Overview

Assets Under Management: $77 million
Headquarters: CUPERTINO, CA
High-Net-Worth Clients: 37
Average Client Assets: $1.6 million

Frequently Asked Questions

PRUNEYARD FINANCIAL GROUP, INC. charges 1.25% on all assets according to their SEC Form ADV filing. See complete fee breakdown ↓

Yes. As an SEC-registered investment advisor (CRD #117378), PRUNEYARD FINANCIAL GROUP, INC. is subject to fiduciary duty under federal law.

PRUNEYARD FINANCIAL GROUP, INC. is headquartered in CUPERTINO, CA.

PRUNEYARD FINANCIAL GROUP, INC. serves 37 high-net-worth clients according to their SEC filing dated April 29, 2026. View client details ↓

According to their SEC Form ADV, PRUNEYARD FINANCIAL GROUP, INC. offers financial planning and portfolio management for individuals. View all service details ↓

PRUNEYARD FINANCIAL GROUP, INC. manages $77 million in client assets according to their SEC filing dated April 29, 2026.

According to their SEC Form ADV, PRUNEYARD FINANCIAL GROUP, INC. serves high-net-worth individuals. View client details ↓

Services Offered

Services: Financial Planning, Portfolio Management for Individuals

Fee Structure

Primary Fee Schedule (ADV PART 2A AND PART 2A APPENDIX 1)

MinMaxMarginal Fee Rate
$0 and above 1.25%
Illustrative Fee Rates
Total AssetsAnnual FeesAverage Fee Rate
$1 million $12,500 1.25%
$5 million $62,500 1.25%
$10 million $125,000 1.25%
$50 million $625,000 1.25%
$100 million $1,250,000 1.25%

Clients

Number of High-Net-Worth Clients: 37
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 76.95%
Average Client Assets: $1.6 million
Total Client Accounts: 179
Discretionary Accounts: 179
Minimum Account Size: None

Regulatory Filings

CRD Number: 117378
Filing ID: 2101102
Last Filing Date: 2026-04-29 17:13:13

Form ADV Documents

Additional Brochure: ADV PART 2B (2026-04-29)

View Document Text
Item 1 Cover Page SUP ER V I S E D P E R S O N B R O CH U R E F O R M A D V P A R T 2 B John D. Masegian Of(cid:976)ice Address: 22801 Longwood Road Cupertino, CA 95014 Tel: (408) 377-4444 Email: service@pruneyard(cid:976)inancial.com Website: https://pruneyard(cid:976)inanical.com April 29, 2026 . This brochure supplement provides information about John D. Masegian and supplements the Pruneyard Financial Group, Inc. brochure. You should have received a copy of that brochure. Please contact John D. Masegian if you did not receive the brochure or if you have any questions about the contents of this supplement. Additional information about John D. Masegian (CRD #4782088) is available on the SEC’s website at www.adviserinfo.sec.gov. Brochure Supplement (Part 2B of Form ADV) Supervised Person Brochure Principal Executive Of(cid:976)icer – John D. Masegian • Year of birth: 1975 Item 2 - Educational Background and Business Experience Educational Background: • San Jose State University; Bachelor of Science: Accounting; Graduated 2003 Business Experience: • Pruneyard Financial Group, Inc., President/Treasurer/Investment Advisor Representative; 06/2002 – Present Professional Designation: Certi(cid:976)ied Public Accountant (CPA): • CPAs are licensed and regulated by their state boards of accountancy. While state laws and regulations vary, the education, experience and testing requirements for licensure as a CPA generally include minimum college education (150 credit hours with at least a baccalaureate degree and a concentration in accounting), minimum experience levels (most states require at least one year of experience providing services that involve the use of accounting, attest, compilation, management advisory, (cid:976)inancial advisory, tax or consulting skills, all of which must be achieved under the supervision of or veri(cid:976)ication by a CPA), and successful passage of the Uniform CPA Examination. • In order to maintain a CPA license, states generally require the completion of 40 hours of continuing professional education (CPE) each year (or 80 hours over a two-year period or 120 hours over a three-year period). Additionally, all American Institute of Certi(cid:976)ied Public Accountants (AICPA) members are required to follow a rigorous Code of Professional Conduct which requires that they act with integrity, objectivity, due care, competence, fully disclose any con(cid:976)licts of interest (and obtain client consent if a con(cid:976)lict exists), maintain client con(cid:976)identiality, disclose to the client any commission or referral fees, and serve the public interest when providing (cid:976)inancial services. • In addition to the Code of Professional Conduct, AICPA members who provide personal (cid:976)inancial planning services are required to follow the Statement on Standards in Personal Financial Planning Services (SSPFPS). Item 3 - Disciplinary Information John D. Masegian has not been the subject of any legal or disciplinary actions by courts, regulatory agencies, self-regulatory organizations, or professional societies. Item 4 - Other Business Activities Managing Member, John D. Masegian is part owner of Modest Engine LLC. This limited liability company was formed for the purpose of leasing the of(cid:976)ice property from which the Firm conducts its business. Mr. Masegian spends approximately 1 hour per month on this activity. John D. Masegian is licensed as a Certi(cid:976)ied Public Accountant and may provide accounting and tax services through Pruneyard Financial Group, Inc., which is registered separately with the State of California as an accountancy corporation. Advisory clients are not under any obligation to engage the (cid:976)irm or Mr. Masegian for accounting services. Mr. Masegian dedicates approximately 20% of his time to providing accounting and tax planning and preparation services in his capacity as the (cid:976)irm's Tax Partner, for which he receives separate yet customary compensation. Mr. Masegian does not have signatory authority of client's accounts. Item 5 - Additional Compensation John D. Masegian does not receive any economic bene(cid:976)it from any person, company, or organization, other than Pruneyard Financial Group, Inc in exchange for providing clients advisory services through Pruneyard Financial Group, Inc. Item 6 - Supervision Since John D. Masegian is the sole owner and Chief Compliance Of(cid:976)icer of Pruneyard Financial Group, Inc., he is solely responsible for all supervision and formulation and monitoring of investment advice offered to Clients. He will adhere to the policies and procedures described in the (cid:976)irm’s Compliance Manual. He can be reached at: • Tel: (408) 377-4444 • Email: service@pruneyard(cid:976)inancial.com Item 7 – Requirements for State Registered Advisers A. John D. Masegian has NOT been involved in any of the events listed below. 1. An award or otherwise being found liable in an arbitration claim alleging damages involving any of the following: a) an investment or an investment-related business or activity; b) fraud, false statement(s), or omissions; c) theft, embezzlement, or other wrongful taking of property; d) bribery, forgery, counterfeiting, or extortion; or e) dishonest, unfair, or unethical practices. 2. An award or otherwise being found liable in a civil, self-regulatory organization, or administrative proceeding involving any of the following: a) an investment or an investment-related business or activity; b) fraud, false statement(s), or omissions; c) theft, embezzlement, or other wrongful taking of property; d) bribery, forgery, counterfeiting, or extortion; or e) dishonest, unfair, or unethical practices. B. John D. Masegian has NOT been the subject of a bankruptcy petition in the past ten years. - -