................................6
Item 9 - Disciplinary Information ...................................................................................................................7
Legal and Disciplinary ...................................................................................................................................7
Item 10 - Other Financial Industry Activities and Affiliations .......................................................................7
Affiliations ......................................................................................................................................................7
Item 11 - Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ................10
Code of Ethics ..............................................................................................................................................10
Participation or Interest in Client Transactions ..........................................................................................10
Personal Trading ..........................................................................................................................................10
Item 12 - Brokerage Practices .......................................................................................................................10
Selecting Brokerage Firms ...........................................................................................................................10
Soft Dollars...................................................................................................................................................11
Directed Brokerage ......................................................................................................................................11
Trade Aggregation .......................................................................................................................................12
Item 13 - Ongoing Reviews ..........................................................................................................................12
Periodic Reviews ..........................................................................................................................................12
Review Triggers ............................................................................................................................................12
Regular Reports ............................................................................................................................................12
Item 14 - Client Referrals and Other Compensation ....................................................................................12
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Compensation for Client Referrals...............................................................................................................12
Referrals to Other Professionals ..................................................................................................................13
Item 15 - Custody..........................................................................................................................................13
SEC “Custody” ............................................................................................................................................13
Account Statements.......................................................................................................................................13
Item 16 - Investment Discretion ...................................................................................................................13
Discretionary Authority for Trading ............................................................................................................13
Limited Power of Attorney ...........................................................................................................................14
Item 17 - Proxy Voting .................................................................................................................................14
Proxy Votes...................................................................................................................................................14
Item 18 - Financial Information ....................................................................................................................14
Financial Condition .....................................................................................................................................14
Brochure Supplement – Part 2B of Form ADV ............................................................................................15
Jonathan Forbes, President and Chairman, CFP®, CFA® ..........................................................................16
Jennifer Hernandez, CFP® ...........................................................................................................................16
Crystal Karstens, Chief Compliance Officer and Associate Financial Planner ..........................................17
Shannon Ross, Advisor, MBA .......................................................................................................................17
Lisa Malick, CFP®, CKA®............................................................................................................................18
John Pfaffmann, CFP®, CKA® .....................................................................................................................19
Kyle Householder, Senior Associate Financial Planner ..............................................................................19
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ITEM 4 - ADVISORY BUSINESS
Firm Description
Petra Financial Advisors, Inc. (“Petra” or “the Advisor”), a Colorado corporation formed in 1993, had
its registration granted by the U.S. Securities and Exchange Commission (“SEC”) on June 27, 1991.
Petra provides personal financial planning and investment management services to individuals, high net
worth individuals, retirement plans, families, as well as any related entities, such as trusts, estates and
family businesses and charitable organizations. Petra works with clients to identify and clarify financial
objectives and develop a framework for reaching those objectives, some of which may include: cash
flow management, tax planning, risk identification and management, education funding, retirement
planning, estate planning, charitable giving, special needs planning, business succession, employee
benefits, investment management and/or other issues specific to the client.
Petra’s compensation is solely from fees paid directly by clients. The Advisor does not receive any
commission based on the client’s purchase of any financial product, including insurance. No commissions
in any form are accepted.
Petra may recommend other professionals (e.g. lawyers, accountants, insurance agents, real estate agents,
etc.) at the request of the client. Other professionals may be engaged directly by the client on an as-needed
basis even when recommended by Petra. Any conflict of interest will be disclosed to the client and
managed in the client’s best interest.
Principal Owners
Jonathan Forbes (CRD Number 1069819) is President and Chairman of the Advisor. Jonathan Forbes
owns 60% of the Advisor, and Justin Ross owns 40% of the Advisor. The Advisor is not publicly owned
or traded.
Petra is operated by Jonathan Forbes (President and Chairman), Justin Ross (Partner) and Crystal
Karstens (Chief Compliance Officer).
Managed Assets
As of December 31, 2024, the Advisor manages $357,186,375 in client assets, all of which are managed
on a discretionary basis. Clients may request more current information at any time by contacting the
Advisor.
Types of Advisory Services
Petra’s primary business is financial planning. Financial planning begins with identifying and clarifying
the client’s financial objectives. Once the client’s goals have been identified a framework for the future
is developed for reaching those objectives. The following are typical financial planning arrangements
offered to clients:
Lifetime Financial Planning
This service includes financial planning, implementation and ongoing asset management and supervision
services. Petra works with clients to identify and clarify current financial objectives and lifetime goals.
Petra then works with the client to develop a framework for reaching their current objectives in the context
of their lifetime goals. This framework may include: cash flow management, tax planning, risk
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identification and management, education funding, retirement planning, estate planning, charitable giving,
special needs planning, business succession, employee benefits, investment management and/or other
issues specific to the client.
An initial written report with analysis of the client’s current situation including goals and a recommended
framework for the future is provided to each client. Once Petra’s recommendations have been approved
by the client, Petra guides each step of the implementation process allowing for the client to gain increased
confidence along the way. Reviews of the client’s plan are scheduled on a routine basis depending on the
client’s circumstances. In addition to these reviews, updates to the client’s financial picture are gathered
during ongoing communication between Petra and the client. With these updates, progress toward the
client’s goals is noted as well as any changes that may trigger a plan review. Petra may also review areas
of the client’s plan more frequently and alert the client if immediate changes are recommended.
Investment Management Service
Petra offers investment supervisory services outside of financial planning. An Investment Policy
Statement is created for each client at the beginning of their investment management relationship with
Petra or for those clients using the SEI Platform, at the time they begin utilizing the SEI Platform. Based
on the client’s investment goals and risk tolerance an appropriate investment allocation is determined.
The client’s accounts are then invested and supervised based upon the guidelines established in the
Investment Policy Statement. The Advisor may retain other types of investments from the Client’s legacy
portfolio due to fit with the overall portfolio strategy, tax-related reasons, or other reasons as identified
between the Advisor and the Client.
Petra will select, recommend and/or retain mutual funds on a fund-by-fund basis. Due to specific custodial
and/or mutual fund company constraints, material tax consideration, and/or systematic investment plans,
Petra will select, recommend and/or retain a mutual fund share class that has higher internal expense ratios
than institutional share classes. Petra regularly seeks to select the lowest cost share class available that is
in the best interest of each Client and will ensure the selection aligns with the Client’s financial objectives
and stated investment guidelines.
Retirement Accounts – When Petra provides investment advice to Clients regarding ERISA retirement
accounts or individual retirement accounts (“IRAs”), Petra is a fiduciary within the meaning of Title I of
the Employee Retirement Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as
applicable, which are laws governing retirement accounts. When deemed to be in the Client’s best interest,
Petra will provide investment advice to a Client regarding a distribution from an ERISA retirement
account or to roll over the assets to an IRA, or recommend a similar transaction including rollovers from
one ERISA sponsored Plan to another, one IRA to another IRA, or from one type of account to another
account (e.g. commission-based account to fee-based account). Such a recommendation creates a conflict
of interest if Petra will earn a new (or increase its current) advisory fee as a result of the transaction. No
client is under any obligation to roll over a retirement account to an account managed by Petra.
Retirement Plan Advisory Services
Petra provides advisory services on behalf of company retirement plans (each a separate “Plan”) and
the company/sponsor (the “Plan Sponsor”). The Advisor’s retirement plan advisory services are
designed to assist the Plan Sponsor in meeting its fiduciary obligations to the Plan and Plan Participants.
Each engagement is customized to the needs of the Plan and Plan Sponsor. Services generally include:
• Vendor Analysis
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Investment Oversight Services (ERISA 3(21))
• Plan Participant Enrollment and Education Tracking
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• Performance Reporting
• Ongoing Investment Recommendation and Assistance
These services are provided by Petra serving in the capacity as a fiduciary under the Employee
Retirement Income Security Act of 1974, as amended (“ERISA”). In accordance with ERISA Section
408(b)(2), the Plan Sponsor is provided with a written description of Petra’s fiduciary status, the specific
services to be rendered and all direct and indirect compensation the Advisor reasonably expects under
the engagement.
Special Projects
From time to time clients’ circumstances may require unique services outside the normal boundaries of
our Lifetime Financial Planning, or Investment Management Services. These services are offered as a
Special Project and have a separate engagement letter. Special Projects may include implementation of
Financial Potential Report recommendations, periodic investment portfolio review, assistance with tax
planning, or other services specifically described in an engagement letter.
ITEM 5 - FEES AND COMPENSATION
Description
Petra bases its fees on a percentage of Assets Under Supervision, hourly charges, fixed fees or project
fees.
Lifetime Financial Planning
Lifetime Financial Planning clients are given an estimate of the total fee for the initial plan development
at the conclusion of the fact-finding process. The estimated fee for the plan development is guaranteed
by the Advisor within 15% of the estimate. The minimum financial planning development fee is $8,000,
although the Advisor may offer a different fee at its own discretion or through negotiation with the
client. The fee is collected in quarterly installments over one year, with the first installment due at the
beginning of the financial planning process. The client may terminate at any time. Fees collected in
excess of actual charges incurred are refunded in full if the contract is terminated. Fees not yet billed or
paid are due and payable upon termination.
Lifetime Financial Planning clients receive a periodic offer from Petra for a review of their financial plan.
Fees for these ongoing financial planning reviews and advice are included in the investment management
fee and are not billed separately. Financial planning clients who are not investment management clients
are billed for any financial planning advice beyond the development of the plan on a project fee basis.
Such clients must contact Petra to request ongoing Financial Plan reviews or any other advisory service.
Investment Management Services
Investment management fees are a function of the size of the account[s], ranging between 0.40% and
2.00% of the market value of the assets placed under Petra’s management. The fee, as a percentage,
reduces as the size of the account increases. Fees shall be prorated and paid quarterly in advance, based
upon the market value of the assets on the last business day of the previous quarter. For clients choosing
to utilize the SEI Platform, fees are paid monthly in arrears. Petra in its sole discretion may reduce its
investment management fee.
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A client will have a period of five (5) business days from the date of signing the Client Service Agreement
to unconditionally rescind the agreement and receive a full refund of all fees. Thereafter, either party may
terminate the agreement with written notice.
Existing clients may have a different fee structure. Certain clients may negotiate a lesser fee based on certain
circumstances. For example, at its discretion, Petra may allow members of the same household to be
aggregated for purposes of determining the advisory fee. Such aggregation may be allowed when Petra
services accounts on behalf of children of current clients, individual and joint accounts for a spouse.
Retirement Plan Advisory Services
Fees for retirement plan advisory services are charged an annual asset-based fee of up to 0.62%, Fees may
be negotiable depending on the size and complexity of the Plan.
Special Projects
Special Project fees are set based upon a fixed fee ranging from $1,500 to $50,000. Fees may be
negotiable based on the nature and complexity of the services to be provided and the overall relationship
with the Advisor. An estimate for total costs will be determined prior to establishing the advisory
relationship.
Fee Billing
Clients using Lifetime Financial Planning or Investment Management only services may choose to have
fees deducted quarterly from a designated brokerage account[s] at their qualified custodian to facilitate
billing, or to be invoiced quarterly if necessary. Clients choosing to use the SEI Platform are billed
monthly in arrears. The client must consent in advance to direct debiting of their investment account for
financial planning or investment management fees.
Retirement Plan Advisory Services
Fees may be directly invoiced to the Plan Sponsor or deducted from the assets of the Plan, depending on
the terms of the Advisory Agreement.
For a Special Project, $1,000 is due upon execution of the Client Agreement with the balance paid down in
$500 quarterly payments or at the completion of the specified work. The client may terminate at any time.
Fees collected in excess of actual charges incurred are refunded in full if the contract is terminated. Fees
not yet billed or paid are due and payable upon termination.
Other Fees
Custodians may charge transaction fees on purchases or sales of certain mutual funds, stocks, bonds, and
exchange-traded funds (“ETFs”). These transaction charges are usually relatively small and are incidental
to the purchase or sale of a security. Charles Schwab does not charge securities transaction fees for ETF
and equity trades in Client accounts, but typically charges for certain mutual funds and other types of
investments. In some cases, custodians also charge monthly, quarterly or annual custody fees. Fees for
custody are disclosed to the clients when this type of arrangement is recommended.
Mutual funds and ETFs charge a management fee for their services as investment managers. The
management fee is included in the expense ratio of each fund. Mutual fund fees also include transaction
charges for the purchase or sale of securities within the fund and may charge other fees as disclosed in the
fund prospectus. Any such fees are in addition to the fees paid by the client to Petra.
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It is possible that Petra from time to time will affect securities transactions and pay a commission that
exceeds the commission another broker-dealer would have charged. For example, trades executed through
SPFG, may incur a charge from Schwab as well as a basis point charge on each leg of the trade (buy and
sell); trades done at Schwab and not executed through SPFG may incur a flat-fee with no additional basis
points. Thus, trades at Schwab may charge the clients less than those done through SPFG. In these cases,
Petra will determine in good faith that such commissions are reasonable in relation to the value of the
services provided by the broker-dealer, viewed in terms of either the particular transaction or the overall
relationship. Clients choosing to utilize the SEI platform will pay SEI’s platform fees directly to SEI.
Additionally, as noted above, the Advisor will select share classes which have higher internal expense
ratios than institutional share classes. Please refer to Item 12 – Brokerage Practices for additional
information.
Past Due Accounts and Separation from Service
Petra reserves the right to stop work on any account that is more than 60 days overdue. In addition, Petra
reserves the right to discontinue service on any financial planning engagement where a client has willfully
concealed or has refused to provide pertinent information about financial situations when necessary and
appropriate to providing proper financial advice, per the judgment of Petra. Clients may terminate their
agreement at any time by providing written notice.
Compensation for Sales of Investment Products
The Advisor’s compensation is solely from fees paid directly by clients. The Advisor does not receive
any commission based on the client’s purchase of any financial product, including insurance. No
commissions in any form are accepted.
ITEM 6 - PERFORMANCE-BASED FEES
Sharing of Capital Gains
Petra does not charge performance-based fees for its investment advisory services. The fees charged by
Petra are as described in Item 5 above and are not based upon the capital appreciation of the funds or
securities held by any Client.
Petra does not manage any proprietary investment funds or limited partnerships (for example, a mutual
fund or a hedge fund) and has no financial incentive to recommend any particular investment options to
its Clients.
ITEM 7 - TYPES OF CLIENTS
Description
Petra’s clients include individuals, high net worth individuals, retirement plans, families, as well as any
related entities, such as trusts, estates and family businesses, and charitable organizations.
ITEM 8 - METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF
LOSS
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Methods of Analysis
Fundamental analysis, technical analysis and cyclical analysis are all part of Petra’s investment strategy.
Petra uses various sources, which include software computer programs, to develop asset allocation
models, track and analyze mutual fund, equity and debt market performance domestically and
internationally, as well as track and forecast economic activity. Petra also uses computer modeling to
project a client’s financial situation including cash flow, income taxes, retirement, death and disability
income and capital needs and to calculate minimum required distributions for IRAs and tax qualified
plans. The investment strategy for a specific client is based upon the client’s performance goals and risk
tolerance, as well as income needs.
Investment Strategies
An Investment Policy Statement is created for each client at the beginning of their relationship with Petra.
Based on the client’s goals and risk tolerance an appropriate investment allocation is determined and the
client’s accounts are invested and supervised based upon the guidelines established in the Investment
Policy Statement. Investments can be held both long term and short term.
Risk of Loss
There is no investment that does not have risk. As a result, clients must understand and be comfortable
with established risk levels in their investment portfolio. Petra supervises each client investment portfolio
with risk of loss and risk tolerance in mind.
Following are some of the risks associated with the Advisor’s investment approach:
Market Risks
The value of a Client’s holdings may fluctuate in response to events specific to companies or markets, as
well as economic, political, or social events in the U.S. and abroad. This risk is linked to the performance
of the overall financial markets.
ETF Risks
The performance of ETFs is subject to market risk, including the possible loss of principal. The price of
the ETFs will fluctuate with the price of the underlying securities that make up the funds. In addition,
ETFs have a trading risk based on the loss of cost efficiency if the ETFs are traded actively and a liquidity
risk if the ETFs has a large bid-ask spread and low trading volume. The price of an ETF fluctuates based
upon the market movements and may dissociate from the index being tracked by the ETF or the price of
the underlying investments. An ETF purchased or sold at one point in the day may have a different price
than the same ETF purchased or sold a short time later.
Bonds
Bonds are subject to specific risks, including the following: (1) interest rate risks, i.e. the risk that bond
prices will fall if interest rates rise, and vice versa, the risk depends on two things, the bond’s time to
maturity, and the coupon rate of the bond. (2) reinvestment risk, i.e. the risk that any profit gained must
be reinvested at a lower rate than was previously being earned, (3) inflation risk, i.e. the risk that the cost
of living and inflation increase at a rate that exceeds the income investment thereby decreasing the
investor’s rate of return, (4) credit default risk, i.e. the risk associated with purchasing a debt instrument
which includes the possibility of the company defaulting on its repayment obligation, (5) rating
downgrades, i.e. the risk associated with a rating agency’s downgrade of the company’s rating which
impacts the investor’s confidence in the company’s ability to repay its debt and (6) Liquidity Risks, i.e.
the risk that a bond may not be sold as quickly as there is no readily available market for the bond.
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Mutual Fund Risks
The performance of mutual funds are subject to market risk, including the possible loss of principal. The
price of the mutual funds will fluctuate with the value of the underlying securities that make up the funds.
The price of a mutual fund is typically set daily therefore a mutual fund purchased at one point in the day
will typically have the same price as a mutual fund purchased later that same day.
Alternative Investments (Limited Partnerships)
The performance of alternative investments (limited partnerships) can be volatile and may have limited
liquidity. An investor could lose all or a portion of their investment. Such investments often have
concentrated positions and investments that may carry higher risks. Client should only have a portion of
their assets in these investments.
Past performance is not a guarantee of future returns. Investing in securities and other investments
involve a risk of loss that each Client should understand and be willing to bear. Clients are reminded
to discuss these risks with the Advisor.
ITEM 9 - DISCIPLINARY INFORMATION
Legal and Disciplinary
The Advisor and its employees have not been involved in any legal or disciplinary events related to past
or present activities. The backgrounds of the Advisor and its employees are available on the Investment
Advisor Public Disclosure website at www.Advisorinfo.sec.gov by searching with the Advisor’s firm
name or CRD# 107196.
ITEM 10 - OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
Affiliations
One important ongoing activity Petra performs for each client is identifying third party service providers
who bring valuable services to each client’s financial and investment progress. One example of a third
party provider is Charles Schwab and Company. Schwab currently provides custody for clients’
investment assets and executes trades at Petra’s direction. From time-to-time Petra will also engage other
third parties with expertise in various sectors of the investment markets. SPFG is one such third party
provider. SPFG brings enhanced capabilities that will include closed-end mutual fund proficiency as well
as other investment markets and opportunities.
Petra receives certain services and benefits from SEI Investments Management Corporation and its
affiliates (“SEI”) to help conduct our advisory business through SEI’s Independent Advisor Solutions by
SEI business unit (“IAS”). Investments we manage for our clients working with SEI are held in custodial
accounts at SEI Private Trust Company (“SPTC”) pursuant to an agreement signed by each client with
SPTC to receive custodial services. Accounts held at SPTC are supported through SEI’s proprietary
platform known as the SEI Wealth PlatformSM, or the “Platform”. Petra Financial Advisors, Inc. uses the
Platform and other technology provided by SEI or paid for by SEI to assist us in both the management of
your assets and to support our business.
Technology
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The Platform is provided to Petra Financial Advisors, Inc. at no cost to Petra and generally supports the
management of our client’s accounts held at SEI. Clients choosing to utilize The Platform pay the costs
associated with the service directly to SEI. The Platform provides a front-office view of our client’s
custody accounts at SPTC and gives Petra the ability to submit instructions to SPTC on behalf of our
clients, such as transactions, strategy changes, and general servicing of client accounts. In addition, the
Platform includes access to SEI’s proprietary proposal system that permits Petra to develop and select
investment strategies for our clients to use for accounts at SPTC. The Platform also supports the processing
of advisory fees for our firm. Petra does not incur a cost for the Platform and is therefore incentivized to
recommend SEI over other third-party managers and custodians that do charge a cost for access to a similar
platform.
Through the SEI BusinessWise program, SEI supports various third-party software systems that assist us
in managing our clients’ assets held at SPTC. SEI may also provide and pay for automated workflow
technologies that support the integration of these third-party systems into the Platform or to streamline
Petra use of these third-party systems with the Platform and SEI’s other systems. SEI also provides
personnel for operational support to facilitate the integration of third-party software/systems that Petra
uses with the Platform to help to streamline our operations. SEI’s payments towards Petra’s internal
software systems during the past calendar year was $0. We are eligible for these third-party
software/systems-related benefits because we are actively engaged with SEI and/or we maintain a certain
level of Assets Under Management with SEI. The use of these software systems creates an incentive for
Petra Financial Advisors to recommend SEI over other third-party managers that do not offer this benefit.
SEI also supports Petra use of non-integrated third-party software/systems at a reduced cost through SEI
or its affiliate’s arrangement with the software provider to provide discounted rates to us. Petra is/are
eligible for this/these third-party software/systems-related benefit because we maintain a certain level of
Assets Under Management with SEI. The total benefit received due to the discounted costs of the third-
party software during the past calendar year was $0. The availability of the third-party discounts has
created an incentive for Petra to recommend SEI over other third-party managers that do not offer this
benefit.
Other Research Investment Services
In addition to the SEI Proposal system, SEI provides investment research to assist Petra Financial
Advisors, Inc. in making investment recommendations/decisions for our clients utilizing the SEI Platform.
This service generally consists of SEI’s investment professionals reviewing Petra client’s current
investment portfolio, future goals, and potential tax impact of an investment reallocation, as provided by
Petra to SEI, and SEI designing a proposed investment portfolio intended to meet our clients’ goals
constructed using SEI’s investment solutions. The proposed investment portfolio is provided by SEI to
Petra. We independently review any investment proposal designed by SEI and determine whether to
recommend/use the investment portfolio with our client(s) and/or to implement the portfolio at SEI. This
service has created an incentive for Petra to recommend SEI over other third-party managers that do not
offer this benefit.
The SEI Advisor Benefit Program (“ABP”)
Petra receive/s assistance from SEI for marketing activities, including, but not limited to, creating and
providing marketing toolkits and other forms of marketing materials to be adapted by Petra to use with
our clients and prospects and assistance with joint marketing (e.g., co-branded) initiatives. Petra is eligible
for these marketing benefits because we are actively engaged with SEI and/or we maintain a certain level
of Assets Under Management with SEI. These marketing benefits create an incentive for Petra to
recommend SEI over other third-party managers that do not offer it, or to otherwise favor SEI in our
communications and marketing efforts.
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SEI Advisor Benefit Program (“ABP”)
Petra is eligible to participate in the ABP. Generally, firms working with SEI are eligible to participate in
the ABP and receive the benefits available under this program for having met a given threshold of Assets
Under Management with SEI, or a combination of Assets Under Management with SEI below $50 million
but positive (or anticipated positive) net cash flow into SEI, meeting SEI determined thresholds.
As we have met the threshold for ABP participation, SEI has qualified Petra to participate in ABP.
SEI Advisor Benefit Program Benefits
As an ABP participant Petra is eligible to participate in SEI-sponsored national and/or regional
conferences, seminars, practice management services, and other educational and informational events
where SEI pays for part or all of the costs, including that of third-party presenters, to educate Petra about
SEI investment solutions, to support our use of the Platform, to provide practice management support and
help us manage our business. The costs covered by SEI to attend these events include conference
attendance expenses (including hotel expenses).
In addition to the benefits noted above under the “Technology” heading, we are eligible to receive at no
cost to Petra a third-party risk profiling software tool paid for by SEI. SEI pays the software provider a
$500 per user fee for each of our financial professionals who oversee SEI accounts.
Through the ABP, Petra is eligible to also receive reimbursement for our marketing-related expenses
through an annual marketing budget from SEI intended to promote our use of IAS and SEI’s investment
solutions with our clients. Annual marketing budgets are based on the total Assets Under Management
with SEI, meaning that our marketing budget allotments generally increase as our firm’s assets under
management invested in SEI products increase (“Marketing Budget”). These marketing expenses include,
but are not limited to, paying costs related to Petra marketing events, providing access to SEI’s third-party
vendor strategic partnerships, and access to SEI’s studio for the recording of on-screen video messages.
During the past calendar year, SEI’s support of our marketing efforts was approximately $0 which was
paid either through direct payments to a vendor, reimbursement to Petra, or in the provision of materials.
This benefit creates an incentive for Petra to recommend SEI’s investments over other third-party
managers and investment sponsors that do not offer it, or to otherwise favor SEI’s investments in our
communications and marketing efforts.
Through the ABP, Petra is eligible to receive additional ABP benefits, including a dedicated service and
processing team with SPTC, priority access to investment research to assist us in making investment
recommendations/decisions for our clients’ accounts, and priority access to new SEI programs,
technology, and services.
ABP benefits – Client Discounts
Petra clients, who open new accounts with SEI while we are eligible to receive ABP benefits, receive
discounts to SEI’s contractually agreed upon [SEI Managed Account Solutions or SEI Sub-Advised
Program] pricing and SPTC’s custodial services pricing. The maximum discount that SEI makes available
to our clients is a 10% discount from SEI’s contractual fee rates for certain equity strategies and a 20%
discount for certain ETF strategies. The maximum discount that SPTC makes available is a 25% discount
from its stated fees on third-party assets held outside of SEI proprietary programs and the waiver of
SPTC’s annual $60 custody account fee for our client accounts opened after Petra joined ABP. These
discounts are at SEI’s discretion and may be terminated at any time, after which time contracted fee rates
will apply. In particular, if we are no longer eligible to participate in ABP, our client’s discounts may be
terminated.
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ITEM 11 - CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING
Code of Ethics
Petra has adopted a Code of Ethics for the purpose of instructing its personnel in their ethical obligations
and to provide rules for their personal securities transactions. Petra and its personnel owe a duty of loyalty,
fairness and good faith toward clients of the Advisor, and have the obligation to adhere not only to the
specific provisions of the Code but to the general principles that guide the Code.
The Code of Ethics serves to establish a standard of business conduct based upon fundamental principles
of openness, integrity, honesty and trust. Petra will provide a copy of the Code to any client or prospective
client upon request.
Participation or Interest in Client Transactions
Petra and its employees may at times buy or sell securities that are also held in client accounts. Employees
may not trade their own securities ahead of client trades.
Personal Trading
The Chief Compliance Officer of Petra is Crystal Karstens; she or her delegate review all employee trades
each quarter through AdvisorTrade, to ensure that employee trading does not create a conflict of interest
with clients and that trading was not based on insider information.
ITEM 12 - BROKERAGE PRACTICES
Selecting Brokerage Firms
Petra does not have discretionary authority to select the broker-dealer/custodian for custody and execution
services. The Client will engage the broker-dealer/custodian (herein the "Custodian") to safeguard Client
assets and authorize Petra to direct trades to the Custodian as agreed upon in the investment advisory
agreement. Further, Petra does not have the discretionary authority to negotiate commissions on behalf of
Clients on a trade-by-trade basis.
Where Petra does not exercise discretion over the selection of the Custodian, it may recommend the
Custodian[s] to Clients for custody and execution services. Clients are not obligated to use the Custodian
recommended by the Advisor and will not incur any extra Petra fee or Petra cost associated with using a
custodian not recommended by Petra. However, the Advisor may be limited in the services it can provide
if the recommended Custodian is not engaged. Petra may recommend the Custodian based on criteria such
as, but not limited to, reasonableness of commissions charged to the Client, services made available to the
Client, and its reputation and/or the location of the Custodian’s offices.
Petra will generally recommend that Clients establish their account[s] at Charles Schwab & Co., Inc.
(“Schwab”) or Fidelity Brokerage Services LLC and National Financial Services LLC (“Fidelity”), with
the exception of those clients choosing to utilize the SEI Platform. Schwab and Fidelity are FINRA-
registered broker-dealers and members of SIPC. Schwab or Fidelity will serve as the Client’s “qualified
custodian”. Petra maintains an institutional relationship with Schwab and Fidelity, whereby the Advisor
receives economic benefits from Schwab and Fidelity. Please see Item 14 below.
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Petra uses SPFG for certain research and trading services. SPFG brings enhanced trading capabilities that
include closed-end mutual fund proficiency as well as other investment markets and opportunities.
Soft Dollars
Schwab and Fidelity make available to Petra products and services that assist Petra in managing and
administering clients’ accounts. These include software and other technology, allocation of aggregated
trade orders for multiple client accounts, research, pricing information and other market data, facilitating
payment of Petra’s fees from its clients’ accounts, and assisting with back-office functions, recordkeeping,
and client reporting.
Schwab and Fidelity also make available to Petra other services intended to help Petra manage its
business. These services may include consulting, publications and conferences on practice management,
information technology, business succession, regulatory compliance, and marketing. Schwab or Fidelity
may also make available, arrange, and/or pay for these types of services rendered to Petra by
independent third parties. Schwab or Fidelity may discount or waive fees it would otherwise charge for
some of these services or pay all or a part of the fees of a third-party providing these services to Petra.
Based on the availability of the aforementioned benefits and services Petra may have an incentive to
recommend that clients use Schwab or Fidelity which is a potential conflict of interest.
Petra receives research and other products or services, other than execution, from broker-dealers or third
parties in connection with client securities transactions (soft dollar benefits). Petra clients benefit from
soft dollar services on a level consistent with the transactions in their accounts.
Currently, Petra receives services under soft dollar arrangements with SPFG. By utilizing client brokerage
commissions to obtain research or other products and services, Petra receives a benefit because it doesn’t
have to produce or pay for the research, products or services. This practice presents a potential conflict of
interest, as Petra has the incentive to select a broker-dealer based on its interest in receiving the research
or other products or services, rather than on its client’s interest in receiving most favorable execution. If
research or other services are provided by a particular broker, Petra may pay a brokerage commission in
excess of that which another broker customarily used by Petra and who does not supply research or other
services might have charged for the same transaction. Petra will ensure that any cost for the additional
research services will be in line with the services provided. Under the current soft dollar arrangement, this
potential conflict is mitigated because the brokerage commissions paid to the particular broker are
generally similar and very competitive with commissions paid to other brokers
Directed Brokerage
Clients may specify which broker-dealer to use or Petra may make recommendations. Petra usually
recommends that clients establish brokerage accounts with the Schwab Institutional division of Charles
Schwab & Co., Inc. (“Schwab”), or Fidelity Brokerage Services LLC (“Fidelity”) a registered broker-
dealer, member SIPC, to maintain custody of clients’ assets and provide other brokerage services with the
exception being those clients who choose to use the SEI Platform.
Clients who may want to direct Petra to use a particular broker should understand that this may prevent
Petra from effectively negotiating brokerage compensation on their behalf. This arrangement may also
prevent Petra from obtaining the most favorable net price and execution. Thus, when directing brokerage
business, clients should consider whether the commission expenses and execution, clearance and
settlement capabilities that they will obtain through their broker are adequately favorable in comparison
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to those that Petra would otherwise obtain for its clients. Clients are encouraged to discuss available
alternatives with their advisory representative.
Trade Aggregation
When Petra is trading a particular stock or ETF on the same day, block trading may be used to get identical
pricing on the trades. Petra may (but is not obligated to) combine or “bunch” such orders to obtain best
execution, to negotiate more favorable commission rates or to allocate equitably among Petra’s clients
differences in prices and commissions or other transaction costs that might have been obtained had such
orders been placed independently. Under this procedure, transactions will be averaged as to price and will
be allocated among clients in proportion to the purchase and sale orders placed for each client account on
any given day. Petra shall not receive any additional compensation or remuneration as a result of such
aggregation.
ITEM 13 - ONGOING REVIEWS
Periodic Reviews
Investment advisory accounts are reviewed no less often than quarterly by the investment manager, a
Chartered Financial Analyst. Accounts are reviewed for consistency with the investment strategy and
performance among other things. There is currently no limit on the number of accounts that can be
reviewed by an associate.
Lifetime Planning clients are scheduled for routine reviews as warranted with the financial planning team,
depending on the client’s circumstances.
Review Triggers
Reviews may be triggered by changes in a client’s personal, tax or financial status, changes to employment
and changes in family structure, among other events. Macroeconomic and company specific events may
also trigger reviews.
Updates to the client’s financial picture are gathered during ongoing communication between Petra and
the client. Information gathered from these updates may trigger a plan review.
Regular Reports
At the end of each calendar quarter Petra provides a full investment management report to each client.
This reporting includes account values, investment allocation and performance. Performance is included
after one year of investment management services.
ITEM 14 - CLIENT REFERRALS AND OTHER COMPENSATION
Compensation for Client Referrals
The Advisor does not compensate, either directly or indirectly, any persons who are not supervised
persons, for Client referrals.
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Referrals to Other Professionals
Petra may recommend other professionals (e.g. lawyers, accountants, insurance agents, real estate agents,
etc.) at the request of the client. Petra does not accept referral fees or any form of compensation from
other professionals when a prospect or client is referred to them.
As referenced above, Petra may receive an indirect economic benefit from Schwab. Petra, without cost
(and/or at a discount rate), may receive support services and/or products from Schwab.
ITEM 15 - CUSTODY
SEC “Custody”
Petra does not accept or maintain custody of Client accounts, except for the limited circumstances
outlined below:
Deduction of Advisory Fees - To ensure compliance with regulatory requirements associated with
the deduction of advisory fees, all Clients for whom Petra exercises discretionary authority must
hold their assets with a "qualified custodian." Clients are responsible for engaging a “qualified
custodian” to safeguard their funds and securities and must instruct Petra to utilize that Custodian
for securities transactions on their behalf. Clients are encouraged to review statements provided
by the Custodian and compare to any reports provided by Petra to ensure accuracy, as the
Custodian does not perform this review.
Money Movement Authorization - For instances where Clients authorize Petra to move funds between
their accounts, Petra and the Custodian have implemented safeguards to ensure that all money movement
activities are conducted strictly in accordance with the Client’s documented instructions.
Account Statements
When client assets are held with qualified custodians, such custodians provide account statements
directly to clients at least quarterly. These statements are sent directly from the account custodian. Trade
confirmations are also sent following each brokerage account transaction unless confirmations have
been waived. Occasionally, qualified clients may invest in private placements offered by Petra or other
sponsors which are not held at qualified custodians. In these cases, statements are provided directly to
the client by Petra or other sponsors on at least a quarterly basis. Clients are encouraged to carefully
review the statements provided by their custodians. If you are not receiving at least quarterly custodial
account statements, please contact Petra at the number on the cover page of this Disclosure Brochure.
ITEM 16 - INVESTMENT DISCRETION
Discretionary Authority for Trading
Petra will guide the development of an investment policy which incorporates the client’s goals and risk
tolerance. Guidelines are also developed for asset classes eligible for portfolio inclusion and any limits
for a given asset class. Petra will follow the guidelines of the investment policy in exercising discretion
over security transactions without obtaining specific client consent for each transaction.
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Limited Power of Attorney
Clients must sign a limited power of attorney before Petra is given discretionary authority. The limited
power of attorney is included in the qualified custodian’s account application for our main custodians.
For accounts not held with our main custodians, clients may sign a letter of authorization giving
discretionary authority to Petra.
ITEM 17 - PROXY VOTING
Petra Financial does not accept proxy-voting responsibility for any Client. Clients will receive proxy
statements directly from the Custodian. The Advisor will assist in answering questions relating to
proxies, however, the Client retains the sole responsibility for proxy decisions and voting.
ITEM 18 - FINANCIAL INFORMATION
Financial Condition
Petra does not have any financial impairment that will preclude the Advisor from meeting contractual
commitments to clients. No financial reporting is required as Petra does not collect advance fees for
$1,200 or more for services performed six months or more in advance.
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BROCHURE SUPPLEMENT – PART 2B OF FORM ADV
Jonathan Forbes
Jennifer Hernandez
Crystal Karstens
Shannon Ross
Lisa Malick
John Pfaffmann
Kyle Householder
Petra Financial Advisors, Inc.
2 North Nevada Avenue
Suite 1300
Colorado Springs, Colorado 80903
Phone: 719-636-9000
March 10, 2025
This Brochure Supplement provides information about Jonathan Forbes, Jennifer Hernandez, Crystal
Karstens, Shannon Ross, Lisa Malick, John Pfaffmann and Kyle Householder that supplements the Petra
Financial Advisors, Inc. Disclosure Brochure that proceeded. Please contact Crystal Karstens, Chief
Compliance Officer, if you have any questions about the contents of this Brochure Supplement.
Additional information about Jonathan Forbes, Jennifer Hernandez, Crystal Karstens, Shannon Ross,
Lisa Malick, John Pfaffmann and Kyle Householder is available on the SEC’s website at
www.Advisorinfo.sec.gov.
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Jonathan Forbes, President and Chairman, CFP®, CFA®
Educational Background:
• Year of Birth: 1990
• University of Denver 2013
• CERTIFIED FINANCIAL PLANNER™, 2016
• Chartered Financial Analyst, 2021
Business Experience:
• Active in the financial planning and investment management fields since 2010
• Has worked for Petra Financial Advisors, Inc. from 2010 to the present
• President of Petra Financial Advisors, Inc. from July 2019 to the present
Disciplinary Information: None
Other Business Activities: None
Additional Compensation: None
Supervision: Jonathan Forbes is supervised by Crystal Karstens, Chief Compliance Officer. Crystal
supervises Jonathan’s work through frequent office interactions, email and the firm’s Customer
Relationship Management (CRM) system. Crystal can be reached by phone at (719) 636-9000 or by email
at crystal@petrafinancial.com.
Jennifer Hernandez, CFP®
Educational Background:
• Year of Birth: 1973
• Point Loma Nazarene University 1995
• University of Colorado 2001
• CERTIFIED FINANCIAL PLANNER™, 2020
• Enrolled Agent, 2022
Business Experience:
• Active in the financial planning and investment management fields since 2017
• Works as a Financial Planner for Petra Financial Advisors, Inc. from 2017 to the present
Disciplinary Information: None
Other Business Activities: None
Additional Compensation: None
Supervision: Jennifer Hernandez is supervised by Crystal Karstens, Chief Compliance Officer. Crystal
supervises Jennifer’s work through frequent office interactions, email and the firm’s Customer
Relationship Management (CRM) system. Crystal can be reached by phone at (719) 636-9000 or by email
at crystal@petrafinancial.com.
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Crystal Karstens, Chief Compliance Officer and Associate Financial Planner
Educational Background:
• Year of Birth: 1980
• Pikes Peak Community College 2005
• Financial Paraplanner Qualified Professional™ (FPQP®) 2006
• Series 65, 2017
Business Experience:
• Active in the financial planning and investment management fields since 2004
• Has worked at Petra Financial Advisors, Inc. from 2004 to the present
Disciplinary Information: None
Other Business Activities: None
Additional Compensation: None
Supervision: Crystal Karstens is supervised by Jonathan Forbes, President. Jonathan supervises Crystal’s
work through frequent office interactions, email and the firm’s Customer Relationship Management
(CRM) system.
Jonathan can be reached by phone at (719) 636-9000 or by email at
petra@petrafinancial.com.
Shannon Ross, Advisor, MBA
Educational Background:
• Year of Birth: 1978
• BA, University of Tennessee, Knoxville, Tennessee
• MBA, University of Phoenix, Phoenix, Arizona
Business Experience:
• Active in the financial vertical since 2008
• September 2022 – Present; Investment Advisor Representative, Petra Financial Advisors, Inc.
DBA Lighthouse Financial LLC
• April 2019 – Present Chief Executive Officer and Managing Partner of Lighthouse Financial LLC.
• June 2020 – September 2022; Investment Advisor Representative, Cambridge Investment
Research Advisors, Inc.
• October 2018 – April 2019: Investment Advisor Representative, Accelerated Wealth Advisors,
LLC.
• November 2011 – April 2012: Area Vice President, Verizon, Inc.
• August 2008 – November 2011: Associate Director, Verizon, Inc – Finance and Insurance
Disciplinary Information: None
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Other Business Activities:
• January 2019 – Present: Client Services Manager, BNW Contracting, Inc. (20 hours a month of
consultive time)
• May 2012 – Present: President, YOUnify Consulting, Inc. (20 hours a month of consultive time)
Additional Compensation:
• January 2019 – Present: Client Services Manager, BNW Contracting, Inc. (20 hours a month of
consultive time)
• May 2012 – Present: President, YOUnify Consulting, Inc. (20 hours a month of consultive time)
Supervision: Shannon Ross is supervised by Crystal Karstens, Chief Compliance Officer. Crystal
supervises Shannon’s work through compliance oversite. Crystal can be reached by phone at (719) 636-
9000 or by email at crystal@petrafinancial.com.
Lisa Malick, CFP®, CKA®
Educational Background:
• Year of Birth: 1967
• Boston University, Financial Planning Certificate Program, 2007- 2010
• University of Southern Florida, Masters Marine Physics, 1992-2004
• State University of New York at Geneseo, BS Biology, 1985 - 1989
Business Experience:
•
Investment Advisor Representative, Petra Financial Advisors, Inc. DBA Lighthouse Financial
LLC September 2022 – Present
•
Investment Advisor Representative, Cambridge Investment Research Advisors, Inc., June 2020 to
September 2022
• Registered Representative, Cambridge Investment Research, Inc., June 2020 to September 2022
• Registered Representative, Purshe Kaplan Sterling Investments, July 2019 to May 2020
•
Investment Advisor Representative, Lighthouse Financial LLC, June 2014 to June 2020
• Registered Representative, Cambridge Investment Research, Inc., January 2012 to April 2019
Disciplinary Information: None
Other Business Activities: None
Additional Compensation: None
Supervision: Lisa Malick is supervised by Crystal Karstens, Chief Compliance Officer. Crystal supervises
Lisa’s work through compliance oversite. Crystal can be reached by phone at (719) 636-9000 or by email
at crystal@petrafinancial.com.
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John Pfaffmann, CFP®, CKA®
Educational Background
• Year of Birth: 1967
• CERTIFIED FINANCIAL PLANNER™, 1994
Business Experience:
• Financial Planner, Petra Financial Advisors, Inc., January 2023 to Present
•
Investment Advisor Representative, Rubicon Financial Network, June 2003 to Present
• Registered Representative, First Allied Securities, Inc., June 200? to June 2017
Disciplinary Information: None
Other Business Activities:
•
Investment Advisor Representative, Rubicon Financial Network, dba Pfaffmann Financial Inc
February 1996 to Present (On an interim and transitional basis, Mr. Pfaffmann will also remain an
Investment Advisor Representative of Pfaffmann Financial Inc. Pfaffmann Financial Inc and Mr.
Pfaffmann are working with Clients to transition accounts to Petra. Following the transition of all
accounts, Mr. Pfaffmann will no longer be an Investment Advisor Representative for Pfaffmann
Financial Inc.)
Additional Compensation:
•
Investment Advisor Representative, Rubicon Financial Network, dba Pfaffmann Financial Inc
February 1996 to Present
Supervision: John Pfaffman is supervised by Crystal Karstens, Chief Compliance Officer. Crystal
supervises John’s work through compliance oversite. Crystal can be reached by phone at (719) 636-9000
or by email at crystal@petrafinancial.com..
Kyle Householder, Senior Associate Financial Planner
Educational Background:
• Year of Birth: 1995
• BS, University of Colorado Springs, Colorado Springs, Colorado
• ABFP™, College for Financial Planning, Centennial, Colorado
Business Experience:
• August 2023 – Present; Senior Associate Financial Planner, Petra Financial Advisors, Inc.
• January 2020 – July 2023; Wealth Advisor, Accelerated Wealth Advisors, LLC
Disciplinary Information: None
Other Business Activities: None
Additional Compensation: None
Supervision: Kyle Householder is supervised by Crystal Karstens, Chief Compliance Officer. Crystal
supervises Kyle’s work through compliance oversite. Crystal can be reached by phone at (719) 636-9000
or by email at crystal@petrafinancial.com.
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CFA® Institute Financial Advisor Statement for SEC Form ADV
(“CFA®”) charter is a professional designation established in 1962
The Chartered Financial Analyst
and awarded by CFA® Institute. To earn the CFA® charter, candidates must pass three sequential, six-
hour examinations over two to four years. The three levels of the CFA® Program test a wide range of
investment topics, including ethical and professional standards, fixed-income analysis, alternative and
derivative investments, and portfolio management and wealth planning. Also, CFA® charter holders
must have at least four years of acceptable professional experience in the investment decision-making
process and must commit to abide by, and annually reaffirm their adherence to the CFA® Institute Code
of Ethics and Standards of Professional Conduct. CFA® is a trademark owned by CFA® Institute.
Certified Financial Planner
Explanatory Statement
The Certified Financial Planner™, CFP®, and federally registered CFP® (with flame design) marks
(collectively, the “CFP® marks”) are professional certification marks granted in the United States by
Certified Financial Planner™ Board of Standards, Inc. (“CFP® Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial
planners to hold CFP® certification. It is recognized in the United States and a number of other countries
for its (1) high standard of professional education; (2) stringent code of conduct and standards of
practice; and (3) ethical requirements that govern professional engagements with clients. Currently,
more than 71,000 individuals have obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following
requirements:
• Education – Complete an advanced college-level course of study addressing the financial
planning subject areas that CFP® Board’s studies have determined as necessary for the competent
and professional delivery of financial planning services, and attain a Bachelor’s Degree from a
regionally accredited United States college or university (or its equivalent from a foreign
university). CFP® Board’s financial planning subject areas include insurance planning and risk
management, employee benefits planning, investment planning, income tax planning, retirement
planning, and estate planning;
• Examination – Pass the comprehensive CFP® Certification Examination. The examination
includes case studies and client scenarios designed to test one’s ability to correctly diagnose
financial planning issues and apply one’s knowledge of financial planning to real-world
circumstances;
• Experience – Complete at least three years of full-time financial planning-related experience (or
the equivalent, measured as 2,000 hours per year); and
• Ethics – Agree to be bound by CFP® Board’s Standards of Professional Conduct, a set of
documents outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics
requirements in order to maintain the right to continue to use the CFP® marks:
• Continuing Education – Complete 30 hours of continuing education hours every two years,
including two hours on the Code of Ethics and other parts of the Standards of Professional
Conduct, to maintain competence and keep up with developments in the financial planning field;
and
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• Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The
Standards prominently require that CFP® professionals provide financial planning services at a
fiduciary standard of care. This means CFP® professionals must provide financial planning
services in the best interests of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to
CFP® Board’s enforcement process, which could result in suspension or permanent revocation of their
CFP®.
Certified Kingdom Advisor®
Kingdom Advisors is a non-profit training organization for financial professionals who specialize
in the planning differentiators that exist when you apply a Christian worldview to financial
decision-making.
The prerequisites for the designation/certification are that the advisor must hold one of the
approved industry designations (CFP®, ChFC®, CPA, CPA/PFS, EA, CFA®, CIMA®, AAMS,
CLU®, JD) or 10 years of experience in the discipline in which applying for the CKA®
designation. The disciplines include financial planning, investments, accounting, estate planning
law, and insurance. The education prerequisites for the designation/certification is a 21.5-hour
online course and a 200-question open-book exam with a minimum score of 80%. In January 2017,
the educational prerequisite will move to a 3-credit hour equivalent certificate course offered by
the two largest Christian universities in the US. The new university-based course will be offered
in cohorts consisting of approximately 50 hours of student work over 8 weeks and a new proctored
exam administered once a student completes the university-based CKA® Educational Program.
All candidates must sign a "Statement of Faith," obtain a letter of reference from pastor or member
of pastoral staff, pass a regulatory review, complete a signed statement of personal stewardship
and submit two client references.
The continuing education requirement to maintain the designation is 10 hours annually. Kingdom
Advisors (KA) also requires all Certified Kingdom Advisor® designees to remain in substantial
compliance with a set of ethical principles, rules, and standards in order to use or to continue to
use the Certified Kingdom Advisor® designation. In order to oversee such compliance, KA has
established procedures for reporting ethical violation, as well as a set of disciplinary procedures to
oversee the investigation of potential violations of such principles.
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