Overview
Assets Under Management: $152 million
High-Net-Worth Clients: 36
Average Client Assets: $4 million
Services Offered
Services: Financial Planning, Portfolio Management for Individuals
Fee Structure
Primary Fee Schedule (08 15 2025 PINE FORM ADV PART 2A AND 2B FINAL)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $1,000,000 | 1.00% |
| $1,000,001 | $2,000,000 | 0.75% |
| $2,000,001 | $5,000,000 | 0.50% |
| $5,000,001 | and above | Negotiable |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $10,000 | 1.00% |
| $5 million | $32,500 | 0.65% |
| $10 million | Negotiable | Negotiable |
| $50 million | Negotiable | Negotiable |
| $100 million | Negotiable | Negotiable |
Clients
Number of High-Net-Worth Clients: 36
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 84.56
Average High-Net-Worth Client Assets: $4 million
Total Client Accounts: 286
Discretionary Accounts: 264
Non-Discretionary Accounts: 22
Regulatory Filings
CRD Number: 129365
Last Filing Date: 2025-01-17 00:00:00
Website: https://pinehaveninv.com
Form ADV Documents
Primary Brochure: 08 15 2025 PINE FORM ADV PART 2A AND 2B FINAL (2025-08-15)
View Document Text
Item 1: Cover Page
Pine Haven
Investment Counsel, Inc.
Form ADV Part 2A
Investment Adviser Brochure
P.O. Box 758
Fairhaven, MA 02719
(888) 396-2749
www.pinehaveninv.com
August 2025
This brochure provides information about the qualifications and business practices of Pine Haven
Investment Counsel, Inc. (“Pine Haven or the “Firm,” “we,” “us, ours,”) If you have any questions
about the contents of this brochure, please contact Paige Johnson Roth, President, Chief Executive
Officer and Chief Compliance Officer at (888) 396-2749 or paige@pinehaveninv.com.
Additional information about our Firm is also available at www.adviserinfo.sec.gov. The information
in this Brochure has not been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority.
We are a registered investment adviser. Please note that use of the term “registered investment
advisor” and a description of the Firm and/or our employees as “registered” does not imply a certain
level of skill or training. For more information on the qualifications of the Firm and our employees
who advise you, we encourage you to review this Brochure and the Brochure Supplement(s).
Item 2: Summary of Material Changes
In this Item of Pine Haven Investment Counsel, Inc.’s (“Pine Haven or the “Firm,” “we,” “us, ours,”)
Form ADV 2, we are required to discuss any material changes that have been made to Form ADV
since the last Annual Amendment.
Material Changes since the Last Update
Since the filing of our Annual Amendment on March 11, 2025, we have no material changes to
report.
Annual Update
You will receive a summary of any material changes to our Form ADV brochure within 120 days of
our fiscal year end. We may also provide updated disclosure information about material changes on
a more frequent basis. Any summaries of changes will include the date of the last annual update of
the ADV.
The Supplement to our Form ADV Brochure (Form ADV Part 2B) provides you with information
regarding our employees that provide investment advice.
Full Brochure Available
Our Form ADV may be requested at any time, without charge by contacting Paige Johnson Roth,
President, Chief Executive Officer and Chief Compliance Officer at (888) 396-2749 or
paige@pinehaveninv.com.
Additional information about our Firm is also available at www.adviserinfo.sec.gov. The information
in this Brochure has not been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority.
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Item 3: Table of Contents
Item 1: Cover Page ................................................................................................................................ 1
Item 2: Summary of Material Changes .................................................................................................. 2
Item 4: Advisory Business ..................................................................................................................... 4
Item 5: Fees and Compensation ............................................................................................................ 6
Item 6: Performance-Based Fees and Side-by-Side Management ........................................................ 9
Item 7: Types of Clients ......................................................................................................................... 9
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss ................................................... 9
Item 9: Disciplinary Information ......................................................................................................... 11
Item 10: Other Financial Industry Activities and Affiliations ............................................................... 12
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .......... 12
Item 12: Brokerage Practices .............................................................................................................. 13
Item 13: Review of Accounts ............................................................................................................... 14
Item 14: Client Referrals and Other Compensation ............................................................................ 15
Item 15: Custody ................................................................................................................................. 15
Item 16: Investment Discretion ........................................................................................................... 16
Item 17: Voting Client Securities ......................................................................................................... 16
Item 18: Financial Information ............................................................................................................ 17
Form ADV Part 2B – Investment Advisor Brochure Supplement ......................................................... 18
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Item 4: Advisory Business
Firm Description
This Disclosure Brochure (“Form ADV Part 2”) provides information regarding the qualifications,
business practices and the advisory services provided by Pine Haven Investment Counsel, Inc. (“Pine
Haven or the “Firm,” “we,” “us, ours,”).
We are a federally Registered Investment Adviser with the U.S. Securities and Exchange Commission
(“SEC”). We were founded in 1999 and are owned and operated by Paige Johnson Roth, President,
Chief Executive Officer and Chief Compliance Officer.
Types of Advisory Services
Investment Advisory Services
We provide investment supervisory services. To do this we evaluate our client’s financial, family, and
investment situation and discuss goals and objectives. Using this information, we develop a plan,
which includes investment strategy and asset allocation. The investments selected are based upon
clients’ unique circumstances. In most cases, discretionary authority is given to us to enact the plan,
buy and sell individual investments and continuously supervise investments in your accounts.
We stress a long-term total return approach. Accounts are diversified and holdings are intended to
be held through market cycles supporting clients’ short and long-term goals. Investments are made
in the spirit of investing in the underlying companies and not speculating on current market trends
or sentiment.
To provide diversification supportive of each client’s unique situation, we may invest in stocks of
large United States companies, utilize mutual funds, exchange traded funds (ETF’s), real estate
investment trusts, business development corporations, sub-advisers (other investment advisers),
bonds, cash, and cash equivalents. We may also provide advice about any type of legacy position or
investment otherwise held in client portfolios.
Financial Planning/Investment Counsel
We provide financial planning and counsel as part of our services to our clients. In most cases this
includes retirement, tax, charitable, and estate planning. We do not prepare taxes.
We generally do not provide standalone financial planning services. Occasionally, we do have short
term projects for specific financial planning issues. We believe that the continuous monitoring of
investments is an important part of our services.
Fiduciary Statement
We are fiduciaries under the Investment Advisers Act of 1940 and when we provide investment
advice to you regarding your retirement plan account or individual retirement account, we are also
fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act, (“ERISA”)
and/or the Internal Revenue Code, (“IRC”), as applicable, which are laws governing retirement
accounts.
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We have to act in your best interest and not put our interest ahead of yours. At the same time, the
way we make money creates some conflicts with your interests. We must take into consideration
each client’s objectives and act in the best interests of the client. We are prohibited from engaging
in any activity that is in conflict with the interests of the client. We have the following responsibilities
when working with a client:
• To render impartial advice;
• To make appropriate recommendations based on the client’s needs, financial circumstances,
and investment objectives;
• To exercise a high degree of care and diligence to ensure that information is presented in an
accurate manner and not in a way to mislead;
• To have a reasonable basis, information, and understanding of the facts in order to provide
appropriate recommendations and representations;
• Disclose any material conflict of interest in writing; and
• Treat clients fairly and equitably.
Regulations prohibit us from:
• Employing any device, scheme, or artifice to defraud a client;
• Making any untrue statement of a material fact to a client or omitting to state a material fact
when communicating with a client;
• Engaging in any act, practice, or course of business which operates or would operate as fraud
or deceit upon a client; or
• Engaging in any manipulative act or practice with a client.
We will act with competence, dignity, integrity, and in an ethical manner, when working with clients.
We will use reasonable care and exercise independent professional judgement when conducting
investment analysis, making investment recommendations, trading, promoting our services, and
engaging in other professional activities.
Tailored Relationships
We tailor our investment advisory services to the individual needs of the client. Our clients may
choose to impose restrictions on the investments in their account. We may accept any limitation or
restriction to discretionary authority on the account provided it is reasonable and does not hamper
prudent risk management. All limitations and restrictions placed on accounts must be presented to
us in writing.
Wrap Fee Programs
A “wrap-fee” program is one that provides the client with advisory and brokerage execution services
for an all-inclusive fee. The client is not charged separate fees for the respective components of the
total service. We do not sponsor, manage, or participate in a Wrap Fee Program.
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Client Assets
As of December 31, 2024, we managed $169,965,996. Our discretionary assets were $157,833,207
and our non-discretionary assets were $12,132,789.
Item 5: Fees and Compensation
Investment Advisory Services - Initial Fee
To reflect the importance of the Investment Counsel portion of our services, we charge an initial fee
based on the complexity of the client’s situation. The range of Initial Fees is between $1,000 and
$10,000. The complexity is determined by a variety of factors including marital status, number and
type of accounts, family structure and services needed. This amount will be quoted to the Client in
advance. A deposit may be required to begin work.
Investment Advisory Services - Ongoing Fees
Ongoing fees are usually calculated as a percentage of assets under management. Occasionally, we
set a fixed annual amount.
Our standard fee schedule for client discretionary advisory services on an annual basis is as follows:
Total Assets Under Management
First $1,000,000
Next $1,000,000
Next $3,000,000
Assets over $5,000,000
Annual Fee
= 1.00%
= 0.75%
= 0.50%
= negotiable
Fees are charged quarterly, in arrears and based on a percentage of your assets, including cash, for
the recent past quarter. You are billed based on the account value at the end of the calendar
quarter.
Occasionally, individuals will negotiate a flat fee (for example, $2,500 per quarter). The amount
charged will depend on your account size and your unique situation.
Financial Planning Services
Standalone financial planning or special project fees will be charged in one of two ways:
• As a fixed fee, typically ranging from $1,500 to $10,000, depending on the nature and
complexity of each client’s circumstances, or
• On an hourly basis of $500 per hour, with a minimum of $1,000.
A deposit may be required before any work is started.
Calculation and Payment
Generally, fees are deducted directly from your account(s) at the end of each quarter, unless
otherwise agreed. You may also elect to be billed directly. Whether your fee is deducted from your
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account(s) or billed separately, your payment terms are specified in your agreement with us.
Advisory fees are prorated for contributions or withdrawals made during the quarter. Accounts
initiated or terminated during a calendar quarter will be charged a prorated fee. Our client
agreement may be terminated at any time by written notice to the other party. Upon termination,
the fee will be prorated based upon the period of management. If terminated within 5 days of
signing the contract, no fees will be charged.
Cash Balances
Some of your assets may be held as cash and remain uninvested. Holding a portion of your assets in
cash and cash alternatives, i.e., money market fund shares, may be based on your desire to have an
allocation to cash as an asset class, to support a phased market entrance strategy, to facilitate
transaction execution, to have available funds for withdrawal needs or to pay fees or to provide for
asset protection during periods of volatile market conditions. Your cash and cash equivalents will be
subject to our investment advisory fees unless otherwise agreed upon. You may experience negative
performance on the cash portion of your portfolio if the investment advisory fees charged are higher
than the returns you receive from your cash.
Retirement Plan Rollover Recommendations
As part of our investment advisory services to our clients, we may recommend that clients roll assets
from their employer’s retirement plan, such as a 401(k), 457, or ERISA 403(b) account (collectively, a
“Plan Account”), to an individual retirement account, such as a SIMPLE IRA, SEP IRA, Traditional IRA,
or Roth IRA (collectively, an “IRA Account”) that we will advise on the client’s behalf. We may also
recommend rollovers from IRA Accounts to Plan Accounts, from Plan Accounts to Plan Accounts, and
from IRA Accounts to IRA Accounts.
If the client elects to roll the assets to an IRA that is subject to our advisement, we will charge the
client an asset-based fee as set forth in the advisory agreement the client executed with our firm.
This creates a conflict of interest because it creates a financial incentive for our firm to recommend
the rollover to the client (i.e., receipt of additional fee-based compensation). Clients are under no
obligation, contractually or otherwise, to complete the rollover. Moreover, if clients do complete the
rollover, clients are under no obligation to have the assets in an IRA advised on by our firm. Due to
the foregoing conflict of interest, when we make rollover recommendations, we operate under a
special rule that requires us to act in our clients’ best interests and not put our interests ahead of
our clients.’
Under this special rule’s provisions, we must:
• meet a professional standard of care when making investment recommendations (give
prudent advice);
• never put our financial interests ahead of our clients’ when making recommendations (give
loyal advice);
• avoid misleading statements about conflicts of interest, fees, and investments;
•
follow policies and procedures designed to ensure that we give advice that is in our clients’
best interests;
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• charge no more than a reasonable fee for our services; and
• give clients basic information about conflicts of interest.
Many employers permit former employees to keep their retirement assets in their company plan.
Also, current employees can sometimes move assets out of their company plan before they retire or
change jobs. In determining whether to complete the rollover to an IRA, and to the extent the
following options are available, clients should consider the costs and benefits of a rollover. Note that
an employee will typically have four options in this situation:
1. leaving the funds in the employer’s (former employer’s) plan;
2. moving the funds to a new employer’s retirement plan;
3. cashing out and taking a taxable distribution from the plan; or
4. rolling the funds into an IRA rollover account.
Each of these options has positives and negatives. Because of that, along with the importance of
understanding the differences between these types of accounts, we will provide clients with an
explanation of the advantages and disadvantages of both account types and document the basis for
our belief that the rollover transaction we recommend is in your best interests.
Other Compensation
Neither we, nor any of our supervised persons (employees) accept compensation for the sale of
securities.
General Information on Compensation and Other Fees
In certain circumstances, fees, account minimums and payment terms are negotiable depending on
Client’s unique situation – such as the size of the aggregate related party portfolio size, family
holdings, low-cost basis securities, or certain passively advised investments and pre-existing
relationships with clients.
Certain clients may pay more or less than others depending on the amount of assets, type and size
of portfolio, the time involved, the degree of responsibility assumed, complexity of the engagement,
special skills needed to solve problems, and the application of experience and knowledge of the
client’s situation.
Our fees do not include brokerage commissions, transaction fees, and other related costs and
expenses incurred by the client. Brokers, custodians, third party investments or other third parties
may charge custodial fees, deferred sales charges, management fees, commissions, transfer taxes,
wire transfer and electronic fund fees, and other fees and taxes on brokerage accounts and
securities transactions. Many investment vehicles charge internal management fees that are
disclosed in their investment prospectus. Such charges, fees and commissions are in addition to our
fee, and we do not receive any portion of these commissions, fees, and costs.
A person could invest in a mutual fund directly, without our services. In that case, they would not
receive the services provided by us, which are designed, among other things, to assist a client in
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determining which mutual funds are most appropriate to each client’s financial condition and
objectives. Accordingly, the client should review both the fees charged by the funds and our fees to
fully understand the total amount of fees to be paid and to thereby evaluate the advisory services
being provided.
As part of our services, clients have the ability to contract with a third party (Chicago Clearing) who
will research and file, on their behalf, class action litigation claims. For this service, the client’s
settlement will be reduced by a 20% contingency fee charged by the third-party firm if and when a
settlement disbursement is made.
Clients should note that similar advisory services may (or may not) be available from other
registered investment advisers for similar or lower fees.
Item 6: Performance-Based Fees and Side-by-Side Management
“Performance-based fees” are fees based on the capital gains or capital appreciation in an account.
We do not charge performance-based fees. “Side-by-side management” refers to the practice of
managing both accounts that are charged a performance-based fee and accounts that are charged
other types of fees, such as asset-based fees and hourly fees. Because we do not charge
performance-based fees, we do not engage in side-by-side management.
Item 7: Types of Clients
Types of Clients
We provide investment advisory and financial planning (investment counsel) services to high-net-
worth individuals, individuals and families and their associated small business retirement plans,
charitable institutions, foundations, and endowments.
Account Minimums
We charge an annual minimum fee of $5,000 ($1,250 a Quarter). This corresponds to a minimum
asset level of $500,000. This may be negotiable under certain circumstances. For examples: if you
are regularly and automatically adding funds to your account(s), if your assets are in 401K (or other
company retirement plan) or you have been referred by a client who is family member. For
Investment Management Only, the minimum fee is $2,500. Some existing clients may be at a lower
fee. Additionally, we may group certain related client accounts for the purposes of achieving the
minimum account size.
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
Investment Strategies
We invest for the long term and in concert with your unique time frame, risk tolerance and goals.
Once an appropriate asset mix is determined, we build portfolios primarily with individual stocks,
mutual funds, exchange traded funds, real estate investment trusts, business development
9
corporations, bonds, and cash. Occasionally we may evaluate and/or advise on annuities, options, or
real estate partnership shares on your behalf. Our general intent is to purchase and hold
investments for longer than a year; however, there may be instances where selling an investment
prior to this time will be in your best interest.
The investment strategy for a specific client is based upon the objectives stated by the client during
consultations. The client may change these objectives at any time.
Methods of Analysis
We use a fundamental analysis method of analyzing stock in formulating our investment advice
and/or managing client assets:
We attempt to measure the intrinsic value of a security by looking at economic and financial factors
(including the overall economy, industry conditions, and the financial condition and management of
the company itself) to determine if the company is underpriced (indicating it may be a good time to
buy) or over-priced (indicating it may be time to sell).
Fundamental analysis does not attempt to anticipate market movements. This presents a potential
risk, as the price of a security can move up or down along with the overall market regardless of the
economic and financial factors considered in evaluating the stock. We believe that in the long-term
equity appreciation will follow the long-term health of a company and its earnings irrespective of
market conditions.
To further diversify, we may select mutual funds (or ETF’s) in addition to individual equities. In
selecting funds or other investments, we prefer to invest with other managers who also take a
disciplined long-term view with their holdings.
Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to bear.
All investments involve the risk of loss, including (among other things) loss of principal, a
reduction in earnings (including interest, dividends and other distributions), and the loss of future
earnings. Although we manage assets in a manner consistent with your investment objectives and
risk tolerance, there can be no guarantee that our efforts will be successful. You should be
prepared to bear the following risks of loss:
•
Interest-rate Risk: Fluctuations in interest rates may cause investment prices to fluctuate.
For example, when interest rates rise, yields on existing bonds become less attractive,
causing their market values to decline.
• Market Risk: The price of a security, bond, or mutual fund may drop in reaction to tangible
•
and intangible events and conditions. This type of risk is caused by external factors
independent of a security’s particular underlying circumstances. For example, political,
economic and social conditions may trigger market events.
Inflation Risk: When any type of inflation is present, a dollar next year will not buy as much
10
as a dollar today, because purchasing power is eroding at the rate of inflation.
• Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar
against the currency of the investment’s originating country. This is also referred to as
exchange rate risk.
• Reinvestment Risk: This is the risk that future proceeds from investments may have to be
reinvested at a potentially lower rate of return (i.e., interest rate). This primarily relates to
fixed income securities.
• Business Risk: These risks are associated with a particular industry or a particular company
within an industry. For example, oil-drilling companies depend on finding oil and then
refining it, a lengthy process, before they can generate a profit. They carry a higher risk of
profitability than an electric company, which generates its income from a steady stream of
customers who buy electricity no matter what the economic environment is like.
• Liquidity Risk: Liquidity is the ability to readily convert an investment into cash. Generally,
assets are more liquid if many traders are interested in a standardized product. For example,
Treasury Bills are highly liquid, while real estate properties (i.e., Non-traded REITs and other
alternative investments) are not.
• Financial Risk: Excessive borrowing to finance a business’ operations increases the risk of
profitability, because the company must meet the terms of its obligations in good times and
bad. During periods of financial stress, the inability to meet loan obligations may result in
bankruptcy and/or a declining market value.
• Cybersecurity Risk: A breach in cyber security refers to both intentional and unintentional
events that may cause an account to lose proprietary information, suffer data corruption, or
lose operational capacity. This in turn could cause an account to incur regulatory penalties,
reputational damage, and additional compliance costs associated with corrective measures,
and/or financial loss.
• Pandemic Risk: Large-scale outbreaks of infectious disease can greatly increase morbidity
and mortality over a wide geographic area, crossing international boundaries, and causing
significant economic, social, and political disruption.
• Custodial Risk: This risk is the probability that a party to a transaction will be unable or
unwilling to fulfill its contractual obligations either due to technological errors, control
failures, malfeasance, or potential regulatory liabilities.
We reserve the right to advise clients on any other type of investment that it deems appropriate
based on the client’s stated goals and objectives. We may also provide advice on any type of
investment held in a client’s portfolio at the inception of the advisory relationship or on any
investment on which the client requests advice.
Item 9: Disciplinary Information
There have never been any legal, regulatory, or disciplinary actions against the Firm or our
management persons.
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Item 10: Other Financial Industry Activities and Affiliations
We are obligated to disclose if we, any of our "supervised persons" (meaning our employees and
independent contractors), or any of our affiliates are involved in other financial industry activities,
such as those of a broker-dealer, commodity pool operator or a futures commission merchant. We
are also obligated to disclose if we receive compensation from other advisers for recommending or
selecting those advisers for you.
We do not have any other financial industry activities or affiliations to report to you. In fact, we are
not affiliated with any other company. Furthermore, we do not receive compensation from other
advisers for recommending or selecting them.
Item 11: Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Code of Ethics
Our employees must comply with a Code of Ethics and Statement for Insider Trading (the “Code.”
The Code describes the Firms’ high standard of business conduct, and fiduciary duty to its clients.
The Code’s key provisions include:
• Statement of General Principles;
• Policy on and reporting of Personal Securities Transactions;
• A prohibition on Insider Trading;
• Restrictions on the acceptance of significant gifts;
• Procedures to detect and deter misconduct and violations;
• Requirement to maintain confidentiality of client information.
Our employees must acknowledge the terms of the Code at least annually, and any employee not in
compliance with the Code may be subject to termination. We will provide a copy of our Code upon
request.
We are allowed to buy, sell, or trade securities or other assets for our own account(s) that may also
be held in your or other client accounts. Because we believe in our investment discipline and
investments, we regularly invest in the same securities in which we’re investing for our clients.
However, as each person’s situation is unique, so are our and our family’s circumstance. We may
acquire, increase, decrease or dispose of portions of investments that are at the same time being
acquired, held, or disposed of for a client account. Client accounts are given priority over any
account of ours. Our personal trades are reviewed to ensure compliance with our Code of Ethics.
Participation or Interest in Client Transactions
Our employees/supervised persons may: (a) buy or sell the same securities we buy or sell for your
account; or (b) buy or sell the same securities we buy or sell for your account and engage in the
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transaction at the same time. As a result, there may be a conflict of interest that arises between you
and us (or one of our supervised persons) in the allocation of profitable trades. Since we typically
invest in large multi-national publicly traded companies, it would be rare for conflicts to arise. If
volume is light, we may choose to address potential conflicts by allocating trades to you before we
allocate them to our employees/supervised persons.
Participation or Interest in Client Transactions and Principal/Agency Cross Trades
We do not recommend any securities to our clients in which we have a material financial interest.
We do not affect any principal or agency cross securities transactions for client accounts. We also do
not cross trades between client accounts.
Participation or Interest in Client Transactions – Financial Interest and Principal/Agency Cross
Neither we nor our employees recommend to clients, or buy or sell for client accounts, securities in
which they have a material financial interest.
Participation or Interest in Client Transactions – Aggregation
Both the Firm and our employees may invest in the same securities at the same time as the
securities we recommend to our clients. Since we are not a market maker for any security, we do
not consider this practice to conflict with the interests of our clients.
Item 12: Brokerage Practices
Research and Other Soft Dollar Benefits
We do not receive formal soft dollar benefits other than execution from broker/dealers in
connection with client securities transactions. See disclosure below in “Directed Brokerage – Other
Economic Benefits.”
Brokerage for Client Referrals
We do not receive client referrals from broker/dealers.
Directed Brokerage
While not routine, the client may direct us to use a particular broker-dealer to execute some or all
transactions for the client. This brokerage direction must be requested by the client in writing. In
that case, the client will negotiate terms and arrangements for the account with that broker-dealer,
and we will not seek better execution services or prices from other broker-dealers or be able to
“batch” client transactions for execution through other broker-dealers with orders for other
accounts managed by us. By directing brokerage, the client may pay higher commissions or other
transaction costs or greater spreads, or receive less favorable net prices, on transactions for the
account than would otherwise be the case. Not all advisers require or allow their clients to direct
brokerage. Subject to our duty of best execution, we may decline a client’s request to direct
brokerage if, in our sole discretion, such directed brokerage arrangements would result in additional
operational difficulties.
If the client requests us to arrange for the execution of securities brokerage transactions for the
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client’s account, we shall direct such transactions through broker-dealers that we reasonably believe
will provide best execution. We shall periodically and systematically review our policies and
procedures regarding recommending broker-dealers to our client in light of our duty to obtain best
execution.
Brokerage - Other Economic Benefits
We may have the opportunity to receive traditional “non-cash benefits” from broker/dealers such as
customized statements; receipt of duplicate client confirmations and bundled duplicate statements;
access to a trading desk servicing advisors exclusively; access to block trading which provides the
ability to aggregate securities transactions and then allocate the appropriate shares to client
portfolios; ability to have investment advisory fees deducted directly from client portfolios; access to
an electronic communication network for client order entry and portfolio information; access to
mutual funds which generally require significantly high minimum initial investments or those that
are otherwise only generally available to institutional investors; reporting features; receipt of
industry communications; and perhaps discounts on business-related products.
Broker/dealers may also provide general access to research and perhaps discounts on research
products. Any research received is used for the benefit of all clients. We have no written or verbal
arrangements whereby we receive soft dollars. While we endeavor at all times to put the interest of
the clients first as part of our fiduciary duty, clients should be aware that the receipt of any
additional compensation itself creates a conflict of interest and may affect the judgment of these
individuals when making recommendations.
Trade Aggregation
Our level of discretion to select brokers differs among client accounts that have directed, restricted
and unrestricted brokerage. Nevertheless, in all cases, whether trading assets in directed,
unrestricted or restricted client accounts, we will aggregate all trades destined for common broker-
dealers. Aggregated trades are then executed in block trades. Block trades are placed and executed
immediately following each respective portfolio manager's review and approval.
Occasionally, an aggregated order may only be partially filled. Under such circumstances, the
securities are allocated, to the extent feasible, among the applicable clients sharing in the
aggregated order on a pro rata basis.
Exceptions to the pro rata allocation of partially filled orders may occur for several reasons, such as
the avoidance of odd lots or de minimis numbers of shares, or sensitivity to total transaction cost. If
partially filled orders cannot feasibly be allocated on a pro rata basis, we allocate trades on a
random basis to the accounts participating in that aggregated trade. However, client orders are
always filled before orders of supervised persons. There may be instances when partially filled
orders may adversely affect the size of the position or the price paid or received by the client, as
compared with the size of the position or price that would have been paid or received had no
aggregation occurred.
Item 13: Review of Accounts
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Reviews
We monitor client portfolios as part of an ongoing process, and regular account reviews are
generally conducted on a quarterly basis. Reviews could also occur at the time of new deposits,
material changes in the client’s financial information, changes in economic cycles, at our discretion
or as often as the client directs. Reviews entail analyzing securities, sensitivity to overall markets,
economic changes, investment results, asset allocation, etc., to ensure the investment strategy and
expectations are structured to continue to meet the client’s objectives. These reviews are conducted
by one of our Investment Advisor Representatives.
Clients are encouraged to discuss their needs, goals, and objectives with us and to inform us of any
changes.
Review Triggers
Other conditions that may trigger a review are changes in market, political or economic conditions,
tax laws, new investment information, and changes in a client's own situation (such as retirement,
termination of employment, physical move, or inheritance).
Reporting
At least quarterly, the custodian provides clients with an account statement for each client account,
which may include individual holdings, cost basis information, deposits and withdrawals, accrued
income, dividends, and performance. We may also provide clients with periodic reports regarding
their holdings, allocations, and performance.
Financial Planning – Reviews and Reporting
The initial financial plan is included as a component of the financial planning service. Financial
Planning Reviews are done as part of our Client Meetings and plans will be updated as needed.
Item 14: Client Referrals and Other Compensation
Other Compensation – Brokerage Arrangements
See disclosure in Item 12 regarding compensation, including economic benefits received in
connection with giving advice to clients.
Compensation – Client Referrals
We have been fortunate to receive many client referrals over the years. The referrals came from
current clients, estate planning attorneys, accountants, employees, personal friends of employees,
and other similar sources. We do not compensate referring parties for these referrals.
Item 15: Custody
Custody – Fee Debiting
Clients may authorize us (in the client agreement) to debit fees directly from their account at the
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broker dealer, bank, or other qualified custodian (“custodian”). The custodian is advised in writing of
the limitation of our access to the account. The custodian sends a statement to the client, at least
quarterly, indicating all amounts disbursed from the account including the amount of advisory fees
paid directly to the Firm. We satisfy our “due inquiry” obligation that the qualified custodian(s) are
sending our clients statements at least quarterly by conducting random spot checks.
Custody – Standing Letters of Authorization
We are deemed to have custody as a result of our ability to transfer funds from client accounts to
third parties (a “third-party” transfer) pursuant to third party standing letters of authorization
(“SLOAs”). The SEC has published guidance regarding third-party transfers, which if properly adhered
to, means that an adviser has custody but does not need to engage an independent public
accountant to complete a surprise custody exam. We adhere to this guidance. We maintain
procedures to prevent client assets from conversion or inappropriate use by advisory personnel. We
keep a log of all accounts which have third party SLOAs. We regularly review this log to confirm
that recipients are not related to us or located at our same address.
Custody – Account Statements
Clients receive at least quarterly statements from the custodian that holds and maintains client’s
investment assets. Clients are urged to carefully review such statements and compare such official
custodial records to the reports that we provide. Our reports may vary from custodial statements
based on accounting procedures, reporting dates, or valuation methodologies of certain securities.
Item 16: Investment Discretion
We may accept limited power of attorney to act on a discretionary basis on behalf of clients. A
limited power of attorney allows us to execute trades on behalf of clients. When such limited
powers exist between the Firm and the client, we have the authority to determine, without
obtaining specific client consent, both the amount and type of securities to be bought to satisfy
client account objectives.
If we have not been given discretionary authority, we consult with the client prior to each trade.
Item 17: Voting Client Securities
Proxy Voting
We vote proxies for securities over which we maintain discretionary authority. Our utmost concern
is that all decisions be made solely in the client's best interest. We will act in a prudent and diligent
manner intended to enhance the economic value of the assets of the client’s portfolio. Although
many proxy proposals can be voted in accordance with our established guidelines, we recognize that
some proposals require special consideration, which may dictate that we make an exception to the
guidelines. Clients may direct our vote; however, direction must be received in writing. Clients may
contact us for information about proxy voting.
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Item 18: Financial Information
We have no financial commitments that impair our ability to meet contractual and fiduciary
commitments to clients and we have not been the subject of a bankruptcy proceeding.
We do not require prepayment of fees of both more than $1,200 per client, and more than six
months in advance; and therefore, we are not required to provide a balance sheet to clients.
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Form ADV Part 2B – Investment Advisor Brochure Supplement
Pine Haven
Investment Counsel, Inc.
Form ADV Part 2B
Investment Advisor Brochure Supplement
P.O. Box 758
Fairhaven, MA 02719
(888) 396-2749
www.pinehaveninv.com
Paige Johnson Roth
August 2025
This Brochure Supplement provides information about Pine Haven Investment Counsel, Inc.’s (“Pine
Haven or the “Firm,” “we,” “us, ours,”) employees that supplements our Brochure. You should have
received a copy of that Brochure. Please contact Paige Johnson Roth, President, Chief Executive
Officer and Chief Compliance Officer at (888) 396-2749 or paige@pinehaveninv.com if you did not
receive our Brochure or if you have any questions about the contents of this Supplement.
Additional information about our employee(s) referenced above is also available on the SEC’s
website at www.adviserinfo.sec.gov. You may search this site using a unique identifying number,
known as a CRD number for each employee.
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Item 2: Educational Background and Business Experience
We generally require that employees involved in making investment decisions and providing
investment advice have a college degree and/or significant experience in the investment
management or financial services industries.
Born 1964
Paige Johnson Roth
CRD #: 129365
1999 to Present
Business Background:
Pine Haven Investment Counsel, Inc.
President, Chief Executive Officer and Chief Compliance Officer
1993 to 1999
Western Pacific Investment Advisers, Inc.
Portfolio Manager and Principal
Formal Education after High School:
Cornell University
Master of Business Administration
Wellesley College
Bachelor of Arts in Psychobiology
Professional Designations:
Chartered Financial Analyst (CFA)
Professional Certifications
Paige Johnson Roth maintains a professional designation, which requires the following minimum
requirements:
Chartered Financial Analyst (CFA)
Issued By
CFA Institute
Prerequisites
Candidate must meet one of the following requirements prior to
enrollment:
• Hold a bachelor’s or equivalent degree from a
college/university;
• Be within 11 months of the graduation month for a
Requirements
bachelor’s degree or equivalent program by the date of
sitting for the Level I exam; or
• Have a combination of 4,000 hours of work experience
and/or higher education that was acquired over a minimum
of three sequential years by the date of enrolling for the
Level I exam;
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• Have 4,000 hours of qualified work experience in the
investment decision-making process (accrued before,
during, or after participation in the CFA Program); and
• Submit two-to-three professional reference letters.
Education Requirements
• Self-study program (250 hours of study for each of the 3
levels)
Exam Type
• Three in-person, proctored, closed-book, computer-based
exams
Continuing Education Requirements
• None
Ethics
• Agrees to adhere to high ethical and professional standards
for the practice of financial planning, and to act as a
fiduciary when providing financial advice to clients
Item 3: Disciplinary Information
Paige Johnson Roth has not been involved in any activities resulting in a disciplinary disclosure.
Item 4: Other Business Activities
Paige Johnson Roth does not have any outside business activities.
Item 5: Additional Compensation
Paige Johnson Roth does not receive any economic benefit outside of regular salaries and bonuses.
Item 6: Supervision
Paige Johnson Roth , President, Chief Executive Officer and Chief Compliance Officer, supervises the
person named in this Form ADV Part 2B Investment Advisor Brochure Supplement. Paige Johnson
Roth supervises person by holding regular staff, investment, and other ad hoc meetings. In addition,
Paige Johnson Roth reviews client reports, emails, and trading, as well as employees’ personal
securities transaction and holdings reports. Paige Johnson Roth may be reached at (888) 396-2749.
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Form ADV Part 2B – Investment Advisor Brochure Supplement
Pine Haven
Investment Counsel, Inc.
Form ADV Part 2B
Investment Advisor Brochure Supplement
P.O. Box 758
Fairhaven, MA 02719
(888) 396-2749
www.pinehaveninv.com
Casey E. Fitchett
August 2025
This Brochure Supplement provides information about Pine Haven Investment Counsel, Inc.’s (“Pine
Haven or the “Firm,” “we,” “us, ours,”) employees that supplements our Brochure. You should have
received a copy of that Brochure. Please contact Paige Johnson Roth, President, Chief Executive
Officer and Chief Compliance Officer at (888) 396-2749 or paige@pinehaveninv.com if you did not
receive our Brochure or if you have any questions about the contents of this Supplement.
Additional information about our employee(s) referenced above is also available on the SEC’s
website at www.adviserinfo.sec.gov. You may search this site using a unique identifying number,
known as a CRD number for each employee.
21
Item 2: Educational Background and Business Experience
We generally require that employees involved in making investment decisions and providing
investment advice have a college degree and/or significant experience in the investment
management or financial services industries.
Casey Elizabeth Fitchett
CRD #: 7791431
2022 to Present
Business Background:
Pine Haven Investment Counsel, Inc.
Investment and Operations Associate
2021 to 2021
Pintler Group
Marketing Strategy and Operations Manager
2020 to 2021
TOMIS
Senior Marketing Manager
2017 to 2018
Voyageur Brewing Company
Events and Promotions Coordinator
Formal Education after High School:
University of Virginia
Bachelor of Arts in Religious Studies and Economics
Cornell SC Johnson College of Business
Certificates in Business Analytics and Financial Management
Boston University
Certificate in Financial Planning
Professional Designations:
CERTIFIED FINANCIAL PLANNER™ (CFP®)
Professional Certifications
Casey Elizabeth Fitchett maintains a professional designation, which requires the following minimum
requirements:
Issued By
Requirements
CERTIFIED FINANCIAL PLANNER™ (CFP®)
Certified Financial Planner Board of Standards, Inc.
Candidate must meet the following requirements:
Education
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• Hold a bachelor's degree (or higher) from an accredited
college or university
• Completion of a CFP®-board registered program, or hold one
of the following:
o CPA
o ChFC®
o Chartered Life Underwriter® (CLU®)
o CFA®
o Ph.D. in business or economics
o Doctor of Business Administration
o Attorney's License
Experience
• 3 years of full-time personal financial planning experience
Exam
• Pass the 170-question CFP® Certification Examination
Ethics
• Agrees to adhere to high ethical and professional standards
for the practice of financial planning, and to act as a fiduciary
when providing financial advice to clients
Continuing Education Requirements
• 30 hours every 2 years
Item 3: Disciplinary Information
Casey Elizabeth Fitchett has not been involved in any activities resulting in a disciplinary disclosure.
Item 4: Other Business Activities
Casey Elizabeth Fitchett does not have any outside business activities.
Item 5: Additional Compensation
Casey Elizabeth Fitchett does not receive any economic benefit outside of regular salaries and
bonuses.
Item 6: Supervision
Paige Johnson Roth, President, Chief Executive Officer and Chief Compliance Officer, supervises the
person named in this Form ADV Part 2B Investment Advisor Brochure Supplement. Paige Johnson
Roth supervises person by holding regular staff, investment, and other ad hoc meetings. In addition,
Paige Johnson Roth regularly reviews client reports, emails, and trading, as well as employees’
personal securities transaction and holdings reports. Paige Johnson Roth may be reached at (888)
396-2749.
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