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Item 1 – Cover Page
Form ADV Part 2A Brochure
Planning Works Advisory, Inc.
7719 Wood Hollow Drive, Ste 216
Austin, TX 78731
(512) 498-7526
www.planningworksadvisory.com
August 28, 2025
This Brochure provides information about the qualifications and business practices of Planning
Works Advisory, Inc. (PWA). If you have any questions about the contents of this Brochure,
please contact us at (512) 498-7526. The information in this Brochure has not been approved or
verified by the United States Securities and Exchange Commission or by any state securities
authority.
PWA is a registered investment adviser. Registration as an investment adviser does not imply
any level of skill or training. The oral and written communications of an adviser provide you
with information from which you can determine whether to hire or retain an adviser.
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Item 2 – Material Changes
This Brochure dated August 28, 2025, represents an update to the Brochure for Planning Works
Advisory, Inc.
Since the filing of the firm’s annual update Brochure on February 13, 2025, we have added
details about our billing practices and made various other minor updates, but no other material
changes were made to the Brochure.
Pursuant to SEC Rules, we will deliver to you a summary of any material changes to this and
subsequent Brochures within 120 days of the close of our fiscal year. We may further provide
other ongoing disclosure information about material changes as necessary. All such information
will be provided to you free of charge.
Currently, our Brochure may be requested by contacting us at (512) 498-7526. Additional
information about PWA is also available via the SEC’s web site www.adviserinfo.sec.gov. The
SEC’s web site also provides information about any persons affiliated with PWA who are
registered as investment adviser representatives of the firm.
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Item 3 - Table of Contents
Item 1 – Cover Page ....................................................................................................................................... i
Item 2 – Material Changes ............................................................................................................................ ii
Item 3 - Table of Contents ........................................................................................................................... iii
Item 4 – Advisory Business .......................................................................................................................... 1
Item 5 – Fees and Compensation .................................................................................................................. 2
Item 6 – Performance-Based Fees and Side-By-Side Management ............................................................. 5
Item 7 – Types of Clients .............................................................................................................................. 5
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ....................................................... 5
Item 9 – Disciplinary Information ................................................................................................................ 6
Item 10 – Other Financial Industry Activities and Affiliations .................................................................... 6
Item 11 – Code of Ethics .............................................................................................................................. 7
Item 12 – Brokerage Practices ...................................................................................................................... 8
Item 13 – Review of Accounts .................................................................................................................... 10
Item 14 – Client Referrals and Other Compensation .................................................................................. 11
Item 15 – Custody ....................................................................................................................................... 11
Item 16 – Investment Discretion ................................................................................................................. 12
Item 17 – Voting Client Securities .............................................................................................................. 12
Item 18 – Financial Information ................................................................................................................. 13
Brochure Supplement(s)
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Item 4 – Advisory Business
Planning Works Advisory, Inc. (CRD # 297573) (PWA) is registered as an investment adviser
with the Securities Exchange Commission. PWA is based in Texas and is organized as a
corporation under the laws of the State of Texas. The firm was formed in 2021 and currently has
3 employees.
PWA’s principal office and place of business is located at 7719 Wood Hollow Drive, Ste 216,
Austin, TX 78731. Regular business hours are Monday through Friday 8:00 am to 5:00 pm.
The firm can be contacted by phone at (512) 498-7526.
The firm is owned by Mikiel Featherston who serves as PWA’s President and Chief Compliance
Officer.
PWA provides ongoing discretionary and non-discretionary portfolio management services to
individuals, families and businesses. When providing portfolio management services, the firm
not only makes recommendations related to investments, but also implements these
recommendations and provides ongoing monitoring and reporting. In some cases, the firm may
delegate certain investment management responsibilities to outside managers under a sub-
advisory or third party management arrangement. Clients may elect to give the firm discretion to
make all decisions (discretionary management) or may prefer to approve all decisions before
implementation (non-discretionary management).
PWA also provides non-management investment advisory services to individuals, families and
businesses where the firm makes ongoing investment recommendations but the client is
responsible for determining whether or not to implement recommendations, and if they decide to
do so, are responsible for actual implementation.
Additionally, the firm provides project oriented and ongoing financial planning and consulting
services to individuals and families where the firm offers advice or other strategic assistance in
areas such as education funding, retirement planning, estate planning, risk management,
employee benefits planning, tax planning, etc. When engaged to provide financial planning or
consulting assistance, clients are responsible for determining whether or not to implement a
recommendation, and if they decide to do so, are responsible for implementation. The details of
an engagement vary on a case by case basis depending on the complexity of the client’s financial
situation. Generally however, an engagement involves identification of goals and objectives,
collection and analysis of data, formulation of a strategy, and in some cases, preparation of a
written plan.
PWA also provides retirement plan services to businesses which may include plan level services
such as discretionary management services, non-discretionary management services, and
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investment advisory services related to different types of retirement plans. When providing
management services, the firm is responsible for implementing recommendations. When the
firm is providing advisory services, the client is responsible for implementation of
recommendations.
Regardless of the services provided, each is tailored to the individual needs of a particular client
(whether an individual, a family, or a business) through an assessment conducted prior to an
engagement. Clients may impose restrictions related to the level of discretion granted, the types
of investments used, etc. Terms of an actual engagement, including description of service,
limitations and restrictions, fees, etc., are all detailed before any engagement begins in a written
client agreement.
PWA does not provide a “wrap fee” program, although some managers to whom PWA delegates
may do so. Information about such programs is detailed in the applicable manager’s disclosure
brochure.
As of December 31, 2024, the firm managed $178,545,210 in client assets, $175,361,309 of
which was managed on a discretionary basis and $3,183,901 of which was managed on a non-
discretionary basis.
Item 5 – Fees and Compensation
Fees for PWA Services:
Portfolio Management Services
Fees charged for discretionary and non-discretionary investment management services
are negotiated prior to the engagement at a rate not to exceed 2.00%. The firm may also
at its discretion impose separate fees for additional advisory or planning services
provided, but such fees will be disclosed in advance.
Fees are generally calculated and charged quarterly in advance based on the quarter
ending balance of assets under management at the end of the preceding quarter (i.e. the
beginning of the service quarter). Fees for partial quarters are prorated based on the
number of days assets are under management (e.g. new accounts, terminated accounts,
cash inflows into existing accounts, cash outflows from an existing account, etc.) . Fees
are deducted directly from client accounts except in instances where alternate payment is
necessary and has been approved by PWA.
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Services may be terminated at any time by either party with 30 days written notice to the
other party, and fees will be prorated accordingly. Any payments made in advance will
be prorated and any unearned portion will be refunded to the client subject to the notice
provision above.
All management fees paid to PWA are separate and unrelated to any fees or expenses
assessed by mutual funds or exchange traded funds. Information pertaining to fund-
generated fees and expenses can be found in mutual fund and exchange traded fund
prospectuses. Management fees paid to PWA are also separate from any trade
commission charged by an account custodian, although trade commissions may at times
be paid by PWA at the firm’s discretion. Fees paid to outside managers under a sub-
advisory or third party manager arrangement are also separate and payable by Client,
although such fees will be disclosed to Client in advance.
Investment Advisory Services
Fees charged for non-management advisory services may be charged in advance or in
arrears depending on the service provided. Fees are negotiated in advance at a rate not to
exceed 2.00% depending on the level of complexity of the engagement. Fee rates are
based on actual services provided rather than being based solely on the level of assets
managed as detailed above for investment management services.
The firm’s current sample fee schedule is as follows:
Assets Under Management
Under $500,000
Under $1.0 Million
Under $2.5 Million
Under $5.0 Million
Under $7.5 Million
Under $10 Million
Over $10 Million
Annual Flat Fee %
1.85%
1.65%
1.40%
1.30%
1.20%
1.10%
0.90%
Fees are either deducted directly from the client account, billed to another account, or
billed directly to the client, depending on the engagement.
Services may be terminated at any time by either party with 30 days written notice to the
other party, and fees will be prorated accordingly. Any payments made in advance will
be prorated and any unearned fees will be refunded to the client subject to the notice
provision above.
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All advisory fees paid to PWA are separate and unrelated to any fees or expenses
assessed by any broker, custodian, or other outside party.
Financial Planning and Consulting Services
Fees charged for financial planning and consulting services are quoted in advance and
charged at a fixed amount or are quoted on an hourly basis. Quoted fixed fees (not to
exceed $250,000) will be based on the complexity and level of service provided on a case
by case basis. Hourly fees (not to exceed $500 per hour) will be estimated based on the
complexity and level of service provided on a case by case basis. As mentioned above,
services may include planning in areas such as education funding, retirement planning,
estate planning, risk management, employee benefits planning, tax planning, etc. Since
each of these areas can vary in complexity depending on the complexity of the client’s
financial situation, cost will vary as well. Fees are negotiable depending on the
circumstances of the engagement, location, etc.
Fees are generally billed directly to the client in arrears, although a portion of which may
be billed in advance.
Services may be terminated at any time by either party with written notice to the other
party, and fees will be prorated based on the degree to which services have been
completed. Any payments made in advance will be prorated and any unearned fees will
be refunded to the client subject to the notice provision above.
All financial planning fees paid to PWA are separate and unrelated to any fees or
expenses assessed by any broker, custodian, or other outside party.
Retirement Plan Services
Fees charged for retirement plan services may be charged in advance or in arrears
depending on the service provided. Fees may be fixed or asset based (not to exceed
1.50% annually), and are negotiable depending on the complexity of the service. Fee
levels (whether fixed or asset based) are primarily based on actual services to be
provided.
Fees are generally due quarterly, and depending on the engagement, may be deducted
directly at the plan level, may be deducted from individual plan participant accounts, may
be billed to the plan sponsor, or may be billed to a plan administrator at the request of the
plan sponsor.
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Services may be terminated at any time by either party with 30 days written notice to the
other party, and fees will be prorated accordingly. Any payments made in advance will
be prorated and any unearned fees will be refunded to the client subject to the notice
provision above.
All retirement plan fees paid to PWA are separate and unrelated to any fees or expenses
assessed by any broker, custodian, or other outside party.
Item 6 – Performance-Based Fees and Side-By-Side Management
PWA does not charge performance-based fees (fees based on a share of capital gains on or
capital appreciation of the assets of a client), and consequently does not simultaneously manage
performance based and non-performance based accounts.
Item 7 – Types of Clients
PWA provides services to the following types of clients:
Individuals and High Net Worth Individuals
Trusts, Estates or Charitable Organizations
Pension and Profit-Sharing Plans
Corporations, Limited Liability Companies and/or Other Business Types
Our minimum initial account value is $50,000; however, we may accept accounts for less than
the minimum.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
PWA’s general investment strategy, consistent with the tenets of modern portfolio theory, is to
attempt to reduce risk and volatility by building globally diversified portfolios. To implement
this strategy, PWA primarily uses fundamental security methods of analysis, as well as market
trend and economic cycle analysis. While mutual funds and exchange traded funds are the
primary investment vehicles used in or recommended for client accounts, we may also use or
recommend various other investment vehicles in the implementation of our strategies, including
long-term purchases (securities held at least a year), short-term purchases (securities sold within
a year), trading (securities sold within 30 days), margin and options.
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Investing in securities involves risk of loss that clients should be prepared to bear. Such risks
include market risk, interest rate risk, currency risk, and political risk, and loss of capital, among
others. Additionally, certain trading strategies can affect investment performance through
increased brokerage and other transactions. Each client’s propensity for risk however is
thoroughly evaluated, documented, and considered throughout the portfolio implementation
process.
Although PWA intends to manage risk though the careful selection of investments, no
investment strategy can assure a profit or avoid a loss.
Information about strategies and method employed by outside managers, as well as their
associated risks, are detailed in the applicable manager’s disclosure brochure which is available
upon request.
Item 9 – Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or
disciplinary events that would be material to the evaluation of the firm or the integrity of its
management. PWA is currently not subject to, nor has ever been subject to, any legal or
disciplinary events of a material nature.
Item 10 – Other Financial Industry Activities and Affiliations
PWA and or its associated persons may separately offer clients advice or recommendations
related to insurance products. Some associated persons of PWA are licensed insurance agents
and may represent various insurance companies and insurance platform providers. Some
insurance products placed through associated persons will generate standard and customary
insurance commissions and other compensation, a portion of which may be received by
associated persons of PWA.
While PWA will endeavor at all times to put the interest of clients first as part of its fiduciary
duty, clients should be aware that the receipt of additional compensation creates a conflict of
interest and may affect the judgment of individuals who make recommendations. We believe
however that our recommendations are in the best interests of our clients and are consistent with
our clients’ needs. Our clients are under no obligation to purchase products recommended by
our associated persons or to purchase products through our associated persons and we
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recommend that they review insurance options with their attorney, accountant, or other
applicable professional.
PWA’s owner, Mr. Featherston, also owns Planning Works, Inc., a separate legal entity he
established for accounting and tax purposes. Mr. Featherston uses the business name
“PlanningWork$” for marketing purposes to represent PWA and Planning Work’s Inc.
Additionally, Mr. Featherston provides business financial management, transition, and employee
benefit consulting services as a sole proprietor under the business name “Featherston
Consulting”.
Item 11 – Code of Ethics
Code of Ethics
PWA has adopted a Code of Ethics expressing the firm's commitment to ethical conduct. The
PWA Code of Ethics describes the firm's fiduciary duties and responsibilities to clients, and
details practices for reviewing the personal securities transactions of supervised persons with
access to client information. The Code also requires compliance with applicable securities laws,
addresses insider trading, and details possible disciplinary measures for violations. PWA will
provide a complete copy of its Code of Ethics to any client upon request to the Chief Compliance
Officer.
Trading Conflicts of Interest
Individuals associated with PWA are permitted to buy or sell securities for their personal
accounts identical to or different than those recommended to clients. However, no person
employed by PWA is allowed to favor his or her own interest over that of a client or make
personal investment decisions based on the investment decisions of advisory clients.
In order to address potential conflicts of interest, PWA requires that associated persons with
access to advisory recommendations provide annual securities holdings reports and quarterly
transaction reports to the firm's Chief Compliance Officer. PWA also requires prior approval
from the Chief Compliance Officer for investing in any IPOs or private placements (limited
offerings).
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Item 12 – Brokerage Practices
The Custodian and Brokers We Use
We do not maintain custody of client assets. Instead, we require all client assets be maintained
in an account at a non affiliated “qualified custodian,” generally a broker-dealer or bank. We
are not affiliated with any particular custodian but instead all custodians are independently
owned and operated. The custodian will hold your assets in a brokerage account and will be able
to buy and sell securities on your behalf.
While we may recommend that you use a particular custodian/broker, you will ultimately decide
whether to do so and will open your account with the custodian/broker by entering into an
account agreement directly with one of them. We cannot actually open accounts for you, but we
can assist you in opening an account at whatever custodian/broker you decide to use.
How We Select Custodians and Brokers
When recommending a custodian or broker for our clients, we consider many different factors
including quality of service, types of services offered, overall capability, execution quality,
competitiveness of transaction costs, availability of investment research, reputation of the firm,
and financial resources, among other things. In determining the reasonableness of a broker’s
compensation, we consider the overall cost to you relative to the benefits you receive, both
directly and indirectly, from the broker.
Your Brokerage and Custody Costs
Our clients receive various services directly from our custodians. For our clients’ accounts that
they maintain, the custodian generally does not charge separately for custody services but instead
is compensated by charging commissions or other fees on trades that it executes or trades that are
executed by other brokers to and from the custodial accounts. Fees applicable to our client
accounts were negotiated based on the condition that our clients collectively maintain a certain
level of assets at the custodian. We feel this commitment benefits you because we expect the
overall rates you pay will be lower than they might be otherwise.
Since custodians often charge clients a fee for each trade that we have executed by a different
broker-dealer, we have the custodians execute most trades for your account in order to minimize
your trading costs.
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We have determined that having the custodians execute most trades is consistent with our duty to
seek “best execution” of your trades. Best execution means seeking the most favorable terms for
a transaction based on all relevant factors, including those listed above.
Products and Services Available to Us from Brokers/Custodians
The custodians provide us and our clients with access to its institutional brokerage services like
trading, custody, reporting, and related services, many of which are not typically available to
retail customers. The custodians also make available various support services, some of which
may help us manage or administer our clients’ accounts, while others may help us manage and
grow our business.
Other institutional brokerage services which benefit you directly include access to a broad range
of investment products, execution of securities transactions, and asset custody. The investment
products available through the custodians include some to which we might not otherwise have
access or that would require a significantly higher minimum initial investment by our clients.
The custodians may also make available to us other products and services that benefit us but may
not directly benefit you or your account. These products and services assist us in managing and
administering our clients’ accounts. They include investment research, both the custodians’ own
and that of third parties. We may use this research to service all or a substantial number of our
clients’ accounts, including accounts not maintained at the custodians. In addition to investment
research, the custodians may also make available software and other technology that provide
access to client account data, facilitates trade execution for multiple client accounts, provides
pricing and other market data, facilitates payment of our fees from our clients’ accounts, and
assists with back-office functions, recordkeeping, and client reporting.
The custodians may also offer other services intended to help us manage and further develop our
business. These services include educational conferences and events, consulting on technology,
compliance, legal, and business needs, publications and conferences on practice management and
business succession, and access to employee benefits providers, human capital consultants, and
insurance providers.
The availability of these services from the custodians benefit us because we do not have to
produce or purchase them. Of course, this may give us an incentive to recommend that you
maintain your account with a particular custodian based on our interests rather than yours, which
is a potential conflict of interest. We believe, however, that our recommendation of a custodian is
in the best interests of our clients, and is primarily supported by the scope, quality, and price of
the custodian’s services and not the custodian’s services that benefit only us.
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Aggregation of Transactions
PWA may, from time to time, aggregate client orders into blocks in order to facilitate more
efficient account management and execution. When aggregating orders, an average price is given
to all participants in the block, or other measures are taken, in order to treat all accounts fairly.
Item 13 – Review of Accounts
Review of Accounts
Accounts are generally reviewed on a weekly, monthly, quarterly, or semi-annual basis,
depending on the type of account. Reviews may be general in nature, addressing investment
objectives, risk tolerances or asset allocations, or they may be more detailed, depending on
circumstances. The level of detail of the review is generally triggered by factors such as market,
political, or economic conditions, or the client's individual financial situation. Clients should
notify the firm of any material personal financial changes.
Information about reviews conducted by outside managers is detailed in the applicable
manager’s disclosure brochure which is available upon request.
Regular Reports Provided to Clients
In addition to the monthly statements and confirmations of transaction that clients receive from
the custodian, PWA may provide other reports directly to the client from time to time depending
on the type of engagement. Investment management clients for example may receive periodic
performance related reports. Financial planning clients may receive a planning analysis but do
not receive regular reports from PWA. Once financial plans have been delivered, clients do not
receive reviews of their plans unless they have engaged our firm for on-going services or have
scheduled a follow up consultation. Follow up consultations may require the execution of an
additional agreement for services rendered.
PWA urges clients to carefully review custodial statements and compare them to the reports
which we may provide.
Information about reports provided by outside managers is detailed in the applicable manager’s
disclosure brochure which is available upon request.
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Item 14 – Client Referrals and Other Compensation
PWA does not compensate any outside parties for client referrals. PWA may however receive
compensation for referring clients to outside managers. While PWA will endeavor at all times
to put the interest of clients first as part of its fiduciary duty, clients should be aware that the
receipt of additional compensation creates a conflict of interest and may affect the judgment of
individuals who make recommendations. We believe however that our recommendations are in
the best interests of our clients and are consistent with our clients’ needs. Our clients are under
no obligation to retain outside managers recommended by our associated persons under a referral
arrangement.
PWA does however receive economic benefits from our custodian in the form of the support
products and services that are made available to us and to other independent investment advisors.
These products and services, how they benefit us, and the related conflicts of interest are
described in Item 12 above. The firm may also on limited occasions receive travel expense
reimbursements for industry meetings related to market analysis, investment strategies, and
practice management. The availability to us of these economic benefits is not based on us giving
particular investment advice, such as buying or recommending particular securities for our
clients. Furthermore, our representatives are required to make all investment decisions and
recommendations based solely on the interests of the applicable client.
Item 15 – Custody
We do not have physical custody, as it applies to investment advisors. Custody has been defined
by regulators as having access or control over client funds and/or securities.
For all accounts, our firm has the authority to have fees deducted directly from client accounts.
Our firm has established procedures to help ensure all client funds and securities are held at a
qualified custodian in a separate account for each client under that client’s name. Clients or an
independent representative of the client will direct, in writing, the establishment of all accounts
and therefore are aware of the qualified custodian’s name, address and the manner in which the
funds or securities are maintained. Finally, account statements are delivered directly from the
qualified custodian to each client, or the client’s independent representative, at least quarterly.
You should carefully review those statements and are urged to compare the statements against
reports received from PWA. When you have questions about your account statements, you
should contact PWA or the qualified custodian preparing the statement.
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Standing Letters of Authorization (“SLOA”)
Our firm is deemed to have custody of clients’ funds or securities when clients have standing
authorizations with their custodian to move money from a client’s account to a third-party
(“SLOA”) and, under that SLOA, it authorizes us to designate the amount or timing of transfers
with the custodian. The SEC has set forth a set of standards intended to protect client assets in
such situations, which we follow. We do not have a beneficial interest on any of the accounts we
are deemed to have Custody where SLOAs are on file. In addition, account statements reflecting
all activity on the account(s), are delivered directly from the qualified custodian to each client or
the client’s independent representative, at least quarterly. You should carefully review those
statements and are urged to compare the statements against reports received from us. When you
have questions about your account statements, you should contact us, your Advisor or the
qualified custodian preparing the statement.
Please refer to Item 5 for more information about the deduction of fees.
Item 16 – Investment Discretion
PWA will accept discretionary authority to manage securities accounts on behalf of clients,
although we will also accept non-discretionary accounts.
When granted authority to manage accounts, PWA customarily has the authority to determine
which securities and the amounts that are bought or sold. Any discretionary authority accepted
by PWA however is subject to the client’s risk profile and investment objectives and may be
limited by any other limitations provided by the client in writing. PWA may also accept
discretionary authority to retain and delegate to outside managers.
PWA will not exercise any discretionary authority until it has been given authority to do so in
writing. Such authority is granted in the written agreement between PWA and the client, and in
the written agreement with the third-party custodian.
Item 17 – Voting Client Securities
PWA does not vote proxies on behalf of clients. Clients may receive proxies and other
solicitations directly from their custodian or transfer agent and may contact PWA with questions.
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Information about proxy voting policies employed by outside managers is detailed in the
applicable manager’s disclosure brochure which is available upon request.
Item 18 – Financial Information
Registered investment advisers are required in some cases to provide certain financial
information and or disclosures about their financial condition. For example, if the firm requires
prepayment of fees for six months in advance, has custody of client funds, or has a condition that
is reasonably likely to impair its ability to meet it contractual commitments to its clients, it must
provide financial information and make disclosures.
PWA has no financial or operating conditions which trigger such additional reporting
requirements.
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