Overview
Assets Under Management: $282 million
Headquarters: TAMPA, FL
High-Net-Worth Clients: 84
Average Client Assets: $3 million
Services Offered
Services: Portfolio Management for Individuals, Investment Advisor Selection
Fee Structure
Primary Fee Schedule (PWG FORM ADV PART 2 DISCLOSURE BROCHURE)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | and above | 1.00% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $10,000 | 1.00% |
| $5 million | $50,000 | 1.00% |
| $10 million | $100,000 | 1.00% |
| $50 million | $500,000 | 1.00% |
| $100 million | $1,000,000 | 1.00% |
Clients
Number of High-Net-Worth Clients: 84
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 76.13
Average High-Net-Worth Client Assets: $3 million
Total Client Accounts: 618
Discretionary Accounts: 618
Regulatory Filings
CRD Number: 128560
Last Filing Date: 2025-02-28 00:00:00
Website: https://privatewealthgroup.com
Form ADV Documents
Primary Brochure: PWG FORM ADV PART 2 DISCLOSURE BROCHURE (2025-08-08)
View Document Text
BROCHURE OF
Private Wealth Group, LLC
A Delaware limited liability company registered with the Securities and Exchange
Commission as an Investment Adviser (CRD #128560)
Private Wealth Group, LLC
4902 Eisenhower Blvd.
Suite 150
Tampa, Florida 33634
www.privatewealthgroup.com
Telephone: (813) 226-1900
THIS BROCHURE PROVIDES INFORMATION ABOUT THE QUALIFICATIONS AND BUSINESS
PRACTICES OF PRIVATE WEALTH GROUP, LLC. IF YOU HAVE ANY QUESTIONS ABOUT THE
CONTENTS OF THIS BROCHURE, PLEASE CONTACT US AT
(813) 226-1900 OR
INVESTORRELATIONS@PRIVATEWEALTHGROUP.COM.
NEITHER THE U.S. SECURITIES AND EXCHANGE COMMISSION, NOR THE STATE OF DELAWARE,
NOR ANY STATE SECURITIES AUTHORITY, HAS PASSED UPON THE ADEQUACY OR ACCURACY
OF THIS BROCHURE. REGISTRATION AS AN INVESTMENT ADVISER DOES NOT IMPLY A CERTAIN
LEVEL OF SKILL OR TRAINING. ADDITIONAL INFORMATION ABOUT PRIVATE WEALTH GROUP,
LLC ALSO IS AVAILABLE ON THE SEC’S WEBSITE AT WWW.ADVISERINFO.SEC.GOV.
The date of this Brochure is:
August 7, 2025
1
Item 2.
Material Changes
Private Wealth Group, LLC has made the following changes to its ADV Part 2A Disclosure
Brochure since its last annual update on February 26, 2025:
• As Firm no longer recommends subadvisors, references to this service have been
removed throughout this ADV Part 2A.
•
Item 5(A) – Firm has updated its disclosures regarding conflicts of interest. In addition,
Firm has revised this ADV Part 2A to disclose its practice of consolidating Management
Fee components into a single fee for clarity and administrative simplicity for newer clients.
This change does not impact existing clients’ Management Fee arrangements, which are
set forth in their respective investment advisory agreements.
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Part 2A – Firm Brochure
Item 3.
TABLE OF CONTENTS
Item 2.
Material Changes ....................................................................................................... 2
Item 3.
TABLE OF CONTENTS ............................................................................................... 3
Item 4.
Advisory Business ..................................................................................................... 4
Item 5.
Fees and Compensation ............................................................................................ 5
Item 6.
Performance Based Fees and Side-by-Side Management ...................................... 6
Item 7.
Types of Clients ......................................................................................................... 6
Item 8.
Methods of Analysis, Investment Strategies and Risk of Loss .............................. 7
Item 9.
Disciplinary Information .......................................................................................... 14
Item 10.
Other Financial Industry Activities and Affiliations ............................................... 14
Item 11.
Code of Ethics, Participation or Interest in Client Transactions,
and Personal Trading ............................................................................................... 15
Item 12.
Brokerage Practices ................................................................................................. 18
Item 13.
Review of Accounts ................................................................................................. 19
Item 14.
Client Referrals and Other Compensation ............................................................. 20
Item 15.
Custody ..................................................................................................................... 20
Item 16.
Investment Discretion .............................................................................................. 21
Item 17.
Voting Client Securities ........................................................................................... 21
Item 18.
Financial Information ............................................................................................... 21
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Part 2A – FIRM BROCHURE
Item 4.
Advisory Business:
(A)
Operational and Organizational Information: Private Wealth Group, LLC
(“Firm”), a Delaware limited liability company, is an investment adviser registered
with the U.S. Securities and Exchange Commission (“SEC”). As stated on the
cover page of this Brochure, registration as an investment adviser does not imply
a level of skill or training. Firm has been in business since 2002. The principal
owners of the Firm are Stephen F. Segundo and Michael M. Anderson.
(B)
Types of Advisory Services Offered: Firm offers investment advisory services
through separately managed accounts, by which Firm provides continuous advice
to a client or makes investments for a client based on the individual needs of the
client. Firm may also recommend the services of various independent investment
advisors or private investment managers (“Managers”) selected by Firm. No
assurance can be given, however, that separately managed accounts or Managers
will achieve their objectives, and investment results can vary substantially over
time and from period to period.
Please review Firm’s investment guidelines, specified immediately below under
“Client Investment Guidelines and Parameters,” and Item 8, “Methods of Analysis,
Investment Strategies and Risk of Loss.”
Firm also offers its advisory services as a joint adviser. In these circumstances,
the client will enter into an agreement with Firm and an unaffiliated adviser (“Joint
Adviser”) which will set forth the services Firm and the Joint Adviser will provide to
the client as well as its corresponding advisory fees. For these arrangements, the
Joint Adviser is responsible for providing clients with its ADV brochures as well as
this Brochure.
(C)
Client Investment Guidelines and Parameters: Advisory services include,
among other things, providing advice regarding asset allocation and the selection
of investments. Decisions relating to investment advice are based on an analysis
of the merits of the investment involved and on the investment guidelines and
restrictions of the client. Firm provides discretionary and non-discretionary
investment advisory services to client accounts.
The following is a general description of the principal types of trades and
investments which Firm currently engages in, certain techniques that it employs,
the investment criteria that it plans to apply, and the guidelines that it has
established regarding the composition of its investment portfolio.
Separately Managed Accounts: For a separately managed account, Firm
provides investment supervisory services through its portfolio management
service, giving continuous advice to a client or making investments for a client
based on the individual needs of the client. Based on a client’s particular
circumstances, Firm develops a client’s personal investment strategy and creates
and manages a portfolio based on that strategy. The firm will manage advisory
accounts either on a discretionary or non-discretionary basis. Advisory services
include, among other things, providing advice regarding asset allocation and the
selection of investments. This description is merely a summary and you should not
assume that any descriptions of specific activities are intended in any way to limit
the types of investment activities Firm undertakes.
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(D)
Wrap Fee Programs: Firm does not participate in wrap fee programs.
(E)
Client Assets Under Management:
(i)
Discretionary: $281,812,005 as of December 31, 2024.
(ii)
Non-discretionary: $0 as of December 31, 2024.
Item 5.
Fees and Compensation:
(A)
Generally: All fees are individually negotiated. Circumstances considered when
negotiating fees include, without limitation, customary market rates, specialized
guidelines, strategies, fee and service arrangements with the client, relationships
with Firm or Joint Adviser. This practice creates a conflict of interest because some
clients pay more than other clients for advisory services, and not all clients have
the same or similar fee structures.
Management fees for all accounts are calculated based on a percentage of the
value of the investable portfolio (referred to herein as “Management Fees”).
Firm offers investment management services directly to a client or through a joint
advisory arrangement with client, Firm, and a Joint Adviser.
Management Fees will be deducted from client accounts quarterly in advance
based on the values at the end of the prior quarter. The maximum Management
Fee amount due to Firm is 1.00% of the investable portfolio per annum. (For clients
who established accounts with Firm prior to 2022, Management Fees are
comprised of two components, a base fee and a supplemental strategy fee (if
applicable) with each component not to exceed 0.50% of the investable portfolio
per annum, i.e., 1.00% annually. Firm does not offers this arrangement to new
clients.)
Management Fees are set forth in the investment advisory agreement among Firm,
the Joint Adviser, as applicable, and the client. Clients should refer to the
applicable investment advisory agreement for complete information on the fee
arrangement.
With respect to joint advisory arrangements, in addition to the Management Fee,
clients will also pay an additional advisory fee to the Joint Adviser. Clients subject
to joint advisory arrangements should be aware that the combined fees and
expenses associated with managing their portfolio can exceed those which might
be available if the services were acquired separately. Clients should consult with
the Joint Adviser and its ADV brochures for more information on such fees.
(B)
Payment of Fees: Where there is an active market and market pricing is readily
available for a security, the Firm will rely upon securities pricing furnished by the
custodian that maintains the client’s account to calculate the fee. When pricing
interests in privately placed pooled investment vehicles, the Firm will generally rely
on the monthly account statements provided by the investment’s management,
plus any net contributions, and any relevant market information that suggests
valuations in those reports are inaccurate.
For private investments where there is not an active market or that pricing for a
particular security is not readily available, the Firm attempts to determine the fair
value by various means, including utilizing the value provided by the custodian
or obtaining the fair value directly from the company of the underlying security.
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(C)
Additional Fees and Expenses:
Separately managed account clients will also bear any agreed upon expenses as
set forth in the relevant investment advisory agreements.
All fees paid to Firm for investment advisory services are separate and distinct
from the fees and expenses charged by Managers to their investors. These fees
and expenses are described in each Manager’s offering memorandum, private
placement memorandum, subscription agreement, prospectus and/or ADV Part 2.
These fees will generally include a management fee, and additionally may include
an incentive fee, other expenses, and a possible distribution fee. If the Manager
also imposes sales charges, a client may pay an initial, deferred, or ongoing sales
charge. A client may be able to invest in a Manager directly, without the services
of Firm. In that case, the client would not receive the services provided by Firm
which are designed, among other things, to assist the client in determining which
vehicle or vehicles are most appropriate to such client’s financial condition and
objectives.
The client will incur brokerage and other transaction costs charged by broker-
dealer(s) executing the transactions and the custodians maintaining the client’s
assets. These costs include, but are not limited to, brokerage transaction and
money movement costs, commissions, ticket charges, fed fund wire fees, custodial
fees, IRA custodial fees, safekeeping fees, and margin interest. These costs are
in addition to the Firm’s Management Fees and are not shared with the Firm.
(D)
Fees Paid in Advance: For a separately managed account, Management Fees
are calculated and deducted from client accounts quarterly in advance.
(E)
Termination of Services:
A client agreement may be canceled at any time, by either party, for any reason
upon receipt of written notice. In the event no written notice of termination is
received from the client, closure of all accounts serves as notice. Upon termination
of any account, any prepaid, unearned fees will be promptly refunded, and any
earned, unpaid fees will be due and payable. The client has the right to terminate
an agreement without penalty within five business days after entering into the
agreement.
(F)
Additional Compensation of Supervised Persons:
No supervised person accepts compensation for the sale of securities or other
investment products.
Item 6.
Performance Based Fees and Side-by-Side Management:
Firm does not charge a Performance Fee on client assets held in separately
managed accounts.
Item 7.
Types of Clients:
Firm provides advisory services to individuals, high net worth individuals, trusts,
estates, charitable organizations, corporations, and other business entities. There
is no specific minimum investment required for a separately managed account.
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Item 8.
Methods of Analysis, Investment Strategies and Risk of Loss:
(A)
Methods of Analysis and Investment Strategies:
General: The following description is a summary, and you should not assume that
any descriptions of the specific activities in which Firm engages are intended in
any way to limit the types of investment activities which Firm undertakes or the
allocation of client capital among such investments. Firm reserves the right to alter
any investment policy or strategy as deemed appropriate from time to time in its
discretion without obtaining prior client approval.
Separately Managed Accounts: Firm provides investment supervisory services
through its portfolio management service, defined as giving continuous advice to
a client or making investments for a client based on the individual needs of the
client.
Based on the client’s particular circumstances, Firm develops a client’s personal
investment strategy and creates and manages a portfolio based on that strategy.
Firm will manage advisory accounts either on a discretionary or non-discretionary
basis. Account supervision is guided by the stated objectives of the client.
Firm will allocate the client’s assets among various investments taking into
consideration the overall objectives of the client. Firm will generally create a
portfolio consisting of various investments and may subdivide the portfolio, in part,
among other investment advisers, including hedge funds, real estate investment
trusts (“REITs”) and other private placement investments (“private investments”).
Firm includes various investments within client portfolios, depending on client
needs, such as (but not limited to) individual equities, warrants, corporate debt
securities, commercial paper, certificates of deposit, municipal securities, mutual
funds, exchange traded funds, United States government securities, and option
contracts on securities.
Firm performs a search of various independent Managers (investment advisers as
previously defined) who will manage specific portions of the client’s portfolio, on
behalf of the client if suitable for the client. Firm will determine which Manager(s)
is (are) appropriate for the client based on the individual needs and circumstances
of the client. Factors considered in making this determination include the sum of
investments relative to the total dollar value of the client’s advisory portfolio, the
client’s stated risk tolerance, the client’s prior experience with investments, the
client’s opinion of the recommended Manager(s), and the investment philosophy
of the Manager(s).
For those client accounts for which Firm utilizes Managers, Firm will allocate the
client’s assets to/from the Manager, taking into consideration the client’s personal
investment objectives.
The Manager may use money market mutual funds to sweep unused cash
balances until they can be appropriately invested. The client should refer to the
Manager’s Form ADV disclosure document (or other disclosure brochure in lieu of
the Form ADV disclosure document) for information regarding the practices of that
Manager.
Where Firm engages a Manager on behalf of the client, Firm will provide the client
with a copy of the Manager’s disclosure documents and privacy statement.
However, Firm considers itself the client’s primary contact and requests it convey
all communications to/from the Manager on the client’s behalf.
7
Firm will continuously monitor the Manager, on behalf of the client. Firm will provide
reports to the client at periodic intervals, as determined by the client, reviewing the
performance of the Manager.
If Firm believes that a different Manager is more suitable for a client’s particular
needs, then Firm can recommend transferring the appropriate portion of the client’s
account to a different Manager. Any move to a new Manager is solely at the
discretion of the client.
Managers are considered on the basis of any or all of the following criteria:
• The quality and experience level of the investment team;
• The Manager’s performance;
• The industry sectors utilized;
• The track record of the Manager;
• The investment objectives;
• The management styles and philosophies, and;
• The Manager’s fee structures.
Portfolio weighting among Managers (which may include private investment and
strategies with a focus on various market sectors) will be determined by each
client’s individual needs and circumstances.
Clients should understand that investing in private investment include additional
degrees of risk. Private investment funds are not registered investment companies
under the Investment Company Act of 1940 or Securities Act of 1933. As such,
they are not regulated in the same manner, nor are they subject to the same
requirements, as investment companies such as mutual funds or publicly traded
securities.
In addition, private investment funds are not traded on any public market or
exchange. As such, the valuation of private investments are not always be easily
determinable. Private investments are not generally considered liquid investments.
Clients will have the opportunity to place reasonable restrictions on the types of
investments that will be made on the client’s behalf. Clients will retain individual
ownership of all securities.
Investing in securities involves risk of loss that clients should be prepared
to bear.
(B)
Risks Associated with Firm’s Investment Strategies:
Concentration of Investments: Firm does not limit the amount of assets that it
invests in a single Manager, company, security, country, industry, sector or asset
class, and Firm does not subject client portfolios to any formal policies regarding
diversification. The concentration of portfolios in any one Manager, issuer, industry
or country would subject the portfolios to a greater degree of risk with respect to
the failure of one or a few issuers, or with respect to economic downturns in relation
to such industry, country or region, or performance of Manager.
8
Although Firm seeks to obtain some diversification it is possible that Managers or
Firm, may take substantial positions in the same security or group of securities at
the same time. Thus, there is the risk that one of the strategies or techniques may
have a disproportionate share of a portfolio’s assets.
from a Manager’s
Investments in Securities and Other Assets Believed to Be Undervalued: Firm may
invest with Managers that invest in undervalued securities. The identification of
such investment opportunities is a difficult task, and there are no assurances that
such opportunities will be successfully recognized or acquired. While such
investments offer the opportunities for above-average capital appreciation, they
also involve a high degree of financial risk and can result in substantial losses.
Returns generated
investments may not adequately
compensate for the business and financial risks assumed. Such investments can
sometimes include bonds and other fixed income securities, including, without
limitation, commercial paper and “higher yielding” (and, therefore, higher risk) debt
securities. It is likely that a major economic recession could severely disrupt the
market for such investments and severely impact on their value. In addition, it is
likely that any such economic downturn could adversely affect the ability of the
issuers of such obligations to repay principal and pay interest thereon and increase
the incidence of default for such securities. Additionally, there can be no assurance
that other investors will ever come to realize the value of some of these investments,
and that they will ever increase in price. Furthermore, the Managers may be forced
to hold such investments for a substantial period of time before realizing their
anticipated value. During this period, a portion of clients’ assets would be
committed to the investments made, thus possibly preventing clients from investing
in other opportunities.
Small Companies: Firm may invest with Managers that invest a portion of their
assets in small and/or unseasoned companies with small market capitalization
(such as spin-offs of large companies). Such companies generally have potential
for rapid growth, but they often involve higher risks because they may lack the
management experience, financial resources, product diversification and/or
competitive strength of larger and/or more established companies. In addition, in
many instances, the frequency and volume of their trading may be substantially
less than is typical of larger companies. As a result, the securities of smaller
companies may be subject to wider price fluctuations. When making large sales, a
Manager may have to sell portfolio holdings of such companies at discounts from
quoted prices or may have to make a series of small sales over an extended period
of time due to the lower trading volume of smaller company securities.
Leverage: When appropriate and subject to applicable regulations, Firm and the
Managers can use leverage in their investment program and use certain types of
options, such as puts, calls and warrants, which may be purchased for a fraction
of the price of the underlying securities while giving the purchaser the full benefit
of movement in the market of those underlying securities. While such strategies
and techniques increase the opportunity to achieve higher returns on the amounts
invested, they also increase the risk of loss. To the extent Firm and the Managers
purchase securities with borrowed funds, clients’ assets will tend to increase or
decrease at a greater rate than if borrowed funds are not used. The level of interest
rates generally, and the rates at which such funds may be borrowed in particular,
could affect the investment results of the clients. If the interest expense on
borrowings were to exceed the net return on the investments made with borrowed
funds, Firm’s use of leverage would result in a lower rate of return than if Firm or
the relevant Manager were not leveraged.
9
If the amount of borrowings that a client has outstanding at any one time is large
in relation to its capital, fluctuations in the market value of the client’s portfolio will
have disproportionately large effects in relation to the client’s capital and the
possibilities for profit and the risk of loss will therefore be increased.
Any investment gains made with the additional monies borrowed will generally
cause the value of the portfolio to rise more rapidly than would otherwise be the
case. Conversely, if the investment performance of the additional monies borrowed
fails to cover their cost, the value of the portfolio will generally decline faster than
would otherwise be the case.
Certain of Firm’s or Managers’ trading and investment activities in securities and
other financial instruments are subject to the Federal Reserve Board (FRB) margin
requirements, which are computed each day. At present, the FRB’s Regulation T
permits a broker to lend no more than 50% of the purchase price of “margin stock”
bought by a customer. When the market value of a particular open position
changes to a point where the margin on deposit does not satisfy maintenance
margin requirements, a “margin call” on the customer is made. If the customer does
not deposit additional funds with the broker to meet the margin call within a
reasonable time, the customer’s position may be closed out. In the event of a
precipitous drop in the value of the assets managed by Firm or any Manager, such
entity might not be able to liquidate assets quickly enough to pay off the margin
debt and might suffer mandatory liquidation of positions in a declining market at
relatively low prices, incurring substantial losses. With regard to a separately
management account, the client personally will be subject to any margin calls and
any unsatisfied debt caused as a result of margin calls or deficiencies.
Overall, the use of leverage, while providing the opportunity for a higher return on
investments, also increases the volatility of such investments and the risk of loss.
Clients should be aware that an investment program utilizing leverage is inherently
more speculative, with a greater potential for losses, than a program that does not
utilize leverage.
Short Sales: Firm and the Managers can sell securities short. Short selling involves
the sale of a security that clients do not own and must borrow in order to make
delivery in the hope of purchasing the same security at a later date at a lower price.
In order to make delivery to its purchaser, clients must borrow securities from a third
party lender. Theoretically, securities sold short are subject to unlimited risk of loss
because there is no limit on the price that a security may appreciate before the short
position is closed. In addition, the supply of securities that can be borrowed
fluctuates from time to time. Managers and clients are be subject to losses if a
security lender demands return of the lent securities and an alternative lending
source cannot be found.
Options and Other Derivative Instruments: Firm or the Managers can invest in
derivative instruments. The prices of many derivative instruments, including many
options and swaps, are highly volatile. Price movements of options contracts and
payments pursuant to swap agreements are influenced by, among other things,
interest rates, changing supply and demand relationships, trade, fiscal, monetary
and exchange control programs and policies of governments, and national and
international political and economic events and policies. The value of options and
swap agreements also depends upon the price of the securities, currencies or
other assets underlying them. Clients are also subject to the risk of the failure of
any of the exchanges on which its positions trade or of their clearinghouses or of
counterparties. The cost of options is related, in part, to the degree of volatility of
the underlying securities, currencies or other assets. Accordingly, options on highly
volatile securities, currencies or other assets may be more expensive than options
on other investments.
10
Put options and call options typically have similar structural characteristics and
operational mechanics regardless of the underlying instrument or asset on which
they are purchased or sold.
A put option gives the purchaser of the option, upon payment of a premium, the
right to sell, and the writer the obligation to buy, the underlying security, commodity,
index, currency or other instrument or asset at the exercise price. A call option, upon
payment of a premium, gives the purchaser of the option the right to buy, and the
seller the obligation to sell, the underlying instrument or asset at the exercise price.
If a put or call option purchased by clients were permitted to expire without being
sold or exercised, such clients would lose the entire premium they paid for the
option. The risk involved in writing a put option is that there could be a decrease in
the market value of the underlying instrument or asset caused by rising interest
rates or other factors. If this occurred, the option could be exercised and the
underlying instrument or asset would then be sold to such clients at a higher price
than its current market value. The risk involved in writing a call option is that there
could be an increase in the market value of the underlying instrument or asset
caused by declining interest rates or other factors. If this occurred, the option could
be exercised and the underlying instrument or asset would then be sold by such
clients at a lower price than its current market value.
Purchasing and writing put and call options and, in particular, writing “uncovered”
options are highly specialized activities and entail greater than ordinary investment
risks. In particular, the writer of an uncovered call option assumes the risk of a
theoretically unlimited increase in the market price of the underlying instrument or
asset above the exercise price of the option. This risk is enhanced if the instrument
or asset being sold short is highly volatile and there is a significant outstanding
short interest. These conditions exist in the stocks of many companies. The
instrument or asset necessary to satisfy the exercise of the call option may be
unavailable for purchase except at much higher prices. Purchasing instruments or
assets to satisfy the exercise of the call option can itself cause the price of the
instruments or assets to rise further, sometimes by a significant amount, thereby
exacerbating the loss. Accordingly, the sale of an uncovered call option could result
in a loss by clients of all or a substantial portion of their assets.
Swaps and certain options and other custom instruments are subject to the risk of
non-performance by the counterparty, including risks relating to the financial
soundness and creditworthiness of the counterparty.
Exchange Traded Funds (ETFs): The Firm can effect options transactions or
transactions in ETFs that trade in options or futures in client accounts where it is
suitable and meets the client’s risk profile. Transacting in ETFs that invest in
futures is open to the following risks:
•
Potential unlimited losses that are greater than the amount you deposited
with your broker;
•
Potential immediate realization of the effects of losses due to the leverage
involved and the nature of security futures contract transactions;
•
Difficulty liquidating a position;
•
Difficulty managing risk, under certain market conditions, from open
security futures positions by entering into an equivalent but opposite
position in another contract month, on another market, or in the underlying
security;
11
•
Under certain market conditions, the prices of security futures contracts
may not maintain their customary or anticipated relationships to the prices
of the underlying security or index; and
•
All security futures contracts involve risk, and there is no trading strategy
that can eliminate it.
Hedging Transactions: Investments in financial instruments such as forward
contracts, options, commodities and interest rate swaps, caps and floors, and other
derivatives are commonly utilized by investment funds to hedge against
fluctuations in the relative values of its portfolio positions as a result of changes in
currency exchange rates, interest rates and/or the equity markets or sectors
thereof. Any hedging against a decline in the value of portfolio positions does not
eliminate fluctuations in the values of portfolio positions or prevent losses if the
values of such positions decline, but establishes other positions designed to gain
from those same developments, thus moderating the decline in the portfolio
positions’ value. Such hedging transactions also limit the opportunity for gain if the
value of the portfolio positions should increase. Moreover, it may not be possible
for Firm to hedge against a fluctuation at a price sufficient to protect the clients’
assets from the decline in value of the portfolio positions anticipated as a result of
such fluctuations. For example, the cost of options is related, in part, to the degree
of volatility of the underlying instruments or assets. Accordingly, options on highly
volatile instruments or assets can be more expensive than options on other
instruments or assets and of limited utility in hedging against fluctuations in their
prices.
Firm is not obligated to establish hedges for portfolio positions. To the extent that
hedging transactions are effected, their success is dependent on Firm’s ability to
correctly predict movements in the direction of currency and interest rates and the
equity markets or sectors thereof.
Investments in Non-U.S. Investments: Although Firm typically invests with
Managers who invest primarily through the U.S. securities markets, certain
Managers, as well as Firm, also invest and trade a portion of client assets in non-
U.S. securities and other assets (through ADRs and otherwise), which will give rise
to risks relating to political, social and economic developments abroad, as well as
risks resulting from the differences between the regulations to which U.S. and
foreign issuers and markets are subject.
Such risks include:
•
Political or social instability, the seizure by foreign governments of
company assets, acts of war or terrorism, withholding taxes on dividends
and interest, high or confiscatory tax levels, and limitations on the use or
transfer of portfolio assets.
•
Enforcing legal rights in some foreign countries is difficult, costly and slow,
and there are sometimes special problems enforcing claims against
foreign governments.
12
•
Foreign securities and other assets often trade in currencies other than the
U.S. dollar, and clients may directly hold foreign currencies and purchase
and sell foreign currencies through forward exchange contracts. Changes
in currency exchange rates will affect the clients’ portfolio value, the value
of dividends and interest earned, and gains and losses realized on the sale
of investments. An increase in the strength of the U.S. dollar relative to
these other currencies can cause the value of the clients’ investments to
decline. Some foreign currencies are particularly volatile. Foreign
governments may intervene in the currency markets, causing a decline in
value or liquidity of the clients’ foreign currency holdings. If the clients enter
into forward foreign currency exchange contracts for hedging purposes,
they may lose the benefits of advantageous changes in exchange rates.
On the other hand, if the clients enter forward contracts for the purpose of
increasing return, they can sustain losses.
•
Foreign securities, commodities and other markets can be less liquid,
more volatile and less closely supervised by the issuer’s government than
in the United States. Foreign countries often lack uniform accounting,
auditing and financial reporting standards, and there can be less public
information about the operations of issuers in such markets.
Futures Contracts: Trading futures and commodities is a highly risky strategy for
clients. Whenever Firm or a Manager purchases a particular future and/or
commodity, there is a possibility that it may sustain a total loss in excess of its
purchase price. The prices of futures and commodities are, in general, much more
volatile than prices of securities. As a result, the risk of loss in trading futures and
commodities is substantially greater than in trading those securities. Prices of
futures react strongly to the prices of the underlying commodities. The prices of
these underlying commodities, in turn, rise and fall based on changes in interest
rates, international balances of trade, changes in governments, wars, weather and
a host of other factors that are entirely beyond the control of the Firm and that are
very difficult (and perhaps impossible) for Firm or the Managers to predict.
Futures Margin Deposit: Firm can invest client assets with Managers that invest a
portion of their assets in futures. Because futures are customarily bought and sold
on margin that ranges upward from less than 5% of the value of the position being
traded, price fluctuations in futures markets may create profits and losses which
are greater than are customary in other forms of investment. Margin is the amount
of funds that must be deposited by an investor with his dealer in order to secure
his obligation to pay for positions he transacts. The margin maintained must be
marked to market daily, requiring additional deposits if the related position reflects
a loss, which reduces the equity on deposit below the required maintenance level.
Conversely, if the position reflects a gain above the required maintenance level,
such gain may be released to the investor’s account at the dealer.
Dealers can, at their discretion, increase their minimum margin requirements.
While the private investments are liable for margin calls only to the extent of their
assets, a large portion of which will be continually maintained with the custodian
or broker, separately managed account clients are liable for all losses incurred,
without such limitation.
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Commodity Trading Risk in Non-U.S. Markets: Firm and the Managers can make
commodity investments in non-U.S. markets. In addition to the general risks of
commodity trading discussed above, clients face special risks particular to non-
U.S. markets. Non-U.S. commodity markets can have greater risk potential than
United States markets. Unlike trading on U.S. commodity exchanges, trading on
non-U.S. commodity exchanges may not be regulated by a regulatory body
comparable to the Commodity Futures Trading Commission. For example, some
non-U.S. exchanges are principal markets so that no common clearing facility
exists and a trader may look only to the broker for performance of the contract. In
addition, any profits that a client might realize in trading could be eliminated by
adverse changes in the relevant currency exchange rate, or the client could incur
losses as a result of those changes. Transactions on non-U.S. exchanges include
both commodities that are traded on U.S. exchanges and those that are not.
(C)
Security-Specific Risks: Please refer to Item 8.(B) above.
Item 9.
Disciplinary Information:
Legal and disciplinary events in which Firm or any supervised persons have been
involved that are material to a client’s or prospective client’s evaluation of Firm’s
advisory business or management are listed below (see response after each
event). Neither Firm nor any supervised persons have items to report.
Item 10.
Other Financial Industry Activities and Affiliations:
(A)
Firm has no existing or pending affiliations with a broker-dealer or a registered
representative of a broker-dealer.
(B)
Firm and/or its management persons have a relationship or arrangement that is
material to its advisory business or to its clients with any related person as
discussed below:
(i)
Broker-dealer, municipal securities dealer, or government securities
dealer or broker. N/A
(ii)
Investment company or other pooled investment vehicle (including a
mutual fund, closed-end investment company, unit investment trust,
private investment company or “hedge fund,” and offshore fund). N/A.
Other investment adviser or financial planner. N/A
(iii)
Futures commission merchant, commodity pool operator, or commodity
trading advisor. N/A
(iv)
Banking or thrift institution. N/A
(v)
Accountant or accounting firm. N/A
(vi)
Lawyer or law firm. N/A
(vii)
Insurance company or agency. N/A
(viii)
Pension consultant. N/A
(ix)
Real estate broker or dealer. N/A
(x)
Sponsor or syndicator of limited partnerships. N/A
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(C)
Firm recommends or selects other Managers for clients: Please refer to Item 4 and
Item 8 above.
Item 11.
Code of Ethics, Participation or Interest in Client Transactions, and
Personal Trading:
A copy of the code of ethics (“Code of Ethics”) is available upon request to clients
or prospective clients.
(A)
The Code of Ethics is based upon the premise that all Firm personnel have a
fiduciary responsibility to render professional, continuous and unbiased investment
advisory service. The Code of Ethics requires all personnel to: (1) comply with all
applicable laws and regulations; (2) observe all fiduciary duties and put client
interests ahead of those of Firm; (3) observe Firm’s personal trading policies so as
to avoid conflicts of interests between Firm and its clients; (4) ensure that all
personnel have read the Code of Ethics, agreed to adhere to the Code of Ethics,
and are aware that a record of all violations of the Code of Ethics will be maintained
by Firm’s chief compliance officer and that personnel who violate the Code of
Ethics are subject to sanctions by Firm, up to and including termination.
Participation or Interest in Client Transactions: Firm recognizes that the personal
securities transactions of its employees demand the application of a high code of
ethics, and Firm requires that all such transactions be carried out in a way that
does not endanger the interest of any client. At the same time, Firm believes that
if investment goals are similar for clients and for employees of Firm, it is logical
and even desirable that there be common ownership of some securities.
Therefore, in order to address conflicts of interest, Firm has adopted a set of
procedures, included in its Code of Ethics, with respect to transactions effected by
its officers, directors and employees (hereafter in this section, “Employees”) for
their personal accounts. In order to monitor compliance with its personal trading
policy, Firm has adopted a quarterly securities transaction reporting system for all
of its Employees. For purposes of the policy, an Employee’s “personal account”
generally includes any account (a) in the name of the Employee, his/her spouse,
his/her minor children or other dependents residing in the same household, (b) for
which the Employee is a trustee or executor, or (c) which the Employee controls,
including Firm’s client accounts which the Employee controls and in which the
Employee or a member of his/her household has a direct or indirect beneficial
interest.
Additionally, the Code of Ethics sets forth Firm’s policies and procedures with
respect to material, non-public information and other confidential information, and
the fiduciary duties that Firm and each of its Employees has to each of its clients.
The Code of Ethics is circulated at least annually to all Employees, and each
Employee, at least annually, must certify in writing that he or she has received and
followed the Code of Ethics and any amendments thereto.
For a copy of the Code of Ethics, a written request should be sent to 4902
Eisenhower Blvd., Suite 150, Tampa, FL 33634, Attention: Michael Anderson.
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Other Activities of Firm and its Affiliates: Neither Firm, nor any affiliate or employee,
is required to manage client accounts as its sole and exclusive function and
engage in other business activities and/or other unrelated employment. In addition
to managing client accounts, Firm, and its respective affiliates or employees
provide investment advice to other parties and manage other accounts.
Trade Error Policy: Firm has internal controls in place to prevent trade errors from
occurring. On those occasions when such an error nonetheless occurs, Firm will
use reasonable efforts to correct the error. If the error cannot be corrected, Firm
does not intend to make any adjustment, regardless of whether the error works to
the benefit or detriment of the client.
Firm will endeavor to maintain a record of each trade error, including information
about the trade and how such error was corrected or attempted to be corrected.
Privacy Policy: Firm has adopted a privacy policy that explains the manner in which
Firm collects, utilizes and maintains nonpublic personal information about clients,
as required under federal legislation.
Collection of Information and Disclosure of Nonpublic Personal Information: To
provide clients with superior service, Firm collects several types of nonpublic
personal information about clients, including:
•
Information from forms that clients fill out, such as subscription forms,
questionnaires and other information provided by clients in writing, in
person, by telephone, electronically or by any other means. This
information includes name, address, nationality, tax identification number,
and financial and investment qualifications;
•
Information clients give orally;
•
Information about transactions within Firm, including account balances,
investments and withdrawals;
•
Information about the amount clients have invested, such as initial
investment and any additions to and withdrawals from separately
managed accounts; and
•
Information about any bank accounts clients use for transfers to or from
separately managed accounts.
Firm does not sell or rent client information. Firm uses this information to conduct
business with its clients; to develop or enhance its products and services; to
understand the financial needs of its clients so that Firm can provide such clients
with quality products and superior service; and to protect and administer its clients’
records, accounts and funds. Firm does not disclose nonpublic personal
information about its clients to nonaffiliated third parties or to affiliated entities,
except as permitted or required by law. For example, Firm shares nonpublic
personal information in the following situations:
•
To service providers in connection with the administration and servicing of
Firm; this can include attorneys, accountants, auditors and other
professionals;
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•
To respond to a subpoena or court order, judicial process or regulatory
authorities;
•
To protect against fraud, unauthorized transactions (such as money
laundering), claims or other liabilities; and
•
Upon consent of a client to release such information, including
authorization to disclose such information to persons acting in a fiduciary
or representative capacity on behalf of the client.
Protection of Information:
Firm’s policy is to require that all employees, financial professionals and
companies providing services on its behalf keep client information confidential.
Firm maintains safeguards that comply with federal standards to protect client
information. Firm restricts access to the personal and account information of clients
to those employees who need to know that information in the course of their job
responsibilities. Third parties with whom Firm shares client information must agree
to follow appropriate standards of security and confidentiality. Firm’s privacy policy
applies to both current and former clients. Firm discloses nonpublic personal
information about a former client to the same extent as for a current client.
Changes to Privacy Policy:
Firm may make changes to its privacy policy in the future. Firm will not make any
change affecting a client without first sending that client a revised privacy policy
describing the change.
Opt Out Provision: Please be advised that clients have the right to “opt out” of the
information sharing as set forth above. For clients residing in opt in states, the Firm
limits the sharing of nonpublic personal information to the extent required by state
law.
(B)
If Firm or a related person recommends to clients, or buys or sells for client
accounts, securities in which Firm or a related person has a material financial
interest, describe Firm’s practice and discuss the conflicts of interest it presents.
Please refer to Item 11.(A).
(C)
If Firm or a related person invests in the same securities (or related securities, e.g.,
warrants, options or futures) that Firm or a related person recommends to clients,
describe Firm’s practice and discuss the conflicts of interest this presents and
generally how Firm addresses the conflicts that arise in connection with personal
trading. Please refer to Item 11.(A).
(D)
If Firm or a related person recommends securities to clients, or buys or sells
securities for client accounts, at or about the same time that Firm or a related
person buys or sells the same securities for Firm’s own (or the related person’s
own) account, describe Firm’s practice and discuss the conflicts of interest it
presents. Describe generally how Firm addresses conflicts that arise. Please refer
to Item 11.(A).
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Item 12.
Brokerage Practices:
(A)
Selection of Broker-Dealers: Separately managed account clients must direct
Firm as to the broker-dealer to be used for their account(s). Once approved by the
client, Firm has the discretion to determine the price and quantity of the securities
to be purchased or sold. For clients directing the use of a particular broker-dealer,
it should be understood that Firm does not have authority to negotiate commissions
or obtain volume discounts, and best execution may not be achieved. In addition,
a disparity in commission charges may exist between the commissions charged to
other clients.
For clients in need of brokerage or custodial services, and depending on client
circumstances and needs, Firm will recommend Pershing LLC as custodian broker-
dealer, with Pershing Advisor Solutions LLC, as introducing broker. Pershing offers
Firm services that include custody of securities, trade execution, clearance and
settlement of transactions.
Clients should evaluate any custodian broker-dealers independently before
opening an account. Firm will consider the broker’s ability to provide professional
services, Firm’s experience with the broker, the broker’s reputation, and the
broker’s quality of execution services and costs of such services, among other
factors.
Firm block trades where possible and when advantageous to clients. This blocking
of trades permits the trading of aggregate blocks of securities composed of assets
from multiple clients’ accounts so long as transaction costs are shared equally and
on a pro-rated basis between all accounts included in any such block. Block trading
allows Firm to execute equity trades in a more timely and equitable manner, and
can reduce overall commission charges to clients. Firm can only affect block trades
for those clients who direct the use of the same broker-dealer. Trades for
associated persons of Firm are be included in client block trades. Factors the Firm
considers in selecting or recommending broker-dealers for transactions and
determining the reasonableness of their compensation are generally described
below:
(i)
“Soft Dollar” Policy: Firm does not utilize soft dollars.
(ii)
Brokerage for Client Referrals:
a.
Firm does not consider client or potential client referrals from a
broker-dealer or other third party when selecting or recommending
broker-dealers.
b.
The procedures used during the last fiscal year to direct client
transactions to a particular broker-dealer in return for client
referrals were: N/A.
(iii)
Directed Brokerage:
a.
Does Firm recommend, request or require a client to direct Firm
to execute transactions through a specified broker-dealer: Please
refer to Item 12.(A). Not all investment advisers recommend,
request or require clients to direct brokerage.
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b.
Does Firm permit a client to direct Firm to execute transactions
through a specified broker-dealer: Please refer to Item 12.(A). Not
all investment advisers recommend, request or require clients to
direct brokerage.
(B)
trades where possible and when
Aggregation of Orders: Firm block
advantageous to clients. This blocking of trades permits the trading of aggregate
blocks of securities composed of assets from multiple clients’ accounts so long as
transaction costs are shared equally and on a pro-rated basis between all accounts
included in any such block. Block trading allows Firm to execute equity trades in
a more timely and equitable manner, and reduce overall commission charges to
clients. Firm can only affect block trades for those clients who direct the use of the
same broker dealer. Firm aggregates trades for itself or for its associated persons
with client trades, providing that the following conditions are met:
•
Firm’s policies for the aggregation of transactions are hereby fully
disclosed in this Brochure and the broker-dealer(s) through which such
transactions will be placed; and
•
Firm will not aggregate transactions unless it believes that aggregation is
consistent with its fiduciary duty to its clients and is consistent with the
terms of Firm’s advisory agreement with each client for which trades are
being aggregated; and
•
No client will be favored over any other client; each client that participates
in an aggregated order will participate at the average share price of the
given security in the blocked trade, with transaction costs shared pro-rata
based on each client’s participation in the transaction (average prices for
a given security can vary based on the timing of each blocked trade during
the day); and
•
Firm’s books and records will separately reflect, for each client account,
the orders of which are aggregated, the securities held by, and bought and
sold for that account; and
•
Funds and securities of clients whose orders are aggregated will be
deposited with one or more banks or broker-dealers, and neither the
clients’ cash nor their securities will be held collectively any longer than is
necessary to settle the purchase or sale in question on a delivery versus
payment basis; cash or securities held collectively for clients will be
delivered out to the custodian bank or broker-dealer as soon as practicable
following the settlement; and
•
Firm will receive no additional compensation or remuneration of any kind
as a result of the proposed aggregation; and
•
Individual advice and treatment will be accorded to each client.
Item 13.
Review of Accounts:
(A)
The underlying securities or investments within client accounts are continuously
monitored. All accounts will be reviewed by a senior member of the investment
team periodically to determine if the current investment holdings of the account are
consistent with the client’s investment objectives.
(B)
More frequent reviews may be triggered by material changes in variables such as
the client’s individual circumstances, or the market, political or economic
environment.
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(C)
In addition to the monthly and/or quarterly statements and/or confirmations of
transactions that separately managed account clients receive from their respective
broker-dealer(s) and/or custodian(s), Firm may provide additional periodic reports
as requested. Separately managed account clients receive such reports as are
agreed upon with the relevant client. Separately managed account clients have
access to monthly statements and/or trade confirmations from independent
custodians. The Firm urges clients to compare statements received from
custodians with any reports the Firm may provide. If there are any differences,
please contact the Firm immediately for resolution.
Item 14.
Client Referrals and Other Compensation:
(A)
Firm does not receive, from any non-client, any economic benefit associated with
advising clients.
(B)
Firm has arrangements whereby Firm pays to third parties who introduce clients to
Firm a portion of the fees received by Firm from such clients. Such arrangements
are fully disclosed to clients and are in accordance with, and otherwise comply with,
Rule 206(4)-1 under the Advisers Act.
Item 15.
Custody:
Client funds and securities are maintained with a qualified custodian. In this
instance, the Firm has custody to the extent it has the ability to deduct
management fees directly from Client’s account at the custodian. Additionally, the
Firm is deemed to have custody when you authorize us via standing letters of
instruction to make distributions from your custodial accounts. The qualified
custodian will send account statements to separately managed account clients at
least quarterly. Account statements should be carefully reviewed.
Regarding the use of standing letters of instruction, the Firm complies with the
following and is therefore relieved from conducting an annual surprise custody
examination:
a. The client provides signed written instruction to the custodian regarding
direct transfers to the third party.
b. The client’s custodian performs appropriate verification of
the
instruction and provides a transfer of funds notice to the client promptly
after each transfer.
c. The client has the ability to terminate or change the instruction to the
custodian.
d. The Firm has no authority or ability to designate or change the identity
of the third party, the address, or any other information about the third
party contained in the client’s instruction.
e. The Firm is not a related party or located at the same address as the
third party.
f. The custodian sends the client an initial notice confirming the instruction
and an annual notice reconfirming the instruction.
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Item 16.
Investment Discretion:
Firm will manage separately managed accounts either on a discretionary or non-
discretionary basis, as indicated in the applicable investment advisory agreement.
Item 17.
Voting Client Securities:
As a matter of Firm policy and practice, clients expressly retain, and Firm is
expressly precluded from, the power and authority to vote proxies and to respond
to class action litigation for securities held in client accounts. However, Firm will
provide clients with consulting assistance regarding proxy issues, as requested.
Item 18.
Financial Information:
(A)
Firm solicits prepayment of Management Fees on a quarterly basis from separately
managed account clients. Firm does not solicit prepayment of more than $1200 in
fees per client six months or more in advance, and thus has not provided a balance
sheet according to the specifications of 17 CFR Parts 275 and 279.
(B)
Because Firm has discretionary authority over and/or custody of certain client funds
or securities, Firm has disclosed, as follows, any financial condition that is
reasonably likely to impair its ability to meet contractual commitments to clients:
N/A.
(C)
Firm has not been the subject of a bankruptcy petition during the past ten years.
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