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Firm Brochure
March 31, 2025
This Firm Brochure provides information about the qualifications and business practices of
Pettinga Financial Advisors, LLC (“Pettinga,” “we” or the “Firm”). If you have any questions about
the contents of this Form ADV 2A brochure (“Firm Brochure”), please contact our Chief
Compliance Officer, Tonya F. Borders, at 812.436.4000. The information in this Firm Brochure
has not been approved or verified by the United States Securities and Exchange Commission
(“SEC”) or by any state securities authority.
Pettinga is a registered investment advisor. Registration of an investment advisor does not imply
a certain level of skill or training.
information about Pettinga
is also available on
Additional
the SEC’s website at
www.adviserinfo.sec.gov. You can search this site by firm name or by a unique identifying
number, known as a CRD number. The CRD number for Pettinga is 156369.
519 Main Street, Suite 100 Evansville, IN 47708 812.436.4000 www.pettinga.com
Item 2 – Material Changes
SEC-registered investment advisers are required, within 120 days of the close of the advisor’s
fiscal year end, to provide their clients with a summary of any material changes to their Firm
Brochure since the last annual updating amendment and offer to provide the entire Firm Brochure
free of charge.
Since the time of our last annual updating amendment, dated March 28, 2024, there have been
no material changes.
Clients are encouraged to review this Firm Brochure in its entirety. A free copy of Pettinga’s Firm
Brochure may be requested at any time by contacting our Chief Compliance Officer, Tonya F.
Borders, at 812.436.4000. Additional information about Pettinga is available via the SEC’s website
at www.adviserinfo.sec.gov.
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Item 3 -Table of Contents
Item 1 – Cover Page
Item 2 – Material Changes
Item 3 – Table of Contents
Item 4 – Advisory Business
Item 5 – Fees and Compensation
Item 6 – Performance-Based Fees and Side-By-Side Management
Item 7 – Types of Clients
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Item 9 – Disciplinary Information
Item 10 – Other Financial Industry Activities and Affiliations
Item 11 – Code of Ethics
Item 12 – Brokerage Practices
Item 13 – Review of Accounts
Item 14 – Client Referrals and Other Compensation
Item 15 – Custody
Item 16 – Investment Discretion
Item 17 – Voting Client Securities
Item 18 – Financial Information
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Item 4 – Advisory Business
Pettinga is an investment advisor registered with the SEC and is a successor to Pettinga Financial
Advisors, Inc., which was first registered with the SEC in 1994. Pettinga succeeded to the business
of Pettinga Financial Advisors, Inc. on December 31, 2010.
Assets Under Management
As of December 31, 2024, Pettinga managed $1,090,763,974.48 of client assets on a
discretionary basis and $22,018,995.46 on a non-discretionary basis.
Focus Financial Partners
Pettinga is part of the Focus Financial Partners, LLC (“Focus LLC”) partnership. Specifically,
Pettinga is a wholly-owned indirect subsidiary of Focus LLC. Focus Financial Partners Inc. is the
sole managing member of Focus LLC. Ultimate governance of Focus LLC is conducted through the
board of directors at Ferdinand FFP Ultimate Holdings, LP. Focus LLC is majority-owned, indirectly
and collectively, by investment vehicles affiliated with Clayton, Dubilier & Rice, LLC (“CD&R”).
Investment vehicles affiliated with Stone Point Capital LLC (“Stone Point”) are indirect owners of
Focus LLC. Because Pettinga is an indirect, wholly-owned subsidiary of Focus LLC, CD&R and
Stone Point investment vehicles are indirect owners of Pettinga.
Focus LLC also owns other registered investment advisers, broker-dealers, pension consultants,
insurance firms, business managers and other firms (the “Focus Partners”), most of which provide
wealth management, benefit consulting and investment consulting services to individuals,
families, employers, and institutions. Some Focus Partners also manage or advise limited
partnerships, private funds, or investment companies as disclosed on their respective Form ADVs.
Management Company
Pettinga is managed by Tonya F. Borders, Brian J. Goebel, and Matthew E. Volkman (“Pettinga
Principals”), pursuant to a management agreement between PFA Management, Inc. and Pettinga.
The Pettinga Principals serve as leaders and officers of Pettinga and are responsible for the
management, supervision and oversight of Pettinga.
Investment Management Services
Pettinga provides investment management services to clients who are primarily high net worth
individuals and other individuals, as well as trusts, estates, pension and profit-sharing plans,
charitable organizations and foundations, and businesses. Services are typically provided on a
discretionary basis; however, the Firm’s financial advisors work with clients on a non-
discretionary basis if requested.
Each client works with a specific financial advisor who seeks to understand the individual client’s
goals, objectives, time horizon, risk tolerance and tax position then allocates the client’s
investment portfolio among various asset classes based on their understanding of these factors.
The Firm’s financial advisors manage customized investment portfolios for some clients. In these
instances, advisors typically invest client accounts in mutual funds and exchange traded funds.
Other investment types, such as (but not limited to) investment grade fixed income securities,
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limited partnerships or other alternative investments, covered calls, third-party separate account
managers and individual stocks, are used if the financial advisor and client agree that the asset
or investment is appropriate for the client.
For other clients, the Firm’s financial advisors utilize model portfolios. The development and
maintenance of these models is materially supported by BlackRock Fund Advisors and/or its
affiliates, including BlackRock Investments, LLC (collectively “BlackRock”), which provides the
Firm with investment research, model recommendations and marketing support at no cost.
Research and recommendations provided by BlackRock to Pettinga predominantly favor the use
of iShares ETFs, which are distributed by BlackRock. While Pettinga is under no obligation to
utilize iShares ETFs in the management of the models, such models will predominantly and
sometimes exclusively utilize iShares ETFs in their construction. Further information on this
conflict of interest is available in Item 10 of this Firm Brochure.
Finally, we implement investment advice on behalf of certain clients in held-away accounts that
are maintained by independent third-party custodians. These held-away accounts are often
401(k) accounts, 529 plans and other assets that are not held at our primary custodian(s).
Financial Planning Services
Pettinga also offers financial planning services to clients. Basic financial planning services are
included in the investment management services we offer to clients, for clients who are interested
in the service. We offer more intensive or complex financial planning services for a separate fee.
The objective of our financial planning is to review and analyze a client’s personal financial
situation, prepare a comprehensive financial planning report, and make recommendations for
implementing the financial plan. Our analysis and recommendations are based on information
provided by the client.
The initial phase of our financial planning process involves accumulating and organizing facts
about a client’s financial status, identifying specific goals and objectives, and agreeing upon
planning assumptions. The typical areas of discussion include (but are not limited to) retirement
planning, estate planning, life insurance planning, college funding, and investment allocation
analysis. After information is received, the data is analyzed, and projections are made. We then
meet with the client to review their comprehensive financial planning report which contains
recommendations in all relevant areas of their financial situation. If necessary, the report is
amended to reflect changes or alternative courses of action.
Clients are responsible for all decisions regarding the implementation of the recommendations.
The methods clients choose for implementing their financial planning recommendations are at
their discretion. Pettinga is available to assist clients with the implementation of their chosen
strategies or to coordinate implementation with other financial professionals of the client’s
choosing.
ERISA Plan Services
Pettinga provides investment management and investment advisory services to retirement plans
subject to the Employee Retirement Income Security Act of 1974, as amended (“ERISA”),
including participant-directed defined contribution plans, such as 401(k) plans and defined
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contribution plans that are not participant-directed (“ERISA Plan Clients”). Each ERISA Plan Client
is required to enter into an investment management or investment advisory agreement with
Pettinga describing the services that Pettinga will perform for the ERISA plan and its participants.
Pettinga provides both ERISA fiduciary services and non-fiduciary services to ERISA Plan Clients.
ERISA Plan Fiduciary Services: Pettinga provides fiduciary services either as a discretionary
investment manager or a non-discretionary investment advisor.
ERISA Plan Investment Management Services: Pettinga provides investment management
services to ERISA Plan Clients on a discretionary basis as an investment manager under
ERISA Section 3(38) and in that capacity, Pettinga’s investment decisions are made in its
sole discretion with the ERISA Plan Client’s prior approval. Each ERISA Plan Client who
engages Pettinga to perform investment management services is required to enter into
an investment management agreement.
For participant-directed ERISA Plans, Pettinga’s investment management services include
selecting a broad range of investment options consistent with ERISA Section 404(c),
making decisions about the selection, retention, removal and/or addition of investment
options and if the ERISA Plan Client has determined that the Plan should have a qualified
default investment alternative (a “QDIA”) for participants who fail to make an investment
election, selecting the investment that will serve as a QDIA. For ERISA Plan Clients that
are not participant-directed, Pettinga’s investment management services include
developing asset allocations and portfolio modeling, selecting investments to populate the
asset allocation categories, rebalancing, and making changes to the asset allocations and
investments when appropriate.
ERISA Plan Investment Advisory Services: Pettinga also provides investment advisory
services on a non-discretionary basis for participant-directed plans and in that capacity,
the ERISA Plan Client retains, and exercises, final decision-making authority and
responsibility for the implementation (or rejection) of Pettinga’s recommendations or
advice. Each ERISA Plan Client who engages Pettinga to perform non-discretionary
investment advisory services is required to enter into an investment advisory agreement.
Pettinga’s non-discretionary advisory services for participant-directed plans include
assisting the ERISA Plan Client in selecting a broad range of investment options consistent
with ERISA Section 404(c), assisting the ERISA Plan Client in making decisions about the
selection, retention, removal and/or addition of investment options, and if the ERISA Plan
Client has determined that the plan should have a QDIA for participants who fail to make
an investment election, assisting in the selection of the investment that will serve as the
QDIA. Pettinga also provides asset allocation services that enable participants to allocate
money in their plan account among the plan’s designated investment alternatives. The
asset allocation service is not an investment itself, but instead a service to help
participants decide how to invest their plan account.
ERISA Plan Non-Fiduciary Services: Pettinga’s non-fiduciary services to ERISA Plan Clients include
assisting in group enrollment meetings, educating plan participants about general investment
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principles and in the case of participant-directed plans, educating participants about the
investment options available under the plan.
Retirement Account Clients/Potential for Conflict of Interest: Pettinga is a fiduciary under ERISA
with respect to investment management services and investment advice provided to ERISA Plan
Clients, including ERISA plan participants. Pettinga is also a fiduciary under Section 4975 of the
Internal Revenue Code of 1986, as amended (the “IRC”) with respect to investment management
services and investment advice provided to ERISA Plan Clients, ERISA plan participants, individual
retirement accounts (“IRAs”) and IRA owners. As such, Pettinga is subject to specific duties and
obligations under ERISA and the IRC, as applicable, that include, among other things, prohibited
transaction rules which are intended to prohibit fiduciaries from acting on conflicts of interest.
When a fiduciary gives advice, the fiduciary must either avoid certain conflicts of interest or rely
upon an applicable prohibited transaction exemption.
No client is under any obligation to roll over ERISA plan or IRA assets to an account advised or
managed by Pettinga.
Unwaivable Rights
As a fiduciary, we have duties of care and of loyalty to you and are subject to obligations imposed
on us by the federal and state securities laws. As a result, you have certain rights that you cannot
waive or limit by contract. Nothing in our agreement with you should be interpreted as a limitation
of our obligations under the federal and state securities laws or as a waiver of any unwaivable
rights you possess.
Client Obligations
Each client retains the responsibility to promptly notify Pettinga if there is ever any change in the
client’s financial situation or investment objectives for the purpose of reviewing, evaluating,
and/or revising the Firm’s previous recommendations or services.
When performing the requested services, Pettinga will not be required to verify any information
received from the client or from the client’s other professionals. The Firm is expressly authorized
to rely on such information.
No Legal or Accounting Advice
While employees of Pettinga may be licensed attorneys or accountants, the Firm does not provide
any legal or accounting advice. Clients should seek the counsel of a qualified attorney and/or
accountant when necessary.
Item 5 – Fees and Compensation
Investment Management Service Fees
Investment management service fees are typically in the form of a percentage of assets for which
Pettinga has responsibility. Currently, fees are calculated according to the following schedule:
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First $1,000,000
Next $2,000,000
Next $2,000,000
Over $5,000,000
1.00%
0.80%
0.60%
0.40%
A client’s billing calculation is based on the account value as of the last day of the quarter as
determined by third-party sources. Cash and cash equivalents, as well as margin securities, are
included in the account value for billing purposes, unless we determine otherwise, in our sole
discretion. Accrued but unpaid interest is excluded from the account value for billing purposes.
For certain clients, account values of held-away accounts mentioned above in Item 4 are included
in the billing calculation. Also, at times, related client accounts will be grouped together for the
purpose of calculating the fee.
Although Pettinga has established the above fee schedule, the Firm retains discretion to negotiate
an alternative fee schedule on a client-by-client basis. In certain circumstances, the Firm will
elect to charge a flat fee. Specific facts and circumstances such as the complexity of assets to be
placed under management, anticipated future additional assets, related accounts, portfolio style,
and account composition, among other factors are considered. Also, investment management
service fees are waived for Pettinga employees and are often waived or discounted for certain
family members or friends of employees.
Each client’s specific fee schedule is identified in the written agreement between Pettinga and the
client. Regardless of the agreed-upon fee schedule, Clients are billed in arrears each calendar
quarter.
Clients can elect to be invoiced or can authorize the Firm to directly debit fees from their accounts.
We strongly recommend that all clients verify the accuracy of their fee calculation by reviewing
their custodian statement(s). Client relationships initiated or terminated during a calendar quarter
will be charged a prorated fee. Upon termination of a client relationship, all earned but unpaid
fees will be due and payable.
In addition to Pettinga’s fees, clients are responsible for fees and expenses associated with the
investment of their assets, such as brokerage commissions, transaction fees, and other expenses
and charges imposed by custodians and broker-dealers who service client accounts. Clients are
additionally responsible for the fees and expenses of mutual funds and exchange-traded funds,
as well as third-party separate account managers. Such fees, expenses, commissions, and
charges are exclusive of and in addition to Pettinga’s fee. Item 12 of this Firm Brochure contains
additional information regarding brokerage practices.
Financial Planning Service Fees
As discussed in Item 4 above, Pettinga offers basic financial planning services at no additional
cost to our investment management clients. More complex or intensive financial planning services
are offered for a separate fee. For those clients who are charged a separate financial planning
fee, the fee is fully disclosed in the client’s financial planning engagement letter and the client is
invoiced as agreed upon.
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If Pettinga is engaged by the client to assist with the implementation of the financial planning
recommendations, additional fees based upon the scope of the project will be agreed upon by
Pettinga and the client.
ERISA Plan Service Fees
As a fiduciary to ERISA Plan Clients, Pettinga is subject to specific duties and obligations under
ERISA and the IRC that include, among other things, restrictions concerning certain forms of
compensation. To avoid engaging in prohibited transactions, Pettinga only charges fees for
investment advice about products for which Pettinga does not receive any commission, 12b-1
fees, or other compensation.
Investment management or investment advisory fees for Pettinga’s ERISA Plan Clients are
typically in the form of a percentage of plan assets. Currently, fees are calculated according to
the following schedule:
First $1,000,000
Next $2,000,000
Next $2,000,000
Over $5,000,000
1.00%
0.80%
0.60%
0.40%
An ERISA Plan Client’s billing calculation is based on the market value of the included plan assets
as of the last day of the quarter as determined by third-party sources. Included plan assets are
the plan assets for which Pettinga provides services as described in the investment management
or investment advisory agreement. Cash and cash equivalents as well as margined securities are
included in the value of plan assets for billing purposes, unless we determine otherwise, in our
sole discretion. Accrued but unpaid interest is excluded from the value of plan assets for billing
purposes.
Although Pettinga has established the above fee schedule, the Firm retains discretion to negotiate
an alternative fee schedule on a client-by-client basis. In certain circumstances, the Firm will
elect to charge a flat fee. Specific facts and circumstances such as the complexity of assets in the
plan, anticipated future additional assets, related accounts, portfolio style, and account
composition, among other factors are considered.
Each ERISA Plan Client’s specific fee schedule is identified in their investment management or
investment advisory agreement. Regardless of the agreed-upon fee schedule, ERISA Plan Clients
are billed in arrears each calendar quarter.
The ERISA plan is obligated to pay Pettinga’s fee. As part of the investment management or
investment advisory agreement between Pettinga and the ERISA Plan Client, the ERISA Plan
Client can authorize the plan custodian to automatically deduct the fee from the plan account(s)
or the plan sponsor of the ERISA Plan Client can choose to pay the fee. Regardless, we strongly
recommend that all clients verify the accuracy of their fee calculation by reviewing their custodian
statement(s). ERISA Plan Client relationships initiated or terminated during a calendar quarter
will be charged a prorated fee. Upon termination of an ERISA Plan Client relationship, all earned
by unpaid fees will be due and payable.
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In addition to Pettinga’s fees, ERISA Plan Client accounts are responsible for fees and expenses
associated with the investment of their assets, such as brokerage commissions, transaction fees,
and other expenses and charges imposed by custodians and broker-dealers who service the
accounts. ERISA Plan Client accounts are additionally responsible for the fees and expenses of
mutual funds and exchange traded funds, as well as third-party separate account managers.
Such fees, expenses, commissions, and charges are exclusive of and in addition to Pettinga’s fee.
Item 12 of this Firm Brochure contains additional information regarding brokerage practices.
Item 6 – Performance-Based Fees and Side-By-Side Management
Pettinga does not charge or accept any performance-based fees – that is, fees based on a share
of capital gains or capital appreciation of the assets held within a client’s account.
Item 7 – Types of Clients
Pettinga provides services to individuals, trusts, estates, pension and profit-sharing plans,
charitable organizations and foundations, and businesses. The Firm does not have a formal
account minimum but retains discretion to decline to engage any client whose portfolio or goals
are not a fit for the Firm.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis and Investment Strategies
Pettinga’s financial advisors tailor their investment management services to the needs of their
clients. They seek to understand each individual client’s goals, objectives, time horizon, risk
tolerance and tax position then allocate the client’s investment portfolio among various asset
classes based on their understanding of these factors.
Due to the individual nature of each client’s relationship, client portfolios do not always hold the
same securities. Purchases and sales of securities are based on a variety of factors including (but
not limited to) client cash needs, tax implications, client preference, other holdings, and market
fluctuation. Moreover, the individualized nature of our advice to clients sometimes results in
inconsistent investment recommendations, e.g., purchasing a security on behalf of a client while
selling the same security on behalf of another client on the same trading day.
The Firm’s financial advisors manage customized investment portfolios for some clients. In these
instances, advisors typically invest client accounts in mutual funds and exchange traded funds.
They review the experience and track record of the manager of the mutual fund or exchange
traded fund in an attempt to determine if that manager has demonstrated an ability to invest
over a period of time and in different economic conditions. They also review the underlying assets
in a mutual fund or exchange-traded fund in an attempt to determine if there is a significant
overlap in the underlying investments held in other fund(s) in the client’s portfolio. They monitor
the mutual funds and exchange-traded funds being used in client accounts in an attempt to
confirm the continuing appropriateness of the investments. At the same time, Pettinga’s financial
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advisors monitor prospective investments for possible addition to client accounts. They utilize
various products to aid in this analysis, which is done both independently and in groups.
Other investment types, such as (but not limited to) investment grade fixed income securities,
limited partnerships or other alternative investments, covered calls, third-party separate account
managers and individual stocks, are used if the financial advisor and client agree that the asset
or investment is appropriate for the client.
For some clients, the Firm’s financial advisors utilize model portfolios. The development and
maintenance of these models is materially supported by BlackRock, which provides the Firm with
investment research, model recommendations and marketing support at no cost. Research and
recommendations provided by BlackRock to Pettinga predominantly favor the use of iShares ETFs,
which are distributed by BlackRock. While Pettinga is under no obligation to utilize iShares ETFs
in the management of the models, such models will predominantly and sometimes exclusively
utilize iShares ETFs in their construction. Further information on this conflict of interest is
available in Item 10 of this Firm Brochure.
Risk of Loss
Investing in securities involves the risk of loss that clients should be prepared to bear. Different
investments involve varying types and varying degrees of risk.
All investments present the risk of loss of principal – the risk that the value of securities, when
sold or otherwise disposed of, may be less than the price paid for the securities. Even if the value
of the securities when sold is greater than the price paid, there is the risk that the appreciation
will be less than inflation. In other words, the purchasing power of the proceeds may be less than
the purchasing power of the original investment.
The mutual funds and exchange traded funds utilized by Pettinga may include underlying
investments in domestic and international equities, real estate investment trusts, corporate and
government fixed income securities and commodities, among other security types. Each of these
security types presents various risks, including (but not limited to) the following:
Equity securities may decline in value if the issuer’s financial condition declines or in
response to overall market and economic conditions.
Equity investments in a concentrated market segment, such as large cap, mid cap or small
cap, or an investment’s tilt towards growth or value, may underperform other market
segments or the equity market as a whole.
Equity investments in smaller companies and mid-size companies may involve greater risk
and price volatility than investments in larger, more mature companies.
Investing outside the United States involves risks such as currency fluctuations, periods
of illiquidity and price volatility. These risks may be greater with investments in
developing countries.
Fixed income securities are subject to interest rate risk and credit quality risk. Inflation
is also a concern, as the market value of fixed income securities generally declines when
interest rates rise.
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An issuer of fixed income securities could default on its payment obligations thereby
diminishing the value of the investment.
Conservative fixed income securities have a lower risk of loss of principal, but most bonds
(except for Treasury Inflation Protected Securities) present the risk of loss of purchasing
power through lower expected return. This risk is greatest for longer-term bonds.
A mutual fund’s or exchange traded fund’s selection and weighting of asset classes and/or
underlying funds may cause it to underperform other funds with a similar investment
objective.
Investing in alternative investments is speculative, not suitable for all clients, and generally
intended for experienced and sophisticated investors who are willing and able to bear the high
economic risks of the investment. Investors should carefully read the related prospectus or
offering memorandum, which will contain the information needed to help evaluate the potential
investment and provide important disclosures regarding risks, fees and expenses.
Alternative investments, including hedge funds and funds that invest in alternative investments,
often employ leverage and other speculative practices that increase an investor’s risk of loss to
include complete loss of investment, often charge high fees, and can be highly illiquid and volatile.
Alternative investments may lack diversification, involve complex tax structures, and create
delays in reporting important tax information. Registered and unregistered alternative
investments are not subject to the same regulatory requirements as mutual funds.
Clients should not assume that the future performance of any specific investment, including those
recommended or undertaken by Pettinga, will be profitable or equal specific performance levels.
Cryptocurrency Risks
Cryptocurrency is a digital representation of value that functions as a medium of exchange, a
unit of account, or a store of value, but it does not have legal tender status. Cryptocurrencies are
sometimes exchanged for U.S. dollars or other world currencies, but they are not generally
backed or supported by any government or central bank. They are more volatile than traditional
currencies. Their value is speculative, given that they are not currently and widely accepted as a
medium or exchange, is derived by market forces of supply and demand, and may be impacted
by the continued willingness of market participants to exchange fiat currency for cryptocurrency.
Cryptocurrencies are not covered by either FDIC or SIPC insurance. Bitcoin, Ethereum and other
cryptocurrencies are very speculative investments and involve a high degree of risk. An
investment in cryptocurrency is not suitable for all investors, and may not generally be
appropriate, particularly with funds drawn from retirement savings, student loans, mortgages,
emergency funds, or funds set aside for other purposes. Investors must have financial ability,
sophistication/experience, and willingness to bear the risks of an investment, and a potential total
loss of their investment. An investment in cryptocurrency should be made with capital allocated
to speculative purposes. Fees and expenses associated with a cryptocurrency investment may be
substantial.
Cryptocurrency exchanges and other trading venues on which cryptocurrencies trade are
relatively new and, in most cases, largely unregulated and may therefore be more exposed to
fraud and failure than established, regulated exchanges for securities, derivatives and other
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currencies. Investments that are related to cryptocurrencies could be subject to volatility
experienced by the cryptocurrency exchanges and other cryptocurrency trading venues.
Cryptocurrency exchanges may stop operating or permanently shut down due to fraud, technical
glitches, hackers, or malware, which may also affect the price of Bitcoin and other
cryptocurrencies and indirect investments in cryptocurrencies.
In addition to the risks above, clients should consider the following risks:
History of volatility. The exchange rate of cryptocurrency has historically been very
volatile, and the exchange rate of a cryptocurrency could drastically decline. For example,
the exchange rate of Bitcoin has dropped more than 50% in a single day. Cryptocurrency-
related investments may be affected by such volatility.
Government regulation. Cryptocurrencies largely lack regulatory protection. Federal,
state, or foreign governments may restrict the use and exchange of cryptocurrency.
Legislative and regulatory changes or actions at the federal, state, or international level
may adversely affect the use, transfer, exchange, and value of cryptocurrency.
Security concerns. Cryptocurrency exchanges may stop operating or permanently shut
down due to fraud, technical glitches, hackers, or malware. Cryptocurrency also may be
stolen by hackers.
New and developing. As a relatively recent invention, cryptocurrency and related
investments do not have an established track record of operating history, performance,
credibility and/or trust. Bitcoin and other cryptocurrencies are evolving. Cryptocurrencies
use blockchain technology, which lacks standardization.
Cybersecurity Risks
The computer systems, networks and devices used by Pettinga and service providers to the Firm
and our clients to carry out routine business operations employ a variety of protections designed
to prevent damage or interruption from computer viruses, network failures, computer and
telecommunication failures, infiltration by unauthorized persons, and security breaches. Despite
the various protections utilized, systems, networks, or devices potentially can be breached. A
client could be negatively impacted because of a cybersecurity breach.
Cybersecurity breaches can include unauthorized access to systems, networks, or devices;
infection from computer viruses or other malicious software code; and attacks that shut down,
disable, slow, or otherwise disrupt operations, business processes, or website access or
functionality. Cybersecurity breaches may cause disruptions and impact business operations,
potentially resulting in financial losses to a client; impediments to trading; the inability by the
Firm and other service providers to transact business; violations of applicable privacy and other
laws; regulatory fines, penalties, reputational damage, reimbursement or other compensation
costs, or additional compliance costs; as well as the inadvertent release of confidential
information.
Similar adverse consequences could result from cybersecurity breaches affecting issuers of
securities in which a client invests; governmental and other regulatory authorities; exchange and
other financial market operators, banks, brokers, dealers, and other financial institutions; and
other parties. In addition, substantial costs may be incurred by these entities in order to prevent
any cybersecurity breaches in the future.
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Item 9 – Disciplinary Information
As a registered investment advisor, Pettinga is required to disclose all material facts regarding
any legal or disciplinary events that would be material to a client’s or prospective client’s
evaluation of our business or the integrity of our management personnel. Neither Pettinga nor its
management personnel have reportable legal or disciplinary events to disclose.
Item 10 – Other Financial Industry Activities and Affiliations
Focus Financial Partners
As noted above in response to Item 4, certain investment vehicles affiliated with CD&R collectively
are indirect majority owners of Focus LLC, and certain investment vehicles affiliated with Stone
Point are indirect owners of Focus LLC. Because Pettinga is an indirect, wholly-owned subsidiary
of Focus LLC, CD&R and Stone Point investment vehicles are indirect owners of Pettinga.
Pettinga does not believe the Focus LLC partnership presents a conflict of interest with our clients.
Pettinga has no business relationship with other Focus Partners that is material to its advisory
business or to its clients.
BlackRock
As noted above in response to Item 4, Pettinga’s financial advisors utilize model portfolios for
some clients. The development and maintenance of these models is materially supported by
BlackRock which provides the Firm with investment research, model recommendations and
marketing support at no cost. This creates a conflict of interest for Pettinga because the receipt
of these benefits reduces Pettinga’s operating costs, which, in turn, creates an incentive for
Pettinga to recommend and/or use iShares ETFs and/or other BlackRock products in the
investment management of client accounts. BlackRock does not provide and is not responsible
for providing investment advice to clients of Pettinga, does not participate in or make any
investment decisions on behalf of Pettinga or clients of Pettinga, does not endorse any investment
decisions or recommendations made by Pettinga or its financial advisors, and has no obligation
to continue to provide Pettinga with investment models. In addition to investment research,
models and/or technology, BlackRock provides discounted or free attendance at conferences,
meetings and other educational or social events. Clients should be aware that the receipt of these
benefits also creates a conflict of interest for Pettinga as it creates another incentive for Pettinga
to recommend the use of iShares ETFs and/or other BlackRock products in the investment
management of client accounts. We mitigate these conflicts by: (1) fully and fairly disclosing the
material facts concerning the above arrangements to our clients, including in this Firm Brochure;
and (2) reminding clients that they have the ability to impose reasonable restrictions on the
securities or types of securities to be held in their portfolios, including a restriction on the
purchase and/or use of investment products associated with BlackRock.
Item 11 – Code of Ethics
Pettinga has adopted a Code of Ethics expressing the firm’s commitment to ethical conduct.
Pettinga’s Code of Ethics describes the Firm’s fiduciary duties and responsibilities to clients and
sets forth Pettinga’s practice of supervising the personal securities transactions of employees with
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access to client information. Firm employees may buy or sell securities for their personal accounts
identical to or different from those recommended to clients. It is the expressed policy of Pettinga
that no person employed by the Firm shall prefer his or her own interest to that of a client or
make personal investment decisions based on the investment decisions of clients.
When a Pettinga employee buys or sells securities that the firm recommends to clients, a potential
conflict of interest exists. Pettinga’s Code of Ethics is designed to address these potential conflicts,
among other things, by requiring the Firm’s personnel to report their personal securities holdings
and transactions to the Firm for compliance review.
Pettinga’s Code of Ethics additionally prohibits the misuse of material non-public information and
requires protecting the confidentiality of client information. Pettinga requires that all employees
must act in accordance with all applicable Federal and State regulations governing registered
investment advisory practices. Any employee not in observance of the above may be subject to
discipline or termination.
Pettinga is happy to provide a complete copy of its Code of Ethics to any client or prospective
client upon request.
Item 12 – Brokerage Practices
Custodians and Broker-Dealers
Pettinga routinely recommends that clients custody assets with Charles Schwab & Co (“Schwab”)
or Fidelity Investments (“Fidelity”) (collectively, the “Custodian/BDs”).
These Custodian/BDs provide custody of securities, trade execution, and clearance and
settlement of transactions placed by Pettinga. They hold clients’ assets in a brokerage account
and buy and sell securities when they are instructed to. In deciding to recommend specific
Custodian/BDs, factors that Pettinga considers include but are not limited to:
trade order execution and the ability to provide accurate and timely execution of trades;
reasonableness and competitiveness of commissions and other transaction costs;
access to a broad range of investment products;
access to trading desks;
dedicated service or back office team and its ability to process requests on behalf of its
clients;
ability to provide Pettinga with access to client account information through an institutional
website; and
ability to provide clients with electronic access to account information and investment
research tools.
The Custodian/BDs make available to Pettinga, without cost, both products and services, some
of which assist Pettinga in managing and administering clients’ accounts. This includes access to
research, mutual funds and other investments that are otherwise available only to institutional
investors or would require a significantly higher minimum initial investment. It also includes
software and other technology that provides access to client account data (such as trade
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confirmations and account statements), pricing information and other market data, facilitates
trade execution and payment of Pettinga’s fee from its clients’ accounts, and assists with back-
office support, recordkeeping, and client reporting.
Custodian/BDs also provide Pettinga with other services intended to help Pettinga manage and
further develop its business enterprise. These services include consulting, publications and
presentations on practice management, information technology, business succession, regulatory
compliance, and marketing.
The foregoing products and services provided by the Custodian/BDs are a benefit to Pettinga
because the Firm does not have to pay for them. The products and services are not earned
through the execution of client securities transactions (e.g., they are not “soft dollars”).
As part of its fiduciary duty to clients, Pettinga always strives to put the interests of its clients
first. Clients should be aware, however, that the receipt of economic benefits by Pettinga in and
of itself creates a potential conflict of interest and may indirectly influence Pettinga’s
recommendation and use of specific custodians and broker-dealers. Additional information
regarding benefits provided by the Custodian/BDs is provided in response to Item 14.
Custody and Brokerage Costs
If a client selects one of the Custodian/BDs recommended and used by Pettinga, the Firm has a
duty of best execution which includes a duty to seek favorable commission rates and the best
overall value for the client when placing trades and must consider cost, quality, timeliness, etc.
However, if a client does not select one of the Custodian/BDs recommended and used by Pettinga,
the Firm will not have authority to negotiate commissions among various custodians and broker-
dealers or obtain volume discounts, and best execution may not be achieved. In addition,
differences in commission charges may exist between clients.
Clients of Pettinga who choose Schwab or Fidelity as their Custodian/BD:
pay commissions and/or transaction fees, as is customary, when stocks, bonds, mutual
funds, exchange traded funds, etc. are bought or sold through Schwab or Fidelity;
do not “pay up” for these services, as Pettinga does not accept soft dollar payments; and
are not charged separately for custody services.
Trade Aggregation
Under most circumstances, Pettinga does not aggregate client trades with those of another client
due to the individual nature of Pettinga’s advice and client account management. In addition, it
is the Firm’s policy to not aggregate transactions for a proprietary or employee account with client
transactions. Aggregating trades can be attractive, as it can lead to more favorable transaction
prices and/or commission rates. Thus, it is important to note that not participating in aggregation
may lead to varied transaction prices (e.g., two clients purchasing the same security on the same
day may pay a different price per share as the trades may be placed at different times) and/or
higher execution charges.
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Trade Errors
If Pettinga submits a trade erroneously at Schwab or Fidelity, the Firm places a correcting trade
on behalf of the client. Clients are not responsible for any losses relating to a trade error caused
by Pettinga.
Trade errors for accounts in custody at Schwab are processed individually. Gains of $100 or more
are donated to a charity selected by Schwab. De minimis gains under $100 are kept by Schwab
to minimize and offset its own administrative time and expense to process trade errors. If a loss
of $100 or greater occurs, Schwab will notify Pettinga and send an invoice for payment. For de
minimis losses of less than $100, Schwab will bear the loss to avoid its own additional expense
and burden of processing small errors.
Trade errors for accounts in custody at Fidelity are aggregated in Pettinga’s Fidelity Trade Error
Account. At the end of each quarter, gains and losses are netted against each other. If the result
is a net gain, the amount is donated to a charity selected by Fidelity. If the amount is a net loss,
the Firm is responsible for covering the debit.
Item 13 – Review of Accounts
Data Reconciliation
Each morning, a contracted third-party downloads data points directly from each Custodian/BD
into Pettinga’s portfolio accounting system. The data downloaded includes account details,
holdings, prices, and transactions. Various reviews are performed, some by the third-party and
others by Pettinga personnel, with the goal of reconciling each account each day but no less than
each month’s end.
Account Review
The Firm’s review process includes assessing client goals and objectives, evaluating the employed
strategy, monitoring the portfolio, and addressing the need to rebalance. Client accounts are
reviewed at least annually. Additional account reviews may be triggered by a variety of events,
including but not limited to specific client requests, changes in client goals and objectives,
imbalances in portfolio asset allocation, market/economic conditions, and tax loss harvesting.
Review of Underlying Securities
Underlying securities within Pettinga’s discretionary client accounts are regularly monitored by
the client’s financial advisor who is responsible for the day-to-day management of the portfolio.
It is the financial advisor who ultimately determines the types and particular securities to buy,
sell or hold on behalf of each client account. In addition to performing his or her own research
and analysis, the firm’s financial advisors look to Pettinga’s Investment Committee (“IC”) for
input. The IC is led by the Chief Investment Officer and all other financial advisors are members.
The IC may invite contributions from other employees of the firm and/or enlist the services of
the Chief Compliance Officer.
Client Reports
Pettinga clients receive confirmations of transactions and no less than quarterly statements
directly from their account’s custodian. In addition, the Firm provides asset allocation and
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holdings reports at least annually; these reports may also include performance data. For purposes
of report preparation, a client’s accounts may be grouped into households. A household may
include only one account, or it may include multiple accounts. Standard client reports are
produced from the portfolio accounting system monthly; other reports are produced ad-hoc and
may be manually prepared or system generated.
Client Meetings
Clients are urged to schedule and attend meetings with their financial advisor. Pettinga
understands that some clients prefer to meet more often, and others prefer to meet less often.
In addition, the Firm understands that some clients prefer face-to-face meetings while others
prefer conference calls. Regardless, Pettinga’s financial advisors consider these meetings to be
an integral part of the relationship as they are an opportunity to review details, discuss progress
in achieving goals, and determine if goals or plans should be adjusted.
Item 14 – Client Referrals and Other Compensation
Client Referrals
Pettinga does not have any referral compensation arrangements.
Other Compensation
As noted in Item 12 of this Firm Brochure, Pettinga currently participates in the advisor platforms
offered by both Schwab and Fidelity. As such, both Schwab and Fidelity provide Pettinga with
access to its institutional trading and operations services, which are typically not available to
retail investors. These services are generally available to independent investment advisors at no
charge to them so long as a minimum dollar amount of client assets is maintained with the
custodian. Pettinga maintains sufficient assets at both Schwab and Fidelity so that any fee those
firms might assess an independent investment advisor for use of their services is waived, which
is an economic benefit to Pettinga.
As noted in Item 4 of this Firm Brochure, Pettinga is part of the Focus LLC partnership. From time
to time, Focus holds partnership meetings and other industry and best-practices conferences,
which typically include Pettinga, other Focus Partners, and external attendees. These meetings
are first and foremost intended to provide training or education to personnel of Focus Partners,
including Pettinga. However, the meetings do provide sponsorship opportunities for asset
managers, asset custodians, vendors, and other third-party service providers. Sponsorship fees
allow these companies to advertise their products and services to Focus Partners, including
Pettinga. Although the participation of Focus Partners personnel in these meetings is not
preconditioned on the achievement of a sales target for any conference sponsor, this practice
could nonetheless be deemed a conflict as the marketing and education activities conducted, and
the access granted, at such meetings and conference could cause Pettinga to focus on those
conference sponsors in the course of its duties. Focus attempts to mitigate any such conflict by
allocating the sponsorship fees only to defray the cost of the meeting or future meetings and not
as revenue for itself or any affiliate, including Pettinga. Conference sponsorship fees are not
dependent on assets placed with any specific provider or revenue generated by such asset
placement.
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The following entities provided conference sponsorship to the Focus LLC partnership between
January 1, 2024, to February 1, 2025:
Advent Software, Inc. (includes SS&C)
BlackRock, Inc.
Blackstone Administrative Services Partnership L.P.
Capital Integration Systems LLC (CAIS)
Charles Schwab & Co., Inc.
Confluence Technologies Inc.
Eaton Vance Distributors, Inc. (includes Parametric Portfolio Associates)
Fidelity Brokerage Services LLC and Fidelity Distributors Company LLC (includes Fidelity
Institutional Asset Management and FIAM)
Flourish Financial LLC
Franklin Distributors, LLC (includes O’Shaughnessy Asset Management, L.L.C. (OSAM) and
CANVAS)
K&L Gates LLP
Nuveen Securities, LLC
Orion Advisor Technology, LLC
Pinegrove Capital Partners LLC (includes Brookfield Oaktree Wealth Solutions)
Practifi, Inc.
Salus GRC, LLC
Stone Ridge Asset Management LLC
The Vanguard Group, Inc.
TriState Capital Bank
UPTIQ, Inc.
A more recently updated list of conference sponsors is available at the following website:
https://focusfinancialpartners.com/conference-sponsors/.
Item 15 – Custody
Pettinga has legal custody over client accounts in several respects: when clients authorize the
Firm to debit fees from their accounts, when Firm personnel serve as trustee over client accounts,
when the Firm has password access to certain client accounts, and due to standing letters of
authorization (“SLOAs”) permitting the Firm to direct transfers to third parties. We are required
by SEC custody rule 206(4)-2 to obtain a surprise examination for some instances where we have
legal custody, while in other circumstances (such as fee debit) a surprise examination is not
required or (with regard to SLOAs) we rely on SEC no-action relief from the surprise examination
requirement.
All client funds and securities are required to be held with an independent, qualified custodian.
Clients receive at least quarterly statements from the custodian that holds and maintains their
investment assets. We urge our clients to carefully compare official custodial records to the
reports provided by Pettinga. Pettinga’s reports may vary from custodial statements based on
accounting procedures, reporting dates, or valuation methodologies of certain securities. Clients
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are urged to contact Pettinga’s Chief Compliance Officer, Tonya F. Borders, at 812.436.4000 to
discuss any discrepancies noted.
Item 16 – Investment Discretion
Pettinga’s investment management services are primarily provided on a discretionary basis. In
these cases, clients have granted Pettinga the authority to place trades (i.e., determine the
securities and amount of the securities to be bought or sold in a client’s account) without obtaining
client consent prior to the transaction through a limited power of attorney in their client
agreement with the Firm.
Item 17 – Voting Client Securities
Pettinga’s policy is to not vote proxies for clients. Thus, clients will receive applicable proxies
directly from the issuer of securities held in their investment portfolios.
Item 18 – Financial Information
As a registered investment advisor, Pettinga is required to provide certain financial information
or disclosures about the Firm’s financial condition. Pettinga has no financial commitment that
impairs its ability to meet contractual and fiduciary commitments to clients and has not been the
subject of bankruptcy proceedings.
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