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22 Alpha Park
Highland Heights, OH 44143
440-484-5340
www.purtillfinancial.com
September 2025
Firm Brochure (Part 2A of Form ADV)
This brochure provides information about the qualifications and business practices of
Purtill Financial LLC. If you have any questions about the contents of this Brochure, please
contact us at 440-484-5340 and/or advisor@purtillfinancial.com. The information in this
Brochure has not been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority.
Purtill Financial LLC is a registered investment adviser. Registration of an Investment
Adviser does not imply any level of skill or training. The oral and written communications
of an Adviser provide you with information about which you determine to hire or retain an
Adviser.
Additional information about Purtill Financial LLC also is available on the SEC’s website at
www.adviserinfo.sec.gov.
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Material Changes
In the past we have offered or delivered information about our qualifications and business
practices to clients on at least an annual basis. Pursuant to SEC Rules, we will ensure that
you receive a summary of any material changes to this and subsequent Brochures within
120 days of the close of our business’ fiscal year. We may further provide other ongoing
disclosure information about material changes, as necessary.
Since the last annual updating amendment to Purtill Financial LLC’s Form ADV Part 2A and
Part 2B brochure on 1/18/2024, no material changes have been made.
We will further provide you with a new Brochure as necessary based on changes or new
information, at any time, without charge.
Currently, our Brochure may be requested by contacting Thomas Geraci at 440-484-5340
or tom@purtillfinancial.com. Additional information about Purtill Financial LLC is also
available via the SEC’s website www.adviserinfo.sec.gov. The SEC’s website also provides
information about any persons affiliated with Purtill Financial LLC who are registered, or
are required to be registered, as investment adviser representatives of Purtill Financial
LLC.
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Table of Contents
Item 1 – Cover Page ............................................................................................................................................... i
Item 2 – Material Changes ................................................................................................................................. ii
Item 3 - Table of Contents................................................................................................................................ iii
Item 4 – Advisory Business ............................................................................................................................... 1
Item 5 – Fees and Compensation .................................................................................................................... 2
Item 6 – Performance-Based Fees and Side-By-Side Management ................................................... 4
Item 7 – Types of Clients…………………………………………………………………………………………………5
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ........................................... 5
Item 9 – Disciplinary Information .................................................................................................................. 6
Item 10 – Other Financial Industry Activities and Affiliations ............................................................ 6
Item 11 – Code of Ethics ..................................................................................................................................... 7
Item 12 – Brokerage Practices ........................................................................................................................ 8
Item 13 – Review of Accounts ......................................................................................................................... 8
Item 14 – Client Referrals and Other Compensation .............................................................................. 9
Item 15 – Custody ................................................................................................................................................. 9
Item 16 – Investment Discretion .................................................................................................................... 9
Item 17 – Voting Client Securities .................................................................................................................. 9
Item 18 – Financial Information ...................................................................................................................... 9
Item 19 – Business Continuity Plan………………………………………………………………….…………….10
Item 20 – Information Security………………………………………………………………………..…………….10
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Brochure Supplement (Part 2B of Form ADV)………………………………………………………....11
Professional Certifications…………………………………………………………………………………………….12
Thomas P. Geraci, Investment Adviser ……………………………………………….......................................14
Michael D. Purtill, CFP®, Investment Adviser ………………………………………………………………...16
Carly A. Purtill, CPA/PFS, MAcc, CGMA, Controller and Investment Adviser………………..…...18
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Advisory Business
Purtill Financial LLC is an independent fee-only financial advisory firm which was
established in 2004. The principal owners are Thomas Geraci, Carly Purtill, and Michael
Purtill. There are currently five full-time employees including two Certified Public
Accountant/Personal Financial Specialists, a Certified Financial Planner™, another
Investment Adviser, and an Office Manager. The firm is currently registered with the
Securities and Exchange Commission as a Registered Investment Adviser.
The firm specializes in non-discretionary portfolio management, financial planning, tax
planning, and retirement planning. The firm works with clients to understand their risk
tolerance and makes investment recommendations with the client’s goals in mind. Purtill
Financial LLC is not limited to any certain type of investment and clients may impose
restrictions as to what they would like considered in their recommendations.
Purtill Financial LLC is a fee-only financial advisory firm which only receives compensation
from fees paid by clients. The firm receives no commissions based on recommended
securities purchases for clients. The firm also receives no compensation from mutual fund
companies or brokerage firms. As of January 20, 2025, the firm manages or advises on a
total of $231,768,200 in non-discretionary assets in 762 accounts serving 172 client
households. This total of client assets managed includes $190,412,356 of regulatory assets
under management as defined by SEC regulations and an additional $41,355,844 of assets
under advisement.
Assets under advisement includes assets on which the firm provides continuous and
regular supervision or management, including specific account allocation and security
trade recommendations, where the client is responsible for implementing the trades
because the firm does not have access to make trades in the account. Examples of these
accounts would include 401(k) and 403(b) employer accounts.
Retirement Rollovers – Conflict of Interest: A client or prospective client leaving an
employer typically has four options regarding an existing retirement plan (and may engage
in a combination of these options): (i) leave the money in the former employer’s plan, if
permitted, (ii) roll over the assets to the new employer’s plan, if one is available and
rollovers are permitted, (iii) roll over the assets to an Individual Retirement Account
(“IRA”), or (iv) cash out the account value (which could, depending on the client’s age,
result in adverse tax consequences). If Purtill Financial LLC recommends that a client roll
over their retirement plan assets into an account to be managed by Purtill Financial LLC,
such a recommendation creates a conflict of interest if the firm will earn new (or increase
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its current) compensation as a result of the rollover. When Purtill Financial LLC provides
investment advice to a retirement plan account or individual retirement account, including
recommendations as to whether a client should engage in a rollover or not, Purtill Financial
LLC is acting as a fiduciary within the meaning of Title I of the Employee Retirement
Income Security Act and/or the Internal Revenue Code, as applicable, which are laws
governing retirement accounts. When providing rollover recommendations, Purtill
Financial LLC follows the Impartial Conduct Standards, which requires the firm to:
• Meet a professional standard of care when making investment recommendations
(give prudent advice);
• Never put our financial interests ahead of yours when making recommendations
(give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in
your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about potential conflicts of interest.
No client is under any obligation to roll over retirement assets to an account managed by
Purtill Financial LLC or to engage Purtill Financial LLC to monitor and advise on an account
maintained with the client’s employer. The firm’s Chief Compliance Officer remains
available to address any questions that a client or prospective client may have regarding
the potential for conflict of interest presented by such rollover recommendation.
Fees and Compensation
Investment Management
Purtill Financial LLC charges clients a percentage of assets under management or
advisement. The current annual fee structure is 0.8% of assets under management or
advisement for investment accounts held at brokerage firms and employer 401(k), 403(b),
and 457 accounts and 0.4% of assets under management or advisement for 529 college
savings plans. Invested assets in excess of $1 million and up to $3 million will be billed at
0.65% annually. Invested assets in excess of $3 million will be billed at 0.5% annually.
Minimum fees for investment management clients are currently $250 per quarter. There is
no minimum investment asset requirement for individual clients.
Our current fee schedule has been in effect since 7/21/2013. Clients who signed contracts
prior to that date may have a grandfathered fee schedule that is still in effect.
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Special Project Consulting
Individuals who are not Investment Management clients may also engage the firm to
perform Special Project consulting at the firm’s discretion. We do not provide investment
analysis, portfolio management or financial plans for an hourly rate.
Special Project clients are billed $150 per hour for investment advisors’ time.
Retirement and Financial Planning
Retirement and financial planning services are included in the Assets under Management
or Advisement fee for Investment Management clients.
Comprehensive financial plans are prepared for new or existing investment management
clients as requested by the client. The additional charge to prepare such a plan will vary
based on the complexity of the issues for each client and the extent to which the client
assists in providing the comprehensive data necessary to prepare such a plan.
Fee Billing
Clients charged a percentage of assets under management or advisement are billed on a
quarterly basis. Clients have the option to either have their fees deducted from their assets
in certain brokerage accounts or to be billed for fees incurred. Asset management fees are
not subject to negotiation. Project fees are negotiable.
The specific manner in which fees are charged by Purtill Financial LLC is established in a
client’s written agreement with Purtill Financial LLC. Cash and cash equivalents are
considered to be an asset class and are included in assets under management or
advisement in advisory fee calculations, and at times the asset management fee on cash
balances will exceed the money market yield. To the extent that a client authorizes the use
of margin, the market value of the client’s account and corresponding asset management
fee payable by the client to Purtill Financial LLC will be increased. As a result, in addition to
understanding and assuming the additional principal risks associated with the use of
margin, clients authorizing margin are advised of the inherent conflict of interest whereby
the client’s decision to employ margin will correspondingly increase the asset management
fee payable to Purtill Financial LLC, and because the firm earns a higher fee, Purtill
Financial LLC may have a disincentive to encourage the client to reduce or eliminate the
margin balance. Accordingly, the decision as to whether to employ margin is left to the sole
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discretion of the client. Purtill Financial LLC generally advises clients against maintaining
margin balances.
Purtill Financial LLC will generally bill its fees on a quarterly basis. Clients are billed in
advance for asset management fees. Hourly fees for special projects are billed in arrears
each calendar quarter. Clients may elect to be billed directly for fees or to authorize Purtill
Financial LLC to directly debit fees from client accounts at certain custodians. Management
fees shall not be prorated for each capital contribution and withdrawal made during the
applicable calendar quarter. Accounts initiated or terminated during a calendar quarter
will be charged a prorated fee. Upon termination of any account, any prepaid, unearned
fees will be promptly refunded, and any earned, unpaid fees will be due and payable.
Purtill Financial LLC’s fees are exclusive of transaction fees, and other related costs and
expenses which shall be incurred by the client. Clients may incur certain charges imposed
by custodians, brokers, third party investment and other third parties such as fees charged
by managers, odd-lot differentials, transfer taxes, wire transfer and electronic fund fees,
margin interest, and other fees and taxes on brokerage accounts and securities
transactions. Mutual funds and exchange traded funds also charge internal management
fees, which are disclosed in a fund’s prospectus.
Such charges and fees are exclusive of and in addition to Purtill Financial LLC’s fee, and
Purtill Financial LLC shall not receive any portion of these fees and costs.
Item 12 (see Brokerage Practices on page 7) further describes the factors that Purtill
Financial LLC considers in selecting or recommending broker-dealers for client
transactions and determining the reasonableness of their compensation (e.g., transaction
fees).
Performance-Based Fees and Side-By-Side Management
Performance-based fees are fees based on a share of capital gains on or capital appreciation
of the assets of a client. These types of fees can create an incentive for an advisor to give
advice which may not fully consider a client’s risk tolerance and therefore fail to live up to a
fiduciary standard. Purtill Financial LLC does not use performance-based fees.
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Types of Clients
Purtill Financial LLC provides portfolio management services to individuals, families, and
high net worth individuals.
Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
Purtill Financial LLC analyzes and recommends no load actively and passively managed
mutual funds and exchange traded funds for its clients. The firm also analyzes client
holdings of equities, certificates of deposit, variable annuities, fixed annuities, options
contracts, and government securities and makes recommendations as to the disposition of
these assets.
The firm uses fundamental research, technical analysis, moving average charts, and cyclical
analysis to determine the most appropriate investments for its clients based on an analysis
of their risk sensitivity and their desired investing approach. The main sources of
information used by the firm are proprietary databases from security research firms,
financial newspapers and magazines, and annual reports and prospectuses.
Investment Strategies
The firm's investment strategy is to invest in a highly diversified portfolio of publicly
traded securities, including large-cap, mid-cap, small-cap, and microcap domestic and
foreign stock funds and globally diversified bond, commodities, and real estate funds.
Recommended funds are monitored and revised as needed based on performance of the
fund manager, prospects for the investment category, and the economic cycle.
The firm does not trade in options or recommend private equities, individual real estate
holdings, derivatives, or hedge funds. The firm does not consider ESG factors in its
investment strategies or methods of analysis.
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Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to bear. Any
investment with the firm could lose money over short or even long periods of time. Returns
on fund holdings could fluctuate within a wide range, as does the overall stock market.
Some investment holdings have more variability in returns than others, such as small and
mid-cap stocks, emerging markets, commodities, and real estate. Purtill Financial clients
are encouraged to invest in such products only to the extent that they are comfortable with
variability in returns.
Stock markets move in cycles, with periods of rising and declining prices. Some fund
managers can underperform from time to time. Investments are not insured or guaranteed
by a government agency.
The use of margin is not suitable for most investors, as it increases leverage in a client’s
account and therefore increases risk. Purtill Financial LLC generally advises clients against
maintaining margin balances. However, in some cases, and generally only for short term
financing considerations, clients may authorize the use of a margin balance on their
investment account. The client’s custodian may require a percentage of assets under
management to be pledged as collateral for the margin amount. Clients risk that, in a falling
market, the pledged collateral will be insufficient to cover a margin call by their custodian.
In this case, additional assets would be required to be deposited or the custodian would
affect a mandatory liquidation of the pledged securities to compensate for the decline in
value. Consequently, all margin decisions are left to the sole discretion of the client.
Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any
legal or disciplinary events that would be material to your evaluation of Purtill Financial
LLC or the integrity of Purtill Financial LLC’s management. Purtill Financial LLC has no
pending, current, or historical disciplinary actions.
Other Financial Industry Activities and Affiliations
Activities
Purtill Financial LLC is not engaged in any business other than giving investment, tax
planning and financial advice nor does it sell products or services other than investment
advice to clients.
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Affiliations
Purtill Financial LLC is not affiliated with nor has arrangements with any other financial
institution.
Code of Ethics
Purtill Financial LLC does not recommend to clients that they buy or sell securities or
investment products in which the firm or related person has some financial interest. Purtill
Financial LLC employees do buy or sell for themselves securities it also recommends to
clients.
Purtill Financial LLC has adopted a Code of Ethics for all supervised persons of the firm
describing its high standard of business conduct and fiduciary duty to its clients. The Code
of Ethics includes provisions relating to the confidentiality of client information, a
prohibition on insider trading, a prohibition of rumor mongering, restrictions on the
acceptance of significant gifts and the reporting of certain gifts and business entertainment
items, and personal securities trading procedures, among other things. All supervised
persons at Purtill Financial LLC must acknowledge the terms of the Code of Ethics annually,
or as amended.
Purtill Financial LLC anticipates that, in appropriate circumstances, consistent with clients’
investment objectives, the firm will recommend to investment advisory clients or
prospective clients, the purchase or sale of securities in which Purtill Financial LLC, its
clients, directly or indirectly, have a position of interest. Purtill Financial LLC’s employees
and persons associated with Purtill Financial LLC are required to follow Purtill Financial
LLC’s Code of Ethics. Subject to satisfying this policy and applicable laws, officers, directors
and employees of Purtill Financial LLC and its affiliates may trade for their own accounts in
securities which are recommended to and/or purchased for Purtill Financial LLC’s clients.
The Code of Ethics is designed to assure that the personal securities transactions, activities
and interests of the employees of Purtill Financial LLC will not interfere with (i) making
decisions in the best interest of advisory clients and (ii) implementing such decisions while,
at the same time, allowing employees to invest for their own accounts. Under the Code
certain classes of securities have been designated as exempt transactions, based upon a
determination that these would not interfere materially with the best interest of Purtill
Financial LLC’s clients. In addition, the Code requires pre-clearance of many transactions,
and restricts trading in close proximity to client trading activity. Nonetheless, because the
Code of Ethics in some circumstances would permit employees to invest in the same
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securities as clients, there is a possibility that employees might benefit from market activity
by a client in a security held by an employee. Employee trading is continually monitored
under the Code of Ethics, and to reasonably prevent conflicts of interest between Purtill
Financial LLC and its clients.
Purtill Financial LLC’s clients or prospective clients may request a copy of the firm's Code
of Ethics by contacting Thomas Geraci at 440-484-5340 or tom@purtillfinancial.com.
Purtill Financial LLC does not do any principal or agency cross securities transactions for
client accounts and will not cross trades between client accounts.
Brokerage Practices
Purtill Financial LLC or any related person does not have the authority to determine,
without specific client consent, the broker or dealer to be used or the commission rates
paid.
Purtill Financial does recommend discount broker custodians to clients. Multiple
custodians may be used, although the firm primarily recommends Charles Schwab.
Custodians are selected on the basis of the reasonableness of trading fees, the breadth of
the availability of no transaction fee mutual funds and exchange traded funds, and online
trading and reporting capabilities. Quality of client service by a brokerage firm is also a
consideration in selection.
Review of Accounts
Periodic Reviews
We monitor client portfolios on an ongoing basis. A complete review and rebalancing of
client portfolios occurs at least annually. Reviews could also occur at the time of new
deposits, material changes in the client’s financial information, changes in economic cycles,
at our discretion or as often as the client directs. Reviews entail analyzing securities,
sensitivity to overall markets, economic changes, investment results, asset allocation, etc.,
to ensure the investment strategy and expectations are structured to continue to meet the
client’s objectives. These reviews are conducted by one of our Investment Advisor
Representatives.
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Clients are encouraged to discuss their needs, goals, and objectives with us and to inform
us of any changes.
Regular Reports
Clients receive monthly reports on their investment balances by security and total
holdings. All clients receive a comparison of their investment balances by security and in
total to their original investment, to changes in the Wilshire 5000 Domestic Stock Index,
the MSCI AC World Ex USA Foreign Stock Index, the Bloomberg US Aggregate Bond Index,
and to benchmark indexes for each mutual fund category.
Client Referrals and Other Compensation
Purtill Financial LLC does not receive any economic benefit for providing advice to any
non-clients. Purtill Financial LLC does not directly or indirectly provide compensation to
any non-supervised person for client referrals.
Custody
Clients receive at least quarterly statements from the broker dealer, bank or other qualified
custodian that holds and maintains client’s investment assets. Purtill Financial LLC urges
clients to carefully review such statements and compare such official custodial records to
the account statements prepared by Morningstar, Inc. that Purtill Financial LLC provides to
a client. Purtill Financial LLC statements may vary from custodial statements based on
accounting procedures, reporting dates, or valuation methodologies of certain securities.
Investment Discretion
Purtill Financial LLC does not accept discretionary authority to manage securities accounts
on the behalf of its clients.
Voting Client Securities
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As a matter of firm policy and practice, Purtill Financial LLC does not have any authority to
and does not vote proxies on behalf of advisory clients. Clients retain the responsibility for
receiving and voting proxies for any and all securities maintained in client portfolios.
Purtill Financial LLC may provide advice to clients regarding the clients’ voting of proxies.
Financial Information
Registered investment advisers are required in this Item to provide you with certain
financial information or disclosures about Purtill Financial LLC’s financial condition. Purtill
Financial LLC has no financial commitment that impairs its ability to meet contractual and
fiduciary commitments to clients and has not been the subject of a bankruptcy proceeding.
Business Continuity Plan
Purtill Financial LLC has a Business Continuity Plan in place to continue to service client
needs in the event of a disaster, loss of office space, or key people. The plan is kept in file in
the Purtill Financial LLC offices.
Information Security
Purtill Financial LLC collects data from clients in order to analyze and assist clients in
achieving their financial goals. All of this data is confidential and stored in proprietary
databases or kept on file in locked offices. All electronic data is stored securely and backed
up for security in the case of data loss. Purtill Financial LLC does not share any of this
information with third parties.
At the request of a client, Purtill Financial LLC will share pertinent information with a third
party associated with the client, such as an attorney or CPA. The firm would only do this if
the client specifically requested this to be done.
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Brochure Supplement (Part 2B of Form ADV)
Purtill Financial LLC
22 Alpha Park
Highland Heights, OH 44143
440-484-5340
September 2025
Supervised Persons
Thomas Geraci, Michael Purtill, and Carly Purtill
This Brochure Supplement provides information about Thomas Geraci, Michael
Purtill, and Carly Purtill that supplements the Purtill Financial LLC Brochure.
You should have received a copy of that Brochure. Please contact Donald Purtill,
President & CEO, if you did not receive Purtill Financial LLC’s Brochure or if you
have any questions about the contents of this supplement.
Additional information about Thomas Geraci, Michael Purtill or Carly Purtill is
available on the SEC’s website at www.adviserinfo.sec.gov.
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Professional Certifications
Certified Public Accountant (CPA) CPAs are licensed and regulated by their state boards
of accountancy. While state laws and regulations vary, the education, experience and
testing requirements for licensure as a CPA generally include minimum college education
(typically 150 credit hours with at least a baccalaureate degree and a concentration in
accounting), minimum experience levels (most states require at least one year of
experience providing services that involve the use of accounting, attest, compilation,
management advisory, financial advisory, tax or consulting skills, all of which must be
achieved under the supervision of or verification by a CPA), and successful passage of the
Uniform CPA Examination. In order to maintain a CPA license, states generally require the
completion of 40 hours of continuing professional education (CPE) each year (or 80 hours
over a two-year period or 120 hours over a three-year period). Additionally, all American
Institute of Certified Public Accountants (AICPA) members are required to follow a
rigorous Code of Professional Conduct which requires that they act with integrity,
objectivity, due care, competence, fully disclose any conflicts of interest (and obtain client
consent if a conflict exists), maintain client confidentiality, disclose to the client any
commission or referral fees, and serve the public interest when providing financial
services.
In addition to the Code of Professional Conduct, AICPA members who provide personal
financial planning services are required to follow the Statement on Standards in Personal
Financial Planning Services (SSPFPS).
Personal Financial Specialist (PFS) The PFS credential demonstrates that an individual
has met the minimum education, experience and testing required of a CPA in addition to a
minimum level of expertise in personal financial planning. To attain the PFS credential, a
candidate must hold an unrevoked CPA license, certificate, or permit; fulfill 3,000-7,000
hours of personal financial planning business experience; complete at least 75 hours of
personal financial planning continuing professional development (CPD) credits; pass either
a comprehensive financial planning exam or a series of financial planning certificate exams
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and be an active member of the AICPA. A PFS credential holder is required to adhere to
AICPA’s Code of Professional Conduct and the Statement on Standards in Personal Financial
Planning Services, when providing personal financial planning services. To maintain their
PFS credential, the recipient must complete 20 hours of financial planning CPD credits
every year. The PFS credential is administered through the AICPA.
National Association of Personal Financial Advisors (NAPFA) The National Association
of Personal Financial Advisors is a national organization dedicated to the advancement of
Fee-Only comprehensive financial planning. NAPFA-Registered Financial Advisors receive
compensation on a Fee-Only basis and establish a fiduciary relationship with their clients.
To obtain membership in NAPFA, an advisor must have a minimum of 3 years experience in
comprehensive financial planning, a Bachelor’s degree from an accredited institution, have
obtained either the CFP (Certified Financial Planner) or CPA/PFS designation, and
completed 60 hours total in continuing education in Insurance & Risk Management,
Investments, Income Tax Planning, Retirement Planning & Employee Benefits, Estate
Planning, Communications & Counseling and Ethics of Financial Planning.
CERTIFIED FINANCIAL PLANNER™
CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP (with flame design)
marks (collectively, the “CFP® marks”) are professional certification marks granted in the
United States by Certified Financial Planner Board of Standards, Inc. (“CFP Board”). The
CFP® certification is a voluntary certification; no federal or state law or regulation requires
financial planners to hold CFP® certification.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the
following requirements:
• Education – Complete an advanced college-level course of study addressing the
financial planning subject areas that CFP Board’s studies have determined as
necessary for the competent and professional delivery of financial planning
services, and attain a Bachelor’s Degree from a regionally accredited United States
college or university (or its equivalent from a foreign university). CFP Board’s
financial planning subject areas include insurance planning and risk management,
employee benefits planning, investment planning, income tax planning, retirement
planning, and estate planning;
• Examination – Pass the comprehensive CFP® Certification Examination. The
examination, administered in 6 hours over a two-day period, includes case studies
and client scenarios designed to test one’s ability to correctly diagnose financial
planning issues and apply one’s knowledge of financial planning to real world
circumstances;
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• Experience – Complete at least three years of full-time financial planning-related
experience (or the equivalent, measured as 2,000 hours per year); and
• Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set
of documents outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and
ethics requirements in order to maintain the right to continue to use the CFP® marks:
• Continuing Education – Complete 30 hours of continuing education hours every two
years, including two hours on the Code of Ethics and other parts of the Standards of
Professional Conduct, to maintain competence and keep up with developments in
the financial planning field; and
• Ethics – Renew an agreement to be bound by the Standards of Professional Conduct.
The Standards prominently require that CFP® professionals provide financial
planning services at a fiduciary standard of care. This means CFP® professionals
must provide financial planning services in the best interests of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be
subject to CFP Board’s enforcement process, which could result in suspension or
permanent revocation of their CFP® certification.
Thomas P. Geraci, Investment Advisor
Educational Background and Business Experience:
Birth date: 10/09/1981
Education: BA, Finance, Cleveland State University; NASD Series 65 Investment Adviser
License, Boston University CFP® Program
Experience: Senior Credit Analyst, MBNA/Bank of America, 1998-2008; Investment
Adviser, Purtill Financial LLC, 2006-present
Disciplinary Information:
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Registered investment advisers are required to disclose all material facts regarding any
legal or disciplinary events that would be material to your evaluation of each supervised
person providing investment advice.
Thomas Geraci has not been involved and is not currently involved in any legal or
disciplinary event, criminal or civic action in any domestic or foreign jurisdiction, court
decrees or judgments, or any proceeding before the SEC or any federal or state regulatory
agency. He has never been nor is he currently involved in any administrative, self-
regulatory organization, or bankruptcy proceeding.
Other Business Activities:
The supervised person does not participate in any other significant outside business
activities.
Additional Compensation:
The supervised person does not receive any additional compensation for providing
advisory services.
Supervision:
Daily supervision is provided through meetings, telephone conversations, and review of all
client correspondence. The supervised person participates in the preparation of the
recommendations and prepares supporting schedules. All client correspondence, including
e-mails, is copied to the firm’s President. Meetings with clients and prospective clients are
attended by the firm’s President, as well as by the supervised person. The supervised
person provides verbal summaries of all telephone discussions with clients to the firm
President. Individual investment recommendations are copied to the firm President.
The supervised person is supervised by Donald Purtill, President & CEO, 440-484-5340.
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Michael D. Purtill, CFP®, Investment Advisor
Educational Background and Business Experience:
Birth date: 11/30/1980
Education: BS, Boston University; NASD Series 65 Investment Adviser License, College for
Financial Planning CFP® Certification Education Program graduate
Experience: Senior Credit Analyst, MBNA/Bank of America, 2003-2011; Investment
Adviser, Purtill Financial LLC, 2008-present
Memberships: National Association of Personal Financial Advisors (NAPFA), Financial
Planning Association (FPA)
Disciplinary Information:
Registered investment advisers are required to disclose all material facts regarding any
legal or disciplinary events that would be material to your evaluation of each supervised
person providing investment advice.
Michael Purtill has not been involved and is not currently involved in any legal or
disciplinary event, criminal or civic action in any domestic or foreign jurisdiction, court
decrees or judgments, or any proceeding before the SEC or any federal or state regulatory
agency. He has never been nor is he currently involved in any administrative, self-
regulatory organization, or bankruptcy proceeding.
Other Business Activities:
The supervised person does not participate in any other significant outside business
activities.
Additional Compensation:
The supervised person does not receive any additional compensation for providing
advisory services.
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Supervision:
Daily supervision is provided through meetings, telephone conversations, and review of all
client correspondence. The supervised person participates in the preparation of the
recommendations and prepares supporting schedules. All client correspondence, including
e-mails, is copied to the firm’s President. Meetings with clients and prospective clients are
attended by the firm’s President, as well as by the supervised person. The supervised
person provides verbal summaries of all telephone discussions with clients to the firm
President. Individual investment recommendations are copied to the firm President.
The supervised person is supervised by Donald Purtill, President & CEO, 440-484-5340.
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Carly A. Purtill, CPA/PFS, MAcc, CGMA, Controller and Investment
Advisor
Educational Background and Business Experience:
Birth date: 08/17/1982
Education: Master of Accountancy (MAcc), Case Western Reserve University; BS
Accounting, Case Western Reserve University; Certified Public Accountant (CPA), Personal
Financial Specialist (PFS), NASD Series 65 Investment Adviser License, Chartered Global
Management Accountant (CGMA)
Experience: Senior Audit Associate, Apple Growth Partners, 2005-2009; Senior Accountant,
More Than Gourmet, 2009-2011; Assistant Corporate Controller, Life Line Screening of
America, 2011-2014; Controller and Investment Adviser, Purtill Financial LLC, 2014-
present
Memberships: American Institute of Certified Public Accountants (AICPA)
Disciplinary Information:
Registered investment advisers are required to disclose all material facts regarding any
legal or disciplinary events that would be material to your evaluation of each supervised
person providing investment advice.
Carly Purtill has not been involved and is not currently involved in any legal or disciplinary
event, criminal or civic action in any domestic or foreign jurisdiction, court decrees or
judgments, or any proceeding before the SEC or any federal or state regulatory agency. She
has never been nor is she currently involved in any administrative, self-regulatory
organization, or bankruptcy proceeding.
Other Business Activities:
The supervised person does not participate in any other significant outside business
activities.
Additional Compensation:
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The supervised person does not receive any additional compensation for providing
advisory services.
Supervision:
Daily supervision is provided through meetings, telephone conversations, and review of all
client correspondence. The supervised person participates in the preparation of the
recommendations and prepares supporting schedules. All client correspondence, including
e-mails, is copied to the firm’s President. Meetings with clients and prospective clients are
attended by the firm’s President, as well as by the supervised person. The supervised
person provides verbal summaries of all telephone discussions with clients to the firm
President. Individual investment recommendations are copied to the firm President.
The supervised person is supervised by Donald Purtill, President & CEO, 440-484-5340.
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