Overview

Assets Under Management: $572 million
Headquarters: INDEPENDENCE, OH
High-Net-Worth Clients: 127
Average Client Assets: $3.1 million

Frequently Asked Questions

PRASAD WEALTH PARTNERS is a fee-based investment advisor. Detailed fee schedules are available in their SEC Form ADV filing.

Yes. As an SEC-registered investment advisor (CRD #332507), PRASAD WEALTH PARTNERS is subject to fiduciary duty under federal law.

PRASAD WEALTH PARTNERS is headquartered in INDEPENDENCE, OH.

PRASAD WEALTH PARTNERS serves 127 high-net-worth clients according to their SEC filing dated April 21, 2026. View client details ↓

According to their SEC Form ADV, PRASAD WEALTH PARTNERS offers financial planning, portfolio management for individuals, portfolio management for institutional clients, pension consulting services, and selection of other advisors. View all service details ↓

PRASAD WEALTH PARTNERS manages $572 million in client assets according to their SEC filing dated April 21, 2026.

According to their SEC Form ADV, PRASAD WEALTH PARTNERS serves high-net-worth individuals, institutional clients, and pension and profit-sharing plans. View client details ↓

Services Offered

Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Institutional Clients, Pension Consulting, Investment Advisor Selection

Clients

Number of High-Net-Worth Clients: 127
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 68.48%
Average Client Assets: $3.1 million
Total Client Accounts: 2,015
Discretionary Accounts: 2,015

Regulatory Filings

CRD Number: 332507
Filing ID: 2096248
Last Filing Date: 2026-04-21 15:54:48

Form ADV Documents

Primary Brochure: PRASAD WEALTH PARTNERS ADV PART 2A 03-04-2026 (2026-03-04)

View Document Text
PRASAD WEALTH PARTNERS, LLC FORM ADV PART 2A BROCHURE Item 1 – Cover Page 6050 Oak Tree Blvd., Suite 100 Independence, Ohio 44131 216-313-9999 www.prasadwealth.com This brochure provides information about the qualifications and business practices of Prasad Wealth Partners, LLC. If you have any questions regarding the contents of this brochure, please do not hesitate to contact our Chief Compliance Officer, Roseann Higgins, by telephone at (513) 977-8459 or by email at roseann.higgins@dinsmorecomplianceservices.com. The information in this brochure has not been approved or verified by the United States Securities and Exchange Commission or by any state securities authority. Prasad Wealth Partners, LLC is a registered investment adviser. Registration with the United States Securities and Exchange Commission or any state securities authority does not imply a certain level of skill or training. Additional information about Prasad Wealth Partners, LLC is available on the SEC’s website at www.adviserinfo.sec.gov. March 4, 2026 Item 2 – Material Changes Form ADV Part 2A requires registered investment advisers to amend their brochure when information becomes materially inaccurate. If there are any material changes to an adviser’s disclosure brochure, the adviser is required to notify you and provide you with a description of the material changes. Prasad Wealth Partners, LLC has no material updates to report since our last filing in March 2025. However, the Firm did make updates to Item 9 of this brochure to remove disciplinary information. Item 3 - Table of Contents Item 1 – Cover Page ...................................................................................................................................... 1 Item 2 – Material Changes ............................................................................................................................ 2 Item 3 - Table of Contents ............................................................................................................................ 3 Item 4 - Advisory Business ........................................................................................................................... 5 A. Description of the Advisory Firm .................................................................................................... 5 B. Types of Advisory Services ............................................................................................................. 5 C. Client-Tailored Advisory Services .................................................................................................. 6 D. Information Received From Clients ................................................................................................. 7 E. Assets Under Management .............................................................................................................. 7 Item 5 - Fees and Compensation ................................................................................................................... 7 A. Financial Planning and Investment Management Services .............................................................. 7 B. Payment of Fees ............................................................................................................................... 8 C. Clients Responsible for Fees Charged by Financial Institutions and External Money Managers ... 9 D. Prepayment of Fees .......................................................................................................................... 9 E. Outside Compensation for the Sale of Securities or Other Investment Products to Clients ............ 9 Item 6 - Performance-Based Fees and Side-by-Side Management ............................................................. 10 Item 7 - Types of Clients ............................................................................................................................ 10 Item 8 - Methods of Analysis, Investment Strategies, and Risk of Loss .................................................... 10 A. Methods of Analysis and Risk of Loss .......................................................................................... 10 B. Material Risks Involved ................................................................................................................. 11 Item 9 – Disciplinary Information .............................................................................................................. 15 Item 10 – Other Financial Industry Activities and Affiliations .................................................................. 16 Item 11 – Code of Ethics, Participation or Interest in Client Transactions ................................................. 16 A. Description of Code of Ethics ........................................................................................................ 16 Item 12 – Brokerage Practices .................................................................................................................... 16 A. Factors Used to Select Custodians and/or Broker-Dealers ............................................................ 16 B. Trade Aggregation ......................................................................................................................... 19 Item 13 – Review of Accounts .................................................................................................................... 20 A. Periodic Reviews ........................................................................................................................... 20 B. Other Reviews and Triggering Factors .......................................................................................... 20 C. Regular Reports ............................................................................................................................. 20 Item 14 – Client Referrals and Other Compensation .................................................................................. 21 Prasad Wealth Partners Disclosure Brochure A. Economic Benefits Provided by Third Parties for Advice Rendered to Clients ............................ 21 B. Compensation to Non-Supervised Persons for Client Referrals .................................................... 21 Item 15 – Custody ....................................................................................................................................... 21 Item 16 – Investment Discretion ................................................................................................................. 21 Item 17 – Voting Client Securities .............................................................................................................. 21 Item 18 – Financial Information ................................................................................................................. 21 4 Prasad Wealth Partners Disclosure Brochure Item 4 - Advisory Business A. Description of the Advisory Firm Prasad Wealth Partners, LLC (“Prasad” or the “Firm”) is a limited liability company organized in the State of Ohio. Prasad is an investment advisory firm registered with the United States Securities and Exchange Commission (“SEC”). Prasad is owned by Brian Kerber and Lindsey Orth. B. Types of Advisory Services Prasad provides personalized financial planning and discretionary and non-discretionary investment advisory services to individuals, including high net worth individuals, and entities, including, but not limited to, family offices, trusts, estates, private foundations, and qualified retirement plans. Financial Planning and Consulting Services Prasad offers personal comprehensive financial planning services to set forth goals, objectives and implementation strategies for the client over the long-term. Depending upon individual client requirements, the comprehensive financial plan will include recommendations for retirement planning, educational planning, estate planning, cash flow planning, tax planning and insurance needs and analysis. Prasad prepares and provides the financial planning client with a comprehensive financial plan. Depending upon the agreement with the client, Prasad’s engagement may terminate upon providing the financial plan to the client, or Prasad may provide ongoing annual reviews of the plan with the client. Clients should notify us promptly anytime there is a change in their financial situation, goals, objectives, or needs and/or if there is any change to the financial information initially provided to us. Clients are under no obligation to implement any of the recommendations provided in their written financial plan. However, should a client decide to proceed with the implementation of the investment recommendations then the client can either have Prasad implement those recommendations or utilize the services of any investment adviser or broker-dealer of their choice. Prasad cannot provide any guarantees or promises that a client’s financial goals and objectives will be met. Investment Management Services Prasad offers investment management services on a discretionary basis and non-discretionary basis. All investment advice provided is customized to each client’s investment objectives and financial needs. The information provided by the client, together with any other information relating to the client’s overall financial circumstances, will be used by Prasad to determine the appropriate portfolio asset allocation and investment strategy for the client. Financial planning services also are provided, depending on the needs of the client. 5 Prasad Wealth Partners Disclosure Brochure The securities utilized by Prasad for investment in client accounts mainly consist of registered mutual funds and exchange traded funds (ETFs), but we will also invest in equity securities, corporate bonds, REITS, private funds/illiquid investments and variable annuities, among others, if we determine such investments fit within a client’s objectives and are in the best interest of our clients. Prasad may further recommend to clients that all or a portion of their investment portfolio be managed on a discretionary basis by one or more unaffiliated money managers or investment platforms (“External Managers”). The client may be required to enter into a separate agreement with the External Manager(s), which will set forth the terms and conditions of the client’s engagement of the External Manager. Prasad generally renders services to the client relative to the discretionary selection of External Managers. Prasad also assists in establishing the client’s investment objectives for the assets managed by External Managers, monitors and reviews the account performance and defines any restrictions on the account. The investment management fees charged by the designated External Managers, together with the fees charged by the corresponding designated broker-dealer/custodian of the client’s assets, are exclusive of, and in addition to, the annual advisory fee charged by Prasad. Investment Management Services to Retirement Plans Prasad offers discretionary and non-discretionary advisory services to qualified plans, including 401k plans. These services include, depending upon the needs of the plan client, recommending, or for discretionary clients selecting, investment options for plans to offer to participants, ongoing monitoring of a plan’s investment options, assisting plan fiduciaries in creating and/or updating the plan’s written investment policy statements, working with plan service providers, and providing general investment education to plan participants. Note for IRA and Retirement Plan Clients: When Prasad provides investment advice to you regarding your retirement plan account or individual retirement account, Prasad is a fiduciary within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way Prasad makes money creates some conflicts with your interests, so Prasad operates under a special rule that requires Prasad to act in your best interest and not put Prasad’s interest ahead of yours. Note Regarding Tax or Legal Advice: In providing services, Prasad does not offer or otherwise provide tax or legal advice. Prasad will, at a client’s direction and approval, work with a client’s existing tax or legal professionals to assist in the provision of the services. Fees charged by any tax, legal or other third- party professionals are the responsibility of the client. Prasad may refer professionals; however, in certain situations Prasad may receive compensation for these referrals , and clients are under no obligation to use the referred service providers. C. Client-Tailored Advisory Services Clients may impose reasonable restrictions on the management of their accounts if Prasad determines, in its sole discretion, that the conditions would not materially impact the performance of a management strategy or prove overly burdensome for Prasad’s management efforts. 6 Prasad Wealth Partners Disclosure Brochure D. Information Received From Clients Prasad will not assume any responsibility for the accuracy or the information provided by clients. Prasad is not obligated to verify any information received from a client or other professionals (e.g., attorney, accountant) designated by a client, and Prasad is expressly authorized by the client to rely on such information provided. Under all circumstances, clients are responsible for promptly notifying Prasad in writing of any material changes to the client’s financial situation, investment objectives, time horizon, or risk tolerance. E. Assets Under Management As of December 31, 2025, Prasad manages approximately $572,075,565 in client assets under management, all of which are managed on a discretionary basis. Prasad has no non-discretionary assets under management. Item 5 - Fees and Compensation Prasad charges fees based on a percentage of assets under management as well as fixed fees, depending on the particular types of services to be provided. The specific fees charged by Prasad for services provided will be set forth in each client’s Agreement. A. Financial Planning and Investment Management Services Fees for Financial Planning and Consulting Services Clients that are receiving financial planning services only are charged a fixed fee ranging from $500 to $25,000. For clients whose engagement is completed upon Prasad’s delivery of the financial plan, half of the fee is payable upfront and the remainder of the fee is due upon delivery of the financial plan. For clients receiving ongoing reviews of their financial plan, fees are charged quarterly in advance. Actual fees charged are clearly outlined in the financial planning agreement and clients receive invoices reflecting the amount of the fee due and payable. Please refer to “Additional Information Regarding Fees” below for more detailed information regarding fees paid by Prasad clients. Fees for Investment Management Services Prasad charges an annual advisory fee that is agreed upon with each client and set forth in an agreement executed by Prasad and the client. If fixed, the advisory fee will be specified on the fee schedule as set forth in the agreement executed by Prasad and the client. If based on a percentage of the value of assets under management, the advisory fee for the initial quarter will be paid, on a pro rata basis, in advance, based on the value of the assets upon the funding of the client’s accounts maintained at the custodian. For subsequent quarters, the advisory fee will be paid, in advance, based on the asset value of the client’s accounts as of the last business day of the preceding quarter as provided by third-party sources, such as pricing services, custodians, fund administrators, and client-provided sources. For retirement plans the valuation methodology and fee bill frequency may vary due to the requirements of the administrator for the plan client. 7 Prasad Wealth Partners Disclosure Brochure Following is Prasad’s asset based fee schedule for Investment Management Services: FEE SCHEDULE Market Value of Assets Rate Up to $499,999 2.25% $500,000 to $2,499,999 2.00% $2,500,000 to $4,999,999 1.50% $5,000,000 and above 1.25% The percentage for the highest range of Managed Asset value achieved applies to all Managed Assets, not just Managed Assets within that range. For purposes of fee calculation, the asset value of client accounts include cash and cash equivalents, as well as margined securities. Prasad does not reduce management fees for margin borrowing, regardless of whether the assets are in cash or other securities. Prasad has a financial incentive to recommend that clients borrow money for the purchase of additional securities for the client’s account managed by Prasad or otherwise not liquidate some or all the assets Prasad manages. Prasad addresses this conflict of interest by this disclosure and working to ensure that any recommendation to a client regarding the use of margin is suitable for the client. Notwithstanding the foregoing, Prasad and the client may choose to negotiate an annual advisory fee that varies from the schedule set forth above. Factors upon which a different annual advisory fee may be based include, but are not limited to, the size and nature of the relationship, the services rendered, the nature and complexity of the products and investments involved, time commitments, and travel requirements. The advisory fee charged by the Firm will apply to all of the client’s assets under management, unless specifically excluded in the client agreement. The advisory fee may include the financial planning services described above. Although Prasad believes that its fees are competitive, clients should understand that lower fees for comparable services may be available from other sources and firms. The investment advisory agreement between Prasad and the client may be terminated at will by either Prasad or the client upon written notice. Prasad does not impose termination fees when the client terminates the investment advisory relationship, except when agreed upon in advance. B. Payment of Fees Prasad generally deducts its advisory fee from a client’s investment account(s) held at his/her custodian. Upon engaging Prasad to manage such account(s), a client grants Prasad this limited authority through a written instruction to the custodian of his/her account(s). The client is responsible for verifying the accuracy of the calculation of the advisory fee; the custodian will not determine whether the fee is accurate or properly calculated. See Section A herewith for further information on fee billing. A client may utilize the same procedure for financial planning or consulting fees if the client has investment accounts held at a custodian. 8 Prasad Wealth Partners Disclosure Brochure Although clients generally are required to have their investment advisory fees deducted from their accounts, in some cases, Prasad will directly bill a client for investment advisory fees if it determines that such billing arrangement is appropriate given the circumstances. The custodian of the client’s accounts provides each client with a statement, at least quarterly, indicating separate line items for all amounts disbursed from the client's account(s), including any fees paid directly to Prasad. Clients may make additions to and withdrawals from their account at any time, subject to Prasad’s right to terminate an account. Additions may be in cash or securities provided that the Firm reserves the right to liquidate transferred securities or decline to accept particular securities into a client’s account. Clients may withdraw account assets at any time on notice to Prasad, subject to the usual and customary securities settlement procedures. However, the Firm generally designs its portfolios as long-term investments and the withdrawal of assets may impair the achievement of a client’s investment objectives. Prasad may consult with its clients about the options and implications of transferring securities. Clients are advised that when transferred securities are liquidated, they may be subject to transaction fees, short-term redemption fees, fees assessed at the mutual fund level (e.g. contingent deferred sales charges) and/or tax ramifications. C. Clients Responsible for Fees Charged by Financial Institutions and External Money Managers In connection with Prasad’s management of an account, a client will incur fees and/or expenses separate from and in addition to Prasad’s advisory fee. These additional fees may include transaction charges and the fees/expenses charged by any custodian, subadvisor, mutual fund, ETF, separate account manager (and the manager’s platform manager, if any), limited partnership, or other advisor, transfer taxes, odd lot differentials, exchange fees, interest charges, ADR processing fees, and any charges, taxes or other fees mandated by any federal, state or other applicable law, retirement plan account fees (where applicable), margin interest, brokerage commissions, mark-ups or mark-downs and other transaction-related costs, electronic fund and wire fees, and any other fees that reasonably may be borne by a brokerage account. For External Managers, clients should review each manager’s Form ADV 2A disclosure brochure and any contract they sign with the External Manager (in a dual contract relationship). The client is responsible for all such fees and expenses. Please see Item 12 of this brochure regarding brokerage practices. D. Prepayment of Fees As noted in Item 5(B) above, Prasad’s advisory fees generally are paid in advance. Upon the termination of a client’s advisory relationship, Prasad will issue a refund equal to any unearned management fee for the remainder of the quarter. The client may specify how he/she would like such refund issued (i.e., a check sent directly to the client or a check sent to the client’s custodian for deposit into his/her account). E. Outside Compensation for the Sale of Securities or Other Investment Products to Clients Prasad does not buy or sell securities and does not receive any compensation for securities transactions in any client account, other than the investment advisory fees noted above. However, representatives of 9 Prasad Wealth Partners Disclosure Brochure Prasad, in their individual capacities, are also are licensed as insurance professionals. Such persons earn commission-based compensation for selling insurance products to clients. Item 6 - Performance-Based Fees and Side-by-Side Management Prasad does not charge performance-based fees or participate in side-by-side management. Performance- based fees are fees that are based on a share of a capital gains or capital appreciation of a client’s account. Side-by-side management refers to the practice of managing accounts that are charged performance-based fees while at the same time managing accounts that are not charged performance-based fees. Prasad’s fees are calculated as described in Item 5 above. Item 7 - Types of Clients Prasad offers investment advisory services to individuals, including high net worth individuals, families, family offices, trusts, businesses, charitable foundations, and retirement/profit-sharing plans. Except for retirement plan clients, Prasad does not impose a minimum portfolio size or a minimum initial investment to open an account. For retirement plan clients, Prasad may, in its discretion, impose a minimum annual fee of $1,000. However, Prasad does reserve the right to accept or decline a potential client for any reason in its sole discretion. Item 8 - Methods of Analysis, Investment Strategies, and Risk of Loss A. Methods of Analysis and Risk of Loss A primary step in Prasad’s investment strategy is getting to know the clients – to understand their financial condition, risk profile, investment goals, tax situation, liquidity constraints – and assemble a complete picture of their financial situation. To aid in this understanding, Prasad offers clients financial planning that is highly customized and tailored. This comprehensive approach is integral to the way that Prasad does business. Once an advisor has determined the appropriate account strategy Prasad will implement it. Prasad primarily employs fundamental analysis methods in developing investment strategies for its clients. Research and analysis from Prasad is based on numerous sources, including third-party research materials and publicly-available materials, such as company annual reports, prospectuses, and press releases. Additional methods of analysis can include technical, quantitative, economic, behavioral and post-Modern Portfolio Theory. Prasad generally employs a long-term investment strategy for its clients, as consistent with their financial goals. At times, the Firm may also buy and sell positions that are more short-term in nature, depending on the goals of the client and/or the fundamentals of the security, sector or asset class. Strategies may result in significant tax implications, and unless specifically requested is not the primary consideration in asset management. Consulting with outside tax professionals is always recommended. Client portfolios with similar investment objectives and asset allocation goals may own different securities and investments. The client’s portfolio size, tax sensitivity, desire for simplicity, income needs, long-term 10 Prasad Wealth Partners Disclosure Brochure wealth transfer objectives, time horizon and choice of custodian are all factors that influence Prasad’s investment recommendations. Investing in securities involves a risk of loss. A client can lose all or a substantial portion of his/her investment. A client should be willing to bear such a loss. Some investments are intended only for sophisticated investors and can involve a high degree of risk. B. Material Risks Involved Investing in securities involves a significant risk of loss which clients should be prepared to bear. Prasad’s investment recommendations are subject to various market, currency, economic, political and business risks, and such investment decisions will not always be profitable. Clients should be aware that there may be a loss or depreciation to the value of the client’s account. There can be no assurance that the client’s investment objectives will be obtained and no inference to the contrary should be made. Generally, the market value of equity stocks will fluctuate with market conditions, and small- stock prices generally will fluctuate more than large-stock prices. The market value of fixed income securities will generally fluctuate inversely with interest rates and other market conditions prior to maturity. Fixed income securities are obligations of the issuer to make payments of principal and/or interest on future dates, and include, among other securities: bonds, notes and debentures issued by corporations; debt securities issued or guaranteed by the U.S. government or one of its agencies or instrumentalities, or by a non-U.S. government or one of its agencies or instrumentalities; municipal securities; and mortgage-backed and asset- backed securities. These securities may pay fixed, variable, or floating rates of interest, and may include zero coupon obligations and inflation-linked fixed income securities. The value of longer duration fixed income securities will generally fluctuate more than shorter duration fixed income securities. Investments in overseas markets also pose special risks, including currency fluctuation and political risks, and it may be more volatile than that of a U.S. only investment. Such risks are generally intensified for investments in emerging markets. In addition, there is no assurance that a mutual fund or ETF will achieve its investment objective. Past performance of investments is no guarantee of future results. Additional risks involved in the securities recommended by Prasad include, among others: • Stock market risk, which is the chance that stock prices overall will decline. The market value of equity securities will generally fluctuate with market conditions. Stock markets tend to move in cycles, with periods of rising prices and periods of falling prices. Prices of equity securities tend to fluctuate over the short term as a result of factors affecting the individual companies, industries or the securities market as a whole. Equity securities generally have greater price volatility than fixed income securities. • • Sector risk, which is the chance that significant problems will affect a particular sector, or that returns from that sector will trail returns from the overall stock market. Daily fluctuations in specific market sectors are often more extreme than fluctuations in the overall market. Issuer risk, which is the risk that the value of a security will decline for reasons directly related to the issuer, such as management performance, financial leverage, and reduced demand for the issuer's goods or services. 11 Prasad Wealth Partners Disclosure Brochure • Non-diversification risk, which is the risk of focusing investments in a small number of issuers, industries or foreign currencies, including being more susceptible to risks associated with a single economic, political or regulatory occurrence than a more diversified portfolio might be. • Value investing risk, which is the risk that value stocks not increase in price, not issue the anticipated stock dividends, or decline in price, either because the market fails to recognize the stock’s intrinsic value, or because the expected value was misgauged. If the market does not recognize that the securities are undervalued, the prices of those securities might not appreciate as anticipated. They also may decline in price even though in theory they are already undervalued. Value stocks are typically less volatile than growth stocks, but may lag behind growth stocks in an up market. • Smaller company risk, which is the risk that the value of securities issued by a smaller company will go up or down, sometimes rapidly and unpredictably as compared to more widely held securities. Investments in smaller companies are subject to greater levels of credit, market and issuer risk. • • Foreign (non-U.S.) investment risk, which is the risk that investing in foreign securities result in the portfolio experiencing more rapid and extreme changes in value than a portfolio that invests exclusively in securities of U.S. companies. Risks associated with investing in foreign securities include fluctuations in the exchange rates of foreign currencies that may affect the U.S. dollar value of a security, the possibility of substantial price volatility as a result of political and economic instability in the foreign country, less public information about issuers of securities, different securities regulation, different accounting, auditing and financial reporting standards and less liquidity than in the U.S. markets. Interest rate risk, which is the chance that prices of fixed income securities decline because of rising interest rates. Similarly, the income from fixed income securities may decline because of falling interest rates. • Credit risk, which is the chance that an issuer of a fixed income security will fail to pay interest and principal in a timely manner, or that negative perceptions of the issuer’s ability to make such payments will cause the price of that fixed income security to decline. • Exchange Traded Fund (ETF) risk, which is the risk of an investment in an ETF, including the possible loss of principal. ETFs typically trade on a securities exchange and the prices of their shares fluctuate throughout the day based on supply and demand, which may not correlate to their net asset values. Although ETF shares will be listed on an exchange, there can be no guarantee that an active trading market will develop or continue. Owning an ETF generally reflects the risks of owning the underlying securities it is designed to track. ETFs are also subject to secondary market trading risks. In addition, an ETF may not replicate exactly the performance of the index it seeks to track for a number of reasons, including transaction costs incurred by the ETF, the temporary unavailability of certain securities in the secondary market, or discrepancies between the ETF and the index with respect to weighting of securities or number of securities held. • Management risk, which is the risk that the investment techniques and risk analyses applied by Prasad may not produce the desired results and that legislative, regulatory, or tax developments, affect the investment techniques available to Prasad. There is no guarantee that a client’s investment objectives will be achieved. • Real Estate risk, which is the risk that an investor’s investments in Real Estate Investment Trusts (“REITs”) or real estate-linked derivative instruments will subject the investor to risks similar to those associated with direct ownership of real estate, including losses from casualty or condemnation, and changes in local and general economic conditions, supply and demand, interest rates, zoning laws, regulatory limitations on rents, property taxes and operating expenses. An investment in REITs or real estate-linked derivative instruments subject the investor to management and tax risks. 12 Prasad Wealth Partners Disclosure Brochure • Investment Companies (“Mutual Funds”) risk, when an investor invests in mutual funds, the investor will bear additional expenses based on his/her pro rata share of the mutual fund’s operating expenses, including the management fees. The risk of owning a mutual fund generally reflects the risks of owning the underlying investments the mutual fund holds. • Commodity risk, generally commodity prices fluctuate for many reasons, including changes in market and economic conditions or political circumstances (especially of key energy-producing and consuming countries), the impact of weather on demand, levels of domestic production and imported commodities, energy conservation, domestic and foreign governmental regulation (agricultural, trade, fiscal, monetary and exchange control), international politics, policies of OPEC, taxation and the availability of local, intrastate and interstate transportation systems and the emotions of the marketplace. The risk of loss in trading commodities can be substantial. telecommunication failures, • Derivatives risk, a derivative refers to any financial investment whose value is derived, at least, in part, from the price of another security or a specified index, asset or rate. Examples of derivatives are futures contracts, forward contracts, options and swaps. There is different, and often greater, risk involved when investing in derivatives than the risk associated with investing directly in the underlying securities or index. These risks include, but are not limited to, market risk, credit risk, leverage risk, management risk and liquidity risk. Adverse movements in the price or value of the underlying asset, index or rate can lead to significant losses, which may be magnified by certain features of the derivatives. Derivatives can be highly complex and their use within a management strategy can require specialized skills. Especially when investing in derivatives, there can be no assurance that a given strategy will work as planned or provide the return expected. Because of their complex nature, derivatives may lose liquidity in a volatile market, raising the possibility that Prasad will not be able to sell them at a sufficient price or in a timely manner. Gains or losses from positions in a derivative instrument may be much greater than the derivative’s original cost. Prasad's use of derivatives is subject to a client's investment guidelines and to a client's completion of the necessary documentation with one or more futures commission merchants, executing brokers, and/or counterparties (to the extent relevant). • Cybersecurity risk, which is the risk related to unauthorized access to the systems and networks of Prasad and its service providers. The computer systems, networks and devices used by Prasad and service providers to us and our clients to carry out routine business operations employ a variety of protections designed to prevent damage or interruption from computer viruses, network failures, computer and infiltration by unauthorized persons and security breaches. Despite the various protections utilized, systems, networks or devices potentially can be breached. A client could be negatively impacted as a result of a cybersecurity breach. Cybersecurity breaches can include unauthorized access to systems, networks or devices; infection from computer viruses or other malicious software code; and attacks that shut down, disable, slow or otherwise disrupt operations, business processes or website access or functionality. Cybersecurity breaches cause disruptions and impact business operations, potentially resulting in financial losses to a client; impediments to trading; the inability by us and other service providers to transact business; violations of applicable privacy and other laws; regulatory fines, penalties, reputational damage, reimbursement or other compensation costs, or other compliance costs; as well as the inadvertent release of confidential information. Similar adverse consequences could result from cybersecurity breaches affecting issues of securities in which a client invests; governmental and other regulatory authorities; exchange and other financial market operators, banks, brokers, dealers and other financial institutions; and other parties. In addition, substantial costs may be incurred by those entities in order to prevent any cybersecurity breaches in the future. 13 Prasad Wealth Partners Disclosure Brochure • Alternative Investments / Private Funds risk, investing in alternative investments is speculative, not suitable for all clients, and intended for experienced and sophisticated investors who are willing to bear the high economic risks of the investment, which can include: • • • • • • • • • loss of all or a substantial portion of the investment due to leveraging, short-selling or other speculative investment practices; lack of liquidity in that there may be no secondary market for the investment and none expected to develop; volatility of returns; restrictions on transferring interests in the investment; potential lack of diversification and resulting higher risk due to concentration of trading authority when a single adviser is utilized; absence of information regarding valuations and pricing; delays in tax reporting; less regulation and higher fees than mutual funds; risks associated with the operations, personnel, and processes of the manager of the funds investing in alternative investments. • Closed-End Funds risk, Closed-end funds typically use a high degree of leverage. They may be diversified or non-diversified. Risks associated with closed-end fund investments include liquidity risk, credit risk, volatility and the risk of magnified losses resulting from the use of leverage. Additionally, closed-end funds may trade below their net asset value. • Structured Notes risk - • • Complexity. Structured notes are complex financial instruments. Clients should understand the reference asset(s) or index(es) and determine how the note’s payoff structure incorporates such reference asset(s) or index(es) in calculating the note’s performance. This payoff calculation may include leverage multiplied on the performance of the reference asset or index, protection from losses should the reference asset or index produce negative returns, and fees. Structured notes may have complicated payoff structures that can make it difficult for clients to accurately assess their value, risk and potential for growth through the term of the structured note. Determining the performance of each note can be complex and this calculation can vary significantly from note to note depending on the structure. Notes can be structured in a wide variety of ways. Payoff structures can be leveraged, inverse, or inverse-leveraged, which may result in larger returns or losses. Clients should carefully read the prospectus for a structured note to fully understand how the payoff on a note will be calculated and discuss these issues with Prasad. • Market risk. Some structured notes provide for the repayment of principal at maturity, which is often referred to as “principal protection.” This principal protection is subject to the credit risk of the issuing financial institution. Many structured notes do not offer this feature. For structured notes that do not offer principal protection, the performance of the linked asset or index may cause clients to lose some, or all, of their principal. Depending on the nature of the linked asset or index, the market risk of the structured note may include changes in equity or commodity prices, changes in interest rates or foreign exchange rates, and/or market volatility. Issuance price and note value. The price of a structured note at issuance will likely be higher than the fair value of the structured note on the date of issuance. Issuers now generally disclose an estimated value of the structured note on the cover page of the offering prospectus, allowing investors to gauge the difference between the issuer’s 14 Prasad Wealth Partners Disclosure Brochure estimated value of the note and the issuance price. The estimated value of the notes is likely lower than the issuance price of the note to investors because issuers include the costs for selling, structuring and/or hedging the exposure on the note in the initial price of their notes. After issuance, structured notes may not be re-sold on a daily basis and thus may be difficult to value given their complexity. • Liquidity. The ability to trade or sell structured notes in a secondary market is often very limited, as structured notes (other than exchange-traded notes known as ETNs) are not listed for trading on securities exchanges. As a result, the only potential buyer for a structured note may be the issuing financial institution’s broker-dealer affiliate or the broker-dealer distributor of the structured note. In addition, issuers often specifically disclaim their intention to repurchase or make markets in the notes they issue. Clients should, therefore, be prepared to hold a structured note to its maturity date, or risk selling the note at a discount to its value at the time of sale. • Credit risk. Structured notes are unsecured debt obligations of the issuer, meaning that the issuer is obligated to make payments on the notes as promised. These promises, including any principal protection, are only as good as the financial health of the structured note issuer. If the structured note issuer defaults on these obligations, investors may lose some, or all, of the principal amount they invested in the structured notes as well as any other payments that may be due on the structured notes. There also are risks surrounding various insurance products that are recommended to Prasad clients from time to time. Such risks include, but are not limited to loss of premiums. Prior to purchasing any insurance product, clients should carefully read the policy and applicable disclosure documents. Clients are advised that they should only commit assets for management that can be invested for the long term, that volatility from investing can occur, and that all investing is subject to risk. Prasad does not guarantee the future performance of a client’s portfolio, as investing in securities involves the risk of loss that clients should be prepared to bear. Past performance of a security or a fund is not necessarily indicative of future performance or risk of loss. Use of External Managers Prasad may select certain External Managers to manage a portion of its clients’ assets. In these situations, the success of such recommendations relies to a great extent on the External Managers’ ability to successfully implement their investment strategies. In addition, Prasad generally may not have the ability to supervise the External Managers on a day-to-day basis. Item 9 – Disciplinary Information There are no legal, regulatory or disciplinary events involving Prasad or its management persons. Prasad values the trust clients place in the adviser and encourages clients to perform the requisite due diligence on any adviser or service provider that the client engages. The backgrounds of the adviser or advisory persons are available on the Investment Adviser Public Disclosure at www.adviserinfo.sec.gov by searching the adviser’s name or CRD 332507. 15 Prasad Wealth Partners Disclosure Brochure Item 10 – Other Financial Industry Activities and Affiliations Insurance Agent Activities Advisory persons of Prasad are licensed as insurance professionals. Such persons earn commission-based compensation for selling insurance products to clients. Insurance commissions earned by advisory persons who are insurance professionals are separate from and in addition to Prasad’s advisory fee. This practice presents a conflict of interest as an advisory person who is an insurance professional has an incentive to recommend insurance products for the purpose of generating commissions rather than solely based on client needs. Prasad addresses this conflict through disclosure and strives to make recommendations which are in the best interests of its clients. Clients are under no obligation to purchase insurance products through any person affiliated with Prasad. Prasad clients should understand that lower fees and/or commissions for comparable services may be available from other insurance providers. Recommendation of External Managers Prasad may recommend that clients use External Managers based on clients’ needs and suitability. Prasad does not receive separate compensation, directly or indirectly, from such External Managers for recommending that clients use their services. Prasad does not have any other business relationships with the recommended External Managers. Item 11 – Code of Ethics, Participation or Interest in Client Transactions A. Description of Code of Ethics Prasad has a Code of Ethics (the “Code”) which requires Prasad’s employees (“supervised persons”) to comply with their legal obligations and fulfill the fiduciary duties owed to the Firm’s clients. Among other things, the Code of Ethics sets forth policies and procedures related to conflicts of interest, outside business activities, gifts and entertainment, compliance with insider trading laws and policies and procedures governing personal securities trading by supervised persons. Personal securities transactions of supervised persons present potential conflicts of interest with the price obtained in client securities transactions or the investment opportunity available to clients. The Code addresses these potential conflicts by prohibiting securities trades that would breach a fiduciary duty to a client and requiring, with certain exceptions, supervised persons to report their personal securities holdings and transactions to Prasad for review by the Firm’s Chief Compliance Officer. The Code also requires supervised persons to obtain pre-approval of certain investments, including initial public offerings and limited offerings. Prasad will provide a copy of the Code of Ethics to any client or prospective client upon request. Item 12 – Brokerage Practices A. Factors Used to Select Custodians and/or Broker-Dealers 16 Prasad Wealth Partners Disclosure Brochure Prasad generally recommends that its investment management clients utilize the custody and brokerage services of an unaffiliated broker-dealer custodian (“BD/Custodian”) with which Prasad has an institutional relationship. Currently, this includes Charles Schwab & Co., Inc. (“Schwab”) and Fidelity Brokerage Services LLC ( “Fidelity”) both of which are “qualified custodians” as that term is described in Rule 206(4)- 2 of the Advisers Act. Each BD/Custodian provides custody of securities, trade execution and clearance and settlement of transactions placed on behalf of clients by Prasad. If your accounts are custodied at Schwab and/or Fidelity, Schwab and/or Fidelity will hold your assets in a brokerage account and buy and sell securities when we instruct them to. Clients will pay fees to Schwab and/or Fidelity for custody and the execution of securities transactions in their accounts. In making BD/Custodian recommendations, Prasad will consider a number of judgmental factors, including, without limitation: 1) clearance and settlement capabilities; 2) quality of confirmations and account statements; 3) the ability of the BD/Custodian to settle the trade promptly and accurately; 4) the financial standing, reputation and integrity of the BD/Custodian; 5) the BD/Custodian’s access to markets, research capabilities, market knowledge and any “value added” characteristics; 6) Prasad’ past experience with the BD/Custodian; and 7) Prasad’ past experience with similar trades. Recognizing the value of these factors, clients may pay a brokerage commission in excess of that which another broker might have charged for effecting the same transaction. In exchange for using the services of Schwab and Fidelity, Prasad may receive, without cost, computer software and related systems support that allows Prasad to monitor and service its clients’ accounts maintained with Schwab and Fidelity. Schwab and Fidelity also make available to the Firm products and services that benefit the Firm but may not directly benefit the client or the client’s account. These products and services assist Prasad in managing and administering client accounts. They include investment research, both Schwab’s and Fidelity’s own and that of third parties. Prasad may use this research to service all or some substantial number of client accounts, including accounts not maintained at Schwab and/or Fidelity. In addition to investment research, Schwab and Fidelity also make available software and other technology that: • provide access to client account data (such as duplicate trade confirmations and account statements); facilitate trade execution and allocate aggregated trade orders for multiple client accounts; facilitate payment of our fees from our clients’ accounts; and assist with back-office functions, recordkeeping and client reporting. • • provide pricing and other market data; • • Schwab and Fidelity also offer other services intended to help us manage and further develop our business enterprise. These services may include: educational conferences and events; technology, compliance, legal and business consulting; access to employee benefits providers, human capital consultants and insurance providers. • • • publications and conferences on practice management and business succession; and • Schwab and Fidelity may provide some of these services itself. In other cases, it will arrange for third-party vendors to provide the services to the Firm. Schwab and Fidelity may also discount or waive its fees for 17 Prasad Wealth Partners Disclosure Brochure some of these services or pay all or a part of a third party’s fees. Schwab and Fidelity may also provide the Firm with other benefits such as occasional business entertainment of Firm personnel. The benefits received by Prasad through its participation in the Schwab and Fidelity custodial platforms do not depend on the amount of brokerage transactions directed to Schwab and Fidelity. In addition, there is no corresponding commitment made by Prasad to Schwab and Fidelity to invest any specific amount or percentage of client assets in any specific mutual funds, securities or other investment products as a result of participation in the program. While as a fiduciary, we endeavor to act in our clients’ best interests, our recommendation that clients maintain their assets in accounts at Schwab and Fidelity will be based in part on the benefit to Prasad of the availability of some of the foregoing products and services and not solely on the nature, cost or quality of custody and brokerage services provided by Schwab and Fidelity. The receipt of these benefits creates a potential conflict of interest and may indirectly influence Prasad’ choice of Schwab and Fidelity for custody and brokerage services. Prasad will periodically review its arrangements with the BD/Custodians and other broker-dealers against other possible arrangements in the marketplace as it strives to achieve best execution on behalf of its clients. In seeking best execution, the determinative factor is not the lowest possible cost, but whether the transaction represents the best qualitative execution, taking into consideration the full range of a broker- dealer’s services, including, but not limited to, the following: • • • • • a broker-dealer’s trading expertise, including its ability to complete trades, execute and settle difficult trades, obtain liquidity to minimize market impact and accommodate unusual market conditions, maintain anonymity and account for its trade errors and correct them in a satisfactory manner; a broker-dealer’s infrastructure, including order-entry systems, adequate lines of communication, timely order execution reports, an efficient and accurate clearance and settlement process and capacity to accommodate unusual trading volume; a broker-dealer’s ability to minimize total trading costs while maintaining its financial health, such as whether a broker-dealer can maintain and commit adequate capital when necessary to complete trades, respond during volatile market periods and minimize the number of incomplete trades; a broker-dealer’s ability to provide research and execution services, including advice as to the value or advisability of investing in or selling securities, analyses and reports concerning such matters as companies, industries, economic trends and political factors or services incidental to executing securities trades, including clearance, settlement and custody; and a broker-dealer’s ability to provide services to accommodate special transaction needs, such as the broker-dealer’s ability to execute and account for client-directed arrangements and soft dollar arrangements, participate in underwriting syndicates and obtain initial public offering shares. Brokerage for Client Referrals Prasad does not select or recommend BD/Custodians based solely on whether or not it may receive client referrals from a BD/Custodian or third party. Client-Directed Brokerage Generally, in the absence of specific instructions to the contrary, for brokerage accounts that clients engage Prasad to manage on a discretionary basis, Prasad has full discretion with respect to securities transactions placed in the accounts. This discretion includes the authority, without prior notice to the client, to buy and 18 Prasad Wealth Partners Disclosure Brochure sell securities for the client’s account and establish and affect securities transactions through the BD/Custodian of the client’s account or other broker-dealers selected by Prasad. In selecting a broker-dealer to execute a client’s securities transactions, Prasad seeks prompt execution of orders at favorable prices. A client, however, may instruct Prasad to custody his/her account at a specific broker-dealer and/or direct some or all of his/her brokerage transactions to a specific broker-dealer. In directing brokerage transactions, a client should consider whether the commission expenses, execution, clearance, settlement capabilities, and custodian fees, if any, are comparable to those that would result if Prasad exercised its discretion in selecting the broker-dealer to execute the transactions. Directing brokerage to a particular broker-dealer may involve the following disadvantages to a directed brokerage client: • Prasad’s ability to negotiate commission rates and other terms on behalf of such clients could • be impaired; such clients could be denied the benefit of Prasad’s experience in selecting broker-dealers that are able to efficiently execute difficult trades; • opportunities to obtain lower transaction costs and better prices by aggregating (batching) the • client’s orders with orders for other clients could be limited; and the client could receive less favorable prices on securities transactions because Prasad may place transaction orders for directed brokerage clients after placing batched transaction orders for other clients. In addition to accounts managed by Prasad on a discretionary basis where the client has directed the brokerage of his/her account(s), certain institutional accounts may be managed by Prasad on a non- discretionary basis and are held at custodians selected by the institutional client. The decision to use a particular custodian and/or broker-dealer generally resides with the institutional client. Prasad endeavors to understand the trading and execution capabilities of any such custodian and/or broker-dealer, as well as its costs and fees. Prasad may assist the institutional client in facilitating trading and other instructions to the custodian and/or broker-dealer in carrying out Prasad’s investment recommendations. Trade Errors Prasad’s goal is to execute trades seamlessly and in the best interests of the client. In the event a trade error occurs, Prasad endeavors to identify the error in a timely manner, correct the error so that the client’s account is in the position it would have been had the error not occurred, and, after evaluating the error, assess what action(s) might be necessary to prevent a recurrence of similar errors in the future. Trade errors generally are corrected through the use of a “trade error” account or similar account at the Custodian, In the event an error is made in a client account custodied elsewhere, Prasad works directly with the broker in question to take corrective action. In all cases, Prasad will take the appropriate measures to return the client’s account to its intended position. B. Trade Aggregation To the extent that the Firm determines to aggregate client orders for the purchase or sale of securities, including securities in which the Firm’s supervised persons may invest, the Firm will generally do so in a 19 Prasad Wealth Partners Disclosure Brochure fair equitable manner in accordance with applicable rules promulgated under the Advisers Act and guidance provided by the staff of the SEC and consistent with policies and procedures established by the Firm. Item 13 – Review of Accounts A. Periodic Reviews Financial Planning and Consulting Services Account Reviews Upon completion of the initial financial plan, ongoing annual review services are established, if provided for in the client agreement. Generally, we meet with our clients on an annual basis to review their financial plan. The nature of the annual review is to evaluate the client’s progress from the previous year based on their goals and objectives. Prasad will collaborate with the client to update their financial information (i.e. insurance, investments, assets, income and expenses) and craft their yearly financial planning reports. Financial planning reports are written and may consist of a net worth statement, cash flow statement, estimated tax projections, education analysis, retirement analysis, insurance needs analysis, estate tax calculation, and an investment analysis. As provided above, unless the client agreement provides for ongoing annual review services, Prasad does not engage in annual or any other periodic reviews of a financial plan delivered to a client. Investment Management Account Reviews While investment management accounts are monitored on an ongoing basis, Prasad’s investment adviser representatives seek to have at least one annual meeting with each client to conduct a formal review of the clients’ accounts. Accounts are reviewed for consistency with the investment strategy and other parameters set forth for the account and to determine if any adjustments need to be made. B. Other Reviews and Triggering Factors In addition to the periodic reviews described above, reviews may be triggered by changes in an account holder’s personal, tax or financial status. Other events that may trigger a review of an account are material changes in market conditions as well as macroeconomic and company- specific events. Clients are encouraged to notify Prasad of any changes in his/her personal financial situation that might affect his/her investment needs, objectives, or time horizon. C. Regular Reports Brokerage statements are generated no less than quarterly and are sent directly from the qualified custodian. These reports list the account positions, activity in the account over the covered period, and other related information. Clients are also sent confirmations following each brokerage account transaction unless confirmations have been waived. Prasad may also determine to provide account statements and other reporting to clients on a periodic basis. Prasad also provides account reports during client meetings. 20 Prasad Wealth Partners Disclosure Brochure Clients are urged to carefully review all custodial account statements and compare them to any statements and reports provided by Prasad. Prasad statements and reports may vary from custodial statements based on accounting procedures, reporting dates, or valuation methodologies of certain securities. Item 14 – Client Referrals and Other Compensation A. Economic Benefits Provided by Third Parties for Advice Rendered to Clients Prasad does not receive benefits from third parties for providing investment advice to clients. B. Compensation to Non-Supervised Persons for Client Referrals Prasad does enter into agreements with individuals or organizations for the referral of clients. Item 15 – Custody All clients must utilize a “qualified custodian” as detailed in Item 12. Clients are required to engage the custodian to retain their funds and securities and direct Prasad to utilize the custodian for the client’s securities transactions. Prasad’s agreement with clients and/or the clients’ separate agreements with the B/D Custodian may authorize Prasad through such BD/Custodian to debit the clients’ accounts for the amount of Prasad’s fee and to directly remit that fee to Prasad in accordance with applicable custody rules. The BD/Custodian recommended by Prasad has agreed to send a statement to the client, at least quarterly, indicating all amounts disbursed from the account including the amount of management fees paid directly to Prasad. Prasad encourages clients to review the official statements provided by the custodian, and to compare such statements with any reports or other statements received from Prasad. For more information about custodians and brokerage practices, see “Item 12 - Brokerage Practices.” Item 16 – Investment Discretion Clients have the option of providing Prasad with investment discretion on their behalf, pursuant to a grant of a limited power of attorney contained in Prasad’s client agreement. By granting Prasad investment discretion, a client authorizes Prasad to direct securities transactions and determine which securities are bought and sold, the total amount to be bought and sold, and the costs at which the transactions will be effected. Clients may impose reasonable limitations in the form of specific constraints on any of these areas of discretion with the consent and written acknowledgement of Prasad if Prasad determines, in its sole discretion, that the conditions would not materially impact the performance of a management strategy or prove overly burdensome for Prasad. See also Item 4(C), Client-Tailored Advisory Services. Item 17 – Voting Client Securities Prasad does not accept the authority to and does not vote proxies on behalf of clients. Clients retain the responsibility for receiving and voting proxies for all and any securities maintained in client portfolios. Item 18 – Financial Information 21 Prasad Wealth Partners Disclosure Brochure Prasad is not required to disclose any financial information pursuant to this item due to the following: • Prasad does not require or solicit the prepayment of more than $1,200 in fees six months or more in advance of rendering services; • Prasad is unaware of any financial condition that is reasonably likely to impair its ability to meet its contractual commitments relating to its discretionary authority over certain client accounts; and • Prasad has never been the subject of a bankruptcy petition. 22