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Disclosure Brochure
March 18, 2025
600 Peter Jefferson Parkway, Suite 250
Charlottesville, VA 22911
(434) 974-3500
This brochure provides information about the qualifications and business practices of Rede Wealth, LLC (hereinafter “Rede Wealth” or the “Firm”). If
you have any questions about the contents of this brochure, please contact the Firm at this telephone number listed above. The information in this
brochure has not been approved or verified by the United States Securities and Exchange Commission (SEC) or by any state securities authority.
Additional information about the Firm is available on the SEC’s website at www.adviserinfo.sec.gov. The Firm is a registered investment adviser.
Registration does not imply any level of skill or training.
Disclosure Brochure
Item 2. Material Changes
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The material changes in this brochure from the last annual updating amendment in February of 2024 of Rede
Wealth, LLC are described below. Material changes relate to Rede Wealth, LLC’s policies, practices or
conflicts of interests.
Item 4 has been amended to clarify that while independent managers may utilize and sponsor wrap fee programs, we
are not a sponsor to a wrap fee program.
Item 5 has been amended to reflect our current fees as well as the fact that our representatives are not registered
brokers and do not receive compensation for the sale of securities.
Item 10 has been amended to state that we do recommend independent managers at times and are not compensated
for such recommendations.
Item 12 has been amended to state that we do not accept client-directed brokerage outside of our recommended
custodian.
Item 15 has been amended to state that we do maintain Standing Letters of Authorization for some of our clients’
assets and do follow the regulatory safeguards required.
Item 17 has been amended to reflect the fact that we do not vote proxies on behalf of our clients.
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Item 3. Table of Contents
Item 2. Material Changes....................................................................................................................................................... 2
Item 3. Table of Contents....................................................................................................................................................... 3
Item 4. Advisory Business ..................................................................................................................................................... 4
Item 5. Fees and Compensation ............................................................................................................................................. 6
Item 6. Performance-Based Fees and Side-by-Side Management ............................................................................................ 8
Item 7. Types of Clients ......................................................................................................................................................... 8
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss ..................................................................................... 8
Item 9. Disciplinary Information .......................................................................................................................................... 12
Item 10. Other Financial Industry Activities and Affiliations ................................................................................................ 12
Item 11. Code of Ethics ....................................................................................................................................................... 12
Item 12. Brokerage Practices ............................................................................................................................................... 13
Item 13. Review of Accounts ............................................................................................................................................... 16
Item 14. Client Referrals and Other Compensation............................................................................................................... 17
Item 15. Custody .................................................................................................................................................................. 18
Item 16. Investment Discretion ............................................................................................................................................ 19
Item 17. Voting Client Securities ......................................................................................................................................... 19
Item 18. Financial Information ............................................................................................................................................ 19
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Item 4. Advisory Business
Rede Wealth offers a variety of advisory services, which include financial planning, investment
management and wealth management services. In dealing with clients, the Firm seeks first to evaluate a
client’s current, holistic financial situation prior to managing their investments. Rede Wealth then designs
and implements an investment plan aimed at achieving a client’s financial objectives. Prior to Rede Wealth
rendering any of the foregoing advisory services, clients are required to enter into one or more written
agreements with Rede Wealth setting forth the relevant terms and conditions of the advisory relationship
(the “Advisory Agreement”).
Rede Wealth started conducting business as an investment adviser in January 2015 and is owned by Stephen
McNaughton and Matthew Dawson. As of December 2023, Rede Wealth had $313,317,703 in assets under
management, $230,658,877 of which was managed on a discretionary basis, and $82,658,826 of which was
managed on a non-discretionary basis.
While this brochure generally describes the business of Rede Wealth, certain sections also discuss the
activities of its Supervised Persons, which refer to the Firm’s officers, partners, directors (or other persons
occupying a similar status or performing similar functions), employees or any other person who provides
investment advice on Rede Wealth’s behalf and is subject to the Firm’s supervision or control.
Investment and Wealth Management Services
The Firm generally provides clients with wealth management services which may include financial planning
services, as well as the discretionary management of investment portfolios.
Under a wealth management engagement, Rede Wealth primarily allocates client assets among various
exchange-traded funds (“ETFs”), stocks and independent investment managers (“Independent Managers”).
On a limited basis, the Firm may also utilize mutual funds, bonds, options, real estate investment trusts
(“REITs”) and master limited partnerships (“MLPs”). Where appropriate, the Firm may also provide advice
about any type of legacy position or other investment held in client portfolios to achieve their stated
investment objectives.
Clients may also engage Rede Wealth to manage and/or advise on certain investment products that are not
maintained at their primary custodian, such as variable life insurance and annuity contracts and assets held
in employer sponsored retirement plans and qualified tuition plans (i.e., 529 plans). In these situations, the
Firm directs or recommends the allocation of client assets among the various investment options available
within the product. These assets are generally maintained at the underwriting insurance company or the
custodian designated by the product’s provider.
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Rede Wealth tailors its advisory services to meet the needs of its individual clients and seeks to ensure, on
a continuous basis, that client portfolios are managed in a manner consistent with those needs and
objectives. The Firm consults with clients on an initial and ongoing basis to assess their specific risk
tolerance, time horizon, liquidity constraints and other related factors relevant to the management of their
portfolios. Clients are advised to promptly notify Rede Wealth if there are changes in their financial situation
or if they wish to place any limitations on the management of their portfolios. Clients may impose
reasonable restrictions or mandates on the management of their accounts if Rede Wealth determines, in its
sole discretion, the conditions would not materially impact the performance of a management strategy or
prove overly burdensome to the Firm’s management efforts.
Use of Independent Managers
As mentioned above, Rede Wealth may select certain Independent Managers to actively manage a portion
of its clients’ assets. The specific terms and conditions under which a client engages an Independent
Manager may be set forth in a separate written agreement with the designated Independent Manager. In
addition to this brochure, clients may also receive the written disclosure documents of the respective
Independent Managers engaged to manage their assets.
Rede Wealth evaluates a variety of information about Independent Managers, which may include the
Independent Managers’ public disclosure documents, materials supplied by the Independent Managers
themselves and other third-party analyses it believes are reputable. To the extent possible, the Firm seeks to
assess the Independent Managers’ investment strategies, past performance and risk results in relation to its
clients’ individual portfolio allocations and risk exposure. Rede Wealth also takes into consideration each
Independent Manager’s management style, returns, reputation, financial strength, reporting, pricing and
research capabilities, among other factors.
On an ongoing basis, the Firm monitors the performance of those accounts being managed by Independent
Managers, and seeks to ensure the Independent Managers’ strategies and target allocations remain aligned
with its clients’ investment objectives and overall best interests.
Wrap Program Fees
When appropriate and in the client’s best interest, clients’ assets, or a portion of their assets may be allocated
to an independent manager that utilizes or sponsors a wrap fee program. A wrap program is an arrangement
where brokerage commissions and transaction costs are absorbed by the Firm. Participants in wrap
programs may pay a higher aggregate fee to the independent manager than if investment management and
brokerage services were purchased separately. This will not increase client’s advisory fee paid. Because
clients in wrap programs are not charged transaction fees, this creates a disincentive for the manager to
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trade in your account as transaction fees lower the fees retained by the manager. However, when we select
independent managers, we monitor their activities in alignment with our fiduciary duty to you, and ensure
all actions taken in your account are completed with your best interest in mind.
Item 5. Fees and Compensation
Rede Wealth offers services on a fee basis, which may include fixed fees, as well as fees based upon assets
under management or advisement.
Investment Management Fees
Rede Wealth offers investment management services for an annual fee based on the amount of assets under
the Firm’s management. This management fee generally varies between 30 and 100 basis points (0.30 %
– 1.00 %), depending upon the size and composition of a client’s portfolio and the type of services rendered.
Alternatively, clients may pay a flat fee for management ranging from $0 - $5,000 annually, depending upon
the size and composition of a client’s portfolio and the type of services rendered.
The annual fee is prorated and charged quarterly, in advance, based upon the market value of the assets
being managed by Rede Wealth on the last day of the previous billing period.
For the initial period of an engagement, the fee may be calculated on a pro rata basis. In the event the
advisory agreement is terminated, the fee for the final billing period is prorated through the effective date
of the termination and the outstanding or unearned portion of the fee is charged or refunded to the client, as
appropriate.
Additionally, for asset management services the Firm provides with respect to certain client holdings (e.g.,
held-away assets, accommodation accounts, alternative investments, etc.), Rede Wealth may negotiate a fee
rate that differs from the range set forth above.
Fee Discretion
Rede Wealth may, in its sole discretion, negotiate to charge a lesser fee based upon certain criteria, such as
anticipated future earning capacity, anticipated future additional assets, dollar amount of assets to be
managed, related accounts, account composition, account retention and pro bono activities. In addition,
certain legacy clients may be subject to a different fee schedule
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Additional Fees and Expenses
In addition to the advisory fees paid to Rede Wealth, clients may also incur certain charges imposed by other
third parties, such as broker-dealers, custodians, trust companies, banks and other financial institutions
(collectively “Financial Institutions”). These additional charges may include securities brokerage
commissions and transaction fees (for any services outside of a wrap fee program, if any), custodial fees,
fees attributable to alternative assets, reporting charges, fees charged by the Independent Managers, margin
costs, charges imposed directly by a mutual fund or ETF in a client’s account, as disclosed in the fund’s
prospectus (e.g., fund management fees and other fund expenses), deferred sales charges, odd-lot
differentials, transfer taxes, wire transfer and electronic fund fees, and other fees and taxes on brokerage
accounts and securities transactions. The Firm’s brokerage practices are described at length in Item 12,
below.
Direct Fee Debit
Clients generally provide Rede Wealth and/or certain Independent Managers with the authority to directly
debit their accounts for payment of the investment advisory fees. The Financial Institutions that act as the
qualified custodian for client accounts, from which the Firm retains the authority to directly deduct fees,
have agreed to send statements to clients not less than quarterly detailing all account transactions, including
any amounts paid to Rede Wealth. Alternatively, clients may elect to have Rede Wealth send a separate
invoice for direct payment.
Account Additions and Withdrawals
Clients may make additions to and withdrawals from their account at any time, subject to Rede Wealth’s
right to terminate an account. Additions may be in cash or securities provided that the Firm reserves the
right to liquidate any transferred securities or declines to accept particular securities into a client’s account.
Clients may withdraw account assets on notice to Rede Wealth, subject to the usual and customary securities
settlement procedures. However, the Firm generally designs its portfolios as long-term investments and the
withdrawal of assets may impair the achievement of a client’s investment objectives. Rede Wealth may
consult with its clients about the options and implications of transferring securities. Clients are advised that
when transferred securities are liquidated, they may be subject to transaction fees, short-term redemption
fees, fees assessed at the mutual fund level (e.g., contingent deferred sales charges) and/or tax ramifications.
Commissions and Sales Charges for Recommendations of Securities
Neither the firm nor any of its supervised persons accept compensation for the sale of securities or other
investment products, including asset-based sales charges or service fees from the sale of mutual funds.
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Disclosure Brochure
Item 6. Performance-Based Fees and Side-by-Side Management
Rede Wealth does not provide any services for a performance-based fee (i.e., a fee based on a share of
capital gains or capital appreciation of a client’s assets), and does not engage in side-by-side account
management.
Item 7. Types of Clients
Rede Wealth generally offers services to individuals, trusts, estates, charitable organizations, corporations
and business entities.
Minimum Account Requirements
Rede Wealth does not impose a stated minimum fee or minimum portfolio value for starting and maintaining
an advisory relationship. Certain Independent Managers may, however, impose more restrictive account
requirements and billing practices from the Firm. In these instances, Rede Wealth may alter its
corresponding account requirements and/or billing practices to accommodate those of the Independent
Managers.
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis and Investment Strategies
The client experience begins with the Firm’s proprietary investment process. This process requires an
inventory of the client’s individual circumstances, establishes an allocation based on that inventory, hones
the investment discipline for the asset allocation and sets parameters so that the Firm can track and monitor
the overall process. Rede Wealth utilizes a combination of fundamental, technical and cyclical analysis
while employing an asset allocation strategy based on a derivative of Modern Portfolio Theory (“MPT”).
Fundamental analysis involves an evaluation of the fundamental financial condition and competitive
position of a particular fund or issuer. For Rede Wealth, this process typically involves an analysis of an
issuer’s management team, investment strategies, style drift, past performance, reputation and financial
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strength in relation to the asset class concentrations and risk exposures of the Firm’s model asset allocations.
A substantial risk in relying upon fundamental analysis is that while the overall health and position of a
company may be good, evolving market conditions may negatively impact the security.
Technical analysis involves the examination of past market data rather than specific issuer information in
determining the recommendations made to clients. Technical analysis may involve the use of mathematical
based indicators and charts, such as moving averages and price correlations, to identify market patterns and
trends which may be based on investor sentiment rather than the fundamentals of the company. A substantial
risk in relying upon technical analysis is that spotting historical trends may not help to predict such trends
in the future. Even if the trend will eventually reoccur, there is no guarantee that Rede Wealth will be able
to accurately predict such a reoccurrence.
Cyclical analysis is similar to technical analysis in that it involves the assessment of market conditions at a
macro (entire market or economy) or micro (company specific) level, rather than focusing on the overall
fundamental analysis of the health of the particular company that Rede Wealth is recommending. The risks
with cyclical analysis are similar to those of technical analysis.
Modern Portfolio Theory (“MPT”) is a mathematical based investment discipline that seeks to quantify
expected portfolio returns in relation to corresponding portfolio risk. The basic premise of MPT is that the
risk of a particular holding is to be assessed by comparing its price variations against those of the market
portfolio. However, MPT disregards certain investment considerations and is based on a series of
assumptions that may not necessarily reflect actual market conditions. As such, the factors for which MPT
does not account (e.g., tax implications, regulatory constraints and brokerage costs) may negate the upside
or add to the actual risk of a particular allocation. Nevertheless, Rede Wealth’s investment process is
structured in such a way to integrate those assumptions and real life considerations for which MPT analytics
do not account.
As stated in Item 4, Rede Wealth primarily allocates client assets among ETFs, stocks and Independent
Managers. On a limited basis, the Firm may also utilize mutual funds, bonds, options, REITs and MLPs.
Rede Wealth tailors its advisory services to meet the needs of its individual clients and seeks to ensure, on
a continuous basis, that client portfolios are managed in a manner consistent with those needs and
objectives. The Firm consults with clients on an initial and ongoing basis to assess their specific risk
tolerance, time horizon, liquidity constraints and other related factors relevant to the management of their
portfolios.
Risk of Loss
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Market Risks
Investing involves risk, including the potential loss of principal, and all investors should be guided
accordingly. The profitability of a significant portion of Rede Wealth’s recommendations and/or investment
decisions may depend to a great extent upon correctly assessing the future course of price movements of
stocks, bonds and other asset classes. There can be no assurance that the Firm will be able to predict those
price movements accurately or capitalize on any such assumptions.
Mutual Funds and ETFs
An investment in a mutual fund or ETF involves risk, including the loss of principal. Mutual fund and ETF
shareholders are necessarily subject to the risks stemming from the individual issuers of the fund’s
underlying portfolio securities. Such shareholders are also liable for taxes on any fund-level capital gains,
as mutual funds and ETFs are required by law to distribute capital gains in the event they sell securities for
a profit that cannot be offset by a corresponding loss.
Shares of mutual funds are generally distributed and redeemed on an ongoing basis by the fund itself or a
broker acting on its behalf. The trading price at which a share is transacted is equal to a fund’s stated daily
per share net asset value (“NAV”), plus any shareholders fees (e.g., sales loads, purchase fees, redemption
fees). The per share NAV of a mutual fund is calculated at the end of each business day, although the actual
NAV fluctuates with intraday changes to the market value of the fund’s holdings. The trading prices of a
mutual fund’s shares may differ significantly from the NAV during periods of market volatility, which may,
among other factors, lead to the mutual fund’s shares trading at a premium or discount to actual NAV.
Shares of ETFs are listed on securities exchanges and transacted at negotiated prices in the secondary
market. Generally, ETF shares trade at or near their most recent NAV, which is generally calculated at least
once daily for indexed based ETFs and potentially more frequently for actively managed ETFs. However,
certain inefficiencies may cause the shares to trade at a premium or discount to their pro rata NAV. There is
also no guarantee that an active secondary market for such shares will develop or continue to exist.
Generally, an ETF only redeems shares when aggregated as creation units (usually 20,000 shares or more).
Therefore, if a liquid secondary market ceases to exist for shares of a particular ETF, a shareholder may
have no way to dispose of such shares.
Use of Independent Managers
As stated above, the Firm may retain certain Independent Managers to manage a portion of its clients’
assets. In these situations, Rede Wealth continues to conduct ongoing due diligence of such managers, but
such recommendations rely to a great extent on the Independent Managers’ ability to successfully
implement their investment strategies. In addition, Rede Wealth generally may not have the ability to
supervise the Independent Managers on a day-to-day basis.
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Master Limited Partnerships (MLPs)
MLPs are collective investment vehicles, the partnership interests of which are publicly traded on national
securities exchanges. MLPs invest primarily in companies within the energy sector that engage in qualifying
lines of business, such as natural resource production and mineral refinement. MLPs are therefore subject
to the underlying volatility of the energy industry and may be adversely affected by changes to supply and
demand, regional instability, currency spreads, inflation and interest rate fluctuations, among other such
factors. In addition, MLPs operate as pass-through tax entities, meaning that investors are liable for their
pro rata share of the partnership taxes, regardless of the types of accounts where the interests are held.
Options
Options allow investors to buy or sell a security at a contracted “strike” price or within a specific period of
time. Clients may pay or collect a premium for buying or selling an option. Investors transact in options to
either hedge (i.e., limit) losses in an attempt to reduce risk or to speculate on the performance of the
underlying securities. Options transactions contain a number of inherent risks, including the partial or total
loss of principal in the event that the value of the underlying security or index does not increase/decrease
to the level of the respective strike price. Holders of options contracts are also subject to default by the
option writer which may be unwilling or unable to perform its contractual obligations.
Real Estate Investment Trusts (REITs)
Rede Wealth may recommend an investment in, or allocate assets among, various REITs the shares of which
exist in the form of either publicly traded or privately placed securities. REITs are collective investment
vehicles with portfolios comprised primarily of real estate and mortgage related holdings. Many REITs hold
heavy concentrations of investments tied to commercial and/or residential developments, which inherently
subject REIT investors to the risks associated with a downturn in the real estate market. Investments linked
to certain regions that experience greater volatility in the local real estate market may give rise to large
fluctuations in the value of the vehicle’s shares. Mortgage related holdings may give rise to additional
concerns pertaining to interest rates, inflation, liquidity and counterparty risk.
Management through Similarly Managed “Model” Accounts
The Firm manages certain accounts through the use of similarly managed “model” portfolios, whereby the
Firm allocates all or a portion of its clients’ assets among various mutual funds and/or securities on a
discretionary basis using one or more of its proprietary investment strategies. In managing assets through
the use of models, the Firm remains in compliance with the safe harbor provisions of Rule 3a-4 of the
Investment Company Act of 1940.
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The strategy used to manage a model portfolio may involve an above average portfolio turnover that could
negatively impact clients’ net after tax gains. While the Firm seeks to ensure that clients’ assets are
managed in a manner consistent with their individual financial situations and investment objectives,
securities transactions effected pursuant to a model investment strategy may be done without regard to a
client’s individual tax ramifications. Clients should contact the Firm if they experience a change in their
financial situation or if they want to impose reasonable restrictions on the management of their accounts.
Item 9. Disciplinary Information
In November 2023, a regulatory action was initiated against Rede Wealth LLC based on allegations that the
firm violated VAC-5-800A by allowing an investment adviser representative to continue servicing client
accounts despite the adviser’s pattern of unprofessional and concerning conduct. The matter was settled in
November 2023, wherein Rede Wealth LLC paid $30,000 in monetary penalties and $5,000 to defray the
cost of investigation of the matter. Rede Wealth neither admitted nor denied the allegations made in the order.
Item 10. Other Financial Industry Activities and Affiliations
Neither Rede Wealth nor its representatives are registered as, or have pending applications to become, a
broker/dealer or a representative of a broker/dealer.
Neither Rede Wealth nor its representatives are registered or have applications pending to register as futures
commission merchants, or commodity pool operators/advisors.
As described in Items 4 and 5, Rede Wealth selects and recommends other investment advisers
(Independent Managers). Rede Wealth does not receive direct or indirect compensation from independent
managers. The compensation Rede Wealth receives in connection with Independent Managers is paid in the
form of the advisory fees paid by the Client, not any of such advisers.
Rede Wealth and its management persons have no other relationships that are material to its advisory
business.
Item 11. Code of Ethics
Rede Wealth has adopted a code of ethics in compliance with applicable securities laws (“Code of Ethics”)
that sets forth the standards of conduct expected of its Supervised Persons. Rede Wealth’s Code of Ethics
contains written policies reasonably designed to prevent certain unlawful practices such as the use of
material non-public information by the Firm or any of its Supervised Persons and the trading by the same
of securities ahead of clients in order to take advantage of pending orders.
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The Code of Ethics also requires certain of Rede Wealth’s personnel to report their personal securities
holdings and transactions and obtain pre-approval of certain investments (e.g., initial public offerings,
limited offerings). However, the Firm’s Supervised Persons are permitted to buy or sell securities that it also
recommends to clients if done in a fair and equitable manner that is consistent with the Firm’s policies and
procedures. This Code of Ethics has been established recognizing that some securities trade in sufficiently
broad markets to permit transactions by certain personnel to be completed without any appreciable impact
on the markets of such securities. Therefore, under limited circumstances, exceptions may be made to the
policies stated below.
When the Firm is engaging in or considering a transaction in any security on behalf of a client, no
Supervised Person with access to this information may knowingly effect for themselves or for their
immediate family (i.e., spouse, minor children and adults living in the same household) a transaction in
that security unless:
•
the transaction has been completed;
•
the transaction for the Supervised Person is completed as part of a batch trade with clients; or
•
a decision has been made not to engage in the transaction for the client.
These requirements are not applicable to: (i) direct obligations of the Government of the United States; (ii)
money market instruments, bankers’ acceptances, bank certificates of deposit, commercial paper,
repurchase agreements and other high quality short-term debt instruments; (iii) shares issued by mutual
funds or money market funds; and (iv) shares issued by unit investment trusts that are invested exclusively
in one or more mutual funds.
Clients and prospective clients may contact Rede Wealth to request a copy of its Code of Ethics.
Item 12. Brokerage Practices
Recommendation of Broker/Dealers for Client Transactions
Rede Wealth generally recommends that clients utilize the custody, brokerage and clearing services of
Schwab Advisor ServicesTM (“Schwab”) for investment management accounts.
Factors which Rede Wealth considers in recommending Schwab or any other broker-dealer to clients include
their respective financial strength, reputation, execution, pricing, research and service. Schwab may enable
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the Firm to obtain many mutual funds without transaction charges and other securities at nominal transaction
charges. The commissions and/or transaction fees charged by Schwab may be higher or lower than those
charged by other Financial Institutions.
The commissions paid by Rede Wealth’s clients to Schwab comply with the Firm’s duty to obtain “best
execution.” Clients may pay commissions that are higher than another qualified Financial Institution might
charge to effect the same transaction where Rede Wealth determines that the commissions are reasonable
in relation to the value of the brokerage and research services received. In seeking best execution, the
determinative factor is not the lowest possible cost, but whether the transaction represents the best
qualitative execution, taking into consideration the full range of a Financial Institution’s services, including
among others, the value of research provided, execution capability, commission rates and responsiveness.
Rede Wealth seeks competitive rates but may not necessarily obtain the lowest possible commission rates
for client transactions.
Consistent with obtaining best execution, brokerage transactions may be directed to certain broker/dealers
in return for investment research products and/or services which assist Rede Wealth in its investment
decision-making process. Such research generally will be used to service all of the Firm’s clients, but
brokerage commissions paid by one client may be used to pay for research that is not used in managing that
client’s portfolio. The receipt of investment research products and/or services as well as the allocation of
the benefit of such investment research products and/or services poses a conflict of interest because Rede
Wealth does not have to produce or pay for the products or services.
Rede Wealth periodically and systematically reviews its policies and procedures regarding its
recommendation of Financial Institutions in light of its duty to obtain best execution.
Software and Support Provided by Financial Institutions
Rede Wealth may receive without cost from Schwab computer software and related systems support, which
allow the Firm to better monitor client accounts maintained at Schwab. Rede Wealth may receive the
software and related support without cost because the Firm renders investment management services to
clients that maintain assets at Schwab. The software and support is not provided in connection with
securities transactions of clients (i.e., not “soft dollars”). The software and related systems support may
benefit the Firm, but not its clients directly. In fulfilling its duties to its clients, Rede Wealth endeavors at
all times to put the interests of its clients first. Clients should be aware, however, that the Firm’s receipt of
economic benefits from a broker/dealer creates a conflict of interest since these benefits may influence the
Firm’s choice of broker/dealer over another that does not furnish similar software, systems support or
services.
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Specifically, Rede Wealth may receive the following benefits from Schwab:
• A certain amount of funding in credits to be used toward qualifying third-party service providers
used in connection with the initial set up of the Firm’s research, technology and software platforms;
• Receipt of duplicate client confirmations and bundled duplicate statements;
• Access to a trading desk that exclusively services its institutional traders;
• Access to block trading which provides the ability to aggregate securities transactions and then
allocate the appropriate shares to client accounts; and
• Access to an electronic communication network for client order entry and account information.
Brokerage for Client Referrals
Rede Wealth does not consider, in selecting or recommending broker/dealers, whether the Firm receives
client referrals from the Financial Institutions or other third party.
Directed Brokerage
We do not accept client-directed brokerage, but utilize our recommended custodian Charles Schwab.
Commissions or Sales Charges for Recommendations of Securities
Rede Wealth nor its representatives are registered as, or have pending applications to become, a
broker/dealer Or a representative of a broker/dealer.
Trade Aggregation
Transactions for each client generally will be effected independently, unless Rede Wealth decides to
purchase or sell the same securities for several clients at approximately the same time. Rede Wealth may
(but is not obligated to) combine or “batch” such orders to obtain best execution, to negotiate more favorable
commission rates or to allocate equitably among the Firm’s clients differences in prices and commissions
or other transaction costs that might not have been obtained had such orders been placed independently.
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Under this procedure, transactions will generally be averaged as to price and allocated among the Firm’s
clients pro rata to the purchase and sale orders placed for each client on any given day. To the extent that
the Firm determines to aggregate client orders for the purchase or sale of securities, including securities in
which Rede Wealth’s Supervised Persons may invest, the Firm generally does so in accordance with
applicable rules promulgated under the Advisers Act and no-action guidance provided by the staff of the
U.S. Securities and Exchange Commission. Rede Wealth does not receive any additional compensation or
remuneration as a result of the aggregation.
In the event that the Firm determines that a prorated allocation is not appropriate under the particular
circumstances, the allocation will be made based upon other relevant factors, which may include: (i) when
only a small percentage of the order is executed, shares may be allocated to the account with the smallest
order or the smallest position or to an account that is out of line with respect to security or sector weightings
relative to other portfolios, with similar mandates; (ii) allocations may be given to one account when one
account has limitations in its investment guidelines which prohibit it from purchasing other securities which
are expected to produce similar investment results and can be purchased by other accounts; (iii) if an account
reaches an investment guideline limit and cannot participate in an allocation, shares may be reallocated to
other accounts (this may be due to unforeseen changes in an account’s assets after an order is placed); (iv)
with respect to sale allocations, allocations may be given to accounts low in cash; (v) in cases when a pro
rata allocation of a potential execution would result in a de minimis allocation in one or more accounts, the
Firm may exclude the account(s) from the allocation; the transactions may be executed on a pro rata basis
among the remaining accounts; or (vi) in cases where a small proportion of an order is executed in all
accounts, shares may be allocated to one or more accounts on a random basis.
Item 13. Review of Accounts
Account Reviews
Rede Wealth monitors client portfolios on a continuous and ongoing basis while regular account reviews
are conducted on at least a quarterly basis. Such reviews are conducted by the Firm’s Investment Committee
or one of its investment adviser representatives. All investment advisory clients are encouraged to discuss
their needs, goals and objectives with Rede Wealth and to keep the Firm informed of any changes thereto.
The Firm contacts ongoing investment advisory clients at least annually to review its previous services
and/or recommendations, and to discuss the impact resulting from any changes in the client’s financial
situation and/or investment objectives.
Account Statements and Reports
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Disclosure Brochure
Clients are provided with transaction confirmation notices and regular summary account statements directly
from the Financial Institutions where their assets are custodied. From time-to-time or as otherwise
requested, clients may also receive written or electronic reports from Rede Wealth and/or an outside service
provider, which contain certain account and/or market-related information, such as an inventory of account
holdings or account performance. Clients should compare the account statements they receive from their
custodian with any documents or reports they receive from Rede Wealth or an outside service provider.
Item 14. Client Referrals and Other Compensation
Client Referrals
The Firm does not currently provide compensation to any third-party solicitors for client referrals. In the
event a client is in the future introduced to Rede Wealth by either an unaffiliated or an affiliated solicitor,
the Firm may pay that solicitor a referral fee in accordance with applicable state securities laws. Unless
otherwise disclosed, any such referral fee is paid solely from Rede Wealth’s investment management fee
and does not result in any additional charge to the client. If the client is introduced to the Firm by an
unaffiliated solicitor, the solicitor is required to provide the client with Rede Wealth’s written brochure(s)
and a copy of a solicitor’s disclosure statement containing the terms and conditions of the solicitation
arrangement. Any affiliated solicitor of Rede Wealth is required to disclose the nature of his or her
relationship to prospective clients at the time of the solicitation and will provide all prospective clients
with a copy of the Firm’s written brochure(s) at the time of the solicitation.
Services that Generally Benefit Us
Schwab also offers other services intended to help us manage and further develop our business enterprise.
These services include:
• Education conferences and events
• Technology, compliance, legal, and business consulting;
• Publications and conferences on practice management and business success; and
• Access to employee benefits providers, human capital consultants and insurance providers.
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Disclosure Brochure
Schwab may provide some of these services itself. In other cases, it will arrange for third-party vendors to
provide the services to us. Schwab may also discount or waive its fees for some of these services or pay
all or a part of a third party’s fees. Schwab has and/or may provide discounts or waive its fees for some of
these services or pay all or a part of a third party’s fees. Schwab has and/or may provide us with other
benefits such as occasional business entertainment of our personnel.
Other Economic Benefits
The Firm may also receive an economic benefit from other third parties (non-clients) for providing advisory
services, such as those described in Item 12 (above).
Item 15. Custody
The Advisory Agreement and/or the separate agreement with any Financial Institution generally authorize
Rede Wealth and/or the Independent Managers to debit client accounts for payment of the Firm’s fees and
to directly remit those funds to the Firm in accordance with applicable custody rules. The Financial
Institutions that act as the qualified custodian for client accounts, from which the Firm retains the authority
to directly deduct fees, have agreed to send statements to clients not less than quarterly detailing all account
transactions, including any amounts paid to Rede Wealth.
Under government regulations, we are deemed to have custody of your assets if you authorize us to
instruct Schwab to deduct our advisory fees directly from your account. Schwab maintains actual custody
of your assets. You will receive account statements directly from Schwab at least quarterly. They will be
sent to the email or postal mailing address you provided to Schwab. You should carefully review those
statements promptly when you receive them.
Rede Wealth also has custody due to the authorized deduction of the advisor’s fee. Rede Wealth follows
the safeguards concerning authorized fee deductions and is not required to conduct client account audits.
Custody is also disclosed in Part 1A of Form ADV because Rede Wealth has authority to transfer money
from client account(s), which constitutes a standing letter of authorization (SLOA).
In addition, as discussed in Item 13, Rede Wealth may also send periodic supplemental reports to clients.
We urge you to compare to carefully review the statements sent directly by the Financial Institution
(Schwab) and compare them to any supplemental reports received from Rede Wealth
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Disclosure Brochure
Item 16. Investment Discretion
Rede Wealth is given the authority to exercise discretion on behalf of clients. Rede Wealth is considered to
exercise investment discretion over a client’s account if it can effect and/or direct transactions in client
accounts without first seeking their consent. The Firm is given this authority through a power-of-attorney
included in the agreement between Rede Wealth and the client. Clients may request a limitation on this
authority (such as certain securities not to be bought or sold). The Firm may take discretion over the
following activities:
• The securities to be purchased or sold;
• The amount of securities to be purchased or sold;
• When transactions are made; and
• The Independent Managers to be hired or fired.
Item 17. Voting Client Securities
Acceptance of Proxy Voting Authority
Rede Wealth does not perform proxy voting services on the client’s behalf. Clients are encouraged to read
through the information provided with the proxy voting documents and to make a determination based on
the information provided. Upon the client’s request, Firm representatives may provide limited clarifications
of the issues presented in the proxy voting materials based on his or her understanding of issues presented
in the proxy voting materials. However, clients have the ultimate responsibility for making all proxy voting
decisions.
Item 18. Financial Information
Rede Wealth is not required to disclose any financial information due to the following:
• The Firm does not require or solicit the prepayment of more than $1,200 in fees six months or more
in advance of services rendered;
• The Firm does not have a financial condition that is reasonably likely to impair its ability to meet
contractual commitments to clients; and
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Disclosure Brochure
• The Firm has not been the subject of a bankruptcy petition at any time during the past ten years.
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