View Document Text
SEC Form ADV Part 2A
Firm Brochure
March 3, 2026
Point Windward Advisors, Inc.
880 Third Avenue
New York NY 10022
Telephone: 212-350-7250
Email: vmarton@pointwindward.com
Web Address: www.pointwindward.com
This brochure provides information about the qualifications and business prac-
tices of Point Windward Advisors, Inc. If you have any questions about the
contents of this brochure, please contact us at 212-350-7250 or vmarton@
pointwindward.com. The information in this brochure has not been approved
or verified by the United States Securities and Exchange Commission or by any
state securities authority.
Additional information about Point Windward Advisors, Inc. also is available on
the SEC’s website at www.adviserinfo.sec.gov. You can search this site by a
unique identifying number, known as a CRD number. Our firm’s CRD number is
110457.
Material Changes
Item 2
Since our last annual amendment on March 18, 2025, which is an annual amend-
ment, below are the material changes for this firm brochure:
• Paul Seth Cantor, Esq. is no longer affiliated with Beech Hill Advisors, Inc.
(now Point Windward Advisors, Inc.) and has been removed from the Form
ADV Part 2A brochure. Previously served as Chairman and Chief Compli-
ance Officer. Veronica Marton now serves as the Chief Compliance Officer.
• Disclosure of a 34.59% ownership interest in Beech Hill Securities, Inc. by
Paul Cantor, former president of Beech Hill Advisors, Inc. (now Point Wind-
ward Advisors, Inc.), has been removed due to the end of his affiliation with
the firm and its affiliates.
• Changed the firm’s name from Beech Hill Advisors, Inc. to Point Windward
Advisors, Inc.
• Changed website from www.bh-adv.com to www.pointwindward.com.
2 · Point Windward Advisors, Inc. · Form ADV Part 2A
Table of Contents
Item 3
1
Item 1: Cover Page
2
Item 2: Material Changes
3
Item 3: Table of Contents
4
Item 4: Advisory Business
7
Item 5: Fees and Compensation
10
Item 6: Performance-Based Fees and Side-By-Side Management
11
Item 7: Types of Clients
12
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
18
Item 9: Disciplinary Information
19
Item 10: Other Financial Industry Activities and Affiliations
20
Item 11: Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
22
Item 12: Brokerage Practices
24
Item 13: Review of Accounts
25
Item 14: Client Referrals and Other Compensation
27
Item 15: Custody
28
Item 16: Investment Discretion
29
Item 17: Voting Client Securities
30
Item 18: Financial Information
3 · Point Windward Advisors, Inc. · Form ADV Part 2A
Advisory Business
Item 4
Point Windward Advisors, Inc. (formerly Beech Hill Advisors, Inc.) is a SEC-
registered investment adviser with its principal place of business located in New
York. Point Windward Advisors began conducting business in 1988. Registration
with the SEC does not imply a certain level of skill or training.
Listed below are the firm’s principal shareholders (i.e., those individuals con-
trolling 25% or more of the firm).
• William Robert Wurm, Chief Executive Officer & Chief Investment Officer
Point Windward Advisors offers the following advisory services to our clients:
INDIVIDUAL PORTFOLIO MANAGEMENT
Our firm provides continuous asset management of client funds based on the
individual needs of the client. Through personal discussions in which goals and
objectives based on the client’s particular circumstances are established, we
develop the client’s personal investment strategy. We create and manage a
portfolio as a direct result of that strategy. During our data-gathering process,
we determine the client’s individual objectives, time horizons, risk tolerance, and
liquidity needs. As appropriate, we may also review and discuss a client’s prior
investment history, as well as family composition and background.
We manage advisory accounts primarily on a discretionary basis. Occasionally,
we will accept accounts on a non-discretionary basis. Our advisory management
services are guided by the client’s stated objective(s) (i.e., growth, balanced or
income), as well as tax considerations.
On occasion, clients may impose reasonable restrictions on investing in certain
securities, types of securities, or industry sectors by contacting us in writing of
the restriction request.
Once the client’s portfolio has been established, we strive to review the port-
folio frequently, but in any event at least quarterly. If necessary, we rebalance
the portfolio on an as necessary or annual basis based on the client’s individual
needs.
Each Point Windward Advisors portfolio manager has his or her own investment
philosophy and focus; consequently, portfolio construction will vary among port-
folio managers. The portfolio manager will explain his or her own strategies to
that client while taking the client’s personal situation into account.
Our investment recommendations are not limited to any specific product or ser-
vice offered by a broker-dealer and will generally include advice regarding the
following securities:
4 · Point Windward Advisors, Inc. · Form ADV Part 2A
• Exchange-listed securities
• Securities traded over the counter
• Foreign issuers
• Exchange traded funds
• REITs, MLPs, and other pooled investment vehicles
• Warrants
• Corporate debt securities (other than commercial paper)
• Municipal securities
• Mutual fund shares
• United States governmental securities
• Options contracts on securities
• Interests in partnerships investing in securities
• Insurance and annuity products
Because certain investments involve additional degrees of risk, such investments
will only be implemented when consistent with the client’s individual objectives,
time horizons, risk tolerance, and liquidity needs.
ANNUITY MANAGEMENT
Point Windward Advisors provides management and oversight of variable and
equity-indexed annuities, also called fixed index annuities, including reviews of
the investment options, and allocating annuity units between the indexes and
other options available based on our investment management experience and
the client’s investment objections and restrictions. Point Windward Advisors
also has relationships with DPL Financial Partners, LLC (“DPL”) and Halo Investing
Insurance Services, LLC (“Halo”) under which Point Windward Advisors is paid
for providing ongoing portfolio management and investment advisory services to
the client and DPL or Halo relative to certain insurance and annuities owned by a
client.
FINANCIAL PLANNING
Wealth planning services are also available to our clients at no additional
charge. Wealth planning is a comprehensive evaluation of a client’s current and
future financial state by using currently known variables to predict future cash
flows, asset values and withdrawal plans. Through the financial planning pro-
cess, all questions, information and analysis are considered as they impact and
are impacted by the entire financial and life situation of the client. If a client is
receptive to our planning approach, the client will receive a written plan that
provides the client with a detailed financial plan designed to assist the client
achieve his or her financial goals and objectives.
In general, the financial plan can address any or all of the following areas:
• Personal: We review family records, budgeting, personal liability, estate
information and financial goals.
5 · Point Windward Advisors, Inc. · Form ADV Part 2A
• Tax and Cash Flow: We analyze the client’s income tax and spending and
planning for past, current and future years to determine the impact of vari-
ous investments on the client’s current income tax and future tax liability.
• Investments: We analyze investment alternatives and their effect on the
client’s portfolio.
• Insurance: On occasion, at the request of the client, we may review existing
policies to ensure proper coverage for life, health, disability, long-term care
and liability.
• Retirement: We analyze current strategies and investment plans to help the
client achieve his or her retirement goals.
• Death and Disability: We review the client’s cash needs at death, income
needs of surviving dependents, estate planning and disability income.
• Estate: We assist the client in assessing and developing long-term strategies,
including as appropriate, living trusts, wills, review estate tax and powers of
attorney.
We gather required information through in-depth personal interviews, including
the client’s current financial status, tax status, future goals, returns, objectives
and attitudes towards risk. We carefully review documents supplied by the client
to assist in the preparation of the Investment Advisory Plan. Should the client
choose to implement the recommendations contained in the plan, we suggest
the client work closely with his/her attorney, accountant, insurance agent, and/or
stockbroker. Implementation of financial plan recommendations is entirely at the
client’s discretion.
We also provide general non-securities advice on topics that may include tax
and budgetary planning, estate planning and business planning.
Typically, the financial plan is presented to the client in draft form shortly after
the initial client meeting. A final financial plan is generally presented within a few
weeks providing that all of the information needed to prepare the financial plan
has been promptly supplied by the client. We generate scenarios using eMoney
software.
Financial planning recommendations are not limited to any specific product or
service offered by a broker-dealer. All recommendations are of a generic nature.
AMOUNT OF MANAGED ASSETS
As of December 31, 2025, we managed approximately $297,664,659 of clients’
assets, of which, approximately $287,017,710 was managed on a discretionary
basis and approximately $10,646,949 was managed on a non-discretionary basis.
6 · Point Windward Advisors, Inc. · Form ADV Part 2A
Fees and Compensation
Item 5
We manage portfolios consisting primarily of publicly traded equity and fixed-
income securities on a discretionary basis. Portfolio transactions are customar-
ily effected through Beech Hill Securities, Inc. in its capacity as broker-dealer in
accordance with the investment advisory contract with each client.
We charge different fees for investments in separately managed mixed security
accounts, full fixed-income accounts, and ETF portfolio strategies accounts that
we manage on a discretionary basis.
In addition, accounts in a client household are aggregated and added to the
tiered rate amount to meet additional portfolio breakpoints.
PORTFOLIO MANAGEMENT SERVICES FEES
Our annualized fees for Portfolio Management Services are based upon a per-
centage of assets under management and are charged according to the following
schedule(s):
Fee Schedule for Mixed Security Accounts
• ¼ of 1.5% (0.375%) per quarter of the first $1,000,000 value of the
account
• ¼ of 1.25% (0.3125%) per quarter of the next $1,000,000 value of the
account
• ¼ of 1% (0.25%) per quarter of the remaining value of the account
Reduced fees may be charged on the value of fixed-income securities in the
account.
Fee Schedule for Full Fixed Income Accounts
• ¼ of 0.75% (0.1875%) per quarter of the first $1,000,000 value of the
account
• ¼ of 0.625% (0.15625%) per quarter of the next $1,000,000 value of the
account
• ¼ of 0.50% (0.125%) per quarter of the remaining value of the account
Fee Schedule for ETF Portfolios
• 1% of assets managed, charged quarterly regardless of value of account (for
example, if the account had assets of $1,000,000, the quarterly fee would
be $1,000,000 × 1% ÷ 4 = $2,500 per quarter)
Fee Schedule for 401k Portfolios
• 0.40% of assets managed, charged quarterly regardless of value of account
7 · Point Windward Advisors, Inc. · Form ADV Part 2A
Fee Schedule for Annuities
• On new annuity accounts, 0.25% of assets managed, charged quarterly
regardless of value of account
• On existing annuity accounts taken over by Point Windward Advisors,
0.50% of assets managed, charged quarterly regardless of value of account
Discounted fees may be available for non-discretionary accounts, and unman-
aged legacy assets are normally segregated and not charged a management fee.
Our fees are billed in arrears at the end of each calendar quarter based upon the
value (market value or fair value in the absence of market value), of the client’s
account at the end of the quarter. Fees will be debited from the account in
accordance with the client authorization in the investment management agree-
ment with the client.
Clients are billed according to their executed investment management agree-
ment. Some of our longstanding clients may be billed on a prior fee schedule
that was in effect when they became clients. This fee schedule, which has lower
management fee percentages, results in such clients bearing brokerage commis-
sions charged by Beech Hill Securities in lieu of a $15 ticket charge for brokerage
services. This schedule is not available to new account relationships. We strongly
encourage these clients to modify their agreements and move to our current fee
schedule.
Limited Negotiability of Advisory Fees and Commissions: Although Point Wind-
ward Advisors has established a fee schedule(s), we retain the discretion to
negotiate alternative fees on a client-by-client basis. We generally adhere to
the fee schedules listed above with exceptions. Client facts, circumstances and
needs are considered in determining exceptions. These include the complexity of
the client, assets to be placed under management, anticipated future additional
assets, related accounts, portfolio style, account composition and reports, among
other factors.
Discounts, not generally available to our advisory clients, may be offered to fam-
ily members and friends of supervised persons of our firm.
FINANCIAL PLANNING FEES
Financial Planning Fee Offset: Point Windward Advisors provides financial plan-
ning services to both existing and potential clients as a courtesy and therefore
charges no fees for this service.
GENERAL INFORMATION
Termination of the Advisory Relationship: An investment management agreement
may be canceled at any time, by either party, without penalty for any reason or
no reason during the management of the account. Such termination, however,
will not have the effect of canceling any orders to deposit or invest cash or
8 · Point Windward Advisors, Inc. · Form ADV Part 2A
to purchase or sell securities or other properties placed prior to the receipt of
such notice.
Mutual Fund Fees: All fees paid to Point Windward Advisors for investment
advisory services are separate and distinct from any fees and expenses charged
by mutual funds and/or ETFs in which a client invests. These fees and expenses
are described in the prospectus for such funds/ETFs. These fees will generally
include a management fee, other fund expenses, and a possible distribution fee. If
the fund also imposes sales charges, a client may pay an initial or deferred sales
charge. A client could invest in a mutual fund directly, without our services.
Accordingly, the client should review both the fees charged by the funds and
our fees to fully understand the total amount of fees to be paid or borne by the
client and to thereby evaluate the advisory services being provided.
Additional Fees and Expenses: In addition to our advisory fees, clients are also
responsible for the fees and expenses charged by custodians and imposed by
broker dealers, including, but not limited to, any transaction charges or commis-
sions imposed by a broker dealer to implement securities transactions for client
accounts, custodian account maintenance fees, wire transfer fees, etc. Clients
should note that Beech Hill Securities charges a $15 ticket charge for brokerage
services on securities transactions effected in connection with the management
of accounts. Please refer to the “Brokerage Practices” section (Item 12) of this
Form ADV for additional information.
9 · Point Windward Advisors, Inc. · Form ADV Part 2A
Performance-Based Fees and Side-By-Side
Management
Item 6
Point Windward Advisors does not charge advisory clients any perfor-
mance-based fees or engage in side-by-side management.
10 · Point Windward Advisors, Inc. · Form ADV Part 2A
Types of Clients
Item 7
Point Windward Advisors provides advisory services to the following types of
clients:
• Individuals (other than high-net-worth individuals)
• High-net-worth individuals
• Pension and profit-sharing plans
• Corporations or other entities not listed above
Account Minimums: Generally, a minimum of $200,000 is required for Point
Windward Advisors to manage an account as a separate actively managed
account which we retain full discretion to adjust or waive at any time. Related
client accounts, e.g., household accounts, may be aggregated for purposes of
achieving the minimum account size and determining the annualized fee. For
accounts with less than the minimum account size, we invest in our ETF strate-
gies.
For asset-based fee, Point Windward Advisors may contract directly with third-
party broker-dealers to provide advisory consulting services to annuity and
insurance clients.
11 · Point Windward Advisors, Inc. · Form ADV Part 2A
Methods of Analysis, Investment Strategies
and Risk of Loss
Item 8
METHODS OF ANALYSIS
We use the following methods of analysis in formulating our investment advice
and/or managing client assets:
Fundamental Analysis: We attempt to measure the intrinsic value of a security by
looking at economic and financial factors (including the overall economy, industry
conditions, and the financial condition and management of the issuer itself) to
determine if the issuer’s securities are underpriced (indicating it may be a good
time to buy) or overpriced (indicating it may be time to sell).
Fundamental analysis does not attempt to anticipate market movements. This
presents a potential risk, as the price of a security can move up or down along
with the overall market regardless of the economic and financial factors consid-
ered in evaluating the security.
Technical Analysis: We analyze past market movements and apply that analysis
to the present in an attempt to recognize recurring patterns of investor behavior
and potentially predict future price movement.
Technical analysis does not consider the underlying financial condition of an
issuer. This presents a risk in that a poorly managed or financially unsound issuer
may underperform regardless of market movement.
Quantitative Analysis: We use mathematical models in an attempt to obtain more
accurate measurements of an issuer’s quantifiable data, such as the value of its
share price or earnings per share, and to predict changes to that data.
A risk in using quantitative analysis is that the models used may be based on
assumptions that prove to be incorrect.
Qualitative Analysis: We subjectively evaluate non-quantifiable factors such as
quality of management, labor relations, and strength of research and develop-
ment factors not readily subject to measurement and predict changes to share
price based on that data.
A risk in using qualitative analysis is that our subjective judgment may prove
incorrect.
Asset Allocation: Rather than focusing primarily on securities selection, we
attempt to identify an appropriate ratio of securities, fixed income, and cash suit-
able to the client’s investment goals and risk tolerance.
A risk of asset allocation is that the client may not participate in sharp increases
in a particular security, industry or market sector. Another risk is that the ratio of
securities, fixed income, and cash will change over time due to stock and market
12 · Point Windward Advisors, Inc. · Form ADV Part 2A
movements and, if not corrected, will no longer be appropriate for the client’s
goals.
Mutual Fund and/or ETF Analysis: We look at the experience and track record
of the manager of the mutual fund or ETF for a demonstrated ability to invest
over a period of time and in different economic conditions. We also look at the
underlying assets in a mutual fund or ETF for significant overlaps in the underlying
investments held in another fund(s) in the client’s portfolio. We also monitor the
funds or ETFs for deviation from their stated investment strategy.
Past performance does not guarantee future results. In addition, as we do not
control the underlying investments in a fund or ETF, managers of different funds
held by the client may purchase the same security, increasing the risk to the
client if that security were to fall in value. There is also a risk that a manager
may deviate from the stated investment mandate or strategy of the fund or ETF,
which could make the holding(s) less suitable for the client’s portfolio.
Risks for all forms of analysis: Our securities analysis methods rely on the
assumption that the companies whose securities we purchase and sell, the rating
agencies that review these securities, and other publicly available sources of
information about these securities, are providing accurate and unbiased data.
While we are alert to indications that data may be incorrect, there is always a
risk that our analysis may be compromised by inaccurate or misleading informa-
tion.
INVESTMENT STRATEGIES
We use the following strategies in managing individual client accounts, provided
that such strategies are appropriate to the needs of the client and consistent
with a client’s investment objectives, risk tolerance, and time horizons, among
other considerations:
Long-term purchases: We purchase securities with the idea of holding them in
the client’s account for a year or longer. Typically, we employ this strategy when
we:
• believe the securities to be currently undervalued, and/or
• want exposure to a particular asset class over time, regardless of the cur-
rent projection for this class.
A risk in a long-term purchase strategy is that, by holding the security for this
length of time, we may not take advantage of short-term gains that could be
profitable to a client. Moreover, if our predictions are incorrect, a security may
decline sharply in value before we make the decision to sell.
Short-term purchases: When utilizing this strategy, we purchase securities with
the idea of selling them within a relatively short time (typically a year or less). We
do this in an attempt to take advantage of conditions that we believe will soon
result in a price swing in the securities we purchase.
13 · Point Windward Advisors, Inc. · Form ADV Part 2A
Trading: We purchase securities with the idea of selling them very quickly (typi-
cally within 30 days or less). We do this in an attempt to take advantage of our
predictions of brief price swings.
Short sales: We borrow shares of a stock for your portfolio from someone who
owns the stock on a promise to replace the shares on a future date at a certain
price. Those borrowed shares are then sold. On the agreed-upon future date,
we buy the same stock and return the shares to the original owner. We engage
in short selling based on our determination that the stock will go down in price
after we have borrowed the shares. If we are correct and the stock price has
gone down since the shares were purchased from the original owner, the client
account realizes the profit.
Margin transactions: We will purchase stocks for your portfolio with money
borrowed from your brokerage account. This allows you to purchase more stock
than you would be able to with your available cash, and it allows us to purchase
stock without selling other holdings.
Option writing: We may use options as an investment strategy. An option is a
contract that gives the buyer the right, but not the obligation, to buy or sell an
asset (such as a share of stock) at a specific price on or before a certain date.
An option, just like a stock or bond, is a security. An option is also a derivative,
because it derives its value from an underlying asset.
Cash accounts: We may place funds in a cash account such as a money market
accounts for a period of time. There may be many reasons for this allocation,
such as waiting for a good investment opportunity, protecting funds during a
turbulent trading period, etc. Funds held in these cash accounts are still subject
Point Windward Advisors’ management fee. As interest or income from these
accounts is minimal, clients could pay more in advisory fees that the account
earns in interest or income.
RISK OF LOSS
General Risk: Investing in securities involves risk of loss that clients should be
prepared to bear. Point Windward Advisors does not represent or guarantee
that we can predict future results, successfully identify market tops or bottoms,
or insulate client portfolios and investments from losses. The prices of, and the
income generated by, equities and other securities held in your portfolio might
decline in response to certain events taking place around the world, including
those directly involving the issuers whose securities clients own. Conditions
affecting the general economy; overall market changes; local, regional or global
political, social or economic instability; governmental or governmental agency
responses to economic conditions; and currency, interest rate and commodity
price fluctuations are all risk factors that can affect the valuation of your invest-
ments.
14 · Point Windward Advisors, Inc. · Form ADV Part 2A
Point Windward Advisors cannot offer any guarantees or promises that a cli-
ent’s financial goals and objectives will be met. Past performance is in no way
an indication of future performance. The value of a client’s investments will be
subject to a variety of factors, such as the liquidity and volatility of the securities
markets. Portfolio transactions may give rise to tax liability, for which clients are
responsible.
Asset Allocation Risk: This is the risk that a client’s portfolio may be allocated to
an asset class that underperforms other asset classes. For example, fixed-income
securities may underperform equities. Accordingly, asset allocation risk will be
influenced by the allocation of a client’s portfolio among equities, fixed-income,
alternative and money market securities.
Investment and Market Risk: Securities purchased in client account(s) are sub-
ject to investment risk, including the possible loss of the entire principal amount
invested. A recommendation to invest in securities and other instruments may
also involve market risk, which is the risk that the value of these positions, like
other investments, may move up or down, sometimes rapidly and unpredictably
due to adverse market conditions and not necessarily based on the individ-
ual merits of the investment. Investment holdings in your account, at any point
in time, may be worth less than the original investment, even after taking into
account any reinvestment of dividends.
• Interest Rate Risk: Fluctuations in interest rates may cause the value of
investments to fluctuate. For example, the value of fixed-income instruments
will change inversely with changes in interest rates. As interest rates rise,
the market value of fixed-income instruments tends to decrease. Con-
versely, as interest rates fall, the market value of fixed-income instruments
tends to increase. This risk will be greater for long-term securities than for
short-term securities.
• Counterparty Risk: Certain assets will be exposed to the credit risk of the
counterparties when engaging in exchange-traded or off-exchange trans-
actions as such counterparties could fail to deliver or otherwise default on
their obligations. There may also be a risk of loss of assets on deposit with
or in the custody of a broker in the event of the broker’s bankruptcy, the
bankruptcy of any clearing broker through which the broker executes and
clears transactions, or the bankruptcy of an exchange clearinghouse.
• Liquidity Risk: Liquidity is the ability to readily convert an investment into
cash. Generally, assets are more liquid if many traders are interested in a
standardized product. When investing in illiquid securities, it may not be
possible to sell such securities at the most opportune times or at prices
approximating the value at which they were purchased.
15 · Point Windward Advisors, Inc. · Form ADV Part 2A
Fixed Income Investments Risks
Interest Rate Risk: This is the risk encountered in the relationship between bond
prices and interest rates. The price of a bond will change in the opposite direc-
tion of movements in prevailing interest rates. For example, as interest rates
rise, bond prices will generally fall. If an investor has to sell a bond prior to the
maturity date, an increase in interest rates could mean that the bondholder will
experience a capital loss (i.e., selling the bond below its original purchase price).
Reinvestment risk: This is the risk that the interest rate at which the interim cash
flows can be reinvested will decline and thus reinvestments will receive a lower
interest rate. Reinvestment risk is greater for longer holding periods.
Default Risk: This risk is commonly referred to as “credit risk” and is based on the
probability that the issuer of the debt obligation may default. Default risk is rated
by quality ratings assigned by commercial rating companies.
Call Risk: This is the risk related to call provisions on debt obligations. Clients
should be aware of four risks associated with call provisions. 1. The cash flow
patterns of callable bonds are not known with certainty. 2. Since the issuer will
typically exercise their right to call the bonds when interest rates have dropped,
you may be exposed to reinvestment risk. You would have to reinvest the
proceeds after the bond is called at relatively lower interest rates. 3. The poten-
tial for capital appreciation of a callable bond is reduced relative to that of a
non-callable bond because its price may not rise much above the price at which
the issuer can call the issue. 4. If the issue is purchased at a premium, you may
lose the difference between the purchase price and call price.
Inflation Risk: This risk results from the value of the cash flows being received
from fixed income lose purchasing power over the course of time due to the
effects of inflation.
Liquidity Risk: This is the risk that an asset cannot be sold at or near its current
value. The best indicator to measure an issue’s liquidity is the size of the spread
between the bid price and the ask price quoted by a dealer. A wider spread on
the asset indicates a greater liquidity risk.
Variable and Fixed Indexed Annuity Risks
Investments in variable annuities are subject to more fees by the insurance com-
pany than fixed or fixed index annuities. A complete list of fees will be available
with the annuity documents provided by the insurance company. All annuities
are subject to fees that cover the insurance risk of these investments. These are
ongoing fees charged on an annual, quarterly, or monthly basis, depending on the
annuity. In addition to the fees charged by the insurance company, these invest-
ments are also subject to Point Windward Advisors’ management fees. Annuities
are contracts issued by a life insurance company designed to help meet long-
term financial goals. Variable annuities are not suitable for meeting short-term
goals because substantial taxes and insurance company charges may apply if you
16 · Point Windward Advisors, Inc. · Form ADV Part 2A
withdraw your money early. Variable annuities also involve investment risks, just
as mutual funds do.
General Risks
Force Majeure Risk: This is the risk that there may be an act of God, terrorist act,
global health pandemic, failure of utilities or other similar circumstance not within
the reasonable control of Point Windward Advisors that may have an unknown
and potentially catastrophic effect on the global markets. Point Windward Advi-
sors has a business continuity plan to mitigate the effects of a force majeure risk,
however, these events may still affect Point Windward Advisors, our clients, the
financial markets, and securities clients are invested in.
Inflation Risk: Inflation reduced the buying power, thus a dollar today will not buy
as much as a dollar next year because purchasing power is eroding at the rate
of inflation.
Cybersecurity Risk: Point Windward Advisors, the broker-dealer, service pro-
viders, and other market participants increasingly depend on complex informa-
tion technology and communications systems to conduct business functions.
These systems are subject to a number of different threats or risks that could
adversely affect Point Windward Advisors and our ability to service clients,
despite the efforts of service providers to adopt technologies, processes and
practices intended to mitigate these risks and protect the security of their com-
puter systems, software, networks, and other technology assets, as well as the
confidentiality, integrity and availability of information belonging to our clients. For
example, unauthorized third parties may attempt to improperly access, modify,
disrupt the operations of, or prevent access to the brokerage system, service
providers, counterparties, or data within these systems. Third parties may also
attempt to fraudulently induce employees, customers, third-party service pro-
viders or other users of such systems to disclose sensitive information to gain
access to the confidential data. A successful penetration or circumvention of
the security of such systems could result in the loss or theft of data or funds,
the inability to access electronic systems, loss or theft of proprietary information
or corporate data, physical damage to a computer or network system or costs
associated with system repairs. Such incidents could cause Point Windward
Advisors to incur regulatory penalties, reputational damage, additional compli-
ance costs or financial loss.
Dependence on Key Personnel: The success of Point Windward Advisors
depends heavily on the activities, judgment, and availability of our employees.
Point Windward Advisors relies on the ability of the individuals comprising
our team to make investment decisions consistent with the clients’ investment
objectives and policies. Should a key employee of Point Windward Advisors
terminate his relationship with Point Windward Advisors, the profitability of Point
Windward Advisors’ investments may suffer.
17 · Point Windward Advisors, Inc. · Form ADV Part 2A
Disciplinary Information
Item 9
We are required to disclose any legal or disciplinary events that are material to a
client’s or prospective client’s evaluation of our advisory business or the integ-
rity of our management. Our firm and our management personnel have no report-
able disciplinary events to disclose from the past 10 years.
18 · Point Windward Advisors, Inc. · Form ADV Part 2A
Other Financial Industry Activities
and Affiliations
Item 10
Many of our employees are separately licensed as registered representatives of
Beech Hill Securities, Inc., the broker-dealer Point Windward Advisors uses to
execute client security transactions. Currently, Beech Hill Securities is the exe-
cuting broker for all or substantially all securities transactions effected for client
accounts. Our employees who make portfolio management decisions for client
accounts receive compensation from Beech Hill Securities when executing client
transactions through Beech Hill Securities.
Clients should note that Beech Hill Securities charges a $15 ticket charge to
cover brokerage services on securities transactions effected in connection with
the management of accounts. As some dually registered employees of Point
Windward Advisors receive compensation for transactions executed through
Beech Hill Securities, this creates a conflict of interest. Point Windward Advisors
and its employees who are registered representatives of Beech Hill Securities
endeavor at all times to put the interest of the clients first as part of their fidu-
ciary duties.
In addition, certain of our employees have an ownership interest in Beech Hill
Financial, the agent of record for insurance sales made by Point Windward
Advisors’ employees. As a result, Beech Hill Financial and its owners directly or
indirectly, as the case may be, receive compensation from insurance product
sales to advisory clients. This creates a conflict of interest as Point Windward
Advisors’ employees with an interest in Beech Hill Financial will receive income
or profits from insurance product sales issued through Beech Hill Financial. While
Point Windward Advisors’ employees may recommend that clients purchase
insurance products, however, clients are not obligated to purchase those prod-
ucts or to purchase them through Beech Hill Financial. Brad Small is a licensed
insurance agent as well as an adviser at Point Windward Advisors. Point Wind-
ward Advisors has a relationship with third-party insurance networking agencies
that provide insurance and annuity education, comparisons, and solutions. These
third-party insurance networking agencies have relationships with third-party
broker-dealers who facilitate variable annuities and insurance products. For an
asset-based fee, Point Windward Advisors may contract directly with third-
party broker-dealers to provide advisory consulting services to their clients. The
services provided by Point Windward Advisors under these third-party relation-
ships are limited to (a) serving as the client relationship manager, (b) providing
advice based on client relationship summaries, (c) providing investment analysis
based on disclosed client assets. Point Windward Advisors does not share in
commissions in these relationships.
19 · Point Windward Advisors, Inc. · Form ADV Part 2A
Code of Ethics, Participation or Interest
in Client Transactions and Personal Trading
Item 11
Our firm has adopted a Code of Ethics which sets forth high ethical standards of
business conduct that we require of our employees, including compliance with
applicable federal securities laws.
Point Windward Advisors and our personnel owe a duty of loyalty, fairness and
good faith towards our clients, and have an obligation to adhere not only to the
specific provisions of the Code of Ethics but to the general principles that guide
the Code.
Point Windward Advisors’ Code of Ethics further includes the firm’s policy pro-
hibiting the use of material non-public information. A copy of our Code of Ethics
is available to our advisory clients and prospective clients. You may request a
copy by email sent to vmarton@pointwindward.com, or by calling us at 212-350-
7250.
Our Code of Ethics is designed to assure that the personal securities transac-
tions, activities and interests of our employees will not interfere with (i) mak-
ing decisions in the best interest of advisory clients and (ii) implementing such
decisions while, at the same time, allowing employees to invest for their own
accounts.
Our firm and/or individuals associated with our firm may buy or sell for their
personal accounts securities identical to those recommended to our clients. In
addition, any related person(s) may have an interest or position in a security that
may also be recommended to a client.
We may aggregate our employee trades with client transactions where possi-
ble and when compliant with our duty to seek best execution for our clients. In
these instances, participating clients and employees will be treated the same and
trades will be blocked together as described in the following Item 12, including
that employee accounts will be included in the pro-rata allocation.
As these situations represent actual or potential conflicts of interest to our cli-
ents, we have established the following policies and procedures for implement-
ing our firm’s Code of Ethics, to ensure our firm complies with its regulatory obli-
gations and provides our clients and potential clients with full and fair disclosure
of such conflicts of interest:
1. No principal or employee of our firm may put his or her own interest above
the interest of an advisory client.
2. No principal or employee of our firm may buy or sell securities for their
personal portfolio(s) where their decision is a result of information received
as a result of his or her employment unless the information is also available
to the investing public.
20 · Point Windward Advisors, Inc. · Form ADV Part 2A
3. It is the expressed policy of our firm that no person employed by us may
purchase or sell any security prior to a transaction(s) being implemented for
an advisory account. This prevents such employees from benefiting from
transactions placed on behalf of advisory accounts.
4. Our firm requires prior approval for any private placement or IPO invest-
ments by related persons of the firm.
5. Any individual who violates any of the above restrictions may be subject to
termination.
21 · Point Windward Advisors, Inc. · Form ADV Part 2A
Brokerage Practices
Item 12
Point Windward Advisors intends to direct all brokerage transactions to
broker-dealer Beech Hill Securities, Inc. on an agency basis.
By signing our investment management agreement, clients acknowledge that
Point Windward Advisors directs their brokerage transactions to Beech Hill
Securities. Beech Hill Securities in turn clears all transactions through Pershing,
LLC, which, absent unusual circumstances, will be the custodian for all client
accounts. As noted in Item 10 above, some employees of Point Windward Advi-
sors, Inc. are also licensed with Beech Hill Securities and executing brokerage
transactions through Beech Hill Securities creates a conflict of interest for Point
Windward Advisors.
Point Windward Advisors believes it is better able to manage client accounts by
directing brokerage to Beech Hill Securities. Beech Hill Securities’ responsiveness
to Point Windward Advisors is almost immediate, and it provides a full range
of services that include trading infrastructure and facilities, financial stability
and capability, access to a wide range of secondary markets, reliability, speed,
confidentiality, expertise, reputation, integrity and fairness in resolving problems
and disputes. Other relevant factors are the availability of internal and third-party
research services and our ability to aggregate trades efficiently.
Best execution does not mean lowest cost. Many current and all new clients will
be charged a flat transaction charge of $15. Certain legacy clients have elected
to remain on a commission schedule, which means that they pay a per share
commission based on the commission schedule in effect for them when they
became clients.
BLOCK TRADES
Point Windward Advisors will block trades where possible and when advanta-
geous to clients. This blocking of trades permits the trading of aggregate blocks
of securities composed of assets from multiple client accounts, and which is
designed so that clients receive the same execution price (e.g., share price).
Block trading may allow us to execute equity trades in a timelier and more equi-
table manner. Point Windward Advisors’ block trading policy and procedures are
as follows:
1. Transactions for any client account may not be aggregated for execution
if the practice is prohibited by or inconsistent with the client’s advisory
agreement with Point Windward Advisors
2. The portfolio manager(s) must determine that the purchase or sale of the
particular security involved is appropriate for the client and consistent with
22 · Point Windward Advisors, Inc. · Form ADV Part 2A
the client’s investment objectives and with any investment guidelines or
restrictions applicable to the client’s account.
3. The portfolio manager(s) must reasonably believe that the order aggregation
will benefit, and will enable Point Windward Advisors to seek best exe-
cution for each client participating in the aggregated order. This requires a
good faith judgment at the time the order is placed for execution. It does
not mean that the determination made in advance of the transaction must
always prove to have been correct in the light of a “20-20 hindsight”
perspective. Best execution includes the duty to seek the best quality of
execution, among other things. Clients should note that in the case of man-
aged accounts commissions cannot be specifically calculated as a factor of
best execution due to varied circumstances, including different commission
schedules or that certain clients pay a flat fee.
4. Prior to entry of an aggregated order, a review of client accounts is under-
taken to identify each account participating in the order and the proposed
allocation of the order. Upon execution the trade is allocated.
5. If the order cannot be executed in full at the same price or time, the secu-
rities actually purchased or sold by the close of each business day must
be allocated pro rata among the participating client accounts. However,
adjustments to this pro rata allocation may be made to participating client
accounts at the discretion of the investment adviser. Furthermore, adjust-
ments to this pro rata allocation may be made to avoid having odd amounts
of shares held in any client account, or to avoid excessive ticket charges in
smaller accounts.
6. Point Windward Advisors’ client account records separately reflect, for
each account in which the aggregated transaction occurred, the securities
which are held by, and bought and sold for, that account.
7. No client or account will be favored over another.
23 · Point Windward Advisors, Inc. · Form ADV Part 2A
Review of Accounts
Item 13
PORTFOLIO MANAGEMENT SERVICES
Reviews: While the underlying securities within client accounts are continually
monitored, these accounts are reviewed quarterly. Accounts are reviewed in
the context of each client’s stated investment objectives and guidelines. More
frequent reviews may be triggered by material changes in variables such as the
client’s individual circumstances, or the market, political or economic environ-
ment.
These accounts are reviewed by the individual portfolio managers designated by
the advisory client. Securities transactions are regularly reviewed by supervisors
or compliance systems and personnel.
Reports: In addition to the monthly statements and confirmations of transactions
that Investment Advisory clients receive from their custodian, Point Windward
Advisors will provide quarterly reports summarizing account performance, bal-
ances and holdings.
24 · Point Windward Advisors, Inc. · Form ADV Part 2A
Client Referrals and Other Compensation
Item 14
CLIENT REFERRALS
Our firm may pay referral fees to independent persons or firms (“Solicitors”) for
introducing clients to us. Whenever we pay a referral fee, we require the Solic-
itor to provide the prospective client with a copy of this document (our Firm
Brochure) and a separate disclosure statement that includes the following infor-
mation:
• the Solicitor’s name and relationship with our firm;
• the fact that the Solicitor is being paid a referral fee;
• whether the fee paid to us by the client will be increased above our normal
fees in order to compensate the Solicitor.
Solicitors are compensated quarterly based on a percentage of the management
fee charged to the applicable client accounts. As a matter of firm practice, the
advisory fees paid to us by clients referred by solicitors are not increased as a
result of any referral.
OTHER COMPENSATION
Management personnel and other related persons of our firm are licensed as
registered representatives of Beech Hill Securities, Inc., the broker-dealer Point
Windward Advisors uses to execute client transactions. In their separate capac-
ities, these individuals are able to effect securities transactions for advisory
clients for separate and typical compensation (i.e., brokerage commissions, 12b-1
fees or other sales-related forms of compensation). This presents a conflict of
interest to the extent that these individuals recommend that a client invest in a
security which may result in a commission being paid to the individuals. This con-
flict is disclosed to clients verbally, in this Form ADV Part 2A and in applicable
Form ADV Part 2B’s. It is Point Windward Advisors’ policy not to accept or allow
our related persons to accept compensation in the form of cash, sales awards
or other prizes, from a non-client in conjunction with the advisory services we
provide to our clients unless the compensation is fully disclosed to clients along
with any conflict of interest the compensation creates.
Beech Hill Securities receives a portion of the revenue earned by Beech Hill
Securities’ money market fund from Pershing for funds invested in the money
market fund. Point Windward Advisors employees that are also registered with
Beech Hill Securities may have an incentive to place client assets in Beech Hill
Securities’ money market fund instead of a different money market fund, which
creates a conflict of interest. Point Windward Advisors has disclosed this con-
flict of interest to our clients and also ensures that all investment recommen-
dations and actions taken by Point Windward Advisors and our employees are
25 · Point Windward Advisors, Inc. · Form ADV Part 2A
suitable for clients based on their investment timelines, risk aversion, investment
guidelines and restrictions, etc.
26 · Point Windward Advisors, Inc. · Form ADV Part 2A
Custody
Item 15
We previously disclosed in the “Fees and Compensation” section (Item 5) of this
Brochure that our firm directly debits advisory fees from client accounts. This
means that we have “constructive custody” of client funds and securities. As
part of our billing process, the client’s custodian is advised of the amount of the
fee to be deducted from that client’s account. On at least a quarterly basis, the
custodian is required to send to the client a statement showing all transactions
within the account during the reporting period.
Because the custodian does not calculate the amount of the fee to be deducted,
it is important for clients to carefully review their custodial statements to verify
the accuracy of the calculation, among other things. Clients should contact us
directly if they believe that there may be an error in their statement.
In addition to the periodic statements that clients receive directly from their cus-
todians, we also send quarterly account reports directly to our clients. We urge
our clients to carefully compare the information provided in these documents to
ensure that all account transactions, holdings and values are correct and current.
27 · Point Windward Advisors, Inc. · Form ADV Part 2A
Investment Discretion
Item 16
Clients normally hire us to provide discretionary asset management services. We
typically have complete discretion as to selection and amount of individual secu-
rities to be purchased or sold and as to the timing of the buy or sell.
Our discretionary authority includes the ability to do the following without con-
tacting the client:
• determine the security to buy or sell; and/or
• determine the amount of the security to buy or sell
• determine the timing of when to buy or sell
Clients give us discretionary authority when they sign a discretionary investment
management agreement with our firm. Clients may place reasonable limitations
on this authority by giving us written instructions. Clients may also change/amend
such limitations providing us with written instructions. Point Windward Advisors
reserves the right to reject such limitations and decline to accept a client. In lim-
ited circumstances, Point Windward Advisors also accepts clients on a non-dis-
cretionary basis.
28 · Point Windward Advisors, Inc. · Form ADV Part 2A
Voting Client Securities
Item 17
We do not vote proxies for individual client accounts. Individual clients are
responsible for voting their own proxies. We do not offer any consulting assis-
tance regarding proxy issues to clients. To request a copy of our proxy policy
and procedures, please email vmarton@pointwindward.com, or call us at 212-
350-7250.
29 · Point Windward Advisors, Inc. · Form ADV Part 2A
Financial Information
Item 18
Point Windward Advisors does not have any financial conditions that might
impair our firm to meet our contractual obligations to our clients.
30 · Point Windward Advisors, Inc. · Form ADV Part 2A