Overview
- Headquarters
- North Palm Beach, FL
- Average Client Assets
- $2.0 million
- SEC CRD Number
- 125567
Fee Structure
Primary Fee Schedule (PRIMORIS BROCHURE - FORM ADV, PART 2A)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $200,000 | 1.75% |
| $200,001 | $500,000 | 1.50% |
| $500,001 | $1,000,000 | 1.25% |
| $1,000,001 | $5,000,000 | 1.00% |
| $5,000,001 | and above | 0.75% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $14,250 | 1.42% |
| $5 million | $54,250 | 1.08% |
| $10 million | $91,750 | 0.92% |
| $50 million | $391,750 | 0.78% |
| $100 million | $766,750 | 0.77% |
Clients
- HNW Share of Firm Assets
- 75.01%
- Total Client Accounts
- 552
- Discretionary Accounts
- 552
Services Offered
Services: Portfolio Management for Individuals, Portfolio Management for Institutional Clients
Regulatory Filings
Primary Brochure: PRIMORIS BROCHURE - FORM ADV, PART 2A (2026-03-10)
View Document Text
Form ADV
Part 2A
Version date:
March 10. 2026
Primoris Wealth Advisors, LLC
CRD/IARD#: 125567
9250 Alternate AIA,
Suite A
North Palm Beach, FL
33403
(Tel): 561-296-0796
(Fax): 561-296-0816
RLE@PrimorisWealthAdvisors.com
PrimorisWealthAdvisors.com
This brochure (“Brochure”) provides information about the qualifications and business practices of Primoris Wealth
Advisors, LLC (“Primoris”). You should review this Brochure in conjunction with our separate brochure supplement
(“Supplement”). The Supplement(s) has been prepared for the purpose of providing information about the
qualifications and background of the supervised person(s) working with you on our behalf or who may otherwise
participate in the advisory services provided to you. Please note that the registered status of the Firm and its advisors
does not imply a certain level of skill or training.
If you have any questions about the contents of this Brochure or our Supplement(s), please contact us at 561-296-
0796 or RLE@PrimorisWealthAdvisors.com. Additional information about Primoris or any of our supervised
persons (who are registered under our firm) is also available on the SEC’s Investment Adviser Public Disclosure
(“IAPD”) which can be found at www.adviserinfo.sec.gov.
The format/layout of this Brochure has been dictated by the SEC. As such, the Brochure’s table of contents can be
found after the “Material Changes” section of this Brochure, not at the beginning of the Brochure. The subsections
appearing under each heading shall follow the mandated ordering of the items required to be addressed in this
Brochure as set forth in the instructions and guidance issued by the SEC in regard to Part 2A of the Form ADV.
Primoris’ response to each such item shall immediately follow each numbered item. We encourage any reader of this
Brochure to also refer to the SEC’s instructions and guidance related to Part 2A of the Form ADV. Throughout this
Brochure, any references to “we,” “our,” “ours,” “us,” etc. are meant to refer to Primoris.
The information in this Brochure has not been approved or verified by the United States Securities and Exchange
Commission (“SEC”) or by any state securities authority.
II. Material Changes
There are no material changes in this brochure from the last annual updating amendment on of
03/15/2025 Primoris Wealth Advisors, LLC. Material changes relate to Primoris Wealth Advisors, LLC’s
policies, practices or conflicts of interests.
Primoris, ADV Part 2A. Page 2 of 22
III. Table of Contents
II. Material Changes ....................................................................................................................................... 2
III. Table of Contents .................................................................................................................................... 3
IV. Advisory Business ................................................................................................................................... 5
Item IV.(A). Primoris at a Glance .............................................................................................................. 5
Firm Profile ........................................................................................................................................... 5
Years in Business .................................................................................................................................. 5
Principal Owners ................................................................................................................................... 5
IV.(B). Primoris’ Advisory Services ........................................................................................................ 5
Product Type Limitations ...................................................................................................................... 5
Our Services .......................................................................................................................................... 6
Ongoing Asset Management .............................................................................................................. 6
IV.(C). Customization of Advisory Services ............................................................................................ 8
IV.(D). Wrap Fee Program Participation .................................................................................................. 8
IV. (E). Assets Under Management (“AUM”) ......................................................................................... 8
V. Fees and Compensation ............................................................................................................................ 8
V.(A). Primoris Advisory Fees ................................................................................................................. 8
V.(B). Fee Collection Process .................................................................................................................. 8
V.(C). Other Fee/Expenses ....................................................................................................................... 8
V.(D). Fees Charged in Advance .............................................................................................................. 9
V.(E). Additional Compensation .............................................................................................................. 9
V.(E).(2). Client-Directed Brokerage .................................................................................................... 9
V.(E).(3). Brokerage Compensation ...................................................................................................... 9
V.(E).(4). Advisory Fee Offset ............................................................................................................. 9
VI. Performance-Based Fees and Side-By-Side Management ....................................................................... 9
VII. Types of Clients...................................................................................................................................... 9
VIII. Methods of Analysis, Investment Strategies and Risk of Loss ............................................................ 10
VIII.(A). Methods of Analysis................................................................................................................. 10
VIII.(A). (cont.) Investment Strategies .................................................................................................... 11
VIII.(B). Risk Disclosures ....................................................................................................................... 12
VIII.(C). Investment-Specific Risks ........................................................................................................ 14
IX. Disciplinary Information ....................................................................................................................... 14
IX.(A). Criminal or Civil Action ............................................................................................................. 14
IX.(B). Administrative Proceedings ........................................................................................................ 15
IX.(C). SRO Proceedings ........................................................................................................................ 15
Primoris, ADV Part 2A. Page 3 of 22
X. Other Financial Industry Activities and Affiliations ............................................................................... 16
X.(A). Broker-Dealers ............................................................................................................................. 16
X.(B). Futures Commission Merchants, Introducing Brokers, Commodity Trading Advisors,
Commodity Pool Operators ..................................................................................................................... 16
X.(C). Related Persons ............................................................................................................................ 16
X.D Use of Other Investment Advisers ................................................................................................... 16
XI. Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ......................... 17
XI.A Code of Ethics ................................................................................................................................ 17
XI.(B) Participation in Client Trading ..................................................................................................... 17
XI.(C) Trading Alongside Our Clients .................................................................................................... 17
XI.(D) Batch Trading .............................................................................................................................. 18
XII. Brokerage Practices ............................................................................................................................. 18
XII.(A). (1). Research and Soft Dollar Benefits .................................................................................. 18
XII.(A).(2). Brokerage for Client Referrals ............................................................................................. 19
XII.(A).(3). Directed Brokerage .............................................................................................................. 19
XII.(A).(3)(a). Directed Brokerage – Recommended, Requested, or Required .............................. 19
XII.(A).(3)(b). Directed Brokerage – Permitted ............................................................................. 19
XII.(B). Order Batching .......................................................................................................................... 19
XIII. Review of Accounts............................................................................................................................ 19
XIII.(A). Review of Accounts ................................................................................................................. 19
Review of client accounts. ................................................................................................................... 19
XIII.(B). Non-Periodic Account Reviews ............................................................................................... 20
XIII.(C). Reports to Clients .................................................................................................................... 20
XIV. Client Referrals and Other Compensation .......................................................................................... 20
XIV.(A). Compensation we Receive ....................................................................................................... 20
XIV.(B). Compensation we Pay .............................................................................................................. 20
XV. Custody ................................................................................................................................................ 20
XVI. Investment Discretion ......................................................................................................................... 21
XVII. Voting Client Securities .................................................................................................................... 21
XVII.(A). Proxy Voting .......................................................................................................................... 21
Proxy Voting Policies and Procedures and Client Instruction ............................................................. 21
XVII.(B). Proxy Voting ........................................................................................................................... 21
XVIII. Financial Information ...................................................................................................................... 21
XVIII.(A). Balance Sheet ....................................................................................................................... 21
XVIII.(B). Adverse Financial condition ................................................................................................. 22
XVIII.(C). Bankruptcy-Related Matters ................................................................................................... 22
XIX. Requirements for State-Registered Advisers ...................................................................................... 22
Primoris, ADV Part 2A. Page 4 of 22
IV. Advisory Business
Item IV.(A). Primoris at a Glance
Firm Profile
Primoris Wealth Advisors, LLC is an independent, privately owned investment management firm. As a registered
investment adviser, our primary service is to provide high quality, objective portfolio management services in
accordance with each client’s goals, objectives, and risk tolerance levels.
We provide discretionary investment management services on a fee-only basis, without the conflict of interest
inherent to a commission-based account. The private, independent structure of our firm provides clients with the
assurance that our recommendations and actions are always focused on their best interests.
Primoris was created by John Catalfamo and Raymond Eaton. Both partners have extensive backgrounds in their
respective fields: Mr. Catalfamo as an investment banker and division manager of a national brokerage firm, and
Mr. Eaton as a well-established tax and financial consulting practitioner.
Primoris’ investment management services provide investors with an advisory resource guided by the principles of
professionalism, objectivity, integrity and personal service. We are dedicated to providing superior services to a
sophisticated client base that understands, appreciates and respects the operating style of a private, independent and
objective investment management firm.
Years in Business
Date of formation: June 19, 2000.
Date of initial investment adviser registration: November 8, 2000.
Principal Owners
The following party(s) maintains at least 25% direct/indirect ownership in Primoris.
•
John A. Catalfamo
• Raymond L. Eaton
IV.(B). Primoris’ Advisory Services
In this section, we will describe the services we offer as well as the fees that correspond to those services. As far as
investment products on which we may provide advice, those product types are identified in the grid below.
Product Type Limitations
We generally provide investment advice in relation to the following specific types of securities/investments.
Exchange listed equities
Mutual funds (closed-end and open-end
funds)
Real Estate Investment Trusts (“REITs”)
Exchange traded funds
U.S. government securities
Over the counter equities
Equities of foreign issuers
Interests in privately offered securities
(hedge funds, venture capital funds,
private equity funds, etc.) involving any
of the following:
Primoris, ADV Part 2A. Page 5 of 22
• Real estate
• Oil and gas
• Mortgages or other
receivables/assets
• Other:
Warrants
Options on securities
Options on commodities
Corporate debt securities (other than
commercial paper)
Commercial paper
Certificates of deposit
Municipal securities
Variable life insurance
Variable annuities
Options on futures
Futures contracts (tangibles)
Futures contracts (intangibles)
Other:
Other:
Our Services
Service: Ongoing Asset Management
Our ongoing asset management services can be described as follows:
Service description:
After assessing a client’s goals, objectives, time horizon and risk tolerance, Advisor
recommends a diversified portfolio. Subscribing to academic research that indicates
that the majority of portfolio returns are a result of the asset allocation decision and
not market-timing or individual security selection, Advisor devotes the majority of its
time in determining the percentage allocation among domestic stocks and bonds,
international stocks and bonds, mutual funds, cash, etc. Advisor has full discretion to
invest client assets in the portfolio mix governed by the Advisor's assessment of a
client's risk tolerance and investment objectives. Advisor’s services include the
following:
• Develop written Investment Policy Statement.
•
Investment selection and execution of trades.
• Periodic reporting.
• Re-balance the portfolio when appropriate.
• Re-allocate the portfolio due to changes in the economy, of the Client’s
objectives, or performance of the mutual fund manager selected.
• Tax loss harvesting (where applicable)
Depending on your individual needs and the services you request of us, we may
exercise full discretion as to the following elements.
Use of discretion:
Securities to be bought or sold
Amount of the securities to be bought or sold
Timing as to when such securities are to be bought or sold
The broker-dealer to be used for securities execution purposes
Commission rates to be paid to a broker-dealer
Fee description/schedule.
Fee Schedule - based on value of assets under management
Service fees:
Account/Portfolio Value
Up to $200,000.00
$200,001.00 to $500,000.00
$500,001.00 to $1,000,000.00
Annual Fee (%)
1.75 %
1.5%
1.25%
Primoris, ADV Part 2A. Page 6 of 22
$1,000,001.00 to $5,000,000.00
$5,000,001.00 +
1.0%
.75%
Min. account/portfolio value (initial):
Min. account/portfolio value (ongoing):
Min. annual fee:
None
$
None
$
None
$
All fee arrangements are negotiable at our sole discretion. Specific fee arrangements
will be set forth in your Primoris investment advisory agreement (“Agreement”).
Other fees:
In addition to our service fees, you may be assessed other fees by parties independent
from us. You may also incur, relative to certain investment products (such as mutual
funds), charges imposed directly at the investment product level (i.e. advisory fees,
administrative fees, and other fund expenses.) Brokerage fees/commissions charged
to you for securities trade executions may be billed to you by the broker-dealer or
custodian of record for your account, not us. Any such fees are exclusive of, and in
addition to our compensation. You will be solely and directly responsible for all fees,
including fees other than those we may bill directly to you.
Refer to Item V.(E) and Item 12 for additional information regarding other fees such
as sales compensation, brokerage fees, custodial fees, etc.
For the service described above, we receive our service fees by the following
method(s):
automatic fee deduction via the custodian; and/or
direct invoice to you.
Billing Via Custodian.
Fee collection:
Contemporaneously with the execution of the Agreement, you will be asked
to sign an authorization that will allow the custodian of any of your accounts
to debit the account(s) the amount of our service fees and remit the fee to us.
The authorization will remain valid unless and until we receive a written
revocation of such authorization from you. In connection with this fee
deduction process, we will send the custodian an invoice of the amount of the
fee to be deducted from your account(s) and will also send you an invoice
itemizing the fee. The itemization notice shall include the following:
•
•
•
•
formula used to calculate the fee,
the amount of assets under managements the fee is based on,
the time period covered by the fee, and
a statement advising you of your responsibility to verify the accuracy
of the fees.
Direct billing.
If so desired, you may choose to be billed directly by us for our service fees. If so
chosen, you will be invoiced by the fifth business day of the month subsequent to the
most recently ended billing period. Payments are due on or by the final business day
of the month in which the invoice is generated.
Primoris, ADV Part 2A. Page 7 of 22
Fee frequency/timing:
For the service described above, the frequency and timing of our fee collection
arrears.
process occurs as follows:
quarterly,
monthly,
advance, or
Primoris does not charge its advisory fees in advance.
Advanced billing and
refunds:
IV.(C). Customization of Advisory Services
To the fullest extent possible, we will endeavor to tailor our advisory services to meet the specific needs of each and
every client. In order to determine a suitable course of action for an individual client, we will perform a review of
our clients’ financial circumstances. Such review may include, but would not necessarily be limited to, investment
objectives, consideration of a client’s overall financial condition, income and tax status, personal and business
assets, risk profile, and other factors unique to a client’s particular circumstances.
In making investment recommendations on behalf of a client, we will rely on a data gathering document or other
questionnaire, which would be completed based on information provided by a client.
Our clients are free to impose any restrictions or other conditions with regard to how we provide our advisory
services. If we agree to such restrictions and/or conditions, please be advised that restrictions and guidelines
imposed by a client may affect the composition and performance of custom portfolios (as a result, performance of
custom portfolios within the same investment objective may differ and a client should not expect that the
performance of a custom portfolio will be identical to any other individual’s portfolio performance) as well as any
recommendations provided to the client.
IV.(D). Wrap Fee Program Participation
Primoris does not participate in wrap fee programs.
IV. (E). Assets Under Management (“AUM”)
AUM (discretionary): $229,982,481.00
AUM (non-discretionary): $ 0.00
Total AUM: $229,982,481.00
Date of AUM calculation: December 2025
V. Fees and Compensation
V.(A). Primoris Advisory Fees
Refer above to Item IV.(B).
V.(B). Fee Collection Process
Refer above to Item IV.(B).
V.(C). Other Fee/Expenses.
Refer above to Item IV.(B).
1 The term, “assets under management” shall carry the same meaning as that term is defined by Form ADV.
Primoris, ADV Part 2A. Page 8 of 22
V.(D). Fees Charged in Advance
Refer above to Item IV.(B).
V.(E). Additional Compensation
Item V.(E) requires us to address situations in which we or any of our supervised persons accepts compensation for
the sale of securities or other investment products, including asset-based sales charges or service fees from the sale
of mutual funds. Neither we, nor any of our supervised persons are party to such arrangements.
From time to time, we recommend mutual funds to our clients and often or occasionally, we may recommend no-
load funds.
Certain persons providing investment advice on behalf of our firm are licensed as independent insurance agents.
These persons will earn commission-based compensation for selling insurance products, including insurance
products they sell to you. Insurance commissions earned by these persons are separate and in addition to our
advisory fees. This practice presents a conflict of interest because persons providing investment advice on behalf of
our firm who are insurance agents have an incentive to recommend insurance products to you for the purpose of
generating commissions rather than solely based on your needs. You are under no obligation, contractually or
otherwise, to purchase insurance products through any person affiliated with our firm.
V.(E).(2). Client-Directed Brokerage
You have the ability to purchase investment products that we recommend through any broker-dealer or other
financial institution you choose. If you choose to use a firm other than the broker-dealer(s) we may normally
recommend, we may not be able to properly monitor your assets and therefore we cannot be held responsible for the
success or failure of any investment products or strategies that you implement at firms other than those we
recommend. In other words, our services and responsibilities will not apply to transactions you effect on your own
whether through firms you choose on your own or through any broker-dealer we may recommend.
V.(E).(3). Brokerage Compensation
Primoris is not registered as a broker-dealer and thus, it does not receive transaction –based compensation for
securities-related activities.
V.(E).(4). Advisory Fee Offset
In the event that we or our supervised persons receive any compensation other than our advisory fees as described
above in Item V.(A), we will not adjust our advisory fees to offset those other fees.
VI. Performance-Based Fees and Side-By-Side Management
We do not charge performance-based fees.
VII. Types of Clients
We will generally provide our services to the following types of clients.
Individuals
•
• High net worth individuals
• Pension plans / profit sharing plans
Primoris, ADV Part 2A. Page 9 of 22
• Foundations / charitable organizations
• Trusts
• Estates
• Business or corporate entities
For information on any minimum fees, minimum initial/ongoing account balances, or other conditions we may
impose, please refer to Item IV.(B).
VIII. Methods of Analysis, Investment Strategies and Risk of Loss
VIII.(A). Methods of Analysis
In the course of our management process and as appropriate on a case by case basis, we will employ some or all of
the following methods of analysis. For a description of the risks related to each particular method of analysis, see
the information following each analysis method description. The codes used below relate to risks described further
below in this section.
Charting / Technical –
The terms “charting” and “technical” analysis are generally used synonymously and therefore, for the purpose of
this document, we will use the term, “technical analysis.” In most cases, technical analysis involves the evaluation
of historical market data such as price and volume of a particular security or investment instrument. Technical
analysis often times involves the use of charts, graphs, and other tools to evaluate historical factors relating to the
investment instrument and perhaps the market as a whole. The goal of technical analysis is to try to identify
historical trading patterns that suggest future trading activity or price targets.
Key risk(s): Economic Risk, Financial Risk, Inflation Risk, Interest Rate Risk, Legal/Regulatory
Risk, Market Risk, Operational Risk, and Strategy Risk.
Fundamental
Fundamental analysis is generally the considered the opposite approach to technical analysis. Fundamental analysis
involves the attempt to identify the intrinsic value (i.e. the actual, true/real value) of an investment instrument by
examining any related economic, financial, and other quantitative/qualitative factors relevant to that instrument.
Fundamental analysis can take into account anything that may impact the underlying value of the instrument.
Examples of such things may include large-scale economic issues such as the overall condition or current cycle of
the economy, industry-specific or sector-specific conditions, etc. Other company/issuer-specific factors may also be
taken into consideration such as the company’s/issuer’s current financial condition, management experience and
capabilities, legal/regulatory matters, the overall type and volume of current and expected business, etc.
One of the goals of fundamental analysis is to attempt to derive a value that can be compared to the current market
price for a particular financial instrument in hopes of determining whether the instrument is overpriced (time to sell)
or underpriced (time to buy).
Key risk(s): Economic Risk, Financial Risk, Inflation Risk, and Interest Rate Risk.
Cyclical
Cyclical analysis involves the evaluation of an investment instrument or perhaps its issuer for the purpose of
identifying whether (and if so, to what extent) it/they may be impacted by fluctuations in the overall economic
conditions throughout time. As an example, as more and more people lose their jobs, broad industries like housing
or the automotive industries can be negatively impacted because consumers are less able to purchase things like
homes and automobiles.
Primoris, ADV Part 2A. Page 10 of 22
Key risk(s): Capital Risk, Economic Risk, Financial Risk, and Inflation Risk.
Investing in securities or other investment products involves the risk of loss and you should be prepared to bear such
losses.
VIII.(A). (cont.) Investment Strategies
In the course of our management process and as appropriate on a case by case basis, we will employ any of the
following investment strategies. For a description of the risks related to each particular investment strategy, see the
information following each strategy description. The codes used below relate to risks described further below in this
section.
Long-Term Purchases
Long-term purchases generally involve the acquisition of an investment instrument and holding it for a period of at
least one year.
Key risk(s): Capital Risk, Economic Risk, Financial Risk, Inflation Risk, Interest Rate Risk,
Legal/Regulatory Risk, Liquidity Risk, Market Risk, Operational Risk, and Strategy Risk.
Short-Term Purchases
Short-term purchases generally involve the acquisition of an investment instrument and holding it for a period of not
more than one year.
Key risk(s): Capital Risk, Economic Risk, Financial Risk, Higher Trading Costs, Interest Rate Risk,
Legal/Regulatory Risk, Liquidity Risk, Market Risk, Operational Risk, and Strategy Risk.
Trading
Trading generally involve the acquisition of an investment instrument and holding it for a period of at not more than
thirty days.
Key risk(s): Capital Risk, Economic Risk, Financial Risk, Higher Trading Costs, Interest Rate Risk,
Legal/Regulatory Risk, Liquidity Risk, Market Risk, Operational Risk, and Strategy Risk.
Short Sales
Selling short involves the sale of an investment instrument that you do not own. In most cases, a short seller will
have to go out and borrow or arrange for the borrowing of a particular investment instrument before selling short.
When selling short, the seller is expecting the price of the underlying investment instrument to decline but if it does,
the seller is able to sell the investment instrument(s) at the present day price (in effect at the time of entering into the
shore sale) and the profit potential is the difference between the sale price of the borrowed shares and the cost of
purchasing the borrowed shares in order to make good on the delivery of the investment instrument(s) to the party
on the other side of the initial short sale.
Key risk(s): Capital Risk, Economic Risk, Financial Risk, Legal/Regulatory Risk, Liquidity Risk, Market
Risk, Operational Risk, and Strategy Risk.
Margin Trading
Margin trading, or “trading on margin,” as it is generally stated, involves the ability to purchase a dollar value of
securities that is greater than the dollar value of funds you have available for the purchase. Essentially, trading on
margin means that you can borrow additional funds, generally from the firm that holds your brokerage account, to
purchase investment instruments that exceed the amount with which you have funded your account.
Primoris, ADV Part 2A. Page 11 of 22
Key risk(s): Capital Risk, Economic Risk, Financial Risk, Interest Rate Risk, Legal/Regulatory Risk,
Liquidity Risk, Margin Risk, Market Risk, Operational Risk, and Strategy Risk.
Option Writing (including covered/uncovered options or spreading strategies)
We will also employ the use of options trading in the event that such trading complements an investment strategy we
may be carrying out for a particular client. An option is the right either to buy or sell a specified amount or value of
a particular underlying investment instrument at a fixed price (i.e. the “exercise price”) by exercising the option
before its specified expiration date. Options giving you the right to buy are called “call” options. Options giving
you the right to sell are called “put” options. When trading options on behalf of a client, we may use covered or
uncovered options or various strategies such as spreads and straddles. Covered options involve options trading
when you own the underlying instrument on which the option is based. Uncovered options involve options trading
when you do not own the underlying instrument on which the option is based. Spread options are options whose
values are derived from the difference in price of two different underlying assets or components.
Key risk(s): Capital Risk, Economic Risk, Financial Risk, Higher Trading Costs, Interest Rate Risk,
Legal/Regulatory Risk, Liquidity Risk, Market Risk, Operational Risk, and Strategy Risk.
Investing in securities or other investment products involves the risk of loss and you should be prepared to bear such
losses.
VIII.(B). Risk Disclosures
Capital Risk
Capital risk is one of the most basic, fundamental risks of investing; it is the risk that you may lose 100 percent of
your money. All investments carry some form of risk and the loss of capital is generally a risk for any investment
instrument.
Credit Risk
Credit risk can be a factor in situations where an investment’s performance relies on a borrower’s repayment of
borrowed funds. With credit risk, an investor can experience a loss or unfavorable performance if a borrower does
not repay the borrowed funds as expected or required. Investment holdings that involve forms of indebtedness (i.e.
borrowed funds) are subject to credit risk.
Currency Risk
Fluctuations in the value of the currency in which your investment is denominated may affect the value of your
investment and thus, your investment may be worth more or less in the future. All currency is subject to swings in
valuation and thus, regardless of the currency denomination of any particular investment you own, currency risk is a
realistic risk measure. That said, currency risk is generally a much larger factor for investment instruments
denominated in currencies other than the most widely used currencies (U.S. dollar, British pound, German mark,
Euro, Japanese yen, French franc, etc.).
Economic Risk
The prevailing economic environment is important to the health of all businesses. Some companies, however, are
more sensitive to changes in the domestic or global economy than others. These types of companies are often
referred to as cyclical businesses. Countries in which a large portion of businesses are in cyclical industries are thus
also very economically sensitive and carry a higher amount of economic risk. If an investment is issued by a party
located in a country that experiences wide swings from an economic standpoint or in situations where certain
elements of an investment instrument are hinged on dealings in such countries, the investment instrument will
generally be subject to a higher level of economic risk.
Financial Risk
Financial risk is represented by internal disruptions within an investment or the issuer of an investment that can lead
to unfavorable performance of the investment. Examples of financial risk can be found in cases like Enron or many
of the dot com companies that were caught up in a period of extraordinary market valuations that were not based on
solid financial footings of the companies.
Primoris, ADV Part 2A. Page 12 of 22
Higher Trading Costs
For any investment instrument or strategy that involves active or frequent trading, you may experience larger than
usual transaction-related costs. Higher transaction-related costs can negatively affect overall investment
performance.
Inflation Risk
Inflation risk involves the concern that in the future, your investment or proceeds from your investment will not be
worth what they are today. Throughout time, the prices of resources and end-user products generally increase and
thus, the same general goods and products today will likely be more expensive in the future. The longer an
investment is held, the greater the chance that the proceeds from that investment will be worth less in the future than
what they are today. Said another way, a dollar tomorrow will likely get you less than what it can today.
Interest Rate Risk
Certain investments involve the payment of a fixed or variable rate of interest to the investment holder. Once an
investor has acquired or has acquired the rights to an investment that pays a particular rate (fixed or variable) of
interest, changes in overall interest rates in the market will affect the value of the interest-paying investment(s) they
hold. In general, changes in prevailing interest rates in the market will have an inverse relationship to the value of
existing, interest paying investments. In other words, as interest rates move up, the value of an instrument paying a
particular rate (fixed or variable) of interest will go down. The reverse is generally true as well.
Legal/Regulatory Risk
Certain investments or the issuers of investments may be affected by changes in state or federal laws or in the
prevailing regulatory framework under which the investment instrument or its issuer is regulated. Changes in the
regulatory environment or tax laws can affect the performance of certain investments or issuers of those investments
and thus, can have a negative impact on the overall performance of such investments.
Liquidity Risk
Certain assets may not be readily converted into cash or may have a very limited market in which they trade. Thus,
you may experience the risk that your investment or assets within your investment may not be able to be liquidated
quickly, thus, extending the period of time by which you may receive the proceeds from your investment. Liquidity
risk can also result in unfavorable pricing when exiting (i.e. not being able to quickly get out of an investment before
the price drops significantly) a particular investment and therefore, can have a negative impact on investment
returns.
Margin Risk
• You can lose more funds than you deposit in a margin account. A decline in value of securities that are
purchased on margin may require you to provide additional funds to the custodian holding your margin
account in order to avoid a forced sale of those securities or other securities in your account.
• The custodian holding your margin account can force the sale of securities in your margin account. If the
equity in your account falls below the margin maintenance level required by law or below the custodian’s
“house” requirement, the custodian can sell the securities in your account to cover the margin deficiency.
You will be responsible for any shortfall in the account after such sale.
• Securities can be sold without contacting you prior to sale. Some investors mistakenly believe they must
be contacted before a margin call becomes valid and that securities in their accounts cannot be liquidated to
meet the call unless they have been contacted ahead of time. Most firms will attempt to notify you of
margin calls, however, they are not required to do so. Even if the custodian has contacted you to provide a
specific date by which you can meet a margin call, the custodian can still take necessary steps to protect its
financial interests, including immediately selling the securities without notice to you.
• You are not entitled to choose which securities in your margin account are liquidated or sold to meet your
margin call. Because the securities are used as collateral for the margin loan, the custodian has the right to
decide which securities to sell in order to protect its interests.
• The custodian can increase its “house” maintenance requirement sat any time and is not required to provide
you with advance, written notice. These changes in policy can take effect immediately and may result in
the issuance of a margin maintenance call. Your failure to satisfy this call may cause a forced liquidation
in your account.
Primoris, ADV Part 2A. Page 13 of 22
• You are not entitled to an extension of time on a margin call. While an extension of time to meet margin
requirements may be available to clients under certain conditions, a client does not have the right to the
extension.
Market Risk
The market value of an investment will fluctuate as a result of the occurrence of the natural economic forces of
supply and demand on that investment, its particular industry or sector, or the market as a whole. Market risk may
affect a single issuer, industry or sector of the economy or may affect the market as a whole. Market risk can affect
any investment instrument or the underlying assets or other instruments held by or traded within that investment
instrument.
Operational Risk
Operational risk can be experienced when an issuer of an investment product is unable to carry out the business it
has planned to execute. Operational risk can be experienced as a result of human failure, operational inefficiencies,
system failures, or the failure of other processes critical to the business operations of the issuer or counter party to
the investment.
Past Performance
Charting and technical analysis are often used interchangeably. Technical analysis generally attempts to forecast an
investment’s future potential by analyzing its past performance and other related statistics. In particular, technical
analysis often times involves an evaluation of historical pricing and volume of a particular security for the purpose
of forecasting where future price and volume figures may go. As with any investment analysis method, technical
analysis runs the risk of not knowing the future and thus, investors should realize that even the most diligent and
thorough technical analysis cannot predict or guarantee the future performance of any particular investment
instrument or issuer thereof.
Strategy Risk
There is no guarantee that the investment strategies discussed herein will work under all market conditions and each
investor should evaluate his/her ability to maintain any investment he/she is considering in light of his/her own
investment time horizon. Investments are subject to risk, including possible loss of principal.
VIII.(C). Investment-Specific Risks
There is no single type of investment instrument that we predominantly recommend, however, please be mindful
that all investments carry some form and degree of risk. Certain types of investments carry greater types and levels
of risk than others and you should make sure that you fully understand not only the investment product itself but
also the attendant risk factors associated with such products.
IX. Disciplinary Information
The purpose of this section is for us to disclose to you any legal, disciplinary, or other events that you may consider
material in your evaluation of our firm or the integrity of our management. Following each of the numbered items
below, we shall provide details as to each applicable matter or we will answer “No” or “N/A.” This information is
presented in a question and answer format. The time period required to be covered by our answers in this section is
ten years from the date of the events requiring disclosure.
IX.(A). Criminal or Civil Action
In any domestic, foreign, or military court of competent jurisdiction, has Primoris or any of its management
persons…
Yes
No
Been convicted of, or pled guilty or nolo contendere (“no
contest”) to (a) any felony; (b) a misdemeanor that involved
Primoris, ADV Part 2A. Page 14 of 22
Yes
No
Yes
No
Yes
No
investments or an investment-related business, fraud, false
statements or omissions, wrongful taking of property, bribery,
perjury, forgery, counterfeiting, or extortion; or (c) a conspiracy
to commit any of these offenses?
Been identified as the named subject of a pending criminal
proceeding that involves an investment-related business, fraud,
false statements or omissions, wrongful taking of property,
bribery, perjury, forgery, counterfeiting, extortion, or a
conspiracy to commit any of these offenses?
Been found to have been involved in a violation of an investment-
related statute or regulation; or
Been the subject of any order, judgment, or decree permanently
or temporarily enjoining, or otherwise limiting, your firm or a
management person from engaging in any investment-related
activity, or from violating any investment-related statute, rule, or
order?
IX.(B). Administrative Proceedings
Yes
No
Has Primoris or any of its management persons been the subject of an administrative proceeding before the SEC,
any other federal regulatory agency, any state regulatory agency, or any foreign financial regulatory authority in
which Primoris or any of its management persons…
Was found to have caused an investment-related business to lose its
authorization to do business; or
Was found to have been involved in a violation of an investment-related
statute or regulation and was the subject of an order by the agency or
authority…
Yes
No
Yes
No
denying, suspending, or revoking the authorization of Primoris or
one of its management persons to act in an investment-related
business;
barring or suspending Primoris or one of its management person’s
association with an investment-related business;
otherwise significantly limiting Primoris or one of its
management person's investment-related activities; or
Yes
No
Yes
No
imposing a civil money penalty of more than $2,500 on Primoris
or one of its management persons?
IX.(C). SRO Proceedings
Has Primoris or any of its management persons been involved in a SRO proceeding in which Primoris or any of
its management persons …
Yes
No
Yes
No
Was found to have caused an investment-related business to lose
its authorization to do business; or
Was found to have been involved in a violation of the SRO’s
rules and was: (i) barred or suspended from membership or from
association with other members, or was expelled from
membership;
(ii) otherwise significantly limited from investment-related
activities; or (iii) fined more than $2,500?
Primoris, ADV Part 2A. Page 15 of 22
X. Other Financial Industry Activities and Affiliations
The following information will address any active or pending financial industry affiliations that you need to know
about for the purpose of identifying any related conflicts of interest that you might consider material in regard to
letting us handle your investment advisory needs.
X.(A). Broker-Dealers
Neither Primoris nor any of its management persons is registered as a broker-dealer nor do either parties have an
application pending or otherwise in process for the purpose of seeking registration as a broker-dealer. Further, none
of our management persons are registered as or currently seeking registration as a registered representative of a
broker-dealer.
X.(B). Futures Commission Merchants, Introducing Brokers, Commodity Trading
Advisors, Commodity Pool Operators
Neither Primoris nor any of its management persons is registered as a futures commission merchant, an introducing
broker, a commodity trading adviser, or a commodity pool operator, nor do either parties have an application
pending or otherwise in process for the purpose of seeking registration as any of these types of firms. Further, none
of our management persons are registered as or currently seeking registration as associated persons of any of these
types of firms.
X.(C). Related Persons
The following information will address any relationship or arrangement that is material to our advisory business or
In any such case, the
our clients that we or any of our management persons have with any of our related persons.
related person is identified below and we have also addressed the nature of any conflict(s) arising out of this
relationship/arrangement and how we address such conflict(s).
Raymond L. Eaton (an executive officer/related person) is the owner of an accounting and tax preparation firm,
providing services to a significant portion of applicant’s client base. John A. Catalfamo (an executive officer/related
person) is the Managing Partner of a tax preparation and accounting services firm. For each related person,
approximately 50% of time is spent on tax related business and 50% on investment related business, throughout the
year. Neither Mr. Eaton’s nor Mr. Catalfamo’s activities with the accounting and tax preparation firm give rise to
any material conflict of interests in relation to our clients or the advisory services we provide them.
Richard Hoffman is the owner of an accounting firm and a tax preparation firm that provide services to a significant
portion of his client base. Mr. Hoffman spends approximately 75% of time on tax related business and 25% on
investment related business throughout the year. Mr. Hoffman’s activities with the accounting and tax preparation
firms do not give rise to any material conflict of interests in relation to our clients or the advisory services we
provide them.
Certain persons providing investment advice on behalf of our firm may be licensed as insurance agents. These
persons will earn commission-based compensation for selling insurance products, including insurance products they
sell to you. Insurance commissions earned by these persons are separate from our advisory fees. See the Fees and
Compensation section in this brochure for more information on the compensation received by insurance agents who
are affiliated with our firm.
X.D Use of Other Investment Advisers
We do not use other investment advisers in the course of the services described above in Item IV.(B).
Primoris, ADV Part 2A. Page 16 of 22
XI. Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
XI.A Code of Ethics
We take great pride in our commitment to serving our clients’ needs and the integrity with which we conduct our
business. In our recent history, the financial services industry has come under significant scrutiny, especially in the
area of the inherent responsibility of financial professionals to behave in the best interests of their clients.
We have developed a Code of Ethics (“Code”) as a means of memorializing our vision of appropriate and
professional conduct in carrying out the business of providing investment advisory services. Our Code addresses
issues such as the following:
• Standards of conduct and compliance with applicable laws, rules, and regulations
• Protection of material non-public information
• The addressing of conflicts of interest
• Employee disclosure and reporting of personal securities holdings and transactions
• The firm’s IPO and private placement policy
• The reporting of violations of the Code
• Educating employees about the Code
• Enforcement of the Code
Each of our representatives has been furnished with a copy of our Code and has signed their names to a written
acknowledgement attesting to their understanding of the Code and acceptance of its terms. A copy of our Code is
available to all current and/or prospective clients upon request.
XI.(B) Participation in Client Trading
The information in this item is intended to address situations in which we or one of our related persons may have a
material financial interest in the investment instruments we may recommend to you. No such arrangements exist.
XI.(C) Trading Alongside Our Clients
On occasion, we may invest for our own accounts or have a financial interest in the same securities or other
investments that we recommend or acquire for the accounts of our clients. Further, we may also engage in
transactions that are the same as or different than transactions recommended to or made for our client’s accounts.
Such transactions are permitted if effected, pre-cleared and reported in compliance with our policy on personal
securities transactions. Generally, personal securities transactions will not be pre-cleared when an order for the
same or a related security is pending for the account of a client. Our Designated Supervisor reviews reports of
personal transactions in securities by all of our associated persons quarterly or more frequently if required.
Investment Policy
None of our associated persons may effect for himself/herself or for accounts in which he/she holds a beneficial
interest, any transactions in a security which is being actively recommended to any of our clients, unless in
accordance with the following procedures.
Firm Procedures
In order to implement our Investment Policy, the following procedures have been put into place.
1)
If we are recommending that any of our clients buy any security, no associated person may purchase that
security prior to a client’s purchase of that security; and
Primoris, ADV Part 2A. Page 17 of 22
2)
If we are recommending that any of our clients sell any security, no associated person may sell that security
prior to a client’s sale of that security.
As an alternative to the procedures described in the preceding points, we may include our own order(s) in a batch
order with other client orders that would involve average pricing for the entire batch such that we would receive the
same pricing as all other clients participating in the batch.
It is the primary intent of these procedures to ensure that the best interests of our clients are always served over that
of our own. Trading on our own behalf that results in our own interests being served over that of our clients could
be considered a breach of our fiduciary duty and thus, is aggressively discouraged.
XI.(D) Batch Trading
Transactions for the client’s account generally will be effected independently, unless we decide to purchase or sell
the same securities for several clients at the same or approximately the same time. We may (but are not obligated to)
combine or “batch” such orders in order to obtain best execution or to negotiate more favorable transaction rates.
To the extent that we elect to aggregate client orders for the purchase or sale of securities, including securities in
which our associated persons may invest, we will generally do so in accordance with the parameters set forth in SEC
No-Action Letter, SMC Capital, Inc. We will not receive any additional compensation or remuneration as a result of
a batched order.
XII. Brokerage Practices
The purpose of this Item is to present to you the factors that we take into consideration when (1) selecting or
recommending broker-dealers to you for the purpose of effecting transactions on your behalf and (2) for determining
the reasonableness of such broker-dealers’ compensation related to such transactions.
At the present time Advisor is recommending Fidelity Brokerage Services LLC for the custody and clearing of
client accounts. The following factors were taken into consideration in the selection of this broker-dealer:
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Quality of overall execution services provided by the broker-dealer;
Promptness of execution;
Provided dedicated telephone lines;
Creditworthiness and business reputation of the broker-dealer;
Promptness and accuracy of oral, hard copy or electronic reports of execution;
Ability and willingness to correct trade errors;
Promptness and accuracy of confirmation statements;
Ability to access various market centers;
The broker-dealer's facilities, including any software or hardware provided to the adviser;
Commissions charged by the broker-dealer;
Reliability of the broker-dealer;
Reputation of the broker-dealer;
Execution and operational capabilities of the broker-dealer and its clearing firm; and
Financial condition of the broker-dealer.
XII.(A).(1). Research and Soft Dollar Benefits
Soft dollar benefits are items such are research or other products or services (other than the typical execution and
other brokerage services available to all other investment advisers) that we may receive from a broker-dealer or
other party in connection with the client securities transactions we direct to that/a broker-dealer(s). We do not
participate in any soft dollar arrangements.
Primoris, ADV Part 2A. Page 18 of 22
XII.(A).(2). Brokerage for Client Referrals
In certain circumstances, firms like ours may receive client referrals as a result of recommending particular broker-
dealers or other service providers. We, however, do not participate in any formal arrangements wherein we receive
client referrals from any particular broker-dealer in return for selecting or recommending such broker-dealer.
XII.(A).(3). Directed Brokerage
This item is intended to address situations where we may recommend, request, or require you to provide us
instructions as to how to direct brokerage activity on your behalf.
XII.(A).(3)(a). Directed Brokerage – Recommended, Requested, or Required
Not all investment advisers require their clients to direct brokerage activity through any particular broker-dealer.
We do not routinely recommend, request, or require that you direct us as to how to execute brokerage transactions
on your behalf (i.e. using a particular broker-dealer for execution purposes).
XII.(A).(3)(b). Directed Brokerage – Permitted
Not all investment advisers require their clients to direct brokerage activity through any particular broker-dealer,
however, you may direct us to use a particular broker-dealer (subject to our right to decline such a request) to
execute some or all transactions for your account or otherwise on your behalf. In such an event, we will not
negotiate terms and arrangements for the account with the other broker-dealer, and we will not seek better execution
services or prices from other broker-dealers or be able to “batch” the transactions for execution through other
broker-dealers with orders for other accounts we manage. As a result, you may pay higher commissions or other
transaction costs or greater spreads, or receive less favorable net prices, on transactions for the account than would
otherwise be the case.
XII.(B). Order Batching
Transactions for the client’s account generally will be effected independently, unless we decide to purchase or sell
the same securities for several clients at the same or approximately the same time. We may (but are not obligated to)
combine or “batch” such orders in order to obtain best execution or to negotiate more favorable transaction rates.
Reasoning for attempting to effect a batch order is that we may need to trade in the same security for multiple
accounts at or around the same time and batching may allow us to achieve a more favorable price on average for all
clients. Batching, however, doesn’t guarantee the lowest possible price for execution, however, it is intended to
reduce the overall volatility in execution price for a large # of orders that if not batched together, may experience
significantly different execution prices. Conversely, in the event that we do not batch a group of orders that
otherwise may be a prime candidate for a batched order, the resulting cost for some clients may be higher or lower
than what we might be able to achieve by processing a batched order for the benefit of those same clients.
To the extent that we elect to aggregate client orders for the purchase or sale of securities, including securities in
which our associated persons may invest, we will generally do so in accordance with the parameters set forth in SEC
No-Action Letter, SMC Capital, Inc. We will not receive any additional compensation or remuneration as a result of
a batched order.
XIII. Review of Accounts
XIII.(A). Review of Accounts
Review of client accounts.
Primoris, ADV Part 2A. Page 19 of 22
All accounts are under continuous review on a daily basis. Formal performance reviews are conducted on a quarterly
basis with regard to the objectives of the account and the client's needs. These reviews cover performance, purchases
and sales, reasons for investment decisions and investment strategies. The reviews are conducted by the investment
professional primarily responsible for the account. There are presently two reviewers, the principal officers and
Managing Members of Primoris, Raymond L. Eaton and John A. Catalfamo. Each has approximately 140 accounts
assigned to perform review functions. Reviews are based on criteria set for each client based upon their risk
tolerance, investment objectives, and suitability.
XIII.(B). Non-Periodic Account Reviews
Events that may trigger further client account reviews in addition to the standard quarterly review process may
include, but would not be limited to, a notable increase in the volume of requests by the client to effect transactions
in his/her accounts, where such transactions may appear to be inconsistent with the client’s previously stated
investment objectives. Other factors may include requests by the client to liquidate certain securities
positions/contracts where such transactions may appear to be inconsistent with the client’s previously stated
investment objectives. Additional triggering factors could be the performance on an individual account being an
outlier to the performance of accounts with similar investment objectives, and a very important trigger would be
customer complaints. This last trigger would be a prime example of a trigger for an intermittent review of a client
account.
XIII.(C). Reports to Clients
Account statements will be provided no less frequently than quarterly by the custodian, not by us.
Account statements will identify account positions, balances, and transaction details. Upon your request, a quarterly
account appraisal (written or electronic) may be created for you as well as an annual year-end statement.
In the event we also send account statements to you in addition to those provided by the qualified custodian, you are
urged to compare any account statements provided by us to those provided by the custodian.
XIV. Client Referrals and Other Compensation
XIV.(A). Compensation we Receive
Other than the compensation arrangements described above in Item IV.(B), neither Primoris nor any of its
supervised persons receive any other compensation in connection with the investment advisory services provided to
Primoris’ clients.
XIV.(B). Compensation we Pay
Under certain circumstances, firms like ours may compensate other parties for having referred clients or potential
investment advisory clients them. These sorts of arrangements are generally referred to as “solicitor” arrangements.
We do not participate in any solicitor arrangements.
XV. Custody
We engage in certain activities that result in us being deemed to have custody of certain of our client’s funds and/or
securities.
•
•
Automatic fee deduction from your brokerage or other trading accounts
Physical possession or control (even temporary) of client funds or securities
Primoris, ADV Part 2A. Page 20 of 22
The ability to gain access to any client funds and/or securities
•
•
•
One of our related persons has custody of funds and/or securities subject to our investment advisory
services
We or one of our related persons serves as the general partner, managing member, or other similar type
of control person to an investment fund to which we provide investment advisory services.
As stated previously in Item XIII.(C), your account statements will be provided by the qualified custodian that
maintains physical possession of your accounts/assets. In the event that we also provide you information related to
your accounts, you are urged to review that information to the information contained on the account statements or
other statements received from the qualified custodian.
XVI. Investment Discretion
As part of our investment advisory services, we will generally seek and obtain your authorization to carry out part of
our services on a purely discretionary basis. We will memorialize your authorization of our discretionary authority
in our Agreement.
If you have authorized us to do so, we will exercise discretion over the following areas.
1) The specific securities to be bought or sold on the client’s behalf;
2) The amount of securities to be bought or sold on the client’s behalf;
3) Timing as to when such securities are to be bought or sold;
4) The particular broker or dealer to be used for arranging client securities transactions; and
5) Commission rates to be paid in relation to securities products effected on the client’s behalf.
We will have authority to exercise complete discretion with regard to the above named factors without restriction. If
done so on a non-discretionary basis, we will make certain recommendations that must be authorized by you prior to
our facilitation of any such transactions. As may be separately agreed to in writing, we will observe any other
specific limitations that may be imposed by you in relation to this discretionary authority.
XVII. Voting Client Securities
XVII.(A). Proxy Voting
Proxy Voting Policies and Procedures and Client Instruction
We do not vote proxies on behalf of any securities you own.
XVII.(B). Proxy Voting
Since you have not authorized us to vote proxies on your behalf, we will not do so. Proxies related to the securities
you own will be disseminated as dictated by the issuer, transfer agent, or as otherwise set forth in the account
opening paperwork you completed for the custodian holding your account/assets. If you have questions related to a
particular proxy notice, please call us at 888-850-7746.
XVIII. Financial Information
XVIII.(A). Balance Sheet
Primoris, ADV Part 2A. Page 21 of 22
We do not require or solicit prepayment of more than $1,200 in fees per client, six months or more in advance. As a
result, we are not required to provide our clients with a copy of our balance sheet from our most recently completed
fiscal year.
XVIII.(B). Adverse Financial condition
In the event that we have discretionary authority or custody of any of our clients’ assets or if we require or solicit
prepayment of more than $1,200 in fees per client, six months or more in advance, we are required to disclose any
financial condition that is reasonably likely to impair our ability to meet contractual commitments with our clients.
No such conditions exist.
XVIII.(C). Bankruptcy-Related Matters
During the past ten years, Primoris has not been the subject of a bankruptcy petition.
XIX. Requirements for State-Registered Advisers
We are a federally registered investment adviser; therefore, we are not required to respond to this item.
Primoris, ADV Part 2A. Page 22 of 22