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I T E M 1 – C O V E R P A G E
4101 Lake Boone Trail, Suite 111
Raleigh NC 27607
P: 919-787-8866
F: 919-944-4177
Form ADV Part 2A Brochure
October 23, 2025
This brochure provides information about the qualifications and business practices of POM Investment
Strategies, LLC, which does business as, Peace of Mind Wealth Management (“POM”). If you have any
questions about the contents of this brochure, please contact us at 919-787-8866. The information in this
brochure has not been approved or verified by the United States Securities and Exchange Commission (“SEC”)
or by any state securities authority. POM is a Registered Investment Advisor. Registration as an Investment
Advisor with the United States Securities and Exchange Commission or any state securities authority does not
imply a certain level of skill or training.
Additional information about POM is available on the SEC’s website at www.adviserinfo.sec.gov. You can
search this site by a unique identifying number, known as an IARD number. The IARD number for POM is CRD
#317067.
I T E M 2 - M A T E R I A L C H A N G E S
MATERIAL CHANGES SINCE THE LAST ANNUAL UPDATE
POM Investment Strategies, LLC was established as a new Registered Investment Advisor in November
2021 with the Securities and Exchange Commission (“SEC”), under the rules and regulations of the US
Investment Advisers Act of 1940, as amended (the "Advisers Act"). POM will provide updates to this
document annually within 120 days of the close of the fiscal year, or more frequently in the event of
material changes.
The following material changes have occurred since our previous annual amendment filing on February 14,
2025:
• The firm has added Morgan Dunn as equity holder of POM.
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Item 5 has been updated to reflect: Billing will begin after the account has funded.
Item 10 has been updated to disclose; the firm has a new affiliated entity under common
ownership. POM Tax Strategies, LLC. POM Tax Strategies, LLC offers tax preparation and
planning services, separate from investment advisory services.
Item 14 has been updated to reflect, the firm no longer utilizes Smart Asset as a lead
generation provider.
ANNUAL UPDATE
The Material Changes section of this brochure will be updated annually or when material changes occur
since the previous release of the Firm Brochure. Each year, we will ensure that you receive a summary of
any material changes to this and subsequent brochures by . We will further provide you with our most
recent brochure at any time at your request, without charge. You may request a brochure by contacting
us at 919-787-8866.
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I T E M 3 - T A B L E O F C O N T E N T S
Item 1 – Cover Page........................................................................................................................................................ 1
Item 2-Material Changes .............................................................................................................................................. 2
Item 3- Table of Contents .............................................................................................................................................. 3
Item 4- Advisory Business ............................................................................................................................................ 4
Item 5- Fees and Compensation ................................................................................................................................... 8
Item 6- Performance-Based Fees and Side-By-Side Management ........................................................................... 11
Item 7 - Types of Clients .............................................................................................................................................. 11
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss .................................................................... 11
Item 9-Disciplinary Information................................................................................................................................... 15
Item 10-Other Financial Industry Activities and Affiliations ..................................................................................... 15
Item 11- Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ....................... 17
Item 12-Brokerage Practices ...................................................................................................................................... 18
Item 13-Review of Accounts ..................................................................................................................................... 21
Item 14-Client Referrals and Other Compensation ........................................................................................... 21
Item 15 -Custody ...................................................................................................................................................... 22
Item 16- Discretion .................................................................................................................................................. 22
Item 17-Voting Client Securities ............................................................................................................................ 23
Item 18- Financial Information ................................................................................................................................ 23
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I T E M 4 - A D V I S O R Y B U S I N E S S
This Disclosure document is being offered to you by POM Investment Strategies, LLC, doing business as, Peace
of Mind Wealth Management (“firm” or “POM”) about the investment advisory services we provide. It discloses
information about our services and the way those services are made available to you, the client.
We are an investment management Firm located in Raleigh, NC. POM was formed in November 2021. Radon
Stancil is the Managing Member, and Murs Tariq and Mrogan Dunn are equity-holding Members of the firm.
Radon Stancil is Chief Compliance Officer of the Firm.
We are committed to helping clients build, manage, and preserve their wealth, and to provide guidance that helps
clients to achieve their stated financial goals. We will offer an initial complimentary meeting upon our discretion;
however, investment advisory services are initiated only after you and POM execute an Investment Management
Agreement.
INVESTMENT MANAGEMENT SERVICES
We manage advisory accounts on a non-discretionary and discretionary basis. Once we determine a client’s
profile, income need, and investment plan, we execute the day-to- day transactions with or without prior consent,
depending on the client’s agreement with our firm. Account supervision is guided by the client’s written profile
and investment plan. We primarily allocate client assets among various mutual funds, exchange-traded funds
(“ETFs”), cash, and individual debt (bonds) and equity securities in accordance with their stated investment
objectives. In some cases, our Firm does utilize pre-built portfolios for clients based on their risk tolerance and
time horizon.
In personal discussions with clients, we determine their objectives, time horizons, risk tolerance and liquidity and
income needs. As appropriate, we also review their prior investment history, as well as family composition and
background. Based on client needs, we develop the client’s personal profile and investment plan. We then create
and manage the client’s investments based on that policy and plan. It is the client’s obligation to notify us
immediately if circumstances have changed with respect to their goals and income needs.
When managing client accounts through our firm’s investment management services, we most often manage a
client’s Account in accordance with one or more investment models developed either internally by our Firm or
developed externally by Model Managers. When client Accounts are managed using models, investment selections
are based on the underlying model and we do not develop customized (or individualized) portfolio holdings.
With our discretionary investment management relationship, our Firm will make changes to the portfolio, as we
deem appropriate, to meet your financial objectives. We trade these portfolios based on the combination of our
market views and your objectives, using our investment philosophy and strategies as described in Item 8 of this
Brochure. We tailor our advisory services to meet the needs of our clients and seek to ensure that your portfolio
is managed in a manner consistent with those needs and objectives. You will have the ability to leave standing
instructions with us to refrain from investing in particular industries or invest in limited amounts of securities.
You are advised and are expected to understand that our past performance is not a guarantee of future results.
Certain market and economic risks exist that adversely affect an account’s performance. This could result in
capital losses in your account.
If a non-discretionary relationship is in place, calls will be placed to the client presenting the recommendation
made including a rebalancing recommendation and only upon your authorization will any action be taken on your
behalf. Our clients should note that being in a discretionary or non-discretionary account does not affect the
management of the accounts. It is the decision of the client on what type account they elect to open with our Firm
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– a discretionary account without prior notification of investment trades or a non- discretionary account as
described above.
We will not enter into an investment adviser relationship with a prospective client whose investment objectives
are considered incompatible with our investment philosophy or strategies or where the prospective client seeks
to impose unduly restrictive investment guidelines. However, Clients have the ability to impose reasonable
restrictions on the management of their accounts, including the ability to instruct the firm not to purchase certain
securities.
We do have limited authority to direct the Custodian to deduct our investment advisory fees from accounts, but
only with the appropriate written authorization from clients.
Clients may engage us to advise on certain investment products that are not maintained at our Firm’s
recommended custodian, such as variable life insurance, annuity contracts, and assets held in employer sponsored
retirement plans. Where appropriate, we provide advice about any type of held away account that is part of a client
portfolio.
You are advised and are expected to understand that our past performance is not a guarantee of future results.
Certain market and economic risks exist that adversely affect an account’s performance. This could result in capital
losses in your account.
USE OF THIRD-PARTY MONEY MANAGERS
If deemed appropriate, our Firm has the ability to utilize third party money mangers. The determination to use a
particular model or models is based on each client’s individual investment goals, objectives and mandates. Our
Firm has entered into an agreement with AE Wealth Management, LLC (“AEWM”), an SEC registered investment
adviser, to provide asset management services that include:
• Third party model money managers
• Portfolio managers
• Strategists
Through your Agreement with our Firm, clients authorize our Firm and AEWM discretion to select third party,
non-affiliated investment managers (“Model Managers”) to design and manage model portfolios.
Our Firm has access to AEWM’s reporting systems, client relationship management systems and workflow
systems to assist clients to establish an advisory account. Due to this arrangement, AEWM will have access to
client information, but AEWM will not serve as an investment advisor to our clients. Peace of Mind Wealth
Management and AEWM are non-affiliated companies. AEWM charges our Firm an annual fee for each account
administered by AEWM. The annual fee is paid from the portion of the management fee retained by us. Clients
receive continuous investment advice based on investment objective, risk profile and time-horizon. While
investment strategies and recommendations are tailored to the individual needs of each client, they consist of an
asset allocation consistent as outlined in Item 8 of this Brochure.
FINANCIAL PLANNING SERVICES
We include financial planning services as part of our investment management engagement. However, if requested,
we offer standalone financial planning services. Through the financial planning process, our team strives to engage
our clients in conversations around the family’s goals, objectives, priorities, vision, and legacy – both for the near
term as well as for future generations. With the unique goals and circumstances of each family in mind, our team
will offer financial planning ideas and strategies to address the client’s holistic financial picture, including estate,
income tax (POM is not a tax services Firm and you should always consult a tax professional), charitable, cash
flow, wealth transfer, and family legacy objectives. Our team partners with our client’s other advisors (CPAs,
Enrolled Agents, Estate Attorneys, Insurance Brokers, etc.) to ensure a coordinated effort of all parties toward the
client’s stated goals. Such services include various reports on specific goals and objectives or general investment
and/or planning recommendations, guidance to outside assets, and periodic updates.
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Our specific services in preparing your plan may include:
PERSONAL: We can review family records, budgeting, personal liability, estate information and
financial goals.
TAX & CASH FLOW: We can analyze the client's income tax and spending and planning for past,
current and future years; then illustrate the impact of various investments on the client's current
income tax and future tax liability. Keep in mind, POM is not a tax services Firm and clients should
consult a tax professional for specific tax questions and advice.
INVESTMENTS: We can analyze investment alternatives and their effect on the client's portfolio.
INSURANCE: We can review existing policies to ensure proper coverage for life, health, disability,
long-term care, liability, home and automobile.
RETIREMENT: We can analyze current strategies and investment plans to help the client achieve his
or her retirement goals.
DEATH & DISABILITY: We can review the client's cash needs at death, income needs of surviving
dependents, estate planning and disability income.
ESTATE: Some personnel that are appropriately licensed can assist the client in assessing and
developing long-term strategies, including as appropriate, living trusts, wills, review estate tax,
powers of attorney, asset protection plans, nursing homes, Medicaid and elder law.
A written evaluation of each client's initial situation is provided to the client. Our financial planning and consulting
services do not involve implementing any transaction on your behalf or the active and ongoing monitoring or
management of your investments or accounts. For standalone plans, Clients have the sole responsibility for
determining whether to implement our financial planning and consulting recommendations. To the extent that
the client would like to implement any of our investment recommendations through POM or retain us to actively
monitor and manage your investments, the client must execute a separate written investment advisory services
agreement with POM.
If requested by the client, a written financial plan is presented to the client within three (3) months of the contract
date, provided that all information needed to prepare the written financial plan has been accurately and promptly
provided by the client.
Estate Planning Services
Our Firm offers Estate Planning guidance as part of our ongoing financial planning services to our clients that
consists of education on estate planning topics and the collection of general information necessary to complete a
new estate plan or review a current estate plan. For clients engaging in financial planning services with our firm,
there is no separate fee for estate planning guidance. Our Firm uses the services of a third-party digital estate
planning service for clients who need estate planning review, document creation or updates. This third party
provider is not a law firm.
Tax Planning Services
Our Firm has partnered with CPA firms to provide tax planning advice and tax return filing as part of our financial
planning services to our clients who have $1,000,000 or more in assets under management with our firm. For
clients engaging in financial planning services with our firm, there is no separate fee for tax planning and filing of
individual tax returns. Clients can directly engage the services of the CPA firm or another CPA firm for tax planning
and filing.
Participant Account Management (Discretionary)
We use a third-party platform to facilitate management of held away assets such as defined contribution plan
participant accounts, with discretion. The platform allows us to avoid being considered to have custody of Client
funds since we do not have direct access to Client log-in credentials to affect trades. We are not affiliated with the
platform in any way and receive no compensation from them for using their platform. A link will be provided to
the Client allowing them to connect an account(s) to the platform. Once Client account(s) is connected to the
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platform, Adviser will review the current account allocations. When deemed necessary, Adviser will rebalance the
account considering client investment goals and risk tolerance, and any change in allocations will consider current
economic and market trends. The goal is to improve account performance over time, minimize loss during difficult
markets, and manage internal fees that harm account performance. Client account(s) will be reviewed at least
quarterly and allocation changes will be made as deemed necessary.
DISCLOSURE REGARDING ROLLOVER RECOMMENDATIONS
When a client or prospect leaves an employer, they typically have five options regarding their existing retirement
plan: (i) leave the money in the former employer’s plan, if permitted; (ii) roll over the assets to the new employer’s
plan, if one is available and rollovers are permitted; (iii) rollover to a brokerage (self-directed) Individual Retirement
Account (“IRA”); (iv) roll over the assets to an advisory IRA; or (v) cash out the account value (which could,
depending upon the client’s age, result in adverse tax consequences). Clients contemplating rolling over
retirement funds to an IRA for us to manage are encouraged to first speak with their CPA or tax attorney.
There is an inherent financial incentive for your IAR to recommend that you roll over your assets into one or more
accounts, because the enrollment will generate compensation based on the increase in your IAR’s total assets
under management. We address these financial compensation conflicts by including the disclosure of the conflicts
in this brochure and by requiring your IAR to recommend investment advisory programs, investment securities,
and services that are in the best interest of each client based upon the client’s investment objectives, risk
tolerance, financial situation, and cost. As fiduciaries of the Investment Advisers Act of 1940, we have to act in
your best interest and not put our interest ahead of yours. At the same time, the way POM makes money creates
some conflicts with your interests. Clients are under no obligation, contractually or otherwise, to complete the
rollover. Furthermore, if the client does complete the rollover, the client is under no obligation to have the assets
in an account managed by us.
WRAP FEE PROGRAM
POM does not offer a Wrap Fee Program, a wrap fee program (i.e., an arrangement where brokerage commissions
and transaction costs are absorbed by the Firm).
Periods of Inactivity
POM has a fiduciary duty to provide services consistent with the client’s best interest. As part of its investment
advisory services, POM will review client portfolios on an ongoing basis to determine if any changes are necessary
based upon various factors, including, but not limited to, investment performance, fund manager tenure, style
drift, and/or a change in the client’s investment objective. Based upon these factors, there may be extended
periods of time when POM determines that changes to a client’s portfolio are neither necessary nor prudent. Of
course, as indicated below, there can be no assurance that investment decisions made by POM will be profitable
or equal any specific performance level(s). Clients nonetheless remain subject to the fees described in Item 5 below
during periods of account inactivity.
ASSETS
As of December 31, 2024, POM has $202,978,610 of discretionary assets under management and $11,112,913 of
non-discretionary assets under management.
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I T E M 5 - F E E S A N D C O M P E N S A T I O N
INVESTMENT MANAGEMENT SERVICES
POM charges a fee as compensation for providing Investment Management services. These services include
advisory and consulting services, trade entry, investment supervision, and other account-maintenance activities.
Your custodian will charge transaction costs, custodial fees, redemption fees, retirement plan and administrative
fees or commissions. See Additional Fees and Expenses below for additional details.
Fees are billed monthly in arrears based on the average daily balance of each month. Billing will begin after the
account has funded.
POM’s annual fees are based upon a percentage of assets under management not to exceed 2.00%. If services
commenced in the middle of the billing period, then the prorated fee for that billing period and any fees due to the
Firm will be deducted from the Client’s account prior to termination. Clients whose assets under management do
not reach our portfolio minimum of $800,000 will pay a fixed fee of $12,000 a year until which time they meet the
minimum portfolio requirement.
Although POM has established a maximum annual fee as stated above, we retain the discretion to negotiate
alternative fees on a client-by-client basis. Client facts, circumstances and needs are considered in determining
the fee schedule. These factors include the complexity of the client, assets to be placed under management,
anticipated future additional assets, related accounts, portfolio style, account composition, reports, among others.
The specific annual fee schedule is identified in the contract between the adviser and the client. Fees are assessed
on all assets under management, including securities, cash and money market balances. Our employees and their
family-related accounts are charged a reduced fee for our services.
At our discretion, we may aggregate asset amounts in accounts from your same household together to determine
the advisory fee for all your accounts. We may do this, for example, where we also service accounts on behalf of
your minor children, individual and joint accounts for a spouse, and/or other types of related accounts. This
consolidation practice is designed to allow the client the benefit of an increased asset total, which could potentially
cause your account(s) to be assessed a lower advisory fee based on the asset levels under management with POM.
Either POM or the client may terminate the management agreement immediately upon written notice to the other
party. The management fee will be pro-rated to the date of termination. Upon termination, the client is
responsible for monitoring the securities in your account, and we will have no further obligation to act or advise
with respect to those assets.
USE OF MODEL MANAGERS AND PLATFORM PROVIDER -AE WEALTH MANAGEMENT, LLC (AEWM)
Through an administrative platform arrangement, we have contracted with AEWM to utilize its technology
platforms to support data reconciliation, performance reporting, fee calculation and billing, client database
maintenance, quarterly performance evaluations, payable reports, and other functions related to the
administrative tasks of managing client accounts. Due to this arrangement, AEWM will have access to client
information. POM and AEWM are non-affiliated companies. AEWM receives a portion of our advisory fee for each
account. AEWM will not serve as the discretionary investment advisor to our clients. Please note that the fee
charged to the client will not increase due to the annual fee POM pays to AEWM, the fee is paid from the portion
of the management fee retained by our Firm.
For accounts where AEWM is engaged as a platform provider, clients’ fees will be calculated and deducted from your
account by AEWM with our portion of the overall fee paid directly by AEWM to our firm. Fees are billed monthly
in arrears based on the average daily balance by the 5th business day of each month. Billing will begin after the
account has funded.
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Under our fee billing described above, only one rate is charged against all of the client’s assets under management
in this program. AEWM retains a portion of the advisory fee charged. For some “Model Managers”, their fee is
included in the portion retained directly by AEWM and others receive a fee separate in addition to the fee retained
by AEWM. Our Firm does not adjust the overall Program fee depending on selected Model Managers. The fee
charged to your Account will be the same regardless of selected Model Managers.
The client will provide written authorization permitting the fees to be paid directly from the account held by the
qualified custodian through AEWM. The qualified custodian agrees to deliver an account statement at least
quarterly directly to client indicating all the amounts deducted from the account including our advisory fees. Refer
to Item 15 for details. Clients are encouraged to review your account statements for accuracy.
FINANCIAL PLANNING FEES
Financial Planning services are included in the investment management fee described above. However, if
requested, we offer standalone financial planning services. On occasion, our Firm is asked to provide financial
planning services for a separate fee if a client chooses not to select our Firm for its investment management
services described above. In this circumstance, we will negotiate the planning fees with you. Fees may vary based
on the extent and complexity of your individual or family circumstances and the amount of your assets under our
management. Our fee will be agreed in advance of services being performed. The fee will be determined based on
factors including the complexity of your financial situation, agreed upon deliverables, and whether or not you
intend to implement any recommendations through POM. Financial Planning fees are fixed fees only and range
from $1,000 to $5,000. The specific fixed fee for your financial plan is specified in your planning agreement with
POM.
Fees for tax planning and preparation are part of our financial planning services to our clients who have $1,000,000
or more in assets under management with our firm. For clients engaging in financial planning services with our
firm, there is no separate fee for tax planning and filing of individual tax returns. Clients can directly engage the
services of the CPA firm or another CPA firm for tax planning and filing. These accounting services do not include
the authority to sign checks or otherwise disburse funds on behalf of any of advisory clients.
Financial Planning fees can be paid via check to POM or can be invoiced and processed through a third-party
nonaffiliated service, AdvicePay. With AdvicePay, Clients will be asked to set up their bank account or credit card
at AdvicePay to enable credit card or ACH payments. While AdvicePay allows firms like POM to receive payments
directly from the client’s credit card or bank account, it does not give POM access to the bank account itself, nor
to any of the client’s credit card or bank account information. POM is not able to initiate any additional payments
via AdvicePay as agreed upon and outlined in the Agreement.
If you choose to terminate the financial planning agreement by providing us with written notice. Upon termination,
fees will be prorated to the date of termination and any earned portion of the fee will be billed to you based on the
hours that our Firm has spent on creating your financial plan prior to termination. The hourly rate used for this
purpose is $350/hour. The hourly rate would be stated in your executed Financial Planning Agreement.
We will not require prepayment of more than $1,200 in fees per client, six (6) or more months in advance of
providing any services.
In no case are our fees based on, or related to, the performance of your funds or investments.
OTHER ADDITIONAL FEES
Advisory Fees in General: Clients should note that similar advisory services may (or may not) be available from
other registered (or unregistered) investment advisers for similar or lower fees.
Mutual Fund Fees: Mutual funds often offer multiple share classes with differing internal fee and expense
structures. POM endeavors to identify and utilize the share class with the lowest internal fee and expense
structure for each mutual fund. However, instances occur in which the lowest cost share class is not used. These
instances include but are not limited to: Instances in which a certain custodian has a share class available that has
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a lower internal fee and expense structure than is available for the same mutual fund at other custodians. In such
instances, POM will select the lowest cost share class available at the custodian that holds your account even
though a lower cost share class is available at another custodian. Instances in which the custodian that holds your
account offers others a share class with a lower internal fee and expense structure than what is available to POM
at the same custodian. In such instances, POM will select the lowest cost share class that the custodian makes
available. This situation sometimes occurs because the custodian places conditions on the availability of the lower
cost share class that POM has determined are not appropriate to accept due to additional costs imposed by said
conditions. Instances in which a share class with a lower internal fee and expense structure becomes available
after the share class you hold was purchased. POM periodically monitors this circumstance. However, a share class
with a lower internal fee may become available between the time of your purchase and POM’s next review.
Instances in which a share class with a lower internal fee and expense structure than the share class you currently
hold is available at your custodian, but where POM is prevented by either the custodian or the fund sponsor from
converting to the lower cost share class. Additionally, POM does not convert to a share class with a lower internal
fee and expense structure if the conversion will cause a taxable event or other expense/cost to you that negates
the advantage of the lower cost share class. Instances in which a Strategist selects a share class for inclusion in a
model that is not the lowest cost share class available. Whenever possible, POM works with Strategists to ensure
they are selecting the lowest cost share class available for inclusion in their model portfolios. However, certain
Strategists make their investment selections without any input from POM. In such cases, POM implements the
models as directed by the Strategist and does not screen for the lowest mutual fund share class available. Instances
in which you are a TPRIA Program Client or a Co-Adviser Program Client. In such circumstances, POM implements
the mutual fund selection instructions provided by your TPRIA or Co-Adviser Program Adviser and does not
screen for the lowest mutual fund share class available. Instances in which you make your own investment
selections in a Client-Directed Account. In such circumstances, POM does not screen for the lowest mutual fund
share class available.
Regulatory Fees To facilitate the execution of trades, regulatory Trading Activity Fees (TAF) are added to
applicable sales transactions. The Securities and Exchange Commission (SEC) regulatory fee is assessed on client
accounts for sell transactions, and a FINRA fee is assessed on client accounts for sell transactions, for certain
covered securities. This fee is not charged by our Firm but is accessed and collected by the custodian. The
Custodian that our Firm uses, is a FINRA member firm. These fees recover the costs incurred by the SEC and
FINRA, for supervising and regulating the securities markets and securities professionals. The fee rates vary
depending on the type of transaction and the size of that transaction. For more information on the SEC and FINRA
fees, please visit their websites:
www.sec.gov/fast-answers/answerssec31htm.html
www.finra.org/industry/trading-activity-fee
NON-TRANSACTION FEE (NTF) MUTUAL FUNDS
When selecting investments for our clients’ portfolios we might choose mutual funds on your account custodian’s
Non-Transaction Fee (NTF) list. This means that your account custodian will not charge a transaction fee or
commission associated with the purchase or sale of the mutual fund. The mutual fund companies that choose to
participate in your custodian’s NTF fund program pay a fee to be included in the NTF program. The fee that a
mutual fund company pays to participate in the program is ultimately borne by the owners of the mutual fund
including clients of our Firm . When we decide whether to choose a fund from your custodian’s NTF list or not, we
consider our expected holding period of the fund, the position size and the expense ratio of the fund versus
alternative funds. Depending on our analysis and future events, NTF funds might not always be in your best
interest.
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I T E M 6 - P E R F O R M A N C E - B A S E D F E E S A N D S I D E -
B Y - S I D E M A N A G E M E N T
Our Firm does not engage in performance-based fees. No supervised person is compensated by performance-
based fees. Performance-based fees may create an incentive for the advisor to recommend an investment that
may carry a higher degree of risk.
I T E M 7 - T Y P E S O F C L I E N T S
POM works with the following types of clients: individuals, high net-worth individuals, corporations, foundations,
trusts, and charitable organizations.
We impose a minimum household value of $800,000 to initiate our firm’s advisory and asset management services,
however, this minimum requirement is negotiable.
I T E M 8 - M E T H O D S O F A N A L Y S I S , I N V E S T M E N T
S T R A T E G I E S A N D R I S K O F L O S S
POM takes a macro-environmental approach to tactical asset allocation with sector rotation and uses a relative
growth/value framework in determining sub-asset classes. This top-down method allows POM to assess the
investing landscape and provide recommendations as to when and where it may be advantageous to modify
exposures within the asset classes, market segments, and sectors.
GROWTH STRATEGIES: POM’s growth strategies consist of investments spanning a broad range of asset classes
that are selected for their long-term and short-term risk/return characteristics as well as their correlation to the
overall markets and appropriateness for each client’s portfolio. The resulting blended allocation is used as the
foundation for the client's growth portfolio. Portfolio rebalancing is discretionary and will be based on individual
portfolio considerations. There is no guarantee as to the number of times a portfolio is rebalanced each year. Other
asset classes and opportunistic investments are added to the growth portfolio to create a customized allocation
that is appropriate for client’s investment objectives, time horizon, and risk tolerance. Examples of investments
which may be included as part of POM’s growth strategies include individual equities and exchange traded funds
(ETFs).
FIXED INCOME STRATEGIES: Fixed income investments such as bonds, structured notes, and certificates of
deposit are intended to provide diversification, generate income, and to preserve and protect assets. Generally,
the stabilizing influence of fixed income comes at the cost of lower returns relative to growth investments. POM’s
fixed income portfolios generally consist of high quality domestically issued bonds, both taxable and tax-free.
Examples of investments which may be included as part of POM’s fixed income strategies include individual
government, municipal, and corporate bonds, structured notes, certificates of deposits, exchange traded funds
(ETFs), and money markets.
METHODS OF ANALYSIS
While there may be some similarities in the portfolios created by our Firm, we understand that every client has
their own unique planning needs. We have the ability and flexibility to create portfolios to help our client achieve
their goals. We may utilize the following forms of analysis:
Fundamental Analysis: We attempt to measure the intrinsic value of a security by looking at economic
and financial factors (including the overall economy, industry conditions, and the financial condition and
management of the company itself) to determine if the company is underpriced (indicating it may be a
good time to buy) or overpriced (indicating it may be time to sell). Fundamental analysis does not attempt
to anticipate market movements. This presents a potential risk, as the price of a security can move up or
down along with the overall market regardless of the economic and financial factors considered in
evaluating the stock.
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Quantitative Analysis: We use mathematical ratios and other performance appraisal methods in an
attempt to obtain more accurate measurements of a model manager’s investment acumen, idea
generation, consistency of purpose and overall ability to outperform their stated benchmark throughout a
full market cycle. Additionally, we perform periodic measurements to assess the authenticity of returns. A
risk in using quantitative analysis is that the models used may be based on assumptions that prove to be
incorrect.
Technical Analysis: We use this method of evaluating securities by analyzing statistics generated by
market activity, such as past prices and volume. Technical analysts do not attempt to measure a security's
intrinsic value, but instead use charts and other tools to identify patterns that can suggest future activity.
Technical analysts believe that the historical performance of stocks and markets are indications of future
performance. Technical analysis is even more subjective than fundamental analysis in that it relies on
proper interpretation of a given security's price and trading volume data. A decision might be made based
on a historical move in a certain direction that was accompanied by heavy volume; however, that heavy
volume may only be heavy relative to past volume for the security in question, but not compared to the
future trading volume. Therefore, there is the risk of a trading decision being made incorrectly, since future
trading volume is unknown. Technical analysis is also done through observation of various market
sentiment readings, many of which are quantitative. Market sentiment gauges the relative degree of
bullishness and bearishness in a given security, and a contrarian investor utilizes such sentiment
advantageously. When most traders are bullish, then there are very few traders left in a position to buy the
security in question, so it becomes advantageous to sell it ahead of the crowd. When most traders are
bearish, then there are very few traders left in a position to sell the security in question, so it becomes
advantageous to buy it ahead of the crowd. The risk in utilization of such sentiment technical measures is
that a very bullish reading can always become more bullish, resulting in lost opportunity if the money
manager chooses to act upon the bullish signal by selling out of a position. The reverse is also true in that
a bearish reading of sentiment can always become more bearish, which may result in a premature purchase
of a security.
Asset Allocation: Rather than focusing primarily on securities selection, we attempt to identify an
appropriate ratio of securities, fixed income, and cash suitable to the client’s investment goals and risk
tolerance. A risk of asset allocation is that the client may not participate in sharp increases in a particular
security, industry or market sector. Another risk is that the ratio of securities, fixed income, and cash will
change over time due to stock and market movements and, if not corrected, will no longer be appropriate
for the client’s goals.
RISK OF LOSS
A client’s investment portfolio is affected by general economic and market conditions, such as interest rates,
availability of credit, inflation rates, economic conditions, changes in laws and national and international political
circumstances.
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value. Clients
should be prepared to bear the potential risk of loss. POM will assist Clients in determining an appropriate strategy
based on their tolerance for risk.
Each Client engagement will entail a review of the Client’s investment goals, financial situation, time horizon,
tolerance for risk and other factors to develop an appropriate strategy for managing a Client’s account. Client
participation in this process, including full and accurate disclosure of requested information, is essential for the
analysis of a Client’s account(s). POM shall rely on the financial and other information provided by the Client or
their designees without the duty or obligation to validate the accuracy and completeness of the provided
information. It is the responsibility of the Client to inform POM of any changes in financial condition, goals or
other factors that may affect this analysis.
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Our methods rely on the assumption that the underlying companies within our security allocations are accurately
reviewed by the rating agencies and other publicly available sources of information about these securities, are
providing accurate and unbiased data. While we are alert to indications that data may be incorrect, there is always
a risk that our analysis may be compromised by inaccurate or misleading information.
Investors should be aware that accounts are subject to the following risks:
MARKET RISK - Even a long-term investment approach cannot guarantee a profit. Economic, political, and issuer-
specific events will cause the value of securities to rise or fall. Because the value of investment portfolios will
fluctuate, there is the risk that you will lose money and your investment may be worth more or less upon
liquidation.
FOREIGN SECURITIES AND CURRENCY RISK - Investments in international and emerging-market securities include
exposure to risks such as currency fluctuations, foreign taxes and regulations, and the potential for illiquid markets
and political instability.
CAPITALIZATION RISK - Small-cap and mid-cap companies may be hindered as a result of limited resources or less
diverse products or services Their stocks have historically been more volatile than the stocks of larger, more
established companies.
INTEREST RATE RISK - In a rising rate environment, the value of fixed-income securities generally declines, and the
value of equity securities may be adversely affected.
CREDIT RISK - Credit risk is the risk that the issuer of a security may be unable to make interest payments and/or
repay principal when due. A downgrade to an issuer’s credit rating or a perceived change in an issuer’s financial
strength may affect a security’s value and thus, impact the fund’s performance.
LIQUIDITY RISK: Liquidity risk is the risk that there may be limited buyers for a security when an investor wants to
sell. Typically, this results in a discounted sale price in order to attract a buyer.
DEFAULT RISK - A default occurs when an issuer fails to make payment on a principal or interest payment.
EVENT RISK - Event risk is difficult to predict because it may involve natural disasters such as earthquakes or
hurricanes, as well as changes in circumstance from regulators or political bodies.
POLITICAL RISK - Political risk is the risk associated with the laws of the country, or to events that may occur there.
Particular political events such as a government’s change in policy could restrict the flow of capital.
DURATION RISK - Duration is a way to measure a bond's price sensitivity to changes in interest rates. The duration
of a bond is determined by its maturity date, coupon rate, and call feature. Duration is a method to compare how
different bonds will react to interest rate changes. If a bond has a duration of five (5) years it means that the value
of that security will decline by approximately five percent (5%) for every one percent (1%) increase in interest
rates.
REINVESTMENT RISK: Reinvestment risk is the risk that future interest and principal payments may be reinvested
at lower yields due to declining interest rates.
TAX RISK: For municipal bonds, depending on the client’s state of residence, the interest earned on certain bonds
may not be tax-exempt at the state level. Also, changes in federal tax policy may impact the tax treatment of
interest and capital gains of an investment.
REGULATORY RISK: Market participants are subject to rules and regulations imposed by one or more regulators.
Changes to these rules and regulations could have an adverse effect on the value of an investment.
CONCENTRATION RISK: The risk of amplified losses that may occur from having a large portion of your holdings in
a particular investment, asset class or market segment relative to your overall portfolio.
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SECURITIES LENDING RISK - Securities lending involves the risk that the fund loses money because the borrower
fails to return the securities in a timely manner or at all. The fund could also lose money if the value of the collateral
provided for loaned securities, or the value of the investments made with the cash collateral, falls. These events
could also trigger adverse tax consequences for the fund.
EXCHANGE-TRADED FUNDS - ETFs face market-trading risks, including the potential lack of an active market for
shares, losses from trading in the secondary markets, and disruption in the creation/redemption process of the
ETF. Any of these factors may lead to the fund’s shares trading at either a premium or a discount to its “net asset
value.”
CYBERSECURITY RISK - In addition to the Material Investment Risks listed above, investing involves various
operational and “cybersecurity” risks. These risks include both intentional and unintentional events at our Firm or
one of its third-party counterparties or service providers, that may result in a loss or corruption of data, result in
the unauthorized release or other misuse of confidential information, and generally compromise our firm’s ability
to conduct its business. A cybersecurity breach may also result in a third-party obtaining unauthorized access to
our clients’ information, including social security numbers, home addresses, account numbers, account balances,
and account holdings. Our Firm has established business continuity plans and risk management systems designed
to reduce the risks associated with cybersecurity breaches. However, there are inherent limitations in these plans
and systems, including that certain risks may not have been identified, in large part because different or unknown
threats may emerge in the future. As such, there is no guarantee that such efforts will succeed, especially because
our Firm does not directly control the cybersecurity systems of our third-party service providers. There is also a
risk that cybersecurity breaches may not be detected.
COMMODITIES RISK - Exposure to commodities in Adviser Clients accounts is in non-physical form, such as ETFs
or mutual funds, there are risks associated with the movement in gold prices and the ability of the fund or trust
manager to respond or deal with those price movements. There also may be initial charges as well as annual
management fees associated with the fund or trust.
EXCHANGE-TRADED FUND (“ETF”) AND MUTUAL FUND RISK - Investments in ETFs and mutual funds have unique
characteristics, including, but not limited to, the ETF or mutual fund’s expense structure. Investors of ETFs and
mutual funds held within POM client accounts bear both their POM portfolio’s advisory expenses and, indirectly,
the ETF’s or mutual fund’s expenses. Because the expenses and costs of an underlying ETF or mutual fund are
shared by its investors, redemptions by other investors in the ETF or mutual fund could result in decreased
economies of scale and increased operating expenses for such ETF or mutual fund. Additionally, the ETF or mutual
fund may not achieve its investment objective. Actively managed ETFs or mutual funds may experience significant
drift from their stated benchmark.
STRUCTURED NOTES - Structured products are designed to facilitate highly customized risk- return objectives.
While structured products come in many different forms, they typically consist of a debt security that is structured
to make interest and principal payments based upon various assets, rates, or formulas. Many structured products
include an embedded derivative component. Structured products may be structured in the form of a security, in
which case these products may receive benefits provided under federal securities law, or they may be cast as
derivatives, in which case they are offered in the over-the-counter market and are subject to no regulation.
Investment in structured products includes significant risks, including valuation, liquidity, price, credit, and market
risks. One common risk associated with structured products is a relative lack of liquidity due to the highly
customized nature of the investment. Moreover, the full extent of returns from the complex performance features
is often not realized until maturity. As such, structured products tend to be more of a buy-and-hold investment
decision rather than a means of getting in and out of a position with speed and efficiency. Another risk with
structured products is the credit quality of the issuer. Although the cash flows are derived from other sources, the
products themselves are legally considered to be the issuing financial institution’s liabilities. The vast majority of
structured products are from high-investment- grade issuers only. Also, there is a lack of pricing transparency.
There is no uniform standard for pricing, making it harder to compare the net-of-pricing attractiveness of
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alternative structured product offerings than it is, for instance, to compare the net expense ratios of different
mutual funds or commissions among broker-dealers.
ALTERNATIVE INVESTMENTS: Our firm’s use of alternative assets would be through registered funds only, for
example ETFs and/or ’40 Act Funds offered through the recommended Custodian platform. Alternative assets
may include a broad range of underlying assets including, but not limited to, hedge funds, private equity, venture
capital, and registered, publicly traded securities. Alternative investments are speculative, not suitable for all
clients and intended for only experienced and sophisticated investors who are willing to bear the high risk of the
investment, which can include: loss of all or a substantial portion of the investment due to leveraging, short-selling,
or other speculative investment practices; lack of liquidity in that there may be no secondary market for the fund
and none expected to develop; volatility of returns; potential for restrictions on transferring interest in the fund;
potential lack of diversification and resulting higher risk due to concentration of trading authority with a single
advisor; absence of information regarding valuations and pricing; potential for delays in tax reporting; less
regulation and typically higher fees than other investment options such as mutual funds. The SEC requires
investors be accredited to invest in these more speculative alternative investments. Investing in a fund that
concentrates its investments in a few holdings may involve heightened risk and result in greater price volatility.
Artificial Intelligence and Machine Learning
Certain service providers utilized by the Firm to service client accounts have artificial intelligence components,
such as our client relationship management system that utilizes artificial intelligence to summarize client meeting
notes. The use of artificial intelligence and machine learning includes increased risk of data inaccuracies and
security vulnerabilities. Due to the rapid advancement of machine learning technologies, future risks related to
artificial intelligence are unpredictable. As a measure to mitigate these risks to our clients, our Firm performs
periodic due diligence of our service providers for assurance that the service providers have appropriate controls
in place to protect our clients’ information and to limit data inaccuracies when artificial intelligence is used by the
service provider.
I T E M 9 - D I S C I P L I N A R Y I N F O R M A T I O N
We are required to disclose any legal or disciplinary events that are material to a client's or prospective client's
evaluation of our advisory business or the integrity of our management. Our Firm and our management personnel
have no material reportable disciplinary events to disclose. You may visit advisorinfo.sec.gov to review each
investment advisors individual disclosures or POMs disclosures.
I T E M 1 0 - O T H E R F I N A N C I A L I N D U S T R Y A C T I V I T I E S
A N D A F F I L I A T I O N S
Our management personnel and investment advisor representatives may engage in outside business activities. As
such, these individuals can receive separate, yet customary commission compensation resulting from
implementing product transactions on behalf of investment advisory Clients. Clients are not under any obligation
to engage these individuals when considering the implementation of these outside recommendations. The
implementation of any or all recommendations is solely at the discretion of the Client.
POM does not have an application pending to register, as a futures commission merchant, commodity pool
operator, a commodity trading adviser, or an associated person of the foregoing entities. Neither our Firm nor any
of its management persons are registered or have an application pending to register as a broker-dealer.
Insurance
Annuity Recommendations
Most POM investment advisor representatives (IARs) also provide insurance or annuities to their clients when
appropriate. Insurance, including fixed index annuities, are not offered through POM but are sold by insurance
licensed agents using various insurance companies. The issuing insurance companies are not affiliated with POM.
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However, sometimes the fixed insurance product could be used as a replacement or alternative to the POM fixed
income portion of a portfolio. However, annuity products present their own differences from traditional fixed
income securities, such as bonds, including, but not limited to liquidity, tax implications, and underlying fees.
Unlike bonds, there is no secondary market for annuity products. Annuities also may be subject to caps,
restrictions, fees and surrender charges as described in the annuity contract. Any annuity guarantees are backed
by the financial strength and claims paying ability of issuer. POM does not charge management fees on
commission based fixed index annuities. However, if the IAR/insurance agent implements an insurance
transaction, the agent will receive a sales commission from the recommendation of an insurance product, like a
fixed index annuity. This creates a conflict of interest since the IAR/insurance agent is incentivized and earns
insurance commission(s) for implementing insurance product recommendations. This conflict is mitigated by the
IAR/insurance agent always acting in the best interest of the client and providing full and frank disclosure to the
client when such a conflict exists. If a POM IAR is licensed as an insurance agent and makes a recommendation
for transacting in a fixed annuity and/or life insurance product, this gives rise to conflicts of interest due to the
fact that such POM IAR is receiving remuneration in the form of commission and in some cases, other
compensation (such as a percentage of an organizations’ profits for selling fixed annuities and/or life insurance)
which incentives such IAR to sell that product. POM IARs mitigate this conflict by making recommendations that
are in the client’s best interest and are suitable for them based on their investment objectives and needs outlined
in the client’s investment policy statement.
Tax Services
The Firm has an affiliated tax services entity under common ownership, POM Tax Strategies, LLC. Radon Stancil
is managing member of POM Tax Strategies, LLC. The Firm and its personnel may recommend tax services to
investment advisory clients. POM Tax Strategies, LLC. charges separate fees from investment advisory fees. The
Firm and its personnel have an incentive to recommend tax services and this incentive creates a conflict of interest
between your interests and the Firm. Clients should note that they have the right to decide whether or not to
engage the services of our personnel. Further, clients should note they have the right to decide whether to act on
the recommendations and the right to choose any professional to execute the advice for any tax services through
our personnel or any licensed tax agent not affiliated with our Firm. We recognize the fiduciary responsibility to
place your interests first and have established policies in this regard to avoid any conflicts of interest.
Third Party Marketing Organization (IMO) – Advisors Excel
The Firm will utilize the services of Advisors Excel, a third-party insurance marketing organization ("IMO") to
select appropriate products. Advisors Excel is an affiliate of AE Wealth Management and our decision to work
with AE Wealth Management is significantly based on our IMO relationship with Advisors Excel. IMO’s offers
special incentive compensation to meet certain overall sales goals by placing annuities and/or other insurance
products through the IMO. The receipt of commissions and additional incentive compensation itself creates a
conflict of interest. Clients are not required to purchase any insurance products through us in our separate capacity
as insurance agents. The purpose of the IMO is to assist us in finding the insurance company that best fits the
client’s situation.
Advisors Excel and Advisors Excel Wealth Management provides marketing assistance and business development
tools to acquire new clients, technology with the goal of improving the client experience and our firm’s efficiency,
back office and operations support to assist in the processing of our insurance (through Advisors Excel) and
investment services (Advisors Excel Wealth Management) for clients, business succession planning, business
conferences and incentive trips for our firm. Although some of these services can benefit a client, other services
obtained by us from Advisors Excel such as marketing assistance, business development and incentive trips will
not benefit an existing client. The Firm can also receive bonus payments from an insurance company for selling a
targeted number of annuities during a specified period of time which creates a conflict of interest. Our Firm has
taken steps to manage these conflicts of interest by requiring that each investment adviser representative:
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- only recommend insurance and annuities when in the best interest of the client and without regard to
the financial interest of our Firm and its investment adviser representative.
- not recommend insurance and/or annuities which result in its investment adviser representative
and/or our Firm receiving unreasonable compensation related to the recommendation; and,
- disclose material conflicts of interest related to insurance or annuity recommendations.
OTHER AFFILIATIONS
Radon Stancil, Managing Member of POM, is the author of the following books, podcasts and YouTube: Secure
Your Retirement, Get Off the Retirement Rollercoaster and Take Control of Your Retirement Plan. Mr. Stancil
receives compensation from the promotion of his aforementioned activities. All marketing is reviewed and
maintained by Peace of Mind, and its compliance department. The compensation does not represent a substantial
source of revenue.
Estate Planning
Our firm uses the services of a third-party digital estate planning service for clients who need estate planning
review, document creation or updates.
DISCLOSURE OF CONFLICTS OF INTEREST
Clients should be aware that the ability to receive additional compensation by our Firm and its management
persons or employees creates inherent conflicts of interest in the objectivity of the Firm and these individuals
when making advisory recommendations. Our Firm endeavors at all times to put the interest of its clients first as
part of our fiduciary duty as a registered investment adviser; we take the following steps, among others to address
this conflict:
• we disclose to clients the existence of all material conflicts of interest, including the potential for the Firm,
investment advisors, and our employees to earn compensation from advisory clients in addition to the
Firm's advisory fees.
• we disclose to clients that they have the right to decide to purchase recommended investment products
from our employees.
• we collect, maintain and document accurate, complete and relevant client background information,
•
including the client’s financial goals, objectives, and liquidity needs.
the Firm conducts regular reviews of each client advisory account to verify that all recommendations made
to a client are in the best interest of the client’s needs and circumstances.
• we require that our investment advisors and employees seek prior approval of any outside employment
activity so that we may ensure that any conflicts of interests in such activities are properly addressed.
• we periodically review these outside employment activities of the investment advisor to verify that any
conflicts of interest continue to be properly disclosed by the investment advisor ; and
• we educate our investment advisors regarding the responsibilities of a fiduciary, including the need for
having a reasonable and independent basis for the investment advice provided to clients.
I T E M 1 1 - C O D E O F E T H I C S , P A R T I C I P A T I O N O R
I N T E R E S T I N C L I E N T T R A N S A C T I O N S A N D
P E R S O N A L T R A D I N G
POM has adopted a Code of Ethics which sets forth high ethical standards of business conduct that we
require of our investment advisors and employees, including compliance with applicable federal securities
laws. POM and its investment advisors owe a duty of loyalty, fairness and good faith towards our clients, and
have an obligation to adhere not only to the specific provisions of the Code of Ethics but to the general
principles that guide the Code. Our Code of Ethics includes policies and procedures for the reporting and review
of personal securities transactions reports by our firm’s investment advisors and employees. In addition, our Code
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of Ethics also requires the prior approval of any acquisition of securities in a limited offering (e.g., private
placement) or an initial public offering. Our code also provides for oversight, enforcement and recordkeeping
provisions.
POM’s Code of Ethics further includes the Firm 's policy prohibiting the use of material non-public
information. While we do not believe that we have any particular access to non-public information, all
investment advisors are reminded that such information may not be used in a personal or professional
capacity. POM and its investment advisors are prohibited from engaging in principal transactions and agency
cross transactions.
Our Code of Ethics is designed to assure that the personal securities transactions, activities and interests of our
investment advisors will not interfere with (i) making decisions in the best interest of advisory clients and (ii)
implementing such decisions while, at the same time, allowing investment advisors to invest for their own
accounts. Our Firm and/or investment advisors or employees may buy or sell for their personal accounts
securities that are identical to or different from those recommended to our clients. In addition, any related
person(s) may have an interest or position in a certain security(ies) which may also be recommended to a
client. It is the expressed policy of our Firm that no investment advisor may purchase or sell any security
prior to a transaction(s) being implemented for an advisory account, thereby preventing such investment
advisor(s) from benefiting from transactions placed on behalf of advisory accounts.
A copy of our Code of Ethics is available to our advisory clients and prospective clients. Clients may request a
copy by calling us at 919-787-8866.
I T E M 1 2 - B R O K E R A G E P R A C T I C E S
THE CUSTODIAN AND BROKERS WE USE
Clients must maintain assets in an account at a “qualified custodian,” generally a broker-dealer or bank. We
recommend that our clients use Charles Schwab & Co., Inc. (“Schwab” or “Custodian”), which is a Member
FINRA/SIPC, a registered broker-dealer, as the qualified custodian. We are independently owned and operated,
and unaffiliated with Schwab. Custodian will hold client assets in a brokerage account and buy and sell securities
when we instruct them to.
While we recommend that clients use our recommended Custodian, clients must decide whether to do so and
open accounts with Custodian by entering into account agreements directly with Schwab. The accounts will
always be held in the name of the client and never in our firm’s name. Even though clients maintain accounts at
Schwab, we can still use other brokers to execute trades for client accounts (see Client Brokerage and Custody
Costs, below).
HOW WE SELECT BROKERS/CUSTODIANS
We seek to recommend a custodian/broker who will hold client assets and execute transactions on terms that are,
overall, most advantageous when compared to other available providers and their services. We consider a wide
range of factors, including:
1.
2.
3.
4.
5.
6.
7.
8.
Combination of transaction execution services and asset custody services (generally without a separate
fee for custody)
Capability to buy and sell securities for client accounts
Capability to facilitate transfers and payments to and from accounts (wire transfers, check requests, bill
payment, etc.)
Breadth of available investment products (stocks, bonds, mutual funds, exchange-traded funds, etc.)
Availability of investment research and tools that assist us in making investment decisions
Quality of services
Competitiveness of the price of those services (commission rates, other fees, etc.) and willingness to
negotiate the prices
Reputation, financial strength, and stability
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9.
10.
Prior service to our Firm and our other clients
Availability of other products and services that benefit us, as discussed below (see Products and Services
Available to Us from Schwab)
CLIENT BROKERAGE AND CUSTODY COSTS
For client accounts that Custodian maintains, Custodian generally does not charge separately for custody services.
However, Custodian receives compensation by charging ticket charges or other fees on trades that it executes or
that settle into clients’ Custodian accounts. In addition to commissions, Custodian charges a flat dollar amount as
a “prime broker” or “trade away” fee for each trade that we have executed by a different custodian but where the
securities bought or the funds from the securities sold are deposited (settled) into a client’s Custodian account.
These fees are in addition to the ticket charges or other compensation the client pays the executing custodian. To
minimize these trading costs, we have Custodian execute most trades for client accounts. We have determined
that having Custodian execute most trades is consistent with our duty to seek “best execution” of client trades.
Best execution means the most favorable terms for a transaction based on all relevant factors, including those
listed above (see How We Select Brokers/Custodians).
PRODUCTS AND SERVICES AVAILABLE TO US FROM CUSTODIAN
The Custodian will provide our Firm and our clients with access to institutional brokerage, trading, custody,
reporting, and related services. Custodian also makes available various support services which help us manage or
administer our clients’ accounts and help us manage and grow our business. Schwab’s support services generally
are available on an unsolicited basis (we do not have to request them) and at no charge to us. These are considered
soft dollar benefits because there is an incentive to do business with Schwab. This creates a conflict of interest.
We recognize the fiduciary responsibility to place clients’ interests first and have established policies in this regard
to mitigate any conflicts of interest. Following is a more detailed description of Schwab’s support services:
SERVICES THAT BENEFIT OUR CLIENTS
Schwab’s institutional brokerage services include access to a broad range of investment products, execution of
securities transactions, and custody of client assets. The investment products available through Schwab include
some to which we might not otherwise have access or that would require a significantly higher minimum initial
investment by our clients. Schwab’s services described in this paragraph generally benefit our clients and their
accounts.
SERVICES THAT MAY NOT DIRECTLY BENEFIT OUR CLIENTS
Custodian also makes available to us other products and services that benefit us but may not directly benefit our
clients or their accounts. These products and services assist us in managing and administering our clients’
accounts. They include investment research, both Schwab’s own and that of third parties. We may use this
research to service all or a substantial number of our clients’ accounts, including accounts not maintained at
Schwab. In addition to investment research, Custodian also makes available software and other technology that:
1.
2.
3.
4.
5.
Provides access to client account data (positions, trades, statements, cost basis, etc).
Facilitates trade execution and allocates aggregated trade orders for multiple client accounts.
Provides pricing and other market data.
Facilitates payment of our fees from our clients’ accounts.
Assists with back-office functions, recordkeeping, and client reporting.
SERVICES THAT GENERALLY BENEFIT ONLY US
Custodian also offers other services intended to help us manage and further develop our business enterprise.
These services include:
1.
2.
3.
4.
Educational conferences and events
Consulting on technology, compliance, legal, and business needs
Publications or conferences on practice management & business succession
Access to employee benefits providers, human capital consultants, and insurance providers
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Custodian may provide some of these services itself. In other cases, it will arrange for third-party vendors to
provide the services to us. Custodian may also discount or waive its fees for some of these services or pay all or
part of a third party’s fees. Custodian may also provide us with other benefits, such as occasional business
entertainment of our personnel. Custodian did provide monetary support toward our Compliance Consultant
engagement, Black Diamond subscription and reimbursement of account transfer fees for clients moving accounts
to Schwab . Custodian provides these additional services and support to Advisor in its sole discretion and at its
own expense, and Advisor does not pay any fees to Custodian for this. As part of our fiduciary duties to clients, we
endeavor at all times to put the interests of our clients first. Clients should be aware, however, that the receipt of
economic benefits by our Firm or our related persons in and of itself creates a potential conflict of interest and
may indirectly influence our choice of the Custodian for custody and brokerage services. The Custodian may
discount or waive fees it would otherwise charge for some of these services or pay all or a part of the fees of a
third-party providing these services to us.
OUR INTEREST IN SCHWAB’S SERVICES
The availability of these services from Custodian benefits us because we do not have to produce or purchase them.
These services are not contingent upon us committing any specific amount of business to Schwab. We believe
that our selection of Custodian as custodian and broker is in the best interest of our clients.
Some of the products, services and other benefits provided by Custodian benefit our Firm and may not benefit our
client accounts. Our recommendation or requirement that clients place assets in Schwab 's custody may be based
in part on benefits Custodian provides to us, or our agreement to maintain certain Assets Under Management at
Schwab , and not solely on the nature, cost or quality of custody and execution services provided by Schwab .
BROKERAGE FOR CLIENT REFERRALS
Our Firm does not receive client referrals from any custodian or third party in exchange for using that custodian
or third party.
AGGREGATION AND ALLOCATION OF TRANSACTIONS
Transactions for each client will be affected independently unless we decide to purchase or sell the same securities
for several clients at approximately the same time. We may, but are not obligated to, combine multiple orders for
shares of the same securities purchased for advisory accounts we manage (this practice is commonly referred to
as "aggregated trading"). We will then distribute a portion of the shares to participating accounts in a fair and
equitable manner. If you participate in our wrap fee program described above, you will not pay any portion of the
transaction costs in addition to the program fee. In the event an order is only partially filled, the shares will be
allocated to participating accounts in a fair and equitable manner, typically in proportion to the size of each client's
order. Accounts owned by our Firm or persons associated with our Firm may participate in aggregated trading
with your accounts; however, they will not be given preferential treatment. We combine multiple orders for shares
of the same securities purchased for discretionary accounts.
TRADE ERRORS
We have implemented procedures designed to prevent trade errors; however, trade errors in client accounts
cannot always be avoided. Consistent with our fiduciary duty, it is our policy to correct trade errors in a manner
that is in the best interest of the client. In cases where the client causes the trade error, the client will be
responsible for any loss resulting from the correction. Depending on the specific circumstances of the trade error,
the client may not be able to receive any gains generated as a result of the error correction. In all situations where
the client does not cause the trade error, the client will be made whole and we will absorb any loss resulting from
the trade error if the error was caused by the firm. If the error is caused by the custodian, the custodian will be
responsible for covering all trade error costs. We will never benefit or profit from trade errors.
DIRECTED BROKERAGE
POM does not routinely require that clients direct us to execute transactions through a specified broker dealer.
Additionally, we typically do not permit clients to direct brokerage. We place trades for your account subject to
our duty to seek best execution and other fiduciary duties.
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I T E M 1 3 - R E V I E W O F A C C O U N T S
ACCOUNT REVIEWS AND REVIEWERS
Our Investment Adviser Representatives will monitor investment management client accounts on a regular basis
and perform annual reviews with each client. All accounts are reviewed for consistency with client investment
strategy, asset allocation, risk tolerance, and performance relative to the appropriate benchmark. More frequent
reviews may be triggered by changes in an account holder’s personal, tax, or financial status. Geopolitical and
macroeconomic specific events may also trigger reviews. Clients are urged to notify us of any changes in your
personal circumstances.
While reviews may occur at different stages depending on the nature and terms of the specific engagement,
typically no formal reviews will be conducted for Financial Planning clients unless otherwise contracted for.
STATEMENTS AND REPORTS
Upon client request, reports are generated from our Firm. The custodian for the individual client’s account will
also provide clients with an account statement at least quarterly. Clients are urged to compare the reports
provided by POM against the account statements the clients receive directly from your account custodian.
Financial Planning clients will receive a completed financial plan.
I T E M 1 4 - C L I E N T R E F E R R A L S A N D O T H E R
C O M P E N S A T I O N
Advisors Excel provides our Firm bonus compensation based on the amount of annuity sales which is a conflict of
interest. They also provide indirect compensation by providing marketing assistance and business development
tools to acquire new clients, technology with the goal of improving the client experience and our firm’s efficiency,
back office and operations support to assist in the processing of our insurance (through Advisors Excel) services
for clients, business succession planning, business conferences and incentive trips for our firm. Although some of
these services can benefit a client, other services obtained by us from Advisors Excel such as marketing assistance,
business development and incentive trips will not benefit an existing client and is a conflict of interest. The Firm
can receive bonus payments from an insurance company for selling a targeted number of annuities during a
specified period of time which creates a conflict of interest.
At times, we will receive expense reimbursement for travel and/or marketing expenses from distributors of
investment and/or insurance products. Travel expense reimbursements are a result of attendance at due diligence
and/or investment training events hosted by product sponsors. Marketing expense reimbursements are the result
of informal expense sharing arrangements in which product sponsors will underwrite costs incurred for marketing
such as client appreciation events, advertising, publishing, and seminar expenses. Receipt of these travel and
marketing expense reimbursements are dependent upon specific sales quotas, the product sponsor
reimbursements are made by those sponsors for which sales have been made or for which it is anticipated sales
will be made. This creates a conflict of interest in that there is an incentive to recommend certain products and
investments based on the receipt of this compensation instead of what is in the best interest of our clients. We
attempt to control for this conflict by always basing investment decisions on the individual needs of our clients.
Our Firm and our supervised persons do not accept or receive compensation based on the sale of securities.
Supervised persons can be compensated for obtaining prospective clients through marketing initiatives.
POM may be asked to recommend a financial professional, such as an attorney, accountant or mortgage broker. In
such cases, our Firm does not receive any direct compensation in return for any referrals made to individuals or
firms in our professional network. Clients must independently evaluate these firms or individuals before engaging
in business with them and clients have the right to choose any financial professional to conduct business.
Individuals and firms in our financial professional network may refer clients to our Firm. Again, our Firm does not
pay any direct compensation in return for any referrals made to our firm. Our Firm does recognize the fiduciary
responsibility to place your interests first and have established policies in this regard to mitigate any conflicts of
interest.
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It is POM's policy not to accept or allow our related persons to accept any form of compensation, including cash,
sales awards, or other prizes, from a non-client in conjunction with the advisory services we provide to our clients.
I T E M 1 5 - C U S T O D Y
POM does not have physical custody of any client funds and/or securities and does not take custody of client
accounts at any time. Client funds and securities will be held with a bank, broker dealer, or other independent
qualified custodian.
DEDUCTION OF ADVISORY FEES
POM is deemed to have limited custody of client funds and securities whenever POM is given the authority to
have fees deducted directly from client accounts. It should be noted that authorization to trade in client accounts
is not deemed by regulators to be custody. Account statements are delivered directly from the qualified custodian
to each client, or the client’s independent representative, at least quarterly. Clients should carefully review those
statements and are urged to compare the statements against reports received from POM. When the client has
questions about their account statements, the client should contact POM or the qualified custodian preparing the
statement.
STANDING LETTERS OF AUTHORIZATION – THIRD PARTIES
Some clients may execute limited powers of attorney or other standing letters of authorization that permit the
Firm to transfer money from their account with the client’s independent qualified Custodian to third parties. This
authorization to direct the Custodian may be deemed to cause our Firm to exercise limited custody over your
funds or securities and for regulatory reporting purposes, we are required to keep track of the number of clients
and accounts for which we may have this ability. The account statements from your custodian(s) will indicate any
transfers that may have taken place within your account(s) each billing period. The client should carefully review
account statements for accuracy.
The SEC issued a no‐action letter (“Letter”) with respect to the Rule 206(4)‐2 (“Custody Rule”) under the
Investment Advisers Act of 1940 (“Advisers Act”). The letter provided guidance on the Custody Rule as well as
clarified that an adviser who has the power to disburse client funds to a third party under a standing letter of
instruction (“SLOA”) is deemed to have custody. As such, our Firm has adopted the following safeguards in
conjunction with our custodians:
1. The client provides an instruction to the qualified custodian, in writing, that includes the client’s signature,
the third party’s name, and either the third party’s address or the third party’s account number at a
custodian to which the transfer should be directed.
2. The client authorizes the investment adviser, in writing, either on the qualified custodian’s form or
separately, to direct transfers to the third party either on a specified schedule or from time to time.
3. The client’s qualified custodian performs appropriate verification of the instruction, such as a signature
review or other method to verify the client’s authorization and provides a transfer of funds notice to the
client promptly after each transfer.
4. The client has the ability to terminate or change the instruction to the client’s qualified custodian.
5. The investment adviser has no authority or ability to designate or change the identity of the third party,
the address, or any other information about the third party contained in the client’s instruction.
6. The investment adviser maintains records showing that the third party is not a related party of the
investment adviser or located at the same address as the investment adviser.
7. The client’s qualified custodian sends the client, in writing, an initial notice confirming the instruction and
an annual notice reconfirming the instruction.
I T E M 1 6 - D I S C R E T I O N
Before POM can buy or sell securities on your behalf, the client must first sign our discretionary management
agreement, a limited power of attorney, and/or trading authorization forms. By choosing to do so, the client may
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grant the Firm discretion over the selection and amount of securities to be purchased or sold for the client’s
account(s) without obtaining your consent or approval prior to each transaction. Clients may impose limitations
on discretionary authority for investing in certain securities or types of securities (such as a product type, specific
companies, specific sectors, etc.), as well as other limitations as expressed by the client. Limitations on
discretionary authority are required to be provided to the IAR in writing. Please refer to the “Advisory Business”
section of this Brochure for more information on our discretionary management services.
In some instances, POM may not have discretion. POM will discuss all transactions with the client prior to
execution or the client will be required to make the trades in an employer sponsored account.
I T E M 1 7 - V O T I N G C L I E N T S E C U R I T I E S
As a matter of POM policy, POM does not vote proxies on behalf of clients. Therefore, it is your responsibility to
vote all proxies for securities held in your Account. The client will receive proxies directly from the qualified
custodian or transfer agent; we will not provide the client with the proxies. Although we do not vote client proxies,
if the client does have a question about a particular proxy feel free to contact the custodian directly.
I T E M 1 8 - F I N A N C I A L I N F O R M A T I O N
As an advisory Firm that maintains discretionary authority for client accounts, POM is also required to disclose
any financial condition that is reasonably likely to impair our ability to meet our contractual obligations. POM has
no such financial circumstances to report. Under no circumstances do we require or solicit payment of fees in
excess of $1,200 per client more than six (6) months in advance of services rendered. Therefore, we are not
required to include a financial statement. POM has not been the subject of a bankruptcy petition at any time during
the past ten (10) years.
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