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Form ADV Part 2A Appendix 1 – Wrap Fee Program Brochure
Item 1: Cover Page
March 2025
Wealth Management Wrap Program
Sponsored By:
4675 MacArthur Court, Suite 770
Newport Beach, CA 92660
www.PurusWealthManagement.com
Firm Contact:
Bonnie Larsen
Chief Compliance Officer
This brochure provides information about the qualifications and business practices of Purus Wealth
Management, LLC. If you have any questions about the contents of this brochure, please contact us
by telephone at (949) 356-6330 or blarsen@puruswm.com. The information in this brochure has not
been approved or verified by the United States Securities and Exchange Commission or by any State
Securities Authority.
Additional information about Purus Wealth Management, LLC also is available on the SEC’s website
at www.adviserinfo.sec.gov.
Please note that the use of the term “registered investment adviser” and description of Purus Wealth
Management, LLC and/or our associates as “registered” does not imply a certain level of skill or
training. You are encouraged to review this Brochure and Brochure Supplements for our firm’s
associates who advise you for more information on the qualifications of our firm and our employees.
Item 2: Material Changes
Purus Wealth Management, LLC is required to advise you of any material changes to the Wrap
Brochure (“Wrap Brochure”) from our last annual update.
Since our last Annual Amendment filing on 02/08/2024, our firm has no material changes to disclose.
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Item 3: Table of Contents
Item 1: Cover Page ...................................................................................................................... 1
Item 2: Material Changes .............................................................................................................. 2
Item 3: Table of Contents ............................................................................................................. 3
Item 4: Services, Fees & Compensation ............................................................................................ 4
Item 5: Account Requirements & Types of Clients ............................................................................... 6
Item 6: Portfolio Manager Selection & Evaluation ............................................................................... 6
Item 7: Client Information Provided to Portfolio Manager(s) ............................................................... 12
Item 8: Client Contact with Portfolio Manager(s) .............................................................................. 12
Item 9: Additional Information .................................................................................................... 12
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Item 4: Services, Fees & Compensation
We offer wrap fee programs as described in this Wrap Fee Program Brochure. Our wrap fee accounts
are managed on an individualized basis according to the client’s investment objectives, financial
goals, risk tolerance, etc.
A wrap fee program allows our clients to pay a specified fee for investment advisory services and the
execution of transactions. The advisory services may include portfolio management and/or advice
concerning selection of other advisers, and the fee is not based directly upon transactions in your
account. Your fee is bundled with our costs for executing transactions in your account(s). This results
in a higher advisory fee to you. We do not charge our clients higher advisory fees based on their
trading activity, By participating in a wrap fee program, you may end up paying more or less than
you would through a non-wrap fee program where a lower advisory fee is charged, but trade
execution costs are passed directly through to you by the executing broker.
Our Wrap Advisory Services
Purus Asset Management (“PAM”):
We emphasize continuous and regular account supervision. As part of our asset management service,
we generally create a portfolio, consisting of individual stocks or bonds, exchange traded funds (“ETFs”),
options, mutual funds and other public and private securities or investments. The client’s individual
investment strategy is tailored to their specific needs and may include some or all of the previously
mentioned securities. Each portfolio will be initially designed to meet a particular investment goal,
which we determine to be suitable to the client’s circumstances. Once the appropriate portfolio has been
determined, we review the portfolio at least quarterly and if necessary, rebalance the portfolio based
upon the client’s individual needs, stated goals, and objectives. Each client has the opportunity to place
reasonable restrictions on the types of investments to be held in the portfolio.
Fee Schedule
Assets Under Management
$0 to $499,999
$500,000 to $749,999
$750,000 to $999,999
$1,000,000 to $1,999,999
$2,000,000 and above
Annual Percentage of Assets Charge
2.00%
1.75%
1.50%
1.40%
1.00%
Our firm’s annualized fees are billed on a pro-rata basis quarterly in advance based on the value
of your account on the time-weighted daily average of the previous quarter. Fees are negotiable
and will be deducted from your managed account. Further it is important to note that our firm
assesses our advisory on all assets held in client managed accounts including cash and cash
equivalents. As part of this process, the client is made aware of the following:
a) Your independent custodian sends statements at least quarterly to you showing the
market values for each security included in the Assets and all disbursements in your
account including the amount of the advisory fees paid to us; and
b) You provide authorization permitting us to be directly paid by these terms. We send our
invoice directly to the custodian.
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Comprehensive Wrap Asset Management (“CAMx”):
Our CAMx service encompasses asset management as well as providing financial planning/financial
consulting to clients. It is designed to assist clients in meeting their financial goals through the use of
financial investments. We conduct at least one, but sometimes more than one meeting (in person if
possible, otherwise via telephone conference) with clients in order to understand their current
financial situation, existing resources, financial goals, and tolerance for risk. Based on what we learn,
we propose an investment approach to the client. We may propose an investment portfolio,
consisting of exchange traded funds, mutual funds, individual stocks or bonds, or other securities.
Upon the client’s agreement to the proposed investment plan, we work with the client to establish or
transfer investment accounts so that we can manage the client’s portfolio. Once the relevant accounts
are under our management, we review such accounts on a regular basis and at least quarterly. We
may periodically rebalance or adjust client accounts under our management. If the client experiences
any significant changes to his/her financial or personal circumstances, the client must notify us so
that we can consider such information in managing the client’s investments.
Fee Schedule
Assets Under Management
$0 to $499,999
$500,000 to $749,999
$750,000 to $999,999
$1,000,000 to $1,999,999
$2,000,000 and above
Annual Percentage of Assets Charge
2.20%
1.95%
1.70%
1.60%
1.20%
Our firm’s annualized fees are billed on a pro-rata basis quarterly in advance based on the value
of your account on the time-weighted daily average of the previous quarter. Fees are negotiable
and will be deducted from your managed account. Further it is important to note that our firm
assesses our advisory on all assets held in client managed accounts including cash and cash
equivalents. As part of this process, the client is made aware of the following:
a) Your independent custodian sends statements at least quarterly to you showing the
market values for each security included in the Assets and all disbursements in your
account including the amount of the advisory fees paid to us; and
b) You provide authorization permitting us to be directly paid by these terms. We send our
invoice directly to the custodian.
Separately Managed Account Programs
In certain instances, our firm will recommend and utilize Separately Managed Account (“SMA”)
Programs of third party investment advisory firm or individual advisor to implement a strategy made
available by the third party investment advisory firm for PAM and CAMx clients. Before selecting an
SMA program, our firm will ensure that the chosen sponsor is properly licensed or registered. We
will provide initial due diligence on the SMA as well as the sponsor and further, perform ongoing reviews
of their management of client accounts.
Our firm will contact clients from time to time in order to review their financial situation and
objectives; and, assist the client in understanding and evaluating the services provided by the
program sponsor. Clients will be expected to notify our firm of any changes in their financial situation,
investment objectives, or account restrictions that could affect their financial standing.
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The maximum annual fee charged by our firm to clients utilizing SMA programs will not exceed the
maximum fee published above for this service (Either PAM or CAMx). Our firm will debit fees for this
service as disclosed in the executed advisory agreement between the client and our firm. This fee
shall be in addition to any fees assessed by the chosen SMA Program and its sponsor. The program
we recommend will not directly charge you a higher fee than they would have charged without us
introducing you to them. The SMA program sponsors establish and maintain their own separate
billing processes over which we have no control. They will directly bill you and describe how this
works in their separate written disclosure documents.
Other Types of Fees & Expenses:
You may pay custodial fees, charges imposed directly by a mutual fund, index fund, or exchange
traded fund which shall be disclosed in the fund’s prospectus (i.e., fund management fees and other
fund expenses), mark-ups and mark-downs, spreads paid to market makers, wire transfer fees and
other fees and taxes on brokerage accounts and securities transactions. These fees are not included
within the wrap-fee you are charged by our firm.
Fees are assessed on all assets under management, including securities, cash and money market
balances. Margin debit balances do not reduce the value of the assets under management.
We do not recommend or offer the wrap program services of other providers. Our investment
advisory representatives receive a portion of the advisory fee that you pay us, either directly as a
percentage of your overall fee or as their salary from our firm. In cases where our investment
advisory representatives are paid a percentage of your overall advisory fee, this may create an
incentive to recommend that you participate in a wrap fee program rather than a non-wrap fee
program (where you would pay for trade execution costs) or brokerage account where commissions
are charged. This is because, in some cases, we may stand to earn more compensation from advisory
fees paid to us through a wrap fee program arrangement if your account is not actively traded.
Item 5: Account Requirements & Types of Clients
We do not impose requirements for opening and maintaining accounts or otherwise engaging us.
Types of clients we typically manage wrap fee accounts on behalf of, include:
Individuals and High Net-Worth Individuals;
•
• Trusts, Estates, Non-Profit Organizations or Charitable Organizations;
• Pension and Profit Sharing Plans;
• Corporations, Limited Liability Companies and/or Other Business Types.
Item 6: Portfolio Manager Selection & Evaluation
Our firm utilizes our in-house portfolio managers as well as a selection of outside portfolio managers.
In-house accounts are managed by licensed investment adviser representatives (“IARs”) of our firm.
Prior to becoming licensed with our firm, each IARs industry experience, licensure, outside business
activities, client complaints (if any), disciplinary or regulatory history (if any) and financial well-
being will be reviewed. Each IAR will then have a Form U4 and ADV Part 2B on file with our firm.
Outside portfolio managers, either individually or firm-wide, are selected based on past performance,
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investment philosophy, market outlook, experience of associated portfolio managers and executive
team, disciplinary, legal and regulatory histories of the firm and its associates, and/or whether
compliance procedures are in place to address at a minimum, insider trading, conflicts of interest,
and/or anti-money laundering.
Advisory Business:
See Item 4 for information about our wrap fee advisory program. We offer individualized investment
advice to clients utilizing our PAM and CAMx services.
Each client has the opportunity to place reasonable restrictions on the types of investments to be held
in the portfolio. Restrictions on investments in certain securities or types of securities may not be
possible due to the level of difficulty this would entail in managing the account. Restrictions would
be limited to our PAM and CAMx services. We do not manage assets through our other services.
Participation in Wrap Fee Programs:
Our wrap fee and non-wrap fee accounts are managed on an individualized basis according to the
client’s investment objectives, financial goals, risk tolerance, etc. We do not manage wrap fee
accounts in a different fashion than non-wrap fee accounts.
Performance-Based Fees & Side-By-Side Management:
Our firm does not charge performance-based fees.
Methods of Analysis, Investment Strategies & Risk of Loss:
Our firm will utilize several disciplines of analysis. On occasion we will use a technical analysis for
forecasting the direction of prices through the study of past market data, primarily price and volume
by examining what investors fear or think about those developments and whether or not investors
have the wherewithal to back up their opinions as opposed to a fundamental analysis which examines
earnings, dividends, new products, research and the like. Technical analysis is frequently contrasted
with fundamental analysis and each has limitations because of assumptions about the market. We
enlist a more rational approach by utilizing both types of analyses. In addition to these we may
employ charting which plot the span between the high and low prices of a trading period. Some widen
and fill the interval between the open and close prices to emphasize the open/close relationship. The
risk of relying on charting would be similar to the weaknesses of the technical approach, where the
price reflects the trend as opposed to fundamental which holds that economic factors influence the
price. Studying recurring, preferably periodic, movements in prices or other time series or cyclical
analysis may also be incorporated in our methods of analysis. Cyclical may too narrowly predict price
without integrating relevant factors. We strive to avoid risks of any one method by incorporating
several methods.
Our firm will make long term purchases (securities held at least a year), short term purchases
(securities sold within a year), trading (securities sold within 30 days). Generally there is more risk
involved with shorter trading. We also use short sales to implement our strategies in which we would
hope to make a profit from prices going down. The related risks occur when the price of the assets
rises. There may also be costs for shorting such as a fee for borrowing the assets and payment of any
dividends on the borrowed assets. Similarly margin transactions, option writing, including covered
options, uncovered options or spreading strategies may be used to implement our strategies.
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For some Accredited Investors, we may purchase private funds. A private fund is an investment
vehicle that pools capital from a number of investors and invests in securities and other instruments.
In almost all cases, a private fund is a private investment vehicle that is typically not registered under
federal or state securities laws. So that private funds do not have to register under these laws, issuers
make the funds available only to certain sophisticated or accredited investors and cannot be offered
or sold to the general public. Private funds are generally smaller than mutual funds because they are
often limited to a small number of investors and have a more limited number of eligible investors.
Many but not all private funds use leverage as part of their investment strategies. Private funds
management fees typically include a base management fee along with a performance component. In
many cases, the fund’s managers may become “partners” with their clients by making personal
investments of their own assets in the fund. Most private funds offer their securities by providing an
offering memorandum or private placement memorandum, known as “PPM” for short.
The PPM covers important information for investors and investors should review this document
carefully and should consider conducting additional due diligence before investing in the private
fund. The primary risks of private funds include the following: (a) Private funds do not sell publicly
and are therefore illiquid. An investor may not be able to exit a private fund or sell its interests in the
fund before the fund closes.; and (b) Private funds are subject to various other risks, including risks
associated with the types of securities that the private fund invests in or the type of business issuing
the private placement.
We may also utilize interval funds in client accounts. These funds have increased liquidity risk due to
the fact that the shares are only redeemable at pre-determined intervals. This can further increase
the risk of wide price fluctuations as market information over an extended period of time is
condensed into a single tradeable event.
Preferred Securities Recommended to Clients
Alternative Investments: Hedge funds, commodity pools, Real Estate Investment Trusts (“REITs”),
Business Development Companies (“BDCs”), and other alternative investments involve a high degree
of risk and can be illiquid due to restrictions on transfer and lack of a secondary trading market. They
can be highly leveraged, speculative and volatile, and an investor could lose all or a substantial
amount of an investment. Alternative investments may lack transparency as to share price, valuation
and portfolio holdings. Complex tax structures often result in delayed tax reporting. Compared to
mutual funds, hedge funds and commodity pools are subject to less regulation and often charge
higher fees and may require “capital calls” which would require additional investment. Alternative
investment managers typically exercise broad investment discretion and may apply similar
strategies across multiple investment vehicles, resulting in less diversification.
Cash & Cash Equivalents: Cash and cash equivalents generally refer to either United States dollars
or highly liquid short-term debt instruments such as, but not limited to, treasury bills, bank CD’s and
commercial papers. Generally, these assets are considered nonproductive and will be exposed to
inflation risk and considerable opportunity cost risk. Investments in cash and cash equivalents will
generally return less than the advisory fee charged by our firm.
Debt Securities (Bonds): Issuers use debt securities to borrow money. Generally, issuers pay
investors periodic interest and repay the amount borrowed either periodically during the life of the
security and/or at maturity. Alternatively, investors can purchase other debt securities, such as zero
coupon bonds, which do not pay current interest, but rather are priced at a discount from their face
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values and their values accrete over time to face value at maturity. The market prices of debt
securities fluctuate depending on such factors as interest rates, credit quality, and maturity. In
general, market prices of debt securities decline when interest rates rise and increase when interest
rates fall. Bonds with longer rates of maturity tend to have greater interest rate risks.
Certain additional risk factors relating to debt securities include: (a) When interest rates are
declining, investors have to reinvest their interest income and any return of principal, whether
scheduled or unscheduled, at lower prevailing rates.; (b) Inflation causes tomorrow’s dollar to be
worth less than today’s; in other words, it reduces the purchasing power of a bond investor’s future
interest payments and principal, collectively known as “cash flows.” Inflation also leads to higher
interest rates, which in turn leads to lower bond prices.; (c) Debt securities may be sensitive to
economic changes, political and corporate developments, and interest rate changes. Investors can
also expect periods of economic change and uncertainty, which can result in increased volatility of
market prices and yields of certain debt securities. For example, prices of these securities can be
affected by financial contracts held by the issuer or third parties (such as derivatives) relating to the
security or other assets or indices. (d) Debt securities may contain redemption or call provisions
entitling their issuers to redeem them at a specified price on a date prior to maturity. If an issuer
exercises these provisions in a lower interest rate market, the account would have to replace the
security with a lower yielding security, resulting in decreased income to investors. Usually, a bond is
called at or close to par value. This subjects investors that paid a premium for their bond risk of lost
principal. In reality, prices of callable bonds are unlikely to move much above the call price if lower
interest rates make the bond likely to be called.; (e) If the issuer of a debt security defaults on its
obligations to pay interest or principal or is the subject of bankruptcy proceedings, the account may
incur losses or expenses in seeking recovery of amounts owed to it.; (f) There may be little trading in
the secondary market for particular debt securities, which may affect adversely the account's ability
to value accurately or dispose of such debt securities. Adverse publicity and investor perceptions,
whether or not based on fundamental analysis, may decrease the value and/or liquidity of debt
securities.
Our firm attempts to reduce the risks described above through diversification of the client’s portfolio
and by credit analysis of each issuer, as well as by monitoring broad economic trends and corporate
and legislative developments, but there can be no assurance that our firm will be successful in doing
so. Credit ratings for debt securities provided by rating agencies reflect an evaluation of the safety of
principal and interest payments, not market value risk. The rating of an issuer is a rating agency's
view of past and future potential developments related to the issuer and may not necessarily reflect
actual outcomes. There can be a lag between the time of developments relating to an issuer and the
time a rating is assigned and updated.
Equity Securities: Equity securities represent an ownership position in a company. Equity securities
typically consist of common stocks. The prices of equity securities fluctuate based on, among other
things, events specific to their issuers and market, economic and other conditions. For example,
prices of these securities can be affected by financial contracts held by the issuer or third parties
(such as derivatives) relating to the security or other assets or indices. There may be little trading in
the secondary market for particular equity securities, which may adversely affect our firm 's ability
to value accurately or dispose of such equity securities. Adverse publicity and investor perceptions,
whether or not based on fundamental analysis, may decrease the value and/or liquidity of equity
securities. Investing in smaller companies may pose additional risks as it is often more difficult to
value or dispose of small company stocks, more difficult to obtain information about smaller
companies, and the prices of their stocks may be more volatile than stocks of larger, more established
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companies. Clients should have a long-term perspective and, for example, be able to tolerate
potentially sharp declines in value.
Exchange Traded Funds (“ETFs”): An ETF is a type of Investment Company (usually, an open-end
fund or unit investment trust) whose primary objective is to achieve the same return as a particular
market index. The vast majority of ETFs are designed to track an index, so their performance is close
to that of an index mutual fund, but they are not exact duplicates. A tracking error, or the difference
between the returns of a fund and the returns of the index, can arise due to differences in
composition, management fees, expenses, and handling of dividends. ETFs benefit from continuous
pricing; they can be bought and sold on a stock exchange throughout the trading day. Because ETFs
trade like stocks, you can place orders just like with individual stocks - such as limit orders, good-
until-canceled orders, stop loss orders etc. They can also be sold short. Traditional mutual funds are
bought and redeemed based on their net asset values (“NAV”) at the end of the day. ETFs are bought
and sold at the market prices on the exchanges, which resemble the underlying NAV but are
independent of it. However, arbitrageurs will ensure that ETF prices are kept very close to the NAV
of the underlying securities. Although an investor can buy as few as one share of an ETF, most buy in
board lots. Anything bought in less than a board lot will increase the cost to the investor. Anyone can
buy any ETF no matter where in the world it trades. This provides a benefit over mutual funds, which
generally can only be bought in the country in which they are registered.
One of the main features of ETFs are their low annual fees, especially when compared to traditional
mutual funds. The passive nature of index investing, reduced marketing, and distribution and
accounting expenses all contribute to the lower fees. However, individual investors must pay a
brokerage commission to purchase and sell ETF shares; for those investors who trade frequently,
this can significantly increase the cost of investing in ETFs. That said, with the advent of low-cost
brokerage fees, small or frequent purchases of ETFs are becoming more cost efficient.
Mutual Funds: A mutual fund is a company that pools money from many investors and invests that
money in a variety of differing security types based on the objectives of the fund. The portfolio of the
fund consists of the combined holdings it owns. Each share represents an investor’s proportionate
ownership of the fund’s holdings and the income those holdings generate. The price that investors
pay for mutual fund shares are the fund’s per share net asset value (“NAV”) plus any shareholder fees
that the fund imposes at the time of purchase (such as sales loads). Investors typically cannot
ascertain the exact make-up of a fund’s portfolio at any given time, nor can they directly influence
which securities the fund manager buys and sells or the timing of those trades. With an individual
stock, investors can obtain real-time (or close to real-time) pricing information with relative ease by
checking financial websites or by calling a broker or your investment adviser. Investors can also
monitor how a stock’s price changes from hour to hour—or even second to second. By contrast, with
a mutual fund, the price at which an investor purchases or redeems shares will typically depend on
the fund’s NAV, which is calculated daily after market close.
The benefits of investing through mutual funds include: (a) Mutual funds are professionally managed
by an investment adviser who researches, selects, and monitors the performance of the securities
purchased by the fund; (b) Mutual funds typically have the benefit of diversification, which is an
investing strategy that generally sums up as “Don’t put all your eggs in one basket.” Spreading
investments across a wide range of companies and industry sectors can help lower the risk if a
company or sector fails. Some investors find it easier to achieve diversification through ownership of
mutual funds rather than through ownership of individual stocks or bonds.; (c) Some mutual funds
accommodate investors who do not have a lot of money to invest by setting relatively low dollar
amounts for initial purchases, subsequent monthly purchases, or both.; and (d) At any time, mutual
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fund investors can readily redeem their shares at the current NAV, less any fees and charges assessed
on redemption.
Mutual funds also have features that some investors might view as disadvantages: (a) Investors must
pay sales charges, annual fees, and other expenses regardless of how the fund performs. Depending
on the timing of their investment, investors may also have to pay taxes on any capital gains
distributions they receive. This includes instances where the fund performed poorly after purchasing
shares.; (b) Investors typically cannot ascertain the exact make-up of a fund’s portfolio at any given
time, nor can they directly influence which securities the fund manager buys and sells or the timing
of those trades.; and (c) With an individual stock, investors can obtain real-time (or close to real-
time) pricing information with relative ease by checking financial websites or by calling a broker or
your investment adviser. Investors can also monitor how a stock’s price changes from hour to hour—
or even second to second. By contrast, with a mutual fund, the price at which an investor purchases
or redeems shares will typically depend on the fund’s NAV, which the fund might not calculate until
many hours after the investor placed the order. In general, mutual funds must calculate their NAV at
least once every business day, typically after the major U.S. exchanges close.
When investors buy and hold an individual stock or bond, the investor must pay income tax each year
on the dividends or interest the investor receives. However, the investor will not have to pay any
capital gains tax until the investor actually sells and makes a profit. Mutual funds, however, are
different. When an investor buys and holds mutual fund shares, the investor will owe income tax on
any ordinary dividends in the year the investor receives or reinvests them. Moreover, in addition to
owing taxes on any personal capital gains when the investor sells shares, the investor may have to
pay taxes each year on the fund’s capital gains. That is because the law requires mutual funds to
distribute capital gains to shareholders if they sell securities for a profit, and cannot use losses to
offset these gains.
Please Note: Investing in securities involves risk of loss that clients should be prepared to bear.
While the stock market may increase and your account(s) could enjoy a gain, it is also possible that
the stock market may decrease and your account(s) could suffer a loss. It is important that you
understand the risks associated with investing in the stock market, are appropriately diversified in
your investments, and ask us any questions you may have.
Voting Client Securities:
We do not and will not accept the proxy authority to vote client securities. Clients will receive proxies
or other solicitations directly from their custodian or a transfer agent. In the event that proxies are
sent to our firm, we will forward them on to you and ask the party who sent them to mail them
directly to you in the future. Clients may call, write or email us to discuss questions they may have
about particular proxy votes or other solicitations.
Third party money managers selected or recommended by our firm may vote proxies for clients.
Therefore, except in the event a third party money manager votes proxies, clients maintain exclusive
responsibility for: (1) directing the manner in which proxies solicited by issuers of securities
beneficially owned by the client shall be voted, and (2) making all elections relative to any mergers,
acquisitions, tender offers, bankruptcy proceedings or other type events pertaining to the client’s
investment assets. Therefore (except for proxies that may be voted by a third party money manager),
our firm and/or the client shall instruct the qualified custodian to forward copies of all proxies and
shareholder communications relating to the client’s investment assets.
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Item 7: Client Information Provided to Portfolio Manager(s)
Our portfolio managers work with you directly to understand your current financial situation,
existing resources, financial goals, and tolerance for risk. Our firm urges you to communicate to us
any significant changes to your financial or personal circumstances, so that we can consider such
information in managing your investments.
Item 8: Client Contact with Portfolio Manager(s)
Our firm does not place restrictions on the client’s ability to contact and consult their portfolio
manager.
Item 9: Additional Information
Disciplinary Information
Our firm and management do not have disciplinary information to disclose.
Financial Industry Activities & Affiliations
Our firm is additionally licensed as an insurance agency as Purus Insurance Services, LLC. In their
individual capacity, our investment adviser representatives may offer fixed insurance products and
receive normal and customary commissions as a result of any purchases made by the clients. Clients
are under no obligation to purchase these products. To mitigate this conflict of interest, disclosure is
made to the client at time of purchase identifying the nature of the transaction and relationship, the
role to be played by and any compensation paid to our investment adviser representatives. In every
case, the interests of the clients are placed before that of our representatives.
Code of Ethics, Participation or Interest in Client Transactions & Personal Trading
We recognize that the personal investment transactions of members and employees of our firm demand
the application of a high Code of Ethics and require that all such transactions be carried out in a way that
does not endanger the interest of any client. At the same time, we believe that if investment goals are
similar for clients and for members and employees of our firm, it is logical and even desirable that there
be common ownership of some securities.
Therefore, in order to prevent conflicts of interest, we have in place a set of procedures (including a pre-
clearing procedure) with respect to transactions effected by our members, officers and employees for
1. In order to monitor compliance with our personal trading policy, we have a
their personal accounts0F
quarterly securities transaction reporting system for all of our associates.
Furthermore, our firm has established a Code of Ethics which applies to all of our associated persons. An
investment adviser is considered a fiduciary. As a fiduciary, it is an investment adviser’s responsibility
to provide fair and full disclosure of all material facts and to act solely in the best interest of each of our
clients at all times. We have a fiduciary duty to all clients. Our fiduciary duty is considered the core
underlying principle for our Code of Ethics which also includes Insider Trading and Personal Securities
1 For purposes of the policy, our associate’s personal account generally includes any account (a) in the name of our associate, his/her spouse,
his/her minor children or other dependents residing in the same household, (b) for which our associate is a trustee or executor, or (c) which our
associate controls, including our client accounts which our associate controls and/or a member of his/her household has a direct or indirect
beneficial interest in.
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Purus Wealth Management, LLC
Transactions Policies and Procedures. We require all of our supervised persons to conduct business with
the highest level of ethical standards and to comply with all federal and state securities laws at all times.
Upon employment or affiliation and at least annually thereafter, all supervised persons will sign an
acknowledgement that they have read, understand, and agree to comply with our Code of Ethics. Our
firm and supervised persons must conduct business in an honest, ethical, and fair manner and avoid all
circumstances that might negatively affect or appear to affect our duty of complete loyalty to all clients.
This disclosure is provided to give all clients a summary of our Code of Ethics. However, if a client or a
potential client wishes to review our Code of Ethics in its entirety, a copy will be provided promptly upon
request.
Review of Accounts
We review accounts on at least a quarterly basis for our clients subscribing to our PAM and CAMx
services. The nature of these reviews is to learn whether clients’ accounts are in line with their
investment objectives, appropriately positioned based on market conditions, and investment
policies, if applicable. We may review client accounts more frequently than described above. Among
the factors which may trigger an off-cycle review are major market or economic events, the client’s
life events, requests by the client, etc. Only our Financial Advisors or Portfolio Managers will conduct
reviews.
We do not provide written reports to clients, unless asked to do so. Verbal reports to clients take
place on at least an annual basis when we meet with clients who subscribe to our PAM and CAMx
services.
Client Referrals & Other Compensation
We utilize the services of Charles Schwab & Co., Inc. (“Schwab”) a FINRA-registered broker-dealer,
member SIPC, as the qualified custodian. We are independently owned and operated and not affiliated
with Schwab. Schwab offers to independent investment advisers non-soft dollar services which include
custody of securities, trade execution, clearance and settlement of transactions.
Products and Services Available to Us from Schwab
Schwab Advisor Services (formerly called Schwab Institutional) is Schwab’s business serving
independent investment advisory firms like us. They provide us and our clients with access to its
institutional brokerage – trading, custody, reporting and related services – many of which are not
typically available to Schwab retail customers. Schwab also makes available various support services.
Some of those services help us manage or administer our clients’ accounts while others help us manage
and grow our business. Here is a more detailed description of Schwab’s support services:
Services that Benefit You:
Schwab’s institutional brokerage services include access to a broad range of investment products,
execution of securities transactions, and custody of client assets. The investment products available
through Schwab include some to which we might not otherwise have access or that would require a
significantly higher minimum initial investment by our clients. Schwab’s services described in this
paragraph generally benefit you and your account.
Services that May Indirectly Benefit You:
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Schwab also makes available to us other products and services that benefit us but may not directly
benefit you or your account. These products and services assist us in managing and administering our
clients’ accounts. They include investment research, both Schwab’s own and that of third parties. We
may use this research to service all or some substantial number of our clients’ accounts, including
accounts not maintained at Schwab. In addition to investment research, Schwab also makes available
software and other technology that:
• provide access to client account data (such as duplicate trade confirmations and account
statements);
facilitate trade execution and allocate aggregated trade orders for multiple client accounts;
facilitate payment of our fees from our clients’ accounts; and
•
• provide pricing and other market data;
•
• assist with back-office functions, recordkeeping and client reporting.
Services that Generally Benefit Our Firm:
Schwab also offers other services intended to help us manage and further develop our business
enterprise. These services include:
technology, compliance, legal, and business consulting;
• educational conferences and events
•
• publications and conferences on practice management and business succession; and
• access to employee benefits providers, human capital consultants and insurance providers.
Schwab may provide some of these services itself. In other cases, it will arrange for third-party
vendors to provide the services to us. Schwab may also discount or waive its fees for some of
these services or pay all or a part of a third party’s fees. Schwab may also provide us with other
benefits such as occasional business entertainment of our personnel.
We do not use client brokerage commissions to obtain research or other products or services. The
aforementioned research and brokerage services are used by our firm to manage accounts for which
we have investment discretion. Without this arrangement, our firm might be compelled to purchase
the same or similar services at our own expense.
Additional Information about Benefits Received from Custodians
As a result of receiving services from our custodians, we may have an incentive to continue to use or
expand the use of Schwab and Fidelity’s services. Our firm examined this potential conflict of interest
when we chose to enter into the relationship with Schwab and Fidelity, and we have determined that
the relationships are in the best interest of our firm’s clients and satisfies our fiduciary obligations,
including our duty to seek best execution.
Schwab and Fidelity charge brokerage commissions and transaction fees for effecting certain
securities transactions (i.e., transaction fees are charged for certain no-load mutual funds,
commissions are charged for debt securities transactions). It is important to note that Schwab does
not charge commission fees on domestic equity and exchange traded fund transactions, further,
Clients who opt into electronic delivery of statements or maintain at least $1 million in assets at
Fidelity will not be charged transaction fees for U.S. listed equities and exchange traded funds.
Schwab and Fidelity enable us to obtain many no-load mutual funds without transaction charges and
other no-load funds at nominal transaction charges. Schwab and Fidelity’s commission rates are
generally discounted from customary retail commission rates. However, the commission and
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transaction fees charged by Schwab may be higher or lower than those charged by other custodians
and broker-dealers.
Our non-wrap clients may pay a commission to Schwab and Fidelity that is higher than another
qualified broker dealer might charge to effect the same transaction where we determine in good faith
that the commission is reasonable in relation to the value of the brokerage and research services
received In seeking best execution, the determinative factor is not the lowest possible cost, but
whether the transaction represents the best qualitative execution, taking into consideration the full
range of a broker-dealer’s services, including the value of research provided, execution capability,
commission rates, and responsiveness. Accordingly, although we will seek competitive rates, to the
benefit of all clients, we may not necessarily obtain the lowest possible commission rates for specific
client account transactions.
Soft Dollars
Although the investment research products and services that may be obtained by our firm will
generally be used to service all of our clients, a brokerage commission paid by a specific client may
be used to pay for research that is not used in managing that specific client’s account. The research
products may benefit some but not all of the clients or may benefit only the firm.
Our firm does not accept products or services that do not qualify for Safe Harbor outlined in Section
28(e) of the Securities Exchange Act of 1934, such as those services that do not aid in investment
decision-making or trade execution.
Brokerage for Client Referrals
Our firm does not receive brokerage for client referrals.
Directed Brokerage
Neither we nor any of our firm’s related persons have discretionary authority in making the
determination of the brokers with whom orders for the purchase or sale of securities are placed for
execution, and the commission rates at which such securities transactions are effected. We routinely
recommend that a client directs us to execute through a specified broker-dealer. Our firm
recommends the use of Schwab. Each client will be required to establish their account(s) with Schwab
if not already done. Please note that not all advisers have this requirement.
Permissibility of Client-Directed Brokerage
We allow clients to direct brokerage outside our recommendation. However, we may be unable to
achieve the most favorable execution of client transactions. Client directed brokerage may cost
clients more money. For example, in a directed brokerage account, you may pay higher brokerage
commissions because we may not be able to aggregate orders to reduce transaction costs, or you may
receive less favorable prices.
We receive an economic benefit from Charles Schwab & Co., Inc. in the form of the support products
and services made available to us and other independent investment advisors that have their clients
maintain accounts at Schwab. These products and services, how they benefit us, and the related
conflicts of interest are described above. The availability to us of Schwab’s products and services is
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not based on us giving particular investment advice, such as buying particular securities for our
clients.
Referral Fees
In accordance with Rule 206 (4)-1 of the Investment Advisers Act of 1940, our firm does not provide
cash or non-cash compensation directly or indirectly to unaffiliated persons for testimonials or
endorsements (which include client referrals).
Financial Information
We are not required to provide financial information in this Brochure because:
• We do not require the prepayment of more than $1,200 in fees and six or more months in
advance.
• We do not take custody of client funds or securities.
• We do not have a financial condition or commitment that impairs our ability to meet
contractual and fiduciary obligations to clients.
Disclosure of Financial Condition
We have never been the subject of a bankruptcy proceeding.
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