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Item 1. Cover Page
PRIVATE PORTFOLIO PARTNERS, LLC
461 From Road
3rd Floor, Ste. 385
Paramus, NJ 07652
Main: (201) 939-6644
ADV PART 2A
FIRM BROCHURE
March 28, 2025
This firm brochure provides information about the qualifications and business practices of Private Portfolio
Partners, LLC (“PPP”). If you have any questions about the contents of this brochure, please contact us at
(201) 939-6644.
PPP is an investment adviser registered with the United States Securities and Exchange Commission
(“SEC”). Registration of an investment adviser does not imply a certain level of skill or training. The
information in this firm brochure has not been approved or verified by the SEC or by any state securities
authority.
Additional information about PPP is available on the SEC’s Investment Adviser Public Disclosure Website
at www.adviserinfo.sec.gov.
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Item 2. Material Changes
We believe that communication and transparency are the foundation of our relationship with Clients and
continually strive to provide its Clients with complete and accurate information. We encourage all current
and prospective Clients to read this firm brochure and discuss any questions you may have with us.
There are no material changes to our firm brochure since our last update dated August 13, 2024.
From time to time, we amend this firm brochure to reflect changes in our business practices, changes in
regulations, and routine updates as required by securities regulators. Our complete firm brochure or a
summary of material changes will be provided to you at least annually.
At any time, you may view our current firm brochure online at the SEC’s website at www.adviserinfo.sec.gov
by searching our Firm name or CRD# 165616. You may also request a copy of our firm brochure by contacting us
at (201) 939-6644.
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Item 3. Table of Contents
Item 2. Material Changes .................................................................................................................. 2
Item 3. Table of Contents .................................................................................................................. 3
Item 4. Advisory Business ............................................................................................................... 4
Item 5. Fees and Compensation ..................................................................................................... 10
Item 6. Performance-Based Fees and Side-by-Side Management ................................................. 14
Item 7. Account Requirements and Types of Clients ..................................................................... 14
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss .......................................... 14
Item 9. Disciplinary Information .................................................................................................... 17
Item 10. Other Financial Industry Activities and Affiliations ........................................................ 17
Item 11. Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ... 18
Item 12. Brokerage Practices .......................................................................................................... 19
Item 13. Review of Accounts ......................................................................................................... 22
Item 14. Client Referrals and Other Compensation ....................................................................... 22
Item 15. Custody ............................................................................................................................ 23
Item 16. Investment Discretion ...................................................................................................... 24
Item 17. Voting Client Securities ................................................................................................... 24
Item 18. Financial Information ....................................................................................................... 24
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Item 4. Advisory Business
Description of the Advisory Firm
Private Portfolio Partners, LLC (“PPP,” “the Firm,” “us,” “we”) is an investment adviser registered with the
United States Securities and Exchange Commission (“SEC”)1. We are organized as a limited liability
company under the laws of the State of New Jersey. We have been registered as an investment adviser with
the SEC since September 2012.
Our business model is based on a network of Investment Adviser Representatives (“IARs” or “Supervised
Persons”) doing business in offices located in several states and cities. Although IARs are investment
advisor representatives with PPP, and subject to oversight from a centralized location, they operate their
business as independent contractors. It is common for IARs to operate under other business names (“doing
business as” aka “DBA” names). For more information about an IAR, please refer to the IAR’s Form ADV
Part 2B Brochure Supplement. For a complete list of the Firm’s DBAs, please refer to Schedule D in Section
1.B of Form ADV Part 1, which can be found on the SEC’s Investment Advisor Public Disclosure website
at www.adviserinfo.sec.gov.
to
review our ADV Part 3 Customer Relationship Summary
Although PPP is not registered as a broker-dealer, most Supervised Persons of PPP are also dually
registered representatives with an unaffiliated broker-dealer, LPL Financial (“LPL”) (CRD#: 6431/SEC#:
801-10970, 8-17668)2. Under this arrangement, Supervised Persons can investment advisory services
through PPP including, but not limited to, LPL sponsored investment advisory programs, and brokerage
services through LPL as FINRA registered representatives. Clients (“you,” “your”) are encouraged to
take time to consider the differences between an advisory relationship and a brokerage relationship to
determine which type of service best serves their investment needs and goals. You should speak with
your Supervised Person to understand the different types of services available to you. We also encourage
(“Form CRS”) at
you
https://www.investor.gov/CRS which also provides educational materials about investment advisers,
broker-dealers, and investing.
Each advisory account is managed by one or more IAR who serves as the primary point of contact between
the Firm and the Client and who determines which other available Firm resources to utilize in connection with
providing personalized and individualized investment advisory services to Clients. Some IARs choose to
incorporate more of the Firm’s available resources in their provision of investment advisory services to their
Clients than others do.
As of December 31, 2024, PPP had $1,053,300,488 in regulatory assets under management, of which
$1,049,159,482 is managed on a discretionary basis and $4,141,006 on a non-discretionary basis.
Types of Advisory Services
PPP offers five (5) primary types of managed account programs (“Programs”) for its advisory Clients as well
as financial planning. From time to time, individual IARs offer custom consulting or other services. In such
events, the details will be disclosed in the specific agreements with the Client.
1 Registration of an investment adviser does not imply a certain level of skill or training.
2 Additional information about the LPL Financial is available on the FINRA’s BrokerCheck® Website at https://brokercheck.finra.org/.
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Clients can engage the Firm to manage all or a portion of their assets on a discretionary or non- discretionary
basis by entering into one or more written agreements with the Firm. For all the assets in its asset management
programs, the Firm provides Clients continuous and regular supervisory or management services (as defined
by the SEC) based on the Client’s individual goals, objectives, risk tolerance, time horizon, liquidity needs,
investment assets and income (“financial circumstances”) utilizing the investment strategy selected by the
Client. IARs obtain a financial profile for each Client to aid in the construction of a portfolio that matches the
Client’s specific situation. Many Clients maintain “household” accounts, in which multiple accounts for an
individual or members of a family may be managed jointly to maximize efficiencies. (The term “Client”
includes such households, for purpose of this brochure.) For all the different types of asset management
programs, the IAR will assist Clients in assessing their goals, risk tolerance, income and tax situation and select
an investment strategy and asset allocation that are appropriate for the Client’s specific circumstances and
have an on-going responsibility to the Client and possess the authority to execute transactions. However, PPP
does not provide tax advice to Clients.
The investment strategies used by IARs vary from Client-to-Client, as warranted by the individual
circumstances. Not all services are available to all clients, through all IARs, or in all states.
Clients can engage us to manage all or a portion of their assets on a discretionary or non- discretionary basis
by entering into one or more written agreements with the Firm. Clients are required to enter into an
additional written agreement with a broker/custodian in connection with the management of their account.
All advisory services and products may not be available at all broker/custodians. We currently have service
agreements with the following broker/custodians: (i) LPL Financial, LLC (“LPL”), Member FINRA/SIPC,
and (ii) Fidelity Brokerage Services, LLC (“Fidelity”), Member FINRA/SIPC.
IARs are available to Clients on an ongoing basis to discuss Client financial circumstances, the selected
portfolio, and the securities therein, pr to process instructions from Clients regarding advisory assets. Clients
are advised to promptly notify their IAR if there are changes in their financial circumstances or if they wish
to impose any restrictions upon the Firm’s investment management services. All investments have risk and
there is no guarantee that utilizing our asset management or financial planning services will produce favorable
results.
At the present time PPP offers its investment management services to Clients utilizing the managed account
Programs and other services described below.
PPP Sponsored Program
PPP sponsors a program where IARs provide personalized and individualized ongoing investment
management of Client assets custodied at LPL. The IAR reviews the Client’s financial circumstances and
exercises discretion to determine the securities to be bought or sold in the Client’s account, the amount of
securities to be bought or sold and the timing of the purchases and sales of the securities. The types of securities
used typically include equities, fixed income securities, options, mutual funds, and exchange traded products
(“ETPs”), but can include other security types available on the LPL platform.
IARs provide investment management services tailored to the individual needs of the Client based on the
Client’s financial circumstances and investment objectives. Clients may impose restrictions on investing in
certain securities or groups of securities by indicating such restrictions in the Account Application. There is
no minimum required account value in the program. Given the long-term nature of many of the strategies, an
account may have little or no turnover during a given period. If structured products, alternative investments,
or annuities are utilized as part of investment management services, the assets will be reported on LPL’s
account statements, but the actual securities are often held with and valued by the issuer. Clients should refer
to their account application package for specific information regarding third-party administrative fees which
are separate from and in addition to the fees Client pays to us.
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Manager Asset Select Program
Manager Asset Select (“MAS”) is an LPL sponsored Program that provides Client access to the investment
advisory services of professional portfolio management firms for the individual management of Client
accounts. MAS offers two alternatives (i) the Separately Managed Account Platform (“SMA Platform”); and
(ii) the Model Portfolio Platform (“MP Platform”) (collectively “Platforms”). For both Platforms, the IAR
will assist Client in selecting a third-party portfolio manager (“Portfolio Manager”) from a list of Portfolio
Managers available on the LPL platform. The Portfolio Manager manages Client’s assets on a discretionary
basis. The IAR will provide initial and ongoing assistance regarding the Portfolio Manager selection process
and serve as the point of contact between the Client and Portfolio Manager regarding changes in the Client’s
investment objective, financial circumstances, and investment restrictions (if any).
SMA Platform
The SMA Portfolio Manager selected by the Client has investment discretion regarding the investment and
reinvestment of account assets in accordance with the investment objective restrictions and guidelines set forth
in the Investment Management Agreement and Account Application. The Portfolio Manager independently
determines whether to accept the Client account based on the content of the Account Application, suitability
and whatever other factors the Portfolio Manager has deemed appropriate. The Portfolio Manager has the sole
authority to determine the securities to be purchased, sold, or exchanged and which portion, if any, of the
assets shall be held uninvested. The Portfolio Manager has discretion to invest among a broad variety of
security types, including equities, fixed income securities, options, mutual funds, and ETPs. The IAR does not
play a role in the selection of securities to be purchased or sold. The IAR assists the Client to determine the
Client’s investment objectives and risk/return preferences, identify any investment restrictions on the
management of the account, and select an investment strategy and Portfolio Manager.
MP Platform
Under the MP Platform, LPL provides ongoing discretionary investment advice regarding the investment and
reinvestment of account assets in accordance with the Model Portfolio selected. LPL is expected to closely
track the Model Portfolio, making modifications only to redress account issues, including tax loss harvesting,
rebalancing, and to ensure that investment restrictions are being followed. The IAR does not play a role in the
selection of securities to be purchased or sold. The IAR assists the client to determine the client’s investment
objectives and risk/return preferences, identify any investment restrictions on the management of the account,
and select a model portfolio provided by LPL’s Research Department or Model Advisor.
LPL selects and reviews SMA Portfolio Managers and MP Model Advisors based on quantitative, qualitative
and infrastructure criteria. There are two types of these advisers, “Recommended” or “Participating.” Portfolio
Managers and Model Advisors that are “Recommended” by LPL Research are subject to more rigorous
selection and review process than those that are “Participating.” Clients should speak to their IAR regarding
whether the Portfolio Manager or Model Advisor being considered for selection, or that has been selected by
the Client, is “Recommended” or “Participating.”
A minimum account value of $100,000 is required for the MAS Program; however, in certain instances, the
minimum account size may be lower or higher. Clients should note that an account will not be invested until
the applicable minimum for the investment strategy or Model Portfolio has been reached.
LPL acts as Custodian to MAS accounts. Clients direct Portfolio Managers and Model Advisers to execute
transactions through LPL. In some instances, Portfolio Managers may choose to place some or all trades for
accounts with broker-dealer firms other than LPL (“step-out”) where the execution price to the Client may
include a commission or other fee imposed by the broker-dealer in addition to the account fee. This increases
the fees paid by the Client. PPP is unaffiliated with LPL and the Portfolio Managers utilized under the MAS
Program. Clients should refer to their account application package and sub-adviser disclosure brochure for
specific information on fees imposed by third parties which are separate from and in addition to the fee Client
pays us.
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Model Wealth Portfolios
Model Wealth Portfolios (“MWP”) is an LPL sponsored Program that offers Clients professionally managed
mutual fund and ETP asset allocation models. The IAR will obtain the necessary financial data from the Client,
assist the Client in determining the suitability of the MWP Program and assist the Client in setting an
appropriate investment objective. The IAR will initiate the steps necessary to open an MWP account and select
a model portfolio designed by LPL’s Research Department consistent with the Client’s financial circumstances
and stated investment objectives. LPL’s Research Department or third-party Portfolio Strategists are
responsible for selecting the mutual funds or ETPs within a model portfolio and for making changes to the
mutual funds or ETPs selected. The Client will authorize LPL to act on a discretionary basis to purchase and
sell mutual funds and ETPs and to liquidate previously purchased securities. The Client will also authorize
LPL to effect rebalancing for MWP accounts.
Portfolio Strategists are independent investment advisor firms. Portfolio Strategists provide LPL with a
Portfolio that includes recommended asset allocations and funds. Portfolio Strategists do not have discretion
from the Client to implement the Portfolio and do not provide individualized investment advice to specific
MWP Program Clients. In certain cases, a Portfolio may consist only of mutual funds and/or ETPs within the
same fund family or within affiliated fund families. In such a Portfolio, the Portfolio Strategist will select only
those funds within the fund family or affiliated fund families, and a third-party Portfolio Strategist or its
affiliates may earn two levels of fees with respect to the assets: a strategist fee, and fund-level fees, including
fund management fees.
MWP requires a minimum asset value for an account to be managed. The minimums vary depending on the
Portfolio(s) selected and the account’s allocation amongst Portfolios. The lowest minimum Portfolio is
$25,000. In certain instances, a lower minimum for a Portfolio will be permitted. An account will not be
invested according to a Portfolio or Portfolios until the applicable minimum for the Portfolio(s) and allocation
has been reached. Clients should consult with their IAR to obtain more information about the applicable
investment minimum based on the Portfolio(s) selected and the allocation amongst Portfolios.
LPL acts as Custodian to MWP accounts, provides brokerage and execution services as the broker- dealer on
transactions, and performs administrative services, such as quarterly performance reporting to Clients. PPP is
unaffiliated with LPL and Portfolio Strategists utilized. Clients should refer to their account application package
for specific information on LPL’s management fees and fees imposed by third parties which are separate from
and in addition to the fees Client pays to us.
Optimum Market Portfolios
Optimum Market Portfolios (“OMP”) is an LPL sponsored Program offering Clients the ability to participate
in a professionally managed mutual fund asset allocation program using Optimum Fund shares. Under the OMP
Program, the Client authorizes LPL on a discretionary basis to purchase and sell Optimum Funds pursuant to
investment objectives chosen by the Client. The IAR will assist the Client in determining the suitability of the
OMP Program for the Client and assist the Client in setting an appropriate investment objective based on the
Client’s financial circumstances. The IAR will select a mutual fund asset allocation portfolio designed by LPL
consistent with the Client’s investment objective. LPL will have discretion to purchase and sell Optimum
Funds pursuant to the portfolio selected for the Client. LPL will also have the authority to rebalance the
account.
A minimum account value of $10,000 is required for the OMP Program. In certain instances, a lower minimum
for the OMP Program will be permitted. LPL acts as custodian to OMP accounts, provides brokerage and
execution services, and performs administrative services, such as quarterly performance reporting to Clients.
PPP is unaffiliated with LPL and Optimum Funds. Clients should refer to their account application package for
specific information on LPL’s management fees and fees imposed by third parties which are separate from and
in addition to the fees Client pays to us.
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Fidelity Institutional Wealth Services Program
Fidelity Institutional Wealth Services Program (“Fidelity IWS”) is a PPP sponsored Program where IARs
provide personalized and individualized ongoing investment management of Client assets custodied at
Fidelity Institutional. The IAR reviews the Client’s financial circumstances and investment objective and
exercises discretion to determine the securities to be bought or sold in the Client account, the amount of
securities to be bought or sold and the timing of the purchases and sales of the securities. The securities used
in the Program typically include equities, fixed income securities, options, mutual funds, and ETPs, but can
include other securities available on the platform.
IARs provide investment management services tailored to the individual needs of the Client based on the
investment objectives chosen by the Client. Clients may impose restrictions on investing in certain securities
or groups of securities by indicating in the Agreement. Given the long-term nature of many individual
strategies employed in the Program, an account may have little or no turnover during a given period.
Clients should be aware that PPP provides LPL access to confidential Client information including personally
identifiable information (“PII”) and other information including financial information, transactions and
holdings for accounts established through Fidelity for “oversight” in connection with everyday business
purposes, even if the Client does not establish an account through LPL.
There is no minimum required account value in the Fidelity IWS Program. Fidelity is unaffiliated with PPP.
Clients should refer to their account application package for specific information on third-party administrative
fees which are separate and in addition to the fees the Client pays us.
Financial Planning Services
Financial planning services are based on fixed or hourly fees documented in the Financial Planning Agreement.
Financial Planning is designed to meet the Client’s financial goals, needs and objectives. The scope of
financial planning services varies depending on the Client and typically involves some combination of a
review of the Client’s current financial circumstances including estate planning, insurance planning,
college/education planning, retirement planning, charitable giving, business succession planning and portfolio
analysis. PPP does not typically advise on business value analysis and/or business liquidations, but these
components can be referred to third parties. PPP does not provide tax, accounting, or legal advice to Clients.
Clients should make all decisions regarding the tax and legal implications of their investments and plans with
their independent tax or legal advisors.
PPP may recommend the services of itself, its Supervised Persons in their individual capacities as insurance
agents or registered representatives of a broker-dealer, and/or other professionals to implement its
recommendations.
Following delivery of the financial planning services (which may or may not include a written plan), the
investment advisory relationship terminates for Clients who have engaged PPP as investment advisor for the
limited purpose of producing a financial planning services.
Clients are free to implement none, some, or all recommendations and may do so through PPP or through
other providers of such services. Charges may be lower or higher if the plans are implemented away from us.
If financial planning Clients choose to implement the recommendations contained in the financial plan through
PPP, the IAR will typically recommend products and services offered through PPP and may recommend
products and services in his/her outside business capacities, such as a registered representative of a broker-
dealer and/or as licensed insurance agent.
In circumstances where the IAR recommends specific investments, and is otherwise involved in implementing
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the plan, the opportunity for the IAR to receive additional compensation as a result of such recommendations
creates a conflict between the Client’s interests and those of the IAR. In addition, if a Client separately
purchases a product or service recommended by the IAR to implement a financial planning recommendation,
the Client will generally be charged commissions or fees in connection with those transactions and services
that are separate from and in addition to the fees charged by PPP for financial planning services.
In addition to these primary types of managed account programs and financial planning services, Clients may
negotiate consulting services for a flat or hourly fee. These arrangements will be documented separately with
the Client and PPP.
All investments have risk and there is no guarantee that utilizing the financial planning, asset management
and/or advisory consulting services of PPP or its IARs will produce favorable results.
Retirement Plan Consulting Services
PPP offers Non-Fiduciary Services including participant education and communication services selected by
the Plan Fiduciary.
Services may include but are not limited to general education, and support regarding the Plan and the
investment options selected by Plan Sponsor; conducting investment education seminars and/or enrollment
meetings on behalf of the Plan, providing descriptive information about Plan participation in the Plan, the
benefits of Plan participation, and the investment options available under the Plan.
Clients will generally authorize PPP to communicate with and obtain information from investment
providers, financial professionals, record-keepers, or other third parties providing services for the Plan.
These consulting services do not include any individualized investment advice to the Plan Sponsor or Plan
participants with respect to Plan assets, and PPP does not act as a fiduciary under ERISA in providing such
consulting services.
Other Aspects of Asset Management
PPP offers the same suite of services to all its Clients; however, each IAR independently determines, based
on his own investment strategies, methods of analysis, and preferences in conjunction with each Client’s
specific profile and financial circumstances, which services and products to recommend. Clients may impose
reasonable restrictions on PPP regarding investing in certain securities or types of securities in accordance
with their values or beliefs (or based on their employer’s restrictions), except with certain third-party Portfolio
Managers. However, if the restrictions prevent PPP from properly servicing the Client account, or if the
restrictions would require the Firm to deviate from its standard platform of services, the Firm reserves the
right to decline or terminate the relationship.
Clients should be aware that PPP offers fee-based direct investment advisory products such as structured
products, market-linked investments, alternative investments, and fee-based variable annuities that are only
available through LPL. Many of these products are not available to IARs when utilizing investment advisory
Programs where Fidelity is the Client’s selected broker/custodian. Access to these investment products
presents an incentive for IARs to recommend Clients utilize investment advisory Programs where assets are
custodied at LPL as opposed to investment advisory Programs where assets are custodied at Fidelity.
Wrap Fee Programs
PPP offers Wrap Fee Programs which charge a bundled, asset-based fee for investment advice, brokerage
services, custodial fees, and other fees and expenses. The defining feature of a Wrap Fee Program is that it
offers bundled investment management and brokerage services for a fee based on a percentage of assets under
management, rather than upon transactions in the account.
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Other common fees that are charged to Wrap Fee Programs include fees and costs embedded in the purchase
of a product (such as a mutual fund, ETP, or variable annuity), fees associated with the use of a sub-adviser,
and fees for transaction and execution costs related to trades being executed away from your primary
broker/custodian (step-out trades) which can be embedded in the execution price of the security or charged
under a separate ticket charge. These fees and expenses are separate and in addition to the wrap fee the Client
pays PPP. Clients are strongly encouraged to review the product prospectus and applicable disclosure
brochures before investing to fully understand the fees and expenses they are paying.
The total fees a Client pays in a Wrap Fee Program may be more or less than obtaining such services
separately. The asset-based fee a Client pays does not vary based on the type of investments that are bought,
sold, or held in an account. Clients pay an asset-based fee even if their IAR does not buy or sell investments in
their account.
For additional information on PPP’s Wrap Fee Programs refer to Form ADV Part 2A, Appendix 1 (“Wrap
Brochure”).
Item 5. Fees and Compensation
Investment Supervisory Services Fees
We are a fee only advisory firm, meaning we are compensated only by our clients and do not receive
compensation or commissions from any other parties. We believe this method of compensation minimizes
conflicts of interest that are common in the investment management industry.
Compensation to us for our services will be calculated in accordance with the fees set forth in the Investment
Management Agreement entered into which each client when we begin our professional relationship. We
reserve the right to amend the fees and Investment Management Agreement itself upon 30 days prior written
notice to each client. Our IARs set their own asset- based fee for their services, so long as their asset-based
fee does not exceed the Firm’s maximum fee of 2% of account assets per year. IARs consider numerous factors
in determining what fee to charge, which may include, among other things, the nature and size of the overall
Client relationship. Clients may negotiate fees for the IAR’s services. Account fees are structured utilizing a
flat asset-based fee or on tiered fee basis, with a reduced percentage rate based on the account reaching certain
thresholds. IARs receive a portion of the wrap fee for their services. This compensation may be more than what
the IAR would receive id a Client paid separately for investment advice, brokerage, and other services. IARs
therefore may have a financial incentive to recommend a wrap fee program over other services.
As stated throughout this document, Clients will incur charges imposed by third parties including, but not
limited to, broker/custodian fees and internal expense and management fees in connection with transactions in
certain types of securities such as mutual funds, exchange traded products, direct investment products, and
alternative investments which can vary considerably. These fees are separate from and in addition to the fee
the Client pays us.
Clients with assets in the MAS, MWP, and OMP Programs will also pay fees to other third parties, such as a
Portfolio Manager fee, and platform fee which typically ranges from 0.15% to 1% of account assets per year.
On occasion, a Portfolio Manager may agree not to receive a fee. Our broker/custodians will charge you a flat
dollar amount as a “prime broker” or “step-out” fee for each trade that a Portfolio Manager executed by a
different broker-dealer but where the securities bought, or the funds sold are settled into your account. These
fees are in addition to the fee you pay us. Clients are encouraged to review the disclosure brochures for selected
third parties before investing for more information regarding the additional fees and expenses they will be
paying. Since PPP began providing these services, it has had other fee structures in effect, which may have been
lower or higher, as the case may be, than that described above. As new fee structures are put into effect, they
are generally made applicable only to new Clients, and fees to existing Clients are generally not affected.
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Financial Planning Fees
Financial Planning fees are negotiable and are generally determined based on the nature and extent of the
services being provided, the complexity of the Client’s circumstances, as well as other aspects of the Client’s
current and historical relationship with PPP. Fees are generally a flat fee or an hourly fee and are agreed upon
prior to entering into an Agreement with any Client. Fees are paid by ACH, Credit Card, or Check. We use
an independent, secure third party payment processor (AdvicePay) in which the Client can securely input their
banking information and pay their fee. We do not have access to the Client’s banking information at any time.
Financial Planning fees are paid in advance and may and may change depending on whether or not new
complexities present themselves. Any changes made to a financial plan will be discussed with Clients in
advance, and a new agreement will be signed to reflect the changes. The fees charged to a Client are paid to
PPP and a portion of the fee is paid to the IAR.
Payment of Fees
For accounts custodied at LPL, fees are due and payable in advance and are based upon the ending account
values as of the close of business on the last day of the previous calendar quarter. Fees are calculated and
deducted from the managed account by LPL, the qualified Custodian. Fees for the initial quarter are adjusted
pro rata based upon the number of calendar days in the calendar quarter that the Investment Advisory
Agreement goes into effect. If assets are deposited into or withdrawn from an account after inception of a billing
period, the fee payable with respect to such assets is prorated to reflect the change in portfolio value. Payment
of fees may result in the liquidation of a Client’s securities if there is insufficient cash in the account. The
advisory relationship may be terminated by the Client or by us at any time on thirty (30) days prior written
notice. The Client receives a pro rata refund of any prepaid unearned advisory fees. Clients receive an account
statement from LPL at least quarterly. The statement includes the amount of any fees debited or credited from
the Client’s’ account pursuant to written authorization. Clients bear the responsibility for verifying the
accuracy of fee calculations.
The fee for all accounts held at LPL includes an advisory fee and a manager fee, if applicable. The advisory fee
will include the PPP advisory fee in addition to LPL administrative/program fees. The manager fee will include
the third party investment manager charge, if applicable, depending on the program you are invested in.
For accounts in the Fidelity Institutional Service Program, fees are due and payable in advance and are based
upon the ending account values as of the close of business on the last day of the previous calendar quarter.
Fees are calculated by PPP and deducted from the account by the qualified Custodian. Fees for the initial
quarter are adjusted pro rata based upon the number of calendar days in the quarter that the Investment
Advisory Agreement goes into effect. Payment of fees may result in the liquidation of a Client’s securities if
there is insufficient cash in the account. The advisory relationship may be terminated by the Client or by us at
any time on thirty (30) days prior written notice. The Client receives a pro rata refund of any prepaid unearned
advisory fees. Clients receive an account statement from the qualified Custodian at least quarterly. The
statement includes the amount of any fees debited or credited from the Client’s account pursuant to written
authorization. Clients bear the responsibility for verifying the accuracy of fee calculations.
For all Programs, cash balances, such as money market funds, are considered an asset class, and as a result,
are included in Client’s asset-based fee calculation. Clients should be aware that an advisory fee can be
substantially higher than the yield on assets held in cash.
Clients are advised to review the Investment Advisory Brochures and all applications, contracts and
agreements with applicable third parties for complete information on how fees are charged by such parties
because their processes for charging fees may change from time-to-time. If you have questions about a
particular Program, custodian, sub-adviser, or fees, please contact your IAR.
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Other Types of Fees and Expenses
Clients are responsible for the payment of all fees to third parties such as administrative fees and expenses,
mark-ups and mark-downs, spreads paid to market makers, commissions for trades executed away from the
prime broker/custodian (“step-out trades”), platform fees, wire and electronic fund transfer fees, overnight
carrier fees, margin account balance fees, interest charges, and other fees and taxes on brokerage accounts and
securities transactions. The custodian utilized by a third-party Portfolio Manager may impose other charges.
These fees are not included within the Wrap Fee Clients pay PPP. As noted throughout, Clients are encouraged
to review all prospectuses and disclosure documents before investing for full and current details regarding fees
and expenses they will be paying.
Internal Product Fees and Expenses
All collective instruments, including mutual funds, exchange traded products, unit investment trusts and direct
investments, such as structured products, alternative investments (e.g., hedge funds, private equity funds),
and variable annuities have their own internal expenses and fees which are also disclosed in each product’s
offering documents and vary considerably. These internal expenses and fees include, but are not limited to,
12b-1 fees, redemption fees, operating expenses, management fees, administrative fees, M&E&A fees, fees
for additional riders on the contract, and other fees and expenses that increase the expense ratio of the
investment. These fees are an additional layer of fees and in addition to the fees charged by us.
If Clients transfer in B or C share classes of mutual funds, and if such shares are liquidated after being
transferred to PPP, those shares will incur a contingent deferred sales charge (“CDSC”) from the mutual fund
company if they are within the CDSC holding period.
PPP has available for purchase through its broker/custodian platforms, mutual funds which are no- load or load-
waived share classes and therefore not subject to any upfront sales charge (Platform Shares). Clients should
be aware that load-waived funds charge 12b-1 fees, which typically range from 0.10 – 0.25 bps, but can be
more or less. Clients should also be aware that their assets may be held in a more expensive share class when
a lower-cost share class is available on the broker/custodian’s platform for the same fund. All sales loads and
12b-1 fees are retained by the broker-dealer and not directly or indirectly paid to PPP or its IARs and are not
credited to Client advisory accounts.
Most mutual funds available in PPP’s advisory Programs may be purchased directly from the fund company.
Therefore, Clients could generally avoid an additional layer of fees by not using the advisory services of PPP
and by making their own decisions regarding the investment. PPP encourages all Clients to closely review the
investment’s prospectus or offering documents for all such investments with their IARs and to consider
aggregate costs. Clients should contact their IAR with any questions about any particular product’s fees and
expenses.
Platform Shares in many cases will not be the least expensive share class that the mutual fund company makes
available. Share classes are selected by broker-dealers to be available on their Platforms in most cases because
the share class pays the broker-dealer compensation for the administrative and record keeping services the
broker-dealer provides to the mutual fund. PPP or its IARs do not share directly or indirectly in compensation
broker-dealers for these services.
PPP endeavors to use the lowest-cost share class available and periodically reviews its holdings to convert
higher cost shares to lower cost shares, the Firm cannot ensure that all Clients will hold the lowest cost shares
available on the custodian’s Platform at any given time. Further, some sub- advisers are more careful about
utilizing the lowest cost share class than others.
Cash Sweep Arrangements
PPP makes available through unaffiliated broker-dealers for cash in an account to be automatically swept to an
interest-bearing Federal Deposit Insurance Corporation (FDIC) insured deposit account and, for certain types
of accounts, a money market fund. We do not receive a separate fee or other compensation for sweep
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arrangements. The broker/custodian that the Client selects typically receives a fee for its sweep program which
reduces the interest rate paid of Client’s cash funds. Clients should understand that interest rates available in
these arrangements may be lower than interest rates available if the Client makes deposits directly with a bank
or other depository institution outside of these arrangements or invests in a money market fund or other cash
equivalent. Clients should compare terms, interest rates, required minimum amounts and other features of
these arrangements with other types of accounts and investments for cash.
Margin Loans and Securities Backed Line of Credit
If you enter into a margin loan, the broker/custodian will receive interest charged on your outstanding margin
loan balance. The amount of interest paid to the broker /custodian will vary depending on the outstanding loan
balance and other factors that will affect the interest rate charged to you for the margin loan. With a securities
backed line of credit (“SBLOC”); in most instances the broker /custodian will be compensated by receiving
payments from the lender based on the amount of your outstanding loan balance. The total amount of
compensation received by the broker /custodian can vary depending on the terms of each individual SBLOC
including the interest rate charged to you by the lender. PPP is not affiliated with any lender or broker /custodian
and does not receive compensation directly in connection with a margin loan or a SBLOC. Clients are strongly
encouraged to review the lender's agreements and disclosure documents to understand the fees and expenses
they are paying.
Your IAR has an incentive to recommend that you use a margin loan and/or SBLOC for liquidity purposes
rather than liquidating your holdings or using other sources of liquidity. Your IAR will benefit from your
margin loan or SBLOC because you do not have to liquidate assets in your account to pay for things with
cash, which would diminish the assets held in the account and the potential fees that could be earned by your
IAR from holding or engaging in future transactions with those assets. For example, by encouraging investors
to take out a margin loan or an SBLOC to fund some purchase or financial need rather than liquidate securities,
the firm and financial advisor will continue to earn fees on the full account value. However, your IAR receives
no other compensation, fees, or incentives related to your decision to open a margin loan or an SBLOC or
maintain a loan balance through any of the Adviser's Investment Advisory Programs.
Roll Overs
If you are considering funding an IRA with roll over assets from a retirement plan/account, you should
understand that the Firm’s investment advisor representatives will provide you with only general education
regarding available options to transfer or roll tax qualified assets to an IRA and will not recommend one option
over the other.
You decision to roll over assets to fund an IRA should be made with a complete understanding of the options
available including: (a) remaining invested in the plan/account; (b) rolling over plan assets to a plan of a new
employer (if applicable); (c) rolling over assets to an IRA with a financial institution; or (d) receiving a cash
distribution (which may be fully taxable.)
If you decide to roll over assets out of a plan into an IRA account, plan assets will no longer be subject to
protections of ERISA or other applicable pension laws. You should also be aware that your investment advisor
representative has a financial incentive to invest those assets in an IRA account because the investment advisor
representative will be paid on those assets through advisory fees and such fees can be higher than those a
participant pays through a plan. Securities held in a retirement plan can often not be transferred into an IRA
and commissions and sales charges are typically charged by the plan’s broker when liquidating such securities
in the plan prior to the transfer of assets. These fees are in addition to commissions and sales charges previously
paid on transactions in the plan.
You should understand that you are making an independent decision regarding your transfer or roll over
options, including any decision to roll out of your current tax qualified plan/account into an IRA. The Firm’s
investment advisor representatives will not speak with you about specific securities transactions or provide
advisory services in connection with a transfer or roll over of tax qualified assets prior to you making an
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independent decision to roll assets into an IRA account with us.
Commission or Sales Charges for Recommendations of Securities and Insurance
Most of PPP’s Supervised Persons are also registered with LPL as FINRA broker-dealer registered
representatives. A conflict of interest exists to the extent that Supervised Persons of PPP, in their individual
capacities as registered representatives of LPL, recommend Clients utilize the brokerage services of LPL where
they receive commissions, concessions, sales charges and other transaction fees for brokerage or insurance
services provided. PPP does not directly or indirectly receive any portion of commissions, concessions, sales
charges or transaction fees for brokerage services provided by Supervised Persons or by LPL. Clients are in no
way required to purchase any product or service through any Supervised Persons of PPP in their outside
capacities as registered representatives of LPL.
As part of a financial plan, a Supervised Person may recommend changes to a Client’s insurance coverage. If
Clients request that a Supervised Person assist them in implementing the recommendations in a financial plan,
the Supervised Person, in [his/her] capacity as an insurance agent, may suggest insurance products, which will
generate commissions to them. Most of PPP’s Supervised Persons can place insurance as brokers through
many insurance agencies. Clients are advised that some insurance carriers pay allowances and benefits to some
of agents (which include trips, training support, and educational conferences, among other benefits), which
vary considerably from year-to-year. All these allowances and benefits are customary in the industry and are
in addition to the commissions generated on insurance sales and are based on the volume of business they
conduct on an annual basis. Although this arrangement creates a conflict of interest and incentivizes
Supervised Persons to recommend that Clients use insurance carriers which provide higher compensation,
Supervised Persons who sell insurance recommend insurance carriers based on what they believe is appropriate
for the Client.
Item 6. Performance-Based Fees and Side-by-Side Management
Not applicable. We do not accept performance-based fees or engage in side-by-side management.
Item 7. Account Requirements and Types of Clients
Our primary types of managed account programs are wrap accounts and have minimum account value ranges
from $0 to $100,000, depending on the specific program or sub-adviser utilized.
Our types of clients are primarily individuals, high net worth individuals, corporations, and businesses,
pension and profit-sharing plans, and charitable organizations.
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis and Investment Strategies
Each advisory account at the Firm is managed by one or more IARs who serve as the primary point of contact
between the Firm and the Client and who determine which other available Firm resources to utilize in
connection with providing personalized and individualized investment advice to Clients. Some IARs choose
to incorporate more of the Firm’s available resources in their provision of advisory services to their Clients than
others do. IARs are under no obligation or requirement to utilize the same methods of analysis, investment
strategies, or buy or sell the same investments for all accounts, even when the investment strategy may be
similar.
Given the number of IARs providing advice at PPP, the methods of analysis and investment strategies for
selecting and replacing securities and/or Portfolio Managers can vary greatly based upon the individual IAR.
A number of tools and resources are available to IARs to conduct their own research and due diligence when
making investment selections, including:
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(i) technical research materials prepared by third-parties; (ii) annual reports, prospectuses, and other filings
with the Security Exchange Commission; (iii) ratings agencies, such as Moody’s and Standard & Poor’s; (iv)
company press releases; (v) Morningstar; (vi) risk management tools such as StratiFi or Riskalyze; (vii)
financial newspapers, magazines, newsletters and other publications; and (viii) other sources to construct
portfolios and research track records and fundamentals regarding investments considered. IARs may pay an
additional fee for access to these tools and resources.
IARs use different investment strategies in an effort to help the Client meet their specific investment goals.
After a discussion with the Client about their investment objectives, risk tolerance, time horizon, an investment
strategy is decided upon that best meet the needs of the Client. All investment strategies involve certain risks.
There can be no assurance that any particular strategy will be successful in achieving the Client’s investment
goals and objectives.
The material risk for any strategy under an IAR’s advice is the risk of loss of principal investment value. Each
method of analysis an IAR undertakes requires subjective assessments and decision- making by experienced
investment professionals.
IARs may act as Portfolio Manager for a wrap fee program account or select a professional third- party
Portfolio Manager(s). IARs have access to asset management platforms that provide integrated portfolio
management, administration, product selection, and reporting. These platforms typically offer asset allocation
portfolios designed to meet different investment objectives and a broad array of third-party Portfolio Managers
and are supported by investment specialists in asset allocation, portfolio construction and manager due
diligence as well as technology platforms that facilitates custody, trading, tax reporting, and other
administrative support.
IARs must meet certain selection and review criteria of the Firm prior to recommending investment advisory
programs and managing Client assts. IARs are generally required to (i) have at least two years of advisory or
brokerage-related experience; (ii) possess a FINRA Series 65 or 66 license or the receipt of certain professional
designations, such as a CFA, CFP, ChFC, CIC, or PFS; and (iii) have no significant disclosures or disciplinary
history. Since PPP was organized, it has had other IAR/Portfolio Manager criteria in effect, which may have
been less restrictive. As new criteria are put into effect, they are made appliable to new IARs, and existing
IARs are generally not affected. For more information about the IAR managing your account you should refer
to the Form ADV 2B, Brochure Supplement that was provided to you. PPP does not calculate the performance
record of IARs; however, through its custodians, provides Clients with individual quarterly performance
information on a time-weighted basis. Performance information is intended to inform Clients as to how their
investments have performed for a given period, both on an absolute basis and compared to leading investment
indices.
While PPP conducts due diligence on asset management platforms to validate their business models, costs,
and ability to identify and access attractive third-party Portfolio Managers, PPP does not conduct due diligence
on individual third-party Portfolio Managers and the underlying investment strategies offered on the asset
management platforms. Asset management platforms offer a broad spectrum of third-party Portfolio
Managers with different investment strategies and risk exposures. PPP does not calculate performance for
each Portfolio Manager available on the asset management platform but rather relies heavily on the due
diligence conducted by the asset management platforms. Asset management platforms select and review third-
party Portfolio Managers based on quantitative and/or qualitative criteria. There are two types of Portfolio
Managers, “Recommended” and “Participating.” Portfolio Managers that are “Recommended” are subject to
more rigorous selection and review process by the asset management platform than those that are
“Participating.” IARs conduct additional screenings and analysis to identify third-party Portfolio Managers
and investment strategies that are suitable for a particular Client’s financial circumstances, investment
guidelines, and preferences. Clients should speak to their IAR regarding whether the Portfolio Manager being
considered for selection is “Recommended” or “Participating.”
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IARs tailor advisory services to the individual needs of clients and conduct additional reviews on Portfolio
Managers, Investment Strategies, and securities they select and replace to reasonably ensure the selection is
appropriate for a particular Client's investment guidelines, risk tolerance, time horizon, particular financial
goals, and preferences. Each method of analysis an IAR undertakes requires subjective assessments and
decision-making by experienced investment professionals.
Clients are strongly encouraged to review the disclosure documents relating to the Portfolio Managers and
securities held in their portfolios and contact their IAR with any questions. All investment strategies involve
risks. There can be no assurance that any particular strategy will be successful in achieving the Client’s
investment goals and objectives. The material risk for an Investment Strategy is risk of loss of principal.
General Risks of Loss
Although IARs consider many risks before recommending a security or Portfolio Manager to Clients, or before
investing on their behalf, there are a variety of circumstances that may cause investments to lose value. An
IAR’s assessment of any Portfolio Manager or security’s likely future performance is inherently an assessment
based on acts currently known to the IAR and it is subject to uncertainty and risk that future performance
cannot be predicted on past facts and the outlook might prove wrong. A negative outcome can arise from a
number of factors, such as an erroneous assessment of the value offered by the investment manager/security, a
change in strategy by the selected manager, market changes, unanticipated changes to interest rates or the tax
code, among others. There can be no assurance that any particular investment or strategy will be
successful in achieving the Client’s investment goals and objectives. There is a risk that any investment will
decline in value below the amount invested.
PPP does not create, manufacture, or recommend any particular type of security. IARs invest in and
recommend securities they believe to be appropriate for the Client based on an understanding of the Client’s
investment objectives, risk tolerance, time horizon, particular financial goals and preferences.
Summarized below are specific risks broadly relating to the types of securities PPP primarily invests in for
Client accounts; however, securities may be the subject of additional risks specific to that security or issuer.
Clients are strongly encouraged to review the prospectus disclosures and offering documents relating to the
securities held in their portfolios if they have questions, as these documents discuss in more detail the risks
relating to the particular product. Clients with additional questions regarding a particular security should
contact their IAR.
Specific Risks of Loss
IARs and third-party Portfolio Managers invest in many different types of securities, including mutual funds,
exchange traded products, equities, fixed income securities, closed end funds, and options. Investing in
securities involves risk of loss of principal that Clients should be prepared to bear.
Money markets used are generally considered low risk but are not guaranteed and may be subject to loss and/or
change in market value. Mutual funds and exchange traded products often provide diversification but may be
concentrated in a particular asset category or class within a category. Investments in funds impose risk due to
exposure to economic forces or factors for which the future is uncertain. Some of these risks are unique to
individual funds, but many are common to many funds. A fund’s risk can depend on how closely its return is
coupled with given indexes, the riskiness of each index and how closely the indexes tend to move together.
The level of overall investment market diversification will vary depending on the underlying exposure of the
Account’s securities. The risk is a function of the underlying asset classes and weighting of the securities.
Further, all investment strategies involve risk, and the investment performance and success of any strategy
cannot be predicted or guaranteed. Past performance should not be used to forecast future results.
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Equity portfolios are subject to risks such as (i) market risk (i.e., the risk that the value of the investment in
the Account will decrease due to the change in value of the stock price, interest rates, foreign exchange rates,
commodity prices or other market forces); (ii) economic risk (the possibility that an economic downturn will
negatively impact an investment; (iii) business risk (the risk that a loss considered normal in a company’s
operations and environment, such as competition and poor economic conditions, that result in a company not
having enough capital to meet operating expenses; (iv) political risk (the risk that an investments returns could
suffer as a result of political changes or instability in a country); and (v) currency risk (a form of risk that
results from the change in price of one currency against another).
Small-cap equity portfolios are subject to certain risks such as market and investment style risk. Investments
in small to medium-sized corporations are more vulnerable to financial risks and other risks than larger
corporations and may involve a higher degree of price volatility than investments in the general equities
markets.
Fixed income portfolios are subject to risks such as (i) interest rate risk (if interest rates rise, bond prices usually
decline); (ii) credit risk (bonds carry the risk of default, which means the issuer is unable to make further
income and principal payments); (iii) call risk (a callable bond has a provision that allows the issuer to call, or
repay, the bond early. If this happens the bond holder’s interest payments cease, and they receive their principal
early. If the bond holder then reinvests the principal in bonds, [he/she] will likely have to accept a lower
coupon rate, one that is more consistent with prevailing interest rates); (iv) inflationary risk (the risk that
inflation will undermine an investment’s returns through a decline in purchasing power); and (v) liquidity risk
(the risk that an investor might be unable to convert an asset into cash without giving up principal and income
due to a lack of buyers or an inefficient market).
When Clients invest in market-linked investments, and alternative investments, they receive offering
documents which identify the specific risk factors associated with those securities and issuers. Some of these
types of investments can be speculative in nature and may use leverage or other aggressive investment
practices. In some instances, these investments have limited liquidity with no available market price and the
underlying properties are valued infrequently. Clients are encouraged to review the specific issuer’s disclosure
documents for additional risk disclosures.
When Clients invest in mutual funds, exchange traded products, and unit investment trusts for example, they
receive prospectuses or disclosure documents which identify the specific risk factors associated with those
securities and issuers. Clients are encouraged to review such disclosure documents.
This list of specific risks is not exhaustive. Please contact your IAR if you have any questions about the
specific risks related to your investments.
Item 9. Disciplinary Information
Private Portfolio Partners, LLC does not believe that there have been any legal or disciplinary events that are
material to our advisory business or the integrity of our management to disclose; however, certain individual
financial professionals disclose, or are required to disclose legal or disciplinary information.
Item 10. Other Financial Industry Activities and Affiliations
LPL Financial
In most instances, the Firm’s Supervised Persons are also registered with LPL Financial (CRD#: 6413/SEC#:
801-10970, 8-17668) as FINRA broker-dealer registered representatives. A conflict of interest exists to the
extent that Supervised Persons of PPP, in their individual capacities as registered representatives of LPL,
recommend Clients utilize the brokerage services of LPL where Supervised Persons receive commissions,
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concessions, sales charges and/or other transaction fees for brokerage and/or insurance services provided. PPP
is a separate entity and is not affiliated with LPL. Clients are in no way required to purchase any product or
service through any Supervised Person of PPP in their outside capacities as an LPL registered representative.
As discussed throughout, LPL may have access to certain confidential information (e.g., financial information,
investment objectives, transactions, and holdings) about PPP’s Clients, even if the Client does not establish
any account through LPL. Clients can obtain additional copies of PPP’s Privacy Notice or a copy of LPL’s
Privacy Notice from their IAR or by calling (201)639-7289.
Other Insurance Brokerage Services
Most of PPP’s Supervised Persons can place insurance as agents through many insurance companies and
agencies unaffiliated with PPP. A conflict of interest exists to the extent that Supervised Persons receive
commissions and other remuneration for their insurance activities. PPP advises client to seek external legal
counsel and tax advice for any service or product not offered through PPP. Clients are in no way required to
purchase any product or service through any Supervised Person of PPP in their outside capacities as an
insurance agent.
Chief Compliance Officer services
PPP outsources its Chief Compliance Officer from My RIA Lawyer, a third party regulatory compliance
consulting firm, to assist with the implementation and oversight of PPP’s compliance program. PPP pays a
fee to My RIA Lawyer in connection with these services.
Item 11. Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
PPP has adopted a Code of Ethics that emphasizes the high standards of conduct the Firm seeks to observe.
PPP personnel are required to conduct themselves with integrity and follow the principles and policies detailed
in the Firm’s Code of Ethics. A copy of the code of ethics is available to clients or prospective clients upon
request and is available by contacting the Firm at (201)939- 6644.
PPP’s Code of Ethics addresses conflicts of interest the Firm has identified or that could likely arise specific
to its business model. The Firm’s personnel are required to follow guidelines in areas such as personal trading
practices, prohibitions on trading on material nonpublic information, gifts and business entertainment, outside
business activities, and adherence to applicable securities laws.
PPP’s Code of Ethics requires “Access Persons” (as defined by the SEC) to periodically report their personal
securities transactions and holdings to the Firm for review.
PPP does not maintain “restricted lists,” implement “blackout periods” or require prior written approval (“pre-
clearance”) for personal securities transactions other than initial public offerings (“IPOs”) and private
placements. PP does not hold or trade securities for its own accounts, although from time to time, IARs
may trade in securities for their own accounts that they also trade in Client accounts, and they also trade in
different securities that they do not feel are appropriate for certain Clients. The conflict presented in this
practice could lead to an IAR purchasing or selling a security and receiving a better price than the Client.
As described under Brokerage Practices below, IARs may aggregate transactions for a client with other clients
to improve the quality of execution. Clients should be aware that the IAR’s personal accounts (including
related accounts, such as those of family members) can be included in such a block order. Although the same
average price would be applied to client accounts and their IAR’s personal accounts, the inclusion of an IAR’s
personal account in a block order can present a conflict of interest. It is possible that the inclusion of the
personal account could negatively impact the price of the security or result in the client being allocated less of
an order. If a partially filled order is allocated on a random basis, the inclusion of the personal account could
make it less probable that a client account is randomly selected and the IAR’s personal account could be
18
randomly selected instead of a client account. PPP addresses this conflict by disclosing it to you. Please ask
your IAR if you would like more information on the IARs practices in this respect.
Item 12. Brokerage Practices
Custodians and Brokers
PPP does not maintain custody of Client assets that it manages, although we are deemed to have custody of
Client assets when you give us authority to instruct your broker/custodian to withdraw assets from your
account or facilitate a standing letter of authorization to instruct a custodian to move assets to a third-party
with your written authorization (see Item 15 – Custody, below). Your assets must be maintained in an account
at an approved broker/custodian. Our approved broker/custodians currently include LPL Financial and
Fidelity.
We are independently owned and operated and are not affiliated with any broker/custodian. The
broker/custodian will hold your assets in a brokerage account and buy and sell securities when we instruct them
to. While we may recommend you use a particular broker/custodian, you will decide whether to do so and will
open your account with the custodian by entering into an account agreement directly with them.
We do not open the account for you, although we may assist you in doing so. If you do not wish to place
your assets with one of our recommended broker/custodians, then we cannot manage your account. Even
though your account is maintained at one of these broker/custodians, and we anticipate that most trades will
be executed through the broker/custodian you choose, other brokers may be used to execute trades for account
as described below under “Your Brokerage and Custody Costs.”
Asset-Based Pricing
Clients should be aware that IARs pay a flat fee (“asset-based fee” aka “asset-based pricing”) to PPP which is
passed to the broker/custodian to cover transaction and execution costs (commissions/ticket charges) on a
calculation based on the IAR’s aggregate assets under management. IARs pay an asset-based fee regardless
of how much or little they trade Client Accounts. We believe that a flat asset-based fee structure reduces
potential conflicts of interest that may arise with individual ticket/transaction charges that can influence an
IAR’s decision whether or not to trade an account.
Investment advisory Programs custodied at Fidelity offer no transaction fee mutual funds and exchange traded
funds (“NTF funds”) that are excluded from the Firm’s aggregate assets under management for asset-based
billing purposes. This presents a conflict because there is an economic benefit for the Firm to have Client
assets in NTF funds over other fund share classes available on the broker/custodian’s platform. To help
mitigate this conflict, IARs are charged an asset-based fee based on aggregate client assets held at the
broker/custodian regardless of fund share class selected. We believe that this asset-based fee structure reduces
potential conflicts of interest which may arise that can influence an IAR’s fund share class selection and
decision whether or not to trade an account. Clients are advised that the Firm cannot ensure that all Clients will
hold the lowest cost share class available on any broker/custodian’s platform at any given time.
Brokerage and Custody Costs
In most circumstances, our broker/custodians do not charge you separately for custody and transaction and
execution services but are compensated by charging us an asset-based fee (see “Asset-Based Pricing” above.)
Each of our broker/custodian’s asset-based fee arrangements are negotiated and based on the condition that
our clients collectively maintain a minimum dollar amount of assets in accounts at the broker/custodian.
Broker/custodians are also compensated by earning interest on the uninvested cash in your account.
Our custodians will charge you a flat dollar amount as a “prime broker” or “step-out” fee for each trade that is
executed by a different broker-dealer but where the securities bought or the funds from the securities sold are
settled into your account. These fees are in addition to the fees you pay us. PPP does not “step out” trades;
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however, some of the professional third-party Portfolio Managers utilized by us do at their discretion. Clients
should review the disclosure brochure for the any third-party Portfolio Manager selected prior to investing for
more information regarding their step- out trade practices including additional costs that will be borne by the
Client.
Aggregation of Trades
Purchases, sales, and other transactions made for the Client’s Account may be aggregated with purchase, sales,
and other transactions in the same or similar investments for other clients. When transactions are aggregated,
the actual prices applicable to the aggregated transactions will be averaged, and the Account will be deemed
to have purchased or sold its proportionate share of the investments involved at such an average price.
Occasionally, an aggregated order may only be partially filled. Under such circumstances, the investments
are allocated, to the extent feasible, among the applicable clients on a pro rata basis. Clients are encouraged to
refer to the agreements they enter into as well as the disclosure brochure for any third-party manager utilized
for more information on trade aggregation practices.
Cross Transactions
PPP does not execute cross transactions involving Program accounts.
Allocation of Investments
IARs engage in an investment advisory business apart from managing your Account. This creates a conflict of
interest with the IAR’s time devoted to managing your Account and the allocation of time and investment
opportunities among other client accounts managed by the IAR. The IAR will attempt to resolve such conflicts
in a manner that is fair to all clients. IARs provide personalized and individualized advice and take action with
respect to other clients that may differ from advice given or the timing or nature of action taken with respect to
your Account. IARs are not obligated to purchase or sell any security that the IAR may acquire for their own
account or for the account of any other client, if in the absolute discretion of the IAR, it is not practical or
desirable to acquire a position in such security for the Account.
Principal Transactions
PPP does not execute trades on a principal basis in Program accounts.
Best Execution
PPP’s best execution review of broker/custodians includes quantitative and qualitative review of
broker/custodian (i) commissions (if any [refer to Asset-Based Pricing under Brokerage Practices above]); (ii)
reputation; (iii) research; (iv) access to products and services; (v) administrative efficiencies; (vi) trading
platforms; and (vii) other service-oriented tasks considered in the selection of a broker/custodian. These
reviews are done periodically to ensure the services provided by the broker/custodian remain competitive and
are in the best interest of the Firm’s Clients.
Soft Dollar Arrangements
PPP does not receive soft dollars from executing broker-dealers (i.e., there is no corresponding commitment
made by PPP to transact any specific amount or percentage of order flow in any securities in exchange for
access to products or services as a result of an arrangement with an executing broker-dealer). However, PPP
receives certain economic benefits from utilizing broker/custodians based on a minimum aggregate dollar
value maintained at the broker- dealer/custodian. Clients do not pay more for services because of these
arrangements.
Executing Broker-Dealer Economic Benefits
Clients select LPL, or Fidelity, to maintain custody and to act as broker to execute trades for assets in their
accounts. Broker/custodians provide PPP with investment research and access to products and services that
assist in investment the management process. Receipt of research and access to research, products, and services
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poses a conflict of interest to the extent that PPP does not have to produce or pay separately for these services.
Broker/custodians provide PPP with access to institutional trading and custody services, which are typically
not directly available to retail investors. These services are generally available to independent investment
advisors at no charge. Services include brokerage services related to the execution of securities transactions,
custody, research, analyses and reports, and access to mutual funds and other investment products typically
available only to institutional investors or would require a significantly higher minimum initial investment.+
Broker/custodians make available other products and services that benefit the Firm but may not benefit its
Clients’ accounts. These benefits include occasional educational and business entertainment events. Other
benefits assist the Firm in managing and administering Clients’ accounts. These include software and other
technology and training that provide access and assistance with Client account data, trade execution, research,
market data, payment of advisory fees, recordkeeping, and Client reporting services. Many of these services
may be used to service all or some substantial number of the Firm’s accounts.
Broker/custodians make available other services intended to help the PPP manage and further develop its
business enterprise. These services include professional compliance, legal and business consulting,
publications and conferences on practice management, information technology, business succession planning
services, regulatory compliance support, employee benefits providers, human capital consultants, and
insurance and marketing.
These support services are provided based on the overall relationship between PPP and the broker/custodian.
It is not the result of soft dollar arrangements or any other express arrangements that involves execution of
transactions as a condition to the receipt of products and services. Services are based on a minimum aggregate
dollar value of assets PPP maintains at the broker-dealer/custodian and PPP will continue to receive the services
from its broker/custodians regardless of order flow. Clients do not pay more for services as a result of these
arrangements.
An IAR’s recommendation that a Client utilize a particular broker/custodian may be based on preference,
including the availability of some of the foregoing research, products and services and not solely on the nature,
cost or quality of custody and brokerage services provided by the broker/custodian. The receipt of these benefits
creates a conflict of interest or other material effects on advice and other services the benefits may cause.
LPL Financial Transition Assistance
Most IARs associated with PPP are also Dually Registered Persons with LPL Financial. As registered
representatives of LPL, Dually Registered Persons often receive an initial loan and/or transition payment from
LPL to assist with the costs associated with transitioning brokerage business to LPL’s custodial platform
(“Transition Assistance”). The amount of Transition Assistance that LPL pays to any registered representative
can vary greatly but is typically between 0.05 - 0.15 bps. Transition Assistance may also be provided by LPL,
at its discretion, to Dually Registered Persons for investment advisory assets custodied at LPL where GIA is
Adviser.
Oversight Fee to LPL for Assets Held Away
As stated previously, most IARs associated with PPP are Dually Registered Persons of LPL Financial. As a
result of this licensing relationship, LPL conducts “oversight” of certain activities of PPP to the extent that
dually registered persons manage assets at a broker/custodian other than LPL. LPL charges PPP a fee for
this oversight of typically 0.05 bps. LPL Financial charges PPP a fee for this oversight. This presents a
conflict of interest in that PPP has a financial incentive to recommend that you maintain your account with LPL
Financial rather than another custodian to avoid the additional oversight fee. To the extent that your IAR
recommends that you use a particular broker/custodian, it is because they believe that it is in your best interest
to do so.
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Broker Selection and Directed Brokerage
Clients select a broker/custodian of their choice providing the broker/custodian has a master service agreement
with us. We currently have agreements with LPL, Schwab, Fidelity and TD Ameritrade. We do not permit
Clients to direct brokerage transactions. Clients should be aware that certain third-party Portfolio Managers
can execute trades away from the chosen broker/custodian (i.e., step-out trades.) When this occurs, the Client
will be assessed a commission charge or ticket charge. This charge is passed entirely to the broker-dealer and
is in addition to the fee the Client pays PPP.
Trade Errors
In the event of a trade error attributable to PPP, the Firm’s policy is to place the Client in the position [he/she]
would have been absent the error unless otherwise directed by the Client. In such cases, the Firm will own
any profit or loss resulting from the reversing transactions.
Item 13. Review of Accounts
IARs review Client accounts on an ongoing basis and complete a review of each Client account at least annually
to have a reasonable basis to believe that the advisory account continues to be in the Client’s best interest. An
IAR’s underlying premise of suitability for an advisory account is based on the totality of services provided,
not on any single service or component of the overall fee. PPP is not a broker-dealer and does not offer
brokerage account only options to Clients.
IARs meet with Clients to review such items as the Client’s financial circumstances, custodial account
statements, performance information, fees, and other information or data related to the Client’s account,
investment objectives, and continued suitability of the account in the selected Program. Additional reviews
may be triggered by material market, economic, or political events, or by changes in Client’s financial
circumstances, such as retirement, change in employment or marital status, physical move, inheritance, or
other life events.
Each Client will receive written reports directly from the broker/custodian that detail the Client’s positions
and activity. Many IARs also provide their Client with periodic performance reports, which may show
performance across multiple accounts within a household. Clients are advised to always compare those reports
to the ones provided by the qualified custodians, which are the official records of the accounts.
For financial planning, the Client agreement terminates upon delivery of the plan; however, Clients are
encouraged to update their financial plans annually. Such annual reviews are conducted at the election of the
Client and a new agreement for services between PPP, the Client and the IAR will be required. The review
may consist of a new personal financial plan if the Client’s circumstances and/or goals have changed.
Alternatively, the review may be a comparison of the Client’s current assets and goals as stated in the personal
financial plan.
Item 14. Client Referrals and Other Compensation
Client Referrals
PPP may enter into arrangements with individuals or organizations (“Solicitors”) whereby the Solicitor will
refer clients to PPP that may be candidates for the investment advisory services offered By PPP. In return,
PPP will compensate the Solicitor for the referral. Compensation to the Solicitor will be an agreed upon
percentage of PPPs advisory fee. PPP’s solicitation/referral fee is paid pursuant to a written agreement retained
by both PPP and the Solicitor. The Client’s advisory fee will not exceed the maximum asset-based fee of 2%
regardless of Solicitor referral arrangements. The Solicitor will be required to provide the Client with a copy of
PPP’s Form ADV Part 2A and a Solicitor Disclosure document prior to or at the time off entering into any
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investment advisory contract with PPP. The Solicitor is not permitted to offer Client any investment advice
on behalf of PPP.
In some cases, PPP acts as a Solicitor on behalf of a third-party manager and receives a referral fee from a
third-party asset manager. Third-party asset managers actively manage Client assets on a continuous basis
and have discretion to buy, sell and trade securities in accordance with the program selected by the Client.
PPP shall deliver to each prospective Client at the time of any solicitation activities for which compensation
is paid, a current copy of the applicable Form ADV Part 2A and Solicitor Disclosure document. PPP and its
Supervised Persons have an incentive to refer Clients to third-party managers because a portion of the Client
fee received by the third-party asset manager is paid to PPP and the Supervised Person. PPP addresses this
conflict by providing the Client with a disclosure statement explaining the roles of parties involved and
discloses the fee paid to PPP for Client referrals.
Other Compensation
PPP receives economic benefit from its broker/custodians in the form of the support products and services they
make available to us (see Item 12 Brokerage Practices for more information).
IARs receive additional compensation from product sponsors. However, such compensation may not be tied
to the sales of any products. Compensation includes such items as gifts with a de minimis value, an occasional
dinner or ticket to an entertainment event, or reimbursement in connection with an educational meeting with
the IAR, client workshops or events, marketing events or advertising initiatives. Product sponsors also pay
for, or reimburse PPP for the costs associated with, education or training events that are attended by PPP
employees and IARs and for PPP-sponsored conferences and events.
Dually Registered Persons receive an economic benefit from LPL primarily in the forms of support services,
product offerings, and Transition Assistance (see Item 12 Brokerage Practices, LPL Transition Assistance for
more information).
PPP Compensation to IAR
PPP compensates IARs pursuant to an independent contractor agreement, and not as an employee. This
compensation is based on the amount of Client assets the IAR services and includes a portion of the advisory
fee and, such portion received by IAR may be more or less than what IAR would receive at another investment
advisor firm.
Item 15. Custody
Client assets are housed in unaffiliated and nationally recognized brokerage firms, otherwise known as
custodians. PPP does not take custody except under the following two conditions which are by the Securities
and Exchange Commission to be custody because of the Firm’s ability to transfer/access funds:
1. PPP has the authority to ask the custodian to pay investment adviser fees from Client’s Account and
give payment directly to PPP (direct debit), and therefore is deemed to have limited custody. Client
will be sent monthly and/or quarterly written summary account statements directly from the custodian
that holds and maintains their assets at least quarterly. Any funds being deposited for investment must
be payable to the custodian where the account is held, not PPP or one of its IARs. Custodial statements
will reflect the account holdings, transactions for the period reported, and any additions and
withdrawals from the account, including the custodian’s withdrawal of PPP’s adviser fees. Clients are
urged to carefully review the custodian’s statements and compare these official custodial records to
any performance reports that the Client’s IAR provides. An IAR’s reports may vary from the custodial
statements based on systems, accounting procedures, reporting dates, or valuation methodologies of
certain assets. Clients should notify their IAR of any report discrepancies as soon as possible.
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2. PPP is deemed to have custody when a client establishes a standing letter of authorization (“SLOA”)
to direct PPP to transfer funds or securities from the client’s account to a specified third party.
The client’s SLOA gives PPP the authorization to change the timing and/or the amount of the transfer;
however, not the ability to change the third-party recipient without the client’s written authorization.
You will receive account statements directly from the custodian at least quarterly. Statements will be sent to
the email or postal mailing address you provided to the custodian. You should carefully review those
statements promptly when you receive them. You should also compare your custodial account statements with
periodic reports you may receive from us and immediately report any discrepancies.
Item 16. Investment Discretion
PPP accepts discretionary authority to manage securities accounts on behalf of its Clients. Clients may place
limitations on this authority including, for example, restrictions on investing in certain securities, industries,
security types, issuers, securities with certain credit ratings or limitations on the percentage of cash held. Clients
should be aware that Client restrictions can affect the account’s performance and that it may differ from and be
less successful than that of other accounts that have not limited discretion Security restrictions are subject to
approval by PPP or the third-party manager. For PPP to assume discretionary authority both the Client and
the Firm must sign an Investment Management Agreement that explains the discretionary authority and details
the restrictions or limitations, if any.
With respect to financial planning and consulting services, PPP does not have any discretionary investment
authority.
Item 17. Voting Client Securities
PPP will not request or accept voting authority for Client securities. Clients will receive proxies directly from
the issuer of the security or the Custodian. Clients should direct all proxy questions to the issuer of the security.
For Client accounts managed by a third-party portfolio manager, Clients should refer to the separate agreement
they entered into with the portfolio manager and that portfolio manger’s specific proxy voting policies and
procedures.
Item 18. Financial Information
Not applicable. We do not require or solicit Clients to prepay fees of more than $1,200 six months or more in
advance.
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