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PRINCIPIUM INVESTMENTS, LLC
DBA PRINCIPIUM
DISCLOSURE BROCHURE
FORM ADV 2A
LAST UPDATED: 04/30/2025
1200 PEARL ST., SUITE 314, BOULDER, CO, 80302
This brochure provides information about the qualifications and business practices of
Principium Investments, LLC dba Principium.
If you have any questions about the contents of this brochure,
please contact us at (303) 351-5353 or by email at:
michael.tracy@principiuminvestments.com.
The information in this brochure has not been approved or verified
by the United States Securities and Exchange Commission
or by any state securities authority.
Additional information about Principium Investments, LLC is also available
on the SEC’s website at www.adviserinfo.sec.gov.
The CRD number for Principium Investments is: 124989
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DISCLOSURE BROCHURE
Item 2
Material Changes
In this Item, Principium Investments, LLC, dba Principium, is required to discuss any material
changes that have been made to the Disclosure Brochure since the Firm’s previous annual
amendment.
Principium Investments, LLC has made the following updates:
• Changed its fee schedule from a graduated fee structure to a flat fee structure in Item 5 for
simplification. The new fee schedule applies to new accounts starting March 1, 2024 and
to existing accounts starting July 1, 2024.
• Amended the fee schedule for group retirement plans under ERISA in Item 5.
• Added more details, most notably regarding allocation strategies and benchmarks, to the
Investment Strategies section in Item 8.
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Item 3
Table of Contents
Cover Page ................................................................................................................. ii
Item 1
Item 2
Material Changes .............................................................................................................. iii
Item 3
Table of Contents .............................................................................................................. iv
Item 4
Advisory Business .............................................................................................................. 5
Item 5
Fees and Compensation .................................................................................................... 8
Item 6
Performance-Based Fees and Side-by-Side Management ...................................... 11
Item 7
Types of Clients ................................................................................................................ 11
Item 8
Methods of Analysis, Investment Strategies and Risk of Loss .............................. 11
Item 9
Disciplinary Information ............................................................................................... 15
Item 10
Other Financial Industry Activities and Affiliations ............................................... 15
Item 11
Code of Ethics ................................................................................................................... 15
Item 12
Brokerage Practices ........................................................................................................ 16
Item 13
Review of Accounts ......................................................................................................... 19
Item 14
Client Referrals and Other Compensation ................................................................ 20
Item 15
Custody .............................................................................................................................. 20
Item 16
Investment Discretion ..................................................................................................... 20
Item 17
Voting Client Securities .................................................................................................. 21
Item 18
Financial Information ..................................................................................................... 21
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Item 4
Advisory Business
Principium Investments, LLC (Principium Investments), dba Principium, is a fee-only, SEC-
registered investment adviser, wholly owned by The Michael P. Tracy Revocable Trust uad
09/19/2019. Principium Investments, LLC is a name change from Vinoy Capital, LLC, which took
place on March 31, 2014. Principium Investments, LLC is therefore the successor to the
registration and business of Vinoy Capital, LLC, which began conducting business in April 2008
as a combination of two previously established investment advisory firms – Global Capital
Advisors, LLC and Sarasota Asset Management, Inc. – both of which had been in operation since
2003.
Principium Investments offers a range of investment advisory services, which include investment
supervisory and management services, financial planning, estate planning, philanthropic planning
and investment consulting. As of December 31, 2024, Principium Investments had approximately
$198,343,689 in assets under management, where $198,061,290 are managed on a discretionary
basis and $282,399 on non-discretionary basis. Prior to the rendering of the foregoing advisory
services, clients are required to enter into a written agreement with Principium Investments setting
forth the relevant terms and conditions of the advisory relationship (the “Agreement”).
While this brochure generally describes the business of Principium Investments, certain sections
also discuss the activities of its Supervised Persons, which refer to the Firm’s officers, partners,
directors (or other persons occupying a similar status or performing similar functions), employees,
or any other person who provides investment advice on Principium Investments’ behalf and is
subject to the Firm’s supervision or control.
Investment Management Services
Individual Accounts
Principium Investments manages client investment portfolios by actively allocating assets between
one or more of its 6 “Client Account Risk Profiles”. In managing each of these 6 account profiles,
the Firm uses a variable mix of globally diversified investment strategies, which seek to obtain
asset class exposure primarily through exchange-traded funds (ETF’s) and individual stocks, and
to a lesser degree, both mutual funds and variable unit subaccounts within client retirement plans.
These portfolios are held at one of our recommended custodians including Fidelity Investments,
Inc. (Fidelity), Charles Schwab & Co., Inc. (Schwab), Goldman Sachs Advisor Solutions (formerly
Foliofn Investments, Inc.), and Nationwide (for fee-only advisory annuities).
Principium Investments provides an additional service for accounts not held at our recommended
custodians but where we do have discretion and may leverage an Order Management System to
implement asset allocation or rebalancing strategies on behalf of the client. These are primarily
employer-sponsored retirement accounts (i.e. 401Ks), qualified tuition plans (i.e. 529 plans),
variable annuities, and other assets not held at our recommended custodians but rather maintained
at the custodian designated by the plan’s provider. We regularly review the current holdings and
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available investment options in these accounts, monitor the accounts, rebalance and implement our
strategies as necessary.
Principium Investments tailors its advisory services to accommodate the needs of its individual
clients, and continuously seeks to ensure that its clients’ portfolios are managed in a manner
consistent with their specific investment profiles. Principium Investments consults with clients on
an initial and ongoing basis to determine their specific risk tolerance, time horizon, liquidity
constraints and other factors relevant to the management of their portfolios. Clients are advised to
promptly notify Principium Investments if there are changes in their financial situation, or if they
wish to place any limitations on the management of their portfolios. Clients may impose reasonable
restrictions or mandates on the management of their accounts if Principium Investments
determines, in its sole discretion, the conditions would not materially impact the performance of a
management strategy or prove overly burdensome to the Firm’s management efforts. Principium
Investments does not limit its advice to any specific types of investments.
These investment management services do not include securities brokerage services, as Principium
Investments does not serve as the sponsor or manager to a wrap fee program (i.e., an arrangement
where brokerage commissions and transaction costs are absorbed by the Firm).
Group Retirement Plans under ERISA
Principium Investments also provides Fiduciary 3(38) Investment Management Services to
employee benefit plans which are established and maintained by the sponsor of the plan (“Plan”)
in accordance with applicable provisions of the Internal Revenue Code and the Employee 5
Retirement Income Security Act of 1974 (“ERISA”). The Plan provides that the investment
authority of its assets is vested in the sponsor, and that the sponsor is a “named fiduciary”
thereunder as contemplated by Section 402(c)(3) of ERISA; and has the power to appoint
investment managers as that term is defined in Section 3(38) of ERISA. The 3(38) investments
provided include, but are not limited to, an investment line-up using securities representing a
spectrum of asset classes and risk levels, certain of Principium Investments’ Model Portfolios, and
a qualified default investment alternative (or “QDIA") for the Plan, if required.
Acknowledgement of Fiduciary Status
When Principium Investments provides investment advice to our clients regarding their
retirement plan accounts or individual retirement accounts, we are fiduciaries within the
meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue
Code, as applicable, which are laws governing retirement accounts. The way we make money
creates some conflicts with client interests, so we operate under a special rule that requires us
to act in our clients’ best interests and not put our interest ahead of theirs. Under this special
rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations
(give prudent advice);
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• Never put our financial
interests ahead of our clients’ when making
recommendations (give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in
our clients’ best interests;
• Charge no more than is reasonable for our services; and
• Give our clients basic information about conflicts of interest.
Financial Planning
Principium Investments offers a collaborative financial planning process that pairs advice from a
Certified Financial Planner (CFP®) with powerful financial planning software to build financial
plans that are based on live data and constantly updated. Principium Investments’ financial
planning system gives clients a consolidated view of their financial picture and offers both goals-
based and cash-flow-based analyses, simulations and projections.
Estate Planning
Principium Investments offers estate planning, wealth transfer planning, charitable giving and
other legacy strategies. Non-legal estate planning services include modeling financial implications
of various wealth transfer scenarios and decisions in addition to general CFP® estate planning and
charitable giving advice. Legal documents such as estate plans, wills, living wills, trusts, financial
durable power(s) of attorney, medical durable power(s) of attorney and other related documents
are prepared by a licensed estate attorney chosen by the client.
Consulting Services
Principium Investments may also offer clients a variety of consulting services. In performing these
services, Principium Investments is not required to verify any information received from the client
or from the client’s other professionals (e.g., attorneys, accountants, etc.) and is expressly
authorized to rely on such information. Principium Investments may recommend the services of
itself, and/or other professionals to implement its recommendations.
Clients are advised that a conflict of interest exists if Principium Investments recommends its own
services. Clients are under no obligation to act upon any of the recommendations made by
Principium Investments under a consulting engagement or to engage the services of any such
recommended professional, including Principium Investments itself. Clients retain absolute
discretion over all such implementation decisions. Clients are advised that it remains their
responsibility to promptly notify Principium Investments if there is ever any change in their
financial situation or investment objectives for the purpose of reviewing, evaluating, or revising
Principium Investments’ previous recommendations and/or services.
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Item 5
Fees and Compensation
Principium Investments offers its services on a fee basis, which generally entails a fee based upon
a percentage of assets under management for investment management relationships, as well as a
fixed and/or hourly fee for certain consulting engagements.
Investment Management Fees
Individual Accounts
Principium Investments generally charges an annual asset-based fee for accounts maintained at its
recommended custodians and for held-away accounts.
The following flat fee schedule applies to new accounts starting March 1, 2024 and to existing
accounts starting July 1, 2024.
ASSETS UNDER MANAGEMENT (AUM)
Under $500,000
$500,001 - $1,000,000
Over $1,000,000
ANNUAL FLAT FEE
1.50%
1.25%
1.00%
The following blended fee schedule applies to accounts opened prior to March 1, 2024 until June
30, 2024:
ASSETS UNDER MANAGEMENT (AUM)
The First $1,000,000
ANNUAL BLENDED FEE
1.50% if under $500,000*
1.20% if over $500,000*
The Next $2,000,000
The Next $2,000,000
Thereafter
0.95%
0.75%
0.55%
*A client relationship valued at less than $500,000 will incur a 1.50% annual fee. When such
relationship exceeds $500,000 at the end of a calendar quarter, the fee will shift to 1.20% for the
entire amount under management.
Principium Investments’ annual fee is prorated and charged quarterly in advance and is based upon
the market value of the assets, including any margin amount, being managed by the Firm on the
last day of the previous quarter. Clients retain the ability to make account deposits or withdrawals
at any time, provided that investment management fees will be adjusted to reflect partial inflows
and outflows of more than $100,000 that occur after the inception of a billing period. These inflows
and outflows to the account are billed using the following formula: 1) asset value on the last day
of the previous quarter, 2) multiplied by the applicable annual fee rate, 3) divided by the number
of days in a year (365/366), and 4) multiplied by the number of relevant calendar days in a quarter
(90-92). For the initial term of an engagement, the fee is calculated on a pro rata basis. In the event
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the Agreement is terminated, the fee for the final billing period is prorated through the effective
date of the termination and the unearned portion is refunded to the client, as appropriate.
Principium Investments’ annual fee is exclusive of, and in addition to, custodial fees, transaction
fees, and other related costs and expenses that are incurred by the client at the custodian.
Principium Investments does not, however, receive any portion of these fees and costs.
Group Retirement Plans under ERISA
ASSETS UNDER MANAGEMENT (AUM)
All Asset Levels
ANNUAL FLAT FEE
0.50%
multiplied by
divided by
multiplied by
the applicable annual fee rate, 3)
The fee is billed to the Plan monthly in arrears by the Recordkeeper and then passed directly
to Principium Investments. The monthly portion of the fee is calculated by applying the
following formula: 1) average daily balance of Plan assets on the recordkeeping system for
the number of
the billed month, 2)
days in a year (365/366) and 4)
the number of relevant calendar days in the
month (28-31). For this purpose, Plan assets mean all assets (including assets held in
unallocated accounts) other than Company Stock and Self-Directed Brokerage Accounts.
Financial Planning Fees
Principium Investments normally provides financial planning services to its investment
management clients at no extra cost. Principium Investments reserves the right to charge
consulting fees (see Consulting Fees) for financial plans of individuals or families that are not
investment management clients or require unusually extensive financial planning services.
Estate Planning Fees
Principium Investments normally provides non-legal estate planning services to its investment
management clients at no extra cost. Principium Investments reserves the right to charge
consulting fees (see Consulting Fees) for non-legal estate planning advice in cases where no
investment management relationship exists, or unusually extensive non-legal estate planning
services are required. All legal estate planning services are provided through a licensed estate
attorney chosen by the client. Principium Investments does not receive any portion of legal estate
planning fees.
Consulting Fees
Principium Investments may charge a fixed fee and/or hourly fee to provide clients with stand-
alone consulting services. These fees are largely determined by the scope and complexity of the
agreed upon services and generally range from $250 to $500 on an hourly basis, and $5,000 to
$10,000 per month on a fixed fee basis.
The specific terms and fee structure are negotiated in advance and set forth in the Agreement with
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DISCLOSURE BROCHURE
Principium Investments. Generally, Principium Investments requires one-half of the consulting fee
payable upon execution of the Agreement and the balance due at the time the financial plan is
delivered, or the underlying services are rendered to completion. Depending on the arrangement,
if the client engages Principium Investments for additional investment advisory services,
Principium Investments may offset all or a portion of its fees for those services based upon the
amount paid for the financial planning and/or consulting services.
Fee Discretion
Principium Investments, in its sole discretion, may negotiate to charge a lesser fee based upon
certain criteria, such as anticipated future earning capacity, anticipated future additional assets,
dollar amount of assets to be managed, related accounts, account composition, pre-existing client
relationship, account retention, client referrals, public charity status and pro bono activities. Lower
fees for similar services may be available elsewhere.
Additional Fees and Expenses
In addition to the fee paid to Principium Investments, clients may also incur certain charges
imposed by other third parties, such custodians, trust companies, banks and other financial
institutions (collectively “Financial Institutions”). These additional charges may include
transaction fees, custodial fees, charges imposed directly by a mutual fund or ETF in a client’s
account, as disclosed in the fund’s prospectus (e.g., fund management fees and other fund
expenses), deferred sales charges, odd-lot differentials, transfer taxes, wire transfer and electronic
fund fees, and other fees and taxes custodied accounts and securities transactions.
Fee Debit
The Firm’s Agreement and the separate agreement with any Financial Institutions generally
authorize Principium Investments to debit its clients’ accounts for the amount of the management
fee and to directly remit that fee to Principium Investments. Any Financial Institutions
recommended by Principium Investments have agreed to send statements to clients not less than
quarterly indicating all amounts disbursed from the account, including the amount paid directly to
Principium Investments. Alternatively, Principium Investments may, in its sole discretion and
under limited circumstances, agree to send clients invoices for direct payment.
Account Additions and Withdrawals
Clients may make additions to and withdrawals from their account at any time, subject to
Principium Investments’ right to terminate an account. Additions may be in cash or securities
provided that the Firm reserves the right to liquidate any transferred securities or decline to accept
particular securities into a client’s account. Clients may withdraw account assets on notice to
Principium Investments, subject to the usual and customary securities settlement procedures.
However, Principium Investments designs its portfolios as long-term investments and the
withdrawal of assets may impair the achievement of a client’s investment objectives. Principium
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DISCLOSURE BROCHURE
Investments may consult with its clients about the options and implications of transferring
securities. Clients are advised that when transferred securities are liquidated, they may be subject
to transaction fees; fees assessed at the mutual fund level (i.e. contingent deferred sales charge)
and/or tax ramifications.
Item 6
Performance-Based Fees and Side-by-Side Management
Principium Investments does not provide any services for a performance-based fee (i.e., a fee based
on a share of capital gains or capital appreciation of a client’s assets).
Item 7
Types of Clients
Principium Investments offers its services to individuals, trusts, estates, charitable organizations,
corporations and other business entities, as well as group retirement plans such as 401(k) and profit
sharing plans.
Minimum Account Requirements
Principium Investments does not impose a stated minimum portfolio value for starting and/or
maintaining an investment advisory relationship.
Item 8
Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
Principium Investments takes a long-term view of risk management and avoidance, drawn from
financial, economic and systems theorists. Our primary methods of analysis include:
1) Fundamental financial analysis involves an evaluation of the fundamental financial condition
and competitive position of a particular fund or issuer. At the fund level, this process typically
involves an analysis of a fund’s management team, investment strategies, style drift, past
performance, reputation and financial strength in relation to the asset class concentrations and risk
exposures of the Firm’s model asset allocations. At the individual security level, the analysis
focuses on solid fundamental indicators such as sales, cash flow, dividends, and book value ratios.
A substantial risk in relying upon fundamental analysis is that while the overall health and position
of a company may be good, evolving market conditions may negatively impact the security.
2) Technical financial analysis involves the examination of past market data rather than specific
issuer information in determining the recommendations made to clients. Technical analysis may
involve the use of mathematical based indicators and charts, such as moving averages and price
correlations, to identify market patterns and trends which may be based on investor sentiment
rather than the fundamentals of the company. A substantial risk in relying upon technical analysis
is that spotting historical trends may not help to predict such trends in the future. Even if the trend
will eventually reoccur, there is no guarantee that Principium Investments will be able to accurately
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DISCLOSURE BROCHURE
predict such a reoccurrence.
Investment Strategies
Principium Investments uses a unique and flexible investment process, which actively allocates
client accounts into a variable mix of 6 client account risk profiles, using industry recognized
measurements of risk which divide accounts into specific percentages of equity-based securities
and income-based securities. These risk profiles are listed below:
PRINCIPIUM INVESTMENTS, LLC
PI CLIENT ACCOUNT RISK PROFILES
EQUITIES
INCOME
Allocations Focused on
Allocations Focused on
Maximizing Growth
Maximizing Income
1. 100/0 - 100% Equity "Aggressive" Allocation
2. 80/20 - 80% Equity "Moderately-Aggressive" Allocation
3. 60/40 - 60% Equity "Moderate" Allocation
4. 40/60 - 40% Equity "Moderately-Conservative" Allocation
5. 20/80 - 20% Equity "Conservative" Allocation
100%
80%
60%
40%
20%
0%
20%
40%
60%
80%
6. 0/100 - 100% Income Allocation
0%
100%
© Principium Investments, LLC - 1998-2025
In managing model portfolios, the Firm utilizes a mixture of individual stocks, exchange-traded
funds (ETF’s) and mutual funds (only if necessary). The following graphic provides further detail
on the overarching strategies Principium Investments uses to construct client portfolios:
PRINCIPIUM INVESTMENTS, LLC
PORTFOLIO ALLOCATION MATRIX
100/0
80/20
60/40
40/60
20/80
0/100
ALL EQUITY
AGGRESSIVE
MODERATE MODERATELY CONSERVATIVE ALL INCOME
AGGRESSIVE
CONSERVATIVE
EQUITIES
A0. Managed Strategies Portfolio
A1.Technology Strategies Portfolio
INDEX
5 Major Mkt Idx*
5 Major Mkt Idx*
5 Major Mkt Idx*
100%
0%
0%
0%
80%
0%
0%
0%
60%
0%
0%
0%
40%
0%
0%
0%
20%
0%
0%
0%
0%
0%
0%
0%
A2.Communication Strategies Portfolio
5 Major Mkt Idx*
0%
0%
0%
0%
0%
0%
A3. Healthcare Strategies Portfolio
5 Major Mkt Idx*
0%
0%
0%
0%
0%
0%
A4. Consumer Strategies Portfolio
5 Major Mkt Idx*
0%
0%
0%
0%
0%
0%
A5. Financial Strategies Portfolio
5 Major Mkt Idx*
0%
0%
0%
0%
0%
0%
A6. Real Estate Strategies Portfolio
A7. Energy Strategies Portfolio
A8. Industrial Strategies Portfolio
5 Major Mkt Idx*
5 Major Mkt Idx*
5 Major Mkt Idx*
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
A9. Material Strategies Portfolio
INDEX
Barclays Agg Bnd (AGG)
0%
0%
20%
0%
40%
0%
60%
0%
80%
0%
100%
0%
INCOME
B. Income ETF Portfolio
*The benchmarks we use incorporate the 6 major market indexes; so, for example, the 60/40 index has:
60% in Equity holdings, made up of equal amounts of the 5 major stock market equity indexes:
Dow30; S&P500; NasdaqComposite; Russell2000; and MSCI EAFE.
40% in Income holdings, using the Bloomberg/Barclays Aggregate Bond Index as a benchmark.
© Principium Investments, LLC - 1998-2025
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Selection of Stocks, ETFs and Mutual Funds
Inside each of our strategies, Principium Investments selects Stocks and ETFs, and if necessary,
Mutual Funds, whose managers or company management teams have demonstrated the ability to
consistently outperform their peer groups and their appropriate market indices. We look for
superior risk-return and capture ratios versus their peer group and their corresponding indices to
provide clients with superior performance in a variety of market environments.
Systematic Review
The Firm closely monitors its holdings and constantly adjusts portfolios and individual client
accounts as market conditions warrant. Principium Investments’ process is built with the objective
of maximizing performance using a given level of risk; risk being measured by the percentages in
equities, which is an industry standard for measuring risk for allocation strategies using equities
and income producing assets.
Portfolio Allocation
As part of the investment process, clients have a personal interview, values assessment, and risk
assessment that helps Principium Investments to develop a portfolio that reflects the client’s
psychological feelings toward risk and return, in addition to addressing their financial needs for
income and capital appreciation in alignment with their values. The Firm then develops a plan for
each client to invest their accounts into one or several of its model allocations, in order to achieve
an overall portfolio that is consistent with the client’s needs, values and risk comfort levels.
Risks of Loss
General Risk of Loss
Investing in securities involves the risk of loss. Clients should be prepared to bear potential loss.
Market Risks
The profitability of a significant portion of Principium Investments’ recommendations may depend
to a great extent upon correctly assessing the future course of price movements of stocks, income
producing assets and other asset classes. There can be no assurance that Principium Investments
will be able to predict those price movements accurately or be able to capitalize on any correct
assumptions or projections.
Stocks, Exchange-Traded Funds (ETFs) & Mutual Fund Risks
An investment in a Stock, ETF, or Mutual Fund involves risk, including the loss of principal.
A Stock could lose value due to company specific factors such as management decisions and
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DISCLOSURE BROCHURE
adverse events. Risk levels tend to be higher the smaller the capitalization scale of the company as
smaller companies can be more vulnerable to market and industry changes than larger companies.
Risk levels in stocks also vary by market type; the risks associated with foreign investments may
be more pronounced in connection with international and/or emerging markets than domestic
markets. Because of these factors, Principium Investments primarily invests in the US stock
markets using primarily large cap stocks.
All ETFs and mutual funds have costs that lower investment returns. They can be of an “income”
nature (lower risk) or an “equity” nature. ETF and mutual fund shareholders are necessarily subject
to the risks stemming from the individual issuers of the fund’s underlying portfolio securities. Such
shareholders are also liable for taxes on any fund-level capital gains, as mutual funds and ETFs
are required by law to distribute capital gains in the event they sell securities for a profit that cannot
be offset by a corresponding loss.
Shares of mutual funds are generally distributed and redeemed on an ongoing basis by the fund
itself or a broker acting on its behalf. The trading price at which a share is transacted is equal to a
fund’s stated daily per share net asset value (“NAV”), plus any shareholder fees (e.g., sales loads,
purchase fees, redemption fees). The per share NAV of a mutual fund is calculated at the end of
each business day, although the actual NAV fluctuates with intraday changes to the market value
of the fund’s holdings. The trading prices of a mutual fund’s shares may differ significantly from
the NAV during periods of market volatility, which may, among other factors, lead to the mutual
fund’s shares trading at a premium or discount to actual NAV.
Shares of ETFs are listed on securities exchanges and transacted at negotiated prices in the
secondary market. Generally, ETF shares trade at or near their most recent NAV, which is
generally calculated at least once daily for index-based ETFs and more frequently for actively
managed ETFs. However, certain inefficiencies may cause the shares to trade at a premium or
discount to their pro rata NAV. There is also no guarantee that an active secondary market for such
shares will develop or continue to exist. Generally, an ETF only redeems shares when aggregated
as creation units (usually 50,000 shares or more). Therefore, if a liquid secondary market ceases
to exist for shares of a particular ETF, a shareholder may have no way to dispose of such shares.
Management Through Similarly Managed “Model” Accounts
Principium Investments manages certain accounts through the use of similarly managed “model”
portfolios, whereby the Firm allocates all or a portion of its clients’ assets among various securities
on a discretionary basis using one or more of its proprietary investment strategies. In managing
assets through the use of models, the Firm remains in compliance with the safe harbor provisions
of Rule 3a-4 of the Investment Company Act of 1940.
The strategy used to manage a model portfolio may involve an above average portfolio turnover
that could negatively impact clients’ net after tax gains. While the Firm seeks to ensure that clients’
assets are managed in a manner consistent with their individual financial situations and investment
objectives, securities transactions affected pursuant to a model investment strategy are usually
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DISCLOSURE BROCHURE
done without regard to a client’s individual tax ramifications. Clients should contact Principium
Investments if they experience a change in their financial situation or if they want to impose
reasonable restrictions on the management of their accounts.
Item 9
Disciplinary Information
Principium Investments has not been involved in any legal or disciplinary events that are material
to a client’s evaluation of its advisory business or the integrity of management.
Item 10
Other Financial Industry Activities and Affiliations
Principium Investments is not engaged in any other financial industry activities and does not have
any affiliations that are otherwise material to the firm’s advisory business.
Registration as a Broker/Dealer or Broker/Dealer Representative
Neither Principium Investments nor its representatives are registered as or have pending
applications to become a broker/dealer or as representatives of a broker/dealer.
Registration as a Futures Commission Merchant, Commodity Pool Operator, or a
Commodity Trading Advisor
Neither Principium Investments nor its representatives are registered as or have pending
applications to become a Futures Commission Merchant, Commodity Pool Operator, or a
Commodity Trading Advisor.
Registration Relationships Material to this Advisory Business and Possible Conflicts of
Interests
Neither Principium Investments nor its representatives have any material relationships to this
advisory business that would present a possible conflict of interest.
Item 11
Code of Ethics
Principium Investments and persons associated with Principium Investments (“Associated
Persons”) are permitted to buy or sell securities that it also recommends to clients, consistent with
Principium Investments’ policies and procedures. Principium Investments has adopted a code of
ethics that sets forth the standards of conduct expected of its associated persons and requires
compliance with applicable securities laws (“Code of Ethics”). Principium Investments’ Code of
Ethics contains written policies reasonably designed to prevent the unlawful use of material non-
public information by Principium Investments or any of its associated persons. The Code of Ethics
also requires that certain of Principium Investments’ personnel (called “Access Persons”) report
their personal securities holdings and transactions and obtain pre-approval of certain investments
such as initial public offerings and limited offerings.
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When Principium Investments is engaging in or considering a transaction in any security on behalf
of a client, no Access Person may effect for themselves or for their immediate family (i.e., spouse,
minor children, and adults living in the same household as the Access Person) a transaction in that
security unless:
• The client transaction has been completed;
• The transaction for the Access Person is completed as part of a batch trade (as
defined below in Item 12) with clients; or
• A decision has been made not to engage in the transaction for the client.
These requirements are not applicable to: (i) direct obligations of the Government of the United
States; (ii) money market instruments, bankers’ acceptances, bank certificates of deposit,
commercial paper, repurchase agreements and other high quality short-term debt instruments,
including repurchase agreements; (iii) shares issued by mutual funds or money market funds; (iv)
shares issued by unit investment trusts that are invested exclusively in one or more mutual funds;
and (v) shares of ETFs based on a broad market index.
This Code of Ethics has been established recognizing that some securities trade in sufficiently
broad markets to permit transactions by Access Persons to be completed without any appreciable
impact on the markets of such securities. Therefore, under certain limited circumstances,
exceptions may be made to the policies stated above.
Clients and prospective clients may contact Principium Investments to request a copy of its Code
of Ethics.
Item 12
Brokerage Practices
Recommendation of Financial Institutions
Principium Investments generally recommends that investment management clients utilize the
custodial and clearing services of Fidelity Investments, Inc, Charles Schwab & Co., Inc., Goldman
Sachs Advisor Solutions (formerly Foliofn Investments, Inc.), and Nationwide (for fee-only
advisory annuities).
Principium Investments may only implement its investment management recommendations after
the prospective client has arranged for and furnished Principium Investments with all information
and authorization regarding accounts held at their respective financial institutions, where
Principium Investments can either manage the account there, or recommend the prospective client
transfer the account to a custodian we commonly use. Factors that Principium Investments
considers in recommending Fidelity Investments, Charles Schwab, Goldman Sachs Advisor
Solutions, and Nationwide, or any other custodian to clients include their respective financial
strength, reputation, execution, pricing, research and service. Fidelity Investments, Charles
Schwab, Goldman Sachs Advisor Solutions, and Nationwide may enable Principium Investments
to obtain many mutual funds without transaction charges and other ETFs or individual securities
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at nominal transaction charges. The transaction fees charged by Fidelity Investments, Charles
Schwab, Goldman Sachs Advisor Solutions, and Nationwide may be higher or lower than those
charged by other financial institutions.
The transaction fees and other costs such as custodial annual account fees paid by Principium
Investment’s clients comply with Principium Investments’ duty to obtain “best execution.” Clients
may pay transaction fees that are higher than another qualified Financial Institution might charge
to affect the same transaction where Principium Investments determines that the fees are
reasonable in relation to the value of the custodial and research services received. In seeking best
execution, the determinative factor is not the lowest possible cost, but whether the transaction
represents the best qualitative execution, taking into consideration the full range of a Financial
Institution’s services, including among others, the value of research provided, execution capability,
commission rates, and responsiveness. Principium Investments seeks competitive rates but may
not necessarily obtain the lowest possible commission rates for client transactions.
Transactions may be cleared through other Financial Institutions with whom Principium
Investments and the Financial Institutions have entered into agreements for prime custody and
clearing services. Principium Investments periodically and systematically reviews its policies and
procedures regarding its recommendation of Financial Institutions in light of its duty to obtain best
execution.
Custodian for Client Referrals
Principium Investments does not receive referrals from custodians in return for contracted clearing
and custody services provided by those custodians.
Directed Custodian
A client may direct Principium Investments in writing to use a particular Financial Institution to
execute some or all transactions for the client. As not all investment advisers require their clients
to direct custody and clearing services, the Firm does not routinely recommend, request or require
a client do so. In direct custody and clearing situations, the client will negotiate terms and
arrangements for the account with that Financial Institution, and Principium Investments will not
seek better execution services or prices from other Financial Institutions or be able to “batch” client
transactions for execution through other Financial Institutions with orders for other accounts
managed by Principium Investments. As a result, the client may pay higher fees or other
transaction costs or greater spreads, or receive less favorable net prices, on transactions for the
account than would otherwise be the case. Subject to its duty of best execution, Principium
Investments may decline a client’s request to direct custody if, in Principium Investments’ sole
discretion, such directed custody arrangements would result in additional operational difficulties.
Trade Aggregation
Transactions for each client generally will be affected independently, unless Principium
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Investments decides to purchase or sell the same securities for several clients at approximately the
same time. Principium Investments may (but is not obligated to) combine or “batch” such orders
to obtain best execution, to negotiate more favorable commission rates, or to allocate equitably
among Principium Investments’ clients differences in prices and fees or other transaction costs
that might have been obtained had such orders been placed independently. In this situation,
transactions will generally be averaged as to price and allocated among Principium Investments’
clients pro rata to the purchase and sale orders placed for each client on any given day.
To the extent that Principium Investments determines to aggregate client orders for the purchase
or sale of securities, including securities in which Principium Investments’ Supervised Persons
may invest, Principium Investments generally does so in accordance with applicable rules and
regulations. Principium Investments does not receive any additional compensation or
remuneration as a result of the aggregation. In the event that Principium Investments determines
that a prorated allocation is not appropriate under the particular circumstances, the allocation will
be made based upon other relevant factors, which may include:
• When only a small percentage of the order is executed, shares may be allocated to
the account with the smallest order or the smallest position or to an account that is
out of line with respect to security or sector weightings relative to other portfolios,
with similar mandates;
•
• Allocations may be given to one account when one account has limitations in its
investment guidelines which prohibit it from purchasing other securities which are
expected to produce similar investment results and can be purchased by other
accounts;
If an account reaches an investment guideline limit and cannot participate in an
allocation, shares may be reallocated to other accounts (this may be due to
unforeseen changes in an account’s assets after an order is placed);
•
• With respect to sale allocations, allocations may be given to accounts low in cash;
•
In cases when a pro rata allocation of a potential execution would result in a de
minimis allocation in one or more accounts, Principium Investments may exclude
the account(s) from the allocation and the transactions may be executed on a pro
rata basis among the remaining accounts; or
In cases where a small proportion of an order is executed in all accounts, shares
may be allocated to one or more accounts on a random basis.
Consistent with obtaining best execution, custodial transactions may be directed to certain
custodians in return for investment research products and/or services that assist Principium
Investments in its investment decision-making process. Such research generally will be used to
service all of Principium Investments’ clients, but custodial fees paid by one client may be used to
pay for research that is not used in managing that client’s portfolio. The receipt of investment
research products and/or services as well as the allocation of the benefit of such investment
research products and/or services poses a conflict of interest because Principium Investments does
not have to produce or pay for the products or services.
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Software and Support Provided by Financial Institutions
Principium Investments may receive from Fidelity Investments, Charles Schwab, Goldan Sachs
Advisor Solutions, Nationwide without cost to Principium Investments, computer software and
related systems support, which allow Principium Investments to better monitor client accounts.
Principium Investments may receive the software and related support without cost because
Principium Investments renders investment management services to clients that maintain assets at
those custodians. The software and related systems support may benefit Principium Investments,
but not its clients directly. In fulfilling its duties to its clients, Principium Investments endeavors
at all times to put the interests of its clients first. Clients should be aware, however, that Principium
Investments’ receipt of economic benefits from a custodian creates a potential conflict of interest
since these benefits may influence Principium Investments choice of a custodian over another
custodian that does not furnish similar software, systems support, or services.
Specifically, Principium Investments may receive the following benefits from Fidelity
Investments, Charles Schwab, Goldman Sachs Advisor Solutions, and Nationwide:
• Receipt of duplicate client confirmations and bundled duplicate statements;
• Access to a trading desk that exclusively services the institutional participants;
• Access to block trading which provides the ability to aggregate securities
transactions and then allocate the appropriate shares to client accounts; and
• Access to an electronic communication network for client order entry and account
information.
Item 13
Review of Accounts
Account Reviews
Principium Investments monitors the portfolios of its investment management clients as part of a
continuous and ongoing process, while regular account relationship reviews are conducted not less
than annually. For those clients to whom Principium Investments provides financial planning
and/or consulting services, reviews are conducted on an “as needed” basis by a duly licensed
representative. All investment advisory clients are encouraged to discuss their needs, goals, and
objectives with Principium Investments and to keep Principium Investments informed of any
changes thereto. Principium Investments contacts ongoing investment advisory clients at least
annually to review its previous services and/or recommendations and to discuss the impact
resulting from any changes in their financial situations and/or investment objectives.
Account Statements and Reports
Clients are provided with transaction confirmation notices and regular summary account
statements directly from the Financial Institutions where their assets are custodied. From time to
time or as otherwise requested, investment management clients may also receive written or
electronic reports from Principium Investments and/or an outside service provider, which contain
certain account and/or market-related information, such as an inventory of account holdings or
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account performance. Clients should compare the account statements they receive from their
custodian with those they receive from Principium Investments or an outside service provider.
As a convenience to certain clients to whom Principium Investments provides financial planning
and/or consulting services, the Firm may also generate reports summarizing its analyses and
conclusions, which are typically delivered in electronic format.
Item 14
Client Referrals and Other Compensation
Client Referrals
Principium Investments does not currently provide compensation to third-party solicitors for client
referrals.
Other Economic Benefit
Principium Investments may receive an economic benefit from a third party (non-client) for
providing investment advice to the Firm’s advisory clients. Specifically, because Principium
Investments generally recommends clients custody assets at Fidelity Investments, Charles Schwab,
Goldman Sachs Advisor Solutions, or Nationwide, they may receive certain institutional benefits
that are not otherwise available to retail investors. This relationship is further discussed in Item 12
(above).
Item 15
Custody
Principium Investments is deemed to have custody over a client’s assets when it is authorized to
directly debit a client’s account for payment of the Firm’s quarterly management fee. In
accordance with applicable custody rules, the Financial Institutions recommended by Principium
Investments have agreed to send statements to clients, not less than quarterly, indicating all
amounts paid to Principium Investments. As a result, the Firm is not required to engage an
independent auditor to perform a surprise annual examination of its client accounts.
As discussed in Item 13, Principium Investments and/or a third-party vendor may also send
periodic reports to clients. Clients are advised to carefully review the statements and
confirmations sent directly by the Financial Institutions and to compare them with any reports
received from Principium Investments or an outside service provider.
Item 16
Investment Discretion
Clients generally grant Principium Investments the authority to exercise discretion on their behalf.
Principium Investments is considered to exercise investment discretion over a client’s account if
it can affect transactions for the client without first having to seek the client’s consent. The Firm
is given this authority through a power-of- attorney included in the Agreement between Principium
Investments and the client. Clients may request a limitation on this authority (such as certain
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securities not to be bought or sold).
Specifically, Principium Investments takes discretion over the following activities:
• The securities to be purchased or sold;
• The amount of securities to be purchased or sold; and
• When transactions are made.
Item 17
Voting Client Securities
Principium Investments does not accept the authority to vote client securities (i.e., proxies) on their
behalf. Clients receive proxies directly from the Financial Institutions where their assets are
custodied and may contact the Firm at the number on the cover of this brochure with questions
about proxies and/or other such solicitations.
Item 18
Financial Information
Principium Investments is not required to disclose any financial information pursuant to this Item
due to the following:
• The Firm does not require or solicit the prepayment of more than $1,200 in fees six
months in advance;
• The Firm does not have a financial condition that is reasonably likely to impair its
ability to meet contractual commitments to clients; and
• The Firm has not been the subject of a bankruptcy petition at any time during the
past ten years.
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