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Polaris Financial Partners, LLC
Firm Brochure - Form ADV Part 2A
This brochure provides information about the qualifications and business practices of Polaris Financial Partners,
LLC. If you have any questions about the contents of this brochure, please contact us at (614) 901-3400 or by email
at: bdeitrick@pfp.llc. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Additional information about Polaris Financial Partners, LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov. Polaris Financial Partners, LLC’s CRD number is: 299258.
470 Olde Worthington Road Suite 450
Westerville, OH 43082
(614) 901-3400
bdeitrick@pfp.llc
https://polarisfinancial.net
Registration as an investment adviser does not imply a certain level of skill or training.
Version Date: 02/19/2026
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Item 2: Material Changes
There have been a few minor material changes to report since last submission. More changes might be
made in the future as we continue to onboard new staff.
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Item 3: Table of Contents
Item 1: Cover Page
Item 2: Material Changes ....................................................................................................................................... ii
Item 3: Table of Contents ...................................................................................................................................... iii
Item 4: Advisory Business ......................................................................................................................................2
Item 5: Fees and Compensation .............................................................................................................................4
Item 6: Performance-Based Fees and Side-By-Side Management ....................................................................5
Item 7: Types of Clients ..........................................................................................................................................5
Item 8: Methods of Analysis, Investment Strategies, & Risk of Loss ...............................................................5
Item 9: Disciplinary Information ...........................................................................................................................8
Item 10: Other Financial Industry Activities and Affiliations ...........................................................................9
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .................9
Item 12: Brokerage Practices ................................................................................................................................10
Item 13: Review of Accounts ................................................................................................................................12
Item 14: Client Referrals and Other Compensation ..........................................................................................13
Item 15: Custody ....................................................................................................................................................14
Item 16: Investment Discretion ............................................................................................................................14
Item 17: Voting Client Securities (Proxy Voting) ..............................................................................................14
Item 18: Financial Information .............................................................................................................................15
Item 19: Requirements For State Registered Advisers .....................................................................................15
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Item 4: Advisory Business
A. Description of the Advisory Firm
Polaris Financial Partners, LLC (hereinafter “PFP LLC”) is a Limited Liability Company
organized in the State of Ohio. The firm was formed in June 2008, and the principal owner
is Bob Deitrick.
Annual Fee
Total Assets Under Management
$100,000- $500,000
1.50%
$500,001 - $1,000,000
1.20%
$1,000,001 - $3,000,000
1.00%
$3,000,001 - $5,000,000
0.90%
$5,000,001 - $10,000,000
0.80%
$10,000,001 – And Up
Negotiable
529 Account Fee (Billed Annually)
0.50%
Lower fees for comparable services may be available from other sources.
PFP LLC will not be compensated on the basis of a share of capital gains upon or capital appreciation of the funds or
any portion of the funds of the Account.
PFP LLC manages a wrap fee program and will wrap third party fees (i.e., custodian fees, brokerage fees, mutual fund
fees, transaction fees, etc.) for wrap fee accounts. PFP LLC will charge one fee and pay transaction fees for the Account
using the fee collected from Client.
B. Types of Advisory Services
Financial Planning
Financial plans and financial planning may include, but are not limited to: investment
planning; life insurance; tax concerns; retirement planning; college planning; and
debt/credit planning.
Services Limited to Specific Types of Investments
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PFP LLC generally limits its investment advice to mutual funds, fixed income securities,
equities, ETFs (including ETFs in the gold and precious metal sectors) and treasury
inflation protected/inflation linked bonds, although PFP LLC primarily recommends
equities. PFP LLC may use other securities as well to help diversify a portfolio when
applicable.
C. Client Tailored Services and Client Imposed Restrictions
PFP LLC will tailor a program for each individual client. This will include an interview
session to get to know the client’s specific needs and requirements as well as a plan that
will be executed by PFP LLC on behalf of the client. PFP LLC may use model allocations
together with a specific set of recommendations for each client based on their personal
restrictions, needs, and targets. PFP LLC advisory service custom tailors each individual
clients' portfolio commensurate with their goals, objectives, tolerance for investment risk,
and their family situation and needs as well. PFP LLC reviews the alpha and beta,
standard deviation and peer group ranking of the investment product with clients as well
so they understand the risk and potential reward associated with each investment PFP
LLC recommends to them. PFP LLC will then build a customized investment portfolio
geared specifically to that client. Clients may impose restrictions in investing in certain
securities or types of securities in accordance with their values or beliefs. However, if the
restrictions prevent PFP LLC from properly servicing the client account, or if the
restrictions would require PFP LLC to deviate from its standard suite of services, PFP LLC
reserves the right to end the relationship.
D. Wrap Fee Programs
PFP LLC acts as portfolio manager and sponsor for a wrap fee program, which is an
investment program where the client pays one stated fee that includes management fees,
transaction costs, and certain other administrative fees. However, this brochure describes
PFP LLC’s non-wrap fee advisory services; clients utilizing PFP LLC’s wrap fee portfolio
management should see PFP LLC’s separate Wrap Fee Program Brochure.
E. Assets Under Management
PFP LLC has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts: Date Calculated:
$226,113,023.26
January 2026
$0
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Item 5: Fees and Compensation
A. Fee Schedule
Financial Planning Fees
Fixed Fees
The negotiated fixed rate for creating client financial plans is to be determined on a case-
by-case basis but would be projected to be $200 to $5,000. Our financial planning software
is Right Capital.
Clients may terminate the agreement without penalty for full refund of PFP LLC’s fees,
within five business days of signing the Financial Planning Agreement if the same is
provided at time of signing. Thereafter, clients may terminate the Financial Planning
Agreement generally upon written notice.
B. Payment of Fees
Payment of Financial Planning Fees
Financial planning fees are paid via wire.
Fixed financial planning fees are paid 100% in advance, but never more than six months
in advance.
C. Client Responsibility For Third Party Fees
Clients are responsible for the payment of all third-party fees (i.e., custodian fees,
commissions, brokerage fees, mutual fund fees, transaction fees, etc.). Those fees are
separate and distinct from the fees and expenses charged by PFP LLC.
This brochure describes PFP LLC’s non-wrap fee advisory services; clients utilizing PFP
LLC’s wrap fee portfolio management should see the separate Wrap Fee Program
Brochure for additional details regarding third party fees.
D. Prepayment of Fees
Fees are paid in advance. The advisory fee is calculated using the value of the assets on
the last business day of the prior billing period. Once fees are drawn for the quarter, they
are paid in advance and that is considered payment for our time and services for the entire
quarter. There will be no pro-rated refunds made if the client decides to depart PFP LLC
by ACAT, delink, or otherwise before the end of that quarter.
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E. Outside Compensation For the Sale of Securities to Clients
Neither PFP LLC nor its supervised persons accept any compensation for the sale of
investment products, including asset-based sales charges or service fees from the sale of
mutual funds.
Item 6: Performance-Based Fees and Side-By-Side Management
PFP LLC does not accept performance-based fees or other fees based on a share of capital gains
on or capital appreciation of the assets of a client.
Item 7: Types of Clients
PFP LLC generally provides advisory services to the following types of clients:
❖
❖
Individuals
High-Net-Worth Individuals
There is no account minimum for any of PFP LLC’s services.
Item 8: Methods of Analysis, Investment Strategies, & Risk of
Loss
A. Methods of Analysis and Investment Strategies
Methods of Analysis
PFP LLC’s methods of analysis include Charting analysis, Cyclical analysis, Fundamental
analysis, Modern portfolio theory, Quantitative analysis and Technical analysis.
Charting analysis involves the use of patterns in performance charts. PFP LLC uses this
technique to search for patterns used to help predict favorable conditions for buying
and/or selling a security.
Cyclical analysis involves the analysis of business cycles to find favorable conditions for
buying and/or selling a security.
Fundamental analysis involves the analysis of financial statements, the general financial
health of companies, and/or the analysis of management or competitive advantages.
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Modern portfolio theory is a theory of investment that attempts to maximize portfolio
expected return for a given amount of portfolio risk, or equivalently minimize risk for a
given level of expected return, each by carefully choosing the proportions of various asset.
Quantitative analysis deals with measurable factors as distinguished from qualitative
considerations such as the character of management or the state of employee morale, such
as the value of assets, the cost of capital, historical projections of sales, and so on.
Technical analysis involves the analysis of past market data; primarily price and volume.
Investment Strategies
PFP LLC uses long term trading.
Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear.
B. Material Risks Involved
Methods of Analysis
Charting analysis strategy involves using and comparing various charts to predict long
and short term performance or market trends. The risk involved in using this method is
that only past performance data is considered without using other methods to crosscheck
data. Using charting analysis without other methods of analysis would be making the
assumption that past performance will be indicative of future performance. This may not
be the case.
Cyclical analysis assumes that the markets react in cyclical patterns which, once
identified, can be leveraged to provide performance. The risks with this strategy are two-
fold: 1) the markets do not always repeat cyclical patterns; and 2) if too many investors
begin to implement this strategy, then it changes the very cycles these investors are trying
to exploit.
Fundamental analysis concentrates on factors that determine a company’s value and
expected future earnings. This strategy would normally encourage equity purchases in
stocks that are undervalued or priced below their perceived value. The risk assumed is
that the market will fail to reach expectations of perceived value.
Modern portfolio theory assumes that investors are risk averse, meaning that given two
portfolios that offer the same expected return, investors will prefer the less risky one.
Thus, an investor will take on increased risk only if compensated by higher expected
returns. Conversely, an investor who wants higher expected returns must accept more
risk. The exact trade-off will be the same for all investors, but different investors will
evaluate the trade-off differently based on individual risk aversion characteristics. The
implication is that a rational investor will not invest in a portfolio if a second portfolio
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exists with a more favorable risk-expected return profile – i.e., if for that level of risk an
alternative portfolio exists which has better expected returns.
Quantitative analysis Investment strategies using quantitative models may perform
differently than expected as a result of, among other things, the factors used in the models,
the weight placed on each factor, changes from the factors’ historical trends, and technical
issues in the construction and implementation of the models.
Technical analysis attempts to predict a future stock price or direction based on market
trends. The assumption is that the market follows discernible patterns and if these
patterns can be identified then a prediction can be made. The risk is that markets do not
always follow patterns and relying solely on this method may not take into account new
patterns that emerge over time.
Investment Strategies
Long term trading is designed to capture market rates of both return and risk. Due to its
nature, the long-term investment strategy can expose clients to various types of risk that
will typically surface at various intervals during the time the client owns the investments.
These risks include but are not limited to inflation (purchasing power) risk, interest rate
risk, economic risk, market risk, and political/regulatory risk.
Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear.
C. Risks of Specific Securities Utilized
Clients should be aware that there is a material risk of loss using any investment strategy.
The investment types listed below (leaving aside Treasury Inflation Protected/Inflation
Linked Bonds) are not guaranteed or insured by the FDIC or any other government
agency.
Mutual Funds: Investing in mutual funds carries the risk of capital loss and thus you may
lose money investing in mutual funds. All mutual funds have costs that lower investment
returns. The funds can be of bond “fixed income” nature (lower risk) or stock “equity”
nature.
Equity investment generally refers to buying shares of stocks in return for receiving a
future payment of dividends and/or capital gains if the value of the stock increases. The
value of equity securities may fluctuate in response to specific situations for each
company, industry conditions and the general economic environments.
Fixed income investments generally pay a return on a fixed schedule, though the amount
of the payments can vary. This type of investment can include corporate and government
debt securities, leveraged loans, high yield, and investment grade debt and structured
products, such as mortgage and other asset-backed securities, although individual bonds
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may be the best known type of fixed income security. In general, the fixed income market
is volatile and fixed income securities carry interest rate risk. (As interest rates rise, bond
prices usually fall, and vice versa. This effect is usually more pronounced for longer-term
securities.) Fixed income securities also carry inflation risk, liquidity risk, call risk, and
credit and default risks for both issuers and counterparties. The risk of default on treasury
inflation protected/inflation linked bonds is dependent upon the U.S. Treasury defaulting
(extremely unlikely); however, they carry a potential risk of losing share price value, albeit
rather minimal. Risks of investing in foreign fixed income securities also include the
general risk of non-U.S. investing described below.
Exchange Traded Funds (ETFs): An ETF is an investment fund traded on stock exchanges,
similar to stocks. Investing in ETFs carries the risk of capital loss (sometimes up to a 100%
loss in the case of a stock holding bankruptcy). Areas of concern include the lack of
transparency in products and increasing complexity, conflicts of interest and the
possibility of inadequate regulatory compliance. Precious Metal ETFs (e.g., Gold, Silver,
or Palladium Bullion backed “electronic shares” not physical metal) specifically may be
negatively impacted by several unique factors, among them (1) large sales by the official
sector which own a significant portion of aggregate world holdings in gold and other
precious metals, (2) a significant increase in hedging activities by producers of gold or
other precious metals, (3) a significant change in the attitude of speculators and investors.
Annuities are a retirement product for those who may have the ability to pay a premium
now and want to guarantee they receive certain monthly payments or a return on
investment later in the future. Annuities are contracts issued by a life insurance company
designed to meet requirement or other long-term goals. An annuity is not a life insurance
policy. Variable annuities are designed to be long-term investments, to meet retirement
and other long-range goals. Variable annuities are not suitable for meeting short-term
goals because substantial taxes and insurance company charges may apply if you
withdraw your money early. Variable annuities also involve investment risks, just as
mutual funds do.
Past performance is not indicative of future results. Investing in securities involves a
risk of loss that you, as a client, should be prepared to bear.
Item 9: Disciplinary Information
A.
Criminal or Civil Actions
There are no criminal or civil actions to report.
B.
Administrative Proceedings
There are no administrative proceedings to report.
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C.
Self-regulatory Organization (SRO) Proceedings
There are no self-regulatory organization proceedings to report.
Item 10: Other Financial Industry Activities and Affiliations
A. Registration as Insurance Agent
Along with being a licensed Investment Advisor Representative, Robert Deitrick is
licensed to sell insurance in the State of Ohio. We are not, however, affiliated with a
broker-dealer.
Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
A. Code of Ethics
PFP LLC has a written Code of Ethics that covers the following areas: Prohibited
Purchases and Sales, Insider Trading, Personal Securities Transactions, Exempted
Transactions, Prohibited Activities, Conflicts of Interest, Gifts and Entertainment,
Confidentiality, Service on a Board of Directors, Compliance Procedures, Compliance
with Laws and Regulations, Procedures and Reporting, Certification of Compliance,
Reporting Violations, Compliance Officer Duties, Training and Education,
Recordkeeping, Annual Review, and Sanctions. PFP LLC's Code of Ethics is available free
upon request to any client or prospective client.
B. Recommendations Involving Material Financial Interests
PFP LLC does not recommend that clients buy or sell any security in which a related
person to PFP LLC or PFP LLC has a material financial interest.
C. Investing Personal Money in the Same Securities as Clients
PFP LLC does not recommend specific securities to clients and therefore representatives
of PFP LLC do not buy or sell securities for themselves that they also recommend to
clients.
D. Trading Securities At/Around the Same Time as Clients’
Securities
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PFP LLC does not trade client securities.
Item 12: Brokerage Practices
A. Factors Used to Select Custodians
PFP LLC acts as portfolio manager and sponsor for a wrap fee program, which is an
investment program where the client pays one stated fee that includes management fees,
transaction costs, and certain other administrative fees. PFP LLC trades client accounts
and recommends custodians as described in the Wrap Fee Program Brochure. However,
this brochure describes PFP LLC’s non-wrap fee advisory services; clients utilizing PFP
LLC’s wrap fee portfolio management should see PFP LLC’s separate Wrap Fee Program
Brochure.
PFP LLC may recommend that clients establish brokerage accounts with the Schwab
Advisor Services division of Charles Schwab & Co., Inc. (Schwab), a registered broker-
dealer, member SIPC, to maintain custody of clients’ assets and to effect trades for their
accounts. The final decision to custody assets with Schwab is at the discretion of the
Advisor’s clients, including those accounts under ERISA or IRA rules and regulations, in
which case the client is acting as either the plan sponsor or IRA accountholder. PFP LLC
is independently owned and operated and not affiliated with Schwab. Schwab provides
PFP LLC with access to its institutional trading and custody services, which are typically
not available to Schwab retail investors. These services generally are available to
independent investment advisors on an unsolicited basis, at no charge to them so long as
a total of at least $10 million of the advisor’s clients’ assets are maintained in accounts at
Schwab Advisor Services. Schwab’s services include brokerage services that are related to
the execution of securities transactions, custody, research, including that in the form of
advice, analyses and reports, and access to mutual funds and other investments that are
otherwise generally available only to institutional investors or would require a
significantly higher minimum initial investment.
For PFP LLC client accounts maintained in its custody, Schwab generally does not charge
separately for custody services but is compensated by account holders through
commissions or other transaction-related or asset-based fees for securities trades that are
executed through Schwab or that settle into Schwab accounts.
Schwab also makes available to PFP LLC other products and services that benefit PFP LLC
but may not benefit its clients’ accounts. These benefits may include national, regional or
PFP LLC specific educational events organized and/or sponsored by Schwab Advisor
Services. Other potential benefits may include occasional business entertainment of
personnel of PFP LLC by Schwab Advisor Services personnel, including meals, invitations
to sporting events, including golf tournaments, and other forms of entertainment, some
of which may accompany educational opportunities. Other of these products and
services assist PFP LLC in managing and administering clients’ accounts. These include
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software and other technology (and related technological training) that provide access to
client account data (such as trade confirmations and account statements), facilitate trade
execution (and allocation of aggregated trade orders for multiple client accounts), provide
research, pricing information and other market data, facilitate payment of PFP LLC fees
from its clients’ accounts, and assist with back-office training and support functions,
recordkeeping and client reporting. Many of these services generally may be used to
service all or some substantial number of [Advisor Firm’s] accounts, including accounts
not maintained at Schwab Advisor Services. Schwab Advisor Services also makes
available to PFP LLC other services intended to help PFP LLC manage and further
develop its business enterprise. These services may include professional compliance, legal
and business consulting, publications and conferences on practice management,
information technology, business succession, regulatory compliance, employee benefits
providers, human capital consultants, insurance and marketing. In addition, Schwab may
make available, arrange and/or pay vendors for these types of services rendered to PFP
LLC by independent third parties. Schwab Advisor Services may discount or waive fees
it would otherwise charge for some of these services or pay all or a part of the fees of a
third-party providing these services to PFP LLC. While, as a fiduciary, PFP LLC endeavors
to act in its clients’ best interests, [Advisor Firm’s] recommendation/requirement that
clients maintain their assets in accounts at Schwab may be based in part on the benefit to
PFP LLC of the availability of some of the foregoing products and services and other
arrangements and not solely on the nature, cost or quality of custody and brokerage
services provided by Schwab, which may create a potential conflict of interest.
Products & Services Available to Us From Schwab
Schwab Advisor Services (formerly called Schwab Institutional) is Schwab’s business
serving independent investment advisory firms like ours. They provide us and our clients
with access to its institutional brokerage – trading, custody, reporting and related services
– many of which are not typically available to Schwab retail customers. Schwab also
makes available various support services. Some of those services help us manage or
administer our clients’ accounts while others help us manage and grow our business.
Schwab’s support services are generally available on an unsolicited basis and at no charge
to us as long as we maintain a total of at least $10 million of our clients’ assets in accounts
at Schwab.
Services that Benefit Client
Schwab’s institutional brokerage services include access to a broad range of investment
products, execution of securities transactions, and custody of client assets. The investment
products available through Schwab include some to which we might not otherwise have
access or that would require a significantly higher minimum initial investment by our
clients. Schwab’s services described in this paragraph generally benefit clients or their
account(s).
Services that May Not Directly Benefit Clients
Schwab also makes available to us other products and services that benefit us but may not
directly benefit the client or their account(s). These products and services assist us in
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managing and administering our clients’ accounts. They include investment research,
both Schwab’s own and that of third parties. We may use this research to service all or
some substantial number of our clients’ accounts, including accounts not maintained at
Schwab. In addition to investment research, Schwab also makes available software and
other technology that:
o provides access to client account data (such as duplicate trade
confirmations and account statements);
o facilitates trade execution and allocate aggregated trade orders for multiple
client accounts;
o provides pricing and other market data;
o facilitates payment of our fees from our clients’ accounts; and
o assists with back-office functions, recordkeeping and client reporting.
Schwab also offers other services intended to help us manage and further develop our
business enterprise. These services include:
o educational conferences and events
o technology, compliance, legal, and business consulting;
o publications and conferences on practice management and business
succession; and
o access to employee benefits providers, human capital consultants and
insurance providers.
Schwab may provide some of these services itself. In other cases, it will arrange for third-
party vendors to provide the services to us. Schwab may also discount or waive its fees
for some of these services or pay all or a part of a third party’s fees.
Item 13: Review of Accounts
A. Frequency and Nature of Periodic Reviews and Who Makes
Those Reviews
All financial planning accounts are reviewed upon financial plan creation and plan
delivery by Bob Deitrick, CEO. Financial planning clients are provided a one-time
financial plan concerning their financial situation. After the presentation of the plan, there
are no further reports. Clients may request additional plans or reports for a fee.
B. Factors That Will Trigger a Non-Periodic Review of Client
Accounts
With respect to financial plans, PFP LLC’s services will generally conclude upon delivery
of the financial plan.
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C. Content and Frequency of Regular Reports Provided to Clients
Each financial planning client will receive the financial plan upon completion.
Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided by Third Parties for Advice
Rendered to Clients (Includes Sales Awards or Other Prizes)
Charles Schwab & Co., Inc. Advisor Services provides PFP LLC with access to Charles
Schwab & Co., Inc. Advisor Services’ institutional trading and custody services, which are
typically not available to Charles Schwab & Co., Inc. Advisor Services retail investors.
These services generally are available to independent investment advisers on an
unsolicited basis, at no charge to them so long as a total of at least $10 million of the
adviser’s clients’ assets are maintained in accounts at Charles Schwab & Co., Inc. Advisor
Services. Charles Schwab & Co., Inc. Advisor Services includes brokerage services that are
related to the execution of securities transactions, custody, research, including that in the
form of advice, analyses and reports, and access to mutual funds and other investments
that are otherwise generally available only to institutional investors or would require a
significantly higher minimum initial investment. For PFP LLC client accounts maintained
in its custody, Charles Schwab & Co., Inc. Advisor Services generally does not charge
separately for custody services but is compensated by account holders through
commissions or other transaction-related or asset-based fees for securities trades that are
executed through Charles Schwab & Co., Inc. Advisor Services or that settle into Charles
Schwab & Co., Inc. Advisor Services accounts.
Charles Schwab & Co., Inc. Advisor Services also makes available to PFP LLC other
products and services that benefit PFP LLC but may not benefit its clients’ accounts. These
benefits may include national, regional or PFP LLC specific educational events organized
and/or sponsored by Charles Schwab & Co., Inc. Advisor Services. Other potential
benefits may include occasional business entertainment of personnel of PFP LLC by
Charles Schwab & Co., Inc. Advisor Services personnel, including meals, invitations to
sporting events, including golf tournaments, and other forms of entertainment, some of
which may accompany educational opportunities. Other of these products and services
assist PFP LLC in managing and administering clients’ accounts. These include software
and other technology (and related technological training) that provide access to client
account data (such as trade confirmations and account statements), facilitate trade
execution (and allocation of aggregated trade orders for multiple client accounts, if
applicable), provide research, pricing information and other market data, facilitate
payment of PFP LLC’s fees from its clients’ accounts (if applicable), and assist with back-
office training and support functions, recordkeeping and client reporting. Many of these
services generally may be used to service all or some substantial number of PFP LLC’s
accounts. Charles Schwab & Co., Inc. Advisor Services also makes available to PFP LLC
other services intended to help PFP LLC manage and further develop its business
13
enterprise. These services may include professional compliance, legal and business
consulting, publications and conferences on practice management,
information
technology, business succession, regulatory compliance, employee benefits providers,
and human capital consultants, insurance and marketing. In addition, Charles Schwab &
Co., Inc. Advisor Services may make available, arrange and/or pay vendors for these
types of services rendered to PFP LLC by independent third parties. Charles Schwab &
Co., Inc. Advisor Services may discount or waive fees it would otherwise charge for some
of these services or pay all or a part of the fees of a third-party providing these services to
PFP LLC. PFP LLC is independently owned and operated and not affiliated with Charles
Schwab & Co., Inc. Advisor Services.
B. Compensation to Non – Advisory Personnel for Client Referrals
PFP LLC does not directly or indirectly compensate any person who is not advisory
personnel for client referrals.
Item 15: Custody
PFP LLC acts as portfolio manager and sponsor for a wrap fee program. Clients participating in
the wrap fee program will have fees deducted directly from client accounts at client's custodian.
When advisory fees are deducted directly from client accounts at client's custodian, PFP LLC will
be deemed to have limited custody of client's assets and must have written authorization from
the client to do so. Clients will receive quarterly account statements from the custodian and, in
jurisdictions that require it, quarterly billing invoices from PFP LLC. Clients are urged to compare
the account statements they received from custodian with any statements they received from PFP
LLC. Clients utilizing PFP LLC’s wrap fee portfolio management should see PFP LLC’s separate
Wrap Fee Program Brochure.
Item 16: Investment Discretion
PFP LLC will have discretion over client accounts participating in the wrap fee program. clients
utilizing PFP LLC’s wrap fee portfolio management should see PFP LLC’s separate Wrap Fee
Program Brochure.
Item 17: Voting Client Securities (Proxy Voting)
PFP LLC will not ask for, nor accept voting authority for client securities. Clients will receive
proxies directly from the issuer of the security or the custodian. Clients should direct all proxy
questions to the issuer of the security.
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Item 18: Financial Information
A. Balance Sheet
PFP LLC neither requires nor solicits prepayment of more than $500 in fees per client, six
months or more in advance, and therefore is not required to include a balance sheet with
this brochure.
B. Financial Conditions Reasonably Likely to Impair Ability to
Meet Contractual Commitments to Clients
Neither PFP LLC nor its management has any financial condition that is likely to
reasonably impair PFP LLC’s ability to meet contractual commitments to clients.
C. Bankruptcy Petitions in Previous Ten Years
PFP LLC has not been the subject of a bankruptcy petition in the last ten years.
Item 19: Requirements For State Registered Advisers
Principal Executive Officers and Management Persons; Their
A.
Formal Education and Business Background
PFP LLC currently has one management person: Robert Thomas Deitrick. Education and
business background can be found on the individual's Form ADV Part 2B brochure
supplement.
B. Other Businesses in Which This Advisory Firm or its
Personnel are Engaged and Time Spent on Those (If Any)
Other business activities for Robert Thomas Deitrick can be found on the Form ADV Part
2B brochure supplement.
Calculation of Performance-Based Fees and Degree of Risk to
C.
Clients
PFP LLC does not accept performance-based fees or other fees based on a share of capital
gains on or capital appreciation of the assets of a client.
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D. Material Disciplinary Disclosures for Management Persons
of this Firm
No management person at PFP LLC or PFP LLC has been found liable in an arbitration
claim or been found liable in a civil, self-regulatory organization, or administrative
proceeding that is material to the client’s evaluation of the firm or its management.
E. Material Relationships That Management Persons Have With
Issuers of Securities (If Any)
See Item 10.C and 11.B.
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