Overview
- Headquarters
- Louisville, KY
- Average Client Assets
- $1.9 million
- Minimum Account Size
- $25,000
- SEC CRD Number
- 120222
Fee Structure
Primary Fee Schedule (FIRM BROCHURE 03/13/2026)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $250,000 | 2.00% |
| $250,001 | $500,000 | 1.75% |
| $500,001 | $1,000,000 | 1.50% |
| $1,000,001 | and above | 1.25% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $16,875 | 1.69% |
| $5 million | $66,875 | 1.34% |
| $10 million | $129,375 | 1.29% |
| $50 million | $629,375 | 1.26% |
| $100 million | $1,254,375 | 1.25% |
Clients
- HNW Share of Firm Assets
- 26.37%
- Total Client Accounts
- 8,765
- Discretionary Accounts
- 2,929
- Non-Discretionary Accounts
- 5,836
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Institutional Clients, Investment Advisor Selection, Educational Seminars
Regulatory Filings
Primary Brochure: FIRM BROCHURE 03/13/2026 (2026-03-14)
View Document Text
Part 2A of Form ADV: Firm Brochure
Private Client Services
2225 Lexington Rd
Louisville, Kentucky 40206
Telephone: 502-451-0600
Email: compliance@pcsbd.net
Web Address: www.pcsbd.net
March 13, 2026
This brochure provides information about the qualifications and business practices of Private Client
Services (PCS). If you have any questions about the contents of this brochure, please contact us at 502-
451-0600 or compliance@pcsbd.net.
The information in this brochure has not been approved or verified by the United States Securities and
Exchange Commission (SEC) or by any state securities authority.
While Private Client Services is registered with the SEC as a Registered Investment Advisor (RIA), the
registration alone does not imply any specific level of skill or training.
Additional information about Private Client Services also is available on the SEC’s website at
www.advisorinfo.sec.gov. You can search this site by a unique identifying number, known as an SEC file
number. The SEC file number for Private Client Services is 801-71475.
Item 2 Material Changes
The SEC requires that an annual update of Form ADV Part 2A identify and discuss material
changes that have occurred since the last annual update of this form, which was dated March 28,
2025.
The standard of materiality under the Investment Advisers Act of 1940 is whether there is a
substantial likelihood that a reasonable investor or client would have considered such material
changes to be important.
No material changes have been made within this update.
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Item 3 Table of Contents
Item
Topic Page
Item 1
Item 2
Item 3
Item 4
Item 5
Item 6
Item 7
Item 8
Item 9
Item 10
Item 11
Item 12
Item 13
Item 14
Item 15
Item 16
Item 17
Item 18
Cover Page
Material Changes
Table of Contents
Advisory Business
Fees and Compensation
Performance-Based Fees and Side-By-Side Management
Types of Clients
Methods of Analysis, Investment Strategies and Risk of Loss
Disciplinary Information
Other Financial Industry Activities and Affiliations
Code of Ethics, Client Transactions and Personal Trading
Brokerage Practices
Review of Accounts
Client Referrals and Other Compensation
Custody
Investment Discretion
Voting Client Securities
Financial Information
1
2
3
4
10
15
15
15
18
18
19
21
22
24
25
26
26
26
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Item 4 Advisory Businesses
Private Client Services (PCS) is an independent Registered Investment Advisor that is registered with
the U.S. Securities and Exchange Commission (SEC) under the Investment Advisers Act of 1940.
PCS began conducting business in 2001. The principal place of business for PCS is located in
Louisville, Kentucky.
PCS provides financial planning, general financial consulting and investment advisory services.
As of December 31, 2025:
• PCS provided investment advisory services on $1,383,095,742.36 in client assets.
• The total number of client accounts was 8,765.
• 40.61% of client assets were advised on a discretionary basis during 2025.
• 59.39% of client assets were advised on a non-discretionary basis during 2025.
Listed below are the firm's principal shareholders (i.e., those individuals and/or entities controlling
25% or more of this company):
• KFG Enterprises, Inc.
• Private Client Services Employee Stock Ownership Trust
• Ernest A. Sampson
Private Client Services (“PCS”) offers services through our network of investment advisor
representatives (“Advisor Representatives” or “IARs”). IARs may have their own legal business
entities whose trade names and logos are used for marketing purposes and may appear on marketing
materials or client statements. The Client should understand that the businesses are legal entities of
the IAR and not of PCS. The IARs are under the supervision of PCS, and the advisory services of the
IAR are provided through PCS. PCS has the arrangement described above with several Advisor
Representatives. Please refer to your IAR’s Brochure Supplement (“ADV 2b”) for additional
information.
PCS offers the following advisory services to our clients:
1. FINANCIAL PLANNING
We provide financial planning services. Financial planning is a comprehensive evaluation of a client’s
current and future financial state by using currently known variables to predict future cash flows, asset
values and withdrawal plans. Through the financial planning process, all questions, information and
analysis are considered as they impact, and are impacted by, the entire financial and life situation of
the client. Clients utilizing this service may receive a written report (depending on the type of service)
which may provide the client with a detailed financial plan designed to assist the client achieve his or
her financial goals and objectives.
In general, the financial plan can address any or all of the following areas:
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• PERSONAL: We review family records, budgeting, personal liability, estate information
and financial goals.
• TAX & CASH FLOW: We analyze the client’s income tax and spending and planning
for past, current and future years; then illustrate the impact of various investments on the
client's current income tax and future tax liability.
•
INVESTMENTS: We analyze investment alternatives and their effect on the client's
portfolio.
•
INSURANCE: We review existing policies to evaluate proper coverage for life, health,
disability, long-term care, liability, home and automobile.
• RETIREMENT: We analyze current strategies and investment plans to help the client
achieve his or her retirement goals.
• DEATH & DISABILITY: We review the client’s cash needs at death, income needs of
surviving dependents, estate planning and disability income.
• ESTATE: We assist the client in assessing and developing long-term strategies, including
as appropriate, living trusts, wills, review estate tax, powers of attorney, asset protection
plans, nursing homes, Medicaid and elder law.
in the engagement agreement. Should the client choose to
We gather required information through in-depth personal interviews. Information gathered may
include the client's current financial status, tax status, future goals, returns objectives and attitudes
towards risk. We carefully review documents supplied by the client, which may include a questionnaire
completed by the client, and prepare the necessary reports and or other deliverables to satisfy the work
as outlined
implement the
recommendations contained in the plan, we suggest the client work closely with his/her attorney,
accountant, insurance agent, and/or stockbroker. Implementation of financial plan recommendations
is without obligation and is entirely at the client's discretion.
We also provide general non-securities advice on topics that may include tax and budgetary planning,
estate planning and business planning. Examples of such topics are:
• Asset Allocation
•
Income Tax
•
Insurance Risk Management
•
Investment Planning
• Education Planning
• Estate Planning
• Retirement Planning
• Benefits Planning
Typically, the financial plan is presented to the client within 90 days of the contract date, provided that
all information needed to prepare the financial plan has been promptly provided but may be longer
depending on the specifics outlined in the engagement agreement.
Financial Planning recommendations are not limited to any specific product or service offered by a
broker-dealer or insurance company. All recommendations are of a generic nature.
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2. CONSULTING SERVICES
PCS provides financial consulting services to assist clients in the assessment and analysis of a wide
variety of common financial decisions and transactions. Among the types of decisions for which PCS
provides evaluation, analysis and assistance includes, but is not limited to:
• Mortgage refinancing
• Automobile lease versus buy
• Tax planning
•
Insurance
• Budgeting
A consulting engagement is typically focused on a specific financial issue for which a client requires
assistance, and PCS provides evaluation and recommendation on a case-by-case contractual basis.
Recommendations are made without client obligation to engage with PCS for any other services that
PCS offers.
3. INVESTMENT ADVISORY SERVICES
PCS provides a framework for client financial discovery, risk profiling, asset allocation modeling, and
suitability and compliance review.
Based on the needs of the individual client, PCS Investment Advisor Representatives (“IARs”)
provide ongoing advice regarding the investment of client assets. Through a process of discussion and
discovery, PCS IARs evaluate and analyze a given client’s particular financial goals, resources and
constraints. Key determinants include the client’s investment objectives, their investment and income
time horizons, their risk tolerance, and their anticipated liquidity needs. Our IARs then develop and
recommend one or more suitable personal investment strategies to create and manage an investment
portfolio that will assist the client in reaching their financial goals. As appropriate, we also discuss and
consider a client's prior investment history and experience with various investable asset classes, as well
as family composition and background.
Upon completion of the discovery and risk profiling process, the IAR will make a recommendation
to manage the client portfolio on one of five different investment platforms that PCS offers to our
clients. PCS offers a discretionary and non-discretionary Private Wealth Management platform, PCS
Advisor Model Portfolios platform, directly held American Funds F2 share portfolios, Investment
Model marketplace, and a Third-Party Asset Manager (TPAM) platform. Descriptions of all options
are detailed below. Given an individual client’s circumstances, there may be instances where a
combination of platforms might be utilized.
The IAR will also present an appropriate benchmark, either a widely recognized market index or blend
of market indices that is representative of the asset classes to be used in the construction of the client
portfolio.
PCS IARs may manage accounts on either a discretionary or non-discretionary basis. Client consent
for any and all trade recommendations or changes in asset allocation must be obtained prior to the
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execution of such trades or allocation changes within all non-discretionary accounts. Clients who elect
to assign discretionary authority to their IAR are not required to approve individual transactional activity.
Discretionary authority will be limited to portfolio management activities and does not include any
authority related to disbursement of funds from a client account without express instruction from the
client for each money movement (Systematic disbursement with approved request excluded).
PCS Advisor Portfolios are managed on a discretionary basis and the timing of changes to a portfolio
makeup are made by the PCS Investment Committee.
Clients may impose reasonable restrictions on investing in certain asset classes, certain types of
securities, specific industries or economic sectors, or securities issued by specific companies or entities.
Upon client request only, PCS assists in the development and utilization of a formalized Investment
Policy Statement (IPS), which summarizes the general investment goals and objectives of a client and
describes the strategies that the Advisor should employ to meet these objectives. Specific information
on matters such as asset allocation, risk tolerance, and liquidity requirements would also be included
in an IPS.
The supervision, monitoring and review processes for client accounts are described below in Item 13.
Our investment recommendations are not limited to any specific product or service offered by a
broker-dealer or insurance company and will generally include advice regarding the following
securities:
• Exchange-listed securities
• General equity securities (Stock)
• Corporate debt securities (other than commercial paper)
• Certificates of deposit
• Municipal securities
• Variable life insurance
• Variable annuities
• Mutual fund shares
• Alternative Investments
• Structured Notes
• United States governmental securities
• Options contracts on securities
Because some types of investments involve certain additional degrees of risk, they will only be
implemented when a recommendation is consistent with the client's stated investment objectives,
tolerance for risk, liquidity and suitability.
PCS WEALTH MANAGEMENT
The PCS Private Wealth Management (PWM) platform is a proprietary wrap fee program offered on
a discretionary or non-discretionary basis that allows clients to permission their IAR to make
investment decisions on their behalf or work directly with the IAR in order to design investment
strategies that align with the client risk tolerance and investment goals and objectives. Discretion is
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limited to the investment selection within the account and does not include discretion related to money
movement into or from the client account.
Because each account is customized for each client, individual security selection recommendations will
result in different individual investments within each account. This may or may not result in different
investment performance between accounts with similar asset allocations.
The PCS Private Wealth Management platform also has the flexibility to be managed on a non-
discretionary basis. Within the allocation to each asset class, the IAR will work with the client to make
individual security, mutual fund, exchange traded fund, or other investment vehicle recommendations
to complete the construction of a given account. Non-discretionary accounts require client consent
for the implementation of a given allocation and subsequent trading and rebalancing, which does not
occur without client acknowledgment and acceptance of any recommendations. Clients are under no
obligation to take action on any recommendations.
PCS ADVISOR MODEL PORTFOLIOS
The PCS Advisor Model Portfolio platform is a wrap fee program consisting of multiple qualified and
non-qualified models. The portfolios are strategic, providing solutions across five distinct risk bands
with fixed target allocations that are optimized across the entire risk and return spectrum. The asset
allocation for each of the portfolios provides a fixed target from which portfolio drift and rebalancing
is calculated.
Within each portfolio, the PCS Investment Committee will implement portfolio changes disseminated
by the firm’s Outsourced Chief Investment Officer (Fiducient Advisors) to complete the construction
and ongoing management of a given portfolio. The PCS Investment Committee will evaluate
recommended changes to portfolios provided by Fiducient but may or may not accept all changes.
The PCS Investment Committee is made up of members representing: Fiducient Advisors (OCIO),
Supervision, Compliance, Operations, and Executive Management.
INVESTMENT MODEL MARKETPLACE
PCS has access to leading strategists’ models for fixed income, equities, and alternatives through our
strategic partnership with Orion Advisor Tech. These investment models are part of the discretionary
wrap fee program offered at PCS. Models are built by third party money managers with allocations,
buy and sell signals and marketing collateral provided through automation on the Orion platform.
PCS must agree to strategist terms and subscribe to the desired models. Strategists and/or models
may be added with Investment Committee approval and are traded by the PCS home office team
through automated strategist allocation updates.
Models may differ in suitability requirements and clients must meet applicable suitability standards
prior to investing in these models.
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AMERICAN FUNDS DISTRIBUTORS, INC. F2 SHARE DIRECTLY HELD FUNDS
Private Client Services has the ability to actively manage advisory accounts directly held through
American Funds Distributors, Inc. (American Funds) in share classes that do not have an up-front or
contingent deferred sales charge. Class F-2 shares are designed for investors who choose to
compensate their financial professional based on the total assets in their portfolio, rather than
commissions or sales charges. This arrangement is often called an “asset-based” or “fee-based”
program. Class F-2 shares do not carry a 12b-1 “trailing commission”. Fund expenses will vary with
each investment selection depending on multiple factors as outlined in the fund prospectus. Please
note that Class F-2 shares are not available for purchase in certain employer-sponsored retirement
plans, unless they are part of a qualifying fee-based program.
American Funds F-2 funds are managed by advisors on a non-discretionary basis according to the
client’s individual needs, goals and objectives. The advisory fee charged for these accounts may range
between 0.25% and 1.0% flat rate annually. These fees are calculated and debited by American Funds
quarterly in arrears based on an average daily balance of the account(s). The fees for these accounts
are non-negotiable. The accounts are subject to a $10 setup fee and $10 annual fee, but not subject
to any additional trading related fees through the American Funds platform. The client must
acknowledge and agree to allow American Funds to liquidate shares of the funds held in order to cover
any applicable advisory or account service fees.
THIRD PARTY ASSET MANAGERS (TPAM)
PCS has engaged in agreements with several unaffiliated asset managers, known as TPAMs (Third
Party Asset Manager). TPAMs offer clients of PCS additional services, investment flexibility, and
access to institutional and alternative asset managers. Such access has historically been available only
to large institutions, high net worth individuals and accredited investors.
PCS has established a due diligence process to investigate various aspects of each TPAM, including
evaluation and analysis of historical investment performance, portfolio manager biographies and
backgrounds, trading and operations policies, compliance, code of ethics and overall business
enterprise risk, and may also be reviewed by the firm’s OCIO, Fiducient Advisors.
The client financial discovery and risk profiling process is customized by the TPAM to suit the array
of available investment alternatives that a given TPAM may offer. Upon completion of the discovery
and TPAM risk profiling processes, PCS IARs will make a recommendation to the client as to which
TPAM offers a suitable platform and selection of potential portfolios to meet client objectives.
Factors considered in making this determination include account size, risk tolerance, the investment
philosophy of the selected TPAM, the suitability of the products offered by the TPAM, and the
opinion of the client. Clients should refer to the selected TPAM’s Firm Brochure or other disclosure
documents for a full description of the services offered by each firm.
PCS provides supervisory support and periodic compliance testing to ascertain that client accounts
remain appropriate for the TPAM asset allocation model. PCS IARs also conduct periodic account
reviews designed to capture any changes in client circumstances and IARs will then work with the
client to adjust investment strategies as necessary to reflect identified changes.
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ADDITIONAL SERVICES
We provide an additional service through Pontera for accounts not directly held in our custody, but
where we do have discretion, and may leverage an Order Management System to implement tax-
efficient asset location and opportunistic rebalancing strategies on behalf of the client. These are
primarily 401(k) accounts, HSA’s, and other assets we do not custody. Fees will be assessed and billed
quarterly in arrears. When you participate in this program the fees are calculated based on assets held
within directly managed held-away accounts, which are determined by the account value at the end
of the quarter.
The advisory fee is a blended fee and is calculated by assessing the percentage rates using the
predefined levels of assets as shown in the chart listed in Section 5 below and applying the fee to the
daily average of the account value or the account value as of the last day of the previous quarter (per
the paragraph above), resulting in a combined weighted fee. For example, an account valued at
$2,000,000 would pay an effective fee of 1% with the annual fee being $20,000 (a quarterly fee of
$5,000).
Investment management fees are generally directly debited on a pro rata basis from client accounts.
The exception for this is directly managed held-away accounts, such as 401(k)’s. As it is impossible
to directly debit the fees from these accounts, those fees will be assigned to the client’s taxable
accounts on a pro-rata basis. If the client does not have a taxable account, those fees may be billed
directly to the client. Accounts initiated or terminated during a calendar quarter will be charged a pro-
rated fee based on the amount of time remaining in the billing period. An account may be terminated
with written notice at least 15 calendar days in advance. Since fees are paid in arrears, no rebate will
be needed upon termination of the account.
Monitoring of Investment Performance:
Investment performance is reported to the client at least quarterly, and a suitability review of
investment objectives, risk tolerances and the selected benchmark occurs, (unless specifically denied
by the client) at least once annually. IAR’s may make recommended changes to a client’s investment
allocation/portfolio as changes in situation and/or client objective or risk tolerance are identified.
Employee Communications:
For pension, profit sharing and 401(k) plan clients with individual plan participants exercising control
over assets in their own account (''self-directed plans''), we may also provide educational support and
investment workshops designed for the plan participants. The nature of the topics to be covered will
be determined by us and the client under the guidelines established in ERISA Section 404(c). The
educational support and investment workshops will NOT provide plan participants with
individualized, tailored investment advice or individualized, tailored asset allocation recommendations.
Item 5
Fees and Compensation
Private Wealth Management (PWM), PCS Advisor Model, and Investment Model
Marketplace Portfolio Fees:
The annualized fee for PWM and PCS Advisor Model Portfolios is charged as a percentage of assets
under management, according to the following blended fee schedule:
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ADV Part 2A – 03/13/2026
Maximum Annual Fee
Total Account Market Value
$25,000 - $249,999
$250,000 - $499,999
$500,000 - $999,999
Over $1,000,000
2.00%
1.75%
1.50%
1.25%
Non-discretionary accounts custodied through Pershing, LLC, fees are billed quarterly, in advance, at
the beginning of each calendar quarter based upon the total market value of the client's account at the
end of the previous quarter. Fees will be calculated by Pershing LLC and debited from the account in
accordance with the client authorization in the Client Services Agreement.
PWM and PCS Advisor Model Portfolio accounts are billed through Orion and held through Pershing
LLC, Charles Schwab, Fidelity and/or Pershing Advisor Solutions, have fees billed monthly, in arrears,
based upon the average daily balance of the month. Some PWM accounts where assets are held away
may be billed quarterly.
Fees are debited from the account in accordance with the client authorization in the Investment
Management Agreement. PCS may charge an account minimum fee for advisory accounts, which may,
in certain instances, result in the aggregate client fee exceeding 2%. Should the advisory agreement
be terminated by either the client or by PCS, a pro rata fee is charged to the client based on the number
of days left in the billing period.
A minimum of $25,000 of assets under management per account is required for this service. This
minimum account size may be negotiable under certain circumstances. The firm reserves the right to
waive the account minimum.
Limited Negotiability of Advisory Fees: Although Private Client Services has established the
aforementioned maximum fee schedule(s), we retain the discretion to negotiate alternative fees on a
client-by-client basis. Client facts, circumstances and needs are considered in determining the fee
schedule. These include the complexity of the client, assets to be placed under management,
anticipated future additional assets, related accounts, portfolio style, account composition, and
reporting needs among other factors. The specific annual fee schedule is identified in the Investment
Management Agreement (IMA) between the Advisor and each client.
Discounts may be offered to family members and friends of associated persons of our firm as stated
in the contract between the advisor and each client.
American Funds F2 Shares Directly Held Program Fees:
The advisory fee charged for the management of the American Funds F2 share directly held Program
may be between 0.25% and 1.0% of assets under management (AUM) annual advisory fee.
Investment Model Marketplace Fees:
The Investment Model Marketplace provides clients access to multiple portfolios managed by third party
managers. Each portfolio has fees and account minimums set by the portfolio manager. The specific
advisory fee is disclosed to the client and reviewed by the IAR prior to allocating any assets into the
portfolio. Subscription Fees range from 0.15% to 1.00% depending on the selected portfolio. The IAR
Advisory fee will be added to the portfolio fees according to the above referenced schedule.
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Third Party Asset Manager (TPAM) Fees:
Clients participating in TPAM managed account programs may be charged various program fees in
addition to the advisory fee charged by our firm. In a wrap fee arrangement, clients pay a single fee
for advisory, brokerage and custodial services. Client’s portfolio transactions may be executed without
commission charge in a wrap fee arrangement. In evaluating such an arrangement, the client should
also consider that, depending upon the level of the wrap fee charged by the broker-dealer, the amount
of portfolio activity in the client’s account, and other factors, the wrap fee may or may not exceed the
aggregate cost of such services if they were to be provided separately. We will review with clients any
separate program fees that may be charged to clients.
We do not enter into an advisory agreement with any client, nor do we charge a fee to any client for
referrals to third party asset manager. Our fees for such referrals are paid by the referred TPAM who
shares with our firm a percentage of the fees received from the client. Client advisory fees are not
increased in any way as a result of our referral of any clients to a TPAM. Clients should refer to the
TPAM’s disclosure document for information regarding its fees, billing practices, minimum required
investments and termination of advisory agreements.
FINANCIAL PLANNING FEES
Private Client Services' Financial Planning fee is determined based on the nature of the services being
provided and the complexity of each client’s circumstances. All fees are agreed upon prior to entering
into an engagement agreement with any client.
Our Financial Planning fees may be calculated and charged on an hourly basis, ranging from $100 to
$500 per hour. Although the length of time it will take to provide a Financial Plan will depend on each
client's personal situation, we will provide an estimate for the total hours at the start of the advisory
relationship.
Our Financial Planning fees may be calculated and charged on a fixed fee basis, typically ranging from
$250 to $25,000, depending on the complexity and specific arrangement reached with the client.
The minimum retainer upon completion of our initial fact-finding session with the client is 50% of
the agreed upon planning fee. The balance is due upon completion and delivery of the plan, or a client
may be on a quarterly billing cycle if agreed upon at the beginning of the engagement.
The client may be billed quarterly in arrears based on actual hours accrued or as 1/4 of a yearly flat
rate as per the engagement agreement.
PCS has a conflict of interest regarding financial planning and consulting services. Implementation of
the recommendations made through financial planning or consulting services through PCS, acting
either in its capacity as an RIA or Broker/Dealer, will result in additional costs to the client. Financial
planning clients are under no obligation to utilize PCS to implement recommendations made during
the financial planning process.
CONSULTING SERVICES FEES
Private Client Services' Consulting Services fee is determined based on the nature of the services being
provided and the complexity of each client’s circumstances. All fees are agreed upon prior to entering
into a contract with any client.
Our Consulting Services fees may be calculated and charged on an hourly basis, ranging from $100 to
$500 per hour. An estimate for the total hours is determined at the start of the advisory relationship.
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Our Consulting Services may be calculated and charged on a fixed fee basis, typically ranging from
$250 to $5,000 subject to the specific arrangement reached with the client.
Some Consulting Services may be offered to clients on a subscription basis utilizing either an online
or system-based platform where the fee for service is collected on a recurring basis. The fees for these
services will differ depending on the subscription selected by the client.
GENERAL INFORMATION
Termination of the Advisory Relationship:
An Investment Management Agreement may be canceled at any time, by either party, for any reason
upon receipt of 30 days written notice. As disclosed above, certain fees are paid in advance of services
provided. Upon termination of any account, any prepaid, unearned fees will be refunded. Where
accounts are billed in arrears, a pro rata charge will occur according to the number of days remaining
in the billing period.
Mutual Fund or ETF Fees:
All fees paid to Private Client Services for investment advisory services are separate and distinct from
the fees and expenses charged by mutual funds and/or ETFs to their shareholders. Product provider
fees and expenses are described in each fund's prospectus. These fees may include a management fee,
fund administrative expenses, and a possible distribution fee. If the fund also imposes sales charges, a
client may pay an initial sales charge.
There are generally various share classes of mutual funds available for purchase by a client. Each
share class has varying fee schedules which may include either an up-front fee, contingent deferred
sales charge (CDSC), and/or 12b-1 trail commission. PCS Advisors strive to recommend the lowest
cost share class available when making recommendations for portfolio design. There may be
situations where the lowest cost option is not available. PCS does not allow the purchase of a C-
Share mutual fund inside an advisory account. C-Share funds have a contingent deferred sales charge
as well as higher internal expenses than other share class funds. Additionally, Private Client Services
does not collect or retain 12b-1 fees .
A client could invest in a mutual fund directly, without our services. In that case, the client would not
receive the services provided by our firm, which are designed, among other things, to assist the client
in determining which mutual fund or funds are most appropriate to each client's financial condition
and objectives. Accordingly, the client should review both the fees charged by the funds and our fees
to fully understand the total amount of fees to be paid by the client and to thereby evaluate the advisory
services being provided.
Additional Fees and Expenses:
In addition to the advisory fees paid to Private Client Services, clients may also incur certain charges
imposed by other third parties, such as broker-dealers, custodians, trust companies, banks and other
financial institutions (collectively “Financial Institutions”). These additional charges may include
securities brokerage commissions, transaction fees, custodial fees, fees charged by the Independent
Managers (charged to all clients other than certain legacy clients whose agreements will reflect the
inclusion of these fees), margin costs, charges imposed directly by a mutual fund or ETF in a client’s
account, as disclosed in the fund’s prospectus (e.g., fund management fees and other fund expenses),
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deferred sales charges, odd-lot differentials, transfer taxes, wire transfer and electronic fund fees, and
other fees and taxes on brokerage accounts and securities transactions. The Firm’s brokerage practices
are described at length in Item 12, below.
Disclosure of Conflict of Price Differential:
PCS places customer accounts with several custodians, currently Pershing LLC, Pershing Advisor
Solutions, Fidelity Investments, and Charles Schwab. Each custodian assesses different charges for its
services; therefore, this presents a conflict of interest as PCS earns a different level of compensation
at one custodian versus another based on various factors such as individual account size or overall
firm assets under management.
Moreover, the advisor receives access to software and related support as part of its relationship with
each custodian. The software and related systems support may benefit the advisor, but not its clients
directly. In fulfilling its duties to its clients, the advisor endeavors at all times to put the interests of its
clients first. Clients should be aware, however, that the receipt of economic benefits from a custodian
creates a potential conflict of interest since these benefits may influence the advisor's recommendation
of the custodian over one that does not furnish similar software, systems support, or services.’
Direct Fee Debit
Clients generally provide Private Client Services and/or certain independent managers with the
authority to directly debit their accounts for payment of the investment advisory fees. The financial
institutions that act as the qualified custodian for client accounts, from which Private Client Services
retains the authority to directly deduct fees, have agreed to send statements to clients not less than
quarterly detailing all account transactions, including any amounts paid to Private Client Services.
Alternatively, clients may elect to have Private Client Services send a separate invoice for direct
payment.
Commissions and Sales Charges for Recommendations of Securities
Clients can engage certain persons associated with Private Client Services (PCS) (but not the Firm
directly) to render securities brokerage services under a separate commission-based arrangement.
Clients are under no obligation to engage such persons and may choose brokers or agents not affiliated
with PCS
Under this arrangement, the Firm’s Supervised Persons, in their individual capacities as registered
representatives of PCS, may provide securities brokerage services and implement securities
transactions under a separate commission-based arrangement. Supervised Persons may be entitled to
a portion of the brokerage commissions paid to PCS, as well as a share of any ongoing distribution or
service (trail) fees from the sale of mutual funds. Prior to effecting any transactions, clients are required
to enter into a separate account agreement with PCS.
A conflict of interest exists to the extent that PCS recommends the purchase or sale of securities where
its Supervised Persons receive commissions or other additional compensation as a result of the Firm’s
recommendation. For certain accounts covered by the Employee Retirement Income Security Act of
1974 (“ERISA”) and such others that PCS, in its sole discretion, deems appropriate, PCS may provide
its investment advisory services on a fee-offset basis. In this scenario, PCS may offset its fees by an
amount equal to the aggregate commissions and 12b-1 fees earned by the Firm’s Supervised Persons
in their individual capacities as Registered Representatives of PCS.
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Grandfathering of Minimum Account Requirements:
Pre-existing advisory clients are subject to Private Client Services’ minimum account requirements and
advisory fees in effect at the time the client entered into the advisory relationship. Therefore, our firm's
minimum account requirements will differ among clients.
Item 6
Performance-Based Fees and Side-By-Side Management
Private Client Services does not provide any services for a performance-based fee (i.e., a fee based on
a share of capital gains or capital appreciation of a client’s assets). Some outside money managers
within the Investment Model Marketplace may charge a performance-based fee in line with industry
standards.
Item 7 Types of Clients
Private Client Services provides advisory services to the following types of clients:
Individuals (other than high net worth individuals)
•
• Families
• High net worth individuals
• Trust and Estates
• Charitable organizations
• Pension plan sponsors
• Corporations or other businesses not listed above
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
METHODS OF ANALYSIS
All PCS Investment Advisor Representatives operate independently of each other in the
utilization of available sources of investment research, economic forecasts, and investment
decision making tools. PCS provides a strategic asset allocation framework to all of our IARs
for the purpose of creating suitable asset allocation model choices for any given client. The
individual IARs will exercise their own discretion regarding the research and analysis tools
necessary to support investment decision making, security selection and portfolio construction.
Portfolio construction will consist of investment in individual securities, mutual funds, exchange
traded funds, unit investment trusts, options or other investment vehicles. PCS supervises and
monitors both the suitability of asset allocation and individual security selections on a periodic
basis. We use the following methods of analysis in formulating our investment advice and/or
managing client assets:
Fundamental Analysis. We attempt to measure the intrinsic value of a security by looking at
economic and financial factors, including the overall economy, industry conditions, and the financial
condition and management of the company itself, to determine if the security is underpriced
(indicating it may be a good time to buy) or overpriced (indicating it may be time to sell).
Fundamental analysis does not attempt to anticipate market movements. This presents a potential risk,
as the price of a security can move up or down along with the overall market regardless of the
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economic and financial factors considered in evaluating the stock.
Technical Analysis. Technical analysis is the evaluation of the price and volume trading history and
other associated characteristics to help identify price levels where a security might be purchased or
sold. Measures of relative strength, trading volume, price support and resistance, price momentum
and volatility are some of the attributes of a security which are taken into account when making
purchase or sale decisions.
Mutual Fund and/or ETF Analysis. We look at the experience and track record of the manager
of the mutual fund or ETF in an attempt to determine if that manager has demonstrated an ability to
achieve investment objectives over the course of a market cycle and in different economic
environments. We also look at the underlying assets in a mutual fund or ETF in an attempt to
determine if there is significant overlap or duplication in the underlying investments held in other
funds in the client’s portfolio. We also monitor the funds or ETFs in an attempt to determine that
they are continuing to follow their stated investment strategy.
A risk of mutual fund and/or ETF analysis is that, as in all securities investments, past performance
does not guarantee future results. A manager who has been successful may not be able to replicate
that success in the future. In addition, as we do not control the underlying investments in a fund or
ETF, managers of different funds held by the client may purchase the same security, increasing the
risk to the client if that security were to fall in value. There is also a risk that a manager may deviate
from the stated investment mandate or strategy of the fund or ETF, which could make the holding(s)
less suitable for the client’s portfolio.
Third-Party Asset Manager Analysis. We examine the experience, expertise, investment
philosophies, and past performance of independent TPAMs in an attempt to determine if that
manager has demonstrated an ability to achieve investment objectives over the course of a market
cycle and in different economic environments.. As part of our due-diligence process, we survey the
manager’s compliance and business enterprise risks.
A risk of investing with a third-party manager who has been successful in the past is that he/she may
not be able to replicate that success in the future. In addition, as we do not control the underlying
investments in a third-party manager’s portfolio, there is also a risk that a manager may deviate from
the stated investment mandate or strategy of the portfolio, making it a less suitable investment for our
clients. Moreover, as we do not control the manager’s daily business and compliance operations, we
may be unaware of the lack of internal controls necessary to prevent business, regulatory or
reputational deficiencies.
Risks for all forms of analysis. Our securities analysis methods rely on the assumption that the
companies whose securities that we purchase and sell, the rating agencies that review these securities,
and other publicly available sources of information about these securities, are providing accurate,
timely and unbiased data and analysis. While we are alert to indications that data may be incorrect,
there is always a risk that our analysis may be compromised by inaccurate or misleading information.
Investment and Trading Techniques Employed
We may use one or more of the following strategies in managing client accounts, provided that such
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strategies are appropriate to the needs of the client and consistent with the client's investment
objectives, risk tolerance, and time horizons, among other considerations:
Long-term purchases. We purchase securities with the idea of holding them in the client's account
for a year or longer. Typically, we employ this strategy when:
1. We believe the securities to be currently undervalued, and/or;
2. We want exposure to a particular asset class over time, regardless of the current projection for
this class.
A risk in a long-term purchase strategy is that by holding the security for this length of time, we may
not take advantage of short-term gains that could be profitable to a client. Moreover, if our predictions
are incorrect, a security may decline sharply in value before we make the decision to sell.
Short-term purchases. When utilizing this strategy, we purchase securities with the idea of selling
them within a relatively short time (typically a year or less). We do this in an attempt to take advantage
of conditions that we believe will soon result in a price swing in the securities we purchase.
Trading. We may purchase securities with the idea of selling them very quickly (typically within 30
days or less). We do this in an attempt to take advantage of our predictions of brief price swings.
Margin transactions. We may purchase securities for your portfolio with money borrowed from
your brokerage account. This allows you to purchase more securities than you would be able to with
your available cash and allows us to purchase securities without selling other holdings.
Option writing. We may use options as an investment strategy. An option is a contract that gives the
buyer the right, but not the obligation, to buy or sell an asset (such as a share of stock) at a specific
price on or before a certain date. An option, just like a stock or bond, is a security. An option is also
a derivative, because it derives its value from an underlying asset.
The two types of options are calls and puts:
1. A call gives us the right to buy an asset at a certain price within a specific period of time. We
will buy a call if we have determined that the stock will increase substantially before the option
expires.
2. A put gives us the holder the right to sell an asset at a certain price within a specific period of
time. We will buy a put if we have determined that the price of the stock will fall before the
option expires.
We will use options to speculate on the possibility of a sharp price swing. We will also use options to
"hedge" a purchase of the underlying security; in other words, we will use an option purchase to limit
the potential upside and downside of a security we have purchased in a client portfolio.
We use "covered calls", in which we sell an option on security currently held in a portfolio. In this
strategy, the client receives a fee for making the option available, and the person purchasing the option
has the right to buy the security from the owner/client at an agreed-upon price.
We use a "spreading strategy", in which we purchase two or more option contracts (for example, a
call option that is purchased and a call option that is sold, with both transactions occurring
simultaneously) for the same underlying security. This effectively puts the owner/client on both sides
of the market, but with the ability to vary price, time and other factors.
Risk of Loss. Securities investments are not guaranteed, and you may lose money on your
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investments. Key to a successful relationship with your investment advisor is an accurate and realistic
evaluation of your tolerance for risk taking and the ability to absorb adverse investment performance. We
ask that you work with us to help us best understand your tolerance for risk.
Item 9 Disciplinary Information
We are required to disclose any legal or disciplinary events that are material to a client's or prospective
client's evaluation of our advisory business or the integrity of our management.
The following are disciplinary events relating to our firm and/or our management personnel:
Neither this firm nor its management personnel have any legal or disciplinary events that are
material to a client's or prospective client's evaluation of our advisory business or the integrity
of our management team.
Item 10 Other Financial Industry Activities and Affiliations
FIRM Registrations:
In addition to Private Client Services being a Registered Investment Advisor, our firm is registered as
a FINRA member broker/dealer. A list of affiliated broker/dealers is specifically disclosed in Section
7.A. on Schedule D of Form ADV, Part 1, which can be accessed by following the directions provided
on the Cover Page of this Firm Brochure.
MANAGEMENT PERSONNEL Registrations:
Management personnel of our firm are registered as Registered Representatives of Private Client
Services, an affiliated FINRA member broker/dealer.
While Private Client Services and these individuals endeavor at all times to put the interest of the
clients first as part of our fiduciary duty, clients should be aware that the receipt of additional
compensation itself creates a conflict of interest and may affect the judgment of these individuals
when making recommendations.
Clients should be aware that the receipt of additional compensation by Private Client Services and its
management persons or advisors creates a conflict of interest that may impair the objectivity of our
firm and these individuals when making advisory recommendations. Private Client Services endeavors
at all times to put the interest of its clients first as part of our fiduciary duty as a Registered Investment
Advisor; we take the following steps to address this conflict:
1. We disclose to clients the existence of all material conflicts of interest, including the potential
for our firm and our advisors to earn compensation from advisory clients in addition to our
firm's advisory fees.
2. We disclose to clients that they are not obligated to purchase recommended investment
products from our advisors or affiliated companies, and that transactions executed in client
accounts are entered only with client consent.
3. We disclose to the client in a separate disclosure document the compensation we receive in
exchange for the client’s referral to the selected investment advisor.
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4. We conduct initial and periodic due diligence on the selected investment advisors to establish
that the advisors are suitable to recommend to our clients
5. We collect, maintain and document accurate, complete and relevant client background
information, including the client’s financial goals, objectives and risk tolerance.
6. We require that our advisors seek prior approval of any outside employment or business
activity so that we may ensure that any conflicts of interests in such activities are properly
addressed.
7. We periodically monitor these outside employment activities to verify that any conflicts of
interest continue to be properly addressed by our firm.
8. We educate our advisors regarding the responsibilities of a fiduciary, including the need for
having a reasonable and independent basis for the investment advice provided to clients.
As previously disclosed, we recommend the services of various registered investment advisors to its
clients. In exchange for this recommendation, we receive a referral fee from the selected investment
advisor. The fee received by us is typically a percentage of the fee charged by that investment advisor
to the referred client. The portion of the advisory fee paid to us does not increase the total advisory
fee paid to the selected investment advisor by the client. We do not charge the client any fees for these
referrals. We will only recommend advisors that pay us a referral fee.
We are aware of the requirements under Rule 206(4)-1 (Marketing Rule) of the Investment Advisors
Act of 1940. As such, all appropriate disclosures shall be made, and all applicable Federal and State
laws will be observed.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Our firm has adopted a Code of Ethics which sets forth high ethical standards of business conduct
that we require of our advisors, including compliance with applicable federal securities laws.
Private Client Services and our personnel owe a duty of loyalty, fairness and good faith towards our
clients, and have an obligation to adhere not only to the specific provisions of the Code of Ethics but
to the general principles that guide the Code.
Our Code of Ethics includes policies and procedures for the review of quarterly securities transactions
reports as well as initial and annual securities holdings reports that must be submitted by the firm’s
access persons. Among other things, our Code of Ethics also requires the prior approval of any
acquisition of securities in a limited offering (e.g., private placement) or an initial public offering. Our
code also provides for oversight, enforcement and recordkeeping provisions.
Private Client Services' Code of Ethics further includes the firm's policy prohibiting the use of material
non-public information. While we do not believe that we have any particular access to non-public
information, all advisors are reminded that such information may not be used in a personal or
professional capacity.
A copy of our Code of Ethics is available to our advisory clients and prospective clients. You may
request a copy by email sent to compliance@pcsbd.net, or by calling us at 502-451-0600.
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Our Code of Ethics is designed to assure that the personal securities transactions, activities and
interests of our advisors and employees will not interfere with (i) making decisions in the best interest
of advisory clients and (ii) implementing such decisions while, at the same time, allowing advisors and
employees to invest for their own accounts.
Our firm and/or individuals associated with our firm may buy or sell for their personal accounts
securities identical to or different from those recommended to our clients. In addition, any related
persons may have an interest or position in a certain security which may also be recommended to a
client.
It is the expressed policy of our firm that no person employed by us may purchase or sell any security
prior to a transaction being implemented for an advisory account, thereby preventing such advisors
from benefiting from transactions placed on behalf of advisory accounts.
We may aggregate our advisor trades with client transactions where possible and when compliant with
our duty to seek best execution for our clients. In these instances, participating clients will receive an
average share price and transaction costs will be shared equally and on a pro-rata basis. In the instances
where there is a partial fill of a particular batched order, we will allocate all purchases pro-rata, with
each account paying the average price. Our advisor accounts will be excluded in the pro-rata allocation.
As these situations represent actual or potential conflicts of interest to our clients, we have established
the following policies and procedures for implementing our firm’s Code of Ethics, to ensure our firm
complies with its regulatory obligations and provides our clients and potential clients with full and fair
disclosure of such conflicts of interest:
1. No principal or advisor of our firm may put his or her own interest above the interest of an
advisory client.
2. No principal or advisor of our firm may buy or sell securities for their personal portfolio where
their decision is a result of information received as a result of his or her employment unless
the information is also available to the investing public.
3. It is the expressed policy of our firm that no person employed by us may purchase or sell any
security prior to a transaction being implemented for an advisory account. This prevents such
advisors from benefiting from transactions placed on behalf of advisory accounts.
4. Our firm requires prior approval for any IPO or private placement investments by related
persons of the firm.
5. We maintain a list of all reportable securities holdings for our firm and anyone associated with
this advisory practice that has access to advisory recommendations ("access person"). These
holdings are reviewed on a regular basis by our firm's Chief Compliance Officer or his/her
designee.
6. We have established procedures for the maintenance of all required books and records.
7. All clients are fully informed that related persons may receive separate commission
compensation when effecting transactions during the implementation process.
8. Clients can decline to implement any advice rendered, except in situations where our firm is
granted discretionary authority.
9. All of our principals and advisors must act in accordance with all applicable Federal and State
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regulations governing registered investment advisory practices.
10. We require delivery and acknowledgement of the Code of Ethics by each supervised person
of our firm.
11. We have established policies requiring the reporting of Code of Ethics violations to our senior
management.
12. Any individual who violates any of the above restrictions may be subject to termination.
As disclosed in the preceding section of this Brochure (Item 10), related persons of our firm are
investment advisor
separately registered as securities representatives of a broker-dealer,
representatives of another registered investment advisor, and/or licensed as an insurance
agent/broker of various insurance companies. Please refer to Item 10 for a detailed explanation of
these relationships and important conflict of interest disclosures.
Item 12 Brokerage Practices
Private Client Services receives benefits such as technology, marketing, and or other expenses paid for
by third parties which are not predicated on any sales activities, asset transfer, or other asset driven
criteria.
Private Client Services utilizes brokerage services of Pershing Advisory Solutions (PAS), Charles
Schwab and Fidelity Investments. All custodians offer independent investment Advisors services
which include custody of securities, trade execution, clearance and settlement of transactions. Private
Client Services also receives some benefits from PAS through its brokerage services.
Private Client Services will block trades where possible and when advantageous to clients. This
blocking of trades permits the trading of aggregate blocks of securities composed of assets from
multiple client accounts, so long as transaction costs are shared equally and on a pro-rated basis
between all accounts included in any such block.
Block trading may allow us to execute equity trades in a timelier, more equitable manner, at an average
share price. Private Client Services will typically aggregate trades among clients whose accounts can
be traded at a given broker, and generally will rotate or vary the order of brokers through which it
places trades for clients on any particular day. Private Client Services' block trading policy and
procedures are as follows:
1. Transactions for any client account may not be aggregated for execution if the practice is
prohibited by or inconsistent with the client's advisory agreement with Private Client Services
or our firm's order allocation policy.
2. The trading desk in concert with the program manager must determine that the purchase or
sale of the particular security involved is appropriate for the client and consistent with the
client's investment objectives and with any investment guidelines or restrictions applicable to
the client's account.
3. The program manager must reasonably believe that the order aggregation will benefit and will
enable Private Client Services to seek best execution for each client participating in the
aggregated order. This requires a good faith judgment at the time the order is placed for the
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execution. It does not mean that the determination made in advance of the transaction must
always prove to have been correct in the light of a "20-20 hindsight" perspective. Best
execution includes the duty to seek the best quality of execution, as well as the best net price.
4. Prior to entry of an aggregated order, a written order ticket must be completed which identifies
each client account participating in the order and the proposed allocation of the order, upon
completion, to those clients.
5. If the order cannot be executed in full at the same price or time, the securities actually
purchased or sold by the close of each business day must be allocated pro rata among the
participating client accounts in accordance with the initial order ticket or other written
statement of allocation. However, adjustments to this pro rata allocation may be made to
participating client accounts in accordance with the initial order ticket or other written
statement of allocation. Furthermore, adjustments to this pro rata allocation may be made to
avoid having odd amounts of shares held in any client account, or to avoid excessive ticket
charges in smaller accounts.
6. Generally, each client that participates in the aggregated order must do so at the average price
for all separate transactions made to fill the order and must share in the commissions on a pro
rata basis in proportion to the client's participation. Under the client’s agreement with the
custodian/broker, transaction costs may be based on the number of shares traded for each
client.
7. If the order will be allocated in a manner other than that stated in the initial statement of
allocation, a written explanation of the change must be provided to and approved by the Chief
Compliance Officer no later than the morning following the execution of the aggregate trade.
8. Private Client Services' client account records separately reflect, for each account in which the
aggregated transaction occurred, the securities which are held by, and bought and sold for,
that account.
9. Funds and securities for aggregated orders are clearly identified on Private Client Services'
records and to the broker-dealers or other intermediaries handling the transactions, by the
appropriate account numbers for each participating client.
10. No client or account will be favored over another.
Item 13
Review of Accounts
Private Client Services Private Wealth Management accounts.
REVIEWS: While the underlying securities and transaction activity within accounts are continually
monitored by Advisory representatives, these accounts are also offered a client review at least annually.
Accounts are reviewed in the context of the client’s investment objectives, risk tolerance and time
horizon, as well as the target asset allocation for each model portfolio and any investment restrictions
provided by the client. More frequent reviews may be triggered by material changes in variables such
as the client's individual circumstances, significant contributions or withdrawals from the portfolio, or
the market, political or economic environment.
These accounts may also periodically reviewed by designated Firm Compliance and/or Supervisory
Principals.
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REPORTS: Private Client Services, through our custodians, provide monthly/quarterly, or ad hoc
reports summarizing account performance, transaction history, balances, and current holdings. The
client is also reminded to notify us if there have been changes in the client's financial situation or
investment objectives and whether the client wishes to impose investment restrictions or modify
existing restrictions.
PCS Advisor Model Portfolios
REVIEWS: Advisor Portfolios are continually monitored to ensure portfolio compliance with
stated objectives, risk tolerance, and allocation. Advisor Portfolios are subject to rebalancing
of portfolio holdings depending on the amount of “Drift” (or changes to portfolio values
based on performance of individual holdings within the portfolio).
Advisor Portfolios are reviewed periodically to identify any potential changes in portfolio holdings
in order to maintain the portfolio objective, risk tolerance, or to improve potential returns within the
portfolio.
REPORTS: Private Client Services provides monthly/quarterly or ad hoc reports summarizing
account performance, transaction history, balances and current holdings. The client is also reminded
to notify their advisor if there have been changes in the client's financial situation or investment
objectives and whether the client wishes to impose investment restrictions or modify existing
restrictions.
Investment Management Marketplace (IMM) and Third Party Money Managers (TPAM)
REVIEWS: These client accounts should refer to the IMM/TPAM’s Firm Brochure (or other
disclosure document used in lieu of the brochure) for information regarding the nature and frequency
of reviews provided by that independent registered investment advisor.
PCS periodically reviews IMM/TPAM reports summarizing account performance, transaction and
rebalancing history, balances and current holdings. PCS monitors the suitability of asset allocation
models as selected by the client in the IMM/TPAM account agreement.
REPORTS: These clients should refer to the IMM/TPAM’s Firm Brochure (or other disclosure
document used in lieu of the brochure) for information regarding the nature and frequency of reports
provided by that independent registered investment advisor.
Private Client Services does not typically provide reports in addition to those provided by the
independent registered investment advisor selected to manage the client's assets.
FINANCIAL PLANNING SERVICES
REVIEWS: While reviews may occur at different stages depending on the nature and terms of the
specific engagement agreement, typically no formal reviews will be conducted for Financial Planning
clients unless otherwise contracted.
All deliverables called for under financial planning engagement agreements are monitored and
reviewed by firm personnel prior to delivery to the client by the advisor.
REPORTS: Financial Planning clients will receive a completed financial plan per the engagement
agreement (results of the engagement agreement will vary depending on services requested. Final
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report, if applicable, may be in physical or electronic format.). Additional reports will not typically be
provided unless otherwise contracted for within the engagement agreement.
CONSULTING SERVICES
REVIEWS: While reviews may occur at different stages depending on the nature and terms of the
specific engagement, typically no formal reviews will be conducted for Consulting Services clients
unless otherwise contracted for. Such reviews will be conducted by the client's account representative.
REPORTS: These client accounts will receive reports as contracted for at the inception of the
advisory engagement.
Item 14 Client Referrals and Other Compensation
Private Client Services allows for solicitor agreements and sharing of compensation based on Federal
and state requirements. Comprehensive end client disclosures are required by both the solicitor and
end client.
It is Private Client Services' policy not to accept or allow our related persons to accept any form of
compensation, including cash, sales awards, or other prizes, from a non-client in conjunction with the
advisory services we provide to our clients.
Private Client Services may recommend/require that clients establish brokerage accounts with the
Schwab Advisor Services division of Charles Schwab & Co., Inc. (Schwab), a registered broker-dealer,
member SIPC, to maintain custody of clients’ assets and to effect trades for their accounts. The final
decision to custody assets with Schwab is at the discretion of the Advisor’s clients, including those
accounts under ERISA or IRA rules and regulations, in which case the client is acting as either the
plan sponsor or IRA accountholder. Private Client Services is independently owned and operated and
not affiliated with Schwab. Schwab provides Private Client Services with access to its institutional
trading and custody services, which are typically not available to Schwab retail investors. These services
generally are available to independent investment advisors on an unsolicited basis, at no charge to
them so long as a total of at least $10 million of the advisor’s clients’ assets are maintained in accounts
at Schwab Advisor Services. Schwab’s services include brokerage services that are related to the
execution of securities transactions, custody, research, including that in the form of advice, analyses
and reports, and access to mutual funds and other investments that are otherwise generally available
only to institutional investors or would require a significantly higher minimum initial investment.
For Private Client Services client accounts maintained in its custody, Schwab generally does not charge
separately for custody services but is compensated by account holders through commissions or other
transaction-related or asset-based fees for securities trades that are executed through Schwab or that
settle into Schwab accounts.
Schwab also makes available to Private Client Services other products and services that benefit Private
Client Services but may not benefit its clients’ accounts. These benefits may include national, regional
or Private Client Services specific educational events organized and/or sponsored by Schwab Advisor
Services. Other potential benefits may include occasional business entertainment of personnel of
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to act
in
its clients’ best
Private Client Services by Schwab Advisor Services personnel, including meals, invitations to sporting
events, including golf tournaments, and other forms of entertainment, some of which may accompany
educational opportunities. Other of these products and services assist Private Client Services in
managing and administering clients’ accounts. These include software and other technology (and
related technological training) that provide access to client account data (such as trade confirmations
and account statements), facilitate trade execution (and allocation of aggregated trade orders for
multiple client accounts), provide research, pricing information and other market data, facilitate
payment of Private Client Services fees from its clients’ accounts, and assist with back-office training
and support functions, recordkeeping and client reporting. Many of these services generally may be
used to service all or a substantial number of Private Client Services accounts, including accounts not
maintained at Schwab Advisor Services. Schwab Advisor Services also makes available to Private
Client Services other services intended to help Private Client Services manage and further develop its
business enterprise. These services may include professional compliance, legal and business
consulting, publications and conferences on practice management, information technology, business
succession, regulatory compliance, employee benefits providers, human capital consultants, insurance
and marketing. In addition, Schwab may make available, arrange and/or pay vendors for these types
of services rendered to Private Client Services by independent third parties. Schwab Advisor Services
may discount or waive fees it would otherwise charge for some of these services or pay all or a part of
the fees of a third-party providing these services to Private Client Services. While, as a fiduciary, Private
Client Services endeavors
interests, Private Client Services
recommendation/requirement that clients maintain their assets in accounts at Schwab may be based
in part on the benefit to Private Client Services of the availability of some of the foregoing products
and services and other arrangements and not solely on the nature, cost or quality of custody and
brokerage services provided by Schwab, which may create a potential conflict of interest.
Item 15 Custody
We previously disclosed in the "Fees and Compensation" section (Item 5) of this Brochure that our
firm directly debits advisory fees from client accounts.
As part of this billing process, the client's custodian is advised of the amount of the fee to be deducted
from that client's account. On at least a quarterly basis, the custodian is required to send to the client
a statement showing all transactions within the account during the reporting period.
Because the custodian does not calculate the amount of the fee to be deducted, it is important for
clients to carefully review their custodial statements to verify the accuracy of the calculation, among
other things. Clients should contact us directly if they believe that there may be an error in their
statement.
SEC Rule 206(4)-2 states that an adviser authorized to deduct advisory fees or other expenses directly
from a client’s account has access to, and therefore has custody of, the client funds and securities in
that account. In this regard, PCS does have custody of client assets; However, PCS does not have
constructive custody of client assets or hold client assets away from a registered custodian (Pershing,
LLC, Pershing Advisory Solutions, Fidelity Investments, and Charles Schwab hold all customer assets
on behalf of PCS).
Page 25 of 26
ADV Part 2A – 03/13/2026
Item 16
Investment Discretion
As previously disclosed in Item 4 of this brochure, Private Client Services’ IARs may manage client
accounts on either a discretionary and/or non-discretionary basis. Client consent for any and all trade
recommendations or changes in asset allocation must be obtained prior to the execution of such trades
or allocation changes within all non-discretionary accounts.
Clients who elect to assign discretionary authority to their IAR are not required to approve individual
transactional activity. Discretionary authority will be limited to portfolio management activities and do
not include any authority related to disbursement of funds from a client account without express
instruction from the client for each money movement (Systematic disbursement with approved request
excluded).
Item 17 Voting Client Securities
As a matter of firm policy, we do not vote proxies on behalf of clients. Therefore, although our firm
may provide investment advisory services relative to client investment assets, clients maintain exclusive
responsibility for: (1) directing the manner in which proxies solicited by issuers of securities
beneficially owned by the client shall be voted, and (2) making all elections relative to any mergers,
acquisitions, tender offers, bankruptcy proceedings or other type events pertaining to the client’s
investment assets. Clients are responsible for instructing each custodian of the assets to forward to
the client copies of all proxies and shareholder communications relating to the client’s investment
assets.
We may provide clients with consulting assistance regarding proxy issues if they contact us with
questions at our principal place of business.
Item 18 Financial Information
As an advisory firm, we are also required to disclose any financial condition that is reasonable likely to
impair our ability to meet our contractual obligations. Private Client Services has no additional
financial circumstances to report.
Private Client Services has not been the subject of a bankruptcy petition at any time during the past
ten years.
Page 26 of 26
ADV Part 2A – 03/13/2026
Additional Brochure: FIRM WRAP FEE BROCHURE 03/13/2026 (2026-03-14)
View Document Text
Part 2A Appendix 1 of Form ADV: Wrap Fee Program Brochure
PCS PRIVATE WEALTH MANAGEMENT ACCOUNTS,
PCS ADVISOR MODEL PORTFOLIOS,
INVESTMENT MANAGEMENT MARKETPLACE (IMM)
And
THIRD PARTY ASSET MANAGER ACCOUNTS (TPAM)
Private Client Services
2225 Lexington Rd
Louisville, Kentucky 40206
Telephone: 502-451-0600
Email: compliance@pcsbd.net
Web Address: www.pcsbd.net
March 13, 2026
This brochure provides information about the qualifications and business practices of Private Client Services
(PCS). If you have any questions about the contents of this brochure, please contact us at 502-451-0600 or
compliance@pscbd.net.
The information in this brochure has not been approved or verified by the United States Securities and
Exchange Commission (SEC) or by any state securities authority.
While Private Client Services is registered with the SEC as a Registered Investment Advisor (RIA), the
registration alone does not imply any specific level of skill or training.
Additional information about Private Client Services also is available on the SEC’s website at
www.advisorinfo.sec.gov. You can search this site by a unique identifying number, known as an SEC file
number. The SEC file number for Private Client Services is 801-71475.
Item 2 Material Changes
The SEC requires that an annual update of Form ADV Part 2A identify and discuss material changes
that have occurred since the last annual update of this form, which was dated March 28, 2025.
The standard of materiality under the Investment Advisers Act of 1940 is whether there is a
substantial likelihood that a reasonable investor or client would have considered such material
changes to be important.
No material changes have been made within this update.
Page 2 of 25 ADV Part 2A Wrap Fee Brochure – 03/13/2026
Item 3 Table of Contents
Item
Topic Page
Item 1
Item 2
Item 3
Item 4
Item 5
Item 6
Item 7
Item 8
Item 9
Cover Page
Material Changes
Table of Contents
Services, Fees and Compensation
Account Requirements and Types of Clients
Portfolio Manager Selection and Evaluation
Client Information Provided to Portfolio Managers
Client Contact with Portfolio Managers
Additional Information
1
2
3
4
13
14
18
18
19
Page 3 of 25 ADV Part 2A Wrap Fee Brochure – 03/13/2026
ITEM 4 SERVICES, FEES AND COMPENSATION
Private Client Services (PCS) is an SEC-registered investment adviser with its principal place of business
located in Louisville, Kentucky. PCS began conducting business in 2001. On December 31, 2025, total
assets under management in wrap programs was $1,383,095,742.
PCS utilizes five distinct and separate program platforms for its fee-based asset allocation accounts. The
first is its proprietary Private Wealth Management Program. The second is the use of PCS Advisor Model
Portfolios. The third is the use of the Orion Investment Management Marketplace (IMM), fourth is the
directly held American Funds F2 Share mutual funds, and the fifth is a Third Party Asset Manager (TPAM)
Program, which currently provides client access to five different asset managers with a broad array of asset
allocation based models.
The Private Wealth Management discretionary program had $561,608,364 in assets under management and
$359,099,395 in assets under management in non-discretionary accounts as of December 31, 2025.
The PCS Advisory Model portfolios had $155,056,310 in assets under management as of December 31,
2025.
PCS has offered access to TPAM since 2005. On December 31, 2025, assets under management in the
TPAM Program were $365,409,564. There were five different TPAMs in the program at the end of 2025.
PCS has offered American Funds F2 share Mutual Funds effective March 2019. On December 31, 2025,
assets under management were $96,978,419.
Services – Client Financial Discovery and Risk Profiling
PCS provides a framework for client financial discovery, risk profiling, asset allocation modeling, and
suitability and compliance review.
Based on the needs of the individual client, PCS Investment Advisor Representatives (“IARs”) provide
ongoing advice regarding the investment of client assets. Through a process of discussion and discovery,
PCS IARs evaluate and analyze a given client’s particular financial goals, resources and constraints. Key
determinants include the client’s investment objectives, their investment and income time horizons,
their risk tolerance, and their anticipated liquidity needs. Our IARs then develop and recommend one
or more suitable personal investment strategies to create and manage an investment portfolio that will
assist the client in reaching their financial goals. As appropriate, we also discuss and consider a client's
prior investment history and experience with various investable asset classes, as well as family
composition and background.
Upon completion of the discovery and risk profiling process, the IAR will make a recommendation to
manage the client portfolio on one of five different investment platforms that PCS offers to our clients.
PCS offers a discretionary and non-discretionary Private Wealth Management platform, PCS Advisor
Model Portfolios platform, directly held American Funds F2 share portfolios, Investment Model
Marketplace, and a Third-Party Asset Manager (TPAM) platform. Descriptions of all options are
detailed below. Given an individual client’s circumstances, there may be instances where a combination
of platforms might be utilized.
The IAR will also present an appropriate benchmark, either a widely recognized market index or blend
of market indices, which is representative of the asset classes to be used in the construction of the client
Page 4 of 25 ADV Part 2A Wrap Fee Brochure – 03/13/2026
portfolio.
PCS IARs may manage accounts on either a discretionary or non-discretionary basis. Client consent for
all trade recommendations or changes in asset allocation must be obtained prior to the execution of such
trades or allocation changes within all non-discretionary accounts. Clients who elect to assign
discretionary authority to their IAR are not required to approve individual transactional activity.
Discretionary authority will be limited to portfolio management activities and does not include any
authority related to disbursement of funds from a client account without express instruction from the
client for each money movement (Systematic disbursement with approved request excluded).
PCS Advisor Portfolios are managed on a discretionary basis and the timing of changes to a portfolio
makeup are made by the PCS Investment Committee.
Clients may impose reasonable restrictions on investing in certain asset classes, certain types of
securities, specific industries or economic sectors, or securities issued by specific companies or entities.
Upon client request only, PCS assists in the development and utilization of a formalized Investment
Policy Statement (IPS), which summarizes the general investment goals and objectives of a client and
describes the strategies that the Advisor should employ to meet these objectives. Specific information
on matters such as asset allocation, risk tolerance, and liquidity requirements would also be included in
an IPS.
The supervision, monitoring and review processes for client accounts are described below in Item 13.
Our investment recommendations are not limited to any specific product or service offered by a broker-
dealer or insurance company and will include advice regarding the following securities:
• Exchange-listed securities
• General equity securities (Stock)
• Corporate debt securities (other than commercial paper)
• Certificates of deposit
• Municipal securities
• Variable life insurance
• Variable annuities
• Mutual fund shares
• Alternative Investments
• Structured Notes
• United States governmental securities
• Options contracts on securities
Because some types of investments involve certain additional degrees of risk, they will only be
implemented when a recommendation is consistent with the client's stated investment objectives,
tolerance for risk, liquidity, and suitability.
Page 5 of 25 ADV Part 2A Wrap Fee Brochure – 03/13/2026
PCS WEALTH MANAGEMENT
The PCS Private Wealth Management (PWM) platform is a proprietary wrap fee program offered on a
discretionary or non-discretionary basis that allows clients to permission their IAR to make investment
decisions on their behalf or work directly with the IAR in order to design investment strategies that
align with the client risk tolerance and investment goals and objectives. Discretion is limited to the
investment selection within the account and does not include discretion related to money movement
into or from the client account.
Because each account is customized for each client, individual security selection recommendations will
result in different individual investments within each account. This may or may not result in different
investment performance between accounts with similar asset allocations.
The PCS Private Wealth Management platform also has the flexibility to be managed on a non-
discretionary basis. Within the allocation to each asset class, the IAR will work with the client to make
individual security, mutual fund, exchange traded fund, or other investment vehicle recommendations
to complete the construction of a given account. Non-discretionary accounts require client consent for
the implementation of a given allocation and subsequent trading and rebalancing, which does not occur
without client acknowledgment and acceptance of any recommendations. Clients are under no
obligation to act on any recommendations.
PCS ADVISOR MODEL PORTFOLIOS
The PCS Advisor Model Portfolio platform is a wrap fee program consisting of multiple qualified and
non-qualified models. The portfolios are strategic, providing solutions across five distinct risk bands
with fixed target allocations that are optimized across the entire risk and return spectrum. The asset
allocation for each of the portfolios provides a fixed target from which portfolio drift and rebalancing
is calculated.
Within each portfolio, the PCS Investment Committee will implement portfolio changes disseminated
by the firm’s Outsourced Chief Investment Officer (Fiducient Advisors) to complete the construction
and ongoing management of a given portfolio. The PCS Investment Committee will evaluate
recommended changes to portfolios provided by Fiducient but may or may not accept all changes.
The PCS Investment Committee is comprised of members representing Research, Marketing,
Compliance, Operations, and Executive Management.
INVESTMENT MODEL MARKETPLACE
PCS has access to leading strategists’ models for fixed income, equities, and alternatives through our
strategic partnership with Orion Advisor Tech. These investment models are part of the discretionary
wrap fee program offered at PCS. Models are built by third party money managers with allocations,
buy and sell signals and marketing collateral provided through automation on the Orion platform. PCS
must agree to strategist terms and subscribe to the desired models. Strategists and/or models may be
added with Investment Committee approval and are traded by the PCS home office team through
automated strategist allocation updates.
Page 6 of 25 ADV Part 2A Wrap Fee Brochure – 03/13/2026
Models may differ in suitability requirements and clients must meet applicable suitability standards prior
to investing in these models.
AMERICAN FUNDS DISTRIBUTORS, INC. F2 SHARE DIRECTLY HELD FUNDS
Private Client Services can actively manage advisory accounts directly held through American Funds
Distributors, Inc. (American Funds) in share classes that do not have an up-front or contingent deferred
sales charge. Class F-2 shares are designed for investors who choose to compensate their financial
professional based on the total assets in their portfolio, rather than commissions or sales charges. This
arrangement is often called an “asset-based” or “fee-based” program. Class F-2 shares do not carry a
12b-1 “trailing commission”. Fund expenses will vary with each investment selection depending on
multiple factors as outlined in the fund prospectus. Please note that Class F-2 shares are not available
for purchase in certain employer-sponsored retirement plans unless they are part of a qualifying fee-
based program.
American Funds F-2 funds are managed by advisors on a non-discretionary basis according to the
client’s individual needs, goals and objectives. The advisory fee charged for these accounts may range
between 0.25% and 1.0% flat rate annually. These fees are calculated and debited by American Funds
quarterly in arrears based on an average daily balance of the account(s). The accounts are subject to a
$10 setup fee and $10 annual fee, but not subject to any additional trading related fees through the
American Funds platform. The client must acknowledge and agree to allow American Funds to
liquidate shares of the funds held to cover any applicable advisory or account service fees.
THIRD PARTY ASSET MANAGERS (TPAM)
PCS has engaged in agreements with several unaffiliated asset managers, known as TPAMs (Third Party
Asset Manager). TPAMs offer clients of PCS additional services, investment flexibility, and access to
institutional and alternative asset managers. Such access has historically been available only to large
institutions, high net worth individuals and accredited investors.
PCS has established a due diligence process to investigate various aspects of each TPAM, including
evaluation and analysis of historical investment performance, portfolio manager biographies and
backgrounds, trading and operations policies, compliance, code of ethics and overall business enterprise
risk, and may also be reviewed by the firm’s OCIO, Fiducient Advisors.
The client financial discovery and risk profiling process is customized by the TPAM to suit the array of
available investment alternatives that a given TPAM may offer. Upon completion of the discovery and
TPAM risk profiling processes, PCS IARs will make a recommendation to the client as to which TPAM
offers a suitable platform and selection of potential portfolios to meet client objectives. Factors
considered in making this determination include account size, risk tolerance, the investment philosophy
of the selected TPAM, the suitability of the products offered by the TPAM, and the opinion of the
client. Clients should refer to the selected TPAM’s Firm Brochure or other disclosure documents for a
full description of the services offered by each firm.
PCS provides supervisory support and periodic compliance testing to ascertain that client accounts
remain appropriate for the TPAM asset allocation model. PCS IARs also conduct periodic account
reviews designed to capture any changes in client circumstances and IARs will then work with the client
Page 7 of 25 ADV Part 2A Wrap Fee Brochure – 03/13/2026
to adjust investment strategies as necessary to reflect identified changes.
ADDITIONAL SERVICES
We provide an additional service through Pontera for accounts not directly held in our custody, but
where we do have discretion, and may leverage an Order Management System to implement tax-
efficient asset location and opportunistic rebalancing strategies on behalf of the client. These are
primarily 401(k) accounts, HSAs, and other assets we do not custody. Fees will be assessed and billed
quarterly in arrears. When you participate in this program the fees are calculated based on assets held
within directly managed held-away accounts, which are determined by the account value at the end of
the quarter.
The advisory fee is a blended fee and is calculated by assessing the percentage rates using the
predefined levels of assets as shown in the chart listed below and applying the fee to the daily average
of the account value or the account value as of the last day of the previous quarter (per the paragraph
above), resulting in a combined weighted fee. For example, an account valued at $2,000,000 would pay
an effective fee of 1% with the annual fee being $20,000 (a quarterly fee of $5,000).
Investment management fees are generally directly debited on a pro rata basis from client accounts.
The exception for this is directly managed held-away accounts, such as 401(k)’s. As it is impossible to
directly debit the fees from these accounts, those fees will be assigned to the client’s taxable accounts
on a pro-rata basis. If the client does not have a taxable account, those fees may be billed directly to
the client. Accounts initiated or terminated during a calendar quarter will be charged a pro-rated fee
based on the amount of time remaining in the billing period. An account may be terminated with
written notice at least 15 calendar days in advance. Since fees are paid in arrears, no rebate will be
needed upon termination of the account.
Monitoring of Investment Performance:
Investment performance is reported to the client at least quarterly, and a suitability review of
investment objectives, risk tolerances and the selected benchmark occurs, (unless specifically denied
by the client) at least once annually. IAR’s may make recommended changes to a client’s investment
allocation/portfolio as changes in situation and/or client objective or risk tolerance are identified.
Employee Communications:
For pension, profit sharing and 401(k) plan clients with individual plan participants exercising control
over assets in their own account (''self-directed plans''), we may also provide educational support and
investment workshops designed for the plan participants. The nature of the topics to be covered will
be determined by us and the client under the guidelines established in ERISA Section 404(c). The
educational support and investment workshops will NOT provide plan participants with individualized,
tailored investment advice or individualized, tailored asset allocation recommendations.
Private Wealth Management (PWM), PCS Advisor Model, Investment Model Marketplace
Portfolio and Other Services Fees:
The annualized fee for PWM and PCS Advisor Model Portfolios is charged as a percentage of assets
under management, according to the following blended fee schedule:
Page 8 of 25 ADV Part 2A Wrap Fee Brochure – 03/13/2026
Maximum Annual Fee
Total Account Market Value
$25,000 - $249,999
$250,000 - $499,999
$500,000 - $999,999
Over $1,000,000
2.00%
1.75%
1.50%
1.25%
Non-discretionary accounts custodied through Pershing, LLC, fees are billed quarterly, in advance, at
the beginning of each calendar quarter based upon the total market value of the client's account at the
end of the previous quarter. Fees will be calculated by Pershing LLC and debited from the account in
accordance with the client authorization in the Client Services Agreement.
PWM and PCS Advisor Model Portfolio accounts are billed through Orion and held through Pershing
LLC, Charles Schwab, Fidelity Investments, and/or Pershing Advisor Solutions, have fees billed
monthly, in arrears, based upon the average daily balance of the month. Some PWM accounts where
assets are held away may be billed quarterly.
Fees are debited from the account in accordance with the client authorization in the Investment
Management Agreement. PCS may charge an account minimum fee for advisory accounts, which may,
in certain instances, result in the aggregate client fee exceeding 2%. Should the advisory agreement be
terminated by either the client or by PCS, a pro rata fee is charged to the client based on the number
of days left in the billing period.
A minimum of $25,000 of assets under management per account is required for this service. This
minimum account size may be negotiable under certain circumstances. The firm reserves the right to
waive the account minimum.
Limited Negotiability of Advisory Fees: Although Private Client Services has established the
maximum fee schedule(s), we retain the discretion to negotiate alternative fees on a client-by-client
basis. Client facts, circumstances and needs are considered in determining the fee schedule. These
include the complexity of the client, assets to be placed under management, anticipated future additional
assets, related accounts, portfolio style, account composition, and reporting needs among other factors.
The specific annual fee schedule is identified in the Investment Management Agreement (IMA) between
the Advisor and each client.
Discounts may be offered to family members and friends of associated persons of our firm as stated in
the contract between the advisor and each client.
American Funds F2 Shares Directly Held Program Fees:
The advisory fee charged for the management of the American Funds F2 share directly held Program
may be between 0.25% and 1.0% of assets under management (AUM) annual advisory fee.
Investment Model Marketplace Fees:
The Investment Model Marketplace provides clients access to multiple portfolios managed by third party
managers. Each portfolio has fees and account minimums set by the portfolio manager. The specific
advisory fee is disclosed to the client and reviewed by the IAR prior to allocating any assets into the
portfolio. Fees range from 0.15% to 1.00% depending on the selected portfolio. The IAR Advisory fee
Page 9 of 25 ADV Part 2A Wrap Fee Brochure – 03/13/2026
will be added to the portfolio fees according to the above referenced schedule.
Third Party Asset Manager (TPAM) Fees:
Clients participating in TPAM managed account programs may be charged various program fees in
addition to the advisory fee charged by our firm. In a wrap fee arrangement, clients pay a single fee for
advisory, brokerage and custodial services. Client’s portfolio transactions may be executed without
commission charge in a wrap fee arrangement. In evaluating such an arrangement, the client should
also consider that, depending upon the level of the wrap fee charged by the custodian, the amount of
portfolio activity in the client’s account, and other factors, the wrap fee may or may not exceed the
aggregate cost of such services if they were to be provided separately. We will review with clients any
separate program fees that may be charged to clients.
We do not enter into an advisory agreement with any client, nor do we charge a fee to any client for
referrals to third party asset manager. Our fees for such referrals are paid by the referred TPAM who
shares with our firm a percentage of the fees received from the client. Client advisory fees are not
increased in any way as a result of our referral of any clients to a TPAM. Clients should refer to the
TPAM’s disclosure document for information regarding its fees, billing practices, minimum required
investments, investment risk, agreement termination policies, and other disclosures related to potential
conflicts.
FINANCIAL PLANNING FEES
Private Client Services' Financial Planning fee is determined based on the nature of the services being
provided and the complexity of each client’s circumstances. All fees are agreed upon prior to entering
into an engagement agreement with any client.
Our Financial Planning fees may be calculated and charged on an hourly basis, ranging from $100 to
$500 per hour. Although the length of time it will take to provide a Financial Plan will depend on each
client's personal situation, we will provide an estimate for the total hours at the start of the advisory
relationship.
Our Financial Planning fees may be calculated and charged on a fixed fee basis, typically ranging from
$250 to $25,000, depending on the complexity and specific arrangement reached with the client.
The minimum retainer upon completion of our initial fact-finding session with the client is 50% of the
agreed upon planning fee. The balance is due upon completion and delivery of the plan, or a client may
be on a quarterly billing cycle if agreed upon at the beginning of the engagement.
The client may be billed quarterly in arrears based on actual hours accrued or as 1/4 of a yearly flat rate
as per the engagement agreement.
PCS has a conflict of interest regarding financial planning and consulting services. Implementation of
the recommendations made through financial planning or consulting services through PCS, acting
either in its capacity as an RIA or Broker/Dealer, will result in additional costs to the client. Financial
planning clients are under no obligation to utilize PCS to implement recommendations made during
the financial planning process.
CONSULTING (PROJECT) SERVICES FEES
Private Client Services' Consulting Services fee is determined based on the nature of the services being
provided and the complexity of each client’s circumstances. All fees are agreed upon prior to entering
Page 10 of 25 ADV Part 2A Wrap Fee Brochure – 03/13/2026
a contract with any client.
Our Consulting Services fees may be calculated and charged on an hourly basis, ranging from $100 to
$500 per hour. An estimate for the total hours is determined at the start of the advisory relationship.
Our Consulting Services may be calculated and charged on a fixed fee basis, typically ranging from $250
to $5,000 subject to the specific arrangement reached with the client.
Some Consulting Services may be offered to clients on a subscription basis utilizing either an online or
system-based platform where the fee for service is collected on a recurring basis. The fees for these
services will differ depending on the subscription selected by the client.
GENERAL INFORMATION
Termination of the Advisory Relationship:
An Investment Management Agreement may be canceled at any time, by either party, for any reason
upon receipt of 30 days written notice. As disclosed above, certain fees are paid in advance of services
provided. Upon termination of any account, any prepaid, unearned fees will be refunded. Where
accounts are billed in arrears, a pro rata charge will occur according to the number of days remaining
in the billing period.
Mutual fund and ETF Fees:
All fees paid to Private Client Services for investment advisory services are separate and distinct from
the fees and expenses charged by mutual funds and/or ETFs to their shareholders. Product provider
fees and expenses are described in each fund's prospectus. These fees may include a management fee,
fund administrative expenses, and a possible distribution fee. If the fund also imposes sales charges, a
client may pay an initial sales charge.
There are various share classes of mutual funds available for purchase by a client. Each share class
has varying fee schedules which may include either an up-front fee, contingent deferred sales charge
(CDSC), and/or 12b-1 trail commission. PCS Advisors strive to recommend the lowest cost share
class available when making recommendations for portfolio design. There may be situations where
the lowest cost option is not available. PCS does not allow the purchase of a C-Share mutual fund
inside an advisory account. C-Share funds have a contingent deferred sales charge as well as higher
internal expenses than other share class funds. Additionally, Private Client Services does not collect
or retain 12b-1 fees.
A client could invest in a mutual fund directly, without our services. In that case, the client would not
receive the services provided by our firm, which are designed, among other things, to assist the client
in determining which mutual fund or funds are most appropriate to each client's financial condition
and objectives. Accordingly, the client should review both the fees charged by the funds and our fees
to fully understand the total amount of fees to be paid by the client and to thereby evaluate the advisory
services being provided.
Additional Fees and Expenses:
In addition to the advisory fees paid to Private Client Services, clients may also incur certain charges
imposed by other third parties, such as broker-dealers, custodians, trust companies, banks and other
financial institutions (collectively “Financial Institutions”). These additional charges may include
Page 11 of 25 ADV Part 2A Wrap Fee Brochure – 03/13/2026
securities brokerage commissions, transaction fees, custodial fees, fees charged by the Independent
Managers (charged to all clients other than certain legacy clients whose agreements will reflect the
inclusion of these fees), margin costs, charges imposed directly by a mutual fund or ETF in a client’s
account, as disclosed in the fund’s prospectus (e.g., fund management fees and other fund expenses),
deferred sales charges, odd-lot differentials, transfer taxes, wire transfer and electronic fund fees, and
other fees and taxes on brokerage accounts and securities transactions. The Firm’s brokerage practices
are described at length in Item 12, below.
Disclosure of Conflict of Price Differential:
PCS places customer accounts with several custodians, currently Pershing LLC, Pershing Advisor
Solutions, Charles Schwab, and Fidelity Investments. Each custodian assesses different charges for its
services; therefore, this presents a conflict of interest as PCS earns a different level of compensation at
one custodian versus another based on various factors such as individual account size or overall firm
assets under management.
Moreover, the advisor receives access to software and related support as part of its relationship with
each custodian. The software and related systems support may benefit the advisor, but not its clients
directly. In fulfilling its duties to its clients, the advisor endeavors at all times to put the interests of its
clients first. Clients should be aware, however, that the receipt of economic benefits from a custodian
creates a potential conflict of interest since these benefits may influence the advisor's recommendation
of the custodian over one that does not furnish similar software, systems support, or services.’
Direct Fee Debit
Clients generally provide Private Client Services and/or certain independent managers with the
authority to directly debit their accounts for payment of the investment advisory fees. The financial
institutions that act as the qualified custodian for client accounts, from which Private Client Services
retains the authority to directly deduct fees, have agreed to send statements to clients not less than
quarterly detailing all account transactions, including any amounts paid to Private Client Services.
Alternatively, clients may elect to have Private Client Services send a separate invoice for direct payment.
Commissions and Sales Charges for Recommendations of Securities
Clients can engage certain persons associated with Private Client Services (PCS) (but not the Firm
directly) to render securities brokerage services under a separate commission-based arrangement.
Clients are under no obligation to engage such persons and may choose brokers or agents not affiliated
with PCS.
Under this arrangement, the Firm’s Supervised Persons, in their individual capacities as registered
representatives of PCS, may provide securities brokerage services and implement securities transactions
under a separate commission-based arrangement. Supervised Persons may be entitled to a portion of
the brokerage commissions paid to PCS, as well as a share of any ongoing distribution or service (trail)
fees from the sale of mutual funds. PCS may also recommend no-load or load-waived funds, where no
sales charges are assessed. Prior to effecting any transactions, clients are required to enter into a separate
account agreement with PCS.
A conflict of interest exists to the extent that PCS recommends the purchase or sale of securities where
its Supervised Persons receive commissions or other additional compensation as a result of the Firm’s
recommendation. For certain accounts covered by the Employee Retirement Income Security Act of
1974 (“ERISA”) and such others that PCS, in its sole discretion, deems appropriate, PCS may provide
Page 12 of 25 ADV Part 2A Wrap Fee Brochure – 03/13/2026
its investment advisory services on a fee-offset basis. In this scenario, PCS may offset its fees by an
amount equal to the aggregate commissions and 12b-1 fees earned by the Firm’s Supervised Persons in
their individual capacities as Registered Representatives of PCS.
Grandfathering of Minimum Account Requirements:
Pre-existing advisory clients are subject to Private Client Services’ minimum account requirements and
advisory fees in effect at the time the client entered into the advisory relationship. Therefore, our firm's
minimum account requirements will differ among clients.
COMPENSATION
We reserve the right to enter into marketing arrangements with independent investment adviser and/or
broker-dealer firms pursuant to which representatives of their firms ("Solicitors") offer our services,
including participation in this program, to the public. Through these arrangements, we pay a cash referral
fee to the Solicitor and/or their firm based upon a percentage of our advisory fee. The payment of referrals
fees will not increase the amount of the fees paid by program participants. However, clients should be aware
that the receipt of this compensation may create an incentive for the individual to recommend participation
in this program over others for which no such compensation may be received.
As required by applicable law, the details of the solicitation arrangement, including the compensation
payable to the solicitor, will be described to the client in a separate document provided to the client at the
time of the referral.
ITEM 5 ACCOUNT REQUIREMENTS AND TYPES OF CLIENTS
MINIMUM ACCOUNT REQUIREMENTS
Participation in Private Wealth Management, PCS Advisor Portfolios, Investment Management Marketplace
and TPAM Programs is subject to certain minimum account requirements.
The Private Wealth Management program minimum is $25,000.
The PCS Advisor Model Portfolios account minimum is $25,000.
Investment Management Marketplace account minimums vary by portfolio.
Account minimums vary for TPAMs, with at least one of our TPAMs offering account minimums of
$25,000.
The American Funds F2 Share Mutual Fund program has a $250 minimum account size.
PCS reserves the right to waive the minimum account size where deemed appropriate.
The PCS Advisory Program requires clients to direct Private Client Services as to the custodian to be used
in managing their account. As a condition for program participation, clients are required to direct us to
custody their assets with and to place trades through Pershing, LLC, Pershing Advisory Solutions, Charles
Schwab, or Fidelity Investments. These firms are affiliated FINRA-member broker dealers and the clearing
firms and custodians that we use for advisory accounts. Private Client Services has negotiated an
arrangement with all four custodians to provide custodial and brokerage services as part of the PCS Advisory
Program. As such, we reserve the right to decline acceptance of any client account for which the client
directs the use of a broker dealer or custodian other than Private Client Services, Pershing, LLC, Pershing
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Advisory Solutions or Charles Schwab or Fidelity Investments respectively. Please refer to the "Other
Financial Industry Activities and Affiliations" section of Item 9 for additional information.
TYPES OF CLIENTS
Private Client Services provides advisory services to the following types of clients:
Individuals (other than high net worth individuals)
•
• Families
• High net worth individuals
• Trust and Estates
• Charitable organizations
• Pension plan sponsors
• Corporations or other businesses not listed above.
ITEM 6 PORTFOLIO MANAGER SELECTIONS AND EVALUATION
PORTFOLIO MANAGER SELECTION
All Private Wealth Management accounts are managed by registered, independent Investment Advisor
Representatives of our firm. These individuals must possess, minimally, a college degree and/or appropriate
business experience and all required registrations/certifications.
The PCS Advisor Model Portfolios are managed internally by the PCS Investment Committee, which
consists of members of the Marketing/Research, Compliance, and Operations Departments, and Executive
Management with guidance from our selected Outsourced Chief Investment Officer, Fiducient Advisors.
Investment Management Marketplace accounts are managed by third party portfolio managers who are
available through the Marketplace system and vary based on the portfolio selected by the client.
The American Funds F2 share mutual funds are managed by American Funds Distributors designated
portfolio fund managers.
With regard to clients who select a TPAM account, PCS has established a due diligence process to investigate
various aspects of each TPAM, including evaluation and analysis of historical investment performance,
portfolio manager biographies and backgrounds, trading and operations policies, compliance, code of ethics
and overall business enterprise risk.
PORTFOLIO PERFORMANCE REPORTING
PCS obtains performance information of all participating accounts from the Orion System, which is relied
upon by PCS, and is based on standards drawn from industry sources, which may include the CFA Institute's
Global Investment Performance Standards, or "GIPS", formerly known as the AIMR Performance
Presentation Standards. Performance is currently calculated by taking into account some of the following
items: a time-weighted rate of return; cash flows into and out of the accounts; monthly valuations; and
income accrued on fixed income securities.
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PCS has contracted with Orion Advisor Technology (“Orion”) to provide portfolio accounting, billing,
some trading, and performance reporting services for the Asset Allocation Account Program. Performance
information generated through Orion is calculated using Time Weighted Rate of Return (“TWRR”), a GIPS-
compliant methodology. PCS is not itself a GIPS-compliant firm but strives to contract with vendors who
use GIPS methodology whenever possible.
PCS has contracted with Pershing, LLC, Pershing Advisory Solutions, Charles Schwab, and Fidelity
Investments to provide brokerage, custodial and other services for the PCS Advisor Model Portfolios
Program. Performance reporting for the PCS Advisor Model Portfolios will be administered by Orion.
Orion, the portfolio administrators, run and review monthly reports to detect any position drift. We monitor
performance on a monthly basis (at a minimum) for managers, investment research providers, and for our
own analysis.
Investment performance is reported to the client at least quarterly, and a suitability review of investment
objectives, risk tolerances and the selected benchmark is made available to each client at least once annually.
We supervise the client's portfolio and will make recommendations to the client as market factors and the
client's needs dictate.
AFFILIATED PORTFOLIO MANAGERS
As previously disclosed, all client assets in the PCS Private Wealth Management program are managed, on
either a discretionary or non-discretionary basis, by registered, independent Investment Advisor
Representatives of our firm.
The PCS Advisor Model Portfolios are managed by the PCS Investment Committee with input from our
OCIO.
PERFORMANCE-BASED FEES
Private Client Services does not charge performance-based fees.
TPAMs utilized by PCS do not charge performance-based fees.
METHODS OF ANALYSIS
All PCS Investment Advisor Representatives operate independently of each other in the utilization
of available sources of investment research, economic forecasts, and investment decision making
tools. The individual advisor will exercise their own discretion regarding the research and analysis
tools necessary to support investment decision making, security selection and portfolio construction.
Portfolio construction will consist of investment in individual securities, mutual funds, exchange
traded funds, unit investment trusts, options or other investment vehicles. PCS supervises and
monitors both the suitability of asset allocation and individual security selections on a periodic basis.
PCS Advisor Model Portfolios also use the following methods when evaluating portfolio selection
and allocation within the various model portfolios.
We use the following methods of analysis in formulating our investment advice and/or managing client
assets:
Fundamental Analysis. We attempt to measure the intrinsic value of a security by looking at economic
and financial factors, including the overall economy, industry conditions, and the financial condition and
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management of the company itself, to determine if the security is underpriced (indicating it may be a good
time to buy) or overpriced (indicating it may be time to sell).
Fundamental analysis does not attempt to anticipate market movements. This presents a potential risk, as
the price of a security can move up or down along with the overall market regardless of the economic and
financial factors considered in evaluating the stock.
Technical Analysis. Technical analysis is the evaluation of the price and volume trading history and other
associated characteristics to help identify price levels where a security might be purchased or sold. Measures
of relative strength, trading volume, price support and resistance, price momentum and volatility are some
of the attributes of a security which are taken into account when making purchase or sale decisions.
Mutual Fund and/or ETF Analysis. We look at the experience and track record of the manager of the
mutual fund or ETF in an attempt to determine if that manager has demonstrated an ability to achieve
investment objectives over the course of a market cycle and in different economic environments. We also
look at the underlying assets in a mutual fund or ETF in an attempt to determine if there is significant
overlap or duplication in the underlying investments held in other funds in the client’s portfolio. We also
monitor the funds or ETFs in an attempt to determine that they are continuing to follow their stated
investment strategy.
A risk of mutual fund and/or ETF analysis is that, as in all securities investments, past performance does
not guarantee future results. A manager who has been successful may not be able to replicate that success
in the future. In addition, as we do not control the underlying investments in a fund or ETF, managers of
different funds held by the client may purchase the same security, increasing the risk to the client if that
security were to fall in value. There is also a risk that a manager may deviate from the stated investment
mandate or strategy of the fund or ETF, which could make the holding(s) less suitable for the client’s
portfolio.
Third-Party Asset Manager Analysis. We examine the experience, expertise, investment philosophies,
and past performance of independent TPAMs in an attempt to determine if that manager has demonstrated
an ability to achieve investment objectives over the course of a market cycle and in different economic
environments. As part of our due-diligence process, we survey the manager’s compliance and business
enterprise risks.
A risk of investing with a third-party manager who has been successful in the past is that he/she may not
be able to replicate that success in the future. In addition, as we do not control the underlying investments
in a third-party manager’s portfolio, there is also a risk that a manager may deviate from the stated
investment mandate or strategy of the portfolio, making it a less suitable investment for our clients.
Moreover, as we do not control the manager’s daily business and compliance operations, we have no control
over the lack of internal controls necessary to prevent business, regulatory or reputational deficiencies at
other firms.
Risks for all forms of analysis. Our securities analysis methods rely on the assumption that the companies
whose securities that we purchase and sell, the rating agencies that review these securities, and other publicly
available sources of information about these securities, are providing accurate, timely and unbiased data and
analysis. While we are alert to indications that data may be incorrect, there is always a risk that our analysis
may be compromised by inaccurate or misleading information.
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Investment and Trading Techniques Employed
We may use one or more of the following strategies in managing client accounts, provided that such
strategies are appropriate to the needs of the client and consistent with the client's investment objectives,
risk tolerance, and time horizons, among other considerations:
Long-term purchases. We purchase securities with the idea of holding them in the client's account for a
year or longer. Typically, we employ this strategy when:
1. We believe the securities to be currently undervalued, and/or.
2. We want exposure to a particular asset class over time, regardless of the current projection for this
class.
3. We take into consideration the potential tax implications of any trade activity.
A risk in a long-term purchase strategy is that by holding the security for this length of time, we may not
take advantage of short-term gains that could be profitable to a client. Moreover, if our predictions are
incorrect, a security may decline sharply in value before we make the decision to sell.
Short-term purchases. When utilizing this strategy, we purchase securities with the idea of selling them
within a relatively short time (typically a year or less which may result in higher tax implications). We do this
in an attempt to take advantage of conditions that we believe will soon result in a price swing in the securities
we purchase.
Trading. We purchase securities with the idea of selling them very quickly (typically within 30 days or less).
We do this in an attempt to take advantage of our predictions of brief price swings.
Margin transactions. We will purchase securities for your portfolio with money borrowed from your
brokerage account. This allows you to purchase more securities than you would be able to with your available
cash and allows us to purchase securities without selling other holdings.
Option writing. We may use options as an investment strategy. An option is a contract that gives the buyer
the right, but not the obligation, to buy or sell an asset (such as a share of stock) at a specific price on or
before a certain date. An option, just like a stock or bond, is a security. An option is also a derivative, because
it derives its value from an underlying asset.
The two types of options are calls and puts:
1. A call gives us the right to buy an asset at a certain price within a specific period of time. We will
buy a call if we have determined that the stock will increase substantially before the option expires.
2. A put gives us the holder the right to sell an asset at a certain price within a specific period of time.
We will buy a put if we have determined that the price of the stock will fall before the option expires.
We will use options to speculate on the possibility of a sharp price swing. We will also use options to "hedge"
a purchase of the underlying security; in other words, we will use an option purchase to limit the potential
upside and downside of a security we have purchased in a client portfolio.
We use "covered calls", in which we sell an option on security currently held in a portfolio. In this strategy,
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the client receives a fee for making the option available, and the person purchasing the option has the right
to buy the security from the owner/client at an agreed-upon price.
We use a "spreading strategy", in which we purchase two or more option contracts (for example, a call
option that is purchased and a call option that is sold, with both transactions occurring simultaneously) for
the same underlying security. This effectively puts the owner/client on both sides of the market, but with
the ability to vary price, time and other factors.
Risk of Loss. Securities investments are not guaranteed, and you may lose money on your investments.
Key to a successful relationship with your investment advisor is an accurate and realistic evaluation of your
tolerance for risk taking and the ability to absorb adverse investment performance. We ask that you work with
us to help us best understand your tolerance for risk.
Voting Client Securities
As a matter of firm policy, we do not vote proxies on behalf of clients. Therefore, although our firm may
provide investment advisory services relative to client investment assets, clients maintain exclusive
responsibility for: (1) directing the manner in which proxies solicited by issuers of securities beneficially
owned by the client shall be voted, and (2) making all elections relative to any mergers, acquisitions, tender
offers, bankruptcy proceedings or other type events pertaining to the client’s investment assets. Clients are
responsible for instructing each custodian of the assets to forward to the client copies of all proxies and
shareholder communications relating to the client’s investment assets.
We may provide clients with consulting assistance regarding proxy issues if they contact us with questions
at our principal place of business.
ITEM 7 CLIENT INFORMATION PROVIDED TO PORTFOLIO MANAGERS
The Investment Advisor Representative is responsible for introducing a client to the program and will
complete an account application and an in-depth risk profile questionnaire for each newly opened managed
account. Through a process of discussion and discovery, PCS IARs evaluate and analyze a given client’s
particular financial goals, resources and constraints. Key determinants include the client’s investment
objectives, their investment and income time horizons, their risk tolerance, and their anticipated liquidity
needs. Our IARs then develop and recommend one or more suitable personal investment strategies to create
and manage an investment portfolio that will enable the client to reach their financial goals.
The relevant information is submitted to a designated RIA Program Manager and/or Designated
Supervisory Person. A determination is made as to whether participation in this program is appropriate for
the client. On an ongoing basis, the participating client's Investment Advisor Representative is responsible
for obtaining and communicating to us any changes in the client's financial circumstances and/or objectives,
including modifications to any client-imposed restrictions, if applicable.
PCS requires that the client's IAR review the client discretionary account(s)questionnaire annually and
confirm with the client that there are no changes in the client's investment objectives, to ensure the selected
investment strategy remains appropriate for the client's circumstances and consistent with the client’s
investment objectives. For non-discretionary accounts an annual review is offered to each client and
conducted if not refused by the client.
ITEM 8 CLIENT CONTACT WITH PORTFOLIO MANAGERS
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The client's Investment Advisor Representative is available to discuss the management and performance of
the client’s account and consider changes in the client’s situation which may have an impact on the client’s
investment objectives, risk tolerance and time horizon.
ITEM 9 ADDITIONAL INFORMATION
Disciplinary Information
When required to disclose any legal or disciplinary events that are material to a client's or prospective client's
evaluation of our advisory business or the integrity of our management, we will do so.
Our firm and our management personnel have no reportable disciplinary events to disclose that are pertinent
to the management and supervision of the Asset Allocation Account.
Other Financial Industry Activities and Affiliations
FIRM Registrations. In addition to Private Client Services being a Registered Investment Adviser, our
firm is registered as a FINRA member broker-dealer. A list of affiliated broker-dealers is specifically
disclosed in Section 7.A. on Schedule D of Form ADV, Part 1, which can be accessed by following the
directions provided on the Cover Page of this Firm Brochure.
MANAGEMENT PERSONNEL Registrations: Management personnel of Private Client Services are
separately licensed as registered representatives of Private Client Services, a FINRA affiliated broker-dealer.
These individuals, in their separate capacity, can place securities transactions for which they will receive
separate, yet customary compensation.
While Private Client Services and these individuals endeavor at all times to put the interest of the clients
first as part of our fiduciary duty, clients should be aware that the receipt of additional compensation itself
creates a conflict of interest and may affect the judgment of these individuals when making
recommendations.
As required, any affiliated investment advisers are specifically disclosed in Section 7.A. on Schedule D of
Form ADV, Part 1. (Part 1 of our Form ADV can be accessed by following the directions provided on the
Cover Page of this Firm Brochure.)
Clients should be aware that the receipt of additional compensation by Private Client Services and its
management persons or employees creates a conflict of interest that may impair the objectivity of our firm
and these individuals when making advisory recommendations. Private Client Services endeavors at all times
to put the interest of its clients first as part of our fiduciary duty as a Registered Investment Adviser; we
take the following steps to address this conflict:
1. We disclose to clients the existence of all material conflicts of interest, including the potential for
our firm and our advisors to earn compensation from advisory clients in addition to our firm's
advisory fees.
2. We disclose to clients that they are not obligated to purchase recommended investment products
from our advisors or affiliated companies.
3. We collect, maintain and document accurate, complete and relevant client background information,
including the client’s financial goals, objectives and risk tolerance.
4. We require that our advisors seek prior approval of any outside business activity so that we may
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ensure that any conflicts of interests in such activities are properly addressed.
5. We periodically monitor these outside business activities to verify that any conflicts of interest
continue to be properly addressed by our firm.
6. We educate our advisors regarding the responsibilities of a fiduciary, including the need to have a
reasonable and independent basis for the investment advice provided to clients.
As previously disclosed, clients are required to direct us to custody their assets with and to place trades
through Pershing LLC as a condition for participation in the PCS Asset Allocation Account program.
Pershing LLC is a FINRA-member broker dealer and the clearing firm and custodian that we use for
brokerage accounts. Our firm has evaluated Pershing LLC and believes that it will provide our clients with
a blend of execution services, commission costs, and professionalism that will assist us in meeting our
fiduciary obligations to clients.
Clients are required to direct us to custody their assets with and to place trades through Pershing, LLC,
Pershing Advisory Solutions, Charles Schwab, or Fidelity Investments as a condition for participation in the
PCS Advisory Model program. Pershing, LLC, Pershing Advisory Solutions, Charles Schwab and Fidelity
Investments are FINRA-member broker dealer and the clearing firm and custodian that we use for
brokerage accounts. Our firm has evaluated all three custodians and believes that they will provide our
clients with a blend of execution services, commission costs, and professionalism that will assist us in
meeting our fiduciary obligations to clients.
In evaluating such an arrangement, the client should recognize that brokerage commissions for the
execution of transactions in the client's account are not negotiated by Private Client Services on a trade-by-
trade basis, and best execution may not be achieved. In addition, as noted above in Item 4, transactions in
the client’s account are affected “net” (i.e., without separate commission charge to the client) and a portion
of the wrap fee is generally considered as being in lieu of commissions. Not all advisers require clients to
direct it to use a particular broker dealer, though the sponsors of wrap fee programs typically do.
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Our firm has adopted a Code of Ethics which sets forth high ethical standards of business conduct that we
require of our employees, including compliance with applicable federal securities laws.
Private Client Services and our personnel owe a duty of loyalty, fairness and good faith towards our clients,
and have an obligation to adhere not only to the specific provisions of the Code of Ethics but to the general
principles that guide the Code.
Our Code of Ethics includes policies and procedures for the review of quarterly securities transactions
reports as well as initial and annual securities holdings reports that must be submitted by the firm’s access
persons. Among other things, our Code of Ethics also requires the prior approval of any acquisition of
securities in a limited offering (e.g., private placement) or an initial public offering. Our code also provides
for oversight, enforcement and recordkeeping provisions.
Private Client Services' Code of Ethics further includes the firm's policy prohibiting the use of material non-
public information. While we do not believe that we have any particular access to non-public information,
all employees are reminded that such information may not be used in a personal or professional capacity.
A copy of our Code of Ethics is available to our advisory clients and prospective clients. You may request
a copy by email sent to compliance@pcsbd.net, or by calling us at 502-451-0600.
Private Client Services and individuals associated with our firm are prohibited from engaging in principal
transactions.
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Private Client Services and individuals associated with our firm are prohibited from engaging in agency cross
transactions.
Our Code of Ethics is designed to assure that the personal securities transactions, activities and interests of
our employees will not interfere with (i) making decisions in the best interest of advisory clients and (ii)
implementing such decisions while, at the same time, allowing employees to invest for their own accounts.
Our firm and/or individuals associated with our firm may buy or sell for their personal account(s) securities
identical to or different from those recommended to our clients. In addition, any related person(s) may have
an interest or position in a certain security(ies) which may also be recommended to a client.
It is the expressed policy of our firm that no person affiliated by us may purchase or sell any security prior
to a transaction(s) being implemented for an advisory account, thereby preventing such advisor(s) from
benefiting from transactions placed on behalf of advisory accounts.
As previously disclosed, related persons of our firm are separately registered as securities representatives of
a broker-dealer, and/or licensed as an insurance agent/broker of various insurance companies. Please refer
to the preceding section for a detailed explanation of these relationships and important conflict of interest
disclosures.
Review of Accounts
Private Client Services Private Wealth Management accounts.
REVIEWS: While the underlying securities and transaction activity within accounts are continually
monitored by Advisory representatives, these accounts are also offered a client review at least annually.
Accounts are reviewed in the context of the client’s investment objectives, risk tolerance and time
horizon, as well as the target asset allocation for each model portfolio and any investment restrictions
provided by the client. More frequent reviews may be triggered by material changes in variables such as
the client's individual circumstances, significant contributions or withdrawals from the portfolio, or the
market, political or economic environment.
Accounts may also periodically be reviewed by designated Firm Compliance and Supervisory Principals.
REPORTS: Private Client Services, through our custodians, provide monthly/quarterly, or ad hoc
reports summarizing account performance, transaction history, balances, and current holdings. The
client is also reminded to notify us if there have been changes in the client's financial situation or
investment objectives and whether the client wishes to impose investment restrictions or modify
existing restrictions.
PCS Advisor Portfolios
REVIEWS: Advisor Portfolios are monitored to ensure portfolio compliance with stated
objectives, risk tolerance, and allocation. Advisor Portfolios are subject to rebalancing of
portfolio holdings depending on the amount of “Drift” (or changes to portfolio values based
on performance of individual holdings within the portfolio).
Advisor Portfolios are reviewed to identify any potential changes in portfolio holdings in order to
maintain the portfolio objective, risk tolerance, or to improve potential returns within the portfolio.
REPORTS: Private Client Services provides monthly/quarterly or ad hoc reports summarizing account
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performance, transaction history, balances and current holdings. The client is also reminded to notify
their advisor if there have been changes in the client's financial situation or investment objectives and
whether the client wishes to impose investment restrictions or modify existing restrictions.
Investment Management Marketplace (IMM) and Third-Party Money Managers (TPAM)
REVIEWS: These client accounts should refer to the IMM/TPAM’s Firm Brochure (or other
disclosure document used in lieu of the brochure) for information regarding the nature and frequency
of reviews provided by that independent registered investment advisor.
PCS periodically reviews IMM/TPAM reports summarizing account performance, transaction and
rebalancing history, balances and current holdings. PCS monitors the suitability of asset allocation
models as selected by the client in the IMM/TPAM account agreement.
REPORTS: These clients should refer to the TPAM’s Firm Brochure (or other disclosure document
used in lieu of the brochure) for information regarding the nature and frequency of reports provided
by that independent registered investment advisor.
Private Client Services does not typically provide reports in addition to those provided by the
independent registered investment advisor selected to manage the client's assets.
FINANCIAL PLANNING SERVICES
REVIEWS: While reviews may occur at different stages depending on the nature and terms of the
specific engagement agreement, typically no formal reviews will be conducted for Financial Planning
clients unless otherwise contracted.
All deliverables called for under financial planning engagement agreements are monitored and reviewed
by firm personnel prior to delivery to the client by the advisor.
REPORTS: Financial Planning clients will receive a completed financial plan per the engagement
agreement (results of the engagement agreement will vary depending on services requested. Final report,
if applicable, may be in physical or electronic format.). Additional reports will not typically be provided
unless otherwise contracted for within the engagement agreement.
CONSULTING SERVICES
REVIEWS: While reviews may occur at different stages depending on the nature and terms of the
specific engagement, typically no formal reviews will be conducted for Consulting Services clients unless
otherwise contracted for. Such reviews will be conducted by the client's account representative.
REPORTS: These client accounts will receive reports as contracted for at the inception of the advisory
engagement.
Client Referrals and Other Compensation
It is Private Client Services' policy not to accept or allow our related persons to accept any form of
compensation, including cash, sales awards or other prizes, from a non-client in conjunction with the
advisory services we provide to our clients.
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It is Private Client Services’ policy not to accept "soft dollar" compensation as it relates to Registered
Investment Advisory business. However, Private Client Services can receive expense reimbursement from
vendors for applicable educational programs relating to the availability of products and services in the Private
Wealth Management Account as a mutual benefit to all parties and may also receive reimbursement for
technology expenses used to manage advisory business activities. These reimbursements will never be tied
to any specific sales or asset minimum requirements.
Financial Information
As an advisory firm we are required to disclose any financial condition that is reasonably likely to impair our
ability to meet our contractual obligations.
Private Client Services participates in Fidelity Investments’ institutional customer program and Private Client
Services may recommend Fidelity Investments to Clients for custody and brokerage services. There is no
direct link between Private Client Services’ participation in the program and the investment advice it gives
to its clients, although Private Client Services receives economic benefits through its participation in the
program that are typically not available to Fidelity Investments retail investors. These benefits include the
following products and services (provided without cost or at a discount): receipt of duplicate Client
statements and confirmations; research related products and tools; consulting services; access to a trading
desk serving Private Client Services participants; access to block trading (which provides the ability to
aggregate securities transactions for execution and then allocate the appropriate shares to Client accounts);
the ability to have advisory fees deducted directly from Client accounts; access to an electronic
communications network for Client order entry and account information; access to mutual funds with no
transaction fees and to certain institutional money managers; and discounts on compliance, marketing,
research, technology, and practice management products or services provided to Advisor by third party
vendors.
Fidelity Investments may also have paid for business consulting and professional services received by Private
Client Services’ related persons. Some of the products and services made available by Fidelity Investments
through the program may benefit Private Client Services but may not benefit its client accounts. These
products or services may assist Private Client Services in managing and administering Client accounts,
including accounts not maintained at Fidelity Investments. Other services made available by Fidelity
Investments are intended to help Private Client Services manage and further develop its business enterprise.
The benefits received by Private Client Services or its personnel through participation in the program do
not depend on the amount of brokerage transactions directed to Fidelity Investments. As part of its fiduciary
duties to clients, Private Client Services endeavors at all times to put the interests of its clients first. Clients
should be aware, however, that the receipt of economic benefits by Private Client Services or its related
persons in and of itself creates a potential conflict of interest and may indirectly influence the Private Client
Services’ choice of Fidelity Investments for custody and brokerage services.
Private Client Services may recommend/require that clients establish brokerage accounts with the Schwab
Advisor Services division of Charles Schwab & Co., Inc. (Schwab), a registered broker-dealer, member SIPC,
to maintain custody of clients’ assets and to effect trades for their accounts. The final decision to custody
assets with Schwab is at the discretion of the Advisor’s clients, including those accounts under ERISA or
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IRA rules and regulations, in which case the client is acting as either the plan sponsor or IRA accountholder.
Private Client Services is independently owned and operated and not affiliated with Schwab. Schwab
provides Private Client Services with access to its institutional trading and custody services, which are
typically not available to Schwab retail investors. These services generally are available to independent
investment advisors on an unsolicited basis, at no charge to them so long as a total of at least $10 million of
the advisor’s clients’ assets are maintained in accounts at Schwab Advisor Services. Schwab’s services include
brokerage services that are related to the execution of securities transactions, custody, research, including
that in the form of advice, analyses and reports, and access to mutual funds and other investments that are
otherwise generally available only to institutional investors or would require a significantly higher minimum
initial investment.
For Private Client Services client accounts maintained in its custody, Schwab generally does not charge
separately for custody services but is compensated by account holders through commissions or other
transaction-related or asset-based fees for securities trades that are executed through Schwab or that settle
into Schwab accounts.
to act
in
its clients’ best
Schwab also makes available to Private Client Services other products and services that benefit Private Client
Services but may not benefit its clients’ accounts. These benefits may include national, regional or Private
Client Services specific educational events organized and/or sponsored by Schwab Advisor Services. Other
potential benefits may include occasional business entertainment of personnel of Private Client Services by
Schwab Advisor Services personnel, including meals, invitations to sporting events, including golf
tournaments, and other forms of entertainment, some of which may accompany educational
opportunities. Other of these products and services assist Private Client Services in managing and
administering clients’ accounts. These include software and other technology (and related technological
training) that provide access to client account data (such as trade confirmations and account statements),
facilitate trade execution (and allocation of aggregated trade orders for multiple client accounts), provide
research, pricing information and other market data, facilitate payment of Private Client Services fees from
its clients’ accounts, and assist with back-office training and support functions, recordkeeping and client
reporting. Many of these services generally may be used to service all or a substantial number of Private
Client Services accounts, including accounts not maintained at Schwab Advisor Services. Schwab Advisor
Services also makes available to Private Client Services other services intended to help Private Client Services
manage and further develop its business enterprise. These services may include professional compliance,
legal and business consulting, publications and conferences on practice management, information
technology, business succession, regulatory compliance, employee benefits providers, human capital
consultants, insurance and marketing. In addition, Schwab may make available, arrange and/or pay vendors
for these types of services rendered to Private Client Services by independent third parties. Schwab Advisor
Services may discount or waive fees it would otherwise charge for some of these services or pay all or a part
of the fees of a third-party providing these services to Private Client Services. While, as a fiduciary, Private
interests, Private Client Services
Client Services endeavors
recommendation/requirement that clients maintain their assets in accounts at Schwab may be based in part
on the benefit to Private Client Services of the availability of some of the foregoing products and services
and other arrangements and not solely on the nature, cost or quality of custody and brokerage services
Page 24 of 25 ADV Part 2A Wrap Fee Brochure – 03/13/2026
provided by Schwab, which may create a potential conflict of interest.
Under no circumstances do we require or solicit payment of fees in excess of $1200 per client more than
six months in advance of services rendered. Therefore, we are not required to include a financial statement.
Private Client Services has not been the subject of a bankruptcy petition at any time during the past ten
years.
Private Client Services has no additional financial circumstances to report.
Page 25 of 25 ADV Part 2A Wrap Fee Brochure – 03/13/2026