Overview
- Headquarters
- San Diego, CA
- Average Client Assets
- $2.7 million
- Minimum Account Size
- $500,000
- SEC CRD Number
- 285510
Fee Structure
Primary Fee Schedule (2025-11-20 PREMIER WEALTH ADVISORS FORM ADV PART 2A)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $1,000,000 | 1.00% |
| $1,000,001 | $5,000,000 | 0.85% |
| $5,000,001 | and above | 0.50% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $10,000 | 1.00% |
| $5 million | $44,000 | 0.88% |
| $10 million | $69,000 | 0.69% |
| $50 million | $269,000 | 0.54% |
| $100 million | $519,000 | 0.52% |
Clients
- HNW Share of Firm Assets
- 69.25%
- Total Client Accounts
- 1,824
- Non-Discretionary Accounts
- 1,824
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Investment Advisor Selection
Regulatory Filings
Additional Brochure: 2026-02-06 PREMIER WEALTH ADVISORS FORM ADV PART 2A (2026-02-06)
View Document Text
Item 1: Cover Page
Premier Wealth
Advisors LLC
Form ADV Part 2A Brochure
Address:
12531 High Bluff Drive
Suite 110
San Diego, CA 92130
Phone:
(858) 668-0776
Email:
joe@mypremierwealth.com
Website:
http://mypremierwealth.com/
This brochure provides information about the qualifications and business practices of Premier Wealth
Advisors LLC. If you have any questions about the contents of this brochure, please contact us at the
telephone number or email address listed above. The information in this brochure has not been approved
or verified by the United States Securities and Exchange Commission or by any state securities authority.
Premier Wealth Advisors LLC is a registered investment adviser, but registration does not imply a certain
level of skill or training.
Additional information about Premier Wealth Advisors LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov and by searching for CRD# 285510.
Page 1 of 23
Date of Brochure: February 06, 2026
Item 2: Material Changes
In this Item, Premier Wealth Advisors LLC is required to identify and discuss material changes since filing
its last annual amendment. Since filing its last annual amendment on March 25, 2025, there have been no
material changes to report.
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Date of Brochure: February 06, 2026
Item 3: Table of Contents
Item 1: Cover Page
Item 2: Material Changes
Item 3: Table of Contents
Item 4: Advisory Business
Item 5: Fees and Compensation
Item 6: Performance-Based Fees & Side-By-Side Management
Item 7: Types of Clients
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss
Item 9: Disciplinary Information
Item 10: Other Financial Industry Activities & Affiliations
Item 11: Code of Ethics, Participation or Interest in Client Transactions & Personal Trading
Item 12: Brokerage Practices
Item 13: Review of Accounts
Item 14: Client Referrals and Other Compensation
Item 15: Custody
Item 16: Investment Discretion
Item 17: Voting Client Securities
Item 18: Financial Information
1
2
3
4
5
9
10
11
13
14
16
17
18
19
20
21
22
23
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Date of Brochure: February 06, 2026
Item 4: Advisory Business
A. Premier Wealth Advisors LLC (“Adviser”) is an investment adviser founded in 2018, registered
with the U.S. Securities and Exchange Commission and notice filed in applicable states, and is
principally owned by Josh Koehnen, Ari Crandall, and Joe LeBlanc through their respective
individual corporations.
B. Adviser offers the following types of advisory services:
i. Wealth Management. Adviser provides ongoing discretionary and non-discretionary
investment management services to its clients based upon each client’s current financial
condition, goals, risk tolerance, income, liquidity requirements, investment time horizon,
and other information that is relevant to the management of clients’ account(s). This
information will then be used to make investment decisions and recommendations that
reflect clients’ individual needs and objectives on an initial and ongoing basis. Adviser’s
investment decisions and recommendations will allocate portions of clients’ account(s) to
various asset classes classified according to historical and projected risks and rates of
return. For accounts in which Adviser has been granted discretionary authority, Adviser
will retain the discretion to buy, sell, or otherwise transact in securities and other
investments in a client’s accounts without first receiving the client’s specific approval for
each transaction. Such discretionary authority is granted by a client in his or her
investment management agreement with Adviser. For non-discretionary accounts,
Adviser may only buy, sell, or otherwise transact in securities and other investments in a
client’s accounts upon receiving the client’s specific approval for each transaction. Clients
may impose restrictions on investing in certain securities or types of securities so long as
such restrictions may reasonably be implemented by Adviser.
Adviser generally recommends that clients fulfill their investment objectives by allocating
their assets across a diversified risk-based portfolio of no-load mutual funds or exchange
traded funds (“ETFs”). This portfolio is rebalanced periodically to remain in-line with the
client’s agreed-upon asset allocation, though the asset allocation may be changed from
time to time based on changes to a client’s specific situation.
In connection with providing wealth management services, Adviser generally
recommends or selects an independently-registered and unaffiliated investment adviser
(a “Third-Party Adviser”) to manage its clients’ accounts. Adviser currently has such an
arrangement with Focus Partners Advisor Solutions, LLC (“FPAS”), The Pacific Financial
Group, Inc. (“TPFG”), and Dimensional Fund Advisors, LP (“DFA”). FPAS is a turnkey
asset management provider, and is compensated directly by clients for the services it
provides, including model portfolio construction, transaction processing, custodial
engagement, back-office support, quarterly reporting, fee-debiting, and educational
conference hosting. Both Adviser and FPAS share responsibility for managing and
administering client accounts. TPFG is a turnkey asset management provider that is
utilized primarily for certain self-directed retirement plan brokerage accounts, and is
compensated directly by clients for the investment management services it provides.
TPFG assumes primary responsibility for managing client accounts, with Adviser
providing additional advisory and administrative services. DFA is an investment
sub-adviser that offers various investment strategies for separately-managed accounts,
and is compensated directly by clients for the investment subadvisory services it
provides.
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Date of Brochure: February 06, 2026
ii.
Financial Planning: Adviser alternatively offers to provide a one-time financial plan and/or
ongoing financial planning advice that clients will be responsible for implementing at their
discretion. Financial Planning services will typically include analyses and
recommendations with respect to retirement planning, estate planning, investment
planning, charitable planning, education planning, insurance and risk management, and
small business planning (among other related topics as applicable). Such analyses and
recommendations are memorialized in either a one-time financial plan, and/or are
delivered over a series of meetings to allow Adviser to coach clients through
implementation.
iii.
Income Tax Preparation: Adviser may also be separately retained by clients to assist with
income tax return preparation, and to analyze clients’ specific tax situation for
opportunities to minimize federal and state income tax liability. Income tax preparation
fees are billed separately from wealth management or financial planning fees.
Adviser typically provides investment advice with respect to limited types of investments, which
include mutual funds, ETFs, stocks, bonds, and real estate investment trusts (“REITs”).
C. Adviser tailors its advisory services to the individual needs of its clients by taking the time to
understand clients’ current financial condition, goals, risk tolerance, income, liquidity
requirements, investment time horizon, and other information that is relevant to the management
of clients’ account(s). This information will then be used to make investment recommendations
that reflect clients’ individual needs and objectives on an initial and ongoing basis. Adviser’s
recommendations will allocate portions of clients’ account(s) to various asset classes classified
according to historical and projected risks and rates of return. Adviser will review all such
recommendations with clients, and clients will have the opportunity to accept or reject any
recommendations. Clients are under no obligation to accept or implement any recommendation
made by Adviser. Clients may impose restrictions on investing in certain securities or types of
securities so long as such restrictions may reasonably be implemented by Adviser.
D. Adviser does not participate in any wrap fee programs.
E. When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement
Income Security Act (“ERISA”) and/or the Internal Revenue Code (the “Code”), as applicable,
which are laws governing retirement accounts. The way we make money creates some conflicts
with your interests, so we operate under a special rule that requires us to act in your best interest
and not put our interest ahead of yours. Under this special rule’s provisions, we must:
i. Meet a professional standard of care when making investment recommendations (give
ii.
iii.
iv.
prudent advice);
Never put our financial interests ahead of yours when making recommendations (give
loyal advice);
Avoid misleading statements about conflicts of interest, fees, and investments;
Follow policies and procedures designed to ensure that we give advice that is in your
best interest;
Charge no more than is reasonable for our services; and
v.
vi. Give you basic information about conflicts of interest.
F. As of December 31, 2025, Adviser manages $694,897,516 in client assets on a non-discretionary
basis and $0 on a discretionary basis.
Item 5: Fees and Compensation
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Date of Brochure: February 06, 2026
A. Adviser is compensated for its wealth management services primarily by fees charged based on
a client’s assets under management, advisement, and/or supervision with Adviser (“Wealth
Management Fees”). Adviser is compensated for its financial planning and income tax
preparation services primarily by fixed fees charged separately from Wealth Management Fees
(“Financial Planning Fees” and “Tax Preparation Fees”, respectively).
Adviser’s maximum Wealth Management Fee schedule is included below, subject to negotiation
with a client:
Client Assets Under Management,
Advisement, and/or Supervision
For assets up to $1,000,000.00
Between $1,000,00.01 and $5,000,000.00
Above $5,000,000.00
Annual Fee Percentage
(paid quarterly)
1.00%
0.85%
0.50%
Because Adviser generally recommends FPAS’s advisory and administrative services in
connection with its wealth management services, such clients will also typically pay administrative
fees directly to FPAS pursuant to the fee schedule below, subject to negotiation with a client:
Client Assets Under Management,
Advisement, and/or Supervision
For assets up to $500,000.00
Between $500,00.01 and $1,000,000.00
Between $1,000,00.01 and $5,000,000.00
Above $5,000,000.00
Annual Fee Percentage
(paid quarterly)
0.25%
0.20%
0.15%
0.10%
The asset-based fee schedules set forth above are ‘tiered’ or ‘blended’ such that each listed
range of assets under management shall be charged at the listed corresponding annual fee.
FPAS’s administrative fees do not apply to any assets that a client has invested into the SA
Funds – Investment Trust (“SA Funds”), a mutual fund family for which FPAS serves as the
adviser, administrator, and shareholder servicing agent.
In consideration of the investment management services provided by TPFG, clients whose
accounts are managed by TPFG will pay an annual asset-based fee up to 1.95% of the assets
invested into mutual funds managed by Pacific Financial Group, LLC (an affiliate of TPFG) and
administered by TPFG (collectively, the “TPFG Fund Fees”). In consideration of the additional
advisory and administrative services provided by Adviser, TPFG will remit 0.75% per annum of
the TPFG Fund Fees to Adviser. Since TPFG compensates Adviser directly, clients whose
accounts are managed by TPFG do not pay the asset based fees set forth in the tables above.
In consideration of the investment subadvisory services provided by DFA, clients whose accounts
are managed by DFA will pay an annual asset-based fee up to 0.18% of the assets designated to
be under DFA’s management. Clients whose accounts are managed by DFA will generally be
charged asset-based fees by Adviser and FPAS that are lower than the fee schedules set forth in
the table above.
Adviser’s fixed Financial Planning Fees for the delivery of a comprehensive financial plan
generally range from $3,000 to $6,000, depending on the nature and complexity of the client’s
specific financial situation and the work involved in crafting the financial plan. The minimum fee
for a one-time financial plan is $3,000. For clients that wish to engage Adviser to provide ongoing
financial planning services (which can include but are not limited to ongoing quarterly financial
plan reviews and updates, periodic rebalancing recommendations, goal reassessment, tax
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Date of Brochure: February 06, 2026
mitigation recommendations, insurance planning and analyses, and retirement income
projections), clients will generally pay an ongoing hourly or fixed fee depending on the nature and
complexity of the client’s specific financial situation and the work involved in providing ongoing
financial planning analyses and recommendations. Adviser’s hourly fee is $300 per hour, subject
to negotiation with a client. The one-time fixed fee for delivery of a financial plan is generally
charged in advance, with plan delivery occurring within six months from the date of client
engagement. Ongoing hourly or fixed fees are paid in arrears.
Adviser’s Tax Preparation Fees are charged either pursuant to a fixed fee depending on the
nature and complexity of the tax returns to be prepared, or pursuant to Adviser’s $300 hourly rate.
The fees and fee ranges set forth herein reflect the standard fees we charge to clients. However,
the specific fees charged may vary from client to client. Each client should review the services
agreement signed with us for the specific fees that will be charged and how fees will be payable.
Our fees may vary from client to client due to historical or ‘grandfathered’ fee schedules that are
no longer offered, the nature and scope of the services to be provided to the client, personal or
familial relationships with the client, and other factors that we deem relevant. Fees are negotiable,
and each client’s specific fee schedule is included as part of the investment advisory and/or
financial planning agreement signed by Adviser and the client (or the tax preparation agreement,
if applicable). Adviser also retains the discretion to discount or waive the separate Financial
Planning Fees if the client is also receiving wealth management services and paying the Wealth
Management Fee.
B. Wealth Management Fees are generally deducted in advance on a quarterly basis from clients’
assets and based upon the market value of such assets managed, advised, and/or supervised by
Adviser as of the last day of the prior calendar quarter. For the avoidance of doubt, assets
invested into private investment funds (including but not limited to limited partnerships or other
‘alternative’ assets) are included for purposes of calculating Wealth Management Fees. In the
event a client makes a deposit of $10,000 or more during a particular quarter, such client will be
billed a pro-rata advisory fee based on the remaining number of the days in such quarter.
Conversely, in the event a client makes a withdrawal of $10,000 or more during a particular
quarter, such client will be refunded a pro-rata advisory fee based on the remaining number of
days in such quarter. Financial Planning Fees and Tax Preparation Fees may be paid by ACH,
check, or credit card (including applicable processing fees).
C. In addition to the fees charged by Adviser, clients will incur brokerage and other transaction costs.
Please refer to Item 12: Brokerage Practices, for further information on such brokerage and other
transaction-related practices. Clients will also typically incur additional fees and expenses
imposed by independent and unaffiliated third-parties, which can include qualified custodian fees,
mutual fund or exchange traded fund fees and expenses, mark-ups and mark-downs, spreads
paid to market makers, wire transfer fees, check-writing fees, early-redemption charges, certain
deferred sales charges on previously-purchased mutual funds, margin fees, charges or interest,
IRA and qualified retirement plan fees, and other fees and taxes on brokerage accounts and
securities transactions. These additional charges are separate and apart from the fees charged
by Adviser.
D. If Adviser or a client terminates a wealth management agreement before the end of a quarterly
billing period, Adviser’s fees will be prorated through the effective date of the termination. The pro
rata fees for the remainder of the quarterly billing period after the termination will be refunded to
client via check or direct deposit. If Adviser or a client terminates a financial planning or tax
preparation agreement after Adviser has commenced its services but before the entirety of the
services have been rendered, Adviser’s fees will be prorated through the effective date of
termination and the balance refunded to the client either based on the number of days remaining
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Date of Brochure: February 06, 2026
in the billing period or pursuant to the hours incurred by Adviser through the date of termination,
as applicable.
E. Certain of Adviser’s supervised persons are registered representatives of Independent Financial
Group, LLC (“IFG”), an independent and unaffiliated broker-dealer and member of the Financial
Industry Regulatory Authority. From time to time and when appropriate for the client, such
supervised persons will earn an ordinary and customary commission from the sale of a security to
a client in such capacity. This creates a conflict of interest, because such supervised persons
have the potential to earn both commissions and advisory fee revenue from a client. The
supervised persons address this potential conflict of interest by fully disclosing their relationships
with IFG, informing clients that they are under no obligation to purchase a security through them,
and maintaining policies and procedures to reinforce Adviser’s fiduciary duty to its clients.
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Date of Brochure: February 06, 2026
Item 6: Performance-Based Fees & Side-By-Side
Management
Neither Adviser nor any of its supervised persons accepts performance-based fees (fees based on a
share of capital gains or capital appreciation of the assets of a client).
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Date of Brochure: February 06, 2026
Item 7: Types of Clients
Adviser generally provides its services to individuals, high-net-worth individuals, trusts, estates, business
entities, and pension and profit sharing plans. The minimum account value required to open an account
with Adviser is $500,000, subject to negotiation.
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Item 8: Methods of Analysis, Investment Strategies & Risk
of Loss
A. The investment strategies used by Adviser when formulating investment advice or managing
assets include a risk-based allocation of passively-managed mutual funds or ETFs. Investing in
securities involves risk of loss that clients should be prepared to bear. Past performance does not
guarantee future returns.
B. Like any investment strategy, a risk-based allocation of passively-managed mutual funds or ETFs
involves material risks. Such material risks are described in further detail below:
i.
Investing for the long term means that a client’s account will be exposed to short-term
fluctuations in the market and the behavioral impulse to make trading decisions based on
such short-term market fluctuations. Adviser does not condone short-term trading in an
attempt to “time” the market, and instead coaches clients to remain committed to their
financial goals. However, investing for the long term can expose clients to risks borne out
of changes to interest rates, inflation, general economic conditions, market cycles,
geopolitical shifts, and regulatory changes.
There can be no assurance that the asset allocation recommended by Adviser achieves
its anticipated rate of return, or that the risk determination and downside risk potential is
appropriate for a particular client.
To the extent Adviser recommends or selects a Third-Party Adviser to manage a client’s
account, there is a risk that such Third-Party Adviser will deviate from its investment
mandates or otherwise underperform relative to expectations.
C. Investing in mutual funds does not guarantee a return on investment, and shareholders of a
mutual fund may lose the principal that they’ve invested into a particular mutual fund. Mutual
funds invest into underlying securities that comprise the mutual fund, and as such clients are
exposed to the risks arising from such underlying securities. Mutual funds charge internal
expenses to their shareholders (which can include management fees, administration fees,
shareholder servicing fees, sales loads, redemption fees, and other fund fees and expenses,
e.g.), and such internal expenses subtract from its potential for market appreciation. Shares of
mutual funds may only be traded at their stated net asset value (“NAV”), calculated at the end of
each day upon the market’s close.
Investing in ETFs bears similar risks and incurs similar costs to investing in mutual funds as
described above. However, shares of an ETF may be traded like stocks on the open market and
are not redeemable at an NAV. As such, the value of an ETF may fluctuate throughout the day
and investors will be subject to the cost associated with the bid-ask spread (the difference
between the price a buyer is willing to pay (bid) for an ETF and the seller's offering (asking)
price).
Clients are encouraged to carefully read the prospectus of any mutual fund or ETF to be
purchased for investment to obtain a full understanding of its respective risks and costs.
D. Investments in private investment funds (e.g., limited partnerships, limited liability companies,
special purpose vehicles, and other private investment funds) are often subject to liquidity
restrictions, which means that a client may not be able to redeem his or her investment until a
redemption window is available. In addition, such investments can be more volatile and less
transparent than an exchange-listed security that trades daily in an electronic marketplace.
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Private investment funds are generally more difficult to value than exchange-listed securities, and
therefore are more reliant on individual judgment as opposed to market prices when determining
a valuation. Investors in private investment funds are typically required to be either accredited
investors, qualified clients, or both, and should carefully consider the specific risks described in
the applicable private placement memorandum, limited partnership agreement, limited liability
company agreement, and other fund-related disclosure documents.
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Date of Brochure: February 06, 2026
Item 9: Disciplinary Information
There are no legal or disciplinary events that are material to a client’s or prospective client’s evaluation of
Adviser’s advisory business or the integrity of Adviser’s management.
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Item 10: Other Financial Industry Activities & Affiliations
A. Adviser is not registered, or has an application pending to register, as a broker-dealer. However,
as described in Item 5 above, certain supervised persons of Adviser are registered
representatives and investment adviser representatives of IFG. From time to time and when
appropriate for the client, such supervised persons will earn an ordinary and customary
commission from the sale of a security to a client in such capacity as registered representatives.
This creates a conflict of interest, because such supervised persons have the potential to earn
both commissions and advisory fee revenue from a client. The supervised persons address this
conflict of interest by fully disclosing their relationships with IFG, and informing clients that they
are under no obligation to purchase a security through them.
Furthermore, certain supervised persons of Adviser are licensed insurance agents and from time
to time will earn an ordinary and customary commission from the sale of an insurance product in
such capacity. This creates a conflict of interest, because such supervised persons have the
potential to earn both an insurance commission and advisory fee revenue from a client. Such
supervised persons address this conflict of interest by fully disclosing their relationship with the
applicable insurance provider, and informing clients that they are under no obligation to purchase
an insurance product through them.
Two supervised persons of Adviser are real estate brokers through Premier Realty Solutions Inc.
(“Premier Realty”), and from time to time will earn an ordinary and customary commission from
the sale of real estate in such capacity. This creates a conflict of interest, because such
supervised persons have the potential to earn both a real estate-related commission and advisory
fee revenue from a client. Such supervised persons address this conflict of interest by fully
disclosing their relationship with Premier Realty, and informing clients that they are under no
obligation to buy or sell real estate through Premier Realty. Premier Realty is principally owned by
Josh Koehnen, a managing partner of Adviser.
B. Neither Adviser nor any of its management persons are registered, or have an application
pending to register, as a futures commission merchant, commodity pool operator, a commodity
trading advisor, or an associated person of the foregoing entities.
C. Neither Adviser nor any of its management persons has any relationship or arrangement that is
material to its advisory business or to its clients with any related person listed below:
i.
ii.
iii.
iv.
v.
vi.
vii.
viii.
investment company or other pooled investment vehicle (including a mutual fund,
closed-end investment company, unit investment trust, private investment company or
“hedge fund,” and offshore fund)
other investment adviser or financial planner
futures commission merchant, commodity pool operator, or commodity trading advisor
banking or thrift institution
accountant or accounting firm
lawyer or law firm
pension consultant
sponsor or syndicator of limited partnerships
D. As described earlier in Item 4 of this Brochure, Adviser has retained FPAS to provide investment
advisory, administrative, and other back-office services to Adviser for the benefit of Adviser and
its clients. FPAS offers services that are intended to directly benefit Adviser, clients, or both. Such
services include (a) an online platform through which Adviser can monitor and review client
accounts, create model portfolios, and perform other client account maintenance matters, (b)
access to technology that allows for client account aggregation, (c) quarterly client statements, (d)
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Date of Brochure: February 06, 2026
invitations to FPAS’s educational conferences at a discount, (e) practice management consulting,
(f) full or partial sponsorship of client appreciation or education events, and (f) occasional
business meals and entertainment. The availability of such services from FPAS creates a conflict
of interest, to the extent Adviser may be motivated to retain FPAS as opposed to an alternative
turnkey asset management provider. Adviser addresses this conflict of interest by performing
appropriate due diligence on FPAS to confirm its services are in the best interests of clients,
periodically evaluating alternatives, and evaluating the merit of FPAS without consideration for the
benefits received by Adviser.
As described earlier in Item 4 of this Brochure, Adviser recommends TPFG for certain
self-directed retirement plan brokerage accounts and receives compensation from TPFG as a
result. Because Adviser receives a portion of the fees paid by the client to TPFG, Adviser has a
financial incentive to recommend that the client retain TPFG. This creates a conflict of interest.
Adviser addresses this conflict of interest by fully disclosing it in this brochure, by only
recommending TPFG when believed to be appropriate for a client, and by ensuring applicable
clients sign a separate investment management agreement directly with TPFG in which such fees
are disclosed.
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Item 11: Code of Ethics, Participation or Interest in Client
Transactions & Personal Trading
A. Adviser has adopted a code of ethics that will be provided to any client or prospective client upon
request. Adviser’s code of ethics describes the standards of business conduct that Adviser
requires of its supervised persons, which is reflective of Adviser’s fiduciary obligations to act in
the best interests of its clients. The code of ethics also includes sections related to compliance
with securities laws, reporting of personal securities transactions and holdings, reporting of
violations of the code of ethics to Adviser’s Chief Compliance Officer, pre-approval of certain
investments by access persons, and the distribution of the code of ethics and any amendments to
all supervised persons followed by a written acknowledgement of their receipt.
B. Neither Adviser nor any of its related persons recommends to clients, or buys or sells for client
accounts, securities in which Adviser or any of its related persons has a material financial
interest.
C. From time to time, Adviser or its related persons will invest in the same securities (or related
securities such as warrants, options or futures) that Adviser or a related person recommends to
clients. This creates a conflict of interest because it affords Adviser or its related persons the
opportunity to profit from the investment recommendations made to clients. Adviser’s policies and
procedures and code of ethics address this conflict of interest by prohibiting such trading by
Adviser or its related persons if it would be to the detriment of any client and by monitoring for
compliance through the reporting and review of personal securities transactions. In all instances,
Adviser will act in the best interests of its clients.
D. From time to time, Adviser or its related persons will buy or sell securities for client accounts at or
about the same time that Adviser or a related person buys or sells the same securities for its own
(or the related person’s own) account. This creates a conflict of interest because it affords Adviser
or its related persons the opportunity to trade either before or after the trade is made in client
accounts, and profit as a result. Adviser’s policies and procedures and code of ethics address this
conflict of interest by prohibiting such trading by Adviser or its related persons if it would be to the
detriment of any client and by monitoring for compliance through the reporting and review of
personal securities transactions. In all instances, Adviser will act in the best interests of its clients.
E. When Adviser provides investment advice to its clients regarding their retirement plan account or
individual retirement account, Adviser is a fiduciary within the meaning of Title I of the Employee
Retirement Income Security Act (ERISA) and/or the Internal Revenue Code, as applicable, which
are laws governing retirement accounts. The way Adviser makes money creates some conflicts
with its client interests, so Adviser operates under a special rule that requires Adviser to act in its
clients’ best interest and not put Adviser’s interest ahead of its clients’.
Under this special rule’s provisions, Adviser must:
● Meet a professional standard of care when making investment recommendations (give
prudent advice);
● Never put Adviser’s financial interests ahead of its clients’ when making
recommendations (give loyal advice);
● Avoid misleading statements about conflicts of interest, fees, and investments;
● Follow policies and procedures designed to ensure that Adviser gives advice that is in its
clients’ best interest;
● Charge no more than is reasonable for its services; and
● Give clients basic information about conflicts of interest.
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Item 12: Brokerage Practices
A. Adviser considers several factors when recommending a custodial broker-dealer for client
transactions and determining the reasonableness of such custodial broker-dealer’s
compensation. Such factors include the custodial broker-dealer’s industry reputation and financial
stability, service quality and responsiveness, execution price, speed and accuracy, reporting
abilities, and general expertise. Assessing these factors as a whole allows Adviser to fulfill its duty
to seek best execution for its clients’ securities transactions. However, Adviser does not
guarantee that the custodial broker-dealer recommended for client transactions will necessarily
provide the best possible price, as price is not the sole factor considered when seeking best
execution. After considering the factors above, Adviser recommends Charles Schwab & Co., Inc.
(“Schwab”), Fidelity Brokerage Services LLC ("Fidelity"), and Pershing Advisor Solutions LLC
(“Pershing") as the custodial broker-dealer(s) for client accounts.
i.
Adviser does not receive research and other soft dollar benefits in connection with client
securities transactions, which are known as “soft dollar benefits”. However, the custodial
broker-dealer(s) recommended by Adviser do provide certain products and services that
are intended to directly benefit Adviser, clients, or both. Such products and services
include (a) an online platform through which Adviser can monitor and review client
accounts, (b) access to proprietary technology that allows for order entry, (c) duplicate
statements for client accounts and confirmations for client transactions, (d) invitations to
the custodial broker-dealer(s)’ educational conferences at a discount, (e) practice
management consulting, and (f) occasional business meals and entertainment. The
receipt of such products and services creates a conflict of interest to the extent it may
incentivize Adviser to recommend the custodial broker-dealers listed above instead of
alternative custodial broker-dealers that may be able to offer lower brokerage costs to
clients. Adviser addresses this conflict of interest by performing appropriate due diligence
on the recommended custodial broker-dealers to confirm their respective services are in
the best interests of clients, periodically evaluating alternative custodial broker-dealers,
and evaluating the merit of the recommended custodial broker-dealers without
consideration for the products and services received by Adviser.
ii.
Adviser does not consider, in selecting or recommending custodial broker-dealers,
whether Adviser or a related person receives client referrals from a custodial
broker-dealer or third-party.
iii.
Adviser does not routinely recommend, request, or require that a client direct Adviser to
execute transactions through a specified custodial broker-dealer other than Schwab,
Fidelity, or Pershing.
B. Adviser does not aggregate the purchase or sale of securities for client accounts. Directing the
purchase and sale of securities for clients’ accounts on an individual basis, rather than in
aggregate blocks, may result in increased client transaction costs. To the extent the securities
purchased and sold by Adviser are mutual funds (each of which generally price at the same
respective net asset value at the end of each trading day), Adviser believes that the potential for
increased client transaction costs by not aggregating orders is substantially eliminated.
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Date of Brochure: February 06, 2026
Item 13: Review of Accounts
A. The managing directors of Adviser monitor client accounts on an ongoing basis, and typically
reviews client accounts on a quarterly basis. Such reviews are designed to ensure that the client
is still on track to achieve his or her financial goals, and that the investments remain appropriate
given the client’s risk tolerance, investment objectives, major life events, and other factors.
Clients are encouraged to proactively reach out to Adviser to discuss any changes to their
personal or financial situation.
B. Other factors that may trigger a review include, but are not limited to, material developments in
market conditions, material geopolitical events, and changes to a client’s personal or financial
situation (the birth of a child, preparing for a home purchase, plans to attend higher education, a
job transition, impending retirement, death or disability among family members, etc.).
C. The custodial broker-dealer for client’s account will send account statements and reports directly
to clients no less frequently than quarterly. Such statements and reports will be mailed to clients
at their address of record or delivered electronically, depending on the client’s election. If agreed
to by Adviser and client, Adviser or a third-party report provider will also send clients reports to
assist them in understanding their account positions and performance, as well as the progress
toward achieving financial goals.
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Date of Brochure: February 06, 2026
Item 14: Client Referrals and Other Compensation
A. Nobody other than clients provides an economic benefit to Adviser for providing investment
advice or other advisory services to clients.
However, as described above in Item 12, the custodial broker-dealer(s) recommended for client
accounts provides certain products and services that are intended to directly benefit Adviser,
clients, or both.
In addition, Third-Party Advisers (including but not limited to FPAS and DFA), product sponsors
(including but not limited to DFA, Apollo Global Management Inc., Cottonwood Multifamily REITs,
and Vanguard), insurance companies (including but not limited to Jackson National Life Insurance
Company, Ash Brokerage LLC, and Total Financial), and software-based bank account facilitation
companies (including but not limited to Flourish Financial LLC) that we recommend to clients
provide us certain benefits, such as due diligence and educational seminars along with
attendance expense reimbursements, financial and marketing assistance, client event cost
reimbursement, and the use of certain software. This creates an incentive to recommend the
products and services of such third-parties to our clients. Adviser addresses this conflict of
interest by fully disclosing it in this brochure, by evaluating third-party products and services
without regard for the benefits conferred to Adviser, and by only making third-party product and
service recommendations to clients when believed to be in their best interests.
B. Neither Adviser nor a related person directly or indirectly compensates a person who is not
Adviser’s supervised person for client referrals.
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Date of Brochure: February 06, 2026
Item 15: Custody
For clients that do not have their fees deducted directly from their account(s), and have not provided
Adviser with any standing letters of authorization (“SLOAs”) to distribute funds from their account(s) to
third parties, Adviser will not have any custody of client funds or securities.
For clients that have their fees deducted directly from their account(s), or that have provided Adviser with
discretion as to amount and timing of disbursements pursuant to an SLOA to disburse funds from their
account(s) to third parties, Adviser will generally be deemed to have custody over such clients’ funds
pursuant to applicable custody rules and guidance thereto. At no time will Adviser accept custody of client
funds or securities in the capacity of a custodial broker-dealer or other qualified custodian, and at all times
client accounts will be held by a third-party qualified custodian as described in Item 12, above.
With respect to custody that is triggered by third party SLOAs, Adviser endeavors to comply with the
following seven conditions as listed in the 2017 SEC No Action Letter to the Investment Adviser
Association:
1. The client provides an instruction to the qualified custodian, in writing, that includes the client’s
signature, the third party’s name, and either the third party’s address or the third party’s account
number at a custodian to which the transfer should be directed.
2. The client authorizes the investment adviser, in writing, either on the qualified custodian’s form or
separately, to direct transfers to the third party either on a specified schedule or from time to time.
3. The client’s qualified custodian performs appropriate verification of the instruction, such as a
signature review or other method to verify the client’s authorization, and provides a transfer of
funds notice to the client promptly after each transfer.
4. The client has the ability to terminate or change the instruction to the client’s qualified custodian.
5. The investment adviser has no authority or ability to designate or change the identity of the third
party, the address, or any other information about the third party contained in the client’s
instruction.
6. The investment adviser maintains records showing that the third party is not a related party of the
investment adviser or located at the same address as the investment adviser.
7. The client’s qualified custodian sends the client, in writing, an initial notice confirming the
instruction and an annual notice reconfirming the instruction.
If a client receives account statements from both the custodial broker-dealer and Adviser or a third-party
report provider, client is urged to compare such account statements and advise Adviser of any
discrepancies between them.
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Date of Brochure: February 06, 2026
Item 16: Investment Discretion
For most accounts, Adviser does not accept discretionary authority to manage securities on behalf of
clients. Specifically with respect to the retention of DFA as a sub-adviser, Adviser accepts the
discretionary authority to retain or terminate the subadvisory services of DFA on behalf of its clients.
Adviser’s discretionary authority or non-discretionary authority is set forth in the applicable client services
agreement. Clients may place reasonable limitations on this discretionary authority so long as it is
contained in a written agreement and/or power-of-attorney.
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Date of Brochure: February 06, 2026
Item 17: Voting Client Securities
A. Adviser does not have and will not accept authority to vote client securities.
B. Clients will receive their proxies or other solicitations directly from their custodial broker-dealer or
a transfer agent, as applicable, and should direct any inquiries regarding such proxies or other
solicitations directly to the sender.
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Date of Brochure: February 06, 2026
Item 18: Financial Information
A. Adviser does not require or solicit prepayment of more than $1,200 in fees per client, six months
or more in advance.
B. Adviser does not have discretionary authority or custody of client funds or securities, require or
solicit prepayment of more than $1,200 in fees per client, six months or more in advance.
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Date of Brochure: February 06, 2026