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Item 1: Cover Page
Item 1: Cover Page
Part 2A of Form ADV
Firm Brochure
March 10, 2026
Brown Wealth Management, LLC
dba RAI Wealth
SEC No. 801-127594
1700 Park Street, Suite 106
Naperville, IL 60563
phone: 630-733-8434
email: operations@raiwealth.com
website: www.raiwealth.com
This brochure provides information about the qualifications and business practices of Brown Wealth
Management, LLC. If you have any questions about the contents of this brochure, please contact us at
630-733-8434 or via email to operations@raiwealth.com. The information in this brochure has not been
approved or verified by the United States Securities and Exchange Commission or by any state securities
authority. Registration with the SEC or state regulatory authority does not imply a certain level of skill or
expertise.
Additional information about Brown Wealth Management, LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov.
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Item 2: Material Changes
Item 2: Material Changes
This Firm Brochure is our disclosure document prepared according to regulatory requirements
and rules. Consistent with the rules, we will ensure that you receive a summary of any material
changes to this and subsequent Brochures within 120 days of the close of our business fiscal
year. Furthermore, we will provide you with other interim disclosures about material changes as
necessary.
The following material changes were made to this Brochure since the last annual update issued
on February 24, 2025:
The firm added tax services, including tax preparation for an additional fee. Please refer to Item
4 of this Brochure for the firm’s current service offerings, and Item 5 for fees and compensation.
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Item 3: Table of Contents
Item 3: Table of Contents
Item 1: Cover Page ...................................................................................................................................................... 1
Item 2: Material Changes .......................................................................................................................................... 2
Item 3: Table of Contents ......................................................................................................................................... 3
Item 4: Advisory Business ......................................................................................................................................... 4
Item 5: Fees and Compensation ............................................................................................................................ 9
Item 6: Performance-Based Fees and Side-by-Side Management ......................................................... 13
Item 7: Types of Clients ........................................................................................................................................... 14
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss ................................................. 15
Item 9: Disciplinary Information ........................................................................................................................... 23
Item 10: Other Financial Industry Activities and Affiliations ........................................................................ 24
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading ........................................................................................................................................................... 26
Item 12: Brokerage Practices ................................................................................................................................... 28
Item 13: Review of Accounts ................................................................................................................................... 34
Item 14: Client Referrals and Other Compensation ........................................................................................ 35
Item 15: Custody .......................................................................................................................................................... 36
Item 16: Investment Discretion ............................................................................................................................... 37
Item 17: Voting Client Securities ............................................................................................................................ 38
Item 18: Financial Information ................................................................................................................................ 39
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Item 4: Advisory Business
Item 4: Advisory Business
A. Ownership/Advisory History
Brown Wealth Management, LLC (“RAI Wealth” or the “firm”) is an Illinois limited liability
company. RAI Wealth became registered as an investment adviser in 2023. The Principal Owner
of RAI Wealth is Scott Brown and the Chief Compliance Officer is Melissa Imbrogno.
B. Advisory Services Offered
The firm offers a variety of services, including financial planning and portfolio management for
individuals, families, and/or small businesses.
Portfolio Management Services
As part of its portfolio management services, in addition to other types of investments, RAI
Wealth may invest client assets according to one or more risk-based proprietary model
portfolios. These models are designed for investors with varying degrees of risk tolerance,
ranging from a more aggressive investment strategy to a more conservative investment
approach. Clients whose assets are invested in model portfolios may set restrictions on the
specific holdings or allocations within the model, such as the types of securities that can be
purchased in the model by providing us written notice related to these restrictions.
For its discretionary asset management services, RAI Wealth receives a limited power of attorney
to effect securities transactions on behalf of its clients that include securities and strategies
described in Item 8 of this brochure, and to retain and allocate all or a portion of the account to
sub-advisers and third-party asset managers.
Clients have the right to provide the firm with any reasonable investment restrictions that should
be imposed on the management of their portfolio (must be in writing and sent to the firm), and
should promptly notify the firm in writing of any changes in such restrictions or in the client's
personal financial circumstances, investment objectives, goals and tolerance for risk. RAI Wealth
will remind clients of their obligation to inform the firm of any such changes or any restrictions
that should be imposed on the management of the client’s account. RAI Wealth will also contact
clients at least annually to determine whether there have been any changes in a client's personal
financial circumstances, investment objectives and tolerance for risk.
Retirement Rollovers – Conflicts and Added Fees. Plan participants may be paying little or nothing
for the plan’s investment services. As such, investment management costs are likely to be higher
when engaging an investment adviser for professional investment management. Alternative
courses of action are available to the plan participant: (i) Assuming it is permitted by the Plan,
you can leave your money in your current Plan. (ii) If you have changed employers, you can roll
your assets into the new employer’s Plan, if permissible by your new employer. (iii) You can
establish an IRA R/O and place into a commission-based account at a broker-dealer. (iv) You can
establish an IRA R/O and place into a fee-based advisory account. (v) You can withdraw your
retirement money and pay the taxes and any applicable penalties. Your decision to roll assets
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Item 4: Advisory Business
from a qualified plan to a financial professional should be determined by your need for a
desired level of investment services, the associated costs, and access to a diverse range of
investment products that meet your personal risk tolerance and investment objective.
Selection of Other Advisers (Sub-Advisers)
As part of its portfolio management services, RAI Wealth may recommend one or more third-
party sub-advisers to manage all or a portion of the client's investment portfolio. Factors taken
into consideration when making recommendations include, but are not limited to, the sub-
adviser’s performance, investment strategies, methods of analysis, advisory and other fees,
assets under management, and the client's financial objectives and risk tolerance. RAI Wealth
would generally retain authority to hire/fire the sub-adviser and regularly monitors the
performance of the sub-adviser to ensure its management and investment style remain aligned
with the client's objectives and risk tolerance.
RAI Wealth has a sub-advisory agreement with TownSquare, an unaffiliated registered
investment adviser and platform provider. RAI Wealth accesses various model managers and
sub-advisers made available through the Townsquare investment platform. RAI Wealth
determines which model portfolios and strategies the client assets are to be invested in, and
thereafter the sub-adviser implements all trades necessary to cause such assets to be invested in
the model portfolios and strategies.
RAI Wealth continuously manages any sub-adviser relationship and regularly monitors the
client's account(s) for performance metrics and adherence to the client's investment objectives.
Each sub-adviser maintains a separate disclosure document that RAI Wealth will provide to the
client. The client should carefully review the sub-adviser's disclosure document for information
regarding fees, risks and investment strategies, and conflicts of interest. The sub-adviser’s fee
will be in addition to the advisory fees charged by RAI Wealth.
Financial Planning Services
RAI Wealth provides one-time or ongoing financial planning services to the client. Clients will
receive a written financial analysis and plan designed to help achieve their stated financial goals
and objectives.
Based on the client’s needs, financial planning services may include (but are not limited to) the
following:
Net Worth Analysis
Business Planning
Cash Flow Analysis
Education Planning
Investment Planning
Retirement Planning
Estate Planning
Other Goal Planning
The client agrees to provide RAI Wealth, in a timely manner, any and all pertinent information
regarding the client’s financial situation in order for RAI Wealth to analyze the client’s financial
situation and make suitable recommendations. RAI Wealth may provide the client with a
financial information worksheet to assist in providing all pertinent information. The client
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Item 4: Advisory Business
understands and acknowledges that all reports and/or recommendations are based upon
information furnished by the client to RAI Wealth. The client will provide RAI Wealth with
necessary supplemental information in writing, which may include any material changes in the
financial status of the client or changes in the financial goals of the client.
The client may implement or disregard, in whole or in part, any recommendation, suggestion, or
advice contained in the report or made by RAI Wealth. The client is under no obligation to
implement any recommendation through RAI Wealth or any affiliated entity of RAI Wealth. If the
client wishes to implement any recommendation, suggestion, or advice contained in the report
or made by RAI Wealth, the client may select any brokerage firm, private investment firm,
insurance agency, broker, carrier, bank, or any other financial services institution to implement
the client’s decisions.
Tax Services
RAI Wealth offers the following tax services, which are covered under the advisory charged to
portfolio management clients:
▪ Tax planning and strategic advice.
▪ Answering tax-related questions.
▪
Identifying opportunities to minimize taxes and maximize wealth.
▪ Assistance with estate planning, charitable giving, and succession planning strategies.
Preparation and filing of tax returns is also offered for an additional fixed fee.
Retirement Plan Advisory Services
RAI Wealth provides various consulting services to qualified employee benefit plans and their
fiduciaries. This suite of institutional services is designed to assist plan sponsors in structuring,
managing and optimizing their corporate retirement plans. Each engagement is individually
negotiated and customized, and may include any or all of the following services.
Ongoing Advisory Services – Plan Level
▪ Advisor will assume ERISA 3(21)(A) fiduciary status as described below. Advisor
acknowledges that its advice: may be relied upon by Plan Sponsor, will form the principal
basis of Plan Sponsor’s adoption of an investment policy or selection of service providers
and is tailored to the specific needs of the Plan.
▪ Advisor will provide guidance on properly structuring an Investment Committee and
participate on the Committee as a non-voting member.
▪ Advisor will assist the Plan Sponsor with the creation and maintenance of an Investment
Policy Statement (IPS). The IPS will include at least the following provisions:
• Plan summary information that outlines the duties and responsibilities of all Plan
fiduciaries (internal and external);
• A review of the fiduciary standards which apply to each Plan fiduciary and service
provider;
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Item 4: Advisory Business
• A review of the due diligence processes which will be followed by the Plan
fiduciaries with regard to matters relating to the IPS;
• A review of the risk evaluation and asset selection criteria which will be used by the
Plan fiduciaries to measure the performance of current and prospective Plan
investment options, together with a summary of the procedures to be followed by
Plan fiduciaries for adding or removing a Plan investment option; and
• A statement of investment criteria for selection of a qualified default, investments
alternative (QDIA) and any model portfolios.
▪ Advisor will, if applicable, conduct a Request for Proposal (RFP) for the selection of any
service providers to the Plan (i.e. custodians, record keepers, administrators, etc.).
Advisor will advise the Plan Sponsor on the hiring, compensation determination, and all
other matters relating to any persons, firms, companies, or corporations employed or
contracted to provide service to the Plan.
▪ Advisor will prepare and present a quarterly report to the Committee on matters related
to the Plan structure, cost, performance, adherence to the IPS, and any fiduciary concerns
that may arise.
▪ Advisor will assist Plan Sponsor in assuring compliance of all service providers with the
fee disclosure requirements of ERISA 408(b)(2) and ERISA Regulation 2550.408b-2 and
compliance of all service providers with the participant fee disclosure requirements of
ERISA 404(a) and ERISA Reg. 2550.404a-5.
▪ Goals for participant level education and advice and elections among investment
alternatives.
Ongoing Advisory Services (401(k) Plan) – Investment Level
▪ Advisor will assume ERISA 3(38) fiduciary status as described below.
▪ Advisor will employ a prudent process to screen, select, and monitor the investments
offered in the Plan. Advisor will monitor the performance of the investment offering in
accordance with the guidelines as set forth in the IPS and will advise the Plan Sponsor
whether said performance should cause the Plan Sponsor to remove any one or more
investment options from the Plan. Advisor will serve as the primary basis for the Plan
Sponsor’s decisions and the Plan Sponsor is entitled to rely on Advisor’s advice.
▪
In conjunction with its responsibilities in 2(B)(b)(i) above and in consultation with and as
directed by the Plan Sponsor, the Advisor will have the following specific obligations:
• Generally maintain the participant’s self-directed program in compliance with
Sections 404(a) and 404(c) of ERISA;
• Select investment alternatives that will allow participants to exercise meaningful
independent control over the assets in their accounts;
• Select investment alternatives that will allow participants to choose among a broad
range of investments and will permit diversification within and among those
alternatives;
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Item 4: Advisory Business
• Select investment alternatives that will allow participants to materially affect the
potential return on assets over which the participants exercise control;
• Select and offer no less than three (3) investment alternatives which are diversified
and have materially different risk and return characteristics; and
• Choose a qualified default investment alternative (QDIA) for the Plan in compliance
with the requirements of the Pension Protection Act of 2006 (PPA) and applicable
regulations and other guidance.
Ongoing Advisory Services – Participant Level
▪ All participant level services are intended to qualify and shall qualify with all applicable
requirements for a fee neutral “eligible investment advice arrangement,” as defined in
Section 408(g)(2)(A)(i) of ERISA and applicable regulations and other guidance, and for
such purpose the Advisor shall take all steps necessary and bear all related costs to
qualify as a “fiduciary advisor” for the participant level services in compliance with
Sections 408(b)(14) and 408(g) of ERISA, and applicable regulations and other guidance.
▪ Advisor will prepare and distribute all required Participant Disclosures required under
ERISA 408(g)(6).
▪ Advisor will conduct group education meetings and provide one-on-one advice to
participants on a regularly scheduled basis as agreed upon by the Plan Sponsor and
Advisor.
▪ Advisor will negotiate with service provides to provide complete transparency of fees
consistent with ERISA 408(b)(2) requirements.
C. Client-Tailored Services and Client-Imposed Restrictions
Each client’s account will be managed on the basis of the client’s financial situation and
investment objectives and in accordance with any reasonable restrictions imposed by the client
on the management of the account—for example, restricting the type or amount of security to
be purchased in the portfolio.
D. Wrap Fee Programs
RAI Wealth does not participate in wrap fee programs, where brokerage commissions and
transaction costs are included in the asset-based fee charged to the client.
E. Client Assets Under Management
As of December 31, 2025, RAI Wealth managed $472,998,575of discretionary assets and
$57,790,731of non-discretionary assets.
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Item 5: Fees and Compensation
Item 5: Fees and Compensation
A. Methods of Compensation and Fee Schedule
Portfolio Management & Sub-Adviser Fees
RAI Wealth charges a blended tiered investment advisory fee based on the total assets
under management according. The total managed account fee will include RAI Wealth’s tiered
fee as outlined in the following fee schedule (negotiable), plus a model manager and platform
fee if the TownSquare platform is utilized (TownSquare’s fee portion is non-negotiable).
Annual Fee*
Assets Under Management
$0 - $500,000
$500,001 - $2,000,000
$2,000,001 - $5,000,000
More than $5,000,000
1.25%
1.00%
0.85%
0.75%
*The annual fee may require a Model Administration fee of 0.10%, resulting in an initial total fee
of up to 1.35%. This annual percentage may be reduced with additional deposits or for other
reasons, but the fee will not exceed 1.35%.
The firm, in its sole discretion, may negotiate to charge a lesser management fee based upon
certain criteria (e.g., anticipated future earning capacity, anticipated future additional assets,
dollar amount of assets to be managed, related accounts, account composition, pre-existing
client, account retention, pro bono activities, etc.).
TownSquare’s fee is variable depending on the model manager and strategy(ies) selected and
may change. Clients will be required to approve in writing any model manager/strategy change
that results in an increased fee. Please ask your RAI Wealth professional for a current list of
models and strategies and their costs. In consideration for such services, Townsquare will charge
a program fee that includes the investment management fee of the model managers/strategists,
the administration of the program, and trading, clearance and settlement costs.
RAI Wealth may modify the fee at any time upon 30 days’ written notice to the client. Fee
increase modifications must be approved in writing by the client.
Asset-based fees are always subject to the investment advisory agreement between the client
and RAI Wealth, and if the Townsquare’s platform is utilized, in the separate Portfolio
Confirmation Form clients are required to sign prior to implementation of their portfolio. Such
fees are payable monthly in arrears based on the average daily value of the account during the
month. The fees will be prorated if the investment advisory relationship commences otherwise
than at the beginning of a calendar month.
Financial Planning Fees
For clients with a minimum of $500,000 in assets under management with RAI Wealth, financial
planning services are included at no additional cost to the client. Clients will receive a written
financial analysis and plan as detailed in the signed financial planning agreement.
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Item 5: Fees and Compensation
For clients with less than $500,000 in assets under management with RAI Wealth and for
standalone financial planning, financial planning services are charged in advance through a fixed
fee arrangement as agreed upon between the client and RAI Wealth. Fees are negotiable and
vary depending upon the complexity of the client situation and the services to be provided.
Fixed fees range from $300 to $2,500 per project. An estimate for total hours and charges is
determined at the start of the advisory relationship.
The terms and conditions of the financial planning engagement are set forth in the advisory
agreement.
The fee for a single financial planning engagement is due upon delivery of the financial
plan. Clients may also engage RAI Wealth for Ongoing Planning Services & Technology Support
Platform. The fee for this service is charged as an annual retainer, and clients have the option of
paying in a single payment, two payments, or four quarterly payments. Should the client choose
to engage RAI Wealth for asset management services, the financial planning fee will be applied
toward the asset management services.
The firm does not take receipt of $1,200 or more in prepaid fees in excess of six months in
advance of services rendered. Financial planning fees are paid via check or ACH.
For a single financial planning engagement, the agreement shall remain in effect for one (1) year
or until either party terminates the agreement. For RAI Wealth’s Ongoing Planning Services &
Technology Support Platform, the term of the contract will be indefinite depending on, among
other things, the nature and complexity of the client’s financial situation and goals.
The financial planning agreement may be terminated at any time upon written notice by either
party to the other throughout the contract period prior to the delivery of the report or
thereafter. If the termination occurs before the report is prepared, RAI Wealth shall be under no
obligation to produce the report to the client. A pro rata charge for advisory services rendered
prior to such termination will be incurred with the remaining balance to be refunded to the
client.
Tax Preparation Fees
RAI Wealth’s fee for tax preparation is a fixed fee ranging from $250 to $4,000, depending on
complexity. The client will be billed directly for such services.
Retirement Plan Advisory Services Fees
Each engagement is individually negotiated in advance and tailored to accommodate the needs
of the individual plan sponsor, as memorialized in the agreement, and the fees vary based on
the scope of the services to be rendered and assets to be managed.
B. Client Payment of Fees
For portfolio management services, RAI Wealth does not require the prepayment of its fees. RAI
Wealth requires clients to authorize the direct debit of fees from their accounts. Exceptions may
be granted subject to the firm’s consent for clients to be billed directly for our fees. For directly
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Item 5: Fees and Compensation
debited fees, the custodian’s periodic statements will show each fee deduction from the
account. Clients may withdraw this authorization for direct billing of these fees at any time by
notifying us or their custodian in writing.
RAI Wealth will deduct advisory fees directly from the client’s account provided that (i) the client
provides written authorization to the qualified custodian, and (ii) the qualified custodian sends
the client a statement, at least quarterly, indicating all amounts disbursed from the account. The
client is responsible for verifying the accuracy of the fee calculation, as the client’s custodian will
not verify the calculation.
A client investment advisory agreement may be terminated by either party by giving the other
party 30 days’ written notice. Upon termination, any earned, unpaid fees will be immediately due
and payable.
C. Additional Client Fees Charged
All fees paid for investment advisory services are separate and distinct from the fees and
expenses charged by exchange-traded funds, mutual funds, sub-advisers, private placement,
pooled investment vehicles, broker-dealers, and custodians retained by clients. Such fees and
expenses are described in each exchange-traded fund and mutual fund’s prospectus, each sub-
adviser’s Form ADV and Brochure and Brochure Supplement or similar disclosure statement,
each private placement or pooled investment vehicle’s confidential offering memoranda, and by
any broker-dealer or custodian retained by the client. Clients are advised to read these materials
carefully before investing. If a mutual fund also imposes sales charges, a client may pay an initial
or deferred sales charge as further described in the mutual fund’s prospectus. A client using RAI
Wealth may be precluded from using certain mutual funds or separate account managers
because they may not be offered by the client's custodian.
Please refer to the Brokerage Practices section (Item 12) for additional information regarding the
firm’s brokerage practices.
D. External Compensation for the Sale of Securities to Clients
RAI Wealth’s advisory professionals are compensated primarily through a salary and bonus
structure. RAI Wealth’s advisory professionals may be paid sales, service or administrative fees
for the sale of mutual funds or other investment products. RAI Wealth’s advisory professionals
may receive commission-based compensation for the sale of securities and insurance products.
Investment adviser representatives, in their capacity as a PCS registered representative, are
prohibited from earning an advisory fee on the securities value transferred from an advisory
client’s PCS brokerage account unless commissions earned on such securities transactions
occurred at least 12 months prior to the transfer. Please see Item 10.C. for detailed information
and conflicts of interest.
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Item 5: Fees and Compensation
E. Important Disclosure – Custodian Investment Programs
Please be advised that certain of the firm’s investment adviser representatives are registered
with a broker-dealer and/or the firm is a broker-dealer or affiliated with a broker-dealer. Under
these arrangements, we can access certain investment programs offered through the broker-
dealer that offer certain compensation and fee structures that create conflicts of interest of
which clients need to be aware. As such, the investment adviser representative and/or the firm
may have an economic incentive to recommend the purchase of 12b-1 or revenue share class
mutual funds offered through the broker-dealer platform rather than from the investment
adviser platform.
Please note the following:
Limitation on Mutual Fund Universe for Custodian Investment Programs: Please note that as a
matter of policy we prohibit the receipt of revenue share fees from any mutual funds utilized for
our advisory clients’ portfolios. There are certain programs in which we participate where a
client’s investment options may be limited in certain of these programs to those mutual funds
and/or mutual fund share classes that pay 12b-1 fees and other revenue sharing fee payments,
and the client should be aware that the firm is not selecting from among all mutual funds
available in the marketplace when recommending mutual funds to the client.
Conflict Between Revenue Share Class (12b-1) and Non-Revenue Share Class Mutual Funds:
Revenue share class/12b-1 fees are deducted from the net asset value of the mutual fund and
generally, all things being equal, cause the fund to earn lower rates of return than those mutual
funds that do not pay revenue sharing fees. The client is under no obligation to utilize such
programs or mutual funds. Although many factors will influence the type of fund to be used, the
client should discuss with their investment adviser representative whether a share class from a
comparable mutual fund with a more favorable return to investors is available that does not
include the payment of any 12b-1 or revenue sharing fees given the client’s individual needs
and priorities and anticipated transaction costs. In addition, the receipt of such fees can create
conflicts of interest in instances (i) where our adviser representative is also licensed as a
registered representative of a broker-dealer and receives a portion of 12b-1 and or revenue
sharing fees as compensation – such compensation creates an incentive for the investment
adviser representative to use programs which utilize funds that pay such additional
compensation; and (ii) where the custodian receives the entirety of the 12b-1 and/or revenue
sharing fees and takes the receipt of such fees into consideration in terms of benefits it may
elect to provide to the firm, even though such benefits may or may not benefit some or all of
the firm’s clients.
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Item 6: Performance-Based Fees and Side-by-Side Management
Item 6: Performance-Based Fees and Side-by-Side Management
RAI Wealth does not charge performance-based fees.
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Item 7: Types of Clients
Item 7: Types of Clients
RAI Wealth provides investment advice to many different types of clients. These clients generally
include individuals and high-net-worth individuals, families, trusts, estates, corporations, and
other types of business entities.
RAI Wealth does not require a minimum account size for its separately managed clients.
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Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
A. Methods of Analysis and Investment Strategies
Investing in securities involves a risk of loss that you, as a client, should be prepared to
bear. There is no guarantee that any specific investment or strategy will be profitable for a
particular client.
Methods of Analysis
RAI Wealth uses a variety of sources of data to conduct its economic, investment and market
analysis, which may include economic and market research materials prepared by others,
conference calls hosted by individual companies or mutual funds, corporate rating services,
annual reports, prospectuses, and company press releases, and financial newspapers and
magazines. It is important to keep in mind that there is no specific approach to investing that
guarantees success or positive returns; investing in securities involves risk of loss that clients
should be prepared to bear.
RAI Wealth and its investment adviser representatives are responsible for identifying and
implementing the methods of analysis used in formulating investment recommendations to
clients. The methods of analysis may include quantitative methods for optimizing client
portfolios, computer-based risk/return analysis, technical analysis, and statistical and/or
computer models utilizing long-term economic criteria.
▪ Fundamental analysis is a method of evaluating the intrinsic value of an asset and
analyzing the factors that could influence its price in the future. This form of analysis is
based on external events and influences, as well as financial statements and industry
trends.
▪ Factor investing is an investment approach that involves targeting specific drivers of
return across asset classes. There are two main types of factors: macroeconomic and
style.
▪ Optimization involves the use of mathematical algorithms to determine the appropriate
mix of assets given the firm’s current capital market rate assessment and a particular
client’s risk tolerance.
▪ Quantitative methods include analysis of historical data such as price and volume
statistics, performance data, standard deviation and related risk metrics, how the security
performs relative to the overall stock market, earnings data, price to earnings ratios, and
related data.
▪ Technical analysis involves charting price and volume data as reported by the exchange
where the security is traded to look for price trends.
▪ Computer models may be used to derive the future value of a security based on
assumptions of various data categories such as earnings, cash flow, profit margins, sales,
and a variety of other company specific metrics.
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Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
In addition, RAI Wealth reviews research material prepared by others, as well as corporate filings,
corporate rating services, and a variety of financial publications. RAI Wealth may employ outside
vendors or utilize third-party software to assist in formulating investment recommendations to
clients.
Modern Portfolio Theory
The firm’s methods of analysis include modern portfolio theory. Modern portfolio theory is a
theory of investment that attempts to maximize portfolio expected return for a given amount of
portfolio risk, or equivalently minimize risk for a given level of expected return, each by carefully
choosing the proportions of various assets. Modern portfolio theory assumes that investors are
risk averse, meaning that given two portfolios that offer the same expected return, investors will
prefer the less risky one. Thus, an investor will take on increased risk only if compensated by
higher expected returns. Conversely, an investor who wants higher expected returns must accept
more risk. The exact trade-off will be the same for all investors, but different investors will
evaluate the trade-off differently based on individual risk aversion characteristics. The
implication is that a rational investor will not invest in a portfolio if a second portfolio exists with
a more favorable risk-expected return profile – i.e., if for that level of risk an alternative portfolio
exists which has better expected returns.
Mutual Funds and Exchange-Traded Funds, Individual Securities (Including Fixed
Income), Third-Party Sub-Advisers
RAI Wealth may recommend ”institutional share class” mutual funds, exchange-traded funds
(“ETFs”), and individual securities (including fixed income instruments).
RAI Wealth may also assist the client in selecting one or more appropriate sub-advisers for all or
a portion of the client’s portfolio. Such sub-advisers will typically manage assets for clients who
commit to the manager a minimum amount of assets established by that sub-adviser—a factor
that RAI Wealth will take into account when recommending sub-advisers to clients. RAI Wealth
's selection process cannot ensure that sub-advisers will perform as desired, and RAI Wealth will
have no control over the day-to-day operations of any of its selected sub-advisers. RAI Wealth
would not necessarily be aware of certain activities at the underlying sub-adviser’s level,
including without limitation a sub-adviser’s engaging in unreported risks, investment “style
drift,” or even regulatory breaches or fraud.
A description of the criteria to be used in formulating an investment recommendation for
mutual funds, ETFs, individual securities, and sub-advisers is set forth below.
RAI Wealth has formed relationships with third-party vendors that
▪ provide a technological platform for separate account management
▪ prepare performance reports
▪ perform billing and certain other administrative tasks
▪ perform billing and certain other administrative tasks
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Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
RAI Wealth may utilize additional independent third parties to assist it in recommending and
monitoring individual securities, funds, and sub-advisers to clients as appropriate under the
circumstances.
RAI Wealth reviews certain quantitative and qualitative criteria related to funds and sub-advisers
and to formulate investment recommendations to its clients. Quantitative criteria may include
▪ performance history of a fund or sub-adviser evaluated against that of its peers and
other benchmarks
▪ analysis of risk-adjusted returns
▪ analysis of the contribution to the investment return (e.g., manager’s alpha), standard
deviation of returns over specific time periods, sector and style analysis
▪
fund or sub-adviser’s fee structure
▪
relevant portfolio manager’s tenure
Qualitative criteria used in selecting/recommending funds or sub-advisers include the
investment objectives and/or management style and philosophy of a fund or sub-adviser; a
mutual fund or sub-adviser’s consistency of investment style; and employee turnover and
efficiency and capacity.
Quantitative and qualitative criteria related to funds and sub-advisers are reviewed by RAI
Wealth on a quarterly basis or such other interval as appropriate under the circumstances. In
addition, funds or sub-advisers are reviewed to determine the extent to which their investments
reflect any of the following: efforts to time the market, engage in portfolio pumping, or evidence
style drift such that their portfolios no longer accurately reflect the particular asset category
attributed to the fund or sub-adviser by RAI Wealth (all negative factors in implementing an
asset allocation structure).
RAI Wealth may negotiate reduced account minimum balances and reduced fees with sub-
advisers under various circumstances (e.g., for clients with minimum level of assets committed to
the manager for specific periods of time, etc.). There can be no assurance that clients will receive
any reduced account minimum balances or fees, or that all clients, even if apparently similarly
situated, will receive any reduced account minimum balances or fees available to some other
clients. Also, account minimum balances and fees may significantly differ between clients. Each
client’s individual needs and circumstances will determine portfolio weighting, which can have
an impact on fees given the funds or sub-advisers utilized. RAI Wealth will endeavor to obtain
equal treatment for its clients with funds or sub-advisers, but cannot assure equal treatment.
RAI Wealth will regularly review the activities of funds and sub-advisers utilized for the client.
Clients that engage sub-advisers or invest in funds should first review and understand the
disclosure documents of those sub-advisers or funds, which contain information relevant to such
retention or investment, including information on the methodology used to analyze securities,
investment strategies, fees and conflicts of interest.
Material Risks of Investment Instruments
RAI Wealth generally invests in the following types of securities:
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Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
▪ Equity securities
▪ Mutual fund securities
▪ Exchange-traded funds
▪ Leveraged and inverse exchange-traded funds
▪ Exchange-traded notes
▪ Fixed income securities
Equity Securities
Investing in individual companies involves inherent risk. The major risks relate to the
company’s capitalization, quality of the company’s management, quality and cost of the
company’s services, the company’s ability to manage costs, efficiencies in the manufacturing
or service delivery process, management of litigation risk, and the company’s ability to create
shareholder value (i.e., increase the value of the company’s stock price). Foreign securities, in
addition to the general risks of equity securities, have geopolitical risk, financial transparency
risk, currency risk, regulatory risk and liquidity risk.
Mutual Fund Securities
Investing in mutual funds carries inherent risk. The major risks of investing in a mutual fund
include the quality and experience of the portfolio management team and its ability to create
fund value by investing in securities that have positive growth, the amount of individual
company diversification, the type and amount of industry diversification, and the type and
amount of sector diversification within specific industries. In addition, mutual funds tend to be
tax inefficient and therefore investors may pay capital gains taxes on fund investments while
not having yet sold the fund.
Exchange-Traded Funds (“ETFs”)
ETFs are investment companies whose shares are bought and sold on a securities exchange.
An ETF holds a portfolio of securities designed to track a particular market segment or index.
Some examples of ETFs are SPDRs®, streetTRACKS®, DIAMONDSSM, NASDAQ 100 Index
Tracking StockSM (“QQQs SM”) iShares® and VIPERs®. ETFs have embedded expenses that the
client indirectly bears.
Investing in ETFs involves risk. Specifically, ETFs, depending on the underlying portfolio and its
size, can have wide price (bid and ask) spreads, thus diluting or negating any upward price
movement of the ETF or enhancing any downward price movement. Also, ETFs require more
frequent portfolio reporting by regulators and are thereby more susceptible to actions by
hedge funds that could have a negative impact on the price of the ETF. Certain ETFs may
employ leverage, which creates additional volatility and price risk depending on the amount of
leverage utilized, the collateral and the liquidity of the supporting collateral.
Further, the use of leverage (i.e., employing the use of margin) generally results in additional
interest costs to the ETF. Certain ETFs are highly leveraged and therefore have additional
volatility and liquidity risk. Volatility and liquidity can severely and negatively impact the price
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Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
of the ETF’s underlying portfolio securities, thereby causing significant price fluctuations of the
ETF.
Leveraged and Inverse Exchange-Traded Funds (“ETFs”)
Leveraged ETFs employ financial derivatives and debt to try to achieve a multiple (for example
two or three times) of the return or inverse return of a stated index or benchmark over the
course of a single day. The use of leverage typically increases risk for an investor. However,
unlike utilizing margin or shorting securities in your own account, you cannot lose more than
your original investment. An inverse ETF is designed to track, on a daily basis, the inverse of its
benchmark. Inverse ETFs utilize short selling, derivatives trading, and other leveraged
investment techniques, such as futures trading to achieve their objectives. Leverage and
inverse ETFs reset each day; as such, their performance can quickly diverge from the
performance of the underlying index or benchmark. An investor could suffer significant losses
even if the long-term performance of the index showed a gain. Engaging in short sales and
using swaps, futures, contracts, and other derivatives can expose the ETF.
There is always a risk that not every leveraged or inverse ETF will meet its stated objective on
any given trading day. An investor should understand the impact an investment in the ETF
could have on the performance of their portfolio, taking into consideration goals and
tolerance for risk. Leveraged or inverse ETFs may be less tax-efficient than traditional ETFs, in
part because daily resets can cause the ETF to realize significant short-term capital gains that
may not be offset by a loss. Be sure to check with your tax advisor about the consequences of
investing in a leveraged or inverse ETF. Leveraged and Inverse ETFs are not suited for long-
term investment strategies. These are not appropriate for buy-and-hold or conservative
investors and are more suitable for investors who understand leverage and are willing to
assume the risk of magnified potential losses. These funds tend to carry higher fees, due to
active management, that can also affect performance.
Exchange-Traded Notes (“ETN”)
ETNs are structured debt securities. ETN liabilities are unsecured general obligations of the
issuer. Most ETNs are designed to track a particular market segment or index. ETNs have
expenses associated with their operation. When a fund invests in an ETN, in addition to
directly bearing expenses associated with its own operations, it will bear its pro rata portion of
the ETN’s expenses. The risks of owning an ETN generally reflect the risks of owning the
underlying securities the ETN is designed to track, although lack of liquidity in an ETN could
result in it being more volatile than the underlying portfolio of securities. In addition, because
of ETN expenses, compared to owning the underlying securities directly it may be more costly
to own an ETN. The value of an ETN security should also be expected to fluctuate with the
credit rating of the issuer.
Fixed Income Securities
Fixed income securities carry additional risks than those of equity securities described above.
These risks include the company’s ability to retire its debt at maturity, the current interest rate
environment, the coupon interest rate promised to bondholders, legal constraints,
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Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
jurisdictional risk (U.S or foreign) and currency risk. If bonds have maturities of ten years or
greater, they will likely have greater price swings when interest rates move up or down. The
shorter the maturity the less volatile the price swings. Foreign bonds have liquidity and
currency risk.
B. Investment Strategy and Method of Analysis Material Risks
Our investment strategy is custom-tailored to the client’s goals, investment objectives, risk
tolerance, and personal and financial circumstances.
Margin Leverage
Although RAI Wealth, as a general business practice, does not utilize leverage, there may be
instances in which the use of leverage may be appropriate for certain clients and situations or
requested by the clients for personal use. In this regard please review the following:
The use of margin leverage enhances the overall risk of investment gain and loss to the client’s
investment portfolio. For example, investors are able to control $2 of a security for $1. So if the
price of a security rises by $1, the investor earns a 100% return on their investment. Conversely,
if the security declines by $.50, then the investor loses 50% of their investment.
The use of margin leverage entails borrowing, which results in additional interest costs to the
investor.
Broker-dealers who carry customer accounts require a minimum equity requirement when
clients utilize margin leverage. The minimum equity requirement is stated as a percentage of the
value of the underlying collateral security with an absolute minimum dollar requirement. For
example, if the price of a security declines in value to the point where the excess equity used to
satisfy the minimum requirement dissipates, the broker-dealer will require the client to deposit
additional collateral to the account in the form of cash or marketable securities. A deposit of
securities to the account will require a larger deposit, as the security being deposited is included
in the computation of the minimum equity requirement. In addition, when leverage is utilized
and the client needs to withdraw cash, the client must sell a disproportionate amount of
collateral securities to release enough cash to satisfy the withdrawal amount based upon similar
reasoning as cited above.
Regulations concerning the use of margin leverage are established by the Federal Reserve Board
and vary if the client’s account is held at a broker-dealer versus a bank custodian. Broker-dealers
and bank custodians may apply more stringent rules as they deem necessary.
Short-Term Trading
Although RAI Wealth, as a general business practice, does not utilize short-term trading, there
may be instances in which short-term trading may be necessary or an appropriate strategy. In
this regard, please read the following:
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Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
There is an inherent risk for clients who trade frequently in that high-frequency trading creates
substantial transaction costs that in the aggregate could negatively impact account
performance.
Technical Trading Models
Technical trading models are mathematically driven based upon historical data and trends of
domestic and foreign market trading activity, including various industry and sector trading
statistics within such markets. Technical trading models, through mathematical algorithms,
attempt to identify when markets are likely to increase or decrease and identify appropriate
entry and exit points. The primary risk of technical trading models is that historical trends and
past performance cannot predict future trends, and there is no assurance that the mathematical
algorithms employed are designed properly, updated with new data, and can accurately predict
future market, industry, and sector performance.
Option Strategies
Various option strategies give the holder the right to acquire or sell underlying securities at the
contract strike price up until expiration of the option. Each contract is worth 100 shares of the
underlying security. Options entail greater risk but allow an investor to have market exposure to
a particular security or group of securities without the capital commitment required to purchase
the underlying security or groups of securities. In addition, options allow investors to hedge
security positions held in the portfolio. For detailed information on the use of options and
option strategies, please contact the Options Clearing Corporation for the current Options Risk
Disclosure Statement.
RAI Wealth as part of its investment strategy may employ the following option strategies:
▪ Covered call writing
▪ Long call options purchases
▪ Long put options purchases
▪ Option spreading
Covered Call Writing
Covered call writing is the sale of in-, at-, or out-of-the-money call option against a long
security position held in the client portfolio. This type of transaction is used to generate
income. It also serves to create downside protection in the event the security position declines
in value. Income is received from the proceeds of the option sale. Such income may be
reduced to the extent it is necessary to buy back the option position prior to its expiration.
This strategy may involve a degree of trading velocity, transaction costs and significant losses
if the underlying security has volatile price movement. Covered call strategies are generally
suited for companies with little price volatility.
Long Call Option Purchases
Long call option purchases allow the option holder to be exposed to the general market
characteristics of a security without the outlay of capital necessary to own the security. Options
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Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
are wasting assets and expire (usually within nine months of issuance), and as a result can
expose the investor to significant loss.
Long Put Option Purchases
Long put option purchases allow the option holder to sell or “put” the underlying security at
the contract strike price at a future date. If the price of the underlying security declines in
value, the value of the long put option increases. In this way long puts are often used to hedge
a long stock position. Options are wasting assets and expire (usually within nine months of
issuance), and as a result can expose the investor to significant loss.
Option Spreading
Option spreading usually involves the purchase of a call option and the sale of a call option at
a higher contract strike price, both having the same expiration month. The purpose of this
type of transaction is to allow the holder to be exposed to the general market characteristics
of a security without the outlay of capital to own the security, and to offset the cost by selling
the call option with a higher contract strike price. In this type of transaction, the spread holder
“locks in” a maximum profit, defined as the difference in contract prices reduced by the net
cost of implementing the spread. There are many variations of option spreading strategies;
please contact the Options Clearing Corporation for a current Options Risk Disclosure
Statement that discusses each of these strategies.
C. Concentration Risks
There is an inherent risk for clients who have their investment portfolios heavily weighted in one
security, one industry or industry sector, one geographic location, one investment manager, one
type of investment instrument (equities versus fixed income). Clients who have diversified
portfolios, as a general rule, incur less volatility and therefore less fluctuation in portfolio value
than those who have concentrated holdings. Concentrated holdings may offer the potential for
higher gain, but also offer the potential for significant loss.
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Item 9: Disciplinary Information
Item 9: Disciplinary Information
A. Criminal or Civil Actions
There is nothing to report on this item.
B. Administrative Enforcement Proceedings
There is nothing to report on this item.
C. Self-Regulatory Organization Enforcement Proceedings
There is nothing to report on this item.
Page 23
Item 10: Other Financial Industry Activities and Affiliations
Item 10: Other Financial Industry Activities and Affiliations
A. Broker-Dealer or Representative Registration
Members and registered advisory personnel of RAI Wealth are registered representatives of
Private Client Services, LLC (“PCS”), a FINRA-registered broker-dealer and member of SIPC. PCS
is a financial services company engaged in the sale of investment products.
B. Futures or Commodity Registration
Neither RAI Wealth nor its affiliates are registered as a commodity firm, futures commission
merchant, commodity pool operator or commodity trading advisor and do not have an
application to register pending.
C. Material Relationships Maintained by this Advisory Business and
Conflicts of Interest
Broker-Dealer Registration
As stated above, managers, members, and registered personnel of RAI Wealth are associated
persons of Private Client Services, LLC (“PCS”), a FINRA-registered broker-dealer and member of
SIPC. As a result, such professionals, in their capacity as registered representatives of PCS, are
subject to the oversight of PCS and the Financial Industry Regulatory Authority, Inc. (“FINRA”).
As such, clients of RAI Wealth should understand that their personal and account information is
available to FINRA and PCS personnel in the fulfillment of their oversight obligations and duties.
RAI Wealth professionals who effect transactions for advisory clients may receive transaction or
commission compensation from PCS. The recommendation of securities transactions for
commission creates a conflict of interest in that RAI Wealth is economically incented to effect
securities transactions for clients. Although RAI Wealth strives to put its clients’ interests first,
such recommendations may be viewed as being in the best interests of RAI Wealth rather than
in the client’s best interest. RAI Wealth advisory clients are not compelled to effect securities
transactions through PCS.
Licensed Insurance Agents
Certain managers, members, and registered employees of RAI Wealth are licensed insurance
agents and may recommend insurance products offered by such carriers for whom they function
as an agent and receive a commission for doing so. Please be advised there is a conflict of
interest in that there is an economic incentive to recommend insurance and other products of
such carriers. Please also be advised that RAI Wealth strives to put its clients’ interests first and
foremost. Other than for insurance products that require a securities license, such as variable
insurance products, clients may utilize any insurance carrier or insurance agency they desire. For
products requiring a securities and insurance license, clients may be limited to those insurance
carriers that have a selling agreement with RAI Wealth’s employing broker-dealer.
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Item 10: Other Financial Industry Activities and Affiliations
D. Recommendation or Selection of Other Investment Advisors and
Conflicts of Interest
RAI Wealth may engage sub-advisers to manage all or a portion of the client's assets. RAI
Wealth’s fees are separate and distinct from the sub-advisers it utilizes. RAI Wealth will always
act in the best interests of the client, including when determining which sub-advisers to
recommend and/or utilize for clients. Clients are under no obligation to use any third-party
provider recommended by RAI Wealth and may use the provider of their choice.
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Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Item 11: Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
A. Code of Ethics Description
In accordance with the Advisers Act, RAI Wealth has adopted policies and procedures designed
to detect and prevent insider trading. In addition, RAI Wealth has adopted a Code of Ethics (the
“Code”). Among other things, the Code includes written procedures governing the conduct of
RAI Wealth's advisory and access persons. The Code also imposes certain reporting obligations
on persons subject to the Code. The Code and applicable securities transactions are monitored
by the chief compliance officer of RAI Wealth. RAI Wealth will send clients a copy of its Code of
Ethics upon written request.
RAI Wealth has policies and procedures in place to ensure that the interests of its clients are
given preference over those of RAI Wealth, its affiliates and its employees. For example, there
are policies in place to prevent the misappropriation of material non-public information, and
such other policies and procedures reasonably designed to comply with federal and state
securities laws.
B. Investment Recommendations Involving a Material Financial Interest and
Conflicts of Interest
RAI Wealth does not engage in principal trading (i.e., the practice of selling stock to advisory
clients from a firm’s inventory or buying stocks from advisory clients into a firm’s inventory). In
addition, RAI Wealth does not recommend any securities to advisory clients in which it has some
proprietary or ownership interest.
C. Advisory Firm Purchase or Sale of Same Securities Recommended to
Clients and Conflicts of Interest
RAI Wealth, its affiliates, employees and their families, trusts, estates, charitable organizations
and retirement plans established by it may purchase or sell the same securities as are purchased
or sold for clients in accordance with its Code of Ethics policies and procedures. The personal
securities transactions by advisory representatives and employees may raise potential conflicts
of interest when they trade in a security that is:
▪ owned by the client, or
▪ considered for purchase or sale for the client.
Such conflict generally refers to the practice of front-running (trading ahead of the client), which
RAI Wealth specifically prohibits. RAI Wealth has adopted policies and procedures that are
intended to address these conflicts of interest. These policies and procedures:
▪
require our advisory representatives and employees to act in the client’s best interest
▪ prohibit fraudulent conduct in connection with the trading of securities in a client
account
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Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
▪ prohibit employees from personally benefitting by causing a client to act, or fail to act in
making investment decisions
▪ prohibit the firm or its employees from profiting or causing others to profit on
knowledge of completed or contemplated client transactions
▪ allocate investment opportunities in a fair and equitable manner
▪ provide for the review of transactions to discover and correct any trades that result in an
advisory representative or employee benefitting at the expense of a client.
Advisory representatives and employees must follow RAI Wealth’s procedures when purchasing
or selling the same securities purchased or sold for the client.
D. Client Securities Recommendations or Trades and Concurrent Advisory
Firm Securities Transactions and Conflicts of Interest
RAI Wealth, its affiliates, employees and their families, trusts, estates, charitable organizations,
and retirement plans established by it may effect securities transactions for their own accounts
that differ from those recommended or effected for other RAI Wealth clients. RAI Wealth will
make a reasonable attempt to trade securities in client accounts at or prior to trading the
securities in its affiliate, corporate, employee or employee-related accounts. It is the policy of
RAI Wealth to place the clients’ interests above those of RAI Wealth and its employees.
Page 27
Item 12: Brokerage Practices
Item 12: Brokerage Practices
A. Factors Used to Select Broker-Dealers for Client Transactions
Custodian Recommendations
RAI Wealth may recommend that clients establish brokerage accounts with the Schwab Advisor
Services division of Charles Schwab & Co., Inc. (“Schwab” or “custodian”), a FINRA registered
broker-dealer, member SIPC, to maintain custody of clients’ assets and to effect trades for their
accounts. Although RAI Wealth may recommend that clients establish accounts at the custodian,
it is the client’s decision to custody assets with the custodian. RAI Wealth is independently
owned and operated and not affiliated with custodian. For RAI Wealth-managed advisory
accounts, the custodian generally does not charge separately for custody services but is
compensated by account holders through commissions and other transaction-related or asset-
based fees for securities trades that are executed through the custodian or that settle into
custodian accounts.
RAI Wealth considers the financial strength, reputation, operational efficiency, cost, execution
capability, level of customer service, and related factors in recommending broker-dealers or
custodians to advisory clients.
In certain instances and subject to approval by RAI Wealth, RAI Wealth will recommend to
clients certain other broker-dealers and/or custodians based on the needs of the individual
client, and taking into consideration the nature of the services required, the experience of the
broker-dealer or custodian, the cost and quality of the services, and the reputation of the
broker-dealer or custodian. The final determination to engage a broker-dealer or custodian
recommended by RAI Wealth will be made by and in the sole discretion of the client. The client
recognizes that broker-dealers and/or custodians have different cost and fee structures and
trade execution capabilities. As a result, there may be disparities with respect to the cost of
services and/or the transaction prices for securities transactions executed on behalf of the client.
Clients are responsible for assessing the commissions and other costs charged by broker-dealers
and/or custodians.
How We Select Brokers/Custodians to Recommend
RAI Wealth seeks to recommend a custodian/broker who will hold client assets and execute
transactions on terms that are overall most advantageous when compared to other available
providers and their services. We consider a wide range of factors, including, among others, the
following:
▪ combination of transaction execution services along with asset custody services
(generally without a separate fee for custody)
▪ capability to execute, clear, and settle trades (buy and sell securities for client accounts)
▪ capabilities to facilitate transfers and payments to and from accounts (wire transfers,
check requests, bill payment, etc.)
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Item 12: Brokerage Practices
▪ breadth of investment products made available (stocks, bonds, mutual funds, exchange-
traded funds (ETFs), etc.)
▪ availability of investment research and tools that assist us in making investment
decisions
▪ quality of services
▪ competitiveness of the price of those services (commission rates, margin interest rates,
other fees, etc.) and willingness to negotiate them
▪
reputation, financial strength, and stability of the provider
▪
their prior service to us and our other clients
▪ availability of other products and services that benefit us, as discussed below
Client’s Custody and Brokerage Costs
For client accounts that the firm maintains, the custodian generally does not charge clients
separately for custody services but is compensated by charging either transaction fees or
custodian asset-based fees on trades that it executes or that settle into the custodian’s
accounts. For some accounts, the custodian may charge a percentage of the dollar amount of
assets in the account in lieu of commissions. The custodian’s commission rates and asset-
based fees applicable to the firm’s client accounts were negotiated based on the firm’s
commitment to maintain a certain minimum amount of client assets at the custodian. This
commitment benefits the client because the overall commission rates and asset-based fees
paid are lower than they would be if the firm had not made the commitment. In addition to
commissions or asset-based fees, the custodian charges a flat dollar amount as a “prime
broker” or “trade away” fee for each trade that the firm has executed by a different broker-
dealer but where the securities bought or the funds from the securities sold are deposited
(settled) into the client’s custodian account. These fees are in addition to the commissions or
other compensation the client pays the executing broker-dealer. Because of this, in order to
minimize the client’s trading costs, the firm has the custodian execute most trades for the
account.
Soft Dollar Arrangements
RAI Wealth does not utilize soft dollar arrangements. RAI Wealth does not direct brokerage
transactions to executing brokers for research and brokerage services.
Institutional Trading and Custody Services
The custodian provides RAI Wealth with access to its institutional trading and custody services,
which are typically not available to the custodian’s retail investors. These services generally are
available to independent investment advisors on an unsolicited basis, at no charge to them so
long as a certain minimum amount of the advisor’s clients’ assets are maintained in accounts
at a particular custodian. The custodian’s brokerage services include the execution of securities
transactions, custody, research, and access to mutual funds and other investments that are
otherwise generally available only to institutional investors or would require a significantly
higher minimum initial investment.
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Item 12: Brokerage Practices
Other Products and Services
Custodian also makes available to RAI Wealth other products and services that benefit RAI
Wealth but may not directly benefit its clients’ accounts. Many of these products and services
may be used to service all or some substantial number of RAI Wealth's accounts, including
accounts not maintained at custodian. The custodian may also make available to RAI Wealth
software and other technology that
▪ provide access to client account data (such as trade confirmations and account
statements)
▪
facilitate trade execution and allocate aggregated trade orders for multiple client
accounts
▪ provide research, pricing and other market data
▪
facilitate payment of RAI Wealth’s fees from its clients’ accounts
▪ assist with back-office functions, recordkeeping and client reporting
The custodian may also offer other services intended to help RAI Wealth manage and further
develop its business enterprise. These services may include
▪ compliance, legal and business consulting
▪ publications and conferences on practice management and business succession
▪ access to employee benefits providers, human capital consultants and insurance
providers
The custodian may also provide other benefits such as educational events or occasional
business entertainment of RAI Wealth personnel. In evaluating whether to recommend that
clients custody their assets at the custodian, RAI Wealth may take into account the availability
of some of the foregoing products and services and other arrangements as part of the total
mix of factors it considers, and not solely the nature, cost or quality of custody and brokerage
services provided by the custodian, which creates a conflict of interest.
Independent Third Parties
The custodian may make available, arrange, and/or pay third-party vendors for the types of
services rendered to RAI Wealth. The custodian may discount or waive fees it would otherwise
charge for some of these services or all or a part of the fees of a third party providing these
services to RAI Wealth.
Additional Compensation Received from Custodians
RAI Wealth may participate in institutional customer programs sponsored by broker-dealers or
custodians. RAI Wealth may recommend these broker-dealers or custodians to clients for
custody and brokerage services. There is no direct link between RAI Wealth’s participation in
such programs and the investment advice it gives to its clients, although RAI Wealth receives
economic benefits through its participation in the programs that are typically not available to
retail investors. These benefits may include the following products and services (provided
without cost or at a discount):
▪ Receipt of duplicate client statements and confirmations
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Item 12: Brokerage Practices
▪ Research-related products and tools
▪ Consulting services
▪ Access to a trading desk serving RAI Wealth participants
▪ Access to block trading (which provides the ability to aggregate securities transactions
for execution and then allocate the appropriate shares to client accounts)
▪ The ability to have advisory fees deducted directly from client accounts
▪ Access to an electronic communications network for client order entry and account
information
▪ Access to mutual funds with no transaction fees and to certain institutional money
managers
▪ Discounts on compliance, marketing, research, technology, and practice management
products or services provided to RAI Wealth by third-party vendors
The custodian may also pay for business consulting and professional services received by RAI
Wealth’s related persons, and may pay or reimburse expenses (including client transition
expenses, travel, lodging, meals and entertainment expenses for RAI Wealth’s personnel to
attend conferences). Some of the products and services made available by such custodian
through its institutional customer programs may benefit RAI Wealth but may not benefit its
client accounts. These products or services may assist RAI Wealth in managing and
administering client accounts, including accounts not maintained at the custodian as
applicable. Other services made available through the programs are intended to help RAI
Wealth manage and further develop its business enterprise. The benefits received by RAI
Wealth or its personnel through participation in these programs do not depend on the
amount of brokerage transactions directed to the broker-dealer.
RAI Wealth also participates in similar institutional advisor programs offered by other
independent broker-dealers or trust companies, and its continued participation may require
RAI Wealth to maintain a predetermined level of assets at such firms. In connection with its
participation in such programs, RAI Wealth will typically receive benefits similar to those listed
above, including research, payments for business consulting and professional services received
by RAI Wealth’s related persons, and reimbursement of expenses (including travel, lodging,
meals and entertainment expenses for RAI Wealth’s personnel to attend conferences
sponsored by the broker-dealer or trust company).
As part of its fiduciary duties to clients, RAI Wealth endeavors at all times to put the interests
of its clients first. Clients should be aware, however, that the receipt of economic benefits by
RAI Wealth or its related persons in and of itself creates a conflict of interest and indirectly
influences RAI Wealth’s recommendation of broker-dealers for custody and brokerage
services.
The Firm’s Interest in Custodian’s Services
The availability of these services from the custodian benefits the firm because the firm does
not have to produce or purchase them. These services are not contingent upon the firm
committing any specific amount of business to the custodian in trading commissions or assets
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Item 12: Brokerage Practices
in custody. Custodian’s services give the firm an incentive to recommend that clients maintain
their accounts with the custodian based on the firm’s interest in receiving the custodian’s
services that benefit the firm’s business rather than based on the client’s interest in receiving
the best value in custody services and the most favorable execution of client transactions. This
is a conflict of interest. The firm believes, however, that the selection of the custodian as
custodian and broker is in the best interest of clients. It is primarily supported by the scope,
quality, and price of the custodian’s services and not the custodian’s services that benefit only
the firm.
Brokerage for Client Referrals
RAI Wealth does not engage in the practice of directing brokerage commissions in exchange for
the referral of advisory clients.
Directed Brokerage
RAI Wealth Recommendations
RAI Wealth typically recommends Schwab as custodian for clients’ funds and securities and to
execute securities transactions on its clients’ behalf.
Client-Directed Brokerage
Occasionally, clients may direct RAI Wealth to use a particular broker-dealer to execute
portfolio transactions for their account or request that certain types of securities not be
purchased for their account. Clients who designate the use of a particular broker-dealer
should be aware that they will lose any possible advantage RAI Wealth derives from
aggregating transactions. Such client trades are typically effected after the trades of clients
who have not directed the use of a particular broker-dealer. RAI Wealth loses the ability to
aggregate trades with other RAI Wealth advisory clients, potentially subjecting the client to
inferior trade execution prices as well as higher commissions.
B. Aggregating Securities Transactions for Client Accounts
Best Execution
RAI Wealth, pursuant to the terms of its investment advisory agreement with clients, has
discretionary authority to determine which securities are to be bought and sold, and the amount
of such securities. RAI Wealth recognizes that the analysis of execution quality involves a
number of factors, both qualitative and quantitative. RAI Wealth will follow a process in an
attempt to ensure that it is seeking to obtain the most favorable execution under the prevailing
circumstances when placing client orders. These factors include but are not limited to the
following:
▪ The financial strength, reputation and stability of the broker
▪ The efficiency with which the transaction is effected
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Item 12: Brokerage Practices
▪ The ability to effect prompt and reliable executions at favorable prices (including the
applicable dealer spread or commission, if any)
▪ The availability of the broker to stand ready to effect transactions of varying degrees of
difficulty in the future
▪ The efficiency of error resolution, clearance and settlement
▪ Block trading and positioning capabilities
▪ Performance measurement
▪ Online access to computerized data regarding customer accounts
▪ Availability, comprehensiveness, and frequency of brokerage and research services
▪ Commission rates
▪ The economic benefit to the client
▪ Related matters involved in the receipt of brokerage services
Consistent with its fiduciary responsibilities, RAI Wealth seeks to ensure that clients receive best
execution with respect to clients’ transactions by blocking client trades to reduce commissions
and transaction costs. To the best of RAI Wealth’s knowledge, these custodians provide high-
quality execution, and RAI Wealth’s clients do not pay higher transaction costs in return for such
execution.
Commission rates and securities transaction fees charged to effect such transactions are
established by the client’s independent custodian and/or broker-dealer. Based upon its own
knowledge of the securities industry, RAI Wealth believes that such commission rates are
competitive within the securities industry. Lower commissions or better execution may be able
to be achieved elsewhere.
Security Allocation and Order Aggregation
RAI Wealth does not aggregate client orders for either purchases or liquidations since each
respective client portfolio is managed in accordance with customized asset allocation targets
and strategies.
Trade Errors
From time-to-time RAI Wealth may make an error in submitting a trade order on the client’s
behalf. When this occurs, RAI Wealth may place a correcting trade with the broker-dealer. If an
investment gain results from the correcting trade, the gain will remain in client’s account unless
the same error involved other client account(s) that should have received the gain, it is not
permissible for client to retain the gain, or RAI Wealth confers with client and client decides to
forego the gain (e.g., due to tax reasons).
If the gain does not remain in client’s account and Schwab is the custodian, Schwab will donate
the amount of any gain $100 and over to charity. If a loss occurs greater than $100, RAI Wealth
will pay for the loss. Schwab will maintain the loss or gain (if such gain is not retained in client’s
account) if it is under $100 to minimize and offset its administrative time and expense. Generally,
if related trade errors result in both gains and losses in client’s account, they may be “netted.”
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Item 13: Review of Accounts
Item 13: Review of Accounts
A. Schedule for Periodic Review of Client Accounts or Financial Plans and
Advisory Persons Involved
Accounts are reviewed by the RAI Wealth investment adviser representative servicing the client’s
account. The frequency of reviews is determined based on the client’s investment objectives, but
reviews are conducted no less frequently than annually. More frequent reviews may also be
triggered by a change in the client’s investment objectives, tax considerations, large deposits or
withdrawals, large purchases or sales, loss of confidence in the underlying investment, or
changes in macro-economic climate.
Standalone financial planning clients receive their financial plans and recommendations at the
time service is completed. There are no post-plan reviews unless engaged to do so by the client.
B. Review of Client Accounts on Non-Periodic Basis
RAI Wealth may perform ad hoc reviews on an as-needed basis if there have been material
changes in the client’s investment objectives or risk tolerance, or a material change in how RAI
Wealth formulates investment advice.
C. Content of Client-Provided Reports and Frequency
The client’s independent custodian provides account statements directly to the client no less
frequently than quarterly. The custodian’s statement is the official record of the client’s securities
account and supersedes any statements or reports created on behalf of the client by RAI Wealth.
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Item 14: Client Referrals and Other Compensation
Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided to the Advisory Firm from External Sources
and Conflicts of Interest
Schwab
RAI Wealth receives an economic benefit from Schwab in the form of the support products and
services it makes available to us and other independent investment advisors that have their
clients maintain accounts at Schwab. These products and services, how they benefit us, and the
related conflicts of interest are described above in Item 12: Brokerage Practices. The availability
of Schwab’s products and services to us is not based on our giving particular investment advice,
such as buying particular securities for our clients.
B. Advisory Firm Payments for Client Referrals
RAI Wealth does not pay for client referrals.
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Item 15: Custody
Item 15: Custody
RAI Wealth is considered to have custody of client assets for purposes of the Advisers Act for
the following reasons:
▪ The client authorizes us to instruct their custodian to deduct our advisory fees directly
from the client’s account. The custodian maintains actual custody of clients’ assets.
▪ Our authority to direct client requests, utilizing standing instructions, for wire transfer of
funds for first-party money movement and third-party money movement (checks and/or
journals, ACH, Fed-wires). The firm has elected to meet the SEC’s seven conditions to
avoid the surprise custody exam, as outlined below:
1. The client provides an instruction to the qualified custodian, in writing, that includes
the client’s signature, the third party’s name, and either the third party’s address or
the third party’s account number at a custodian to which the transfer should be
directed.
2. The client authorizes the investment adviser, in writing, either on the qualified
custodian’s form or separately, to direct transfers to the third party either on a
specified schedule or from time to time.
3. The client’s qualified custodian performs appropriate verification of the instruction,
such as a signature review or other method to verify the client’s authorization, and
provides a transfer of funds notice to the client promptly after each transfer.
4. The client has the ability to terminate or change the instruction to the client’s
qualified custodian.
5. The investment adviser has no authority or ability to designate or change the identity
of the third party, the address, or any other information about the third party
contained in the client’s instruction.
6. The investment adviser maintains records showing that the third party is not a
related party of the investment adviser or located at the same address as the
investment adviser.
7. The client’s qualified custodian sends the client, in writing, an initial notice confirming
the instruction and an annual notice reconfirming the instruction.
Individual advisory clients will receive at least quarterly account statements directly from their
custodian containing a description of all activity, cash balances, and portfolio holdings in their
accounts. Clients are urged to compare the account balance(s) shown on their account
statements to the quarter-end balance(s) on their custodian's monthly statement. The
custodian’s statement is the official record of the account.
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Item 16: Investment Discretion
Item 16: Investment Discretion
Clients may grant a limited power of attorney to RAI Wealth with respect to trading activity in
their accounts by signing the appropriate custodian limited power of attorney form. In those
cases, RAI Wealth will exercise full discretion as to the nature and type of securities to be
purchased and sold, and the amount of securities for such transactions. Investment limitations
may be designated by the client as outlined in the investment advisory agreement. Investment
limitations may be designated by the client as outlined in the investment advisory agreement.
In addition, subject to the terms of its investment advisory agreement, RAI Wealth may be
granted discretionary authority for the retention of independent third-party investment
managers. Under such terms, the firm would also exercise discretion as to the executing broker
to be used for securities transactions and the amount of commissions to be paid. Please see the
applicable third-party sub-adviser’s disclosure brochure for detailed information relating to
discretionary authority.
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Item 17: Voting Client Securities
Item 17: Voting Client Securities
RAI Wealth does not take discretion with respect to voting proxies on behalf of its clients. All
proxy material will be forwarded to the client by the client’s custodian for the client’s review and
action. Clients may contact the firm with questions regarding proxies they have received.
RAI Wealth will endeavor to make recommendations to clients on voting proxies regarding
shareholder vote, consent, election or similar actions solicited by, or with respect to, issuers of
securities beneficially held as part of RAI Wealth supervised and/or managed assets. In no event
will RAI Wealth take discretion with respect to voting proxies on behalf of its clients.
For accounts subject to the provisions of the Employee Retirement Income Security Act of 1974
(“ERISA”), the plan fiduciary specifically keeps the authority and responsibility for the voting of
any proxies for securities held in plan accounts. Also, RAI Wealth cannot give any advice or take
action with respect to the voting of these proxies.
Except as required by applicable law, RAI Wealth will not be obligated to render advice or take
any action on behalf of clients with respect to assets presently or formerly held in their accounts
that become the subject of any legal proceedings, including bankruptcies.
From time to time, securities held in the accounts of clients will be the subject of class action
lawsuits. RAI Wealth has no obligation to determine if securities held by the client are subject to
a pending or resolved class action lawsuit. RAI Wealth also has no duty to evaluate a client’s
eligibility or to submit a claim to participate in the proceeds of a securities class action
settlement or verdict. Furthermore, RAI Wealth has no obligation or responsibility to initiate
litigation to recover damages on behalf of clients who may have been injured as a result of
actions, misconduct, or negligence by corporate management of issuers whose securities are
held by clients.
Where RAI Wealth receives written or electronic notice of a class action lawsuit, settlement, or
verdict affecting securities owned by a client, it will forward all notices, proof of claim forms, and
other materials to the client. Electronic mail is acceptable where appropriate and where the
client has authorized contact in this manner.
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Item 18: Financial Information
Item 18: Financial Information
A. Balance Sheet
RAI Wealth does not require the prepayment of fees of $1,200 or more, six months or more in
advance, and as such is not required to file a balance sheet.
B. Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability
to Meet Commitments to Clients
RAI Wealth does not have any financial issues that would impair its ability to provide services to
clients.
C. Bankruptcy Petitions During the Past Ten Years
There is nothing to report on this item.
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