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PSI CAPITAL MANAGEMENT
147 North Shippen Street
Lancaster, PA 17602
Main Telephone: 717- 207-7123
Facsimile: 717-291-1529
www.visitpsionline.com
March 18, 2026
Form ADV Part 2A
Disclosure Brochure
This brochure provides information about the qualifications and business practices of Planning
Strategies, Inc. dba PSI Capital Management (hereinafter "PSICM"). If you have any questions about
the contents of this brochure, please contact Bryce Brennan at (717) 207-7123. The information in this
brochure has not been approved or verified by the United States Securities and Exchange
Commission. Additional information about PSI Capital Management is available on the SEC's website
at www.adviserinfo.sec.gov.
PSI Capital Management is an SEC registered investment adviser. Registration does not imply a
certain level of skill or training.
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Item 2 Material Changes
Form ADV Part 2 requires registered investment advisers to amend their brochure when information
becomes materially inaccurate. If there are any material changes to an adviser's disclosure brochure,
the adviser is required to notify you and provide you with a description of the material changes.
Since our last annual updating amendment, dated March 27,2025, we have the following material
changes to our Brochure:
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Item 1 - Cover Page - Bryce Brennan is CCO.
•
Item 4 - Advisory Business - Wrap Fee Program has been updated.
•
Item 5 - Fees and Compensation - Our fixed fees for Financial Planning and Consulting and
our Portfolio Management Fees have been amended in Item 5 below.
•
Item 7 - Types of Clients - Minimum Account Size has been updated.
•
Item 12 - Brokerage Practices - Block and Aggregated Trades have been updated.
•
Item 15 - Custody - Standing Letters of Authorization have been updated.
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Item 3 Table Of Contents
Item 1 Cover Page
Item 2 Material Changes
Item 3 Table Of Contents
Item 4 Advisory Business
Item 5 Fees and Compensation
Item 6 Performance-Based Fees and Side-By-Side Management
Item 7 Types of Clients
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Item 9 Disciplinary Information
Item 10 Other Financial Industry Activities and Affiliations
Item 11 Code of Ethics
Item 12 Brokerage Practices
Item 13 Review of Accounts
Item 14 Client Referrals and Other Compensation
Item 15 Custody
Item 16 Investment Discretion
Item 17 Voting Client Securities
Item 18 Financial Information
Item 19 Requirements for State-Registered Advisers
Item 20 Additional Information
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Item 4 Advisory Business
Planning Strategies, Inc. (doing business as PSI Capital Management since April 2018) was founded
in September 2001 and is primarily based in Lancaster, PA. The majority owners of the firm are Scott
Smith and Gregory Staub.
PSICM provides financial planning, consulting, pension consulting, and investment management
services. Prior to engaging PSICM to provide any of the foregoing investment advisory services, the
client is required to enter into one or more written agreements with PSICM setting forth the terms and
conditions under which PSICM renders its services (collectively the "Agreement"). Neither PSICM nor
the client may assign the Agreement without the consent of the other party. A transaction that does
not result in a change of actual control or management of PSICM is not considered an assignment.
This disclosure brochure describes the business of PSICM. Certain sections will also describe the
activities of Supervised Persons. Supervised Persons are any of PSICM's officers, partners, directors
(or other persons occupying a similar status or performing similar functions), or employees, or any
other person who provides investment advice on PSICM's behalf and is subject to PSICM's
supervision or control.
Financial Planning and Consulting Services
PSICM may provide its clients with a broad range of comprehensive financial planning and consulting
services (which may include non-investment related matters). These services primarily include
retirement planning, but may also include other pertinent areas.
PSICM may also provide an investment analysis of an existing portfolio to determine if the portfolio is
performing according to an individual's objectives in light on their risk tolerance. PSICM makes
recommendations for repositioning the portfolio, as needed.
In performing its services, PSICM is not required to verify any information received from the client or
from the client's other professionals (e.g., attorney, accountant, etc.) and is expressly authorized to rely
on such information. PSICM may recommend the services of itself and/or other professionals to
implement its recommendations. Clients are advised that a conflict of interest exists if PSICM
recommends its own services. The client is under no obligation to act upon any of the
recommendations made by PSICM under a financial planning or consulting engagement or to engage
the services of any such recommended professional, including PSICM itself. The client retains
absolute discretion over all such implementation decisions and is free to accept or reject any of
PSICM's recommendations. Clients are advised that it remains their responsibility to promptly notify
PSICM if there is ever any change in their financial situation or Investment objectives for the purpose
of reviewing, evaluating, or revising PSICM's previous recommendations and/or services.
Investment Management Services
Clients can engage PSICM to manage all or a portion of their assets on a discretionary or non-
discretionary basis.
PSICM allocates clients' investment management assets primarily among mutual funds (but may include
other types of securities) in accordance with the investment objectives of the client. We also provide
investment advice for clients currently holding variable annuities within their investment
portfolio(s). Although persons providing investment advice on behalf of our firm will not receive
commissions on the sale of variable annuities to clients, where clients have granted us trading
authority, these accounts will be included for our annual AUM reporting obligation and may be included
for calculating our annual advisory fee. Please see Fees and Compensation below for further
information.
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PSICM tailors its advisory services to the individual needs of clients. PSICM consults with clients
initially and on an ongoing basis to develop a financial plan which determines risk tolerance, time
horizon and other factors that may impact the clients' investment needs. PSICM ensures that clients'
investments are suitable for their investment needs, goals, objectives and risk tolerance.
Clients are advised to promptly notify PSICM if there are changes in their financial situation or investment
objectives or if they wish to impose any reasonable restrictions upon PSICM's management services.
Clients can impose reasonable restrictions or mandates on the management of their accounts.
Pension Consulting Services
We may also provide additional types of pension consulting services to plans on an individually
negotiated basis. All services, which may involve coordination with the plan's third party administrator
regarding setting up the plan, ongoing investment advice, administrative services, and employee
education for the plan, are based upon requirements from the plan fiduciaries. Pension consulting
services shall be detailed in a written agreement and be consistent with the parameters set forth in the
plan.
In providing services to the Plan, our status is that of an investment adviser and other applicable state
securities authorities as required by law, and we are not subject to any disqualifications under Section
411 of ERISA. In performing fiduciary services, we are acting as a non-discretionary fiduciary of the
Plan as defined in Section 3(21) under ERISA.
Wrap Program
We are a portfolio manager and sponsor of a wrap fee program, PSI Capital Management Wrap
Program (the "Program"), which is a type of investment program that provides clients with access to
several money managers or mutual fund asset allocation models for a single fee that includes
administrative fees, management fees, and commissions. If you participate in our wrap fee program,
you will pay our firm a single fee, which includes our money management fees, certain transaction
costs, and custodial and administrative costs. We receive a portion of the wrap fee for our services.
The overall cost you will incur if you participate in our wrap fee program may be higher or lower than
you might incur by separately purchasing the types of securities available in the program.
Transactions for your wrap account are primarily executed by Schwab Advisor Services division of
Charles Schwab & Co., Inc. (Schwab), a registered broker-dealer, member SIPC, to maintain custody
of clients' assets and to effect trades for their accounts. To compare the cost of the wrap fee program
with non-wrap fee portfolio management services, you should consider the frequency of trading activity
associated with our investment strategies and the brokerage commissions charged by Schwab or other
broker-dealers, and the advisory fees charged by investment advisers.
The Program no longer accepts new clients, only legacy clients who previously engaged PSICM for
this service continue to be serviced under the wrap program. For more information concerning the
Wrap Fee Program, please see Appendix 1 to this Brochure.
Types of Investments
We primarily offer advice on mutual funds and exchange traded funds ("ETF"). Additionally, we may
advise you on any type of investment that we deem appropriate based on your stated goals and
objectives. We may also provide advice on any type of investment held in your portfolio at the inception
of our advisory relationship.
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Assets Under Management
As of December 31, 2025, we provide continuous management services for $382,719,829 in client
assets on a discretionary basis, and $2,117,165 in client assets on a non-discretionary basis. We also
manage $1,674,327 in client assets on a non-continuous basis.
Item 5 Fees and Compensation
PSICM offers its services on a fee basis, which may include hourly and/or fixed fees, as well as fees
based upon assets under management.
Financial Planning and Consulting Fees
PSICM may charge a fixed fee and/or hourly fee for financial planning and consulting services. These
fees are negotiable, but generally range from $1,000 - $2,500 on a fixed fee basis and/or up to $400
on an hourly rate basis, depending upon the level and scope of the services and the professional
rendering the financial planning and/or the consulting services. PSICM may separately charge clients
for travel-related expenses. If the client engages PSICM for additional investment advisory services,
PSICM may offset all or a portion of its fees for those services based upon the amount paid for the
financial planning and/or consulting services. PSICM will not require the prepayment of advisory fees
six (6) months or more in advance and in excess of $1,200 per client. Prior to engaging PSICM to
provide financial planning and/or consulting services, the client is required to enter into a written
agreement with PSICM setting forth the terms and conditions of the engagement. Generally, PSICM
requires one-half of the financial planning / consulting fee (estimated hourly or fixed) payable upon
entering the written agreement. The balance is generally due upon delivery of the financial plan or
completion of the agreed upon services.
Investment Management Fee
Our investment management fee is based on a percentage of your assets we manage.
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Assets Under Management
Client Fee
Below $250,000
1.25%
$250,001-$500,000
$500,001-$1,000,000
1.25%
1.15%
$1,000,001-$2,000,000
1.00%
$2,000,001-$5,000,000
0.85%
$5,000,001 and Above
0.75%
PSICM's annual fee is prorated and charged quarterly, in advance, based upon the market value of
the assets being managed by PSICM on the last day of the previous quarter. PSICM, in its sole
discretion, may negotiate to charge a lesser management fee based upon certain criteria (i.e.,
anticipated future earning capacity, anticipated future additional assets, dollar amount of assets to be
managed, related accounts, account composition, pre-existing client, account retention, pro bono
activities, etc.).
Our annual fee may alternatively be billed and payable quarterly in arrears based on the value of your
account on the last trading day of each calendar quarter. If the investment management agreement is
executed at any time other than the first day of a calendar quarter, our fees will apply on a pro rata
basis, which means that the advisory fee is payable in proportion to the number of days in the quarter
for which you are a client. Our advisory fee is negotiable, depending on individual client circumstances.
We deduct our fee directly from your account through the qualified custodian holding your funds and
securities, then we will deduct our advisory fee only when the following requirements are met:
• You provide our firm with written authorization permitting the fees to be paid directly from your
account held by the qualified custodian.
• We send you a fee statement showing the amount of the fee, the value of the assets on which
the fee is based, and the specific manner in which the fee was calculated.
• The qualified custodian agrees to send you a statement, at least quarterly, indicating all
amounts dispersed from your account including the amount of the advisory fee paid directly to
our firm.
We encourage you to reconcile our fee statement with the statement(s) you receive from the qualified
custodian. If you find any inconsistent information between our fee statement and the statement(s) you
receive from the qualified custodian, please call our main office number located on the cover page of
this brochure.
PSICM's annual fee is exclusive of, and in addition to brokerage commissions, transaction fees, and
other related costs and expenses which are incurred by the client. PSICM does not, however, receive
any portion of these commissions, fees, and costs.
Fees Charged by Financial Institutions
As further discussed under Item 12 (below), PSICM generally recommends that clients utilize the
brokerage and custody services of Schwab Advisor Services, a division of Charles Schwab & Co., Inc.
(Schwab), a registered broker-dealer, member SIPC, to maintain custody of clients' assets and to
effect trades for their accounts.
PSICM may only implement its investment management recommendations after the client has
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arranged for and furnished PSICM with all information and authorization regarding accounts with
appropriate financial institutions. Financial institutions include, but are not limited to, Schwab or any
other broker-dealer recommended by PSICM, broker-dealer directed by the client, trust companies,
banks etc. (collectively referred to herein as the "Financial Institutions").
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Clients may incur certain charges imposed by the Financial Institutions and other third parties such as
custodial fees, charges imposed directly by a mutual fund or ETF in the account, which shall be
disclosed in the fund's prospectus (e.g., fund management fees and other fund expenses), deferred
sales charges, odd-lot differentials, transfer taxes, wire transfer and electronic fund fees, and other
fees and taxes on brokerage accounts and securities transactions. Additionally, for assets outside of
the Program, clients may incur brokerage commissions and transaction fees. Such charges, fees and
commissions are exclusive of and in addition to PSICM's fee.
PSICM's Agreement and the separate agreement with any Financial Institutions may authorize PSICM
to debit the client's account for the amount of PSICM's fee and to directly remit that management fee
to PSICM. Any Financial Institutions recommended by PSICM have agreed to send a statement to the
client, at least quarterly, indicating all amounts disbursed from the account including the amount of
management fees paid directly to PSICM. Alternatively, clients may elect to have PSICM send an
invoice for payment.
Fees for Management During Partial Quarters of Service
For the initial period of investment management services, the fees shall be calculated on a pro rata
basis.
The Agreement between PSICM and the client will continue in effect until terminated by either party
pursuant to the terms of the Agreement. PSICM's fees are prorated through the date of termination
and any remaining balance is charged or refunded to the client, as appropriate.
Additions may be in cash or securities provided that PSICM reserves the right to liquidate any
transferred securities or decline to accept particular securities into a client's account. PSICM may
consult with its clients about the options and ramifications of transferring securities. However, clients
are advised that when transferred securities are liquidated, they are subject to transaction fees, fees
assessed at the mutual fund level (i.e. contingent deferred sales charge) and/or tax ramifications. If
assets are deposited into or withdrawn from an account after the inception of a quarter that exceed
$100,000, the fee payable with respect to such assets will be prorated based on the number of days
remaining in the quarter. PSICM does not prorate its fees for deposits or withdrawals within a quarter
that are less than
$100,000.
Pension Consulting Services
Because pension consulting services can encompass such a wide variety of services, our advisory
fees for these customized services will be negotiated with the plan sponsor or named fiduciary on a
case-by-case basis. Our hourly fee and our compensation arrangements for these services are
comparable to the fees specified in Financial Planning and Consulting Services above.
Either party to the pension consulting agreement may terminate the agreement upon 30-days' written
notice to the other party. The pension consulting fees will be prorated for the quarter in which the
termination notice is given and any unearned fees will be refunded to the client.
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Additional Fees and Expenses
As part of our investment advisory services to you, we may invest, or recommend that you invest, in
mutual funds and exchange traded funds. The fees that you pay to our firm for investment advisory
services are separate and distinct from the fees and expenses charged by mutual funds or exchange
traded funds (described in each fund's prospectus) to their shareholders. These fees will generally
include a management fee and other fund expenses. You will also incur transaction charges and/or
brokerage fees when purchasing or selling securities. These charges and fees are typically imposed by
the broker-dealer or custodian through whom your account transactions are executed. We do not
share in any portion of the brokerage fees/transaction charges imposed by the broker-dealer or
custodian. To fully understand the total cost you will incur, you should review all fees charged by
mutual funds, exchange traded funds, our firm, and others. For information on our brokerage practices,
please refer to the Brokerage Practices section of this brochure.
Item 6 Performance-Based Fees and Side-By-Side Management
We do not accept performance-based fees or participate in side-by-side management. Performance-
based fees are fees that are based on a share of capital gains or capital appreciation of a client's
account. Side-by-side management refers to the practice of managing accounts that are charged
performance-based fees while at the same time managing accounts that are not charged performance-
based fees. Our fees are calculated as described in the Fees and Compensation section above, and
are not charged on the basis of a share of capital gains upon, or capital appreciation of, the funds in
your advisory account.
Item 7 Types of Clients
PSICM provides its services to individuals, pension and profit sharing plans, trusts, estates, charitable
organizations, corporations and business entities.
Minimum Account Size
As discussed above in Item 4 and 5, as a condition for starting and maintaining a relationship, PSICM
generally imposes a minimum portfolio size of $100,000 for investment management services. For clients
with portfolios less than $100,000, PSICM offers its consulting services.
PSICM, in its sole discretion, may accept clients with smaller portfolios based upon certain criteria
including anticipated future earning capacity, anticipated future additional assets, dollar amount of
assets to be managed, related accounts, account composition, pre-existing client, account retention,
and pro bono activities. PSICM only accepts clients with less than the minimum portfolio size if, in the
sole opinion of PSICM, the smaller portfolio size will not cause a substantial increase of investment risk
beyond the client's identified risk tolerance. PSICM may aggregate the portfolios of family members to
meet the minimum portfolio size.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
PSICM's primary method of analysis is Modern Portfolio Theory.
Modern Portfolio Theory is a theory on how risk-averse investors can construct portfolios to optimize or
maximize expected return based on a given level of market risk, emphasizing that risk is an inherent
part of higher reward. Modern Portfolio Theory seeks to construct an optimal portfolio by considering
the relationship between risk and return, especially as measured by alpha, beta, and R-squared. The
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primary risk in using Modern Portfolio Theory is that spotting historical trends may not help to predict
such trends in the future. Even if the trend will eventually reoccur, there is no guarantee that PSICM
will be able to accurately predict such a reoccurrence.
Investment Strategies
In developing an investment strategy for clients, PSICM employs a four-part strategy.
• Establish Goals and Expectations: PSICM begins the process by meeting with clients, including
gathering statements and documents as well as a thorough discussion about the client's needs,
goals, and objectives.
• Analyze and Evaluate: PSICM then analyzes a client's assets and liabilities, cash flow, debt
management, investment strategies, risk management, and consideration of any special needs.
Perhaps more importantly, it also includes less tangible aspects such as considering clients'
risk tolerance, goals, values and priorities.
• Develop and Implement: During this phase, PSICM prepares a financial plan that is
commensurate with clients' values, temperament and risk tolerance. PSICM takes the time to
carefully review and explain each plan with the client so the client fully understands the overall
financial picture. When implementing the plan, PSICM often works closely with clients' other
financial professionals, including accountants, attorneys, mortgage brokers, and insurance
agents.
• Ongoing Monitoring: PSICM believes that implementation of a financial plan is only the
beginning. As relevant tax law changes, economic developments, and personal circumstances
change, PSICM continues the process of advising and counseling clients.
In developing client portfolios, PSICM primarily utilizes mutual funds, but may incorporate other types
of securities. PSICM tailors its portfolios based on the individual needs of the client, and as such,
certain client portfolios may hold additional types of securities.
Mutual Funds and Exchange Traded Funds: Mutual funds and exchange traded funds ("ETF") are
professionally managed collective investment systems that pool money from many investors and invest
in stocks, bonds, short-term money market instruments, other mutual funds, other securities, or any
combination thereof. The fund will have a manager that trades the fund's investments in accordance
with the fund's investment objective. While mutual funds and ETFs generally provide diversification,
risks can be significantly increased if the fund is concentrated in a particular sector of the market,
primarily invests in small cap or speculative companies, uses leverage (i.e., borrows money) to a
significant degree, or concentrates in a particular type of security (i.e., equities) rather than balancing
the fund with different types of securities. ETFs differ from mutual funds since they can be bought and
sold throughout the day like stock and their price can fluctuate throughout the day. The returns on
mutual funds and ETFs can be reduced by the costs to manage the funds. Also, while some mutual
funds are "no load" and charge no fee to buy into, or sell out of, the fund, other types of mutual funds
do charge such fees which can also reduce returns. Mutual funds can also be "closed end" or "open
end". So-called "open end" mutual funds continue to allow in new investors indefinitely whereas
"closed end" funds have a fixed number of shares to sell which can limit their availability to new
investors.
ETFs may have tracking error risks. For example, the ETF investment adviser may not be able to cause the
ETF's performance to match that of its Underlying Index or other benchmark, which may negatively affect
the ETF's performance. In addition, for leveraged and inverse ETFs that seek to track the performance of
their Underlying Indices or benchmarks on a daily basis, mathematical compounding may prevent the ETF
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from correlating with performance of its benchmark. In addition, an ETF may not have investment exposure
to all of the securities included in its Underlying Index, or its weighting of investment exposure to such
securities may vary from that of the Underlying Index. Some ETFs may invest in securities or financial
instruments that are not included in the Underlying Index, but which are expected to yield similar
performance.
Derivatives: Derivatives are types of investments where the investor does not own the underlying asset.
There are many different types of derivative instruments, including, but not limited to, options, swaps,
futures, and forward contracts. Derivatives have numerous uses as well as various risks associated with
them, but they are generally considered an alternative way to participate in the market. Investors typically
use derivatives for three reasons: to hedge a position, to increase leverage, or to speculate on an asset's
movement. The key to making a sound investment is to fully understand the characteristics and risks
associated with the derivative, including, but not limited to counter-party, underlying asset, price, and
expiration risks. The use of a derivative only makes sense if the investor is fully aware of the risks and
understands the impact of the investment within a portfolio strategy. Due to the variety of available
derivatives and the range of potential risks, a detailed explanation of derivatives is beyond the scope of this
disclosure.
Market Risks
The profitability of a significant portion of PSICM's recommendations may depend to a great extent upon
correctly assessing the future course of price movements of stocks and bonds. There can be no
assurance that PSICM will be able to predict those price movements accurately.
Tax Considerations
Our strategies and investments may have unique and significant tax implications. However, unless we
specifically agree otherwise, and in writing, tax efficiency is not our primary consideration in the
management of your assets. Regardless of your account size or any other factors, we strongly
recommend that you consult with a tax professional regarding the investing of your assets.
Moreover, as a result of revised IRS regulations, custodians and broker-dealers will begin reporting the
cost basis of equities acquired in client accounts on or after January 1, 2011. Your custodian will
default to the FIFO (First-In First-Out) accounting method for calculating the cost basis of your
investments. You are responsible for contacting your tax advisor to determine if this accounting
method is the right choice for you. If your tax advisor believes another accounting method is more
advantageous, please provide written notice to our firm immediately and we will alert your account
custodian of your individually selected accounting method. Please note that decisions about cost basis
accounting methods will need to be made before trades settle, as the cost basis method cannot be
changed after settlement.
Risk of Loss
Investing in securities involves the risk of loss. Clients should be prepared to bear such loss.
Item 9 Disciplinary Information
We are required to disclose the facts of any legal or disciplinary events that are material to a client's
evaluation of our advisory business or the integrity of our management. We do not have any required
disclosures under this item.
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Item 10 Other Financial Industry Activities and Affiliations
We have not provided information on other financial industry activities and affiliations because we do
not have any relationship or arrangement that is material to our advisory business or to our clients with
any of the types of entities listed below.
1. broker-dealer, municipal securities dealer, or government securities dealer or broker;
2. investment company or other pooled investment vehicle (including a mutual fund, closed-end
investment company, unit investment trust, private investment company or "hedge fund," and
offshore fund);
3. other investment adviser or financial planner;
4. futures commission merchant, commodity pool operator, or commodity trading adviser;
5. banking or thrift institution;
6. accountant or accounting firm;
7. lawyer or law firm;
8. insurance company or agency;
9. pension consultant;
10. real estate broker or dealer; and/or
11. sponsor or syndicator of limited partnerships.
Item 11 Code of Ethics
Description of Our Code of Ethics
We strive to comply with applicable laws and regulations governing our practices. Therefore, our Code
of Ethics includes guidelines for professional standards of conduct for our Associated Persons. Our
goal is to protect your interests at all times and to demonstrate our commitment to our fiduciary duties
of honesty, good faith, and fair dealing with you. All of our Associated Persons are expected to adhere
strictly to these guidelines. Our Code of Ethics also requires that certain persons associated with our
firm submit reports of their personal account holdings and transactions to a qualified representative of
our firm who will review these reports on a periodic basis. Persons associated with our firm are also
required to report any violations of our Code of Ethics. Additionally, we maintain and enforce written
policies reasonably designed to prevent the misuse or dissemination of material, non-public
information about you or your account holdings by persons associated with our firm.
Clients or prospective clients may obtain a copy of our Code of Ethics by contacting us at the
telephone number on the cover page of this brochure.
Participation or Interest in Client Transactions
Neither our firm nor any of our Associated Persons has any material financial interest in client
transactions beyond the provision of investment advisory services as disclosed in this brochure.
Personal Trading Practices
Our firm or persons associated with our firm may buy or sell securities for you at the same time we or
persons associated with our firm buy or sell such securities for our own account. A conflict of interest
exists in such cases because we have the ability to trade ahead of you and potentially receive more
favorable prices than you will receive. To mitigate this conflict of interest, it is our policy that neither our
firm nor persons associated with our firm shall have priority over your account in the purchase or sale
of securities.
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Item 12 Brokerage Practices
We maintain relationships with several broker-dealers. While you are free to choose any broker-dealer
or other service provider as your custodian, we recommend that you establish an account with a
brokerage firm with which we have an existing relationship. Such relationships may include benefits
provided to our firm, including but not limited to market information and administrative services that
help our firm manage your account(s). We believe that the recommended broker-dealers provide
quality execution services for our clients at competitive prices. Price is not the sole factor we consider
in evaluating best execution. We also consider the quality of the brokerage services provided by
recommended broker-dealers, including the value of the firm's reputation, execution capabilities,
commission rates, and responsiveness to our clients and our firm. In recognition of the value of the
services recommended broker-dealers provide, you may pay higher commissions and/or trading costs
than those that may be available elsewhere.
Economic Benefits/Soft Dollars
As a registered investment adviser, we have access to the institutional platform of your account
custodian. As such, we will also have access to research products and services from your account
custodian and/or other brokerage firm. These products are in addition to any benefits or research we
pay for with soft dollars, and may include financial publications, information about particular companies
and industries, research software, and other products or services that provide lawful and appropriate
assistance to our firm in the performance of our investment decision-making responsibilities. Such
research products and services are provided to all investment advisers that utilize the institutional
services platforms of these firms, and are not considered to be paid for with soft dollars. However, you
should be aware that the commissions charged by a particular broker for a particular transaction or set
of transactions may be greater than the amounts another broker who did not provide research services
or products might charge.
Recommendations to Schwab
We do not maintain custody of your assets that we manage; although we may be deemed to have
custody of your assets if you give us authority to withdraw assets from your account (see Item 15—
Custody, below). Your assets must be maintained in an account at a "qualified custodian," generally a
broker-dealer or bank. We recommend that our clients use Charles Schwab & Co., Inc. (Schwab), a
registered broker-dealer, member SIPC, as the qualified custodian.
We are independently owned and operated and are not affiliated with Schwab. Schwab will hold your
assets in a brokerage account and buy and sell securities when we instruct them to. While we
recommend that you use Schwab as custodian/broker, you will decide whether to do so and will open
your account with Schwab by entering into an account agreement directly with them. Conflicts of
interest associated with this arrangement are described below as well as in Item 14 (Client Referrals
and Other Compensation). You should consider these conflicts of interest when selecting your
custodian.
We do not open the account for you, although we may assist you in doing so. Not all advisors require
their clients to use a particular broker-dealer or other custodian selected by the advisor. Even though
your account is maintained at Schwab, and we anticipate that most trades will be executed through
Schwab, we can still use other brokers to execute trades for your account as described below (see
"Your brokerage and custody costs").
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How we select brokers/custodians
We seek to recommend Schwab, a custodian/broker that will hold your assets and execute
transactions. When considering whether the terms that Schwab provides are, overall, most
advantageous to you when compared with other available providers and their services, we take into
account a wide range of factors, including:
• Combination of transaction execution services and asset custody services (generally without a
separate fee for custody)
• Capability to execute, clear, and settle trades (buy and sell securities for your account)
• Capability to facilitate transfers and payments to and from accounts (wire transfers, check
requests, bill payment, etc.)
• Breadth of available investment products (stocks, bonds, mutual funds, exchange-traded funds
[ETFs], etc.)
• Availability of investment research and tools that assist us in making investment decisions
• Quality of services
• Competitiveness of the price of those services (commission rates, margin interest rates, other
fees, etc.) and willingness to negotiate the prices
• Reputation, financial strength, security and stability
• Prior service to us and our clients
• Services delivered or paid for by Schwab
• Availability of other products and services that benefit us, as discussed below (see "Products
and services available to us from Schwab")
Your brokerage and custody costs
For our clients' accounts that Schwab maintains, Schwab generally does not charge you separately for
custody services but is compensated by charging you commissions or other fees on trades that it
executes or that settle into your Schwab account. Certain trades (for example, many mutual funds and
ETFs) may not incur Schwab commissions or transaction fees. Schwab is also compensated by
earning interest on the un-invested cash in your account in Schwab's Cash Features Program.
Schwab has eliminated commissions for online trades of equities, ETFs and options (subject to $0.65
per contract fee). This means that, in most cases, when we buy and sell these types of securities, we
will not have to pay any commissions to Schwab. We encourage you to review Schwab's pricing to
compare the total costs of entering into a wrap fee arrangement versus a non-wrap fee arrangement.
If you choose to enter into a wrap fee arrangement, your total cost to invest could exceed the cost of
paying for brokerage and advisory services separately. To see what you would pay for transactions in
a non-wrap account please refer to Schwab's most recent pricing schedules available at
schwab.com/aspricingguide. We do not charge our clients higher advisory fees for our non-wrap
accounts based on their trading activity, but you should be aware that we may have an incentive to
limit our trading activities in your account(s) because we are charged for executed trades.
We are not required to select the broker or dealer that charges the lowest transaction cost, even if that
broker provides execution quality comparable to other brokers or dealers.
Although we are not required to execute all trades through Schwab, we have determined that having
Schwab execute most trades is consistent with our duty to seek "best execution" of your trades. Best
execution means the most favorable terms for a transaction based on all relevant factors, including
those listed above (see "How we select brokers/custodians"). By using another broker or dealer you
may pay lower transaction costs.
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Products and services available to us from Schwab
Schwab Advisor Services™ (formally called Schwab Institutional) is Schwab's business serving
independent investment advisory firms like us. They provide us and our clients with access to their
institutional brokerage services (trading, custody, reporting, and related services), many of which are
not typically available to Schwab retail customers. However, certain retail investors may be able to get
institutional brokerage services from Schwab without going through us.
Schwab also makes available various support services. Some of those services help us manage or
administer our clients' accounts; while others help us manage and grow our business. Schwab's
support services are generally available on an unsolicited basis (we don't have to request them) and at
no charge to us. Following is a more detailed description of Schwab's support services:
Services that benefit you. Schwab's institutional brokerage services include access to a broad range
of investment products, execution of securities transactions, and custody of client assets. The
investment products available through Schwab include some to which we might not otherwise have
access or that would require a significantly higher minimum initial investment by our clients. Schwab's
services described in this paragraph generally benefit you and your account.
Services that do not directly benefit you. Schwab also makes available to us other products and
services that benefit us but do not directly benefit you or your account. These products and services
assist us in managing and administering our clients' accounts and operating our firm. They include
investment research, both Schwab's own and that of third parties. We use this research to service all
or a substantial number of our clients' accounts, including accounts not maintained at Schwab. In
addition to investment research, Schwab also makes available software and other technology that:
• Provide access to client account data (such as duplicate trade confirmations and account
statements)
• Facilitate trade execution and allocate aggregated trade orders for multiple client accounts
• Provide pricing and other market data
• Facilitate payment of our fees from our clients' accounts
• Assist with back-office functions, recordkeeping, and client reporting
Services that generally benefit only us. Schwab also offers other services intended to help us manage
and further develop our business enterprise. These services include:
• Educational conferences and events
• Consulting on technology and business needs
• Consulting on legal and related compliance needs
• Publications and conferences on practice management and business succession
• Access to employee benefits providers, human capital consultants, and insurance providers
• Marketing consulting and support
Schwab provides some of these services itself. In other cases, it will arrange for third-party vendors to
provide the services to us. Schwab also discounts or waives its fees for some of these services or pays
all or a part of a third party's fees. Schwab also provides us with other benefits, such as occasional
business entertainment of our personnel. If you did not maintain your account with Schwab, we would
be required to pay for these services from our own resources.
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Our Interest in Schwab's Services
The availability of these services from Schwab benefits us because we do not have to produce or
purchase them. We don't have to pay for Schwab's services. The fact that we receive these benefits
from Schwab is an incentive for us to recommend the use of Schwab rather than making such a
decision based exclusively on your interest in receiving the best value in custody services and the
most favorable execution of your transactions. This is a conflict of interest. We believe, however, that
taken in the aggregate, our recommendation of Schwab as custodian and broker is in the best interests
of our clients. Our selection is primarily supported by the scope, quality, and price of Schwab's services
(see "How we select brokers/ custodians") and not Schwab's services that benefit only us.
Brokerage for Client Referrals
We do not receive client referrals from broker-dealers in exchange for cash or other compensation,
such as brokerage services or research.
Directed Brokerage
We routinely require that you direct our firm to execute transactions through Schwab. As such, we may
be unable to achieve the most favorable execution of your transactions and you may pay higher
brokerage commissions than you might otherwise pay through another broker-dealer that offers the
same types of services. Not all advisers require their clients to direct brokerage.
Block Trades
We may combine multiple orders for shares of the same securities purchased for advisory accounts we
manage (this practice is commonly referred to as "block trading"). We will then distribute a portion of
the shares to participating accounts in a fair and equitable manner. The distribution of the shares
purchased is typically proportionate to the size of the account, but it is not based on account
performance or the amount or structure of management fees. Subject to our discretion regarding
factual and market conditions, when we combine orders, each participating account pays an average
price per share for all transactions and pays a proportionate share of all transaction costs. Accounts
owned by our firm or persons associated with our firm may participate in block trading with your
accounts; however, they will not be given preferential treatment.
Mutual Fund Share Classes
Mutual funds are sold with different share classes, which carry different cost structures. Each available
share class is described in the mutual fund's prospectus. When we purchase, or recommend the
purchase of, mutual funds for a client, we select the share class that is deemed to be in the client's
best interest, taking into consideration cost, tax implications, and other factors. When the fund is
available for purchase at net asset value, we will purchase, or recommend the purchase of, the fund at
net asset value. We also review the mutual funds held in accounts that come under our management
to determine whether a more beneficial share class is available, considering cost, tax implications, and
the impact of contingent deferred sales charges.
Item 13 Review of Accounts
For those clients to whom PSICM provides investment management services, PSICM monitors those
portfolios as part of an ongoing process while regular account reviews are conducted on at least an
annual basis. For those clients to whom PSICM provides financial planning and/or consulting services,
reviews are conducted on an "as needed" basis. Such reviews are conducted by one of PSICM's
investment adviser representatives. All investment advisory clients are encouraged to discuss their
needs, goals, and objectives with PSICM and to keep PSICM informed of any changes thereto. Those
clients to whom PSICM provides financial planning and/or consulting services will receive reports from
PSICM summarizing its analysis and conclusions as requested by the client PSICM.
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PSICM contacts ongoing investment management clients at least annually to review its previous services
and/or recommendations and to discuss the impact resulting from any changes in the client's financial
situation and/or investment objectives.
You will receive trade confirmations and monthly or quarterly statements from your account
custodian(s).
Item 14 Client Referrals and Other Compensation
PSI Capital Management may compensate consultants, individuals, and/or entities (Solicitors) for client
referrals. In order to receive a cash referral fee from our firm, Solicitors must comply with the
requirements of the jurisdictions in which they operate. If a client were referred to PSI Capital
Management by a Solicitor, the client would receive a copy of this Disclosure Brochure along with the
Solicitor's disclosure statement at the time of the referral. If an individual becomes a client, the Solicitor
that referred such client to PSI Capital Management will receive a percentage of the advisory fee paid
to PSI Capital Management for as long the client remains with Planning, or until such time as the
Planning agreement with the Solicitor is terminated. Client will not pay additional fees because of this
referral arrangement. Referral fees paid to a Solicitor are contingent upon client entering into an
advisory agreement with PSI Capital Management. Therefore, a Solicitor has a financial incentive to
recommend PSI Capital Management to individuals for advisory services. This creates a conflict of
interest; however, individuals are not obligated to retain PSI Capital Management for advisory services.
Comparable services and/or lower fees may be available through other firms.
Please refer to the Brokerage Practices section above for disclosures on research and other benefits
we may receive resulting from our brokerage practices.
Item 15 Custody
Your independent custodian will directly debit your account(s) for the payment of our advisory fees
when you specifically authorize us to do so. We do not have physical custody of any of your funds
and/or securities. Your funds and securities will be held with a bank, broker-dealer, or other
independent, qualified custodian. You will receive account statements from the independent, qualified
custodian(s) holding your funds and securities at least quarterly. The account statements from your
custodian(s) will indicate the amount of our advisory fees deducted from your account(s) each billing
period. You should carefully review account statements for accuracy. We will also provide our fee
statement to you reflecting the amount of advisory fees deducted from your account.
If you have a question regarding your account statement, or if you did not receive a statement from
your custodian, please contact us immediately at the telephone number on the cover page of this
brochure.
Standing Letters of Authorization
PSICM has custody due to clients giving the Firm limited power of attorney in a standing letter of
authorization (“SLOA”) to disburse funds to one or more third parties as specifically designated by the
client. In such circumstances, PSICM will implement the steps in the SEC’s no-action letter on February
21, 2017 which includes (in summary): i) client will provide instruction for the SLOA to the custodian; ii)
client will authorize the Firm to direct transfers to the specific third party; iii) the custodian will perform
appropriate verification of the instruction and provide a transfer of funds notice to the client promptly
after each transfer; iv) the client will have the ability to terminate or change the instruction; v) the Firm
will have no authority or ability to designate or change the identity or any information about the third
party; vi) the Firm will keep records showing that the third party is not a related party of the Firm or
located at the same address as the Firm; and vii) the custodian will send the client an initial and annual
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notice confirming the SLOA instructions.
Item 16 Investment Discretion
PSICM may be given the authority to exercise discretion on behalf of clients. PSICM is considered to
exercise investment discretion over a client's account if it can effect transactions for the client without
first having to seek the client's consent. PSICM is given this authority through a power-of-attorney
included in the agreement between PSICM and the client. Clients may request a limitation on this
authority (such as certain securities not to be bought or sold). PSICM takes discretion over the
following activities:
• The securities to be purchased or sold;
• The amount of securities to be purchased or sold; and
• When transactions are made.
Item 17 Voting Client Securities
PSICM is required to disclose if it accepts authority to vote client securities. PSICM does not vote client
securities on behalf of its clients.
Item 18 Financial Information
Our firm does not have any financial condition or impairment that would prevent us from meeting our
contractual commitments to you. We do not take physical custody of client funds or securities, or serve
as trustee or signatory for client accounts, and, we do not require the prepayment of more than $1,200
in fees six or more months in advance. Therefore, we are not required to include a financial statement
with this brochure.
We have not filed a bankruptcy petition at any time in the past ten years.
Item 19 Requirements for State-Registered Advisers
We are a federally registered investment adviser; therefore, we are not required to respond to this
item.
Item 20 Additional Information
Your Privacy
We view protecting your private information as a top priority. Pursuant to applicable privacy
requirements, we have instituted policies and procedures to ensure that we keep your personal
information private and secure.
We do not disclose any non-public personal information about you to any non-affiliated third parties,
except as permitted by law. In the course of servicing your account, we may share some information
with our service providers, such as transfer agents, custodians, broker-dealers, accountants,
consultants, and attorneys.
We restrict internal access to non-public personal information about you to employees, who need that
information in order to provide products or services to you. We maintain physical and procedural
safeguards that comply with regulatory standards to guard your non-public personal information and to
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ensure our integrity and confidentiality. We will not sell information about you or your accounts to
anyone. We do not share your information unless it is required to process a transaction, at your
request, or required by law.
You will receive a copy of our privacy notice prior to or at the time you sign an advisory agreement with
our firm. Thereafter, we will deliver a copy of the current privacy policy notice to you on an annual
basis. Please contact our main office at the telephone number on the cover page of this brochure if you
have any questions regarding this policy.
Trade Errors
In the event a trading error occurs in your account, our policy is to restore your account to the position
it should have been in had the trading error not occurred. Depending on the circumstances, corrective
actions may include canceling the trade, adjusting an allocation, and/or reimbursing the account. If a
trade error results in a profit, please refer to the following policies:
For accounts custodied at Schwab, if an investment gain results from the correcting trade, the gain will
remain in your account unless the same error involved other client account(s) that should have
received the gain, it is not permissible for you to retain the gain, or we confer with you and you decide
to forego the gain (e.g., due to tax reasons). If the gain does not remain in your account and Schwab is
the custodian, Schwab will donate the amount of any gain $100 and over to charity. If a loss occurs
greater than $100, Advisor will pay for the loss. Schwab will maintain the loss or gain (if such gain is
not retained in your account) if it is under $100 to minimize and offset its administrative time and
expense. Generally, if related trade errors result in both gains and losses in your account, they may be
netted.
Class Action Lawsuits
We do not determine if securities held by you are the subject of a class action lawsuit. Moreover, we do not
determine whether you are eligible to participate in class action settlements or litigation nor do we initiate or
participate in litigation to recover damages on your behalf.
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