Overview
Assets Under Management: $762 million
Headquarters: CELEBRATION, FL
High-Net-Worth Clients: 189
Average Client Assets: $4 million
Services Offered
Services: Financial Planning, Portfolio Management for Individuals
Clients
Number of High-Net-Worth Clients: 189
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 93.57
Average High-Net-Worth Client Assets: $4 million
Total Client Accounts: 808
Discretionary Accounts: 808
Regulatory Filings
CRD Number: 116251
Last Filing Date: 2024-11-13 00:00:00
Website: https://raineyrandall.com
Form ADV Documents
Primary Brochure: DISCLOSURE BROCHURE (2025-03-10)
View Document Text
ITEM 1
Cover Page
DISCLOSURE BROCHURE
THE INVESTMENT ADVISERS ACT OF 1940 RULE 203-1
PART 2A OF FORM ADV: FIRM BROCHURE
CORPORATE HEADQUARTERS
Principal Office & Mailing Address
610 Sycamore Street
Suite 340
Celebration, Florida 34747
Contact Information
Toll: 888.644.7711
Tel: 727.344.7711
Fax: 866.422.3227
SEC File #: 801-63498
Firm IARD/CRD #: 116251
Rainey & Randall Wealth Advisors, Inc.
R E G I S T E R E D I N V E S T M E N T A D V I S O R
wayne@raineyrandall.com
michael@raineyrandall.com
www.raineyrandall.com
B R O C H U R E
D A T E D
This Disclosure Brochure provides information about the qualifications and business practices of Rainey &
Randall Wealth Advisors, Inc., which should be considered before becoming a client. You are welcome to
contact us if you have any questions about the contents of this brochure – our contact information is listed
to the right. Additional information about Rainey & Randall Wealth Advisors, Inc. is also available on the
SEC’s website at www.adviserinfo.sec.gov.
1
JANUARY
2025
The information contained in this Disclosure Brochure has not been approved or verified by the United
States Securities and Exchange Commission or by any State Securities Administrator. Furthermore, the
term “registered investment advisor” is not intended to imply that Rainey & Randall Wealth Advisors, Inc.
has attained a certain level of skill or training.
© eAdvisor Compliance, Inc. – Disclosure Brochure Design Layout. www.eAdvisorCompliance.com
DISCLOSURE BROCHURE
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MATERIAL CHANGES
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SEC Rule 204-3(b)(2) allows us to provide you with a summary page of Material Changes in lieu
of sending out our entire Disclosure Brochure. If you are being offered this Material Change
page as a separate piece from our Disclosure Brochure and you have questions about these
summary disclosures or would like a current copy of our Disclosure Brochure to review, you
may contact us, and a current, complete Disclosure Brochure will be sent free of charge.
Name Change
We have changed the name of our advisory practice from Rainey & Randall Investment
Management, Inc. to Rainey & Randall Wealth Advisors, Inc. There have been no other
changes to the corporate structure. All other information remains the same.
Rainey & Randall Wealth Advisors, Inc.
610 Sycamore Street, Suite 340
Celebration, Florida 34747
Tel: 727.344.7711
Fax: 866.422.3227
This brief is being provided to you as a summary of what has been fully disclosed in our
Disclosure Brochure dated January 1, 2025. The information contained on this Material
Change page has not been approved or verified by the United States Securities and
Exchange Commission or by any State Securities Administrator.
Rainey & Randall Wealth Advisors, Inc.
Form ADV: Part 2A
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TABLE OF CONTENTS
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ITEM 4
Advisory Business
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ITEM 5
Who We Are
Our Mission
What We Do
Fees & Compensation
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4
4
7
ITEM 6
Portfolio Management
Financial Planning
Retirement Plans
Performance-Based Fees & Side-By-Side Management
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9
10
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ITEM 7
Types of Clients
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ITEM 8 Methods of Analysis, Investment Strategies & Risk of Loss
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ITEM 9
Methods of Analysis
Investment Strategies
Managing Risk
Disciplinary Information
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12
14
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ITEM 10 Other Financial Industry Activities & Affiliations
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ITEM 11
Insurance Company Activities & Affiliations
Code of Ethics, Participation or Interest in Client Transactions & Personal Trading
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ITEM 12
Code of Ethics
Client Transactions
Personal Trading
Brokerage Practices
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ITEM 13
Custodial Services
Aggregating Trade Orders
Review of Accounts
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ITEM 14
Portfolio Management Reviews
Financial Planning Reviews
Client Referrals & Other Compensation
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ITEM 15
Referral Compensation
Other Compensation
Financial Planning Compensation
Retirement Rollover Compensation
Custody
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21
21
21
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ITEM 16
Management Fee Deduction
Standing Letters of Authorization
Investment Discretion
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ITEM 17
Voting Client Securities
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ITEM 18
Financial Information
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BROCHURE SUPPLEMENTS
Rainey & Randall Wealth Advisors, Inc.
Form ADV: Part 2A
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ADVISORY BUSINESS
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Who We Are
Rainey & Randall Wealth Advisors, Inc. (hereinafter referred to as “Rainey & Randall”, the
“Company” “we”, “us” and “our”) is a registered investment advisor1 formed in February 1999
as a Florida corporation.
Owners
The following persons control Rainey & Randall:
CRD#
Name
Title
Michael D. Rainey
Chief Executive Officer
2316398
Wayne F. Randall
President
2173538
Assets Under Management
As of December 31, 2024, our assets under management totaled:
Client Discretionary Managed Accounts .........................
$820,422,651
We do not offer non-discretionary investment management services.
Our Mission
Our mission is to assist you, our client2, in dealing with the vast array of financial alternatives3
and implications of life events with one overall objective in mind – preserve and expand your
assets in a manner appropriate with your given level or risk.
What We Do
We offer financial solutions that stress fiscal responsibility and shrewd planning that is not
always about the accumulation of assets, which we believe has little to do with real happiness,
but what is best for your personal health and well-being.
Some of the best advice we could ever offer you is that success, achievement, and
contentment in life have little to do with personal wealth but are instead related to lifestyle
choices. These lifestyle choices are your unique values, life goals, and plans. Therefore, the
economic solutions we develop, whether portfolio management and/or financial planning,
reflects how you define true wealth, not us. Our services include:
1 The term “registered investment advisor” is not intended to imply that Rainey & Randall Wealth Advisors, Inc. has attained a certain level of skill or
training. It is used strictly to reference the fact that we are “registered” as a licensed “investment advisor” with the United States Securities and
Exchange Commission – and with such other State Agencies that may have limited regulatory jurisdiction over our business practices.
2 A client could be a high net-worth individual and their family members, a family office, a foundation or endowment, a charitable organization, a
corporation and/or small business, a trust, a guardianship, an estate, or any other type of entity to which we choose to give investment advice.
3 Rainey & Randall Wealth Advisors, Inc. is a fiduciary, as defined within the meaning of Title I of the Employer Retirement Income Security Act of 1974
(“ERISA”) and/or as defined under the Internal Revenue Code of 1986 (the “Code”) for any financial alternative services provided to a client who is: (i) a
plan participant or beneficiary of a retirement plan subject to ERISA or as described under the Code; or (ii) the beneficial owner of an Individual
Retirement Account (“IRA”).
Rainey & Randall Wealth Advisors, Inc.
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Portfolio Management
Our Portfolio management strategies focus on designing a portfolio allocation of exchange
traded funds (“ETFs”) and investment company (“mutual fund”) products with a small mix of
equity (“stock”) positions and fixed income (“bond”) instruments to achieve the best return
on your investment capital.
With the complexity of today’s marketplace, it is critical for us to understand who you are
and what you want to accomplish financially. Our initial meetings with you, and the profile
questionnaires4 we have you complete, help us have a clearer picture of your personal
finances, investment return expectations, time horizon, and risk tolerance so that we can
develop a successful investment strategy and tailored asset allocation guideline unique to
your investment objectives. If you have difficulty expressing your monetary needs or do not
truly have a grasp of your overall personal finances, a financial plan may be suggested before
proceeding with any portfolio management services.
Our meetings with you to discuss your finances, and, if necessary, develop a financial plan,
will help to eliminate much of the guesswork in achieving the security and independence you
desire and simplify your financial alternatives. In return, we will have:
Identified areas of greatest distress;
v Defined and narrowed objectives and investment options;
v
v Developed a strategy for addressing concerns about the future;
v Cultivated peace of mind; and,
v Created a unique picture of your overall economic personality.
Once your financial parameters have been identified, we will prepare an allocation model to
guide us in the management of your account(s), and as a standard against which to measure
future results and to make modifications where necessary.
You will find more information about our management fees and services under “Portfolio
Management” in Item 5, “Fees & Compensation” and further description of our management
style under Item 8, “Methods of Analysis, Investment Strategies & Risk of Loss.”
Financial Planning
Financial planning is one of the most important services that successful people use to create
an extraordinary personal life and business career. However, it requires a lifetime
commitment, not only from us, the Financial Planner, but from you as well.
What is a Financial Plan?
Financial planning is an evaluation of the investment and financial options available to you
based upon your defined lifestyle choices. Planning includes: (i) attempting to make
optimal decisions; (ii) projecting the consequences of these decisions for you in the form of
a financial plan – a working blueprint; and, (iii) implementing the protocol to achieve the
objectives of the plan. Once complete, the plan is then used to compare future
performance against the working blueprint.
4 The profile questionnaires we use are important tools in gathering information about your investment methodology, risk tolerance, income/tax bracket,
liquidity, time horizons, etc. If you elect not to answer these questionnaires or choose to respond with limited input, it is possible that we could operate in
a handicapped capacity contrary to your investment needs. Therefore, if you desire the most effective and accurate recommendations regarding your
managed account(s), you should make every effort to provide us with your detailed personal needs and objectives, along with detailed financial and tax
information.
Rainey & Randall Wealth Advisors, Inc.
Form ADV: Part 2A
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Financial Planning Composition
A financial plan may encompass one or more of the following areas of financial need as
communicated by you:
v Personal – Family records, budgeting, personal liability, estate information and
financial goals.
v Education – Education IRAs, financial aid, and state savings plans including 529
plans, grants and general assistance in preparing to meet dependents’ continuing
education needs.
v Taxes and Cash Flow – Understanding the impact of various investments on
current and future income tax liability.
v Survivor and Beneficiary Planning – Cash needs at death, income needs of
surviving dependents, estate planning and income analysis.
v Estate – Reviewing wills, trusts, and other estate planning documents to
determine if you should seek the assistance of an estate-planning attorney.
Reviewing powers of attorney, nursing home and assisted living agreements,
living trusts, and Medicare/Medicaid benefits.
v Retirement – Analysis of current strategies and investment plans to help achieve
v
retirement goals.
Investments – Analysis of investment alternatives including risk and return
analysis and their effect on your investment portfolio(s). Assessment of your risk
tolerance profile.
v Real Estate – Analysis of real estate investment opportunities.
v
Insurance – Review of existing policies to ensure proper coverage for life, health,
disability, long-term care, liability, home and automobile.
Preparing the Financial Plan
We gather the necessary information to complete our analysis through personal interviews,
review of various documents supplied by you, and completion of one or more profile
questionnaires. Information gathered may include statements regarding your current
financial status, a list of assets, insurance, wills and/or trust documents, income and
expenses, Social Security eligibility, and other information5 based on your financial status
and future goals.
You will find more information about our financial planning fees under “Financial Planning”
below in Item 5, “Fees & Compensation.”
Retirement Plans
We assist ERISA-qualified retirement and savings plans in the design of the fiduciary
governance structure and with the development of an investment management program. Our
services under ERISA are to act as a Limited-Scope 3(21) Fiduciary. As such, we
acknowledge we have a co-fiduciary role but do not take discretion or act as a 3(38)
Fiduciary to construct an investment menu, select and monitor money managers, mutual
funds, or ETFs or to replace the investment options within the plan.
Our responsibility to the plan sponsors and/or named fiduciary of the retirement plan
includes:
v Educating plan participants about general investment principles and the investment
alternatives available under the retirement plan.
5 All information provided by and to you will be kept entirely confidential. Such information will be disclosed to third parties only with mutual written
consent or as may be permitted by law.
Rainey & Randall Wealth Advisors, Inc.
Form ADV: Part 2A
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v Assisting plan participants with investments available in the plan consistent with
the Department of Labor’s definition of investment education as described in their
Interpretive Bulletin 96-1.6
v Assist in the group enrollment meetings designed to increase retirement plan
participation among employees and investment and financial understanding by the
employees.
Fees for our retirement planning are disclosed below under “Retirement Plans” in Item 5,
“Fees & Compensation.”
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FEES & COMPENSATION
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Portfolio Management
Portfolio management is provided on a asset-based fee arrangement. Management fees are
calculated based on the aggregate market value of your account on the last business day of the
previous calendar quarter multiplied by one-fourth of the corresponding annual percentage
rate for each portion of your portfolio assets that fall within each tier (See “Billing” below
under “Protocols for Portfolio Management” for more information.).
We retain discretion to negotiate the management fee within each tier on a client-by-client
basis depending on the size and complexity of the portfolio managed. In addition, fee breaks
occur as assets in your portfolio increase past the following tiers:
Account Value
Annual Fee
Rate
Not to Exceed
Asset Mix/Option Trading Portfolios
First $500,000 .................................................
1.25%
Next $500,000 .................................................
1.15%
Next $1,000,000 ..............................................
0.95%
Next $3,000,000 ..............................................
0.75%
Next $2,500,000 ..............................................
0.50%
Next $2,500,000 ..............................................
0.35%
Next $15,000,000 .............................................
0.25%
Over $25,000,000 .............................................
0.20%
We generally require a minimum initial investment of $500,000 to open a managed account;
however, we retain the right to waive or reduce this minimum if we choose to do so.
Protocols for Portfolio Management Services
The following protocols establish how we handle our portfolio management accounts and
what you should expect when it comes to: (i) managing your account; (ii) your bill for
investment services; and (iii) other fees charged to your account(s).
6 The Company is not providing fiduciary advice (as defined under ERISA) to the participants. The Company will not provide investment advice concerning the
prudence of any investment option or combination of investment options for a particular participant or beneficiary under the retirement plan.
Rainey & Randall Wealth Advisors, Inc.
Form ADV: Part 2A
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Discretion
We will establish discretionary trading authority on all management accounts to execute
securities transactions at any time without your prior consent or advice. At any time
however, you may impose restrictions, in writing, on our discretionary authority (i.e., limit
the types/amounts of particular securities purchased for your account, exclude the ability
to purchase securities with an inverse relationship to the market, limit our use of leverage,
etc.)
Billing
Your account will be billed quarterly in advance based on the fair market value for the
portion of your portfolio that falls within each tier of our fee schedule. As your portfolio
value increases into the next tier level, either through additional deposits or asset growth,
the amount of assets above the fee-break will be billed the corresponding annual fee rate.
This results in a blended fee and effectively lowers the annual fee costs to manage your
portfolio.
For example:
Sample Portfolio Value: $1,300,000
Tier Fee-Breaks
(The $1.3 Million Broken Down Into Each Tear Level)
$500,000
$500,000
$300,000
Annual Fee %
(Per Tier)
1.25%
1.15%
0.95%
Tier Fee Contribution
(Based on the Account Value Within Each Tier)
0.481%
0.442%
0.219%
Blended Annual Fee %
1.142%
For new managed accounts opened in mid-quarter, our fee will be based upon a pro-rata
calculation of the fair market value of your assets to be managed for the period. Advisory
fees will be deducted first from any money market funds or cash balances. If such assets
are insufficient to satisfy payment of such fees, a portion of the account assets will be
liquidated to cover the fees.
Deposits and Withdrawals
Assets deposited by you into your portfolio management account between billing cycles will
not result in additional management fees being billed to your account unless such deposits
exceed $25,000. Such deposits of this amount or greater, in most cases, will require
modifications and adjustments to your investment allocation. Therefore, we reserve the
right to bill your account a pro-rated fee based upon the number of days remaining in the
current quarterly period for deposits exceeding the above amount.
For assets you may withdraw during the quarter, we do not make partial refunds of our
portfolio management fee. Just as with deposits, withdrawals from your account will
require modifications and adjustments to be made to correct the allocation of assets in
your portfolio.
Fee Exclusions
The above fees for all of our management services are exclusive of any charges imposed by
the custodial firm including, but not limited to: (i) any Exchange/SEC fees; (ii) certain
transfer taxes; (iii) service or account charges, including, postage/handling fees, electronic
fund and wire transfer fees, auction fees, debit balances, margin interest, certain odd-lot
differentials and mutual fund short-term redemption fees; and (iv) brokerage and
Rainey & Randall Wealth Advisors, Inc.
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execution costs associated with securities held in your managed account. There can also
be other fees charged to your account that are unaffiliated with our management services.
In addition, all fees paid to us for portfolio management services are separate from any
fees and expenses charged on mutual fund shares by the investment company or by the
investment advisor managing the mutual fund portfolios. These expenses generally include
management fees and various fund expense, such as: redemption fees, account fees, and
purchase fees may occur but are the exception within managed accounts at institutional
custodians. A complete explanation of these expenses charged by the mutual funds is
contained in each mutual fund’s prospectus. You are encouraged to carefully read the
fund prospectus.
Termination of Investment Services
To terminate our investment advisory services, either party (you or us) by written
notification to the other party, may terminate the Investment Advisory Agreement at any
time, provided such written notification is received at least 30 days prior to the date of
termination (i.e.; To terminate services on October 1st, a request for termination should be
received in our office by September 1st.). Such notification should include the date the
termination will go into effect along with any final instructions on the account (i.e., liquidate
the account, finalize all transactions and/or cease all investment activity).
In the event termination does not fall on the last day of a calendar quarter, you shall be
entitled to a pro-rated refund of the prepaid quarterly management fee based upon the
number of days remaining in the quarter after the termination notice goes into effect. Once
the termination of investment advisory services has been implemented, neither party has any
obligation to the other – we no longer earn management fees or give investment advice and
you become responsible for making your own investment decisions.
Financial Planning
How we charge to develop a financial plan depends on the size, complexity, and nature of your
personal and financial situation and the amount of time it will take to analyze and summarize
the plan and perform the services you desire.
Planning Fees
We reserve the option to waive our financial planning fees should you want us to manage
your investment portfolio. Our financial planning services are offered on our hourly rate not
to exceed $300.00. Such fee will be fully disclosed up-front in a Financial Planning
Agreement (“Agreement”), which will include the cost7 to review your financial information
and prepare the desired financial planning service. We have the option to: (i) require full
payment up-front; or, (ii) require one-half the fee be paid at the time the Agreement is
signed, with the remaining balance due upon completion of the financial plan8.
Annual Retainer Fee
It is important to note that any planning is kinetic (always in motion) and alive. A financial
plan is a roadmap that is only as good as how well it reflects your current economic position
7 Rarely will a fee exceed those costs outlined in the Agreement. However, there can be instances where we did not contract with you to perform a
particular task and therefore merit notifying you of the additional cost prior to beginning such services.
8 The recommendations made in a financial plan are generally completed within 30 to 45 days from you signing the Agreement. However, implementing the
plan using outside professionals (i.e., attorneys, CPAs, etc...) may require additional time that is out of our control. Therefore when we refer to the
completion of the financial plan, we are referring to us (you and the Company) finalizing your financial benchmarks/objectives before approaching any
outside professional.
Rainey & Randall Wealth Advisors, Inc.
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to then guide you on a clear path to a future financial destination. However, you can veer
off course, intentionally or unintentionally, as circumstances in your life take you down
another path. Our annual financial plan review is designed to systematically address these
unexpected diversions and continually keep you on the right road headed to your future
financial destination.
Therefore, we strongly suggest that the overall financial plan be reviewed not less than on an
annual basis. If you want us to annually review your financial plan, we will notify you of the
annual cost to perform the desired work at the beginning of each year. Generally, our
retainer fee will be equal to one-half of the financial planning fee we original charged. As
with the initial planning fee, we have the option to waive the annual retainer if we are
managing your investment portfolio.
Termination
You can terminate the Agreement at any time prior the presentation of the any financial
planning documents. We will be compensated through the date of termination for time
spent in design of such financial documents at the hourly rate agreed to in the Agreement. If
you have prepaid any fees, such fees will be returned on a pro-rata basis. After the financial
plan has been completed and presented to you, termination of the Agreement is no longer an
option.
Retirement Plans
As a Limited-Scope 3(21) Fiduciary our primary responsibility to the plan sponsors and/or
named fiduciary will be to assist plan participants with understanding general investment
principles under the plan, increase participation among employees at group enrollment
meetings, and monitor the retirement plan service providers to insure the plan is being services
as agreed.
Retirement Plan Fees
Retirement planning services are provided on an asset-based fee arrangement and the
retirement plan service provider will administer such fees. The plan providers will disclose
all fees to the plan sponsors and/or named fiduciary in a retirement planning agreement.
The fees that will be charged to retirement plan will include, but are not limited to:
1. The plan provider’s platform fees (plan level and participant level fees);
2. The investment manager’s management fee, if any, along with other management
costs; and,
3. Our fee (not to exceed 0.50%) that the Plan/Service Provider will pay us from the
total fee collected.
Separate Agreement
The agreement that the plan sponsor signs with the retirement plan service provider is
separate and distinct from any portfolio management or financial planning services the
Company offers individuals. If the plan sponsors or participants desire individual portfolio
management or financial planning services for assets held outside and separate from their
retirement plan, a separate portfolio management or financial planning agreement will be
required for that specific service.
Rainey & Randall Wealth Advisors, Inc.
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We do not charge fees based on a share of capital gains or the capital appreciation of the
assets held in your accounts.
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TYPES OF CLIENTS
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The types of clients we offer advisory services to are described above under “Our Mission” in
the Item 4, the “Advisory Business” section. Our minimum account size for portfolio
management is disclosed above under “Portfolio Management” in Item 5 above in the, “Fees &
Compensation” section of this Brochure.
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METHODS OF ANALYSIS, INVESTMENT STRATEGIES & RISK OF LOSS
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Our portfolio management services are designed to build long-term wealth while maintaining
risk tolerance levels acceptable to you. We combine your financial needs and investment
objectives, time horizon, and risk tolerance to yield an effective investment strategy. Your
portfolio is then tailored to these unique investment parameters using exchange traded funds
(“ETFs”) and investment company (“mutual fund”) products with a small mix of equity
(“stock”) positions and fixed income (“bond”) instruments.
Depending on your risk tolerance, we may also recommend using the following investment
vehicles to achieve your desired investment objective: derivatives (i.e., options, commodities,
etc.), leveraged index funds, closed-end funds, hedge funds, private placements, and other
publicly traded securities. However, these investment vehicles bring on a different risk
dynamic. If we recommend investment in one of these securities, we will discuss with you the
limitations of such security and the potential risk factors to your portfolio.
Methods of Analysis
In analyzing all securities, we will use a combination of analysis techniques to guide us in our
management decisions.
Fundamental Analysis
Fundamental analysis considers: economic conditions, earnings, cash flow, book value
projections, industry outlook, politics (as it relates to investments), historical data, price-
earnings ratios, dividends, general level of interest rates, company management, debt ratios
and tax benefits.
RISKS – Fundamental analysis places greater value on the long-term financial structure and
health of a company, which may have little to no bearing on what is actually happening in
the market place. Investing in companies with sound financial data/strength and a history
of health returns can be a good long-term investment to hold in your portfolio; however,
such fundamental data does not always correlate to the trading value of the stock on the
exchanges. In the short-term, the stock can decrease in value as investors trade in other
market sectors.
Rainey & Randall Wealth Advisors, Inc.
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Technical Analysis
Technical analysis utilizes current and historical pricing information to help us identify trends
in the broader domestic and foreign equity and fixed income markets, and in the underlying
assets themselves. This may involve the use of various technical indicators, such as moving
averages and trend-lines, among others.
RISKS – Technical analysis is charting the historical market data of a stock, taking into
consideration current market conditions, to forecast the direction of a future stock price
rather than using fundamental tools for evaluating a company’s financial strength.
Technical analysis focuses on the price movement of a security trading in the market place.
This is an ideal tool for short-term investing to identify ideal market entry/exit points.
However, no market indicator is absolutely reliable and your investment portfolio can
underperform in the short-term should the market indicators be incorrect.
Cyclical Analysis
Market cycles provide historic tried and true timing mechanisms to indicate turning points in
future market prices. By tracking historic data through charts and graphs we can improve
entry and exit timing strategies. Coupling cyclical analysis with technical analysis helps to
ensure the most favorable buy/sell signal.
RISKS – Cyclical data reveals regular intervals of repeated events that can be forecasted
into the future to time the market on when to buy/sell a security. The risk with cyclical
analysis is attempting to buy/sell a security based on a future price prediction and missing
beneficial movements in price due to an error in timing. This causes harm to the value of
the security being bought too high or sold too low.
Fundamental analysis provides us with a broad long-term view of a security that begins with
determining a company’s value and the strength of its financials while technical analysis is
short-term focusing on the statistics generated by market activity. Cyclical analysis provides
us with historical data on market trends to focus our technical analysis for ideal entry/exit
points.
Investment Strategies
Money made from appreciation has greater risk (volatility) than money earned from dividends
in income-oriented securities. Taking into consideration your need for income (portfolio
withdrawals) and your tolerance for risk, we can help you select among the following
investment strategies:
v
v Fixed Income Strategy – The Fixed Income Strategy is a risk-averse investment
approach that seeks to preserve portfolio values by investing solely in income-
oriented securities that include, but are not limited to: corporate, municipal, and
government bond funds within the U.S. and international markets. We will also
utilize fixed income mutual funds, ETFs, and to a lesser degree preferred-stock
funds, and funds that move inversely to market indexes.
Income & Growth Strategy – The Income & Growth Strategy is a balanced investment
approach that seeks to preserve portfolio values yet assumes conservative investment
risk. Securities utilized are primarily income-oriented bond funds with a
complementary exposure to stock mutual funds and/or exchange-traded securities
representing market sectors or differing asset classes. You should be willing to
accept modest stock market risk and volatility.
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v Asset Mix Allocation Strategy – The Asset Mix Allocation Strategy seeks to preserve
portfolio values yet assumes more risk through diversifying investments among asset
classes and market sectors. Securities used are a diversified mix of domestic and
international mutual funds and ETFs. The objective is to maximize risk-adjusted
returns in both bull and bear market cycles. You should be willing to accept
moderate stock market risk and volatility.
v Option Trading9 Strategy – The Option Trading Strategy seeks to generate income
from the premiums received from option contract sales, dividend income, equity
appreciation, and enhanced income returns using secured covered call/put options
and/or option collars. Our Option Trading Strategy is a neutral to bullish investment
strategy designed to generate income in exchange for assuming the obligation to sell,
or risk of selling, an equity position at a specified price – generally at a price slightly
higher to moderately higher than where the stock is currently trading. You should be
willing to accept increased volatility and trading, with less diversification.
Investment Methodology
We are not bound to a specific investment methodology for the management of your
investment portfolio except for how such strategy might affect your income needs and
tolerance for risk. Our goal in managing your investments is to grow your portfolio during
rising markets and protect your assets when markets decline while maintaining a disciplined
management approach so as to not sacrifice long-term goals for short term gains. Our
investment methodology generally incorporates one or all of these ideologies:
Modern Portfolio Theory
Modern Portfolio Theory (“MPT”)10 is the analysis of a portfolio of stocks as opposed to
selecting stocks based on their unique investment opportunity. The objectives of MPT is to
determine your preferred level of risk and then construct a portfolio that seeks to
maximize your expected return for that given level of risk.
Asset Allocation
Asset Allocation is a broad term used to define the process of selecting a mix of asset
classes and the efficient allocation of capital to those assets by matching rates of return to
a specified and quantifiable tolerance for risk. From this there are more narrow and
aggressive Asset Allocation derivatives that we may use.
We have developed model portfolio structures that are used as Asset Allocation guideline
models in designing investment portfolios. Each model consists of a different “target”
Asset Allocation comprised of different asset classes11 – spreading money among a variety
of investments as opposed to investing in just one – creating a more prudent approach to
managing risk. The investment mix is uniquely designed to achieve the desired investment
return. The selected mutual funds, bonds, stocks, and other investment vehicles in your
investment portfolio are diversified to reflect their risk profile.
9 Prior to any option trading activity, you will receive the “Characteristics and Risks of Standardized Options” produced by the Chicago Board Options
Exchange. It is mutually understood between you and us, that you have read this document prior to engaging us to perform option trading activities. The
“Characteristics and Risks of Standardized Options” thoroughly explain the risks and rewards associated with option trading.
10 The “Portfolio Theory” was developed and introduced by Harry M. Markowitz in his paper “Portfolio Selection” published in 1952 by the Journal of Finance
while he was working on his PhD doctoral thesis at the University of Chicago. Mr. Markowitz further refined his theory during the latter part of the 1950’s
and on into the 70’s. Along the way, his theory became known as the “Modern Portfolio Theory”. Mr. Markowitz won the Nobel Memorial Prize in Economic
Sciences in 1990 as a co-laureate along with William Sharpe.
11 The different asset classes are: Large-Cap U.S. Growth & Income, Large-Cap U.S. Value Stocks; Large-Cap U.S. Growth Stocks; Mid-Cap U.S. Value Stocks;
Mid-Cap U.S. Growth Stocks: Small-Cap U.S. Value Stocks; Small-Cap U.S. Growth Stocks; International Stocks; Commodity Funds; Fixed Income, Investment
Grade Bonds, High Yield Bonds, Global Bonds, Intermediate Bonds, Multi-Sector Bonds, REITS, and Cash.
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Typical composition mix classifications:
Percentage of
Asset Allocation Model
Stocks
Bonds
Cash
Aggressive/Growth
85% - 100%
0% - 15%
0% - 25%
Moderate Growth
65% - 85%
15% - 35%
0% - 25%
Balanced
50% - 65%
35% - 50%
0% - 25%
Conservative/Preservation of Capital
20% - 50%
50% - 80%
0% - 25%
Fixed/Income
0% - 20%
80% - 100%
0% - 25%
Such allocation guidelines are a representation of a typical account composition but should not be construed as absolute. Ultimately,
the exact composition makeup and allocation of securities are determined by your unique investment parameters, which can compose a
more detailed and/or complex structure.
Managing Risk
Market Risk Factors Associated with All Investments
The biggest risk to you is the risk that the value of your investment portfolio will decrease
due to moves in the market. This risk is referred to as the market risk factor, also known as
variability or volatility risk. Other important risk factors:
v
Interest Rate Risk – Interest rate risk affects the value of bonds more than stocks.
Essentially, when the interest rate on a bond begins to rise, the value (bond price)
begins to drop; and vice versa, when interest rates on a bond fall, the bond value
rises.
v Equity Risk – Equity risk is the risk that the value of your stocks will depreciate due
to stock market dynamics causing one to lose money.
v Currency Risk – Currency risk is the risk that arises from the change in price of one
currency against that of another. Investment values in international securities can
be affected by changes in exchange rates.
v Liquidity Risk – A financial risk where a company is unable to meet short-term
financial obligations without selling either hard-assets or finding another way to
reduce the discrepancy between cash flow and debt obligations.
Inflation Risk – The reduction of purchasing power of investments over time.
v
v Commodity Risk – Commodity risk refers to the uncertainties of future market
values and the size of future income caused by the fluctuation in the prices of
commodities (i.e., grains, metals, food, electricity, etc...).
Risks Associated with using Leveraged and Inverse ETFs
Leveraged and inverse ETFs use financial derivatives and debt instruments to generate
double or triple the daily performance of an underlying index or asset class, thus increasing
exposure to market swings. Before agreeing to this type management service, you should
consider the following risk disclosures. Leveraged and Inverse ETFs:
v Are complex products that have the potential for significant loss of principal and
are not appropriate for all investors. Investors should consider their financial
ability to afford the potential for a significant loss.
v Seek investment results for a single day only. The effect of compounding and
market volatility could have a significant impact upon the investment returns.
Investors may lose a significant amount of principal rapidly in these securities.
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v May be more volatile under certain market conditions. Investors holding
leveraged ETFs over longer periods of time should monitor those positions
closely due to the risk of volatility.
v Are focused on daily investment returns, and their performance over longer periods
of time can differ significantly from their stated daily objective. Investors may
incur a significant loss even if the index shows a gain over the long term.
v Use a variety of derivative products in order to seek their performance objectives.
The use of leverage in ETFs can magnify any price movements, resulting in high
volatility and potentially significant loss of principal.
v May suffer losses even though the benchmark currency, commodity, or index has
increased in value. Investment returns of leveraged ETFs may not correlate to
price movements in the benchmark currency, commodity, or index the ETF
seeks to track.
v Some leveraged ETFs may have a low trading volume, which could impact an
investor's ability to sell shares quickly.
v May be less tax efficient. As with any potential investment, an investor should
consult with his or her tax advisor and carefully read the prospectus to
understand the tax consequences of leveraged ETFs.
Risk Factor Associated with Digital Assets
Digital assets cover a wide range of investments. A common characteristic is that they use
distributed ledger technology (blockchain) to store, record and validate transactions. There
are many types of digital assets, including cryptocurrencies, non-fungible tokens (NFTs),
stablecoins and security tokens. In addition, you, as an investor, can participate in coin and
token offerings, issued by developers of digital currency to raise money. Digital Assets:
v Lack market protections – Digital assets may present investment opportunities and
might help you diversify, but they currently lack the robust regulatory
protections and market oversight that investors have with stocks and bonds.
v Can be extremely volatile – Different cryptocurrencies experience varying degrees
of price volatility, but the sector, in general, has seen extreme volatility relative
to more traditional investment assets. This means that price swings – and any
investment value – may go up and down dramatically and unpredictably, and the
risk of losing all of your investment is significant.
v Have limited regulation – Regulation of digital assets isn’t as clearcut as it is with
stocks, bonds and other traditional securities. The lack of regulatory clarity
regarding some digital assets might increase the risk for fraudulent schemes and
deceptive tactics – and might leave you with little recourse to recover funds
invested or hold parties accountable.
v Susceptible to scams – This includes Ponzi Schemes, the sale of fake coins – paid
for with real crypto – and phishing scams where crooks pose as reputable people or
entities and try to steal tokens and your personal information. Whatever the
scam, once assets are sent, they’re generally gone for good.
v Predisposed to theft – Theft of digitally stored coins and tokens is a real risk,
and some digital asset platforms are better at protecting against cybersecurity
risks and theft than others. There are many touchpoints where something can go
wrong (such as with digital wallet providers), and many of these entities might be
operating internationally and without any regulatory oversight. As in the case of
scams, recovery of stolen digital assets is rare.
v Prone to spoofing attempts – Bad actors have tried to lure unsuspecting investors
into storing their public and private keys with fake trading platforms. Fraudsters
might befriend you to entice you to move your digital wallets to a different
(fraudulent) platform, or they might pose as fake tech support staff for legitimate
platforms. It’s important to carefully vet an institution before using its service.
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v Tokens might not be received and might have little utility or worth – For digital
assets that are contingent on certain triggering events – such as ICOs contingent on
the development of a new enterprise and a related future public sale of tokens –
the triggers might not occur, and you might not receive the associated tokens.
Even if you do receive tokens, they might be worth nothing or might be redeemable
only for goods or services by the token issuer. Furthermore, there might be no
ability to trade or exchange tokens.
The risk factors we have cited above are not intended to be an exhaustive list but are generally
considered the most common risks your portfolio will encounter. Other risks that we haven’t
defined could be political, over-concentration, and liquidity to name a few. However
notwithstanding these risk factors, the most important thing for you to understand is that
regardless of how we analyze securities or the investment strategy and methodology we use to
guide us in the management of your investment portfolio, investing in a security involves a
risk of loss that you should be willing and prepared to bear; and furthermore, past market
performance is no guarantee that you will see equal or better future returns on your
investment.
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DISCIPLINARY INFORMATION
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We have no legal or disciplinary events to report.
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OTHER FINANCIAL INDUSTRY ACTIVITIES & AFFILIATIONS
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Insurance Company Activities & Affiliations
Mr. Wayne F. Randall is licensed as resident life, health, and annuity insurance agent by the
State of Florida and may be licensed as non-resident agents in other states. As a licensed
insurance agent, he will earn commissions from the sale of insurance-related products. This
can create a conflict of interest, when acting as a trusted fiduciary to a managed investment
portfolio, recommending you purchase an insurance product. This can create a situation of
divided loyalty, and the objectivity of the advice rendered subjective and possibly a
disadvantage to you. Therefore, to ensure you understand your options when Mr. Randall
approaches you on insurance products, we are providing you the following disclosures:
v You are under no obligation to accept Mr. Randall’s recommendation to purchase
insurance related products. You are free to reject their recommendation; or, if you
need the insurance, to choose the insurance agency, agent, and insurance company
from whom to purchase the insurance. However, keep in mind that if you elect to
purchase the insurance, regardless of where, and from whom you purchase it, such
person will be entitled to earn a commission.
v We do not share in any commissions earned by Mr. Randall or receive any economic
benefit from the independent insurance companies without first notifying you of such
possibilities.
For further information on the potential conflicts and economic benefits from these activities,
see “Financial Planning Compensation” below under Item 14, “Client Referrals & Other
Compensation” of this Brochure. In addition, more information about our management
persons who offer investment advice and their brokerage and insurance activities can be found
in their individual “Brochure Supplements.”
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CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS & PERSONAL TRADING
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Code of Ethics
As a fiduciary, Rainey & Randall has an affirmative duty to render continuous, unbiased
investment advice, and at all times act in your best interest. To maintain this ethical
responsibility, we have adopted a Code of Ethics that establishes the fundamental principles of
conduct and professionalism expected by all personnel in discharging their duties. This Code is
a value-laden guide committing such persons to uphold the highest ethical standards, rooted in
the most elementary maxim – to do right by others. Our Code of Ethics is designed to deter
inappropriate behavior and heighten awareness as to what is right, fair, just and good by
promoting:
v Honest and ethical conduct.
v Full, fair and accurate disclosure.
v Compliance with applicable rules and regulations.
v Reporting of any violation of the Code.
v Accountability.
To help you understand our ethical culture and standards, how we control sensitive information
and what steps have been taken to prevent personnel from abusing their inside position, a copy
of our Code of Ethics is available for review upon request.
Client Transactions
We have a fiduciary duty to ensure that your welfare is not subordinated to any interests of
ours or any of our personnel. The following disclosures are internal guidelines we have
adopted to assist us in protecting all of our clientele.
Participation or Interest
It is against our policies for any of our personnel to invest with you or with a group of clients,
or to advise you or a group of clients to invest in a private business interest or other non-
marketable investment unless prior approval has been granted by our Chief Compliance
Officer, and such investment is not in violation of any SEC and/or State rules and regulations.
Class Action Policy
Rainey & Randall, as a general policy, does not elect to participate in class action lawsuits on
your behalf. Rather, such decisions shall remain with you or with an entity you designate.
We may assist you in determining whether you should pursue a particular class action lawsuit
by assisting with the development of an applicable cost-benefit analysis, for example.
However, the final determination of whether to participate, and the completion and tracking
of any such related documentation, shall generally rest with you.
Personal Trading
Employees of ours are permitted to personally invest their own monies in securities, which may
also be, from time to time, recommended to you. Most of the time, such investment purchases
are independent of, and not connected in any way to, the investment decisions made on your
behalf. However, there may be instances where investment purchases for you may also be
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made in an employee’s account. In these situations, we have implemented the following
guidelines in order to ensure our fiduciary integrity:
1. No employee acting as an Investment Advisor Representative (“RA”), or who has
discretion over your account, shall buy or sell securities for their personal portfolio(s)
where their decision is substantially derived, in whole or in part, by reason of his or
her employment, unless the information is also available to the investing public on
reasonable inquiry. No employee of ours shall prefer his or her own interest to that
of yours or any other advisory client.
2. We maintain a list of all securities holdings for all our access employees. Our Chief
Compliance Officer reviews these holdings on a regular basis.
3. We require that all employees act in accordance with all applicable Federal and
State regulations governing registered investment advisory practices.
4. Bunched orders (See “Trading Allocation” above) may include employee accounts. In
such cases, priority and advantage will be given to satisfy your order first regardless
of the situation.
5. Any individual not in observance of the above may be subject to termination.
Personal trading activities are monitored by our Chief Compliance Officer to ensure that such
activities do not impact upon your security or create conflicts of interest.
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BROKERAGE PRACTICES
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Custodial Services
Charles Schwab & Co., Inc.
Rainey & Randall has custodial arrangements with Charles Schwab & Co., Inc. (“CS&Co”), a
licensed broker-dealer (member FINRA/SIPC), through its Schwab Advisor Services to
financial advisors. CS&Co offers us services, which include: custody of securities, trade
execution, clearance and settlement of transactions.
Our recommendation for you to custody your assets with CS&Co has no direct correlation to
the services we receive from CS&Co and the investment advice we offer you, although we do
receive economic benefits for which we do not have to pay through our relationship with
CS&Co that are typically not available to CS&Co retail clients. This creates an incentive for
us to recommend CS&Co based on the economic benefits we receive rather than on your
interest in receiving most favorable execution. These benefits include the following products
and services (provided without cost or at a discount):
v Receipt of duplicate client statements and confirmations;
v Research related products and tools; consulting services;
v Access to a dedicated trading desk;
v Access to batch trading (which provides the ability to aggregate securities
transactions for execution and then allocate the appropriate shares to accounts);
v The ability to have advisory fees deducted directly from accounts; access to an
electronic communications network for order entry and account information;
v Access to mutual funds with no transaction fees and to certain institutional money
managers;
v Discounts on compliance, marketing, research, technology, and practice
management products or services provided to us by third party vendors; and,
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v Discounted and/or complimentary attendance at conferences, meetings, and other
educational events, as well as financial contributions to client entertainment
and/or educational seminars.
We are not a subsidiary of, or an affiliated entity of, CS&Co. We have sole responsibility
for investment advice rendered, and our advisory services are provided separately and
independently from CS&Co.
CS&Co may also pay for business consulting and professional services received by our related
persons. Some of the products and services made available by CS&Co may benefit us and not
you or your account. These products or services may assist us in managing and administering
your accounts. Other services made available by CS&Co are intended to help us manage and
further develop our business enterprise. The benefits received by us or our personnel do not
depend on the amount of brokerage transactions directed to CS&Co. In addition, CS&Co may
make available, arrange and/or pay, independent third-party vendors for these type of
services rendered to Rainey & Randall.
Direction of Transactions and Commission Rates (Best Execution)
We have a fiduciary duty to put your interests before our own. CS&Co’s advisory
support services create an economic benefit to us and a potential conflict of interest to
you; in that, our recommendation to custody your account(s) with CS&Co may have been
influenced by these arrangements/services. This is not the case; we have select CS&Co as
the custodian of choice based on:
1. CS&Co’s competitive transaction charges, trading platform, and on-line services
for account administration and operational support.
2. CS&Co’s general reputation, trading capabilities, investment inventory, their
financial strength, and our personal experience working with CS&Co staff.
Since we do not recommend, suggest, or make available a selection of custodians other
than CS&Co, and we have not verified whether their transaction fees are competitive with
another custodian, best execution may not always be achieved. Therefore, you do not
have to accept our recommendation to use CS&Co as your custodian. However, if you
elect to use another custodian, we may not be able to provide you complete institutional
services.
Aggregating Trade Orders
Our objective in order execution is to act fairly, impartially, and to take all reasonable steps to
obtain the best possible results (known as “best execution”) for our clients. Therefore, we will
not bunch (aggregate) orders for a block trade unless: (i) the bunching of orders is done for the
purpose of achieving best execution; and (ii) no client is systematically advantaged or
disadvantaged by bunching the orders.
In consideration of these objectives, we will take into account the unique execution factors of
the buy/sell order before bunching accounts for a block trade. A few of those factors are:
v Security Trading Volume – Bunching orders in a block trade can secure price parity
and continuity for our clients during heavy trading activity.
v Number of Clients – The fewer the number of client accounts involved in the
bunched order may not yield better pricing or order execution; it may be more
advantageous to perform an individual market order for each client. In addition,
preparing individual market orders, for the small number of accounts involved, may
be quicker to complete than preparing a bunch order.
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v Financial Instruments – The type of security involved as well as the complexity of
order can affect our ability to achieve best execution.
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REVIEW OF ACCOUNTS
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Portfolio Management Reviews
Your investment strategies and investments are monitored by the management person in-
charge of your account and reviewed on an on-going basis. The general economy, market
conditions, and/or changes in tax law can trigger more frequent reviews. Cash needs will be
adjusted as necessary. Material changes in your personal/financial situation and/or investment
objectives will require additional review and evaluation for us to properly advise you on
revisions to previous recommendations and/or services. However, it is your responsibility to
communicate these changes for us to make the appropriate corrections to your management
account(s).
You will receive statements, at least quarterly, from CS&Co where your account(s) are held in
custody that identifies your current investment holdings, the cost of each of those investments,
and their current market values. You are encouraged to review the trading activities disclosed
on your account statements which summarizes your portfolio account value, current holdings,
and all account transactions made during the quarter. It is important for you to review these
documents for accurate reporting and to determine whether we are meeting your investment
expectations.
Financial Planning Reviews
The management person who has/is designed/designing your financial plan will work closely
with you to be sure the action points identified in the financial plan have been or are being
properly executed. Once the action points have been completed, the financial plan should be
reviewed at least annually. Material changes in your lifestyle choices, personal circumstances,
the general economy, or tax law changes can trigger more frequent reviews. However, it is
your responsibility to communicate these changes to us so that the appropriate adjustments
can be made.
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CLIENT REFERRALS & OTHER COMPENSATION
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Referral Compensation
We may directly compensate persons/firms for client referrals, provided that those persons are
qualified and have agreed to act as a Promoter under our Referral Partner Agreement. Under
such arrangements, if you were referred to us by a Promoter, the Promoter will provide
complete information on our relationship and the compensation that the Promoter will receive
should you choose to open an account. In no case will the fee that you pay be higher than it
would be if you had dealt directly with us. In addition, we will adhere to each State’s rules
and regulations where the Promoter resides prior to entering into any Referral Partner
Agreement with that person/firm.
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Other Compensation (Indirect Benefit)
Rainey & Randall receives an indirect economic benefit from CS&Co in the form of support
products and services they make available to us (See “Custodial Services” above under Item 12,
“Brokerage Practices” for more detailed information on these products and service, how they
benefit us, and the related conflicts of interest.).
Financial Planning Compensation
As previously mentioned, Mr. Wayne F. Randall is licensed as commissioned insurance agent
(See “Financial Industry Activities & Affiliations” above in Item 10, “Other Financial Industry
Activities & Affiliations” for more information.). This can create a conflict of interest when
recommending for a fee, through a financial plan, that you purchase insurance products where
he can also earn a commission. In addition, there are also potential conflicts of interest when
Mr. Randall suggest the need for outside consultations and professional services (i.e.,
attorneys, accountants, brokers, etc.) to implement certain aspects of a financial plan. Even
though they do not share in any fees earned by the outside professionals when implementing
the financial plan, it does create an incentive on their part to refer your business to only those
entities that in turn refer potential clients to us.
In both cases, there is potential for divided loyalty and the objectivity of the advice we render
could be subjective and create a disadvantage to you. Therefore, to ensure you understand
the choices and risks you have in receiving financial planning along with all other investment
recommendations, the following disclosures are provided to assist you with your decisions:
v
v Certain aspects of a financial plan may require the assistance of a registered
representative of a broker-dealer to execute a transaction. In this situation
regardless of who performs the transaction(s), such person will be entitled to earn
a commission or fee.
If requested by you to implement any insurance recommendations made in the
financial plan, Mr. Randall will write the policies through those insurance companies
in which he is a licensed insurance agent. In such cases, Mr. Randall will receive
the normal commissions associated with such insurance transactions.
v You are under no obligation to have any outside professionals that we recommend
prepare planning documents (i.e.; estate, tax, securities trading, etc…). You are
free to choose those outside professionals to implement the recommendations
made in the financial plan.
v We do not receive any economic benefit from referring you to another professional
without first notifying you of such possibilities.
Notwithstanding such potential conflicts of interest, our RAs strive to serve your best
interest; as well as, ensuring such disclosure is being properly made to you in compliance
with the Investment Adviser Act of 1940, Rule 275.206.
Retirement Rollover Compensation
Earning a management fee from recommending the rollover of retirement plan assets to an IRA
we manage is considered “self-dealing” and prohibited unless we comply with the Prohibited
Transaction Exemption (“PTE”) 2020-02, “Improving Investment Advice for Workers & Retirees”
exemption issued by the Department of Labor. The DOL considers earning a management fee
“self-dealing” because it increases our compensation and profits while potentially disregarding
the underlying costs paid by, and the services provided under, the retirement plan that might
be more beneficial to you should your retirement assets remain with the plan. Therefore,
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when it comes to your retirement assets, there are typically four options you should consider
when leaving an employer:
v Leave the account assets in the former employer’s plan, if permitted.
v Rollover the assets to the new employer’s plan if one is available and rollovers are
permitted.
v Rollover the account assets to an Individual Retirement Account (an “IRA”); or,
v Cash out the retirement account assets (There may be tax consequences and/or IRS
penalties depending on your age.).
Should you approach us to advise you on which option would be the best for your situation, we
have an economic incentive to recommend you rollover your retirement account to a managed
IRA account with us where we would earn a management fee on the assets. This can create a
conflict of interest and the objectivity of the advice we render subjective and a disadvantage
to you. Therefore, if we recommend you rollover your retirement account to an individually
managed IRA account, you are under no obligation to engage us to manage your assets. You
are free to take your account anywhere.
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Management Fee Deduction
We do not take possession of or maintain custody of your funds or securities but will simply
manage the holdings within your portfolio and trade your account based on your stated
investment objectives and guidelines. Physical Possession and custody of your funds and/or
securities shall be maintained with CS&Co as indicated above in Item 12, “Brokerage
Practices.”
However, because you have authorized us deduct our advisory fees directly from your account,
we are defined as having custody. Therefore, to comply with the Custody Rule (1940 Act Rule
206(4)-2) requirements, we have implemented the required safeguards to protect you as well
as protect our advisory practice.
v Your funds and securities will be maintained with a qualified custodian (CS&Co) in a
separate account in your name.
v CS&Co will send you, at minimum, quarterly brokerage statements summarizing the
specific investments currently held in your account, the value of your portfolio, and
account transactions.
v You have given us authorization to withdrawal our management fees directly from
your account.
You are encouraged to verify the transaction activities disclosed to you in your brokerage
statement from CS&Co. If we should elect to send you a report on your account holdings, we
urge you to compare the financial data contained in our report with the financial
information disclosed in your account statement from CS&Co to verify the accuracy and
correctness of our reporting.
Standing Letters of Authorization
We will allow you to maintain a Standing Letter of Authorization (“SLOA”) with our firm.
However, SLOAs with asset transfer instructions to a third-party (e.g., any person/entity/joint
account other than just you alone) define us as having custody under the Custody Rule (1940
Rainey & Randall Wealth Advisors, Inc.
Form ADV: Part 2A
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DISCLOSURE BROCHURE
Act Rule 206(4)-2). Therefore, to comply with the No-Action Letter issued by the SEC, relating
to SLOAs and the Custody Rule, we have implemented the following regulatory safeguards and
will only accept SLOAs under these conditions:
v The person and place of delivery must always be identified in the SLOA instructions.
We will not approve any SLOAs where we are authorized to modify the instructions
relating to the person and/or place of delivery.
v We will not accept SLOA instructions for delivery to a person affiliated with our firm
and/or located at our place of business.
v The timing and amount of assets to transfer can be open-ended per the instructions
of the SLOA.
v All SLOA instructions must be in writing and confirmed with your signature. We will
not accept verbal changes to any SLOAs.
The SEC SLOA No-Action Letter identifies seven (7) steps to follow as part of the safekeeping
requirements. The first two bullet-points above are our responsibility under the No-action
Letter, the remaining five (5) are the responsibility of the qualified custodian (CS&Co). If you
would like a complete list of the safekeeping instructions, let us know and we will be glad to
provide you a copy.
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INVESTMENT DISCRETION
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We execute an Investment Advisory Agreement with you, which set forth our authority to buy
and sell securities in whatever amounts are determined to be appropriate for your account at
our discretion.
You may, at any time, impose restrictions, in writing, on our discretionary authority (i.e., limit
the types/amounts of particular securities purchased for your account, exclude the ability to
purchase securities with an inverse relationship to the market, limit our use of leverage, etc.).
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VOTING CLIENT SECURITIES
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We do not vote client proxies. You understand and agree that you retain the right to vote all
proxies, which are solicited for securities held in your managed accounts. Any proxy
solicitations received by the custodian will be immediately forwarded to you for your
evaluation and decision.
However, if you have specific questions regarding an action being solicited by the proxy that
you do not understand, or you want clarification, you may contact us, and we will explain the
particulars. Keep in mind we will not advise you in a direction to vote, that ultimate decision
will be left to you.
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FINANCIAL INFORMATION
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We are not required to include financial information in our Disclosure Brochure since we will
not take physical custody of client funds or securities or bill client accounts six (6) months or
more in advance for more than $1,200.
Rainey & Randall Wealth Advisors, Inc.
Form ADV: Part 2A
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DISCLOSURE BROCHURE
We are not aware of any current financial conditions that are likely to impair our ability to
meet our contractual commitments to you. In addition, we have not, nor have any of our
officers and directors, been the subject of a bankruptcy petition at any time during the past
ten years.
END OF DISCLOSURE BROCHURE
Rainey & Randall Wealth Advisors, Inc.
Form ADV: Part 2A
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