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Item 1 - Cover Page
SEC FILE NUMBER: 801-38220
Form ADV Part 2A
Firm Brochure
Dated: June 24, 2025
Home Office:
7571 N. Remington Avenue, Suite 105
Fresno, CA 93711-5799
Website: https://www.portadvisors.com
Phone: 559-432-8400
Contact: Tina Mistry, Chief Compliance Officer
tina@portadvisors.com
This brochure provides information about the qualifications and business practices of Portfolio
Advisors, Inc. If you have any questions about the contents of this brochure, please contact us at 559-
432-8400. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Additional information about Portfolio Advisors, Inc. also is available on the SEC’s website at
www.adviserinfo.sec.gov.
References herein to Portfolio Advisors, Inc. as a “registered investment adviser” or any reference
to being “registered” does not imply a certain level of skill or training.
Item 2 - Material Changes
Since Portfolio Advisors, Inc.’s last annual amendment filing on March 5, 2025, this Brochure has been
amended as follows:
• At Item 4 to clarify the firm’s initial date of registration
• At Items and 4 and 5 to incorporate discussion of Speaking Engagement, One-Time Project-Based
Financial Planning services, and Estate Settlement services, and the fee practices related to each
• At Items 4, 5, and 12 to discuss investment advisory services for held-away assets and related fee
and brokerage practices
• At Items 4, 5, 7, 10, 12, 16, and 17 to discuss the firm’s use of third-party managers for investment
management services and related information on fee practices, minimum asset level and annual fee
requirements, brokerage practices, discretionary management, and proxy voting authority
Item 3 - Table of Contents
Item 1 Cover Page .................................................................................................................................... 1
Item 2 Material Changes .......................................................................................................................... 2
Table of Contents .......................................................................................................................... 2
Item 3
Item 4 Advisory Business ........................................................................................................................ 3
Fees and Compensation ................................................................................................................ 8
Item 5
Item 6
Performance-Based Fees and Side-by-Side Management .......................................................... 12
Types of Clients .......................................................................................................................... 12
Item 7
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ................................................... 12
Item 9 Disciplinary Information ............................................................................................................ 16
Item 10 Other Financial Industry Activities and Affiliations .................................................................. 16
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading.............. 17
Item 12 Brokerage Practices .................................................................................................................... 18
Item 13 Review of Accounts .................................................................................................................... 20
Item 14 Client Referrals and Other Compensation .................................................................................. 20
Item 15 Custody ....................................................................................................................................... 20
Item 16
Investment Discretion ................................................................................................................. 21
Item 17 Voting Client Securities .............................................................................................................. 21
Item 18 Financial Information ................................................................................................................. 21
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Item 4 - Advisory Business
A. Portfolio Advisors, Inc., (the “Registrant”) was originally formed as a general partnership
in 1990 and became a registered as an investment adviser with the United States Securities
and Exchange Commission on February 1, 1990. On December 17, 2007, Registrant
became a corporation formed in the State of California. The Registrant is owned by Tina
Mistry, CFP, through the Ellis Family Trust.
B. As discussed below, the Registrant offers to its clients (individuals, high net worth
individuals, and pension and profit-sharing plans) investment advisory services and, to the
extent specifically requested by the client, financial planning and consulting services.
INVESTMENT ADVISORY SERVICES
The client can determine to engage the Registrant to provide non-discretionary investment
advisory services on a fee-only basis. The Registrant’s annual investment advisory fee is
based upon a percentage (%) of the market value of the assets placed under the Registrant’s
management.
Registrant may advise on investment assets itself or may recommend that a client allocate
some or all of their investment assets to a third-party manager. When allocating assets to a
third-party manager, Registrant will evaluate the investment strategies and models made
available by the third-party manager and will provide the client with non-discretionary
asset allocation recommendations amongst those strategies and models consistent with the
client’s goals, objectives, and circumstances. Registrant remains responsible for overseeing
the third-party manager and recommending changes to the client’s allocation, as
determined appropriate. The third-party manager will have sole responsibility for
managing each strategy or model in a manner consistent with its respective investment
mandate, subject to certain agreed upon customizations for each client. Investment
management services provided by third-party managers are generally provided on a fully
discretionary basis, notwithstanding the granting of non-discretionary trading authority to
Registrant. To the extent applicable, and unless otherwise agreed, the fees charged by any
engaged third-party managers are separate from and in addition to the fees charged by
Registrant.
Registrant’s annual investment advisory fee shall include investment advisory services,
and, to the extent specifically requested by the client, financial planning and consulting
services. For clients who do not have assets under Registrant’s management, Registrant
may instead render financial planning and consulting services on a standalone fixed fee
basis, or may provide specific project-based services on an hourly rate basis. If requested
by the client, Registrant may recommend the services of other professionals for
implementation purposes. The client is under no obligation to engage the services of any
such recommended professional. The client retains absolute discretion over all such
implementation decisions and is free to accept or reject any recommendation from the
Registrant. If the client engages any professional (e.g., attorney, accountant, insurance
agent, etc.), recommended or otherwise, and a dispute arises thereafter relative to such
engagement, the client agrees to seek recourse exclusively from the engaged professional.
At all times, the engaged licensed professional(s), and not Registrant, shall be responsible
for the quality and competency of the services provided.
Registrant does not provide ongoing monitoring of previously-provided financial planning
recommendations, and the client is free to accept or reject any recommendations made by
Registrant. Unless otherwise agreed, the client remains exclusively responsible for
implementation of any accepted recommendations. It remains the client’s responsibility to
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promptly notify the Registrant if there is ever any change in his/her/its financial situation
or investment objectives in order to request a re-evaluation of Registrant’s previous
recommendations and/or services.
Registrant’s investment advisory services can be applied to certain investment products
that are not maintained with the Registrant’s primary custodian, such as participant-
directed retirement plan accounts and qualified tuition plans (e.g., 529 plans). In these
situations, the “held-away” assets are generally maintained at the custodian designated by
the product’s provider. For these held-away assets, Registrant will recommend to you an
appropriate allocation among the various investment options that are available within the
product. In many held-away accounts, investment options are limited to those made
available by the custodian or product provider, in which case our services will be
correspondingly limited to those available investment options.
WEALTH.COM – ESTATE PLANNING
When appropriate, Registrant can provide clients with access to the Wealth.com platform
for various estate planning needs. Wealth.com is an unaffiliated third-party technology
platform that provides a holistic estate planning solution allowing users to create, manage
and administer estate plans. Wealth.com also provides an optional hybrid model where
clients can start the process digitally, but still receive a bespoke human experience by
consulting live with one of Wealth.com’s local estate planning attorney partners, for a fee.
Registrant remains reasonably available to assist in the client’s use and navigation of the
platform, and can receive read-only visibility into the client’s progress, but the client will
retain exclusive responsibility for determining the specific data to be submitted and the
specific estate planning services and documents sought. Registrant is not a law firm,
Registrant’s representatives are not lawyers, and no aspect of Registrant’s services should
be construed as legal services.
PENSION CONSULTING SERVICES
The Registrant also provides non-discretionary pension consulting services, pursuant to
which it assists sponsors of self-directed retirement plans with the selection and/or
monitoring of investment alternatives (generally open-end mutual funds) from which plan
participants shall choose in self-directing the investments for their individual plan
retirement accounts. In addition, to the extent requested by the plan sponsor, the Registrant
may also provide participant education designed to assist participants in identifying the
appropriate investment strategy for their retirement plan accounts. The terms and
conditions of the engagement shall generally be set forth in a Retirement Plan Consulting
Agreement between the Registrant and the plan sponsor.
ONE-TIME PROJECT-BASED FINANCIAL PLANNING SERVICES
The Registrant offers one-time project-based financial planning services covering one or
more predefined subject matters. Each subject matter includes an initial meeting
(approximately thirty (30) minutes), a final meeting (approximately thirty (30) minutes),
and a deliverable, described further below:
• Tax Return Review
o Entails a review of the client’s tax returns, main tax pain points, and related
considerations.
o Deliverable: Holistiplan tax report with observations and recommendations
o Optional Add-On: Further projections and scenario analysis using Holistiplan,
after observations and recommendations are communicated to client.
• Social Security Review
o Entails a review of the client’s current social security benefits information and
an assessment of client’s circumstances, concerns, and considerations.
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o Deliverable: Social Security Analysis Report containing options, strategies,
and recommendations
o Optional Add-On: Assist with social security application process and
accompany client to Social Security Administration office, if requested.
• CalSTRS/CalPERS Review
o Entails coordination with the client regarding topics for considerations and
attendance at CalSTRS and/or CalPERS meeting
•
o Deliverable: Written summary of observations and recommendations.
Investment Second Opinion
o Entails a review of client investment portfolio allocation and analysis using
Kwanti (or similar platform) and internal tools.
o Deliverable: Portfolio Comparison Report summarizing observations and
recommendations for the client’s investment portfolio.
Each project-based financial planning service is a one-time, limited scope engagement
which terminates automatically upon completion of the client’s requested service(s). There
should be no expectation that project-based financial planning services are provided on an
ongoing or recurring basis. Clients are only eligible to participate in each project-based
planning service once and may not thereafter re-engage Registrant for the same project-
based planning service.
ESTATE SETTLEMENT SERVICES
The Registrant can also be engaged to provide Estate Settlement services, pursuant to
which Registrant can assist the client with administering and settling a decedent’s estate.
Registrant and a prospective client will generally work together during an initial Discovery
Meeting to conduct fact-finding and assess the anticipated scope of work. Following this
Discovery Meeting, Registrant will issue a proposal, describing the scope of services to be
provided and the estimated total cost. Upon acceptance of the proposal through execution
of an Estate Settlement Services Agreement, the engagement will commence.
Services to be provided under Estate Settlement engagements will be described in the client
agreement and could include:
• Coordinated communication and participation in meetings with banks, custodians,
retirement plan administrators, and other professionals;
•
• Assisting in the collection, preparation, and submission of institutional paperwork
for estate processing and administration (i.e., death claim forms, title transfers,
etc.);
Investment and distribution research, including reviews and research on
investment holdings, transfer restrictions, and post-death distribution options;
• Administrative and planning support, including through identifying and tracking
key tasks, goals, and related deadlines
• Coordination and assistance in the completion of beneficiary forms and
paperwork; and/or
• Education and information concerning tax and financial considerations and
implications, and referrals to legal and accounting professionals.
At or near the completion of the agreed upon services, Registrant and the client will hold a
Final Meeting (virtually or in-person), during which Registrant will provide any final
advice or recommendations to conclude the agreed upon Estate Settlement services,
provide any agreed upon written deliverables, and/or address any updates to prior guidance,
as each are applicable. Unless otherwise agreed, in writing, the Estate Settlement
engagement automatically terminates upon conclusion of the Final Meeting.
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Registrant is neither a law firm nor an accounting firm, and no portion of Registrant’s estate
settlement services should be construed or mistaken for legal or accounting services or
advice.
SPEAKING ENGAGEMENTS
The Registrant can be engaged to provide speaking services covering various financial-
and investment-related topics. The specific topic(s) to be covered for any particular
speaking engagement will be agreed upon by Registrant and the event host in advance.
Registrant’s speaking services are intended to be educational and informational only and
do not constitute the provision of individualized advice for any attendee. To the extent an
attendee wishes to receive individualized advice as to how the topic(s) discussed apply to
their particular circumstances, such attendee is advised to engage the financial or
investment professional of their choosing. Should an attendee choose to retain Registrant
for personalized investment advisory services, separate and additional fees will generally
apply and will be agreed upon between Registrant and the attendee in a written advisory
services agreement.
MISCELLANEOUS
Limitations of Financial Planning and Non-Investment Consulting/Implementation
Services. To the extent requested by a client, Registrant may provide financial planning
and related consulting services regarding non-investment related matters, such as estate
planning, tax planning, insurance, etc. The Registrant does not serve as a law firm,
accounting firm, or insurance agency, and no portion of Registrant’s services should be
construed as legal, accounting, or insurance services. Accordingly, Registrant does not
prepare estate planning documents, tax returns or sell insurance products. To the extent
requested by a client, Registrant may recommend the services of other professionals for
these purposes (e.g., attorneys, accountants, insurance agents, etc.). Clients are reminded
that they are under no obligation to engage the services of any such recommended
professional. The client retains absolute discretion over all such implementation decisions
and is free to accept or reject any recommendation made by Registrant or its
representatives. If the client engages any professional, recommended or otherwise, and a
dispute arises thereafter relative to such engagement, the client agrees to seek recourse
exclusively from the engaged professional. At all times, the engaged professional(s), and
not Registrant, shall be responsible for the quality and competency of the services provided.
Non-Discretionary Service Limitations. Clients that determine to engage Registrant on a
non-discretionary investment advisory basis must be willing to accept that Registrant
cannot effect any account transactions without obtaining prior consent to such
transaction(s) from the client. Thus, in the event that Registrant would like to make a
transaction for a client’s account (including in the event of an individual holding or general
market correction), and the client is unavailable, the Registrant will be unable to effect the
account transaction(s) without first obtaining the client’s consent.
Retirement Rollovers. A client or prospective client leaving an employer typically has
four options regarding an existing retirement plan (and may engage in a combination of
these options): (i) leave the money in the former employer’s plan, if permitted, (ii) roll over
the assets to the new employer’s plan, if one is available and rollovers are permitted, (iii)
roll over to an Individual Retirement Account (“IRA”), or (iv) cash out the account value
(which could, depending upon the client’s age, result in adverse tax consequences). If the
Registrant recommends that a client roll over their retirement plan assets into an account
to be managed by the Registrant, such a recommendation creates a conflict of interest if
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the Registrant will earn a new (or increase its current) advisory fee as a result of the
rollover. No client is under any obligation to roll over retirement plan assets to an account
managed by Registrant.
ERISA / IRC Fiduciary Acknowledgment. When Registrant provides investment advice
to a client regarding the client’s retirement plan account or individual retirement account,
it does so as a fiduciary within the meaning of Title I of the Employee Retirement Income
Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable, which
are laws governing retirement accounts. The way Registrant makes money creates some
conflicts with client interests, so Registrant operates under a special rule that requires it to
act in the client’s best interest and not put its interests ahead of the client’s.
Under this special rule's provisions, Registrant must:
• Meet a professional standard of care when making investment recommendations
(give prudent advice);
• Never put
its financial
interests ahead of
the client’s when making
recommendations (give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that Registrant gives advice that
is in the client’s best interest;
• Charge no more than is reasonable for Registrant’s services; and
• Give the client basic information about conflicts of interest.
Dimensional Fund Advisors. Mutual funds issued by Dimensional Fund Advisors
(“DFA”) are generally only available through select registered investment advisers. As one
such select registered investment adviser, Registrant may allocate client investment assets
to DFA mutual funds. Upon the termination of Registrant’s services to a client, restrictions
regarding transferability and/or additional purchases of, or reallocation among, DFA funds
will apply.
Periods of Portfolio Inactivity. Registrant has a fiduciary duty to provide services
consistent with the client’s best interest. As part of its investment advisory services,
Registrant will review client portfolios on an ongoing basis to determine if any changes are
necessary based upon various factors, including, but not limited to, investment
performance, fund manager tenure, style drift, account additions/withdrawals, and/or a
change in the client’s investment objective. Based upon these factors, there may be
extended periods of time when Registrant determines that changes to a client’s portfolio
are neither necessary nor prudent. Clients nonetheless remain subject to the fees described
in Item 5 below during periods of account inactivity. Of course, as indicated below, there
can be no assurance that investment decisions made by Registrant will be profitable or
equal any specific performance level(s).
Cash Positions. Registrant considers cash and cash equivalents (e.g., money market funds,
etc.) are a material component of an investor’s asset allocation. Therefore, depending upon
perceived or anticipated market conditions/events (there being no guarantee that such
anticipated market conditions/events will occur), the Registrant may maintain cash and
cash equivalent positions for defensive, liquidity, or other purposes. Unless otherwise
agreed in writing, all such cash positions are included as part of assets under management
for purposes of calculating the Registrant’s advisory fee. Clients are advised that, at any
particular time, the fee charged by Registrant for advisory services may exceed the yield
earned on cash and cash equivalent positions.
Client Obligations. In performing its services, Registrant shall not be required to verify
any information received from the client or from the client’s other designated professionals,
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and is expressly authorized to rely thereon. Moreover, each client is advised that it remains
their responsibility to promptly notify Registrant if there is ever any change in their
financial situation or investment objectives for the purpose of reviewing, evaluating or
revising Registrant’s previous recommendations and/or services.
Disclosure Statement. A copy of Registrant’s written disclosure statement as set forth on
Part 2 of Form ADV shall be provided to each client prior to, or contemporaneously with,
the execution of the Investment Advisory Agreement or Financial Planning and Consulting
Agreement.
to providing
investment advisory services, an
C. The Registrant shall provide investment advisory services specific to the needs of each
client. Prior
investment adviser
representative will ascertain each client’s investment objective(s). Thereafter, the
Registrant shall allocate and/or recommend that the client allocate investment assets
consistent with the designated investment objective(s). The client may, at any time, impose
reasonable restrictions, in writing, on the Registrant’s services.
D. The Registrant does not participate in a wrap fee program.
E. As of December 31, 2024, the Registrant had $224,251,297 in assets under management
on a non-discretionary basis.
Item 5 - Fees and Compensation
A.
INVESTMENT ADVISORY SERVICES
The client can engage the Registrant on a fee-only basis to provide non-discretionary
investment advisory services and, to the extent specifically requested by the client,
financial planning and consulting services. In general, Registrant’s annual investment
advisory fee shall be based upon a percentage (%) of the market value and type of assets
placed under the Registrant’s management (inclusive of any held-away assets) between
0.25% and 1% as follows:
Assets Under Management
First $1,000,000
Next $1,000,000 - $1,999,999
Above $3,000,000
Annual Fee %
1.00%
0.50%
0.25%
To illustrate the above schedule, a client placing $1,500,000 under Registrant’s
management will be subject to an annual fee of 1.00% on the first $1,000,000 and 0.50%
on the remaining $500,000.
Before engaging the Registrant to provide investment advisory services, clients are
required to enter into a Non-Discretionary Investment Advisory Agreement, setting forth
the terms and conditions of the engagement (including termination), which describes the
fees and services to be provided.
Registrant, in its sole discretion, may negotiate for a less fee or otherwise engage in
alternative fee arrangements with clients (such as fixed fee engagements), not discussed
above. The specific agreed upon terms for any such alternative arrangements are contained
in the client’s agreement with Registrant. Reduced fees or alternative fee arrangements
may be provided based upon a variety of criteria (e.g., anticipated future earning capacity,
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anticipated future additional assets, dollar amount of assets to be managed, related
accounts, account composition, prior fee schedules, competition, negotiations with client,
etc.). As result of the above, similarly situated clients could pay different fees. In addition,
similar advisory services may be available from other investment advisers for similar or
lower fees.
Registrant generally requires a minimum annual investment advisory fee. Commencing
with the fee period beginning January 1, 2025, this minimum annual advisory fee is $3,500.
Registrant’s minimum annual fee is adjusted for inflation at a 3.00% rate of increase per
year, with such inflation adjustments occurring annually on January 1. If a client is
accepted with less than $350,000 in assets under Registrant’s management, and is subject
to Registrant’s minimum annual fee of $3,500, such client will pay an annual fee in excess
of the 1.00% shown in the fee schedule above. Existing clients will be reviewed each
quarter to determine whether they will be subject to the then-current minimum fee or asset-
based fee for the upcoming quarter. Due to a variety of factors such as market movements,
account deposits or withdrawals, and newly-added or removed managed accounts, certain
clients may regularly alternate between Registrant’s minimum annual fee and asset-based
fee. The Registrant, in its sole discretion, may waive or reduce its minimum fee based upon
a variety of criteria (e.g., legacy clients, nature and scope of overall services to be rendered,
anticipated future earning capacity, anticipated future additional assets, dollar amount of
assets to be managed, related accounts, account composition, negotiations with client, etc.).
Client assets allocated to third-party managers will incur separate and additional fees from
those charged by Registrant, in accordance with the subject third-party manager’s then-
current valuation and fee calculation practices, which will be disclosed to the client prior
to or at the time Registrant recommends an allocation to the third-party manager.
Clients without assets under Registrant’s management may also engage Registrant to
provide financial planning and consulting services on a standalone basis for a fixed fee.
The fixed fee applicable to these engagements will be individually negotiated with the
client based on a variety of factors, including but not limited to the professional(s)
rendering the service and the overall scope of planning and consulting services to be
provided. Clients may also engage Registrant to provide specific, project-based services
on an hourly rate basis. Registrant’s standard negotiable hourly rate is $450, and Registrant
may require that the client prepay up to one-hour of fees in advance of commencing work.
In no event shall Registrant require or solicit prepayment of $1,200 in fees, six month or
more in advance. The agreed upon fee, as well as any prepayment and refund provisions,
will be set forth in a standalone advisory services agreement with the client.
WEALTH.COM – ESTATE PLANNING
Upon engagement, Registrant provides clients with four (4) months of access to the
Wealth.com platform for a fixed fee of $1,000, payable in advance by check. Additional
four (4) month access extensions may be granted by Registrant, for an additional $250 per
extension. Although Registrant seeks to offer Wealth.com services only to those clients
likely to be able to be serviced by Wealth.com, the Wealth.com platform may not be
capable of addressing every client’s particular estate planning needs. Certain clients may
find that their circumstances or requests are too complex for Wealth.com to accommodate.
Clients who are granted access to Wealth.com, but who are unable to obtain a finished
estate planning work product from Wealth.com and are instead directed to seek legal
counsel due to the complexity of their situation, may obtain a full refund of the most recent
fixed fee paid by written request to Registrant. Client will also be entitled to a full refund
of the most recent fixed fee if the Wealth.com platform is shuttered during the term of the
client engagement, or if access to Wealth.com is terminated by Registrant during the term
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of the engagement due to the cessation of the business relationship between Registrant and
Wealth.com. Except as provided above, no refunds of fixed fees paid for Wealth.com
services shall be granted. All clients are advised to carefully consider this prior to
determining to receive Wealth.com services.
PENSION CONSULTING
Registrant’s pension consulting fee is negotiable, but does not exceed 1.00% per year and
is based upon certain criteria including but not limited to: anticipated future earning
capacity, anticipated future additional assets, dollar amount of assets to be managed, related
accounts, account composition, negotiations with client, scope of the service(s) required,
and the professional(s) rendering the service(s).
ONE-TIME PROJECT-BASED FINANCIAL PLANNING SERVICES
Registrant charges fixed fees for its one-time project-based financial planning services.
Each subject matter available for inclusion in a project-based engagement carries a $1,500
fixed fee, and each optional add-on is available for $500. As noted above, one-time project-
based planning engagements terminate automatically upon completion of all requested
services and each individual service is only available once for each client. If a project-
based planning client engages Registrant for ongoing Investment Advisory Services within
one (1) month of completion of Registrant’s project-based planning services, the amount
paid for Registrant’s project-based planning services by such client will be applied as a
credit towards that client’s first year of fees for Investment Advisory Services.
ESTATE SETTLEMENT SERVICES
Registrant’s fees for Estate Settlement services are based upon a negotiable fee of $450 per
hour. Hourly fees for estate settlement services are assessed in increments of one-tenth of
one hour (i.e., six minutes), with each partial increment constituting a whole. Registrant
may require prepayment of estate settlement fees at the outset and/or during the term of the
engagement, in an amount to be agreed upon by Registrant and the client. If Registrant
requires more than $1,200 in prepayments at any time during the term of the estate
settlement services engagement, Registrant shall ensure that all or a portion of this
prepayment is earned by Registrant within six (6) months of the prepayment date, such that
Registrant will not retain $1,200 or more in prepayments, six (6) months or more prior to
rendering the services to which the prepayment relates.
Fees for estate settlement services are billed in a monthly basis, in arrears, based on the
amount of time spent by Registrant on providing the agreed upon services during the billing
period. Payment of estate settlement fees, less any amounts credited from client
prepayments, is due promptly upon receipt of Registrant’s invoice and may be made by
check or another agreed upon payment method.
SPEAKING ENGAGEMENTS
Registrant’s fees for speaking engagements are based upon a negotiable fee of $500 per
hour. Hourly fees for speaking engagements are assessed in increments of one-tenth of one
hour (i.e., six minutes), with each partial increment constituting a whole. Registrant may
require prepayment for any event in which Registrant’s speaking services will be provided,
but in no event will Registrant solicit or require prepayment of $1,200 or more for this
service, six months or more prior to the subject event taking place. Fees incurred in excess
of any collected prepayment amount will be invoiced directly to the client upon completion
of the speaking event, with payment due promptly from the client upon receipt of
Registrant’s invoice. Payments are generally made by check, unless Registrant and the
client agree upon an alternative payment method.
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B. Clients may elect to have the Registrant’s advisory fees deducted from their custodial
account. Both Registrant’s Investment Advisory Agreement and the custodial/clearing
agreement may authorize the custodian to debit the account for the amount of the
Registrant’s investment advisory fee and to directly remit that management fee to the
Registrant in compliance with regulatory procedures. In the event that the Registrant bills
the client directly, payment is due upon receipt of the Registrant’s invoice. The Registrant
shall deduct asset-based fees and/or bill clients quarterly in arrears, based upon the market
value of the assets on the last business day of the applicable billing quarter.
C. As discussed below, unless the client directs otherwise or an individual client’s
circumstances require, the Registrant shall generally recommend that Charles Schwab &
Co., Inc. (“Schwab”) serve as the broker-dealer/custodian for client investment
management assets.
Broker-dealers such as Schwab charge brokerage commissions and/or transaction fees for
effecting certain securities transactions in accordance with their respective brokerage
commission/transaction fee schedules. In addition to Registrant’s investment management
fee, brokerage commissions and/or transaction fees, clients will also incur, relative to all
mutual fund and exchange traded fund purchases, charges imposed at the fund level (e.g.,
management fees and other fund expenses).
If Registrant is retained to conduct a speaking engagement at a location more than ten (10)
miles from Registrant’s main office, Registrant and client may agree upon reimbursement
amounts for reasonable travel expenses incurred by Registrant to attend the event. Any
such travel reimbursements, to the extent incurred, are separate from and in addition to
Registrant’s hourly fees for speaking engagements, described above.
D. Registrant’s annual investment advisory fee shall be prorated and paid quarterly, in arrears,
based upon the market value of the assets on the last business day of the applicable billing
quarter. The Registrant generally requires a minimum annual investment advisory fee of
$3,500 but may, in its sole discretion, waive or reduce its minimum fee based upon certain
criteria including but not limited to: anticipated future earning capacity, anticipated future
additional assets, dollar amount of assets to be managed, related accounts, account
composition, negotiations with client, etc. The Investment Advisory Agreement between
the Registrant and the client will continue in effect until terminated by either party by
written notice in accordance with the terms of the Investment Advisory Agreement. Upon
termination, the Registrant will debit the account for the pro-rated portion of the unpaid
advanced advisory fee based upon the number of days in which services were provided
during the billing quarter. Registrant will generally not be able to deduct its fees from held-
away accounts, and so to the extent Registrant’s advisory services include services to held-
away accounts, the fees attributable to such held-away accounts will be invoiced to the
client directly or deducted from a non-held-away account under Registrant’s management,
as agreed with the client. Unless otherwise disclosed to the client, fees assessed by third-
party managers will generally be assessed on a quarterly basis, in arrears, based on the
daily average value of the assets allocated to the third-party manager and will be deducted
from the client’s account at the direction of the third-party manager.
With respect to standalone financial planning and consulting clients, Registrant may
require that up to one hundred percent (100%) of the client’s fixed fee be paid in advance.
With respect to specific project-based hourly services, Registrant will generally require a
prepayment of up to one-hour of fees prior to commencing services. In the event the client
terminates an engagement prior to the completion of services, Registrant will provide a
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refund of any advanced fees, prorated based upon the amount of work completed and the
time dedicated to the engagement at the time of termination.
For speaking engagements, Registrant’s services may be terminated entirely or with respect
to any particular event at any time, by delivery of a written notice to the non-terminating
party. If Registrant is notified of an event cancellation at least two (2) weeks prior to the
particular event taking place, Registrant will provide a full refund of the any prepaid fees
for such event. If notice of an event cancellation is received less than two (2) weeks before
the event’s scheduled date, Registrant will provide a refund of prepaid fees, prorated based
upon the amount of time spent preparing for the event through the date of receipt of the
client’s termination notice. If the client terminates Registrant’s engagement in its entirety,
any amount then-owed to Registrant will become immediately due and payable and, to the
extent Registrant’s advance-collected fees exceed any amounts then due by the client,
Registrant will provide a refund to the client of such excess prepayments.
For project-based planning engagements, the client’s entire fee is due and payable at the
time of execution of the client agreement. Payments may be made by check. All
prospective clients are advised that Registrant does not provide refunds of prepaid fees for
project-based planning services. All clients must be willing to accept this limitation prior
to engaging Registrant for project-based planning services.
For estate settlement services, fees are paid on a monthly basis, in arrears, based upon the
amount of time spent by Registrant in rendering estate settlement services during the billing
period. The client may be required to issue an agreed upon prepayment amount, initially
and/or during the term of the engagement, which amount will be applied as a credit to
hourly estate settlement fees, as they are incurred. Estate settlement engagements terminate
automatically upon the conclusion of the Final Meeting discussed in Item 4 above, unless
sooner terminated by Registrant or the client. Upon termination, Registrant will invoice the
client for any amounts then-due, less any amounts credited from client prepayments, with
final payment from the client due promptly upon receipt of Registrant’s invoice. If the
amount of prepayments maintained at the time of termination exceeds the amount of fees
then-owed by the client, Registrant will provide a refund of such excess prepayment
amount.
E. Neither the Registrant nor any of its representatives accept compensation from the sale of
securities or other investment products.
Item 6 - Performance-Based Fees and Side-by-Side Management
Neither the Registrant nor any supervised person of the Registrant accepts performance-
based fees.
Item 7 - Types of Clients
The Registrant’s clients generally include: individuals, high net worth individuals,
charitable organizations, and pension and profit-sharing plans.
Registrant generally requires a minimum annual investment advisory fee. Commencing
with the fee period beginning January 1, 2025, this minimum advisory fee is $3,500.
Registrant’s minimum annual fee is adjusted for inflation at a 3.00% rate of increase per
year, with such inflation adjustments occurring annually on January 1. If a client is
accepted with less than $350,000 in assets under Registrant’s management, and is subject
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to Registrant’s minimum annual fee of $3,500, such client will pay an annual fee in excess
of the 1.00% shown in the fee schedule in Item 5 above. Existing clients will be reviewed
each quarter to determine whether they will be subject to the then-current minimum fee or
asset-based fee for the upcoming quarter. Due to a variety of factors such as market
movements, account deposits or withdrawals, and newly-added or removed managed
accounts, certain clients may regularly alternate between Registrant’s minimum annual fee
and asset-based fee. The Registrant, in its sole discretion, may waive or reduce its minimum
fee based upon a variety of criteria (e.g., legacy clients, nature and scope of overall services
to be rendered, anticipated future earning capacity, anticipated future additional assets,
dollar amount of assets to be managed, related accounts, account composition, negotiations
with client, etc.).
Third-party managers recommended by Registrant may apply their own minimum asset
level requirements or minimum annual fees, and these practices will be disclosed to the
client prior to or at the time Registrant recommends an allocation to the third-party
manager.
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss
A. Registrant’s Methods of Securities Analysis: Registrant analyzes historical asset class
performance and applies modern portfolio asset allocation techniques to customized client
portfolios. Its security analysis is based upon a number of factors including those derived
from commercially available software technology, securities rating services, general
economic and market and financial information, due diligence reviews, and specific
investment analyses that clients may request. Registrant also draws upon investment
information, certain proprietary analyses and expansive academic research to provide
innovative investment advisory services. Registrant’s selection of asset classes is driven
by research into global asset classes by such academics as Professor Eugene Fama, Sr. of
the University of Chicago Booth Graduate School of Business and the Center for Research
in Security Prices, Professor Kenneth French of Dartmouth College, and many other
academics and researchers.
Registrant’s Investment Strategies: Registrant’s investment approach is based on the belief
that markets are “efficient,” meaning, that the market of buyers and sellers tends to price
an asset quickly and fairly, based on the currently “known” information. Investor portfolios
should be determined principally by asset allocation decisions and not by market timing or
stock picking. Registrant does not forecast business cycles or interest rates. There are no
strategies for automatically shifting allocations among stocks, bonds, and cash.
Registrant’s strategy for each position is designed to capture the return behavior of an entire
asset class. Generally, Registrant’s investment selections involve non-actively managed,
asset class mutual funds. Registrant believes that these funds are most likely to deliver asset
class returns and have the added benefit of low internal costs. Occasionally, Registrant will
include mutual funds managed on a non-passive basis.
Registrant primarily allocates from asset classes such as Large U.S. Stocks, Small U.S.
Value Stocks, Short-Term Bonds, and International Stocks. Each asset class has its own
risk and return characteristics. By allocating investments among the several asset classes,
Registrant seeks to reduce the overall volatility of a portfolio and enhance returns. The
asset classes selected and the percentage weighting given each class profoundly affect the
overall volatility and expected return of a portfolio. Registrant seeks to determine efficient
weightings for each client’s portfolio in order to maximize the probability of achieving the
client’s long-term objectives while minimizing short-term risk.
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Investment Risk. Different types of investments involve varying degrees of risk, and it
should not be assumed that future performance of any specific investment or investment
strategy (including the investments and/or investment strategies recommended or
undertaken by the Registrant) will be profitable or equal any specific performance level(s).
Investing in securities involves risk of loss that clients should be prepared to bear.
B. The Registrant’s method of analysis and investment strategies are fundamental, and
generally do not present any significant or unusual risks. However, every method of
analysis has its own inherent risks. To perform an accurate market analysis the Registrant
must have access to current/new market information. The Registrant has no control over
the dissemination rate of market information; therefore, unbeknownst to the Registrant,
certain analyses may be compiled with outdated market information, severely limiting the
value of the Registrant’s analysis. Furthermore, an accurate market analysis can only
produce a forecast of the direction of market values. There can be no assurances that a
forecasted change in market value will materialize into actionable and/or profitable
investment opportunities. For example, longer term investment strategies require a longer
investment time period to allow for the strategy to potentially develop. Shorter term
investment strategies require a shorter investment time period to potentially develop but,
as a result of more frequent trading, may incur higher transactional costs when compared
to a longer term investment strategy.
C. Currently, the Registrant primarily allocates client investment assets among various
individual equity (stocks), debt (bonds), mutual funds, and/or exchange traded funds
(“ETFs”) on a non-discretionary basis in accordance with the client’s designated
investment objective(s).
Risks associated with these asset types include:
1. Interest-rate Risk: Fluctuations in interest rates may cause investment prices to
fluctuate. For example, when interest rates rise, yields on existing bonds become
less attractive, causing their market values to decline.
2. Market Risk: The price of a security, bond, or mutual fund may drop in reaction
to tangible and intangible events and conditions. This type of risk may be caused
by external factors independent of the fund’s specific investments as well as due
to the fund’s specific investments. Additionally, each security’s price will
fluctuate based on market movement and emotion, which may, or may not be due
to the security’s operations or changes in its true value. For example, political,
economic and social conditions may trigger market events which are temporarily
negative, or temporarily positive.
3. Inflation Risk: When any type of inflation is present, a dollar today will not buy as
much as a dollar next year, because purchasing power is eroding at the rate of
inflation.
4. Reinvestment Risk: This is the risk that future proceeds from investments may
have to be reinvested at a potentially lower rate of return (i.e. interest rate). This
primarily relates to fixed income securities.
5. Financial Risk: Excessive borrowing to finance a business’ operations increases
the risk of profitability, because the company must meet the terms of its obligations
in good times and bad. During periods of financial stress, the inability to meet loan
obligations may result in bankruptcy and/or a declining market value.
6. Market Risk (Systematic Risk): Even a long-term investment approach cannot
guarantee a profit. Economic, political, and issuer-specific events will cause the
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value of securities to rise or fall. Because the value of your portfolio will fluctuate,
there is a risk that you will lose money.
7. Unsystematic Risk: Unsystematic risk is the company-specific or industry-specific
risk in a portfolio. The combination of systematic (market risk) and unsystematic
risk is defined as the portfolio risk that the investor bears. While the investor can
do little to reduce systematic risk, he or she can affect unsystematic risk.
Unsystematic risk may be significantly reduced through diversification. However,
even a portfolio of well-diversified assets cannot escape all risk.
8. Credit Risk: Credit risk is the risk that the issuer of a security may be unable to
make interest payments and/or repay principal when due. A downgrade to an
issuer’s credit rating or a perceived change in an issuer’s financial strength may
affect a security’s value, and thus, impact performance. Credit risk is greater for
fixed income securities with ratings below investment grade (BB or below by
Standard & Poor’s Rating Group or Ba or below by Moody’s Investors Service,
Inc.). Fixed income securities that are below investment grade involve higher
credit risk and are considered speculative.
9. Income Risk: Income risk is the risk that falling interest rates will cause the
investment’s income to decline.
10. Call Risk: Call risk is the risk that during periods of falling interest rates, a bond
issuer will call or repay a higher-yielding bond before its maturity date, forcing the
investment to reinvest in bonds with lower interest rates than the original
obligations.
11. Purchasing Power Risk: Purchasing power risk is the risk that your investment’s
value will decline as the price of goods rises (inflation). The investment’s value
itself does not decline, but its relative value does, which is the same thing. Inflation
can happen for a variety of complex reasons, including a growing economy and a
rising money supply. Rising inflation means that if you have $1,000 and inflation
rises 5 percent in a year, your $1,000 has lost 5 percent of its value, as it cannot
buy what it could buy a year previous.
12. Political Risks: Most investments have a global component, even domestic stocks.
Political events anywhere in the world may have unforeseen consequences to
markets around the world.
13. Regulatory Risk: Changes in laws and regulations from any government can
change the market value of companies subject to such regulations. Certain
industries are more susceptible to government regulation. Changes in zoning, tax
structure or laws impact the return on these investments.
14. Risks Related to Investment Term: Securities do not follow a straight line up in
value. All securities will have periods of time when the current price of the security
is not what we believe it is truly worth. If you require us to liquidate your portfolio
during one of these periods, you will not realize as much value as you would have
had the investment had the opportunity to regain its value.
An investment in a mutual fund or ETF involves risk, including the loss of principal.
Mutual fund and ETF shareholders are necessarily subject to the risks stemming from the
individual issuers of the fund’s underlying portfolio securities. Such shareholders are also
liable for taxes on any fund-level capital gains, as ETFs and mutual funds are required by
law to distribute capital gains in the event they sell securities for a profit that cannot be
offset by a corresponding loss. As such, a mutual fund or ETF client or investor may incur
substantial tax liabilities even when the fund underperforms.
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Shares of mutual funds are distributed and redeemed on an ongoing basis by the fund itself
or a broker acting on its behalf. The trading price at which a share is transacted is equal to
a fund’s stated daily per share net asset value (“NAV”), plus any shareholders fees (e.g.,
sales loads, purchase fees, redemption fees). The per-share NAV of a mutual fund is
calculated at the end of each business day, although the actual NAV fluctuates with
intraday changes in the market value of the fund’s holdings. The trading prices of a mutual
fund’s shares may differ significantly from the NAV during periods of market volatility,
which may, among other factors, lead to the mutual fund’s shares trading at a premium or
discount to NAV.
Mutual funds are funds that are operated by an investment company that raises money from
shareholders and invests it in stocks, bonds, and/or other types of securities. The fund will
have a manager that trades the fund's investments in accordance with the fund's investment
objective. The mutual funds charge a separate management fee for their services. The
returns on mutual funds can be reduced by the costs to manage the funds. While mutual
funds generally provide diversification, risks can be significantly increased if the fund is
concentrated in a particular sector of the market. Mutual funds come in many varieties.
Some invest aggressively for capital appreciation, while others are conservative and are
designed to generate income for shareholders.
Shares of ETFs are listed on securities exchanges and transacted at negotiated prices in the
secondary market. Generally, ETF shares trade at or near their most recent NAV, which is
generally calculated at least once daily for indexed-based ETFs and more frequently for
actively managed ETFs. However, certain inefficiencies may cause the shares to trade at a
premium or discount to their pro-rata NAV. There is also no guarantee that an active
secondary market for such shares will develop or continue to exist. While clients and
investors may be able to sell their ETF shares on an exchange, ETFs generally only redeem
shares directly from shareholders when aggregated as creation units (usually 50,000 shares
or more). Therefore, if a liquid secondary market ceases to exist for shares of a particular
ETF, a shareholder may have no way to dispose of such shares.
When consistent with a client’s investment objectives, real estate investment trusts
(“REITs”) may also be used or recommended in client accounts. REITs are subject to risks
generally associated with investing in real estate, such as (i) possible declines in the value
of real estate, (ii) adverse general and local economic conditions, (iii) possible lack of
availability of mortgage funds, (iv) changes in interest rates, and (v) environmental
problems. In addition, REITs are subject to certain other risks related specifically to their
structure and focus such as: dependency upon management skills; limited diversification;
the risks of locating and managing financing for projects; heavy cash flow dependency;
possible default by borrowers; the costs and potential losses of self-liquidation of one or
more holdings; the possibility of failing to maintain exemptions from securities
registration; and, in many cases, relatively small market capitalization, which may result
in less market liquidity and greater price volatility.
Item 9 - Disciplinary Information
The Registrant has not been the subject of a disciplinary action.
Item 10 - Other Financial Industry Activities and Affiliations
A. Neither Registrant, nor its representatives, are registered or have an application pending to
register, as a broker-dealer or a registered representative of a broker-dealer.
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B. Neither Registrant, nor its representatives, are registered or have an application pending to
register, as a futures commission merchant, commodity pool operator, a commodity trading
advisor, or a representative of the foregoing.
C. Registrant does not have any relationship or arrangement with any related person that is
material to its advisory business or to its clients. Certain of Registrant’s associated persons,
in their individual capacities, are licensed insurance agents, but do not solicit clients for or
otherwise engage in commission-based insurance sales.
D. Registrant does not recommend or select other investment advisors for its clients in
exchange for a fee from the recommended or selected advisor. However, as discussed
above, Registrant may recommend and oversee the services of third-party investment
managers as part of its investment advisory services, pursuant to which Registrant receives
an investment advisory fee from the client.
Item 11 - Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
A. The Registrant maintains an investment policy relative to personal securities transactions.
This investment policy is part of Registrant’s overall Code of Ethics, which serves to
establish a standard of business conduct for all of Registrant’s Representatives that is based
upon fundamental principles of openness, integrity, honesty and trust, a copy of which is
available upon request.
In accordance with Section 204A of the Investment Advisers Act of 1940, the Registrant
also maintains and enforces written policies reasonably designed to prevent the misuse of
material non-public information by the Registrant or any person associated with the
Registrant.
B. Neither the Registrant nor any related person of Registrant recommends, buys, or sells for
client accounts, securities in which the Registrant or any related person of Registrant has a
material financial interest.
C. The Registrant and/or representatives of the Registrant may buy or sell securities that are
also recommended to clients. This practice may create a situation where the Registrant
and/or representatives of the Registrant are in a position to materially benefit from the sale
or purchase of those securities. Therefore, this situation creates a conflict of interest.
Practices such as “scalping” (i.e., a practice whereby the owner of shares of a security
recommends that security for investment and then immediately sells it at a profit upon the
rise in the market price which follows the recommendation) could take place if the
Registrant did not have adequate policies in place to detect such activities. In addition, this
requirement can help detect insider trading, “front-running” (i.e., personal trades executed
prior to those of the Registrant’s clients) and other potentially abusive practices.
The Registrant has a personal securities transaction policy in place to monitor the personal
securities transactions and securities holdings of each of the Registrant’s “Access Persons.”
The Registrant’s securities transaction policy requires that Access Person of the Registrant
must provide the Chief Compliance Officer or his/her designee with a written report of
their current securities holdings within ten (10) days after becoming an Access Person.
Furthermore, Access Persons must provide the Chief Compliance Officer with a quarterly
transaction report, detail all trades in the Access Person’s account during the previous
quarter; and on an annual basis, each Access Persons must provide the Chief Compliance
Officer with a written report of the Access Person’s current securities holdings. However,
17
at any time that the Registrant has only one Access Person, he or she shall not be required
to submit any securities report described above.
D. The Registrant and/or representatives of the Registrant may buy or sell securities, at or
around the same time as those securities are recommended to clients. This practice creates
a situation where the Registrant and/or representatives of the Registrant are in a position to
materially benefit from the sale or purchase of those securities. Therefore, this situation
creates a conflict of interest. As indicated above in Item 11C, the Registrant has a personal
securities transaction policy in place to monitor the personal securities transaction and
securities holdings of each of Registrant’s Access Persons.
Item 12 - Brokerage Practices
A. In the event that the client requests that the Registrant recommend a broker-
dealer/custodian for execution and/or custodial services (exclusive of those clients that may
direct the Registrant to use a specific broker-dealer/custodian), Registrant generally
recommends that investment management accounts be maintained at Schwab.
Prior to engaging Registrant to provide investment management services, the client will be
required to enter into a formal Investment Advisory Agreement with Registrant setting
forth the terms and conditions under which Registrant shall manage the client’s assets, and
a separate custodial/clearing agreement with each designated broker-dealer/custodian.
Factors that the Registrant considers in recommending Schwab (or any other broker-
dealer/custodian to clients) include historical relationship with the Registrant, financial
strength, reputation, execution capabilities, pricing, research, and service. Although the
commissions and/or transaction fees paid by Registrant’s clients shall comply with the
Registrant’s duty to obtain best execution, a client may pay a commission that is higher
than another qualified broker-dealer might charge to effect the same transaction where the
Registrant determines, in good faith, that the commission/transaction fee is reasonable in
relation to the value of the brokerage and research services received. In seeking best
execution, the determinative factor is not the lowest possible cost, but whether the
transaction represents the best qualitative execution, taking into consideration the full range
of broker-dealer services, including the value of research provided, execution capability,
commission rates, and responsiveness. Accordingly, although Registrant will seek
competitive rates, it may not necessarily obtain the lowest possible commission rates for
client account transactions. The brokerage commissions or transaction fees charged by the
designated broker-dealer/custodian are exclusive of, and in addition to, Registrant’s
investment management fee. The Registrant’s best execution responsibility is qualified if
securities that it purchases for client accounts are mutual funds that trade at net asset value
as determined at the daily market close.
1. Non-Soft Dollar Research and Benefits
Although not a material consideration when determining whether to recommend that a
client utilize the services of a particular broker-dealer/custodian, Registrant can receive
from Schwab (or another broker-dealer/custodian, investment platform, unaffiliated
investment manager, mutual fund sponsor, or vendor) without cost (and/or at a
discount) support services and/or products, certain of which assist the Registrant to
better monitor and service client accounts maintained at such institutions. Included
within the support services that may be obtained by the Registrant may be investment-
related research, pricing information and market data, software and other technology
that provide access to client account data, compliance and/or practice management-
related publications, discounted or gratis consulting services, discounted and/or gratis
attendance at conferences, meetings, and other educational and/or social events,
18
marketing support, computer hardware and/or software and/or other products used by
Registrant in furtherance of its investment advisory business operations.
Certain of the above support services and/or products assist the Registrant in managing
and administering client accounts. Others do not directly provide such assistance, but
rather assist the Registrant to manage and further develop its business enterprise.
Registrant’s clients do not pay more for investment transactions effected and/or assets
maintained at Schwab as a result of this arrangement. There is no corresponding
commitment made by the Registrant to Schwab or any other entity to invest any
specific amount or percentage of client assets in any specific mutual funds, securities
or other investment products as a result of the above arrangement. Given these benefits
received from Schwab, this presents a conflict of interest in recommending that
Schwab serve as your custodian, including during the custodian transition process.
Additional Benefits
Registrant has received from Dimensional Fund Advisors, an unaffiliated SEC
registered investment adviser (“DFA”), certain additional economic benefits
(“Additional Benefits”) that may or may not be offered to the Registrant again in the
future. Specifically, the Additional Benefits include partial payment for certain
marketing events. Over the past few years, DFA has made one-off payments to third
party vendors for marketing related expenses. These payments ranged between
approximately $250 and $5,000. The annual aggregate value of such payments has not
exceeded $5,000. Each payment is non-recurring and individually negotiated. The
Registrant has no expectation that these Additional Benefits will be offered again;
however, the Registrant reserves the right to negotiate for these Additional Benefits in
the future. DFA provides the Additional Benefits to Registrant in its sole discretion
and at its own expense, and neither the Registrant nor its clients pay any fees to DFA
for the Additional Benefits. Registrant and DFA have not entered into any written
agreement to govern the Additional Benefits.
2. The Registrant does not receive referrals from broker-dealers.
3. The Registrant does not generally accept directed brokerage arrangements (when a
client requires that account transactions be effected through a specific broker-dealer).
In such client directed arrangements, the client will negotiate terms and arrangements
for their account with that broker-dealer, and Registrant will not seek better execution
services or prices from other broker-dealers or be able to “batch” the client’s
transactions for execution through other broker-dealers with orders for other accounts
managed by Registrant. As a result, client may pay higher commissions or other
transaction costs or greater spreads, or receive less favorable net prices, on transactions
for the account than would otherwise be the case.
In certain circumstances, such as held-away accounts or assets allocated to third-party
managers, the client’s assets may be required to be maintained at and transacted
through a particular qualified custodian. In more limited cases, and subject to
Registrant’s acceptance, the client may direct the use of a specific custodian for
account maintenance and transactions. These practices may cause the accounts to incur
higher commissions or transaction costs when compared to alternative clearing
arrangements that may be available through Registrant. Higher transaction costs
adversely impact account performance. Transactions in accounts for which the client
has directed the use of a specific custodian will generally be executed following the
execution of portfolio transactions for non-directed accounts.
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B. To the extent that the Registrant provides investment management services to its clients,
the transactions for each client account generally will be effected independently, unless
the Registrant decides to purchase or sell the same securities for several clients at
approximately the same time through the same custodian. The Registrant may (but is not
obligated to) combine or “bunch” such orders to obtain best execution, to negotiate more
favorable commission rates or to allocate equitably among the Registrant’s clients
differences in prices and commissions or other transaction costs that might have been
obtained had such orders been placed independently. Under this procedure, transactions
will be averaged as to price and will be allocated among clients in proportion to the
purchase and sale orders placed for each client account on any given day. The Registrant
shall not receive any additional compensation or remuneration as a result of such
aggregation.
Item 13 - Review of Accounts
A. For those clients to whom Registrant provides investment supervisory services, account
reviews are conducted on an ongoing basis by the Registrant’s Principal. All investment
supervisory clients are advised that it remains their responsibility to advise the Registrant
of any changes in their investment objectives and/or financial situation. All clients (in
person or via telephone) are encouraged to review financial planning issues (to the extent
applicable), investment objectives and account performance with the Registrant on an
annual basis.
B. The Registrant may conduct account reviews on an other than periodic basis upon the
occurrence of a triggering event, such as a change in client investment objectives and/or
financial situation, market corrections and client request.
C. Clients are provided, at least quarterly, with written transaction confirmation notices and
regular written summary account statements directly from the broker-dealer/custodian
and/or program sponsor for the client accounts. The Registrant may also provide a written
periodic report summarizing account activity and performance.
Item 14 - Client Referrals and Other Compensation
A. As referenced in Item 12.A.1 above, the Registrant can receive economic benefits from
Schwab and/or DFA. The Registrant, without cost (and/or at a discount), can receive
support services and/or products from Schwab and/or DFA.
Registrant’s clients do not pay more for investment transactions effected and/or assets
maintained at Schwab or DFA as a result of this arrangement. There is no corresponding
commitment made by the Registrant to Schwab, DFA, or any other entity to invest any
specific amount or percentage of client assets in any specific mutual funds, securities or
other investment products as a result of the above arrangement.
B. Neither the Registrant nor any related person of the Registrant directly or indirectly
compensates any person for client referrals.
Item 15 - Custody
The Registrant shall have the ability to have its advisory fee for each client debited by the
custodian. Clients are provided, at least quarterly, with written transaction confirmation
20
notices and regular written summary account statements directly from the broker-
dealer/custodian and/or program sponsor for the client accounts. The Registrant may also
provide a written periodic report summarizing account activity and performance.
To the extent that the Registrant provides clients with periodic account statements or
reports, the client is urged to compare any statement or report provided by the Registrant
with the account statements received from the account custodian. The account custodian
does not verify the accuracy of the Registrant’s advisory fee calculation.
The Registrant provides other services on behalf of its clients that require disclosure at
ADV Part 1, Item 9. In particular, certain clients have signed asset transfer authorizations
that permit the qualified custodian to rely upon instructions from the Registrant to transfer
client funds to “third parties.” In accordance with the guidance provided in the SEC Staff’s
February 21, 2017 Investment Adviser Association No-Action Letter, the affected
accounts are not subjected to an annual surprise CPA examination.
Item 16 - Investment Discretion
The Registrant does not manage client assets on a discretionary basis. However, third-party
managers, to the extent engaged, will generally render their investment management
services on a fully discretionary basis. In these cases, clients may impose reasonable
restrictions on the third-party manager’s discretionary authority, which restrictions, and
any changes or modifications thereto, should be communicated to Registrant, in writing,
for provision to the third-party manager.
Item 17 - Voting Client Securities
Unless the client directs otherwise in writing, the Registrant and/or engaged third-party
manager is responsible for voting client proxies (however, the client shall maintain
exclusive responsibility for all legal proceedings or other type events pertaining to the
account assets, including, but not limited to, class action lawsuits.). The Registrant shall
vote proxies in accordance with its Proxy Voting Policy, a copy of which is available upon
request. The Registrant shall monitor corporate actions of individual issuers and investment
companies consistent with the Registrant’s fiduciary duty to vote proxies in the best
interests of its clients. Absent mitigating circumstances and/or conflicts of interest, it is the
Registrant’s general policy to vote proxies consistent with the recommendation of the
issuer’s senior management. However, to the extent such mitigation circumstances or
conflicts are present, the Registrant will maintain written records of the manner by which
it addressed such mitigating circumstance or conflict and will, in all such cases, adhere to
its fiduciary duty to act in the client’s best interest. The Registrant shall maintain records
pertaining to proxy voting as required pursuant to Rule 204-2(c)(2) under the Advisers Act.
Copies of Rules 206(4)-6 and 204-2(c)(2) are available upon written request. In addition,
information pertaining to how the Registrant voted on any specific proxy issue is also
available upon written request. Requests should be made by contacting the Registrant’s
Chief Compliance Officer, Tina Mistry. Details regarding third-party manager proxy
voting practices are disclosed in the relevant third-party manager’s Form ADV Part 2A
Disclosure Brochure, a copy of which is provided to the client prior to or at the time an
allocation recommendation to the third-party manager is made.
Item 18 - Financial Information
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A. The Registrant does not solicit fees of more than $1,200, per client, six months or more in
advance.
B. The Registrant is unaware of any financial condition that is reasonably likely to impair its
ability to meet its contractual commitments relating to its discretionary authority over
certain client accounts.
C. The Registrant has not been the subject of a bankruptcy petition.
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