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ITEM 1 - COVER PAGE
ADV PART 2A
BROCHURE
PULLIAM FAMILY OFFICE, LLC
426 BELLEVIEW AVE., SUITE 203
CRESTED BUTTE, CO 81224
(972) 947-9400
WWW.PULLIAMFAMILYOFFICE.COM
APRIL 7, 2026
This brochure provides information about the qualifications and business practices of Pulliam Family Office, LLC (“Pulliam Family Office”). If you have any
questions about this brochure's contents, please contact us at (972) 947-9400. The information in this brochure has not been approved or verified by the
United States Securities and Exchange Commission (“SEC”) or any state securities authority. Pulliam Family Office is a Registered Investment Adviser
(“RIA”). Registration as an Investment Adviser with the SEC or any state securities authority does not imply a certain level of skill or training.
Additional information about Pulliam Family Office is available on the SEC's website at http://www.adviserinfo.sec.gov/. You can search this site by a
unique identifying number called an IARD number. The IARD number for Pulliam Family Office is 338839.
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ITEM 2 - MATERIAL CHANGES
SUMMARY OF MATERIAL CHANGES
Under federal and state law, fiduciaries must make full disclosure to Clients of all material facts relating to the advisory
relationship. This brochure provides clients or prospective clients with information and conflicts of interest about
Pulliam Family Office, LLC that should be considered before or when obtaining our investment advisory services. We
are required to update this item to describe the material changes made to this brochure on an annual basis and
deliver to you, within 120 days of the end of the fiscal year, a free updated brochure that includes or is accompanied
by a summary of material changes; or a summary of material changes and an offer to provide an updated brochure
and how to obtain it. We will also provide interim disclosures regarding material changes, as necessary.
As of April 7, 2026 there are no material changes to report, since our Firm’s initial application for registration with the
SEC on September 19, 2025.
This brochure may be updated periodically for non-material changes to clarify and provide additional information.
QUESTIONS & CONCERNS
We encourage you to read this document in its entirety. Our Chief Compliance Officer, John M. Pulliam, remains
available to address any questions or concerns regarding this Part 2A Brochure, including any material change
disclosure or information described below.
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ITEM 3 - TABLE OF CONTENTS
ITEM 1 - COVER PAGE _______________________________________________________________________________ 1
ITEM 2 - MATERIAL CHANGES ________________________________________________________________________ 2
SUMMARY OF MATERIAL CHANGES ________________________________________________________________ 2
QUESTIONS & CONCERNS ________________________________________________________________________ 2
ITEM 3 - TABLE OF CONTENTS ________________________________________________________________________ 3
ITEM 4 - ADVISORY BUSINESS ________________________________________________________________________ 7
ABOUT OUR FIRM ______________________________________________________________________________ 7
ADVISORY SERVICES WE OFFER ___________________________________________________________________ 7
LEGACY MANAGEMENT SERVICES ________________________________________________________________________ 8
INITIAL PUBLIC OFFERINGS ______________________________________________________________________________ 8
FINANCIAL PLANNING SERVICES __________________________________________________________________________ 8
FAMILY OFFICE SERVICES _______________________________________________________________________________ 9
RETIREMENT PLAN FIDUCIARY AND NON-FIDUCIARY SERVICES ________________________________________________ 11
ROLLOVER RECOMMENDATION DISCLOSURE ______________________________________________________________ 11
CLIENT OBJECTIVES & RESTRICTIONS ______________________________________________________________ 12
WRAP FEE PROGRAM __________________________________________________________________________ 12
REGULATORY ASSETS UNDER MANAGEMENT _______________________________________________________ 12
ITEM 5 - FEES AND COMPENSATION __________________________________________________________________ 12
INVESTMENT MANAGEMENT FEE _________________________________________________________________ 12
LEGACY MANAGEMENT FEE ____________________________________________________________________________ 13
FINANCIAL PLANNING FEE _____________________________________________________________________________ 13
ADMINISTRATIVE SERVICES PROVIDED BY BLACK DIAMOND ___________________________________________ 14
ADDITIONAL FEES & EXPENSES ___________________________________________________________________ 14
ITEM 6 - PERFORMANCE-BASED FEES & SIDE-BY-SIDE MANAGEMENT _______________________________________ 15
ITEM 7 - TYPES OF CLIENTS __________________________________________________________________________ 15
ITEM 8 - METHODS OF ANALYSIS, STRATEGIES, & RISK OF LOSS ____________________________________________ 15
METHODS OF ANALYSIS ________________________________________________________________________ 15
CYCLICAL ___________________________________________________________________________________________ 15
FUNDAMENTAL ______________________________________________________________________________________ 15
MODEL MANAGER ___________________________________________________________________________________ 16
MUTUAL FUND OR ETF ________________________________________________________________________________ 16
QUANTITATIVE ______________________________________________________________________________________ 16
TECHNICAL _________________________________________________________________________________________ 16
RISKS FOR ALL FORMS OF ANALYSIS ______________________________________________________________________ 16
INVESTMENT STRATEGIES _______________________________________________________________________ 16
LONG-TERM HOLDING ________________________________________________________________________________ 16
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STRATEGIC ASSET ALLOCATION _________________________________________________________________________ 17
TACTICAL ASSET ALLOCATION __________________________________________________________________________ 17
VALUE INVESTING ____________________________________________________________________________________ 17
USE OF ALTERNATIVE INVESTMENTS _____________________________________________________________________ 17
CASH & CASH EQUIVALENT ALLOCATION _________________________________________________________________ 17
RISK OF LOSS _________________________________________________________________________________ 18
ACTIVE MANAGEMENT RISK ____________________________________________________________________________ 18
ALLOCATION RISK ____________________________________________________________________________________ 18
ALTERNATIVE RISK ___________________________________________________________________________________ 18
CAPITALIZATION RISK _________________________________________________________________________________ 18
COMMODITY RISK ____________________________________________________________________________________ 18
COMPANY RISK ______________________________________________________________________________________ 19
CONCENTRATION RISK ________________________________________________________________________________ 19
CREDIT RISK _________________________________________________________________________________________ 19
CURRENCY RISK ______________________________________________________________________________________ 19
CYBERSECURITY RISK _________________________________________________________________________________ 19
DEFLATION RISK _____________________________________________________________________________________ 19
EQUITY RISK ________________________________________________________________________________________ 19
EVENT RISK _________________________________________________________________________________________ 20
ETF & ETN RISK ______________________________________________________________________________________ 20
FIXED INCOME & DEBT RISK ____________________________________________________________________________ 20
FREQUENT TRADING RISK ______________________________________________________________________________ 20
GEOGRAPHIC CONCENTRATION RISK _____________________________________________________________________ 20
INDUSTRY OR SECTOR RISK _____________________________________________________________________________ 21
INTEREST RATE RISK __________________________________________________________________________________ 21
ISSUER RISK _________________________________________________________________________________________ 21
LEGACY HOLDING RISK ________________________________________________________________________________ 21
LIQUIDITY RISK ______________________________________________________________________________________ 21
MANAGEMENT RISK __________________________________________________________________________________ 21
MARKET RISK ________________________________________________________________________________________ 21
MUNICIPAL BOND RISK ________________________________________________________________________________ 22
ALTERNATIVE MUTUAL FUND OR ETF RISK ________________________________________________________________ 22
NON-LIQUID ALTERNATIVE INVESTMENT RISK _____________________________________________________________ 22
OPTIONS RISK _______________________________________________________________________________________ 22
PERFORMANCE OF UNDERLYING MANAGER RISK ___________________________________________________________ 23
PREPAYMENT RISK ___________________________________________________________________________________ 23
REINVESTMENT RISK __________________________________________________________________________________ 23
SECTOR RISK ________________________________________________________________________________________ 23
SECURITIES LENDING RISK _____________________________________________________________________________ 23
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APRIL 2026 | PAGE 4 OF 34
SHORT SALE RISK _____________________________________________________________________________________ 23
SOCIALLY RESPONSIBLE INVESTING & ESG RISK _____________________________________________________________ 23
TIMING RISK ________________________________________________________________________________________ 24
VALUE INVESTING RISK ________________________________________________________________________________ 24
ITEM 9 - DISCIPLINARY INFORMATION ________________________________________________________________ 24
ITEM 10 - OTHER FINANCIAL INDUSTRY ACTIVITIES & AFFILIATIONS ________________________________________ 24
INDUSTRY ACTIVITIES __________________________________________________________________________ 24
BROKER-DEALER AFFILIATED ____________________________________________________________________ 24
INSURANCE COMPANIES ________________________________________________________________________ 25
OTHER FINANCIAL INDUSTRY ACTIVITIES ___________________________________________________________ 25
ITEM 11 - CODE OF ETHICS, PARTICIPATION & INTEREST IN CLIENT TRANSACTIONS, & PERSONAL TRADING ________ 26
PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS & PERSONAL TRADING __________________________________ 26
ITEM 12 - BROKERAGE PRACTICES ____________________________________________________________________ 26
INVESTMENT MANAGEMENT SERVICES ____________________________________________________________ 26
CHARLES SCHWAB & CO. INC. ____________________________________________________________________ 27
HOW OUR FIRM SELECTS CUSTODIAN-BROKER _____________________________________________________________ 27
CLIENT BROKERAGE & CUSTODY COSTS ___________________________________________________________________ 27
PRODUCTS AND SERVICES AVAILABLE TO US FROM SCHWAB _________________________________________________ 27
SERVICES THAT BENEFIT OUR CLIENTS ____________________________________________________________________ 28
SERVICES THAT MAY NOT DIRECTLY BENEFIT OUR CLIENTS ___________________________________________________ 28
SERVICES THAT GENERALLY BENEFIT ONLY US _____________________________________________________________ 28
OUR INTEREST IN SCHWAB’S SERVICES ___________________________________________________________________ 28
BROKERAGE FOR CLIENT REFERRALS _____________________________________________________________________ 29
AGGREGATION & ALLOCATION OF TRANSACTIONS __________________________________________________________ 29
TRADE ERRORS ______________________________________________________________________________________ 30
DIRECTED BROKERAGE ________________________________________________________________________________ 30
ITEM 13 - REVIEW OF ACCOUNTS ____________________________________________________________________ 30
CLIENT REVIEWS ______________________________________________________________________________ 30
ITEM 14 - CLIENT REFERRALS & OTHER COMPENSATION __________________________________________________ 31
BROKERAGE PRACTICES ________________________________________________________________________ 31
LEAD GENERATION & REFERRALS _________________________________________________________________ 31
CLIENT REFERRALS ___________________________________________________________________________________ 31
OTHER PROFESSIONALS ________________________________________________________________________ 32
ITEM 15 - CUSTODY ________________________________________________________________________________ 32
FEE DEDUCTION _______________________________________________________________________________ 32
STANDING LETTERS OF AUTHORIZATION (“SLOA”) ___________________________________________________ 32
ITEM 16 - INVESTMENT DISCRETION __________________________________________________________________ 32
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DISCRETIONARY AUTHORITY ____________________________________________________________________ 32
NON-DISCRETIONARY AUTHORITY ________________________________________________________________ 33
ITEM 17 - VOTING CLIENT SECURITIES _________________________________________________________________ 33
PROXY VOTING _______________________________________________________________________________ 33
CLASS ACTION LAWSUITS _______________________________________________________________________ 33
ITEM 18 - FINANCIAL INFORMATION __________________________________________________________________ 33
FINANCIAL CONDITION _____________________________________________________________________ 33
ADDITIONAL INFORMATION ________________________________________________________________________ 33
PRIVACY POLICY _______________________________________________________________________________ 33
OPTING OUT ________________________________________________________________________________________ 34
BUSINESS CONTINUITY PLAN ____________________________________________________________________ 34
CONTACTING US ______________________________________________________________________________ 34
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ITEM 4 - ADVISORY BUSINESS
ABOUT OUR FIRM
Pulliam Family Office, LLC is currently registered with the Securities and Exchange Commission ("SEC") as an
investment adviser, with its principal place of business located in CO. Pulliam Family Office, LLC has been in business
since 2019 and its principal owner is John M. Pulliam. Our Firm was registered with the SEC as an investment adviser
in 2025. Registration as an Investment Adviser with the United States SEC or any state securities authority does not
imply a certain level of skill or training. Our Firm currently has offices located in Crested Butte, CO.
This brochure is designed to provide detailed and precise information about each item noted in the table of contents.
Certain disclosures are repeated in one or more items, and other disclosures are referred throughout to be as
comprehensive as possible on the broad subject matters discussed.
Within this brochure, specific terms in either are used as follows:
•
•
•
•
•
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Pulliam Family Office refers to Pulliam Family Office, LLC.
“Firm,” “we,” “us,” and “our” refer to Pulliam Family Office, LLC.
“Advisor,” “Investment Advisor Representative,” and “IAR” refers to our professional representatives who
provide investment recommendations or advice on behalf of Pulliam Family Office, LLC.
“You,” “yours,” and “Client” refers to Clients of Pulliam Family Office, LLC and its advisors.
“Code” refers to our Firm’s Code of Ethics.
“CCO” refers to our Chief Compliance Officer, John M. Pulliam.
ADVISORY SERVICES WE OFFER
Our Firm offers a variety of advisory services, which include discretionary, non-discretionary, investment
management, financial planning, and assets under advisement. Before rendering any preceding advisory services,
Clients must enter into one or more written Investment Advisory Agreements (“Agreements”), setting forth the
relevant terms and conditions of the advisory relationship.
We do not provide tax or legal advice. Clients should consult with an expert on tax or legal issues.
Our Firm manages portfolios for individuals, high-net-worth individuals and families, estates, trusts, partnerships,
retirement plans, corporations, and broker-dealer clients. We provide investment management and advisory services
to multi-generational families using separately managed accounts under a custodial relationship with an independent
brokerage firm.
With our discretionary relationship, we will reallocate and rebalance the portfolio as appropriate to help meet your
financial objectives. We trade Client portfolios based on our Firm’s market views and the Client’s financial goals.
With our non-discretionary relationship, we will provide recommendations to help meet your financial objectives, but
we must obtain your approval before making any transactions in your account.
We primarily invest in equities, fixed income and debt securities, mutual funds, and exchange-traded funds, and
options contracts on securities. A portion of the account may be held in cash, cash equivalents, certificates of deposit,
or money market funds as part of the overall investment strategy. Cash balances may have a higher concentration
and represent a sizable portion of your overall portfolio, depending on the current investment outlook or strategy.
Where deemed appropriate, we may recommend that our Clients invest in alternative assets, including hedge funds,
private equity funds, real estate funds, and other alternative funds. Although the Investment Advisory Agreement
with our Clients gives us broad investment authority, we do not anticipate investing in other security types. However,
from time to time, we will consider incorporating socially responsible investing (Sustainable Investing Strategies
(“SIS”) or Environment, Social, and Governance Strategies (“ESG”) for those Clients who wish to align their portfolios
with their personal preferences for Impact Investing. This may include investing in both public and private markets.
A Client’s investment allocation and our strategy will depend on the Client's responses in review meetings, written
questionnaires, stated goals, risk tolerance, objectives, and personal preference for Impact Investing.
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Clients are advised to promptly notify us if there are changes in their financial situation or if they wish to place any
limitations on managing their portfolios.
Pulliam Family Office, LLC can recommend that certain clients utilize margin in the client’s investment portfolio or
other borrowing. Pulliam Family Office, LLC only recommends such borrowing for non-investment needs, such as
bridge loans and other financing needs. The Firm’s fees are determined based on the value of the assets being
managed gross of any margin or borrowing.
Clients may impose reasonable restrictions on investing in certain securities by notifying Us through written
notification. Clients can impose reasonable restrictions or mandates on the management of their accounts if Pulliam
Family Office determines, in its sole discretion, the conditions would not materially impact the performance of a
management strategy or prove overly burdensome to Pulliam Family Office’s management efforts.
Our Firm does not require a minimum account size for advisory accounts.
HELD AWAY ACCOUNTS
If agreed upon with the client, Pulliam Family Office may also advise client with respect to certain assets held away
from the primary custodian. In such circumstances, Pulliam Family Office will not directly manage such assets, and so
the client is responsible for implementing any recommendations made by Pulliam Family Office.
LEGACY MANAGEMENT SERVICES
Our Firm may advise a Client about legacy positions or other investments in Client portfolios. Clients can limit or
restrict our trading and/or billing in these positions.
INITIAL PUBLIC OFFERINGS
When offered through the account Custodian, we may have the ability to request shares of initial public offerings
(“IPOs”) and secondary offerings for our Clients. These are short-term, speculative investments.
At this time, we will only request shares of an IPO (Initial Public Offerings) for a Client that has specifically requested
those shares.
If several Clients request the shares of an IPO, and we receive fewer shares than were requested, we must allocate
those shares among the participating Clients. The allocations are typically equal or proportionate to the number of
shares requested. Investing in securities involves the risk of loss that Clients should be prepared to bear. See Item 8
for more detail on the risk associated with investing.
FINANCIAL PLANNING SERVICES
Our Firm offers financial planning services, which involve preparing a written financial plan covering specific or
multiple topics. We provide full written financial plans, which may address one or several topics: Investment Planning,
Retirement Planning, Insurance Planning, Tax Planning, Education Planning, Portfolios, and Allocation Review.
Unless otherwise agreed to in writing, the Client is solely responsible for determining whether to implement our
financial planning recommendations. Our financial planning services do not involve implementing transactions on
your behalf nor include active and ongoing monitoring or management of your investments or accounts.
The Client must execute a separate written agreement if the Client elects to implement any of our investment
recommendations through our Firm or retain our Firm to monitor and manage investments actively. Pulliam Family
Office offers our clients a wide range of financial planning services in the following areas:
GOAL SETTING & PERFORMANCE REPORTING (“ACHIEVING GOALS”)
•
Facilitated process to identify and prioritize goals across personal, financial, family, and legacy areas.
• Quarterly reporting and review: tracking progress, re-evaluating priorities, and making adjustments.
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IMPACT PLANNING & LEGACY / VALUES-BASED FINANCIAL PLANNING
• Helping clients clarify purpose and use money as a tool for peace of mind, fulfillment, and well-being.
• Assessment of Family Capitals: financial, social, intellectual, and human capital.
•
•
Educating and preparing the next generation with financial literacy and family governance.
Establishing family governance, decision-making frameworks, and communication processes.
PHILANTHROPY, GIVING & SOCIAL / ENVIRONMENTAL IMPACT
Structured giving and philanthropy planning.
Impact investing strategies that balance financial returns with social or environmental goals.
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• Counsel on maximizing giving impact and aligning causes with family values.
COLLABORATIVE ADVISORY & SPECIALIST COORDINATION
• Coordinating with attorneys, tax professionals, and trust officers for integrated planning.
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Engaging experts such as counselors or facilitators for family dynamics and legacy discussions.
FAMILY OFFICE SERVICES
We offer the following family office planning services to our clients:
WEALTH TRANSFER & ESTATE PLANNING CONSULTATION
• Consultations with estate attorneys to assist in structuring, drafting, and implementing estates, trusts, and other
transfer mechanisms.
• Regular review of existing legal documents (wills, trusts, powers of attorney) for compliance with current law and
•
alignment with client goals.
Projecting future wealth transfer scenarios, tax consequences, and modeling various estate/legacy options to
help you choose the best structure.
• Ongoing implementation and monitoring of estate plan strategies to ensure effectiveness and alignment as
circumstances change.
ENTITY ADVISORY SERVICES
• Advice on entity structure and operational governance (LLCs, S-corps, C-corps, partnerships, etc.), including tax
implications.
Evaluating and securing appropriate insurance for business risks.
• Business succession or transition of ownership planning, including buy-sells or transfers to next generation.
•
• Coordinating third-party experts (e.g. appraisers, valuation specialists) as part of business transitions or structural
changes.
RISK MANAGEMENT & INSURANCE CONSULTING
• Compiling current policies and coverage (property, casualty, liability, excess liability).
• Reviewing your insurance brokerage relationships and recommending appropriate coverages.
• Coordinating with insurance brokers to obtain or adjust policies, ensuring coverage is adequate and
•
cost-efficient.
Evaluating life insurance ownership or structure as part of your overall financial and estate planning.
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CASH FLOW & FINANCIAL PLANNING
Track capital expenditures and identify budget variances.
• Work with you to define financial planning goals, lifestyle objectives, and cash flow targets.
• Monitor spending and lifestyle costs and prepare periodic cash flow statements.
•
• Assist with income tax planning and compliance; help in estimating quarterly payments; review tax returns for
accuracy and opportunity.
• Advise on strategies to reduce your tax liability, where appropriate.
ASSET ACQUISITION & DISPOSITION ADVISORY
• Reviewing relevant documentation (purchase/sale agreements, contracts) to identify risks.
• Analyzing tax implications and recommending structures that may reduce adverse effects.
• Coordinating with third-party professionals (e.g. attorneys, tax advisors, appraisers) as required.
•
Ensuring alignment of transactions with your broader estate, tax, or investment plan.
CHARITABLE & PHILANTHROPIC CONSULTING
Education on giving vehicles (donor-advised funds, private foundations, trusts, etc.).
Structuring major gifts to maximize tax effectiveness and alignment to your values.
• Consultation on your charitable goals, motivations, and strategies.
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• Helping organize and facilitate governance or meetings of any charitable entities you may have.
• Reviewing the tax returns or filings of charitable entities, where appropriate.
ENTITY ACCOUNTING & FINANCIAL REPORTING
• Monthly reconciliation of personal and business/holding entity accounts (checking, credit cards, investment
transactions, etc.).
• Maintenance of detailed records of financial transactions.
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Preparation and delivery of unaudited financial statements (monthly or quarterly) as agreed in your client
contract.
• Aggregated reporting to help you view all your entities and accounts in one consolidated view.
FAMILY MEETINGS & ADVISOR COORDINATION
• Assist in scheduling, agenda preparation, and facilitation of family or multi-generation meetings to discuss goals,
wealth transfer, governance, philanthropy, etc.
• Help you select and work with third-party experts during meetings, such as legal, accounting, or trust
professionals.
• Coordinate among your external advisors (attorneys, CPAs, insurance brokers, real estate professionals,
assistants) to ensure seamless oversight and that all parties work toward common goals.
In performing financial planning and family office services, Pulliam Family Office is not required to independently
verify any information received from the client or from the client’s other professionals (e.g., attorneys, accountants)
and is expressly authorized to rely on such information. Pulliam Family Office recommends certain clients engage
Pulliam Family Office for additional related services and/or other professionals to implement its recommendations.
Clients are advised that a conflict of interest exists for Pulliam Family Office to recommend that clients engage Pulliam
Family Office or its personnel to provide (or continue to provide) additional services for compensation, including
investment management, brokerage, or insurance services. Clients retain absolute discretion over all decisions
regarding implementation and are under no obligation to act upon any of the recommendations made by Pulliam
Family Office. Clients are advised that it remains their responsibility to promptly notify Pulliam Family Office of any
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APRIL 2026 | PAGE 10 OF 34
change in their financial situation or investment objectives for the purpose of reviewing, evaluating, or revising
Pulliam Family Office’s recommendations and/or services.
EMONEY ADVISOR PLATFORM
Our Firm makes available to Clients the “eMoney Advisor” platforms to provide periodic comprehensive reporting
services that can incorporate all the Client’s investment assets, including those investment assets that are not part of
the assets managed by our Firm (“Excluded Assets”). The Client and their other advisors that maintain trading
authority, and not our Firm, shall be exclusively responsible for the investment performance of the excluded assets.
Unless otherwise expressly agreed to in writing, our Firm’s service relative to the excluded assets is limited to
reporting only. Therefore, we shall not be responsible for the investment performance of the excluded assets. Instead,
the Client and the Client’s designated outside investment professional(s) maintain supervision, monitoring, and
trading authority for the excluded assets. If our Client prefers, we will make recommendations as to any excluded
assets, the Client has no obligation to accept the recommendation, and we shall not be responsible for any
implementation error (timing, trading, etc.) relative to the excluded assets. The Client may engage us under the terms
and conditions of a Consulting or Investment Advisory Agreement between our Firm and the Client.
eMoney Advisor Platform may also provide access to other types of information, including financial planning
concepts, which should not be construed as our Firm’s personalized investment advice or recommendations. We shall
not be held responsible for any adverse results a Client may experience if the Client engages in financial planning or
other functions available on the eMoney Advisor Platform without our assistance or oversight.
RETIREMENT PLAN FIDUCIARY AND NON-FIDUCIARY SERVICES
When providing any non-discretionary investment advisory services, we will solely be making investment
recommendations to the Sponsor, and the Sponsor retains full discretionary authority or control over assets of the
retirement plan. We agree to perform any non-discretionary investment advisory services to the retirement plan as
a fiduciary, as defined in ERISA Section 3(21)(A)(ii). The Sponsor may accept or reject any recommendation. We will
act in good faith and with the degree of diligence, care, and skill that a prudent person rendering similar services
would exercise under similar circumstances.
When providing administrative services, we may support the Sponsor with plan governance and committee
education; vendor management and service provider selection and review; investment education; or plan participant
non-fiduciary education services. We agree to perform any administrative services solely in a capacity that would not
be considered a fiduciary under ERISA or any other applicable law. Participant education is general in nature and
does not include individualized investment advice unless otherwise agreed in writing.
When we provide investment models and related recommendations to a plan or its fiduciaries for a fee pursuant to
a written agreement, we will act as a “fiduciary” as defined under Section 3(21) of ERISA and Section 4975 of the Code
with respect to such advice. If we provide only general information or non-fiduciary tools, we will not be acting as an
ERISA or Code fiduciary for those services.
ROLLOVER RECOMMENDATION DISCLOSURE
Our Firm is considered a fiduciary under the Investment Advisers Act of 1940. When we provide investment advice to
you regarding your retirement plan account or individual retirement account, we are also fiduciaries within the
meaning of Title I of the Employee Retirement Income Security Act and the Internal Revenue Code, as applicable,
which are laws governing retirement accounts. We must act in your best interest and not put our interests ahead of
yours. At the same time, how we make money conflicts with Client interests.
A Client leaving an employer typically has four options regarding an existing retirement plan (and may engage in a
combination of these options):
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•
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leave the money in the former employer’s plan, if permitted,
roll over the assets to the new employer’s plan, if one is available and rollovers are permitted,
rollover to an Individual Retirement Account (“IRA”), or
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APRIL 2026 | PAGE 11 OF 34
•
cash out the account value (which depending upon the Client’s age, could result in adverse tax consequences).
Our Firm may recommend a Client rollover plan assets to an IRA for which our Firm provides investment advisory
services. As a result, our Firm and its advisors may earn an asset-based fee on the rolled assets. In contrast, a
recommendation that a Client leave their plan assets with their previous employer or rollover the assets to a plan
sponsored by a new employer will result in no compensation to our Firm. Therefore, our Firm has an economic
incentive to encourage a Client to roll plan assets into an IRA that our Firm will manage, which presents a conflict of
interest. To mitigate the conflict of interest, there are numerous factors that our Firm will consider before
recommending a rollover, including but not limited to:
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the investment options available in the plan versus the investment options available in an IRA,
fees and expenses in the plan versus the fees and expenses in an IRA,
the services and responsiveness of the plan’s investment professionals versus those of our Firm,
protection of assets from creditors and legal judgments,
required minimum distributions and age considerations, and
employer stock tax consequences, if any.
The Chief Compliance Officer remains available to address client questions regarding the supervision and oversight
of rollover and transfer assets.
CLIENT OBJECTIVES & RESTRICTIONS
Our Firm tailors our investment management and advisory services continuously to meet the needs of our Clients.
We seek to ensure Client portfolios are managed consistently with those needs and objectives in mind. We meet with
Clients on an initial and ongoing basis to assess their specific risk tolerance, time horizon, liquidity constraints, and
other related factors relevant to managing their portfolios. Clients may impose reasonable restrictions on managing
the accounts if the conditions do not impact the performance of a management strategy.
WRAP FEE PROGRAM
Our Firm does not sponsor or participate in a Wrap Program.
REGULATORY ASSETS UNDER MANAGEMENT
As of March 31, 2026, our Firm had approximately $141,743,358 in discretionary regulatory assets under
management.
ITEM 5 - FEES AND COMPENSATION
In addition to the information provided in Item 4 – Advisory Business, this section details our Firm’s services and each
service’s fees and compensation arrangement. The Client and Pulliam Family Office, LLC’s Investment Advisory
Agreement will outline and agree upon the exact costs and other terms related to the Client’s Accounts.
INVESTMENT MANAGEMENT FEE
Our Firm offers investment management services for an annual fee based on the amount of assets under
management. Our maximum annual fee is 1.5% and we do not have a required minimum account size.
Our annual fee is reasonable in relation to (1) the services provided and (2) the fees charged by other investment
advisers offering similar services/programs.
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Our annual fee is prorated and charged quarterly in advance, based on the value of the Client’s assets under
management as of the close of business on the last business day of the previous quarter. Cash and cash equivalents,
including money market funds, are subject to the agreed-upon advisory fee. Clients should understand that the
advisory fees charged on these balances may exceed the returns provided by cash, cash equivalents, or money market
funds, especially in low-interest rate environments.
Our Firm retains complete discretion to negotiate fees and may waive or impose different fees on any Client. The
investment advisory fees will be deducted from your account and paid directly to our Firm by the qualified
Custodian(s) of your account. The Client will authorize your account's qualified Custodian(s) to deduct fees from the
account and pay such fees directly to our Firm. All account assets, transactions, and advisory fees will be shown on
the monthly or quarterly statements provided by the Custodian. You should review your account statements received
from the qualified Custodian(s) and verify that appropriate investment advisory fees are being deducted. The qualified
Custodian(s) will not verify the accuracy of the investment advisory fees deducted. We may aggregate related Client
accounts to calculate the advisory fee applicable to the Client. The investment management agreement will outline
the fee charged to a Client and any breakpoints based on the level of assets managed. The fees are subject to change
with prior written notice to the Client.
Our annual investment advisory fee may be higher than that of other investment advisers that offer similar services
and programs. In addition to our compensation, you may incur charges imposed at the mutual fund level (e.g.,
advisory fees and other fund expenses).
Accounts initiated or terminated during a calendar quarter will be charged a prorated fee based on the days the Client
account was open during that quarter. Any prepaid, unearned fees will be refunded upon termination of any account.
LEGACY MANAGEMENT FEE
Managed legacy positions are included within our Firm’s standard investment management fee and are outlined in
the executed investment management agreement.
FINANCIAL PLANNING FEE
Pulliam Family Office charges a $1,700 monthly retainer, payable monthly in advance, for financial planning services
rendered. Clients are required to retain Pulliam Family Office for financial planning services for a minimum of three
years. However, in the event a client terminates the engagement, any fees for remaining years for which services
were not provided will not be charged to the client. However, clients will not be refunded amounts for any given year
during which the engagement was terminated.
There is a range in the amount of the fixed fee charged by our Firm for financial planning services. The minimum fee
is $600, and the maximum fixed fee is $45,000.
FAMILY OFFICE SERVICES FEES
Pulliam Family Office charges clients fees at an maximum hourly rate of $675 per hour for family office services. Fees
are billed monthly in arrears.
Fees charged for our financial planning services are negotiable based upon the type of Client, the services requested,
the investment adviser representative providing advice, the complexity of the Client's situation, the composition of
the Client's account, other advisory services provided, and the relationship of the Client and the investment adviser
representative.
The amount of the fee for your engagement is specified in your financial planning agreement with us. At our sole
discretion, the Client may be required to pay the fee at the time the agreement is executed with our Firm; however,
our Firm does not require or solicit prepayment of more than $1,200 in fees per Client, six months or more in advance.
The fee is considered earned upon delivery of the financial plan, and any unpaid amount is immediately due.
The Client may pay the fees owed for the financial planning services by arrange for separate payment based on the
invoice for services provided to the client or by deducting the fee from an existing investment account. If the Client
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elects to pay by automatic deduction from an existing investment account, they will provide written authorization to
our Firm for such a charge.
If the Client terminates the financial planning services after entering into an agreement with our Firm, the Client will
be invoiced and responsible for immediate payment of any hourly financial planning services performed by us before
receiving notice of termination. For financial planning services, our Firm performs under a fixed or hourly fee
arrangement, the Client will be responsible for paying a pro-rated fixed fee equivalent to the percentage of work that
our Firm completed. If there is a remaining balance of any fees paid in advance after deducting fees from the final
invoice, those remaining proceeds will be refunded to the Client.
ADMINISTRATIVE SERVICES PROVIDED BY BLACK DIAMOND
Our Firm has contracted with Black Diamond to utilize its technology platforms to support data reconciliation,
performance reporting, fee calculation and billing, client database maintenance, quarterly performance evaluations,
payable reports, and other functions related to the administrative tasks of managing client accounts. Due to this
arrangement, Black Diamond will have access to client information, but Black Diamond will not serve as an investment
adviser to our clients. Our Firm and Black Diamond are non-affiliated companies. Black Diamond charges our Firm an
annual fee for each account administered by Black Diamond. Please note that the fee charged to the client will not
increase due to the annual fee our firm pays to Black Diamond, the annual fee is paid from the portion of the
management fee retained by our Firm.
There may be a possibility of price or account value discrepancies due to quarter-end transactions in an account.
Dividends or trade date settlements may occur, and our third-party billing software may report a slight difference in
account valuation at quarter end compared to what is reported in your Statement from the Custodian. Our firm has
the ability to produce billing summaries, which can be provided upon request.
ADDITIONAL FEES & EXPENSES
In addition to the advisory fees paid to our Firm, Clients also incur certain charges imposed by other third parties,
such as broker-dealers, Custodians, trust companies, banks, and other financial institutions. These additional charges
include securities, transaction fees, custodial fees, fees charged by the SMA, ITPM, and Manager charges imposed by
a mutual fund or ETF (Exchange Traded Funds) in a Client’s account, as disclosed in the fund’s prospectus (e.g., fund
management fees and other fund expenses), deferred sales charges, odd-lot differentials, transfer taxes, wire transfer
and electronic fund fees, and other fees and taxes on brokerage accounts and securities transactions. Our brokerage
practices are described at length in Item 12 below. Neither our Firm nor its supervised persons accept commission
compensation for selling securities or other investment products. Further, we do not share any additional fees and
expenses outlined above.
Our Firm’s investment strategies may include mutual and exchange-traded funds (“ETFs”). Our policy is to purchase
institutional share classes of those mutual funds selected for the Client’s portfolio. The institutional share class
generally has the lowest expense ratio. The expense ratio is the annual fee that all mutual funds or ETFs charge their
shareholders. It expresses the percentage of assets deducted each fiscal year for funds expenses, including 12b-1
fees, management fees, administrative fees, operating costs, and all other asset-based costs incurred by the fund.
Some fund families offer different classes of the same fund, and one share class may have a lower expense ratio than
another. Mutual fund expense ratios are in addition to our fees; we do not receive any portion of these charges. If an
institutional share class is not available for the mutual fund selected, the adviser will purchase the least expensive
share class available for the mutual fund. As share classes with lower expense ratios become available, we may use
them in the Client’s portfolio or convert the existing mutual fund position to the lower-cost share class. Clients who
transfer mutual funds into their accounts with our Firm would bear the expense of any contingent or deferred sales
loads incurred upon selling the product. If a mutual fund has a frequent trading policy, the policy can limit a Client’s
transactions in fund shares (e.g., for rebalancing, liquidations, deposits, or tax harvesting). All mutual fund expenses
and fees are disclosed in the respective mutual fund prospectus.
When selecting investments for our Clients’ portfolios, we might choose mutual funds on your account Custodian’s
Non-Transaction Fee (NTF) list. This means that your account Custodian will not charge a transaction fee or
commission associated with the purchase or sale of the mutual fund.
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The mutual fund companies that choose to participate in the Client’s Custodial NTF fund program pay a fee to the
Custodian to be included in the NTF program. The mutual fund owners bear the fee that a company pays to participate
in the program, as captured in the fund’s expense ratio. When choosing a fund from the Client’s Custodial NTF list,
our Firm considers the expected holding period, position size, and expense ratio versus alternative funds. Depending
on our Firm’s analysis and future events, NTF funds might not always be in the Client’s best interest.
ITEM 6 - PERFORMANCE-BASED FEES & SIDE-BY-SIDE MANAGEMENT
Performance-based fees are based on a share of capital gains on or appreciation of the assets in a Client’s account.
Our Firm does not accept performance-based or other fees based on a share of capital gains or appreciation of a
Client's assets.
ITEM 7 - TYPES OF CLIENTS
Our Firm provides investment management, investment advice, financial planning, to individuals, high-net-worth
individuals, families, estates, trusts, partnerships, retirement plans, and corporations.
Our firm does not require a minimum account value for advisory services. Clients have the option to aggregate all
household accounts to meet this minimum. Exceptions to the minimum account requirement may be granted based
on the Client's relationship with their representative.
For fee calculation purposes, unless instructed otherwise, we will automatically aggregate related client accounts, a
practice commonly known as "householding" portfolios. Householding may result in lower fees than if each account
were billed separately, as the combined value is used to determine the account size and the corresponding annualized
fee.
Our approach to householding considers the overall family dynamic and relationship. Additionally, if applicable, and
as noted in Appendix B of the Investment Management Agreement, legacy positions may be excluded from the fee
calculation.
Clients must execute a written agreement with our Firm specifying the advisory services to establish a Client
arrangement with us.
ITEM 8 - METHODS OF ANALYSIS, STRATEGIES, & RISK OF LOSS
METHODS OF ANALYSIS
Our Investment Advisory Representatives will generally use the following analysis methods to formulate our
investment advice and manage Client assets. However, each IAR can manage its Client’s account as necessary, and
their specific analysis method may vary from below. Clients should acknowledge that investing in securities involves
the risk of loss, regardless of the strategies, that Clients should be prepared to bear.
CYCLICAL
In this type of technical analysis, we measure the movements of a particular stock against the overall market to predict
the security price movement.
FUNDAMENTAL
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Fundamental analysis attempts to identify stocks offering sturdy growth potential at a competitive price by examining
the underlying company's business and conditions within its industry or the broader economy. Investors have
traditionally used fundamental analysis for longer-term trades, relying on metrics such as earnings per share, price-
to-earnings ratio, price-to-earnings growth, and dividend yield.
MODEL MANAGER
Our Firm examines the Manager's experience, expertise, investment philosophies, and past performance to
determine if that Manager has demonstrated an ability to invest over time and in different economic conditions. Our
Firm monitors the Manager’s underlying holdings, strategies, concentrations, and leverage as part of our Firm’s
periodic risk assessment. Additionally, as part of our due diligence process, our Firm surveys the Manager’s
compliance and business enterprise risks.
MUTUAL FUND OR ETF
Our Firm examines the experience and track record of the Manager of the mutual fund or ETF to determine if that
Manager has demonstrated an ability to invest over a period of time and in different economic conditions.
Our Firm also looks at the underlying assets in a mutual fund or ETF to determine if there is a significant overlap in
the underlying investments held in other funds in the Client’s portfolio. Our Firm also monitors the funds or ETFs to
determine if they continue to follow their stated investment strategy.
QUANTITATIVE
Our Firm uses a proprietary optimization model that takes historical price performance, quantitative risk metrics, and
several other data points as inputs and attempts to recommend securities that will enhance the overall risk-reward
characteristic of the whole portfolio.
TECHNICAL
Technical analysis is a form of security analysis that uses price and volume data, typically displayed graphically in
charts. The charts are analyzed using various indicators to make investment recommendations. Technical analysis
has three main principles and assumptions: (1) The market discounts everything, (2) prices move in trends and
countertrends, and (3) price action is repetitive, with specific patterns recurring.
RISKS FOR ALL FORMS OF ANALYSIS
Our Firm’s securities analysis method relies on the assumption that the companies whose securities we purchase and
sell, the rating agencies that review these securities, and other publicly available sources of information about these
securities, are providing accurate and unbiased data. While we are alert to indications that data may be incorrect,
there is always a risk that the analysis may be compromised by inaccurate or misleading information.
INVESTMENT STRATEGIES
Our Firm may use any of the following investment strategies when managing Client assets and providing investment
advice:
LONG-TERM HOLDING
Our Firm purchases securities with the intent to hold them in the Client's account long-term (longer than one year).
In extreme circumstances, we may be forced to sell a fund completely within a year of buying it. An example would
be a fund Manager resigns, and we do not have confidence in the new management. Also, fund positions may be
trimmed occasionally to rebalance the portfolio.
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A risk in a long-term purchase strategy is that holding the security for this length of time may decline in value before
we decide to sell. We do not guarantee the future performance of the account or any specific level of performance,
the success of any investment decision or strategy we may use, or the success of the overall management of the
account. The Client understands that the investment decisions our Firm makes for the Client’s account are subject to
various market, currency, economic, political, and business risks and that those investment decisions will not always
be profitable. Clients are reminded that investing in any security entails the risk of loss, which they should be willing
to bear.
STRATEGIC ASSET ALLOCATION
The primary investment strategy used by our Firm is based on the diversification of the Client's assets among various
investment vehicles and asset classes, popularly termed "Asset Allocation." Our Firm's recommendations focus
primarily on achieving a diversified portfolio of investment assets with desirable risk and return characteristics. We
meet regularly to evaluate new and reevaluate existing investment opportunities. During these meetings, we
deliberate on issues regarding the proper allocation of Client assets based on current conditions.
TACTICAL ASSET ALLOCATION
Tactical asset allocation is an active management portfolio strategy that shifts the percentage of assets held in various
categories to take advantage of market pricing anomalies or strong market sectors. This strategy allows portfolio
Managers to create extra value by taking advantage of certain situations in the marketplace. It is a moderately active
strategy since Managers return to the portfolio's original asset mix once reaching the desired short-term profits.
VALUE INVESTING
Value investing is buying stocks that trade at a significant discount to their intrinsic value. Value investors achieve this
by looking for companies on cheap valuation metrics, typically low multiples of their profits or assets, for reasons not
justified over the longer term. This approach requires a contrarian mindset and a long-term investment horizon.
Value investing seeks to exploit the irrational behavior of emotional investors. Emotion is a constant feature of
investment markets through time. While the companies available to stock market investors change from decade to
decade, the human nature of the investors does not. Fear and greed remain ever-present and frequently lead to poor
investment decisions based on perception and emotion rather than reality. Periodically these miss pricings can
become extreme (e.g., the tech bubble of the 1990s or, conversely, the great depression of the 1930s); however, they
exist to a greater or lesser extent in most markets. This creates an opportunity for long-term value investors.
USE OF ALTERNATIVE INVESTMENTS
If deemed appropriate for your portfolio, our Firm may recommend "alternative investments.” Alternative
investments may include a broad range of underlying assets including hedge funds, private equity, venture capital,
registered, publicly traded securities, structured notes, and private real estate investment trusts. Alternative
investments are speculative, not suitable for all Clients, and intended for only experienced and sophisticated investors
who are willing to bear the high risk of the investment, which can include: loss of all or a substantial portion of the
investment due to leveraging, short-selling, or other speculative investment practices; lack of liquidity in that there
may be no secondary market for the fund and none expected to develop; volatility of returns; potential for restrictions
on transferring an interest in the fund; potential lack of diversification and resulting higher risk due to concentration
of trading authority with a single adviser; absence of information regarding valuations and pricing; potential for delays
in tax reporting; less regulation and often higher fees than other investment options such as mutual funds. The SEC
requires investors to be accredited to invest in these more speculative alternative investments. Investing in a fund
concentrating on a few holdings may involve heightened risk and greater price volatility.
CASH & CASH EQUIVALENT ALLOCATION
Our Firm generally invests client cash balances in money market funds, FDIC Insured Certificates of Deposit, high-
grade commercial paper and/or government backed debt instruments. Ultimately, our Firm tries to achieve the
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highest return on client cash balances through relatively low-risk conservative investments. In most cases, at least a
partial cash balance will be maintained in a money market account so that our Firm may debit advisory fees for our
services related to our Asset Management and Comprehensive Portfolio Management services, as applicable.
RISK OF LOSS
A Client’s investment portfolio is affected by general economic and market conditions, such as interest rates,
availability of credit, inflation rates, economic conditions, changes in laws, and national and international political
circumstances.
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value. Clients should
be prepared to bear the potential risk of loss. Our Firm will assist Clients in determining an appropriate strategy based
on their tolerance for risk.
While we are alert to indications that data may be incorrect, there is always a risk that our analysis may be
compromised by inaccurate or misleading information.
ACTIVE MANAGEMENT RISK
Due to its active management, a portfolio could underperform other portfolios with similar investment objectives or
strategies.
ALLOCATION RISK
A portfolio may use an asset allocation strategy to pursue its investment objective. There is a risk that a portfolio’s
allocation among asset classes or investments will cause a portfolio to lose value or cause it to underperform other
portfolios with a similar investment objective or strategy or that the investments themselves will not produce the
returns expected.
ALTERNATIVE RISK
Alternative investments include other additional risks. Lock-up periods and other terms obligate Clients to commit
their capital investment for a minimum period, typically no less than one or two years and sometimes up to 10 or
more years. Illiquidity is considered a substantial risk and will restrict the ability of a Client to liquidate an investment
early, regardless of the success of the investment. Alternative investments are difficult to value within a Client’s total
portfolio. There may be limited availability of suitable benchmarks for performance comparison; historical
performance data may also be limited.
In some cases, there may be a lack of transparency and regulation, providing an additional layer of risk. Some
alternative investments may involve the use of leverage and other speculative techniques. As a result, some
alternative investments may carry substantial additional risks, resulting in the loss of some or all the investment.
Using leverage and certain other strategies will result in adverse tax consequences for tax-exempt investors, such as
the possibility of unrelated business taxable income, as defined under the U.S. Internal Revenue Code.
CAPITALIZATION RISK
Small-cap and mid-cap companies may be hindered due to limited resources or less diverse products or services. Their
stocks have historically been more volatile than the stocks of larger, more established companies.
COMMODITY RISK
The fluctuation in the prices of commodities causes uncertainties about future market values and the size of future
income. These commodities may be grains, metals, gas, electricity, etc.
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COMPANY RISK
The risk related to a Firm’s business plans, stock valuation, profitability, accounting practices, growth strategy, and
other factors particular to a company rather than the overall market. Some of these risks cannot be predicted, such
as the retirement or death of a senior executive, which may lead to negative performance in the future.
CONCENTRATION RISK
Strategies concentrated in only a few securities, sectors or industries, regions or countries, or asset classes could
expose a portfolio to greater risk. They may cause the portfolio value to fluctuate more widely than a diversified
portfolio. Overexposure to certain sectors or asset classes (e.g., MLPs, REITs, etc.) may be detrimental to an investor
if there is a negative sector move.
CREDIT RISK
The credit rating of an issuer of a security is based on, among other things, the issuer’s historical financial condition
and the rating agencies’ investment analyses at the time of rating. An actual or perceived deterioration of the ability
of an issuer to meet its obligations would harm the value of the issuer’s securities.
CURRENCY RISK
If an account invests directly in non-U.S. currencies or in securities that trade in and receive revenues in non-U.S.
currencies or in derivatives that provide exposure to non-U.S. currencies, it will be subject to the risk that those
currencies will decline in value relative to the U.S. dollar. Currency rates in foreign countries may fluctuate significantly
over short periods for several reasons, including changes in interest rates, intervention (or the failure to intervene)
by U.S. or foreign governments, central banks, or supranational entities such as the International Monetary Fund, or
by the imposition of currency controls or other political developments in the United States or abroad. As a result, an
account’s investments in non-U.S. currency-denominated securities may reduce the account's returns. Foreign
currency exchange transactions are conducted on a spot (i.e., cash) basis at the spot rate prevailing in the foreign
currency exchange market or through entering forward contracts to purchase or sell the currency.
CYBERSECURITY RISK
Increased Internet use makes a portfolio susceptible to operational and informational security risks. In general, cyber
incidents can result from deliberate attacks or unintentional events. Cyberattacks include but are not limited to
infection by computer viruses or other malicious software code, gaining unauthorized access to systems, networks,
or devices through “hacking” or other means to misappropriate assets or sensitive information, corrupting data, or
causing operational disruption. Cybersecurity failures or breaches of third-party service providers may cause
disruptions at third-party service providers and impact our business operations, potentially resulting in financial
losses; the inability to transact business; violations of applicable privacy and other laws, regulatory fines, or penalties;
reputational damage; unanticipated expenses or other compensation costs; or additional compliance costs. Our Firm
has an established business continuity and disaster recovery plan and related cybersecurity procedures designed to
prevent or reduce the impact of such risks; there are inherent limitations in such plans and systems due in part to the
evolving nature of technology and cyberattack tactics.
DEFLATION RISK
When inflation or expectations are low, the value and income of an account’s investments in inflation-linked securities
could fall, resulting in losses.
EQUITY RISK
Equity instruments are subject to equity market risk, the risk that common stock prices fluctuate over short or
extended periods. Equity securities have greater price volatility than fixed-income securities. The market price of
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equity securities may increase or decrease, sometimes rapidly or unpredictably. Equity securities may decline in value
due to factors affecting markets, industries, sectors or geographic regions represented in those markets, or individual
security concerns.
EVENT RISK
The possibility is that an unforeseen event will negatively affect a company or industry and, thus, increase security
volatility.
ETF & ETN RISK
ETFs and ETNs are, by definition, portfolios of securities. Although the unsystematic risk associated with investments
in ETFs and ETNs may be low relative to investments in securities of individual issuers, some events can trigger sharp,
and sometimes adverse, price movements in ETFs and ETNs unrelated to the markets' general activities. These events
include unexpected dividends, changes to regular dividend amounts, announcements of rights offerings, and possible
unexpected revisions to the net asset values of the ETF and ETN. ETFs are subject to market risk, whereas ETNs are
subject to both market risk and the credit risk of the issuer of the ETN.
Further, certain Client accounts may hold (or short-sell) positions in volatility-related ETFs and ETNs. Leveraged ETFs
and mutual funds, sometimes labeled “ultra” or “2x,” for example, are designed to provide a multiple of the
underlying index’s return, typically daily. Inverse products are designed to provide the opposite of the underlying
index's return, typically daily. These products differ and can be riskier than traditional ETFs and mutual funds.
Although these products are designed to provide returns that correspond to the underlying index, they may not be
able to exactly replicate the performance of the index because of fund expenses and other factors. This is referred to
as a tracking error. Continual re-setting of returns within the product may add to the underlying costs and increase
the tracking error. As a result, this may prevent these products from achieving their investment objective. In addition,
compounding of the returns can produce a divergence from the underlying index over time, particularly for leveraged
products. Return distortions may be magnified in highly volatile markets with significant positive and negative swings.
Some deviations from the stated objectives to the positive or negative are possible and may or may not correct
themselves over time. These products use various strategies to accomplish their objectives, including swaps, futures
contracts, and other derivatives. These products may not be diversified and can be based on commodities or
currencies. These products may have higher expense ratios and be less tax-efficient than more traditional ETFs and
mutual funds.
FIXED INCOME & DEBT RISK
Debt securities are affected by changes in interest rates. When interest rates rise, the value of debt securities is likely
to decrease. Conversely, when interest rates fall, the values of debt securities are likely to increase. The values of
debt securities may also be affected by changes in the issuing entities' credit rating or financial condition.
FREQUENT TRADING RISK
A portfolio Manager may actively and frequently trade investments in a portfolio to carry out its investment
strategies. Frequent trading of investments increases the possibility that a portfolio, as relevant, will realize taxable
capital gains (including short-term capital gains, which are typically taxable at higher rates than long-term capital
gains for U.S. federal income tax purposes), which could reduce a portfolio's after-tax return. Frequent trading can
also mean higher brokerage and other transaction costs, which could reduce a portfolio's return. The trading costs
and tax effects of portfolio turnover can adversely affect its performance.
GEOGRAPHIC CONCENTRATION RISK
If an account concentrates its investments in a particular geographic region or country, its performance is closely tied
to the market, currency, social, political, economic, environmental, and regulatory conditions within that country or
region. These conditions include anticipated or actual government budget deficits or other financial difficulties, levels
of inflation and unemployment, fiscal and monetary controls, and political and social instability in such countries and
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regions. As a result, the account is likely to be more volatile than an account with more geographically diverse
investments.
INDUSTRY OR SECTOR RISK
An account that focuses its investments in specific industries or sectors is more susceptible to developments affecting
those industries and sectors than a more broadly diversified fund. Issuers in a single industry can react similarly to
market, economic, industry, social, political, regulatory, and other conditions. For example, suppose an account has
significant investments in technology companies. In that case, the account may perform poorly during a downturn in
one or more industries or sectors that heavily impact technology companies.
INTEREST RATE RISK
When interest rates increase, the value of the account’s investments may decline, and the account’s share value may
decrease. This effect is typically more pronounced for intermediate and longer-term obligations. This effect is also
typically more pronounced for mortgages and other asset-backed securities since the value may fluctuate more
significantly in response to interest rate changes. When interest rates decrease, the account’s current income may
decline.
ISSUER RISK
The risk is that an issuer of a security may perform poorly, and therefore, the value of its securities may decline. Poor
management decisions, competitive pressures, technological breakthroughs, reliance on suppliers, labor problems or
shortages, corporate restructurings, fraudulent disclosures, natural disasters, or other events, conditions, or factors
may cause inferior performance.
LEGACY HOLDING RISK
Investment advice may be offered on any investment a Client holds at the start of the advisory relationship.
Depending on tax considerations and Client sentiment, these investments will be sold over time, and the assets
invested in the appropriate strategy. As with any investment decision, there is the risk that timing with respect to the
sale and reinvestment of these assets will be less than ideal or even result in a loss to the Client.
LIQUIDITY RISK
Low trading volume, large positions, or legal restrictions are some conditions that could limit or prevent a portfolio
from selling securities or closing positions at desirable prices. Securities that are relatively liquid when acquired could
become illiquid over time. The sale of any such illiquid investment might be possible only at substantial discounts or
might not be possible at all. Further, such investments may take more work to value.
MANAGEMENT RISK
An account is subject to the risk that judgments about the attractiveness, value, or potential appreciation of the
account’s investments may prove to be incorrect. If the selection of securities or strategies fails to produce the
intended results, the account could underperform other accounts with similar objectives and investment strategies.
MARKET RISK
Even a long-term investment approach cannot guarantee a profit. Economic, political, and issuer-specific events will
cause the value of securities to rise or fall. Because the value of investment portfolios will fluctuate, there is the risk
that you will lose money, and your investment may be worth less upon liquidation. Due to a lack of demand in the
marketplace or other factors, an account may only be able to sell some or all the investments promptly or may only
be able to sell assets at desired prices.
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MUNICIPAL BOND RISK
Investments in municipal bonds are affected by the municipal market and the factors in the cities, states, or regions
where the strategy invests. Issues such as legislative changes, litigation, business and political conditions relating to a
particular municipal project, municipality, state, or territory, and fiscal challenges can impact the value of municipal
bonds. These matters can also impact the ability of the issuer to make payments. Also, the public information about
municipal bonds is less than that for corporate equities or bonds. Additionally, supply and demand imbalances in the
municipal bond market can cause deterioration in liquidity and a lack of price transparency.
ALTERNATIVE MUTUAL FUND OR ETF RISK
Our models and accounts may use certain ETFs and mutual funds to invest primarily in alternative investments or
strategies. Investing in these alternative investments and strategies may only be suitable for some of our Clients.
These include special risks, such as those associated with commodities, real estate, and leverage, selling securities
short, use of derivatives, potential adverse market forces, regulatory changes, and potential ill-liquidity. Special risks
are associated with ETFs that invest principally in real estate securities, such as sensitivity to changes in real estate
values or changes in interest rates and price volatility due to the ETF’s concentration in the real estate market.
The risks with mutual funds include the costs and expenses within the fund that can impact performance, change of
Managers, and the fund straying from its objective (i.e., style drift). Mutual funds have certain costs associated with
underlying transactions and operating costs, such as marketing and distribution expenses and advisory fees. Mutual
fund costs and expenses vary from fund to fund and will impact a mutual fund’s performance. Additionally, mutual
funds typically have different share classes, as further discussed below, that trade at different Net Asset Values
(“NAV”) as determined at the daily market close and have different fees and expenses.
NON-LIQUID ALTERNATIVE INVESTMENT RISK
From time to time, our Firm will recommend to certain qualifying Clients that a portion of such Clients’ assets be
invested in private funds, private fund-of-funds, or other alternative investments (collectively, “Non-liquid Alternative
Investments”). Non-liquid Alternative Investments are not suitable for all our Firm’s Clients. They are offered only to
those qualifying Clients for whom our Firm believes such an investment is suitable and in line with their overall
investment strategy. Non-liquid Alternative Investments typically are available to only a limited number of
sophisticated investors who meet the definition of “accredited investor” under Regulation D of the Securities Act of
1933, as amended (the “Securities Act”), or “qualified Client” under the Investment Advisers Act of 1940 or “qualified
purchaser” under the Investment Company Act of 1940. Non-liquid Alternative Investments present special risks for
our Firm’s Clients, including, without limitation, limited liquidity, higher fees and expenses, volatile performance, no
assurance of investment returns, heightened risk of loss, limited transparency, additional reliance on underlying
management of the investment, special tax considerations, subjective valuations, use of leverage and limited
regulatory oversight. When a Non-liquid Alternative Investment invests part or all of its assets in real estate
properties, there are additional risks that are unique to real estate investing, including but not limited to: limitations
of the appraisal value, the borrower’s financial conditions (if a loan has obtained the underlying property), including
the risk of foreclosures on the property; neighborhood values; the supply of and demand for properties of like kind;
and certain city, state or federal regulations.
Additionally, real estate investing is also subject to possible loss due to uninsured losses from natural and artificial
disasters. The above list is not exhaustive of all risks related to an investment in Non-liquid Alternative Investments.
A more comprehensive discussion of the risks associated with a particular Non-liquid Investment is set forth in that
fund’s offering documents, which will be provided to each Client subscribing to a Non-liquid Alternative Investment
for review and consideration. It is important that each potential, qualified investor carefully read each offering or
private placement memorandum before investing.
OPTIONS RISK
Transactions in options carry a high degree of risk. A small market movement will have a proportionately larger
impact, which may work for or against the investor. The placing of certain orders, which are intended to limit losses
to certain amounts, may not be effective because market conditions may make it impossible to execute such orders.
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Selling ("writing" or "granting") an option entails greater risk than purchasing options. Although the premium received
by the seller is fixed, the seller may sustain a loss well more than that amount. The seller will also be exposed to the
risk of the purchaser exercising the option and will be obliged to settle it in cash or to acquire or deliver the underlying
investment. The risk may be reduced if the option is "covered" by the seller holding a corresponding position in the
underlying investment or a future on another option.
PERFORMANCE OF UNDERLYING MANAGER RISK
We select the mutual funds and ETFs in the asset allocation portfolios. However, we depend on the Manager of such
funds to select individual investments in accordance with their stated investment strategy.
PREPAYMENT RISK
Like call risk, this risk is associated with the early unscheduled principal repayment on a fixed-income security. When
the principal is returned early, future interest payments will not be paid. The proceeds from the repayment may be
reinvested in securities at a lower prevailing rate.
REINVESTMENT RISK
The possibility of investing a bond’s cash flows at a rate lower than the expected rate of return assumed at the time
of buying the bond. Reinvestment risk is high for bonds with long maturities and high coupons.
SECTOR RISK
The danger is that the stocks of many companies in one sector (like health care or technology) will fall in price
simultaneously because of an event that affects the entire industry.
SECURITIES LENDING RISK
Securities lending involves the risk that the fund loses money because the borrower fails to return the securities
promptly. The fund could also lose money if the value of the collateral provided for loaned securities, or the value of
the investments made with the cash collateral, falls. These events could also trigger adverse tax consequences for the
fund.
SHORT SALE RISK
A short sale is affected by selling a security that the seller does not own or selling a security that the seller owns but
which it does not deliver upon consummation of the sale. To make delivery to the buyer of a security sold short, the
prime broker or Custodian must borrow the security on behalf of the seller. In so doing, it incurs the obligation to
replace that security, whatever its price may be, at the time it is required to deliver it to the lender. The seller must
also pay to the lender of the security any dividends or interest payable on the security during the borrowing period
and may have to pay a premium to borrow the security. This obligation must, unless the seller then owns or has the
right to obtain, without payment, securities identical to those sold short, be collateralized by a deposit of cash or
marketable securities with the lender. Short selling is subject to the theoretically unlimited risk of loss because there
is no limit on how much the price of a security may appreciate before the “short” position is closed out.
Further, short sales of securities involve a form of investment leverage, and the amount of the portfolio’s potential
loss is theoretically unlimited. See Borrowing and Leverage Risk.
SOCIALLY RESPONSIBLE INVESTING & ESG RISK
Clients utilizing responsible investing strategies and environmental, social responsibility, and corporate governance
(ESG) factors may underperform strategies that do not utilize responsible investing and ESG considerations.
Responsible investing and ESG strategies may operate by excluding certain issuers' investments or by selecting
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investments based on compliance with factors such as ESG. This strategy may exclude certain sectors or industries
from a Client’s portfolio, potentially negatively affecting the Client’s investment performance if the excluded sector
or industry outperforms. Responsible investing and ESG are subjective by nature. Our Firm may rely on analysis and
‘scores’ provided by third parties in determining whether an issuer meets our Firm’s standards for inclusion or
exclusion. A Client’s perception may differ from our Firm or a third party on how to judge an issuer's adherence to
responsible investing principles.
TIMING RISK
The risk is that the investment needs to perform better after its purchase or sale. Moreover, if the Client requires
redemption, the Client may face a loss due to poor overall market performance or security performance at that time.
VALUE INVESTING RISK
Value investing risk is the risk that value stocks do not increase in price, not issue the anticipated stock dividends, or
decline in price, either because the market fails to recognize the stock’s intrinsic value or because the expected value
was misgauged. If the market does not recognize that the securities are undervalued, the prices of those securities
might not appreciate as anticipated. They also may decline in price even though they are already undervalued in
theory. Value stocks are typically less volatile than growth stocks but may lag behind growth stocks in an up market.
ITEM 9 - DISCIPLINARY INFORMATION
Registered investment advisers are required to provide information about all disciplinary information that would be
material to a Client’s evaluation of our Firm or the integrity of its management. Clients should refer to the Advisor’s
Form ADV Part 2B Brochure Supplement. If the Client did not receive the Advisor’s Form ADV Part 2B Brochure
Supplement, the Client should contact the Chief Compliance Officer using the information provided on the cover page
of this Brochure. Our Chief Compliance Officer is available to address any questions a Client or prospective client may
have regarding the above or any information outlined in this Brochure.
Our Firm has no legal or disciplinary events that are material to a Client or prospective clients, evaluation of our
advisory business, or the integrity of our management services.
ITEM 10 - OTHER FINANCIAL INDUSTRY ACTIVITIES & AFFILIATIONS
INDUSTRY ACTIVITIES
Clients should review our IARs Form ADV Part 2B Brochure Supplement to determine whether the Client’s IAR is
engaged in any of the activities described below that may create a conflict of interest. If the Client did not receive the
Advisor’s Form ADV Part 2B Brochure Supplement, the Client should contact the Firm’s Chief Compliance Officer using
the information on the cover page of this Brochure. The Chief Compliance Officer is available to address any questions
a Client or prospective client may have regarding any of the below conflicts of interest, or any other information
outlined in this Brochure.
BROKER-DEALER AFFILIATED
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Our Firm is not a broker-dealer, but some of the IARs are Registered Representatives of The Leaders Group (“Leaders
Group”), a full-service broker-dealer, member FINRA/SIPC, which compensates them for effecting securities
transactions. When placing securities transactions through Leaders Group in their capacity as Registered
Representatives, they will earn sales commissions. Because some of the IARs are dually registered representatives
and agents of Leaders Group and our Firm, Leaders Group, has specific supervisory and administrative duties under
the requirements of FINRA Conduct Rule 3280. Leaders Group and our Firm are not affiliated companies. Some of our
IARs spend a portion of their time in connection with broker-dealer activities.
As a broker-dealer, Leaders Group engage in various activities normally associated with securities brokerage firms.
Pursuant to the investment advice given by our Firm or its IARs, investments in securities may be recommended for
Clients. If Leaders Group is selected as the broker-dealer, Leaders Group and its Registered Representatives, including
some of the IARs of our Firm, may individually receive commissions for executing securities transactions.
If Leaders Group is selected as the broker-dealer, the transaction charges may be higher or lower than the charges
you may pay if the transactions were executed at other broker-dealers. You should note, however, that you are under
no obligation to purchase securities through the IARs of our Firm or Leaders Group.
Moreover, you should note that under the rules and regulations of FINRA, Leaders Group must maintain certain Client
records and perform other functions regarding certain aspects of the investment advisory activities of its Registered
Representatives. These obligations require Leaders Group to coordinate with and have the cooperation of its
Registered Representatives that operate as or are otherwise associated with investment advisors other than Leaders
Group. Accordingly, Leaders Group may limit the use of certain custodial and brokerage arrangements available to
Clients of our Firm, and Leaders Group may collect, as paying agent of our Firm, the investment advisory fee remitted
to our Firm by the account Custodian. Leaders Group may retain a portion of the investment advisory fee you pay as
a charge for the functions it performs and may be further re-allowed to other Registered Representatives of Leaders
Group. The charge will not increase the advisory fee you have agreed to pay our Firm.
Some of the IARs, in their capacity as Registered Representatives of Leaders Group or as agents appointed with various
life, disability, or other insurance companies, receive insurance commissions, fee trails, or other compensation from
the respective product sponsors or because of effecting securities transactions for Clients. However, Clients should
note that they are not obligated to purchase investment products through our IARs.
As a result of the relationship with Leaders Group, they may have access to certain confidential information (e.g.,
financial information, investment objectives, transactions, and holdings) about our Clients, even if the Client does not
establish any account through Leaders Group. If you would like a copy of the Leaders Group Privacy Policy, please
contact our Firm’s CCO. The contact information for our Firm can be found on the Cover Page of this Brochure.
INSURANCE COMPANIES
In their individual capacities, some of our Firm’s IARs are agents for various third-party insurance companies. As such,
these individuals may receive separate yet customary commission compensation for implementing product
transactions on our advisory Clients' behalf. Clients, however, are not obligated to engage IARs when considering
implementing advisory or insurance recommendations. Implementing any or all recommendations is solely at the
Client's discretion.
Our policies prohibit favoritism and require that investment decisions be made in the best interest of each client,
regardless of relationship status.
OTHER FINANCIAL INDUSTRY ACTIVITIES
Our Firm, and our IARs, do not have a related company that is a (1) broker-dealer, municipal securities dealer,
government securities dealer or broker, (2) investment company or other pooled investment vehicle (including a
mutual fund, closed-end investment company, unit investment trust, private investment company or “hedge fund,”
and offshore fund), (3) other investment adviser or financial planner, (4) futures commission merchant, commodity
pool operator, or commodity trading advisor, (5) banking or thrift institution, (6) accountant or accounting firm, (7)
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lawyer or law firm, (8) insurance company or agency, (9) pension consultant, (10) real estate broker or dealer, or (11)
sponsor or syndicator of limited partnerships.
ITEM 11 - CODE OF ETHICS, PARTICIPATION & INTEREST IN CLIENT
TRANSACTIONS, & PERSONAL TRADING
Our Firm maintains a Code of Ethics to reinforce the fiduciary principles governing our Firm and its employees. The
Code, among other things, requires all employees to act with integrity and ethics, and professionalism.
Policies against overreaching, self-dealing, insider trading, and conflicts of interest are outlined in our Code. Our Code
forbids employees from trading, either personally or on behalf of others, based on non-public material information
or communicating non-public material information to others violating the law.
Additionally, our Code sets forth restrictions and quarterly attestations on receiving gifts, outside business activities,
personal trading activity, maintenance of personal brokerage accounts, and other matters. The Code is appropriately
designed and implemented to prevent or eliminate potential conflicts of interest between our Firm, our employees
and IARs, Clients, and investors. We always strive to make decisions in our Client's best interest should a conflict of
interest arise.
Clients should be aware that no set of rules, policies, or procedures can anticipate, avoid, or address all potential
conflicts of interest.
PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS & PERSONAL TRADING
Our employees, IARs, and our associated persons are not prohibited from owning or trading securities bought, sold,
and recommended to our Clients, provided such personal trading activity complies with the parameters, limitations,
and requirements of the Code. Employees, IARs, and associated persons must receive approval from our Firm’s CCO
when engaging in reportable securities transactions. Our CCO is responsible for reviewing all employees', IARs, and
associated persons' trading when they occur and periodically reviewing trading activity. Our CCO has broad discretion
to reject employee trading for any reason. Our Firm’s policies and procedures related to the personal trading activity
of employees aim to demonstrate our commitment to placing Clients’ interests ahead of our trading interests.
While our Firm does not maintain a proprietary trading account and therefore does not have a direct material financial
interest in any securities it recommends to Clients, in certain situations, our Firm’s employees and associated persons
may purchase interests in the same securities at the same or different portfolio percentages or risk levels, in which
one or more Clients is investing or has invested. Conversely, a Client may purchase interests in security where our
employees, IARs, and associated persons are investing or have invested.
Any exceptions to the Code require the prior approval of the CCO. We will provide a copy of the Code to any Client or
prospective client upon such written or verbal request. Such requests should be directed to our Firm’s CCO at the
contact information listed in Item 1 - Cover Page of this Brochure.
ITEM 12 - BROKERAGE PRACTICES
INVESTMENT MANAGEMENT SERVICES
Clients must maintain assets in an account with a “qualified Custodian,” a broker-dealer or bank. If our Firm is asked
to give a recommendation, our recommendation is based on the broker’s cost and fees, skills, reputation,
dependability, and compatibility with the Client. The Client may obtain lower commissions and fees from other
brokers.
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CHARLES SCHWAB & CO. INC.
We typically recommend that our Clients utilize Charles Schwab & Co., Inc. Advisor Services ("Schwab"), a registered
broker-dealer, Member SIPC, as the qualified Custodian. Our Firm is independently owned, operated and unaffiliated
with Schwab. Schwab will hold Client assets in a brokerage account and buy and sell securities when our Firm instructs
them.
While our Firm recommends that Clients use Schwab as a Custodian, Clients must decide whether to do so and open
accounts with Schwab by entering into account agreements directly with them. The Client opens the accounts with
Schwab. The accounts will always be held in the Client's name and never in our Firm’s.
HOW OUR FIRM SELECTS CUSTODIAN-BROKER
Our Firm seeks to recommend a Custodian-Broker who will hold Client assets and execute the transactions on terms
that are, overall, most advantageous compared to other available providers and their services. Our Firm considers a
wide range of factors, including, among others:
Combination of transaction execution and asset custody services (without a separate fee for custody).
• Capability to execute, clear, and settle trades (buy and sell securities for Client accounts).
• Capability to facilitate transfers and payments to and from accounts (wire transfers, check requests, bill
payments, etc.).
The breadth of available investment products (stocks, bonds, mutual funds, exchange-traded funds (ETFs, etc.).
•
• Availability of investment research and tools that assist us in making investment decisions.
• Quality of services.
• Competitiveness of the price of those services (commission rates, other fees, etc.) and willingness to negotiate
the prices.
• Reputation, financial strength, and stability.
•
Prior service to our Firm and our other Clients.
Availability of other products and services that benefit our Firm, as discussed below (see “Products and Services Available
to Us from Schwab”).
CLIENT BROKERAGE & CUSTODY COSTS
For Clients' accounts, Schwab maintains and generally does not charge separately for custody services. However,
Schwab receives compensation by charging ticket charges or other fees on trades it executes or settling into Clients'
Schwab accounts. In addition to commissions, Schwab charges a flat dollar amount as a "prime broker" or "trade
away" fee for each trade that our Firm has executed by a different broker-dealer but where the securities bought or
the funds from the securities sold are deposited (settled) into a Client’s Schwab account. These fees are in addition
to the ticket charges or compensation the Client pays the executing broker-dealer. Because of this, our Firm has
Schwab execute most trades for Client accounts to minimize trading costs. Our Firm has determined that having
Schwab execute most trades is consistent with our duty to seek the "best execution" of Client trades. Best execution
means the most favorable terms for a transaction based on all relevant factors, including those listed above (see How
Our Firm Selects Custodian-Broker).
PRODUCTS AND SERVICES AVAILABLE TO US FROM SCHWAB
Schwab Advisor Services™ (formerly called Schwab Institutional®) provides independent investment advisory Firms
and Clients with access to its institutional brokerage, trading, custody, reporting, and related services, many of which
are not typically available to Schwab retail customers. Schwab also makes available various support services. Some of
those services help us manage or administer our Clients’ accounts; others help us manage and grow our business.
Schwab’s support services typically are available on an unsolicited basis and at no charge to our Firm. These are
typically considered soft dollar benefits because there is an incentive to do business with Schwab. Receiving soft dollar
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benefits creates a conflict of interest. We have established policies in this regard to mitigate any conflicts of interest.
We believe our selection of Schwab as Custodian-Broker is in the Clients' best interests. Our Firm will always act in
the best interest of our Clients and act as fiduciary in carrying out services to Clients. The following is a more detailed
description of Schwab’s support services:
SERVICES THAT BENEFIT OUR CLIENTS
Schwab's institutional brokerage services include access to a broad range of investment products, execution of
securities transactions, and custody of Client assets. The investment products available through Schwab include some
we might not otherwise have access to or would require a significantly higher minimum initial investment by our
Clients. Schwab’s services described in this paragraph benefit our Clients and their accounts.
SERVICES THAT MAY NOT DIRECTLY BENEFIT OUR CLIENTS
Schwab also makes other products and services available that benefit our Firm but may not directly benefit our Clients
or their accounts. These products and services assist our Firm in managing and administering our Clients’ accounts.
They include investment research, both Schwab’s own and that of third parties. Our Firm may use this research to
service all or a substantial number of our Client's accounts, including accounts not maintained at Schwab. In addition
to investment research, Schwab also makes available software and other technology that:
•
•
Provides access to Client account data (such as duplicate trade confirmations and account statements).
Facilitate trade execution and allocate aggregated trade orders for multiple Client accounts.
Provide pricing and other market data.
Facilitate payment of our fees from our Clients’ accounts.
•
• Assist with back-office functions, recordkeeping, and Client reporting.
SERVICES THAT GENERALLY BENEFIT ONLY US
Schwab also offers other services to help our Firm manage and further develop our business enterprise.
These services include:
Educational conferences and events
Publications and conferences on practice management and business succession
•
• Consulting on technology, compliance, legal, and business needs
•
• Access to employee benefits providers, human capital consultants, and insurance providers
Schwab may provide some of these services itself. In other cases, it will arrange for third-party vendors to provide the
services to our Firm. Schwab may also discount or waive its fees for some of these services or pay all or a part of a
third party’s fees. Schwab may also provide our Firm with other benefits, such as occasional business entertainment
for our personnel.
OUR INTEREST IN SCHWAB’S SERVICES
The availability of these services from Schwab benefits our Firm because we do not have to produce or purchase
them. These services are not contingent upon our Firm committing any specific amount of business to Schwab in
trading commissions. We believe our selection of Schwab as Custodian and Broker is in our Client’s best interests.
Some of the products, services, and other benefits provided by Schwab benefit our Firm and may not benefit our Client
accounts. Our recommendation or requirement that you place assets in Schwab's custody may be based, in part, on the
benefits Schwab provides to our Firm or our Agreement to maintain certain Assets Under Management at Schwab and
not solely on the nature, cost, or quality of custody and execution services provided by Schwab.
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• Our Firm places trades for our Clients' accounts subject to its duty to seek the best execution and other fiduciary
duties. Schwab's execution quality may be different from other broker-dealers.
Our Firm does not routinely recommend, request, or require that the Client direct us to execute the transactions through
a specified Custodian. Additionally, our Firm typically does not permit the Client to direct brokerage. We place trades for
Client accounts subject to our duty to seek the best execution and other fiduciary duties.
• We will aggregate trades for ourselves or our associated persons with your trades, providing that the following
conditions are met:
o Our policy for the aggregation of transactions shall be fully disclosed separately to our existing Clients
(if any) and the broker/dealer(s) through which such transactions will be placed.
o We will only aggregate transactions if we believe that aggregation is consistent with our duty to seek
the best execution (which includes the duty to seek the best price) for the Client and is consistent with
the terms of our investment advisory agreement.
o No advisory Client will be favored over any other Client; each Client that participates in an aggregated
order will participate at the average share price for all transactions in a given security on a given business
day, with transaction costs based on each Client's participation in the transaction.
o Our Firm will prepare a written statement (“Allocation Statement”) specifying the participating Client
o
accounts and how to allocate the order among those Clients.
If the aggregated order is filled in its entirety, it will be allocated among Clients per the allocation
statement; if the order is partially filled, the accounts that did not receive the previous trade's positions
should be "first in line" to receive the next allocation.
o Notwithstanding the preceding, the order may be allocated on a basis different from that specified if all
Client accounts receive fair and equitable treatment. The reason for the difference in allocation will be
documented and reviewed by our Firm’s Compliance Officer. Our Firm’s books and records will
separately reflect, for each Client account, the orders which are aggregated, and the securities held by
and bought for that account.
o Our Firm will not receive additional compensation or remuneration of any kind because of the proposed
aggregation; and
Individual advice and treatment will be accorded to each advisory Client.
o
BROKERAGE FOR CLIENT REFERRALS
Our Firm does not receive Client referrals from any Custodian or third party in exchange for using that broker-dealer
or third party.
AGGREGATION & ALLOCATION OF TRANSACTIONS
Our Firm may aggregate transactions if it believes that aggregation is consistent with the duty to seek the best
execution for its Clients and is consistent with the disclosures made to Clients and terms defined in the Investment
Advisory Agreement. No Client will be favored over any other Client. Each account in an aggregated order will
participate in the average share price (per Custodian) for all transactions in that security on a given business day.
If we do not receive a complete fill for an aggregated order, we will allocate the order on a pro-rata basis. If we
determine that a pro-rata allocation is not appropriate under the circumstances, we will base the allocation on other
relevant factors, which may include:
• When only a small percentage of the order is executed, with respect to purchase allocations, allocations may be
given to accounts high in cash.
• Concerning sale allocations, allocations may be given to accounts low in cash.
• We may allocate shares to the account with the smallest order, to the smallest position, or to an account that is
out of line concerning security or sector weightings relative to other portfolios with similar mandates.
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•
•
• We may allocate one account when that account has limitations in its investment guidelines prohibiting it from
purchasing other securities that we expect to produce similar investment results, and other accounts can
purchase that in the block.
If an account reaches an investment guideline limit and cannot participate in an allocation, we may reallocate
shares to other accounts. For example, this may be due to unforeseen changes in an account's assets after placing
an order.
If a pro-rata allocation of a potential execution would result in a de minimis allocation in one or more account(s),
we may exclude the account(s) from the allocation.
• Our Firm will document the reasons for any deviation from a pro-rata allocation.
In certain cases, client requests or specific needs will trigger an unplanned transaction in a security where an
aggregate transaction occurred previously during the day. Under these circumstances, client transactions will be
excluded from the block transaction and receive differing pricing.
TRADE ERRORS
Our Firm has implemented procedures designed to prevent trade errors; however, our Firm cannot always avoid
Client trade errors.
Consistent with our Firm's fiduciary duty, it is our Firm’s policy to correct trade errors in a manner that is in the Client's
best interest. In cases where the Client causes the trade error, the Client will be responsible for any loss resulting
from the correction. Depending on the specific circumstances of the trade error, the Client may not be able to receive
any gains generated due to the error correction. In all situations where the Client does not cause the trade error, the
Client will be made whole, and we would absorb any loss resulting from the trade error if our Firm caused the error.
If the Custodian causes the error, the Custodian will cover all trade error costs. If an investment error results in a gain
when correcting the trade, the gain will be donated to charity. Our Firm will never benefit or profit from trade errors.
DIRECTED BROKERAGE
Our Firm does not routinely recommend, request, or require that the Client direct us to execute the transaction
through a specified broker-dealer. Additionally, our Firm typically does not permit the Client to direct brokerage. Our
Firm places trades for Client accounts subject to its duty to seek the best execution and other fiduciary duties.
A retirement or ERISA plan client may direct all or part of portfolio transactions for its account through a specific
broker or dealer to obtain goods or services on the plan's behalf. Such direction is permitted provided that the goods
and services provided are reasonable expenses of the plan incurred in the ordinary course of its business for which it
otherwise would be obligated and empowered to pay. ERISA prohibits directed brokerage arrangements when the
goods or services purchased are not for the exclusive benefit of the plan. Consequently, we will request that plan
sponsors who direct plan brokerage provide us with a letter documenting that this arrangement will be for the
exclusive benefit of the plan.
ITEM 13 - REVIEW OF ACCOUNTS
CLIENT REVIEWS
Our Firm reviews Client accounts and financial plans periodically. Our IARs will monitor Client accounts regularly and
perform annual reviews with each Client. All accounts are reviewed for consistency with Client investment strategy,
asset allocation, risk tolerance, and performance. More frequent reviews may be triggered by changes in an account
holder’s personal, tax, or financial status. Geopolitical and macroeconomic-specific events may also trigger reviews.
Our recommendations depend on the information provided by the Client. Our Client must notify our Firm of any
situation that would impair our ability to manage our Client accounts properly.
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The Client receives a copy of each trade confirmation (unless the Client has authorized the Custodian to suppress the
confirmations) and the standard written account statement from the qualified account Custodian every quarter.
ITEM 14 - CLIENT REFERRALS & OTHER COMPENSATION
BROKERAGE PRACTICES
As disclosed under Item 12 Brokerage Practices, we participate in the Custodian’s institutional customer programs,
and we may recommend a Custodian to our Clients for custody and brokerage services. There is no direct link between
our participation in the program and the investment advice we give to our Clients. However, we receive economic
benefits through our participation in the program that is typically not available to any other independent advisors
participating in the program. These benefits include the following products and services (provided without cost or at
a discount):
• Receipt of duplicate Client statements and confirmations.
• Research-related products and tools.
• Consulting services.
• Access to a trading desk serving adviser participants.
• Access to block trading (which provides the ability to aggregate securities transactions for execution and then
allocate the appropriate shares to Client accounts);
The ability to have advisory fees deducted directly from Client accounts.
•
• Access to an electronic communications network for Client order entry and account information.
• Access to mutual funds with no transaction fees and certain institutional money Managers.
• Discounts on compliance, marketing, research, technology, and practice management products or services
provided to us by third-party vendors.
Custodians may also have paid for business consulting and professional services received by some of our IARs. Some
of the products and services made available by Custodians through the program may benefit us but may not benefit
your account. These products or services may assist us in managing and administering Client accounts, including
accounts not maintained at our recommended Custodian. Other services made available by the Custodian are
intended to help us manage and further develop our business enterprise. The benefits our Firm or our IARs receive
through participation in the program do not depend on the amount of brokerage transactions directed to the
Custodian. Due to these arrangements, our Client does not pay more for assets maintained at Schwab. As part of our
fiduciary duties to Clients, we always endeavor to put our Client's interests first. Clients should be aware, however,
that receiving economic benefits from our Firm or our IARs in and of itself creates a conflict of interest because the
cost of these services would otherwise be borne directly by us. These arrangements could indirectly influence our
choice of Custodian for custody and brokerage services. Clients should consider these conflicts of interest when
selecting a Custodian. The products and services provided by the Custodian, how they benefit us, and the related
conflicts of interest are described above.
LEAD GENERATION & REFERRALS
CLIENT REFERRALS
Our Firm neither accepts nor pays fees for Client referrals. Further, we do not have any compensation arrangements
other than what is disclosed in this Brochure.
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OTHER PROFESSIONALS
Our Firm may refer business to estate planning attorneys, accountants, insurance brokers, and other professionals.
However, we do not receive monetary or other material compensation for referring Clients to such professionals. We
also do not pay any person or firm commissions or other items of material value when referring Clients to us. If we
receive or offer an introduction to a Client, we do not pay or earn a referral fee, nor are there established quid pro
quo arrangements. Each Client can accept or deny such referral or subsequent services.
ITEM 15 - CUSTODY
Regulators have defined custody as having access or control over Client funds or securities. As it applies to our Firm,
we do not have physical custody of funds or securities.
FEE DEDUCTION
Our Firm is deemed to have constructive custody over those Client accounts where it can deduct our fees directly
from the Client account. If we comply with certain regulatory requirements, this constructive custody does not
mandate that our Firm undergo a surprise audit for those accounts. Our Clients receive account statements directly
from the qualified Custodian at least quarterly. Our Firm may send Clients quarterly reports that our Firm produces
using our portfolio accounting system.
We strongly urge our Clients to compare such reports with the statements received from the qualified Custodian.
Furthermore, when our Firm calculates our investment management fees and instructs the Custodian to remit these
fees to us directly from Clients’ accounts, the Custodian does not verify our calculation of fees. Our Firm performs
quarterly testing to ensure that our fees are charged per the Client’s Investment Advisory Agreement on file with our
Firm.
STANDING LETTERS OF AUTHORIZATION (“SLOA”)
Additionally, our Firm is deemed to have custody of the Client’s funds or securities when you have standing
authorizations with their Custodian to move money from your account to a third-party Standing Letter of
Authorization (“SLOA”) and, under that SLOA, it authorizes us to designate the amount or timing of transfers with the
Custodian. The SEC has set forth standards to protect your assets in such situations, which we follow. We do not have
a beneficial interest in any of the accounts we are deemed to have Custody of where SLOAs are on file. In addition,
account statements reflecting all activity on the account(s) are delivered directly from the qualified Custodian to each
Client or the Client’s independent representative at least monthly. You should carefully review those statements and
are urged to compare the statements against reports received from us. When you have questions about your account
statements, contact us, your Advisor, or the qualified Custodian preparing the statement.
ITEM 16 - INVESTMENT DISCRETION
DISCRETIONARY AUTHORITY
Upon receiving written authorization from the Client, our Firm provides discretionary investment advisory services
for Client accounts. For discretionary accounts, before engaging our Firm to provide investment advisory services,
you will enter into a written Investment Advisory Agreement with us granting our Firm the authority to supervise and
direct, on an ongoing basis, investments per the Client's investment objective and guidelines. In addition, our Client
will need to execute additional documents required by the Custodian to authorize and enable our Firm, in its sole
discretion, without prior consultation with or ratification by our Client, to purchase, sell or exchange securities in and
for your accounts. We are authorized, at our discretion and without prior consultation with the Client, to (1) buy, sell,
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exchange, and trade any stocks, bonds, or other securities or assets and (2) determine the amount of securities to be
bought or sold and (3) place orders with the Custodian. Any limitations to such discretionary authority will be
communicated to our Firm in writing by you, the Client.
The limitations on investment and brokerage discretion held by our Firm are:
•
For discretionary accounts, we require that we be given the authority to determine which securities and the
amounts to be bought or sold.
• Any limitations on this discretionary authority shall be in writing as indicated in the Investment Advisory
Agreement. Clients may change or amend these limitations as required.
NON-DISCRETIONARY AUTHORITY
In some instances, we may not have discretionary authority. For non-discretionary accounts, our Firm will discuss all
transactions with our Client before execution, or the Client will be required to make the trades in an employer-
sponsored account.
ITEM 17 - VOTING CLIENT SECURITIES
PROXY VOTING
Our Firm will not vote for Client securities. Clients will receive proxies or other solicitations directly from the
Custodian or a transfer agent. Clients are responsible for obtaining and voting proxies for all securities maintained in
their portfolios. We may provide advice to you regarding your voting of proxies. Clients can contact our Firm with any
questions or concerns about a particular solicitation.
CLASS ACTION LAWSUITS
Our Firm does not advise or instruct Clients on whether to participate as a member of class action lawsuits and will
not automatically file claims on the Client’s behalf. However, if a Client notifies us that they wish to participate in a
class action, we will provide the Client with transaction information about the Client’s account that is required to file
a proof of claim in a class action.
ITEM 18 - FINANCIAL INFORMATION
FINANCIAL CONDITION
Our Firm has no financial commitment that impairs its ability to meet Client contractual and fiduciary obligations and
has not been the subject of a bankruptcy proceeding. We do not require or solicit prepayment of more than $1,200
in fees per Client six months or more in advance. Therefore, we are not required to include a balance sheet for the
most recent fiscal year.
ADDITIONAL INFORMATION
PRIVACY POLICY
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Our Firm collects non-public personal information about Clients from information received on applications or other
forms and information about Client transactions with firm affiliates, others, or our Firm. We do not disclose any
nonpublic personal information about current or former Clients except as permitted by law or to provide services.
Firm employees have limited access to Clients' data based on their responsibilities to provide products or services to
Clients.
Our Firm maintains physical, electronic, and procedural safeguards in compliance with federal standards to protect
Client information. If the IAR servicing a Client account leaves our Firm to join another firm, the IAR is not permitte
to retain copies of specific Client information.
A copy of our Firm's Privacy Policy is given to each Client at account opening, upon request, and provided annually.
OPTING OUT
If a Client does not want an IAR to retain copies of the Client's non-public personal information when the IAR leaves
our Firm to join another firm, the Client can contact our Compliance Department by calling (972) 947-9400.
BUSINESS CONTINUITY PLAN
Our Firm has developed a Business Continuity Plan to address how our Firm will respond to events that significantly
disrupt the operation of our business. Since the timing and impact of disasters and disruptions are unpredictable, our
Firm will be flexible in responding to current events as they occur.
Within 24 hours after a significant business disruption, our Firm plans to quickly recover and resume business
operations and respond by safeguarding employees and property, making a financial and operational assessment,
protecting our Firm’s books and records, and allowing Clients to transact business. Given the scope and severity of
the significant business disruption, our business continuity plan is designed to permit our Firm to resume operations
as quickly as possible.
Our Firm’s business continuity plan addresses: data back-up and recovery; all mission critical systems; financial and
operational assessments; alternative communications with customers, employees, and regulators; alternate physical
location of employees; critical supplier, contractor, bank, and counter-party impact; regulatory reporting; and
assuring Clients’ prompt access to their funds and securities if our Firm is unable to continue as a business.
Our Firm backs up essential records in a geographically separate area. At the same time, every emergency poses
unique problems based on external factors, such as the time of day and the severity of the disruption. Its objective is
to restore operations and be able to complete existing transactions and accept new transactions and payments within
four hours of the disruptive event. Client orders and requests for funds and securities could be delayed during this
period.
CONTACTING US
If a Client cannot contact our Firm via (972) 947-9400 after a significant business disruption, please visit the website
at www.pulliamfamilyoffice.com to review updated contact information.
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