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Form ADV Part 2A
Investment Advisor Brochure
Cover Page
R.F. Lafferty & Co., Inc.
Name of Registered
Investment Advisor
Address
40 Wall Street Suite 3602, New York, NY
10005
Phone Number
212-293-9090
Website Address
www.rflafferty.com
E-mail Address
info@rflafferty.com
Date of Last Revision
March 4, 2026
This Form ADV Part 2A (Investment Advisor Brochure) gives information about the
investment advisor and its business for the use of clients and prospective clients. If you
have any questions about the contents of this brochure, please contact us using one of the
methods listed above. The information in this brochure has not been approved or verified by
the United States Securities and Exchange Commission (“SEC”) or by any state securities
authority. Registration is mandatory for all persons meeting the definition of investment
advisor and does not imply a certain level of skill or training.
Additional information about our firm is available on the SEC’s website at:
http://www.adviserinfo.sec.gov/
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1. About RF Lafferty & Co., Inc.
R.F. Lafferty & Co., Inc. (“RFL”) is a registered broker/dealer with the Financial
Industry Regulatory Authority (“FINRA”) and a Registered Investment Adviser (“RIA”)
in state jurisdictions where applicable. Established in 1946 as a broker/dealer, RFL
conducts retail brokerage on a transaction-based service. Commencing in 2006 as an
RIA, RFL also provides managed account and financial planning services. Henry Hackel
is President of RFL since 1980 and has been in the financial services industry since
1968.
2. MATERIAL CHANGES
Material changes to the ADV Brochure will be provided as a separate document to clients
who have received previous versions of the brochure. This Brochure is an annual update.
The material changes are the increased number of investment advisors and the total
assets under management by the firm.
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1.
ABOUT RF Lafferty & Co., Inc……………………………………………………….………2
2.
MATERIAL CHANGES………………………………………………………………………..….2
3. TABLE OF CONTENTS ……………………………………………………………………………3
ADVISORY BUSINESS……………………………………………………………………….4
4.
5.
FEES AND COMPENSATION ………………………………………………………………….8
6.
PERFORMANCE-BASED FEES and SIDE-BY-SIDE MANAGEMENT………………10
7.
TYPES OF CLIENTS…………………………………………………………………………….13
8.
METHODS of ANALYSIS, INVESTMENT STRATEGIES and RISK OF LOSS……13
9.
DISCIPLINARY INFORMATION……………………………………………………………15
10. OTHER FINANCIAL ACTIVITIES and AFFILIATIONS………………………………15
CODE of ETHICS, PARTICIPATION or
11.
INTEREST in CLIENT TRANSACTIONS and PERSONAL TRADING…………….16
12. BROKERAGE PRACTICES …………………………………………………………………..17
13. REVIEW of ACCOUNTS and REPORTS …………………………………………………18
14.
CLIENT REFERRALS and OTHER COMPENSATION ………………………………..20
15.
CUSTODY ……………………………………………………………………………………….21
16.
INVESTMENT DISCRETION ………………………………………………………………21
17. VOTING CLIENT SECURITIES ……………………………………………………………21
18.
FINANCIAL INFORMATION ………………………………………………………………21
19. Officers of RIA BIOGRAPHICAL INFORMATION…………………………………..23
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4. ADVISORY BUSINESS
RFL provides management services called (“RFL Advisor Program”) or “Advisor
Program”) with RBC Correspondent Services (“RBC”) offering back-office support.
As of June 30, 2025, RFL has $129,823,421.00 of assets under management.
All portfolios are managed on a discretionary basis.
RFL’s Investment Advisor Representative (“IA Rep” or “Financial Consultant” in
accordance with the Advisor Program Agreement) conducts an initial interview and
data-gathering questionnaire to determine the client's financial situation and
investment objectives, and to give the client the opportunity to impose reasonable
restrictions on the management of the account. Clients could leave standing
instructions with the IA Rep to refrain from investing in securities or types of securities
or invest in limited amounts of securities. The IA Rep recommends a portfolio that may
consist of stocks, bonds, mutual funds, options, CDs, ETFs, and US government
securities. Based on client need, other securities may be considered (e.g., ADRs,
foreign equities, warrants, and commercial paper). An asset allocation will be
determined at the account set-up. Mutual funds will be offered at net asset value
(without sales charge) or may include no load funds.
Quarterly, the IA Rep will notify the client to contact the IA Rep if there have been any
changes in the client's financial situation or investment objectives, or to impose or
modify account restrictions. The IA Rep will contact or attempt to contact the client
periodically but no less than annually on these matters. It is the client's responsibility
to notify the IA Rep at any time there are changes. Clients may call in at any time
during normal business hours to discuss directly with the IA Rep about the client's
account, financial situation, or investment needs. Clients will receive timely
confirmations from the custodian/brokerage firm and at least quarterly statements
containing a description of all transactions and all account activity. The client will retain
the rights of ownership of all securities and funds in the account to the same extent as
if the client held the securities and funds outside the program. In addition to custodial
statements, RFL makes available client quarterly Portfolio Review reports prepared by
RBC and are available per client’s request. The reports are customized at the account
set-up. RFL advisory recommends to all clients to review the performance statements
along with the custodian statement to ensure accuracy.
Financial Planning Services consistent with the individual client's tax status as well as
their financial risk/reward parameters and personal financial objectives. Planning may
focus on investments, insurance planning, taxes, retirement planning, risk management
issues, and goal setting including education funding, and/or estate plans. Investment
recommendations may consist of stocks, bonds, mutual funds, options, CDs, ETFs, and
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US government securities. Based on client need, other securities may be considered
(e.g., foreign equities, warrants, and commercial paper). Vehicles such as variable life
insurance or variable annuities, disability and/or life insurance may also be
recommended based on client needs and objectives. The financial plan is only included
with the RFL Advisor Program if requested by the client.
Through its investment advisor representatives, RFL provides financial planning,
consulting and fee-only investment advisory services to individuals, pension and profit-
sharing plans, trusts, estates or charitable organizations, corporations, or other
business entities. No additional fees for these services.
Third Party Advisors
Advisors Asset Management, Inc. (“AAM”), 18925 Base Camp Road, Suite 203,
Monument, CO80132
AAM offers various strategies from Conservative Taxable, Core Plus Taxable, Credit
Opportunities, Mortgage Investment Portfolio, Short Term Tax Exempt, Core Tax Exempt,
Peroni Method and High 50 Dividend. Although these strategies are available, clients have
exclusively selected the Peroni Method. The Peroni Method generally seeks to provide capital
appreciation by investing in a portfolio managed based on the Peroni Method; the proprietary,
technically based research strategy of the portfolio manager, Eugene E. Peroni, Jr., utilizing
a multi-cap equity strategy, securities may range from value to growth as market conditions
change or are anticipated. Cash levels generally do not exceed 20% of the value of the
portfolio under regular market conditions.
Empirical Asset Management Two Newton Executive Park 2227 Washington St,
Suite 202 Newton MA 02462
EAM Asset Allocation portfolios are driven by our Rules Based Investing® philosophy and
are designed to meet a broad range of investment objectives and risk tolerances. The series
consists of five models, with equity exposure and risk increasing as we move from
conservative to more aggressive models. Risk Management delivered through diversification
both across and within asset classes, combination of active and passive management, and
precision asset allocation through targeted ETF holdings, periodic rebalancing to enhance
returns and manage risk and a tax conscious approach utilizing ETF investing and tax-
sensitive rebalancing.
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TowerBridge Advisors 300 Barr Harbor Dr, #705 West Conhohocken PA. 19428
Founded in 2001 with a singular focus on providing exceptional wealth and asset
management services to individuals, families and select institutions.
Employee-owned, which ensures our incentives are aligned with our clients.
10-person wealth management team, with extensive research and portfolio
management experience managing individual stocks and bonds
Customized portfolios created to meet each client’s unique needs.
Commitment to outstanding client service
ADP Retirement Plan Investment Management Services
R.F. Lafferty & Co., Inc. provides investment advisory services to assist plan sponsors, plan
administrators and investment committees to meet their ERISA fiduciary responsibilities
under ERISA § 3(21).
We share fiduciary responsibility with plan administrators and investment committees as it
relates to the assets. As a part of a client’s fiduciary team, R.F. Lafferty & Co., Inc. provides
the investment expertise to implement the plans investment policies and objectives.
ADP Retirement Plan Services solely determines and utilizes outside sources for Trustee and
Custodian services of all plan assets.
ADP Retirement Plan Services acts as the third-party administrator (record-keeper) for all
plans.
For the purposes of ERISA § 3(21), R.F. Lafferty & Co., Inc. does not exercise any
discretionary authority or control respecting management of the plan or disposition of its
assets or have any discretionary authority or discretionary responsibility in the administration
of the plan. Therefore, we are not a “fiduciary” pursuant to ERISA except to the extent we
render “investment advice” to the plan within the meaning of section 3(21) of ERISA and
Department of Labor regulations there under.
The participants are responsible for any individual investment selections made under the plan.
Under ERISA § 3(21), R.F. Lafferty & Co., Inc. acts as the advisor making investment
recommendations, but it is ultimately up to the plan sponsor and plan participants to decide
whether and how to implement these recommendations. Furthermore, under ERISA § 3(21),
the participants are responsible for any individual investment selections made under the plan.
Under ERISA § 3(21), Mesirow Financial acts as Co-Fiduciary with regard to the plans
Investment Policy Statement. Mesirow Financial offers their services as an option to Plan
Sponsors who seek to develop an Investment Policy Statement for their retirement plans.
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Mesirow Financial provides the guidelines for selecting and evaluating investments offered in
the plan. Mesirow Financial provides the Investment Policy Statement and provides services
regarding investment selection, monitoring, benchmarking, and de-selection.
R.F. Lafferty & Co., Inc. works with Mesirow Financial to establish and manage a process to
select, de-select, benchmark and monitor investments offered to plan participants. Together
we will regularly evaluate the plan’s investment offerings in accordance with the Investment
Policy Statement guidelines.
Investment Committee Meetings – R.F. Lafferty & Co., Inc. meets regularly with the Plan
Investment Committees to document the performance of the plan’s investments and to make
any recommendations that may be appropriate for changes. These meetings are documented
and become part of the plan’s due diligence file.
Participant Communication – R.F. Lafferty & Co., Inc. will provide group meetings (up to
quarterly) and individual participant meetings to help participants achieve better financial
results. The schedule, timing and number of meetings shall be determined prior to contract
acceptance.
ERISA 3(21) and 3(38) fiduciary investment advisory services defined by the Employee
Retirement Income Security Act of 1974 (ERISA): An ERISA 3(21) fiduciary investment
advisor serves as an investment fiduciary by making investment recommendations to the plan
sponsor.
5. FEES AND COMPENSATION
Fees for RFL Advisor Program are computed at an annualized percentage of assets under
management on a sliding scale. All fees are negotiable. There are 3 options available.
SCHEDULE A
MANAGED ACCOUNT FEE SCHEDULE
Please select the appropriate option from below:
● Option 1. __________ (Please Initial)
ASSET TOTAL
FEE TO
CLIENT
ASSET FEE
(Maximum
Allowable)
$25,000 - $250,000 *
2.75%
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$250,00-500,000
2.50%
$500,001 - $750,000
2.25%
2.00%
$750,00 -$1,000,000
$1,000,001
-
$2,500,000
1.50%
1.25%
Negotiable
$2,500,001 - Greater
$5,000,001 -
$10,000,000
$10,000,001 and
above
Negotiable
* Minimum advisory account size is $25,000.
● Option 2. __________ (Please Initial)
Note: Minimum rate of $200/hour to be invoiced quarterly,
in arrears, by R. F. Lafferty & Co., Inc.
Hourly Rate: $____________________
● Option 3. __________ (Please Initial)
Note: All fees to be invoiced in arrears by R. F. Lafferty & co., Inc.
a. Fixed Fee:
$____________________
b. Fixed Fee Billing option:
______________ Quarterly
______________ Semi-annually
______________ Annually
For the RFL Advisor Program the fee will be payable quarterly in advance. The first
payment is due and payable upon execution of the Agreement and will be assessed pro-rata
in the event the Agreement is executed other than the first day of the new calendar quarter.
Subsequent payments are due and will be assessed on the first day of each calendar quarter
based on the value of the portfolio as of the last day of the previous calendar quarter.
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If a financial plan is requested by the client, the fee may be included under the RFL Advisor
Program. In almost all cases the cost is inclusive, and no additional fees are required. If the
client requests, the IA Rep will quote a fixed fee ranging from $1,500 to $25,000,
depending upon the nature and complexity of services, the client’s financial situation, and
the anticipated time to be incurred. The IA Rep may require the full fee to be paid in
advance or a retainer fee (e.g., 50%) to be paid in advance with the balance due on
delivery of the written plan. The IA Rep may apply financial planning fees to offset first year
fees of the RFL Advisor Program, should the client choose to implement the Program.
These fees are for advisory services only and do not include any transaction fees or
commissions, which may be charged separately by the broker/dealer’s custodial firm. See
the section heading Brokerage Practices for more information. Mutual funds are purchased
at NAV or no-load, however transaction fees may apply.
Payment of fees may be paid direct by the client, or client may authorize RBC or Pershing as
the custodian holding client funds and securities to deduct RFL advisory fees direct from the
client account as prepared by RBC or Pershing on behalf of RFL. The custodian will provide
periodic account statements to the client. Such statements will reflect all fee withdrawals
made on behalf of RFL. It is the client’s responsibility to verify the accuracy of the fee
calculation.
Fees as published on the fee schedule may be negotiable.
Fees are not collected for services to be performed more than six months in advance.
In addition to fees paid for advisory services with respect to clients' investments in mutual
funds, and in accordance with the mutual fund’s prospectus, clients pay additional fees on
the mutual fund investment because the mutual funds also pay advisory and/or
management fees to an investment advisor.
IA Reps of RFL are also Registered Representatives (“RRs”) of RFL, a broker/dealer, and as
such may receive commission-based compensation for the sale of securities and other
investment products. RFL and its IA Reps do not double-dip and will either receive fee-
based compensation or commissions on specified assets. Mutual funds recommended under
advisory services will be “no-load” or “load-waived.” Client will not pay the advisory fee for
mutual funds held in the RFL Advisor Program that were purchased from RFL as a
broker/dealer with a front-end sales load until the client has held those shares for at least
two years from the date of the initial purchase. In the case where a client invests in a
mutual fund, the client may also indirectly pay for the expenses and advisory fees charged
by the mutual fund companies in which they invest. Clients are not obligated to purchase
recommended investment products, or to purchase through our firm or affiliated firms.
RFL’s primary business is as a broker/dealer.
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For the RFL Advisor Program, services will continue until either party terminates the
agreement upon receipt of written notice. If termination occurs prior to the end of a calendar
quarter, a pro-rata refund of unearned fees will be made to the client, provided that the
minimum annual fee requirement in the amount of $100.00 has been satisfied. Upon
termination of the Agreement, it is solely Client’s responsibility to issue instructions regarding
disposition of the assets in the account. As of the date of termination, RFL will no longer be
the investment advisor of record, and it will be Client’s responsibility to monitor the timely
disposition of the account and take all future actions regarding the management of the
account.
For financial planning, the client may terminate the Agreement at any time and a refund of
the unearned fees, if any, will be made based on time and effort expended before termination.
The Agreement for financial planning terminates upon delivery of the plan. When the IA Rep,
in writing, confirms with the client that the financial plan has been completed, no refunds will
be made, and payment is due in full.
Termination of Advisory Relationship.
A client agreement may be terminated at any time by either party, for any reason upon
written notice of either party. The client has the right to terminate an agreement without
penalty within five (5) business days after entering into the agreement. Clients will receive,
where applicable, a prorated refund of any prepaid advisory fees. Additionally, if a client
doesn’t receive the Brochure Document within 48 hours prior to signing the contract client
has (5) business days in which to cancel the contract, without penalty. Any prorated refund
will be based upon actual services incurred up to and at the time of termination.
If termination occurs prior to the end of a calendar quarter, a pro-rata refund of unearned
fees will be made to the client.
The Advisory Agreement contains a pre-dispute arbitration clause. The client understands
that the agreement to arbitrate does not constitute a waiver of the right to seek a judicial
forum where such a waiver would be void under the federal securities laws. Arbitration is
final and binding on the parties.
General Information about Fees
Fee Calculation
The fee charged is calculated as described above and is not charged on the basis of a share
of capital gains upon or capital appreciation of the funds or any portion of the funds of an
advisory client (Section 205(a)(1) of the Advisers Act).
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Termination of Advisory Relationship.
A client agreement may be terminated at any time by either party, for any reason upon written
notice of either party. The client has the right to terminate an agreement without penalty
within five (5) business days after entering into the agreement. Clients will receive, where
applicable, a prorated refund of any prepaid advisory fees. Any prorated refund will be based
upon actual services incurred up to and at the time of termination.
Mutual Fund Fees
All fees paid to RFL for investment advisory services are separate and distinct from the fees
and expenses charged by mutual funds to their shareholders. These fees and expenses are
described in each fund's prospectus. These fees will generally include a management fee,
other fund expenses, and a possible distribution fee. If the fund also imposes sales charges,
a client may pay an initial or deferred sales charge. A client could invest in a mutual fund
directly, without the services of RFL. In that case, the client would not receive the services
provided by RFL which are designed, among other things, to assist the client in determining
which mutual fund or funds are most appropriate to each client's financial condition and
objectives. To the extent that client assets are invested in money market funds or cash
positions, the fees for monitoring those assets are in addition to the fees included in the
internal expenses of those funds paid to their own investment managers, which are fully
disclosed in each fund’s prospectus. Accordingly, the client should review both the fees
charged by the funds and the fees charged by RFL to fully understand the total amount of
fees to be paid by the client and to thereby evaluate the advisory services being provided.
Trading and other Costs
All fees paid to RFL for investment advisory services are separate and distinct from transaction
fees and/or custodian fees charged by broker dealers associated with the purchase and sale
of equity securities and mutual funds. In addition, fees do not include the services of any co-
fiduciaries, accountants, brokers or attorneys.
Direct Debiting of Client Accounts
Advisory fees may be directly debited from a client account only if the client provides written
authorization permitting RFL’s fees to be paid directly from the client's account held by an
independent custodian and the custodian agrees to send to the client a statement, at least
quarterly, indicating all amounts disbursed from the account including the amount of advisory
fees paid directly to RFL.
6. PERFORMANCE-BASED FEES and SIDE-BY-SIDE MANAGEMENT
RFL does not charge Performance-Based Fees. RFL does not engage in Side-By-Side
Management.
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TYPES OF INVESTMENTS
RFL is disclosing those risks and opportunities for basic types of securities used in the Advisor
Program. Investing in securities involves risk and the potential loss.
● Stock represents ownership in a company. If the company prospers and grows, the
value of the stock should increase. Even if a company is profitable, the stock prices
are subject to “market risk” which is attributable to investor attitudes. Stock
ownership in more established companies is more conservative, while younger
companies provide the most risk and reward opportunities.
● Debt Securities (corporate or municipal bonds) are basically promissory notes that pay
interest and the return of principal at the end of a specified term. Credit risk is the
chance the issuer will fail to pay the interest payments on the security or to pay the
principal at maturity. The interest rate risk is that the market value of the bonds will
go down when interest rates go up. Prepayment risk is the chance that a bond will be
paid off early. For example, if interest rates fall, a bond issuer may decide to pay off
its debt. When this happens, the investor may not be able to reinvest the proceeds in
an investment with as high a return or yield.
● Mutual Fund is an investment pool, which may include money market instruments,
stocks, bonds, or other investment vehicles. Professional money managers research,
select, and monitor the performance of the securities the fund purchases. It is easier
to achieve diversification through ownership of mutual funds rather than through
ownership of individual stocks or bonds. Even with no-load or load-waived funds,
there are mutual fund expenses paid to the fund company. Investors may have to
pay taxes on capital gains distribution received by the fund but not distributed to the
investor. Mutual funds redeem shares at net asset value (“NAV”) at the end of the
trading day.
● Exchange Traded Fund (“ETF”) holds securities to match the price performance of a
certain market index or commodity price. ETFs can track stock indexes and sectors,
bonds and precious metals. ETFs are subject to the same market risks as the index
or sector they are designed to track. ETFs can be bought and sold throughout the day
like stocks. ETFs may be an index fund or a fully transparent actively managed fund.
7. TYPES OF CLIENTS
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RFL provides advisory services to individuals, pension and profit-sharing plans, trusts,
estates, charitable organizations, corporations, and other business entities.
RFL sets the initial minimum account size under the RFL Advisor Program at $50,000. RFL
may waive this minimum in its sole discretion.
8. METHODS of ANALYSIS, INVESTMENT STRATEGIES and RISK OF LOSS
Methods of analysis may include charting, fundamental, technical, cyclical, or a combination
thereof, based on the investment style of the IA Rep. Asset allocation strategies are utilized
as well. The IA Rep also evaluates the investments to determine whether they correspond
with the client’s financial objectives. The IA Rep will design and propose a portfolio to assist
the client in achieving his/her financial goals. Some IA Reps may use margin as an
investment strategy, whereas other IA Reps may use this strategy based on a client’s
needs.
By its nature, financial planning looks to the long-term. If a financial plan is provided, the
client's short-term cash needs and emergency funds are evaluated first, and then
investment and insurance strategies are designed to help the client attain his or her
financial goals. Casualty insurance (e.g., homeowner's, auto, liability, etc.) is reviewed only
at the client's request, and would be provided by an outside casualty firm.
While there is risk in all investments, some carry a greater degree of risk or higher costs.
There is no guarantee that the investment strategy selected for the client will result in the
client’s goals being met, nor is there any guarantee of profit or protection from loss. For
those investments sold by prospectus, clients should read the prospectus in full.
As a broker/dealer, RFL may buy and sell a variety of investments including but not limited
to: stocks, bonds, variable life, term, health and/or disability insurance, variable annuities,
mutual funds, US government securities, CDs, ETFs, options, and limited partnerships. As
an RIA, under the RFL Advisor Program the investments may be more limited but can be
adjusted based on client need. All transactions will be monitored and reviewed by
supervision and required licensing required for FINRA Exam 65 and/or 66.
RFL is disclosing those risks and opportunities for basic types of securities used in the
Advisor Program.
Client assets are managed by both outside managers. AAM/Peroni uses a proprietary method
of equity selection developed over two generations and is called Peroni Method.
Broadmeadow is a global investment risk avoidance management method monitoring relative
strength and volatility. The manager will take any client out an asset whereby they assess
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any potential risk. The discipline controls and ensures the portfolio weighting in any one asset
will not exceed 25% other than United States Treasury Bills.
The asset management discipline factors in fundamental as well as technical criteria using
tactical asset allocation with an eye toward trend following and monitoring both relative
strength and volatility with changes made in keeping with the age, asset base and risk
tolerance of for all of our clients.
9. DISCIPLINARY INFORMATION
An investment advisor must disclose material facts about any legal or disciplinary event that
is material to a client’s evaluation of the advisory business or of the integrity of its
management personnel. As a SEC-registered firm, we are required to report an event that is
over 10 years old. In 1999, NASD (now FINRA, a self-regulatory organization) fined RFL
$5,000 for supervision violations for failure to establish, maintain, and enforce written
supervisory procedures relating to trade reporting and anti-competitive practices in regard
to such reporting failures. In 2013, The Firms (AML) Policies, Procedures, and internal
controls were not reasonably designed to monitor or detect, the cause and the reporting of
suspicious transactions, as required by the rule 3011(A) and rule 3310(A). The firm was
fined $50,000.00. In 2013, SEC rule 10B-10, SEC rules 606, 611(A)(B) AND (C) of
regulation NMS, FINRA Rule 2010, NASD rule 3010 - RFL. failed to provide written
notification disclosing to its customers that the transactions were executed at an average
price, or erroneously disclosed that the transactions were executed at a average price. The
matter was resolved by an executed (AWC) and fined $22,000.00. In 2015, RFL executed
an AWC for a settlement for a fine (5,000.00) related to trade reporting and compliance
engine (Trace). In December 2020, FINRA fined RFL via AWC, $55,000 for activities that
occurred from July 2014 to July 2017 in which the firm failed to maintain order memoranda
to accurate reflect whether trades were solicited or unsolicited in violation of Section 17(a)
of the Securities Exchange Act of 1934 (Exchange Act), Rule 17a-3 There under and FINRA
Rules 4511 and 2010. RFL also failed to establish, maintain, and enforce written supervisory
procedures, reasonably designed to achieve compliance with applicable recordkeeping laws,
regulations, and rules pertaining to review and retention of order memoranda, in violation of
NASD Rule 3010 (for conduct before December 1,2014), FINRA Rule 3110 (for conduct on
or after December 1,2014), and FINRA Rule 2010.
10. OTHER FINANCIAL ACTIVITIES and AFFILIATIONS
RFL’s primary business is financial management, of which investment management is a major
component. RFL also offers comprehensive financial planning and consulting services. In
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addition, RFL advisers may be registered representatives of RF Lafferty & Co., Inc. and may
be insurance licensed. These advisers may recommend securities and/or insurance products
to clients of RFL and may earn reasonable and customary commissions on the sale of such
securities and/or insurance products. Comparable insurance products may be available from
other sources at a lower price.
IA Reps of RFL are associated with RFL as Registered Representatives. R.F. Lafferty & Co.,
Inc. is a general securities broker/dealer having membership in the Financial Industry
Regulatory Authority. RFL is a diversified financial services company engaged in the design
and sale of investment products. We may recommend securities, asset management, or
insurance products offered by RFL or its affiliates. If clients purchase these products through
us, we will receive the normal commissions or fees associated, but RFL will not “double-dip”.
Thus, a conflict exists between our interests and those of advisory clients. The client is under
no obligation to purchase products recommended, or to purchase products either through us
or through RFL.
11. CODE of ETHICS, PARTICIPATION or INTEREST in CLIENT TRANSACTIONS and
PERSONAL TRADING
RFL has adopted a Code of Ethics pursuant to Rule 204A-1 of the Investment Advisers Act of
1940, as amended, to prevent violations of federal securities laws. The Code of Ethics is
predicated on the principle that RFL owes a fiduciary duty to its clients. Accordingly, RFL
expects all employees to act with honesty, integrity, and professionalism and to adhere to
federal securities laws. All officers, directors, members, and employees of RFL and any other
person who provides advice on behalf of RFL and is subject to RFL’s control and supervision
are required to adhere to the Code of Ethics. RFL’s Code of Ethics allows the purchase of IPOs
or private placements only with prior permission from RFL’s Chief Compliance Officer. Clients
may request to receive, at no cost, a copy of RFL’s Code of Ethics, which contains its policies
on employee trading, gifts, and outside business activities. Gifts of nominal value are
acceptable, and all employees must disclose any outside business activities generating
revenue, which must be approved by RFL’s Chief Compliance Officer.
Employee Trading Policy
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From time to time, RFL may recommend to clients that they purchase or sell specific securities
or investments in which RFL, or its related personnel have some financial interest. In addition,
RFL or individuals associated with RFL may buy, sell, or hold in their personal accounts the
same securities that RFL recommends to its clients and in accordance with its internal
compliance procedures. Such trades will occur simultaneously with or after trades placed on
behalf of clients.
Occasionally, investment objectives of clients are similar to those of RFL’s IA Reps,
accordingly, this may lead to personal investments made in the same securities that are
recommended to clients. However, RFL will always place the interests of clients ahead of
RFL and its employees. RFL’s policy is designed to avoid conflicts of interest with our clients,
and we will not violate the Advisor's fiduciary responsibilities to our clients.
Participation or Interest in Client Transactions
RFL, as a broker/dealer is engaged in the investment banking business and market making.
Advisory and brokerage clients are limited from purchasing the stocks of companies while RFL
has current investment banking activity with the company, as these stocks will be placed on
the restricted list and no recommendations of these securities may be made. RFL Brokerage
Clients may purchase these securities on an unsolicited basis during the investment banking
period. If an RFL advisory client wishes to purchase a new issue security, the firm will not
take compensation (selling concession) on the transaction. The stocks of these companies
may be recommended to advisory and brokerage clients after the investment banking activity
has ceased.
General securities transactions
To minimize conflicts of interest, and to maintain the fiduciary responsibility RFL has for its
clients established the following policy: An officer, director, or employee of RFL shall not buy
or sell securities for a personal portfolio when the decision to purchase is substantially derived,
in whole or in part, by reason of employment with RFL, unless the information is also available
to the investing public on reasonable inquiry. No person associated with RFL shall prefer his
or her own interest to that of any client. Personal trades in securities being purchased or sold
for clients may be affected simultaneously with or after trades are affected for clients. RFL
personnel may not anticipate trades to be placed for clients. The client will always receive the
best executed price available at the time of trading.
Principal Trades
Page 16 of 44
RFL, as a broker/dealer acts as a market maker. RFL does enter riskless principal trades with
brokerage client accounts. RFL does not enter any principal trades with advisory accounts.
Agency Cross Transactions
RFL does not enter any agency cross trades with advisory accounts.
Investment Management Services Reviews
While the underlying securities within Investment Management Services accounts are
continuously monitored, these accounts are reviewed no less frequently than annually.
Accounts are reviewed in the context of each client's stated investment objectives and
guidelines, ensuring that the structure of the portfolio is coordinated with these objectives.
12. Brokerage Practices
It is the objective of RFL to provide a means of allocating trading and investment opportunities
between advisory clients on a fair and equitable basis and in compliance with all applicable
state and federal guidelines. With respect to clients’ accounts with substantially similar
investment objectives and policies, RFL may often seek to purchase or sell a security in each
account. RFL will aggregate orders only when such aggregation is consistent with RFL’s duty
to seek the best execution and is consistent with the investment objective of each client. No
client account will be unfairly favored over any other account.
Each client that participates in an aggregated order will participate based on the average
execution price in that security. All transaction costs will be allocated pro rata based on each
client’s participation in the transaction. All securities purchased or sold, whether the order is
filled completely or partially, will then be allocated pro rata based on the assets of each
account.
Selection or recommendation of broker/dealers
Because IA Reps are RRs with RFL, if clients freely choose to implement advice through us,
the broker/dealer is RFL. Under FINRA supervision rules, compliance monitoring is more
efficient by using RFL but required.
RFL performs "due diligence" on mutual funds, limited partnerships, and insurance products.
Only those investments that meet firm requirements will be on RFL’s "approved product list"
and be offered for sale to clients.
RFL does not have the incentive to select or recommend a broker/dealer based on its interest
in receiving client referrals.
Certain clients may direct RFL to use particular brokers for executing transactions in their
accounts. To the extent brokerage transactions are placed with particular broker dealers for
Page 17 of 44
execution as directed by a client, RFL’ ability will achieve best execution available. Clients who
direct RFL to use particular broker dealers may pay higher commissions than those that do
not. RFL reserves the right to decline acceptance of any client account that directs the use of
a broker dealer other than RF Lafferty & Co., Inc., if RFL believes that the broker dealer would
adversely affect RFL’s fiduciary duty to the client and/or ability to effectively service the client
portfolio.
Soft Dollar Practices
RFL does not receive compensation or benefits in the form of “soft dollars” for research,
products and/or other services on investment advisory accounts.
13. Review of Accounts and Reports
RFL Advisor Program: Each IA Rep is responsible to review accounts under his/her
supervision. The review may be done daily but no less than monthly. Changes can occur in
the portfolio at any time based on fundamental news regarding the economy, client
investments, and/or performance. A more comprehensive account review is done, on a
quarterly basis with an eye towards the asset allocation. Based on the IA Rep’s philosophy
and the client’s investment objectives, some portfolios will be more actively traded and
other securities will be held for the long term.
In addition, investment returns will be measured against the appropriate benchmarks in each
asset class. More frequent reviews may be triggered by material changes in variables such as
the client's individual circumstances, or the market, political or economic environment.
Reports
Clients will receive statements at least quarterly. Additionally, monthly statements will be
generated because of investment activity by the client's separate custodian. Confirmation
statements will be issued for all trading activity. Monthly and/or quarterly statements will
include portfolio holdings, dates and amounts of transactions, and current and prior statement
values. It is recommended to clients to review the custodian confirmations and statements
vs. the quarterly reports to ensure consistency and accuracy.
Financial Planning Reviews
Page 18 of 44
Financial plans are designed by client request. Financial plans do not receive any
scheduled review or reports, except as re-engaged by the client. The IA Rep suggests that
clients meet with the IA Rep annually for reviews. Financial Planning Services terminate
upon the delivery of services. While the advice may include the recommendation for a
review or follow-up services, it is the client’s obligation to secure additional or follow-up
services with the IA Rep at the client’s discretion.
These client accounts will be reviewed as contracted for at the inception of the advisory
relationship.
Under the RFL Advisor Program, clients will receive a quarterly report, which will include at a
minimum commentary, portfolio summary, and portfolio allocation comparison. The report
design may include other pages and will be designated by the client at the account set-up.
The IA Rep can also prepare post-meeting communications and financial planning documents
upon request or at the IA Rep’s discretion. It is recommended to clients to review the
custodian confirmations and statements vs. the quarterly reports to ensure consistency and
accuracy.
Management Reports
All client accounts are reviewed by the Branch Office Managers of RFL various office locations
and are reviewed by compliance staff and principals of the firm.
14. CLIENT REFERRALS and OTHER COMPENSATION
RFL does not directly or indirectly receive or give any economic benefit for providing
investment advice or other advisory services to our clients from or to anyone other than our
clients.
Client Referrals & Other Compensation
Referral Fees Paid
RFL does not pay finders (solicitors) fees.
Referral Fees Received
RFL may offer various platforms or investment strategies based on client objectives; Resource
II and/or Total Strategy Cedar Capital, Sate Street and other platforms that are sponsored by
RBC.
Sales Awards
Page 19 of 44
RFL in its capacity as a broker/dealer may receive incentive awards from mutual fund
companies. All allowable compensation is disclosed in the mutual fund prospectus.
Commission rates are set by each fund, and clients do not pay up for the additional
compensation. RFL may also receive additional compensation on stocks, bonds, partnerships,
and insurance, as may be applicable in the normal course of running a securities brokerage
business.
Advice offered by IA Reps in their capacity as RRs of RFL or agents of insurance companies,
may involve investments in mutual funds, variable insurance, or variable annuities, which pay
commissions (including 12(b)-1 fee “trails” or other compensation) from the respective
product sponsor. All allowable compensation is disclosed in the prospectus.
Referrals & Other Compensation
Referral Fees Paid
RFL does not pay finders (solicitors) fees.
15. CUSTODY
RFL does not have the authority to withdraw funds or to take custody of client funds or
securities. RBC as custodian maintains client funds and securities and is responsible for
calculating and deducting advisory fees on behalf of RFL.
16. INVESTMENT DISCRETION
RFL may request that it be provided with written discretionary authority to determine the
amounts of securities that are bought or sold. Any limitations on this discretionary authority
shall be included in this written authority statement. Clients may change or amend these
limitations as required. All such amendments shall be submitted in writing. When authorized
by the client, RFL generally has discretionary authority to make the following determinations
without obtaining the consent of the client before the transactions are effected: (1) which
securities are bought and sold for the account and (2) the total amount of securities to be
bought and sold. RFL’s authority in making investment-related decisions may be limited by
account guidelines, investment objectives and trading restrictions, as agreed between RFL
and the client. RFL without discretion cannot perform automatic rebalancing, without prior
consent to each and every transaction.
17. VOTING CLIENT SECURITIES
Page 20 of 44
RFL does not vote proxies on behalf of its clients. Therefore, although RFL may provide
investment advisory services relative to client investment assets, RFL’s clients maintain
exclusive responsibility for: (1) directing the manner in which proxies solicited by issuers of
securities beneficially owned by the client shall be voted and (2) making all elections relative
to any mergers, acquisitions, tender offers, bankruptcy proceeding or other type events
pertaining to the client’s investment assets. RFL and/or the client shall correspondingly
instruct each custodian of the assets to forward the client copies of all proxies and shareholder
communications relating to the client’s investment assets. The client may contact RFL for
additional information as relates to the proxy voting.
18. FINANCIAL INFORMATION
Prepayments
RFL does not require or solicit prepayments of more than $500 in fees per client, six months
or more in advance.
Financial Condition
An investment advisor must provide financial information if a threshold of fee prepayments is
met; there is a financial condition likely to impair the ability to meet contractual commitments;
or, a bankruptcy within the past ten years.
Bankruptcy
RFL has not ever been subject to a bankruptcy.
19. REQUIREMENTS FOR STATE ADVISORS
RFL advisers must pass and maintain the appropriate licensing requirement and
registration. To be an RIA you must have a FINRA Exam Series 63 & 65 and/or Series 66 or
a professional designation that allows you to conduct RIA business. Licensed insurance
agents will only offer services to clients residing in states in which the agent is registered.
Disclosures
Some RFL advisers may have disclosure information. The adviser will provide a Supplemental
Disclosure to all potential clients. In addition, the Supplemental Disclosure will be provided
upon request.
There are no disclosures of material facts related to arbitration or disciplinary actions involving
the management person.
There are no material relationships maintained by the advisory business or management
persons with the issuer of securities.
Page 21 of 44
EDUCATION AND BUSINESS STANDARDS
Persons associated with RFL who provide investment advice to clients are required to have a
requisite licensing and qualifications, including several years of investment experience or
general business experience. Each IAR must also be registered in each State in which they
provide advisory services.
Officers of RIA BIOGRAPHICAL INFORMATION
Management and Supervision
Education and Business Background
Robert Hackel CCO Investment Adviser
Name:
Ownership N/A
Year of Birth: 1972
Education: Pace University, NY, BA, Finance, 1994
Background: R.F. Lafferty & Co., Inc., NY, NY, Chief Operating Officer/Chief Compliance
Officer RIA, 12/1996 - Present
No reported disclosures
Name: Henry Hackel CEO Broker Dealer/President Of RIA
Ownership 75% or more
Year of Birth: 1943
Education: City College of New York, NY, BBA 1965
Brooklyn Law School, NY, JD 1968
Background: R.F. Lafferty & Co., Inc., NY, NY, President/Chief Compliance Officer BD,
1968-present
Pro-Ex LLC, NY, NY, President, 9/2000 – 01/2008
Harbor Capital Management, Stanford, CT, General Partner, 10/1991 –9/05
No reportable disclosures
Form ADV Part 2B
Brochure Supplement
Page 22 of 44
R.F. Lafferty & Co., Inc. (“RFL”)
Name of Registered Investment
Advisor
Address
2000 S Ocean Blvd Apt 301, Delray Beach FL
33483
Phone Number
212-293-9090
Website Address
www.rflafferty.com
Robert “Rob” Hackel
Name of Supervised Person/IA
Rep
Date of Last Revision
December 4, 2025
This Brochure Supplement provides information about IA Reps that supplements the RFL
brochure. You should have received a copy of that brochure. Please contact Richard
Crockett - Compliance if you did not receive RFL’s brochure or if you have any questions
about the contents of this supplement. Additional information about IA Reps is available on
the SEC’s website at: http://www.adviserinfo.sec.gov/
Educational Background and Business Experience
Education and Business Background
Name: Robert (“Rob”) Hackel
Year of Birth: 1972
Education: Pace University, NY, BA, Finance, 1994
Business: R.F. Lafferty & Co., Inc., NY, NY, Vice-President/Chief Compliance Officer RIA,
12/1996 - Present
Disciplinary Information
Rob Hackel does not have any disclosure items.
Other Business Activities
Rob Hackel is in the business of selling securities and insurance as fully disclosed in ADV 2A.
He does not have any other outside business activities.
Additional Compensation
All fee, commission, trail commissions, and sales awards are paid through RFL as fully
disclosed in ADV 2A. Mr. Hackel does not receive any additional compensation.
Page 23 of 44
Supervision
Rob Hackel formulates his own investment advice. As the RIA Chief Compliance Officer, he
is responsible for supervision of advisory activities. Compliance staff will monitor Mr.
Hackel’s trading. Rob Hackel reports to Henry Hackel, the president of the firm. Henry
Hackel may be contacted at the phone number of the main office as shown on the cover
page. All disclosure items about the IA Rep are included in the ADV 2B supplemental
brochure.
Requirements for State-Registered Advisers
The supervised person has NOT been involved in one of the events listed below.
An award or otherwise being found liable in an arbitration claim alleging damages in excess
of $2,500.
An award or otherwise being found liable in a civil, self-regulatory organization, or
administrative proceeding.
The subject of a bankruptcy petition discloses that fact, the date the petition was first
brought, and the status.
Form ADV Part 2B
Brochure Supplement
R.F. Lafferty & Co., Inc.
Name of Registered Investment
Advisor
Address
40 Wall Street Suite 3602, New York, NY
10005
Phone Number
212-293-9090
Website Address
www.rflafferty.com
William DiPenice
Name of Supervised Person/IA
Rep
Date of Last Revision
December 4, 2025
Page 24 of 44
This Brochure Supplement provides information about IA Reps that supplements the RFL
brochure. You should have received a copy of that brochure. Please contact Richard
Crockett - Compliance if you did not receive RFL’s brochure or if you have any questions
about the contents of this supplement. Additional information about IA Reps is available on
the SEC’s website at: http://www.adviserinfo.sec.gov/
Educational Background and Business Experience
Name: William DiPenice
Year of Birth: 1951
Mr. William Dipence is registered with R.F. Lafferty & Co., Inc., located at:
110 South Buckhout
Irvington, NY 10533
New York New York
(914) 220 - 9900
Business Experience Employment
Mr. DiPenice has over 30 years in the financial industry and has been with RF Lafferty from
07/2016 and has worked with John Hancock 4/80 -3/95, HSBC Brokerage 3/95 - 12/02,
Quick & Reilly 2/02 - 5/03, Capital Brokerage 06/03 -1/04, Terra Securities Corp 1/04-
11/04, Met Life Securities 11/04 -06/06 , Chase Investment Services 06/06 -06/12 and
Wells Fargo Advisers 06/12 to 7/16 prior to joining RF Lafferty.
Mr. DiPenice is FINRA Series 6, 7, 26, 63 and 66 registered with RF Lafferty.
Disciplinary Information
None
Other Business Activities
None
Supervision
Robert Hackel is responsible for supervising Mr. DiPenice. Mr. Hackel can be reached at
(212-293-9074).
Requirements for State-Registered Advisers
Page 25 of 44
The supervised person has NOT been involved in one of the events listed below.
An award or otherwise being found liable in an arbitration claim alleging damages in excess
of $2,500.
An award or otherwise being found liable in a civil, self-regulatory organization, or
administrative proceeding.
The subject of a bankruptcy petition discloses that fact, the date the petition was first
brought, and the current status.
Form ADV Part 2B
Brochure Supplement
R.F. Lafferty & Co., Inc.
Name of Registered Investment
Advisor
Address
40 Wall Street Suite 3602, New York, NY
10005
Phone Number
212-293-9090
Website Address
www.rflafferty.com
Louis J. Ciavarella
Name of Supervised Person/IA
Rep
Date of Last Revision
December 4, 2025
This Brochure Supplement provides information about IA Reps that supplements the RFL
brochure. You should have received a copy of that brochure. Please contact Richard
Crockett - Compliance if you did not receive RFL’s brochure or if you have any questions
about the contents of this supplement. Additional information about IA Reps is available on
the SEC’s website at: http://www.adviserinfo.sec.gov/
Educational Background and Business Experience
Name: Louis J. Ciavarella
Year of Birth: 1950
Page 26 of 44
Mr. Ciavarella is FINRA Series 7 & 66 registered Investment adviser with RF Lafferty, located
at:
225 Wilmington West Chester Pike Suite 200,
Chadds Ford PA 19317
Phone: (212) 293 - 9032
Mr. Ciavarella started his financial career 6/2009 with Smith Barney in Berwyn,
Pennsylvania. He assisted clients with developing strategies for portfolio construction,
provided investment advice and estate planning. Smith Barney later merged with Morgan
Stanley and became Morgan Stanley Smith Barney. Prior to Smith Barney, Mr. Ciavarella
held positions in marketing, program management and sales management in the
information service business of Unisys, a Fortune 500 company. Mr. Ciavarella was a
registered investment advisor with Fulcrum Securities from February 2012 to February
2016. Mr. Ciavarella is a registered investment advisor with R.F. Lafferty & Co., Inc. from
February 2016 till the present.
Mr. Ciavarella earned a Bachelor of Art degree in Marketing from Michigan State University.
Disciplinary Information
None
Other Business Activities
None
Additional Compensation
Mr. Ciavarella does not receive any additional compensation beyond his commissions and fees
earned for providing advisory services.
Supervision
Robert Hackel is responsible for supervising Mr. Ciavarella. He can be reached at 212-293-
9074.
Requirements for State-Registered Advisers
The supervised person has NOT been involved in any of the events listed below.
Page 27 of 44
An award or otherwise being found liable in an arbitration claim alleging damages in excess
of $2,500.
An award or otherwise being found liable in a civil, self-regulatory organization, or
administrative proceeding.
The subject of a bankruptcy petition discloses that fact, the date the petition was first brought,
and the current status.
Form ADV Part 2B
Brochure Supplement
R.F. Lafferty & Co., Inc.
Name of Registered Investment
Advisor
Address
40 Wall Street Suite 3602, New York, NY
10005
Phone Number
212-293-9090
Website Address
www.rflafferty.com
Janice Arrott Ginsburg
Name of Supervised Person/IA
Rep
Date of Last Revision
December 4, 2025
This Brochure Supplement provides information about IA Reps that supplements the RFL
brochure. You should have received a copy of that brochure. Please contact Richard
Crockett - Compliance if you did not receive RFL’s brochure or if you have any questions
about the contents of this supplement. Additional information about IA Reps is available on
the SEC’s website at: http://www.adviserinfo.sec.gov/
Educational Background and Business Experience
Name: Janice Arrott Ginsburg
Year of Birth: 1950
Page 28 of 44
Janice Arrott Ginsburg is a FINRA Series 7, 63 registered investment adviser with RF Lafferty
since February 2016, located at:
225 Wilmington West Chester Pike Suite 200,
Chadds Ford PA 19317
Phone: (212) 293-9030
Education:
University of Miami in Coral Gables, FL, Bachelor of Education and Mathematics, 1971
Florida Atlantic University in Boca Raton, FL, Education Administration, 1975
Business Background:
Fulcrum Securities, LLC, First Vice President, Wealth Management, 2/2012 to 2/2016
Janney Montgomery Scott LLC, Vice President, Wealth Management, 8/1989 to 2/2012
Thomson McKinnon Securities, Inc., Registered Representative, 2/1984 to 8/1989
Merrill Lynch, Registered Representative, 11/1981 to 2/1984
Disciplinary Information
None
Other Business Activities
None
Additional Compensation
Ms. Ginsburg does not receive any additional compensation beyond her commissions and fees
earned for providing advisory services.
Supervision
Robert Hackel is responsible for supervising Ms. Ginsberg. Mr. Hackel can be reached at 212-
293-9074.
Requirements for State-Registered Advisers
The supervised person has NOT been involved in any of the events listed below.
Page 29 of 44
An award or otherwise being found liable in an arbitration claim alleging damages in excess
of $2,500.
An award or otherwise being found liable in a civil, self-regulatory organization, or
administrative proceeding.
The subject of a bankruptcy petition discloses that fact, the date the petition was first
brought, and the current status.
Form ADV Part 2B
Brochure Supplement
R.F. Lafferty & Co., Inc.
Name of Registered Investment
Advisor
Address
40 Wall Street Suite 3602, New York, NY
10005
Phone Number
212-293-9090
Website Address
www.rflafferty.com
Van D. Olmstead, Jr.
Name of Supervised Person/IA
Rep
Date of Last Revision
December 4, 2025
This Brochure Supplement provides information about IA Reps that supplements the RFL
brochure. You should have received a copy of that brochure. Please contact Richard
Crockett
- Compliance if you did not receive RFL’s brochure or if you have any questions about the
contents of this supplement. Additional information about IA Reps is available on the SEC’s
website at: http://www.adviserinfo.sec.gov/
Educational Background and Business Experience
Education and Business Background
Name: Van D. Olmstead
Year of Birth: 1943
Page 30 of 44
Van D. Olmstead is FINRA Series 4, 7, 24 and 79 investment adviser registered with RF
Lafferty, located at:
225 Wilmington West Chester Pike Suite 200,
Chadds Ford PA 19317
Phone: (212) 293-9031
Mr. Olmstead is responsible for providing investment advisory services and brokerage services
to individual and institutional clients seeking professional advice. Mr. Olmstead was awarded
a Bachelor of Arts Degree by West Chester University in 1969. He attended Delaware Law
School of Widener University and the University of Delaware.
Mr. Olmstead was awarded the designation of Certified Financial Planner (CFP®) in 1990 and
the designation of Accredited Wealth Management Adviser (AWMA®) in 2006. Mr. Olmstead
has been employed in the securities industry since September of 1973. He completed training
with White, Weld, Inc. as a representative registered in December of 1975 when he passed
the Series 7 a New York Stock Exchange examination. Prior to joining RF Lafferty, he was
employed with Fulcrum Securities 9/2010-1/2016, Janney Montgomery Scott of Philadelphia
from 5/2001-9/2010 and Legg Mason 1/1989-5/2001.
Disciplinary Information
None
Other Business Activities
None
Additional Compensation
Mr. Olmstead does not receive any additional compensation beyond his commissions and fees
earned for providing advisory services.
Supervision
Robert Hackel is responsible for supervising Mr. Olmstead. Mr. Hackel can be reached at 212-
293-9034
Requirements for State-Registered Advisers
The supervised person has NOT been involved in any of the events listed below.
An award or otherwise being found liable in an arbitration claim alleging damages in excess
of $2,500.
Page 31 of 44
An award or otherwise being found liable in a civil, self-regulatory organization, or
administrative proceeding.
The subject of a bankruptcy petition discloses that fact, the date the petition was first
brought, and the current status.
Form ADV Part 2B
Brochure Supplement
R.F. Lafferty & Co., Inc.
Name of Registered Investment
Advisor
Address
40 Wall Street Suite 3602, New York, NY
10005
Phone Number
212-293-9090
Website Address
www.rflafferty.com
Athanasios Tomaras
Name of Supervised Person/IA
Rep
Date of Last Revision
December 4, 2025
This Brochure Supplement provides information about IA Reps that supplements the RFL
brochure. You should have received a copy of that brochure. Please contact Thomas Herity -
Compliance if you did not receive RFL’s brochure or if you have any questions about the
contents of this supplement. Additional information about IA Reps is available on the SEC’s
website at: http://www.adviserinfo.sec.gov/
Educational Background and Business Experience
Name: Athanasios Tomaras
Year of Birth: 1970
Mr. Tomaras is FINRA Series 7 & 24,52,63,65 Investment adviser registered with RF Lafferty,
located at:
3980 Tampa Road Suite 101
Oldsmar FL 33467
Phone: (813-579-5864)
Page 32 of 44
Mr. Tomaras started his financial career at H & R Block Advisors Inc. in 1996. Mr. Tomaras
has been a registered investment advisor with RF Lafferty & Co., Inc. since July 2016.
Mr. Tomaras earned a Bachelor of Science degree from the University of Florida in chemistry
in May 1993.
Disciplinary Information
Mr. Tomaras does have disclosures that are available to review at www.finrabrokercheck.com
Other Business Activities
TESA LLC - DBA- Clean Cut Professional Lawn and Landscape LLC Owner of commercial and
residential landscaping company spend approximately 3 hours a week during trading hours.
Additional Compensation
Mr. Tomaras does not receive any additional compensation beyond his commissions and fees
earned for providing advisory services. Mr. Cory may be compensated for his activities as a
commission-based broker at RF Lafferty & Co., Inc.
Supervision
Robert Hackel is responsible for supervising Mr. Tomaras. He can be reached at 212-293-
9074.
Requirements for State-Registered Advisers
The supervised person has been involved in one of the events listed below.
An award or otherwise being found liable in an arbitration claim alleging damages in excess
of $2,500.
An award or otherwise being found liable in a civil, self-regulatory organization, or
administrative proceeding.
The subject of a bankruptcy petition discloses that fact, the date the petition was first brought,
and the status.
Form ADV Part 2B
Brochure Supplement
Page 33 of 44
R.F. Lafferty & Co., Inc.
Name of Registered Investment
Advisor
Address
40 Wall Street Suite 3602, New York, NY
10005
Phone Number
212-293-9090
Website Address
www.rflafferty.com
John Fredrick Heidenreich
Name of Supervised Person/IA
Rep
Date of Last Revision
December 4, 2025
This Brochure Supplement provides information about IA Reps that supplements the RFL
brochure. You should have received a copy of that brochure. Please contact Thomas Herity -
Compliance if you did not receive RFL’s brochure or if you have any questions about the
contents of this supplement. Additional information about IA Reps is available on the SEC’s
website at: http://www.adviserinfo.sec.gov/
Educational Background and Business Experience
Name: John Fredrick Heidenreich
Year of Birth: 1958
Mr. Heidenreich is FINRA Series 7 & 24,63 & 65 Investment adviser registered with RF
Lafferty, located at:
2255 Glades Road Suite 324A
Boca Raton FL 33431
Phone: (212) 293-9015
Mr. Heidenreich started his financial career in June 1980 with Merrill Lynch, Pierce, Fenner &
Smith Inc. One Beacon Street, Boston MA 02108
He assists clients in developing strategies for portfolio construction, provides investment
advice and offers financial planning.
B.S. Lehigh University – 1980
Page 34 of 44
M.B.A. Fordham University – 1999
Chartered Financial Analyst (CFA) - 1999
Disciplinary Information
Mr. Heidenreich does have a disclosure event which is disclosed on FINRA Broker check.
www.finrabrokercheck.com
Other Business Activities
National Investment Banking Association - 422 Chesterfield Road Bogart GA 30622 -not
investment related. - Not for profit trade association that puts on conferences -Director (no
compensation) - 1 hour a month - 1 hour during securities trading hours- help plan the annual
conference.
John Heidenreich LLC -6700 Indian Creek Drive, #1501 Miam Beach FL 33141- not investment
related - Personal LLC for income deposits - 1 hour a month
Additional Compensation
Mr. Heidenreich does receive additional compensation beyond his commissions and fees
earned for providing advisory services.
Supervision
Robert Hackel is responsible for supervising Mr. Heidenreich. He can be reached at 212-293-
9074.
Requirements for State-Registered Advisers
The supervised person has NOT been involved in one of the events listed below.
An award or otherwise being found liable in an arbitration claim alleging damages in excess
of $2,500.
An award or otherwise being found liable in a civil, self-regulatory organization, or
administrative proceeding.
The subject of a bankruptcy petition discloses that fact, the date the petition was first brought,
and the current status.
Page 35 of 44
Form ADV Part 2B
Brochure Supplement
R.F. Lafferty & Co., Inc.
Name of Registered Investment
Advisor
Address
40 Wall Street Suite 3602, New York, NY
10005
Phone Number
212-293-9090
Website Address
www.rflafferty.com
Robert Joseph Stravinski
Name of Supervised Person/IA
Rep
Date of Last Revision
December 4, 2025
This Brochure Supplement provides information about IA Reps that supplements the RFL
brochure. You should have received a copy of that brochure. Please contact Robert Hackel -
Compliance if you did not receive RFL’s brochure or if you have any questions about the
contents of this supplement. Additional information about IA Reps is available on the SEC’s
website at: http://www.adviserinfo.sec.gov/
Educational Background and Business Experience
Name: Robert Joseph Stravinski
Year of Birth: 1967
Mr. Stravinski is FINRA Series 6 & 7,63 & 65 registered Investment adviser with RF Lafferty,
located at:
11384 Highbrook Ct
Potomac Falls, VA 20165
Phone: (212) 293-9065
Mr. Stravinski started his financial career in July 1995 with John Hancock Financial Services,
1493 Old Meadow Road, McLean, VA.
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He assisted clients with developing strategies for portfolio construction, provided investment
advice and estate planning.
Mr. Stravinski received a Bachelor of Science majoring in Marketing and English from Albright
College in 1990. He also earned a Master of Business Administration from George Mason
University in 1999. Over the past 23 years Mr. Stravinski has worked predominantly in the
group benefits market, working with employers to create the most cost-effective and robust
benefits platform. This includes but is not limited to group and individual insurance products
and retirement plans.
Disciplinary Information
Mr. Stravinski does not have any disclosure events.
Other Business Activities
Seneca Sterling LLC, 401k Sales and service of group and individual clients. 6 hours monthly
during market hours.
Loudoun County Public Schools Varsity Field Hockey Coach. 0 hours monthly during market
hours.
Additional Compensation
Mr. Stravinski does receive additional compensation beyond his commissions and fees earned
for providing advisory services.
Supervision
Robert Hackel is responsible for supervising Mr. Stravinski. He can be reached at 212-293-
9074.
Requirements for State-Registered Advisers
The supervised person has NOT been involved in one of the events listed below.
An award or otherwise being found liable in an arbitration claim alleging damages in excess
of $2,500.
An award or otherwise being found liable in a civil, self-regulatory organization, or
administrative proceeding.
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The subject of a bankruptcy petition discloses that fact, the date the petition was first brought,
and the current status.
R.F. Lafferty & Co., Inc.
Name of Registered Investment
Advisor
Address
Phone Number
Website Address
40 Wall Street Suite 3602, New York, NY 10005
212-293-9090
www.rflafferty.com
Name of Supervised Person/IA Rep
Date of Last Revision
David Peter Reiss
December 4, 2025
This Brochure Supplement provides information about IA Reps that supplements the RFL
brochure. You should have received a copy of that brochure. Please contact Richard
Crockett - Compliance if you did not receive RFL’s brochure or if you have any questions
about the contents of this supplement. Additional information about IA Reps is available on
the SEC’s website at: http://www.adviserinfo.sec.gov/
Educational Background and Business Experience
Born in 1963, David Peter Reiss is FINRA Series 7 & 65 investment adviser and registered
representative with RF Lafferty, located at:
8 Wright Street 1st Floor
Westport, CT 06824
(212) 293 - 9061
Education:
MBA, Finance & Investments, Cornell University, 1987
BA, Economics, Fordham University 1985
Business Background:
Managing Director
DPR Wealth Management
Jan 2019 – Present
Westport, CT
http://www.dpr-wm.com
Financial Advisor
Morgan Stanley
Dec 2015 - Jan 2019
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Fairfield, CT
Vice President, Business Development, Lightspeed
Kantar
Jun 2004 to Oct 2014
Westport, CT
The data investment management division of the WPP Group
Managing Director, Healthcare
Greenfield Online
Sep 2002 - Jun 2004
Wilton, CT
Part of the management team that took Greenfield Online public in 2004.
Disciplinary Information
None
Other Business Activities
Chairman of the Board of Directors
First Serve Bridgeport
Sep 2015 - Present
http://www.firstservebridgeport.org/
A USTA National Junior Tennis and Learning program that provides a path to success for
children living in Bridgeport, CT through educational support, mentoring, life skills and
competitive tennis.
Co-Founder, League Commissioner, Board Chair
Fairwest
Sep 2014 - Aug 2017
The largest public high school squash league in the country with over 50 teams and over
500 players.
http://www.fairwestsquash.com/
Co-Founder and Head Coach
Fairfield High School Squash Team
Sep 2009 - Aug 2017
Fairfield, CT
Board Member & Investments Director
JRF
Jan 1996 - Apr 2016
Jan 1996 to Apr 2016
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A Catholic foundation serving urban middle schools and youth enrichment programs.
Consultant/Investor
Nov 2014 - Nov 2015
Fairfield, CT
Additional Compensation
Occasional Short-Term Rental of my second home in Lake Placid, NY
Supervision
Robert Hackel is responsible for supervising Mr. Reiss. He can be reached at 212-293-9074.
Requirements for State-Registered Advisers
The supervised person has NOT been involved in one of the events listed below.
An award or otherwise being found liable in an arbitration claim alleging damages in excess
of $2,500.
An award or otherwise being found liable in a civil, self-regulatory organization, or
administrative proceeding.
The subject of a bankruptcy petition discloses that fact, the date the petition was first
brought, and the current status.
Form ADV Part 2B
Brochure Supplement
R.F. Lafferty & Co., Inc.
Name of Registered Investment
Advisor
Address
Phone Number
Website Address
40 Wall Street Suite 3602, New York, NY
10005
212-293-9090
www.rflafferty.com
Name of Supervised Person/IA Rep Eric Belz
Date of Last Revision
December 4, 2025
This Brochure Supplement provides information about IA Reps that supplements the RFL
brochure. You should have received a copy of that brochure. Please contact Richard
Page 40 of 44
Crockett - Compliance if you did not receive RFL’s brochure or if you have any questions
about the contents of this supplement. Additional information about IA Reps is available on
the SEC’s website at: http www.adviserinfo.sec.gov
Educational Background and Business Experience
Born in 1987, Eric Belz is FINRA Series 7 & 65 investment adviser and registered
representative with RF Lafferty, located at:
111 Jordan PL
Montgomery, TX 77316
(212) 293- 9041
Education:
Studied at the University of Tennessee
Business Background:
2008-2008 registered representative at Basic Investors Inc.
2009- 2014 registered representative at Benjamin Securities, Inc.
2014-2016 registered representative at Newport Coast Securities, Inc.
2016- present registered representative at Rf Lafferty & Co., Inc.
2024- Present Investment advisor at RF Lafferty & Co., Inc.
Disciplinary Information
None
Other Business Activities
BELZ MONUMENT SERVICE INC, NOT INVESTMENT RELATED, 10410 VETERANS MEMORIAL
DRIVE HOUSTON, TX 77038, HOUSTON NATIONAL CEMETARY, SANDBLASTING OF
HEADSTONES, OWNER AND OFFICER, START DATE 11/2014, Less than 1 hour a week .
Belz Monument & Sandblasting Co - 10450 West Montgomery Rd Houston TX 77088 - Design
and sales of Headstone - Established 2/2025 - Vice President - manage employees and
monitor production. 10 hours monthly during security trading time.
Additional Compensation
Eric Belz does not receive any additional compensation beyond his commissions and fees
earned for providing advisory services.
Supervision
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Robert Hackel is responsible for supervising Mr. Belz, Mr. Hackel can be reached on 212-293-
9074.
Requirements for State-Registered Advisers
The supervised person has NOT been involved in one of the events listed below.
An award or otherwise being found liable in an arbitration claim alleging damages in excess
of $2,500.
An award or otherwise being found liable in a civil, self-regulatory organization, or
administrative proceeding.
The subject of a bankruptcy petition discloses that fact, the date the petition was first
brought, and the current status.
R.F. Lafferty & Co., Inc.
Name of Registered Investment
Advisor
Address
40 Wall Street Suite 3602, New York, NY
10005
Phone Number
212-293-9039
Website Address
www.rflafferty.com
Joel Mathews
Name of Supervised Person/IA
Rep
Date of Last Revision
December 4, 2025
This Brochure Supplement provides information about IA Reps that supplements the RFL
brochure. You should have received a copy of that brochure. Please contact Thomas Herity -
Compliance if you did not receive RFL’s brochure or if you have any questions about the
contents of this supplement. Additional information about IA Reps is available on the SEC’s
website at: http://www.adviserinfo.sec.gov/
Page 42 of 44
Educational Background and Business Experience
Name: Joel Mathews
Year of Birth: 1974
Mr. Joel Mathews is FINRA Series 7, 6, 24, 27, 79, 82 & 65 investment adviser and registered
representative with RF Lafferty, located at:
851 Broken Sound Pkwy Suite 280
Boca Raton Fl. 33487
Mr. Mathews started his financial career in July 2014 with Hokin Investment Advisors, 500
Skokie Boulevard, Northbrook, IL.
DePaul University, Bachelor of Science, Accounting 1996
He assists clients in developing strategies for portfolio construction, provides investment
advice, and offers financial planning.
Other business activities:
As of April 18, 2023, Mr. Mathews has been working at ClearThink Capital as a Managing
Director and Head of Compliance working approximately 40 hours per week.
As of September 16, 2024, Mr. Mathews works as the compliance officer for Legasure LLC for
approximately 6-8 hours per week.
As of 9/26/2024, Mr. Mathews works as an investment banker/registered representative for
R.F. Lafferty & Co., Inc. for approximately 20 hours per week
He also works as the trustee for the Norma Gilbert Trust and the Elaine Gilbert Trust as of
2025
Mr. Mathews receives additional compensation for his roles at ClearThink Capital and Legasure
LLC.
Additional Compensation
Joel Mathews does receive any additional compensation beyond his commissions and fees
earned for providing advisory services.
Page 43 of 44
Disciplinary Information
None
Professional Designations and Licenses:
Accredited Investment Fiduciary (AIF®)
Series 24 (General Securities Principal)
Series 27 (Financial and Operations Principal)
Series 6 (Investment Company Products/Variable Contracts Representative)
Series 79TO (Investment Banking Registered Representative)
Series 82 (Limited Representative-Private Securities Offerings)
Series 65 (Uniform Investment Adviser Law Examination)
Series 63 (Uniform Securities Agent State Law)
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