View Document Text
Powell Financial, Inc.
d/b/a Powell Wealth
Client Brochure - ADV Part 2A
This brochure provides information about the qualifications and business practices of Powell Financial, Inc. d/b/a
Powell Wealth. If you have any questions about the contents of this brochure, please contact us at (704) 439-0027
or by email at: david.powell@powellwealth.com. The information in this brochure has not been approved or
verified by the United States Securities and Exchange Commission or by any state securities authority.
Additional information about Powell Financial, Inc. d/b/a Powell Wealth is also available on the SEC’s website at
www.adviserinfo.sec.gov. Powell Financial, Inc. d/b/a Powell Wealth’s CRD number is: 144230
17818 Statesville Road, Suite 221
Cornelius, North Carolina, 28031
(704) 439-0027
www.powellwealth.com
david.powell@powellwealth.com
Registration does not imply a certain level of skill or training.
Version Date: July 2025
Item 2: Material Changes
Since our last annual amendment filing dated February 2025, Items 4: Advisory Business, 5: Fees and
Compensation, and 10: Other Financial Industry Activities and Affiliations have been updated to
explain that fees charged by third-party advisers are billed separate from advisory fees charged by
Powell Wealth.
i
Item 3: Table of Contents
Item 2: Material Changes ........................................................................................................................................................................................... i
Item 3: Table of Contents .......................................................................................................................................................................................... ii
Item 4: Advisory Business ......................................................................................................................................................................................... 1
A. Description of the Advisory Firm ................................................................................................................................................................... 1
B. Types of Advisory Services .............................................................................................................................................................................. 1
Investment Supervisory Services ................................................................................................................................................................... 1
Selection of Other Advisers ............................................................................................................................................................................. 1
Pension Consulting Services ........................................................................................................................................................................... 2
Retirement Plan Rollover Recommendations…………………………………………………………………………………………..……2
Financial Planning ............................................................................................................................................................................................ 3
Services Limited to Specific Types of Investments ...................................................................................................................................... 3
C. Client Tailored Services and Client Imposed Restrictions .......................................................................................................................... 4
D. Wrap Fee Programs .......................................................................................................................................................................................... 4
E. Amounts Under Management ......................................................................................................................................................................... 4
Item 5: Fees and Compensation ................................................................................................................................................................................ 4
A. Fee Schedule ...................................................................................................................................................................................................... 4
Investment Supervisory Services Fees ........................................................................................................................................................... 4
Selection of Other Advisers Fees .................................................................................................................................................................... 5
Pension Consulting Services Fees .................................................................................................................................................................. 5
Fixed Fees .......................................................................................................................................................................................................... 5
Hourly Fees ....................................................................................................................................................................................................... 5
Financial Planning Fees ................................................................................................................................................................................... 6
Fixed Fees .......................................................................................................................................................................................................... 6
Hourly Fees ....................................................................................................................................................................................................... 6
B. Payment of Fees ................................................................................................................................................................................................. 6
Payment of Investment Supervisory Fees ..................................................................................................................................................... 6
Selection of Other Advisers Fees .................................................................................................................................................................... 6
Payment of Pension Consulting Fees ............................................................................................................................................................. 6
Payment of Financial Planning Fees .............................................................................................................................................................. 6
C. Clients Are Responsible For Third Party Fees .............................................................................................................................................. 7
D. Prepayment of Fees .......................................................................................................................................................................................... 7
E. Outside Compensation For the Sale of Securities to Clients ........................................................................................................................ 7
Item 6: Performance-Based Fees and Side-By-Side Management ........................................................................................................................ 7
Item 7: Types of Clients ............................................................................................................................................................................................. 7
Minimum Account Size ................................................................................................................................................................................... 8
ii
Item 8: Methods of Analysis, Investment Strategies, and Risk of Investment Loss ........................................................................................... 8
A.
Methods of Analysis and Investment Strategies .................................................................................................................................. 8
Methods of Analysis ........................................................................................................................................................................................ 8
Fundamental Analysis ..................................................................................................................................................................................... 8
Cyclical Analysis .............................................................................................................................................................................................. 8
Investment Strategies ....................................................................................................................................................................................... 8
B.
Material Risks Involved .......................................................................................................................................................................... 8
Methods of Analysis ........................................................................................................................................................................................ 8
Fundamental Analysis ..................................................................................................................................................................................... 8
Cyclical Analysis .............................................................................................................................................................................................. 8
Investment Strategies ....................................................................................................................................................................................... 9
C.
Risks of Specific Securities Utilized ....................................................................................................................................................... 9
Item 9: Disciplinary Information .............................................................................................................................................................................. 9
Item 10: Other Financial Industry Activities and Affiliations ............................................................................................................................... 9
A.
Registration as a Broker/Dealer or Broker/Dealer Representative .................................................................................................. 9
B.
Registration as a Futures Commission Merchant, Commodity Pool Operator, or a Commodity Trading Adviser ................... 9
C.
Registration Relationships Material to this Advisory Business and Possible Conflicts of Interests ............................................ 10
D.
Selection of Other Advisers or Managers and How This Adviser is Compensated for Those Selections .................................. 10
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .................................................................... 10
A.
Code of Ethics ......................................................................................................................................................................................... 10
B.
Recommendations Involving Material Financial Interests ............................................................................................................... 10
C.
Investing Personal Money in the Same Securities as Clients ............................................................................................................ 11
D.
Trading Securities At/Around the Same Time as Clients’ Securities ............................................................................................. 11
Item 12: Brokerage Practices .................................................................................................................................................................................... 11
A.
Factors Used to Select Custodians and/or Broker/Dealers ............................................................................................................. 11
1.
Research and Other Soft-Dollar Benefits ........................................................................................................................................ 11
2.
Brokerage for Client Referrals ......................................................................................................................................................... 11
3.
Clients Directing Which Broker/Dealer or Custodian to Use ..................................................................................................... 11
B.
Aggregating (Block) Trading for Multiple Client Accounts ............................................................................................................. 12
Item 13: Reviews of Accounts ................................................................................................................................................................................. 12
A.
Frequency and Nature of Periodic Reviews and Who Makes Those Reviews ............................................................................... 12
B.
Factors That Will Trigger a Non-Periodic Review of Client Accounts ............................................................................................ 12
C.
Content and Frequency of Regular Reports Provided to Clients ..................................................................................................... 12
Item 14: Client Referrals and Other Compensation ............................................................................................................................................. 13
A.
Economic Benefits Provided by Third Parties for Advice Rendered to Clients (Includes Sales Awards or Other Prizes) ...... 13
B.
Compensation to Non – Advisory Personnel for Client Referrals ................................................................................................... 13
Item 15: Custody ....................................................................................................................................................................................................... 13
Item 16: Investment Discretion ............................................................................................................................................................................... 13
iii
Item 17: Voting Client Securities (Proxy Voting) .................................................................................................................................................. 14
Item 18: Financial Information ................................................................................................................................................................................ 14
A.
Balance Sheet .......................................................................................................................................................................................... 14
B.
Financial Conditions Reasonably Likely to Impair Ability to Meet Contractual Commitments to Clients ............................... 14
C.
Bankruptcy Petitions in Previous Ten Years ...................................................................................................................................... 14
iv
Item 4: Advisory Business
A. Description of the Advisory Firm
Powell Financial, Inc. was formed on October 15, 2007. This firm was approved to
conduct business on September 19, 2007. Beginning April 2016, Powell Financial, Inc. is
conducting advisory business as Powell Wealth. The principal owner is David L. Powell.
B. Types of Advisory Services
Powell Financial, Inc. d/b/a Powell Wealth (hereinafter “PW”) offers the following
services to advisory clients:
Investment Supervisory Services
PW offers ongoing portfolio management services based on the individual goals,
objectives, time horizon, and risk tolerance of each client. PW creates an Investment
Policy Statement for each client, which outlines the client’s current situation (income, tax
levels, and risk tolerance levels) and then constructs a plan (the Investment Policy
Statement) to aid in the selection of a portfolio that matches each client’s specific
situation. Investment Supervisory Services include, but are not limited to, the following:
•
•
•
Investment strategy •
•
Asset allocation
•
Risk tolerance
Personal investment policy
Asset selection
Regular portfolio monitoring
PW evaluates the current investments of each client with respect to their risk tolerance
levels and time horizon. PW will request discretionary authority from clients in order to
select securities and execute transactions without permission from the client prior to
each transaction. Risk tolerance levels are documented in the Investment Policy
Statement, which is given to each client.
Selection of Other Advisers
PW can direct clients to third-party money managers. This relationship will be disclosed
in each contract between PW and each third-party adviser. Total fees charged by PW
and each third-party adviser will not exceed any limit imposed by any regulatory
agency and will not exceed the maximum fee rate detailed below in Item 5. Before
selecting other advisers for clients, PW will always ensure those other advisers are
properly licensed or registered as investment advisers.
Form ADV 2A Version: 7/1/2025
1
Pension Consulting Services
PW offers ongoing consulting services to pension or other employee benefit plans
(including but not limited to 401(k) plans) based on the demographics, goals, objectives,
time horizon, and/or risk tolerance of the plan’s participants.
Retirement Plan Rollover Recommendations
When PW provides investment advice about your retirement plan account or individual
retirement account (“IRA”) including whether to maintain investments and/or proceeds
in the retirement plan account, roll over such investment/proceeds from the retirement
plan account to a IRA or make a distribution from the retirement plan account, we
acknowledge that PW is a “fiduciary” within the meaning of Title I of the Employee
Retirement Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”)
as applicable, which are laws governing retirement accounts. The way PW makes money
creates conflicts with your interests so PW operates under a special rule that requires
PW to act in your best interest and not put our interest ahead of you.
Under this special rule’s provisions, PW must as a fiduciary to a retirement plan account
or IRA under ERISA/IRC:
Meet a professional standard of care when making investment
Never put the financial interests of PW ahead of you when making
Avoid misleading statements about conflicts of interest, fees, and
Follow policies and procedures designed to ensure that PW gives advice
•
recommendations (e.g., give prudent advice);
•
recommendations (e.g., give loyal advice);
•
investments;
•
that is in your best interest;
•
•
Charge no more than is reasonable for the services of PW; and
Give Client basic information about conflicts of interest.
To the extent We recommend you roll over your account from a current retirement plan
account to an individual retirement account managed by PW, please know that PW and
our investment adviser representatives have a conflict of interest.
We can earn increased investment advisory fees by recommending that you roll over
your account at the retirement plan to an IRA managed by PW. We will earn fewer
investment advisory fees if you do not roll over the funds in the retirement plan to an
IRA managed by PW.
Thus, our investment adviser representatives have an economic incentive to recommend
a rollover of funds from a retirement plan to an IRA which is a conflict of interest
Form ADV 2A Version: 7/1/2025
2
because our recommendation that you open an IRA account to be managed by our firm
can be based on our economic incentive and not based exclusively on whether or not
moving the IRA to our management program is in your overall best interest.
We have taken steps to manage this conflict of interest. We have adopted an impartial
conduct standard whereby our investment adviser representatives will (i) provide
investment advice to a retirement plan participant regarding a rollover of funds from the
retirement plan in accordance with the fiduciary status described below, (ii) not
recommend investments which result in PW receiving unreasonable compensation
related to the rollover of funds from the retirement plan to an IRA, and (iii) fully disclose
compensation received by PW and our supervised persons and any material conflicts of
interest related to recommending the rollover of funds from the retirement plan to an
IRA and refrain from making any materially misleading statements regarding such
rollover.
When providing advice to you regarding a retirement plan account or IRA, our
investment advisor representatives will act with the care, skill, prudence, and diligence
under the circumstances then prevailing that a prudent person acting in a like capacity
and familiar with such matters would use in the conduct of an enterprise of a like
character and with like aims, based on the investment objectives, risk, tolerance,
financial circumstances, and a client’s needs, without regard to the financial or other
interests of PW or our affiliated personnel.
Financial Planning
PW designs a comprehensive financial plan that takes into account many factors, and
then provides output showing the various solutions to issues in which the client seeks
answers. It uses Monte Carlo simulations, cash flow projections, and several "what if"
scenarios. It encompasses goal planning, estate planning, debt reduction, college
planning, retirement planning, tax concerns, investment planning, etc. These services are
based on fixed fees or hourly fees and the final fee structure is documented in the
Financial Planning Agreement.
Services Limited to Specific Types of Investments
PW limits its investment advice and/or money management to mutual funds, equities,
bonds, fixed income, debt securities, alternative investments, ETFs, real estate, third-
party money managers, REITs, insurance products including annuities and government
securities. PW may use other securities as well to help diversify a portfolio when
applicable.
Form ADV 2A Version: 7/1/2025
3
C. Client Tailored Services and Client Imposed Restrictions
PW offers the same suite of services to all of its clients. However, specific client financial
plans and their implementation are dependent upon the Client Profile which outlines
each client’s current situation (income, tax levels, and risk tolerance levels) and is used
to construct a client specific plan to aid in the selection of a portfolio that matches
restrictions, needs, and targets.
Clients can impose restrictions in investing in certain securities or types of securities in
accordance with their values or beliefs. However, if the restrictions prevent PW from
properly servicing the client account, or if the restrictions would require PW to deviate
from its standard suite of services, PW reserves the right to end the relationship.
D. Wrap Fee Programs
PW does not participate in any wrap fee programs.
E. Amounts Under Management
PW has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts:
Date Calculated:
$202,617,451
$0.00
December 31, 2024
Item 5: Fees and Compensation
A. Fee Schedule
Investment Supervisory Services Fees
Total Assets Under Management
Annual Fee
All Assets Under Management
Up to 1.25%
The actual fees charged to clients vary and are negotiable based on factors such as the
amount of assets under management, the expectation for additional assets in the future,
the number of accounts a client will have under management, and whether a
custodian/broker other than Fidelity will be used. The exact fee schedule is attached in
the Investment Advisory Contract. Fees are paid quarterly in advance. Clients can
terminate their contracts with thirty days’ written notice; termination is 30 days after
Form ADV 2A Version: 7/1/2025
4
written notice. Refunds are given on a prorated basis, based on the number of days
remaining in a quarter at the point of termination. Clients can terminate their contracts
without penalty, for full refund, within 5 business days of signing the advisory contract.
Advisory fees are withdrawn directly from the client’s accounts with client written
authorization, which is documented in the Investment Advisory Contract.
Selection of Other Advisers Fees
PW can direct clients to third-party investment adviser firms. This relationship will be
disclosed in each contract between PW and the third-party adviser. Third-party adviser
fees are billed separate from fees charged by PW. Third-party advisers are responsible
for calculating and charging the fee they bill to clients. The total aggregate fee charged
by PW and each third-party adviser will not exceed any limit imposed by any regulatory
agency and will not exceed the maximum rate disclosed above.
Although the total investment advisory fee (fees charged by PW plus fees charged by
third-party advisers) incurred by a client will not exceed our maximum fee rate when a
client elects to use third-party adviser; we will typically adjust the fee rate we charge
based on the third-party adviser’s fee. Therefore, we have a conflict of interest in
recommending third-party advisers that agree to charge lower fees because we will in
turn retain a higher portion of the overall management fee. For example, some firms
may charge 0.25% annually and some may charge 0.50% annually. If a third-party
adviser is selected that charges 0.50%, we are more likely to lower our fee, but if a third-
party adviser that charges 0.25% is selected, we are less likely to lower our fee. To
control this conflict of interest, we attempt to negotiate the same fee charged by all third
party advisers. Moreover, our decision to recommend a third party adviser is based on
objective criteria such as prior investment performance, investment strategies offered
and the totality of investment advisory services available. To the extent a higher-priced
third-party adviser is selected, we will lower our fee to ensure total fees incurred by the
client are below our 1.25% annual maximum.
Pension Consulting Services Fees
Fixed Fees
The rate for pension consulting services is between $2,500 and $25,000, depending
upon the complexity of the situation and the needs of the client. Fees are paid in
advance, but never more than six months in advance.
Hourly Fees
The hourly fee for these services is between $200 and $400, depending upon the
complexity of the situation and the needs of the client. Fees are paid in advance
based on the estimated number of required hours, but never more than six months in
advance.
Form ADV 2A Version: 7/1/2025
5
The fees are negotiable and the final fee schedule will be attached in the client contract.
Clients can terminate their contracts without penalty within five business days of
signing the client contract.
Financial Planning Fees
Fixed Fees
Depending upon the complexity of the situation and the needs of the client, the rate
for creating client financial plans is between $2,500 and $25,000. Fees are paid in
advance, but never more than six months in advance.
Hourly Fees
Depending upon the complexity of the situation and the needs of the client, the
hourly fee for these services is between $200 and $400. Fees are paid in advance
based on the estimated number of required hours, but never more than six months in
advance.
The fees are negotiable and the final fee schedule will be attached in the Financial
Planning Agreement. Clients can terminate their contracts without penalty within five
business days of signing the Financial Planning Agreement.
B. Payment of Fees
Payment of Investment Supervisory Fees
Advisory fees are invoiced, billed directly to the client, and withdrawn directly from the
client’s accounts with client written authorization. Payments are due thirty days from
date of invoice. Fees are paid quarterly in advance.
Selection of Other Advisers Fees
The timing, frequency, and method of paying fees for selection of third-party managers
will depend on the specific third-party adviser selected and will be disclosed to the
client prior to entering into a relationship with the third-party adviser.
Payment of Pension Consulting Fees
Pension Consulting fees are paid via check in advance, but never more than six months
in advance.
Payment of Financial Planning Fees
Financial Planning fees are paid via check in advance, but never more than six months in
advance.
Form ADV 2A Version: 7/1/2025
6
C. Clients Are Responsible For Third Party Fees
Item 12 of
Clients are responsible for the payment of all third-party fees (i.e. custodian fees, mutual
fund fees, transaction fees, etc.). Those fees are separate and distinct from the fees and
expenses charged by PW. Please see
this brochure regarding
broker/custodian.
D. Prepayment of Fees
PW collects fees in advance. Fixed fees that are collected in advance will be refunded
based on the prorated amount of work completed at the point of termination. Clients
can terminate their contracts with thirty days’ written notice; termination is 30 days after
written notice. Refunds are given on a prorated basis, based on the number of days
remaining in a quarter at the point of termination. Clients can terminate their contracts
without penalty, for full refund, within 5 business days of signing the advisory contract.
Fees will be returned within fourteen days to the client via check or return credit to the
client’s account.
For all asset-based fees paid in advance, the fee refunded will be the balance of the fees
collected in advance minus the daily rate* times the number of days in the billing period
up to and including the day of termination. (*The daily rate is calculated by dividing the
annual asset-based fee by 365.)
For hourly fees that are collected in advance, the fee refunded will be the balance of the
fees collected in advance minus the hourly rate times the number of hours of work that
has been completed up to and including the day of termination.
E. Outside Compensation For the Sale of Securities to Clients
Neither PW nor its supervised persons accept compensation (e.g. commissions, internal
investment product expenses, ticket charges) for the sale of securities or other
investment products. The only compensation we receive are the investment advisory
fees previously described in this section.
Item 6: Performance-Based Fees and Side-By-Side Management
PW does not accept performance-based fees or other fees based on a share of capital gains on or
capital appreciation of the assets of a client.
Item 7: Types of Clients
PW provides investment advice and/or management supervisory services to the following
Types of Clients:
Form ADV 2A Version: 7/1/2025
7
Individuals
High-Net-Worth Individuals
Pension and Profit-Sharing Plans
Trusts, Estates, or Charitable Organizations
Corporations or Business Entities
Minimum Account Size
There is an account minimum, $500,000, which can be waived by the investment adviser, based
on the needs of the client and the complexity of the situation.
Item 8: Methods of Analysis, Investment Strategies, and Risk of
Investment Loss
A. Methods of Analysis and Investment Strategies
Methods of Analysis
PW’s methods of analysis include fundamental and cyclical analysis.
Fundamental analysis involves the analysis of financial statements, the general financial
health of companies, and/or the analysis of management or competitive advantages.
Cyclical analysis involved the analysis of business cycles to find favorable conditions
for buying and/or selling a security.
Investment Strategies
PW uses long term trading, short term trading, and margin transactions.
Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear. Past performance is not a guarantee of future returns.
B. Material Risks Involved
Methods of Analysis
Fundamental analysis concentrates on factors that determine a company’s value and
expected future earnings. This strategy would normally encourage equity purchases in
stocks that are undervalued or priced below their perceived value. The risk assumed is
that the market will fail to reach expectations of perceived value.
Cyclical analysis assumes that the markets react in cyclical patterns which, once
identified, can be leveraged to provide performance. The risks with this strategy are
two-fold: 1) the markets do not always repeat cyclical patterns and 2) if too many
investors begin to implement this strategy, it changes the very cycles they are trying to
take advantage of.
Form ADV 2A Version: 7/1/2025
8
Investment Strategies
Long term trading is designed to capture market rates of both return and risk. Frequent
trading, when done, can affect investment performance, particularly through increased
brokerage and other transaction costs and taxes.
Short term trading and margin transactions hold greater risk and clients should be
aware that there is a chance of material risk of loss using any of those strategies.
Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear. Past performance is not a guarantee of future returns.
C. Risks of Specific Securities Utilized
PW seeks investment strategies that do not involve significant or unusual risk beyond
that of the general domestic and/or international equity markets. However, margin
transactions and alternative investments hold greater risk of capital loss and clients
should be aware that there is a chance of material risk of loss using any of those
strategies.
Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear. Past performance is not a guarantee of future returns.
Item 9: Disciplinary Information
There are no legal or disciplinary events that are material to a client’s or prospective client’s
evaluation of this advisory business or the integrity of our management.
Item 10: Other Financial Industry Activities and Affiliations
A. Registration as a Broker/Dealer or Broker/Dealer Representative
Neither PW nor its supervised persons are registered as a broker/dealer or registered as
registered representatives of a broker/dealer.
B. Registration as a Futures Commission Merchant, Commodity Pool
Operator, or a Commodity Trading Adviser
Neither PW nor its representatives are registered as a FCM, CPO, or CTA.
Form ADV 2A Version: 7/1/2025
9
C. Registration Relationships Material to this Advisory Business and
Possible Conflicts of Interests
David L. Powell is a licensed insurance agent with various insurance companies, and in
such capacity, can recommend, on a fully disclosed commission basis, the purchase of
certain insurance products. Mr. Powell may offer clients advice or products from this
activity. Clients should be aware that insurance services will pay a commission or other
compensation and involve a conflict of interest, as commissionable products conflict
with the fiduciary duties of a registered investment adviser. PW always acts in the best
interest of the client. Clients are in no way required to utilize the services of any
representative of PW in their outside capacities.
D. Selection of Other Advisers or Managers and How This Adviser is
Compensated for Those Selections
PW directs clients to third-party money managers. This relationship will be disclosed in
each contract between PW and each third-party adviser. Total fees charged by PW and
each third-party adviser will not exceed any limit imposed by any regulatory agency
and will not exceed the maximum annual fee rate disclosed in Item 5 of this brochure.
Please refer to the previous disclosures in Item 4 and Item 5 of this brochure.
Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
A. Code of Ethics
PW has a written Code of Ethics that covers the following areas:
• Prohibited Purchases, Sales and Practices
• Reporting
• Confidentiality
• Sanctions
• Duties of the Chief Compliance Officer
Clients can request a copy of our Code of Ethics from management.
B. Recommendations Involving Material Financial Interests
PW does not recommend that clients buy or sell any security in which a related person
to PW has a material financial interest.
Form ADV 2A Version: 7/1/2025
10
C. Investing Personal Money in the Same Securities as Clients
From time to time, representatives of PW will buy or sell securities for themselves that
they also recommend to clients. PW will always document any transactions that can be
construed as conflicts of interest and will always transact client business before their
own when similar securities are being bought or sold.
D. Trading Securities At/Around the Same Time as Clients’ Securities
From time to time, representatives of PW can buy or sell securities for themselves at or
around the same time as clients. This can provide an opportunity for representatives of
PW to buy or sell securities before or after recommending securities to clients resulting
in representatives profiting off the recommendations they provide to clients. Such
transactions create a conflict of interest. PW will always transact clients’ transactions
before its own when similar securities are being bought or sold.
Item 12: Brokerage Practices
A. Factors Used to Select Custodians and/or Broker/Dealers
The custodians, primarily Fidelity Brokerage Services LLC (Fidelity), a registered
broker/dealer member FINRA/SIPC, will be chosen based on relatively low transaction
fees and access to mutual funds and ETFs. PW will never charge a premium or
commission on transactions, beyond the actual cost imposed by Fidelity. From time to
time, PW will use other custodians outside of Fidelity as consistent with the client’s best
interest.
1. Research and Other Soft-Dollar Benefits
PW receives research, products, or other services from custodians in connection with
client securities transactions (“soft dollar benefits”). There is no minimum client
number or dollar number that PW must meet in order to receive free research from
the custodian or broker/dealer. There is no incentive for PW to direct clients to a
particular broker/dealer over other broker/dealers who offer the same services. The
first consideration when recommending broker/dealers to clients is best execution.
2. Brokerage for Client Referrals
PW receives no referrals from custodians in exchange for using their services. PW’s
custodial relationships are not contingent upon client referrals.
3. Clients Directing Which Broker/Dealer or Custodian to Use
PW will not allow clients to direct PW to use a specific broker/dealer to execute
transactions. Clients must use PW’s recommended custodian. Not all investment
Form ADV 2A Version: 7/1/2025
11
advisers require their clients to direct brokerage. By requiring clients to use our
specific custodian, PW may be unable to achieve most favorable execution of client
transactions and this could cost clients money over using a lower-cost custodian.
B. Aggregating (Block) Trading for Multiple Client Accounts
PW maintains the ability to block trade purchases across accounts but will rarely do so.
While block trading may benefit clients by purchasing larger blocks in groups, we do
not feel that the clients are at a disadvantage due to the best execution practices of our
custodian.
Item 13: Reviews of Accounts
A. Frequency and Nature of Periodic Reviews and Who Makes Those
Reviews
Client accounts are reviewed at least quarterly by David L. Powell. Mr. Powell is the
Chief Investment Officer and reviews all clients’ accounts with regard to the specific
client’s investment policies and risk tolerance levels.
All financial planning accounts are reviewed upon financial plan creation and plan
delivery by David L. Powell.
B. Factors That Will Trigger a Non-Periodic Review of Client
Accounts
Reviews can be triggered by material market, economic or political events, or by
changes in client's financial situations (such as retirement, termination of employment,
physical move, or inheritance).
C. Content and Frequency of Regular Reports Provided to Clients
Investment advisory clients will receive from the custodian at least quarterly written
reports detailing the client’s account.
Financial planning only clients are provided a one-time financial plan concerning their
financial situation. After the presentation of the plan, there are no further reports.
Clients may request additional plans or reports for a fee.
Form ADV 2A Version: 7/1/2025
12
Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided by Third Parties for Advice Rendered
to Clients (Includes Sales Awards or Other Prizes)
Aside from soft-dollar benefits as discussed herein, PW does not receive any economic
benefit, directly or indirectly from any third party for advice rendered to PW clients.
B. Compensation to Non – Advisory Personnel for Client Referrals
PW can compensate non-advisory personnel for client referrals.
Item 15: Custody
Custody, as it applies to investment advisers, has been defined by the SEC as having access or
control over client funds and/or securities. In other words, custody is not limited to physically
holding client funds and securities. If an investment adviser has the ability to access or control
client funds or securities, the investment adviser is deemed to have custody and must ensure
proper procedures are implemented.
PW is given the authority from clients to deduct advisory fees directly from client accounts.
Such authority is deemed to be custody as defined by the SEC. PW is also deemed to have
custody of client funds and securities when PW has standing authority (also known as a
standing letter of authorization or “SLOA”) to move money from a client’s account to a third-
party account. PW has established procedures to ensure all client funds and securities are held
at a qualified custodian in a separate account for each client under that client's name. Clients or
an independent representative of the client (other than an affiliated person of PW) are also
notified, in writing of the qualified custodian's name, address and the manner in which the
funds or securities are maintained, promptly when the account is opened and following any
changes. Finally, account statements are delivered directly from the qualified custodian to each
client, or the client's independent representative (other than an affiliated person of PW), at least
quarterly. Clients are strongly urged to compare any statements or reports from PW against the
account statements received directly from qualified custodians.
Item 16: Investment Discretion
For those client accounts where PW provides ongoing supervision, PW maintains discretion
over client accounts with respect to securities to be bought and sold and amount of securities to
be bought and sold. Buying and selling of securities is explained to clients in detail.
Form ADV 2A Version: 7/1/2025
13
Item 17: Voting Client Securities (Proxy Voting)
PW will not ask for, nor accept voting authority for client securities. Clients will receive proxies
directly from the issuer of the security or the custodian. Clients should direct all proxy
questions to the issuer of the security.
Item 18: Financial Information
A. Balance Sheet
PW does not require nor solicit prepayment of more than $1,200 in fees per client, six
months or more in advance and therefore does not need to include a balance sheet with
this brochure.
B. Financial Conditions Reasonably Likely to Impair Ability to Meet
Contractual Commitments to Clients
Neither PW nor its management have any financial conditions that are likely to
reasonably impair our ability to meet contractual commitments to clients.
C. Bankruptcy Petitions in Previous Ten Years
PW has not been the subject of a bankruptcy petition in the last ten years.
Form ADV 2A Version: 7/1/2025
14