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Item 1:
239 Baltimore Pike
Glen Mills, Pennsylvania 19342
Form ADV Part 2A – Firm Brochure
Phone: (610) 361-0865
Fax: (610) 361-0869
Website: www.commoncentsplanning.com
April 22nd, 2025
This brochure provides information about the qualifications and business practices of Planning Directions, Inc. d/b/a
Common Cents Planning If you have any questions about the contents of this brochure, please contact us at (610) 361-
0865. The information in this brochure has not been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority.
Additional information about Planning Directions, Inc. d/b/a Common Cents Planning is also available on the SEC’s
website at www.adviserinfo.sec.gov. The searchable IARD/CRD number for Planning Directions, Inc. d/b/a Common Cents
Planning is 120131.
Planning Directions, Inc. d/b/a Common Cents Planning is a Registered Investment Adviser. Registration with the United
States Securities and Exchange Commission or any state securities authority does not imply a certain level of skill or
training.
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Item 2: Material Changes
There have been no material changes to this brochure since it was last updated on April 26th, 2024.
You may request a copy of our current brochure at any time, without charge, by calling us at (610) 361-0865 or
emailing us at info@commoncentsplanning.com.
Additional information about Planning Directions, Inc. d/b/a Common Cents Planning is available via the SEC’s
Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov. The SEC’s website also provides
information about any persons affiliated with Planning Directions, Inc. d/b/a Common Cents Planning who are
registered, or are required to be registered, as Investment Adviser Representatives of Planning Directions, Inc. d/b/a
Common Cents Planning.
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Item 3: Table of Contents
Item 1: Cover Page .............................................................................................................................. 1
Item 2: Material Changes .................................................................................................................... 2
Item 3: Table of Contents .................................................................................................................... 3
Item 4: Advisory Business.................................................................................................................... 4
Item 5: Fees and Compensation .......................................................................................................... 9
Item 6: Performance-Based Fees and Side-By-Side Management .................................................... 13
Item 7: Types of Clients ..................................................................................................................... 13
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss .............................................. 13
Item 9: Disciplinary Information ........................................................................................................ 15
Item 10: Other Financial Industry Activities and Affiliations ............................................................. 15
Item 11: Code of Ethics, Participation, or Interest in Client Transactions and Personal Trading ....... 16
Item 12: Brokerage Practices ............................................................................................................ 17
Item 13: Review of Accounts ............................................................................................................. 22
Item 14: Client Referrals and Other Compensation .......................................................................... 23
Item 15: Custody ............................................................................................................................... 24
Item 16: Investment Discretion ......................................................................................................... 25
Item 17: Voting Client Securities ....................................................................................................... 25
Item 18: Financial Information .......................................................................................................... 25
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Item 4: Advisory Business
Description of Advisory Firm
Planning Directions, Inc.’s d/b/a Common Cents Planning (“CCP”) registration was granted by the U.S. Securities and
Exchange Commission on January 14, 2004. William F. Muller is CEO and 50% owner of the firm. Matthew S. Ellis is
President, Chief Compliance Officer and 50% owner of the firm. The firm is not publicly owned or traded. There are
no indirect owners of the firm or intermediaries which have any ownership interest in the firm. As of December 31,
2024, the firm managed $486,138,859 in assets, of which $446,675,803 was on a discretionary basis and $39,463,056
was on a nondiscretionary basis.
This Brochure is designed to provide detailed and clear information relating to each item noted in the table of
contents. Certain disclosures are repeated in one or more items, and/or other items are referred to in an effort to
be as comprehensive as possible on the broad subject matters discussed. Within this Brochure, certain terms in
either upper- or lowercase are used as follows:
“We,” “us,” and “our” and “Adviser” refer to Common Cents Planning or (“CCP”)
“Advisor” refers to persons who provide investment recommendations or advice on behalf of Common
Cents Planning.
“You,” “yours,” and “client” refer to clients of Common Cents Planning (“CCP”) and its advisors.
Types of Advisory Services
Investment Management Services
We are in the business of managing individually tailored investment portfolios. Our firm provides continuous advice
to a client regarding the investment of client funds based on the individual needs of the client. Through personal
discussions in which goals and objectives based on a client's particular circumstances are established, we develop
a client's personal investment policy statement. We design an investment plan with an asset allocation target and
create and manage a portfolio based on that policy and allocation target. During our data-gathering process, we
determine the client’s individual objectives, time horizons, risk tolerance, and liquidity needs. We may also review
and discuss a client’s prior investment history, as well as family composition and background.
Account supervision is guided by the stated objectives of the client (i.e., maximum capital appreciation, growth,
income, or growth and income), as well as tax considerations. Clients may impose reasonable restrictions on
investing in certain securities, types of securities, or industry sectors. Fees pertaining to this service are outlined in
Item 5 of this brochure.
Financial Planning
Financial planning is a comprehensive evaluation of a client’s current and future financial state by using currently
known variables to predict future cash flows, asset values, and withdrawal plans. The key defining aspect of financial
planning is that through the financial planning process, all questions, information, and analysis will be considered
as they impact and are impacted by the entire financial and life situation of the client. Clients purchasing this service
will receive a written or an electronic report, providing the client with a detailed financial plan designed to help
achieve his or her stated financial goals and objectives.
In general, the financial plan will address any or all of the following areas of concern. The client and advisor will
work together to select the specific areas to cover. These areas may include, but are not limited to, the following:
Budgeting & Cash Flow Analysis: We will conduct a review of your income and expenses to determine your
current surplus or deficit along with advice on prioritizing how any surplus should be used or how to reduce
expenses if they exceed your income. Advice may also be provided on which debts to pay off first based on
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factors such as the interest rate of the debt and any income tax ramifications. We may also recommend what
we believe to be an appropriate cash reserve that should be considered for emergencies and other financial
goals, along with a review of accounts (such as money market funds) for such reserves, plus strategies to
save desired amounts.
Education Planning: This includes projecting the amount that will be needed to achieve college or other post-
secondary education funding goals, along with advice on ways for you to save the desired amount.
Recommendations as to savings strategies are included, and, if needed, we will review your financial picture
as it relates to eligibility for financial aid or the best way to contribute to savings for your grandchildren (if
appropriate).
Fringe Benefits Analysis: We will review and analyze as to whether you, as an employee, are taking the
maximum advantage possible of your employee benefits. If you are a business owner, we will consider and/or
recommend the various benefit programs that can be structured to meet both business and personal
retirement goals.
Estate Planning Analysis: This usually includes an analysis of your exposure to estate taxes and your current
estate plan, which may include whether you have a will, powers of attorney, trusts, and other related
documents. Our advice also typically includes ways for you to minimize or avoid future estate taxes by
implementing appropriate estate planning strategies such as the use of applicable trusts.
We always recommend that you consult with a qualified attorney when you initiate, update, or complete
estate planning activities. We may provide you with contact information for attorneys who specialize in estate
planning when you wish to hire an attorney for such purposes. From time-to-time, we will participate in
meetings or phone calls between you and your attorney with your approval or request.
Investment Analysis and Planning: This may involve developing an asset allocation strategy to meet clients’
financial goals and risk tolerance, providing information on investment vehicles and strategies, reviewing
employee stock options, as well as assisting you in establishing your own investment account at a selected
broker/dealer or custodian. The strategies and types of investments we may recommend are further discussed
in Item 8 of this brochure.
Retirement Planning: Our retirement planning services typically include projections of the likelihood of
achieving your retirement goals, typically focusing on financial independence as the primary objective. For
situations where projections show less than the desired results, we may make recommendations, including
those that may impact the original projections by adjusting certain variables (i.e., working longer, saving more,
spending less, taking more risk with investments).
If you are near retirement or already retired, advice may be given on appropriate distribution strategies to
minimize the likelihood of running out of money or having to adversely alter spending during your retirement
years.
Income Tax Planning Analysis: Advice may include ways to minimize current and future income taxes as a part
of your overall financial planning picture. For example, we may make recommendations on which type of
account(s) or specific investments should be owned based in part on their “tax efficiency,” with consideration
that there is always a possibility of future changes to federal, state, or local tax laws and rates that may impact
your situation.
We recommend that you consult with a qualified tax professional before initiating any tax planning strategy, and
we may provide you with contact information for accountants who specialize in this area if you wish to hire someone
for such purposes. We will participate in meetings or phone calls between you and your tax professional with your
approval.
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The adviser or the client may terminate the Advisory Agreement at any time on thirty (30) days prior notice. Notice
shall be in writing and delivered to the appropriate party's last known address. Any unpaid fees as have been
earned by the Adviser shall be paid within fifteen (15) days of the termination of this Agreement.
The specific advisory program you select may cost you more or less than purchasing program services separately.
Factors that bear upon the cost of a particular advisory program in relation to the cost of the same services
purchased separately include, but may not be limited to, the type and size of the account; the historical or expected
size or number of trades for the account; the types of securities and strategies involved; the amount of fees,
commissions, and other charges that apply at the account or transaction level; and the number and range of
supplementary advisory and client-related services provided to the account. Lower fees for comparable services
may be available from other sources. You are under no obligation to engage us for services and are free to use the
firm of your choice.
Investment recommendations and advice offered by CCP and its advisors do not constitute legal, tax, or accounting
advice. Clients should coordinate and discuss the impact of the financial advice they receive from their advisor with
their attorney and accountant. Clients should also inform their advisor promptly of any changes in their financial
situation, investment goals, needs, or objectives. Failure to notify the advisor of any material changes could result
in investment advice not meeting the changing needs of the client.
IRA Rollover Considerations
As part of our financial planning and advisory services, we may provide you with recommendations and advice
concerning your employer retirement plan or other qualified retirement account. When appropriate, we may
recommend that you withdraw the assets from your employer’s retirement plan or other qualified retirement
account and roll the assets over to an individual retirement account (“IRA”) to be managed by our firm or a Third-
Party Manager that we recommend. If you elect to roll the assets to an IRA under our management, we will charge
you an asset-based fee as described in Item 5. This practice presents a conflict of interest because our Advisory
Representative has an incentive to recommend a rollover to you for the purpose of generating fee-based
compensation rather than solely based on your needs. You are under no obligation, contractually or otherwise, to
complete the rollover. Furthermore, if you do complete the rollover, you are under no obligation to have your IRA
assets managed under our program or a Third-Party Managed Program. You have the right to decide whether to
complete the rollover and the right to consult with other financial professionals.
Some employers permit former employees to keep their retirement assets in their company plan. Also, current
employees can sometimes move assets out of their company plan before they retire or change jobs. In determining
whether to complete the rollover to an IRA, and to the extent the following options are available, you should
consider the costs and benefits of each.
An employee will typically have four options:
1. Leave the funds in your employer’s (former employer’s) plan.
2. Roll over the funds to a new employer’s retirement plan.
3. Cash out and take a taxable distribution from the plan.
4. Roll the funds into an IRA rollover account.
Each of these options has advantages and disadvantages. Before making a change, we encourage you to speak with
your financial advisor, CPA, and/or tax attorney.
Before rolling over your retirement funds to an IRA for us to manage or to a Third-Party Managed Program, carefully
consider the following. NOTE: This list is not exhaustive.
1. Determine whether the investment options in your employer’s retirement plan address your needs or
whether other types of investments are needed.
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a. Employer retirement plans generally have a more limited investment menu than IRAs.
b. Employer retirement plans may have unique investment options not available to the public, such
as employer securities or previously closed funds.
2. Your current plan may have lower fees than our fee and/or the Third-Party Manager’s fee combined.
a.
If you are interested in investing only in mutual funds, you should understand the cost structure of
the share classes available in your employer’s retirement plan and how the costs of those share
classes compare with those available in an IRA.
3. You should understand the various products and services available through an IRA provider and their costs.
4.
It is likely you will not be charged a management fee and will not receive ongoing asset management
services unless you elect to have such services. If your plan offers management services, the fee associated
with the service may be more or less than our fee and/or the Third-Party Manager’s fee combined.
5. The Third-Party Manager’s or our management strategy may have higher risk than the options provided to
you in your plan.
6. Your current plan may offer financial advice, guidance, management, and/or portfolio options at no
7.
additional cost.
If you keep your assets titled in a 401(k) or retirement account, you could potentially delay your required
minimum distribution beyond the required minimum distribution age.
8. Your 401(k) may offer more liability protection than a rollover IRA; each state varies. Generally, Federal law
protects assets in qualified plans from creditors. Since 2005, IRA assets have been generally protected from
creditors in bankruptcies; however, there can be exceptions. Consult an attorney if you are concerned about
protecting your retirement plan assets from creditors.
9. You may be able to take out a loan on your 401(k), but not from an IRA.
10. IRA assets can be accessed any time; however, distributions are subject to ordinary income tax and may
also be subject to a 10% early distribution penalty unless they qualify for an exception such as disability,
higher education expenses, or a home purchase.
11. If you own company stock in your plan, you may be able to liquidate those shares at a lower capital gains
tax rate.
12. Your plan may allow you to hire us or another firm as the manager and keep the assets titled in the plan
name.
It is important that you understand your options, their features, and their differences, and decide whether a rollover
is best for you. If you have questions, contact us at our main number listed on the cover page of this brochure.
In addition to complying with applicable SEC rules, CCP is subject to certain rules and regulations adopted by the
U.S. Department of Labor when we provide nondiscretionary investment advice to retirement plan participants and
IRA owners. When these DOL rules apply, our advisors and Common Cents Planning are “fiduciaries,” for purposes
of the Employee Retirement Income Security Act of 1974 (“ERISA”), as amended, and the Internal Revenue Code of
1986 (“the Code”), as amended. Therefore, CCP and our advisors may not receive payments that create conflicts of
interest when providing fiduciary investment advice to plan sponsors, plan participants, and IRA owners, unless we
comply with a prohibited transaction exemption (“PTE”). Beginning December 20, 2021, CCP and our advisors will
comply with ERISA and the Code by using PTE 2020-02. As fiduciaries under ERISA and the Code, we render advice
that is in plan participants’ and IRA customers’ best interest. CCP and our advisors’ status as an ERISA/Code fiduciary
is limited to ERISA/Code covered nondiscretionary advice and recommendations regarding rolling over a retirement
account and does not extend to all situations.
Client Tailored Services and Client Imposed Restrictions
The investment advisory services provided by our advisors depend largely on the personal information the client
provides to the advisor. In order for our advisors to provide appropriate investment advice to, or, in the case of
discretionary accounts, make tailored investment decisions for, the client, it is very important that clients provide
accurate and complete responses to their advisor’s questions about their financial condition, needs, goals, and
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objectives and notify the advisor of any reasonable restrictions they wish to apply to the securities or types of
securities to be bought, sold, or held in their managed account. Specific client financial plans and their
implementation are dependent upon a client Investment Policy Statement, which outlines each client’s current
situation (current assets, tax levels, and risk tolerance levels) and is used to construct a client specific plan to aid in
the selection of a portfolio that matches restrictions, needs, and targets.
It is also important that clients promptly inform their advisor of any changes in their financial condition, investment
objectives, personal circumstances, or reasonable investment restrictions pertaining to the management of their
account, if any, that may affect their overall investment goals and strategies, or the investment advice provided or
investment decisions made by their advisor. In general, the advisor is responsible for delivering investment advisory
services to clients, and clients generally deal with matters relating to their accounts by contacting their advisor
directly. Of course, clients may contact CCP directly with questions about the advisory services offered by our firm.
Wrap Fee Programs
We do not participate in wrap fee programs.
Program Choice Conflicts of Interest
Clients should be aware that the compensation to Common Cents Planning and your advisor will differ according to
the specific advisory programs or services provided. This compensation to CCP and your advisor may be more than
the amounts we would otherwise receive if you participated in another program or paid for investment advice,
brokerage, or other relevant services separately. Lower fees for comparable services may be available through our
firm or from other sources. CCP and your advisor have a financial incentive to recommend advisory programs or
services that provide us higher compensation over other comparable programs or services available from our firm
or elsewhere that may cost you less. For example, the costs you will incur to have your account managed by our
firm may be more than what other similar firms may charge. It’s important to understand all the associated costs
and benefits of the program and services you select so you can decide which programs and services are best suited
for your unique financial goals, investment objective, and time horizon. We encourage you to review our Form CRS
and to discuss your options with your advisor.
Factors that bear upon the cost of a particular advisory program in relation to the cost of the same services
purchased separately include, but may not be limited to, the type and size of the account; the historical or expected
size or number of trades for the account; the types of securities and strategies involved; the amount of fees and
other charges that apply at the account or transaction level; and the number and range of supplementary advisory
and client-related services provided to the account. Lower fees for comparable services may be available from other
sources. You are under no obligation to engage us for services and are free to use the firm of your choice.
In addition, Commonwealth offers our firm, and our advisors one or more forms of financial benefits based on our
total assets under management held at Commonwealth, as well as financial assistance for transitioning from
another firm to Commonwealth. The types of financial benefits that your advisor may receive from Commonwealth
include, but are not limited to, forgivable or unforgivable loans, enhanced payouts, and discounts or waivers on
transaction, platform, and account fees; technology fees; research package fees; financial planning software fees;
administrative fees; brokerage account fees; account transfer fees; licensing and insurance costs; and the cost of
attending conferences and events. The enhanced payouts, discounts, and other forms of financial benefits that your
advisor may have the opportunity to receive from Commonwealth provide a financial incentive for our firm and
your advisor to select Commonwealth as broker/dealer for your accounts over other broker/dealers from which
they may not receive similar financial benefits. Please see Items 12 and 14 of this Brochure for more detailed
information about these types of conflicts and our relationship with Commonwealth.
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Item 5: Fees and Compensation
Please note, unless a client has received the firm’s disclosure brochure at least 48 hours prior to signing the
investment advisory contract, the investment advisory contract may be terminated by the client within five (5)
business days of signing the contract without incurring any advisory fees and without penalty. How we are paid
depends on the type of advisory service we are performing. Please review the fee and compensation information
below.
With regard to asset management activities, the fee structure is as follows: less than $500,000, fee of one (1%)
percent annually; the next $500,000, fee of .85% annually; for additional amounts over $1,000,001, fee of three-
quarters (.75%) percent annually. The fee is payable semi-annually in arrears by the client and is generally not
negotiable. The advisory fee is a blended fee and is calculated by assessing the percentage rates using the
predefined levels of assets resulting in a combined weighted fee. For example, an account valued at $2,000,000
would pay an effective fee of 0.84% with the annual fee of $16,750.00. The semi-annual fee is determined by the
following calculation: (($500,000 x 1.00%) + ($500,000 x 0.85%) + ($1,000,000 x 0.75)) ÷ 2 = $8,375.00. No increase
in the annual fee shall be effective without agreement from the client by signing a new agreement or amendment
to their current advisory agreement.
CCP offers a flat fee schedule of .65% for Household assets between $5 million and $7 million, .55% for Household
assets between $7 million and $10 million, and .45% for Household assets over $10 million. Fees for households
over $25 million are negotiable.
Advisory fees are directly debited from client accounts, or the client may choose to pay by check. Further, in the
event that a client permits the firm to provide investment management services, and such client indicates a
statement of intent to subject a greater amount of funds to management, fees are prorated over the billing period.
Regarding financial planning fees, the firm imposes an hourly fee of $250.00. Fees are not negotiable.
Compensation is payable upon provision of the financial planning advice. In the event of early termination by client,
any fees for the hours already worked will be due.
To the extent that you hold positions in your account for which pricing data is not readily available, Commonwealth
receives quarter-end values from alternative investment issuers or other service providers which are used when
calculating billable AUM for our clients. Neither CCP nor Commonwealth engages in an independent valuation of
your account assets and relies on valuations provided by the investment issuers or other service providers. Common
Cents Planning (via Commonwealth and further via the account custodian) will provide periodic account statements
which include the market value of the alternative investment based on information received from the investment
issuer or other service provider. In providing these account statements, or any other valuation information to you,
(a) CCP relies on the valuation information provided by the manager of the alternative investment or other service
provider, (ii) the valuation information used to determine the billing fee is based on estimates that may be outdated
as of the dates of the account statements, (iii) the products final valuations may be higher or lower than the values
reflected in the periodic account statements, and (iv) while Commonwealth will adjust material estimated fee
billings on a best efforts basis on our behalf, neither CCP nor Commonwealth is under obligation to provide notice
or compensation to you for differences in estimated alternative investment valuations.
Account values in the Commonwealth reporting system will be used for our firm’s quarterly fee calculations for
advisory accounts custodied at National Financial Services (NFS). Although account holdings and asset valuations
should generally match, month-end market values reflected in Commonwealth's Practice 360 reporting system
sometimes differ from those provided by NFS on their month-end statements. The three most common reasons
why these values may differ are (i) differences in the manner in which accrued interest is calculated, (ii) differences
in the date upon which "as of" dividends and capital gains are reported, and (iii) differences in whether settlement
date valuations or trade date valuations are used. If you have any questions or believe there are material
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discrepancies between your NFS custodial statement and Commonwealth's reporting system, please contact us.
The Commonwealth report valuations are available online via your Investor360 account or you may request a copy
from your advisory representative.
CCP allows for the aggregation of assets among a client’s “related” managed accounts for purposes of determining
the value of AUM and the applicable advisory fee to be paid by a client. We reserve the right to determine whether
client accounts are “related” for purposes of aggregating a client’s accounts together for a reduction in the
percentage fee amount. Unless a billing group is created, the fee schedule is applied at the account level. Billing
groups are maintained by CCP.
Other Fees and Costs
Commonwealth passes on to our clients the securities clearance and settlement fees charged by its clearing
broker/dealer with a substantial markup that is retained by Commonwealth. Commonwealth adds a markup to the
transaction fees assessed by its clearing firm and paid by clients or clients’ advisors to compensate Commonwealth
for the cost of its resources utilized in processing the transaction(s) and to generate additional revenue for
Commonwealth. We typically pass on the securities clearance and settlement fees charged by Commonwealth and
its clearing broker/dealer. The maximum charges are as follows:
Transaction Charges
Stocks, ETFs, and Closed-End Funds
Online order entry (including block trades)
Trader assisted
$7.951/$4.952
$251
Bonds, CDs, CMOs, and Structured products
$301
UITs
$201
Options
Online order entry (including block trades)
Trader assisted
Alternative Investments
Precious Metals
$15 + $1 per contract1
$20 + $1.25 per contract1
$50
$501
Mutual Funds
No Transaction Fee (NTF)
Buy
Sell
$0
$07
$0
Supporting3
$122/$151
$122/$151
$0
Exchange
PIP/SWP8
$0
$0
Nonsupporting4,5
$301/$351,6
$301/$351,6
$30/$356
$3
1Plus service fee of $4 for accounts not enrolled in all available e-notification (e-delivery) options (excluding tax documents).
2Account must be enrolled in all available e-delivery options (excluding tax documents).
3Represents more than 500 supporting fund families from which Commonwealth receives revenue-sharing payments from NFS.
4Commonwealth does not receive revenue-sharing payments derived from investments in nonsupporting funds. NFS assesses Commonwealth a transaction surcharge
for buys, sells, and exchanges of nonsupporting funds. Commonwealth’s transaction charges are substantially higher for nonsupporting funds to compensate
Commonwealth for the absence of revenue sharing and the assessment of a transaction surcharge by NFS. These nonsupporting fund families are CGM, Dodge & Cox,
and Vanguard.
5While Commonwealth does receive revenue-sharing payments from NFS that are derived from Dimensional Fund Advisors (DFA) fund assets, these payments are
substantially less as a percentage of fund assets than amounts paid by supporting fund families. Commonwealth therefore classifies DFA funds as nonsupporting funds.
Unlike other nonsupporting funds, NFS does not assess Commonwealth a transaction surcharge for transactions in DFA funds. Nevertheless, Commonwealth assesses
the same surcharges for buy transactions in DFA funds that are noted in footnote 4 for nonsupporting funds. DFA sell transaction surcharges are identified in footnote 3
which are lower than sell transactions for other nonsupporting funds identified in footnote 4. DFA sell transactions processed through the Commonwealth’s trade desk
shall be $20. Commonwealth’s receipt of revenue-sharing payments from DFA fund assets (albeit substantially less than from supporting funds), combined with the
higher transaction charges for buys generates greater revenue for Commonwealth relative to DFA fund assets than the other nonsupporting funds identified in footnote
4.
6If processed by Commonwealth’s Trade Desk.
7Funds purchased prior to their NTF effective date will still incur a transaction charge.
8Periodic investment plans (PIPs) and systematic withdrawal plans (SWPs) carry a $100 minimum
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Commonwealth assesses confirmation fees to clients to offset the asset-based fees it pays to its clearing
broker/dealer and to generate additional revenue for Commonwealth.
In addition to the charges noted previously, clients incur certain charges in connection with certain investments,
transactions, and services in your account. In many cases, Commonwealth will receive a portion of these fees and
charges or add a markup to the charges clients would otherwise pay to generate additional revenue for
Commonwealth. The actual fees and charges that clients will incur are dependent upon the type of account and the
nature and quantity of the transactions that occur, the services that are provided, or the positions that are held in
the account. Additional fees and charges that clients will typically pay include, but are not limited to:
• Mutual fund or money market 12b-1 fees, subtransfer agent fees, and distributor fees
• Mutual fund and ETF money market management fees and administrative expenses
• Mutual fund transaction and redemption fees
• Certain deferred sales charges on mutual funds purchased or transferred into the account
• Other transaction charges and service fees
•
IRA and qualified retirement plan fees
• Other charges that may be required by law
• Brokerage account fees and charges
Information describing the brokerage fees and charges that are applicable to a Commonwealth brokerage or
Common Cents Planning. managed account is provided on Commonwealth’s Schedule of Miscellaneous Account
and Service Fees, which is available on Commonwealth’s website at: www.commonwealth.com/for-clients in
the For Clients section on the right side of the page.
Advisors of CCP may select share classes of mutual funds that pay advisors 12b-1 fees when lower-cost institutional
or advisory share classes of the same mutual fund exist that do not pay CCP or your advisor additional fees. As a
matter of policy, Commonwealth (on our behalf) credits the mutual fund 12b-1 fees it receives from mutual funds
purchased or held in CCP managed accounts back to the client accounts paying such 12b-1 fees.
In most cases, mutual fund companies offer multiple share classes of the same mutual fund. Some share classes of
a fund charge higher internal expenses, whereas other share classes of a fund charge lower internal expenses.
Institutional and advisory share classes typically have lower expense ratios and are less costly for a client to hold
than Class A shares or other share classes that are eligible for purchase in an advisory account. Mutual funds that
offer institutional share classes, advisory share classes, and other share classes with lower expense ratios are
available to investors who meet specific eligibility requirements that are described in the mutual fund’s prospectus
or its statement of additional information. These eligibility requirements include, but may not be limited to,
investments meeting certain minimum dollar amounts and accounts that the fund considers qualified fee-based
programs. The lowest-cost mutual fund share class for a fund may not be offered through our clearing firm or made
available by us for purchase within our managed accounts. Clients should never assume that they will be invested
in the share class with the lowest possible expense ratio or cost.
We urge clients to discuss with their advisor whether lower-cost share classes are available in their program
account. Clients should also ask their advisor why the funds or other investments that will be purchased or held in
their managed account are appropriate for them in consideration of their expected holding period, investment
objective, risk tolerance, time horizon, financial condition, amount invested, trading frequency, the amount of the
advisory fee charged, whether the client will pay transaction charges for fund purchases and sales, whether clients
will pay higher internal fund expenses in lieu of transaction charges that could adversely affect long-term
performance, and relevant tax considerations. Your advisor may recommend, select, or continue to hold a fund
share class that charges you higher internal expenses than other available share classes for the same fund.
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The purchase or sale of transaction-fee (“TF”) funds available for investment through CCP will result in the
assessment of transaction charges to you, your advisor, us, or Commonwealth. Although no-transaction-fee (“NTF”)
funds do not assess transaction charges, most NTF funds have higher internal expenses than funds that do not
participate in an NTF program. These higher internal fund expenses are assessed to investors who purchase or hold
NTF funds. Depending upon the frequency of trading and hold periods, NTF funds may cost you more, or may cost
CCP, Commonwealth, or your advisor less than mutual funds that assess transaction charges but have lower internal
expenses. In addition, the higher internal expenses charged to clients who hold NTF funds will adversely affect the
long-term performance of their accounts when compared to share classes of the same fund that assess lower
internal expenses.
The existence of various fund share classes with lower internal expenses that we may not make available for
purchase in its managed account programs present a conflict of interest between clients and CCP or our advisors.
A conflict of interest exists because we and your advisor have a greater incentive to make available, recommend,
or make investment decisions regarding investments that provide additional compensation to us that cost clients
more than other available share classes in the same fund that cost you less. For those advisory programs that assess
transaction charges to clients or to CCP. or the advisor, a conflict of interest exists because we and your advisor
have a financial incentive to recommend or select NTF funds that do not assess transaction charges but cost you
more in internal expenses than funds that do assess transaction charges but cost you less in internal expenses.
Other Forms of Compensation
As mentioned above, an ongoing asset management fee, billed semiannually in arrears, is the most common
method of payment for the client and compensation to CCP and the advisors. Clients should be aware that, when
assets are invested in shares of mutual funds, variable insurance products, and certain alternative investments
within a managed account program, clients will pay investment advisory fees to Common Cents Planning and to the
advisor for their advisory services in connection with the investments. In addition to the payments received by CCP
and the advisor, clients will also pay management fees, mutual fund and money market 12b-1 fees, subtransfer
agent fees, mutual fund and money market administrative expenses, mutual fund transaction fees, certain deferred
sales charges and redemption fees on previously purchased mutual funds, annuity internal expenses and fees, and
other fees charged by the investment company, insurance product, or alternative investment sponsor, which are
typically charged to clients as an internal expense of the product. These internal expenses are described in the
prospectus or offering document for the specific product. Clients may be able to invest directly in the investment
company, insurance product, or alternative investment without incurring the investment advisory fees, platform
fees, or transaction charges assessed by CCP or their advisor. If a client’s assets are invested in a fee-based annuity,
the client will pay both the direct management fee to us and their advisor for the advisory services provided by
Common Cents Planning and the advisor in connection with that investment and, indirectly, the management and
other fees charged by the underlying annuity investment options, as well as the charges assessed by the insurance
company for the product. Of course, clients should also be aware of the tax implications of investing, as well as of
the existence of deferred sales charges or redemption fees charged by some product sponsors for positions the
client subsequently sells in Common Cents Planning managed accounts.
In addition to the annual asset management fee, and unless otherwise agreed between advisor and client, clients
will pay transaction charges as set forth in the Other Fees and/or Costs section above and may be modified from
time to time by Commonwealth.
Special Disclosures for ERISA Plans
In this Brochure, we disclose conflicts of interest, such as receiving additional compensation from third parties (e.g.,
12b-1 fees, subtransfer agent fees, and revenue sharing) for providing marketing, recordkeeping, or other services
in connection with certain investments. Common Cents Planning however, has adopted policies and procedures
that are designed to ensure compliance with the prohibited transaction rules under the Employee Retirement
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Income Security Act of 1974 (“ERISA”), as amended. For example, we have taken several steps to address the conflict
of interest associated with Common Cents Planning or our advisors’ receipt of compensation for services provided
to ERISA plans.
First, an advisor negotiates the compensation with ERISA plan sponsors or participants (“ERISA clients”) and the
compensation is either an annual fee for ongoing services based on a percentage of assets under advisement, a flat
fee, or an hourly rate. Second, to the extent that an advisor receives additional compensation from a third party,
the advisor must report it to Common Cents Planning to enable the additional compensation to be offset against
the fees that the ERISA clients would otherwise pay for the advisor’s services. Third, CCP has established a policy
not to influence any advisor’s advice or management of assets at any time or for any reason based on any
compensation that we or the advisor might receive from third parties.
In no event will we allow advisors to provide advice or manage assets for ERISA clients if they have conflicts of
interest that CCP believes are prohibited by ERISA.
As a covered service provider to ERISA plans, CCP will comply with the U.S. Department of Labor regulations on fee
disclosures, effective July 16, 2011 (or such other date as provided by the Department). Thus, CCP and our advisors
will disclose (i) direct compensation received from ERISA clients; (ii) indirect compensation (e.g., 12b-1 fees)
received from third parties; and (iii) transaction-based compensation (e.g., commissions) or other similar
compensation shared with related parties servicing the ERISA plan. These fee disclosures will be made reasonably
in advance of entering into, renewing, or extending the advisory service agreement with the ERISA client.
Item 6: Performance-Based Fees and Side-By-Side Management
We do not offer performance-based fees.
Item 7: Types of Clients
Types of clients serviced by the firm will be individuals, pension plans, profit sharing plans, trusts, estates, and/or
charitable organizations. Our minimum household size requirement is $500,000.00. CCP reserves the right to waive
the minimum investment requirement for any reason in our sole discretion.
Item 8: Methods of Analysis, Investment Strategies, and Risk of
Loss
The firm will use fundamental analysis as the method by which it analyzes securities.
Fundamental analysis involves analyzing individual companies and their industry groups, such as a company’s financial
statements, details regarding the company’s product line, the experience, and expertise of the company’s
management, and the outlook for the company’s industry. The resulting data is used to measure the true value of the
company’s stock compared to the current market value. The risk of fundamental analysis is that information obtained
may be incorrect and the analysis may not provide an accurate estimate of earnings, which may be the basis for a
stock’s value. If securities prices adjust rapidly to new information, utilizing fundamental analysis may not result in
favorable performance.
Material Risks Involved
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All investing strategies we offer involve risk and may result in a loss of your original investment which you should be
prepared to bear. Many of these risks apply equally to stocks, bonds, commodities, and any other investment or
security. Material risks associated with our investment strategies are listed below.
Market Risk: Market risk involves the possibility that an investment’s current market value will fall because of a
general market decline, reducing the value of the investment regardless of the operational success of the issuer’s
operations or its financial condition.
Strategy Risk: The Adviser’s investment strategies and/or investment techniques may not work as intended.
Small and Medium Cap Company Risk: Securities of companies with small and medium market capitalizations are
often more volatile and less liquid than investments in larger companies. Small and medium cap companies may face
a greater risk of business failure, which could increase the volatility of the client’s portfolio.
Interest Rate Risk: Bond (fixed income) prices generally fall when interest rates rise, and the value may fall below
par value or the principal investment. The opposite is also usually true: bond prices generally rise when interest rates
fall. In general, fixed income securities with longer maturities are more sensitive to these price changes. Most other
investments are also sensitive to the level and direction of interest rates.
Inflation: Inflation may erode the buying-power of your investment portfolio, even if the dollar value of your
investments remains the same.
Risks Associated with Securities
Apart from the general risks outlined above which apply to all types of investments, specific securities may have
other risks.
Common stocks may go up and down in price quite dramatically and could lose all value in the event of an issuer’s
bankruptcy or restructuring. A slower-growth or recessionary economic environment could have an adverse effect
on the price of all stocks.
Corporate Bonds are debt securities to borrow money. Generally, issuers pay investors periodic interest and repay
the amount borrowed either periodically during the life of the security and/or at maturity.
Alternatively, investors can purchase other debt securities, such as zero-coupon bonds, which do not pay current
interest, but rather are priced at a discount from their face values and their values accumulate over time to face value
at maturity. The market prices of debt securities (bonds) fluctuate depending on such factors as interest rates, credit
quality, and maturity. In general, market prices of debt securities decline when interest rates rise and increase when
interest rates fall. The longer the time to a bond’s maturity, the greater its interest rate risk.
Municipal Bonds are debt obligations generally issued to obtain funds for various public purposes, including the
construction of public facilities. Municipal bonds pay a lower rate of return than most other types of bonds. However,
because of a municipal bond’s tax-favored status, investors should compare the relative after-tax return to the after-
tax return of other bonds, depending on the investor’s tax bracket.
Investing in municipal bonds carries the same general risks as investing in bonds. Those risks include interest rate
risk, reinvestment risk, inflation risk, market risk, call or redemption risk, credit risk, and liquidity and valuation risk.
Investment Companies Risk. When a client invests in open-end mutual funds or ETFs, the client indirectly bears its
proportionate share of any fees and expenses payable directly by those funds. Therefore, the client will incur higher
expenses, many of which may be duplicative. In addition, the client’s overall portfolio may be affected by losses of
an underlying fund and the level of risk arising from the investment practices of an underlying fund (such as the use
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of derivatives). Exchange Traded Funds (ETFs) are also subject to the following risks: (i) an ETFs shares may trade at
a market price that is above or below its net asset value; (ii) the ETF may employ an investment strategy that utilizes
high leverage ratios; or (iii) trading of an ETF’s shares may be halted if the listing exchange’s officials deem such action
appropriate, the shares are de-listed from the exchange, or the activation of market-wide “circuit breakers” (which
are tied to large decreases in stock prices) halts stock trading generally. The Adviser has no control over the risks
taken by the underlying funds in which clients invest.
Investments may also be affected by currency controls; different accounting, auditing, financial reporting,
disclosure, and regulatory and legal standards and practices; expropriation (occurs when governments take away a
private business from its owners); changes in tax policy; greater market volatility; different securities market
structures; higher transaction costs; and various administrative difficulties, such as delays in clearing and settling
portfolio transactions or in receiving payment of dividends. These risks may be heightened in connection with
investments in developing countries. Investments in securities issued by entities domiciled in the United States may
also be subject to many of these risks.
Any of the common risks described above could adversely affect the value of your portfolio and account
performance, and you can lose money. Even though these risks exist, CCP and your advisor will still earn the fees
and other compensation described in this Brochure. Clients should carefully consider the risks of investing and the
potential that they may lose principal while CCP and your advisor continue to earn fees and other forms of
compensation.
Your investments are not bank deposits and are not insured or guaranteed by the FDIC or any other governmental
agency, entity, or person, unless otherwise noted and explicitly disclosed as such, and as such may lose value.
Item 9: Disciplinary Information
Not applicable/None.
Item 10: Other Financial Industry Activities and Affiliations
Some of the associated persons of Common Cents Planning are also registered representatives of Commonwealth
Equity Services,
Inc. DBA Commonwealth Financial Network (“Commonwealth”). They make securities
recommendations to clients through Commonwealth. Commonwealth is a FINRA registered broker/dealer and is
also licensed as a broker/dealer with the states in which Commonwealth or its representatives offer securities to
clients. The Associated Persons of CCP have the choice of recommending advisory (fee-based) accounts and
services, commission-based accounts, or both, to any client. When the advisor acts in capacity of a broker/dealer
registered representative by recommending a commission-based account, the advisor receives transactional
commissions and mutual fund, and money market 12b-1 fees based upon the specific investments recommended
to the client. Associated Persons of CCP’s ability to recommend both fee-based and commission-based accounts
and services to any particular client creates a conflict of interest for your advisor because the advice or
recommendations provided by your advisor in the selecting of fee-based or commission-based accounts and
services will directly impact the type, nature, amount, and duration of the compensation your advisor will receive.
Common Cents Planning has a fee sharing arrangement with Commonwealth.
Some of the Associated Persons of CCP are also licensed insurance agents. Should you choose to purchase an
insurance product from your advisor, you will pay commissions for these products which are in addition to the fees
you pay for financial services. The receipt of additional compensation creates a conflict of interest. You are under
no obligation to purchase insurance products or services from your advisor. You may purchase insurance products
from the insurance agent of your choice. Similar products and services may be available at an equal or lower cost
from other sources.
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Further, our advisors are restricted to only offering those products and services that have been reviewed and
approved for sale to the public through Commonwealth pursuant to Commonwealth policy.
For asset management fee clients, Messrs. Dunbar, Muller, Ellis, Lake Jr., and Ms. Provost do not accept any asset-
based sales charge (12b-1) or service fees from the sale of mutual funds.
1. Clients have the option to purchase investment products that we recommend through other brokers or
agents that are not affiliated with us.
2. The firm charges firm fees and Messrs. Dunbar, Muller, Ellis, Lake Jr., and Ms. Provost may receive
commission income as a result of product sales. Firm fees are not offset by commission income.
In the same manner, as many advisors offer asset management fee discounts to their larger clients, Commonwealth
offers those advisors to whom it charges administrative fees discounts based on their total assets under
management. As these advisors grow their business, Commonwealth’s economies of scale are shared with those
advisors by reducing the percentage amount of administrative fees that would otherwise be charged to the
advisors. The advisors receive discounts on the administrative fee when they reach specified asset levels, starting
at $10 million. As the amount of the advisors’ client assets grows above certain levels, the advisors receive larger
percentage discounts to the administrative fees.
Additionally, advisors with advisory AUM of at least $25 million qualify for an increased payout percentage on their
clients’ advisory management fees, starting at 90.00% and rising to a maximum of 99.00% as their advisory AUM
grows.
These discounts in administrative fees and higher payouts for reaching various AUM levels present a conflict of
interest because they provide a financial incentive for advisors who receive the discounts to recommend our
advisory program over other available programs that do not offer such discounts or higher payouts to the advisors.
On the other hand, because Commonwealth does not assess administrative fees to advisors when they use certain
other third party managed account programs depending upon the costs and fees of a particular third-party program,
advisors may have a financial incentive to use one or more third party programs, which also creates a conflict of
interest.
Item 11: Code of Ethics, Participation, or Interest in Client
Transactions and Personal Trading
Common Cents Planning is in full compliance with its responsibilities under SEC Rule 204A-1 in which the firm has
adopted a written code of ethics which, among other things, requires the firm’s Chief Compliance Officer to monitor
the personal securities transactions of associated persons, as well as to establish a framework of integrity and
ethical behavior within the firm. A copy of the firm’s code of ethics is available upon request to all clients and
prospective clients.
The firm or individuals associated with the firm may buy or sell securities identical to those recommended to
customers for their personal account.
It is the expressed policy of the firm that no person employed by the firm may purchase or sell any security prior to
a transaction(s) being implemented for an advisory account, and therefore, preventing such employees from
benefiting from transactions placed on behalf of advisory accounts.
The firm or any related person(s) may have an interest or position in a certain security(ies) which may also be
recommended to a client.
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As these situations may represent a conflict of interest, the firm has established the following restrictions in order
to ensure its fiduciary responsibilities:
1. A director, officer or employee of the firm shall not buy or sell securities for their personal portfolio(s) where
their decision is substantially derived, in whole or in part, by reason of his or her employment unless the
information is also available to the investing public on reasonable inquiry. No person of the firm shall prefer
his or her own interest to that of the advisory client.
2. The firm maintains a list of all securities holdings for itself, and anyone associated with this advisory practice.
These holdings are reviewed on a regular basis by Mr. Matthew Ellis, President and CCO.
3. The firm requires that all individuals must act in accordance with all applicable federal and state regulations
governing registered investment advisory practices.
4. Any individual not in observance of the above may be subject to termination.
The associated persons of CCP and/or other employees of CCP may from time to time buy or sell for their own
personal accounts securities which have also been recommended to clients. Any such securities transactions are likely
to be insignificant in relation to the market as a whole. As a practice the transactions, if any, of CCP associated
persons transactions are executed after related client transactions have been executed. However, in all cases, full
disclosure is provided to the client.
Investment Advice Relating to Retirement Accounts
When we provide investment advice to you regarding your retirement plan account or individual retirement
account, we are fiduciaries within the meaning of Title I of ERISA and/or the Internal Revenue Code, as applicable,
which are laws governing retirement accounts. The way we make money creates some conflicts with your interests,
so we operate under a special rule that requires us to act in your best interest and not put our interest ahead of
yours. Under this special rule’s provisions, we must:
Meet a professional standard of care when making investment recommendations (give prudent advice);
Never put our financial interests ahead of yours when making recommendations (give loyal advice);
Avoid misleading statements about conflicts of interest, fees, and investments;
Follow policies and procedures designed to ensure that we give advice that is in your best interest;
Charge no more than is reasonable for our services; and
Give you basic information about conflicts of interest.
In addition, and as required by this rule, we provide information regarding the services that we provide to you, and
any material conflicts of interest, in this brochure and in your client agreement.
Item 12: Brokerage Practices
The Custodians and Brokers We Use
Common Cents Planning does not maintain custody of your assets, although we will be deemed to have custody of
your assets if you give us authority to withdraw advisory fees from your account (see Item 15 – Custody below).
Your assets must be maintained in an account at a “qualified custodian”, generally a broker dealer or other financial
institution. We primarily recommend that our clients use National Financial Services (“NFS”), a registered broker-
dealer, member SIPC, as a qualified custodian. In certain circumstances, we may also recommend the use of Charles
Schwab & Co., Inc. (“Schwab”), a registered broker dealer, member SIPC, as a custodian, primarily for clients with
existing accounts at Schwab. In other limited cases, we may utilize other qualified custodians to hold your assets.
We are independently owned and operated and are not affiliated with NFS, Schwab, or any other qualified
custodian. The qualified custodian will hold your assets in a brokerage account and buy and sell securities with our
instruction. While we will recommend a qualified custodian to hold your assets, you will decide whether to do so
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and will open the account directly at the qualified custodian with our assistance. Conflicts of interest associated
with these arrangements are described below and in Item 14 (Client Referrals and Other Compensation). You
should consider these conflicts of interest when selecting your custodian.
How We Select Brokers/Custodians
We seek to use custodians who will hold your assets and execute transactions on terms that are, overall, most
advantageous when compared to other available providers and their services. We consider a wide range of factors,
including, among others:
Combination of transaction execution services and asset custody services
Capability to execute, clear, and settle trades (buy and sell securities for your account)
Capability to facilitate transfers and payments to and from accounts (wire transfers, check
requests, etc.)
Breadth of available investment products (stocks, bonds, mutual funds, exchange-traded funds
[ETFs], limited partnerships)
Availability of investment research and tools that assist us in making investment decisions
Quality of services
Competitiveness of the price of those services and willingness to negotiate the prices
Reputation, financial strength, and stability
Prior service to us and our other clients
Availability of other products and services that benefit us
Your Brokerage and Custody Costs
including those
For our clients’ accounts that CCP maintains at either Schwab or NFS, neither Schwab nor NFS will generally charge
you separately for custody services but are compensated by charging you commissions or other fees on trades that
are executed or settled into your account. Schwab is also compensated by earning interest on the uninvested cash
in your account in Schwab’s Cash Features program. Commonwealth’s commission rates applicable to our client
accounts were negotiated based on the condition that our clients collectively maintain a total of at least
$50,000,000 of their assets in accounts at National Financial Services. For client accounts at Commonwealth, this
commitment benefits you because the overall commission rates you pay are lower than they would be otherwise.
Because of these factors, to minimize your trading costs, we have either Commonwealth (via NFS) or Schwab
execute trades for your account(s). We have determined that having Commonwealth/NFS or Schwab execute trades
is consistent with our duty to seek “best execution” of your trades. Best execution means the most favorable terms
listed above (see “How We Select
for a transaction based on all relevant factors,
Brokers/Custodians”). Clients should be aware that the costs to maintain accounts and execute transactions vary
amongst custodians in the marketplace. As such, lower commissions or fees may be available from custodians other
than Schwab or NFS. Clients are under no obligation to open accounts at Schwab or NFS, but CCP reserves the right
to decline accounts and relationships with clients that choose to utilize another custodian.
Products and Services Available to Us from Commonwealth and Our Custodians
Commonwealth Financial Network provides Common Cents Planning with various products and services that enable
us to both serve our clients and grow our business. Commonwealth (through their disclosed clearing relationships
with National Financial Services and Schwab) provide us and our clients with access to its brokerage services—
trading, custody, reporting, and related services. Commonwealth also makes available various support services.
Some of those services help us manage or administer our clients’ accounts, while others help us manage and grow
our business. Schwab Advisor Services is Schwab’s business serving independent investment advisory firms like
ours. They provide us and our clients with access to their institutional brokerage services (trading, custody,
reporting, and related services), many of which are not typically available to Schwab’s retail customers. However,
certain retail investors may be able to get institutional brokerage services from Schwab without going through our
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firm. Like Commonwealth, Schwab makes available to our firm various support services that help us manage or
administer our client accounts and other services that help us manage and grow our business. Schwab’s support
services are generally available to us at no charge. The following is a detailed description of the services we receive
from Commonwealth, NFS, and Schwab. The services provided by all three firms are substantially similar.
Services That Benefit You
Commonwealth’s and Schwab’s brokerage services include access to a broad range of investment products,
execution of securities transactions by Schwab or NFS, and custody of client assets via their clearing firms. The
investment products available through Commonwealth and Schwab include some to which we might not otherwise
have access or that would require a significantly higher minimum initial investment by our clients. Commonwealth’s
and Schwab’s services described in this paragraph generally benefit you and your account.
Services That May Not Directly Benefit You
Commonwealth and Schwab also make available to us other products and services that benefit us but may not
directly benefit you or your account. These products and services assist us in managing and administering our
clients’ accounts. They include investment research from both Commonwealth and Schwab, and that of third
parties. We use this research to service all or a substantial number of our clients’ accounts, including accounts not
maintained at Commonwealth. In addition to investment research, Commonwealth and Schwab also make available
software and other technology that:
Provide access to client account data (such as duplicate trade confirmations and account
statements)
Facilitate trade execution
Provide pricing and other market data
Facilitate payment of our fees from our clients’ accounts
Assist with back-office functions, recordkeeping, and client reporting
Services That Generally Benefit Only Us
Commonwealth and Schwab also offer or make available via third parties other services intended to help us manage
and further develop our business enterprise. If you did not maintain your account at Commonwealth or Schwab,
our firm would be required to pay for these services from our own resources. These services include:
Complimentary or discounted attendance at conferences and events
Consulting on technology, compliance, legal and business needs
Publications and conferences on practice management and business succession
Access to employee benefit providers, human capital consultants, and insurance providers
Marketing consulting and support
Our Interest in Commonwealth’s Services
Our relationship with Commonwealth requires that we maintain a certain level of assets within Commonwealth’s
program. This creates an incentive to recommend that you establish and maintain your account with
Commonwealth, based on our interest in receiving Commonwealth’s services that benefit our business rather than
based on your interest in receiving the best value in custody services and the most favorable execution of your
transactions. This is a conflict of interest.
Our Interest in Schwab’s Services
The availability of the above services from Schwab benefits our firm because we do not have to pay for them. The
services are not contingent upon us committing any specific amount of business to Schwab. The fact that we receive
these benefits is an incentive for us to recommend the use of Schwab. This is a conflict of interest.
As a fiduciary, we are required to act in your best interests. To mitigate the above conflicts, we provide this
disclosure to you so you can fully understand our relationships with Commonwealth, NFS, and Schwab and the
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benefits both we and our clients receive from these relationships. We believe that our selection of NFS or Schwab
as custodian and broker is in the best interests of our clients. Our selection of a custodian for your account is
primarily supported by the scope, quality, and price of the services provided to you and not the services that benefit
only us.
The firm's associated persons are registered representatives of Commonwealth Financial Network. In the event
that a client freely chooses to implement the advice through CCP the broker/ dealer would be Commonwealth
Financial Network. As registered representatives of Commonwealth, associated persons of CCP are subject to FINRA
Rule 3040. This Rule limits our associated persons to offering only those products that have been reviewed and
approved by Commonwealth for sale to the public.
The following statement is made by Common Cents Planning.: (i) Associated persons of the firm are also associated
with Commonwealth Financial Network. (ii) Clients are under no obligation to have the firm
implement any
suggestions made in a written financial plan. (iii) If asked to implement the suggestions of the financial plan, the
firm intends to implement such financial planning, in whole or in part through products offered by Commonwealth
Financial Network. (iv) To the extent the firm’s associated persons do implement, they will be acting as agents for
the broker/dealer and/or the insurance company. (v) Although the firm’s associated persons are registered
representatives of Commonwealth Financial Network these advisory services provided herein are basically beyond
the scope of employment with the broker/dealer and these services are independent from such employment with
the broker/dealer. (vi) If insurance or securities products are sold, commissions would be received by the associated
persons of CCP (vii) Clients shall have total freedom to execute securities and/or insurance transactions with any
company of their choice. (viii) It is likely that the firm and/or its associated persons if asked to implement will
recommend or use only the financial products offered by Commonwealth Financial Network as stated above and
that the financial plan could be limited by such products.
The associated persons of CCP may suggest that financial planning clients use Commonwealth Financial Network
but are free to use a broker/dealer of their choice. However, if the financial planning client wishes to implement
the plan through the associated persons of CCP., then the broker/dealer used must be Commonwealth Financial
Network
For hourly fee clients, transactions will be charged according to Commonwealth's then-current commission
schedule and clients may pay higher commission rates and other fees than otherwise available.
All firm clients may be assessed transaction fees charged by custodians and/or product sponsors which are fully
disclosed to the client. These fees and expenses are separate and distinct from any financial planning fee(s) charged
by associated persons of Common Cents Planning.
Commonwealth offers our firm and our firm’s advisory representatives one or more forms of financial benefits
based on our advisory representatives’ total AUM held at Commonwealth. The types of financial benefits that our
advisory representatives may receive from Commonwealth include, but are not limited to, enhanced payouts and
discounts or waivers on transaction, platform, and account fees; technology fees; research package fees; financial
planning software fees; administrative fees; brokerage account fees; account transfer fees; and the cost of
attending conferences and events. The enhanced payouts, discounts, and other forms of financial benefits that
advisory representatives may receive from Commonwealth are a conflict of interest, and provide a financial
incentive for advisory representatives to select Commonwealth as broker/dealer for your accounts over other
broker/dealers from which they may not receive similar financial benefits. We attempt to mitigate this conflict of
interest by disclosing the conflict in this brochure and engaging in a regular review of our relationship with
Commonwealth to ensure the relationship continues to be appropriate in all respects for our firm’s clients.
Aggregating (Block) Trading for Multiple Client Accounts
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CCP advisors may aggregate (“bunch”) transactions in the same security on behalf of more than one client in an
effort to strive for best execution and to possibly reduce the price per share. However, aggregated or bunched
orders will not reduce the transaction costs to participating clients. Typically, the process of aggregating client
orders is done in order to achieve better execution, to negotiate more favorable commission rates or to allocate
orders among clients on a more equitable basis in order to avoid differences in prices and transaction fees or other
transaction costs that might be obtained when orders are placed independently. CCP conducts aggregated
transactions in a manner designed to ensure that no participating client is favored over another client.
Participating clients will obtain the average share price per share for the security executed that day. To the extent
the aggregated order is not filled in its entirety and when possible, securities purchased or sold in an aggregated
transaction will be allocated pro-rata to the participating client accounts in proportion to the size of the orders
placed for each account. The amount of securities maybe increased or decreased to avoid holding odd-lot or a small
number of shares for particular clients. It should be noted, CCP does not receive any additional compensation or
remuneration as a result of aggregation. Advisory clients purchase funds at net asset value.
CCP may elect to; however, it is our trading policy to routinely implement all client orders on an individual basis.
Considering the types of investments we hold in advisory client accounts, we do not believe clients are hindered in
any way because we trade accounts individually. This is because we develop individualized investment strategies
for clients and holdings will vary. Our strategies are primarily developed for the long-term and minor differences in
price execution are not material to our overall investment strategy.
In the event we do decide to execute trades as a block trade, we will distribute a portion of the shares to
participating accounts in a f air and equitable manner. The distribution of the shares purchased is typically
proportionate to the size of the account, but it is not based on account performance of the amount or structure of
management fees. Subject to our discretion, regarding particular circumstances and market conditions, when we
combine orders, each participating account pays an average price per share for all transactions and pays a
proportionate share of all transaction costs. Accounts owned by our firm or persons associated with our firm may
participate in block trading with your accounts; however, they will not be given preferential treatment.
Soft Dollars
Common Cents Planning. does not use commissions to pay for research and brokerage services (i.e., soft dollar
transactions). Research, along with other products and services other than trade execution, are available to us on
a cash basis from various vendors.
Core Account Sweep Programs (“CASPs”)
Through our relationship with Commonwealth, our firm has access to a core account sweep program (“CASP”).
CASP is the core account investment vehicle for eligible accounts used to hold cash balances while awaiting
reinvestment. The cash balance in your eligible accounts will be deposited automatically or “swept” into interest-
bearing FDIC-insurance eligible deposit accounts at one or more FDIC-insured financial institutions The interest
rates for your eligible accounts may be obtained from at www.commonwealth.com/clients/deposit-sweep-
program.aspx. Specific features and account eligibility of CASP are further explained in the Disclosure Document
provided to clients that participate in CASP. A current version of the CASP Disclosure Document is available at
www.commonwealth.com/clients/media/BankSweeCCPsclosureDocument.pdf.
Clients should note that, though the default options for cash held in accounts are the core account investment
vehicles, clients may at any time seek higher yields in other available investment options. Commonwealth keeps a
portion of the interest paid by the bank(s) participating in CASP as a fee for providing bank sweep services. This
fee reduces the rate of interest you receive on your cash in the bank sweep program. CCP receives no financial
benefits from the CASP program. We encourage our clients to review CASP program details to understand how
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Commonwealth and the program banks get paid for the sweep program and to discuss other available investment
options should you wish to do so.
Ineligible Accounts. Certain Fidelity money market funds and, in limited instances interest bearing cash sweeps,
serve as the core account investment vehicle for ineligible accounts. New accounts opened at Commonwealth will
be invested in the Fidelity Government Money Market Fund (SPAXX). Accounts that were opened before SPAXX was
the core investment vehicle are invested in other Fidelity money market funds., additional compensation from
Fidelity based on the average fund balances held in these money market funds. For information about a money
market mutual fund, including interest rates and yield, all charges and expenses, investment objectives, and risks,
refer to the fund’s prospectus. Read the prospectus carefully before you invest or send money.
Alternatives to Core Account Investment Vehicles. Commonwealth is not obligated to offer you any core account
investment options or to make available to you CASP investments that offer a rate of return that is equal to or
greater than other comparable investments. If you do not want to participate in a Program, or for ineligible accounts
the designated core investment vehicle, you may give your advisor direction to invest your funds in other
investments available through Common Cents Planning. Unlike using a core investment option, cash balances in
your advisory accounts will not automatically sweep into these other investments. Therefore, any cash in an account
will be held in a core investment option until instructions have been given to your advisor to invest your funds in
other investments available through CCP.
NTF Program
Additionally, NFS offers an NTF program composed of no-load mutual funds. Participating mutual fund sponsors
pay a fee to NFS to participate in this program, and a portion of this fee is shared with Commonwealth. None of
these additional payments is paid to Common Cents Planning or any advisors who sell these funds. NTF mutual
funds may be purchased within an investment advisory account at no charge to the client. Clients, however, should
be aware that funds available through the NTF program often contain higher internal expenses than mutual funds
that do not participate in the NTF program. Commonwealth’s receipt of a portion of the fees associated with the
NTF program creates a conflict of interest because Commonwealth has an incentive to make available those
products that provide such compensation to NFS and Commonwealth over those mutual fund sponsors that do not
make such payments to NFS and Commonwealth. While CCP does not receive additional compensation from NFS
or Commonwealth based on the particular investment (potentially including one or more NTF funds), our menu of
investment options is limited to investments made available by Commonwealth. Thus, clients may be impacted by
the conflict of interest previously described in this paragraph. As stated previously, we regularly evaluate our
relationship with Commonwealth to ensure it remains appropriate for the firm and our clients.
The investment advisory services provided by Common Cents Planning may cost the client more or less than
purchasing similar services separately. Clients should consider whether the appointment of Commonwealth as the
sole broker/dealer may result in certain costs or disadvantages to the client as a result of possibly less favorable
executions. Factors to consider include the type and size of the account and the client’s historical and expected
account size or number of trades.
Item 13: Review of Accounts
Clients are advised that a change in their personal situation, financial situation or laws should trigger a review, even
if more frequently than on an annual basis. These reviews will be performed by Mr. Dunbar, Mr. Muller, Mr. Ellis,
Mr. Lake Jr. and/or Ms. Provost. With respect to asset management clients, a semi-annual review shall be
undertaken for most clients.
Clients will be provided statements at least quarterly directly from the account custodian where your assets are
maintained. Additionally, you will receive confirmations of all transactions directly from the account custodian. All
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non-retirement accounts and retirement accounts for those clients taking distributions will receive an annual tax
reporting statement. In addition, at least once a year, all managed account clients will receive a performance report.
You should compare the report with statements received directly from the account custodian(s). Should there be
any discrepancy; the account custodian’s report will prevail.
Item 14: Client Referrals and Other Compensation
We do not receive any economic benefit, directly or indirectly, from any third party for advice rendered to our
clients. Nor do we directly or indirectly compensate any person who is not advisory personnel for client referrals.
Our Relationship with Commonwealth
Common Cents Planning receives an economic benefit from Commonwealth in the form of the support, products
and services Commonwealth makes available to us and other investment advisors whose clients maintain their
accounts on Commonwealth’s platform. These products and services, how they benefit us, and the related conflicts
of interest are described in Item 12 of this brochure.
Our access to Commonwealth’s products and services is not conditioned on our firm or our advisors giving particular
investment advice, such as buying particular securities for our clients. Product vendors recommended by us may
provide monetary and non-monetary assistance for the purposes of funding marketing, distribution, business and
client development, educational enhancement, and/or due diligence reviews incurred by CCP or our advisors
relating to the promotion or sale of the product vendor’s products or services. We do not select products as a result
of the receipt or potential receipt of any monetary or non-monetary assistance. Common Cents Planning due
diligence of a product does not take into consideration any assistance it may receive. While the receipt of products
or services is a benefit for you and us, it also presents a conflict of interest. We attempt to mitigate this conflict of
interest by:
Informing you of conflicts of interest in our disclosure document and agreement.
•
• Maintaining and abiding by our Code of Ethics which requires us to place your interests first
•
and foremost.
Advising you of the right to decline to implement our recommendations and the right to
choose other financial professionals for implementation.
Commonwealth offers our firm and our firm’s advisory representatives one or more forms of financial benefits
based on our advisory representatives’ total AUM held at Commonwealth or financial assistance for advisory
representatives transitioning from another firm to Commonwealth. The types of financial benefits that our advisory
representatives may receive from Commonwealth include, but are not limited to, forgivable or unforgivable loans,
enhanced payouts, and discounts or waivers on transaction, platform, and account fees; technology fees; research
package fees; financial planning software fees; administrative fees; brokerage account fees; account transfer fees;
licensing and insurance costs; and the cost of attending conferences and events. The enhanced payouts, discounts,
and other forms of financial benefits that advisory representatives may receive from Commonwealth are a conflict
of interest and provide a financial incentive for advisory representatives to select Commonwealth as broker/dealer
for your accounts over other broker/dealers from which they may not receive similar financial benefits. We attempt
to mitigate this conflict of interest by disclosing the conflict in this brochure and engaging in a regular review of our
relationship with Commonwealth to ensure the relationship continues to be appropriate in all respects for our firm’s
clients.
Our Relationship with Schwab
We receive an economic benefit from Schwab in the form of the support products and services it makes available
to us. We benefit from the products and services provided because the costs of these products and services would
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otherwise be borne by our firm. As noted previously, this creates a conflict of interest. You should consider this,
and other conflicts of interest described in this brochure when deciding to engage our firm for services and/or use
Schwab as your account custodian.
Item 15: Custody
Our firm does not maintain physical custody of any client fund or securities. Under the rules of the Investment
Advisers Act of 1940, we are deemed to have custody of your assets despite not having physical custody in certain
instances. For example, if you authorize us to instruct your custodian to deduct our advisory fees directly from your
account or if you establish certain first party and/or any third-party Standing Letters of Authorization (SLOAs) to
move money from your account with us to a different account, we are deemed to have custody. Our firm complies
with certain safe harbor provisions and is therefore exempt from the annual surprise custody examination
requirement for Advisers that have custody due to the existence of SLOAs.
Common Cents Planning maintains a relationship with Commonwealth who, as described previously in this
brochure, maintains a primary clearing relationship for the execution of client transactions with NFS as the account
custodian, and a secondary clearing relationship for the execution of client transactions with Schwab as the account
custodian. Substantially all of our advisory clients must select Commonwealth or Schwab as the broker/dealer of
record and NFS or Schwab as the clearing firm for their managed accounts. In all cases, the name and address of
the account custodian will be identified in the respective managed account client agreement.
Clients who establish a managed account with CCP will receive custodial account statements directly from the
respective custodian that holds those assets, such as NFS, Schwab, or a direct product sponsor. Clients should
carefully review the statements they receive from their account custodians and should promptly report material
discrepancies to us.
Clients may also receive portfolio summary or performance reporting for their managed accounts from CCP or their
advisor, that are in addition to the account statements clients receive directly from the respective account
custodian. We urge you to compare the account statements you receive from your account custodian with any
account summary statements or reports you receive from CCP or your advisor. Although account holdings and asset
valuations should generally match, for purposes of calculating performance and account valuations on your
account, our summary or performance reporting month-end market values sometimes differ from custodial account
statement month-end market values. The three most common reasons why these values may differ are differences
in the manner in which accrued interest is calculated, the date upon which “as of” dividends and capital gains are
reported, and settlement date versus trade date valuations.
If you believe there are material discrepancies between your custodial statement and the summary statements or
reports you receive from us, or your advisor, please contact CCP directly.
We do not have custody of client funds. Clients should receive at least quarterly statements from the broker dealer,
bank or other qualified custodian that holds and maintains client's investment assets. We urge you to carefully
review such statements and compare such official custodial records to the account statements or reports that we
may provide to you. Our statements or reports may vary from custodial statements based on accounting
procedures, reporting dates, or valuation methodologies of certain securities.
For client accounts when we directly debit our advisory fee:
i.
ii.
Common Cents Planning has authorized Commonwealth Financial Network to generate fee statement,
which are reviewed by us and mailed to client.
The custodian will send at least quarterly statements to the client showing all disbursements for the
account, including the amount of the advisory fee.
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iii.
The client will provide written authorization to us, permitting Common Cents Planning to be paid directly
from their accounts held by the custodian.
Item 16: Investment Discretion
For those client accounts where we provide investment management services, we maintain discretion over client
accounts with respect to securities to be bought and sold and the amount of securities to be bought and sold. This
authorization grants to CCP and your advisor the discretion to buy, sell, exchange, convert, or otherwise trade in
securities and/or insurance products, and to execute orders for such securities and/or insurance products with or
through any distributor, issuer, or broker/dealer as Common Cents Planning or your advisor may select. Your advisor
may, without obtaining your consent, determine which products to purchase or sell for your managed account, as
well as when to purchase or sell such products, and the prices to be paid. Neither CCP nor your advisor, however,
is granted authority to take possession of your assets. Investment discretion is explained to clients in detail when
an advisory relationship has commenced. At the start of the advisory relationship, the client will execute a Limited
Power of Attorney which will grant our firm discretion over the account. Additionally, the discretionary relationship
will be outlined in the advisory contract and signed by the client.
Item 17: Voting Client Securities
We do not vote client proxies. Therefore, clients maintain exclusive responsibility for: (i) voting proxies, and (ii)
acting on corporate actions pertaining to the client’s investment assets. The client shall instruct the client’s qualified
custodian to forward to the client copies of all proxies and shareholder communications relating to the client’s
investment assets. If the client would like our opinion on a particular proxy vote, they may contact us at the number
listed on the cover of this brochure.
In most cases, you will receive proxy materials directly from the account custodian. However, in the event we were
to receive any written or electronic proxy materials, we would forward them directly to you by mail, unless you
have authorized our firm to contact you by electronic mail, in which case, we would forward you any electronic
solicitation to vote proxies.
Item 18: Financial Information
Registered investment advisers are required in this Item to provide you with certain financial information or
disclosures about our financial condition. We have no financial commitment that impairs our ability to meet
contractual and fiduciary commitments to clients, and we have not been the subject of a bankruptcy proceeding.
We do not have custody of client funds or securities or require or solicit client prepayment in advance.
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