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Part 2A of Form ADV: Firm Brochure
Item 1 Cover Page
Phoenix Wealth Advisors, Inc.
100 Europa Dr, Ste 390
Chapel Hill, NC 27517
(919) 929-4448
www.pfinx.com
February 2026
This Brochure provides information about the qualifications and business practices of Phoenix Wealth Advisors,
Inc. If you have any questions about the contents of this Brochure, please contact us at (919) 929-4448 or
Mac@phoenixwealthadvisors.com. The information in this Brochure has not been approved or verified by the
United States Securities and Exchange Commission or by any state securities authority. Phoenix Wealth Advisors,
Inc.’s IARD firm number is 118412.
Phoenix Wealth Advisors, Inc. is a registered investment adviser. Our registration as an investment adviser does
not imply any level of skill or training. Additional information about Phoenix Wealth Advisors, Inc. also is available
on the SEC’s website at www.adviserinfo.sec.gov.
Item 2 Material Changes
This section describes the material changes to Phoenix Wealth Advisors, Inc. (“Phoenix”)’s Firm Brochure since
its last annual amendment on March 2025. There are no material changes at this time.
However, we have made other changes, some of which may clarify or enhance existing disclosures, but we do not
consider these other changes to be material.
Phoenix may, at any time, update this Brochure. Any material changes will either be sent to you as a summary of
those changes or, depending on the extent of these changes, you will receive the entire updated Brochure.
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Item 3 Table of Contents
Item 1 Cover Page ......................................................................................................................... 1
Item 2 Material Changes ................................................................................................................ 2
Item 3 Table of Contents ................................................................................................................ 3
Item 4 Advisory Business .............................................................................................................. 4
Item 5 Fees and Compensation ....................................................................................................... 7
Item 6 Performance-Based Fees and Side-By-Side Management .................................................... 10
Item 7 Types of Clients ................................................................................................................ 11
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss .............................................. 12
Item 9 Disciplinary Information ................................................................................................... 15
Item 10 Other Financial Industry Activities and Affiliations ............................................................. 16
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ............ 17
Item 12 Brokerage Practices ........................................................................................................... 18
Item 13 Review of Accounts .......................................................................................................... 20
Item 14 Client Referrals and Other Compensation ........................................................................... 21
Item 15 Custody ............................................................................................................................ 22
Item 16 Investment Discretion ....................................................................................................... 23
Item 17 Voting Client Securities..................................................................................................... 24
Item 18 Financial Information ........................................................................................................ 25
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Item 4 Advisory Business
Phoenix Wealth Advisors, Inc. (“Phoenix” or “Adviser”), owned by Georgios Livanos and Mark Rhoades, has been
an investment adviser registered with the Securities and Exchange Commission since 2001. Phoenix focuses on
providing sophisticated financial planning and wealth management services to the exceptional people who make up
this community. From business executives and entrepreneurs to scientists and educators, we work with a broad range
of clients and meet a wide variety of needs. Drawing on more than a century of financial education and industry
experience, our team will work with you to define your financial goals, establish the degree of risk you are comfortable
with and tailor a wealth strategy designed to achieve lasting well-being.
Advice is tailored to the individual client’s needs through interviews with clients, the collection of important
information, and detailed financial planning, as applicable. Clients may be able to impose reasonable restrictions on
their accounts. Reasonable restrictions may include the designation of particular securities or types of securities that
should not be purchased in their account (i.e., Company XYZ or companies involved in a particular industry, etc.), or
should be sold if held in their account. However, in some cases where investment discretion has been delegated to a
third-party manager, that manager may determine that the implementation of such a restriction may be impractical. In
the event that happens, the client will be notified promptly.
As of December 31, 2025, Phoenix had the following in assets under management (rounded):
Discretionary
Non-Discretionary
Total
Accounts: 1,577
Accounts: 16
Accounts: 1,593
Assets: $ 609,735,521
Assets: $ 31,680,782
Assets: $ 641,416,303
Financial Planning Services
Phoenix offers a range of financial planning advisory services to its clients. Such services may include a review of
all aspects of an individual’s current financial situation, with emphasis on:
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Income tax planning,
• Estate tax planning,
•
Insurance planning,
•
Investment planning,
• Retirement planning, and
• Capital needs planning.
To the extent other services are needed, the Adviser will assist the individual in those areas in which it is competent
to give advice.
The process generally begins with an introductory meeting with the Investment Advisory Representative (“IAR”) to
discuss the scope of the plan and principal financial objectives of the client. At the client’s request and after a contract
has been completed, the IAR would then receive from the client all necessary financial information.
Additional information may be requested before the presentation of the plan. During these initial meetings, the IAR
will ask the client about his/her risk background and past investment experience.
The written financial plan will present the client’s financial strengths and weaknesses. General areas reviewed may
include tax and cash flow planning, retirement planning, debt reduction strategies, educational funding requirements,
estate analysis, and alternative investment patterns for either increased return or risk adjustment dependent on the
client’s age, assets, and current earned income. Phoenix uses Goal Planning and Monitoring software to create its
financial plans. In addition, the IAR may be asked to furnish analysis for closely held small business owners. The plan
should enable the client to determine financial goals and objectives, both long- and short-term.
As a follow-up service, Phoenix will, at the client’s request, assist the client in implementing the recommendations,
including referral to other practicing professionals (such as attorneys and accountants) whose services may be
required.
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The client may utilize Phoenix for a single consultation or on a continuous basis at periodic intervals. The client is
under no obligation to implement the plan through Phoenix. The plan is the basic instrument for Phoenix to know the
client and serves as a guideline for offering investment supervisory services.
Retirement Plan Services
In addition to providing individual financial planning and investment advisory consulting services to individuals and
corporations, we may also provide advice and consultation to retirement plan sponsors and pension plans. Services
rendered may include, but are not necessarily limited to, the development of a documented investment process, asset
allocation, research and investment recommendations, plan participant education, investment or investment manager
performance monitoring, and guidance to the plan sponsors on its fiduciary obligations to plan participants. In
providing these services, we may act as a fiduciary as defined under Section 3(21)(A)(ii) of ERISA but will serve in
such capacity only with respect to the provision of ERISA-defined investment advice.
Establishing a sound fiduciary governance process is vital to good decision-making and to ensuring that prudent
procedural steps are followed in making investment decisions. Phoenix will provide Retirement Plan consulting
services to Plans and Plan Fiduciaries as described below. The particular services provided will be detailed in the
consulting agreement. The appropriate Plan Fiduciary(ies) designated in the Plan documents (e.g., the Plan sponsor
or named fiduciary) will (i) make the decision to retain our firm; (ii) agree to the scope of the services that we will
provide; and (iii) make the ultimate decision as to accepting any of the recommendations that we may provide. The
Plan Fiduciaries are free to seek independent advice about the appropriateness of any recommended services for the
Plan. Retirement Plan consulting services may be offered individually or as part of a comprehensive suite of services.
The Employee Retirement Income Security Act of 1974 (“ERISA”) sets forth rules under which Plan Fiduciaries may
retain investment advisers for various types of services with respect to Plan assets. For certain services, Phoenix will
be considered a fiduciary under ERISA. For example, Phoenix will act as an ERISA § 3(21) fiduciary when providing
non-discretionary investment advice to the Plan Fiduciaries by recommending a suite of investments as choices among
which Plan Participants may select.
Asset Management Services
Your IAR works with you to determine the appropriate investment objectives based on the information you provide
initially, and periodically thereafter. With this information, you and your IAR may select one of the following
programs. If you wish to impose or modify an existing investment restriction, you may do so at any time by discussing
this with your IAR.
Your IAR may act as an investment manager within certain investment programs or may recommend other affiliated
or non-affiliated asset managers. For more information regarding methods of analysis, investment strategies, and risk
of loss, please reference Item 8 Methods of Analysis, Investment Strategies and Risk of Loss later in this brochure.
Ambassador
The Ambassador program is a wrap fee investment advisory account offered by Phoenix and administered by
Raymond James & Associates, Inc. (“RJA”), as custodian and sponsor, a member of the NYSE/SIPC, in which you
are provided with ongoing investment advice and monitoring of securities holdings. Your IAR will manage your
account on a discretionary or non-discretionary basis according to your objective. Ambassador offers you the ability
to pay an asset-based advisory fee which includes transaction costs within the advisory fee in lieu of a commission
for each investment transaction within the account. Phoenix receives a portion of the fee.
Dividend Strategy
Within the Ambassador Program, we offer an equity income Dividend Strategy Portfolio that integrates the strategy a
of third-party money manager with our own input with regard to individual security concentration levels or additional
holdings. In this strategy, we will identify a third-party manager whose strategy we believe in, and we will mirror
most of their trades. However, we will use our own research to enhance the strategy’s trades and holdings when we
feel it is advantageous to the overall goal of the strategy. Changes to the third-party manager’s strategy can include
concentration levels, different securities in the same industry, or an eliminate of securities in a particular industry, as
we deem in the best interest of our clients, but in line with the overall strategy.
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Multi-Cap Growth Strategy
We also offer a Multi-Cap Growth Strategy that integrates the holdings from an exchange-traded fund (ETF) with a
similar strategy with our own input with regard to individual security holdings and mutual funds we believe will
enhance the strategy. In this strategy we use approximately 30% of the securities from the ETF that is in-line with our
own research and combine them with mutual funds of our choosing to create a portfolio for this strategy. Similar to
our Dividend Strategy, while we will use the holdings of a publicly traded ETF as our core holdings, we will manage
concentrate levels and use other mutual funds or individual securities as we deem appropriate.
Non-Discretionary Asset Management Services
Phoenix offers non-discretionary asset management services whereby Phoenix will provide, upon the Client’s express
request, information on specific investments and, at the Client’s request, for arranging or effecting the purchase or
sale of such investments via RJA. Under Phoenix’s non-discretionary asset management services, the Client is
responsible for requesting information from Phoenix and must direct Phoenix take action on any investment decisions.
Other Advisory Services
The IAR offers a full range of advisory services not directly related to investments. These services include individual
financial planning (discussed above), pension plan design and consultation, pension plan participant advisory services,
small business financial planning, and seminars for investors.
Phoenix offers pension planning and plan implementation services to small and medium-sized businesses. Service
will address the need of a company to install a comprehensive retirement plan, provide an overview of the various
plan design characteristics, and implement the selection of an attorney to draft the pension trust document and the
selection of a third-party administrator. As mentioned above, Phoenix may provide 3(21) fiduciary services for
retirement plans for which is it compensated by the Plan Sponsor.
Important Note to Retirement Investors: When we (the firm and your financial professional) provide investment
advice to you regarding your retirement plan account or individual retirement account, we are fiduciaries within the
meaning of Title I of the Employee Retirement Income Security Act of 1974, as amended (“ERISA”) and/or the
Internal Revenue Code, as amended (“IRC”), as applicable, which are laws governing retirement accounts. The way
we make money creates some conflicts with your interests, so we operate under a special rule that requires us to act
in your best interest and not put our interest ahead of yours.
We have a conflict of interest with you when we recommend a rollover / transfer of retirement assets and receive more
compensation as a result. We mitigate this conflict of interest by providing you with relevant information, reviewing
that information with you, answering your questions, and recommending only alternatives that we believe are in your
best interest. We have provided you with other required disclosures, along with your account terms and conditions
and/or advisory agreement that describe the specific services we will perform and/or terms and conditions of our
relationship with you. This is important information so please read it carefully.
If we provide you, as a plan participant, with individualized investment advice for your ERISA or non-ERISA plan
assets, such as 401(k)s and 403(b)s, our advice is limited to the investment options approved by the plan. Because of
this, our advisory services are limited to those available investment options and your retirement account will be
reviewed by us at least quarterly and, when deemed necessary, your financial professional will advise on allocation
changes or rebalancing strategies.
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Item 5 Fees and Compensation
Generally, Phoenix’ fees are negotiable on a client-by-client, account-by-account basis, subject to applicable
maximum fees as outlined in this Brochure. Each client will be required to enter into a written agreement with
Phoenix that details the services to be provided and fee schedule. The agreement may be amended, from time to
time, in accordance with the terms of the client and custodial agreements.
Phoenix’s IARs price advisory services on various objective and subjective factors. As a result, Phoenix’s clients
will pay diverse fees and costs based upon, among other things, the complexity of the engagement, type of
service(s), investment products used, investment program and strategies employed, and other third-party-specific
costs. Clients may inquire at any time with their IAR as to client-specific fees and costs. The information
contained in this Brochure cannot disclose every possible fee, expense and cost that a client may incur and is not
intended to be an exhaustive list. Rather, this section provides a description of the most commonly incurred fees,
expenses and costs associated with the products and services available through Phoenix.
Phoenix and your IAR are compensated in several ways, as described in this Brochure. Clients should be aware
that the receipt of economic and/or other benefits by Phoenix and its IARs creates a conflict of interest and may
influence Phoenix’s choices for and your IAR’s recommendations of investments, services and third-party parties.
Therefore, it is important that you understand how Phoenix and your IAR are compensated, as well as the other
costs and conflicts of interest associated with the investments and services provided to you through Phoenix and its
IARs.
For example, your IAR may earn fees on an account managed under a written agreement through Phoenix and, if
applicable, in the capacity as a registered representative with Raymond James Financial Services, Inc. (“RJFS”), a
member FINRA/SIPC, earn transaction-based compensation or commissions on brokerage services at RJFS or
insurance services through an insurance agency. If your IAR serves in multiple capacities, a conflict of interest
exists because your IAR has an incentive to recommend investment products or services that create the greatest
compensation for your IAR. In addition to disclosing these conflicts of interest, Phoenix has created and
implemented a compliance and supervisory program to mitigate such conflicts through the oversight of client
accounts and investment advisory activities. Phoenix mitigates these conflicts of interest, in part, by endeavoring
to act in each client’s best interest and through the adoption and implementation of a Code of Ethic and other
policies and procedures. See Item 11 for additional information. To determine whether your IAR earns
compensation in multiple capacities, review your IAR’s Form ADV 2B Brochure Supplement. If a client has not
received a copy of that document, the client should contact the Firm, using the information on the cover page of
this Brochure.
Financial Planning Fees:
Fees charged for the full financial planning service are dependent upon the time required and complexity of the
plan. The fees are payable as follows: hourly rates for plan development or consultation are $350 per hour, fixed
fees for plans will run between $1,150 and $4,200 depending on the complexity and comprehensiveness of the plan.
Compensation is payable when services are rendered. A client may be asked for a deposit of $400 fee as a retainer
at the time a financial planning contract is signed. Either the client or Phoenix may terminate the engagement at
any time with written notice. Specific services and amount of fees are described in the financial planning agreement.
A client may terminate a financial planning agreement without penalty within five (5) business days from the
contract date. Otherwise, either party may terminate upon written notification to the other party. A financial
planning agreement automatically terminates once the services have been rendered and payment for such services
is received by Phoenix. If the financial planning agreement is terminated before completion of services, any
unearned fees will be refunded to the client.
Retirement Plan Fees:
Retirement plan services are negotiable on an hourly, flat fee or asset-based basis. The level of service and
frequency of meetings impact the retirement plan service fees charged to the client. Typically, most fees for
retirement plan services are asset-based and range from 0.25% - 0.75% of assets under management, annually.
Asset-based fees may be charged quarterly or monthly, in arrears or advanced, as negotiated with the client and as
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specified in the written agreement. On occasion, Phoenix may enter into an hourly or flat fee arrangement with
smaller entities that require an “as-needed” approach to retirement plan services.
A client may terminate a retirement plan services agreement without penalty within five (5) business days from the
contract date. Otherwise, either party may terminate upon providing ten (10) days written notification to the other
party. Any unearned, but collected fees will be pro-rated and refunded to the client or, if applicable, any fees for
services completed, but not yet billed will be pro-rated until the effective date of the termination, billed to and owed
by the client.
Asset Management Fees:
Ambassador. Most clients are assessed an all-inclusive wrap fee, as follows:
Account Value Annual Fee
≤ $1,000,000 1.25%
> $1,000,000 1.00%
Phoenix, at its sole discretion, also offers a reduced all-inclusive wrap fee, as follows:
Client Type Annual Fee
Active employee and partner/spouse, children, and parents residing in the home: 0.15%
Former employee and partner/spouse and children: 0.30%
Non-profits, corporations, and non-immediate family of employees (active and former): 0.50%
The annual asset-based fee is paid quarterly in advance. Specifically, the annual fee is calculated by taking the
annual percentage (%), divided by the number of days in the calendar year (i.e., 365 or 366 for leap years), then
multiplying the quotient by the number of days in the billable calendar quarter (i.e., 90, 91 or 92 depending on the
quarter and year), and multiplying that quotient by the billable account value ($). The sum (i.e., quarterly advisory
fee) is the amount that is directly debited from the client’s account, unless otherwise agreed to in writing, and
reflected on the custodial account statement in January, April, July and October.
When an account is opened, the asset-based fee is billed for the remainder of the current billing period and is based
on the initial contribution. There may be times when the valuation used to calculate fees differs from the market
valuations provided in the custodian statement due to timing of corporate actions, accrued interest, and trade
settlements. If cash or securities, or a combination thereof, amounting to at least $100,000 are deposited to or
withdrawn from your account on an individual business day in the first two months of the quarter, RJA will: (i)
assess asset-based fees based on the value of the assets on the date of deposit for the pro rata number of days
remaining in the quarter, or (ii) refund prepaid asset-based fees based on the value of the assets on the date of
withdrawal for the pro rata number of days remaining in the quarter. No additional asset-based fees or adjustments
to previously assessed asset-based fees will be made in connection with deposits or withdrawals that occur during
the last month of the quarter unless requested by you.
You authorize and direct RJA as Custodian to deduct asset-based fees from your account. You further authorize
and direct the Custodian to send a quarterly statement to you which shows all amounts disbursed from your account,
including fees paid to Phoenix. You understand that you will be provided with a custodial statement, at least
quarterly, showing all amounts disbursed from your account, including the amount of the asset-based fee, the
Account Value of the assets on which the fee was based, and the manner in which the fee was calculated.
Asset management services may be terminated via notice at any time by the client. Following the receipt of a notice
of termination, the advisory account will automatically be moved to a retail, brokerage account with RJFS and the
client will be issued a prorated refund of paid advisory fees, based upon the number of days from the termination
date through the end of the then-current fee period. A refund, if any, is paid the month following the termination
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date. Phoenix and your IAR will no longer be obligated to provide on-going advice and any trading will be done at
your request (non-discretionary) and subject to retail commissions on a trade-by-trade basis.
Non-Discretionary: Non-discretionary accounts are charged 1.00% of principal per transaction.
Other Costs and Expenses
In addition to Phoenix’ asset management fees, all clients will incur underlying investment expenses and, depending
upon the investments, services, and negotiated agreement, will also incur custody fees and other expenses.
Mutual funds and/or exchange traded funds (“ETFs”) pass along costs to investors by imposing fees and expenses,
such as shareholder fees, operating expenses and/or transaction costs. These costs reduce the returns on mutual
funds and ETFs. Additionally, mutual funds and ETFs have different share classes with different fee structures and
costs. Some share classes of a fund charge higher internal expenses, whereas other share classes of a fund charge
lower internal expenses. Some share classes incur a ticket charge (commonly described as TF shares). Other share
classes incur no ticket charges (commonly described as NTF shares), but usually have higher underlying costs, and
the associated costs would ultimately be incurred by the client. While Phoenix strives to utilize the lowest cost
share class available through its custodians, there may be other less costly share classes offered by a fund that are
1) not available on the custodial platform, and/or 2) subject to other conditions or restrictions that make utilizing
such share class unreasonable, costly or prohibitive. Therefore, clients should fully understand the costs incurred
through these investments, as fully described in the mutual fund or ETF prospectus that is available upon request
from your IAR, and fully discuss these underlying investment costs with your IAR. NOTE: For advisory accounts,
mutual fund 12b-1 fees are automatically credited back, by the custodian, to the applicable client’s account on a
quarterly basis.
Other expenses, such as account maintenance fees, retirement account maintenance fees, processing fees, and
service fees, are client-specific, detailed in the client’s custodial agreement(s) or client’s custodial quarterly
statements and paid to the custodian. For example, RJA charges an annual retirement account fee ranging from $75
- $150, based on the assets in an account. You can receive a $25 account fee credit when you choose online
document delivery and meet eligibility requirements. This annual retirement account fee is waived for clients with
eligible assets totaling $500,000 or greater and for fee-based managed and advisory accounts. Custodial expenses
may be waived, in whole or in part, by the custodian based on level of assets maintained with the custodian, or
other factors and/or conditions, at the custodian’s sole discretion. Such expenses may be higher or lower than those
required by other custodians. For additional
information regarding RJA’s custodial charges, visit
https://www.raymondjames.com/client-resources/client-account-fees-and-charges or contact your IAR.
Fees are calculated as described above and not charged on the basis of a share of capital gains upon or capital
appreciation of the funds or any portion of the funds of an advisory client.
Item 12 further describes the factors that Phoenix considers in selecting or recommending broker-dealers for client
transactions and determining the reasonableness of their compensation (e.g., commissions).
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Item 6 Performance-Based Fees and Side-By-Side Management
Phoenix does not charge performance-based fees (fees based on a share of capital gains or capital appreciation of
the assets of a client) or utilize side-by-side management. The only fees charged to Client are noted in Item 5 Fees
and Compensation, as applicable.
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Item 7 Types of Clients
Presently, Phoenix focuses on providing services mainly to the following types of Clients:
Individuals including high net worth individuals
•
• Retirement plans
• Trusts
• Estates
• Corporations
The Adviser may require a minimum aggregate account balance of $500,000 for account relationships at its sole
discretion.
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Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
Phoenix uses the following methods of analysis in its client accounts:
• Fundamental
• Charting
• Technical
• Cyclical
Fundamental analysis and charting deal with the examination of all the material factors of the security, the company,
industry in which the company operates, and the economy while technical analysis and cycles deal with the
examination of the supply and demand of the securities as evidenced by market activity.
The potential risks of using Fundamental/Charting are that the IAR is utilizing historical information, which may
not predict the future outcome of a security. The potential risks of using Technical/Cyclical are the quality of the
information being utilized to support the analysis and no expectation of a change to a cycle.
The Adviser receives research from a variety of sources, including RJA and sources available for public viewing
such as:
• Financial newspapers and magazines,
• Research materials prepared by others,
• Corporate rating services,
• Annual reports, prospectuses, filings with the Securities Exchange Commission, and
• Company press releases.
Investment Strategies
The Adviser typically employs the following types of investment strategies:
• Long term purchases (held for more than a year)
• Short term purchases (held for less than a year)
Each investment strategy may entail unique risks including the possibility of incurring a loss. In a long-term
investment strategy, returns may be adversely affected by market downturns or inflation. A short-term investment
strategy is susceptible to current market volatility.
Risk of Loss
Investment activities involve a significant degree of risk. The performance of any investment is subject to numerous
factors which are neither within the control of, nor predictable by Phoenix. Such factors include a wide range of
economic, political, competitive, technological and other conditions (including acts of terrorism and war or
regional/global pandemic) that affect investments in general or in specific industries or companies. The investment
decisions made, and the actions taken in managing client assets will be subject to various market, liquidity,
currency, economic, political and other risks. Investing in securities involves a risk of loss that clients should be
prepared to bear. The investment performance and the success of any investment strategy or particular investment
can never be predicted or guaranteed, and the value of a client’s investments will fluctuate due to market conditions
and other factors. Investments may lose value and past performance is not indicative of future results.
The information contained in this Brochure cannot disclose every potential risk associated with an investment
strategy, nor all of the risks applicable to a particular manager, security or investment. Risks vary by client
according to their investment objectives, guidelines, liquidity needs or risk tolerances and not every strategy or
portfolio will be exposed to each of the risks described in this Brochure. This list is not intended to be exhaustive
of all of the risks associated with investing in strategies or securities that are utilized or recommended by Phoenix.
Rather, it is a general description of the nature and risks of the investment advisory services provided by Phoenix
and the related investments.
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A. GENERAL RISKS
Asset Allocation: A portfolio that holds large cash positions may deviate from the stated benchmark and could
underperform as a result. Differences in the security holdings and weights of a portfolio versus the strategy
benchmark will result in disparities between a portfolio’s performance relative to its benchmark. A portfolio may
perform better or worse than a similarly managed account for various reasons including, but not limited to, the
frequency and timing of rebalancing and trading each portfolio and the size and number of positions in each
portfolio.
Market: Securities markets are volatile and investing in securities involves the risk of loss that clients should be
prepared to bear. The direction of the capital markets (e.g., stock, credit, interest rate, real estate, private equity,
volatility, etc.) are difficult to predict and are dependent upon changes in a number of factors, including, but not
limited to, interest rates, inflation, and a host of additional economic and political factors. There is always a risk
that the capital markets as a whole will decline, bringing down the value of individual securities regardless of their
fundamental characteristics. Market risk is also known as systematic risk or undiversifiable risk. This risk is both
unpredictable and impossible to completely eliminate.
Security Selection: The risk of choosing a security that underperforms the market for unanticipated reasons. There
can be no assurance that clients will ever come to realize the value of some of these investments, and that the
investment will ever increase in value. During this time, the client may have funds locked up in an underperforming
investment, which presents an opportunity cost for other investments.
B. INVESTMENT-SPECIFIC RISKS
Annuities: A variable annuity contract is subject to product terms and limitations and the claims-paying ability and
financial strength of the issuing insurance company. A variable annuity contract contains certain fees, restrictions
and risks; withdrawals may be subject to ordinary income taxes and, if made prior to age 59½, may be subject to a
10% federal tax penalty; and surrender charges may also apply. Additionally, the potential tax benefits of a variable
annuity contract are eliminated if the variable annuity contract is used to fund a qualified plan, such as a 401(k) or
IRA. An index annuity should not be compared to investing in the underlying asset, as the features and risks may
differ significantly. An indexed annuity contract contains certain fees, restrictions and risks, including market risks.
Investors should be aware of any attributes related to limits on the upside or downside potential of returns, risk
reduction strategies, early termination events, tax consequences, and market events that impact the indexed annuity,
including the potential for losses that may exceed the original investment amount.
Cash-Equivalents (Money Market Funds): Cash equivalents are short-term, highly-liquid investments, such as
money market funds (a type of mutual fund) and are subject to interest rate and issuer-specific changes. Interest
rate increases can cause the price of a money market security to decrease. Likewise, a decline in the credit quality
of an issuer can cause the price of a money market security to decrease. An investment in a money market fund is
neither insured nor guaranteed by the FDIC or any other government agency. Although money market funds seek
to preserve the value of your investment at one dollar per share, it is possible to lose money by investing in a money
market fund.
Equities (Stocks): Equity instruments are subject to equity market risk, which is the risk that common stock prices
will fluctuate over short or even extended periods. Equity securities generally have greater price volatility than
fixed income securities. The market price of equity securities may increase or decrease, sometimes rapidly or
unpredictably. Equity securities may decline in value due to factors affecting markets generally, particular
industries, sectors or geographic regions represented in those markets, or individual security concerns.
Exchange Traded Funds (“ETFs”): ETFs are, by definition, portfolios of securities, and although the risk
associated with investments in ETFs may be low relative to investments in securities of individual issuers, there
are events that can trigger sharp, and sometimes adverse, price movements in ETFs that are not related to
movements of the markets in general. These events include, but are not limited to, unanticipated dividends, changes
to regular dividend amounts, announcements of rights offerings and possible unexpected revisions to the net asset
values of the ETF.
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Fixed Income (Debt or Bonds): Debt securities are affected by changes in interest rates. When interest rates rise,
the value of debt securities are likely to decrease. Conversely, when interest rates fall, the values of debt securities
are likely to increase. The values of debt securities may also be affected by changes in the credit rating or financial
condition of the issuing entities.
Mutual Funds: The risks with mutual funds include the costs and expenses within the fund that can impact
performance, change of managers, and the fund straying from its objective (i.e., style drift). Mutual funds have
certain costs associated with underlying transactions, as well as operating costs such as marketing and distribution
expenses and underlying advisory fees. Mutual fund costs and expense vary from fund to fund and will impact a
mutual fund’s performance. Additionally, mutual funds typically have different share classes, as further discussed
below, that trade at different Net Asset Value (“NAV”) as determined at the daily market close and have different
fees and expenses.
Mutual Fund Share Classes: Mutual funds that offer different share classes are priced differently and have varying
levels of internal costs. For example, institutional share classes often have higher trading costs; however, the
internal costs of the fund are lower. Over a period of time, certain share classes will become more expensive if held
in an account for a long period of time. Additionally, even though multiple share classes may be available, a
custodian may only make available a limited number of share classes, or a custodian may not choose to offer the
least expensive share class that is available. Other custodians and investment advisers may offer the same mutual
fund or a different mutual fund share class at a lower overall cost to the investor.
C. OPERATIONAL AND THIRD-PARTY RISKS
Cybersecurity and Information Security: A portfolio is susceptible to operational and informational security risks
due to the increased use of the internet. In general, cyber incidents can result from deliberate attacks or unintentional
events. Cyberattacks include, but are not limited to, infection by computer viruses or other malicious software code,
gaining unauthorized access to systems, networks, or devices through “hacking” or other means for the purpose of
misappropriating assets or sensitive information, corrupting data, or causing operational disruption. Cybersecurity
failures or breaches of third-party service providers may cause disruptions at third-party service providers and
impact Phoenix’s business operations, potentially resulting in financial losses; the inability to transact business;
violations of applicable privacy and other laws, regulatory fines, or penalties; reputational damage; unanticipated
expenses or other compensation costs; and/or additional compliance costs. Phoenix has an established business
continuity and disaster recovery plan and related cybersecurity procedures designed to prevent or reduce the impact
of such risks; there are inherent limitations in such plans and systems due in part to the evolving nature of
technology and cyberattack tactics. Additionally, Phoenix employs reasonable security standards and safeguards to
protect clients’ personal information and prevent fraud. If you suspect fraudulent activity in your Phoenix
account(s), you should immediately contact the Firm using the information on the cover of this Brochure or
contact your account custodian using the information on the custodial statement.
Operational Risk: Portfolios are exposed to operational risk introduced through human intervention or the failure
of automated processes. Operational risks include, but are not limited to, reconciliation errors, trading the wrong
security, trading a security for an unintended portfolio or purchasing a security that a portfolio was intended to sell,
or vice versa.
Technology and Third-Party Vendors: Phoenix relies on third-party vendors and technology providers in order to
provide many of its services. Additionally, some of the technology used is provided by third-party vendors and is,
therefore, beyond Phoenix’s direct control. Phoenix seeks to ensure adequate backups of hardware, software,
telecommunications, internet-based platforms, and other electronic systems, through its vendor due diligence
procedures, but there is no guarantee that any or all third-party service provider risks will be mitigated. In addition,
natural disasters, power interruptions and other events may cause system failures, which will require the use of
backup systems. Backup systems may not operate as well as the primary systems and may fail to properly operate,
especially when used for an extended period. To reduce the impact a system failure may have, Phoenix continually
evaluates its backup and disaster recovery systems and performs periodic testing of its backup systems operations.
Despite Phoenix’s continued monitoring of hardware, telecommunications, or other electronic systems
malfunctions may be unavoidable and result in consequences such as the inability to execute client transactions or
monitor client accounts.
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Item 9 Disciplinary Information
Phoenix does not have any legal or disciplinary events that it believes are material to a client’s or prospective
client’s evaluation of our advisory business or the integrity of our management.
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Item 10 Other Financial Industry Activities and Affiliations
Phoenix (itself) does not provide securities brokerage, insurance, tax, and/or legal products or services.
Certain IARs of Phoenix are Registered Representatives (“RRs”) of RJFS, licensed agents of various insurance
companies, and/or provide tax or accounting services as described below. If an IAR serves in multiple capacities,
a conflict of interest exists because the IAR has an incentive to recommend products or services that create the
greatest compensation for the IAR (individually, through their other industry affiliations). Phoenix encourages each
client and prospective client to review the IAR’s Form ADV Part 2B Brochure Supplement to determine whether
the IAR is engaged in any of the activities described in this section that may create a conflict of interest. If you did
not receive the IAR’s Form ADV Part 2B Brochure Supplement, contact the Firm using the information on the
cover page of this Brochure to request a copy. Clients are not under any obligation to purchase or sell any
commission products or any other services from Phoenix’s IARs.
Securities Brokerage
IARs that are also RRs, through their individual affiliation with RJFS, receive commissions generated through the
buying and selling of securities. In addition, the RRs receive fees through RJA if the client enrolls in the
Ambassador program (please read specific contract information). The IAR may recommend a third-party asset
manager who has a direct affiliation with RJFS or a contractual relationship with RJA. RJFS will pay the RR, who
is the IAR, fees or commissions as stated in the contract the client signs with that third-party manager. The RR may
also receive 12(b)-1 fees on certain mutual funds. The additional compensation fees present a conflict between the
interests of clients on the one hand and those of Phoenix and/or your IAR on the other. This additional compensation
provides an incentive to Phoenix or your IAR, in exercising discretion or making recommendations for your
account, to choose or recommend investments that result in higher compensation for our Firm or your IAR. In these
circumstances, it is our duty to determine whether an investment made in your account or recommended to you that
results in such additional compensation are in your best interest based on the information you have provided to us.
Phoenix has implemented a Compliance Program to monitor its compensation arrangements and IARs to help
ensure that client assets are invested in what we believe are the best available mutual funds for the strategies we
are implementing and monitoring. As always, please see a fund prospectus for more information about fees.
Commission charges may vary depending upon any number of factors, including type of security, purchase or sale,
secondary market price, volume of trading, market float, and traded or listed exchange. The Adviser believes that
commissions charged by RJFS are competitive with other full-service broker-dealers and that they are fair and
reasonable. Commissions charged by RJFS, while generally competitive, are not necessarily the lowest in the
industry. Brokerage transactions are placed only through RJFS. There is an inherent potential conflict of interest in
this arrangement in that Phoenix and its RRs receive a percentage of the brokerage commissions.
Insurance Agent
Certain of Phoenix’s IARs may have insurance company affiliations through RJFS from which they receive
commissions. As a result, these individuals may be incentivized to recommend one insurance agency over another
or an insurance product that creates the greatest compensation for the IAR (individually, through their other industry
affiliations). Clients are under no obligation to execute recommendations relating to insurance and/or annuity
products through Phoenix’s IARs.
Accountants: Phoenix is not an accounting firm and does not provide tax advice; however, certain IARs, in their
individual capacities, are accountants or Certified Public accountants (“CPAs”). When IARs that are accountants
determine that their clients need tax or accounting services, those clients may be referred to the IARs accounting
firm or practice. In addition, if account or tax clients of an IAR needs financial planning or other investment
advisory services, the IAR, acting in the capacity as an accountant, refers clients to Phoenix.
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Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
From time to time, Phoenix may donate to charitable organizations that are affiliated with clients, are supported by
clients, and/or are supported by an individual employed by one of our clients. In general, such donations are made
in response to requests from clients, or their personnel. Because Phoenix’s contributions may result in the
recommendation of Phoenix’s or its affiliates’ products, such contributions may raise a potential conflict of interest.
As a result, Phoenix maintains procedures that generally limit the dollar amount and frequency of charitable
contributions and requires that all contributions are made directly to the charitable organization (normally a
501(c)(3) organization). No contribution will be made if the contribution implies that continued or future business
with Phoenix depends on making such contribution.
From time to time, employees of Phoenix may own securities or mutual funds that are also recommended to clients.
Because of this commonality of interest, Phoenix has adopted a Code of Ethics for all supervised persons of the
firm describing its high standard of business conduct, and fiduciary duty to its clients. The Code of Ethics includes
provisions relating to the confidentiality of client information, a prohibition on insider trading, and personal
securities trading procedures, among other things. All supervised persons at Phoenix must acknowledge the terms
of the Code of Ethics annually, or as amended.
The Code of Ethics is designed to assure that the personal securities transactions, activities and interests of the
employees of Phoenix will not interfere with (i) making decisions in the best interest of advisory clients and (ii)
implementing such decisions while, at the same time, allowing employees to invest for their own accounts.
Employee trading is continually monitored under the Code of Ethics, and to reasonably prevent conflicts of interest
between Phoenix and its clients.
Phoenix’s clients or prospective clients may request a copy of the firm's Code of Ethics by contacting Malcolm
Migel at (919) 929-4448.
Phoenix does not, nor does a related person recommend to you, or buy or sell for your accounts, securities in which
we (or a related person) have a material financial interest.
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Item 12 Brokerage Practices
The Adviser currently uses RJA as its custodian. Additionally, IARs are registered representatives of RFJS and will
recommend RJFS to advisory clients for plan implementation and brokerage services. These individuals are subject
to FINRA Conduct Rule 3280 that restricts them from conducting securities transactions away from RJFS.
Therefore, clients are advised that such IARs are limited to conducting securities transactions through RJFS. It may
be the case that RJFS charges a higher fee than another broker charges for a particular type of service, such as
transaction fees. Clients may utilize the broker dealer of their choice and have no obligation to purchase or sell
securities through RJFS. However, RJFS prohibits the Adviser from utilizing any other broker-dealer for client
custody or securities trading.
Phoenix is obligated to seek best execution for all trades; however, in seeking best execution, the determinative
factor is not the lowest possible cost, but whether the transaction represents the best qualitative execution, taking
into consideration the full range of a services. While Phoenix continuously reviews the accuracy, timeliness and
execution of trades processed through RJA, we cannot guarantee that a client will receive the most favorable
execution of their trades, which in turn may cost clients more money. Periodically, Phoenix reviews the custodial
services provided by other qualified custodians. Phoenix selected RJA for client account custody and trade
processing due, in part, to accessibility, electronic trading, efficient and professional service, technical support,
and timely reporting to clients.
Certain affiliated accounts may trade in the same securities with client accounts on an aggregated basis when
consistent with Phoenix’s obligation of best execution. When a block trade is entered that includes both affiliated
and client accounts, the affiliated and client accounts will share commission costs equally and receive securities at
a total average price. If an affiliated account is trading separately from other accounts, the trade will be entered at
market close in order to mitigate any potential conflicts with client orders. Affiliated accounts are accounts owned
by employees or relatives of employees at RJFS and/or Phoenix Wealth Advisors.
The Adviser’s IARs and related persons may receive research information through its broker-dealer affiliation on
securities, market, and economic conditions. RJA does not impose surcharges on clients for research. However,
RJA does seek to do investment banking and other business with some companies covered by its research. RJA
complies with all securities laws and regulations to manage these potential conflicts of interest. Additionally, RJA
does not require that IARs or related persons recommend any securities to clients.
It is Phoenix’s policy that the firm will not affect any principal or agency cross securities transactions for client
accounts. Phoenix will also not cross trades between client accounts. Principal transactions are generally defined
as transactions where an adviser, acting as principal for its own account or the account of an affiliated broker-
dealer, buys from or sells any security to any advisory client. A principal transaction may also be deemed to have
occurred if a security is crossed between an affiliated hedge fund and another client account. An agency cross
transaction is defined as a transaction where a person acts as an investment adviser in relation to a transaction in
which the investment adviser, or any person controlled by or under common control with the investment adviser,
acts as broker for both the advisory client and for another person on the other side of the transaction. Agency cross
transactions may arise where an adviser is dually registered as a broker-dealer or has an affiliated broker-dealer.
Phoenix has no soft dollar arrangements.
Phoenix does not consider, in selecting or recommending broker-dealers, whether Phoenix or a related person
receive client referrals from a broker-dealer or third party.
Phoenix does not have client-directed brokerage arrangements.
From time-to-time Phoenix may make an error in submitting a trade order on your behalf. Trading errors may
include a number of situations, such as:
• The wrong security is bought or sold for a client;
• A security is bought instead of sold;
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• A transaction is executed for the wrong account,
• Securities transactions are completed for a client that had a restriction on such security; or
• Securities are allocated to the wrong accounts.
When this occurs, Phoenix may place a correcting trade with the broker-dealer which has custody of your account.
If an investment gain results from the corrective action, the gain will remain in your account unless it is legally not
permissible for you to retain the gain, or Phoenix confers with you and you decide to forego the gain (e.g., due to
tax reasons). If a loss occurs due to our administrative trade error, Phoenix generally will pay for the loss to ensure
that you are made whole.
Note: To limit the respective administrative expenses and burden of processing small trade errors, it should be
noted that some custodians (at their own discretion) may elect not to invoice us if the trade error involves a de
minimis dollar amount (usually less than $100). Generally, if related trade errors result in both gains and losses in
your account, they may be netted.
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Item 13 Review of Accounts
The review process only includes those clients who have entered into an investment advisory contract with Phoenix.
Client accounts are reviewed regularly by Phoenix’s investment committee, that includes Georgios Livanos, Mark
Rhoades, Michael Jackson, Malcolm Migel and Michele Nettesheim. A monthly review may include balancing an
account from the instructions received from the client. Portfolios in the aggregate are reviewed monthly for rates
of return on individual issues. Other registered reps are employed who are responsible for handling daily trading
and confirmations. In addition, other IARs prepare reports on a weekly or monthly basis that are used in the review
process. Phoenix utilizes sophisticated computer systems for assisting in the monitoring process. This system
prepares reports allowing Phoenix to analyze statistics about a client's portfolio.
Clients receive confirmation of each transaction and periodic statements from their broker-dealer. Phoenix will
issue additional updates or reports at the client's request.
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Item 14 Client Referrals and Other Compensation
From time to time, Phoenix and/or RJA may receive compensation in the form of sponsorship fees for seminars,
meetings or conferences from product sponsors such as limited partnerships, mutual funds, insurance companies
and annuity sponsors. Such sponsorship fees generally entitle the sponsor to an allotted presentation to IARs of the
Adviser.
If clients act upon IAR advice and choose to use one of RJFS’ affiliates as a money manager, custodian or to
purchase insurance, the Adviser or its IAR may receive compensation in the form of commissions from the affiliate.
If a client chooses to use an IAR in his individual capacity as an insurance agent, the individual IAR will receive a
commission. Additionally, if a client purchases a mutual fund containing a 12b-1 fee, the Adviser and the IAR may
receive such fee. For advisory accounts, mutual fund 12b-1 fees are credited back to the applicable client’s account
on a quarterly basis, as explained in Item 5 Fees and Compensation.
Phoenix has the opportunity to receive traditional “non-cash benefits” from RJFS such as customized statements;
receipt of duplicate client confirmations and bundled duplicate statements; access to a trading desk servicing RJFS'
advisors exclusively; access to block trading which provides the ability to aggregate securities transactions and then
allocate the appropriate shares to client accounts; ability to have investment advisory fees deducted directly from
client accounts; access to an electronic communication network for client order entry and account information;
access to mutual funds which generally require significantly high minimum initial investments or those that are
otherwise only generally available to institutional investors; reporting features; receipt of industry communications;
and perhaps discounts on business-related products.
RJFS also provides general access to research and perhaps discounts on research products. Any research received
is used for the benefit of all clients. Phoenix has no written or verbal arrangements whereby it receives soft dollars.
In addition, Phoenix is part of a program for security-based lending (“SBL”) through RJA. IARs with SBL loans
through Raymond James Bank receive an annual 25bps credit on all un-discounted SBL loans. Therefore, Phoenix
can receive a portion of the loan interest charged to a client that qualifies for this program, currently 0.25% (or $.25
for every $100). When a discount is applied, it reduces Phoenix’s portion of the interest received. Phoenix reviews
each client’s loan to make sure it is consistent with their stated needs and objectives and financial situation.
Each of these arrangements may give rise to conflicts of interest, or perceived conflicts of interest in that Phoenix
or an IAR has an incentive to invest client assets in investment products managed or sold by companies that provide
benefits to Phoenix, or additional compensation to Phoenix or an IAR, or utilize specific custodians or platforms
that provide Phoenix the types of non-cash benefits or research noted above. Phoenix’s commitment to its clients
and the policies and procedures it has adopted that require the review of such arrangements by the CCO are designed
to limit any interference with Phoenix’s independent decision making when choosing the best investment products
or services for our clients.
Phoenix does not pay for or receive compensation for client referrals.
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Item 15 Custody
Phoenix is deemed to have limited custody of some of our clients’ funds or securities when the clients authorize us
to deduct our management fees directly from the client’s account. In addition, Phoenix is also deemed to have
custody of clients’ funds or securities when clients have standing letters of authorizations (“SLOAs”) with their
custodian to move money from a client’s account to a third-party, and under that SLOA it authorizes us to designate
the amount or timing of transfers with the custodian. The SEC has set forth a set of standards intended to protect
client assets in such situations, which Phoenix follows.
Clients should receive at least quarterly statements from the broker dealer, bank or other qualified custodian that
holds and maintains client investment assets. Phoenix urges you to carefully review such statements and compare
such official custodial records to the account statements or documents that we may provide to you. Our statements
may vary from custodial statements based on accounting procedures, reporting dates, or valuation methodologies
of certain securities.
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Item 16 Investment Discretion
Phoenix has discretionary authority for some clients’ accounts to trade securities without the clients’ prior
notification or consent. Phoenix will only have discretion in an account with written permission from the client. If
a client wants to grant discretion in his/her account, the client will give discretion in writing via an investment
advisory contract.
Phoenix usually receives discretionary authority from the client at the outset of an advisory relationship to select
the identity and amount of securities to be bought or sold. In all cases, however, such discretion is to be exercised
the particular client account.
in a manner consistent with
the stated
investment objectives
for
When selecting securities and determining amounts, Phoenix observes the investment policies, limitations and
restrictions of the clients for which it advises.
Investment guidelines and restrictions must be provided to Phoenix in writing.
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Item 17 Voting Client Securities
Phoenix does not take any action or render any advice with respect to voting of proxies. Clients should receive their
proxy materials from the custodian or transfer agent. However, in the event the Adviser receives such material, it
will forward all proxy materials to clients. Furthermore, the Adviser will not advise clients on how to vote their
proxies.
From time to time, securities held in the accounts of clients will be the subject of class action lawsuits. The Adviser
will not determine if securities held by the client are subject to a pending or resolved class action lawsuit. It will
not evaluate a client’s eligibility or to submit a claim to participate in the proceeds of a securities class action
settlement or verdict. Furthermore, the Adviser will not initiate litigation to recover damages on behalf of clients
who may have been injured as a result of actions, misconduct, or negligence by corporate management of issuers
whose securities are held by clients.
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Item 18 Financial Information
We are not required to provide financial information to our clients because we do not meet any of the
following criteria:
· Require the prepayment of more than $1,200 in fees and six or more months in advance, or
· Take custody of client funds or securities, or
· Currently have a financial condition that is reasonably likely to impair our ability to meet our
commitments to you.
Additionally, Phoenix has not been the subject of a bankruptcy petition at any time during the past ten
years.
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