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PRASAD WEALTH PARTNERS, LLC
FORM ADV PART 2A
BROCHURE
Item 1 – Cover Page
6050 Oak Tree Blvd., Suite 100
Independence, Ohio 44131
216-313-9999
www.prasadwealth.com
This brochure provides information about the qualifications and business practices of Prasad Wealth
Partners, LLC. If you have any questions regarding the contents of this brochure, please do not hesitate to
contact our Chief Compliance Officer, Roseann Higgins, by telephone at (513) 977-8459 or by email at
roseann.higgins@dinsmorecomplianceservices.com. The information in this brochure has not been
approved or verified by the United States Securities and Exchange Commission or by any state securities
authority.
Prasad Wealth Partners, LLC is a registered investment adviser. Registration with the United States
Securities and Exchange Commission or any state securities authority does not imply a certain level of skill
or training. Additional information about Prasad Wealth Partners, LLC is available on the SEC’s website
at www.adviserinfo.sec.gov.
March 4, 2026
Item 2 – Material Changes
Form ADV Part 2A requires registered investment advisers to amend their brochure when information
becomes materially inaccurate. If there are any material changes to an adviser’s disclosure brochure, the
adviser is required to notify you and provide you with a description of the material changes.
Prasad Wealth Partners, LLC has no material updates to report since our last filing in March 2025.
However, the Firm did make updates to Item 9 of this brochure to remove disciplinary information.
Item 3 - Table of Contents
Item 1 – Cover Page ...................................................................................................................................... 1
Item 2 – Material Changes ............................................................................................................................ 2
Item 3 - Table of Contents ............................................................................................................................ 3
Item 4 - Advisory Business ........................................................................................................................... 5
A. Description of the Advisory Firm .................................................................................................... 5
B. Types of Advisory Services ............................................................................................................. 5
C. Client-Tailored Advisory Services .................................................................................................. 6
D. Information Received From Clients ................................................................................................. 7
E. Assets Under Management .............................................................................................................. 7
Item 5 - Fees and Compensation ................................................................................................................... 7
A. Financial Planning and Investment Management Services .............................................................. 7
B. Payment of Fees ............................................................................................................................... 8
C. Clients Responsible for Fees Charged by Financial Institutions and External Money Managers ... 9
D. Prepayment of Fees .......................................................................................................................... 9
E. Outside Compensation for the Sale of Securities or Other Investment Products to Clients ............ 9
Item 6 - Performance-Based Fees and Side-by-Side Management ............................................................. 10
Item 7 - Types of Clients ............................................................................................................................ 10
Item 8 - Methods of Analysis, Investment Strategies, and Risk of Loss .................................................... 10
A. Methods of Analysis and Risk of Loss .......................................................................................... 10
B. Material Risks Involved ................................................................................................................. 11
Item 9 – Disciplinary Information .............................................................................................................. 15
Item 10 – Other Financial Industry Activities and Affiliations .................................................................. 16
Item 11 – Code of Ethics, Participation or Interest in Client Transactions ................................................. 16
A. Description of Code of Ethics ........................................................................................................ 16
Item 12 – Brokerage Practices .................................................................................................................... 16
A. Factors Used to Select Custodians and/or Broker-Dealers ............................................................ 16
B. Trade Aggregation ......................................................................................................................... 19
Item 13 – Review of Accounts .................................................................................................................... 20
A. Periodic Reviews ........................................................................................................................... 20
B. Other Reviews and Triggering Factors .......................................................................................... 20
C. Regular Reports ............................................................................................................................. 20
Item 14 – Client Referrals and Other Compensation .................................................................................. 21
Prasad Wealth Partners
Disclosure Brochure
A. Economic Benefits Provided by Third Parties for Advice Rendered to Clients ............................ 21
B. Compensation to Non-Supervised Persons for Client Referrals .................................................... 21
Item 15 – Custody ....................................................................................................................................... 21
Item 16 – Investment Discretion ................................................................................................................. 21
Item 17 – Voting Client Securities .............................................................................................................. 21
Item 18 – Financial Information ................................................................................................................. 21
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Item 4 - Advisory Business
A. Description of the Advisory Firm
Prasad Wealth Partners, LLC (“Prasad” or the “Firm”) is a limited liability company organized in the State
of Ohio. Prasad is an investment advisory firm registered with the United States Securities and Exchange
Commission (“SEC”). Prasad is owned by Brian Kerber and Lindsey Orth.
B. Types of Advisory Services
Prasad provides personalized financial planning and discretionary and non-discretionary investment
advisory services to individuals, including high net worth individuals, and entities, including, but not
limited to, family offices, trusts, estates, private foundations, and qualified retirement plans.
Financial Planning and Consulting Services
Prasad offers personal comprehensive financial planning services to set forth goals, objectives and
implementation strategies for the client over the long-term. Depending upon individual client requirements,
the comprehensive financial plan will include recommendations for retirement planning, educational
planning, estate planning, cash flow planning, tax planning and insurance needs and analysis. Prasad
prepares and provides the financial planning client with a comprehensive financial plan. Depending upon
the agreement with the client, Prasad’s engagement may terminate upon providing the financial plan to the
client, or Prasad may provide ongoing annual reviews of the plan with the client. Clients should notify us
promptly anytime there is a change in their financial situation, goals, objectives, or needs and/or if there is
any change to the financial information initially provided to us.
Clients are under no obligation to implement any of the recommendations provided in their written financial
plan. However, should a client decide to proceed with the implementation of the investment
recommendations then the client can either have Prasad implement those recommendations or utilize the
services of any investment adviser or broker-dealer of their choice.
Prasad cannot provide any guarantees or promises that a client’s financial goals and objectives will be
met.
Investment Management Services
Prasad offers investment management services on a discretionary basis and non-discretionary basis. All
investment advice provided is customized to each client’s investment objectives and financial needs. The
information provided by the client, together with any other information relating to the client’s overall
financial circumstances, will be used by Prasad to determine the appropriate portfolio asset allocation and
investment strategy for the client. Financial planning services also are provided, depending on the needs
of the client.
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The securities utilized by Prasad for investment in client accounts mainly consist of registered mutual
funds and exchange traded funds (ETFs), but we will also invest in equity securities, corporate bonds,
REITS, private funds/illiquid investments and variable annuities, among others, if we determine such
investments fit within a client’s objectives and are in the best interest of our clients.
Prasad may further recommend to clients that all or a portion of their investment portfolio be managed on
a discretionary basis by one or more unaffiliated money managers or investment platforms (“External
Managers”). The client may be required to enter into a separate agreement with the External Manager(s),
which will set forth the terms and conditions of the client’s engagement of the External Manager. Prasad
generally renders services to the client relative to the discretionary selection of External Managers. Prasad
also assists in establishing the client’s investment objectives for the assets managed by External Managers,
monitors and reviews the account performance and defines any restrictions on the account. The investment
management fees charged by the designated External Managers, together with the fees charged by the
corresponding designated broker-dealer/custodian of the client’s assets, are exclusive of, and in addition to,
the annual advisory fee charged by Prasad.
Investment Management Services to Retirement Plans
Prasad offers discretionary and non-discretionary advisory services to qualified plans, including 401k plans.
These services include, depending upon the needs of the plan client, recommending, or for discretionary
clients selecting, investment options for plans to offer to participants, ongoing monitoring of a plan’s
investment options, assisting plan fiduciaries in creating and/or updating the plan’s written investment
policy statements, working with plan service providers, and providing general investment education to plan
participants.
Note for IRA and Retirement Plan Clients: When Prasad provides investment advice to you regarding
your retirement plan account or individual retirement account, Prasad is a fiduciary within the meaning of
Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable,
which are laws governing retirement accounts. The way Prasad makes money creates some conflicts with
your interests, so Prasad operates under a special rule that requires Prasad to act in your best interest and
not put Prasad’s interest ahead of yours.
Note Regarding Tax or Legal Advice: In providing services, Prasad does not offer or otherwise provide
tax or legal advice. Prasad will, at a client’s direction and approval, work with a client’s existing tax or
legal professionals to assist in the provision of the services. Fees charged by any tax, legal or other third-
party professionals are the responsibility of the client. Prasad may refer professionals; however, in certain
situations Prasad may receive compensation for these referrals , and clients are under no obligation to use
the referred service providers.
C. Client-Tailored Advisory Services
Clients may impose reasonable restrictions on the management of their accounts if Prasad determines, in
its sole discretion, that the conditions would not materially impact the performance of a management
strategy or prove overly burdensome for Prasad’s management efforts.
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D. Information Received From Clients
Prasad will not assume any responsibility for the accuracy or the information provided by clients. Prasad
is not obligated to verify any information received from a client or other professionals (e.g., attorney,
accountant) designated by a client, and Prasad is expressly authorized by the client to rely on such
information provided. Under all circumstances, clients are responsible for promptly notifying Prasad in
writing of any material changes to the client’s financial situation, investment objectives, time horizon, or
risk tolerance.
E. Assets Under Management
As of December 31, 2025, Prasad manages approximately $572,075,565 in client assets under management,
all of which are managed on a discretionary basis. Prasad has no non-discretionary assets under
management.
Item 5 - Fees and Compensation
Prasad charges fees based on a percentage of assets under management as well as fixed fees, depending on
the particular types of services to be provided. The specific fees charged by Prasad for services provided
will be set forth in each client’s Agreement.
A. Financial Planning and Investment Management Services
Fees for Financial Planning and Consulting Services
Clients that are receiving financial planning services only are charged a fixed fee ranging from $500 to
$25,000. For clients whose engagement is completed upon Prasad’s delivery of the financial plan, half of
the fee is payable upfront and the remainder of the fee is due upon delivery of the financial plan. For clients
receiving ongoing reviews of their financial plan, fees are charged quarterly in advance. Actual fees charged
are clearly outlined in the financial planning agreement and clients receive invoices reflecting the amount
of the fee due and payable. Please refer to “Additional Information Regarding Fees” below for more detailed
information regarding fees paid by Prasad clients.
Fees for Investment Management Services
Prasad charges an annual advisory fee that is agreed upon with each client and set forth in an agreement
executed by Prasad and the client. If fixed, the advisory fee will be specified on the fee schedule as set
forth in the agreement executed by Prasad and the client. If based on a percentage of the value of assets
under management, the advisory fee for the initial quarter will be paid, on a pro rata basis, in advance, based
on the value of the assets upon the funding of the client’s accounts maintained at the custodian. For
subsequent quarters, the advisory fee will be paid, in advance, based on the asset value of the client’s
accounts as of the last business day of the preceding quarter as provided by third-party sources, such as
pricing services, custodians, fund administrators, and client-provided sources. For retirement plans the
valuation methodology and fee bill frequency may vary due to the requirements of the administrator for the
plan client.
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Disclosure Brochure
Following is Prasad’s asset based fee schedule for Investment Management Services:
FEE SCHEDULE
Market Value of Assets
Rate
Up to $499,999
2.25%
$500,000 to $2,499,999
2.00%
$2,500,000 to $4,999,999
1.50%
$5,000,000 and above
1.25%
The percentage for the highest range of Managed Asset value achieved
applies to all Managed Assets, not just Managed Assets within that
range.
For purposes of fee calculation, the asset value of client accounts include cash and cash equivalents, as
well as margined securities. Prasad does not reduce management fees for margin borrowing, regardless
of whether the assets are in cash or other securities. Prasad has a financial incentive to recommend that
clients borrow money for the purchase of additional securities for the client’s account managed by Prasad
or otherwise not liquidate some or all the assets Prasad manages. Prasad addresses this conflict of interest
by this disclosure and working to ensure that any recommendation to a client regarding the use of margin
is suitable for the client.
Notwithstanding the foregoing, Prasad and the client may choose to negotiate an annual advisory fee that
varies from the schedule set forth above. Factors upon which a different annual advisory fee may be
based include, but are not limited to, the size and nature of the relationship, the services rendered, the
nature and complexity of the products and investments involved, time commitments, and travel
requirements. The advisory fee charged by the Firm will apply to all of the client’s assets under
management, unless specifically excluded in the client agreement. The advisory fee may include the
financial planning services described above. Although Prasad believes that its fees are competitive,
clients should understand that lower fees for comparable services may be available from other sources
and firms.
The investment advisory agreement between Prasad and the client may be terminated at will by either
Prasad or the client upon written notice. Prasad does not impose termination fees when the client terminates
the investment advisory relationship, except when agreed upon in advance.
B. Payment of Fees
Prasad generally deducts its advisory fee from a client’s investment account(s) held at his/her custodian.
Upon engaging Prasad to manage such account(s), a client grants Prasad this limited authority through a
written instruction to the custodian of his/her account(s). The client is responsible for verifying the accuracy
of the calculation of the advisory fee; the custodian will not determine whether the fee is accurate or
properly calculated. See Section A herewith for further information on fee billing. A client may utilize the
same procedure for financial planning or consulting fees if the client has investment accounts held at a
custodian.
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Disclosure Brochure
Although clients generally are required to have their investment advisory fees deducted from their accounts,
in some cases, Prasad will directly bill a client for investment advisory fees if it determines that such billing
arrangement is appropriate given the circumstances.
The custodian of the client’s accounts provides each client with a statement, at least quarterly, indicating
separate line items for all amounts disbursed from the client's account(s), including any fees paid directly
to Prasad.
Clients may make additions to and withdrawals from their account at any time, subject to Prasad’s right to
terminate an account. Additions may be in cash or securities provided that the Firm reserves the right to
liquidate transferred securities or decline to accept particular securities into a client’s account. Clients may
withdraw account assets at any time on notice to Prasad, subject to the usual and customary securities
settlement procedures. However, the Firm generally designs its portfolios as long-term investments and the
withdrawal of assets may impair the achievement of a client’s investment objectives. Prasad may consult
with its clients about the options and implications of transferring securities. Clients are advised that when
transferred securities are liquidated, they may be subject to transaction fees, short-term redemption fees,
fees assessed at the mutual fund level (e.g. contingent deferred sales charges) and/or tax ramifications.
C. Clients Responsible for Fees Charged by Financial Institutions and External Money
Managers
In connection with Prasad’s management of an account, a client will incur fees and/or expenses separate
from and in addition to Prasad’s advisory fee. These additional fees may include transaction charges and
the fees/expenses charged by any custodian, subadvisor, mutual fund, ETF, separate account manager (and
the manager’s platform manager, if any), limited partnership, or other advisor, transfer taxes, odd lot
differentials, exchange fees, interest charges, ADR processing fees, and any charges, taxes or other fees
mandated by any federal, state or other applicable law, retirement plan account fees (where applicable),
margin interest, brokerage commissions, mark-ups or mark-downs and other transaction-related costs,
electronic fund and wire fees, and any other fees that reasonably may be borne by a brokerage account. For
External Managers, clients should review each manager’s Form ADV 2A disclosure brochure and any
contract they sign with the External Manager (in a dual contract relationship). The client is responsible for
all such fees and expenses. Please see Item 12 of this brochure regarding brokerage practices.
D. Prepayment of Fees
As noted in Item 5(B) above, Prasad’s advisory fees generally are paid in advance. Upon the termination
of a client’s advisory relationship, Prasad will issue a refund equal to any unearned management fee for the
remainder of the quarter. The client may specify how he/she would like such refund issued (i.e., a check
sent directly to the client or a check sent to the client’s custodian for deposit into his/her account).
E. Outside Compensation for the Sale of Securities or Other Investment Products to Clients
Prasad does not buy or sell securities and does not receive any compensation for securities transactions in
any client account, other than the investment advisory fees noted above. However, representatives of
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Prasad, in their individual capacities, are also are licensed as insurance professionals. Such persons earn
commission-based compensation for selling insurance products to clients.
Item 6 - Performance-Based Fees and Side-by-Side Management
Prasad does not charge performance-based fees or participate in side-by-side management. Performance-
based fees are fees that are based on a share of a capital gains or capital appreciation of a client’s account.
Side-by-side management refers to the practice of managing accounts that are charged performance-based
fees while at the same time managing accounts that are not charged performance-based fees. Prasad’s fees
are calculated as described in Item 5 above.
Item 7 - Types of Clients
Prasad offers investment advisory services to individuals, including high net worth individuals, families,
family offices, trusts, businesses, charitable foundations, and retirement/profit-sharing plans. Except for
retirement plan clients, Prasad does not impose a minimum portfolio size or a minimum initial investment
to open an account. For retirement plan clients, Prasad may, in its discretion, impose a minimum annual
fee of $1,000. However, Prasad does reserve the right to accept or decline a potential client for any reason
in its sole discretion.
Item 8 - Methods of Analysis, Investment Strategies, and Risk of Loss
A. Methods of Analysis and Risk of Loss
A primary step in Prasad’s investment strategy is getting to know the clients – to understand their financial
condition, risk profile, investment goals, tax situation, liquidity constraints – and assemble a complete
picture of their financial situation. To aid in this understanding, Prasad offers clients financial planning that
is highly customized and tailored. This comprehensive approach is integral to the way that Prasad does
business. Once an advisor has determined the appropriate account strategy Prasad will implement it.
Prasad primarily employs fundamental analysis methods in developing investment strategies for its clients.
Research and analysis from Prasad is based on numerous sources, including third-party research materials
and publicly-available materials, such as company annual reports, prospectuses, and press releases.
Additional methods of analysis can include technical, quantitative, economic, behavioral and post-Modern
Portfolio Theory.
Prasad generally employs a long-term investment strategy for its clients, as consistent with their financial
goals. At times, the Firm may also buy and sell positions that are more short-term in nature, depending on
the goals of the client and/or the fundamentals of the security, sector or asset class. Strategies may result
in significant tax implications, and unless specifically requested is not the primary consideration in asset
management. Consulting with outside tax professionals is always recommended.
Client portfolios with similar investment objectives and asset allocation goals may own different securities
and investments. The client’s portfolio size, tax sensitivity, desire for simplicity, income needs, long-term
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wealth transfer objectives, time horizon and choice of custodian are all factors that influence Prasad’s
investment recommendations.
Investing in securities involves a risk of loss. A client can lose all or a substantial portion of his/her
investment. A client should be willing to bear such a loss. Some investments are intended only for
sophisticated investors and can involve a high degree of risk.
B. Material Risks Involved
Investing in securities involves a significant risk of loss which clients should be prepared to bear. Prasad’s
investment recommendations are subject to various market, currency, economic, political and business
risks, and such investment decisions will not always be profitable. Clients should be aware that there may
be a loss or depreciation to the value of the client’s account. There can be no assurance that the client’s
investment objectives will be obtained and no inference to the contrary should be made.
Generally, the market value of equity stocks will fluctuate with market conditions, and small- stock prices
generally will fluctuate more than large-stock prices. The market value of fixed income securities will
generally fluctuate inversely with interest rates and other market conditions prior to maturity. Fixed income
securities are obligations of the issuer to make payments of principal and/or interest on future dates, and
include, among other securities: bonds, notes and debentures issued by corporations; debt securities issued
or guaranteed by the U.S. government or one of its agencies or instrumentalities, or by a non-U.S.
government or one of its agencies or instrumentalities; municipal securities; and mortgage-backed and
asset- backed securities. These securities may pay fixed, variable, or floating rates of interest, and may
include zero coupon obligations and inflation-linked fixed income securities. The value of longer duration
fixed income securities will generally fluctuate more than shorter duration fixed income securities.
Investments in overseas markets also pose special risks, including currency fluctuation and political risks,
and it may be more volatile than that of a U.S. only investment. Such risks are generally intensified for
investments in emerging markets. In addition, there is no assurance that a mutual fund or ETF will achieve
its investment objective. Past performance of investments is no guarantee of future results.
Additional risks involved in the securities recommended by Prasad include, among others:
• Stock market risk, which is the chance that stock prices overall will decline. The market value
of equity securities will generally fluctuate with market conditions. Stock markets tend to move
in cycles, with periods of rising prices and periods of falling prices. Prices of equity securities
tend to fluctuate over the short term as a result of factors affecting the individual companies,
industries or the securities market as a whole. Equity securities generally have greater price
volatility than fixed income securities.
•
• Sector risk, which is the chance that significant problems will affect a particular sector, or that
returns from that sector will trail returns from the overall stock market. Daily fluctuations in
specific market sectors are often more extreme than fluctuations in the overall market.
Issuer risk, which is the risk that the value of a security will decline for reasons directly related
to the issuer, such as management performance, financial leverage, and reduced demand for
the issuer's goods or services.
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• Non-diversification risk, which is the risk of focusing investments in a small number of issuers,
industries or foreign currencies, including being more susceptible to risks associated with a
single economic, political or regulatory occurrence than a more diversified portfolio might be.
• Value investing risk, which is the risk that value stocks not increase in price, not issue the
anticipated stock dividends, or decline in price, either because the market fails to recognize the
stock’s intrinsic value, or because the expected value was misgauged. If the market does not
recognize that the securities are undervalued, the prices of those securities might not appreciate
as anticipated. They also may decline in price even though in theory they are already
undervalued. Value stocks are typically less volatile than growth stocks, but may lag behind
growth stocks in an up market.
• Smaller company risk, which is the risk that the value of securities issued by a smaller company
will go up or down, sometimes rapidly and unpredictably as compared to more widely held
securities. Investments in smaller companies are subject to greater levels of credit, market and
issuer risk.
•
• Foreign (non-U.S.) investment risk, which is the risk that investing in foreign securities result
in the portfolio experiencing more rapid and extreme changes in value than a portfolio that
invests exclusively in securities of U.S. companies. Risks associated with investing in foreign
securities include fluctuations in the exchange rates of foreign currencies that may affect the
U.S. dollar value of a security, the possibility of substantial price volatility as a result of
political and economic instability in the foreign country, less public information about issuers
of securities, different securities regulation, different accounting, auditing and financial
reporting standards and less liquidity than in the U.S. markets.
Interest rate risk, which is the chance that prices of fixed income securities decline because of
rising interest rates. Similarly, the income from fixed income securities may decline because
of falling interest rates.
• Credit risk, which is the chance that an issuer of a fixed income security will fail to pay interest
and principal in a timely manner, or that negative perceptions of the issuer’s ability to make
such payments will cause the price of that fixed income security to decline.
• Exchange Traded Fund (ETF) risk, which is the risk of an investment in an ETF, including the
possible loss of principal. ETFs typically trade on a securities exchange and the prices of their
shares fluctuate throughout the day based on supply and demand, which may not correlate to
their net asset values. Although ETF shares will be listed on an exchange, there can be no
guarantee that an active trading market will develop or continue. Owning an ETF generally
reflects the risks of owning the underlying securities it is designed to track. ETFs are also
subject to secondary market trading risks. In addition, an ETF may not replicate exactly the
performance of the index it seeks to track for a number of reasons, including transaction costs
incurred by the ETF, the temporary unavailability of certain securities in the secondary market,
or discrepancies between the ETF and the index with respect to weighting of securities or
number of securities held.
• Management risk, which is the risk that the investment techniques and risk analyses applied by
Prasad may not produce the desired results and that legislative, regulatory, or tax developments,
affect the investment techniques available to Prasad. There is no guarantee that a client’s
investment objectives will be achieved.
• Real Estate risk, which is the risk that an investor’s investments in Real Estate Investment
Trusts (“REITs”) or real estate-linked derivative instruments will subject the investor to risks
similar to those associated with direct ownership of real estate, including losses from casualty
or condemnation, and changes in local and general economic conditions, supply and demand,
interest rates, zoning laws, regulatory limitations on rents, property taxes and operating
expenses. An investment in REITs or real estate-linked derivative instruments subject the
investor to management and tax risks.
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•
Investment Companies (“Mutual Funds”) risk, when an investor invests in mutual funds, the
investor will bear additional expenses based on his/her pro rata share of the mutual fund’s
operating expenses, including the management fees. The risk of owning a mutual fund
generally reflects the risks of owning the underlying investments the mutual fund holds.
• Commodity risk, generally commodity prices fluctuate for many reasons, including changes in
market and economic conditions or political circumstances (especially of key energy-producing
and consuming countries), the impact of weather on demand, levels of domestic production
and imported commodities, energy conservation, domestic and foreign governmental
regulation (agricultural, trade, fiscal, monetary and exchange control), international politics,
policies of OPEC, taxation and the availability of local, intrastate and interstate transportation
systems and the emotions of the marketplace. The risk of loss in trading commodities can be
substantial.
telecommunication failures,
• Derivatives risk, a derivative refers to any financial investment whose value is derived, at least,
in part, from the price of another security or a specified index, asset or rate. Examples of
derivatives are futures contracts, forward contracts, options and swaps. There is different, and
often greater, risk involved when investing in derivatives than the risk associated with investing
directly in the underlying securities or index. These risks include, but are not limited to, market
risk, credit risk, leverage risk, management risk and liquidity risk. Adverse movements in the
price or value of the underlying asset, index or rate can lead to significant losses, which may
be magnified by certain features of the derivatives. Derivatives can be highly complex and their
use within a management strategy can require specialized skills. Especially when investing in
derivatives, there can be no assurance that a given strategy will work as planned or provide the
return expected. Because of their complex nature, derivatives may lose liquidity in a volatile
market, raising the possibility that Prasad will not be able to sell them at a sufficient price or in
a timely manner. Gains or losses from positions in a derivative instrument may be much greater
than the derivative’s original cost. Prasad's use of derivatives is subject to a client's investment
guidelines and to a client's completion of the necessary documentation with one or more futures
commission merchants, executing brokers, and/or counterparties (to the extent relevant).
• Cybersecurity risk, which is the risk related to unauthorized access to the systems and networks
of Prasad and its service providers. The computer systems, networks and devices used by
Prasad and service providers to us and our clients to carry out routine business operations
employ a variety of protections designed to prevent damage or interruption from computer
viruses, network failures, computer and
infiltration by
unauthorized persons and security breaches. Despite the various protections utilized, systems,
networks or devices potentially can be breached. A client could be negatively impacted as a
result of a cybersecurity breach. Cybersecurity breaches can include unauthorized access to
systems, networks or devices; infection from computer viruses or other malicious software
code; and attacks that shut down, disable, slow or otherwise disrupt operations, business
processes or website access or functionality. Cybersecurity breaches cause disruptions and
impact business operations, potentially resulting in financial losses to a client; impediments to
trading; the inability by us and other service providers to transact business; violations of
applicable privacy and other laws; regulatory fines, penalties, reputational damage,
reimbursement or other compensation costs, or other compliance costs; as well as the
inadvertent release of confidential information. Similar adverse consequences could result
from cybersecurity breaches affecting issues of securities in which a client invests;
governmental and other regulatory authorities; exchange and other financial market operators,
banks, brokers, dealers and other financial institutions; and other parties. In addition,
substantial costs may be incurred by those entities in order to prevent any cybersecurity
breaches in the future.
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• Alternative Investments / Private Funds risk, investing in alternative investments is speculative,
not suitable for all clients, and intended for experienced and sophisticated investors who are
willing to bear the high economic risks of the investment, which can include:
•
•
•
•
•
•
•
•
•
loss of all or a substantial portion of the investment due to leveraging, short-selling or other
speculative investment practices;
lack of liquidity in that there may be no secondary market for the investment and none
expected to develop;
volatility of returns;
restrictions on transferring interests in the investment;
potential lack of diversification and resulting higher risk due to concentration of trading
authority when a single adviser is utilized;
absence of information regarding valuations and pricing;
delays in tax reporting;
less regulation and higher fees than mutual funds;
risks associated with the operations, personnel, and processes of the manager of the funds
investing in alternative investments.
• Closed-End Funds risk, Closed-end funds typically use a high degree of leverage. They may
be diversified or non-diversified. Risks associated with closed-end fund investments include
liquidity risk, credit risk, volatility and the risk of magnified losses resulting from the use of
leverage. Additionally, closed-end funds may trade below their net asset value.
• Structured Notes risk -
•
• Complexity. Structured notes are complex financial instruments. Clients should
understand the reference asset(s) or index(es) and determine how the note’s payoff
structure incorporates such reference asset(s) or index(es) in calculating the note’s
performance. This payoff calculation may include leverage multiplied on the performance
of the reference asset or index, protection from losses should the reference asset or index
produce negative returns, and fees. Structured notes may have complicated payoff
structures that can make it difficult for clients to accurately assess their value, risk and
potential for growth through the term of the structured note. Determining the performance
of each note can be complex and this calculation can vary significantly from note to note
depending on the structure. Notes can be structured in a wide variety of ways. Payoff
structures can be leveraged, inverse, or inverse-leveraged, which may result in larger
returns or losses. Clients should carefully read the prospectus for a structured note to fully
understand how the payoff on a note will be calculated and discuss these issues with Prasad.
• Market risk. Some structured notes provide for the repayment of principal at maturity,
which is often referred to as “principal protection.” This principal protection is subject to
the credit risk of the issuing financial institution. Many structured notes do not offer this
feature. For structured notes that do not offer principal protection, the performance of the
linked asset or index may cause clients to lose some, or all, of their principal. Depending
on the nature of the linked asset or index, the market risk of the structured note may include
changes in equity or commodity prices, changes in interest rates or foreign exchange rates,
and/or market volatility.
Issuance price and note value. The price of a structured note at issuance will likely be
higher than the fair value of the structured note on the date of issuance. Issuers now
generally disclose an estimated value of the structured note on the cover page of the
offering prospectus, allowing investors to gauge the difference between the issuer’s
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estimated value of the note and the issuance price. The estimated value of the notes is
likely lower than the issuance price of the note to investors because issuers include the
costs for selling, structuring and/or hedging the exposure on the note in the initial price of
their notes. After issuance, structured notes may not be re-sold on a daily basis and thus
may be difficult to value given their complexity.
• Liquidity. The ability to trade or sell structured notes in a secondary market is often very
limited, as structured notes (other than exchange-traded notes known as ETNs) are not
listed for trading on securities exchanges. As a result, the only potential buyer for a
structured note may be the issuing financial institution’s broker-dealer affiliate or the
broker-dealer distributor of the structured note. In addition, issuers often specifically
disclaim their intention to repurchase or make markets in the notes they issue. Clients
should, therefore, be prepared to hold a structured note to its maturity date, or risk selling
the note at a discount to its value at the time of sale.
• Credit risk. Structured notes are unsecured debt obligations of the issuer, meaning that the
issuer is obligated to make payments on the notes as promised. These promises, including
any principal protection, are only as good as the financial health of the structured note
issuer. If the structured note issuer defaults on these obligations, investors may lose some,
or all, of the principal amount they invested in the structured notes as well as any other
payments that may be due on the structured notes.
There also are risks surrounding various insurance products that are recommended to Prasad clients from
time to time. Such risks include, but are not limited to loss of premiums. Prior to purchasing any insurance
product, clients should carefully read the policy and applicable disclosure documents.
Clients are advised that they should only commit assets for management that can be invested for the long
term, that volatility from investing can occur, and that all investing is subject to risk. Prasad does not
guarantee the future performance of a client’s portfolio, as investing in securities involves the risk of loss
that clients should be prepared to bear.
Past performance of a security or a fund is not necessarily indicative of future performance or risk of loss.
Use of External Managers
Prasad may select certain External Managers to manage a portion of its clients’ assets. In these situations,
the success of such recommendations relies to a great extent on the External Managers’ ability to
successfully implement their investment strategies. In addition, Prasad generally may not have the ability
to supervise the External Managers on a day-to-day basis.
Item 9 – Disciplinary Information
There are no legal, regulatory or disciplinary events involving Prasad or its management persons. Prasad
values the trust clients place in the adviser and encourages clients to perform the requisite due diligence on
any adviser or service provider that the client engages. The backgrounds of the adviser or advisory persons
are available on the Investment Adviser Public Disclosure at www.adviserinfo.sec.gov by searching the
adviser’s name or CRD 332507.
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Item 10 – Other Financial Industry Activities and Affiliations
Insurance Agent Activities
Advisory persons of Prasad are licensed as insurance professionals. Such persons earn commission-based
compensation for selling insurance products to clients. Insurance commissions earned by advisory persons
who are insurance professionals are separate from and in addition to Prasad’s advisory fee. This practice
presents a conflict of interest as an advisory person who is an insurance professional has an incentive to
recommend insurance products for the purpose of generating commissions rather than solely based on client
needs. Prasad addresses this conflict through disclosure and strives to make recommendations which are
in the best interests of its clients. Clients are under no obligation to purchase insurance products through
any person affiliated with Prasad. Prasad clients should understand that lower fees and/or commissions for
comparable services may be available from other insurance providers.
Recommendation of External Managers
Prasad may recommend that clients use External Managers based on clients’ needs and suitability. Prasad
does not receive separate compensation, directly or indirectly, from such External Managers for
recommending that clients use their services. Prasad does not have any other business relationships with
the recommended External Managers.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions
A. Description of Code of Ethics
Prasad has a Code of Ethics (the “Code”) which requires Prasad’s employees (“supervised persons”) to
comply with their legal obligations and fulfill the fiduciary duties owed to the Firm’s clients. Among other
things, the Code of Ethics sets forth policies and procedures related to conflicts of interest, outside business
activities, gifts and entertainment, compliance with insider trading laws and policies and procedures
governing personal securities trading by supervised persons.
Personal securities transactions of supervised persons present potential conflicts of interest with the price
obtained in client securities transactions or the investment opportunity available to clients. The Code
addresses these potential conflicts by prohibiting securities trades that would breach a fiduciary duty to a
client and requiring, with certain exceptions, supervised persons to report their personal securities holdings
and transactions to Prasad for review by the Firm’s Chief Compliance Officer. The Code also requires
supervised persons to obtain pre-approval of certain investments, including initial public offerings and
limited offerings.
Prasad will provide a copy of the Code of Ethics to any client or prospective client upon request.
Item 12 – Brokerage Practices
A. Factors Used to Select Custodians and/or Broker-Dealers
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Prasad generally recommends that its investment management clients utilize the custody and brokerage
services of an unaffiliated broker-dealer custodian (“BD/Custodian”) with which Prasad has an institutional
relationship. Currently, this includes Charles Schwab & Co., Inc. (“Schwab”) and Fidelity Brokerage
Services LLC ( “Fidelity”) both of which are “qualified custodians” as that term is described in Rule 206(4)-
2 of the Advisers Act. Each BD/Custodian provides custody of securities, trade execution and clearance
and settlement of transactions placed on behalf of clients by Prasad. If your accounts are custodied at
Schwab and/or Fidelity, Schwab and/or Fidelity will hold your assets in a brokerage account and buy and
sell securities when we instruct them to. Clients will pay fees to Schwab and/or Fidelity for custody and the
execution of securities transactions in their accounts.
In making BD/Custodian recommendations, Prasad will consider a number of judgmental factors,
including, without limitation: 1) clearance and settlement capabilities; 2) quality of confirmations and
account statements; 3) the ability of the BD/Custodian to settle the trade promptly and accurately; 4) the
financial standing, reputation and integrity of the BD/Custodian; 5) the BD/Custodian’s access to
markets, research capabilities, market knowledge and any “value added” characteristics; 6) Prasad’ past
experience with the BD/Custodian; and 7) Prasad’ past experience with similar trades. Recognizing the
value of these factors, clients may pay a brokerage commission in excess of that which another broker
might have charged for effecting the same transaction.
In exchange for using the services of Schwab and Fidelity, Prasad may receive, without cost, computer
software and related systems support that allows Prasad to monitor and service its clients’ accounts
maintained with Schwab and Fidelity. Schwab and Fidelity also make available to the Firm products and
services that benefit the Firm but may not directly benefit the client or the client’s account. These products
and services assist Prasad in managing and administering client accounts. They include investment research,
both Schwab’s and Fidelity’s own and that of third parties. Prasad may use this research to service all or
some substantial number of client accounts, including accounts not maintained at Schwab and/or Fidelity.
In addition to investment research, Schwab and Fidelity also make available software and other technology
that:
• provide access to client account data (such as duplicate trade confirmations and account
statements);
facilitate trade execution and allocate aggregated trade orders for multiple client accounts;
facilitate payment of our fees from our clients’ accounts; and
assist with back-office functions, recordkeeping and client reporting.
•
• provide pricing and other market data;
•
•
Schwab and Fidelity also offer other services intended to help us manage and further develop our business
enterprise. These services may include:
educational conferences and events;
technology, compliance, legal and business consulting;
access to employee benefits providers, human capital consultants and insurance providers.
•
•
• publications and conferences on practice management and business succession; and
•
Schwab and Fidelity may provide some of these services itself. In other cases, it will arrange for third-party
vendors to provide the services to the Firm. Schwab and Fidelity may also discount or waive its fees for
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some of these services or pay all or a part of a third party’s fees. Schwab and Fidelity may also provide the
Firm with other benefits such as occasional business entertainment of Firm personnel.
The benefits received by Prasad through its participation in the Schwab and Fidelity custodial platforms do
not depend on the amount of brokerage transactions directed to Schwab and Fidelity. In addition, there is
no corresponding commitment made by Prasad to Schwab and Fidelity to invest any specific amount or
percentage of client assets in any specific mutual funds, securities or other investment products as a result
of participation in the program. While as a fiduciary, we endeavor to act in our clients’ best interests, our
recommendation that clients maintain their assets in accounts at Schwab and Fidelity will be based in part
on the benefit to Prasad of the availability of some of the foregoing products and services and not solely on
the nature, cost or quality of custody and brokerage services provided by Schwab and Fidelity. The receipt
of these benefits creates a potential conflict of interest and may indirectly influence Prasad’ choice of
Schwab and Fidelity for custody and brokerage services.
Prasad will periodically review its arrangements with the BD/Custodians and other broker-dealers against
other possible arrangements in the marketplace as it strives to achieve best execution on behalf of its clients.
In seeking best execution, the determinative factor is not the lowest possible cost, but whether the
transaction represents the best qualitative execution, taking into consideration the full range of a broker-
dealer’s services, including, but not limited to, the following:
•
•
•
•
•
a broker-dealer’s trading expertise, including its ability to complete trades, execute and settle
difficult trades, obtain liquidity to minimize market impact and accommodate unusual market
conditions, maintain anonymity and account for its trade errors and correct them in a satisfactory
manner;
a broker-dealer’s infrastructure, including order-entry systems, adequate lines of communication,
timely order execution reports, an efficient and accurate clearance and settlement process and
capacity to accommodate unusual trading volume;
a broker-dealer’s ability to minimize total trading costs while maintaining its financial health, such
as whether a broker-dealer can maintain and commit adequate capital when necessary to complete
trades, respond during volatile market periods and minimize the number of incomplete trades;
a broker-dealer’s ability to provide research and execution services, including advice as to the value
or advisability of investing in or selling securities, analyses and reports concerning such matters as
companies, industries, economic trends and political factors or services incidental to executing
securities trades, including clearance, settlement and custody; and
a broker-dealer’s ability to provide services to accommodate special transaction needs, such as the
broker-dealer’s ability to execute and account for client-directed arrangements and soft dollar
arrangements, participate in underwriting syndicates and obtain initial public offering shares.
Brokerage for Client Referrals
Prasad does not select or recommend BD/Custodians based solely on whether or not it may receive client
referrals from a BD/Custodian or third party.
Client-Directed Brokerage
Generally, in the absence of specific instructions to the contrary, for brokerage accounts that clients engage
Prasad to manage on a discretionary basis, Prasad has full discretion with respect to securities transactions
placed in the accounts. This discretion includes the authority, without prior notice to the client, to buy and
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sell securities for the client’s account and establish and affect securities transactions through the
BD/Custodian of the client’s account or other broker-dealers selected by Prasad. In selecting a broker-dealer
to execute a client’s securities transactions, Prasad seeks prompt execution of orders at favorable prices.
A client, however, may instruct Prasad to custody his/her account at a specific broker-dealer and/or direct
some or all of his/her brokerage transactions to a specific broker-dealer. In directing brokerage transactions,
a client should consider whether the commission expenses, execution, clearance, settlement capabilities,
and custodian fees, if any, are comparable to those that would result if Prasad exercised its discretion in
selecting the broker-dealer to execute the transactions. Directing brokerage to a particular broker-dealer
may involve the following disadvantages to a directed brokerage client:
• Prasad’s ability to negotiate commission rates and other terms on behalf of such clients could
•
be impaired;
such clients could be denied the benefit of Prasad’s experience in selecting broker-dealers that
are able to efficiently execute difficult trades;
• opportunities to obtain lower transaction costs and better prices by aggregating (batching) the
•
client’s orders with orders for other clients could be limited; and
the client could receive less favorable prices on securities transactions because Prasad may
place transaction orders for directed brokerage clients after placing batched transaction orders
for other clients.
In addition to accounts managed by Prasad on a discretionary basis where the client has directed the
brokerage of his/her account(s), certain institutional accounts may be managed by Prasad on a non-
discretionary basis and are held at custodians selected by the institutional client. The decision to use a
particular custodian and/or broker-dealer generally resides with the institutional client. Prasad endeavors to
understand the trading and execution capabilities of any such custodian and/or broker-dealer, as well as its
costs and fees. Prasad may assist the institutional client in facilitating trading and other instructions to the
custodian and/or broker-dealer in carrying out Prasad’s investment recommendations.
Trade Errors
Prasad’s goal is to execute trades seamlessly and in the best interests of the client. In the event a trade error
occurs, Prasad endeavors to identify the error in a timely manner, correct the error so that the client’s
account is in the position it would have been had the error not occurred, and, after evaluating the error,
assess what action(s) might be necessary to prevent a recurrence of similar errors in the future.
Trade errors generally are corrected through the use of a “trade error” account or similar account at the
Custodian, In the event an error is made in a client account custodied elsewhere, Prasad works directly
with the broker in question to take corrective action. In all cases, Prasad will take the appropriate measures
to return the client’s account to its intended position.
B. Trade Aggregation
To the extent that the Firm determines to aggregate client orders for the purchase or sale of securities,
including securities in which the Firm’s supervised persons may invest, the Firm will generally do so in a
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fair equitable manner in accordance with applicable rules promulgated under the Advisers Act and guidance
provided by the staff of the SEC and consistent with policies and procedures established by the Firm.
Item 13 – Review of Accounts
A. Periodic Reviews
Financial Planning and Consulting Services Account Reviews
Upon completion of the initial financial plan, ongoing annual review services are established, if provided
for in the client agreement. Generally, we meet with our clients on an annual basis to review their financial
plan. The nature of the annual review is to evaluate the client’s progress from the previous year based on
their goals and objectives. Prasad will collaborate with the client to update their financial information (i.e.
insurance, investments, assets, income and expenses) and craft their yearly financial planning reports.
Financial planning reports are written and may consist of a net worth statement, cash flow statement,
estimated tax projections, education analysis, retirement analysis, insurance needs analysis, estate tax
calculation, and an investment analysis. As provided above, unless the client agreement provides for
ongoing annual review services, Prasad does not engage in annual or any other periodic reviews of a
financial plan delivered to a client.
Investment Management Account Reviews
While investment management accounts are monitored on an ongoing basis, Prasad’s investment adviser
representatives seek to have at least one annual meeting with each client to conduct a formal review of the
clients’ accounts. Accounts are reviewed for consistency with the investment strategy and other parameters
set forth for the account and to determine if any adjustments need to be made.
B. Other Reviews and Triggering Factors
In addition to the periodic reviews described above, reviews may be triggered by changes in an account
holder’s personal, tax or financial status. Other events that may trigger a review of an account are material
changes in market conditions as well as macroeconomic and company- specific events. Clients are
encouraged to notify Prasad of any changes in his/her personal financial situation that might affect his/her
investment needs, objectives, or time horizon.
C. Regular Reports
Brokerage statements are generated no less than quarterly and are sent directly from the qualified custodian.
These reports list the account positions, activity in the account over the covered period, and other related
information. Clients are also sent confirmations following each brokerage account transaction unless
confirmations have been waived.
Prasad may also determine to provide account statements and other reporting to clients on a periodic basis.
Prasad also provides account reports during client meetings.
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Clients are urged to carefully review all custodial account statements and compare them to any statements
and reports provided by Prasad. Prasad statements and reports may vary from custodial statements based
on accounting procedures, reporting dates, or valuation methodologies of certain securities.
Item 14 – Client Referrals and Other Compensation
A. Economic Benefits Provided by Third Parties for Advice Rendered to Clients
Prasad does not receive benefits from third parties for providing investment advice to clients.
B. Compensation to Non-Supervised Persons for Client Referrals
Prasad does enter into agreements with individuals or organizations for the referral of clients.
Item 15 – Custody
All clients must utilize a “qualified custodian” as detailed in Item 12. Clients are required to engage the
custodian to retain their funds and securities and direct Prasad to utilize the custodian for the client’s
securities transactions. Prasad’s agreement with clients and/or the clients’ separate agreements with the B/D
Custodian may authorize Prasad through such BD/Custodian to debit the clients’ accounts for the amount
of Prasad’s fee and to directly remit that fee to Prasad in accordance with applicable custody rules.
The BD/Custodian recommended by Prasad has agreed to send a statement to the client, at least quarterly,
indicating all amounts disbursed from the account including the amount of management fees paid directly
to Prasad. Prasad encourages clients to review the official statements provided by the custodian, and to
compare such statements with any reports or other statements received from Prasad. For more information
about custodians and brokerage practices, see “Item 12 - Brokerage Practices.”
Item 16 – Investment Discretion
Clients have the option of providing Prasad with investment discretion on their behalf, pursuant to a grant
of a limited power of attorney contained in Prasad’s client agreement. By granting Prasad investment
discretion, a client authorizes Prasad to direct securities transactions and determine which securities are
bought and sold, the total amount to be bought and sold, and the costs at which the transactions will be
effected. Clients may impose reasonable limitations in the form of specific constraints on any of these
areas of discretion with the consent and written acknowledgement of Prasad if Prasad determines, in its sole
discretion, that the conditions would not materially impact the performance of a management strategy or
prove overly burdensome for Prasad. See also Item 4(C), Client-Tailored Advisory Services.
Item 17 – Voting Client Securities
Prasad does not accept the authority to and does not vote proxies on behalf of clients. Clients retain the
responsibility for receiving and voting proxies for all and any securities maintained in client portfolios.
Item 18 – Financial Information
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Prasad is not required to disclose any financial information pursuant to this item due to the following:
• Prasad does not require or solicit the prepayment of more than $1,200 in fees six months or
more in advance of rendering services;
• Prasad is unaware of any financial condition that is reasonably likely to impair its ability to
meet its contractual commitments relating to its discretionary authority over certain client
accounts; and
• Prasad has never been the subject of a bankruptcy petition.
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