Overview
- Headquarters
- New York, NY
- Total Firm Assets
- $359 million
- Average High-Net-Worth Client Portfolio Size
- $4.4 million
- Minimum Account Size
- $200,000
Fee Structure
Primary Fee Schedule (BEECH HILL ADVISORS BROCHURE)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $1,000,000 | 1.50% |
| $1,000,001 | $2,000,000 | 1.25% |
| $2,000,001 | and above | 1.00% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $15,000 | 1.50% |
| $5 million | $57,500 | 1.15% |
| $10 million | $107,500 | 1.08% |
| $50 million | $507,500 | 1.02% |
| $100 million | $1,007,500 | 1.01% |
Clients
- High-Net-Worth Share of Firm Assets
- 59.16%
- Number of High-Net-Worth Clients
- 48
- Total Client Accounts
- 559
- Discretionary Accounts
- 547
- Non-Discretionary Accounts
- 12
Services Offered
Services: Financial Planning, Portfolio Management for Individuals
Regulatory Filings
- SEC CRD Number
- 110457
Additional Brochure: BEECH HILL ADVISORS BROCHURE (2026-06-02)
View Document Text
SEC Form ADV Part 2A
Firm Brochure
June 2, 2026
Point Windward Advisors,
Inc. 880 Third Avenue
New York NY 10022
Telephone: 212-350-7250
Email:
vmaNon@pointwindward.com
Web Address:
www.pointwindward.com
This brochure provides information about the qualifications and
business practices of Point Windward Advisors, Inc. If you have any
questions about the contents of this brochure, please contact us
at 212-350-7250 or vmarton@pointwindward.com. The information in
this brochure has not been approved or verified by the United
States Securities and Exchange Commission or by any state
Securities authority.
Additional information about Point Windward Advisors, Inc. also is
available on the SEC’s website at www.adviserinfo.sec.gov. You
can search this site by a unique identifying number, known as a CRD
number. Our firm’s CRD number is 110457.
Material Changes
Item 2
Since our last annual amendment on March 18, 2025, which is an
annual amendment, below are the material changes for this firm
brochure:
• Paul Seth Cantor, Esq. is no longer affiliated with Beech Hill
Advisors, Inc. (now Point Windward Advisors, Inc.) and has been
removed from the Form ADV Part 2A brochure. Previously
served as Chairman and Chief Compliance Officer. Veronica
Marton now serves as the Chief Compliance Officer.
• Disclosure of a 34.59% ownership interest in Beech Hill Securities,
Inc. by Paul Cantor, former president of Beech Hill Advisors, Inc.
(now Point Windward Advisors, Inc.), has been removed due to
the end of his affiliation with the firm and its affiliates.
• Changed the firm’s name from Beech Hill Advisors, Inc. to Point
Windward Advisors, Inc.
• Changed website from www.bh-adv.com to
www.pointwindward.com.
2 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
Table of Contents
Item 3
1
Item 1: Cover Page
2
Item 2: Material Changes
3
Item 3: Table of Contents
4
Item 4: Advisory Business
7
Item 5: Fees and Compensation
10
Item 6: Performance-Based Fees and Side-By-Side
Management
11
Item 7: Types of Clients
12
Item 8: Methods of Analysis, Investment Strategies and Risk
of Loss
18
Item 9: Disciplinary Information
19
Item 10: Other Financial Industry Activities and Affiliations
20
Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
22
Item 12: Brokerage Practices
24
Item 13: Review of Accounts
25
Item 14: Client Referrals and Other Compensation
27
Item 15: Custody
28
Item 16: Investment Discretion
29
Item 17: Voting Client Securities
30
Item 18: Financial Information
3 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
Advisory Business
Item 4
Point Windward Advisors, Inc. (formerly Beech Hill Advisors, Inc.) is a
SEC-registered investment adviser with its principal place of business
located in New York. Point Windward Advisors began conducting
business in 1988. Registration with the SEC does not imply a certain
level of skill or training.
Listed below are the firm’s principal shareholders (i.e., those
individuals controlling 25% or more of the firm).
• William Rober t Wurm, Chief Executive Officer & Chief
Investment Officer Point Windward Advisors offers the following
advisory services to our clients:
INDIVIDUAL P O R T F O L I O M A N A G E M E N T
Our firm provides continuous asset management of client funds
based on the individual needs of the client. Through personal
discussions in which goals and objectives based on the client’s
particular circumstances are established, we develop the client’s
personal investment strategy. We create and manage a portfolio as
a direct result of that strategy. During our data-gathering process,
we determine the client’s individual objectives, me horizons, risk
tolerance, and liquidity needs. As appropriate, we may also review
and discuss a client’s prior investment history, as well as family
composition and background.
We manage advisory accounts primarily on a discretionary basis.
Occasionally, we will accept accounts on a non-discretionary basis.
Our advisory management services are guided by the client’s
stated objective(s) (i.e., growth, balanced or income), as well as tax
considerations.
On occasion, clients may
impose reasonable restrictions on
investing in certain Securities, types of Securities, or industry sectors
by contacting us in wring of the restriction request.
Once the client’s portfolio has been established, we strive to review
the portfolio frequently, but in any event at least quarterly. If
necessary, we rebalance the portfolio on an as necessary or annual
basis based on the client’s individual needs.
Each Point Windward Advisors portfolio manager has his or her own
investment philosophy and focus; consequently, portfolio
4 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
construction will vary among portfolio managers. The portfolio
manager will explain his or her own strategies to that client while
taking the client’s personal situation into account.
Our investment recommendations are not limited to any specific
product or service offered by a broker-dealer and will generally
include advice regarding the following Securities:
• Exchange-listed Securities
• Securities traded over the counter
• Foreign issuers
• Exchange traded funds
• REITs, MLPs, and other pooled investment vehicles
• Warrants
• Corporate debt Securities (other than commercial paper)
• Municipal Securities
• Mutual fund shares
• United States governmental Securities
• Options contracts on Securities
• Interests in Partnerships investing in Securities
• Insurance and annuity products
Because certain investments involve additional degrees of risk, such
investments will only be implemented when consistent with the
client’s individual objectives, me horizons, risk tolerance, and liquidity
needs.
ANNUITY MANAGEMENT
Point Windward Advisors provides management and oversight of
variable and equity-indexed annuities, also called fixed index
annuities, including reviews of the investment options, and
allocating annuity units between the indexes and other Options
available based on our investment management experience and
the client’s investment objections and restrictions. Point Windward
Advisors also has relationships with DPL Financial Partners, LLC
(“DPL”) and Halo Investing Insurance Services, LLC (“Halo”) under
which Point Windward Advisors is paid for providing ongoing
portfolio management and investment advisory services to
the client and DPL or Halo relative to certain insurance and annuities
owned by a client.
FINANCIAL PLANNING
Wealth planning services are also available to our clients at no
additional charge. Wealth planning is a comprehensive evaluation
of a client’s current and future financial state by using currently
known variables to predict future cash flows, asset values and
withdrawal plans. Through the financial planning process, all
5 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
questions, information and analysis are considered as they impact
and are impacted by the entire financial and life situation of the
client. If a client is receptive to our planning approach, the client
will receive a written plan that provides the client with a detailed
financial plan designed to assist the client achieve his or her
financial goals and objectives.
In general, the financial plan can address any or all of the following
areas:
• Personal: We review family records, budgeting, personal
liability, estate information and financial goals.
6 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
• Tax and Cash Flow: We analyze the client’s income tax and
spending and planning for past, current and future years to
determine the impact of various investments on the client’s
current income tax and future tax liability.
• Investments: We analyze investment alternatives and their
effect on the client’s portfolio.
• Insurance: On occasion, at the request of the client, we may
review existing policies to ensure proper coverage for life,
health, disability, long-term care and liability.
• Retirement: We analyze current strategies and investment plans to
help the client achieve his or her Retirement goals.
• Death and Disability: We review the client’s cash needs at
death, income needs of surviving dependents, estate
planning and disability income.
• Estate: We assist the client in assessing and developing long-term
strategies, including as appropriate, living trusts, wills, review estate
tax and powers of attorney.
We gather required information through in-depth personal interviews,
including the client’s current financial status, tax status, future goals,
returns, objectives and attitudes towards risk. We carefully review
documents supplied by the client to assist in the preparation of the
Investment Advisory Plan. Should the client choose to implement the
recommendations contained in the plan, we suggest the client work
closely with his/her attorney, accountant, insurance agent, and/or
stockbroker. Implementation of financial plan recommendations is
entirely at the client’s Discretion.
We also provide general non-Securities advice on topics that may
include tax and budgetary planning, estate planning and business
planning.
Typically, the financial plan is presented to the client in draft form
shortly after the initial client meeting. A final financial plan is generally
presented within a few weeks providing that all of the information
needed to prepare the financial plan has been promptly supplied
by the client. We generate scenarios using eMoney software.
Financial planning recommendations are not limited to any specific
product or service offered by a broker-dealer. All recommendations
are of a generic nature.
AMOUNT OF MANAGED ASSETS
As of December 31, 2025, we managed approximately $297,664,659
of clients’ assets, of which, approximately $287,017,710 was
managed on a discretionary basis and approximately $10,646,949
7 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
was managed on a non-discretionary basis.
• Tax and Cash Flow: We analyze the client’s income tax and
spending and planning for past, current and future years to
determine the impact of various investments on the client’s
current income tax and future tax liability.
• Investments: We analyze investment alternatives and their
effect on the client’s portfolio.
• Insurance: On occasion, at the request of the client, we may
review existing policies to ensure proper coverage for life,
health, disability, long-term care and liability.
• Retirement: We analyze current strategies and investment plans to
help the client achieve his or her Retirement goals.
• Death and Disability: We review the client’s cash needs at
death, income needs of surviving dependents, estate
planning and disability income.
• Estate: We assist the client in assessing and developing long-term
strategies, including as appropriate, living trusts, wills, review estate
tax and powers of attorney.
We gather required information through in-depth personal interviews,
including the client’s current financial status, tax status, future goals,
returns, objectives and attitudes towards risk. We carefully review
documents supplied by the client to assist in the preparation of the
Investment Advisory Plan. Should the client choose to implement the
recommendations contained in the plan, we suggest the client work
closely with his/her attorney, accountant, insurance agent, and/or
stockbroker. Implementation of financial plan recommendations is
entirely at the client’s Discretion.
We also provide general non-Securities advice on topics that may
include tax and budgetary planning, estate planning and business
planning.
Typically, the financial plan is presented to the client in draft form
shortly after the initial client meeting. A final financial plan is generally
presented within a few weeks providing that all of the information
needed to prepare the financial plan has been promptly supplied
by the client. We generate scenarios using eMoney software.
Financial planning recommendations are not limited to any specific
product or service offered by a broker-dealer. All recommendations
are of a generic nature.
AMOUNT OF MANAGED ASSETS
As of December 31, 2025, we managed approximately $297,664,659
8 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
of clients’ assets, of which, approximately $287,017,710 was
managed on a discretionary basis and approximately $10,646,949
was managed on a non-discretionary basis.
9 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
Fees and Compensation
Item 5
We manage portfolios consisting primarily of publicly traded equity
and fixed-income Securities on a discretionary basis. Portfolio
Transactions are customarily effected through Beech Hill Securities,
Inc. in its capacity as broker-dealer in accordance with the
investment advisory contract with each client.
We charge different fees for investments in separately managed
mixed security accounts, full fixed-income accounts, and ETF
portfolio strategies accounts that we manage on a discretionary
basis.
In addition, accounts in a client household are aggregated and
added to the tiered rate amount to meet additional portfolio
breakpoints.
PORTFOLIO MANAGEMENT SERVICES FEES
Our annualized fees for Portfolio Management Services are based
upon a percentage of assets under management and are charged
according to the following schedule(s):
Fee Schedule for Mixed Security Accounts
• ¼ of 1.5% (0.375%) per quarter of the first $1,000,000 value
of the account
• ¼ of 1.25% (0.3125%) per quarter of the next $1,000,000
value of the account
• ¼ of 1% (0.25%) per quarter of the remaining value of the account
Reduced fees may be charged on the value of fixed-income
Securities in the account.
Fee Schedule for Full Fixed Income Accounts
• ¼ of 0.75% (0.1875%) per quarter of the first $1,000,000 value
of the account
• ¼ of 0.625% (0.15625%) per quarter of the next $1,000,000
value of the account
• ¼ of 0.50% (0.125%) per quarter of the remaining value of
the account Fee Schedule for ETF Portfolios
• 1% of assets managed, charged quarterly regardless of value of
account (for example, if the account had assets of $1,000,000,
the quarterly fee would be $1,000,000 × 1% ÷ 4 = $2,500 per
quarter)
10 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
Fee Schedule for 401k Portfolios
• 0.40% of assets managed, charged quarterly regardless of value
of account
11 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
Fee Schedule for Annuities
• On new annuity accounts, 0.25% of assets managed,
charged quarterly regardless of value of account
• On existing annuity accounts taken over by Point Windward
Advisors, 0.50% of assets managed, charged quarterly
regardless of value of account
Discounted fees may be available for non-discretionary accounts,
and unmanaged legacy assets are normally segregated and not
charged a management fee.
Our fees are billed in arrears at the end of each calendar quarter
based upon the value (market value or fair value in the absence of
market value), of the client’s account at the end of the quarter. Fees
will be debited from the account in accordance with the client
authorization in the investment management agreement with the client.
Clients are billed according to their executed investment
management agreement. Some of our longstanding clients may
be billed on a prior fee schedule that was in effect when they
became clients. This fee schedule, which has lower management
fee percentages, results in such clients bearing brokerage commis-
sions charged by Beech Hill Securities in lieu of a $15 ticket charge
for brokerage services. This schedule is not available to new
account relationships. We strongly encourage these clients to
modify their agreements and move to our current fee schedule.
Limited Negotiability of Advisory Fees and Commissions: Although
Point Windward Advisors has established a fee schedule(s), we
retain the Discretion to negotiate alternative fees on a client-by-
client basis. We generally adhere to the fee schedules listed
above with exceptions. Client facts, circumstances and
needs are considered in determining exceptions. These include the
complexity of the client, assets to be placed under management,
anticipated future additional assets, related accounts, portfolio style,
account composition and reports, among other factors.
Discounts, not generally available to our advisory clients, may be
offered to family members and friends of supervised persons of our
firm.
FINANCIAL PLANNING FEES
Financial Planning Fee Offset: Point Windward Advisors provides
financial planning services to both existing and potential clients as
a courtesy and therefore charges no fees for this service.
GENERAL INFORMATION
Termination of the Advisory Relationship: An investment management
12 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
agreement may be canceled at any me, by either party, without
penalty for any reason or no reason during the management of the
account. Such termination, however, will not have the effect of
canceling any orders to deposit or invest cash or to purchase or sell
Securities or other properties placed prior to the receipt of such
notice.
Mutual Fund Fees: All fees paid to Point Windward Advisors for
investment advisory services are separate and distinct from any fees
and expenses charged by mutual funds and/or ETFs in which a
client invests. These fees and expenses are described in the
prospectus for such funds/ETFs. These fees will generally include a
management fee, other fund expenses, and a possible distribution
fee. If the fund also imposes sales charges, a client may pay an
initial or deferred sales charge. A client could invest in a mutual
fund directly, without our services.
Accordingly, the client should review both the fees charged by
the funds and our fees to fully understand the total amount of fees
to be paid or borne by the client and to thereby evaluate the
advisory services being provided.
Additional Fees and Expenses: In addition to our advisory fees,
clients are also responsible for the fees and expenses charged by
custodians and imposed by broker dealers, including, but not limited
to, any transaction charges or commissions imposed by a broker
dealer to implement Securities Transactions for client accounts,
custodian account maintenance fees, wire transfer fees, etc. Clients
should note that Beech Hill Securities charges a $15 ticket charge
for brokerage services on Securities Transactions effected in
connection with the management of accounts. Please refer to the
“Brokerage Practices” section (Item 12) of this Form ADV for
additional information.
13 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
Performance-Based Fees and Side-By-Side
Management
Item 6
Point Windward Advisors does not charge advisory clients
any performance-based fees or engage in side-by-side
management.
14 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
Types of Clients
Item 7
Point Windward Advisors provides advisory services to the following
types of clients:
• Individuals (other than high-net-worth individuals)
• High-net-worth individuals
• Pension and profit-sharing plans
• Corporations or other entities not listed above
Account Minimums: Generally, a minimum of $200,000 is required for
Point Windward Advisors to manage an account as a separate
actively managed account which we retain full Discretion to adjust
or waive at any me. Related client accounts, e.g., household
accounts, may be aggregated for purposes of achieving the
minimum account size and determining the annualized fee. For
accounts with less than the minimum account size, we invest in our
ETF strategies.
For asset-based fee, Point Windward Advisors may contract directly
with third-party broker-dealers to provide advisory consulting
services to annuity and insurance clients.
15 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
Methods of Analysis, Investment Strategies
and Risk of Loss
Item 8
METHODS OF ANALYSIS
We use the following methods of analysis in formulating our investment
advice and/or managing client assets:
Fundamental Analysis: We attempt to measure the intrinsic value of
a security by looking at economic and financial factors (including
the overall economy, industry conditions, and the financial condition
and management of the issuer itself) to determine if the issuer’s
Securities are underpriced (indicating it may be a good me to buy)
or overpriced (indicating it may be me to sell).
Fundamental analysis does not attempt to anticipate market
movements. This presents a potential risk, as the price of a security
can move up or down along with the overall market regardless of
the economic and financial factors considered in evaluating the
security.
Technical Analysis: We analyze past market movements and apply
that analysis to the present in an attempt to recognize recurring
patterns of investor behavior and potentially predict future price
movement.
Technical analysis does not consider the underlying financial
condition of an issuer. This presents a risk in that a poorly managed
or financially unsound issuer may underperform regardless of market
movement.
Qualitative Analysis: We use mathematical models in an attempt to
obtain more accurate measurements of an issuer’s quantifiable data,
such as the value of its share price or earnings per share, and to
predict changes to that data.
A risk in using qualitative analysis is that the models used may be based
on assumptions that prove to be incorrect.
Qualitative Analysis: We subjective evaluate non-quantifiable factors
such as quality of management, labor relations, and strength of
research and development factors not readily subject to
measurement and predict changes to share price based on that
data.
A risk in using Qualitative analysis is that our subjective judgment may
prove incorrect.
Asset Allocation: Rather than focusing primarily on Securities
16 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
selection, we attempt to identify an appropriate ratio of Securities,
fixed income, and cash suitable to the client’s investment goals and
risk tolerance.
A risk of asset allocation is that the client may not participate in sharp
increases in a particular security, industry or market sector. Another risk is
that the ratio of Securities, fixed income, and cash will change over
me due to stock and market
17 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
movements and, if not corrected, will no longer be appropriate for
the client’s goals.
Mutual Fund and/or ETF Analysis: We look at the experience and
track record of the manager of the mutual fund or ETF for a
demonstrated ability to invest over a period of me and in different
economic conditions. We also look at the
underlying assets in a mutual fund or ETF for significant overlaps in the
underlying investments held in another fund(s) in the client’s portfolio.
We also monitor the funds or ETFs for deviation from their stated
investment strategy.
Past performance does not guarantee future results. In addition, as
we do not control the underlying investments in a fund or ETF,
managers of different funds held by the client may purchase the
same security, increasing the risk to the client if that security were to
fall in value. There is also a risk that a manager may deviate from
the stated investment mandate or strategy of the fund or ETF, which
could make the holding(s) less suitable for the client’s portfolio.
Risks for all forms of analysis: Our Securities analysis methods rely on
the assumption that the companies whose Securities we purchase and
sell, the rang agencies that review these Securities, and other publicly
available sources of information about these Securities, are providing
accurate and unbiased data.
While we are alert to indications that data may be incorrect, there
is always a risk that our analysis may be compromised by
inaccurate or misleading information.
INVESTMENT STRATEGIES
We use the following strategies in managing individual client
accounts, provided that such strategies are appropriate to the
needs of the client and consistent with a client’s investment
objectives, risk tolerance, and me horizons, among other
considerations:
Long-term purchases: We purchase Securities with the idea of
holding them in the client’s account for a year or longer. Typically,
we employ this strategy when we:
• believe the Securities to be currently undervalued, and/or
• want exposure to a particular asset class over me, regardless
of the current projection for this class.
A risk in a long-term purchase strategy is that, by holding the security
for this length of me, we may not take advantage of short-term
gains that could be profitable to a client. Moreover, if our
predictions are incorrect, a security may decline sharply in value
before we make the decision to sell.
18 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
short-term purchases: When utilizing this strategy, we purchase
Securities with the idea of selling them within a relatively short time
(typically a year or less). We do this in an attempt to take advantage
of conditions that we believe will soon result in a price swing in the
Securities we purchase.
19 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
Trading: We purchase Securities with the idea of selling them very
quickly (typically within 30 days or less). We do this in an attempt to
take advantage of our predictions of brief price swings.
Short sales: We borrow shares of a stock for your portfolio from
someone who owns the stock on a promise to replace the shares
on a future date at a certain price. Those borrowed shares are then
sold. On the agreed-upon future date, we buy the same stock and
return the shares to the original owner. We engage in short selling
based on our determination that the stock will go down in price
after we have borrowed the shares. If we are correct and the
stock price has gone down since the shares were purchased from
the original owner, the client account realizes the profit.
Margin Transactions: We will purchase stocks for your portfolio with
money borrowed from your brokerage account. This allows you to
purchase more stock than you would be able to with your available
cash, and it allows us to purchase stock without selling other holdings.
Option wring: We may use Options as an investment strategy. An
option is a contract that gives the buyer the right, but not the
obligation, to buy or sell an asset (such as a share of stock) at a
specific price on or before a certain date. An option, just like a
stock or bond, is a security. An option is also a opportunity, because
it derives its value from an underlying asset.
Cash accounts: We may place funds in a cash account such as a
money market accounts for a period of me. There may be many
reasons for this allocation, such as waiting for a good investment
opportunity, protecting funds during a turbulent trading period, etc.
Funds held in these cash accounts are sll subject Point Windward
Advisors’ management fee. As interest or income from these
accounts is minimal, clients could pay more in advisory fees that
the account earns in interest or income.
RISK OF LOSS
General Risk: Investing in Securities involves risk of loss that clients
should be prepared to bear. Point Windward Advisors does not
represent or guarantee that we can predict future results,
successfully identify market tops or bottoms, or insulate client
portfolios and investments from losses. The prices of, and the
income generated by, equities and other Securities held in your
portfolio might decline in response to certain events taking place
around the world, including those directly involving the issuers
whose securities clients own. Conditions affecting the general
economy; overall market changes; local, regional or global political,
social or economic instability; governmental or governmental
agency responses to economic conditions; and currency, interest
20 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
rate and commodity price fluctuations are all risk factors that can
affect the valuation of your investments.
Point Windward Advisors cannot offer any guarantees or promises that
financial goals and objectives will be met. Past
a client’s
performance is in no way an indication of future performance. The
value of a client’s investments will be
subject to a variety of factors, such as the liquidity and volatility of the
Securities markets. Portfolio Transactions may give rise to tax liability, for
which clients are responsible.
Asset Allocation Risk: This is the risk that a client’s portfolio may be
allocated to an asset class that underperforms other asset classes.
For example, fixed-income Securities may underperform equities.
Accordingly, asset allocation risk will be influenced by the allocation
of a client’s portfolio among equities, fixed-income, alternative and
money market Securities.
Investment and Market Risk: Securities purchased in client
account(s) are subject to investment risk, including the possible loss
of the entire principal amount invested. A recommendation to invest
in Securities and other instruments may also involve market risk,
which is the risk that the value of these positions, like other
investments, may move up or down, sometimes rapidly and
unpredictably due to adverse market conditions and not necessarily
based on the individual merits of the investment. Investment holdings
in your account, at any point in me, may be worthless than the
original investment, even after taking into account any reinvestment
of dividends.
• Interest Rate Risk: Fluctuations in interest rates may cause the
value of investments to fluctuate. For example, the value of
fixed-income instruments will change inversely with changes in
interest rates. As interest rates rise, the market value of fixed-
income instruments tends to decrease. Conversely, as interest
rates fall, the market value of fixed-income instruments tends to
increase. This risk will be greater for long-term Securities than for
short-term Securities.
• Counterparty Risk: Certain assets will be exposed to the credit
risk of the counterparties when engaging in exchange-traded
or off-exchange trans-actions as such counterparties could fail
to deliver or otherwise default on their obligations. There may
also be a risk of loss of assets on deposit with or in the custody
of a broker in the event of the broker’s bankruptcy, the
bankruptcy of any clearing broker through which the broker
executes and clears Transactions, or the bankruptcy of an
exchange clearinghouse.
• Liquidity Risk: Liquidity is the ability to readily convert an
21 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
investment into cash. Generally, assets are more liquid if many
traders are interested in a standardized product. When
investing in illiquid Securities, it may not be possible to sell such
Securities at the most opportune times or at prices
approximating the value at which they were purchased.
Fixed Income Investments Risks
Interest Rate Risk: This is the risk encountered in the relationship
between bond prices and interest rates. The price of a bond will
change in the opposite direction of movements in prevailing
interest rates. For example, as interest rates rise, bond prices will
generally fall. If an investor has to sell a bond prior to the maturity
date, an increase in interest rates could mean that the bondholder
will experience a capital loss (i.e., selling the bond below its original
purchase price).
Reinvestment risk: This is the risk that the interest rate at which the interim
cash flows can be reinvested will decline and thus reinvestments will
receive a lower interest rate. Reinvestment risk is greater for longer
holding periods.
Default Risk: This risk is commonly referred to as “credit risk” and is
based on the probability that the issuer of the debt obligation may
default. Default risk is rated by quality ratings assigned by
commercial rang companies.
Call Risk: This is the risk related to call provisions on debt obligations.
Clients should be aware of four risks associated with call provisions.
1. The cash flow patterns of callable bonds are not known with
certainty. 2. Since the issuer will typically exercise their right to call
the bonds when interest rates have dropped, you may be exposed
to reinvestment risk. You would have to reinvest the proceeds after
the bond is called at relatively lower interest rates. 3. The potential
for capital appreciation of a callable bond is reduced relative to
that of a non-callable bond because its price may not rise much
above the price at which the issuer can call the issue. 4. If the issue
is purchased at a premium, you may lose the difference between
the purchase price and call price.
Inflation Risk: This risk results from the value of the cash flows being
received from fixed income lose purchasing power over the course of
me due to the effects of inflation.
Liquidity Risk: This is the risk that an asset cannot be sold at or near its
current value. The best indicator to measure an issue’s liquidity is the
size of the spread between the bid price and the ask price quoted
by a dealer. A wider spread on the asset indicates a greater
liquidity risk.
Variable and Fixed Indexed Annuity Risks
22 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
Investments in variable annuities are subject to more fees by the
insurance company than fixed or fixed index annuities. A complete
list of fees will be available with the annuity documents provided by
the insurance company. All annuities are subject to fees that cover
the insurance risk of these investments. These are ongoing fees
charged on an annual, quarterly, or monthly basis, depending on the
annuity. In addition to the fees charged by the insurance company,
these investments are also subject to Point Windward Advisors’
management fees. Annuities are contracts issued by a life insurance
company designed to help meet long-term financial goals. Variable
annuities are not suitable for meeting short-term goals because
substantial taxes and insurance company charges may apply if you
withdraw your money early. Variable annuities also involve investment
risks, just as mutual funds do.
General Risks
Force Majeure Risk: This is the risk that there may be an act of God,
terrorist act, global health pandemic, failure of utilities or other similar
circumstance not within the reasonable control of Point Windward
Advisors that may have an unknown and potentially catastrophic
effect on the global markets. Point Windward Advisors has a business
continuity plan to mitigate the effects of a force majeure risk,
however, these events may still affect Point Windward Advisors, our
clients, the financial markets, and Securities clients are invested in.
Inflation Risk: Inflation reduced the buying power, thus a dollar today
will not buy as much as a dollar next year because purchasing
power is eroding at the rate of inflation.
Cybersecurity Risk: Point Windward Advisors, the broker-dealer,
service providers, and other market participants increasingly
depend on complex information technology and communications
systems to conduct business functions. These systems are subject to
a number of different threats or risks that could adversely affect
Point Windward Advisors and our ability to service clients, despite
the efforts of service providers to adopt technologies, processes
and Practices intended to mitigate these risks and protect the
security of their computer systems, software, networks, and other
technology assets, as well as the confidentiality, integrity and
availability of information belonging to our clients. For example,
unauthorized third parties may attempt to improperly access,
modify, disrupt the operations of, or prevent access to the
brokerage system, service providers, counterparties, or data within
these systems. Third parties may also attempt to fraudulently induce
employees, customers, third-party service providers or other users of
such systems to disclose sensitive information to gain access to the
confidential data. A successful penetration or circumvention of the
23 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
security of such systems could result in the loss or theft of data or
funds, the inability to access electronic systems, loss or theft of
proprietary information or corporate data, physical damage to a
computer or network system or costs associated with system repairs.
Such incidents could cause Point Windward Advisors to incur
regulatory penalties, reputational damage, additional compliance
costs or financial loss.
Dependence on Key Personnel: The success of Point Windward
Advisors depends heavily on the Activities, judgment, and
availability of our employees. Point Windward Advisors relies on
the ability of the individuals comprising our team to make
investment decisions consistent with the clients’ investment
objectives and policies. Should a key employee of Point Windward
Advisors
terminate his relationship with Point Windward Advisors, the profitability
of Point Windward Advisors’ investments may suffer.
24 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
Disciplinary Information
Item 9
We are required to disclose any legal or disciplinary events that are
material to a client’s or prospective client’s evaluation of our
advisory business or the integrity of our management. Our firm and our
management personnel have no reportable disciplinary events to
disclose from the past 10 years.
25 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
Other Financial Industry Activities
and Affiliations
Item 10
Many of our employees are separately licensed as registered
representatives of Beech Hill Securities, Inc., the broker-dealer Point
Windward Advisors uses to execute client security transactions.
Currently, Beech Hill Securities is the executing broker for all or
substantially all securities transactions effected for client accounts.
Our employees who make portfolio management decisions for
client accounts receive compensation from Beech Hill Securities
when executing client transactions through Beech Hill Securities.
Clients should note that Beech Hill Securities charges a $15 ticket
charge to cover brokerage services on Securities Transactions
effected in connection with the management of accounts. As
some dually registered employees of Point Windward Advisors
receive compensation for Transactions executed through Beech Hill
Securities, this creates a conflict of interest. Point Windward Advisors
and its employees who are registered representatives of Beech Hill
Securities endeavor at all times to put the interest of the clients first
as Part of their fiduciary dues.
In addition, certain of our employees have an ownership interest in
Beech Hill Financial, the agent of record for insurance sales made
by Point Windward Advisors’ employees. As a result, Beech Hill
Financial and its owners directly or indirectly, as the case may be,
receive compensation from insurance product sales to advisory
clients. This creates a conflict of interest as Point Windward Advisors’
employees with an interest in Beech Hill Financial will receive income
or profits from insurance product sales issued through Beech Hill
Financial. While Point Windward Advisors’ employees may
recommend that clients purchase insurance products, however,
clients are not obligated to purchase those products or to purchase
them through Beech Hill Financial. Brad Small is a licensed insurance
agent as well as an adviser at Point Windward Advisors. Point Wind-
ward Advisors has a relationship with third-party insurance
networking agencies that provide insurance and annuity education,
comparisons, and solutions. These third-party insurance networking
agencies have relationships with third-party broker-dealers who
facilitate variable annuities and insurance products. For an asset-
based fee, Point Windward Advisors may contract directly with
third-party broker-dealers to provide advisory consulting services to
their clients. The services provided by Point Windward Advisors under
these third-party relation-ships are limited to (a) serving as the client
relationship manager, (b) providing advice based on client
26 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
relationship summaries, (c) providing investment analysis based on
disclosed client assets. Point Windward Advisors does not share in
commissions in these relationships.
27 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
Code of Ethics, Participation or Interest
in Client Transactions and Personal Trading
Item 11
28 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
Our firm has adopted a Code of Ethics which sets forth high ethical
standards of business conduct that we require of our employees,
including compliance with applicable federal Securities laws.
Point Windward Advisors and our personnel owe a duty of loyalty,
fairness and good faith towards our clients, and have an obligation
to adhere not only to the specific provisions of the Code of Ethics but
to the general principles that guide the Code.
Point Windward Advisors’ Code of Ethics further includes the firm’s
policy prohibiting the use of material non-public information. A copy
of our Code of Ethics is available to our advisory clients and
prospective clients. You may request a copy by email sent to
vmaNon@pointwindward.com, or by calling us at 212-350-7250.
Our Code of Ethics is designed to assure that the personal
Securities transactions, Activities and interests of our employees will
not interfere with (i) making decisions in the best interest of
advisory clients and (ii) implementing such decisions while, at the
same me, allowing employees to invest for their own accounts.
Our firm and/or individuals associated with our firm may buy or sell for
their personal accounts Securities identical to those recommended to
our clients. In addition, any related person(s) may have an interest or
position in a security that may also be recommended to a client.
We may aggregate our employee trades with client Transactions
where possible and when compliant with our duty to seek best
execution for our clients. In these instances, participating clients and
employees will be treated the same and trades will be blocked
together as described in the following Item 12, including that
employee accounts will be included in the pro-rata allocation.
As these situations represent actual or potential conflicts of interest
to our clients, we have established the following policies and
procedures for implementing our firm’s Code of Ethics, to ensure our
firm complies with its regulatory obligations and provides our clients
and potential clients with full and fair disclosure of such conflicts of
interest:
1. No principal or employee of our firm may put his or her own
interest above the interest of an advisory client.
2. No principal or employee of our firm may buy or sell Securities
for their personal portfolio(s) where their decision is a result of
information received as a result of his or her employment unless
the information is also available to the investing public.
It is the expressed policy of our firm that no person employed
3.
29 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
by us may purchase or sell any security prior to a transaction(s)
being implemented for an advisory account. This prevents such
employees from benefiting from Transactions placed on behalf
of advisory accounts.
4. Our firm requires prior approval for any private placement or
IPO investments by related persons of the firm.
5. Any individual who violates any of the above restrictions may be
subject to termination.
30 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
Brokerage Practices
Item 12
Point Windward Advisors intends to direct all brokerage transactions to
broker-dealer Beech Hill Securities, Inc. on an agency basis.
By signing our investment management agreement, clients
acknowledge that Point Windward Advisors directs their brokerage
Transactions to Beech Hill Securities. Beech Hill Securities in turn
clears all Transactions through Pershing, LLC, which, absent unusual
circumstances, will be the custodian for all client accounts. As
noted in Item 10 above, some employees of Point Windward Advi-
sors, Inc. are also licensed with Beech Hill Securities and executing
brokerage Transactions through Beech Hill Securities creates a
conflict of interest for Point Windward Advisors.
Point Windward Advisors believes it is better able to manage client
accounts by directing brokerage to Beech Hill Securities. Beech Hill
Securities’
is almost
responsiveness to Point Windward Advisors
immediate, and it provides a full range
of services that include trading infrastructure and facilities, financial
stability and capability, access to a wide range of secondary
markets, reliability, speed, confidentiality, expertise, reputation,
integrity and fairness in resolving problems
and disputes. Other relevant factors are the availability of internal and
third-party research services and our ability to aggregate trades
efficiently.
Best execution does not mean lowest cost. Many current and all
new clients will be charged a flat transaction charge of $15.
Certain legacy clients have elected to remain on a commission
schedule, which means that they pay a per share commission
based on the commission schedule in effect for them when they
became clients.
BLOCK TRADES
Point Windward Advisors will block trades where possible and
when advantageous to clients. This blocking of trades permits the
trading of aggregate blocks of Securities composed of assets from
multiple client accounts, and which is designed so that clients
receive the same execution price (e.g., share price).
Block trading may allow us to execute equity trades in a timelier and
more equitable manner. Point Windward Advisors’ block trading
policy and procedures are as follows:
1. Transactions for any client account may not be aggregated
31 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
for execution if the practice is prohibited by or inconsistent
with the client’s advisory agreement with Point Windward
Advisors
2. The portfolio manager(s) must determine that the purchase or
sale of the particular security involved is appropriate for the
client and consistent with
32 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
the client’s investment objectives and with any investment
guidelines or restrictions applicable to the client’s account.
3. The portfolio manager(s) must reasonably believe that the order
aggregation will benefit, and will enable Point Windward
Advisors to seek best execution for each client participating in
the aggregated order. This requires a good faith judgment at
the time the order is placed for execution. It does not mean that
the determination made in advance of the transaction must
always prove to have been correct in the light of a “20-20
hindsight” perspective. Best execution includes the duty to seek
the best quality of execution, among other things. Clients should
note that in the case of managed accounts commissions
cannot be specifically calculated as a factor of best execution
due to varied circumstances, including different commission
schedules or that certain clients pay a flat fee.
4. Prior to entry of an aggregated order, a review of client
accounts is undertaken to identify each account participating
in the order and the proposed allocation of the order. Upon
execution the trade is allocated.
5.
If the order cannot be executed in full at the same price or
me, the securities actually purchased or sold by the close of
each business day must be allocated pro rata among the
participating client accounts. However, adjustments to this pro
rata allocation may be made to participating client accounts at
the Discretion of the investment adviser. Furthermore,
adjustments to this pro rata allocation may be made to
avoid having odd amounts of shares held in any client
account, or to avoid excessive ticket charges in smaller
accounts.
6. Point Windward Advisors’ client account records separately
reflect, for each account in which the aggregated transaction
occurred, the Securities which are held by, and bought and
sold for, that account.
7. No client or account will be favored over another.
33 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
Review of Accounts
Item 13
PORTFOLIO MANAGEMENT SERVICES
Reviews: While the underlying Securities within client accounts are
continually monitored, these accounts are reviewed quarterly.
Accounts are reviewed in the context of each client’s stated
investment objectives and guidelines. More frequent reviews may
be triggered by material changes in variables such as the client’s
individual circumstances, or the market, political or economic
environment.
These accounts are reviewed by the individual portfolio managers
designated by the advisory client. Securities Transactions are regularly
reviewed by supervisors or compliance systems and personnel.
Reports: In addition to the monthly statements and confirmations of
Transactions that Investment Advisory clients receive from their
custodian, Point Windward Advisors will provide quarterly reports
summarizing account performance, balances and holdings.
34 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
Client Referrals and Other Compensation
Item 14
35 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
CLIENT REFERRALS
Our firm may pay referral fees to independent persons or firms
(“Solicitors”) for introducing clients to us. Whenever we pay a
referral fee, we require the Solicitor to provide the prospective client
with a copy of this document (our Firm Brochure) and a separate
disclosure statement that includes the following information:
• the Solicitor’s name and relationship with our firm;
• the fact that the Solicitor is being paid a referral fee;
• whether the fee paid to us by the client will be increased above
our normal fees in order to compensate the Solicitor.
Solicitors are compensated quarterly based on a percentage of the
management fee charged to the applicable client accounts. As a
matter of firm practice, the advisory fees paid to us by clients
referred by solicitors are not increased as a result of any referral.
OTHER COMPENSATION
Management personnel and other related persons of our firm are
licensed as registered representatives of Beech Hill Securities, Inc.,
the broker-dealer Point Windward Advisors uses to execute client
Transactions. In their separate capacities, these individuals are able
to effect Securities Transactions for advisory clients for separate and
typical compensation (i.e., brokerage commissions, 12b-1 fees or
other sales-related forms of compensation). This presents a conflict of
interest to the extent that these individuals recommend that a client
invest in a security which may result in a commission being paid to
the individuals. This conflict is disclosed to clients verbally, in this Form
ADV Part 2A and in applicable Form ADV Part 2B’s. It is Point
Windward Advisors’ policy not to accept or allow our related
persons to accept compensation in the form of cash, sales awards
or other prizes, from a non-client in conjunction with the advisory
services we provide to our clients unless the compensation is fully
disclosed to clients along with any conflict of interest the
compensation creates.
Beech Hill Securities receives a portion of the revenue earned by
Beech Hill Securities’ money market fund from Pershing for funds
invested in the money market fund. Point Windward Advisors
employees that are also registered with Beech Hill Securities may
have an incentive to place client assets in Beech Hill Securities’
money market fund instead of a different money market fund, which
creates a conflict of interest. Point Windward Advisors has disclosed
this conflict of interest to our clients and also ensures that all
investment recommendations and actions taken by Point Windward
36 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
Advisors and our employees are suitable for clients based on their
investment timelines, risk aversion, investment guidelines and
restrictions, etc.
37 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
Custody
Item 15
We previously disclosed in the “Fees and Compensation” section
(Item 5) of this Brochure that our firm directly debits advisory fees
from client accounts. This means that we have “constructive
custody” of client funds and Securities. As Part of our billing process,
the client’s custodian is advised of the amount of the fee to be
deducted from that client’s account. On at least a quarterly basis,
the custodian is required to send to the client a statement showing
all Transactions within the account during the reporting period.
Because the custodian does not calculate the amount of the fee to
be deducted, it is important for clients to carefully review their
custodial statements to verify the accuracy of the calculation,
among other things. Clients should contact us directly if they believe
that there may be an error in their statement.
In addition to the periodic statements that clients receive directly
from their custodians, we also send quarterly account reports
directly to our clients. We urge our clients to carefully compare the
information provided in these documents to ensure that all account
Transactions, holdings and values are correct and current.
38 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
Investment Discretion
Item 16
Clients normally hire us to provide discretionary asset management
services. We typically have complete Discretion as to selection and
amount of individual securities to be purchased or sold and as to the
ming of the buy or sell.
Our discretionary authority includes the ability to do the following
without contacting the client:
• determine the security to buy or sell; and/or
• determine the amount of the security to buy or sell
• determine the ming of when to buy or sell
Clients give us discretionary authority when they sign a discretionary
investment management agreement with our firm. Clients may
place reasonable limitations on this authority by giving us written
instructions. Clients may also change/amend such limitations
providing us with written instructions. Point Windward Advisors
reserves the right to reject such limitations and decline to accept a
client. In limited circumstances, Point Windward Advisors also
accepts clients on a non-dis- cretionary basis.
39 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
Voting Client Securities
Item 17
We do not vote proxies for individual client accounts. Individual
clients are responsible for Voting their own proxies. We do not offer
any consulting assistance regarding proxy issues to clients. To
request a copy of our proxy policy and procedures, please email
vmaNon@pointwindward.com, or call us at 212-350-7250.
40 · Point Windward Advisors, Inc. · F o r m ADV Part 2A
Financial Information
Item 18
Point Windward Advisors does not have any financial conditions
that might impair our firm to meet our contractual obligations to
our clients.
41 · Point Windward Advisors, Inc. · F o r m ADV Part 2A