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Quest 10 Wealth Builders, Inc.
Firm Brochure
This brochure provides information about the qualifications and business practices of Quest 10 Wealth Builders,
Inc. If you have any questions about the contents of this brochure, please contact us at (919) 552-4286 or by email
at: kenneth@completefinancialsolutions.org. The information in this brochure has not been approved or verified by
the United States Securities and Exchange Commission or by any state securities authority.
Additional information about Quest 10 Wealth Builders, Inc. is also available on the SEC’s website at
www.adviserinfo.sec.gov. Quest 10 Wealth Builders, Inc.’s CRD number is: 154092
7629 Purfoy Rd, Suite 105
Fuquay-Varina, NC 27526
(919) 552-4286
www.completefinancialsolutions.org
kenneth@completefinancialsolutions.org
Registration does not imply a certain level of skill or training.
Version Date: 3/26/2025
Item 2: Material Changes
The material changes in this brochure from the annual amendment of Quest 10 Wealth Builders,
Inc. (“Q10WB”) dated 3/26/2025 are described below. Since our last annual updating amendment
dated 3/29/24, there have been no material changes.
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Item 3: Table of Contents
Item 2: Material Changes ............................................................................................................................... i
Item 3: Table of Contents .............................................................................................................................. ii
Item 4: Advisory Business ............................................................................................................................ 1
A. Description of the Advisory Firm ..................................................................................................... 1
B. Types of Advisory Services................................................................................................................. 1
Investment Supervisory Services ....................................................................................................... 1
Selection of Other Advisors ............................................................................................................... 1
Recommendation of Co-Advisers ..................................................................................................... 1
Educational Seminars ......................................................................................................................... 1
Financial Planning ............................................................................................................................... 2
Services Limited to Specific Types of Investments ......................................................................... 2
Retirement Plan Rollovers .................................................................................................................. 2
Retirement Plan Consulting Services ............................................................................................... 2
C. Client Tailored Services and Client Imposed Restrictions ............................................................. 4
D. Wrap Fee Programs ............................................................................................................................. 4
E. Amounts Under Management............................................................................................................ 4
Item 5: Fees and Compensation ................................................................................................................... 4
A. Fee Schedule ......................................................................................................................................... 4
Investment Supervisory Services Fees ............................................................................................. 4
Selection of Other Advisors Fees ...................................................................................................... 5
Educational Seminar Fees .................................................................................................................. 5
Financial Planning Fees ...................................................................................................................... 5
Retirement Plan Consulting Services ............................................................................................... 6
B. Payment of Fees .................................................................................................................................... 6
Payment of Investment Supervisory Fees......................................................................................... 6
Payment for Educational Seminars ................................................................................................... 6
Payment of Financial Planning Fees ................................................................................................. 6
Payment of Retirement Plan Consulting Fees ................................................................................. 6
C. Clients Are Responsible for Third-Party Fees ................................................................................. 7
D. Outside Compensation for the Sale of Securities to Clients .......................................................... 7
Item 6: Performance-Based Fees and Side-By-Side Management ........................................................... 7
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Item 7: Types of Clients ................................................................................................................................. 7
Minimum Account Size ...................................................................................................................... 7
Item 8: Methods of Analysis, Investment Strategies, and Risk of Investment Loss ............................. 8
A. Methods of Analysis and Investment Strategies ............................................................................. 8
Methods of Analysis ........................................................................................................................... 8
Investment Strategies .......................................................................................................................... 8
B. Material Risks Involved....................................................................................................................... 8
Methods of Analysis ........................................................................................................................... 8
Investment Strategies .......................................................................................................................... 8
C. Risks of Specific Securities Utilized ................................................................................................. 10
Item 9: Disciplinary Information ............................................................................................................... 12
Item 10: Other Financial Industry Activities and Affiliations ............................................................... 12
A. Registration as a Broker/Dealer or Broker/Dealer Representative ........................................... 12
B. Registration as a Futures Commission Merchant, Commodity Pool Operator, or a Commodity
Trading Advisor...................................................................................................................................... 12
C. Registration Relationships Material to this Advisory Business and Possible Conflicts of
Interests .................................................................................................................................................... 12
D. Selection of Other Advisors or Managers and How Q10WB is Compensated for Those
Selections .................................................................................................................................................. 14
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ..... 14
A. Code of Ethics .................................................................................................................................... 14
B. Recommendations Involving Material Financial Interests ........................................................... 14
C. Investing Personal Money in the Same Securities as Clients ....................................................... 14
D. Trading Securities At/Around the Same Time as Clients’ Securities ........................................ 15
Item 12: Brokerage Practices ....................................................................................................................... 15
A. Factors Used to Select Custodians and/or Broker/Dealers ........................................................ 15
Research and Other Soft-Dollar Benefits ........................................................................................ 15
Brokerage for Client Referrals ......................................................................................................... 16
Clients Directing Which Broker/Dealer/Custodian to Use ........................................................ 16
B. Aggregating (Block) Trading for Multiple Client Accounts ........................................................ 16
Item 13: Reviews of Accounts .................................................................................................................... 16
A. Frequency and Nature of Periodic Reviews and Who Makes Those Reviews ......................... 16
B. Factors That Will Trigger a Non-Periodic Review of Client Accounts ....................................... 17
C. Content and Frequency of Regular Reports Provided to Clients ............................................... 17
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Item 14: Client Referrals and Other Compensation ................................................................................ 17
A. Economic Benefits Provided by Third Parties for Advice Rendered to Clients (Includes Sales
Awards or Other Prizes) ........................................................................................................................ 17
B. Compensation to Non-Advisory Personnel for Client Referrals ................................................. 17
Item 15: Custody .......................................................................................................................................... 17
Item 16: Investment Discretion .................................................................................................................. 18
Item 17: Voting Client Securities (Proxy Voting) .................................................................................... 18
Item 18: Financial Information ................................................................................................................... 18
A. Balance Sheet ...................................................................................................................................... 18
B. Financial Conditions Reasonably Likely to Impair Ability to Meet Contractual Commitments
to Clients .................................................................................................................................................. 18
C. Bankruptcy Petitions in Previous Ten Years .................................................................................. 18
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Item 4: Advisory Business
A. Description of the Advisory Firm
Quest 10 Wealth Builders, Inc. (hereinafter “Q10WB”) is an SEC-registered investment adviser. This
firm has been in business since July of 2010, and the principal owners are Kenneth D. Stephenson
(50%) and Sandra V. Stephenson (50%).
B. Types of Advisory Services
Q10WB offers the following services to advisory clients:
Investment Supervisory Services
Q10WB offers ongoing portfolio management services based on the individual goals, objectives,
time horizon, and risk tolerance of each client. Following an initial interview, Q10WB creates an
Investment Policy Statement for each client, which outlines the client’s current situation (income,
tax levels, and risk tolerance levels) and then constructs a plan (the Investment Policy Statement)
to aid in the selection of a portfolio that matches each client’s specific situation. Investment
Supervisory Services include, but are not limited to, the following:
•
Investment strategy
• Personal investment policy
• Asset allocation
• Asset selection
• Risk tolerance
• Regular portfolio monitoring
Q10WB evaluates the current investments of each client with respect to their risk tolerance levels
and time horizon. Q10WB will typically request discretionary authority from clients in order to
select securities and execute transactions without permission from the client prior to each
transaction. Risk tolerance levels are documented in the Investment Policy Statement, which is
given to each client.
Selection of Other Advisors
Q10WB may direct clients to various third-party money managers, co-advisers or sub-advisers who
are chosen based on how well their services match the needs and goals of the individual client.
Q10WB typically requests discretionary authority from clients to select other advisers or sub-
advisers to manage client accounts. Before selecting other advisors for clients, Q10WB will always
ensure those other advisors are properly registered as investment advisers.
Recommendation of Co-Advisers
In some situations, Q10WB will recommend that clients enter into agreements by which Q10WB
and another registered investment adviser will serve as co-advisers to the client. Usually, a tri-party
agreement will be signed describing the services to be provided by Q10WB and the co-adviser.
Educational Seminars
Q10WB provides educational seminars/workshops at local community colleges and universities.
These classes are not sponsored or endorsed by the college.
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Financial Planning
Financial plans and financial planning may include but are not limited to: investment planning;
costs and risk analysis; life insurance; tax concerns; retirement planning; college planning; and
debt/credit planning. These services are based on fixed fees or hourly fees and the final fee
structure is documented in Exhibit II of the Investment Advisory Contract. At Q10WB’s sole
discretion, various financial planning services may be provided at no cost to the client. This is
typically dependent on the services provided to the client by Q10WB or one of its affiliated firms.
Services Limited to Specific Types of Investments
Q10WB limits its investment advice and/or money management to mutual funds, equities, bonds,
fixed income, ETFs, hedge funds, third-party money managers, REITs,
insurance products
including annuities, and private placements. Q10WB may use other securities as well to help
diversify a portfolio when applicable.
Retirement Plan Rollovers
When we provide investment advice to clients regarding their retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement
Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing
retirement accounts. The way we make money creates some conflicts with our client’s interests, so
we operate under a special rule that requires us to act in our client’s best interest and not put our
interest ahead of our clients.
A client or prospective client leaving an employer typically has four options regarding an existing
retirement plan (and may engage in a combination of these options): (i) leave the money in the
former employer’s plan, if permitted, (ii) roll over the assets to the new employer’s plan, if one is
available and rollovers are permitted, (iii) roll over to an Individual Retirement Account (“IRA”),
or (iv) cash out the account value (which could, depending upon the client’s age, result in adverse
tax consequences). If we recommend that a client roll over their retirement plan assets into an
account to be managed by Q10WB, such a recommendation creates a conflict of interest as we will
earn a new (or increase our current) advisory fee as a result of the rollover. We address this conflict
of interest by reviewing any such recommendation to ensure it is in the best interest of the client.
No client is under any obligation to roll over retirement plan assets to an account managed by us.
Retirement Plan Consulting Services
We offer non-discretionary retirement plan consulting services to employer-sponsored retirement
plans subject to the Employee Retirement Income Security Act of 1974 (“ERISA”). Our retirement
plan consulting services include, but are not limited to, the following services:
Fiduciary Consulting Services
•
Investment Policy Statement Preparation. Q10WB assists clients in the development or
review of an investment policy statement (“IPS”). The IPS establishes the investment policies
and objectives for the plan. Clients have the ultimate responsibility and authority to
establish such policies and objectives and to adopt and amend the investment policy
statement.
• Non-Discretionary Investment Advice. Q10WB provides clients with general, non-
discretionary investment advice regarding asset classes and investment alternatives
available for the plan that are consistent with the plan’s IPS. Q10WB assists clients with the
selection of a broad range of investment options consistent with the investment option
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•
selection provisions of ERISA Section 404(c) and the regulations thereunder. Clients have
the final decision-making authority regarding the selection, retention, removal and addition
of any investment options.
Investment Monitoring and Reports. Q10WB assists clients in monitoring investment
options by preparing periodic investment reports that document investment performance,
consistency of fund management and conformance to the guidelines set forth in the IPS and
make recommendations to maintain or remove and replace investment options. The Firm
will meet with clients on a periodic basis to discuss the reports and the investment
recommendations.
• Qualified Default Investment Alternative Advice. Q10WB provides clients with non-
discretionary investment advice to assist in developing qualified default investment
alternative(s) (“QDIA”), consistent with ERISA Section 404(c) and the regulations
thereunder, for participants who are automatically enrolled in the plan or who otherwise
fail to make an investment election. Clients retain the ultimate responsibility to comply with
the requirements of Section 404(c), to monitor Section 404(c) compliance, and to follow the
terms of the plan document.
The specific services to be provided will be listed in Q10WB’s agreement with each retirement plan.
Q10WB acknowledges that in performing the retirement plan consulting services listed above it is
acting as a “fiduciary” as such term is defined under ERISA Section 3(21)(A)(ii) for purposes of
providing non-discretionary investment advice only. Q10WB acts in a manner consistent with the
requirements of a fiduciary under ERISA if, based upon the facts and circumstances, such services
cause Q10WB to be a fiduciary as a matter of law. All recommendations are submitted to the client
for ultimate approval or rejection. The retirement plan which elects to implement any
recommendations made by Q10WB is solely responsible for implementing all transactions.
Non-Fiduciary Services
• Education Services to Plan Committee. Q10WB assists in the education of the participants in
the plan about general investment principles and the investment alternatives available
under the plan. Such education services may include preparation of education materials
and/or conducting investment education seminars and meetings for participants. Education
services do not take into account the individual circumstances of each participant and do
not refer to the appropriateness of any specific investment alternatives or options for the
participants.
• Participant Enrollment. Q10WB assists clients with group enrollment meetings designed to
increase plan participation among employees and investment and financial understanding
by the employees. These meetings do not include recommendations with respect to any
specific investment alternatives or options available to participants.
• Service Provider/Vendor Services. Q10WB assists clients by arranging for the plan’s other
third-party service providers to offer these services, as agreed upon between Firm and client.
In such cases, Q10WB acts only in accordance with instructions from the client and shall not
exercise any independent judgment or discretion.
Although an investment adviser is considered a fiduciary under the Investment Advisers Act of
1940 (the “Advisers Act”) and is required to meet the fiduciary duties required of an investment
adviser, the services listed above as “Non-Fiduciary” are not considered fiduciary services for the
purposes of ERISA since Q10WB is not acting as a fiduciary to the plan as the term “fiduciary” is
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defined in Section 3(21)(A)(ii) of ERISA. The exact services provided to clients are listed and detailed
in the Retirement Plan Consulting Agreement.
C. Client Tailored Services and Client Imposed Restrictions
Q10WB offers the same suite of services to all of its clients. However, specific client financial
plans and their implementation are dependent upon the client Investment Policy Statement
which outlines each client’s current situation (income, tax levels, and risk tolerance levels) and
is used to construct a client specific plan to aid in the selection of a portfolio that matches
restrictions, needs, and targets.
Clients may not impose restrictions in investing in certain securities or types of securities in
accordance with their values or beliefs.
D. Wrap Fee Programs
A wrap fee is a fee charged to a client that covers both advisory fees and the costs of execution of
transactions. Q10WB clients may participate in one or more wrap fee programs sponsored by other
advisers. Currently, certain Q10WB clients participate in the wrap fee program offered by AE
Wealth Management, LLC (“AE Wealth”). All clients will be provided AE Wealth’s Wrap Fee
Brochure at the beginning of the relationship and are encouraged to review that brochure for
material information regarding the program.
E. Amounts Under Management
Q10WB has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts: Date Calculated:
$ 187,742,903
$0
12/31/2024
Item 5: Fees and Compensation
A. Fee Schedule
Investment Supervisory Services Fees
Q10WB charges a fee for investment supervisory services (“advisory fee”) based upon the client’s
assets under management. These are fees charged to the client for investment management services
performed directly by Q10WB or its adviser representatives. These fees are based on the following
schedule:
Total Assets Under Management
Annual Fee
$25,0000 - $250,000
1.65%
$250,000 - $750,000
1.50%
$750,000 - $1,000,000
1.30%
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Above $1,000,000
Negotiable
These fees are negotiable, and the final fee schedule is attached as Exhibit II of the Investment
Advisory Contract. Fees are paid quarterly in arrears based on the average daily balance of the
client’s account during the quarter being billed, and clients may terminate their contracts with
thirty days’ written notice. Clients may terminate their accounts without penalty within 5
business days of signing the advisory contract. Advisory fees are withdrawn directly from the
client’s accounts with client written authorization. Fees are pro-rated based on the number of
days in the quarter services are provided.
Clients may terminate their contracts without penalty, for full refund, within 5 business days of
signing the advisory contract.
Our receipt of an asset-based fee presents a conflict of interest. This is because the more assets there
are in the client’s account, the more the client will pay in fees. Therefore, we have an incentive to
encourage clients to increase the assets in their accounts. We address this conflict of interest by
ensuring any such recommendations are in the client’s best interest.
Selection of Other Advisors Fees
Q10WB will direct clients to various third- party money managers, co-advisers and sub-advisers.
Currently Q10WB uses A.E. Wealth Management, LLC (“AE Wealth”) and other managers made
available to us through AE Wealth’s platform as third-party money manager. However, another
manager may be used if that firm is determined to be a good fit for any of Q10WB's clients.
The advisory fee shown on the schedule above is the maximum fee any client will pay. Sub-advisers
are compensated by Q10WB. The sub-advisory fees paid by Q10WB ranges between 0.25% and
0.65%. Please note that because Q10WB’s total compensation will be higher in accounts for which
no sub-adviser is hired, Q10WB has a conflict of interest. Similarly, Q10WB has an incentive to retain
sub-advisers, or to place clients’ accounts in sub-advisers’ programs, that charge lower sub-
advisory fees than other sub-advisers or programs may charge. This incentive exists because
Q10WB’s total compensation increases as sub-advisory or co-advisory fees decrease. This also
creates a conflict of interest. Q10WB addresses these conflicts of interest by asking that the sub-
advisers and programs selected are in each client’s best interest, and that they are not selected based
upon total compensation to Q10WB.
Educational Seminar Fees
The cost of attending educational seminars via local community colleges and universities varies at
our discretion and based on expenses but will not exceed $29 per family.
Financial Planning Fees
Fixed Fees
Depending upon the complexity of the situation and the needs of the client, the rate for creating
client financial plans is a minimum of $1,500. Fees are paid in arrears upon completion. The fees
are negotiable, and the final fee schedule will be attached as Schedule A of the Financial
Planning Agreement.
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Hourly Fees
The hourly fee for these services is $350 per hour. The fees are negotiable, and the final fee
schedule will be attached as Schedule A of the Financial Planning Agreement. Q10WB will
estimate hours to complete the services with a minimum of $1,500 charged to client. If Q10WB
anticipates exceeding the estimated amount of hours required, Q10WB shall contact Client to
receive authorization to provide additional services. Fees are paid in arrears upon completion.
Consulting Fees
An hourly fee may be charged for consulting services. The hourly fee is $250. The fees are
negotiable, and the final fee schedule will be attached as Schedule A of the Financial Planning
Agreement. Q10WB will estimate hours to complete the services with a minimum of $250 charged
to Client. If Q10WB anticipates exceeding the estimated amount of hours required, Q10WB shall
contact Client to receive authorization to provide additional services.
Retirement Plan Consulting Services
Q10WB charges an annual investment advisory fee for retirement plan consulting services. Fees do
not usually exceed 1.00% of the total plan assets placed under our advisement. The exact annual fee
and method of payment will be specified in the Retirement Plan Consulting Agreement. Fees are
negotiable.
B. Payment of Fees
Payment of Investment Supervisory Fees
Advisory fees are withdrawn directly from the client’s accounts with client written authorization.
Fees are paid quarterly in arrears based on the average daily balance of the client’s account during
the current quarter. When the services of a third-party manager or co-adviser are used, in some
situations the fees will be paid monthly in arrears based on the average daily balance of the client’s
account during the current month, as detailed in the agreement between the client and the third-
party money manager. Fees are pro-rated based on the number of days services are provided.
Payment for Educational Seminars
Educational Seminars are paid either via check mailed ahead of time or via credit card ahead of
time or at event.
Payment of Financial Planning Fees
Hourly Financial Planning fees are paid via check in arrears upon completion. Fixed Financial
Planning fees are paid via check arrears upon completion. Consulting fees are paid via check in
arrears upon completion.
Client agrees to notify Q10WB within (10) days of receipt of an invoice if Client disputes any billing
entry.
Payment of Retirement Plan Consulting Fees
Fees are billed to clients or deducted from the plan assets on a quarterly basis, in arrears, based
upon the agreed annual percentage rate.
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C. Clients Are Responsible for Third-Party Fees
Clients are responsible for the payment of all third-party fees (i.e., custodian fees, mutual fund
fees, transaction fees, etc.). Those fees are separate and distinct from the fees and expenses
charged by Q10WB. Please see Item 12 of this brochure regarding broker/custodian.
D. Outside Compensation for the Sale of Securities to Clients
Neither Q10WB nor its supervised persons accept any commission for the sale of securities,
including asset-based sales charges or service fees from the sale of mutual funds. Supervised
persons of Q10WB are also licensed insurance agents. Periodically, they will offer clients advice or
products from those insurance activities. Clients should be aware that these services pay a
commission and involve a conflict of interest, as the supervised person has an incentive to
recommend insurance products based on the compensation received, rather than on the client’s
needs. Q10WB manages this conflict of interest by requiring all supervised persons who are licensed
to offer insurance products to our clients to assure that the issuing insurer reviews the potential sale
of any products for the purpose of determining adherence to applicable insurance suitability
standards, requiring all supervised persons to seek prior approval of any outside employment
activity so that we may ensure that any conflicts of interest in such activities are properly disclosed
and fully disclosing to a client when a particular transaction will result in the receipt of commissions
or other associated fees. Clients are in no way required to implement the plan through any
representative of Q10WB in their capacity as an insurance agent.
Item 6: Performance-Based Fees and Side-By-Side Management
Q10WB does not accept performance-based fees or other fees based on a share of capital gains on
or capital appreciation of the assets of a client.
Item 7: Types of Clients
Q10WB generally provides investment advice and/or management supervisory services to the
following Types of Clients:
❖ Individuals
❖ High-Net-Worth Individuals
❖ Corporations or Business Entities
Minimum Account Size
There is an account minimum, $25,000, which may be waived by the investment advisor, based on
the needs of the client and the complexity of the situation. Various third-party money managers
may impose their own minimum account specifics.
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Item 8: Methods of Analysis, Investment Strategies,
and Risk of Investment Loss
A. Methods of Analysis and Investment Strategies
Methods of Analysis
Q10WB’s methods of analysis include charting analysis, fundamental analysis, and technical
analysis.
Charting analysis involves the use of patterns in performance charts. Q10WB uses this technique
to search for patterns used to help predict favorable conditions for buying and/or selling a
security.
Fundamental analysis involves the analysis of financial statements, the general financial health of
companies, and/or the analysis of management or competitive advantages.
Technical analysis involves the analysis of past market data; primarily price and volume.
Investment Strategies
Q10WB uses long term trading, short term trading, and short sales strategies.
Investing in securities involves a risk of loss that you, as a client, should be prepared to bear.
B. Material Risks Involved
Methods of Analysis
Charting analysis strategy involves using and comparing various charts to predict long and short-
term performance or market trends. The risk involved in solely using this method is that only past
performance data is considered without using other methods to crosscheck data. Using charting
analysis without other methods of analysis would be making the assumption that past performance
will be indicative of future performance. This may not be the case.
Fundamental analysis concentrates on factors that determine a company’s value and expected
future earnings. This strategy would normally encourage equity purchases in stocks that are
undervalued or priced below their perceived value. The risk assumed is that the market will fail
to reach expectations of perceived value.
Technical analysis attempts to predict a future stock price or direction based on market trends.
The assumption is that the market follows discernible patterns and if these patterns can be
identified then a prediction can be made. The risk is that markets do not always follow patterns
and relying solely on this method may not work long term.
Investment Strategies
Long term trading is designed to capture market rates of both return and risk. Frequent trading,
when done, can affect investment performance, particularly through increased brokerage and
other transaction costs and taxes.
Short term trading and short sales generally hold greater risk and clients should be aware
that there is a chance of material risk of loss using any of those strategies.
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Investing in securities involves a risk of loss that you, as a client, should be prepared to bear.
General risks associated with investing include:
• Currency Risk – Overseas investments are subject to fluctuations in the value of the dollar
against the currency of the investment’s originating country. This is also referred to as
exchange rate risk.
•
Interest Rate Risk – Movements in interest rates may directly cause prices of fixed income
securities fluctuate. For example, rising interest rates can cause “high quality, relatively
safe” fixed income investments to lose principal value.
• Credit Risk – If debt obligations held by an account are downgraded by ratings agencies or
go into default, or if management action, legislation or other government action reduces
the ability of issuers to pay principal and interest when due, the value of those obligations
may decline, and an account’s value may be reduced. Because the ability of an issuer of a
lower-rated or unrated obligation (including particularly “junk” or “high yield” bonds) to
pay principal and interest when due is typically less certain than for an issuer of a higher-
rated obligation, lower rated and unrated obligations are generally more vulnerable than
higher-rated obligations to default, to ratings downgrades, and to liquidity risk.
• Purchasing Power Risk – Purchasing power risk is the risk that an investment’s value will
decline as the price of goods rises (inflation). The investment’s value itself does not decline,
but its relative value does. Inflation can happen for a variety of complex reasons, including
a growing economy and a rising money supply.
• Maturity Risk – The value of bonds or notes may change from the time of issuance to the
time of maturity. Generally speaking, maturity risk increases as the length of time until
maturity increases.
• Liquidity Risk – Liquidity is the ability to readily convert an investment into cash. For
example, Treasury Bills are highly liquid, while real estate properties are not. Some
securities are highly liquid while others are highly illiquid. Illiquid investments carry more
risk because it can be difficult to sell them.
• Political Risk – Most investments have a global component, even domestic stocks. Political
events anywhere in the world may have unforeseen consequences to markets around the
world.
• Regulatory Risk – Changes in laws and regulations from any government can change the
value of a given company and its accompanying securities. Certain industries are more
susceptible to government regulation. Changes in zoning, tax structure or laws impact the
return on these investments.
•
Investment Term Risks – If the client requires a liquidation of their portfolio during a period
in which the price of the security is low, the client will not realize as much value as they
would have had the investment had the opportunity to regain its value, as investments
frequently do, or had it been able to be reinvested in another security.
• Financial Risk – Many investments contain interests in operating businesses. Excessive
borrowing to finance a company’s business operations decreases the risk of profitability
because the company must meet the terms of its obligations in good times and bad. During
periods of financial stress, the inability to meet loan obligations may result in bankruptcy
and/or a declining market value.
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• Default Risk – This risk pertains to the ability of a company to service their debt. Ratings
provided by several rating services help to identify those companies with more risk.
Obligations of the U.S. government are said to be free of default risk.
C. Risks of Specific Securities Utilized
Q10WB generally seeks investment strategies that do not involve significant or unusual risk
beyond that of the general domestic and/or international equity markets. However, it will utilize
short sales. Short sales generally hold greater risk of capital loss and clients should be aware that
there is a chance of material risk of loss using any of those strategies.
Past performance is not a guarantee of future returns. Investing in securities involves a risk of
loss that you, as a client, should be prepared to bear.
Risk of Loss Associated with Specific Securities
There are also risks related to recommendation of specific types of securities. A portfolio may be
comprised of stocks, bonds, preferred securities, publicly traded partnerships, ETFs, mutual
funds, separately managed accounts, listed options on ETFs and stocks, cash or cash equivalents
and select alternative investments. Among the risks are the following:
• Bond/Fixed-Income Risk – Q10WB may invest portions of client assets directly into fixed
income instruments, such as bonds and notes, or may invest in pooled investment funds
that invest in bonds and notes. While investing in fixed income instruments, either directly
or through pooled investment funds, is generally less volatile than investing in stock
(equity) markets, fixed income investments nevertheless are subject to risks. These risks
include, without limitation, interest rate risks, credit risks, or maturity risks (as discussed
above). Economic and other market developments can adversely affect fixed-income
securities markets in Canada, the United States, Europe and elsewhere. At times,
participants in debt securities markets may develop concerns about the ability of certain
issuers to make timely principal and interest payments, or they may develop concerns
about the ability of financial institutions that make markets in certain debt securities to
facilitate an orderly market, which may cause increased volatility in those debt securities
and/or markets.
• ETF and Mutual Fund Risk – When investing in an ETF or mutual fund, you will bear
additional expenses based on your pro rata share of the ETF’s or mutual fund’s operating
expenses, including the potential duplication of management fees. The risk of owning an
ETF or mutual fund generally reflects the risks of owning the underlying securities the ETF
or mutual fund holds. You will also incur brokerage costs when purchasing ETFs. The
returns from the types of securities in which an ETF invests may underperform returns
from the various general securities markets or different asset classes. The securities in the
underlying indexes may underperform fixed-income investments and stock market
investments that track other markets, segments and sectors. Different types of securities
tend to go through cycles of out-performance and underperformance in comparison to the
general securities markets.
• Large-Cap Stock Risk – Investment strategies focusing on large-cap companies may
underperform other equity investment strategies as large cap companies may not
experience sustained periods of growth in the mature product markets in which they
operate.
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• Small/Mid-Cap Stock Risk – Investment strategies focusing on small- and mid-cap stocks
involve more risk than strategies focused on larger more established companies because
small- and mid-cap companies may have smaller revenue, narrower product lines, less
management depth, small market share, fewer financial resources and less competitive
strength.
• Municipal Bonds – The firm may use municipal bonds or municipal bond funds owing to
the tax-advantaged nature of the income and relatively low incidences of default.
However, municipal bonds do have risks including call risk, credit risk, interest rate risk,
inflation risk, liquidity risk, among other possible risks.
• U.S. Treasury Notes and Bonds – The firm may use U.S. Treasury Notes and Bonds owing to
the relatively low credit risk. However, Treasury securities do have risks including interest
rate risk and inflation risk.
• Private Placement and Private Equity Investment Risk - In addition to the general risks to
which all securities are subject, securities received in a private placement generally are
subject to strict restrictions on resale, and there may be no liquid secondary market or
ready purchaser for such securities. Securities sold through private placements are not
publicly traded and, therefore, are less liquid. Companies seeking private placement
investments can be in earlier stages of development and have not yet been fully tested in
the public marketplace. Due to their illiquidity, investors in private placements must be
comfortable with being invested for long periods of time without having further access to
their invested funds.
• Hedge Fund Risk – A hedge fund is an aggressively managed portfolio of investments that
uses advanced investment strategies such as leveraging and other speculative investment
practices with the goal of generating high returns. Investing in hedge funds involves a
high degree of risk, where you could lose all or a substantial portion of your investment.
Investments in hedge funds will have limited liquidity, and the fund may have a lock-up
period during which you cannot withdraw money or exit the fund. If you are unable to sell
your investment, you will be unable to reduce your exposure on any market downturn.
Hedge funds are similar to mutual funds in that investments are pooled and professionally
managed, but differ in that the fund has far more flexibility in its investment strategies.
However, fees in hedge funds are typically higher than most mutual funds. Hedge funds
are not required to provide periodic pricing or valuation information to investors and may
also involve complex tax structures and delays in distributing tax information. Because
hedge funds often charge high fees that can erode performance, you should not invest in
hedge funds unless you have an adequate means of providing for your current needs and
personal contingencies and have no need for liquidity in this investment.
•
Insurance Product Risk – The Firm’s representatives may offer you insurance products in their
individual capacities as insurance agents. There is no guarantee that you will earn any return
on your investment and there is a risk that you will lose money. Before you consider
purchasing an insurance product, make sure you fully understand and weigh the risks.
These risks include:
o Liquidity and Early Withdrawal Risk - There may be a surrender charges for
withdrawals within a specified period, which can be as long as six to eight years.
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Any withdrawals before a client reaches the age of 59 ½ are generally subject to a 10
percent income tax penalty in addition to any gain being taxed as ordinary income.
o Sales and Surrender Charges - Asset-based sales charges or surrender charges. These
charges normally decline and eventually are eliminated the longer you hold your
shares. For example, a surrender charge could start at 7 percent in the first year and
decline by 1 percent per year until it reaches zero.
o Fees and Expenses - There are a variety of fees and expenses which can reach 2% and
more, such as: mortality and expense risk charges, administrative fees, underlying
fund expenses, and charges for any special features or riders.
o Bonus Credits - Some products offer bonus credits that can add a specified percentage
to the amount invested ranging from 1 percent to 5 percent for each premium
payment. Bonus credits, however, are usually not free. In order to fund them,
insurance companies typically impose high mortality and expense charges and
lengthy surrender charge periods.
o Guarantees - Insurance companies provide a number of specific guarantees. For
example, they may guarantee a death benefit or an annuity payout option that can
provide income for life. Insurance products guarantees are subject to the financial
strength and claims‐paying ability of the issuing company and are only as good as
the insurance company that gives them.
o Principal Risk - The possibility that an investment will go down in value, or "lose
money," from the original or invested amount.
Item 9: Disciplinary Information
There are no legal or disciplinary events that are material to a client’s or prospective client’s
evaluation of this advisory business or the integrity of our management.
Item 10: Other Financial Industry Activities and Affiliations
A. Registration as a Broker/Dealer or Broker/Dealer Representative
Neither Q10WB nor its representatives are registered as a broker/dealer or as representatives of a
broker/dealer.
B. Registration as a Futures Commission Merchant, Commodity Pool Operator, or a Commodity
Trading Advisor
Neither Q10WB nor its representatives are registered as a FCM, CPO, or CTA.
C. Registration Relationships Material to this Advisory Business and Possible Conflicts of
Interests
Kenneth D. Stephenson, Valerie Springle Seymour, Sandy Stephenson, and Krystle Pearson are
persons associated with Q10WB that are also licensed insurance agents. Periodically, they will
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offer clients advice or products from those insurance activities. The owner of Q10WB, Kenneth D.
Stephenson, owns a state-licensed affiliated insurance agency, Complete Financial Solutions, Inc.
(“CFS”). CFS is licensed to offer and sell insurance products for estate planning in the state of North
Carolina. Clients should be aware that these services pay a commission and involve a conflict of
interest, as the supervised person has an incentive to recommend insurance products based on the
compensation received, rather than on the client’s needs. Q10WB manages this conflict of interest
by requiring all supervised persons who are licensed to offer insurance products to our clients to
assure that the issuing insurer reviews the potential sale of any products for the purpose of
determining adherence to applicable insurance suitability standards, requiring all supervised
persons to seek prior approval of any outside employment activity so that we may ensure that any
conflicts of interest in such activities are properly disclosed, and fully disclosing to a client when a
particular transaction will result in the receipt of commissions or other associated fees. Clients are in
no way required to implement the plan through any representative of Q10WB in their capacity as
an insurance agent.
Q10WB and CFS receive marketing materials from AE Wealth and Advisors Excel. Advisors Excel
is an affiliate of AE Wealth and is an insurance marketing organization focused on helping
independent advisers increase their life insurance and annuity business. Both CFS and Q10WB
utilize these materials to benefit both the insurance business of CFS and the advisory business of
Q10WB. Advisors Excel receives marketing compensation in connection with some of the insurance
products purchased by our clients based on the recommendations of our representatives. Although
the receipt of such marketing material is not conditioned upon any particular level of insurance
business conducted by CFS with Advisors Excel, the receipt of such material is implicitly based
upon a continuation of the relationship between the two firms.
AE Wealth and Advisors Excel also sponsor and hosts trainings, programs, conferences and other
trips that are available to advisory representatives and insurance agents who utilize the services or
place business through these entities. For many of these trips, AE Wealth or Advisors Excel pays or
reimburses travel-related costs of Q10WB representatives and CFS personnel and their spouses.
This practice could be considered a form of non-monetary compensation for placing business
through AE Wealth or on the Advisors Excel platform and creates a conflict of interest in that it
incentivizes Q10WB to place advisory clients with AE Wealth and it incentivizes CFS to use
Advisors Excel’s platform. Q10WB and CFS seek to minimize the impact of these conflicts by
regularly assessing the availability, comparative costs and comparative services of alternative
platforms that could provide the same services as AE Wealth and Advisors Excel, without regard
to the receipt of travel and other non-monetary compensation.
The recommendation by Q10WB for advisory clients to use AE Wealth and the recommendation by
CFS representatives for a Client to purchase an insurance product presents a conflict of interest
based upon (1) the incentive of the representative to receive a commission on the insurance product,
(2) the incentive of Q10WB and CFS to continue to receive marketing materials from AE Wealth and
Advisors Excel, or (3) the incentive for Q10WB to recommend AE Wealth for advisory services
based on these benefits rather than the client’s needs. Q10WB manages the conflicts of interest by
ensuring that the issuing insurer reviews the potential sale of any products to determine adherence
to insurance suitability standards, regularly assessing these services as described in the preceding
paragraph, and always acting in the best interests of the client when determining which third-party
manager to recommend to clients. Advisory Clients are not required to purchase insurance products
or services recommended by the representative, nor are they required to purchase them through
CFS.
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D. Selection of Other Advisors or Managers and How Q10WB is Compensated for Those
Selections
Q10WB may select third-party money managers, co-advisers and/or sub-advisers for clients.
Q10WB is compensated via its investment supervisory fees charged to the clients. Q10WB will
compensate the third-party advisers. This creates a conflict of interest in that Q10WB has an
incentive to manage clients’ investments without a sub-adviser and to direct clients to sub-advisers
that charge lower fees. Q10WB also has a conflict of interest in that it will only use or recommend
sub-advisers or other third-party managers that have a relationship with Q10WB and have met the
conditions of our due diligence review. There may be other third-party managers that may be
suitable that we do not have a relationship or that may be more or less costly. Q10WB will always
act in the best interests of the client, including when determining which third-party manager to
recommend to clients. You are under no obligation to utilize the services of the sub-advisers we
recommend. No guarantees can be made that your financial goals or objectives will be achieved.
Further, no guarantees of performance can be offered. See Item 5 above for additional information.
Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
A. Code of Ethics
Q10WB has adopted a Code of Ethics pursuant to SEC Rule 204A-1 that covers the following
areas: Business Conduct Standards, Compliance with Laws and Regulations, Fiduciary Duty,
Conflicts of Interest, Competing with Client Trades, Principal Trades, Cross Transactions Between
Clients, Personal Securities Transactions, Outside Business Activities, Dishonest or Unethical
Practices, Gifts and Entertainment, Insider Trading, Whistleblowers, Reporting Requirements,
Client Complaints, Duty to Report, Personal/Family Securities Reporting Requirements, Reporting
Non-Compliance, Acknowledgment of Receipt, and Consequences of Violation. Clients or
prospective clients may request a copy of our Code of Ethics from management.
B. Recommendations Involving Material Financial Interests
Q10WB does not recommend that clients buy or sell any security in which a related person to
Q10WB has a material financial interest.
C. Investing Personal Money in the Same Securities as Clients
From time to time, representatives of Q10WB may buy or sell securities for themselves that they
also recommend to clients. Q10WB will always document any transactions that could be construed
their own when similar
as conflicts of interest and will always transact client business before
securities are being bought or sold.
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D. Trading Securities At/Around the Same Time as Clients’ Securities
From time to time, representatives of Q10WB may buy or sell securities for themselves at or around
the same time as clients. Q10WB will trade client’s non-mutual funds and non-ETF securities
before they trade their own.
Item 12: Brokerage Practices
A. Factors Used to Select Custodians and/or Broker/Dealers
Recommended custodians are chosen based on their relatively low transaction fees and access to
mutual funds and ETFs. Q10WB will never charge a premium or commission on transactions,
beyond the actual cost imposed by the custodian. Q10WB recommends Fidelity or Charles
Schwab & Co. (“Schwab”) to clients for custody and brokerage services.
Research and Other Soft-Dollar Benefits
“Soft dollar” practices are arrangements under which products or services, other than execution of
securities transactions, are obtained by an investment adviser firm or through a broker-dealer in
exchange for the direction of client brokerage transactions by the adviser to the broker-dealer.
Fidelity makes certain research and brokerage services available at no additional cost to Q10WB.
Research products and services provided by Fidelity include: research reports on recommendations
or other information about particular companies or industries; economic surveys, data and
analyses; financial publications; portfolio evaluation services; financial database software and
services; computerized news and pricing services; quotation equipment for use in running software
used in investment decision-making; and other products or services that provide lawful and
appropriate assistance by Fidelity to Q10WB in the performance of our investment decision-making
responsibilities. The aforementioned research and brokerage services qualify for the safe harbor
exemption defined in Section 28(e) of the Securities Exchange Act of 1934.
Q10WB participates in Schwab Advisor Services. Schwab Advisor Services is a division of Schwab,
member FINRA/SIPC. Schwab is an independent SEC-registered broker-dealer. Schwab and
Q10WB are separate and unaffiliated. Schwab offers services to independently registered
investment advisers, which include custody of securities, trade execution, clearance, and settlement
of transactions. Q10WB receives economic benefits from Schwab through its participation in
Schwab Advisor Services that are typically not available to Schwab retail investors. These benefits
may include any one or more of the following: receipt of duplicate client statements and
confirmations; research-related products and tools; consulting services; access to a trading desk
serving Q10WB participants; access to block trading (which provides the ability to aggregate
securities transactions for execution and then allocate the appropriate shares to client accounts); the
ability to have advisory fees deducted directly from client accounts; access to an electronic
communications network for client order entry and account information; and access to mutual
funds with no transaction fees and to certain institutional money managers. In addition, Schwab
may provide Q10WB with discounts on products or services such as compliance, marketing,
technology, and practice management products or services provided by third-party vendors. These
benefits do not depend on the amount of brokerage transactions Q10WB directs to Schwab.
The aforementioned research and brokerage services are used by Q10WB to manage accounts for
which Q10WB has investment discretion. Without this arrangement, Q10WB might be compelled
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to purchase the same or similar services at our own expense. When we use client brokerage
commissions to obtain research or other products or services, we receive a benefit because we do
not have to produce or pay for the research products or services. As part of our fiduciary duty to
our clients, Q10WB will endeavor at all times to put the interests of our clients first. Clients should
be aware, however, that the receipt of economic benefits by Q10WB or our related persons creates
a conflict of interest and may indirectly influence Q10WB’s choice of a custodian as a custodial
recommendation. To address this conflict of interest, Q10WB reviews each recommendation of a
custodian to ensure that it is in the best interest of our clients and satisfies our fiduciary obligations,
including our duty to seek best execution.
Our clients may pay a transaction fee or commission to Fidelity or Schwab that is higher than
another qualified broker dealer might charge to effect the same transaction where Q10WB
determines in good faith that the transaction fee is reasonable in relation to the value of the
brokerage and research services provided to the client as a whole.
In seeking best execution, the determinative factor is not the lowest possible cost, but whether the
transaction represents the best qualitative execution, taking into consideration the full range of a
broker-dealer’s services, including the value of research provided, execution capability, commission
rates, and responsiveness. Although Q10WB will seek competitive rates, to the benefit of all clients,
Q10WB may not necessarily obtain the lowest possible commission rates for specific client account
transactions.
Brokerage for Client Referrals
Q10WB receives no referrals from a broker-dealer or third party in exchange for using that
broker-dealer or third party.
Clients Directing Which Broker/Dealer/Custodian to Use
Q10WB will not allow clients to direct Q10WB to use a specific broker-dealer to execute
transactions. Clients must use a Q10WB recommended custodian (broker-dealer). Not all
investment advisers allow their clients to direct brokerage. By requiring clients to use our
specific custodian, Q10WB may be unable to achieve most favorable execution of client
transactions and this may cost clients’ money over using a lower-cost custodian.
B. Aggregating (Block) Trading for Multiple Client Accounts
Q10WB maintains the ability to block trade purchases across accounts but will rarely do so. While
block trading may benefit clients by purchasing larger blocks in groups, we do not feel that
the clients are at a disadvantage due to the best execution practices of our custodian.
Item 13: Reviews of Accounts
A. Frequency and Nature of Periodic Reviews and Who Makes Those Reviews
Client accounts are reviewed at least monthly only by Kenneth D. Stephenson, President.
Kenneth D. Stephenson is the chief advisor and is instructed to review clients’ accounts with
regards to their investment policies and risk tolerance levels. All accounts at Q10WB are assigned
to this reviewer.
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All financial planning accounts are reviewed upon financial plan creation and plan delivery
by Kenneth D. Stephenson, President. There is only one level of review and that is the total review
conducted to create the financial plan.
B. Factors That Will Trigger a Non-Periodic Review of Client Accounts
Reviews may be triggered by material market, economic or political events, or by changes in
client's financial situations (such as retirement, termination of employment, physical move, or
inheritance).
C. Content and Frequency of Regular Reports Provided to Clients
Each client will receive at least quarterly a written report detailing the client’s account which will
come from the custodian.
the
Clients are provided a one-time financial plan concerning their financial situation. After
presentation of the plan, there are no further reports. Clients may request additional plans or
reports for a fee.
Q10WB provides reports to clients regarding their accounts, including actual performance reports.
Clients should carefully compare any such report to the actual account statement and contact
Q10WB if they have any questions.
Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided by Third Parties for Advice Rendered to Clients (Includes Sales
Awards or Other Prizes)
Q10WB does not receive any economic benefit, directly or indirectly from any third party for
advice rendered to Q10WB clients. Q10WB receives certain benefits from AE Wealth in the form of
training programs for its supervised persons – for more information on these benefits, please see
Item 10(c) of this Brochure. Q10WB would not receive these benefits were it not for its relationship
with these third-party managers. This presents a conflict of interest in that Q10WB has an incentive
to recommend AE Wealth for advisory services based on these benefits, rather than on the client’s
needs. Q10WB manages this conflict of interest by always acting in the best interests of the client,
including when determining which third-party manager to recommend to clients.
B. Compensation to Non-Advisory Personnel for Client Referrals
Q10WB does not directly or indirectly compensate any person who is not advisory personnel
for client referrals.
Item 15: Custody
Other than described below, Q10WB does not take custody of client accounts. Custody of client’s
accounts is held primarily at the custodian. Clients will receive account statements from the
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custodian and should carefully review those statements. Q10WB urges clients to compare the
account statements they receive from the custodian with those they received from Q10WB.
Q10WB has custody of client funds or securities due to our standing authority to make third-party
transfers on behalf of our clients who have granted us this authority. This authority is granted to us
by the client through the use of a standing letter of authorization (“LOA”) established by the client
with his or her qualified custodian. The standing LOA authorizes Q10WB to disburse funds to one
or more third parties specifically designated by the client pursuant to the terms of the LOA, and can
be changed or revoked by the client at any time. Q10WB has implemented procedures to comply
with the requirements outlined by the SEC in its February 21, 2017 No-Action Letter to the
Investment Adviser Association. Further, Q10WB requires that a qualified custodian hold client
assets. Information about the custodian that Q10WB recommends is fully described in the Brokerage
Practices section (Item 12).
Item 16: Investment Discretion
For those client accounts where Q10WB provides ongoing supervision, Q10WB maintains limited
power of authority over client accounts with respect to securities to be bought and sold, amount
of securities to be bought and sold, and the third-party money managers that are selected. All
buying and selling of securities and selection of third-party money managers is explained to clients
in detail before an advisory relationship has commenced.
Item 17: Voting Client Securities (Proxy Voting)
Q10WB will not ask for, nor accept voting authority for client securities. Clients will receive
proxies directly from the issuer of the security or the custodian. Clients should direct all proxy
questions to the issuer of the security.
Item 18: Financial Information
A. Balance Sheet
Q10WB does not require nor solicit prepayment of more than $1,200 in fees per client, six months
or more in advance and therefore does not need to include a balance sheet with this brochure.
B. Financial Conditions Reasonably Likely to Impair Ability to Meet Contractual Commitments
to Clients
Neither Q10WB nor its management have any financial conditions that are likely to reasonably
impair our ability to meet contractual commitments to clients.
C. Bankruptcy Petitions in Previous Ten Years
Q10WB has not been the subject of a bankruptcy petition in the last ten years.
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