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Polaris Investment Advisors, LLC
Form ADV Part 2A – Disclosure Brochure
Effective: April 23, 2025
This Form ADV Part 2A (“Disclosure Brochure”) provides information about the qualifications and business
practices of Polaris Investment Advisors, LLC (“Polaris” or the “Advisor”). If you have any questions about the
content of this Disclosure Brochure, please contact the Advisor at (508) 481-2299.
Polaris is a registered investment advisor with the U.S. Securities and Exchange Commission (“SEC”). The
information in this Disclosure Brochure has not been approved or verified by the SEC or by any state securities
authority. Registration of an investment advisor does not imply any specific level of skill or training. This Disclosure
Brochure provides information about Polaris to assist you in determining whether to retain the Advisor.
Additional information about Polaris and its Advisory Persons is available on the SEC’s website at
www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD # 324093.
Polaris Investment Advisors, LLC
615 Concord Street, Suite 5, Framingham MA 01702
Phone: (508) 481-2299
http://www.polarisadv.com
Item 2 – Material Changes
Form ADV 2 is divided into two parts: Part 2A (the "Disclosure Brochure") and Part 2B (the "Brochure
Supplement"). The Disclosure Brochure provides information about a variety of topics relating to an Advisor’s
business practices and conflicts of interest. The Brochure Supplement provides information about the Advisory
Persons of Polaris. For convenience, the Advisor has combined these documents into a single disclosure
document.
Polaris believes that communication and transparency are the foundation of its relationship with clients and will
continually strive to provide you with complete and accurate information at all times. Polaris encourages all current
and prospective clients to read this Disclosure Brochure and discuss any questions you may have with the Advisor.
Material Changes
The following material changes have been made to this Disclosure Brochure since the annual amendment filing
on February 22nd, 2024:
• The Advisor has updated its fee methodology for Wealth Management Services. Please see Items 5A and
5B for more information.
• The Advisor’s principal office address is 615 Concord Street, Suite 5, Framingham MA 01702.
• The Advisor no longer has a fax number.
Future Changes
From time to time, the Advisor may amend this Disclosure Brochure to reflect changes in business practices,
changes in regulations and routine annual updates as required by the securities regulators. This complete
Disclosure Brochure or a Summary of Material Changes shall be provided to you annually and if a material change
occurs.
At any time, you may view the current Disclosure Brochure on-line at the SEC’s Investment Adviser Public
Disclosure website at www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 324093. You
may also request a copy of this Disclosure Brochure at any time, by contacting the Advisor at (508) 481-2299.
Polaris Investment Advisors, LLC
615 Concord Street, Suite 5, Framingham MA 01702
Phone: (508) 481-2299
http://www.polarisadv.com
Page 2
Item 3 – Table of Contents
Item 1 – Cover Page ................................................................................................................................................ 1
Item 2 – Material Changes ...................................................................................................................................... 2
Item 3 – Table of Contents ..................................................................................................................................... 3
Item 4 – Advisory Services..................................................................................................................................... 4
A. Firm Information ..............................................................................................................................................................4
B. Advisory Services Offered ...............................................................................................................................................4
C. Client Account Management ...........................................................................................................................................5
D. Wrap Fee Programs ........................................................................................................................................................6
E. Assets Under Management .............................................................................................................................................6
Item 5 – Fees and Compensation .......................................................................................................................... 6
A. Fees for Advisory Services ..............................................................................................................................................6
B. Fee Billing ........................................................................................................................................................................7
C. Other Fees and Expenses...............................................................................................................................................7
D. Advance Payment of Fees and Termination ...................................................................................................................8
E. Compensation for Sales of Securities .............................................................................................................................8
Item 6 – Performance-Based Fees and Side-By-Side Management .................................................................. 8
Item 7 – Types of Clients ........................................................................................................................................ 8
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ........................................................... 9
A. Methods of Analysis ........................................................................................................................................................9
B. Risk of Loss .....................................................................................................................................................................9
Item 9 – Disciplinary Information ........................................................................................................................ 10
Item 10 – Other Financial Industry Activities and Affiliations .......................................................................... 10
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ............... 11
A. Code of Ethics ...............................................................................................................................................................11
B. Personal Trading with Material Interest .........................................................................................................................11
C. Personal Trading in Same Securities as Clients ...........................................................................................................11
D. Personal Trading at Same Time as Client.....................................................................................................................11
Item 12 – Brokerage Practices ............................................................................................................................. 12
A. Recommendation of Custodian[s] .................................................................................................................................12
B. Aggregating and Allocating Trades ...............................................................................................................................12
Item 13 – Review of Accounts.............................................................................................................................. 13
A. Frequency of Reviews ...................................................................................................................................................13
B. Causes for Reviews.......................................................................................................................................................13
C. Review Reports .............................................................................................................................................................13
Item 14 – Client Referrals and Other Compensation ......................................................................................... 13
A. Compensation Received by Polaris...............................................................................................................................13
B. Client Referrals from Solicitors ......................................................................................................................................13
Item 15 – Custody.................................................................................................................................................. 13
Item 16 – Investment Discretion .......................................................................................................................... 14
Item 17 – Voting Client Securities ....................................................................................................................... 14
Item 18 – Financial Information ........................................................................................................................... 14
Form ADV Part 2B – Brochure Supplements ..................................................................................................... 15
Privacy Policy ........................................................................................................................................................ 21
Polaris Investment Advisors, LLC
615 Concord Street, Suite 5, Framingham MA 01702
Phone: (508) 481-2299
http://www.polarisadv.com
Page 3
Item 4 – Advisory Services
A. Firm Information
Polaris Investment Advisors, LLC (“Polaris” or the “Advisor”) is a registered investment advisor with the U.S.
Securities and Exchange Commission (“SEC”). The Advisor is organized as a Limited Liability Company (“LLC”)
under the laws of the State of New Hampshire. Polaris was founded in October 2022 and is owned and operated
by Michael Gore (Managing Member and Chief Compliance Officer). This Disclosure Brochure provides information
regarding the qualifications, business practices, and the advisory services provided by Polaris.
B. Advisory Services Offered
Polaris offers investment advisory services to individuals, high net worth individuals, charitable organizations,
corporations, and retirement plans (each referred to as a “Client”).
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary,
the Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to mitigate potential
conflicts of interest. Polaris’ fiduciary commitment is further described in the Advisor’s Code of Ethics. For more
information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading.
Wealth Management Services
Polaris may provide Clients with wealth management services, which generally includes a broad range of
comprehensive financial planning services in connection with discretionary management of investment portfolios.
These services are described below.
Investment Management Services - Polaris provides customized investment advisory solutions for its Clients. This
is achieved through continuous personal Client contact and interaction while providing discretionary or non-
discretionary investment management and related advisory services. Polaris works closely with each Client to
identify their investment goals and objectives as well as risk tolerance and financial situation in order to create a
portfolio strategy. To achieve the Client’s investment goals, Polaris will either construct a portfolio or place Client
assets into one of Polaris’ model portfolios consisting of low-cost, diversified mutual funds and/or exchange-traded
funds (“ETFs”). The Advisor may also utilize individual stocks to meet the needs of its Clients. The Advisor may
retain other types of investments from the Client’s legacy portfolio due to fit with the overall portfolio strategy, tax-
related reasons, or other reasons as identified between the Advisor and the Client.
Polaris’ investment approach is primarily long-term focused, but the Advisor may buy, sell or re-allocate positions
that have been held for less than one year to meet the objectives of the Client or due to market conditions. Polaris
will construct, implement and monitor the portfolio to ensure it meets the goals, objectives, circumstances, and risk
tolerance agreed to by the Client. Each Client will have the opportunity to place reasonable restrictions on the
types of investments to be held in their respective portfolio, subject to acceptance by the Advisor.
Polaris evaluates and selects investments for inclusion in Client portfolios or placement into a model portfolio only
after applying its internal due diligence process. Polaris may recommend, on occasion, redistributing investment
allocations to diversify the portfolio. Polaris may recommend specific positions to increase sector or asset class
weightings. The Advisor may recommend employing cash positions as a possible hedge against market
movement. Polaris may recommend selling positions for reasons that include, but are not limited to, harvesting
capital gains or losses, business or sector risk exposure to a specific security or class of securities, overvaluation
or overweighting of the position[s] in the portfolio, change in risk tolerance of Client, generating cash to meet Client
needs, or any risk deemed unacceptable for the Client’s risk tolerance.
At no time will Polaris accept or maintain custody of a Client’s funds or securities, except for the limited authority
as outlined in Item 15 – Custody. All Client assets will be managed within the designated account[s] at the
Custodian, pursuant to the terms of the investment advisory agreement. Please see Item 12 – Brokerage Practices.
Retirement Accounts – When the Advisor provides investment advice to Clients regarding ERISA retirement
accounts or individual retirement accounts (“IRAs”), the Advisor is a fiduciary within the meaning of Title I of the
Polaris Investment Advisors, LLC
615 Concord Street, Suite 5, Framingham MA 01702
Phone: (508) 481-2299
http://www.polarisadv.com
Page 4
Employee Retirement Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable,
which are laws governing retirement accounts. When deemed to be in the Client’s best interest, the Advisor will
provide investment advice to a Client regarding a distribution from an ERISA retirement account or to roll over the
assets to an IRA, or recommend a similar transaction including rollovers from one ERISA sponsored Plan to
another, one IRA to another IRA, or from one type of account to another account (e.g. commission-based account
to fee-based account). Such a recommendation creates a conflict of interest if the Advisor will earn a new (or
increase its current) advisory fee as a result of the transaction. No client is under any obligation to roll over a
retirement account to an account managed by the Advisor.
Use of Independent Managers - Polaris may recommend that a Client utilize one or more unaffiliated investment
managers or investment platforms (collectively “Independent Managers”) for all or a portion of a Client’s investment
portfolio. In such instances, the Client may be required to authorize and enter into an advisory agreement with the
Independent Manager[s] that defines the terms in which the Independent Manager[s] will provide investment
management and related services. The Advisor may also assist in the development of the initial policy
recommendations and managing the ongoing Client relationship. The Advisor will perform initial and ongoing
oversight and due diligence over the selected Independent Manager[s] to ensure the Independent Managers’
strategies and target allocations remain aligned with its clients’ investment objectives and overall best interests.
The Client, prior to entering into an agreement with unaffiliated investment manager[s] or investment platform[s],
will be provided with the Independent Manager's Form ADV 2A (or a brochure that makes the appropriate
disclosures).
Financial Planning Services - Polaris will typically provide a variety of financial planning services to Clients as a
part of its wealth management services. Polaris will also offer standalone financial planning services pursuant to
a written financial planning agreement. Financial plans are offered in several areas of a Client’s financial situation,
depending on their goals and objectives.
Generally, such financial planning services involve preparing a formal financial plan or rendering a specific financial
consultation based on the Client’s financial goals and objectives. This planning or consulting may encompass one
or more areas of need, including but not limited to, investment planning, retirement planning, personal savings,
education savings, and other areas of a Client’s financial situation.
A financial plan developed for the Client will usually include general recommendations for a course of activity or
specific actions to be taken by the Client. For example, recommendations may be made that the Client start or
revise their investment programs, commence or alter retirement savings, establish education savings and/or
charitable giving programs.
Polaris may also refer Clients to an accountant, attorney or other specialist, as appropriate for their unique situation.
For certain financial planning engagements, the Advisor will provide a written summary of Client’s financial
situation, observations, and recommendations. For consulting or ad-hoc engagements, the Advisor may not
provide a written summary. Plans are typically completed within six months of contract date, assuming all
information and documents requested are provided promptly.
Financial planning recommendations poses a conflict between the interests of the Advisor and the interests of the
Client. For example, the Advisor has an incentive to recommend that Clients engage the Advisor for investment
management services or to increase the level of investment assets with the Advisor, as it would increase the
amount of advisory fees paid to the Advisor. Clients are not obligated to implement any recommendations made
by the Advisor or maintain an ongoing relationship with the Advisor. If the Client elects to act on any of the
recommendations made by the Advisor, the Client is under no obligation to implement the transaction through the
Advisor.
C. Client Account Management
Prior to engaging Polaris to provide investment advisory services, each Client is required to enter into one or more
agreements with the Advisor that define the terms, conditions, authority and responsibilities of the Advisor and the
Client. These services may include:
Polaris Investment Advisors, LLC
615 Concord Street, Suite 5, Framingham MA 01702
Phone: (508) 481-2299
http://www.polarisadv.com
Page 5
• Establishing an Investment Strategy – Polaris, in connection with the Client, will develop a strategy that
seeks to achieve the Client’s investment goals and objectives.
• Asset Allocation – Polaris will develop a strategic asset allocation that is targeted to meet the investment
objectives, time horizon, financial situation and tolerance for risk for each Client.
• Portfolio Construction – Polaris will develop a portfolio for the Client that is intended to meet the stated
goals and objectives of the Client.
•
Investment Management and Supervision – Polaris will provide investment management and ongoing
oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
Polaris does not manage or place Client assets into a wrap fee program. Investment management services are
provided directly by Polaris.
E. Assets Under Management
As of December 31, 2024, the Advisor manages $178,352,519 in Client assets, $176,688,601 of which are
managed on a discretionary basis and $1,663,918 on a non-discretionary basis. Clients may request more
current information at any time by contacting the Advisor.
Item 5 – Fees and Compensation
The following paragraphs detail the fee structure and compensation methodology for services provided by the
Advisor. Each Client engaging the Advisor for services described herein shall be required to enter into one or more
written agreements with the Advisor.
A. Fees for Advisory Services
Wealth Management Services
For Clients engaged for comprehensive wealth management services, the Client will be charged a single combined
investment advisory fee for investment management and financial planning services. Wealth management fees are
paid quarterly in advance, pursuant to the terms of the wealth management agreement. Wealth management fees
are based on the market value of assets under management at the end of the prior quarter. Wealth management
fees are based on the following schedule:
Assets Under Management ($)
Annual Rate (%)
Up to $500,000
1.25%
$500,001 to $1,000,000
1.25%
$1,000,001 to $3,000,000
1.00%
$3,000,001 to $5,000,000
0.90%
$5,000,001 and Over
0.70%
Certain Clients may be subject to a legacy fee schedule. The wealth management fee in the first quarter of service is
prorated from the inception date of the account[s] to the end of the first quarter. In certain instances, the Advisor may
not charge the Client a fee for the first quarter of service, where the Client’s assets may not have been fully invested.
Fees may be negotiable at the sole discretion of the Advisor. The Client’s fees will take into consideration the
aggregate assets under management with Advisor. All securities held in accounts managed by Polaris will be
independently valued by the Custodian. The Advisor will conduct periodic reviews of the Custodian’s valuation to
ensure accurate billing.
Contributions and Withdrawals – Clients may make additions to and withdrawals from their account(s) at any time,
subject to Polaris’s right to terminate an account. Additions may be in cash or securities provided that Polaris
reserves the right to liquidate any transferred securities or decline to accept particular securities into a Client’s
Polaris Investment Advisors, LLC
615 Concord Street, Suite 5, Framingham MA 01702
Phone: (508) 481-2299
http://www.polarisadv.com
Page 6
account(s). Clients may withdraw account assets with prior written notice to Polaris, subject to the usual and
customary securities settlement procedures. However, Polaris designs its portfolios as long-term investments, and
the withdrawal of assets may impair the achievement of a Client’s investment objectives. Polaris may consult with
its Clients about the options and ramifications of transferring securities. However, Clients are advised that when
transferred securities are liquidated, they may be subject to transaction fees, fees assessed at the mutual fund
level (i.e. contingent deferred sales charge) and/or tax ramifications. The Advisor will adjust its fees for contributions
or withdrawals during the billing period.
The Advisor’s fee is exclusive of, and in addition to, brokerage commissions, transaction fees, and other related costs
and expenses, which may be incurred by the Client. However, the Advisor shall not receive any portion of these
commissions, fees, and costs.
Use of Independent Managers
As noted in Item 4, the Advisor may implement all or a portion of a Client’s investment portfolio utilizing one or more
Independent Managers. To eliminate any conflict of interest, the Advisor does not earn any compensation from an
Independent Manager. The Advisor will only earn its investment advisory fee as described above. The Advisor will
allocate a portion of the advisory fee collected to the Independent Manager pursuant to the terms of the executed
agreement between the Advisor and the Independent Manager. In certain circumstances, the Independent Manager
will not charge a fee.
Financial Planning Services
Polaris offers standalone financial planning services on an hourly basis. Hourly fees range from $250 to $500. Fees
may be negotiable based on the nature and complexity of the services to be provided and the overall relationship
with the Advisor. An estimate for total hours and/or total costs will be provided to the Client prior to engaging for these
services.
B. Fee Billing
Wealth Management Services
Wealth management fees are calculated by the Advisor or its delegate and deducted from the Client’s account[s] at
the Custodian. The amount due is calculated by applying the quarterly rate (annual rate divided by the number of
days in the year, multiplied by the number of days in the quarter) to the total assets under management with Polaris
at the end of the prior quarter. Certain legacy accounts will be charged in a manner that differs from above. Clients
will be provided with a statement, at least quarterly, from the Custodian reflecting deduction of the investment advisory
fee. It is the responsibility of the Client to verify the accuracy of these fees as listed on the Custodian’s brokerage
statement as the Custodian does not assume this responsibility. Clients provide written authorization permitting
advisory fees to be deducted by Polaris directly from their account[s] held by the Custodian as part of the wealth
management agreement and separate account forms provided by the Custodian.
Use of Independent Managers
For Client accounts implemented through an Independent Manager, the Client’s overall fees will include the
Advisor’s investment advisory fee (as noted above) plus investment management fees and/or platform fees
charged by the Independent Manager, as applicable. The Advisor will assume the responsibility for calculating the
Client’s fees and deducting all fees from the Client’s account[s].
Financial Planning Services
Financial planning fees are invoiced by the Advisor and are due upon completion of the agreed upon deliverable[s].
C. Other Fees and Expenses
Clients may incur certain fees or charges imposed by third parties, other than Polaris, in connection with
investments made on behalf of the Client’s account[s]. The Client is responsible for all securities execution and
custody fees charged by the Custodian, if applicable. The Advisor's recommended Custodian typically charges
securities transaction fees for mutual funds and other types of investments in Client accounts. The investment
advisory fee charged by Polaris is separate and distinct from these custody and execution fees.
Polaris Investment Advisors, LLC
615 Concord Street, Suite 5, Framingham MA 01702
Phone: (508) 481-2299
http://www.polarisadv.com
Page 7
In addition, all fees paid to Polaris for investment advisory services are separate and distinct from the expenses
charged by mutual funds and ETFs to their shareholders, if applicable. These fees and expenses are described in
each fund’s prospectus. These fees and expenses will generally be used to pay management fees for the funds,
other fund expenses, account administration (e.g., custody, brokerage and account reporting), and a possible
distribution fee. A Client may be able to invest in these products directly, without the services of Polaris, but would
not receive the services provided by Polaris which are designed, among other things, to assist the Client in
determining which products or services are most appropriate for each Client’s financial situation and objectives.
Accordingly, the Client should review both the fees charged by the fund[s] and the fees charged by Polaris to fully
understand the total fees to be paid. Please refer to Item 12 – Brokerage Practices for additional information.
D. Advance Payment of Fees and Termination
Wealth Management Services
Polaris is compensated for its services in advance of the quarter in which advisory services are rendered. Either party
may terminate the wealth management agreement, at any time, by providing advance written notice to the other party.
The Client may also terminate the wealth management agreement within the first month of signing the Advisor’s
agreement at no cost to the Client. After the first calendar month, the Client will incur charges for bona fide advisory
services rendered to the point of termination and such fees will be due and payable by the Client. The Client shall be
responsible for investment advisory fees up to and including the effective date of termination. Upon termination, the
Advisor will refund any unearned, prepaid investment advisory fees from the effective date of termination to the end
of the quarter. The Client’s wealth management agreement with the Advisor is non-transferable without the Client’s
prior consent.
Use of Independent Managers
In the event that a Client should wish to terminate their relationship with the Independent Manager, the terms for
termination will be set forth in the respective agreements between the Client and that Independent Manager. Polaris
will assist the Client with the termination and transition as appropriate.
Financial Planning Services
Polaris is compensated for its financial planning services upon completion of the engagement deliverable[s]. Either
party may terminate the financial planning agreement, at any time, by providing advance written notice to the other
party. The Client may also terminate the financial planning agreement within five (5) business days of signing the
Advisor’s agreement at no cost to the Client. After the five-day period, the Client will incur charges for bona fide
advisory services rendered to the point of termination and such fees will be due and payable by the Client. Upon
termination, the Client shall be billed for actual hours logged on the planning project times the contractual hourly rate.
The Client’s financial planning agreement with the Advisor is non-transferable without the Client’s prior consent.
E. Compensation for Sales of Securities
Polaris does not buy or sell securities to earn commissions and does not receive any compensation for securities
transactions in any Client account, other than the investment advisory fees noted above.
Item 6 – Performance-Based Fees and Side-By-Side Management
Polaris does not charge performance-based fees for its investment advisory services. The fees charged by Polaris
are as described in Item 5 above and are not based upon the capital appreciation of the funds or securities held by
any Client.
Polaris does not manage any proprietary investment funds or limited partnerships (for example, a mutual fund or a
hedge fund) and has no financial incentive to recommend any particular investment options to its Clients.
Item 7 – Types of Clients
Polaris offers investment advisory services to individuals, high net worth individuals, charitable organizations,
corporations, and retirement plans in the Commonwealth of Massachusetts and other states. The amount of each
type of Client is available on the Advisor's Form ADV Part 1A. These amounts may change over time and are updated
Polaris Investment Advisors, LLC
615 Concord Street, Suite 5, Framingham MA 01702
Phone: (508) 481-2299
http://www.polarisadv.com
Page 8
at least annually by the Advisor. Polaris generally requires a minimum relationship size of $100,000, which may be
waived at the sole discretion of the Advisor.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
A. Methods of Analysis
Polaris primarily employs a fundamental and cyclical analysis methods in developing investment strategies for its
Clients. Research and analysis from Polaris is derived from numerous sources, including financial media companies,
third-party research materials, Internet sources, and review of company activities, including annual reports,
prospectuses, press releases and research prepared by others.
Fundamental analysis utilizes economic and business indicators as investment selection criteria. These criteria are
generally ratios and trends that may indicate the overall strength and financial viability of the entity being analyzed.
Assets are deemed suitable if they meet certain criteria to indicate that they are a strong investment with a value
discounted by the market. While this type of analysis helps the Advisor in evaluating a potential investment, it does
not guarantee that the investment will increase in value. Assets meeting the investment criteria utilized in the
fundamental analysis may lose value and may have negative investment performance. The Advisor monitors these
economic indicators to determine if adjustments to strategic allocations are appropriate. More details on the Advisor’s
review process are included below in Item 13 – Review of Accounts.
Cyclical analysis is similar to technical analysis in that it involves the analysis of market conditions at a macro (entire
market/economy) or micro (company specific) level, rather than the overall fundamental analysis of the health of the
particular company that Polaris is recommending. The risks with cyclical analysis are similar to those of technical
analysis.
Manager analysis occurs when Polaris utilizes mutual fund securities. It analyses the capabilities of the management
of these funds by examining such factors as long-term track records, stated investment processes, personnel hiring,
training and firing procedures, stability of employment and ownership of the sponsoring organization, and third-party
reviews such as Morningstar and management fees paid to the advisors.
As noted above, Polaris generally employs a long-term investment strategy for its Clients, as consistent with their
financial goals. Polaris will typically hold all or a portion of a security for more than a year but may hold for shorter
periods for the purpose of rebalancing a portfolio or meeting the cash needs of Clients. At times, Polaris may also
buy and sell positions that are more short-term in nature, depending on the goals of the Client and/or the fundamentals
of the security, sector or asset class.
B. Risk of Loss
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value. Clients should
be prepared to bear the potential risk of loss. Polaris will assist Clients in determining an appropriate strategy based
on their tolerance for risk and other factors noted above. However, there is no guarantee that a Client will meet their
investment goals.
While the methods of analysis help the Advisor in evaluating a potential investment, it does not guarantee that the
investment will increase in value. Assets meeting the investment criteria utilized in these methods of analysis may
lose value and may have negative investment performance. The Advisor monitors these economic indicators to
determine if adjustments to strategic allocations are appropriate. More details on the Advisor’s review process are
included below in Item 13 – Review of Accounts.
Each Client engagement will entail a review of the Client's investment goals, financial situation, time horizon, tolerance
for risk and other factors to develop an appropriate strategy for managing a Client's account. Client participation in
this process, including full and accurate disclosure of requested information, is essential for the analysis of a Client's
account[s]. The Advisor shall rely on the financial and other information provided by the Client or their designees
without the duty or obligation to validate the accuracy and completeness of the provided information. It is the
responsibility of the Client to inform the Advisor of any changes in financial condition, goals or other factors that may
affect this analysis.
Polaris Investment Advisors, LLC
615 Concord Street, Suite 5, Framingham MA 01702
Phone: (508) 481-2299
http://www.polarisadv.com
Page 9
The risks associated with a particular strategy are provided to each Client in advance of investing Client accounts.
The Advisor will work with each Client to determine their tolerance for risk as part of the portfolio construction process.
Following are some of the risks associated with the Advisor’s investment approach:
Market Risks
The value of a Client’s holdings may fluctuate in response to events specific to companies or markets, as well as
economic, political, or social events in the U.S. and abroad. This risk is linked to the performance of the overall
financial markets.
ETF Risks
The performance of an ETF is subject to market risk, including the possible loss of principal. The price of the ETFs
will fluctuate with the price of the underlying securities that make up the funds. In addition, ETFs have a trading risk
based on the loss of cost efficiency if the ETFs are traded actively and a liquidity risk if the ETFs has a large bid-ask
spread and low trading volume. The price of an ETF fluctuates based upon the market movements and may dissociate
from the index being tracked by the ETF or the price of the underlying investments. An ETF purchased or sold at one
point in the day may have a different price than the same ETF purchased or sold a short time later.
Mutual Fund Risks
The performance of a mutual fund is subject to market risk, including the possible loss of principal. The price of the
mutual funds will fluctuate with the value of the underlying securities that make up the funds. The price of a mutual
fund is typically set daily therefore a mutual fund purchased at one point in the day will typically have the same price
as a mutual fund purchased later that same day.
Bond Risks
Bonds are subject to specific risks, including the following: (1) interest rate risks, i.e. the risk that bond prices will fall
if interest rates rise, and vice versa, the risk depends on two things, the bond's time to maturity, and the coupon rate
of the bond. (2) reinvestment risk, i.e. the risk that any profit gained must be reinvested at a lower rate than was
previously being earned, (3) inflation risk, i.e. the risk that the cost of living and inflation increase at a rate that exceeds
the income investment thereby decreasing the investor’s rate of return, (4) credit default risk, i.e. the risk associated
with purchasing a debt instrument which includes the possibility of the company defaulting on its repayment obligation,
(5) rating downgrades, i.e. the risk associated with a rating agency’s downgrade of the company’s rating which
impacts the investor’s confidence in the company’s ability to repay its debt and (6) Liquidity Risks, i.e. the risk that a
bond may not be sold as quickly as there is no readily available market for the bond.
Past performance is not a guarantee of future returns. Investing in securities and other investments involve
a risk of loss that each Client should understand and be willing to bear. Clients are reminded to discuss
these risks with the Advisor.
Item 9 – Disciplinary Information
There are no legal, regulatory or disciplinary events involving Polaris or its owner. Polaris and its Advisory
Persons value the trust Clients place in the Advisor. The Advisor encourages Clients to perform the requisite due
diligence on any advisor or service provider that the Client engages. The backgrounds of the Advisor and its Advisory
Persons are available on the Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching
with the Advisor’s firm name or CRD# 324093.
Item 10 – Other Financial Industry Activities and Affiliations
Whitney & Gore Financial Services, Inc.
Certain Advisory Persons provide tax preparation services through Whitney & Gore Financial Services, Inc. (“WG”).
WG is under common control as the Advisor. Tax preparation services are separate and distinct from advisory
services offered to Clients. Tax preparation services are provided for a separate service and fee. Clients are under
no obligation to utilize the tax preparation services provided by WG.
Polaris Investment Advisors, LLC
615 Concord Street, Suite 5, Framingham MA 01702
Phone: (508) 481-2299
http://www.polarisadv.com
Page 10
Use of Independent Managers
As noted in Item 4, the Advisor may implement all or a portion of a Client’s investment portfolio with one or more
Independent Managers. To eliminate any conflict of interest, the Advisor does not earn any compensation from an
Independent Manager. The Advisor will only earn its investment advisory fee as described in Item 5.A. The Advisor
will assume the responsibility for calculating the Client’s fees and deducting all fees from the Client’s account[s]
and will portion out the investment advisory fee collected from the Client to the Independent Manager.
Insurance Agency Affiliations
Certain Advisory Persons of Polaris are also licensed insurance professionals. Implementations of insurance
recommendations are separate and apart from an Advisory Person’s role with Polaris. As an insurance
professional, an Advisory Person will receive customary commissions and other related revenues from the various
insurance companies whose products are sold. Advisory Persons are not required to offer the products of any
particular insurance company. Commissions generated by insurance sales do not offset regular advisory fees. This
practice presents a conflict of interest in recommending certain products. Clients are under no obligation to
implement any recommendations made by the Advisor or any of its Advisory Persons.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
A. Code of Ethics
Polaris has implemented a Code of Ethics (the “Code”) that defines the Advisor’s fiduciary commitment to each Client.
This Code applies to all persons associated with Polaris (“Supervised Persons”). The Code was developed to provide
general ethical guidelines and specific instructions regarding the Advisor’s duties to the Client. Polaris and its
Supervised Persons owe a duty of loyalty, fairness and good faith towards each Client. It is the obligation of Polaris’s
Supervised Persons to adhere not only to the specific provisions of the Code, but also to the general principles that
guide the Code. The Code covers a range of topics that address employee ethics and conflicts of interest. To request
a copy of the Code, please contact the Advisor at (508) 481-2299.
B. Personal Trading with Material Interest
Polaris allows Supervised Persons to purchase or sell the same securities that may be recommended to and
purchased on behalf of Clients. Polaris does not act as principal in any transactions. In addition, the Advisor does not
act as the general partner of a fund or advise an investment company. Polaris does not have a material interest in
any securities traded in Client accounts.
C. Personal Trading in Same Securities as Clients
Polaris allows Supervised Persons to purchase or sell the same securities that may be recommended to and
purchased on behalf of Clients. Owning the same securities that are recommended (purchase or sell) to Clients
presents a conflict of interest that, as fiduciaries, must be disclosed to Clients and mitigated through policies and
procedures. As noted above, the Advisor has adopted the Code to address insider trading (material non-public
information controls); gifts and entertainment; outside business activities and personal securities reporting. When
trading for personal accounts, Supervised Persons have a conflict of interest if trading in the same securities. The
fiduciary duty to act in the best interest of its Clients can be violated if personal trades are made with more
advantageous terms than Client trades, or by trading based on material non-public information. This risk is mitigated
by Polaris requiring reporting of personal securities trades by its Supervised Persons for review by the Chief
Compliance Officer (“CCO”) or delegate. The Advisor has also adopted written policies and procedures to detect the
misuse of material, non-public information.
D. Personal Trading at Same Time as Client
While Polaris allows Supervised Persons to purchase or sell the same securities that may be recommended to and
purchased on behalf of Clients, such trades are typically aggregated with Client orders or traded afterwards. At no
time will Polaris, or any Supervised Person of Polaris, transact in any security to the detriment of any Client.
Polaris Investment Advisors, LLC
615 Concord Street, Suite 5, Framingham MA 01702
Phone: (508) 481-2299
http://www.polarisadv.com
Page 11
Item 12 – Brokerage Practices
A. Recommendation of Custodian[s]
Polaris does not have discretionary authority to select the broker-dealer/custodian for custody and execution services.
The Client will engage the broker-dealer/custodian (herein the "Custodian") to safeguard Client assets and authorize
Polaris to direct trades to this Custodian as agreed in the investment advisory agreement. Further, Polaris does not
have the discretionary authority to negotiate commissions on behalf of Clients on a trade-by-trade basis.
Where Polaris does not exercise discretion over the selection of the Custodian, the Advisor may recommend the
Custodian[s] to the Client for custody and execution services. Clients are not obligated to use the recommended
Custodian and will not incur any extra fee or cost from the Advisor associated with using a custodian not
recommended by Polaris. However, the Advisor may be limited in the services it can provide if the recommended
Custodian is not engaged. Polaris may recommend the Custodian based on criteria such as, but not limited to,
reasonableness of commissions charged to the Client, services made available to the Client, and its reputation and/or
the location of the Custodian’s offices. Polaris does not receive research services, other products, or compensation
as a result of recommending a particular broker-dealer/custodian that may result in the Client paying higher
commissions than those obtainable through other broker-dealer/custodians.
Polaris will generally recommend that Clients establish their account[s] at Fidelity Clearing & Custody Solutions and
related entities of Fidelity Investments, Inc. (collectively “Fidelity”), a FINRA-registered broker-dealer and member
SIPC. Fidelity will serve as the Client’s “qualified custodian.” Polaris maintains an institutional relationship with Fidelity,
whereby the Advisor receives economic benefits from Fidelity. Please see Item 14 below.
Clients are not obligated to use the recommended Custodian and will not incur any extra fee or cost associated with
using a custodian not recommended by Polaris. Fidelity is independent and unaffiliated SEC-registered broker-
dealers and FINRA members. Fidelity offers independent investment advisors services, which include custody of
securities, trade execution, clearance and settlement of transactions. Polaris receives certain benefits from Fidelity
through its participation in the program. Please see Item 14 below.
Following are additional details regarding the brokerage practices of the Advisor:
1. Soft Dollars - Soft dollars are revenue programs offered by broker-dealers/custodians whereby an advisor enters
into an agreement to place security trades with a broker-dealer/custodian in exchange for research and other
services. Polaris does not participate in soft dollar programs sponsored or offered by any broker-
dealer/custodian. However, the Advisor receives certain economic benefits from the Custodian. Please see
Item 14 below.
2. Brokerage Referrals - Polaris does not receive any compensation from any third-party in connection with the
recommendation for establishing an account.
3. Directed Brokerage - All Clients are serviced on a “directed brokerage basis”, where Polaris will place trades
within the established account[s] at the Custodian designated by the Client. Further, all Client accounts are traded
within their respective account[s] at the Custodian, unless otherwise directed by the Client. The Advisor will not
engage in any principal transactions (i.e., trade of any security from or to the Advisor’s own account) or cross
transactions with other Client accounts (i.e., purchase of a security into one Client account from another Client’s
account[s]). Polaris will not be obligated to select competitive bids on securities transactions and does not have an
obligation to seek the lowest available transaction costs. These costs are determined by the Custodian.
B. Aggregating and Allocating Trades
The primary objective in placing orders for the purchase and sale of securities for Client accounts is to obtain the
most favorable net results taking into account such factors as 1) price, 2) size of the order, 3) difficulty of execution,
4) confidentiality and 5) skill required of the Custodian. Polaris will execute its transactions through the Custodian as
authorized by the Client, unless otherwise directed in writing by the Client.
Polaris Investment Advisors, LLC
615 Concord Street, Suite 5, Framingham MA 01702
Phone: (508) 481-2299
http://www.polarisadv.com
Page 12
Polaris may aggregate orders in a block trade or trades when securities are purchased or sold through the
Custodian for multiple (discretionary) accounts in the same trading day. If a block trade cannot be executed in full at
the same price or time, the securities actually purchased or sold by the close of each business day must be
allocated in a manner that is consistent with the initial pre-allocation or other written statement. This must be done
in a way that does not consistently advantage or disadvantage any particular Clients’ accounts.
Item 13 – Review of Accounts
A. Frequency of Reviews
Securities in Client accounts are monitored on a regular and continuous basis by Mr. Gore, Chief Compliance Officer
of Polaris and delegates. Formal reviews are generally conducted at least annually or more or less frequently
depending on the needs of the Client.
B. Causes for Reviews
In addition to the investment monitoring noted in Item 13.A. above, each Client account shall be reviewed at least
annually. Reviews may be conducted more frequently at the Client’s request. Accounts may be reviewed as a result
of major changes in economic conditions, known changes in the Client’s financial situation, and/or large deposits or
withdrawals in the Client’s account[s]. The Client is encouraged to notify Polaris if changes occur in the Client’s
personal financial situation that might adversely affect the Client’s investment plan. Additional reviews may be
triggered by material market, economic or political events.
C. Review Reports
The Client will receive brokerage statements no less than quarterly from the Custodian. These brokerage
statements are sent directly from the Custodian to the Client. The Client may also establish electronic access to the
Custodian’s website so that the Client may view these reports and their account activity. Client brokerage
statements will include all positions, transactions and fees relating to the Client’s account[s]. The Advisor may also
provide Clients with periodic reports regarding their holdings, allocations, and performance.
Item 14 – Client Referrals and Other Compensation
A. Compensation Received by Polaris
Participation in Institutional Advisor Platform
The Advisor has established an institutional relationship with Fidelity, whereby accounts are custodied through
Fidelity to assist the Advisor in managing Client account[s]. Access to the Fidelity Institutional platform is provided at
no charge to the Advisor. The Advisor receives access to software and related support without cost because the
Advisor renders investment advisory services to Clients that maintain assets at Fidelity. The software and related
systems support may benefit the Advisor, but not its Clients directly. In fulfilling its duties to its Clients, the Advisor
endeavors at all times to put the interests of its Clients first. Clients should be aware, however, that the receipt of
economic benefits from Fidelity creates a potential conflict of interest since these benefits may influence the Advisor's
recommendation of Fidelity over one that does not furnish similar software, systems support, or services. Additionally,
the Advisor may receive the following benefits from Fidelity: receipt of duplicate Client confirmations and bundled
duplicate statements; access to a trading desk that exclusively services its institutional participants; access to block
trading which provides the ability to aggregate securities transactions and then allocate the appropriate shares to
Client accounts; and access to an electronic communication network for Client order entry and account information.
B. Client Referrals from Solicitors
Polaris does not engage paid solicitors for Client referrals.
Item 15 – Custody
Polaris does not accept or maintain custody of Client accounts, except for the limited circumstances outlined below:
Deduction of Advisory Fees - To ensure compliance with regulatory requirements associated with the deduction of
advisory fees, all Clients for whom Polaris exercises discretionary authority must hold their assets with a "qualified
Polaris Investment Advisors, LLC
615 Concord Street, Suite 5, Framingham MA 01702
Phone: (508) 481-2299
http://www.polarisadv.com
Page 13
custodian." Clients are responsible for engaging a “qualified custodian” to safeguard their funds and securities and
must instruct Polaris to utilize that Custodian for securities transactions on their behalf. Clients are encouraged to
review statements provided by the Custodian and compare to any reports provided by Polaris to ensure accuracy, as
the Custodian does not perform this review.
Money Movement Authorization - For instances where Clients authorize Polaris to move funds between their
accounts, Polaris and the Custodian have implemented safeguards to ensure that all money movement activities are
conducted strictly in accordance with the Client’s documented instructions.
Item 16 – Investment Discretion
Polaris generally has discretion over the selection and amount of securities to be bought or sold in Client accounts
without obtaining prior consent or approval from the Client. However, these purchases or sales may be subject to
specified investment objectives, guidelines, or limitations previously set forth by the Client and agreed to by Polaris.
Discretionary authority will only be authorized upon full disclosure to the Client. The granting of such authority will be
evidenced by the Client's execution of an investment advisory agreement containing all applicable limitations to such
authority. All discretionary trades made by Polaris will be in accordance with each Client's investment objectives and
goals.
Item 17 – Voting Client Securities
Polaris does not accept proxy-voting responsibility for any Client. Clients will receive proxy statements directly from
the Custodian. The Advisor will assist in answering questions relating to proxies, however, the Client retains the sole
responsibility for proxy decisions and voting.
Item 18 – Financial Information
Neither Polaris, nor its management, have any adverse financial situations that would reasonably impair the ability of
Polaris to meet all obligations to its Clients. Neither Polaris, nor any of its Advisory Persons, has been subject to a
bankruptcy or financial compromise. Polaris is not required to deliver a balance sheet along with this Disclosure
Brochure as the Advisor does not collect fees of $1,200 or more for services to be performed six months or more in
advance.
Polaris Investment Advisors, LLC
615 Concord Street, Suite 5, Framingham MA 01702
Phone: (508) 481-2299
http://www.polarisadv.com
Page 14
Form ADV Part 2B – Brochure Supplement
for
Michael P. Gore, CPA, PFS®
Managing Member and Chief Compliance Officer
Effective: April 23, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Michael P. Gore, CPA, PFS® (CRD# 3181476) in addition to the information contained in the Polaris Investment
Advisors, LLC (“Polaris” or the “Advisor”, CRD# 324093) Disclosure Brochure. If you have not received a copy of
the Disclosure Brochure or if you have any questions about the contents of the Polaris Disclosure Brochure or this
Brochure Supplement, please contact us at (508) 481-2299.
Additional information about Mr. Gore is available on the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 3181476.
Polaris Investment Advisors, LLC
615 Concord Street, Suite 5, Framingham MA 01702
Phone: (508) 481-2299
http://www.polarisadv.com
Page 15
Item 2 – Educational Background and Business Experience
Michael P. Gore, CPA, PFS®, born in 1970, is dedicated to advising Clients of Polaris as Managing Member and
Chief Compliance Officer. Mr. Gore earned an Accounting Degree from Boston College in 1994. Additional
information regarding Mr. Gore’s employment history is included below.
Employment History:
04/2023 to Present
Managing Member and Chief Compliance Officer, Polaris Investment Advisors,
LLC
CPA and Partner, Whitney & Gore Financial Services, Inc.
Investment Advisor Representative, Polaris Advisors, LLC
Registered Representative, Cetera Advisor Networks LLC
Investment Advisor Representative, Cetera Advisor Networks
Registered Representative, Walnut Street Securities, Inc.
Registered Representative, Nathan & Lewis Securities, Inc.
Registered Representative, Money Concepts Capital Corp
Accountant, Gore & Associates, CPAs
Accountant, Whitney Tax Service
11/1997 to Present
12/2021 to 05/2023
09/2013 to 12/2021
02/2016 to 12/2021
08/2003 to 09/2013
11/1999 to 08/2003
06/1999 to 09/1999
12/1993 to 11/1997
12/1989 to 12/1994
Certified Public Accountant™ (“CPA”)
CPAs are licensed and regulated by their state boards of accountancy. While state laws and regulations vary, the
education, experience and testing requirements for licensure as a CPA generally include minimum
college education (typically 150 credit hours with at least a baccalaureate degree and a concentration in
accounting), minimum experience levels (most states require at least one year of experience providing services
that involve the use of accounting, attest, compilation, management advisory, financial advisory, tax or consulting
skills, all of which must be achieved under the supervision of or verification by a CPA), and successful passage of
the Uniform CPA Examination. In order to maintain a CPA license, states generally require the completion of 40
hours of continuing professional education (CPE) each year (or 80 hours over a two-year period or 120 hours over
a three-year period). Additionally, all American Institute of Certified Public Accountants™ (AICPA®) members are
required to follow a rigorous Code of Professional Conduct which requires that they act with integrity, objectivity,
due care, competence, fully disclose any conflicts of interest (and obtain client consent if a conflict exists), maintain
client confidentiality, disclose to the client any commission or referral fees, and serve the public interest when
providing financial services. The vast majority of state boards of accountancy have adopted the AICPA’s® Code of
Professional Conduct within their state accountancy laws or have created their own.
Personal Financial Specialist™ (“PFS®”)
The PFS® credential demonstrates that an individual has met the minimum education, experience, and testing
required of a CPA® in addition to a minimum level of expertise in personal financial planning. To attain the PFS®
credential, a candidate must hold an unrevoked CPA® license, fulfill 3,000 hours of personal financial planning
business experience, complete 80 hours of individual financial planning CPE® credits, pass a comprehensive
financial planning exam and be an active member of the AICPA®. A PFS® credential holder is required to adhere
to AICPA’s® Code of Professional Conduct and is encouraged to follow AICPA’s® Statement on Responsibilities in
Financial Planning Practice. To maintain their PFS® credential, the recipient must complete 60 hours of financial
planning CPE® credits every three years. The PFS® credential is administered through the AICPA®.
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Gore. Mr. Gore has never been
involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits, arbitration claims
or administrative proceedings against Mr. Gore.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
Polaris Investment Advisors, LLC
615 Concord Street, Suite 5, Framingham MA 01702
Phone: (508) 481-2299
http://www.polarisadv.com
Page 16
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mr. Gore.
However, we do encourage you to independently view the background of Mr. Gore on the Investment Adviser
Public Disclosure website at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD#
3181476.
Item 4 – Other Business Activities
Whitney & Gore Financial Services, Inc.
Mr. Gore provides tax preparation services through Whitney & Gore Financial Services, Inc. (“WG”). WG is under
common control as the Advisor. Tax preparation services are separate and distinct from advisory services offered
to Clients. Tax preparation services are provided for a separate service and fee. Clients are under no obligation to
utilize the tax preparation services provided by WG.
Insurance Agency Affiliations
Mr. Gore is also a licensed insurance professional. Implementations of insurance recommendations are separate
and apart from Mr. Gore’s role with Polaris. As an insurance professional, Mr. Gore will receive customary
commissions and other related revenues from the various insurance companies whose products are sold. Mr. Gore
is not required to offer the products of any particular insurance company. Commissions generated by insurance
sales do not offset regular advisory fees. This practice presents a conflict of interest in recommending certain
products of the insurance companies. Clients are under no obligation to implement any recommendations made
by Mr. Gore or the Advisor. Mr. Gore spends approximately 1% of his time per month in this capacity.
Item 5 – Additional Compensation
Mr. Gore has additional business activities where compensation is received that are detailed in Item 4 above.
Item 6 – Supervision
Mr. Gore serves as Chief Compliance Officer of Polaris. Mr. Gore can be reached at (508) 481-2299.
Polaris has implemented a Code of Ethics, an internal compliance document that guides each Supervised Person
in meeting their fiduciary obligations to Clients of Polaris. Further, Polaris is subject to regulatory oversight by
various agencies. These agencies require registration by Polaris and its Supervised Persons. As a registered
entity, Polaris is subject to examinations by regulators, which may be announced or unannounced. Polaris is
required to periodically update the information provided to these agencies and to provide various reports regarding
the business activities and assets of the Advisor.
Polaris Investment Advisors, LLC
615 Concord Street, Suite 5, Framingham MA 01702
Phone: (508) 481-2299
http://www.polarisadv.com
Page 17
Form ADV Part 2B – Brochure Supplement
for
Robert E. Whitney, ChFC®, EA®
Investment Advisor Representative
Effective: April 23, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Robert E. Whitney, ChFC®, EA® (CRD# 4296689) in addition to the information contained in the Polaris Investment
Advisors, LLC (“Polaris” or the “Advisor”, CRD# 324093) Disclosure Brochure. If you have not received a copy of
the Disclosure Brochure or if you have any questions about the contents of the Polaris Disclosure Brochure or this
Brochure Supplement, please contact us at (508) 481-2299.
Additional information about Mr. Whitney is available on the SEC’s Investment Adviser Public Disclosure website
at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 4296689.
Polaris Investment Advisors, LLC
615 Concord Street, Suite 5, Framingham MA 01702
Phone: (508) 481-2299
http://www.polarisadv.com
Page 18
Item 2 – Educational Background and Business Experience
Robert E. Whitney, ChFC®, EA®, born in 1967, is dedicated to advising Clients of Polaris as an Investment Advisor
Representative. Mr. Whitney earned an Associates Degree from Newbury College in 1996. Additional information
regarding Mr. Whitney’s employment history is included below.
Employment History:
Investment Advisor Representative, Polaris Investment Advisors, LLC
President, Whitney & Gore Financial
Investment Advisor Representative, Polaris Advisors, LLC
Registered Representative, Cetera Advisor Networks LLC
Registered Representative, Walnut Securities
Agent, Nathan & Lewis Securities, Inc.
04/2023 to Present
11/1997 to Present
12/2021 to 05/2023
09/2013 to 12/2021
08/2003 to 09/2013
10/2000 to 08/2003
Chartered Financial Consultant™ (“ChFC®”)
The Chartered Financial Consultant™ (ChFC®) program prepares you to meet the advanced financial planning
needs of individuals, professionals, and small business owners. You'll gain a sustainable advantage in this
competitive field with in-depth coverage of the key financial planning disciplines, including insurance, income
taxation, retirement planning, investments, and estate planning. The ChFC® requires three years of full-time,
relevant business experience, nine two-hour course-specific proctored exams, and 30 hours of continuing
education every two years. Holders of the ChFC® designation must adhere to The American College’s Code of
Ethics.
Program Objectives:
• Function as an ethical, competent and articulate practitioner in the field of financial planning
• Utilize the intellectual tools and framework needed to maintain relevant and current financial planning
knowledge and strategies.
• Apply financial planning theory and techniques through the development of case studies and solutions.
• Apply in-depth knowledge in a holistic manner from a variety of disciplines, namely, estate planning,
retirement planning, or non-qualified deferred compensation.
Enrolled Agent™ (“EA®”)
An Enrolled Agent™ (EA®) is a federally-authorized tax practitioner who has technical expertise in the field of
taxation and who is empowered by the U.S. Department of the Treasury to represent taxpayers before all
administrative levels—examination, collection, and appeals—of the Internal Revenue Service. In addition to
taxpayer representation, Enrolled Agents™ often provide tax consultation services and prepare a wide range of
federal and state tax returns.
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Whitney. Mr. Whitney has never
been involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits, arbitration
claims or administrative proceedings against Mr. Whitney.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mr. Whitney.
However, we do encourage you to independently view the background of Mr. Whitney on the Investment Adviser
Public Disclosure website at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD#
4296689.
Polaris Investment Advisors, LLC
615 Concord Street, Suite 5, Framingham MA 01702
Phone: (508) 481-2299
http://www.polarisadv.com
Page 19
Item 4 – Other Business Activities
Whitney & Gore Financial Services, Inc.
Mr. Whitney provides tax preparation services through Whitney & Gore Financial Services, Inc. (“WG”). WG is
under common control as the Advisor. Tax preparation services are separate and distinct from advisory services
offered to Clients. Tax preparation services are provided for a separate service and fee. Clients are under no
obligation to utilize the tax preparation services provided by WG.
Item 5 – Additional Compensation
Mr. Whitney has additional business activities where compensation is received that are detailed in Item 4 above.
Item 6 – Supervision
Mr. Whitney serves as an Investment Advisor Representative of Polaris and is supervised by Michael Gore, the
Chief Compliance Officer. Mr. Gore can be reached at (508) 481-2299.
Polaris has implemented a Code of Ethics, an internal compliance document that guides each Supervised Person
in meeting their fiduciary obligations to Clients of Polaris. Further, Polaris is subject to regulatory oversight by
various agencies. These agencies require registration by Polaris and its Supervised Persons. As a registered
entity, Polaris is subject to examinations by regulators, which may be announced or unannounced. Polaris is
required to periodically update the information provided to these agencies and to provide various reports regarding
the business activities and assets of the Advisor.
Polaris Investment Advisors, LLC
615 Concord Street, Suite 5, Framingham MA 01702
Phone: (508) 481-2299
http://www.polarisadv.com
Page 20
Privacy Policy
Effective: April 23, 2025
Our Commitment to You
Polaris Investment Advisors, LLC (“Polaris” or the “Advisor”) is committed to safeguarding the use of personal
information of our Clients (also referred to as “you” and “your”) that we obtain as your Investment Advisor, as
described here in our Privacy Policy (“Policy”).
Our relationship with you is our most important asset. We understand that you have entrusted us with your private
information, and we do everything that we can to maintain that trust. Polaris (also referred to as "we", "our" and "us”)
protects the security and confidentiality of the personal information we have and implements controls to ensure that
such information is used for proper business purposes in connection with the management or servicing of our
relationship with you.
Polaris does not sell your non-public personal information to anyone. Nor do we provide such information to others
except for discrete and reasonable business purposes in connection with the servicing and management of our
relationship with you, as discussed below.
Details of our approach to privacy and how your personal non-public information is collected and used are set forth
in this Policy.
Why you need to know?
Registered Investment Advisors (“RIAs”) must share some of your personal information in the course of servicing
your account. Federal and State laws give you the right to limit some of this sharing and require RIAs to disclose how
we collect, share, and protect your personal information.
What information do we collect from you?
Social security or taxpayer identification number Assets and liabilities
Name, address and phone number[s]
Income and expenses
E-mail address[es]
Investment activity
Account information (including other institutions)
Investment experience and goals
What Information do we collect from other sources?
Custody, brokerage and advisory agreements
Other advisory agreements and legal documents
Account applications and forms
Investment questionnaires and suitability
documents
Transactional information with us or others
Other information needed to service account
How do we protect your information?
To safeguard your personal information from unauthorized access and use we maintain physical, procedural and
electronic security measures. These include such safeguards as secure passwords, encrypted file storage and a
secure office environment. Our technology vendors provide security and access control over personal information
and have policies over the transmission of data. Our associates are trained on their responsibilities to protect Client’s
personal information.
We require third parties that assist in providing our services to you to protect the personal information they receive
from us.
Polaris Investment Advisors, LLC
615 Concord Street, Suite 5, Framingham MA 01702
Phone: (508) 481-2299
http://www.polarisadv.com
Page 21
How do we share your information?
An RIA shares Client personal information to effectively implement its services. In the section below, we list some
reasons we may share your personal information.
Basis For Sharing
Do we share?
Can you limit?
Yes
No
to: processing
Servicing our Clients
We may share non-public personal information with non-affiliated third
parties (such as administrators, brokers, custodians, regulators, credit
agencies, other financial institutions) as necessary for us to provide agreed
upon services to you, consistent with applicable law, including but not
limited
transactions; general account maintenance;
responding to regulators or legal investigations; and credit reporting.
No
Not Shared
Yes
Yes
Marketing Purposes
Polaris does not disclose, and does not intend to disclose, personal
information with non-affiliated third parties to offer you services. Certain
laws may give us the right to share your personal information with financial
institutions where you are a customer and where Polaris or the client has
a formal agreement with the financial institution. We will only share
information for purposes of servicing your accounts, not for
marketing purposes.
Authorized Users
Your non-public personal information may be disclosed to you and persons
that we believe to be your authorized agent[s] or representative[s].
No
Not Shared
Information About Former Clients
Polaris does not disclose and does not intend to disclose, non-public
personal information to non-affiliated third parties with respect to persons
who are no longer our Clients.
State-specific Regulations
Massachusetts
In response to Massachusetts law, the Client must “opt-in” to share non-public personal information
with non-affiliated third parties before any personal information is disclosed. Client opt-in is
obtained through the Client’s execution of authorization forms provided by the third parties, by
executing an Information Sharing Authorization Form, or by other written consent by the Client, as
appropriate and consistent with applicable laws and regulations.
Changes to our Privacy Policy
We will send you a copy of this Policy annually for as long as you maintain an ongoing relationship with us.
Periodically we may revise this Policy, and will provide you with a revised policy if the changes materially alter the
previous Privacy Policy. We will not, however, revise our Privacy Policy to permit the sharing of non-public personal
information other than as described in this notice unless we first notify you and provide you with an opportunity to
prevent the information sharing.
Any Questions?
You may ask questions or voice any concerns, as well as obtain a copy of our current Privacy Policy by contacting
us at (508) 481-2299.
Polaris Investment Advisors, LLC
615 Concord Street, Suite 5, Framingham MA 01702
Phone: (508) 481-2299
http://www.polarisadv.com
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