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Pflug Koory, LLC Brochure
January 24, 2026
Part 2A of Form ADV
Pflug Koory, LLC
11312 Q Street
Omaha, NE 68137
Telephone: 402 691-0988
Fax: 402 691-0251
e-mail: tom@pkllc.com
Web address: www.pkllc.com
This brochure provides information about the qualifications and business practices of
Pflug Koory, LLC and its principals, Thomas Pflug, CFA, Megan Koory, CFA and Karen
Sulentic, CFP®,. Please contact Thomas Pflug, CFA at 402 691-0988 or tom@pkllc.com
if you have any questions about the contents of this brochure. The information in this
brochure has not been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority.
Additional information about Pflug Koory, LLC and its principals, Thomas Pflug, CFA,
Megan Koory, CFA and Karen Sulentic, CFP®, is available on the SEC’s website at
www.adviserinfo.sec.gov.
Please note that any reference to “registration,” “registered,” or “registered investment
advisor” does not imply a certain level of skill or training.
There are no material changes from our last update to Form ADV.
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Item 2 -Table of Contents
Page
Item 1 - Cover Page
Item 2 - Table of Contents
Item 3 - Material Changes
Item 4 - Advisory Business
Item 5 - Fees and Compensation
Item 6 - Performance-based Fees and Side-by-Side Management
Item 7 - Types of Clients
Item 8 - Methods of Analysis, Investment Strategies, Risk of Loss
Item 9 - Disciplinary Information
Item 10 - Other Financial Industry Activities and Affiliations
Item 11 - Code of Ethics, Client Transactions, Personal Trading
Item 12 - Brokerage Practices
Item 13 - Review of Accounts
Item 14 - Client Referrals and Other Compensation
Item 15 - Custody
Item 16 - Investment Discretion
Item 17 - Voting Client Securities
Item 18 - Financial Information
Attachment A
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Item 3 – Material Changes
There are no material changes from our last update to Form ADV.
Item 4 - Advisory Business
Pflug Koory, LLC was formed on September 1, 2000 through the merger of Pflug
Investment Management, Inc. and Summit Value Investment Counsel, LLC. The current
principal owners of the firm are Thomas F. Pflug, CFA, Megan Koory, CFA and Karen
Sulentic, CFP®.
Pflug Koory, LLC provides investment management services to its clients. We assist our
clients by:
Educating them about investments and securities markets.
Reviewing their existing investments.
Helping them identify their future investment goals and objectives.
Helping them assess their financial risk tolerance.
Developing an appropriate investment policy reflecting our clients’ investment
goals and risk constraints along with any specific directives or restrictions requested
by our clients.
Implementing and monitoring the agreed upon investment policy.
Handling administrative tasks associated with brokerage/custody accounts.
Performing fundamental research on stocks, bonds, and mutual funds to identify
those securities most likely to serve the investment needs of our clients.
Placing trades for our clients’ accounts.
Reconciling our clients’ brokerage accounts with our own internal portfolio
management system.
Providing quarterly reports of investments owned and portfolio performance.
Providing information to assist our clients in the preparation of their income tax
returns.
Meeting with our clients periodically to review their investment policy, discuss
their changing circumstances, and adjust their investment portfolio as necessary.
Pflug Koory, LLC provides advice on wide range of investments, but we find most of our
clients are primarily focused on stocks, bonds, and mutual funds.
As of December 31, 2025, Pflug Koory, LLC managed a total of $347 million broken down
between discretionary ($325 million) and non-discretionary ($22 million) accounts.
Item 5 - Fees and Compensation
We charge a management fee for our services that is typically computed as a percentage of
the assets we manage for a client. For example, the fee for a client with $100,000 under
our management might be 1% per year resulting in an annual cost to the client for our
services of $1,000.
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Portfolio Management Annual Fee Schedule: Fees will not exceed:
1.25% for net assets less than $1,000,000
1.00% for net assets from $1,000,000 to $5,000,000
Negotiable for net assets greater than $5,000,000
Minimum annual fee of $500
The portfolio management fee is calculated and billed at the end of each calendar quarter
by multiplying ¼ of the annual rate by the portfolio’s net assets as of the quarter end. Fees
for accounts opened subsequent to the end of a calendar quarter or terminated prior to the
end of a calendar quarter will be calculated on a pro rata basis for the calendar quarter of
service. Fees may be paid from portfolio assets or billed to the client at the client’s
discretion. Since the portfolio management fee is not collected in advance, the Advisor
does not have a refund policy. Fees may be negotiable under certain circumstances, e.g.
due to the nature of the portfolio, other client/family relationships, the deemed potential
for future growth, or other factors. This listing is not all inclusive.
Clients should also note that in addition to management fees paid to Pflug Koory, LLC
investments may incur other costs (for example, brokerage commissions, mutual fund
operating expenses, custodian or transaction fees) that are not received by our firm or any
related party. Please refer to the Brokerage section of our brochure for more information.
Consulting:
Hourly consulting is available at a rate not to exceed $200 per hour for clients maintaining
a portfolio management relationship with the Advisor. Consulting for other clients will be
billed at a rate not to exceed $300 per hour. The actual hourly rate will depend on the
nature of, and circumstances related to, the work to be performed. Hourly rates will be
disclosed to the client in advance and billed upon completion of the consulting engagement
unless other arrangements are made. Other direct expenses related to the consulting work
will also be billed to the client. Examples of those types of expenses would be for travel,
hotel accommodations, etc.
Pflug Koory, LLC does not solicit or accept commissions, referral fees, performance fees,
or other forms of compensation.
Termination of our Investment Advisory Relationship:
Either the client or the Advisor may terminate the investment advisory relationship at any
time by giving thirty (30) days written notice of termination to the other party. If the
termination takes place before the end of a quarter, any fees owed to the Advisor shall be
paid by the client on a prorated basis as of the effective date of the termination.
Item 6 – Performance-Based Fees and Side-by-Side Management
Pflug Koory, LLC does not charge performance-based fees.
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Item 7 - Types of Clients
Pflug Koory, LLC provides investment management services to individuals, businesses,
trusts, charitable foundations, and retirement plans. We impose no minimums on client
accounts, although we will not accept clients if it would be economically counterproductive
to the client to pay our minimum annual fee.
Item 8 - Methods of Analysis, Investment Strategies, and Risk of Loss
Simply put, our investment philosophy is based on understanding that the investment
mathematics must make sense. The numbers have to add up for any and all investments.
It is important to understand that investing in securities always involves the risk that you
may lose money, and you must be prepared to bear that risk. But, when we apply our “math
makes sense” standard to stock, bond, and mutual fund investments, we reduce the risk of
permanent capital loss. We also reduce the common tendency to allow emotion to cloud
sound judgment.
Stocks: When we buy stocks, we first look for companies with outstanding business
models. By that we mean a company that has a product or service that people will want to
purchase repeatedly at a price that earns a profit for the company. That company will
usually generate consistent earnings. We then compare the price of the company’s stock
to the mathematical present value of its projected earnings to determine if we should buy
or sell the stock. We buy or sell the stock “when the math makes sense.”
Here are some of the risks we face when owning stocks:
The company may not perform as well as we expect.
The industry may not perform as well as we expect.
The economy may not perform as well as we expect.
The stock market may not perform as well as we expect.
By owning a variety of stocks in a variety of industries, we limit the risk that any one
stock’s poor performance could permanently impair the value of a client’s portfolio.
Bonds: We apply similar discipline to fixed income security selection. We use fixed
income securities to limit large changes in the value of our clients’ portfolios. In addition
to the steps we take in evaluating stocks, we pay special attention to the ability of the
borrower to repay our client at maturity.
Here are some of the risks we face when owning bonds:
The company may not have sufficient cash to pay interest or principal.
Market interest rates may rise.
The economy may not perform as well as we expect.
By owning a variety of bonds in a variety of industries, we limit the risk that any one bond’s
poor performance could permanently impair the value of a client’s portfolio.
Mutual Funds: We will use mutual funds for clients when they are the most efficient way
to accomplish a client’s portfolio goals. We use only true “no-load” funds with expense
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ratios below their peer group average. The risks we discussed previously also apply to
mutual funds.
Item 9 - Disciplinary Information
We are not now, and have never been, the subject of any legal or disciplinary events.
Item 10 - Other Financial Industry Activities and Affiliations
We are not now, and have never been, affiliated with any other financial entities.
Item 11 - SEC Rule 204A-1, Code of Ethics, Client Transactions, Personal Trading
The firm has a written Code of Ethics that we are expected to abide by at all times. As
CFA (Chartered Financial Analyst) charter holders, we are bound by the Code of Ethics
and The Standards of Professional Conduct of the CFA Institute. As part of Certified
Financial Planner® certification, all CFP® professionals commit to uphold the high
standards outlined in the CFP Board’s Code of Ethics and Standards of Conduct, Both the
CFA Institute and CFP Board’s Code of Ethics and Standards of Professional Conduct are
available to current or prospective clients upon request.
From time to time, we (or members of our immediate families) may own some of the same
securities owned by our clients. This would present a conflict of interest if we were to
purchase or sell securities ahead of our clients at better prices than our clients would
subsequently receive. To eliminate this possibility, if transactions involve securities held
by us and our clients, we will be the last to purchase or sell those securities. Securities
trading by members and employees of our firm is monitored and reviewed by the firm’s
chief compliance officer. Any trades that might represent a potential conflict of interest
with our clients are subject to review and prior approval by the chief compliance officer.
Item 12 - Brokerage Practices
We will ask our clients if they have a preference on the broker or custodian who services
their account(s). We will honor our clients’ instructions regarding the use of a specific
broker(s) or custodian for trading and custody of their assets. In the event a client directs
the use of a certain broker or custodian, the client will normally be responsible for
negotiating fees and commission rates with that service provider. When that happens the
client may pay higher fees or commissions than he or she would pay if we had been allowed
to select the broker or custodian.
When our clients allow us to choose a broker or custodian we base our selection on:
the provider’s ability to meet our client’s specific needs,
the provider’s quality of service,
the provider’s ability to efficiently execute trades,
the commission rate or service fees our clients will pay, and
the financial stability of the selected provider.
Every year we gather information from a variety of sources to determine the general level
of commission rates being charged by brokers for sample trades in order to evaluate the
overall reasonableness of brokerage commissions paid by our clients on similar trades. In
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making our evaluation we attempt to take into account a variety of factors that impact our
clients: trade execution, market liquidity, and the amount capital commitment by the
broker among other things.
In order to reduce trading costs for our clients, when practical, we will buy fixed income
securities (bonds) from the issuer or primary market maker who acts as a principal.
We do not “pay up” for research services or any other products or services provided by
brokers which are not related to executing trades for our clients. In other words, we do not
pay higher commission rates in exchange for any services provided by the broker which do
not contribute to the quality execution of transactions. We may receive research services
from brokers we use, but only if we believe that broker will provide quality service and
competitive commission rates. We do not consider non-research or non-brokerage services
or products when we select a broker. The research services we may receive include a wide
variety of reports, charts, publications, and information on economic and political
developments, industries, companies, securities, portfolio strategy, credit analysis, stock
and bond market conditions and projections, asset allocation, and portfolio structure among
other things. We have no agreements or understandings with any broker that require us to
generate a certain amount of commission revenue for that broker in exchange for research,
brokerage, or other services, i.e. a “soft dollar” arrangement.
We may recommend that a client establish a brokerage account with a specific broker who
we believe is best able to meet the needs of the specific client. We are independently
owned and operated and not affiliated with any financial or brokerage firm. We do not
receive any referral fees or other compensation from any firm for referring clients to them.
Brokerage firms may provide us with access to institutional trading and custody services
which are typically not available to retail investors. These services are generally available
to independent investment advisors on an unsolicited basis at no charge to the advisor so
long as a certain minimum amount of assets are maintained in accounts at the broker. We
are not required to generate a specific amount of trading business for the broker. We
generally receive services that include trade execution, custody, research, and access to
mutual funds and other investments that are otherwise available only to institutional
investors or would require a significantly higher minimum initial investment.
The stock brokers we recommend for our clients generally do not charge separately for
custody. Instead they are compensated through commissions or other transaction-related
fees on trades executed through the brokers or that settle into the brokers’ accounts.
Brokers may also make available to us other products and services that benefit our firm but
may not directly benefit our clients’ accounts. Some of these other products and services
assist us in managing and administering clients’ accounts. These may include software and
other technology that provide access to client account data (such as trade confirmations
and account statements); facilitate trade execution (and allocation of aggregated trade
orders for multiple client accounts); provide research, pricing information and other market
data; facilitate authorized payment of our fees from our clients’ accounts; and assist with
back-office functions, recordkeeping, and client reporting. Many of these services may be
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used to service all or a substantial number of our clients’ accounts, including accounts not
maintained at a specific broker. Brokers may also make available to us other services
intended to help us manage and further develop our business. These services may include
consulting, publications and conferences on practice management, information technology,
business succession, regulatory compliance, and marketing. As a fiduciary we always try
to act in our clients’ best interests. Nonetheless, our recommendation that clients maintain
their assets in accounts at a broker may be based in part on the benefits we receive due to
the availability of some of the foregoing products and services and not solely on the nature,
cost or quality of custody and brokerage services provided by the broker.
Since we manage each of our client portfolios individually, we generally do not aggregate
security trades for more than one client at a time. When circumstances dictate and it is
advantageous to our clients, we will aggregate trades in order to receive identical pricing
for each client. But, since client portfolio reviews cannot be conducted simultaneously,
aggregating trades is generally not a practical option.
Item 13 - Review of Accounts
When a new client begins working with us, a qualified investment counselor/portfolio
manager works with the client to develop an appropriate investment policy for the client.
Investment goals and objectives are included in this policy. The investment advisor
subsequently supervises the management of the client’s portfolio in accordance with the
agreed upon investment policy. We review client portfolios continuously rather than on
an arbitrary, periodic schedule or sequence. Any development affecting the portfolio
structure (for example, a change in the client’s circumstances) or an existing holding (for
example, a significant business development) will trigger a review and appropriate action.
When we review the portfolio structure, we analyze the portfolio’s asset allocation and
diversification. We continuously review the securities held in portfolios we manage along
with a broad group of other securities that we analyze in order to determine what changes,
if any, should be made in a portfolio. We will also review a portfolio when we buy or sell
an investment to assure appropriate asset allocation. Each portfolio is reviewed at least
quarterly for suitability of investments, conformity to customer objectives, and compliance
with investment policy. We provide this review shortly after the end of each calendar
quarter in a formal, written portfolio appraisal that includes a listing of portfolio assets,
performance figures, and brief market comments.
Item 14 - Client Referrals and Other Compensation
We do not presently, and we never have, paid or accepted compensation to/from anyone
for referring clients to us or referring clients to others.
Item 15 - Custody
We do not have custody of client funds. We do maintain a portfolio management system
that is used to provide clients with reports. Our clients will also receive statements from
the broker or custodian who provides custody services. We encourage our clients to
carefully review those statements and urge them to compare those statements with the
statements we provide.
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Item 16 - Investment Discretion
We will accept discretionary authority to manage our clients’ investments if our clients
grant that authority. That means that we will execute specific trades for our clients within
the parameters of our client’s investment policy and in pursuit of our client’s investment
goals. Before we assume discretionary authority, our client will sign a limited power of
attorney that is recognized by the custodial broker.
Item 17 - Voting Client Securities
When requested by our clients we will vote proxies for them on securities owned in their
portfolios. We have a written proxy voting policy that is attached to this document as
Attachment A. Clients choosing to vote their own proxies will receive proxy solicitations
and materials from their custodian or subject company, not from us.
Item 18 - Financial Information
We do not require or solicit prepayment of any client fees.
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Attachment A
Pflug Koory, LLC
Proxy Voting Policy and Procedures
Policy
Pflug Koory, LLC (“firm”) subscribes to the Code of Ethics and Standards of Professional
Conduct of the CFA Institute and CFP Board. We have a fiduciary responsibility to vote
client proxies in the best interests of those clients. It is the policy of our firm to make every
reasonable effort to place the interests of our clients ahead of our own in the voting of
proxies.
Procedures
The procedures adopted by Pflug Koory, LLC are reasonably designed to ensure that client
proxies are voted in the best interests of our clients. These procedures are not designed,
and could not be expected, to anticipate every possible proxy voting scenario. They are,
however, intended to provide guidance for firm personnel and information to clients
relating to proxy voting.
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In the course of our investment research and analysis, firm personnel monitor the
corporate issues and actions that impact our clients’ securities. Examples include,
corporate governance matters, changes to capital structure, stock option and
executive compensation plans, social and corporate responsibility issues, etc.
Upon receipt of a proxy solicitation which the firm has authority to address, the
proxy materials and other pertinent information are reviewed. We determine
whether the proxy presents a potential or actual conflict of interest between our firm
and our clients. Assuming no conflict of interest, we vote, or refrain from voting,
the proxy in a manner that in our best judgment will result in the best long-term
total return to our client from the subject investment. Should a conflict of interest
exist, the conflict is disclosed to the interested client, and prior client consent to
vote the proxy is sought. The client is also offered the option to vote the subject
proxy directly. In any event, the firm exercises its best, reasonable efforts to make
and execute a voting decision based on the client’s best interest.
Potential conflicts of interest might include a business relationship with the
company soliciting proxies, a business or personal relationship with participants in
a proxy contest, or a firm financial interest in the outcome of the proxy vote. Should
an actual or potential conflict exist, we make every reasonable effort to provide our
client with sufficient information regarding the proxy vote and conflict to allow the
client to make an informed decision about the issue.
Proxies may be voted on line, via regular mail or telephone, or in person.
Clients may contact our office at any time to request a copy of this document or
information regarding how a proxy has been voted.
The firm will maintain reasonable, easy access to material, relevant proxy voting
materials and records for five years from the date of the proxy vote.
The effective date of this document is August 1, 2003. Item 5 was updated on
August 20, 2008 to include the statement relating to how a proxy has been voted.
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Part 2B of Form ADV
Pflug Koory, LLC
11312 Q Street
Omaha, NE 68137
Telephone: 402 691-0988
Fax: 402 691-0251
e-mail: tom@pkllc.com
Web address: www.pkllc.com
This brochure supplement provides information about Thomas Pflug, CFA, Megan Koory,
CFA and Karen Sulentic, CFP® that supplements the Pflug Koory, LLC brochure. You
should have received a copy of that brochure. Please contact Thomas Pflug, CFA if you
did not receive Pflug Koory, LLC’s brochure or if you have any questions about the
contents of this supplement.
Additional information about Thomas Pflug, CFA, Megan Koory, CFA and Karen
Sulentic, CFP® is available on the SEC’s website at www.adviserinfo.sec.gov.
Please note that any reference to “registration,” “registered,” or “registered investment
advisor” does not imply a certain level of skill or training.
There are no material changes from our last update to Form ADV.
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Educational Background and Business Experience:
Name: Thomas F. Pflug, CFA (see Note 1 below)
Year of birth: 1958
Formal education: B.S. Business Administration with Distinction, University of
Nebraska – Lincoln, 1980
Business background:
Auditor, Touche Ross & Co., 1980-1982
Director, Planning & Financial Reporting, InterNorth, 1982-1986
Securities Analyst, Bridges Investment Counsel, 1986-1989
Vice President, Wallace R. Weitz & Company, 1989-1992
President, Pflug Investment Management, Inc., 1992-2000
President, Pflug Koory, LLC, 2000 - present
Name: Megan M. Koory, CFA (see Note 1 below)
Year of birth: 1987
Formal education: B.S. Economics, University of Minnesota, 2009
Business background:
Analyst, UC Santa Barbara, 2010-2011
Internal Controls Analyst, Santa Barbara Bank & Trust, 2011-2013
Senior Performance Analyst, DiMeo Schneider & Associates, 2013-2017
Investment Research Analyst, Pflug Koory, LLC, 2018 – present
Name: Karen M. Sulentic, CFP® (see Note 2 below)
Year of Birth: 1967
Formal Education: B.S Business Administration (Accounting and Finance), University
of Nebraska – Kearney, 1989
Business Background:
Auditor, Mutual of Omaha, 1989-1991
Financial Reporting Analyst, National Indemnity Co., 1991-1992
Auditor, KPMG, 1992-1995
Internal Auditor, Physicians Mutual 1995-2000
Director of Operations, Veterans Memorial Museum, Branson MO, 2000-2004
Acting Controller, Great Plains Locating, 2002-2005
Client Services Manager, Pflug Koory, LLC, 2005-present
Note 1: CFA designation - First introduced in 1963, the Chartered Financial Analyst
designation, or CFA charter, has become the most respected and recognized investment
credential in the world.
To earn a CFA charter, you must have four years of qualified investment work experience,
become a member of CFA Institute, pledge to adhere to the CFA Institute Code of Ethics
and Standards of Professional Conduct on an annual basis, apply for membership to a local
CFA member society, and complete the CFA Program.
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The CFA Program is organized into three levels, each culminating in a six-hour exam. The
CFA Program consists of units studying accounting, economics, equity security analysis,
fixed income security analysis, portfolio management, and other pertinent topics.
Note 2: A CFP® is a financial advisor who has earned a certification that indicates in-
depth knowledge of financial planning. The requirements to become a CFP® are some of
the most difficult and stringent in the financial industry.
Certified Financial Planner® (CFP®) is a formal recognition of expertise in the areas of
financial planning, taxes, insurance, estate planning, and retirement saving.
Owned and awarded by the Certified Financial Planner Board of Standards, Inc., the
designation is awarded to individuals who successfully complete the CFP Board’s initial
exams, then continue ongoing annual education programs to sustain their skills and
certification.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns
and licenses the certification mark CFP® in the United States to Certified Financial Planner
Board of Standards, Inc., which authorizes individuals who successfully complete the
organization’s initial and ongoing certification requirements to use the certification marks.
Disciplinary Information
Thomas Pflug, Megan Koory and Karen Sulentic have not been the subject of any legal or
disciplinary action.
Other Business Activities
Thomas Pflug, Megan Koory and Karen Sulentic are not engaged in any other investment
related business or occupation or any other substantial business or occupation.
Additional Compensation
Thomas Pflug, Megan Koory and Karen Sulentic do not receive any economic benefit from
individuals or entities who are not clients in exchange for providing advisory services.
Supervision
Inasmuch as Thomas Pflug, Megan Koory and Karen Sulentic are the only principals of
Pflug Koory, LLC, each provides mutual supervision of the other’s client related services.
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