Overview
Assets Under Management: $313 million
Headquarters: ST.LOUIS, MO
High-Net-Worth Clients: 42
Average Client Assets: $7 million
Services Offered
Services: Portfolio Management for Individuals
Fee Structure
Primary Fee Schedule (PHILIP VON GONTARD, CFA, LLC)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | and above | 0.65% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $6,500 | 0.65% |
| $5 million | $32,500 | 0.65% |
| $10 million | $65,000 | 0.65% |
| $50 million | $325,000 | 0.65% |
| $100 million | $650,000 | 0.65% |
Clients
Number of High-Net-Worth Clients: 42
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 96.83
Average High-Net-Worth Client Assets: $7 million
Total Client Accounts: 215
Discretionary Accounts: 215
Regulatory Filings
CRD Number: 127938
Last Filing Date: 2025-03-04 00:00:00
Website: https://phvgllc.com
Form ADV Documents
Additional Brochure: PHILIP VON GONTARD, CFA, LLC (2025-07-09)
View Document Text
1.
Philip von Gontard, CFA, LLC
Disclosure Brochure
Part II of Form ADV Part 2A: Uniform Application for Investment Adviser Registration
June 15, 2025
The information contained herein is provided to Clients and prospective clients about the qualifications and
business practices of Philip von Gontard, CFA, LLC. The information in this Brochure has not been approved or
verified by the United States Securities and Exchange Commission or by any state securities authority. If you have
any questions about the contents of this Brochure, please contact us at the telephone number listed below.
Philip von Gontard, CFA, LLC is an SEC Registered Investment Adviser. However, registration does not
imply a certain level of skill or training.
Philip von Gontard, CFA, LLC
9909 Clayton Road, Suite 210
St. Louis, MO 63124
Phone: (314) 569-2677
Contact Email: philip@phvgllc.com
Additional information about Philip von Gontard, CFA, LLC is also available on the SEC’s website at:
www.adviserinfo.sec.gov.
Philip von Gontard, CFA, LLC
2. Material Changes
On August 12, 2010, the United States Securities and Exchange Commission published “Amendments to Form
ADV” which requires us to provide clients with brochure and brochure supplements written in plain English. This
brochure dated June 15, 2025, is prepared according to the SEC’s new requirements and rules. As a result, we are
providing you with a brochure that not only looks different but contains more information than our earlier
disclosure documents.
Currently, our brochure may be requested by contacting Philip von Gontard, CFA at (314) 569-2677 or
philip@phvgllc.com. We will provide you with a new brochure at any time without charge.
Since the last ADV filing, the following material changes have occurred:
Firm has updated its disclosure in relation to the Custody Rule. Please see detailed changes under
Section 15: Custody.
Going forward we will ensure that you receive a summary of any material changes to our brochure by April 1st of
each year. We may also provide updated disclosure information about material changes on a more frequent basis.
Any summaries of changes will include the date of the last annual update of our brochure.
3. Table of Contents
Item No. :
1 Cover Page
2 Material Changes
3 Table of Contents
4 Advisory Business
5 Fees and Compensation
6 Performance-Based Fees and Side-By-Side Management
7 Types of Clients
8 Methods of Analysis, Sources of Information and Investment Strategies, Types of Investments
9 Disciplinary Information
10 Other Financial Industry Activities or Affiliations
11 Code of Ethics, participation or interest in client transactions and personal trading.
12 Brokerage Practices
13 Review of Accounts
14 Client Referrals and other compensation
15 Custody
16 Investment Discretion
17 Voting Client Securities
18 Financial Information
19 Index
Philip von Gontard, CFA, LLC
9909 Clayton Rd, Suite 210, St. Louis, MO 63124 Phone: (314) 569-2677 Email: philip@phvgllc.com
SEC File number 801-67108
CRD Number: 127938
4. Advisory Business
Philip von Gontard, CFA, LLC is a Limited Liability Company organized under the laws of the State of Missouri.
The firm was founded in July 2003 by Principal & Managing Director, Philip von Gontard. The firm is 100%
employee owned and is registered with the SEC.
One hundred percent of Philip von Gontard, CFA’s business involves managing investment advisory accounts not
involving investment supervisory services. My services are not considered “Financial Planning.” Investment
advisory services are offered for a percentage of assets under management, as described in more detail below.
Each client portfolio is unique and the structure and advice is tailored to the individual needs of the client. Philip
von Gontard, CFA, LLC receives no financial incentive to purchase or sell any investment. The asset allocation
and investment choices are deemed appropriate if they fit the investment goals and risk profile as indicated by the
client. Clients may impose restrictions on investing in certain securities or types of securities at their discretion and
upon direction to the advisor.
Philip von Gontard, CFA, LLC provides investment advice and management to individuals along with related
trusts and retirement accounts. Investor funds are deposited in either a brokerage firm or a bank custodian
account. The firm does NOT take direct custody of any client assets. As of December 31, 2024, Philip von
Gontard, CFA, LLC had approximately $312 Million in Assets under Management (“AUM”).
As of December 31, 2024, 100% of client assets are managed on a discretionary basis, meaning that the client has
an understanding with Philip von Gontard CFA, and the firm are allowed to place trades on their behalf without
prior approval. Clients have the option of allowing this discretionary permission or requiring consent prior to
placing any trades and can change their direction at will upon notice to the firm.
5. Fees and Compensation
We offer our services on a negotiated fee-only basis. The typical management fee structure ranges from 0.35% to
0.65% depending of the size and structure of the relationship. Fees are billed quarterly, in arrears. The client may
authorize to have fees deducted directly from designated brokerage accounts or to receive an invoice by paper or
electronically.
The client is responsible for brokerage fees, custody fees, commissions and fund expenses associated with their
preferred custodian and/or mutual fund choice. Phillip von Gontard, CFA, LLC does NOT receive any shared
commissions or direct benefit from the costs associated with trading or holding any investment by any broker or
custodian. The firm, along with the client does have access to research provided by the respective brokerage or
mutual fund company and may use this information in the research and decision-making process. Clients have
the option to purchase investment products that the firm recommends through other unaffiliated brokers or
agents at their discretion.
NOTE: Investors considering mutual funds, exchange-traded funds or other third-party managed investments
should refer to each fund’s Offering Memorandum, Subscription Agreements, and other offering documents for
additional supplementary information regarding the funds as well as the fees and expenses charged by the funds.
6. Performance-Based Fees and Side-By-Side Management
Philip von Gontard, CFA, LLC does not charge separate performance-based fees.
7. Types of Clients
Philip von Gontard, CFA, LLC generally provides investment advice to private investors that include:
▪ Qualified Individuals
▪ Participant managed Pension and profit-sharing plans
▪ Trusts, estates, foundations/endowments, and other charitable organizations
Philip von Gontard, CFA, LLC generally requires a minimum of $500,000 for investment accounts; however the
Firm reserves the right to waive this minimum depending on the type of Investor.
Types of Investments
Philip von Gontard, CFA, LLC is authorized to enter into any type of investment transaction that it deems
appropriate for its investors, pursuant to the terms of the account agreement. Philip von Gontard, CFA, LLC
does not currently advise investors on any types of investments other than those identified below.
Currently, Philip von Gontard, CFA, LLC may offer investment advice on the following types of investments:
▪ Equity securities, including exchange-listed securities, securities traded over-the-counter and foreign issues
▪ Corporate & Municipal debt securities (other than commercial paper)
▪ United States government securities
Philip von Gontard, CFA, LLC trades and invests principally, but not solely, in debt and equity securities that are
traded in U.S. public markets. When deemed appropriate, Philip von Gontard, CFA, LLC also may invest in long
positions in options, bonds, convertible debt, preferred stock, notes, bills, warrants, futures, rights, derivatives,
non–U.S. currencies, restricted securities, fixed-income assets, and other securities or assets.
8. Methods of Analysis, Sources of Information and Investment Strategies, and security
analysis methods include:
▪ Fundamental analysis
▪ Technical analysis
▪ Cyclical analysis
The main sources of information Philip von Gontard, CFA, LLC uses include:
▪ Financial newspapers and magazines
▪
Inspections of corporate activities
▪ Research materials prepared by others
▪ Annual reports, prospectuses and filings with the U.S. Securities and Exchange Commission
▪ Company press releases
Investment strategies used to implement investment advice given to Clients may include:
▪ Long-term purchases (securities held at least a year)
▪ Short-term purchases (securities sold within a year)
▪ Trading (securities sold within 30 days)
Philip von Gontard, CFA, LLC’s Investment Strategies:
Philip von Gontard, CFA, LLC’s current investment universe consists of the global markets, including emerging,
frontier and developed markets. The firm may engage in long, short and other strategies in the above-mentioned
markets. Each strategy seeks to control various types of risk through the application of certain guidelines. These
limitations represent guidelines measured at the time of investment and, accordingly, each Portfolio may not be
within these limits at all times due to changes in the values of its investments and the underlying capital of the
Portfolio. In the event that the specific Portfolio exceeds a specified target, the Manager will seek to bring the
Portfolio back with the limitations within a reasonable time subject to market conditions. In addition, in some
portfolios, typically the Manager may exceed these guidelines if it believes conditions warrant, and certain guidelines
may be subject to change by the Manager immediately upon notice to Shareholders. The following are examples of
investment guidelines that seek to control risk within the various portfolios.
• Gross equity exposure will generally be limited to a percentage of overall capital;
• Gross corporate debt exposure will generally be limited to a percentage of overall capital;
• Net exposure to foreign currencies will generally be limited to a percentage of overall capital;
• Gross equity issuer concentration limit will be a specific percentage and debt issuer concentration limit will
be a certain percentage of overall capital.
These general risk guidelines, and/or any portion thereof, may be employed for one or more of the above-listed
portfolio products as relevant and necessary. Other additional risk guidelines may be developed and
implemented as necessary.
Note: All investments involve the risk of loss, including (among other things) loss of principal, a
reduction in earnings (including interest, dividends, and other distributions), and the loss of future
earnings. These risks include market risk, interest rate risk, issuer risk, and general economic risk.
Although we manage the assets in a manner consistent with risk tolerances, there can be no
guarantee that our efforts will be successful. The investor should be prepared to bear the risk of loss.
9. Disciplinary Information
We are required to disclose all material facts regarding any legal or disciplinary events that would be material to
your evaluation of our business or the integrity of our management. None of Philip von Gontard, CFA, LLC’s
owners and personnel have ever been the subject of any legal or disciplinary events.
10. Other Financial Industry Activities and Affiliations
Philip von Gontard, CFA, LLC is not registered and does not have an application pending as a securities broker-
dealer, futures commission merchant, commodity pool operator, or commodity trading advisor.
Philip von Gontard, CFA, LLC does not have arrangements that are material to its advisory business and its
Clients and investors with a related person who is a broker-dealer, investment company, other investment
advisers, financial planning firm, commodity pool operator, commodity trading adviser, futures commission
merchant, bank or thrift institution, mutual fund company, accounting firm, law firm, insurance company or
agency, pension consultant, real estate broker or dealer, or an entity that creates or packages limited liability
companies.
11. Code of Ethics, Participation or Interest in Client Transactions and Personnel Trading
Code of Ethics
We have adopted the CFA Institute’s Code of Ethics (“Code”) and Standards of Professional Conduct to
address the securities-related conduct of our employees and representatives. It is the policy of this firm to
establish such procedures and guidelines governing the conduct of its business to prevent actual or potential
conflicts of interest with its clients and to prevent violations of securities laws or other duties owed to clients.
In addition to the firm's fiduciary duty to its clients which requires each employee to act solely for the benefit of
the clients. It is in the best interests of Philip von Gontard, CFA, LLC to avoid potential conflicts of interest, or
even the appearance of such conflicts, in the conduct of our officers and employees.
While it is impossible to define all situations which might pose a risk of securities laws violations or create conflicts,
this Code is designed to address those circumstances where such concerns are most likely to arise. By complying
with the guidelines below, the firm's employees can minimize their and the firm's potential exposure to violations
of securities laws, prevent fraudulent activity and reinforce fiduciary principles.
Failure to comply with the provisions of this Code is a ground for disciplinary action, including discharge, by the
firm. Adherence to the Code is considered a basic condition of employment with the firm. If any employee has any
doubt as to the propriety of any activity, they are instructed to consult with the firm’s Chief Compliance Officer
(“CCO”), Philip von Gontard.
A copy of this Code and any amendments will be provided to each supervised person (as defined in the Investment
Advisers Act of 1940) and employee of Philip von Gontard, CFA, LLC. Each person must acknowledge in writing
the receipt of these copies. A “supervised person” means any partner, Officer, director (or other person occupying
a similar status or performing similar functions), or employee of an investment adviser, or other person who
provides investment advice on behalf of the investment adviser and is subject to the supervision and control of the
investment adviser received the materials. Quarterly, each supervised person/employee must certify that he or she
complied with the Code of Ethics during that period. Clients and prospective Clients may obtain a copy of Philip
von Gontard, CFA, LLC’s Code of Ethics by contacting Philip von Gontard at philip@phvgllc.com.
Other Conflicts of Interest
Directors, officers and employees have a duty to act in the best interests of the Company and its shareholders at
all times. As part of this duty, directors, officers and employees are prohibited from engaging in any transaction
which involves an improper conflict of interest.
A “conflict of interest” exists when a person’s private interests interfere in any way with the interests of the
Company. A conflict situation can arise when a director, officer or employee takes actions or has interests that may
make it difficult to perform his or her Company work objectively and effectively. Conflicts of interest may also
arise when a director, officer or employee, or members of his or her family, receives improper personal benefits as
a result of his or her position in the Company. Loans to, or guarantees of obligations of, employees and their
family members may create conflicts of interest.
It is almost always a conflict of interest for a Company employee to work simultaneously for a competitor,
customer or supplier. Employees are not allowed to work for a competitor as a consultant or board member.
The firm’s policy is to avoid any direct or indirect business connection with our customers, suppliers or
competitors, except on our behalf.
Conflicts of interest are prohibited as a matter of Company policy, unless they have been approved by the
Company. Wherever a conflict of interest arises, the person involved must promptly disclose the
circumstances of the conflict to the Chief Compliance Officer.
Personal Trading
The SEC has a clear and concise policy prohibiting employees or persons with access to nonpublic information
regarding clients’ purchase or sale of securities, or is involved in making securities recommendation to clients or
who has access to such recommendation that are nonpublic. The primary and commendable purpose of this
policy is to prevent an employee from profiting from the advance knowledge of a potentially market moving trade
in a clients account, and by making pre-emptive trades in a personal or related account or one with a “beneficial
interest”.
Full Disclosure: ALL CLIENTS SHOULD BE AWARE that Philip von Gontard, the Principal owner, managing
member and sole employee of Philip von Gontard, CFA, LLC may indeed hold, buy, sell and trade securities in
personal and related account that it also recommends to Clients. However, any holdings or transactions shall be
limited to publicly traded securities with sufficient trading volume and significant capitalization, such that any
transaction shall not represent an event of any size that would or could affect the market price in a way that would
either benefit the owner or detriment the client. The firm strongly believes in a high quality long term strategy for
its clients and practices the same strategy for its own personal accounts.
Client Priority: The firm shall obligate itself to avoid any such trading conflicts by transacting in the client accounts
best interest prior to or at the same time of the owners personal, related or beneficial interest accounts.
Reporting Requirements
Philip von Gontard, CFA, LLC requires that a record of all Personal Securities Transactions made by access persons
be made and kept available for inspection, and that these records be maintained on a monthly basis. To comply with
this policy, every access person and members of his or her immediate family must arrange for the Compliance Staff
to receive from any broker, dealer, or bank that executes any Personal Securities Transaction, duplicate copies of
statements for EACH brokerage account in which such access person or such immediate family member has a
beneficial interest. Each month, the Compliance Staff will review the brokerage statements, together with the log of
transactions in all client accounts and will discuss any apparent issues first with the access person. In addition access
persons are required to present an Initial Statements of Holdings (upon first joining the company) and Annual
Statements of holdings, as required by rule 17j-1.
12. Brokerage Practices
Philip von Gontard, CFA, LLC currently maintains an institutional relationship with nationally recognized
brokerage firm Charles Schwab & Co. Inc. and the majority of the firm’s client accounts are custodied with this
firm. However, the firm receives no direct benefit, fees or compensation from any broker. Therefore, clients are
free to select, custody, direct transactions and negotiate fees with any broker-dealer of their choice.
If directed by the client, Philip von Gontard, CFA, LLC may trade from Counter-Parties or Directed Brokers.
While most clients shall choose reputable firms, it should be noted that Philip von Gontard, CFA LLC may not be
able to achieve the most favorable execution through these transactions. These directed brokerage transactions
may cost clients more money in the form of higher commissions or less favorable prices than may be achieved
through the aggregation of orders from other sources. Certain brokers benefit from directed trades, wherein pre-
agreed commission schedules within market norms are followed in order to compensate them. In general, Directed
Brokers may provide the following additional services that include (but are not limited to):
- Quality research information;
- culled company financial data;
- arrangement of meetings with companies in-country;
- arrangement of group meetings with companies at regional events;
- additional information and data as may be requested;
13. Review of Accounts
Philip von Gontard, CFA, LLC applies the following procedures for, and the individuals indicated are
involved in, the Firm’s account reviews.
Philip von Gontard, CFA, LLC’s Chief Investment Officer reviews all accounts on an ongoing basis. The reviews
focus on consistency of portfolio investments with objectives and risk tolerances. Asset allocation, cash
management, market prospects and individual issue prospects are considered. Account reviews may also be
triggered by potential change, including changes in general economic and market conditions, analyst reports,
company news and interest rate movement. Adjustments are made as necessary.
Clients may receive the following reports:
Quarterly: Letter to investors stating performance for the quarter and investment outlook
Investors also receive monthly and/or quarterly account statements listing the value of their investments directly
from their respective custody broker. Taxable accounts receive an annual tax summary from their broker. In
addition, due to legal and/or regulatory constraints that must be followed by some of the firm’s investors and/or
the specific needs and requests by certain investors, the firm may at its discretion agree to provide certain
investors more frequent reports and/or certain other reports than those described above.
14. Client Referrals and Other Compensation
Philip von Gontard, CFA, LLC does not receive any economic benefit from non-clients in connection with giving
advice to clients.
Philip von Gontard, CFA, LLC does not have introducer (solicitor) arrangements with certain individuals and
entities.
15. Custody
Several of the Firms’ clients have entered into Standing Letters of Authorization (SLOAs) with their respective
custodians which permit the firm, at the client’s direction, to instruct the custodian to disburse funds or assets
from a clients account. Common examples might include when a client instructs funds to be transferred from an
individually titled investment account to a jointly titled checking account. Or when Joe Smith, Trustee of the Joe
Smith Revocable Trust, instructs the firm to transfer funds to Joe Smith’s checking account. These are technically
considered third party transfers and violations of the Custody Rule. The firm has requested No-Action letter status
regarding these arrangements as they meet the following circumstances:
1. The client provides an instruction to the qualified custodian, in writing, that includes the client’s signature, the third party’s
name, and either the third party’s address or the third party’s account number at a custodian to which the transfer should be
directed.
2. The client authorizes the investment adviser, in writing, either on the qualified custodian’s form or separately, to direct
transfers to the third party either on a specified schedule or from time to time.
3. The client’s qualified custodian performs appropriate verification of the instruction, such as a signature review or other
method to verify the client’s authorization, and provides a transfer of funds notice to the client promptly after each transfer.
4. The client has the ability to terminate or change the instruction to the client’s qualified custodian.
5. The investment adviser has no authority or ability to designate or change the identity of the third party, the address, or any
other information about the third party contained in the client’s instruction.
6. The investment adviser maintains records showing that the third party is not a related party of the investment adviser or
located at the same address as the investment adviser.
7. The client’s qualified custodian sends the client, in writing, an initial notice confirming the instruction and an annual notice
reconfirming the instruction.”
The firm will review these arrangements on an annual basis to confirm that the client continues to authorize these
transactions. Other than these client directed and documented exceptions, Philip von Gontard, CFA, LLC does
not maintain direct custody or possession of any of its client’s funds or securities. Philip von Gontard, CFA, LLC
will ensure that information on all trades executed on behalf of the clients is delivered to the corresponding
Custodians. Monthly holding reconciliations are conducted between the Custodian’s records and Philip von
Gontard, CFA, LLC.
Philip von Gontard, CFA, LLC does not physically hold or custody any cash or securities. All assets are held at the
designated broker–dealer or other custodian. In addition to regular holdings statements received from Philip von
Gontard, CFA, LLC, the client will receive separate account statements from the broker-dealer, bank or other
custodian. It is strongly recommended that clients review and compare these statements to confirm that they agree.
16. Investment Discretion
The manner in which Philip von Gontard, CFA, LLC exercises its investment discretion and Philip von Gontard,
CFA, LLC’ brokerage practices are described in more detail below. The most important and basic principle by
which we operate in all aspects of our business is equal and fair treatment between all of our clients and their
portfolios. Specifically this principle is never to be influenced by any consideration for differences in fee
arrangements, size of account, length of a relationship, potential for additional or new business, etc. It is
recognized that we may manage accounts where there is significant potential for common ownership of individual
credits and securities in these portfolios.
It is also recognized that while (ii) above is true, no single portfolio is necessarily exactly the same as another. This
applies both in the static sense of the overall standing risk-return profile that has been agreed with the client (this is
not solely a quantitative function of the prospectus limits but is also influenced by what has been agreed orally and
in writing on a qualitative basis) and in the dynamic sense such as cash inflows and outflows that are different for
any one portfolio at any one particular time. The firm maintains and adheres to the investment parameters and
compliance requirements for each account.
For certain of its accounts, Philip von Gontard, CFA, LLC has authority to determine the following
without obtaining specific Client consent:
Securities to be bought or sold
Amount of the securities to be bought or sold
Investment discretion is typically defined in detail in the specific investment advisory contract with each
particular client and the prospectus for each Fund.
17. Voting Client Securities
It is Philip von Gontard, CFA, LLC’s duty to monitor corporate actions and vote its clients’ proxies for most of its
clients. Philip von Gontard, CFA, LLC’s policy is to always vote a proxy in the best interest of the client. Should
Philip von Gontard, CFA, LLC find itself in conflict of interest with its client on a proxy matter, Philip von Gontard,
CFA, LLC will disclose the conflict in writing to the client and propose the vote it intends to cast. The client must
consent in writing to the proposed vote. If the client objects, it must instruct Philip von Gontard, CFA, LLC as to
the vote to be case. Philip von Gontard, CFA, LLC will follow that instruction.
As part of its record keeping requirements, Philip von Gontard, CFA, LLC will retain copies of its voting policies
and any amendments thereto. Philip von Gontard, CFA, LLC maintains (i) all proxy statements received regarding
the client’s securities, (ii) an electronic “Proxy Voting” log and hard copies and/or other records reflecting votes cast
on behalf of the client (iii) copies of communications with the client disclosing a conflict of interest and the client’s
response (iv) records of the client’s request for proxy voting information, and (v) any documents prepared or used
by the adviser that were material to making a decision on how a vote should be cast.
For certain clients and accounts, the right to vote Proxy’s is reserved solely for the client. Philip von Gontard, CFA,
LLC is typically provided with details of such proxy votes upon request.
Philip von Gontard, CFA, LLC will maintain hard copy folders of all proxy information received and the
Compliance Associate/CCO will review the log on a regular basis to ensure that any and all proxies are voted in
accordance with these policies and procedures. Clients may obtain a copy of Philip von Gontard, CFA, LLC’s
voting policies and procedures upon request to Philip von Gontard at philip@phvgllc.com.
18. Financial Information
We are required to provide you with certain financial information or disclosures about our financial condition.
We have no financial commitment that impairs our ability to meet contractual and fiduciary commitments to
you and we have not been the subject of a bankruptcy proceeding. We do not require or solicit pre-payment of
any type of client fees in advance. The advisory contract may be terminated at any time by either the client or
Philip von Gontard, CFA LLC upon written notice to the other party, effective upon receipt.